Q4 2021 Yeti Holdings Inc Earnings Call

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Speaker 1: Greetings and welcome to Yeti 4Q2021 earnings conference call.

Greetings and welcome to Yeti for <unk> 2021 earnings conference call.

Speaker 1: At this time, all participants are in listen-only mode. A question and answer session will follow the formal presentation.

At this time all participants are in listen only mode. A question and answer session will follow the formal presentation.

Speaker 1: If anyone should require operator assistance during a conference, please press star zero on your telephone keypad.

If anyone should require operator assistance during the conference. Please press star zero on your telephone keypad.

As a reminder, this conference is being recorded.

Speaker 1: I would now like to turn the conference over to the host Tom Shoe, Vice-President of Investor Relations.

I'd now like to turn the conference over to your host Tom Shaw, Vice President of Investor Relations.

Please go ahead.

Speaker 2: Good morning, everyone, and thanks for joining us to discuss Yeti Holdings' fourth quarter and full year 2021 results.

Good morning, everyone and thanks for joining us to discuss Yeti Holdings' fourth quarter and full year 2021 results.

Speaker 2: Before we begin, we'd like to remind you that some of the statements that we make today on this call, including those statements relating to the impact of the COVID-19 pandemic on our business. Maybe considered for looking and such for looking statements are subject to various risks and uncertainties. That could cause our actual results to different materially from these statements.

Before we begin we'd like to remind you that some of the statements that we make today on this call, including those statements relating to the impact of the COVID-19 pandemic on our business may be considered forward looking and such forward looking statements are subject to various risks and uncertainties that could cause our actual results to differ materially from these statements.

Speaker 2: For more information, please refer to the risk factors detailed in our most recently filed Form 10Q and the Form 8K filed with the SEC today.

For more information please refer to the risk factors detailed in our most recently filed Form 10-Q , and the form 8-K filed with the SEC today.

Speaker 2: We undertake an obligation to revise or update any forward-looking statements made today as a result of new information, future events, or otherwise, except as required by law.

We undertake no obligation to revise or update any forward looking statements made today as a result of new information future events or otherwise except as required by law.

Speaker 2: During our call today, we'll be discussing certain non-GAAP measures pertaining to completed fiscal period.

During our call today, we'll be discussing certain non-GAAP measures pertaining pertaining to completed fiscal periods.

Speaker 2: Reconciliations of these non-GAAP measures to their most directly comparable GAAP measures are included in this morning's press release.

Reconciliations of these non-GAAP measures to their most directly comparable GAAP measures are included in this morning's press release.

Speaker 2: We use non-GAAP measures as the lead in some of our financial discussions, as we believe they more accurately represent the true operational performance and underlying results of our business.

We use non-GAAP measures as a lead in some of our financial discussions as we believe they more accurately represent the true operational performance and underlying results of our business.

Speaker 2: Today's call will be led by Matt Reinschuss, President and CEO of Yeti, and Paul Carbone, CFO . Following our prepared remarks, we'll open the call for your questions.

Today's call will be led by Matt Righteous, President and CEO of Yeti and Paul Carbone CFO .

Following our prepared remarks, we'll open the call for your questions.

And now I'd like to turn the call over to Matt.

Speaker 3: Thanks, Tom, and good morning. As we complete our fourth fiscal year as a public company, I wanted to start our call today with a little perspective on just how far Yeti has come since our initial public offer.

Thanks, Tom and good morning, as we complete our fourth fiscal year as a public company I wanted to start our call today with a little perspective on just how far yeti has come since our initial public offering.

Speaker 3: At the time we reported our first fiscal year results in 2018, the company generated less than $800 million in net sales led by a wholesale-focused business with direct consumer representing 37% of revenue and only 2% of sales were outside of the United States at that time.

At the time, we reported our first fiscal year results in 2018, the company generated less than $800 million in net sales led by our wholesale focused business with direct to consumer representing 37% of revenue and only 2% of sales were outside of the United States at that time.

Speaker 3: Profitability was good, but gross margin remained under 50% with approximately 16% adjusted operating margin.

Profitability was good but gross margin remained under 50% with approximately 16% adjusted operating margins our balance sheet was sound and improving although still reflected net debt of approximately $250 million.

Speaker 3: Our balance sheet was sound and improving, although still reflected net debt of approximately $250 million.

Speaker 3: Today, with our fiscal 2021 results of $1.4 billion in sales, we have delivered 22% compounded annual revenue growth since 2018.

Today with our fiscal 2021 results of $1 4 billion in sales, we have delivered 22% compounded annual revenue growth since 2018 strongly outpacing our IPO long term target of 10% to 15%.

Speaker 3: strongly outpacing our IPO long-term target of 10 to 15%.

Speaker 3: Our omni-channel focus has enabled a powerful shift to direct to consumer with mix at 56% of sales, while continuing to grow sales in our wholesale business.

Our Omnichannel focus has enabled a powerful shift to direct to consumer with mix at 56% of sales, while continuing to grow sales in our wholesale business a truly special feat to pull off a heavy shift to DTC, while consistently growing all channels.

Speaker 3: a truly special feat to pull off a heavy shift to DTC while consistently growing all channels.

Speaker 3: Our international business is swiftly approaching 10% mix, and we believe there is meaningful, untapped opportunity ahead.

Our international business as swiftly approaching 10% mix and we believe there's a meaningful untapped opportunity ahead.

Speaker 3: Our adjusted operating margins have surpassed the 20% mark over the past two years.

Our adjusted operating margins have surpassed the 20% mark over the past two years.

Speaker 3: And finally, our balance sheet is stronger than ever with record cash levels building net cash of $200 million.

And finally, our balance sheet is stronger than ever with record cash levels building net cash of $200 million.

Speaker 3: Long-term sustainable growth and execution remains our focus while fostering and expanding the power of the Yeti brand.

Long term sustainable growth and execution remains our focus while fostering and expanding the power of the Yeti brand.

Speaker 3: Looking specifically at the fourth quarter, our 18% net sales growth came in above our outlook, driven by strong demand across our channel.

Looking specifically at the fourth quarter or 18% net sales growth came in above our outlook driven by strong demand across our channels prop.

Speaker 3: Profitability was also better than planned as we continue to effectively manage the business in a dynamic cost environment by finding the right balance between investment against cost pressures.

Profitability was also better than planned as we continued to effectively manage the business in a dynamic cost environment by finding the right balance between investment against cost pressure.

Speaker 3: Overall, we believe this performance reflects what would be considered a tremendous growth story in any environment, let alone one that has included two years of a pandemic, pervasive supply chain disruption, and the emergence of significant cost pressure.

Overall, we believe this performance reflects what would be considered a tremendous growth story in any environment. Let alone. One that has included two years of a pandemic pervasive supply chain disruption and the emergence of significant cost pressure.

Speaker 3: I'm incredibly proud of the passion, effort, and execution by our Yeti team, our channel partners, and brand friends that make us who we are.

I'm incredibly proud of the passion effort and execution by our Yeti team, our channel partners and brand trends that make us who we are.

Speaker 3: We believe our performance in this environment speaks to the power of the Yeti brand, the connections we build, and the deep relevance and trust associated with our products.

We believe our performance in this environment speaks to the power of the Yeti brand. The connections we build in a deep relevance and a trust associated with our products.

Speaker 3: But it all starts with demand. We have a growing database of new and existing customers that are exhibiting high repeat purchase rates and strengthening AOV, driving our customer lifetime value.

But it all starts with demand we have a growing database of new and existing customers that are exhibiting high repeat purchase rates and strengthening a O V driving our customer lifetime value.

Speaker 3: Building upon this trend, our focus remains continued product innovation balanced with awareness of the existing portfolio, ongoing inventory replenishment to ensure optimal customer experience.

Building upon this trend our focus remains continued product innovation balanced with awareness of the existing portfolio.

Ongoing inventory replenishment to ensure optimal customer experiences and application of rapidly expanding analytical intelligence to drive acquisition conversion and retention.

Speaker 3: and application of rapidly expanding analytical intelligence to drive acquisition, conversion, and retention. I'll discuss

I'll discuss some of these efforts in more depth shortly.

Speaker 3: Our confidence going into our fifth year as a public company is reflected in our preliminary 2022 net sales outlook, which calls for 18 to 20% growth. Ahead of the initial outlook we provided to start last year.

Our confidence going into our fifth year as a public company as reflected in our preliminary 2022 net sales outlook, which calls for 18% to 20% growth ahead of the initial outlook. We provided just start last year.

Speaker 3: Backed by expected strength in our top line, we are taking impactful actions as a partial offset to the significant cost pressures that have emerged through throughout 2021. Particularly in transportation duties and raw materials.

Backed by expected strength in our top line, we're taking impactful actions as a partial offset to the significant cost pressures that have emerged through throughout 2021.

Particularly in transportation duties and raw materials.

Speaker 3: As discussed, we have recently implemented strategic price increases that are designed to absorb some of the cost pressures impacting our cost of goods while continuing to retain our premium positioning and price consistency throughout our portfolio.

As discussed we have recently implemented strategic price increases that are designed to absorb some of the cost pressures impacting our cost of goods, while continuing to retain our premium positioning and price consistency throughout our portfolio.

Speaker 3: In addition, we are actively managing our spending, recognizing the balance between supporting a high-growth brand while effectively managing directly controlled expenses.

In addition, we are actively managing our spending recognizing the balance between supporting a high growth brand, while effectively managing directly controlled expenses.

Speaker 3: This holistic approach equates to what we believe is a continuation of very strong adjusted operating margin of approximately 20%.

This holistic approach equates to what we believe is a continuation of very strong adjusted operating margin of approximately 20%.

Speaker 3: While it would be difficult to predict how some of these headwinds will evolve through the year, we believe we have taken a prudent approach regarding the potential impact on our results.

While it would be difficult to predict how some of these headwinds will evolve through the year. We believe we have taken a prudent approach regarding the potential impact on our results.

As we focus on the growth and expansion of the Yeti brand. Let me provide a few highlights for the fourth quarter and some of the initiatives that will guide our efforts in 2022.

Speaker 3: As we focus on the growth and expansion of the Yeti brand, let me provide a few highlights for the fourth quarter and some of the initiatives that will guide our efforts in 2022.

Speaker 3: We continue the brand building strategy of depth and breadth by balancing brand reach, deep endemic engagement and innovative product storytelling.

We continue the brand building strategy of depth and breadth by balancing brand reach deep endemic engagement and innovative product storytelling.

Speaker 3: Starting with brand, we approached the holiday season with the mightier the merrier campaign that merged the power of the brand with products.

Starting with brand we approach the holiday season, with the Mighty or the Merrier campaign that merge the power of the brand with product.

Speaker 3: We emphasize that our products used in the pursuit of adventure can create some of the merriest moments in memory.

We emphasized that our products used in the pursuit of adventure can create some of the Marriott moments and memories.

Speaker 3: The campaign leveraged a series of micro videos across social, the creation of gift guides, and even the debut of our Yeti designed Mighty Nutcracker.

Campaign leveraged a series of micro videos across social the creation of gift guide and even the debut of our Yeti designed Mighty nutcrackers.

Speaker 3: If you happen to miss these, they live on our December 14th Instagram.

If you happen to Miss these they live on our December 14th Instagram.

Speaker 3: While those nutcrackers were not sold as a product, it is a great display of the talents of our brand, content, and product design teams, creating moments of engagement. The video has received over...

While those nutcrackers were not sold as a product. It is a great display of the talents of our brand content and product design teams, creating moments of engagement.

The video has received over 430000 views.

Speaker 3: We also distributed our seasonal Yeti dispatch Maga log to 1.9 million customers and prospects.

We also distributed our seasonal yeti dispatch <unk> to $1 9 million customers and prospects we continued.

Speaker 3: We continued our tradition of merging the print and digital worlds by bringing print content to life across our digital channels.

Our tradition of merging the print and digital worlds by bringing print content to life across our digital channels.

Speaker 3: This semi-annual mailing remains a highly effective tool in reaching and converting both brand fans and prospects, driving deep engagement across our product portfolio.

The semiannual mailing remains a highly effective tool in reaching and converting both brand fans and prospects driving deep engagement across our product portfolio.

Several areas will be the focus for 2022 activating our brand globally by building a diverse network of brand ambassadors and supporting a wide range of passion based activities pursuits and organizations is a core tenet of the strategy.

Speaker 3: Several areas will be the focus for 2022. Activating our brand globally by building a diverse network of brand ambassadors and supporting a wide range of passion-based activities, pursuits, and organizations is a core tenant of this strategy.

Speaker 3: Included in this is our second year partnering with the Natural Selection Snowboarding Series, which kicked off last month in Jackson Hole and continues next week at Baldface in British Columbia.

Included in this is our second year partnering with the natural selection snowboarding series, which kicked off last month and Jackson hole and continues next week at Bald faced in British Columbia.

Speaker 3: Natural selection received coverage on a number of linear TV and streaming services around the globe, including Red Bull TV, a variety of YouTube channels, Tencent, and will soon be featured February 27th on ESPN.

Natural selection received coverage on a number of linear TV and streaming services around the globe, including Red Bull TV, a variety of Youtube channels Tencent and will soon be featured February 27th on ESPN.

Speaker 3: We continued to build the brand from the center with an inside out approach to reach.

We continued to build the brand from the center with an inside out approach to reach we remain committed to those who have known us since 2006 and equally engaging to those who just discovered yeti this past holiday season.

Speaker 3: We remain committed to those who have known us since 2006, and equally engaging to those who just discovered Yeti this past holiday.

Speaker 3: Our audience is becoming more global and diverse, so our media, brand building, and partnerships will bring the same richness as always, but intersect with our growing audience in new, meaningful ways.

Our audience is becoming more global and diverse so our media brand building and partnerships will bring the same richness as always but intersect with our growing audience in new meaningful ways.

Speaker 3: As we think about product, the fourth quarter story was pretty straightforward. Demand for the brand and product outstripped our supply to support it. When demand met inventory.

As we think about product the fourth quarter story was pretty straightforward demand for the brand and product outstripped our supply to support it.

When demand met inventory, we saw excellent results.

Speaker 3: Our product messaging focused on driving greater awareness to a growing customer base that is still discovering the breadth of our existing assortment.

Our product messaging focused on driving greater awareness to our growing customer base that is still discovering the breadth of our existing assortment.

Speaker 3: Looking to 2022, as I mentioned, we recently implemented strategic price increases across select items in our drinkware and cooler categories.

Looking to 2022 as I mentioned, we recently implemented strategic price increases across select items in our drink wear and cooler categories.

Speaker 3: These decisions were highly considered based on how our product portfolios have evolved and the continued investment we have made in our products over the years.

These decisions were highly considered based on how our product portfolios have evolved and the continued investment we have made in our products over the years.

Speaker 3: Shifting to new product introductions, spring launches commence next week with new seasonal colorways and product extensions in bags and soft cases.

Shifting to new product introductions spring launches commence next week with new seasonal color ways and product extensions in bags and soft coolers.

Speaker 3: As always, our color stories are inspired by the wild around us and will debut with Bimini Red and Offshore Blue.

As always our color stories are inspired by the wild around us and will debut with Bimini Red and offshore blue.

In bags, we will continue to build upon the outstanding success of our highly regarded Camino tote that has generated over 3500 reviews with an average rating of four eight out of five stars the newly extended Camino family will out of smaller and larger version to increase the range and use cases.

Speaker 3: In bags, we will continue to build upon the outstanding success of our highly regarded Camino tote that has generated over 3500 reviews with an average rating of 4.8 out of 5 stars. The newly extended Camino family will add a smaller and larger version to increase the range and use cases.

Later this spring, we're introducing two significant new soft coolers first we're excited to update our tote soft cooler with a new magnetic closure that emphasizes usability and accessibility for customers.

Speaker 3: Later this spring, we're introducing two significant new softwares.

Speaker 3: First, we're excited to update our Tote Soft Cooler with a new magnetic closure that emphasizes usability and accessibility for customers.

Speaker 3: We are also launching the next generation of our wildly popular backpack cooler that includes a new and innovative magnetic closure system. Much more to come in pro-

We're also launching the next generation of our wildly popular backpack cooler that includes a new and innovative magnetic closure system.

Much more to come in product as the year progresses.

Speaker 3: Our fourth quarter historically trends heavier DTC, which performed very well, delivering 21% growth on top of last year's 46%.

Our fourth quarter, historically trends heavier DTC, which performed very well delivering 21% growth on top of last year's 46% growth.

Speaker 3: DTC in the quarter reached 60% of mix of our business for the first time

DTC in the quarter reached 60% of mix of our business for the first time.

Speaker 3: This was driven by strong growth in our global e-commerce sites, Yeti retail stores, and corporate sales, somewhat offset by our performance in the Amazon Marketplace due to supply availability challenges late in the holiday buying.

This was driven by strong growth in our global E Commerce sites Yeti retail stores and corporate sales somewhat offset by our performance in the Amazon marketplace due to supply availability challenges late in the holiday buying season.

Speaker 3: At the same time, we remain very pleased with the broad performance of our wholesale partners, even as we continue to work towards the desired inventory positions across the channel to take advantage of the demand.

At the same time, we remain very pleased with the broad performance of our wholesale partners, even as we continue to work towards the desired inventory positions across the channel to take advantage of the demand potential.

Speaker 3: Taking a closer look at the DTC channel, our fourth quarter Yeti.com business remains strong overall. We were particularly excited to see an acceleration of new customer acquisition during the quarter given the sizable gains registered in 2020.

Taking a closer look at the DTC channel, our fourth quarter, yet your dot com business remained strong overall, we were particularly excited to see an acceleration of new customer acquisition during the quarter given the sizable gains registered in 2020.

Speaker 3: We are also seeing strong retention of that large inflow of new customers from last year, while increasing reactivation of older.

We're also seeing strong retention of that large inflow of new customers from last year, while increasing reactivation of older customers.

Speaker 3: Finally, we see very high quality transactions with revenue per customer experiencing double-digit growth year over year.

Finally, we see very high quality transactions with revenue per customer experiencing double digit growth year over year.

Speaker 3: The integration of our data, e-commerce, and marketing teams is an important building block in its success.

The integration of our data E Commerce and marketing teams is an important building block in this success.

Speaker 3: We have a growing ability to leverage this data to better inform our marketing activation and drive our retention and acquisition efforts.

We have a growing ability to leverage this data to better inform our marketing activation and drive our retention and acquisition efforts.

Speaker 3: This is influencing how we move customers through the funnel and towards individualizing our ecommerce journey.

This is influencing how we move customers through the funnel and towards individualized <unk> R E Commerce journey.

As we have discussed we have a planned evolution of yeti dot com to an enhanced mobile experience with.

Speaker 3: As we have discussed, we have a planned evolution of Yeti.com to an enhanced mobile experience.

Speaker 3: With nearly three quarters of our traffic coming from mobile devices, it has never been more opportune to offer a dynamic solution to drive engagement and conversion.

With nearly three quarters of our traffic coming from mobile devices. It has never been more opportune to offer a dynamic solution to drive engagement and conversion.

Speaker 3: We have successfully debuted this new platform in Canada for our Yeti.ca customers and plan to convert our Yeti.com site later this spring.

We have successfully debuted this new platform in Canada for our Yeti dossier customers and plan to convert our Yeti Dotcom site later this spring.

Speaker 3: In corporate sales, the brand remain highly sought after for corporate gift giving and holiday occasions with strong growth on top of the demand in the year ago period.

And corporate sales the brand remain highly sought after for corporate gift, giving and holiday occasions with strong growth on top of the demand in the year ago period.

Speaker 3: This year, we will continue to focus on the successful outbound sales structure implemented in early 2021, while also cultivating many of the relationships that have already been established.

This year, we will continue to focus on the successful outbound sales structure implemented in early 2021, while also cultivating many of the relationships that have already been established.

Yeti retail stores continued to be a powerful and profitable force for our brand and product portfolio as.

Speaker 3: Yeti retail stores continue to be a powerful and profitable force for our brand and product portfolio.

Speaker 3: As previously mentioned, our focus last year was on increasing productivity, merchandising, and service, while also adding Q4 new openings in Houston and Scottsdale.

As previously mentioned our focus last year was on increasing productivity merchandising and service, while also adding Q4, new openings in Houston in Scottsdale.

Speaker 3: With three additional locations already planned in 2022, we are leveraging our data intelligence to drive informed site selection and prioritization.

With three additional locations already planned in 2022, we are leveraging our data intelligence to drive informed site selection and prioritization.

Speaker 3: Demand in our wholesale channel was strong throughout the quarter, highlighting the importance and strength of this channel at all levels.

Demand in our wholesale channel was strong throughout the quarter, highlighting the importance and strength of this channel at all levels.

Speaker 3: As discussed last quarter, we reduced our independent wholesale footprint to approximately 3,000 target accounts, which we believe helps focus our efforts on very high-caliber retail to drive consistent, high-quality experiences for our customers.

As discussed last quarter, we reduced our independent wholesale footprint to approximately 3000 target accounts, which we believe helps focus our efforts on very high caliber retail to drive consistent high quality experiences for our customers.

As has been our practice.

Speaker 3: We continue to look to strengthen the Wholesale Channel with a focus on many of the incredible and long-standing partnerships we have developed across the independent, regional, and national account levels going back to 2006.

We continue to look to strengthen the wholesale channel with a focus on many of the incredible and long standing partnerships, we have developed across the independent regional and national account levels going back to 2006.

Speaker 3: Consistent with that effort, we've made the decision to thoughtfully wind down our relationship with Lowe's.

Consistent with that effort, we have made the decision to thoughtfully wind down our relationship with Lowe's to be clear Lowe's has been a great partner and has worked closely with us as we are continuously experimenting with how to best serve their customers and shopper patterns.

Speaker 3: To be clear, Lowe's has been a great partner and has worked closely with us as we have continuously experimented with how to best serve their customers and shopper patterns.

Speaker 3: However, as we have evaluated our growth areas, our focus and optimization mandate, and the current supply constraints, we ultimately believe we can be more productive, better serving our Yeti customers across our strong existing wholesale partnership.

However, as we have evaluated our growth areas, our focus and optimization mandate and the current supply constraints. We ultimately believe we can be more productive better serving our yeti customers across our strong existing wholesale partnerships, our own direct channels and our growing international opportunities, we do not expect any material.

Speaker 3: our own direct channels, and our growing international opportunity.

Speaker 3: We do not expect any material impact from this change as we fully reallocate inventory to support demand across the previously mentioned channels.

Will impact from this change as we fully reallocate inventory to support demand across the previously mentioned channels.

<unk> International business reached nearly 10% of sales for the quarter, a new high for the company and closed 2021 at nine 5% of sales compared to six 1% in 2020.

Speaker 3: Yeti's international business reached nearly 10% of sales for the quarter, a new high for the company, and closed 2021 at 9.5% of sales compared to 6.1% in 2020.

Speaker 3: We make great progress in our international markets during the year. Building brand momentum, expanding distribution, and increasing our localization efforts. All while facing limitations of inventory and varying COVID disruption.

We made great progress in our international markets during the year building brand momentum expanding distribution and increasing our localization efforts, all while facing limitations of inventory and varying COVID-19 disruptions.

Speaker 3: Our team in Canada continues to perform extremely well across both direct and wholesale channels, and we have a set of initiatives to sustain our momentum throughout 2022.

Our team in Canada continues to perform extremely well across both direct and wholesale channels and we have a set of initiatives to sustain our momentum throughout 2022.

Speaker 3: Similar to Canada, our Australian team is executing at a very high level and easily outpaced expectations in 2021, despite some of the heaviest COVID restrictions in lockdown.

Similar to Canada, our Australian team is executing at a very high level and easily outpaced expectations in 2021, despite some of the heaviest COVID-19 restrictions and Lockdowns.

Speaker 3: In the year ahead, we will accelerate brand activation through local events and ambassadors, enhance our go-to-market execution, and build deeper penetration in urban markets.

In the year ahead, we will accelerate brand activations through local events and ambassadors enhance our go to market execution and build deeper penetration in urban markets.

Speaker 3: I recently had the opportunity to spend a week with our UK and European team reviewing the outstanding progress with our local market ecommerce sites at a number of our new wholesale and brand partners.

I recently had the opportunity to spend a week with our UK and European team reviewing the outstanding progress with our local market E Commerce sites at a number of our new wholesale and brand partners.

Speaker 3: I left with continued enthusiasm and conviction on how the brand and product are being received by the market and the opportunity in front of me.

I left with continued enthusiasm and conviction on how the brand and product are being received by the market and the opportunity in front of us.

Speaker 3: Our focus this year will be on driving deeper e-commerce penetration across the region, further development of localized go-to-market wholesale strategy.

Our focus this year will be on driving deeper ecommerce penetration across the region further development of localized go to market wholesale strategies and more investment in brand building in the key markets of Germany, and the U K.

Speaker 3: and more investment in brand building in the key markets of Germany and the UK.

Speaker 3: What I saw in action is that replicating our U.S., Canada, and Australia playbook of how to build a Yeti brand is working.

What I saw in action is replicating our U S, Canada, and Australia playbook of how to build the Yeti brand is working.

Speaker 3: Late in 2021, Yeti published its inaugural ESG report.

Late in 2021 Yeti published its inaugural ESG report.

Speaker 3: This is a natural extension of YETI as it ties into our heritage of durable products, our focus on people internal and external to YETI, and our longstanding partnerships in conservation.

This is a natural extension of yeti as it ties into our heritage of durable products, our focus on people internal and external to yeti and our long standing partnerships and conservation.

Speaker 3: Leveraging work that has been completed since our founding in 2006, we have now formalized our strategy across three interconnected areas of people, product, and place.

Leveraging work that has been completed since our founding in 2006, we have now formalized our strategy across three interconnected areas of people product and places with.

Speaker 3: with a great foundation to play a larger role in keeping the wild, wild.

With a great foundation to play a larger role in keeping the wild wild.

Speaker 3: Overall, we are incredibly enthusiastic about all we accomplished in 2021 and since our IPO in 2018.

Overall, we are incredibly enthusiastic about all we accomplished in 2021 and since our IPO in 2018. Most importantly, we are energized by what we see on the pathway ahead Ed.

Speaker 3: Most importantly, we are energized by what we see on the pathway ahead. Every day we are reaching more customers, introducing them to incredible products and doing so in uniquely Yeti ways.

Everyday we are reaching more customers introducing them to incredible products and doing so and uniquely anyways.

Speaker 3: In addition to planning for growth, we expect to deliver strong profitability through thoughtful management of our P&L, allowing us to absorb the confluence of inflationary headwinds while making strategic investments to support growth in 2022 and beyond.

In addition to planning for growth, we expect to deliver strong profitability through thoughtful management of our P&L, allowing us to absorb the confluence of inflationary headwinds, while making strategic investments to support growth in 2022 and beyond.

Speaker 3: As always, the commitment and perseverance of our team is at the center of this success and opportunity.

As always the commitment and perseverance of our team is at the center of the success and opportunity.

Speaker 3: Their collective efforts and the passionate engagement of our customers is what allows us to deliver strong and consistent results.

Their collective efforts and the passionate engagement of our customers is what allows us to deliver strong and consistent results.

Speaker 3: With that, I'll turn it over to Paul to review 2021 and our 2022 outlook.

With that I'll turn it over to Paul to review 2021, and our 2022 outlook.

Thanks, Matt and good morning.

Speaker 2: Yeti had a truly incredible year. Compared to our initial 2021 outlook on last year's Q4 call, the full year results we announced today exceeded the high end of our net sales growth outlook by 12 percentage points.

Yes, he had a truly incredible year compared to our initial 2021 outlook on last year's Q4 call. The full year results, we announced today exceeded the high end of our net sales growth outlook by 12 percentage points and surpassed the high end of our initial adjusted EPS outlook by <unk> <unk>.

Speaker 2: and surpassed the high end of our initial adjusted EPS outlook by 20%.

20%.

Speaker 2: Let me start by giving you some details for the quarter and year, followed by our outlook for fiscal 2022.

Let me start by giving you some details for the quarter and year, followed by our outlook for fiscal 2022.

Speaker 2: For the fourth quarter, net sales increased 18%.

For the fourth quarter net sales increased 18% to $443 1 million compared to $375 8 million in the prior year period.

Speaker 2: 443.1 million compared to 375.8 million in the prior year period.

Speaker 2: As a reminder, fiscal 2020 was a 53-week period and thus included an extra week of sales during the fourth quarter.

As a reminder, fiscal 2020 was a 53 week period and thus included an extra week of sales during the fourth quarter.

Speaker 2: negatively impacted our net sales growth by approximately 200 basis points this quarter.

Which negatively impacted our net sales growth by approximately 200 basis points this quarter.

Speaker 2: For the full year, net sales increased 29% to $1.41 billion.

For the full year net sales increased 29% to 141 billion.

Speaker 2: Direct-to-consumer net sales grew 21% to $263.9 million.

Direct to consumer net sales grew 21%.

$263 9 million.

Speaker 2: compared to $217.8 million in the same period last year.

Compared to $217 8 million in the same period last year.

Speaker 2: Direct-to-consumer performance was driven by strength in both our drinkware and coolers in equipment category.

Direct to consumer performance was driven by strength in both our drink ware and coolers <unk> equipment categories.

Speaker 2: As Matt mentioned, we had some challenges with planned inventory being available in our Amazon channel to satisfy last-minute demand towards the end of the quarter.

As Matt mentioned, we had some challenges with planned inventory being available and our Amazon channel to satisfy last minute demand towards the end of the quarter.

Speaker 2: Our own digital business performed above plan for the period, and we continue to see strength at Yeti retail and within corporate sales.

Our own digital business performed above plan for the period and we continue to see strength at yeti retail and within corporate sales.

Overall, our direct to consumer mix increased to 60% of net sales for the period compared to 58% last year.

Speaker 2: Overall, our direct-to-consumer mix increased to 60% of net sales for the period compared to 58% last year.

Speaker 2: For the full year, DTC net sales increased 35% to 784%.

For the full year DTC net sales increased 35%.

To $784 7 million.

Speaker 2: representing 56% of the overall sales mix, compared with 53% last year.

Representing 56% of the overall sales mix compared with 53% last year.

Speaker 2: The approximate mix within DTC for the year consisted of 57% from our global Yeti websites and Yeti retail stores, 23% from the...

The approximate mix within DTC for the year consisted of 57% from our global Yeti websites and yeti retail stores.

23% from the Amazon marketplace, and the remaining 20% from corporate sales.

Speaker 2: and the remaining 20% from corporate sales.

Speaker 2: Wholesale net sales increased 13% to $179.2 million compared to $158.2 million in 2018.

Wholesale net sales increased 13% to $179 2 million compared to $158 million last year.

Speaker 2: Our wholesale performance was primarily driven by drinkware given the stronger relative inventory positioning for the period. Consumer demand was a constant increase in sales.

Our wholesale performance was primarily driven by drink where given the stronger relative inventory positioning for the period.

Consumer demand was solid throughout the quarter.

Speaker 2: For the full year, wholesale net sales increased 23% to 626%.

For the full year.

Wholesale net sales increased 23% to $626 3 million.

By category shrink, where net sales increased 21% to $285 6 million compared to $235 7 million last year.

Speaker 2: By category, drinkware net sales increased 21 percent to $285.6 million, compared to $235.7 million last year.

Speaker 2: We continue to see broad-based demand across our drinkware portfolio, including strong momentum in some of our newest offerings, like our 20- and 30-ounce travel mugs, and our larger-sized bottle offerings.

We continue to see broad based demand across our drink where portfolio, including strong momentum in some of our newest offerings like our 20 and 30 ounce travel mugs.

And our larger sized bottle offerings.

Customization remains a powerful driver.

Speaker 2: as we leveraged increased capacity to capture higher demand across Yeti.com and our corporate business.

As we leveraged increased capacity to capture higher demand across yeti dot com and our corporate business.

Speaker 2: For the full year, drinkware net sales grew 32% to reach $832.4 million.

For the full year drink, where net sales grew 32% to reach $832 4 million.

Speaker 2: Coolers and equipment net sales increased 13% to $151.6 million.

Coolers <unk> equipment net sales increased 13% to $151 6 million.

Speaker 2: compared to $134.3 million during the same period last year.

Compared to $134 3 million during the same period last year.

Speaker 2: We remain encouraged by the continued demand we saw for both hard and soft cooler.

We remain encouraged by the continued demand we saw for both hard and soft coolers.

Speaker 2: even as inventory availability remains constrained across channels.

Even as the inventory availability remains constrained across channels.

Speaker 2: Notably, the performance of our BackFlip Backpack Cooler remains outstanding.

Notably the performance of our Backflip backpack cooler remains outstanding which we believe is a great sign as we introduced our next generation product. This spring.

Speaker 2: we believe is a great sign as we introduce our next generation product this spring.

In bags, our efforts to build deeper category awareness. We're supported by the continued success of our updated Camino tote.

Speaker 2: Our efforts to build deeper category awareness were supported by the continued success of our updated Camino Tote, more consistent inventory within our Crossroads collection, and

More consistent inventory within our crossroads collection.

And integration across our holiday messaging.

Overall coolers <unk> equipment net sales for the full year increased 24% to $551 9 million.

Speaker 2: Overall, coolers and equipment net sales for the full year increased 24% to 551.9 million.

Speaker 2: Internationally, net sales grew 62% to $43.5 million, representing nearly 10% of total net sales.

Internationally net sales grew 62% to $43 5 million, representing nearly 10% of total net sales.

Speaker 2: For the quarter, we saw very strong contributions across Canada, Australia, and Europe .

For the quarter, we saw very strong contributions across Canada, Australia and Europe .

Speaker 2: For the year, international sales grew 102% to reach 9.5% of net sales compared to the

For the year International sales grew 102%.

To reach 95% of net sales.

Compared to six 1% last year.

Gross profit increased 13% to $254 8 million or <unk> 57, 5% of net sales.

Speaker 2: Gross profit increased 13% to $254.8 million, or 57.5% of net sales.

Speaker 2: compared to $224.8 million, or 59.8% of net sales in the same period last year. Compared to the same period in 2019, gross margin has

Compared to $224 8 million.

Our 59, 8% of net sales in the same period last year.

Compared to the same period in 2019.

Gross margin has expanded 300 basis points.

Compared to the 2020 period, the 230 basis point year over year contraction was driven by the following unfavorable factors.

Speaker 2: The 230 basis point year-over-year contraction was driven by the following unfavorable factors.

170 basis points from higher inbound freight.

Speaker 2: 90 basis points from higher duties related to the expiration of the GSP program at the beginning of

90 basis points from higher duties related to the exploration of the GSP program at the beginning of the year.

Speaker 2: 80 basis points from increased product cost and 30 basis points

80 basis points from increased product cost.

And 30 basis points from all other impacts.

Speaker 2: These headwinds were partially offset by 130 basis points from lower inventory reserves and 10 basis points from lower inventory reserves.

These headwinds were partially offset by a 130 basis points from lower inventory reserves.

And 10 basis points from channel mix.

Full year gross profit increased 30%.

Speaker 2: Full-year gross profit increased 30% to $816 million.

$816 1 million.

Speaker 2: expanding 20 basis points to 57.8% of net sales.

Expanding 20 basis points to 57, 8% of net sales.

Speaker 2: Adjusted SG&A expenses for the fourth quarter increased 10 percent to $155 million, or 35 percent of net sales.

Adjusted SG&A expenses for the fourth quarter increased 10% to $155 million with 35% of net sales.

Compared to $140 3 million or.

Speaker 2: 37.3% of net sales in the same period last year.

With 37, 3% of net sales in the same period last year.

Speaker 2: The 230 basis point decrease as a percent of net sales was driven by the following.

The 230 basis point decrease as a percent of net sales was driven by the following.

Speaker 2: non-variable expenses decreased as a percentage of net sales by 290 basis points.

Non variable expenses decreased as a percentage of net sales by 290 basis points.

Speaker 2: primarily driven by lower planned marketing expenses.

Primarily driven by lower planned marketing expenses.

Speaker 2: following more concentrated spending efforts in the year-ago period.

Following more concentrated spending efforts in the year ago period.

Speaker 2: Variable expenses increase the percentage of net sales by 50 basis points, primarily driven by higher fulfillment and logistical opportunities.

Variable expenses increased as a percentage of net sales by 50 basis points, primarily driven by higher fulfillment and logistics costs.

Full year adjusted SG&A expenses increased 29%.

Speaker 2: Full-year adjusted SG&A expenses increased 29% to $500,000.

To $521 million.

Speaker 2: decreasing 20 basis points to 36.9% of net sales.

Decreasing 20 basis points to 36, 9% of net sales.

Adjusted operating income increased 18%.

Speaker 2: Adjusted operating income increased 18% to $99.8 million compared to $84.5 million last year or 22.5% of net sales which was flat.

To $99 8 million.

Compared to $84 5 million last year.

R 22, 5% of net sales.

Which was flat to the prior year period.

Compared to the same period in 2019.

Speaker 2: The adjusted operating margin has expanded 440 bases.

Adjusted operating margin has expanded 440 basis points.

Speaker 2: Full year adjusted operating income increased 32% to 295.1 million, expanding 40 basis points year over year.

Full year adjusted operating income increased 32%.

To $295 1 million, expanding 40 basis points year over year.

To 29% of net sales.

Our effective tax rate was 21% during the quarter.

Speaker 2: Our effective tax rate was 21% during the quarter, compared to 23.1% in last year's fourth quarter, with the lower rate reflecting a discrete income tax benefit related to stock compensation.

Compared to 23, 1% in last year's fourth quarter with the lower rate, reflecting a discrete income tax benefit related to stock compensation.

Speaker 2: For the full year, our effective tax rate was 20.8%.

For the full year, our effective tax rate was 28% also reflecting similar discrete income tax benefits recognized throughout the year.

Speaker 2: also reflecting similar discrete income tax benefits recognized throughout the year. Adjusted net income increased 19% to $77.4 million.

Adjusted net income increased 19% to $77 4 million.

Or <unk> 87 per diluted share.

Speaker 2: compared to $65.2 million, or $0.74 per diluted share in the prior year period.

Compared to $65 2 million or <unk> 74 per diluted share in the prior year period.

Speaker 2: Full year adjusted net income grew 39% to 227.5%.

Full year adjusted net income grew 39% to $227 8 million.

Speaker 2: or $2.57 per diluted share.

Our $2 57 per diluted share.

Now turning to our balance sheet.

Speaker 2: Our fourth quarter cash position increased to $312.2 million.

Our fourth quarter cash position increased to $312 2 million.

Speaker 2: compared to $253.3 million in the year-ago period.

Compared to $253 3 million in the year ago period.

Speaker 2: Inventory increased 128% to $318.9 million.

Inventory increased to 128% to $318 9 million compared to $140 1 million during the same quarter last year.

Speaker 2: compared to $140.1 million during the same quarter last year.

Speaker 2: Inventory growth on a two-year compound annual growth basis was 31 percent.

Inventory growth on a two year compound annual growth basis was 31%.

Speaker 2: in range of our expectations and more in line with our sales two-year compound annual growth rate of 24%.

In range of our expectations and more in line with our sales two year compound annual growth rate of 24%.

Speaker 2: approximately two-thirds of the inventory growth rate for the period.

Approximately two thirds of the inventory growth rate for the period.

Speaker 2: was related to a combination of higher in-transit inventory.

Was related to a combination of higher in transit inventory given.

Speaker 2: given the extended lead times from ongoing supply chain disruptions, as well as the impact of

Given the extended lead times from ongoing supply chain disruptions as.

As well as the impact of higher inbound freight cost.

Looking at just product inventory, which excludes the impact of freight.

Speaker 2: Looking at just product inventory, which excludes the impact of freight.

Speaker 2: More than 50% of our product inventory was in transit at quarter end, which we believe highlights the quality of our overall inventory position.

More than 50% of our product inventory was in transit at quarter end, which we believe highlights the quality of our overall inventory position.

Speaker 2: Total debt, excluding unamortized deferred financing fees and finance leases, was $112 three 4 5in

Total debt, excluding unamortized deferred financing fees and finance leases.

With $112 5 million.

Speaker 2: compared to $135 million at the end of last year's fourth quarter.

Compared to $135 million at the end of last year's fourth quarter.

Speaker 2: During the quarter, we made principal payments of $5.6 million. Now turning to our

During the quarter, we made principal payments of $5 6 million.

Now turning to our fiscal 2022 outlook.

Speaker 2: We expect full year net sales to increase between 18 and 20 percent.

We expect full year net sales to increase between 18 and 20% comps.

Speaker 2: compared to fiscal 2021, above the high end of our long-term target.

Compared to fiscal 2021 above the high end of our long term target.

Speaker 2: This includes our expectation that our pricing actions will add approximately 200 basis points of growth.

This includes our expectation that our pricing actions will add approximately 200 basis points of growth.

Within this outlook, we expect wholesale growth to be low double digits above our long term growth target of mid single digits, reflecting ongoing demand and improved stock levels across the channel.

Speaker 2: Within this outlook, we expect wholesale growth to be low double digits above our long-term growth target of mid-single digits, reflecting ongoing demand and improved stock levels across the channel.

Speaker 2: We expect our direct-to-consumer channel will outpace wholesale and grow in line with our mid-20% target.

We expect our direct to consumer channel.

Outpace wholesale and grow in line with our mid 20% target.

Speaker 2: By category, we expect coolers and equipment to grow faster than drinkware supported by higher relative weighting of new product launches during the year.

By category, we expect crews and equipment to grow faster than drink ware.

Supported by higher relative weighting of new product launches during the year.

Speaker 2: as well as our ability to more fully meet the strong consumer demand we have seen in the category.

As well as our ability to more fully meet the strong consumer demand we have seen in the category.

Speaker 2: Looking at cadence, we expect solid growth throughout the year.

Looking at cadence, we expect solid growth throughout the year with the first quarter growing at or just slightly below the low end of our full year range.

Speaker 2: with the first quarter growing at or just slightly below the low end of our full year range.

Speaker 2: On the margin side, we expect gross margins of approximately 55% for the year.

On the margin side, we expect gross margins of approximately 55% for the year.

Speaker 2: down from the record 57.8% level in 2021.

Down from the record 57, 8% level in 2021.

Speaker 2: but still 300 basis points above 2019 pre-COVID level.

But still 300 basis points above 2019 pre COVID-19 levels.

Speaker 2: This outlook includes a full year impact of significantly higher inbound freight costs of approximately 280 bases.

This outlook includes the full year impact of significantly higher inbound freight costs of approximately 280 basis points.

Speaker 2: We expect to see greater input costs of approximately 130 bases.

We expect to see greater input costs of approximately 130 basis points, given the 2021 ramp in costs across key raw materials like stainless steel and resin.

Speaker 2: given the 2021 ramp in costs across key raw materials like stainless steel and resin.

Speaker 2: We also believe we will see approximately 30 basis points of incremental GSP impact.

We also believe we will see approximately 30 basis points of incremental GSP impact.

Partially offsetting these headwinds we expect benefits from our pricing actions of approximately 125 basis points.

Speaker 2: We expect benefits from our pricing actions of approximately 125 bases.

Speaker 2: and all other impacts inclusive of channel mix of roughly 35 basis points.

And all other impacts inclusive of channel mix, roughly 35 basis points.

From a cadence perspective.

Speaker 2: We expect the margin impact will be most pronounced in the first quarter with the rate down approximately 500 basis points year over year.

We expect the margin impact will be most pronounced in the first quarter with the rate down approximately 500 basis points year over year.

Speaker 2: We then expect gradually less year-over-year headwinds as we move through the balance of the year.

We then expect gradually less year over year headwinds as we move through the balance of the year.

Speaker 2: As we indicated last quarter, we are prioritizing SG&A expenses this year to help offset some of the gross margin headwinds I just discussed.

As we indicated last quarter, we are prioritizing SG&A expenses this year to help offset some of the gross margin headwinds I just discussed.

Speaker 2: To be clear, we are still investing to support both the short-term and long-term strategic initiatives.

To be clear, we are still investing to support both the short term and long term strategic initiatives.

Speaker 2: as we expect adjusted SG&A dollar growth to increase low to mid-teens for the year.

We expect adjusted SG&A dollar growth to increase low to mid teens for the year.

Within SG&A.

Speaker 2: We expect variable expenses, tied most directly to our direct-to-consumer channel, will grow slightly faster than sales given the combination of higher outbound cost and overall direct-to-consumer mix as a percentage of sales.

We expect variable expenses tied most directly to our direct to consumer channel will grow slightly faster than sales given the combination of higher outbound cost and overall direct to consumer mix as a percentage of sales.

Therefore.

Speaker 2: Overall expense leverage to approximately 35% of net sales will be driven by non-variable expense.

Overall expense leverage to approximately 35% of net sales will be driven by non variable expenses.

Speaker 2: largely a function of our strong top-line growth of 18 to 20 percent.

Largely a function of our strong top line growth of 18% to 20%.

Speaker 2: From a cadence standpoint, we expect the expense rate will be roughly flat year over year for the first quarter.

From a cadence standpoint, we expect the expense rate will be roughly flat year over year for the first quarter.

Speaker 2: before trending lower year over year for the balance of the year.

Before trending lower year over year for the balance of the year.

Speaker 2: Overall, we expect a slight decline in adjusted operating margin to approximately 20% for the year. Primarily given the time, we expect a slight decline in adjusted operating margin to approximately 20% for the year.

Overall, we expect a slight decline in adjusted operating margin to approximately 20% for the year.

Primarily given the timing of the gross margin impacts we expect margin rates will be under the most pressure in the first quarter before.

Speaker 2: We expect margin rates will be under the most pressure in the first quarter.

Speaker 2: before improving sequentially throughout the balance of the year.

Before improving sequentially throughout the balance of the year.

Below the operating line, we expect an effective tax rate of approximately 24% for fiscal 2022.

Speaker 2: We expect an effective tax rate of approximately 24% for fiscal 2022.

Speaker 2: above the prior year's 20.8 percent rate that benefited from discrete income tax benefits.

Above the prior year's 28% rate.

That benefited from discrete income tax benefits each quarter.

Speaker 2: based on full year diluted shares outstanding of approximately $88.9 million.

Based on full year diluted shares outstanding of approximately $88 9 million.

Speaker 2: We expect adjusted earnings per diluted share to grow 10 to 11% to between $2.82 and $2.99.

We expect adjusted earnings per diluted share to grow 10% to 11% to between $2 82.

And $2.86.

Speaker 2: compared to $2.57 in fiscal 2021.

Compared to $2 57 in fiscal 2021.

Speaker 2: Notably, this includes an 11-cent impact from the higher year-over-year effective tax.

Notably this includes an 11% impact from the higher year over year effective tax rate.

Speaker 2: Primarily given to the timing of the gross margin impacts, we would expect adjusted earnings to be down year over year in the first quarter.

Primarily given to the timing of the gross margin impacts we would expect adjusted earnings.

To be down year over year in the first quarter.

Up slightly in the second quarter and.

Speaker 2: and returning to strong growth in the second half of the year.

And returning to strong growth in the second half of the year.

Speaker 2: We expect capital expenditures of approximately $60 million, with roughly two-thirds of these expenditures focused on investments in new innovation and expanding capacity of existing products.

We expect capital expenditures of approximately $60 million with roughly two thirds of these expenditures focused on investments in new innovation and expanding capacity of existing products.

Speaker 2: Technology investments will continue to be focused on data analytics and systems.

Technology investments will continue to be focused on data analytics and systems.

In summary.

Speaker 2: We had an exceptional 2021 across virtually every measure. We are now focused on building upon those successes and strategically managing our business.

We had an exceptional 2021 across virtually every measure.

We are now focused on building upon those successes and strategically managing our business.

To drive demand throughout 2022.

Speaker 2: We are facing the continuation of many of the cost challenges that emerged throughout 2021.

We are facing the continuation of many of the cost challenges that emerged throughout 2021.

Speaker 2: Requiring us to prioritize focus and investment where it has the greatest impact.

Requiring us to prioritize focus and investment where it has the greatest impact.

Speaker 2: We believe this prioritization will deliver near record operating margins further forward.

We believe this prioritization will deliver near record operating margins.

Further fortify our balance sheet and.

Speaker 2: support our ability to drive broader brand demand and passion for years to come.

And support our ability to drive broader brand demand and passion for years to come.

Speaker 2: And with that, I would now like to turn the call back over to the operator to take your questions. Thank you very much.

And with that I would now like to turn the call back over to the operator to take your questions.

Thank you very much.

At this time, we'll be conducting a question and answer session.

Speaker 1: If anyone would like to ask a question, please press star 1 on your telephone keypad.

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Speaker 1: As a reminder, we ask that you limit to one question and one follow-up.

As a reminder, we ask that you limit to one question and one follow up.

Yeah.

Speaker 1: We have a first question from the line of Shannon Zaxia with William Blair, please go ahead.

We have our first question from the line of Sharon Zackfia with William Blair. Please go ahead.

Speaker 4: Hi, good morning. Thanks for taking a question. You know, I guess you're going to get a lot of questions about supply chain. So Paul, I appreciate all of the commentary. Is it, I guess, what is your visibility at this point on those costs? Are you seeing?

Hi, good morning, Thanks for taking my question.

I guess youre going to get a lot of questions about supply chain. So Paul I appreciate all the commentary.

Is it I guess what is your visibility at this client on those costs are you seeing the cost level off and kind of project that had a similar.

Speaker 4: the cost level off and kind of project that kind of similar unit cost for the rest of the year, or is this still a moving target? And then as a follow-up, on the price, which we saw that you took on the drinkware and hard coolers, can you talk a little bit more about why, you know, why the relatively modest blended increase on the products and the thought process that went into that?

Unit costs for the rest of the year or is it still a moving target.

Then as a follow up on the price, which we saw that you took on the drink wear in hard coolers can you talk a little bit more about lie.

The relatively modest blended increase on the product.

I went into that.

Speaker 2: Great, thanks, Sharon, and good morning. So, I'll take the first one and then Matt can address the pricing. So, the way we've looked at 2022 from a product cost and an inbound freight perspective is, and I'll start with inbound freight, we have the expectation that the rates, the exit rates coming out of Q4 continue all through 2020.

Great. Thanks, Sharon and good morning.

I'll take the first one and then Matt can address the pricing.

The way we've looked at 2022 from a product cost and an inbound freight perspective as I'll start with inbound freight we have the expectation that the rates the exit rates coming out of Q4 continue all through 2022.

Speaker 2: So we do believe some of this is transitory. It's just not in our nature to call when that transitory period will end. So from a freight perspective, we have.

We do believe some of this is transitory, it's just not in our nature to call when that transitory period, well and so from a freight perspective, we have.

Carried that through for the full year and similar on costs. So we've taken exit costs or any costs that we know from a product cost that would hit in 'twenty two because we're talking to our manufacturing partners.

Speaker 2: carry that through for the full year, and similar on cost. So we've taken exit costs or any cost that we know from a product cost that would hit in 22, because we're talking to our manufacturing partners consistently, that is all baked into our 2022 outlook. So our expectation is things do not get better, and things aren't getting significantly worse. And

Consistently that is all baked into our 2022 outlook. So.

Our expectation as things do not get better.

And things aren't getting significantly worse.

And then I'll, let Matt.

Address your pricing question.

Speaker 3: Morning, Sharon. You know, as we look at pricing and something that people have followed our story for a while would know, we really value the integrity of our pricing, the importance of our map and keeping price consistency. And we think the consumer.

Good morning, Sharon.

As we look at pricing and something that people, who have followed our story for a while would know.

We really value the integrity of our pricing the.

Importance of our map and keeping price consistency and we think the consumer has come to recognize that even as we've continued to invest in the product as we looked at these costs influences that are occurring right now one of the things we considered as we want to make pricing decisions that we would live with.

Speaker 3: has come to recognize that even as we've continued to invest in the product.

Speaker 3: As we looked at these cost influences that are occurring right now, one of the things we considered is we want to make pricing decisions that we would live with, whether those cost pressures were on or whether those cost pressures were off. And so instead of using price as a...

Whether those cost pressures were on or whether those cost pressures were off and so instead of using price as a.

Speaker 3: lever just to chase the cost pressure. We actually looked at it strategically across our portfolio in relation to the rest of the products in our portfolio, and we feel good about where our pricing is and where our products are positioned in the market.

Lever just to chase the cost pressure, we actually looked at it strategically across our portfolio in relation to the rest of the products in our portfolio and we feel good about where our where our pricing is and where our products are positioned in the market.

Thank you.

Thank you.

Speaker 1: We have the next question from the line of Randy Connick with Jefferies, please go ahead.

We have next question from the line of Randy <unk> with Jefferies. Please go ahead.

Speaker 5: Yeah, thanks a lot. So you guys gave some good color around DTC by segment, I guess, Yeti.com, Amazon Marketplace, and corporate sales. Just on the corporate sales, was that four years ago around, I guess, zero, and now it's 20% of DTC, if you will?

Yeah. Thanks, a lot see you guys gave some good color around DTC by segment, I guess yeti com Amazon marketplace and corporate sales just on the corporate sales.

Was that four years ago around Euro and now it's 20% of.

If you will.

Speaker 5: Is that business just, where are you set up from an infrastructure standpoint to handle that business that seems like it can continue to grow?

Is that business did well.

Are you set up from an infrastructure standpoint to handle all of that business. It seems like you can kind of continue to grow.

Speaker 5: you know, by leaps and bounds going forward and probably was still held back.

By leaps and bounds going forward in plywood still held back this year and then in the quarter just give us some perspective on where that corporate business has come from.

Speaker 5: know, this year and in the quarter. Just give us some perspective on, you know, where that corporate business is coming.

Speaker 5: And then, relatedly, around this DTC, when you see the mix, you're moving more and more towards Yeti.com relative to Amazon. We know that's margin accretive.

And then relatedly around the D. T C. When you see the mix moving more and more towards yeti dotcom relative to Amazon and we know that's margin accretive.

Speaker 5: But give us some perspective of where that balance has come from or that mix has come from maybe four years ago and where you think.

Give us some perspective of where does that balance has come from where that mix is coming from maybe four years ago, and where do you think the mix within yeti dot com versus Amazon marketplace should go.

Speaker 5: the mix within, you know, Yeti.com versus Amazon Marketplace should go, you know, let's say, three to four years from now. Thanks, guys.

Three to four years from now thanks, guys.

Speaker 3: Thanks, Randy. You know, I think as we think about and as we've talked about corporate sales and broadly our customization and personalization business, it's been incredibly important to us. And, you know, a few years ago, as we talked about, we brought the some of those capabilities and decided to make significant investments because we believe that was a growth area for us.

Thanks, Randy I think as we think about it as we've talked about corporate sales and broadly our customization and personalization business. It's been incredibly important to us and a few years ago as we talked about we brought the.

Some of those capabilities and decided to make significant investments because we believe that was a growth area for us as we've talked in the past we continue to invest in capacity, we continue to expand our support for that for that area and it's allowed us to go particularly in the Q4 holiday season to go deeper into the holiday season.

Speaker 3: As we've talked in the past, we continue to invest in capacity, we continue to expand our support for that area, and it's allowed us to go, particularly in the Q4 holiday season, to go deeper into the holiday season and support both corporate demand and consumer demand for personalization.

And support both corporate demand and consumer demand for personalization.

Speaker 3: It is, as we think about where we apply CapEx, where we've positioned our supply chain team.

It is as we think about where we apply capex, where we've positioned our supply chain team.

Speaker 3: Because of the demand that we're able to generate and the ongoing inbound demand we get, it will remain a focus for us in building up that capacity across.

Because of the demand that we're able to generate and the ongoing inbound demand we get it will remain a focus for us and building up that capacity across our drink where hard coolers and our soft coolers. So we really like the area. We think it for consumers that personalizes it makes the product.

Speaker 3: drinkware hard coolers and our soft coolers. So we really like the area we think it for consumers that personalizes and makes the product

Speaker 3: more their own and we think from a corporate partnership and corporate relationship the attraction we're getting from from new interest and the repeat purchase

More of their own and we think from a corporate partnership and corporate relationship.

The attraction, we're getting from from new interest in the repeat purchase is really strong. So I think youll see us continue to invest in that area on the D to C C.

Speaker 3: is really strong. So I think you'll see us continue to invest in that area.

Split Yeti Dot com is our flagship yeti dot com and I would say all of our global ecommerce sites and that would include our retail face.

Speaker 3: Yeti.com is our flagship. Yeti.com, and I would say all of our global e-commerce sites, and I would include our retail facings in that. I think it's the best manifestation of the product breadth in the portfolio, and it's a way to directly engage the consumer. So as we've said in the past, we expect that to be the fastest growing component of our D2C business. The balance between the Amazon Marketplace

<unk> facings and that I think it's the best manifestation of the product breadth in the portfolio and it's a way to directly engage the consumer so as we've said in the past, we expect that to be the fastest growing component of our DTC business.

The balance between the Amazon marketplace.

Speaker 3: our own direct e-commerce and corporate sales.

Our owned direct e-commerce and corporate sales.

Speaker 3: And each one serves a different consumer or a different customer at a different time. So while we expect to grow all those channels, yeti.com, our global e-commerce sites, and our retail are the largest portion of that, and we expect those to be the fastest growing. And I think as we put more effort and energy and investment behind our advanced analytics, I think you're going to continue to see that play out.

Each one serves serves a different consumer or a different customer at a different time, so while we expect to grow all those channels.

Yeah, he dot com, our global ecommerce sites and our retail are the largest portion of that and we expect those to be our fastest growing and I think as we put more.

Effort and energy and investment behind our advanced analytics, I think you're going to continue to see that continue to see that play out.

Speaker 5: Great. And just last question, remind us where we are on infrastructure to support long-term international development. Obviously, you're doing a great job in Canada, UK, et cetera, and Australia. Just give us some perspective on

Great and just last question give us remind us where we are an infrastructure to support long term international development, obviously, you're doing a great job in Canada, U K et cetera.

And on the Australia, just just give us some perspective on what you've been working on from an infrastructure standpoint, and how we can think that would manifest into further internet national penetration as a percent of sales over the next few years and just kind of like what type of yardage marker and we can kind of think about five years from now you think international can be.

Speaker 5: what you've been working on from an infrastructure standpoint and how we can think that would manifest into further international penetration as a percent of sales over the next few years and just kind of like what any type of yardage marker we could kind of think about five years from now you think international could be what percent of sales. Thanks guys.

What percent of sales thanks, guys.

Speaker 3: Great question, Randy. It's a big, it's a big area of focus for us, obviously, and we've talked a lot about it and we're excited as a business near 10% mixed last year, non US coming off a really small base at 2% back in 2018. So we love the trajectory of the business.

Great question, Randy It's a big it's a big area of focus for US, obviously, and we've talked a lot about it and we're excited as.

As the business near 10% mix last year non U S coming off.

A really small base at 2% back in 2018, So we love the trajectory of the business.

Speaker 3: That's also with the U.S. business that's continued to drive consistent strength. From an investment in infrastructure, one of the things that we've shown in Canada and Australia is that we can do it with a...

Also with the U S business, that's continued to drive consistent strength.

From an investment in infrastructure one of the things that we've shown in Canada, and Australia that we can do it in a with a.

Speaker 3: Scaling infrastructure while driving growth in a really profitable way and we're replicating that in the UK in Europe right now So we have we have Yeti Employees we have Yeti infrastructure building in Europe in the UK. I think that will continue here from us. That will be our focus

Scaling infrastructure, while driving growth and a really profitable way and we're replicating that in the U K and Europe right now so we have we have yeti.

Please we have yeti infrastructure building in Europe , and the U K I think what you will.

Continue to hear from us that will be our focus in the near term and then as we look to other market expansion I think what we've shown now with the U K Canada.

Speaker 3: in the near term. And then as we look to other market expansion, I think what we've shown now with the UK, Canada, Australia.

Australia and growing in Continental Europe is that our playbook works and the playbook of how we build the brand how we leverage important wholesale partnerships, how we drive a strong e-commerce business and engage the consumer so I think you'll continue to see us invest there smartly and profitably, but with with real focus.

Speaker 3: and growing in continental Europe is that our playbook works and the playbook of how we build a brand.

Speaker 3: how we leverage important wholesale partnerships, how we drive a strong e-commerce business and engage the consumer. So I think you'll continue to see us invest there smartly and profitably, but with real focus.

Thanks, guys.

Speaker 1: Thank you. We have next question from the line of Peter Benedict with Baird. Please go ahead.

Thank you we have next question from the line of Peter Benedict with Baird. Please go ahead.

Speaker 6: All right, guys, thanks. Thanks for taking the question. First, just back on the pricing that you've taken this year, any

Alright, guys. Thanks, Thanks for taking the question first just back on the pricing that you've taken this year any indications.

Speaker 6: indications on demand elasticity there, on the items that you've taken, and then my second question is just around the cash position here, net cash.

Indications on on demand elasticity, there on the items that you've you've taken.

And then my second question is just around the.

The cash position here net net net cash positive free cash flow Paul gives us the thoughts on kind of the use of capex or I'm sorry, the use of the free cash flow as we look out over the next couple of years what are your what are your priorities there.

Speaker 6: positive free cash flow. Paul, give us the thoughts on kind of the use of CapEx.

Speaker 6: I'm sorry, the use of the free cash flow as we look out over the next couple of years. What are your priorities?

Speaker 3: Morning, Peter. You know, on the pricing, while we don't comment intra-quarter, what I would say is that we really thoughtfully

Good morning, Peter on the pricing.

Well, we don't comment intra quarter, what I would say is that we really thoughtfully took those prices based on.

Speaker 3: took those prices based on our knowledge of the market, our knowledge of consumer behavior, signals we have seen in demand.

Our knowledge of the market our knowledge of consumer behavior signals, we have seen in demand.

Speaker 3: So we felt really good about the pricing actions that we were gonna take. And I think our expectations are embedded in our outlook and what we provided today.

We felt really good about the pricing actions that we were going to take and I think our expectations are embedded in our in our.

Our outlook, what we provided what we provided today.

Speaker 2: And then good morning, Peter, on cash, you know, if we look at 2022 at the midpoint of our guide, we would say free cash flow would be about 125 million in that range. So you were right on there. You know, we're going to continue.

And then good morning, Peter on cash.

If we look at 2022 with the midpoint of our guide.

We would say free cash flow would be about $125 million in that range. So you were right on there.

We're going to continue.

Speaker 2: could look at this. So this is the kind of the same story we've talked about over the last couple of years. As we look to 22 and forward, you know, rebuilding the inventory to working capital, funding CapEx, and then.

So look at this so this is the kind of the same story, we've talked about over the last couple of years as we look to 'twenty two and forward.

Rebuilding the inventories are working capital funding Capex.

And then.

Speaker 2: As we think about M&A, we think about it the same way. We have a deep conviction to the Yeti brand. And we think about either investments from an M&A into technologies and material to support the current roadmap, or something that would accelerate.

As we think about M&A, we think about it the same way we have a deep conviction to the yeti brand and we think about either investments from an M&A into technologies and material to support the current roadmap or something that would accelerate.

Relevant categories that are on the roadmap that gives us a head start so not a lot of change and to your point, we do continue to feel really good about.

Speaker 2: relevant categories that are on the roadmap that gives us a head start. So not a lot of change and, you know, to your point, we do continue to feel really good about, you know, the strength of our balance.

The strength of our balance sheet.

Okay, great if I could get one other follow up and just when you think about the advanced analytics.

Speaker 6: Okay, great. If I can get one other follow-up. When you think about the advanced analytics, you mentioned those earlier. Anything more detail you can give us on retention rates, repeat rates, some of the stuff that you alluded to earlier, just the progress you have there, and where you see the most opportunity going forward. Thank you.

You've mentioned those earlier.

Any more detail you can give us on retention rates and repeat rates.

Some of the stuff that you alluded to earlier, just the progress you're out there and where do you see the most opportunity going forward. Thank you.

Thanks, Peter I would say consistent.

Speaker 3: Consistent with the comments that we've made in our prepared remarks, we're seeing strength across all the metrics that we would want to see growing at this point in our advanced analytics. And our team is hyper-focused on retention, then driving acquisition, and then engaging the customer lifetime value. And I think as we've looked at our evolution over the last three years...

Consistent with the comments that we've made in our prepared remarks, we're seeing we're seeing strength across all the metrics that we would we would want to see growing at this point in our advanced analytics and our team is hyper focused on retention than driving acquisition and then engaging the customer.

Time value and I think as we've looked at our evolution over the last three years.

Speaker 3: We are significantly smarter about it. We're highly integrated between our advanced analytics team, our e-commerce team, and then driving actions within our marketing team to make sure we're supporting achieving our goal, which is we want a real strong balance between acquisition and retention. And while we aren't giving these specific numbers, I can say broadly across those, we feel very good about the success we've had.

Significantly smarter about it we're highly integrated between our advanced analytics team our E Commerce team and then driving actions within our marketing team to make sure. We're supporting achieving our goal of which is we want a real strong balance between acquisition and retention.

And while we aren't giving the specific numbers I can say broadly across those we feel very good about the success we've had.

Speaker 3: And when you think about the significant acquisition that happened back to 2020, and that we comped, strongly comped that number from an acquisition perspective in 21, and also drove retention of that cohort and the cohorts, the continued retention we're seeing of prior cohorts, we feel great about not only the intelligence, but that our ability to actually affect the outcome.

And when you think about the significant acquisition that happened back to 2020 and that we comped strongly comp that number from an acquisition perspective in 'twenty, one and also drove retention of that cohort in the cohorts. The continued retention we're seeing of prior cohorts, we feel great about.

Not only the intelligence, but that our ability to actually affect the outcome.

Alright, thanks, so much guys.

Thanks Peter.

Thank you we have next question from the line of Joe <unk> with Raymond James. Please go ahead.

Speaker 1: Thank you. We have next question from the line of Joe Altubello with Raymond James. Please go ahead.

Thanks, Hey, guys good morning.

Speaker 7: Thanks. Hey guys, good morning. So first question on pricing, again, you mentioned it's about 200 basis points to the top line this year, but you also mentioned it's pretty targeted. So could you give us a sense for the magnitude of the particular price increases that you're pushing through on products?

First question on pricing again, you mentioned, it's about 200 basis points to the top line. This year, but you also mentioned, it's pretty targeted so could you give us a sense for the magnitude of.

The particular price increases that you're pushing through on products.

Speaker 2: Yeah, Joe, I can I can I can start with that. And I want to come back to what Matt said about they were targeted price increases. So we didn't do broad based. So if you look at, you know, hard coolers, there were about 11 skews that we that we increased price on. And if you look at drink where there was six skews. So again, very targeted.

Yeah, Joe I can I can I can start with that and I wanted to come back to.

What Matt said about they were targeted.

Price increases so we didn't do broad base. So if you look at.

Hard coolers, there were about 11 skus that we are.

Now we increased price on and if you look at drink where there was six skus.

So again very targeted.

Speaker 2: differing Increases and again, it's it's the nature that we looked at this This wasn't just driven by you know, we need to offset gross margin pressures This was looking at the market and where we had the ability to take price So, you know, there are some that

Deferring increases and again, it's the nature of that we looked at this this wasn't just driven by you know we need to offset gross margin pressure as this was looking at the market and where we have the ability to take price.

So you know there are some that.

Speaker 2: you know, increased 4 or 5%, there are some that increased more. So it really was a detailed look at this and, you know, as we talked on the last call, we worked on this for several months to really hone in the price actions that we took at the beginning of February .

Increased four 5% there are some that increase more so it really was.

A detailed look at this and you know as we talked on the last call. We worked on this for several months to really hone in on the.

The price actions that we took at the beginning of February .

Got it that's helpful. Paul and maybe just a follow up in terms of your guidance for sales this year.

Speaker 7: Got it. That's helpful, Paul. And maybe just a follow-up, in terms of your guidance for sales this year, that assumes that hard cooler supply gets better throughout the year or gets better in the second half. How do we think about that?

That assumes that hard coolers supply gets better throughout the year or it gets better in the second half how do we think about that.

Speaker 2: Yeah, so I'd say a couple of things. And let me start overall with sales and the cadence. I'd say overall, we don't see a huge discrepancy of growth between 1Q and the full year. So what we said in 1Q, we would be at or slightly below the low end, at or slightly below the 18%.

Yeah, So I'd say a couple of things.

And let me start overall with sales.

Sales in the cadence you know I'd say overall, we don't see a huge discrepancy of growth between <unk> and to the full year. So what we said in <unk>, we would be at or slightly below the low end at or slightly below the 18%.

Speaker 2: And then, as we go through the rest of the year, we don't see significant discrepancy because it's going to be in that 18 to 20 percent range. I think a couple of things driving that, one of them is what you talked or what you mentioned is we believe in the back half of the year, inventory constraints lessen.

And then as we go through the rest of the year, we don't see significant.

Discrepancy because it's going to be in that 18% to 20% range I think a couple of things driving that one of them is what you talked to what you mentioned is we believe in the back half of the year inventory constraints lesson.

Speaker 2: Now, that will all be, you know, based on demand and not to a skew level, but we do expect inventory constraints, particularly hard coolers, to lessen in the back half of the year. We expect soft coolers to lessen as we go through as well. So that is a piece of it. But again, there's not a big discrepancy on, you know, our sales thoughts in Q1 versus the balance of the year.

Now that we'll all be.

Based on demand and down to a SKU level, but we do expect inventory constraints, particularly hard coolers to lessen in the back half of the year, we expect soft coolers to lessen as we go through as well so that is a piece of it.

But again, there's not a there's not.

Got a big discrepancy on.

Our sales thoughts in Q1 versus the balance of the year.

Okay, great. Thanks, guys.

Thanks.

Okay.

Thank you.

Speaker 1: We have a next question from the line of Robbie Orms with Bank of America, please go ahead.

We have an extra strain from the line of Robbie Holmes with Bank of America. Please go ahead.

Speaker 2: Hi, this is Alexandra Robbie. Congrats on another great quarter. I guess my first question is just on wholesale. So you're now down to 3,000 independent wholesale accounts, which I think at this time last year, you were around 4,500.

Hi, This is Alex on for Robbie Congrats on another great quarter I.

I guess my first question is just on wholesale so you're now down to 3000 independent wholesale accounts, which I think at this time last year you were around 4500, so roughly 33% decline in your distribution footprint within the independents.

Speaker 2: So roughly, you know, 33% decline in your distribution footprint within the independent.

Speaker 2: you know, in a year where you did, you know, 23% wholesale growth.

In a year, where you did 23% wholesale growth in and then you just announced that you're winding down lows I guess.

Speaker 2: And then you just announced that you're winding down Lowe's. I guess, just how are you thinking about your wholesale footprint going forward? And maybe give us a little more color on sort of what led the Lowe's decision.

How are you thinking about your wholesale footprint going forward and maybe give us a little more color on sort of what the.

The Lowe's decision. Thank you.

Speaker 3: Good morning, Alex. You know, I think there's a few things. We've been working on the optimization of our supply chain. And, you know, as it feeds into our demand, and as we thought about our wholesale channel, and as we have been for a number of years, we want to continue to optimize around strength. And that includes

Good morning, Alex I think there's a few things.

We've been working on the optimization of our supply chain.

And.

As it feeds into our.

Demand and as we thought about our wholesale channel and that we have been for a number of years, we want to continue to optimize around strength and that includes.

Speaker 3: building up and continuing to help drive the merchandising presentation, the consumer experience, the strengthening of the partnerships with our wholesalers, whether those are independent, regional, or national accounts.

Building up and continuing to help drive the merchandising presentation the consumer experience.

Strengthening of the partnerships with our wholesalers, whether those are independent regional or national accounts.

Speaker 3: And so it's been consistent for really over the last five plus years that we've been we've been doing that, you know, the recent change in independence was really to drive the continued strength and productivity of our wholesale channel. And as we said, in a prepared remarks, as we have continued to grow our DTC business, we've also grown our wholesale business while we've been optimizing our wholesale business from a, from a, an account account perspective.

And so it's been consistent for really over the last five plus years that we've been we've been doing that the recent change in independence was really to drive the continued strength and productivity of our wholesale channel as we said in our prepared remarks as we have continued to grow our DTC business. We've also grown our wholesale business, while we've been at.

<unk>, our wholesale business from a from a.

An account count perspective.

Speaker 3: As we look forward, we'll continue to look for wholesale partners that we think drive additional consumer reach, change or bring a new buying occasion to us, or we think augment and support our existing wholesale. That effort won't stop, and that's what our sales team does every day.

We look forward, we'll continue to look for wholesale partners that we think drive additional consumer reach a change or bring a new buying occasion to us or we think augment and support our existing wholesale in that that effort won't stop and that's what our sales team does everyday.

Speaker 3: So we feel great about our independence. They're incredibly important to us.

So we feel great about our independents, they're incredibly important to us and the investment we have and this is going to be a real as we look at our wholesale going forward. This year, it's a big area of focus for US as we think about as we think about Lowe's and the expansion into Lowe's now I'll reiterate Lowe's was a great partner and we spent a lot of time with them considering.

Speaker 3: and the investment we have, and this is going to be, as we look at our wholesale going forward this year, it's a big area of focus for us.

Speaker 3: As we think about Lowe's and the expansion of Lowe's, I'll reiterate, Lowe's was a great partner. We spent a lot of time with them considering the relationship, and then we both dove into it. And as we learned over the last couple of years and had the supply chain disruptions and looked at the optimization of our channels,

The relationship and then we both dove into it and as we learned over the last couple of years.

And had the supply chain disruptions and looked at the optimization of our channels we.

Speaker 3: We had to make choices on where we were going to put our focus for the near and midterm. And really, ultimately, it came down to we're going to focus on building the strength of our existing wholesale partners that had been with us, that we had already kind of taken through the merchandising and the presentation and the cadence of how Yeti operates.

We had to make choices on where we were going to put our focus for the near and midterm and really ultimately it came down to.

We're going to focus on building the strength of our existing wholesale partners that had been with us that we had already kind of taken through the the merchandising in the presentation and the cadence of how <unk> operates.

Speaker 3: So, you know, we wish all those who've been with us the best as they move on from being Yeti wholesale partners, but we're really excited about the wholesale footprint we have.

We wish wish all those who've been with us.

The best as they as they move on for being Yeti wholesale partners, but we're really excited about the wholesale footprint we have.

Speaker 2: Thank you. That's really helpful. And then, I guess, just my follow-up question is a little bit more on the customer. So, can you maybe just talk us through the magnitude of your new customer acquisition over the past two years? And then, I think you said in your prepared remarks that revenue per customer was up, you know, double digits. Can you maybe give us a little more color on, you know, what you think is driving that? Thank you.

Thank you that's really helpful. And then I guess just my follow up question is a little bit more on the customer. So can you maybe just talk us through the magnitude of your new customer acquisition over the past two years and then I think you said in your prepared remarks that revenue per customer was up double digits.

Maybe you can give us a little more color on what you think is driving that thank you.

Yeah, I think there's a few things we havent.

Speaker 3: talked externally about the customer acquisition we've had beyond, that it's been very strong. And it was very strong in 2020, and that we comped it in a strong way in 2021. I think you can take from that, and you look at the magnitude of our e-commerce business

Talk to externally about the customer acquisition, we've had beyond.

That has been very strong and it was very strong in 2020 and that we comped it.

And in a strong way in 2021, I think you can take from that and you look at the magnitude of our E Commerce business.

Speaker 3: It's meaningful. And then you add on top of very strong acquisition, a really powerful retention mechanism. And so that system is working and it's only getting better and it's only getting smarter and it's only getting more integrated into how we go to market and how we market and how we brand. And that gets to the point of.

It's meaningful and and then you add on top of very strong acquisition.

A really powerful retention mechanism and so that that system is working and it's only getting better and it's only getting smarter and it's only getting more integrated into how we go to market and how we how we market how we brand and that gets to the point of how do we drive drive the value of those <unk>.

Speaker 3: How do we drive drive the value of those customers up? And a lot of that is our learnings on how consumers shop and what they buy and what their journey looks like and how they go deeper or broader into our portfolio. And you heard us make.

Customers up in a lot of that is our learnings on how consumers shop, and what they buy and what their journey looks like and how they go deeper or broader into our portfolio and you heard us make a few comments about the importance of innovation, but also the importance of driving discovery of our existing portfolio and we think both of them.

Speaker 3: a few comments about the importance of innovation, but also the importance of driving discovery of our existing portfolio.

Speaker 3: And we think both of those are unlocks. We think innovation is an unlock. We think the expansion of discovery of the portfolio we have today is an unlock. That's why we talk about our retail stores being a great representation of the breadth.

Our unlocks we think innovation is unlock we think the expansion of discovery of the portfolio. We have today is an unlock that's why we talk about our retail stores being a great representation of the breadth of yeti digitally that's e-commerce combined with our advanced analytics combined with our marketing and branding team. So.

Speaker 3: Digitally that's e-commerce combined with our advanced analytics combined with our marketing and branding

Speaker 3: So, you know, I think all of those contribute to, uh, the increase in, in value and the increase in the.

All of those contribute to the increase in in value and the increase in the <unk>.

Speaker 3: AOV in the increase in the customer lifetime value. Perfect. That's

And the increase in the customer lifetime value.

Perfect. That's really helpful. Thank you and best of luck.

Thanks, Doug.

Yeah.

Speaker 1: Thank you. We have next question from the line of Camilo Lyon with BTIG. Please go ahead.

Thank you. We have next question from the line of camera low lying with B T. I G. Please go ahead.

Speaker 8: Thanks. Good morning, guys. Great to see the continued strength and demand.

Thanks, Good morning, guys.

Great to see the continued strength in demand.

On the inventory topic.

Speaker 8: On the inventory topic, this is now two quarters. I believe that you've had over 50% of your inventory in transit.

Now two quarters I believe that you've had over 50% of your inventory in transit can.

Speaker 8: Can you help us understand just how much demand is going unmet? And then I have a couple of follow-ups.

Can you help us understand just how much demand is growing unmet and then I have a couple of follow ups.

Yes, I'd say, so it's a great question.

Speaker 9: And we believe that we've certainly.

And we believe that we've certainly missed some demand its hard to Dimensionalize I think in the fourth quarter. There were really two pieces, there's the inventory piece.

Speaker 9: miss some demand. It's hard to dimensionalize. I think in the fourth quarter, there were really two pieces. There's the inventory piece. And I'd say if demand was unmet, it would be in the hard cooler and maybe some of the soft cooler. And then we also talked about Amazon near the end of the quarter and some operational challenges we had. So it's hard to dimensionalize because we also believe a lot of that demand is sticky. So does it go from

I'd say if demand was on Matt it would be in the hard cooler and maybe some of the soft cooler and then we also talked about Amazon near the end of the quarter and some operational challenges we had so its hard to dimensionalize because we also believe.

A lot of that demand is sticky so does it go from.

Speaker 9: you know, potentially a wholesale channel to their wholesale.

Potentially our wholesale channel to their wholesale.

Speaker 9: ecom channel to potentially our channel to people bounce from amazon to yeti.com so We do believe we've missed some demand It's hard to dimensionalize exactly what that number is But you know, I would say, you know, we've talked internally. We posted a plus 18 in q4 would it have been? You know somewhere around 20 percent growth. We believe that would be true. So we Certainly missed some demand in the quarter

E Comm channel to potentially our channel to people bounce from Amazon to Yeti dotcom. So we.

We do believe with Miss some demand.

It's hard to Dimensionalize exactly what that number is but I would say we've talked internally, we posted a plus 18 in Q4 would it have been.

Somewhere around 20% growth, we believe that would be true. So we certainly miss some demand in the quarter.

Speaker 8: Got it, and then just given the commentary that you made, Paul, on your inventory flows,

Got it and then just given the commentary you made.

Paul on your inventory flows.

Yeah.

Speaker 8: Is there, you know, is there an expectation? I'm trying to reconcile the comments around inventory improving in the back half, but still expecting cost pressures on the freight side to not abate.

Is there you know is there an expectation I'm trying to reconcile the comments around inventory improving in the back half, but still expecting cost pressures on the freight side to not to beat it.

Speaker 8: It certainly sounds like there's a little bit of conservatism in there, which in this environment is prudent. So if you could just give some color on that.

Certainly it sounds like Theres, a little bit of conservatism in there, which in this environment is prudent.

So if you could just give some color on that and then relatedly.

Speaker 8: It looks like the GSP guidance of 30 basis points of headwinds. Is there an expectation for a renewal at some point in the year that is included in that full year negative 30 basis points? Because the bill is going through on the American Competes bill. That should pass here relatively soon, and assuming that it does.

It looks like the GSP guidance of 30 basis points of headwinds.

Is there an expectation for a renewal at some point in the year that is included in that full year negative 30 basis points.

Because the bill is going through on the American compete spill.

That should pass here relatively soon and assuming that it does.

Speaker 8: I would imagine that that's a reversal of the pressures of those tariffs paid all of last year plus anything that's been accrued this year. Am I thinking correctly?

I'd imagine that that's a.

A reversal of the pressures of those tariffs paid.

All of last year, plus anything that's been accrued this year, but that thinking correctly.

Speaker 9: Yeah, so let me hit a couple of those. So, on inbound freight, you know, we have in our built, in our outlook and, you know, the 280 basis point headwind that's baked into our outlook for inbound freight assumes rates continue. And if you think about inbound freight,

So let me hit a couple of those so on inbound freight.

We have in our built in our outlook and the.

The 280 basis point.

Headwind.

That's baked into our outlook for inbound freight assumes rates continue and if you think about inbound freight.

Speaker 9: You know, with our lead time, and I think door to door, so from the back door of the factory to our DC, a lot of the product that has Q4 rates in it, I haven't even, you know, I'm going to start selling in Q1 and Q2.

With our lead time soon I think door to door. So from the back door the factory to our D C.

A lot of the product that has Q4 rates in it I haven't even you know I'm going to start selling in Q1 and Q2. So that is one of those that as if rates come down they will work its way through the P&L.

Speaker 9: So that is one of those that as if rates come down, they will work its way through the P&L as inventory comes in. But to be very specific, in our outlook, we have assumed rates do not go down. So if we see back half where rate supply gets better from a container supply and rates come down, that would be a positive.

As inventory comes in but to be very specific in our outlook. We have assumed rates do not go down. So if we see back half where rates supply gets better from a container supply and rates come down that would be a positive on GSP, the 30 basis points.

Speaker 9: On GSP, the 30 basis points negative assumes GSP does not get renewed at all.

Negative assumes GSP does not get renewed at all this year.

Speaker 9: And the reason we have some negative is same reason as GSP started last year based on average costing of inventory, I was selling inventory last Q1 that didn't have GSP on it. So it's all my inventory now has GSP. That's the 30 basis.

And the reason, it's we have some negative is same reason as GSP started last year based on average costing of inventory I was selling inventory last Q1 that didn't have GSP on it. So it's all my inventory now is GSP, that's the 30 basis points.

Speaker 9: If from the math and all the information that we've given, you can deduce that in my P&L this year, there's about $16 million of GSP.

If from the math and all the information that we've given you can deduce that in my P&L. This year, there's about $16 million of GSP duties that I am assuming and I am not assuming.

Speaker 9: duties that I am assuming. And I am not assuming it gets past it all this year. You're absolutely right. It is sitting with the House. I hope you're right and I hope your optimism is right that it does get passed. I hope your optimism is right that they retro it back.

It gets passed at all this year Youre absolutely right. It is sitting with the house.

I hope you're right and I hope your optimism is right that it does get past hope your optimism maysam, it's right that the retro it back but right now we have not assumed that in the outlook. So again, if they do pass it if it is retro.

Speaker 9: But right now, we have not assumed that in the outlook. So again, if they do pass it, if it is retro, that would be upside. Perfect, yeah.

That would be upside.

Perfect Yeah, what could go wrong in Washington, right.

And then just a.

Speaker 8: Just a final question, Matt. I'm really curious to see if you have any detail you could share with respect to the purchasing behavior for customers that are, I don't know, pick a point in time, two years into the brand and longer. I'm really curious to understand how that purchase behavior evolves once that initial introduction happens and, you know, maybe it's around drinkware or one cooler. How does that evolve after maybe that initial set of purchases occurs?

Is it just a final question Matt.

I'm really curious to see if you have any detail you could share.

With respect to the purchasing behavior of your customers that are I don't know pick a point in time two years into the branded longer I'm really curious to understand how that purchase behavior evolves once that initial introduction.

Introduction happens and and you know maybe it's around drink wear one cooler how does that evolve after maybe that initial set of purchases occurs.

Yeah.

Thanks for all you know I would say a couple of things.

Speaker 3: without talking the specifics of how.

Without kind of.

Talking the specifics of how the.

Speaker 3: groupings that we're creating, which would imply that we're building pretty good ideas about how consumers behave. We see some really interesting things, and we've said this.

Groupings that we're creating which which would imply that.

We've got pretty good we're building pretty good ideas about how how consumers behave.

So we see some really interesting things and we've said this even before we had the capabilities to really refine it that yeti owners tend to be multiples owners and the deepest yeti owners, not surprisingly tend to own across across product families and that they or their passion.

Speaker 3: even before we had the capabilities to really refine it, that Yeti owners.

Speaker 3: tend to be multiples owners and the deepest Yeti owners, not surprisingly, tend to own across product families and that their passion build for the brand as they go deeper and as they go broader really increases. Now, one of the things I would say that we've seen that's been really interesting is that as people enter the brand, regardless of which product family they start with, whether it's.

Build for the brand as they go deeper and as it go broader really increases one of the one of the things I would say that we've seen that's been really interesting is that as people enter the brand regardless of which product family they start with whether it's a.

Speaker 3: a $35 Rambler or a $350 hard cooler.

A 35 dollar rambler or a $350 hard cooler.

Speaker 3: they tend to go deeper before they go broader, and it's an interesting thing that we've learned, and it allows our marketing team to think about how they communicate to the consumer as they're reentering the funnel or reentering the purchase consideration. So those types of insights have changed how we communicate, and ultimately, as we indicated in the prepared remarks.

They tend to go deeper before they go broader and it's a really it's an interesting. It's an interesting thing that we've learned and this allows our marketing team to think about how they communicate to the consumer as they're re entering the funnel a rehearing the purchase consideration. So those those types of insights have changed how we communicate and ultimately.

As we indicated in the prepared remarks, it will ultimately help drive the personalization of and the individualization of our our web experience. So theres a lot of there's a lot of nuanced and detailed below it but.

Speaker 3: it will ultimately help drive the personalization of, and the individualization of our web experience. So there's a lot of nuance and detail below it, but we like both the insights we're having and the affirmation of things we thought that we're now backing with data, and then the actions, almost real-time actions we can take behind it.

We like both the insights, we're having and the affirmation of things we thought that we're now backing with data and then the actions.

Almost real time actions, we can take behind it.

Alright, good luck in 'twenty two thanks, guys.

Thank you.

Thank you we take the last question from the line of Kimberly Greenberger.

Speaker 1: Thank you. We take the last question from the line of Kimberly Queenberger with Morgan Stanley . Please go ahead.

Morgan Stanley . Please go ahead.

Great. Thank you so much good morning, I wanted to ask.

Speaker 10: Great. Thank you so much. Good morning. I wanted to ask, I'm surprised about inventory supply chain as well. Sorry to beat this dead horse here. I'm wondering, it seems like the reaction that is, has been necessary to the slow, the slowing of the supply chain is just to basically plan for a little bit more safety stock.

It's about inventory supply chain as well sorry to beat this dead horse here.

I'm wondering.

Seems like the reaction that is it has been necessary to the slow the slowing of the supply chain is just kit.

Basically plan for a little bit more safety stock in your inventory and I'm wondering if you can look forward.

Speaker 10: in your inventory and I'm wondering if you can look forward as inventory or as supply chain begins to catch up.

As inventory or supply chain begins to catch up.

Speaker 10: Is your plan then at that time to sort of ease back on your inventory orders in order to prevent an over-inventory situation once we get caught up on supply chain? Or how should we think about...

Is your plan then at that time to sort of back on your inventory orders in order to prevent an over inventory situation. Once once we get caught up on supply chain or.

How should we think about them.

Speaker 10: the inventory plan and how it evolves after supply chain gets caught up. Thanks so much.

The inventory plan and how it evolved after supply chain gets caught up thanks, so much.

Speaker 9: Great, great question. So the short answer is, yes, we would expect that to normalize. And the way we think about it is.

Great Great question.

So the short answer is yes, we would expect that to normalize in the way.

We think about it is the in transit inventory well.

Speaker 9: The in-transit inventory will.

Speaker 9: supply chain normalizes, as you said, the in-transit inventory should go back to a normalized in-transit.

Supply chain normalizes.

You said the in transit inventory should go back to a normalized in transit amount.

Speaker 9: And then our inventory should grow, you know, add or.

And then our inventory should grow.

At or slightly below or maybe even slightly above based on new product launches are our sales so it should be.

Speaker 9: slightly below or maybe even slightly above based on new product launches, our sales. So it should be closer tied to our sales. Now, on a two-year basis, our inventory is up 31 percent.

Closer tied to our sales now on a two year basis.

Our inventory is up 31% our.

Speaker 9: Overall sales are up 24 percent. I will tell you, Kimberly, excluding freight

Overall sales were up 24% I will tell you Kimberly excluding freight our product inventory is up 24% on a two year basis and our sales were up 24%. So even once you start peeling it back and part of it is the freight the GSP duties that are.

Speaker 9: Our product inventory is up 24% on a two-year basis, and our sales are up 24%. So even if, once you start peeling it back, and part of it is the freight, the GSP duties that are all baked into my inventory balance, it is more aligned, but the short answer is as transit times reduce, if they go back to whatever normal is, our inventory balance would also reduce and really driven by that in-transit inventory.

All baked into my inventory balance it is more aligned but.

Short answer is as transit times, we do see if they go back to whatever normal is our inventory balance would also reduce and really driven by that in transit inventory.

Speaker 10: Okay, that's super clear. Thanks for that, Paul. And just my follow-up is on the adjusted EBIT margin guidance for 2022 of 20%, can you give us the equivalent EBIT margin on a gap basis? Thanks so much.

Okay. That's super clear thanks for that Paul and just my follow up is on the adjusted EBIT margin guidance for 2022 of 20% can you give us the equivalent EBIT margin on a GAAP basis. Thanks, so much.

Yes, we had that in the press release, so I apologize for the flipping of the pages as you hear it here. So the adjusted operating on a GAAP basis is approximately 18.5%.

Speaker 9: Yes, we had that in the press release. So, I apologize for the flipping of the pages as you hear it here. So, the adjusted operating on a gap basis is approximately 18.5 percent which is a

Which is an interface.

Youre welcome.

Thank you.

Speaker 1: Ladies and gentlemen, we have reached the end of the question and answer session, and I'd like to turn the call back to Matt Reinschus for closing remarks. Over to you, sir.

Ladies and gentlemen, we have reached end of the question and answer session and I'd like to turn the call back to Matt Wrenches for closing remarks, how about yourself.

Thanks, everyone for joining us. This morning look forward to speaking to you as we deliver our Q1 2022 results.

Speaker 3: Thanks, everyone, for joining us this morning. Look forward to speaking to you as we deliver our Q1 2022 results.

Thank you.

Speaker 1: This concludes today's conference call. You may now disconnect your lines. Thank you for your participation.

This concludes today's conference call.

You may now disconnect your lines. Thank you for your participation.

Speaker 11: Yes.

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Yes.

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Speaker 11: .