Q3 2021 Restaurant Brands International Inc Earnings Call
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Good morning, everyone and welcome to the Restaurant Brands International third quarter 2021 earnings Conference call.
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After today's presentation, there will be an opportunity to ask questions. To ask a question you May press star and then one using your telephone keypads, you'll hear a tone to confirm that you were in the question queue. That said the question queue, you may press Star and then two. Please note that all callers will be limited to one question.
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Please note that all callers will be limited to one question.
Please also note today's event is being recorded. At this time I'd like to turn the conference call over to Steven Lichtner, RBI's head of Investor Relations. Please go ahead.
At this time I'd like to turn the conference call over to Steven Lichter, Rbi's head of Investor Relations.
Please go ahead.
Thank you operator, good morning, everyone and welcome to Restaurant Brands International's earnings call for the third quarter ended September 30th 2021. As a reminder, a live broadcast of this call may be accessed through the Investor Relations webpage at investor.rbi.com and a recording will be available for replay. Joining me on the call today are restaurant brands International's CEO Jose Cil, CLO, Josh Kobza, and CFO, Matt Dunnigan.
Available for replay joining.
Joining me on the call today are restaurant brands International's CEO Jose sale, CLO, Josh Kobza, and CFO, Matt Dunnigan.
Today's earnings call contains forward looking statements, which are subject to various risks set forth in the press release issued this morning and in our SEC filings.
In addition, this earnings call includes non-GAAP financial measures. Reconciliations of non-GAAP financial measures are included in the press release available on our website. Throughout the call today, we will be referencing two year comparisons for system wide sales growth and comparable sales to provide a cleaner indication of how the business is trending versus a more normalized period. These two year comparisons are calculated on a geometric stacked basis by using the 2020 in 2021 disclosed growth metrics. And now I'll turn the call over to Jose.
Normalized period. These two year comparisons are calculated on a geometric stacked basis by using the 2020 in 2021 disclosed growth metrics.
And now I'll turn the call over to Jose.
Good morning, everyone. Thank you for joining us on today's call to discuss our third quarter of 2021, I hope everyone is doing well. Before I dive into our results for the quarter I'd like to highlight an important milestone for our company. In 2020, we launched our restaurant brands for good sustainability framework to address our food the planet and the people and communities we serve. During the quarter, we announced our goal to achieve a 50% reduction in greenhouse gases by 2030, which was approved by the science based targets initiative and reached net zero emissions by 2050 or sooner. These targets are a good example of the action oriented approach, we're taking to do our part to tackle climate change.
Before I dive into our results for the quarter I'd like to highlight an important milestone for our company.
In 2020, we launched our restaurant brands for good sustainability framework to address our food the planet and the people and communities we serve.
During the quarter, we announced our goal to achieve a 50% reduction in greenhouse gases by 2030, which was approved by the science based targets initiative and reached net zero emissions by 2050 or sooner.
These targets are a good example of the action oriented approach, we're taking to do our part to tackle climate change.
The moment practices now and I'm personally extremely proud of the team's efforts so far getting us started on this important journey. Beyond doing right by the planet, we believe we're doing right by our guests employees and shareholders, who we know increasingly value brands that take sustainability seriously and this progress is really important because our value proposition starts with our brands, Tim Hortons, Burger King and Popeye's, all of which generate resilient growing high margin revenue streams through comparable sales growth and restaurant development, allowing us to reinvest in our business, while also returning capital to shareholders.
Beyond doing right by the planet, we believe we're doing right by our guests employees and shareholders, who we know increasingly value brands that take sustainability seriously and this progress is really important because our value proposition starts with our brands, Tim Hortons Burger King and popeye's, all of which generate resilient growing high margin revenue streams through.
Comparable sales growth and restaurant development, allowing us to reinvest in our business, while also returning capital to shareholders.
During the third quarter, we once again grew global comparable sales year over year, driven by worldwide growth at Tim Hortons and strong results from Burger, King and Popeye's International business, which offset softer performance from Burger King and Popeye's home markets. As compared to 2019, our system wide sales growth accelerated to 5% versus 4% in Q2, driven by positive overall comparable sales growth and continued progress in our development pipeline with 264 net new restaurants delivered during the quarter keep against on track to return to 2018, 2019 levels of growth this year.
As compared to 2019, our system wide sales growth accelerated to 5% versus 4% in Q2, driven by positive overall comparable sales growth and continued progress in our development pipeline with 264 net new restaurants delivered during the quarter keep against on track to return to 2018 2019 levels of growth this year.
And looking ahead to 2022 based on our current pipeline. We believe we are well positioned to accelerate our net unit growth across all three brands and continue on our path to 40000 restaurants. Our efficient operating model helps convert the system wide sales growth to the bottom line contributing to a robust free cash flow generation that provides significant optionality, allowing us to reinvest in the business and return capital to shareholders through both dividends and open market share repurchases.
Our efficient operating model helps convert the system wide sales growth to the bottom line contributing to a robust free cash flow generation that provides significant optionality, allowing us to reinvest in the business and return capital to shareholders through both dividends and open market share repurchases.
We're making investments in key areas of the business such as building in house technology and digital teams that we believe position us to add value directly to our guests and improve restaurant operations investing behind our marketing plan at Tim Hortons in Canada, accelerating the rollout of outdoor digital menu boards and investing in our people, especially in areas like technology operations and marketing. We also returned roughly $240 million to our shareholders on October 5th in the form of a 53 per share quarterly dividend once again, maintaining the highest payout ratio in our industry.
And marketing.
We also returned roughly $240 million to our shareholders October 5th in the form of a 53 per share quarterly dividend once again, maintaining the highest payout ratio in our industry.
In addition, since announcing our expanded $1 billion buyback program at the end of July we repurchased and retired approximately $2.8 million shares in open market transactions totalling just over $180 million. These robust capital returns reflect the confidence we have in our brands our view of our underlying intrinsic value and our outlook for the business. Before I turn to our brand level performance I'd like to hand it over to Josh to provide you with a more detailed update on our development framework a key driver of our long term growth prospects than also share an update on technology. Josh. Thanks, Jose and good morning, everyone.
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Before I turn to our brand level performance I'd like to hand, it over to Josh to provide you with a more detailed update on our development framework a key driver of our long term growth prospects than also share an update on technology Josh.
Thanks, Jose and good morning, everyone.
As Jose mentioned, we have big aspirations to grow our restaurant base towards our long term goal of 40000 locations and we are confident we are well positioned to execute. We are fortunate to operate three iconic brands and some of the most attractive [QS] categories and within this landscape, we view ourselves as uniquely positioned to drive outsized growth. When we look at the unit count of our leading peers by category in key international regions, we see notable opportunities with the most compelling in Asia Pacific were taken together, our leading competitors have nearly 10 times the number of restaurants as we do.
We are fortunate to operate three iconic brands and some of the most attractive U S. Our categories and within this landscape, we view ourselves as uniquely positioned to drive outsized growth.
When we look at the unit count of our leading peers by category in key international regions. We see notable opportunities with the most compelling in Asia Pacific were taken together, our leading competitors have nearly 10 times the number of restaurants as we do.
In addition across EMEA, leading peers have over three times, the number of stores as us and in Latin America and the Caribbean they are more than double our footprint. And while this international runway is especially compelling, we also see growth opportunities closer to home in the US and Canada. Developing new restaurant business around the world is a key foundational strength of our team. And we are joined in our efforts by an exceptional network of Master franchise partners, who have the experience, local expertise, track record and capital to invest.
And while this international runway is especially compelling we also see growth opportunities closer to home in the U S and Canada.
Developing new restaurant business around the world is a key foundational strength of our team.
And we are joined in our efforts by an exceptional network of Master franchise partners, who have the experience local expertise track record and capital to invest.
And while we do not take a one size fits all approach with our partners working with local entrepreneurs established restaurant operators as well as strategic and financial partners. We do look for a few common threads across all of them. We seek out partners, who share our vision for building out our brands to their full potential in their markets, have the capital resources to do so, and have talented local management teams to execute on that vision. The success of our global development playbook is readily apparent when looking at Burger King's International growth, which includes a doubling of the brand's international store count since 2012 to nearly 12000 locations and roughly 60% of the brands worldwide system wide sales.
We seek out partners, who share our vision for building out our brands to their full potential in their markets have the capital resources to do so and have talented local management teams to execute on that vision.
The success of our global development playbook is readily apparent when looking at Burger King's International growth, which includes a doubling of the brand's international store count since 2012 to nearly 12000 locations and roughly 60% of the brands worldwide system wide sales.
In multiple markets, China, France, Russia. The team effectively started from scratch, identified a strong local partner, entered into a long term master franchise and development agreement and created a robust business with a lasting presence and continued runway for growth. In fact in these three markets alone since 2012, we have built nearly 2400 restaurants and created nearly $3 billion of annual system wide sales. In Russia, for example, through a partnership with both a financial partner and a local entrepreneur, we've grown Burger King store count from just a handful of restaurants in 2011 to nearly 800 today almost matching the market leader.
In fact in these three markets alone since 2012, we have built nearly 2400 restaurants and created nearly $3 billion of annual system wide sales.
In Russia for example through a partnership with both a financial partner and a local entrepreneur, we've grown Burger King store count from just a handful of restaurants in 2011 to nearly 800 today almost matching the market leader.
Despite this robust international development, Burger King still has only half the number of restaurants globally versus the leading competitor. Including only a third of the number of restaurants in Asia Pacific, where we are building a strong foothold. As a result, we continue to see Burger King as a significant growth engine and based on our current pipeline, we expect it to be the largest contributor to our net restaurant growth for the foreseeable future.
Including only a third of the number of restaurants in Asia Pacific, where we are building a strong foothold.
As a result, we continue to see Burger King as a significant growth engine and based on our current pipeline, we expect it to be the largest contributor to our net restaurant growth for the foreseeable future.
We also expect the overall pace of our restaurant growth to benefit as we ramp up contributions from exciting master franchise relationships we've recently established for both Tim Hortons and Popeyes. At Tim Hortons, we are the undisputed leader in Canada. The brand remains significantly underpenetrated throughout the rest of the world. For example, we have just over 325 restaurants in Asia Pacific, which is a fraction of our leading competitors approximately 10500 stores.
At Tim Hortons, we are the undisputed leader in Canada.
The brand remains significantly underpenetrated throughout the rest of the world.
For example, we have just over 325 restaurants in Asia Pacific, which is a fraction of our leading competitors approximately 10500 stores.
We've only just started scratching the surface with master franchise agreements in China, the UK, the middle East, Mexico, and others contributing to our year to date new unit growth of 188 restaurants, which includes by far the fastest pace of international growth the brand has ever achieved. And we are actively working towards development projects and new markets to add to our existing pipeline and accelerate growth for years to come.
Add to our existing pipeline and accelerate growth for years to come.
We feel confident the Tim Hortons brand can translate to markets all around the world as has been demonstrated by our fast paced growth in China, whereas many of you know we only started in January 2019, and already expect to have over 350 locations by the end of this year. And this growth is only expected to accelerate with our partners driving a strong vision for the brand and aiming to propel Tim's China to over 2007 hundred restaurants by 2026. Finally, we see opportunities that Popeyes to grow all around the world and this year alone have signed commitments to develop some of the most important USR markets, such as the United Kingdom, India, Mexico, and Saudi Arabia, as well as expand our footprint in the US and Canada. Further enhancing our visibility into achieving our long term unit growth aspirations.
And this growth is only expected to accelerate with our partners driving a strong vision for the brand and aiming to propel tims, China to over 2007 hundred restaurants by 2026.
Finally, we see opportunities that pop is to grow all around the world and this year alone have signed commitments to develop some of the most important USR markets, such as the United Kingdom, India, Mexico, and Saudi Arabia, as well as expand our footprint in the U S and Canada.
Further enhancing our visibility into achieving our long term unit growth aspirations.
The opportunity in the US is especially compelling for Popeyes. Our guests' insights work shows the number one barrier to trial for the brand is convenience and with 50% of guests driving more than 10 miles to reach one of our restaurants, we see adding new locations closer to our guests as a significant long term opportunity. We are excited about the roadmap for Popeyes with the brand on track to achieve record unit growth this year driven by contributions from key markets, including the US, Canada, Spain, and the Philippines and expected to further accelerate in 2022. Before handing it back to Jose I also wanted to share some thoughts on our digital progress and in particular, a few insights from key international markets.
We are excited about the roadmap for <unk> with the brand on track to achieve record unit growth. This year driven by contributions from key markets, including the U S, Canada, Spain, and the Philippines and expected to further accelerate in 2022.
Before handing it back to Jose I also wanted to share some thoughts on our digital progress and in particular, a few insights from key international markets.
We've discussed how building out and investing behind our technology platforms is a key priority. And when we look at our most advanced digital markets internationally, which also happened to be some of our largest and fastest growing markets. We see just how important this is to driving digital sales. Our businesses in China, and South Korea generate the vast majority of sales from digital channels, nearly 90% with China in particular driving over 50% of sales from known diners. And in France, Spain, and Russia over half of sales already come from digital channels. There are a few notable common threads across these markets. One, each has a strong loyalty program in place with easy in store authentication capabilities. Two, each recognizes the merits of in an omnichannel approach utilizing kiosks, mobile order pay delivery and third party partners to make it easy for guests to interact with the brand in their own way.
And when we look at our most advanced digital markets internationally, which also happened to be some of our largest and fastest growing markets. We see just how important this is to driving digital sales.
Our businesses in China, and South Korea generate the vast majority of sales from digital channels, nearly 90% with China in particular driving over 50% of sales from known diners.
And in France, Spain, and Russia over half of sales already come from digital channels.
There are a few notable common threads across these markets.
One each has a strong loyalty program in place with easy in store authentication capabilities.
To each recognizes the merits of in an omnichannel approach utilizing kiosks mobile order and pay delivery and third party partners to make it easy for guests to interact with the brand in their own way.
Third, all quickly integrate new and emerging channels, including third party delivery and social commerce, like Wechat and cacao to grow their customer base by ensuring the brand is present and has open communication channels wherever our guests are present. And finally, each has developed a simple and effective back end infrastructure to scale quickly without creating complexity.
And finally, each has developed a simple and effective back end infrastructure to scale quickly without creating complexity.
These are just some of the learnings we're able to apply to our home markets, which we expect will follow the path of our more digital international markets over time.
That's why we've been focused on ramping up enrollment in our loyalty programs, creating better digital experiences across service modes, including digitizing, our drive throughs, integrating with a growing number of platforms and continuing to improve our back end infrastructure.
We've already seen some early success with the Tim Hortons app, which now counts over 10% of Canadians as monthly active users and is the highest usage among restaurant or food delivery apps in the market.
While these initiatives take time and investment, especially in a large home markets. They are critical to the future of the business and will continue to be a key priority. With that I'll hand it back to Jose.
With that I'll hand, it back to Zee.
Thanks, Josh turning now to our brand performance. At Tim Hortons, we're encouraged by the progress we've seen in Canada, including generating five points of sequential quarter over quarter improvement in two year comparable sales as government restrictions ease throughout July and August and we continue to execute against our back to basics plan. This improvement has come from all provinces.
As with Quebec, Western and Atlantic, Canada, showing low to mid single digit declines versus 2019 compared to mid and high single digits in the second quarter, and Ontario, improving to high single digit declines versus low teens last quarter. When we look at both restaurant format and urbanity, it's clear where the decline is concentrated. From an organic perspective, all our vanities outside of Super urban which represents roughly 10% of our footprint improved to single digit declines versus 2019 with roll down low single digits and suburban and urban down mid single digits.
When we look at both restaurant format and urbanity, it's clear where the decline is concentrated.
From an organic perspective, all our vanities outside of Super urban which represents roughly 10% of our footprint improved to single digit declines versus 2019 with roll down low single digits and suburban and urban down mid single digits.
And while Super urban restaurants declined nearly 30% they did see a seven point improvement versus the last quarter. And from a format perspective drive through restaurants are nearly flat versus 2019, while non drive throughs are still declining and the 20% ZIP code. That said non drive thru locations did see about a 10 point improvement this quarter versus the second quarter.
Despite this positive momentum across regions, formats, and or vanities with reopening plans pause across the vast majority of the country and workplace mobility still significantly behind pre pandemic levels. We know we're not out of the woods yet and neither our teams nor our restaurant owners are standing still. We're highly focused on continuing to execute our multi-year back to basics plan, which is centered around elevating core quality innovating for growth and modernizing the brand.
Despite this positive momentum across regions, formats, and or vanities with reopening plans pause across the vast majority of the country and workplace mobility still significantly behind pre pandemic levels. We know we're not out of the woods yet and neither our teams nor our restaurant owners are standing still. We're highly focused on continuing to execute our multi-year back to basics plan, which is centered around elevating core quality innovating for growth and modernizing the brand.
The year back to basics plan, which is centered around elevating core quality innovating for growth and modernizing the brand.
The progress we've seen so far for my work has been encouraging. With the exception of hot beverages, all of our product categories are back to pre pandemic levels or better.
With the exception of hot beverages, all of our product categories are back to pre pandemic levels or better.
And it's also worth mentioning that despite the continued workplace mobility impact on hot beverage occasions in sales year to date, our brewed coffee market share is slightly above pre pandemic levels.
We believe this reflects benefits from the fundamental core quality work we've focused on around fresh Brewers, water filtration and our improved dark roast blend.
The benefits of this focus on core quality also extend the breakfast with breakfast foods outperforming pre pandemic levels. Despite lapping 2019 as very successful two for five hot breakfast sandwich promotion.
This outperformance has been driven by a boost from the latest edition to our fresh cracked eggs platform improved breakfast wraps. The team's dedication to innovating for growth is also paying off. As you know last quarter, we introduced new lines of cold beverages, including our cold brew and real fruit Quenchers and we saw them once again contribute positively to two year comparable sales.
The team's dedication to innovating for growth is also paying off as you know last quarter, we introduced new lines of cold beverages, including our cold brew and real fruit Quenchers and we saw them once again contribute positively to two year comparable sales.
We're also pleased to see these items along with a fresh cracked eggs platform and improve baked goods helped drive the morning day part close to 2019 levels. As you know the morning day part has historically been a significant percentage of our overall business. So it's encouraging to see progress here, even despite workplace mobility constraints.
As you know the morning day part has historically been a significant percentage of our overall business. So it's encouraging to see progress here, even despite workplace mobility constraints.
That said as I mentioned earlier, we're not standing still waiting for mobility to return, we're pushing forward with a strong innovation pipeline to improve our presence in food driven day parts like lunch and dinner.
We've experienced promising results to date and our efforts with craveable, and our new and improved artisan sandwiches, helping drive lunch ahead of pre pandemic levels this quarter and as we move forward in Q4 and into 2022 you'll see us continue to build off the credibility we've been establishing and drive further long term growth opportunities in food led day parts.
We're also focused on our commitment to modernization, including building off our strong base of digital known diners and driving guest engagement through our tims rewards loyalty program.
This quarter, we kicked off our second roll up to win campaign, which helped drive overall monthly known diners to an all time high. We're particularly excited about this growth as it positions the team to learn more about our guests wants and provide them with even more compelling offers and experiences to drive increases in check traffic and Brent closeness.
We're actively working together to further integrate Tim's rewards into our drive throughs as well, which cover approximately 70% of our system. In addition to equipping our drive throughs with outdoor digital menu boards, we remain on track to complete substantially all of Tim Hortons, North American outdoor digital menu board rollout by the end of this year.
And finally, we remain committed to supporting our communities through important efforts like camp day, and our Smile Cookie campaign. This quarter, we celebrated the 30th anniversary of camp eight one of the most exciting days of the year for team and restaurant owners, who raised a record breaking 12 million Canadian dollars for the Tim Hortons Foundation camps.
And in September franchisees broke another record this time for the 25th anniversary of our Smile Cookie campaign, raising another 12 million Canadian dollars for over 600 charities. I'm incredibly grateful to each and every one of our restaurant owners for their contributions year in and year out and I'd like to give a particular shout out to our Dunnville, Ontario restaurant, which sold the most Laval cookies for the fourth year in a row selling roughly eight cookies for every resident in Dunnville.
And in September franchisees broke another record this time for the 25th anniversary of our Smile Cookie campaign, raising another 12 million Canadian dollars for over 600 charities. I'm incredibly grateful to each and every one of our restaurant owners for their contributions year in and year out and I'd like to give a particular shout out to our Dunnville, Ontario restaurant, which sold the most Laval cookies for the fourth year in a row selling roughly eight cookies for every resident in Dunnville.
I'm incredibly grateful to each and every one of our restaurant owners for their contributions year in and year out and I'd like to give a particular shout out to our dunnville, Ontario restaurant, which sold the most Laval cookies for the fourth year in a row selling roughly eight cookies for every resident in dunnville.
We believe our investments in the back to basics plan and our community engagement are having a positive impact not only in our business, but also on our brand health. In fact, we once again saw a year over year improvement in brand health metrics across most categories, including food and coffee quality and taste as well as overall brand connection.
In fact, we once again saw a year over year improvement in brand health metrics across most categories, including food and coffee quality and taste as well as overall brand connection.
We're confident that the work we're doing together with our restaurant owners across our core platforms product and day part innovation, brand modernization and community outreach will position Tim well to not only recapture routines as mobility constraints subside, but also drive new guest new occasions, and new opportunities for the brand in any environment.
Turning now to Burger King starting with the US. It's clear we're navigating a transition in the US and this quarter's results reflect that. During the quarter we saw a 1.6% decline in comparable sales at Burger King US driven primarily by one, the underperformance of value offerings and two, our intentional shift away from paper coupons.
On value offerings. This quarter's core offers a bogo plus one dollar and two for six yielded a considerable year over year gap against last year's two five while also facing headwinds from competitor core discount offerings. And on paper coupons, we made a conscious decision to reduce our investment in this declining promotional channel that we've historically over indexed relative to our peer.
Cheers.
We know this decision will impact our results in the near term, but believe it's the right one as we focus on building more sustainable long term sales through our digital platforms and by maximizing media firepower behind growing channels with increasingly tailored offerings for our guests.
Taken together these items contributed to our third quarter comparable sales decline and with two of our big campaigns during the quarter checking in real meals unable to offset these headwinds we saw continued gap relative to our peers. We're keenly aware of this gap and are actively building an actionable long term plan to address.
We're keenly aware of this gap and are actively building an actionable long term plan to address.
We know we have an iconic brand with well tenured focused franchise operators, but we also see clear opportunities across operations digital menu and image that can work together to reclaim market share and drive long term sustainable growth.
Executing on these opportunities starts with having the right people and right team in place. As you know we appointed Tom Curtis as President of Burger King US and Canada in August are proven to USR, operator, with 35 years' experience as both the franchisee and senior executive. Tom has now spent most of the last two months visiting with franchisees across the US and zeroing in on our biggest operations opportunities. In addition to gathering feedback on our menu digital and image programs.
Tom has now spent most of the last two months visiting with franchisees across the U S and zeroing in on our biggest operations opportunities. In addition to gathering feedback on our menu digital and image programs.
What's clear from his initial observations is that we have a great brand and assets to build from but we need to double down on putting the guest experience at the center of all of our efforts. Tom and the team have been hard at work in partnership with our franchisees to build a focused plan to reclaim market share and put us on track for long term sustainable growth.
Tom and the team have been hard at work in partnership with our franchisees to build a focused plan to reclaim market share and put us on track for long term sustainable growth.
Well I'm not going to get into all the detail today I'll share a few directional highlights on where we're headed. We know that the foundation of any restaurant business is exceptional repeatable precision and operations.
We know that the foundation of any restaurant business is exceptional repeatable precision and operations.
There are upstream impact on great operations, like having a focused menu and creating platforms that can be executed consistently by our teams and well designed kitchens with modern efficient equipment. There are also important downstream indicators of grid operations, including competitive drive thru times order accuracy and product and guest satisfaction scores.
There are also important downstream indicators of grid operations, including competitive drive thru times order accuracy and product and guest satisfaction scores.
Our biggest areas of addressable opportunity are clear and we're already at work on our plans to streamline our operations and drive superior guest service levels. An equally important component is creating an easy and seamless experience for both our team members and guests through digital platforms.
And equally important component is creating an easy and seamless experience for both our team members and guests through digital platforms.
We hit an important milestone this quarter with a nationwide in store rollout of our Royal Perks loyalty program in September and we've been pleased with the early results with nearly 80% of registered digital guests now having converted to Royal perks. We're also actively working to integrate loyalty offers into our outdoor digital menu boards, which we continued install across North America.
We're also actively working to integrate loyalty offers into our outdoor digital menu boards, which we continued install across North America.
We now have over 50% of Burger King drive through restaurants equipped with outdoor digital menu boards and expect to exit 2021 with about 75% complete nearing the 100% milestone by mid 2022 with nearly 80% of Burger King sales coming from drive thru. We believe this important initiative will drive significant long term benefits for the overall business.
Turning to our menu, we know we have the most loved USR Hamburger in America, all our data shows our flame grilled whopper outperforms the hero product of our competitors, yet many of our burger promotions for the last few years have focused on sub brands or extensions to our core rather than doubling down on our flagship hero product. More to come on our Burger category strategy, but there's no doubt that the whopper is very important to our long term plans.
Turning to our menu, we know we have the most loved USR Hamburger in America, all our data shows our flame grilled whopper outperforms the hero product of our competitors, yet many of our burger promotions for the last few years have focused on sub brands or extensions to our core rather than doubling down on our flagship hero product. More to come on our Burger category strategy, but there's no doubt that the whopper is very important to our long term plans.
That the whopper is very important to our long term plans.
On chicken despite the modest initial performance of King we continue to believe in the platform. It's a great chicken sandwich and an important part of our core menu, but there's work to be done to build a platform to its full potential including improving our communications market positioning and pricing.
We also view breakfast is one of the most incremental menu and day part opportunities for the brand. We have a sizable existing breakfast business, driven by croissan'wich but we see runway to expand by developing the menu offering at various price points, serving a good cup of coffee, leveraging our technology to nail speed of service and accuracy and deliver a more consistent and reliable experience and having a more thoughtful consistent marketing and media investment plan.
We have a sizable existing breakfast business, driven by Chris and which but we see runway to expand by developing the menu offering at various price points, serving a good cup of coffee leveraging our technology to nail speed of service and accuracy and deliver a more consistent and reliable experience and having a more thoughtful consistent marketing and media investment plan.
On value you've heard me talk about the importance of everyday value and getting the mechanics right. For years, we've been spreading ourselves too thin across too many messages with mixed results.
For years, we've been spreading ourselves too thin across too many messages with mixed results.
In fact, historically, we've consistently had the most value construct in the market three times as many as our lead competitors, which diluted our marketing firepower and added to operational complexity.
It also confused guests. Our ongoing investments in data and analytics have given us a much clearer view of the media weight required to have both promotional and everyday value offers drive guest visits and we're already working to address by focusing our efforts behind fewer more impactful offers and value platforms.
Our ongoing investments in data and analytics have given us a much clearer view of the media weight required to have both promotional and everyday value offers drive guest visits and we're already working to address by focusing our efforts behind fewer more impactful offers and value platforms.
We're also thoughtfully developing a roadmap for image transformation of our restaurant portfolio. Our digital initiatives go hand in hand, with this priority we're closely examining ways to optimize the sales potential of our portfolio, while maximizing the ROI for each franchisee.
Our digital initiatives go hand in hand, with this priority we're closely examining ways to optimize the sales potential of our portfolio, while maximizing the ROI for each franchisee.
For example in certain markets the highest return on investment for our franchisee may be investing in our double drive throughs, rather than an extensive in store dining room redesign each. Each market each store and each partner is unique and to that end, we're working with our franchisees to align on a more ambitious image transformation plan for the future.
Each market each store and each partner is unique and to that end, we're working with our franchisees to align on a more ambitious image transformation plan for the future.
And finally this brings us to the most important piece of driving long term success. Franchisee profitability trust and engagement.
Franchisee profitability trust and engagement.
We can have a great strategy in place, but at the end of the day the key to success will be how well we work together with our franchisees to execute the plan in their restaurants.
Fortunately Tom's candor and humility is intense focus on simplification, guests experience and profitability and its track record of success as a former franchisee. In addition to the time he and the Burger King team have spent with franchisees on the road so far has resulted in early support from our franchisees. As we look ahead Q4 is all about finalizing and engaging the franchise system on the multi year plan. And 2022 we'll be focused on implementing year one of that plan.
Engaging the franchise system on the multi year plan.
And 2022 we'll be focused on implementing year one of that plan.
We recognize that important long term value, creating change does not happen overnight. We're confident in our Burger King leadership, our brand our team and our incredible franchisees and their teams and we look forward to sharing more with you in the coming quarters.
We're confident in our Burger King leadership, our brand our team and our incredible franchisees and their teams and we look forward to sharing more with you in the coming quarters.
Turning for a moment to international, a bright spot for the Burger King brand and a key driver of our long term growth. As Josh highlighted, Burger King has a strong and growing presence internationally generating about 60% of the brand system wide sales up from roughly 45% in 2012.
As Josh highlighted Burger King has a strong and growing presence internationally generating about 60% of the brand system wide sales up from roughly 45% in 2012.
The brand has incredible global awareness and is improving its market positioning, including in Spain, which generates over $1 billion in system wide sales and recently hit an exciting milestone of becoming the most preferred GSR brand in the country. During the third quarter Burger King's International business grew systemwide sales over 10% versus 2019.
During the third quarter Burger King's International business grew systemwide sales over 10% versus 2019 and.
An acceleration from last quarter's 3% growth. This performance included sequential two year comparable sales improvements in some of our largest markets, France, Spain, Germany, and Brazil, with France, notably returning to pre-pandemic levels during the quarter and Germany generating nearly double-digit comparable sales growth versus 2019, and we saw double digit-comparable sales versus 2019 in key markets, including Australia, the UK, Russia, South Korea, and Japan, given the diversity of our international business, it's difficult to pinpoint one or two key drivers of the overall comparable sales growth in the quarter that said we've noted a few highlights that we believe are contributing to growth in certain markets.
An acceleration from last quarter's 3% growth. This performance included sequential two year comparable sales improvements in some of our largest markets, France, Spain, Germany, and Brazil, with France, notably returning to pre-pandemic levels during the quarter and Germany generating nearly double-digit comparable sales growth versus 2019, and we saw double digit-comparable sales versus 2019 in key markets, including Australia, the UK, Russia, South Korea, and Japan, given the diversity of our international business, it's difficult to pinpoint one or two key drivers of the overall comparable sales growth in the quarter that said we've noted a few highlights that we believe are contributing to growth in certain markets.
2019 in key markets, including Australia, the UK, Russia, South Korea, and Japan, given the diversity of our international business, it's difficult to pinpoint one or two key drivers of the overall comparable sales growth in the quarter that said we've noted a few highlights that we believe are contributing to growth in certain markets for.
For example, our plant based products have proved to be an important sales driver in the UK, Germany, and the Netherlands and continue to grow as we launch new products. Our digital sales have also notably improved with the international business now generating roughly 50% of sales from digital channels.
Our digital sales have also notably improved with the international business now generating roughly 50% of sales from digital channels.
We're pleased with the progress we continue to make internationally at Burger King and as restrictions continue to ease, we're optimistic we'll continue to see a rebound in sales that coupled with a robust development pipeline, we expect will drive long term sustainable growth for the brand for years to come.
Let's now turn to Popeyes as Josh highlighted we see a significant long term growth opportunity for the Popeyes brand. This quarter we grew two year comparable sales nearly 15% even despite lapping the August 2019 launch of our game changing chicken sandwwich.
That said, on a year over year basis US comparable sales declined 4.5%, primarily driven by traffic declines and to a lesser extent less effective impacts from the offers we had in the market.
On traffic ongoing labor challenges led to reduced service modes, and operating hours, particularly in late night as well as a temporary distribution center interruption in the northeast. We're focused on working with our franchisees to alleviate the impact of these challenges in the future.
We're focused on working with our franchisees to alleviate the impact of these challenges in the future.
And while in restaurants staffing may take time to improve, we're well into the process of further diversifying our distribution network in the region to mitigate the impact of any future distribution center disruptions on our supply chain. Despite these headwinds which drove the majority of the year over year decline, the brand continues to generate over $1.8 million in annualized sales per restaurant in the US.
Despite these headwinds which drove the majority of the year over year decline. The brand continues to generate over $1.8 million in annualized sales per restaurant in the U S.
And Popeyes US once again grew system wide sales of success from the team's focus on strong development offset the decline in comparable sales. The team also remains committed to making progress across menu innovation and during the third quarter focused on two areas, nuggets and premium beverages.
The team also remains committed to making progress across menu innovation and during the third quarter focused on two areas Nuggets and premium beverages.
We launched Nuggets in July, adding a new long term category to our menu and a convenient way to enjoy delicious hand-breaded, Louisiana chicken, while the launch of Nuggets has proved to be incremental to our business, attracting new guests and driving check.
It was unable to offset the traffic headwinds we experienced during the quarter and we know there is more we can do to enhance the performance of this important new category for us. For example, we know every great nugget deserves a great sauce pairing. So we're focused on innovating in this key area, introducing creative and delicious new sauces like our recently launched hot sauce, Yes, you heard it right in collaboration with Megan the stallion.
Got it right in collaboration with Megan the stallion.
We're particularly excited about this collaboration as it not only introduces a new dipping sauce for our Nuggets, but also innovate on our iconic chicken sandwich platform for the first time. On premium beverages, our recently launched lemonade platform drove beverage incidents to their highest levels since 2017.
On premium beverages, our recently launched lemonade platform drove beverage incidents to their highest levels since 2017.
Beverages are a great driver of traffic and franchise profitability and we think there's even more we can do here and are excited to keep building on the momentum that we've seen.
We remain confident in the long term outlook for the Popeyes brand as we continue to innovate across our menu and day parts enhance the guest experience and bring Popeyes to more guests around the US and the world with a robust development pipeline.
With that I'd like to hand it over to Matt to take you through our financial and cash flow results for the quarter. Matt.
Matt.
Thanks, Jose and good morning, everyone. This quarter, we made solid progress against many of our key priorities and our results once again demonstrate the benefit of having a diversified and resilient business model.
For the third quarter, our global system wide sales grew 11% to $9.4 billion and our adjusted EBITDA was up about 5% organically year over year to $607 million.
While historically our growth in adjusted EBITDA year over year has been closer to our system wide sales growth. There were a couple of factors that contributed to the difference in our consolidated growth rates this quarter.
First, as we've highlighted on past calls our continued proactive investments in people, digital and technology has led to a sizable year over year increase in segment G&A.
We expect that our core segment G&A will sequentially increase roughly $5 million to $10 million in the fourth quarter with fourth quarter levels establishing a reasonable baseline as we head into 2022.
Additionally, our year over year growth this quarter reflects the fact that advertising expenses exceeded revenues by approximately $12 million more than they did in the third quarter of last year, resulting in an impact of negative two points to our EBITDA growth. This mostly reflects spending from our 80 million Canadian dollar commitment behind the Tim Hortons, Canada AD fund supporting our back to basics initiatives.
This mostly reflects spending from our 80 million Canadian dollar commitment behind the Tim Hortons, Canada AD fund supporting our back to basics initiatives.
And as of the end of Q3, we have deployed nearly 75% of these funds and expect to spend the remainder during Q4. Before turning to EPS, I would like to quickly discuss two items that we know are top of mind.
Before turning to EPS I would like to quickly discuss two items that we know are top of mind.
First our supply chain business at Tims in light of the current macroeconomic environment. And second, how do you think about the impact of our robust international growth on our business.
On supply chain, as you've heard from our peers and others outside our industry, we're seeing increased levels of inflation on the commodities and labor front. So we thought it would be helpful to include a brief update on our supply chain business attempts. With sales beginning to recover this year in Canada, we've seen margins bounce back relative to 2020 and hold a pretty consistent level on a year to date basis.
So we thought it would be helpful to include a brief update on our supply chain business attempts.
With sales beginning to recover this year in Canada, we've seen margins bounce back relative to 2020 and hold a pretty consistent level on a year to date basis.
We've been very encouraged to see this improvement however, given the most recent market trends, we do expect margins to moderate slightly over the next couple of quarters as we navigate through this elevated volatility, monitor and adjust our pricing is appropriate and ensure strong operations and service levels. All while keeping both our guests and our franchisees in mind as always. On our international growth you heard Jose and Josh mentioned the strong progress we've made restarting our global growth engine this year and the exciting opportunities we have to accelerate toward our 40000 restaurant target.
All while keeping both our guests and our franchisees in mind as always.
On our international growth you heard Jose and Josh mentioned, the strong progress we've made restarting our global growth engine. This year and the exciting opportunities we have to accelerate toward our 40000 restaurant target.
We see significant runway to continue scaling our international businesses, which are already strong contributors to our results generating over 40% of our consolidated global system wide sales. As a reminder, our international franchise partners typically localized supply chains and control their own real estate portfolios. Therefore, as we continue to rapidly expand in international markets, our primary source of incremental income will come from high quality franchising revenues with royalties tied to system wide sales growth.
As a reminder, our international franchise partners typically localized supply chains and control their own real estate portfolios. Therefore, as we continue to rapidly expand in international markets. Our primary source of incremental income will come from high quality franchising revenues with royalties tied to system wide sales growth.
Now turning to EPS, our third quarter adjusted earnings per share was 76 cents compared to 68 cents last year, representing a nominal increase of approximately 12%. Included in this increase is an FX tailwind of about 3%. The higher growth compared to our consolidated adjusted EBITDA growth of 5% year over year was mainly driven by lower net interest expense and a reduced share count from our repurchase activity, partially offset by higher adjusted effective tax rate and higher equity based compensation.
Included in this increase is an FX tailwind of about 3%.
The higher growth compared to our consolidated adjusted EBITDA growth of 5% year over year was mainly driven by lower net interest expense and a reduced share count from our repurchase activity, partially offset by higher adjusted effective tax rate and higher equity based compensation.
It's worth highlighting that equity based compensation increase quarter over quarter to $25 million in Q3. Given the continued investments we've been making in our people throughout the year, we do expect this to ramp up a bit more in Q4. Turning to our capital structure, we manage a highly efficient and scalable business model with recurring and diversified income streams and strong conversion to cash flow.
Given the continued investments we've been making in our people throughout the year. We do expect this to ramp up a bit more in Q4.
Turning to our capital structure, we manage a highly efficient and scalable business model with recurring and diversified income streams and strong conversion to cash flow.
During the quarter, we generated nearly $419 million of free cash flow, enabling us to reinvest in our business. While also following through on our commitment to return capital to shareholders through both dividends and share repurchases. And so as I mentioned, we've been actively buying back shares. Utilizing our enhanced capital allocation flexibility from our $1 billion open market share repurchase authorization. During Q3, we repurchased and retired approximately 2.8 million shares of our common stock for over $180 million, leaving us with over $800 million still available under our current program.
And so as I mentioned, we've been actively buying back shares.
Utilizing our enhanced capital allocation flexibility from our $1 billion open market share repurchase authorization.
During Q3, we repurchased and retired approximately 2.8 million shares of our common stock for over $180 million, leaving us with over $800 million still available under our current program.
On October 5th we also returned approximately $245 million to our shareholders through a 53 cents per share quarterly dividend and we recently declared an additional dividend of 53 cents per common share and unit payable on January five 2022. Consistent with our previously announced target of $2.12 per share for 2021. Even with combined capital returns of over $425 million in the quarter, we also saw our net leverage declined further to 5.2 times. In addition from liquidity perspective, we continued to maintain very strong flexibility between our nearly $1.8 billion of cash and our $1 billion revolver, we have about $2.8 billion available to us.
On October 5th we also returned approximately $245 million to our shareholders through a 53 cents per share quarterly dividend and we recently declared an additional dividend of 53 cents per common share and unit payable on January five 2022. Consistent with our previously announced target of $2.12 per share for 2021. Even with combined capital returns of over $425 million in the quarter, we also saw our net leverage declined further to 5.2 times. In addition from liquidity perspective, we continued to maintain very strong flexibility between our nearly $1.8 billion of cash and our $1 billion revolver, we have about $2.8 billion available to us.
Consistent with our previously announced target of $2 12 per share for 2021.
Even with combined capital returns of over $425 million in the quarter. We also saw our net leverage declined further to 5.2 times. In addition from liquidity perspective, we continued to maintain very strong flexibility between our nearly $1.8 billion of cash and our $1 billion revolver, we have about.
$2.8 billion available to us.
Looking ahead, our capital allocation priorities remain very consistent. Prudently maintain an efficient capital structure, invest back in the business through high impact organic opportunities. Continue returning significant capital to shareholders through dividends and our expanded open market authorization. And evaluate accretive strategic opportunities.
Prudently maintain an efficient capital structure invest back in the business through high impact organic opportunities.
Continue returning significant capital to shareholders through dividends and our expanded open market authorization.
And evaluate accretive strategic opportunities.
With that I'd like to thank everyone again for your support and for joining us this morning, and we'll now open the line for questions operator. Ladies and gentlemen at this time, we'll begin the question and answer session.
Ladies and gentlemen at this time, we'll begin the question and answer session.
To ask a question you may press star and then one using a touchtone telephone if you are using a speaker phone. We do ask that you please pick up your handset before pressing the keys to ensure the best sound quality. To withdraw your question you may press star and two.
To withdraw your question you May press Star two.
Once again that is star and then one to ask a question and as a reminder, we do ask that you. Please limit yourselves to a single question.
Our first question today comes from Chris Carroll from RBC. Please go ahead with your question. Hi, good morning, and thanks for the question so on Tims, Canada I appreciate all the commentary around regional and urban trends, can you talk a little bit more about some of the other factors driving performance in Canada? Perhaps any insights on what the competitive environment has been like as mobility has improved and curious about drive through trends I think you've noted that drive throughs were flat in the quarter. If I did hear that correctly, what do you see pushing drive their trend into positive territory?
Our first question today comes from Chris Carroll from RBC. Please go ahead with your question. Hi, good morning, and thanks for the question so on Tims, Canada I appreciate all the commentary around regional and urban trends, can you talk a little bit more about some of the other factors driving performance in Canada? Perhaps any insights on what the competitive environment has been like as mobility has improved and curious about drive through trends I think you've noted that drive throughs were flat in the quarter. If I did hear that correctly, what do you see pushing drive their trend into positive territory?
Hi, good morning, and thanks for the question so on Tims, Canada I appreciate all the commentary around.
Regional and urban trends can you talk a little bit more about some of the other factors driving performance in Canada, perhaps any insights on what the competitive environment has been like as mobility has improved and curious about drive through trends I think you've noted that drive throughs were flat in the quarter. If I did hear that correctly, what do you see pushing drive their trend.
[noise] into positive territory.
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Yeah.
Hey, Chris. Thanks so much for the for the question. If I may I'm going to go into a little bit here, because you asked a number of different components of the Tim's Canada performance. So as you probably recall last time, we were together was in late July and as of end of July reopening was well underway in Canada.
If I may I'm going to go into a little bit here, because you asked a number of different components of the Tim's Canada performance. So as you probably recall last time, we were together was in late July and as of end of July reopening was well underway in Canada.
And there was a lot of, there is some momentum in the market in terms of reopening big banks and other large employers in Toronto were expected to return to the office to offices and in Q4 and this was the beginning of when we started to see some impact from from the Delta variant just making some noise. When you fast forward to the end of the summer cases started to rise pretty significantly throughout August and reopening was was paused and we saw vaccine mandates implemented in mass mandates reintroduced. Which put further pressure on mobility and reopening.
And there was a lot of, there is some momentum in the market in terms of reopening big banks and other large employers in Toronto were expected to return to the office to offices and in Q4 and this was the beginning of when we started to see some impact from from the Delta variant just making some noise. When you fast forward to the end of the summer cases started to rise pretty significantly throughout August and reopening was was paused and we saw vaccine mandates implemented in mass mandates reintroduced. Which put further pressure on mobility and reopening.
When we started to see some impact from from the Delta variant.
Making some noise when you fast forward to the end of the summer cases started to rise pretty significantly throughout August and reopening was was paused and we saw.
Vaccine mandates implemented in mass mandates reintroduced.
Which put further pressure on mobility and reopening.
Which as we all know has lagged in Canada versus the US and we've seen urban centers continue to take cautionary approaches. In downtown Toronto as an example is still not back to work at our Vanity remains the biggest drag in our business and in Canada. Many of the large employers have pushed back returns to office to sometime in 2022.
In downtown Toronto as an example is still not back to.
To work at our Vanity remains the biggest drag.
In our business and in Canada. Many of the large employers have pushed back returns to office.
Sometime in 2022.
In the quarter, we saw nice improvement in July and maintain that in August and September and we exited September similar to July and there's been no no real material shift in trends to call out in October versus where we were in Q3.
Nice improvement in July and maintain that in August and September and we exited September similar to to July and Theres been no no real material shift in trends to call out in October versus where we were in Q3.
So really that's where we stand today, there is a clear concentrated drag from urban and Super urban locations and our business there and this is where lagging workplace mobility, most impacts our business, where we have high frequency relatively low check guests guests advisor that coffee or two coffees and the way to work. All of that said. Despite these pressures from a mobility standpoint, we're improving quarter to quarter and getting back to where we were in 2019 for example, even with the drag in workplace mobility.
Locations and our business there and this is where lagging workplace mobility, most impacts our business, where we have high frequency rare.
Relatively low check guests guests advisor that coffee or two coffees and the way to work all of that said. Despite these pressures from a mobility standpoint, we're improving quarter to quarter and getting back to where we were in 2019 for example, even with the drag in workplace mobility.
We've gotten our morning day part to close to flat driven by our emphasis on quality enhancements in our breakfast foods. And we're seeing sequential improvement in hot beverage in other words, we're reducing the drag that we've seen over the last 18 months.
And we're seeing sequential improvement in hot beverage in other words, we're reducing the drag that we've seen over the last 18 months.
And we see a really strong opportunity to continue to grow even if mobility doesn't come back fully. As I mentioned in my prepared remarks, we're not waiting around for protecting and enhancing the core offering while pursuing new opportunities in food day parts like lunch and dinner important day parts. Obviously are critical to the industry.
As I mentioned in my prepared remarks, we're not waiting around for protecting and enhancing the core offering while pursuing new opportunities.
What day parts like lunch and dinner important day parts.
Obviously are critical to the industry.
In Canada as an example, 60% of overall industry sales are in those day parts and we were about 35% so we under indexed there and we think it's a unique opportunity to increase share as we continue to develop offerings and build off strong performers like craveable.
Day parts and we were about 35% so we under indexed there and we think it's a unique opportunity to increase share as we continue to develop offerings and build off strong performers like craveable.
We're encouraged by these early results and and lunch, which is why we're continuing to push on that and and we built on it during the fall with a with a freshly grilled wraps. Probably the day part that has the biggest opportunity is dinner. Which is still behind pre pandemic levels down a bit there.
Probably the day part that has the biggest opportunity is dinner.
Which is still behind pre pandemic levels down.
A bit there.
As we look at the offerings that we're developing with artisan sandwiches and wraps and others. We think there is a there's a path to get back to pre pandemic levels and then and then growing from there.
Which are which is an exciting long term opportunity for the business. Where we think we need to focus on is as I mentioned is to succeed in lunch and dinner, we need to drive food and beverage offerings. That makes sense and pair well with with food during those day parts, which is what led to some of the innovation in cold beverage. Supporting our new food platforms as well all year long. So kind of summarizing where we are from a day part perspective, two year sales outside of dinner and late night or roughly flat to above where we were in 2019.
Where we think we need to focus on is as I mentioned is to succeed in lunch and dinner, we need to drive food and beverage offerings.
That makes sense and pair well with with food during those day parts, which is what led to some of the innovation in cold beverage.
Porting, our or new food platforms as well all year long so kind of summarizing where we are from a day part perspective, two year sales outside of dinner and late night or roughly flat to above where we were in 2019.
And one of the important data points as you know given the pandemic and the impact on the business, we had been working with our franchise partners and owners in Canada, reducing and in some cases, closing late night in order to address the reduced mobility and the market throughout the pandemic and we're now just in Q4 beginning to reopen late later night hours for a big component of the Tims, Canada system.
<unk> and in some cases.
Hosing late night in order to address.
The reduced mobility and the market throughout the pandemic and we're now just in Q4 beginning to reopen late later night hours for a big.
Component of the Tims, Canada system.
I think as it relates to drive through you mentioned that we saw obviously, a pretty significant growth and drive thru during COVID-19. Drive thru is an important channel. We have about 2600 plus locations in Canada, which is more than 1000 than any of our closest competitor. And we've seen that morning day part roughly flat as I mentioned in 2019 levels a drive thru enabled locations morning, it's outperforming pre pandemic levels on average. Which shows the overall long term value of drive throughs, which is one of the reasons why we've invested significantly in our drive throughs to modernize that experience with with outdoor digital menu boards.
And we've seen that.
Morning day part roughly flat as I mentioned in 2019 levels a drive thru enabled locations morning, it's outperforming prepay.
Pre pandemic levels.
On average which shows the overall.
Long term value of drive throughs, which is one of the reasons why we've invested significantly in our drive throughs to modernize that experience with with outdoor digital menu boards.
Loyalty integrations, which are taking place as a as we speak.
I think investments the other piece I'd highlight here is that investments in our digital capabilities are are really continuing to add to the experience into the sales and the business in Canada. We've got the number one QSR app in Canada. Tims rewards is driving traffic check and beginning to contribute to sales in that strong relationship with our guests.
We've got the number one <unk> app and <unk>.
Canada.
Tims rewards is driving traffic check and beginning to contribute to sales in that strong relationship with our guests.
It is allowing us to engage them and drive more frequency in check as well and then the final comment I'd make is on the AD fund contributions that I mentioned back at the beginning of the year, we had mentioned $80 million Canadian contribution, we were probably about three quarters of the way through that contribution in 2021. And just as a reminder, franchisees will will on an ongoing basis increased their contribution to the advertising fund by 50 basis points.
AD fund contributions that I mentioned.
Back at the beginning of the year, we had mentioned.
$80 million Canadian contribution, we were probably about three quarters of the way through that contribution in 2021.
And just as a reminder, franchisees will will on an ongoing basis increased their contribution to the advertising fund by 50 basis points.
We're confident in the plan that we have we're encouraged by the progress we're making so far and we've seen improvements in addition to the sales in day part and format improvements that I mentioned, we've also seen improvements in our brand health metrics, including brand connection so obviously lots of work to do but we're encouraged by the progress we're making and look forward to keeping you posted on how we evolve. Thank you very much, thank you.
Day part and format improvements that I mentioned, we've also seen improvements in our brand health metrics.
<unk> brand connection so obviously lots of work to do but we're encouraged by the progress, we're making and look forward to keeping you posted.
And how we evolve.
Thank you very much thank you.
Our next question comes from Dennis Geiger from UBS. Please go ahead with your question.
Great. Thanks for the question. Jose, I wanted to ask a bit about some of the key pressures impacting franchisees and really the industry in particular in recent months. I guess across brands, be it staffing issues labor pressures, commodity pressures et cetera, what kind of impact or are the franchisees in the system broadly seeing from these pressures?
How does the system managing these pressures and kind of thinking about managing them going forward? I know you spoke to some of this with the Popeyes DC issue and that's important supply chain, but even more broadly curious the impacts. And then just as it relates to potential implications that you could speak to maybe from these impacts be it demand new open demand in any way.
Demand in any way.
Potential franchise or investment support, anything just on the go forward as we think about the environment right now, thank you.
Alright. Thanks Dennis. I'll take the labor impacts I think the broad broadly speaking and I'll pass it over to Matt to touch a little bit more on kind of broadly speaking inflation impacts in the business. And then I'll I'll wrap it up on your three part one question I'll wrap it up on the on the development Friday, what impact we're seeing on that end. But as I called as I mentioned in the prepared remarks, obviously labor challenges are impacting the entire industry and not just the restaurant industry, but broadly speaking through the retail another other businesses as well as shipping et cetera, we called out the impact specifically of Popeye's, because it was where we felt it most acutely. We saw it in the context of reduced operating hours and service modes, especially around late night. And we also saw some impacts in our distribution centers in particular in the northeast.
I'll take the.
The labor.
The impacts I think the broad broadly speaking and I'll pass it over to Matt to touch a little bit more on kind of broadly speaking inflation impacts in the business and then I'll I'll wrap it up on your.
Three part one question I'll wrap it up on the on the development.
Friday, what impact we're seeing on that end.
But as I called as I mentioned in the prepared remarks, obviously labor challenges are impacting the entire industry and not just the restaurant industry, but broadly speaking.
And through the retail another other businesses as well as shipping et cetera, we called out the impact specifically of popeye's, because it was where we felt it most acutely.
We saw it in the context of reduced operating hours and service modes, especially around late night.
And we also saw some impacts in our distribution centers in particular in the northeast.
On operating hours, we saw about an average of one hour reduction in operating hours at Popeye's during this quarter relative to pre pandemic levels. Which obviously has an impact and that was disproportionately impacting our late night business, which historically overindexes and family and which comes along with a pretty high check. Side of of late night, we saw daily sales improving in either flat or improving modestly throughout the quarter, so that the real drag and the real impact from a labor standpoint wasn't late night, day part and on service modes, we're seeing nearly 40% of the system operating with reduced service modes either.
Of one hour reduction in operating hours.
Popeye's during this quarter relative to pre pandemic levels.
Which obviously has an impact and that was disproportionately impacting our late night business, which historically overindexes and family and which comes along with a pretty high check.
Side of of late night, we saw daily sales improving in.
Either flat or improving modestly throughout the quarter, so that the real drag and the real impact from a labor standpoint wasn't late night.
Day part and on service modes.
We're saying.
Nearly 40% of the system operating with reduced service modes either.
Through delivery and takeout, only or drive through and delivery only which means our dining rooms are generally have been closed in many cases because of some of these staffing challenges that we're facing that are kind of near term challenges for the system. On the DC side. We saw an impact of roughly 10% of the stores with this our northeast distribution center disruption and one of the things that our team alongside our purchasing cooperative for Popeye's is been doing purchasing and distribution cooperative they've been working on diversifying the distribution network and we expect to complete that transition later this quarter.
Near term challenges for the system.
On the DC side.
We saw an impact of roughly 10% of the stores with this our northeast distribution center disruption and one of the things that our team alongside our purchasing cooperative for popeye's is been doing purchasing and distribution cooperative they've been working on diversifying the distribution network and we expect to complete that transition.
Later this quarter.
I think this is a challenge that all brands here in North America are facing but as I mentioned at the beginning of my response here.
Here in North America are facing but as I mentioned at the beginning of my my response here.
It's a challenge that's been felt most acutely with the the Popeye's business in the US and something we're working closely with our franchise partners to address. But working teams to address to share best practices. There's some really good operators that have done amazing work already in creating job fairs, and pipelines of folks coming into the restaurants and staffing up well.
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But working teams to address to share best practices. There's some.
Really good operators that have done amazing work already in creating job fairs, and pipelines of folks coming into the restaurants and staffing up well so were.
We're sharing those practices and we're also leveraging technology and streamlining operations wherever possible to make this transition, this challenging moment be friendlier to operations to allow for staffing levels to get to the places we need them to get to to drive growth in the business and with that I'll pass it over to Matt to touch on some of the other impacts that we're seeing in the near term. Thanks, Jose. Hey, Dennis. Good morning. Thanks for the question. Yes, I think as it relates to inflation I think we're fortunate to have come out of 2020 generally speaking across our brands with strong profitability. That said you know as I touched on it you know I think theres headwinds for us to work through and staffing and wages and general inflation.
We're sharing those practices and we're also leveraging technology and streamlining operations wherever possible to make this transition, this challenging moment be friendlier to operations to allow for staffing levels to get to the places we need them to get to to drive growth in the business and with that I'll pass it over to Matt to touch on some of the other impacts that we're seeing in the near term. Thanks, Jose. Hey, Dennis. Good morning. Thanks for the question. Yes, I think as it relates to inflation I think we're fortunate to have come out of 2020 generally speaking across our brands with strong profitability. That said you know as I touched on it you know I think theres headwinds for us to work through and staffing and wages and general inflation.
This transition.
Challenging moment be more.
Kind of.
Friendlier to operations to allow for staffing levels to get to the places we need them to get to to drive growth in the business and with that I'll pass it over to Matt to touch on some of the other.
The impacts that we're seeing in the near term. Thanks, Jose Hey, Dennis Good morning, Thanks for the question.
Yes, I think as it relates to inflation I think we're fortunate to have come out of 2020 generally speaking across our brands with strong profitability. That said you know as I touched on it you know I think theres headwinds for us to work through and staffing and wages and general inflation.
That said you know as I touched on it you know I think theres headwinds for us to work through and staffing and wages and general inflation.
And so you know the approach we've taken is to work side by side with our franchisees to address as best we can and manage through this tougher cost environment. Pricing is definitely in the conversation we've taken pricing this year generally in line with inflation in the US. And we will continue to take a really hard look at where we go from here moving forward. On mix, we can and have looked at low margin low traffic items with franchisees. And in addition to that on the commodity front I think I would say that procurement is a really big focus for us. We think that scale is an important advantage when you consider sourcing of different products. The world across the brands and we think our system benefits from that in terms of our scale with each of the three brands.
Hey.
Pricing is definitely in the conversation we've taken pricing this year generally in line with inflation in the U S.
And we will continue to take a really hard look at where we go from here moving forward.
On mix, we can and have looked at low margin low traffic items with franchisees.
And in addition to that on the commodity front I think I would say that procurement is a really big focus for us.
We think that scale is an important advantage when.
When you consider sourcing of different products.
The world across the brands and we think our system benefits from that in terms of our scale with each of the three brands.
And on the Labor front, you know we're looking at ways, we can simplify life in the restaurants looking at processes looking at simplifying the menu.
And so we think there's a number of things that we're working on here to address the pressure that we're seeing with our franchisees.
But overall the number one thing we can do we think is to drive traffic and addressed our address our guests' needs and drive sales.
Maybe the other just really quickly.
Yeah. The other point I would touch on is the comments I made about them.
The Tim Hortons supply chain.
Say that where were encouraged by the progress that we've seen in the Tims, Canada business in terms of our sales recovery in terms of our margin improvements year over year versus 2020.
Historically, we haven't given guidance on margins. However, given the recent volatility around inflation that we've seen.
We thought some directional color would be helpful. Yes, so as I mentioned in the prepared remarks, we expect margins to moderate slightly from from where we were in Q3.
We have some time to go here in Q4, but based on what we see currently yes, we think the margin margin impact Directionally could look like approximately 50 basis points versus.
Q3 levels and.
And of course, we'll be managing very closely across across all fronts over the next few months to navigate through through the environment here.
So I'll pass it back to Jose on undeveloped it yet.
Thanks, Matt on development.
There's constraints in certain markets related to labor and supply chain, but.
We've got a really strong network of equipped.
Equipment suppliers, where our teams are working closely with them our franchisees are as well.
And.
We expect as we've said.
Several times over the last quarters.
We're excited about the pipeline we are encouraged by the progress we're making we think we're gonna be it.
At or near levels of.
Of 2018, 2019 unit growth in 2021, and we're we're confident we can accelerate in the years to come with the quality of the partners that we have.
The amazing white space that exists around the world and even here in the U S and Canada.
And look forward to updating you on that progress in the coming quarters. Thanks, so much.
Thank you very much.
Our next question comes from John Glass from Morgan Stanley. Please go ahead with your question. Thank you and good morning, Jose on Burger King U S. Two questions one specifically, what what's the impact of removing the paper coupons, if there's a way to sort of isolate that so we understand that impact.
And then more broadly you outlined a number of pieces that you want to work on and it had to do with menu in the brand and maybe even some equipment.
What are the couple of things that we should watch for the next couple of quarters. What are the immediate action steps that might be able to bend the trend or should we think about this as a longer term projects such that you know none of these probably impact near term, but are all good longer term. Thanks.
Thanks, John.
On paper coupons as I mentioned in my prepared remarks, we tend to historically Burger King in the U S over indexes in paper coupons relative to peers something in the neighborhood of three times the number of coupons compared to most of our peers. It's been traditionally an important channel, but the effectiveness has eroded a bit over time.
Especially.
With younger.
<unk> and so we felt and we do feel it makes sense to transition.
The allocation and kind of the focus to other consumer facing channels that we believe over time will.
It will generate higher return.
Ideally compensating by finding new long term sustainable platforms, especially as it relates to digital.
This is what our royal purchases designed to do shifting or digital media or digital offers with the known diners, helping us engage them better and drive guest behavior and ultimately build a strong base with our with the younger generation.
As it relates to the impact we haven't communicated the details of that. We believe we'll be able to shift very quickly with the growing Royal Perks platform that we have in some of our digital offers that are available. We believe we'll be able to ship to a much more.
We believe we'll be able to shift.
Very quickly with the growing.
Royal Perks platform that we have in some of our digital offers that are available.
We believe we'll be able to ship to a.
Much more.
Accretive.
Digital coupon and digital engagement.
Program.
Over time now as it relates to the Burger King plan overall.
As I mentioned last quarter and mentioned in my prepared remarks.
The key was.
Focused pace and building our team we saw that we had done some good work.
With pump with Burger King in the U S on from time to time, but we haven't hadn't been consistent and so we tap Tom and I mentioned that.
In recent.
Communications, we kept him to lead the BK U S business working with franchisees.
Now in building his team and bringing more discipline.
Analytical rigor and focus to the business.
The focus now is working through the details of the framework and the plan, which is which I laid out and with some broad headlines.
Operations digital.
Menu work and image.
I think the big they're all big areas to work on and these are.
The plans and initiatives that we're developing in partnership with our franchise.
Our system in the U S.
We don't we don't see we don't have a timeline on this what are the most important thing is that we do the right work with our franchisees I think a big element of the plan for the U S is around.
Execution and being much more consistent.
On that front I think we've been working on and Tom has brought a lot of discipline around.
Simplification of the menu building standardization, bringing some equipment changes in the back of house to help with accuracy.
We've also started to.
Throughout the year, we've been making investments in our field organization, which we believe will be a key part to to drive the business forward in partnership with our franchisees digital.
Remains a big opportunity for the BK system.
<unk> already started to put in place.
Obviously, that's been in place for a while <unk> perks loyalty.
The ability to personalize offers and drive behavior with our CRM and outdoor digital menu boards, making the experience and the drive through much more digital and much more personalized.
On the menu front being able to focus on some of these core platforms and Burger chicken and value as I touched on in my.
In my prepared remarks, and really moving away from promotional in and out in and kind of which dilutes the message and dilutes our advertising firepower.
Allowing us to really drive.
Growth in kind of the core of our business I mentioned before and you touched on briefly the importance of breakfast and that being a long term driver of growth in that in that day part and then finally on the image front.
Being able to continue the work, we're doing on drive thru and enhancing that experience.
Then also working with our partners franchise partners too.
To drive an acceleration of renovations.
Where the opportunity to drive growth and good returns exist first Q.
Q3 was a transition Q4 is where we're launching our multi year plan in 2022.
Youre one of execution.
And we're excited about the work we're doing and we're excited about the engagement we have with the franchise system and we'll keep you posted on our progress there.
Thanks, so much.
Our next question comes from Jon Tower from Wells Fargo. Please go ahead with your question.
Oh, Great I think you answered much of its my last question, but just in terms of following up on the BK U S would you pull up similar lever potentially as you did with Tim Hortons in Canada and use some of the restaurant brands capital to pour into the marketing programs with BK U S. Assuming the franchisees are aligned with with that sort of message.
John Thanks for the question.
I think the first level of investment that we've been making is building out a strong leadership team and we've been doing that now.
At Burger King similar to what we did at Tim Hortons, we've added.
Obviously, Tom has been named to run the business, we've bolstered the team with an industry veteran and data science and analytics.
We've we brought in our culinary.
The lead as well as chef to to drive the Beecher innovation.
These are critical roles to ensure we have the interest of Rguest.
Front and center as well as those of our franchisees.
And as I mentioned in response to the earlier question.
Increased presence and coverage in the field, which we think is critical here on.
On the capital front, we already invest.
In the business from a remodel standpoint here in the U S and we obviously are working in the early days on how we can accelerate that in.
Partnership with with the franchise system.
And as it relates to the AD fund we're early days here on building out the BK U S plan and.
The most important thing is to have a solid plan that our franchisees support and can drive traffic and sales in and will continue to use the same discipline that we've had from a capital allocation standpoint.
To drive the most significant impact on the business and ultimately to the.
Biggest impact long term on shareholder returns. Thanks, so much for the question.
Our next question comes from Brian Mullan from Deutsche Bank. Please go ahead with your question.
Thank you a question on Tims, you shared a stat that 10% of Canadians are now monthly active users in the loyalty program, that's encouraging to hear.
Big Picture do you think you're now at a place with the program, whereas ready to be a meaningful transaction sales driver when the Canadian economy is truly and fully reopening reopen and if yes is there a scenario where the benefits could prove to be multiyear in nature, just any thoughts on your degree of optimism here as the country emerges from Covid would be.
Helpful to you.
Yeah, Brian it's Josh and thanks for the question.
As we as you mentioned a little bit earlier, and I think you mentioned a moment ago. We've been really pleased with the work that the team has done on on the mobile App and more broadly on the Tims rewards program and we launched a couple of years ago and it's evolved in a really positive way that I think is led so many of our guests and so many canadians to want to engage with it.
We're really excited about how many monthly active users we have but also about the frequency with which people engage with the app. It's not just that they use it once a month, but they use it in most cases, many times a week and I think that level of engagement of engagement and a mobile app is something that's really special kind of anywhere.
And the restaurant World. So we think we have something really great. There I think the team has built that by creating a really seamless experience at the restaurant, but also through creating other exciting avenues for engagement by making things like content, such as roll up to win fully digital or taking taken really bold steps and.
And executing them really well and making those experiences really positive. So we're really pleased with it. We think it is an exciting avenue to be able to drive greater engagement engagement with the brand and ultimately drive sales over the medium to long term and we are we see it as a big asset for the business.
And something that we're very excited about the prospects for the long term.
Thank you.
Our next question comes from Lauren Silberman from Credit Suisse. Please go ahead with your question.
Thank you for the question I appreciate all the commentary on development, Tim Hortons International another nice quarter of unit growth you've talked about the significant opportunity in China. What have you learned about expanding internationally with Tim Hortons, China that you can leverage to expand out there.
Our international markets and then how are you thinking about the development opportunity for Tim Hortons in Canada.
Laurent Thanks for the question Yeah, we've given some color over the last few quarters on Tim is China.
Which we're excited about it.
I think the most important piece is the great work that the team there has done.
To build a.
Our business and brand and a product offering that really connects and engages with the consumers in China. The digital offering is pretty.
Pretty exciting.
Exciting and has done a great job of engaging consumers in store and also from our preorder and payment standpoint.
What gives us confidence in the opportunity in China and more broadly globally.
Outside of Canada is the.
Is the fact that our beverages.
Well.
And really travel well across.
Many markets we've seen.
The expanded beverage offering, including cold beverages, and specialty beverages worked really well and then we've worked closely with our partners to localize the food offering to make it relevant for consumers there.
We've seen some progress.
Actually I'm heading out to to Mexico later today to go visit our Tim Hortons business in Monterrey, Mexico, which is growing and performing well.
<unk>.
We've got a great business and for Tims in the U K with a very.
A different offering than what we see in China. That's drive throughs, it's very similar in terms of scale.
Scale at the restaurant and offering to what we see in our Canadian business.
So theres a lot of.
The exciting opportunities there.
And we believe that we're just at the <unk>.
Beginning of the journey internationally for Tims.
Copies of fast growing segment internationally, especially in Asia, but also in Europe and other markets around the globe now we've got a great coffee offering we've got.
Strong heritage.
With the cop with its importance and our price points are really <unk>.
<unk>. So we're in our digital capabilities are growing and really helping engage our consumers. There. So we're excited about the growth prospects there as it relates to tims in Canada.
We obviously have a strong presence all around there's certain parts of the country, where we think we have.
A bit of room for growth, we think continuing to expand our.
Drive thru.
Abilities in certain areas.
As a good opportunity for development and we will continue to to infill and optimize the portfolio, where we think we can.
Provide better service and better accessibility to our guests using our digital.
Platforms are.
Drive through platform and other off premise and kind of.
Convenient ways to connect with the brand. Thanks, so much for the question Josh has one more comment on this yeah. Lori if I can just add one one or two things to what Jose said on the international side I think one of the one of the great things that David and the international team have done with.
Tim Hortons business across the globe is they've figured out how to adapt the business to each of the markets in a unique way whether that's formats that are a little bit larger format drive through in places like the U K or some smaller format, but very drive thru oriented in Mexico.
The format that we Havent, China, but the thing that.
Or the middle East for that matter. The thing that's common across those is that we've been able to achieve some really remarkable payback period across all of those geographies and I think thats what has our international team.
Getting more and more excited about Tim Hortons in the our ability to adapt it and create a really compelling investment proposition to the franchisees all across the globe.
So I think our team has done a really wonderful job with that and we're all pretty pleased with it.
Great. Thank you guys.
And ladies and gentlemen, our final question for this morning comes from David Palmer from Evercore ISI. Please go ahead with your question.
Thanks, Thanks for squeezing me in in great detail on the call.
Two quick ones could you touch on the percentage of dining rooms closed or hours of operation a reduction that you're seeing for Burger King U S. In Tims, Canada any numbers would be helpful. Obviously, those will hopefully get reopened in those hours restored and then it was good to see the two year acceleration.
Burger King International where was the greatest improvement.
As you look around the world. Thanks.
Thanks, David.
On the dining rooms closed.
Ours of operation. It said, it's pretty it's been volatile, especially with that with top eyes.
We've seen a little bit of of of that happening as well with Burger King and tims and so the numbers in terms of dining rooms closed.
Kind of fluctuate a bit.
Given the circumstances in certain markets, we've seen vaccination.
Requirements.
Take hold and so that's impacted as well our dining room business.
But overall.
As I mentioned with with Popeye's, we've seen some.
Some impacts some significant impacts in late night, mostly and dinner day parts.
From the from the labor shortages and some of the <unk>.
Having challenges that we face and as it relates.
Burger King International where we are.
Very excited about the progress we've made especially in this quarter relative to last year and into 2019.
Where we've seen the progress is pretty widespread.
And that's what's exciting about the opportunity.
Our business there and the work that the team is doing with our master franchisees.
Thanks again for the question, David and for everyone else.
Thanks for joining us. This morning, we've made quite a bit of progress executing on a number of our key priorities, including accelerating our development pipeline and we also know there's more work to be done to accelerate our growth and drive our brands to their full potential.
Credibly grateful to our team and our franchisees for their hard work day in and day out they remain focused on elevating the guest experience accelerating our restaurant development and driving long term sustainable growth for our business and our shareholders. Thank you again for joining us and have a great day.
Ladies and gentlemen, with that we'll conclude today's conference call. We do thank you for attending you may now disconnect your lines.