Q4 2019 Earnings Call
Ladies and Gentlemen, please continue to hold your conference call Will begin momentarily off off off off off.
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Good afternoon, ladies and gentlemen and welcome to the Zumiez Inc. Fourth quarter fiscal 2019 earnings conference call at this time. All participants are in a listen-only mode of conduct a question-and-answer session towards the end of this conference before we begin. I'd like to remind everyone of the company's Safe Harbor language today's conference call includes comments concerning Zoomer pink business Outlook and contains forward-looking statements these forward-looking statements and all other statements that may be made on the call that are not based on historical facts about a subject to the risk and uncertainties actual results, May differ materially additional information concerning a number of factors that could cause actual results to differ materially from the information that will be discussed.
We delivered our fourth consecutive successful holiday quarter to include a year in which we drove sales over 1 billion dollars delivered the highest earnings per share in the history of our company fourth-quarter commercial sales increased 6.4% compared to our original guidance and 2% to 4% marketing our 14th consecutive quarter of positive gains. This cons on top of eight thousand nine percent increase a year ago a 7.5% gain the year before that and a 5.1% gain the year before that solid full price and full margin selling in each of our geographic regions combined with the benefits from numerous expense saving in savings initiatives. We've implemented throughout our organization to have a 25% increase in earnings per share to a dollar for every $0.16 above the high end of our original guidance range.
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For the full year comparable sales increased 4.9% on top of 5.6% last year and 5.9% the year before that. I diluted earnings per share improved 50% or $0.83 to $2.62.
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Our success and progressively increasing sales with with double-digit growth and profitability in recent years underscores. The power of our business model are Relentless attention to serving our customers with the strength of our people and our strategic initiatives put in place over the last decade.
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During the last few years earnings calls. I've discussed housing the short-term results are directly attributable to the execution of the long-term consumer-centric growth strategy that has been building and evolving over. It's 40 plus years history this strategy requires significant ability in navigating the trend cycles and speed desired by the customer as we found for the next decade it all starts with a continued investment in our brand and culture throughout our history. We have used these critical elements as a foundation of Drive our decision-making in support of our customer. We build a business model which we partner with great Brands to bring diversity in uniqueness to our customers. They'll allows them to individuate.
We built an infrastructure in which the customer can shop with us to get what they want when they want any way they want and as fast as they want.
We've marked up this is into a channel is organization with inventory visibility from all touchpoints and back in capabilities allow us to effectively leverage expenses. The work together has been significant and the pap ahead will require even further Focus to best serve the customer the next decade will utilize our Global platform to continue to serve our our customer rep will prioritize speed getting faster every aspect of serving and meeting customers needs than we are today. This speed will allow us to further navigate the complicated wave of trend cycles that are moving faster than ever in our history. Our speed will be improved through continuous Supply Chain management enhancing localized assortment and ability to connect with the customer and more intimate level to improve digital interactions and enhanced in-store experience has will be nimble with are buying Behavior continuously evolving with our customers trans and preferences and working with Our Brands to build an infrastructure wage.
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Support us both in serving our engage customer base. We will also further efforts around social responsibility as we leave our customers and employees care about so
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