Q4 2022 RLX Technology Inc Earnings Call
Speaker 2: Inc.'s fourth quarter and full year 2022 earnings conference call.
Speaker 2: At this time, all participants are in listen-only mode.
Speaker 2: After management's remarks, there will be a question and answer session.
Speaker 2: Today's conference call is being recorded and is expected to last for about 40 minutes.
Speaker 2: I will now turn the call over to your host, Mr. Sam Seng, Head of Investor Relations for the company. Please go ahead, Sam.
Speaker 3: Thank you very much. Hello, everyone, and welcome to IRX Technologies' fourth quarter and full year 2022 earnings conference call. We'll be right back.
Speaker 3: The company's financial and operational results were released through PRN's Newswire Services earlier today and have been made available online.
Speaker 3: You can also view the earnings press release by visiting the I-R section of our website at ir.relaxpack.com
Speaker 3: Participants on today's call will include our CEO , Ms. Kate Wang, our CFO , Childhood and myself, Sam Seng, Head of Investor Relations.
Speaker 3: Before we continue, please note that today's discussion will contain four looking statements made under the Safe Harbor Professions of the U.S. Private Securities Litigation Reform Act of 1995.
Speaker 3: These statements typically contain words such as may, will, expect, targets, estimates, intent, belief, potential, continual or other similar expressions.
Speaker 3: Four docking statements involve inherent risks and uncertainties.
Speaker 3: The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated.
Speaker 3: many of which factors are beyond our control.
Speaker 3: The company's affiliates, advisors, and representatives do not undertake any applications to update these four documents.
Speaker 3: except as required under the applicable law.
Speaker 3: Please note that RAS Technologies earnings press release and this conference call include discussions of unaudited GAAP financial measures as well as unaudited non-GAAP financial measures.
Speaker 3: RLXpress release contains a reconciliation of the audited non-GAAP measures to the unaudited GAAP measures.
Speaker 3: I will now turn the call to Ms. Kayce Wang. Please go ahead.
Speaker 4: Thank you Sam and thanks everyone for making time to join our conference call today.
Speaker 4: 2022 was a year filled with unprecedented challenges.
Speaker 4: A combination of COVID-related disruptions and a substantial new set of industry regulations and policy updates impact our operations in the evapour sector as a whole.
Speaker 4: We carefully evaluated the market landscape in response to the volatile environment and quickly pillared to embrace the new policies and standards.
Speaker 4: Thanks to our effective strategy and strong execution, we maintained steady operations and achieved meaningful development during the year.
Speaker 4: For todayís call, I would like first to review the past yearís regulatory developments and highlight our efforts to respond to new requirements before moving to our outlook for 2023 and the ESG-related activities.
Speaker 4: Let's start with the landmark new regulations.
Speaker 4: In March and April , the administrative measures for e-cigarettes and national standards were introduced successfully.
Speaker 4: in parking upon a new regulatory year for the EVPIR industry.
Speaker 4: A set of detailed guidelines, rules, and measures rolled out in the following month.
Speaker 4: To ensure smooth adjustment, the authorities granted industry participants a transition period ending September 30, 2022.
Speaker 4: During the transition period, we proactively adapt our business and prepare to comply with the new requirements when the regulation came into full effect on October 1, 2022.
Speaker 4: We focus on designing compliant new products.
Speaker 4: We call it Guo Biao in Chinese or GB products. And applied for the relevant license and approvals.
Speaker 4: We readied ourselves to move all of ourselves to the National Transition Platform as required.
Speaker 4: Meanwhile, we strove to optimize our supply chain and streamline our organization.
Speaker 4: enhancing the company's agility and flexibility to better respond to the evolving regulatory environment.
Speaker 4: as well as COVID-related disruptions. In addition to our internal adjustments, we also provide timely support for our store owners and distributors to facilitate a seamless transition for our whole value chain.
Speaker 4: These actions proved effective and positioned us well to enter the new period.
Speaker 4: Importantly, in June and July 2022, two of our subsidiaries obtained the license for manufacturing enterprise from the State Tobacco Monopoly Administration.
Speaker 4: Specifically, one received approval to manufacture e-liquid and the other received approval to own the Relax brand and manufacture Relax branded evapory rechargeable devices, cartridge products, and other relevant products. We also gradually discontinued our older products.
Speaker 4: across various price points to meet the needs of diverse groups of IDA smokers.
Speaker 4: from price sensitive customers to those who value premium finish and personalized experience.
Speaker 4: We are also gradually rolling out new cartridges to evaluate our customer's smoking insurance.
Speaker 4: We are delighted to see an increasing number of adult smokers using our new GBE products.
Speaker 4: as we forged into the fourth quarter.
Speaker 4: We entered another challenge.
Speaker 4: the exercise text on e-cigarettes.
Speaker 4: which was introduced on October 25 and enacted on November 1.
Speaker 4: ESSENT EVAPOR MANUFACTURER
Speaker 4: We have been subject to 36% F5 tax.
Speaker 4: on our distributor sales since then.
Speaker 4: adversely impacting our margins.
Speaker 4: In response, we have further addressed our cost structure to enhance our efficiency and maintain our profitability at a healthy level.
Speaker 4: Our CFO will elaborate it later, a bit later.
Speaker 4: Although these regulations and policies challenge our company and the broader industry in the near term, we believe they also create order and a healthy operating environment that will benefit all industry participants in the long term.
Speaker 4: Moving forward to 2023, we intend to reap the benefits of the clearer regulatory frameworks and China's reopening by leveraging three of our core competencies.
Speaker 4: The first is product development.
Speaker 4: Our industry-leading R&D capabilities and ongoing investments in scientific research enable us to swiftly develop and launch compliant products.
Speaker 4: that meet evolving consumer needs and preferences. Our non-gap R&D expense ratio has grown from less than 2% three years ago to 5.7% in 2022. Recently, we offer the most diversified product portfolio in the market.
Speaker 4: catering to various demands of adult smokers.
Speaker 4: We believe our R&D of the Wantages will enable us to maintain this leadership in the post-regulatory era.
Speaker 4: Second, product quality and brand equity.
Speaker 4: For most e-vapor users, the Relax brand is synonymous with quality in e-vapor products.
Speaker 4: especially for devices that heat liquid into an aerosol inhaled into the lungs.
Speaker 4: Quality matters to adult smokers.
Speaker 4: and it takes Telmon to IELTS.
Speaker 4: We will continue to focus intently on this cornerstone of our brand. Finally, we will reply on our business resilience and strong execution. This is now the first time we have encountered changes and challenges in the industry.
Speaker 4: Back in 2019, a ban on online sales of e-vapor products forced us to change our strategy overnight.
Speaker 4: We quickly moved offline, pivot to our branded store's class model.
Speaker 4: and own the favor of adult smokers with our unique combination of convenience, value, and outstanding products.
Speaker 4: Thanks to our team's creative.
Speaker 4: Our robustness fundamentals and a mountain of hard work.
Speaker 4: We are also steadily moving past the obstacles posed by the new regulations.
Speaker 4: Before I conclude, I would like to share some updates on our ESG initiatives.
Speaker 4: alongside our efforts to develop our business under the new regulatory framework.
Speaker 4: We remain devoted to fulfilling our social responsibilities in 2022.
Speaker 4: For example, our POTS Reborn recycling program, which we started in September 2021, has achieved several meaningful milestones as of the end of 2022. Over 10,000 stores have been closed since the beginning of the pandemic.
Speaker 4: in 282 cities nationwide had joined the program.
Speaker 4: with over 2.8 million cartridges collected.
Speaker 4: Those recycled pots are centralized processed into cement clinkers.
Speaker 4: and intermediate products in cement production.
Speaker 4: which we then use to construct rows, bridges, and toilets in rural revitalization projects.
Speaker 4: This eco-friendly approach allows us to reuse pressures,
Speaker 4: resources to provide better homes for rural villagers.
Speaker 4: In December 2022, our PALS Reborn Recycling Program was named an innovative enterprise.
Speaker 4: for rural revitalization at Southern Metropolitan State's 2022 ESG annual ceremony.
Speaker 4: a prize award to China's most forward-thinking ESG programs. Furthermore, we have integrated United Nations Sustainable Development Goals into our social responsibility strategies.
Speaker 4: In April 2022, we launched our net zero emission plan, Aim4Zero, to achieve carbon neutrality in our direct operations by 2033 and along the value chain by 2050. We plan to launch zero emission products.
Speaker 4: zero emission factories.
Speaker 4: Establish a green supply chain partner.
Speaker 4: Eliminate unnecessary single-use plastic packaging and reduce waste to achieve our goal.
Speaker 4: We also encourage employees to adopt low-carbon offices' practice to promote realizing the company's carbon neutrality commitment throughout its value chain.
Speaker 4: Dedication to corporate social responsibility has been one of our core values since our inception.
Speaker 4: We will continue to seek new and innovative ways to deepen this commitment to our society.
Speaker 4: In summary, 2022 was a tough year for RLX and the entire uvapour industry.
Speaker 4: Nevertheless, we believe our efforts and progress throughout the year will pave the way for better 2023.
Speaker 4: As China reopens and the industry adjusts to the new normal, we will remain committed to offering premium products with superior performance to satisfy adult smokers' needs.
Speaker 4: We are confident that our core competitive advantages will empower us to seize opportunities.
Speaker 4: unleash our growth potential as we continue to lead the industry in this new era.
Speaker 4: With that, we will now turn the call over to our CFO , Lu Chao. He will elaborate for some of our last quarter's initiatives and go over our operational and financial results in more detail.
Speaker 1: Thank you.
Speaker 5: Thank you, Kate, and hello everyone. I will now provide an overview of our financial results for the fourth quarter and the full year of 2022.
Speaker 5: We concluded an unpredictable four-year 2022 with an especially challenging fourth quarter.
Speaker 5: Not only was it our first quarter under the new regulatory framework, it also coincided with substantial changes in China's COVID conditions and policies.
Speaker 5: Amid the complex environment, we continue to prioritize cost control.
Speaker 5: a key component of our strategy throughout 2022.
Speaker 5: improved our supply chain efficiency and product design, and adjusted our pricing to mitigate the impact of these external influences.
Speaker 5: In the fourth quarter, we delivered net revenue of RMB 340 million.
Speaker 5: As I mentioned, our performance was negatively affected by the pandemic and the erosion from illegal products resulting from the cracks of implementing the new regulation.
Speaker 5: with respect to COVID.
Speaker 5: Around 40% of the regions, including Henan, Hebei, Guizhou, Shandong, Yunnan, Jilin, Hainan, Jiangxi, etc. suspended their orders for nearly one month during the fourth quarter because of pandemic-related disruptions.
Speaker 5: Meanwhile, offline traffic decreased substantially due to lockdowns and the massive wave of infections nationwide.
Speaker 5: significantly impacting ourselves.
Speaker 5: Encouragingly, we saw offline traffic gradually beginning to recover as the peak wave of infections passed.
Speaker 5: The second factor was illegal flavored products.
Speaker 5: Per the national standards, only tobacco flavoured products may be sold in licensed retail stores as of October 1st.
Speaker 5: We strictly comply with the regulations and have maintained our leading position in the organized market. 1
Speaker 5: However, our sales have been affected by illegal non-tobacco flavored products, as certain consumers are slow to adopt GB products, while non-tobacco flavored products remain available.
Speaker 5: on the bright side.
Speaker 5: Governments across the country have increased their efforts to combat these illegal products.
Speaker 5: We are pleased to see an increase in consumer acceptance among consumers who have switched to GB products.
Speaker 5: For the full year, our net revenue fell 37% year-over-year to RMB 5.3 billion.
Speaker 5: The decrease was mainly due to the suspension of new product launches and store expansion during the transition period and the discontinuation of older products in the second half of 2022.
Speaker 5: The decrease was mainly due to the suspension of new product launches and store expansion during the transition period and the discontinuation of older products in the second half of 2022. Next, growth profit.
Speaker 5: We delivered a gross profit of approximately RMB 148 million in the fourth quarter of 2022.
Speaker 5: compared with RMB 766 million in the same period last year.
Speaker 5: Our gross margin increased by 3.4 percentage points year over year to 43.6 percent.
Speaker 5: in the fourth quarter, thanks to the improvement of our supply chain efficiency.
Speaker 5: and a decrease in inventory provision.
Speaker 5: However, the gross margin declined by 6.4 percentage points quarter over quarter, mainly due to the November implementation of a 36% excise tax on the e-favor product.
Speaker 5: As I mentioned, we have adjusted our pricing, product designs, and supply chain accordingly, and achieved meaningful results.
Speaker 5: We will continue to seek other means to alleviate the impact further.
Speaker 5: On a four-year basis, our gross profit was RMB 2.3 billion compared with the RMB 3.7 in the prior year.
Speaker 5: Growth profit margin remains stable at 43%, mainly because an increase in inventory provision offset our improvements to supply chain efficiency.
Speaker 5: Moving on to cost control, which has been our strategic focus throughout the year. Our efforts in 2022 were remarkably successful and could save us more than RMB 141 million annually going forward.
Speaker 5: In the fourth quarter, our operating expenses were RMB 620.4 million compared with RMB 231.5 million in the same period of 2021.
Speaker 5: The increase in operating expenses was primarily due to the change in share-based compensation expenses as a result of our price fluctuation.
Speaker 5: including share-based compensation, our non-GAAP operating expenses will RMB 146 million in the fourth quarter.
Speaker 5: a decrease of 23% year over year.
Speaker 5: For full year 2022, operating expenses were RMB1.2 billion in 2022, a decrease of 10%
Speaker 5: from RMB 1.4 billion for the prior year.
Speaker 5: Specifically, our selling expenses decreased by 33% to RMB 348 million in 2022 from RMB 521 million in the prior year.
Speaker 5: Mainly driven by first a decrease in share-based compensation expenses, and second a decrease in branding material expenses.
Speaker 5: General and administrative expenses decreased by 14% to RMB 577 million in 2022 from RMB 673 million in the prior year.
Speaker 5: primarily due to a decrease in share-based compensation expenses.
Speaker 5: R&D expenses increased by 76% to RMB 317 million in 2022, from RMB 180 million in the prior year.
Speaker 5: primarily due to an increase in salaries and welfare benefits, partially offset by a decrease in share-based compensation expenses. Excluding share-based compensation, our non-GAAP operating expenses were RMB 1.1 billion in 2022, down 6.5 percent, and up 6.5 percent.
Speaker 5: year over year. We will continue to concentrate on cost control in 2023.
Speaker 5: Now turning to profitability. Thanks to our effective cost management and strong execution, we maintain a healthy level of profitability during 2022. Our non-GAAP net income was RMB 250 million in the fourth quarter of 2022.
Speaker 5: compared with RMB 537 minutes in the same period of 2021.
Speaker 5: non-GAAP basic and diluted net income per ADS were RMB 0.188 and RMB 0.18.
Speaker 5: 6, respectively, in the fourth quarter of 2022.
Speaker 5: Compared with non-GAAP basic and diluted net income per ADS of RMB 0.398 and RMB 0.394 respectively in the same period of 2021.
Speaker 5: For the full year 2022, our non-GAAP net income was RMB 1.6 billion and non-GAAP margin improved slightly by 3.1%p.
Speaker 5: to 29.5% in 2022. non-GAAP basic and diluted net income per ADS were RMB 1.218 and RMB 1.210 respectively in 2022.
Speaker 5: Compared with non-GAAP basic and diluted net income per ADS of RMB 0.604 and RMB 1.7,
Speaker 5: 591 respectively in the prior year.
Speaker 5: Moving to our balance sheet, as of December 31, 2022, we had cash and cash equivalents, restricted cash, short-term bank deposits, short-term investments, long-term bank deposits, and long-term investment securities of RMB 15.73 billion.
Speaker 5: compared with RMB 14.86 billion as of December 31st, 2021.
Speaker 5: As we embark upon 2023, we will continue to optimize our operational efficiency and cost control measures, enhancing our agility and ability to compete amid the new regulatory environment. For more information, visit www.fema.gov
Speaker 5: Our strong cash position will also empower us to make quality investments in R&D and product development.
Speaker 5: We believe our company's resilience and solid fondness
Speaker 2: Pardon the interruption everybody, this is the conference operator. It appears that we've lost the speaker line. I will dial back out to them. In the meantime, I'm going to place some whole music in. We ask that you please stay on the line and once again we will rejoin the speakers here momentarily. Thank you.
Speaker 2: And pardon me everybody, this is the conference operator. We have rejoined our speaker location. Please proceed with your presentation. Thank you.
Speaker 5: Sorry, apologies for the line connection. As we embark upon 2023, we will continue to optimize our operational efficiency and cost control measures, enhancing our agility and ability to compete amid the new regulatory environment.
Speaker 5: Our strong cash position will also empower us to make quality investments in R&D and product development.
Speaker 5: We believe our company's resilience and solid fundamentals will enable us to overcome near-term hurdles and thrive in this new era. As always, we remain dedicated to creating long-term, sustainable value for our stakeholders. This concludes our prepared remarks today.
Speaker 5: Please refer to our earnings press release for further details of our fourth quarter and four-year 2022 financial results.
Speaker 5: We will now open the call to questions. Operator, please go ahead.
Speaker 2: Thank you. We will now begin the question and answer session. To ask a question, you may press star 1 on your touch-tone phone.
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Speaker 2: Today's first question comes from Lydia Lincoln at Citi. Please go ahead.
Speaker 6: Hi, management. Thanks for the presentation. This is Lydia from CTO Research. So I have two questions here. The first one is, could you share about your recent trend like in January and also February and what's the user feedback on your new products and also in prices?
Speaker 6: Given the reopening and also government efforts on the counter like the illegal products, how do you expect your demand will recover to which level this year? This is my first question. My second question is on the modern side. So as a result of the price increase, adjustment along the value chain and also like the...
Speaker 6: Also including consumption tax impacts. So how do you actually expect your margin trends this year and also in the long term? Thank you.
Speaker 3: Sure, thank you very much, Lydia, for your questions. So the first one is about the how demand will involve and also the user feedback. And the second one is mainly on the consumption tax and how's our model trends. So regarding the first one, which is the...
Speaker 3: demand outlook and also the user behavior. So we recently do see a sequential improvement month over month and we believe there are a few reasons. So the first one is about conversion. As users consume their pre-GB products...
Speaker 3: So they will naturally purchase a CD product that's produced by us, as E-mail products have been their major source of nicotine consumption.
Speaker 3: The second is the launch of more SKUs as we have gradually launched more SKUs with various commercial flavors to the market.
Speaker 3: So users could be more accessible to find their preferred choice of tobacco flavor cartridge.
Speaker 3: Regarding our full year outlook and also the level of recovery, to be honest, I think right now it's still very early and difficult to provide an accurate quantitative estimate for reasons that we mentioned earlier in the pre-march.
Speaker 3: The availability of illegal products to a certain extent has delayed the conversion process while users switching from pre-GB products to GB products that comply with the national standards.
But recently we do see there are improvements as the SDMA has initiated a campaign to combat non-GB illegal products on a larger scale and we truly supported of such campaign. So we do see and expect to see more users switching to tobacco flavored products.
score, i.e. the MPS, have been improving. One's users have been more frequently using the product.
and also the launch of more SKUs with various tobacco flavors. Having a range of product offerings could further enhance our product's MPS.
In terms of our pricing, we have also made the first price adjustment on our expected selling price and also the suggested retail price following the impose of consumption test in November .
So most of our users have adapted to the change given that our products are their necessity. But we also see that there are a small portion of users, that the pricing may be a bit high for them. We also consider our ongoing supply chain efficiency improvements and also these user needs.
So we have to adjust our product pricing for certain FQ starting in April and also we have provided various product offerings with various price points including the entry-level products like TingYoo to be more accessible for products by bringing them to market in more provinces.
For example, we offered Xingyu in 23 provinces in January this year versus 16 provinces in last year's November . So we do see a recovery in demand.
And regarding your second question is about the consumption tax impacts and also the margin trend. Our GPM actually fell by 6.4%, quarter over quarter last quarter, mainly due to the impose of consumption tax which took effect on November 1st.
So investors and analysts could see a more full picture regarding the effects of our consumption tests in the first quarter of 2023.
And of course, we have already taken some steps to make it impact. So first, we have adjusted our expect-present price.
Second, we have continued to improve our supply chain efficiency and product design to lower our variable unit cost.
So these two initiatives have helped us mitigate the impacts due to the importance of consumption tests.
Although we have adjusted the price and lowered our unit cost to partially protect our growth margins, we would like to remind analysts and investors that we also have incurred fixed costs like depreciation in line items of our cost of revenue. So these impacts attributable to our fixed costs depend on the level of recovery in our routines around our hair and ratings.
In the short and medium term, we believe our growth margin will gradually improve, many due to the sales volume recovery.
In the long run, we will continue to improve our supply chain efficiency and product mix to further strengthen our modern profile. Thank you very much.
Thank you. And our next question today comes from Charlie Chen at China Renaissance. Please go ahead.
Thank you operator, thank you management. I have two questions as well. The first one actually is a follow up related to the price adjustment. You mentioned that you should have an improving growth margin. I have two questions on this.utter In
Given you have done all those operating efficiencies, how do you see your operating margin going forward? And also, what's the rationale behind this price adjustment, as well as do you have any further plan for price adjustments in the future? So that's related to the price adjustment. And my next question is, how do you see your operating margin going forward?
First one is about the price adjustments and the second one is about the share repurchase. So from the perspective of the absolute amount of our merchandise gross profit before detecting the fixed costs such as DNA and rental costs, so the absolute gross profit amounts per cartridge will decrease by a single digit.
following the price adjustment in April if the unit cost stays the same. In the meantime, our expected selling price per cartridge will decrease by even higher degree post the price adjustments.
Therefore, if we mathematically calculate, our GPM will improve slightly. As our new expectory selling prices will be effective on April 17, 2023, we do not expect to make price adjustments in the real term.
So for the operating margins, it depends on our top-line recovery. Currently, we cannot provide quantitative guidance on margins for this year, but we have already taken steps to improve our efficiency to limit the impact of reduced sales. Taking 2022 as an example, our efforts in...
operating cost savings could save us more than RMB140 million on an annual basis.
And second one is about Sharewrap. As we announced our $100 million sharewrap in December 2021 for a term of two years, we will disclose the exact amount in our 20th filings next month. The Sharewrap program is largely on track with our internal plan.
So our board and management will consistently monitor the capital market conditions and will make the corresponding repurchases from time to time. Thank you for your patience.
Thank you. And our next question today comes from Pei-Heng Liu with CICC. Please go ahead.
Hi there management, this is Liu Peihang at CITC and thank you for your time and the presentation. I have two questions to ask. The first one is how is your recent quality sales volume of the GED standard products exploding the interference of illegal products and could you just show us some outlook for the upcoming recovery trend?
Thank you for your question Peihang. So the first one is mainly on the sales due to the impact of illegal products. And the second one is about the price adjustment, what's the impact on our GP. So I think it's difficult for us to estimate.
the impact due to illegal sales as these products are sold on the black market and especially these products are non-compliant and these entities do not pay for any tax and Therefore they don't transact even on the national transaction platform.
That's why I think it's difficult for us to estimate their volume and also the impact on our sales. And looking at the sales outlook for a year, if these illegal products could be mitigated on the market, what we can share on this stage is that the stores which only sell GB products, for example, like our direct-own stores, we could see that in recent months their sales per store has been gradually improving.
However, definitely these stores are impacted by the nearby stores that sell illegal products. So we think the recovery will be even faster than our observance if these illegal products have limited data from the market.
And the second question is about the price adjustments that will be effective in April 2023. The main reason behind the price adjustment is that we have seen that our supply chain efficiency has been further improved, which provides some room for us to make price adjustments.
Therefore, we decide to adjust our expected selling price to better help our retailers to navigate the hard times alongside us. After our expected selling price adjustments, their gross profit per target is increased, generating higher profits at the end.
Meanwhile, different we have four product lines with various price points. The price adjustments are designed to make the gross profit margins for each series more reasonable from the retailer's point of view. This will better incentivize retailers to promote our various series of our GD products. Lastly, we would like to make our products more accessible to our customers.
to turn the call back over to the company for closing remarks.