Q2 2022 Build-A-Bear Workshop Inc Earnings Call
It's usually driven around our Merry Mission product line that's been historically our best-selling product line during the holiday period, particularly GLSEN, which is our key our own intellectual property product, which is a white reindeer that is our best-selling product generally in the December time period. So a lot of excitement as we look forward. Wonderful. And would you expect the new product mix to have on average the same or a little higher price points? On average, we're going to have a little bit higher price points. You know, and that first question that Eric asked is, you know, we want to make understand that we have this, you know, kind of a pricing arc that we look at and we tend to be very scaffold in the way we increase the prices. But we've had to have in general an increased pricing strategy to mitigate some of these freight costs just like almost every other retailer. Okay, but this should buttress and really assist in the second half. That's right. Thank you so much. Absolutely. Thank you for the question. We have reached the end of the question and answer session. I would now like to turn the floor back over to management for closing comments. Thank you so much for joining us today and we look forward to updating you further on our next call. Ladies and gentlemen, this does conclude today's teleconference. You may disconnect your lines at this time. Thank you for your participation and have a wonderful day.
The next available conference specialist will be with you momentarily. Welcome to the VISTAN conference center. VISTAN, hi, this is Rachel Smith. With IARA? Yes, correct. And this is for which conference? The build-a-bear workshop earnings call. Okay, I'll place you in the build-a-bear. Hold on, please.
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Welcome to the......Conference Center. May I have your name, please? Yes, ma'am. Hi. Rachel Smith.
Welcome to the conference center. May I have your name, please? Yes, ma'am. Hi, this is Rachel Smith. With IARA. Hi, this is Rachel Smith.