Q3 2023 Boot Barn Holdings Inc Earnings Call
Speaker 2: results may differ materially from current expectations based on a number of factors affecting Blue Barn's business. Accordingly, you should not place undue reliance on these forward-looking statements.
Speaker 3: For a more thorough discussion of the risks and uncertainties associated with the forward-looking statements to be made during this conference call and webcast, we refer you to the disclaimer regarding forward-looking statements that is included in our third quarter fiscal 2023 earnings release as well as our filings with the SEC referenced in that disclaimer. We do not undertake any obligation to update or alter any forward-looking statements whether as a result of new information, future events, or otherwise. I will now turn the call over to Jim Conroy who runs president and chief executive officer. Jim?
Speaker 4: Thank you, Mark, and good afternoon. Thank you, everyone, for joining us. On this call, I'll review our third quarter, fiscal 23 results, discuss the progress we have made across each of our four strategic initiatives, and provide an update on current business.
Speaker 5: Following my remarks, Jim Watkins will review our financial performance in more detail, and then we will open the call up for questions.
Speaker 6: I'm extremely proud of the entire Bootbarn team for their tremendous execution in the third quarter as we delivered total sales at the high end of our guidance.
Speaker 7: Total net sales grew 5.9% on top of 60.7% growth in the prior year period, driven primarily by strong sales from new stores opened over the past 12 months.
Speaker 8: On a three-year basis, total sales have grown 81% compared to the third quarter of fiscal 2020, just prior to the start of the pandemic.
Speaker 9: We are very encouraged that this three-year growth has been driven primarily by an increase in the number of transactions, as we have added a significant number of new customers to the brand, while legacy shoppers seem to be purchasing more frequently.
Speaker 10: From a margin perspective, during the third quarter, merchandise margin declined 190 basis points, driven by a 180 basis point headwind from higher freight expense.
Speaker 11: We maintained our full-price selling posture in what we believe was a highly promotional holiday season across retail. As a result, we were able to achieve a merchandise margin rate nearly in line with last year's record-setting performance after normalizing for the transitory freight headwinds.
Speaker 12: Once again, this demonstrates the strength of the Buparn brand and our ability to drive the business forward without resorting to unnecessary sales or promotions.
Speaker 13: I will now spend some time highlighting the recent progress we have made across each of our four strategic initiatives. Let's begin with expanding our store base.
Speaker 14: We continue to be pleased by our ability to grow new units each year. Well historically we targeted 10% new unit growth with each store generating approximately $1.7 million annually. We have recently been over delivering on both metrics.
Speaker 15: We expect to open approximately 43 stores in the current fiscal year or more than 14 percent growth.
Speaker 16: Even more encouraging is our new store model is now $3.5 million, or more than double our original target.
Speaker 17: At this level of sales, our new stores are paying back in just over one year with nearly 100% cash on cash returns.
Speaker 18: The pipeline for new store openings remains strong as we continue to broaden our retail footprint across the United States. During the third quarter, we opened 12 new stores, including our first store opening in the state of Connecticut, further expanding our Northeast presence.
Speaker 19: The success of our new stores in new and existing markets coupled with less sales cannibalization than we originally anticipated gives us further confidence in our ability to expand to more than 900 stores across the country or nearly triple our current store count.
Speaker 20: Moving to our second initiative, Driving Same Store Sales Group.
Speaker 21: We are pleased with our same-store sales performance in the third quarter, with consolidated same-store sales down 3.6% while cycling 54.2% same-store sales growth in the prior year period.
Speaker 22: We are particularly encouraged by the performance of our retail store sales, which declined a modest 0.8% while cycling a 55.7% growth in the year-ago period.
Speaker 23: During the third quarter, our strongest growth categories were work apparel and men's western apparel. While sales of men's and ladies' western boots, ladies' apparel, and hats declined, it is important to note that each of these businesses was up against incredibly strong double-digit or triple-digit growth in the prior year period.
Speaker 24: From a geographic standpoint, we saw growth in our east and north regions, a slight decline in our south region, and a mid-single digit decline in our west region, which is perennially our strongest region.
Speaker 25: Given the outsize growth we saw in all regions of more than 50% in our prior year period, we are again pleased with the performance across the country.
Speaker 26: From a marketing perspective, the team continues to expand our customer reach by modernizing the brand and carefully tailoring our communication to each customer segment.
Speaker 27: We use a combination of media formats to target our legacy Western and work customers in addition to our more recently added country lifestyle and fashion customers.
Speaker 28: We believe the content of our marketing not only showcases the Bootbarn brand within the industry, but has also garnered the attention of a much broader customer base for mainstream retail.
Speaker 29: From an operational perspective, I am proud of our field organization across the country for another very successful holiday season. The team has not only risen to the challenge of the higher average store sales volume, but has continued to expand the brand's footprint through new stores including 12 additional store openings in the third quarter.
Speaker 30: The store team's ability to deliver world-class customer service, manage the inventory levels needed to sustain the elevated store sales, and allocate store labor hours to the many omnichannel offerings we now have in place.
Speaker 31: is a testament to the dedication of our team and the hard-working nature of all of our store partners.
Speaker 32: Moving to our third initiative, strengthening our omni-channel leadership.
We continue to focus on our omnichannel capabilities by integrating our stores and digital channels.
Approximately 60% of online orders involve a store associate, which underscores the importance of our brick-and-mortar presence.
We have always believed that the most successful and profitable way to service an e-commerce customer is by seamlessly integrating the store and digital channel. As an example, we added in-store fulfillment to our omni-channel offering. Now when a customer places an order online, they have access not only to inventory that is in our distribution center, but also to the store.
but they also can select merchandise from more than 300 stores across the country. This has enabled us to enhance the in-store experience while also providing digital customers with a much broader selection of merchandise.
In-store fulfillment has resulted in shorter delivery times and a pronounced expansion of exclusive brand sales online which further contributes to the profitability of the business.
In the third quarter, our e-commerce sales declined 15.2%, which was in line with our expectations.
As we discussed on our prior earnings call, we believe the recent decline in our e-commerce channel is a result of competitors having a stronger in-stock position compared to last year. We believe this trend will continue for the next two quarters until we cycle the software business that emerged in July last year. It is important to note that this headwind impacts our digital business.
but not the strength of our storage business for a couple of reasons.
First, our e-commerce customer has historically been a less loyal customer.
Secondly, we are very prudent with our online spending for new customer acquisition.
As a result, our pay-per-click spending over the past several years has been pared back to a level that focuses more on bottom-line profitability than top-line sales growth, which could erode our earnings.
Our focus on the long-term health of our ecommerce business has enabled us to grow digital sales by more than 45% over the past three years with an even greater growth in earnings.
Now to our fourth strategic initiative, exclusive brands. During the third quarter, our exclusive brand penetration grew to 34.1%, more than 570 basis points of growth over the prior year period.
On a trailing 12 month basis, our exclusive brand volume has exceeded $500 million and now makes up 32.2% of sales.
Our exclusive brand team continues to design excellent merchandise from both a price and quality perspective.
Consistent with prior quarters, three of the top five selling brands in the third quarter were Cody James, Cheyenne, and Idlewind.
We expect to drive continued growth in this area of the business with the 10 brands that currently comprise the portfolio. These brands not only provide us with competitive differentiation both in stores and online,
but they are also a creative to the business by approximately 1000 basis points of margin.
The success of exclusive brands has once again exceeded our original expectations. At the beginning of the year, we had anticipated expanding our exclusive brands by 300 basis points.
We now are focusing.
We now are forecasting exclusive brands to grow to 33.4% of sales, or approximately 500 basis points of penetration growth versus last year.
I do want to express my appreciation to the entire exclusive brands team for continuing to provide product innovation and for the outsized growth in our exclusive brands business.
We believe that the combination of our exclusive brands along with the strength of our third-party vendor partners provides us for
provides for an exciting and diverse merchandise assortment both in-store and online.
Turning to current business.
Through the first four weeks of our fourth fiscal quarter, our preliminary consolidated same-store sales have declined 1.5% compared to the prior year period, driven by a 16% decrease in e-commerce sales, partially offset by growth in retail store same-store sales of 1.2%.
Please note that our retail store same store sales growth for this short four week period is artificially suppressed as it incorporates one day of zero sales given that our quarter began on Christmas Day this year.
Importantly, when looking at our January business on an annualized basis, we continued to maintain an average unit sales volume of approximately $4.2 million per store. This elevated store sales volume began in April 2021 and has now sustained itself for 22 consecutive months.
For reference, our average store sales volume historically had been $2.7 million annually and is now more than 55% higher than that.
In an effort to better understand the reasons for this AUV growth and its sustainability, we conducted a survey of approximately 3,000 of our customers, both legacy and new to Bootbarn.
Among the many questions that the survey asked, we were particularly curious to learn where the new customers came from, what made them shop Bootbarn, and whether they would continue to shop with us going forward.
On the first question, the survey feedback indicated that we gained new customers throughout the pandemic, not only from within the Western industry,
But we captured an even greater number of shoppers from mainstream retail channels.
It was also quite encouraging to learn that these new customers were attracted to Bootbarn stores by a combination of our upgraded marketing and our expanded product assortment.
Finally, when we asked customers how likely they are to shop at Bupa on this calendar year, 96% of them said they are very likely or extremely likely to shop with us again.
To summarize, we believe that we have reached a new level of average store sales when we consider both the qualitative feedback from the customer research and the ongoing consistency of the monthly sales volumes.
Thank you.
I'd like to now turn the call over to Jim Watkins.
Thank you, Jim.
In the third quarter, net sales increased 6% to $515 million.
Sales growth was driven by sales from new stores added during the past 12 months.
Partially offset by the decline in same store sales.
Higher average unit retail prices, driven in part by inflation, further contributed to the increase in net sales.
Gross profit decreased 2% to $188 million, or 36.5% of sales, compared to gross profit of $192 million, or 39.4% of sales in the prior year period.
The 290 basis point decrease in gross profit rate resulted from a 190 basis point decrease in merchandise margin rate and 100 basis points of deleverage in buying, occupancy, and distribution center costs.
The decline in merchandise margin rate was driven primarily by a 180 basis point headwind from higher freight expense.
Dealing, general, and administrative expenses for the quarter were $115 million, or 22.4% of sales, compared to $99 million, or 20.5% of sales in the prior year period.
SG&A expenses as a percentage of net sales increase primarily as a result of higher store-related expenses and store payroll.
Income from operations was $72 million, or 14.1% of sales in the quarter, compared to $92 million, or 19% of sales in the prior year period.
Net income was $53 million or $1.74 per diluted share compared to $69 million or $2.27 per diluted share in the prior year period and $1 per diluted share two years ago.
Turning to the balance sheet.
On a consolidated basis, inventory increased 54% over the prior year period to $592 million.
This increase was primarily driven by added inventory in our distribution centers in order to support new store openings and our exclusive brand growth.
Average comp store inventory increased approximately 20% over the prior year period.
over the prior year in order to support the elevated level of average unit sales volume per store.
On a three-year stack basis, our retail store same store sales growth of 57% has outpaced our three-year stack average comp store inventory growth of 33%.
The final portion of the increase in total inventory during the third quarter can be attributed to new stores. Both the 44 new stores opened over the past 12 months, as well as the inventory for stores that will open over the next couple of quarters.
We continue to be pleased with our current inventory levels.
that our forward weeks of supply are in line with our historical average.
We finished the quarter with $50 million in cash on hand and $59 million drawn on our $250 million revolving line of credit.
Turning to our outlook for fiscal 23.
We have updated our guidance for the fiscal year and now expect total sales to be between $1.67 and $1.68 billion, representing growth of 12.2 to 12.9% over the prior year.
We expect same-store sales growth of 0.5 to 1 percent.
with a retail store same store sales increase of 2.5% to 3%, and ecommerce same store sales decline of 10.5% to 9.5%.
We expect a gross profit to be between 611 and 615 million dollars or approximately thirty six point six percent of sales.
Gross profit includes an estimated 140 basis point decline from freight expense, partially offset by 40 basis points of product margin expansion.
Our income from operations is expected to be between $228 and $232 million, or 13.7 to 13.8% of sales.
We expect net income for fiscal 23 to be between $167 and $170 million dollars and earnings per diluted share to be between $5.51 and $5.60.
We also expect our interest expense to be $6 million and capital expenditures to be between $90 and $95 million.
For the balance of the year, we affect our effective tax rate to be 25.1%.
We now expect to open 43 new stores during the year, including the 33 stores we have opened through the end of the third quarter.
The 10 stores we plan to open in the fourth quarter will be the sixth quarter in a row of opening at least 10 new stores.
Please refer to the supplemental financial presentation we released today for further information on our revised fiscal 2013 guidance.
As we look to the fourth quarter, we expect total sales to be between $438 and $448 million.
We expect the same store sales decline of 3% to 1.5% with retail stores
Same-store sales of flat to growth of 2%, and ecommerce same-store sales declines of 20% to 16%.
We expect a gross profit to be between $156 and $160 million, or approximately 35.7% of sales.
Gross profit includes 250 basis points of merchandise margin pressure, including an estimated 290 basis point decline from freight expense, partially offset by 40 basis points of product margin expansion.
Our income from operations is expected to be between $59 and $63 million, or 13.5 to 14% of sales.
We expect earnings per diluted share to be between $1.42 and $1.51.
As a reminder, the fourth quarter includes an extra week of business compared to the prior year period, which we estimate will generate approximately $34 million of sales and 19 cents of earnings per share.
The primary driver of the revision and our guidance relates to freight expense.
Our end-of-year inventory is now projected to be lower than what we expected, and freight charges are declining faster and to lower rates than what we anticipated three months ago.
While both these developments are great news, it also means that from an accounting standpoint, we will no longer carry as much capitalized freight on our balance sheet. We now expect that more freight expense will be recorded in the fourth quarter and will be 290 basis points higher than last year.
While this freight expense negatively impacts the fourth quarter, it is overall very positive, as our current inventory purchases are being burdened with lower freight charges, which will benefit merchandise margin more than we expected as we move into next fiscal year.
While we are not yet providing guidance for fiscal year 24, we would expect freight expense to be a benefit to next year's merchandise margin of approximately 100 basis points.
Summarize our changes in guidance, the high end of the guidance range provided at the end of our second quarter was $5.90 per share, and we're reducing it by 30 cents to $5.60 per share.
The 30 cent reduction is driven by third quarter results that were nine cents below the high end of our range and freight headwinds in the fourth quarter that are expected to add an additional 21 cents per share of freight expense compared to what we had previously guided.
With an improved retail store sales trend combined with an anticipated 100 basis points of improvement in freight.
exclusive brand penetration growth, and the continued opening of new stores, we are headed into fiscal 24 with multiple opportunities to fuel earnings growth.
Now I would like to turn the call back to Jim for some closing remarks.
Thank you, Jim.
We're very pleased with our ClearClear business and believe our runway for future growth is extremely promising.
We have nearly doubled the size of the business in just three years and achieved store productivity levels that far exceed pre-pandemic levels.
As we head into Fiscal 24, we have multiple levers of earnings growth from same-store sales and new store openings to margin accretion from exclusive brands and lower freight charges.
I am very proud of the team across the country and want to thank you all for your dedication to Bootbarn and your strong execution.
Now I would like to open the call to take your questions.
Doug?
Thank you. Ladies and gentlemen, at this time we will be conducting a question and answer session.
If you'd like to ask a question, you may press star one on your telephone keypad. Confirmation tone will indicate your line is in question two. You may press star two if you would like to remove your question from the queue.
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Our first question comes from the line of Matthew Bosch with JP Morgan. Please proceed with your question.
Great, thanks. So maybe Jim on current trends, could you speak to the progression that you've seen post holiday, maybe by category, if you could break down Western versus functional strength and then just with the continued positive comps at stores.
Maybe if you can touch on performance that you're seeing from your newer store builds and just the opportunity that you see or is there a ceiling on the potential to accelerate unit growth as we think about next year and beyond.
Okay, sure. On the first part of your question.
Particularly if I focus on the stores business, as we turned the calendar into January , we've seen some nice.
sequential acceleration in the business and feel like we're on pretty solid ground. We had a positive retail store, same store sales growth in January after making up for the first day of Christmas Day which was obviously zero sales and minus 100%.
As we look at it by category...
Most categories have gotten sequentially better from the third quarter into January .
We really love to see some of the very functional, more basic businesses performing positively. So, some of the things that have really been strong in Q3 and gotten stronger into January are things like work boots, men's cowboy boots.
You know, work apparel had a nice third quarter.
So we're really quite pleased that sort of the more staple basic parts of the business that drive tremendous volume are improving. We're also seeing less decline in some businesses that had been under pressure. For example, ladies cowboy boots.
was up against ridiculously strong numbers last year, as was ladies' apparel.
And they've both gotten sequentially better into January . Ladies Western Apparel is actually slightly positive as we got into January . So it's been a nice progression in categories. We've seen a nice progression in some of our softer regional businesses. Our Western region has gotten better.
We've seen a nice sequential progression in the transaction count
So, in the third quarter, transactions were down mid-single digit and now they're sequentially getting better than that. They're still slightly down. But that's been nice to see. So it's a short and low volume month of January , but it certainly looks like things are, at bare minimum, sustaining, if not...
improving.
From a new store perspective,
We continue to just be thrilled with the new store performance.
the stores, the number of stores that were opening, their immediate volumes
their ability to sell Western product in Eastern parts of the United States.
So we are well set up to exceed our original 40 stores for this year.
Our pipeline is very strong going into next year.
We have the good fortune that our new stores are performing at much better than the original algorithm for sure, and even better than what we're modeling them now. And that is in new markets and existing markets.
Maybe hearkening back a little bit to what we said at ICR, if we did nothing but continue to open stores for the next six or seven years, we'd double the size of the company, even if we didn't grow comps.
So while we'll continue to try to look for growth in every part of the business, the new store engine is really quite compelling.
Great, and then maybe just to follow up on gross margin, given a couple of the moving parts here, I guess maybe Jim, could you help lay out. The components of the gross margin in the 4th quarter, maybe between merchandise margin and freight. And then, as we look to next year.
it sounds like you gave the freight expectation, but how best to think about merchandise margin between full price selling and private label expansion? Any changes to the historical structural model in your view?
Sure, so on the fourth quarter, the product, the guide for the product margin, and again, I'll refer you to the deck on slide 15, product margin expansion, we're expecting 40 basis of product margin expansion, excluding freight.
The freight headwind in Q4 we've modeled at 290 basis points. And so that works out to a merchandise margin decline of 250 basis points for the fourth quarter. As we look to the next year again, we're not.
You notice we're not providing guidance at this time for fiscal 24, but but I think particularly in the merchandise margin
discussion here, what we said just a few moments ago is with the freight coming in so heavy from an expense standpoint in Q4, it's really removing a lot of the capitalized freight balances or the freight that we purchased at more expensive rates off of the balance sheet in this fiscal year.
And as we move into next year, we expect that will be a tailwind of 100 basis points just right out of the gate from a freight standpoint. And so, again, that assumes that we've got freight rates and charges coming in similar to what we're seeing in the more recent weeks and months.
So that's a tailwind there and then we've talked about exclusive brand penetration growth over the years and we started a model of growing that 250 to 300 basis points a year. So right out of the gate between those two items we've got some really nice tailwinds as we look into next year.
Great. Best of luck.
Thank you. Thanks, Matt.
Our next question comes from the line of Peter Keith with Piper Sandler. Please distribute your question.
Hey, thanks. Good afternoon, everyone. Maybe Jim Watkins, just to follow up on the freight question. So it was it was a change from three months ago, I think an extra 40 basis points. So my understanding it correctly that are your sales a little bit better. And so that's pulling forward some of the excess freight costs out of fiscal Q1.
Now into fiscal Q4, is that the key reason for this increased gross margin pressure?
It is, it's not necessarily the sales component of it, just going back to the numbers, we had originally expected, again going back to three months ago, 90 basis points of freight headwind in Q4 and that's now 290 basis points of freight headwind.
And so there are two real components that are moving. And again, this is great news with regards to the health of the business. You know, freight is costing us less money. We purchase our containers on spot rates. And so we're able to take advantage of the cost of the down quite quickly.
And the other piece of that is that we're managing our inventory down faster than we'd expect it. So as we look to our end of the year balances for fourth quarter around inventory, that helps us. So the accounting rules dictate that we match the freight paid to the inventory when it's sold through.
And, you know, so between those two things, the projected inventory balance coming down during the last three months, you know, for that year-end of balance, and then also the freight rates on the inventory purchase during the last three months have come down more than anticipated. And that allows us to, to your point, Peter, expense more in the fourth quarter.
then what we had anticipated, and that does come from next year's freight expense. It's moving it up to this year.
Okay, and just on that, will freight remain a bit of a headwind in fiscal Q1, fiscal Q2, or is it going to pretty quickly reverse as a tailwind?
It should quickly reverse to the tailwind. And again, as evidenced by the last 12 months, when we guided the year at 100 basis points of freight headwind, it looks like it's going to come in closer to 140 basis points. We've talked about the complication of guiding the
Great, and what goes into that, but assuming that the rates kind of stay where they are today and
we would expect that to reverse pretty quickly into Q1 and then also through the rest of the year.
Okay, that's great. And then for Jim McConroy, I just want to pivot to a separate topic. So the subject of stretch denim has actually hit my radar for Bootbarn and the Western and work areas. I'm wondering, you do have some stretch denim products and some kind of basic looks. Is the stretch denim trends...
of denim sales are already and they've we've been in that business for several years.
And for us, as you know, most of our denim sales on both sides, men's and ladies, are
Pretty functional in nature. So I think we'll continue to have.
pretty standard replacement cycle. I'd love to say and promise we're going to get even more sales and denim because there's been a new trend or something different but it's for us something that we've been in quite a bit particularly on the ladies side. On the men's side it's probably
two-thirds of our sales are stretch.
with the balance being sort of more rigid denim. And there's been a little bit of an uptick there, but nothing meaningfully that will, I don't think will change our trend going forward. So I think we're well positioned to take care of that customer.
It is a little bit more than it has been in the past, but it's not such a big number that it's been a sales driver, and nor do I think we can promise it's going to be a...
replenishment cycle sales driver going forward.
Okay, great. That's helpful, Connor. Thanks so much, guys.
Our next question comes from the line of Steven Zacon with Citi. Please proceed with your question.
Good afternoon. Thanks for taking my question. Wanted to ask on the regional outlook in more detail for the fourth quarter, just given some of the weakness you've seen in the last. Is there something specific happening there or is it just a function of tough comparisons? And then as we think about this quarter.
Texas rodeo season, Jim, what's your expectation for performance this year versus last year? Just remind us how you performed last year.
Sure.
On the first part on the west, I would sort of say this for the entire business. Our business was so incredibly strong last year that the way we view it internally,
The fact that we're not down 15% in our third quarter is a victory. The West business in particular was a little bit less strong or down relative to last year, but that's on top of multiple years of growth and just phenomenal execution.
As I look forward for the western region, one of the things that could help them grow from this new elevated base, yes, they gave part of it back in the third quarter, but the base is so much higher than it had been historically.
is with the persistent green that we've seen in California,
Oftentimes we call out the short-term benefit of that in our business, but there's been so much rain that it could have a positive impact on the ag markets that were part of the reasons.
that the western region declined in the quarter was difficulty in agricultural markets in the Central Valley. And that's where we have a tremendous amount of sales volume.
In terms of what we're looking at for our fourth quarter and rodeo season in Houston
We had a pretty solid fourth quarter last year, but if you look at all the quarters from our comparison standpoint, there was nothing notably stronger about our Q4. The Houston concert lineup looks pretty good. I think we'll be well positioned to take on that business.
So we'll see, but I don't think there's anything particularly...
high or ominous from a year-over-year comparison standpoint, other than what we've been...
cycling for the last several quarters.
Great. That's helpful. The follow-up question I had is just commentary about the pricing and promotional environment. I think the expectation was promotions will remain confined to the holiday quarter. Is that still the plan as we look forward through calendar 23?
Sure, I can take it.
But we're...
We run the business with very few promotions 12 months out of the year.
When we get into holiday we have a couple of quote-unquote sales on different things and our promotional posture this year was very similar to prior years maybe slightly more than last year when everything was essentially full prices we were short on goods and comping up 55%.
But very similar to two years ago.
As we get into the other 11 months, there's even fewer sales promotions that happen throughout the year. January tends to be a month where everybody, including us, clears some of our inventory. We're doing that as we...
sort of normal course of business, that's actually, has not put any undue pressure on our margin rate from a year-over-year perspective, which is what we're calling out for this fourth quarter. So, we don't expect any change in our promotional posture.
very little impact from competitors changing their price or promotion or clearance strategy and while there has been Some noise there. We just don't react to it anyway, so I wouldn't expect anything differently than full price selling
occasional clearance sale to move through the small amount of clearance product that we have and sort of standard course of business for the balance of the quarter.
Thanks for the detail.
Our next question comes from the line of Max Renglenko with Cowan & Co. Please proceed with your question.
Great, thanks a lot and congrats on a solid quarter. Your active customer accounts continue to grow at a pretty impressive rate. I think you're at 6.8 million now. Can you just provide some color on customer behavior, whether there's a way to stratify them? Yes, absolutely.
by spend or what segment of them has shopped in the past year? And then how should we think about growing loyalty members versus small declines in traffic?
So, on the first piece, our average customer shops with us approximately twice a year.
One of the things that's been very encouraging is as we've grown our customer count,
and expanded the definition of the Bootbarn brand to bring in customers from other retailers, and in many cases mainstream retailers. Those new customers are also shopping with us twice a year and are proven to be repeat or to use a different expression, sort of sticky customers.
which is great. They continue to shop, they continue to shop at the same frequency as our legacy shoppers.
and their spending per trip and per basket is continuing to be in line with legacy customers, which is really great. All of that triangulates back to
our average unit store volume.
remaining at 4.2 million up from 2.7 million. I know you know these numbers, Max.
In terms of reconciling the additional customers and transactions being down,
If you look at it over a long period of time,
Customer accounts up dramatically and average transactions per store up meaningfully. If you look at it over a shorter period of time, we continue to add customers in total because we are adding new stores even if our average transactions per store on an average basis comes down slightly.
That's how you can reconcile the math. But bigger picture, we're just...
thrilled that we've been able to grow the customer database.
Invite so many new customers into a Bootbarn store and hold onto them.
And I think as we get past some of these.
55%.
LY comparisons.
we'll settle back into sort of more normalized growth.
But I've been in retail for a long time and just the mere fact that we grew 55 plus percent and haven't given it all back is just that makes us incredibly pleased.
That's very helpful Jim. And then what do you attribute all the strength in exclusive brand penetration grill to this year? Is it some of the almond channel initiatives? I think the new stores in the East have a little bit higher mix or is there anything else to call out?
And then just how are you thinking about longer term, whether it could be a little bit higher than the historic algo that you've spoken to?
Sure, a portion of it is maybe compositioning higher in new stores in the East, but I think just arithmetically that would only give you a slight growth. I think the bigger piece is maybe two different things.
The first, last year
We...
Our business was so strong that we were outstripping many of our third-party branded partners ability to
And the single vendor, if you will, quote-unquote vendor, that was able to ship us in full was our exclusive brands.
And I think that...
I think that really introduced
the six legacy brands and then the four additional brands to
customers that perhaps had never tried them before and now that they've tried Cody James, or Cheyenne, or Idolwind, or Moonshine, they're maybe long-term or lifetime customers.
So I think there that that free trial that we had last year when we were in stock and many of our branded partners were We're working their butts off to try to get us in stock, but we're falling a little bit short You know we had the product available and had the trial the second piece is we've added the four brands
We've expanded the original brands into new categories.
And I think when you put all of that together, we just wind up getting outsized growth.
Going forward, we haven't guided next year. We've got some work to do before we lay out our guidance for next year.
My intuition is we'll probably say we'll grow two and a half to three points of penetration next year. And we really do want to see some nice continued growth from our strong branded vendor partners as well.
Got it. Thanks a lot. It's very helpful. Best regards, guys.
Thanks, Max.
Our next question comes from the line of Sam Poser with Williams Trading. Please proceed with your question. Thanks for taking my questions.
I want to ask, like usual about the inventory, but you said the inventory is going to be lower than expected. So where do you anticipate the inventory being at the end of the year? Can you give us a number, like the range of what you anticipate?
Sam, it's Greg. I don't think we can give you a good prediction on the balance sheet. What I would tell you is the number is lower than we thought as our merchants worked really hard to cancel orders where appropriate, et cetera, et cetera. So…
We we've brought the inventory down as Jim described And and that's relevant from the cap freight perspective, but it will also put us in better position
You saw that at the end of Q2 our inventory was up about 83% and now it's 54%.
that's you know that is a combination of our merchants doing a really good job of managing their receipts based on on sales and their inventory position coming in if you will to the quarter so but but I can't quantify a number for you.
Well, let me just let me one more try here. You were six hundred and forty one million at the end of Q2, you're at five ninety two at the end of Q3. Can we look at another 40 million dollar drop? Is that a reasonable number or I mean, is it sort of working its way down because it sort of worked its way up. It went up, you know, fifty five billion and another thirty five, then a hunt and almost on.
Let me just continue and then Jim can chime in. I mean, if you think about the drivers of the growth that Jim outlined on the call and we've talked about before.
It's to support the exclusive brand product, right? That's the growth in the DCs. That was about half of our overall growth year over year. So half of that is DC inventory that primarily is driving or supporting the exclusive brand penetration growth.
And then the remaining roughly 50% is split pretty evenly between comp store inventory levels and in terms of new stores When you think about the comp stores we're really happy about how that inventory is positioned. The weeks of supply at the end of Q3 is in line with
non-COVID historical weeks of forward supply. So could that come down a little bit? Perhaps, but we're pretty happy with kind of that normal 27 weeks of supply. And then if you think about that remaining quarter, it's new stores and we're gonna continue to grow new stores. So-
Maybe it comes down a bit, but I will tell you overall, we're pretty pleased with the level of inventory. Are we a little bit heavy in men's work boots still? Yeah, we are. Are we concerned about that for a markdown liability? Absolutely not.
The only thing I was going to add, Sam, to try to help you, if you look back historically, the inventory at the end of Q3 is depleted a little bit just coming out of holiday, and so we typically have a build into the end of the year of inventory, and so I would think of it as more of a...
the build coming out of Holiday is going to be less than what we had originally expected and less than what we've seen historically, particularly last year where we had a very sizable build as we were chasing...
coming out of Holliday is going to be less than what we had originally expected and less than what we've seen historically, particularly last year where we had a very sizable build as we're chasing inventory to wickedly make the build faster.
have enough for the sales. Okay and then I just missed this. Can you just, well I know the West was the weakest but can you just give me that north-southeast West?
what the you know how sales performed in the quarter.
The west was down mid single digits. The south was at
slightly negative and the east and the north were positive.
And and of course them is quoting
same store sales, you know, one of the things that we are trying to continue to focus investors on is
we if we were to quote those numbers in total sales, you might get a slightly different answer and investors should be virtually indifferent between sales growth from new stores and sales growth from comp stores.
I often joke that we're going to threaten to stop reporting comps. I'm only kidding. We won't do that. No one has spiked my cappuccino.
But, um...
I do think we want people to be really focused on new SOAR sales and total sales growth going forward because they are almost as creative as same source sales growth earnings.
In all due respect, you're opening a new store that's opening – I think you said in ICR you're planning to open new stores. You were originally planning to open them at like 1.7. They're opening much higher than that. Now they're leveling off at 4.2 versus a much lower number. Well, the same store sales tell us if you're actually getting to that –
Your stores are topping off around 4.2 on average, which is way above where you originally thought they would be. And you mentioned at ICR that you opened, you had four stores in Phoenix that you went to eight and all the business went up. Your stores in Delaware and probably in Connecticut are opening well above their pro forma.
But, you know, I mean, when you start talking like that, everybody's expectations go up and then you sort of need the cop to make sure that those stores that opened two years ago are getting to that same place.
I mean we all want to know that. That's why. I mean it's – I understand. We'll continue to buy comp, but total sales growth is what's going to drive earnings.
Okay, all right
And it also is part of why our inventory continues to grow, right? We're continually asked about our inventory levels and...
Yeah, I can tell you, and this might disappoint you, Sam, but I'm not sure our goal is to massively ratchet down our inventory. It seems that running with inventory levels that we've had over the past few years has enabled us to grow our business.
to the extent that we've been able to grow our business and And in each of the last five years we've had March and accretion so
That's also something, just to set your expectations, that's something we're really setting out to achieve is to spin our inventory much faster than we presently are.
Well, I was asking more about the sales and the same sort of sales. I wish you all the best and continued success. Thank you.
Thanks, Sam.
Our next question comes from the line of Jeremy Hamblin with Craig Hallam. Please proceed with your question.
Thanks. So I was going to ask about store growth. You know, you've exceeded expectations in an environment where a lot of other retailers have
had to reduce their unit growth guidance. As we look ahead, you know, beyond FY 23, do you see, you know, kind of that continuation of, you know, 13, 14%? It almost feels like you're...
stepping on the gas a little bit more.
Any color you might be able to share at this point in time, I'm sure that you have a lot of leases signed already for FY24, but any additional color you might be able to share on that at this point.
Sure. Well, I think you're alluding to a lot of companies are calling out supply chain challenges, permitting challenges, etc. And the honest answer is we are feeling many of those same challenges.
The real estate team has done a really nice job of just casting a wider net so we can continue to have a very healthy
new store pipeline. So while we
don't have intentions of guiding next year.
We've been opening up double-digit stores
in terms of store count, every quarter now for several quarters in a row.
We thought we would get 40 stores this year, we'll get more than that. So next year, I think it would be surprising if we didn't guide 40 or 45 or 50 stores for fiscal 24. And we'll face into some of those challenges that...
the whole retail industry is facing, at least those that are growing stores, but we've, I think, very strategically and carefully made sure that there's enough stores in the pipeline that we can continue the pace that we're going. So I think it's
momentum that will continue as we look forward for at least the next few years.
Okay, thanks. And then I'm going to avoid gross margin inventory questions and switch gears to SG&A. So I just wanted to understand as we look back, as you point out, 80% total sales growth since pre-COVID December quarter.
As I look at your SG&A rate, 22.4% in the quarter, it was 21.9% back three years ago with a much lower sales base. Just wanted to get a sense for, you know, I might think that given that...
massive amount of total sales growth that you'd see a little bit of leverage, but can you help us talk through and think through the puts and takes on that 50 basis points of deleverage over that three year period.
Sure, I think as we've level set the business and we've
Yeah, I think as we move forward and we get to the fiscal 24 guidance and lay that out, I think we can probably build you a little bit better bridge on what this new level of business in a normalized year looks like going forward, Jeremy. I think there are some variable costs in there that will be a little bit more difficult to
continue to rise with sales and that's marketing and store labor. And so we'll continue to have those. And then there's some other things that we've done. We've had
one hurdle this year is just around the inflation, around the supplies that we have at the stores.
getting that through the system, hopefully those costs come down over time. But we have had some inflationary pressures. We haven't called those out specifically in much detail, but that is putting some pressure on us this year in Q3. And so the other thing is the wage pressure. I mean the wage rates...
Wage rates in the tight labor market is something that we've been working through also. And so, while that's something we call out on a regular basis, that's something that we're dealing with. And I think as we get into next year, we continue to open new stores and we'll be able to open up new stores and we'll be able to open up new stores and we'll be able to open up
You kind of work those through the system a little bit more evenly than what we saw this last year and even the year before as we called out. I think last year and the first half of the year we saw tremendous leverage when it came to wage rate and marketing because we weren't able to keep up.
enough to support the sales that were in there. So it's a great question. It's something that we're very focused on, expense control and keeping the SG&A rate down as much as possible and we're gonna continue to focus on that, but there are some inflationary and wage pressures that are hurting us this year.
Would you be able to elaborate, you know, can you give us a sense for what hourly wage rates are up on a year-over-year basis and then again versus three years ago pre-COVID?
Yeah, I don't have that number.
Yeah, I don't have that number available to share on this call.
Okay, alright guys, best wishes. Thank you.
Okay, all right guys, best wishes. Thank you. All right, thanks so much, Jeremy. Thanks, Jeremy.
Our next question comes from the line of Mitch comments with seaport research. Please proceed with your question.
Yeah, thanks for taking my questions. You start with Jim Watkins. Looking at the gross margin guide for Q4, I think you said 35.7. So that's down, I think, 310 bits year over year. But if I compare that to pre-COVID Q4 19, it's up like 280 bits. And if I X out the freight, it's up like something like 570.
structural that grows margin gain over the four year period.
Yeah, I think the big piece of that is the merchandise margin, particularly if you exclude freight and I refer you back to the ICR deck where we kind of have a...
depiction of what that merchandise margin rate looked like over the last several years. Over five years it's up 400 basis points and 640 basis points if you exclude the freight. And so that's driving a lot of that gross margin expansion that you're talking about there.
How structural do you feel that Merckx Margin improvement is? Can you maybe speak to some of the
strategies that have driven that increase.
Yeah, the great question. We think it's very structural, you know, with the exception of the freight which is going to go away which will help our bridge margin going forward. Again, Jim alluded to it earlier in his remarks that from a promotional standpoint and you know as well, Mitch, that we're not a promotion driven business. We have some promotions throughout.
throughout the year, but it's more of a handful of styles that are on promotion. And we'll continue to find ways to increase our merchandise margin via exclusive brand penetration growth. And Jim talked about some of the product and the expansion we've seen earlier, and the team that is working on developing our vaccination45 online.com.
is to us and one of those benefits is ability to clear any product that we have that needs to be.
marked down and moved out of the store, we're able to clear that more quickly.
customers can find that online versus just going into that one store and
I was hoping that somebody in that size and...
And with that style preference,
purchases that product. So we've got lots of ideas to continue to grow that merchandise margin and not just sustain it at the levels that it's currently at.
And then maybe just one for Jim Conroy.
Jim, when I look at your store copy, your store copy is held up well, particularly on a multi-year basis.
And correct me if I'm wrong, but I believe you're e-comm of late.
has maybe been negatively impacted by competitors being better inventory than they were a year ago, but I would guess that your store competition could probably make the same claim. And I know you talked about your store customer being a little bit more loyal. Could you just kinda talk to...
the strength of your stores just from a retention standpoint, I know that that slide that you presented ICR kind of spoke to that in terms of where you've pulled customers and you and their intent to repurchase but you know what, why is it that store customer is behaving so well, especially maybe relative to the ecom customer.
Sure, it's a great question, Mitch. Thank you for asking it.
As you know, we have always been a stores first.
Brand and we, we really invest in the in store experience.
through inventory assortment where we've remodeled a number of stores, we've got a new store prototype, we've brought digital capabilities into the store and so on and so forth.
That, coupled with the brand, has continued to build strength and momentum over the last several years.
We've completely changed our creative five or six years ago. We've changed our marketing and media mix.
to really make the brand more top of mind for customers.
And when you look at our core customer, they're extremely loyal to us. We're the authoritative source for our...
types of product, our lifestyle products. Most of our customers that shop with us join our loyalty program, so the vast majority of our sales go through our loyalty program so we can reach out to them again. They are continually pleased when they come in and find
the product that they need in their size and so on and so forth. So that customer has just demonstrated time and time again that they are extremely loyal to us.
rarely will shop other competitors and shockingly
rarely shop online. They shop at our stores and the overlap even between our stores customer and our Bootbarn.com customer is very low.
So it's a it's a phenomenon that works for us Where 85 plus percent of our business continues go to our store and we expect that to maintain We would like to see our ecommerce business start to get back to growth once we cycle the software business in July
and we expect that to happen. But if we continue to sustain those holes within our stores and hopefully grow from this new floor, that just bodes well for the future.
and we expect that to happen. But if we continue to sustain those holes within our stores and hopefully grow from this new floor, that just bodes well for the future. Thanks for that and best of luck.
Thanks Mitch. Our next question comes from the line of John Lawrence with the Benchmark Company. Please proceed with your questions.
Great, thanks guys. When you look at these new stores just doing the volumes Jim at
four million dollars, has it changed any of the strategy of how you go to market, of where you place those stores.
more tenant improvements, anything that you could point to that the success of these stores are changing how you look at where the next tenant is going to go.
I'd say yes and no.
The underlying model is virtually the same.
The size of the box is virtually the same. I think the things that have changed a little bit is historically, and this goes back five or ten years, we were really looking for a destination location that somebody who was...
squarely in the Western and perhaps work customer segment would drive to us to shop.
Then when we tried to take the brand and broaden its definition to attract more customers and we expanded the merchandise assortment that was outside of just Western product and brought in some more casual country product and changed our marketing and branding and media mix.
to also reach out to customers outside of the Western industry, our new store locations followed suit. So we are now in more...
traditional power centers that might be next to a Costco or Home Depot or a Walmart or Dick's Sporting Goods, etc. Where in the past we were sometimes sort of by ourselves in maybe a third rate center.
But now we really are trying to attract a broader customer base. So all of those pieces have come together nicely. And as we mainstreamed the brand, we've also looked for slightly more mainstream retail locations.
which for us came relatively easy because there was a lot of available real estate.
Great, thanks for that, Tyler. Good luck.
Great, thanks for that, taller. Good luck. Thank you.
If there are no further questions in the queue, I'd like to hand the call back over to Jim Conroy for closing remarks.
Well thank you everyone for joining the call today and we look forward to speaking with you on our fourth quarter earnings
Ladies and gentlemen, this does conclude today's teleconference. Thank you for your participation. You may disconnect your lines at this time. Have a wonderful day.
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