Q1 2023 Colgate-Palmolive Co Earnings Call
Speaker 1: my
Speaker 2: Good morning. Welcome to today's Colgate-Palmolive, 2023 First Quarter Earnings Conference call. This call is being recorded and is being Samo Kass live at W-W-
Speaker 3: Thanks, Allison. Good morning and welcome to our 2023 first quarter earnings release conference call. This is Jampo Cheg.
Speaker 3: Today's conference call will include forward-looking statements.
Speaker 3: actual results could differ materially from these statements.
Speaker 3: Please refer to the earnings press release and related prepared materials and our most recent filings with the SEC, including our 2022 annual report on Form 10K and subsequent SEC filings, all available on Colgate's website, for discussion of the factors that could cause actual results to differ materially from these statements.
Speaker 3: This conference call will also include a discussion of non-GAAP financial measures, including those identified in table 6 of the earnings press groups.
Speaker 3: A full reconciliation to the corresponding GAAP financial measures is included in the earnings press release and is available on Colgate's website.
Speaker 3: Joining me on the call this morning are Noel Wallace, Chairman, President and Chief Executive Officer, and Stan Sotula, Chief Financial Officer.
Speaker 3: No, we'll provide you with some thoughts on our Q1 results in our 2023 outlook. We will then open it up for Q&A.
Speaker 4: No, thanks, John , and good morning, everyone. As you can tell from our press release and the orange materials.
Speaker 4: We had a strong start to 2023 and the momentum on our business gives us confidence to raise our net and organic sales growth guidance and To raise the lower end of our base business earnings per share growth guidance for the year
Speaker 4: risks from some of the macroeconomic and geopolitical issues that we were concerned about earlier in the year.
Speaker 4: That said, there is still notable uncertainty surrounding the balance of the year, particularly in the second half. Since the commentary focuses on the results, I want to focus my remarks on three of our priorities that Colgate people are focused on.
Speaker 4: Priority 1 is driving organic sales growth as we face tougher comparisons. We will utilize our enterprise-wide capabilities in innovation and revenue growth management, along with a firm commitment to marketing spending to return to a balanced algorithm of pricing and volume growth.
Speaker 4: The pricing we have taken over the past two years helps provide us with the flexibility to fund increased brand investment to support our pricing, build brand health, and drive volume and household penetration.
Speaker 4: We know that the competitive environment is going to be difficult, but we have a brand portfolio that is built for times like these, and we look forward to driving growth and market share performance moving out.
Speaker 4: Priority 2 is delivering our productivity to fund the brand investment while we're also delivering on our earnings targets.
Speaker 4: We had a strong start to the year for both funding the growth and our 2022 Global Productivity Initiative and we are laser focused on delivering against or exceeding our goals for the year. We still pursue year-over-year headwinds to earnings per share growth from raw and packaging materials for an exchange and below the line items.
Speaker 4: So driving productivity in the middle of our P&L is vital. And finally, we are focused on improving our cash flow performance. Again, we had a strong start to the year with both operating cash flow and free cash flow up, and we know there is still opportunity for further improvement.
Speaker 4: and to drive earnings leveraged through paying down debt and we purchasing shares.
Speaker 4: So I'm pleased with how we started the year, but I'm also well aware of the challenges and uncertainty ahead of us.
Speaker 4: Colgate-Palmolive, however, has the brands, the capabilities, and the people to deliver in this environment. So with that, I'll take your questions.
Speaker 2: We will now begin the question and answer session. To ask the question, do they press star then one on your touch tone phone?
Speaker 2: To withdraw your question, please press star then 2. Please limit yourself to one question. If you have further questions, you may re-enter the question queue.
Speaker 2: Once again, if you would like to ask a question, please press star then one.
Speaker 2: Our first question today will come from Dara Masinian of Morgan Stanley .
Speaker 2: and today we'll come from Darra, Mascinion of Morgan Stanley . Please go ahead.
Speaker 5: Hey guys, good morning.
Speaker 5: Hey guys, good morning. Morning, Dara.
Speaker 5: So clearly strong top line results in Q1, but we're also obviously in a period of outsize pricing and the question is sort of where do we land as the pricing trails off? So just a, can you discuss your confidence that volume will recover going forward as pricing drops off? I know it's a bit of a.
Speaker 5: unanswerable question at this point, but how do you think about that dynamic ahead of time and manage your business to drive sustained volume growth as you look out longer term?
Speaker 5: And B, maybe is a bit of a window into that performance when category pricing drops off. Can you just talk about your market share performance? Q1 in some of your key regions and product categories. And if the strategies are working in terms of driving improved market share trends.
Speaker 4: Yeah, thanks, Sarah. Let me come back again to the strategy that we've been deploying over, obviously, the last couple of years and continues to execute against the initiatives that we've talked about particularly at Cagney, and that's driving the core energies and channels. And you see the progress we're making against all three of those. It was obvious.
Speaker 4: And all this plays back to our belief that the strategy clearly is working to deliver improved volume despite the fact that we continue to take significant pricing across all of our geographies and our categories. So quite frankly, we're very pleased with the progress we're seeing and we expect sequential volume improvement as we move through the year to go for you. Now that is...
Speaker 4: contemplated on a consumer environment that remains where it is. We shall see where the consumer goes relative to the level of inflation being absorbed in the marketplace. But we feel strongly that we've got the right portfolio brands across price points, the right innovation, the right channel strategies, particularly where consumers are shopping today to continue to drive growth.
Speaker 4: Importantly, as we saw in the quarter, our oral care business was up double digit. And that's both positive pricing and positive volume and toothpaste. We saw good share growth in the first quarter on toothpaste in North America. Good, very good strong share growth across Europe . Flash shares in Europe , excuse me, in Latin America.
Speaker 4: and good share growth in Asia. So overall we feel good about where we are from a consumption standpoint and the strategies that we're executing and expect the sequential volume improvement as we move through the back half of the year. And as you said, pricing will get more challenging as we lap the back half.
Speaker 4: And certainly in the second quarter, which was a strong quarter for us, where we had strong pricing and volume in that quarter. We'll expect a little bit of pullback from there, but overall we feel good about the momentum we're behind the business right now.
Speaker 2: Our next question today will come from Filippo Filorni of Citi. Please go ahead.
Speaker 4: Morning. Can you talk about the consumer health in your key emerging markets? What are you seeing in terms of the response to recent price increases? And then as you mentioned, like the second half, obviously a lot of uncertainty. Maybe can you compare and contrast how do you see the consumer environment evolving in emerging markets compared to your more developed markets like the US and Europe ? Thank you. Yeah, emerging was strong. You saw obviously double-digit organic in the quarter. Sequentially again, volumes performing better than they did in the first quarter. And if you look at the pricing that we've taken in emerging markets, the market is going to be a little bit higher.
Speaker 4: continue to accelerate volume growth in the categories. So overall emerging pretty good. We were really pleased with the progress in both Latin America, Africa and Asia, particularly in China, strong growth in all three of those regions, particularly in the key markets of Mexico, Brazil, and China and South Africa. So good progress across emerging markets and shares holding up a little more elasticity as you would expect if in the level of pricing.
Speaker 4: through the back half, but we shall see. The good news is we've got strong innovation. We've got the pricing in the PNL, which is really important in order to get the flexibility that we need to drive the business in the back half of the year. And we feel we've got a good channel strategy to ensure, as I mentioned up front, that we're capturing.
Speaker 4: The Omnichannel impact of how consumers are shopping today. The next question will come from Peter Graham of UBS. Please go ahead.
Speaker 3: Thanks operator and good morning everyone. So I appreciate all the commentary on inflation and the prepared remarks, but maybe as a point of reference, stand is the 300 to 400 million headwind that, you know, we discussed in the last call, is that still a reasonable range? And I guess what I'm trying to get at is the dollar impact from the 700 years.
Speaker 3: or 770 basis point headwind in the bridge, this morning would put you pretty close to that range from a dollar perspective. So, and I realize there's more than just inflation in that line, but is there just any way to frame either what inflation was within that number or how to think about that component of the bridge more broadly as we move through the balance of the year? Yeah, thanks Peter. So.
Speaker 6: First, as we look at that inflation level, that 300 to 400 range is still the range that we're seeing on commodities, but there's really a tail underneath this. And in particular around AG, that affects predominantly hills. Those prices still remain elevated. We don't see a lot of relief coming on those.
Speaker 6: and we see that kind of continuing as we go through the year. That's the main driver of our range, which is why we haven't seen it come down more. If you look at the other categories, like we do for toothpaste, home care, oral care, and personal care, those have moderated more, and that was reflected in our guidance for the year.
Speaker 6: and they stayed reasonably balanced. So as we look out, remember where is centrally locked in here for Q2? We have locking already in place for Q3 and a little bit less for Q4. I still see that as the viable range going into the back end of the year.
Speaker 6: Now what happens is on a year on year impact, we wrap around on the very significant increases last year, the pricing that we've taken helps to moderate this. And then as you saw, we had an exceptionally good start to funding the growth this year, and that has also helped to mitigate that. That gives us the confidence to say that we will increase margins as we go through the year.
Speaker 7: and congrats on a strong result here. Noel, question for you on reinvestment. So obviously strong result here. You guys are getting the top line payback that you hoped for. You're seeing gross profit come through. You've made it a point since you came in to increase advertising levels and...
Speaker 7: The average sizing and marketing as a percentage sales was high even by historical standards. That's a good thing, of course. How are you thinking about reinvestment levels? Should you exceed on gross profit? Number one, and then number two, realizing that it's top line payback and profit growth is sort of driving the decisions and not necessarily-
Speaker 7: it grows more to begin to improve. So thanks for all that.
Speaker 4: Sure, thanks Kevin. Yeah, we're really pleased with the level of advertising we're getting in the P&L, and that is obviously driven by the circular nature of how we're driving the business. Obviously more advertising is driving the top line, and we're able to get more leverage through the P&L to continue to support that. And we feel as we move out, getting the pricing in the P&L was critically important to sustaining and increasing.
Speaker 4: with the fact that the advertising levels continue to deliver against the expectations that we have. And we balanced that off with obviously a broad portfolio of offerings that we think are attracting and building the brands that we speak. You know, we have high household penetration with many of the brands around the world. Our ability to drive reach and continue to sustain that reach is very, very important to the growth that we're seeing in the business.
Speaker 4: As we look forward, we would anticipate to continue to spend behind those businesses. We still have some businesses that in my view need more support, particularly businesses in parts of Europe and some of the categories in the U.S. and we would expect to continue to fund those as we get more gross margin.
Speaker 4: accretion through the back half of the year because we're seeing the results and ultimately the brand equity which is obviously the big testament to the brand support now we're getting what we want out of it continues to show a strengthening of our brands and that boats well for continuity and sustainability of the growth moving forward and that's how we're kind of running that flywheel right now continue to invest
Speaker 4: drive leverage in the middle of the P&L, accelerate the top line and ultimately deliver better margins, better earnings per share for our shareholders.
Speaker 2: Our next question will come from Olivia Tong of Raymond James. Please go ahead.
Speaker 2: Great, thanks. Good morning. I wanted to talk a little bit about gross margin, clearly finding the growth start of the year was really better than expected. I imagine it's a function of supply chains, improving a bit, if you could expand on that a bit. And then usually your savings contribution builds as a year of progress is so.
Speaker 2: Did we assume sort of a regular quarterly cadence from here, or is there something one time that happened this quarter tape to result in the strong funding growth contribution? Thank you.
Speaker 4: Yeah, thanks Olivia. You know, this was very intentional as we went through the back half of last year. We were deliberately looking to make sure that we had projects in place for the first half of this year in order to accelerate gross margin accretion given the inflationary pressures that we were seeing.
Speaker 4: In addition, I would say that we've done a lot of work on getting our facilities to run far more efficiently, whether that's the Hills facilities, where capacity utilization has come down, which has allowed us to put more funding to growth projects onto the line to determine their feasibility. We've had the teams obviously very much focused on the opportunities that we see in the first half in order to ensure that we're in the right place.
Speaker 4: and we would certainly expect that focus to continue as we move through the bounce of the year. Let me throw it over to Stan. He'll give you a little bit more color on what we're seeing again around commodities and some of the other projects that we have underway particularly around our global productivity initiative.
Speaker 6: Yeah, thanks, Noel. And just a quick comment on the FTG. Noel highlighted that we had a very strong start here. That skew, I think, can be a little bit different than prior years. In prior years, you saw it build through the year. This was very deliberate. Supply chain has moderated in terms of the volatility around that.
Speaker 6: In particular, the Hills team has actually had time to work on some of these as we've had a little bit better improvement on capacity utilization. So the strong start we have to the year, I think you should think that this would be more equal as you go through the year versus growing through the year. So from a skew point of view. And this is important because as we look at the materials cost, just still...
Speaker 6: but also in the MBO line as we look for things to offset that material's headwind. Our next question today will come from Chris Carey of Wells Fargo Securities.
Speaker 2: as we look for things to offset that material's headwind. Our next question today will come from Chris Carey of Wells Fargo Securities. Please go ahead.
Speaker 6: Hi, good morning. Hi, Chris. So, Stan, I just wanted to confirm one comment about commodities. I think it was somewhat clear, but to Peter's question, just around the $300-$400 million range.
Speaker 6: Is that what you're expecting for the full year from an inflation standpoint?
Speaker 6: And then, you know, just, just, you know, a little bit related, you know, on the, on the North American operating margin, you know, that, that has been stepping up, you know, kind of sequentially. And then, you know, it's a little bit this quarter, obviously I would have thought maybe with the, you know, transportation and logistics relief and, you know, you know, building productivity and a little bit of easing inflation, maybe that, you know, can keep going, but I know.
Speaker 6: North of personal start of the commodity. So as we said still three to four hundred million dollar range on that impact I don't see that moving a lot in the short term and keep in mind our locking right so we're already into almost May So two Q is largely locked and as we go into the back half of the year hopefully we'll see
Speaker 6: a little bit of relief come through but keep in mind the closer we get the more we lock uh... in order to ensure we have supply if we think about the north america uh... margin and go through so north america margins here uh... still improved on a year on your basis they also improved on a sequential basis
Speaker 6: So as you look at the progress on what we're doing from a GP point of view, you know, that's important. We do see some logistics benefits here. Logistics have come down versus the start of the year, but again, we start to lock in some of that activity. We've seen it mostly in the ocean side.
Speaker 6: that we'll see improvement as we go through the year.
Speaker 4: Yeah, maybe a couple things. So you know, Stan said obviously operating profit was up nicely, which has been the big focus for our North America business. We were up roughly 300 basis points on operating profit in the first quarter. So we feel we're making the right step, taking the right decisions and making the right progress against the middle of the P&L, particularly around gross profit. Now we'm going to start to resource something. In eight decades of Grady, grades, Koreans andstraight rest to medical doctors. But what if for the future, granted care? Now we're having two days free again to wait for our kids to take another then excellent student.
Speaker 4: and controlling our overheads and managing logistics. So that was an important element and we're making sure that that progress is then reinvested in the business. So a couple other highlights on North America. Obviously ex-fava law, so volume would have been up on the quarter.
Speaker 4: A great quarter for toothpaste. A toothpaste was a double digit in the quarter for North America with growth, including volume growth on that business. Toothbrush is a little softer. You remember we were lapping a resupply of our product last year and some out of stocks from some of our competitors. So volumes were a bit down there. Personal care up high single digits. Home care was soft as we mentioned.
Speaker 4: due to the Faboloso recall, but overall, really good progress. The other aspect to North America that I would call out
Speaker 4: is the significant progress we're making in non-measured channels. And again, this is part of our strategy of growing in faster growth channels where we saw significant growth in non-Nielsen channels, which was terrific for North America and has obviously helped to drive some of that top line growth. So overall, a good quarter for North America.
Speaker 4: very focused on the middle of the P&L moving forward and we see opportunities but the good news is we're seeing good progress on the top line and that's translating through the P&L. Just one point of clarification on that. North America volume would have been up sequentially.
Speaker 6: from Q4 to Q1 performance from Q4 to Q1, not up year over year ex-fabuloso. Correct. And then Stan on the- Yeah, on the operating margin, it's up year to year versus fourth quarter, you see it's down about a hundred basis points or so. And that's really driven by the fabuloso impact combined with the increased investment in advertising, as we're bringing both innovation to market and supporting the pricing that we've taken in the market. Our next question is from
Speaker 8: And today will come from Nick Modi of RBC Capital Markets. Please go ahead.
Speaker 2: Yeah, thank you. Good morning everyone. If I could just ask a quick clarification on the raw materials, the ag stuff. Dan, can you just give us any more detail on exactly what, you know, what ags are causing the pressure and what's driving that? And then my broader question is, there's no on the whitening.
Speaker 9: innovation and just the whitening strategy. I'm curious if you've done any halo work on the impact it has on the core oral care franchise, you know, toothpaste toothbrush any perspective around that would be helpful. Thanks.
Speaker 6: Sure, Nick, let me take that and then we'll have Stan get to some more specifics around the Hills commodities and particularly the ag prices. Yes, the strategy that we have on whitening is very much about building the brand, particularly here if you take North America, the optic white brand.
Speaker 4: And as we expanded into at-home whitening at very significant premium prices and the significant efficacy that those products deliver in the market and to the consumer, we've seen very nice halo impacts across the entire optic white range as well as the Colgate brand. So the short answer to your question is clearly.
Speaker 6: The halo effect is transferring to the entire optic franchise as well as improving the cold-gate brand.
Speaker 6: Yeah, and Nick, on the commodities, it's kind of across the board with most of the ag. So corn, wheat, soybean, the risk of the drought in the US and the effect on crops, even though some other areas of the world are a little bit better, the risk of Ukraine, all has been pushing pressure on that.
Speaker 6: Don't forget as well that the protein side of this, you know, things like chicken livers, et cetera, with some of the impacts that have been out there, has all put pressure on hills. That remains the real driver of that $300 to $400 million range. The next question will come from Jason English of Goldman Sachs. Please go ahead.
Hey, good morning folks. That's your main segue because I wanted to talk about hills and the prices, and on it. Good quarter, obviously not for hills. We're at the profitability of the margins.
We've lost over a thousand basis points in March and last few years. I was hoping you could unpack the components of it and the cadence at which you can recover if you recover them. So how much are we looking at from the mixed effects recovery to that position and what's the cadence of bringing your capacity on there and through these aspects?
How much is related to the slack capacity, the underutilization of the assets that you're standing up and maybe the most stressed on the supply chain is the result of the fast utilization. And then I think the third bucket and tell me if there's other buckets. I think the third bucket is the pricing at a cost. How large is that bucket of the roughly thousand and is it reasonable to think that could come back and if so, when? Thank you. Sorry for the multi-part loss. Thank you.
No, thank you, Jason. So let me top line Hills a bit and then Stan can provide a little more of the specificity that you were looking for. But structurally and strategically, this business continues to perform very well. The continued sequential improvement in volume.
and strong organic growth despite the difficult comps that we continue to come up against. So overall, pleased with the 14% and again that's 14% on 13% last year and pricing of 11.4% on 9% last year and obviously sequentially improvements in volume. So a couple things there.
You know, it's stand-o-get-into, obviously, the key drivers of the operating margin dilution, which would be the following. Obviously, Ag cost, the manufacturing integration of the three red collar facilities plus the Italian facility that we have, as we move through the variances associated with that. Red collar in the current quarter is a significant portion of that, the private label business.
We've continued to obviously significantly increase our advertising support. We said we would do that as we built up more capacity. That is very strategic and deliberate and we're seeing the results of that in the marketplace, particularly as we drive new innovation into the market and we drive pricing into the market. The ability to sustain and elevate that moving forward is going to be largely driven by our ability to sustain the strong levels or even increase.
or advertising levels. As we look forward strategically, margins will improve sequentially as we move through the through the back half of the year. Plant efficiencies will continue to deliver progress in that regard. We'll get the constraints out of our existing plants which were running at full throttle. That will allow us to be far more efficient in those plants.
put more funding the growth into those plants as we look forward. So overall, strategically, the business is doing very, very well and we feel all the steps we've taken to improve capacity ultimately delivering good strong line growth, we need to focus on the middle of the P&L, as you rightfully say, and the progress is there to do that.
Yes, let me let me pick up here. So first, if you take a look, these investments in the business, and if you look at the net sales, keep in mind, you go back just a couple years ago, you know, we're up well over $200 million quarter versus first quarter of 2021. So the investment in a brand is paying off. If we look at margin, the private label has
what we said has a 90 basis point impact to the total company, it has slightly over 400 basis points impact to Hills. So as you take a look at that margin impact, that is a material impact to Hills on a GP basis. Now through time that private label will wind down.
And that will be over the next couple of years as we slowly wind down that contract and then backfill it with Hills volume at Hills margins.
Now, as we've already talked about, all of the raw material impact inflation has predominantly been against hills also impacting their margin. But keep in mind, they've taken significant pricing here over the last several quarters, and that is helping to mitigate this.
the fact that we're now as the red collar facilities have come on, that's helping us manage utilization, not just of red collar but of the entire manufacturing footprint. That's enabled Hills to contribute materially to the funding of the growth savings. So I think where Hills is right now is well positioned. I think we'll see sequential improvement in
I just got a quick clarification first for Stan. I think in the guidance, we talk about net interest expense maybe going higher than your original plan. So could you put some?
If you can, just put some caller, put a number on that, and I'm assuming it's this related to the refinancing. I think you refinanced some debt in March, so is it just related to the refinancing of the debt or is it exposure to, you know, like short-term financing variable rates? Then I have a follow-up. Sure, Brian . Thanks for the question. So first, on interest here as we looked, this is what we want to call it out.
the slight difference to what we had anticipated coming into the year. As we all know, that's a moving target and it's going to depend on inflation, moves to central banks, but that's our best guess right now. So that's a modest impact for the year. Okay, great. Thank you. And then a question for Noel.
you talk about, I guess, risks in the second half. And maybe if we just kind of think about that at a higher level, it sounded to me from listening to the Q&A and reading the prepared remarks that a lot of that risk is what the consumer may or not do, less so than concerns about the
volatility and input costs or supply chains and you know risk has got a lot of definitions right so if you could just maybe talk a little bit about like what the specific risks are and and maybe how Colgate is in the position to you know manage that risk maybe a little bit more you know with a little bit more
in terms of what's really going to happen in the back half and the compounding impact of pricing. You know, I'll address the fact that historically when we've seen significant inflation in our categories, we've weathered those periods really, really well. A combination of great value-oriented innovation.
and the fact that the breadth of our portfolio at various price points.
affords us the opportunity to really push different segments at the appropriate time anywhere around the world. So we're pleased with that. We're also pleased with the fact that you tend to see in times like this a squeeze in the middle of the category with premium growing and the value growing and that's been our focus quite frankly. Premium has been the key focus for us and we're seeing great progress.
particularly across our toothpaste business and new channels and at the premium end of the market and we obviously have a very strong based business that is well positioned based on some of the relaunches we have. You know raw packing materials we shall see we've seen a stabilization across at least the Colgate side you've heard a lot about the AG crisis that continue to elevate but we've seen a stabilization on those.
as we move so we've got more predictability on that hence the reason why we felt more confident with the the raising guidance across multiple dimensions there because we see a little bit more transparency to that. As Stan mentioned we've got some contracts that will obviously come off. Now the unknown there is what our suppliers would do they're facing rising wage inflation.
and we'll have to deal with that as it comes, particularly in the second half of the year, relative to how they decide to adjust pricing on some of the key commodities that we will ultimately be purchasing. The other aspect is China. We will see where China impacts not only the Asia business, but the world, quite frankly. We expect, obviously, a slow...
progress in that market. I don't expect it to be vertical. I expect it to be a progress from quarter to quarter. We have not seen the travel retail business come back yet and that is an expectation that we will probably see in the second half of 2023, not in the first half. But we shall see. Now we'll get into Asia and China. I'm sure as the Q&A progresses, but we had obviously a very strong quarter there and we think we're well positioned as that economy comes back.
to deliver on it. The last is foreign exchange. That clearly is always a risk. We, as you saw in the prepared remarks, were at low single-digit and foreign exchange impact through the P&L. We'll see where that moves. The Latin American currency has come back a little bit here. It has the euro, but it's been very...
Volatile and we'll adjust to that going forward, but that has been a big driver in the past as you will, but we think we're well positioned right now from the fact again of getting strong pricing into the P&L, both in the fourth quarter and the first quarter. Our next question will come from Lauren Lieberman of Barclays. Please, please go ahead.
Thanks. Good morning. Two questions, sort of like everybody else. The first is just pretty basic. I was curious if you could offer any perspective on volume performance by category that you've seen. I know that's not typically something you discuss, but as we kind of think about that.
past forward and that shift towards a more balanced revenue algorithm. I'm just curious where you stand on volume growth by segment. And then the other question was, Noel, in your prepared remarks, you mentioned something about knowing the competitive environment would be difficult. And we haven't heard that from a lot of other companies, and I didn't know if it was sort of a
particularly pointed comments or just a general commentary on your ability to compete in confidence in the innovation pipeline and advertising support. So just curious on a little bit more color behind that commentary on the competitive environment. Thanks.
Sure, thanks and good morning, Lauren. Let me take the second question first. You know the competitive environment will likely intensify particularly as you see costs come down and that will be a function of both local brands and private label getting more aggressive. The good news is our categories if you take North America and private label were benign no progress in private label shares so to speak with exception of a little bit.
liquid hand soap and a little bit in cleaners. A little bit more acute of private label growth in Europe as you saw price discrepancies or the the gap between private label and global brands increase. We'll see how that translates in the back half as we expect them to have to take pricing in the first quarter as we did as well. So we think...
more promotional volumes probably come into the category. But it's been quite constructive so far, I will say that. But we need to anticipate that things could worsen based on where the costs are, and we're well prepared for that. On your first question, volumes.
So category volumes, if I take just the market volumes in general, flat to slightly negative across most of the world on the volume side, obviously driven by the fact that there's so much pricing that's gone into both oral care, personal care, and home care. If you look at us specifically, really strong growth on the oral care side, as I talked about double digit growth.
across most markets in toothpaste. Good volume progress in most markets on toothpaste, so we're really pleased with what we're seeing there. Personal care up mid to high single digits depending on the marketplace. Both from a pricing standpoint a little bit more challenged on the volume side given the strong pricing we've taken there particularly in categories like liquid hand soap and bar soap.
and on home care, mid-single digits to low-single digits in terms of growth, depending on the marketplace, and that one has experienced a little more elasticity, particularly around the cleaner side of the business, where we've seen more price competitiveness in that side of the business and a little bit more trade down. But overall...
Again, sequentially up and really pleased with sequentially up given the fact that we had a lot more pricing in this quarter than we had in the fourth quarter. So good progress overall. We'll have to watch the volumes carefully and we're all over that. Our next question will come from Mark Astrakhan of CIO.
Steve will please go ahead. Thanks and morning everybody. I wanted to ask about EBIT margins in North America and Europe . You take a look at where you are today versus where you were a few years ago. It seems like it's...
outside of hill is one of the biggest drop-offs relative to historical levels. I appreciate inflation, FX, etc., but it also seems like maybe those markets are a little bit more competitive than some of the others. Is it level of a spend that is potentially impacted that and how do you think about progression of margins? Is it realistic to think that you could eventually, you know, no sort of...
for us moving forward, not only on the top line, but on the bottom line. We really wanted to reinvest behind the business in some of our brands, and we're clearly demonstrating that as we've gone through the last couple quarters. Getting gross profit in the middle of the P&L sorted out in North America has clearly been a key focus, and we've had good gross profit progress in North America. We're getting better overhead leverage through the P&L.
We're getting a lot better efficiency in our plants and so we'll see that translating moving forward. But we will continue to invest behind that business moving forward to drive the top line. Europe a little bit driven obviously by the foreign exchange environment to a certain extent and obviously more increased inflation in Europe than we've seen in other markets around the world, particularly around the high gas prices and the fall-off effects of higher gas prices and some of the raw materials that we purchase into our European plants.
So overall, there's been a little bit more pressure there, but again, we've taken strong pricing in the back half of 2022, and pleased that we were able to execute our pricing in the first quarter of 2023 towards the latter end of the quarter, and we'll see that benefit us as we move forward. So overall, your observation is correct. We feel.
We've got a good handle of getting the gross margins and the operating profits up sequentially as we move through the back half of the year and importantly sustaining or increasing our advertising levels to continue to drive the top line. Our next question will come from Steven Powers of Deutsche Bank. Please go ahead.
Hey, thanks. Good morning. Hi, Dude.
Hey, good morning. Just a couple of cleanups. I guess just the first one on just on the fabulous a recall just because I received some Confusion in my inbox during the call just is there a way to quantify what the impact was? You know in the quarter and does that reverse out as a benefit in the second quarter question number one question If you on the logistics topic, I don't know if there's a way to quantify what the benefit was or how you're thinking about
Just is that a material driver of the margin bridge as well, or is it more on the margin? Thank you.
Great. Thanks, Stephen. Let me take the Fabuloso and the Hills question and I'll have Stan come back to you on logistics. So the Fabuloso impact was Q1. It was a material impact to the North America volume line. We're not going to quantify that, but it was quite significant to the volume performance in North America.
That is behind us as we move through into the second quarter. So we'll see the benefits of the Faboloso business coming back into the P&L as we move forward. And again, if you take the Faboloso business out of the North America number, they were up sequentially versus the fourth quarter.
of 2022 in volume. So it was a very time-driven event in the first quarter. And the good news is that's behind us. Tonganoxie progressing, as you know, strategically, that's a very important plant force given the strong demand we have on the wet side of the business at Hills.
our inability to supply the current demand for wet products all around the world. So getting that plan up and running will be strategic for the continued growth of that business that will happen towards the tail end of the third quarter and we anticipate obviously we'll have some startup costs associated with that as we move through.
the transition of that facility. But overall, we should see that benefit us moving into 2024, particularly at the margin line, as our wet business is margin accretive to us, and will certainly benefit the Hills business longer term.
Yeah, so let me pick up on logistics here. So you saw logistics with 9.5% of sales. And if we look, it's been incremental headwind to our overheads. Remember, it's in our overheads in SG&A for several years. And in Q4, we saw the first year-on-year decline as a percent of sales in 12 quarters. And it was down again this quarter, and we expect it to be down for the year.
I expect as we kind of look out through the remainder of the year, it's going to come down slightly. I don't see it coming down materially. So we're at nine and a half percent now. I still think it'll probably start with a nine as we go through the remainder of the year. So certainly a help year on year. But as we kind of look out through the rest of the year, I think that's how you should think about as a percent of sales, it'll moderate and stay just above nine.
Our next question will come from Robert Odenstein of Ebercor ISI. Please go ahead. Great. Thank you very much. Two follow-ups. First, I want to quick one. You mentioned that you were very strong in non-measured channels in North America. Was that more e-commerce or clubs to wars, and can you give us some metrics around that?
where that money is going, is it more innovation and longer term focused or maybe more short term? And then following into that,
Do you expect to see, you know, this elevated level going forward, either because you have very high return projects or you need to catch up? You know, just trying to get a sense of what the income statement may look like, you know, longer term. Thank you very much. Sure. Yeah. Good morning, Rob.
Let me take let me take both those questions first on the the non-measured channels again, this this plays back to the strategy that we've been talking about for quite a few years now and certainly I highlighted again at CAGNY that we are very focused on growing channels that particularly are not measured by Nielsen which are the
and deliberate for us. And if you take the North America number, we've seen significant growth and non-measured channels to the tune of 45x, what we're getting in measured channels. So obviously, good growth there. The key is to sustain that growth. Our e-commerce business was up double digit in the quarter. Now roughly 14% of our total sales. So overall, and we're seeing good share growth in those businesses. In fact,
If you take some of the progress we're seeing in China, very much driven by the strong e-commerce shares that we had. I demonstrated that at Cagney. And in fact, since Cagney, we've continued to increase our e-commerce shares in China and likewise in the brick and mortar business. So overall, we feel the strategy is working for us. Again, largely driven by the fact that we're supporting our businesses. We're using...
We see continued growth in terms of penetration, in terms of consumption, and in terms of ultimately delivering share growth and category growth for our retailers. We'll continue to elevate our spending. We're measuring it very quickly. This is not just for the sake of increasing spending. We want to be sure and absolutely deliberate in making sure that the spending is returning back to the brands.
driving category growth. So there's not a specific number we're aimed at, Rob. We're looking to obviously continue to accelerate and sustain the top line and grow the health of our brands. And we're seeing good results from the strategy we've put in the marketplace.
Our next question today will come from Fulvia Cazul of Berenberg. Please go ahead.
Yes, good morning and thank you for taking my questions. Mine is on the medium-term outlook for the pet nutrition category. How should we think about the medium-term growth prospects as the tailwinds ease from increased pet ownership during COVID etc. And I was also interested in your view on the competitive standpoint like if you know you're...
Yeah, yeah, thank you very much. Let me take, let me answer a couple ways on the first part. First, you know, obviously coming through COVID, pet adoptions increase quite significantly. Those pets will continue to obviously age, and we will have obviously therapeutic and wellness products delivered for an aging pet population. So, we've...
Feel good about that. You'll recall we've talked about the low brand penetration and brand awareness of the Hills franchise. So we feel even if the market softens a bit, which we have not necessarily seen, a little softness in volume, but not necessarily in value, as you see premiumization continuing to grow the market today, we feel we have the right portfolio of brands to...
continue to grow in the right investment strategy, hence the aggressiveness of the advertising to ensure we're building brand awareness and penetration off the lower levels that we have today. We also feel we've got opportunities internationally that we have yet to exploit given some of the capacity constraints that we have and so we'll continue to grow in the right investment strategy.
to obviously go after those moving forward. You know, we feel I can't address the capacity issues or where the capacity is in the market. We're obviously putting capacity for our business and we see that obviously is a real plus for us as we move forward, not only to drive better efficiencies in the plants that we currently produce.
But as we bring Tonganoxie up to line, as we bring the Italian facility up to speed relative to our recipes, we feel we have real growth opportunities to continue to expand those segments where we weren't competing nearly as aggressively in the past. And so overall, that will not only drive our business, but will drive the category as well, given the levels of support that we'll continue to bring to our retailers. Our last question.
today will come from Andrea Tichera of JP Morgan. Please go ahead.
Thank you. Good morning. No, Stan, you appreciate the sequential improvement in volumes that you called out worldwide. Are you still seeing a premiurization playing out or starting to see consumers down trade into the entry-level price points in some parts of the world? I know mix is part of your volume numbers, so I was wondering if you can speak apples to apples.
So how about the volume sharing those regions and how are you seeing that play out as you progress, especially as you over skew in personal care, in particular hand soap and the other categories within that subcategory? Thank you.
Yeah, thanks for the question. Clearly, as we've seen in prior challenging markets with a lot of inflation, you kind of have the tales of two cities, which is the premium segment continues to grow, and that's the area where we're under indexed in, so clearly that's fueling a lot of our advertising investment and our channel strategies.
particularly in oral care and in the skin health business. So we see that segment continuing to grow, the middle getting squeezed a bit, and the lower end with the point you made, a little bit more trade down into the lower end. Now remember that some of our lower end businesses, while the absolute margin dollars might be lower, the margin percent might be at.
as good or better than some of our premium segments. So overall we feel pretty good about the mix of our business and that continues to be in our view a real advantage for our portfolio relative to the breadth of our portfolio. Relative to volume shares, particularly in the emerging markets, we have taken significant pricing in emerging markets and we've clearly done that to ensure we get the flexibility in the P&L as quickly as we possibly can.
that we sustain the advertising numbers or increase them to drive the innovation and deliver the pricing particularly for the premium side of the market. We've seen a little trade down particularly more in the home care businesses. The cleaner segment I would point out, the dish segment a little bit of trade down particularly in Latin America.
Personal care holding up okay. Bar soap tends to be more pricey, last plastic than many of our categories, but we've seen a lot of constructive pricing from our competition. So there hasn't been a significant amount of trade down to private label as of yet, but we'll watch that very carefully. So home care a little bit more challenged, particularly around the cleaner segment worldwide and personal care in the bar soap segment. Oral care looks okay as I mentioned.
We're up double digit in toothpaste with both positive pricing and positive volume. This concludes the Q&A portion of our call. I will now return the call to Noel Wallace, Colgate's Chairman, President and CEO for any closing remarks.
Thanks everyone for your interest in our company and let me just extend a personal thanks to the 34,000 Colgate people who have worked tirelessly to deliver a stronger momentum in the first quarter, getting us off to a strong start for the year. We greatly appreciate their steadfast resolve.
the innovation that they're bringing to the market and the strong execution. So look forward to talking to everyone in the second quarter. Thank you. The conference has now concluded. We thank you for attending today's call. You may now disconnect.