Q2 2024 FlexShopper Inc Earnings Call

Speaker Change: After the speaker's remarks, there will be a question and answer session. If you would like to ask a question during this time, simply press star followed by the number 1 on your telephone keypad.

Operator: I would like to ask a question during this time. Simply press star followed by the number one on your telephone keypad. If you would like to withdraw your question, press star one again. Thank you.

Carlos Sanchez: I would now like to turn the conference over to Carlos Sanchez, Investor Relations. You may begin.

Speaker: Thank you.

Carlos Sanchez: Thank you, and good morning. Welcome to FlexShopper's second quarter 2024 financial results conference call. With me today are Russ Heiser, our Chief Executive Officer, and John Davis, our Chief Operating Officer. Our earnings release and SEC filings can be found in our Investor Relations section of our website. We will be available for Q&A following today's prepared remarks for the quarter ended June 30th, 2024. These statements reflect management's current beliefs, assumptions, and expectations and are subject to a number of factors that may cause actual results to differ materially. I will now turn the call over to our CEO, Russ Heiser. Thank you, Carlos.

Speaker Change: Thank you and good morning, welcome to <unk> second quarter 2024 financial results Conference call with me today are Russ Heiser, our Chief Executive Officer, and John Davis, Our Chief operating Officer.

Speaker: And good morning. Welcome to FlexShopper's second quarter 2024 financial results conference call. With me today are Russ Heiser, our chief executive officer, and John Davis, our chief operating officer. We issued an earnings release yesterday, which will be referencing during today's call. Our earnings release and SEC filings can be found in our Investor Relations section of our website.

Russ Heiser: In addition, we offer diverse payment solutions to customers directly through our website, as well as through partnerships with leading e-commerce and brick-and-mortar retailers in the automotive electronics and pawn segment. There are several important components of the marketplace we have created that I'd like to review today. We have partnered with multiple technology and funding partners to provide flexible payment solutions to any customer that engages with us directly or through one of our merchant partners. The technology we have created seamlessly routes applications through our network to find a payment solution for our customers' unique credit profiles.

Russ Heiser: We have made significant investments over the past year upgrading our digital resources, partners, and systems to support our internal underwriting, collections, and account servicing capabilities. Not only does our tech-enabled platform create value for our customers through a fast and convenient application process, but it also allows FlexShopper to proactively manage risk and enhance the effectiveness of our marketing initiatives. We have recently added new capabilities that allow customers on our FlexShopper.com website to receive payment options that fit their credit profile.

Speaker Change: Issued an earnings release yesterday, which we'll be referencing during today's call.

Speaker Change: Our earnings release, and SEC filings can be found on our Investor Relations section of our website, we will be available for Q&A. Following today's prepared remarks.

Speaker: We will be available for Q&A following today's prepared remarks before we begin. I would like to remind everyone that this call will contain forward-looking statements regarding future events and financial performance, including statements regarding our market opportunity, the impact of our growth initiatives, and future financial performance. These statements should be considered in conjunction with cautionary statements and our earnings release and the company's most recent periodic SEC reports, including our annual report and quarterly report, thank you for the quarter ended June 30 of 2024. These statements reflect management, current beliefs, assumptions, and expectations and are subject to a number of factors that may cause actual results to differ materially from those statements.

Speaker Change: Before we begin I would like to remind everyone that this call will contain forward looking statements regarding future events and financial performance, including statements regarding our market opportunity the impact of our growth initiatives and future financial performance. These statements should be considered in conjunction with cautionary statements in our earnings release.

Speaker Change: In the company's most recent periodic SEC reports, including our annual report and quarterly report 10-Q.

Speaker Change: For the quarter ended June 32024. These statements reflect management's current beliefs assumptions and expectations and are subject to a number of factors that may cause actual results to differ materially.

Speaker: Except as required by law, we undertake no obligation to publicly update or revise any of these statements, whether as a result of new information, future events, or otherwise.

Speaker: During today's discussion over financial performance, we will provide certain financial information that contains non-GAAP financial measures under SEC Rule. These include measures such as EBITDA, net income, and adjusted net income. These non-GAAP financial measures should not be considered replacements and should be read together with our GAAP. Reconciliation for these measurements and certain additional information are also included in today's earnings release, which is also available on the investor section of our website.

Speaker: This call is being recorded, and a webcast will be available for replay on our investor section of our website.

Russ Heiser: I will now turn the call over to our CEO, Russ Heiser. Thank you, Carlos. Thanks to everyone joining us for this morning's call to review our second quarter performance.

Russ Heiser: As I briefly mentioned earlier, we also continue to add more SKUs and product categories to the FlexShopper site to gain a larger share of our customer spend. We continue to expand in the furniture category supported by LTL Freight Shipping, and we have launched personal luxury categories such as handbags, sunglasses, and watches. In addition, we have recently launched a microsite focused on electronics, with many additional sites in the works to have a greater reach than the single FlexShopper.com marketplace site. It is important to note that we do not take inventory of any products offered on our websites.

Russ Heiser: I'll start today's call with an update on the growth strategies we are pursuing, and then we'll turn the call over to JD, who will discuss our operations and financial results in more detail before we take your questions. I'm pleased to report that FlexShine has produced a strong quarter of year-over-year growth, with total revenues increasing by over 29%. In addition, profitability increased significantly as we experienced a 90% expansion in gross profit. Adjusted EBITDA increased from approximately 300,000 in the 2023 second quarter to almost 5 million in the 2024 second quarter. This is the highest second quarter adjusted EBITDA level in two years.

Russ Heiser: Overall, our 2024 second quarter performance reflects the success of the long-term strategies we are pursuing to drive profitable growth and to create lasting value for our shareholders. It also demonstrates the differentiated platform we have created and the value we provide to our retail customers and B2B partners. We have pursued strategies to expand our financing options, which have resulted in the full suite of payment solutions within our digital marketplace. Today, our platform consists of traditional lease-to-own offerings, unsecured consumer loan products, and a traditional e-commerce retail business with a growing range of financing options. In addition, we offer a diverse payment solutions to customers directly through our website, as well as through partnerships with leading e-commerce and brick-and-mortar retailers in the automotive electronics and pawn segments.

Speaker Change: Term strategies were pursuing to drive profitable growth and to create lasting value for our shareholders.

Speaker Change: <unk> demonstrates a differentiated platform, we have created and the value we provide to our retail customers and <unk> partners.

Speaker Change: We have pursued strategies to expand our financing options, which have resulted in a full suite of payment solutions within our digital marketplace.

Speaker Change: They are platform consists of traditional lease to own offerings unsecured consumer loan products and a traditional e-commerce retail business with a growing range of financing options.

Speaker Change: In addition, we offer a diverse payment solutions to customers directly through our website as well as through partnerships with leading ecommerce and brick and mortar retailers in the automotive electronics and pawn segments.

Russ Heiser: There are several important components to the marketplace we have created that I like to review today. We have partnered with multiple technology and funding partners to provide flexible payment solutions to any customer that engages with us directly through one of our merchant partners. The technology we have created seamlessly routes applications through our network to find a payment solution for our customer's unique credit profile. We have made significant investments over the past year upgrading our digital resources, partners, and systems to support our internal underwriting, collections, and account service and capabilities. Not only does our tech-enabled platform create value for our customers through a fast and convenient application process, but it also allows Shopper to proactively manage risk to enhance the effectiveness of our marketing initiatives.

Russ Heiser: We have developed strategic relationships with distributors and manufacturers who drop ship products directly to customers, and our technology capabilities offer retail partners. As a result, since the end of Q1 2024, the number of retail storefronts has increased by 150 by the end of the second quarter. Additionally, we expect 500 incremental retail storefronts will launch in the second half of 2024. As you can see, we have a very robust and active pipeline of new potential enterprise-level partnerships that are being discussed as other similar payment providers tighten their lending requirements.

Speaker Change: There are several important components of the marketplace. We have created that I'd like to review today, we have partnered with multiple technology and funding partners to provide flexible payment solutions to any customer that engages with us directly or through one of our merchant partners and technology. We have created seamlessly routes applications through our network and find a payment solution for our customers unique.

Speaker Change: Credit profile, we've made significant investments over the past year upgrading our digital resources partners and systems to support our internal underwriting collections and account servicing capabilities.

Speaker Change: Not only does our tech enabled platform create value for our customers through a fast and convenient application process, but it also allows for like shopper to proactively manage risk and enhance the effectiveness of our marketing initiatives.

Russ Heiser: We have recently added new capabilities that allow customers on our FlexShopper.com website to receive payment options that fit their credit profile. In conjunction with this, we have brought in the product disortment available for sale on FlexShopper.com. This expanded marketplace is resonating with consumers and broadens our addressable market to serve more customers regardless of their credit score. Since launching these capabilities during the 2024 first quarter, we have seen steady growth and retail revenue increase from 780,000 for the quarter and in March 31st, 2024, to 1.4 million for the quarter ended June 30th, 2024. In addition, since its launch, we have seen consistent growth in monthly retail revenue. As the confidence in our capabilities increases, we expand our marketing spend to drive traffic and pursue opportunities to improve conversion.

Speaker Change: We've recently added new capabilities that allow customers on our flex shopper dot com web site to receive payment options that fit their credit profile.

Speaker Change: In conjunction with this we have broadened our product assortment available for sale and flicked shopper Dot com.

Speaker Change: This expanded marketplace is resonating with consumers and broadens our addressable market to serve more customers regardless of their credit score.

Speaker Change: Watching these capabilities during the 2020 for first quarter, we have seen steady growth in retail revenue increase from 780000 for the quarter ended March 31, 2024 to $1 4 million for the quarter ended June 32000, 2020 or <unk>.

Speaker Change: In addition, since its launch we have seen consistent growth in monthly retail revenue as the confidence in our capabilities increases, we expand our marketing spend to drive traffic and pursue opportunities to improve conversion.

Russ Heiser: Based on our recent performance and the strategies we're pursuing to grow the FlexShopper marketplace, we expect retail revenue and gross profits continue increasing over the coming quarters. As I briefly mentioned earlier, we also continue to add more SKUs and product categories to the FlexShopper site to gain a larger share of our customer spend. We continue to expand in the furniture category, supported by LTL freight shipping, and we have launched personal luxury categories such as handbags, sunglasses, and watches. In addition, we have recently launched a microsite focused on electronics with many additional sites in the works and have a greater reach than the single FlexShopper.com marketplace site.

Speaker Change: Based on our recent performance and the strategies, we're pursuing to grow the flip shopper marketplace weeks makes retail revenue and gross profit to continue increasing over the coming quarters.

Speaker Change: As I briefly mentioned earlier, we also continue to add more skus and product categories to the flex shop, our site to gain a larger share of our customer spend.

Speaker Change: We continue to expand in the furniture category supported by L. T. L freight shipping and we have launched personal luxury categories, such as handbags sunglasses and watches. In addition, we've recently launched some micro site focused on electronics with many additional sites in the works and have a greater reach and the single flex shopper Dot com marketplace site.

Russ Heiser: It is important to note that we do not take inventory of any products offered on our websites. We have developed strategic relationships with distributors and manufacturers who drop ship products directly to customers. We believe this provides us with a competitive advantage by eliminating inventory risks and reducing the capital requirements of our business.

Speaker Change: It is important to note that we do not take inventory of any products offered on our websites. We have developed strategic relationships with distributors and manufacturers, who drop ship products directly to customers.

Speaker Change: We believe this provides us with a competitive advantage by eliminating inventory risks and reducing the capital requirements of our business.

Russ Heiser: This in turn allows us to invest capital to support our technology roadmap, marketing programs, and loan and lease growth. In addition to our direct-to-consumer offerings, we continue to add retail partnerships with regional and national retailers. We believe our financing solutions and technology capabilities offer retail partners with a seamless opportunity to add incremental sales to their business. As a result, since the end of Q1 2024, the number of retail storefronts has increased by 150 by the end of the second quarter.

Speaker Change: This in turn allows us to invest capital support our technology roadmap marketing programs and loan and lease growth.

Speaker Change: In addition to our direct to consumer offerings, we continue to add retail partnerships with regional and national retailers, We believe our financing solutions and technology capabilities of our retail partners with a seamless opportunity to add incremental sales to their business.

Russ Heiser: Additionally, we expect 500 incremental retail storefronts will launch the second half of 2024. As you can see, we have a very robust and active pipeline of new potential enterprise-level partnerships that are being discussed as other similar payment providers tighten their lending requirements.

Russ Heiser: As you can see in our financials, marketing spend was up 71% versus the same quarter in 2023, reflecting strategic investments to ramp up marketing and grow total flex shopper fundings as well as retail revenue. Total lease funding approvals from this marketing activity and retail partner door expansion has resulted in doubling or total lease funding approvals this quarter versus the same period last year. Marketing strategies underway include product category specific microsites, expanding use of AI and customer targeting, and outbound credit tier prospecting to attract a broader mix of credit types to the marketplace.

Russ Heiser: As you can see in our financials, marketing spend was up 71% versus the same quarter in 2023, reflecting strategic investments to ramp up marketing and grow total FlexShopper funding as well as retail revenues. In the past 12 months, our conversion rate has been under 1% of unique website visitors.

Russ Heiser: The final growth objective I'd like to review today is the significant opportunity to increase customer conversion. The past 12 months, our conversion rate has been under 1% of unique website visitors. We're pursuing multiple strategies to enhance our conversion, which we believe provides us with opportunities to significantly grow our revenue, especially with higher year-over-year funding approval levels. This will be in large part driven by expensive payment solutions available to our customers.

Russ Heiser: We're pursuing multiple strategies to enhance our conversion, which we believe provides us with opportunities to significantly grow our revenue, especially with higher year-over-year funding approval levels. This has been increasingly focused on enhancements to our risk-based pricing to balance the cost to the consumer versus optimizing consumer engagement. This requires significant enhancements to our fraud algorithms in order to grow a portfolio that produces the correct level of asset return.

Russ Heiser: Looking at the retail lending environment in more detail, our non-prime consumer continues to face headwinds from the macroeconomic environment. This has been increased focused on enhancements to our risk-based pricing to balance the cost to the consumer versus optimizing consumer engagement. This is required significant enhancements to our fraud algorithms in order to grow portfolio that produces the correct level of asset returns.

Russ Heiser: As JD will discuss in more detail, our prudent focus on risk management and pricing has created a stable and healthy portfolio that we believe will allow us to gain market share as other lenders and LTO providers continue to tighten standards. As you can see, our efforts over the past year to transform FlexShopper are producing strong growth and increased levels of profitability. FlexShopper is supported by market-leading payment solutions and best-in-class technology capabilities, which are protected by multiple patents and pending patents.

Russ Heiser: As JD will discuss in more detail, our prudent focus on risk management and pricing has created a stable and healthy portfolio that we believe will allow us to gain market share as other lenders and LTO providers continued to tighten standards.

Speaker Change: Market share as other lenders and L. T O providers continued to tightened standards.

Russ Heiser: As you can see, our efforts over the past year to transform FlexShop are producing strong growth and increased levels of profitability. FlexShop are supported by market leading payment solutions and best-in-class technology capabilities, which are protected by multiple patents and pending patents. In addition, we have a strong and experienced team of associates that are committed to creating value for our customers, partners, and shareholders.

Speaker Change: As you can see our efforts over the past year to transform <unk> shop are producing strong growth and increased levels of profitability like shopper supported by market, leading payment solutions and best in class technology capabilities, which are protected by multiple patents and pending patents.

In addition, we have a strong and experienced team of associates that are committed to creating value for our customers partners and shareholders. We believe we have created a unique asset light and defensible business model I'm excited by the direction Flex shopper is headed with this overview I will hand, the call over to John Davis to dive into the Companys second quarter performance.

Russ Heiser: We believe we have created a unique asset-light and defensible business model.

Russ Heiser: We believe we have created a unique asset-light and defensible business model. I'm excited by the direction FlexShopper is headed. With this overview, I'll hand the call over to John Davis to dive into the company's second quarter performance.

Russ Heiser: I'm excited by the direction FlexShopper is headed.

Russ Heiser: With this overview, I'll hand the call over to John Davis to dive into the company's second quarter performance. Thanks, Russ.

John Davis: Thanks Russ.

John Davis: As I've stated on prior calls, our long-term plan for our lease business consists of three key items. First, we want to improve overall asset quality from the more challenging time periods for removal of government stimulus, reduced savings, and higher consumer price inflation caused a deterioration in pain performance. Second, we want to continue to roll out our online retail strategy where we realize product margin revenue on the products we sell on our FlexShopper.com marketplace. And third, we want to take these quality originations and growth.

John Davis: As I have stated on prior calls our long term plan for our lease business consists of three key items.

John Davis: First we want to improve overall asset quality from the more challenging time periods for removal of government stimulus reduced savings.

Speaker Change: Higher consumer price inflation caused the deterioration in payment performance.

John Davis: Second, we want to continue to roll out our online retail strategy where we realize product margin revenue on the products we sell on our FlexShopper.com market. Approved asset quality drove a $3.7 million benefit in the second quarter provision compared to the same period last year, enabled by our FlexShopper.com platform.

Speaker Change: Second we want to continue to rollout our online retail strategy, where we'd realized product margin revenue on the products, we sell in our <unk> shopper dot com marketplace.

Speaker Change: Third we want to take these quality originations and grow them.

John Davis: Our strong second quarter revenue growth and the significant improvement and profitability demonstrates the progress we are making executing against these strategies. On asset quality, the provision for doubtful accounts as a percentage of gross lease billings and fees was 22.5% in Q2 of 2024. This compares to 33.4% in Q2 of 2023, which is over 1,000 basis point improvement for a 32.6 reduction year of year. Approved asset quality drove a 3.7 million dollar benefit in the second quarter provision compared to the same period last year. New originations continue to demonstrate favorable early payment performance versus the same period last year, which suggests provision levels should continue its year-rear favorability, absent any unforeseen short-term macroeconomic impacts.

Speaker Change: Our strong second quarter revenue growth and a significant improvement in profitability demonstrates the progress we are making executing against these strategies.

John Davis: Regarding our online retail strategy, we continue to realize the benefits of introducing product margins to our business, enabled by our FlexShopper.com marketplace. Our depreciation in impairment of lease merchandise cost as a percentage of gross lease billings and fees continues to improve and was 39.9% in Q2 of 2024 compared to 44.6% in the same quarter last year. The $636,000 year-rear benefit in depreciation in impairment of lease revenue cost was driven by product margin on good sold and is recognized over the term of the lease. In addition, I am pleased to report that our second quarter gross profit expanded 90% year-rear.

John Davis: Our depreciation and impairment of lease merchandise cost as a percentage of gross lease billings and fees continues to improve and was 39.9% in Q2 of 2024, compared to 44.6% in the same quarter last year. The $636,000 year-over-year benefit in depreciation and impairment of lease revenue cost was driven by product margin on goods sold that is recognized over the term of the lease. Significant growth in gross profit and gross margin is a direct result of the strategies we are pursuing to capture retail revenue and margin.

John Davis: This produced a 50% gross margin in Q2 of 2024 compared to 34% in Q2 of 2023. The significant growth in gross profit and gross margin is a direct result of the strategies we are pursuing to capture retail revenue in margin.

John Davis: We now offer multiple payment solutions on our marketplace. It provides more options for customers to transact on the marketplace with an offer that fits their credit profile and what they can obtain from another credit provider. We are working to expand this panel of payment providers to attract a broader range of customers that should increase interest and subsequently sales on FlexShopper.com. We are planning on adding a large prime credit issue later this year in time for the Q4 holiday season and are working on specific partners to fill in multiple segments of our credit stack.

John Davis: We are working to expand this panel of payment providers to attract a broader range of customers, which is driven both by expanded marketplace activity on our marketplace and growth within our partnership point of sale channel. First half lease funding approvals were 69.9% higher year-over-year, so the rate of higher lease funding approvals growth accelerated in Q2 versus Q1. Net revenue for our state-licensed loan business declined 10% year-over-year as we focus on profitability and managing risk in this business. We stopped originating new loans into this portfolio last year since our bank partner chose to exit the high APR business.

John Davis: Our performance during the second quarter continues to show positive trends in improving levels of profitability. As a result, we continue to strategically invest in the opportunities to drive revenue growth while maintaining robust asset quality. FlexShopper lease origination dollars grew again year-over-year in Q2, which has been driven by expanded marketplace activity on our marketplace, as well as growth within our partnership point-of-sale channel. We launched a new partnership in Q1 within the tire space, and this rollout is running ahead of our expectation. We have a growing pipeline of new potential partnerships and expect that this is an additional tailwind for origination growth over the coming quarters.

Speaker Change: To show positive trends and improving levels of profitability.

Speaker Change: As a result, we continue to strategically invest in the opportunities to drive revenue growth, while maintaining robust asset quality.

Speaker Change: Flex shopper lease originations grew again year over year in Q2.

Speaker Change: Which has driven both by expanded marketplace activity on our marketplace as well as growth within our partnership point of sale channel.

Speaker Change: We launched a new partnership in Q1 within the tire space. This rollout is running ahead of our expectations.

Speaker Change: We have a growing pipeline of new potential partnerships.

Speaker Change: This is an additional tailwind for origination growth over the coming quarters.

John Davis: Total lease funding approvals were 102.2 percent higher year-rear at 74.8 million in Q2, 24, 2024 versus 37.0 million in Q2 of 2023. First half, lease funding approvals were 69.9 percent higher year-rear, so the rate of higher lease funding approvals growth accelerated in Q2 versus Q1.

Speaker Change: Total lease funding approvals were 102, 2% higher year over year at $74 8 million in Q2, 2024 versus $37 1 million.

Speaker Change: Q2 of 2023.

First half lease funding approvals were 69, 9% higher year over year.

Speaker Change: So the rate of higher lease funding approvals growth accelerated in Q2 versus Q1.

John Davis: Net revenue for our state license loan business is declining 10% year-to-year as we focus on profitability and managing risk in this business. Additionally, we have seen better-than-expected collections on our bank partner loan portfolio, which resulted in 223% higher loan net revenue from an increased fair value assumption in purchasing the partnership interest from our bank partner. We stopped originating new loans into this portfolio last year since our bank partner chose to exit the high APR business. However, we are actively pursuing a new bank partner to bring this back to our list of options to better serve our retail partners and customers.

Speaker Change: Net revenue for our state license loan business declined 10% year over year.

Speaker Change: As we focus on profitability and managing risk in this business.

John Davis: We combined results of these activities produced a material increase in the adjusted Ebidot, which expanded from $297,000 in Q2 of 2023 to $4.9 million in Q2 of 2024. As a percentage of total revenue are adjusted ebidot margin as 15.5% versus compared to 1.2% in the same period last year. We believe the strategies we are pursuing to bind with favorable asset quality will be supportive of our adjusted Ebidot margin for the remainder of 2024.

John Davis: The combined results of these activities produced a material increase in adjusted EBITDA. We believe the strategies we are pursuing, combined with favorable asset quality, will be supportive of our adjusted EBITDA margin for the remainder of 2024, and expand on the online retail opportunity that is in front of us. We will remain vigilant in regards to signs of any potential future economic slowdown. We continue to seek customer interest in shopping within our channel, continued job growth, and low unemployment rates, as well as stabilizing consumer prices. I want to thank our team for the hard work and results and look forward to what we can achieve in 2024 and beyond.

John Davis: Our strategic plan remains in place, which is to continue to grow our lease and loan business with favorable asset performance that we are seeing. We expand on the online retail opportunity that is in front of us.

John Davis: We will remain vigilant in regards to signs of any potential future economic slowdown. We continue to seek customer interest in shopping within our channels. We continue to draw further and low unemployment as well as stabilizing consumer prices.

John Davis: I want to thank our team for the hard work and results and look forward to what we can achieve in 2024 and beyond.

Operator: With that, let me turn the call over to our operator for any questions that we may have. Thank you. We will now begin the question and answer session. If you have dialed in and would like to ask a question, please press star one on your telephone keypad to raise your hand and join the queue. If you would like to withdraw your question, simply press star one again.

Operator: If you are called upon to ask a question in our listening via loudspeaker on your device, please pick up your handset and ensure that your phone is not on mute when asking your question.

Operator: If you are called upon to ask a question and are listening via loudspeaker on your device, please pick up your handset and ensure that your phone is not on mute when asking your question. And your first question comes from the line of Scott Buck of H.C. Wainwright. Please go ahead.

Scott Buck: And your first question comes from the line of Scott Buck of HC Wainwright. Please go ahead. Hi, good morning, guys. Thanks for taking my questions.

Scott Buck: Hi, good morning, guys. Thanks for taking my questions. I think total lease funding approvals is a new metric you're providing. Can you give just a little bit of color on why the change from total fundings and then, if possible, what were the actual fundings in the quarter?

Russ Heiser: I think total lease funding approvals is a new metric you're providing. You give just a little bit of color on why the change from total fundings and then, if possible, what were actual fundings in the quarter? Sure. Scott, give me a second to compile actual fundings. But in terms of switching the metric, given that a lot of our customers are getting approvals and then essentially using, maybe not, you know, make it clear that we're putting a lot of approvals out there and then it's a matter of just when those consumers decide to convert. Okay, that makes sense, Russ.

Speaker Change: It was out there and then it's a matter of just when those consumers decided to convert.

Russ Heiser: Okay, that makes sense to us.

Speaker Change: Okay.

Speaker Change: That makes sense for us.

John Davis: And then, is it possible to get an update on what's going on with the microsites, you know, kind of where you are with that process and then roll out. Sure, this is John. So we are live with our first microsite, which focuses on gaming and electronics, and we've invested in some technology that allows us to leverage our back-end infrastructure on fulfillment and accessing our various product catalogs, and plan to launch another two microsites in different categories at the end of this year, you know, before the holiday season. So generally, what we're trying to do with the microsite strategy is to be more specific in a category, to be able to provide more focused content, which then gives us better marketing efficiency, better relevance when it comes to online searching, and a bit more information for customers that might be a bit more specific to the category versus our generic FlexShopper marketplace.

Speaker Change: And then is it possible to get an update on what's going on with the micro sites, you know kind of where you are with that process and rollouts.

John Davis: Sure. This is John So we are live with our first microsite, which focuses on.

John Davis: Gaming in electronics and.

John Davis: We've invested in.

John Davis: Some technology that allows us to leverage our backend.

John Davis: Infrastructure on fulfillment and accessing our various product catalogs.

John Davis: And the plan is to launch another two micro sites in different categories.

John Davis: By the end of this year before the holiday season. So generally what we're trying to do with the microsite strategy has to be.

Russ Heiser: be more specific in a category to be able to provide more focused content, which then gives us better marketing efficiency, better relevance when it comes to online searching, and a bit more information for customers that might be a bit more specific to the category versus our generic FlexShopper marketing.

John Davis: To be more specific in a category.

John Davis: To be able to provide more focused content, which then gives us.

John Davis: Better marketing efficiency better relevance when it comes to.

Speaker Change: Online searching.

John Davis: Great, that's helpful, JD.

John Davis: And then last one for me, with the 500 potential new retail locations that for the second half of this year, can you remind us what it typically takes for a new location to mature or actually start generating meaningful volume? Yeah, you know, when it comes to getting those locations online or technology is such that it can be within a couple of days to get it set up, then it's all about training for the local operators of the business, which we have a couple of different models. We have virtual training that we can push out to stores.

John Davis: Within a couple of days to get it set up. Then it's all about training for the local operators of the business, which we have a couple of different models for. We have virtual training that we can push out to stores. We have a team that will go out and do store visits to be able to support that. And then really, the acceptance of the new program is really then kind of dependent on that partnership between the local operator and our team. And as I mentioned in the comments that we had the prepared statement, the partner that we just launched in the fire space has exceeded expectations in generating origination growth. I think you're doing good.

Russ Heiser: We have a team that will go out and do store visits to be able to support that. And then really, you know, the acceptance of the new program is really then kind of dependent on that partnership between the local operator and our team. And as I mentioned in the comments, that we had the prepared statement, the partner that we just launched in the Pirespace has exceeded expectations in generating originations growth. And that's because the leadership team on our partner side has been very engaged and can see the value that this program creates, which serves and underserved credit customer and provides our retail partners with a fairly easy way of generating same store sales cons.

Russ Heiser: So it really kind of depends on leadership on the other side, but we've gotten our process down so that it's really customizable for partner's needs.

Russ Heiser: I think a good measure. 580 stores that were launched at the very tail end of 1Q early 2Q that we discussed on the last call. Within 60 days, they had approximately 80% active rate, meaning that a story completed at least. as JD mentioned, it's really about how management engages with the product and pushes their store employees to use it, but it seems like we continue, over the last year and a half, we continue to see more and more engagement as people understand the value proposition to put their consumers and obviously to the retailer itself, and we just continue to see it outperforming historical norms. Okay.

John Davis: You know, pushes their store employees to use it. But it seems like we continue, you know, over the last year and a half, to see more and more engagement as people understand the value proposition to their consumers and, obviously, to the retailer itself. And we just continue to see it outperforming, you know, historical norms.

John Davis: Okay, and what is the cadence in the second half of the rollout? I mean, are they... back-end weighted or, you know, I guess I'm just trying to figure out how I think about contribution for the second half of this year, or is it more, you know, 2025?

Russ Heiser: What is the cadence in the second half of the rollout? I mean, are they back-end weighted or, I guess I'm just trying to figure out how I think about contribution for the second half of this year or is it more 2025? No, I think the best way to think through it is that most of the retailers don't want to do much between the, we'll say Halloween to New Year's, so think about all of them before the middle of October.

John Davis: No, I think the best way to think through it is that most of the retailers don't want to do much between, we'll say, Halloween and Christmas.

Scott Buck: Okay, perfect. That's helpful, guys. I appreciate the time.

Speaker: Thank you.

Michael Diana: Your next question comes from the line of Michael Diana of Maxim Group. Please go ahead. Okay, thank you. Hey, Russ. So my main question was also about your new metric, Luis funding approvals. So I heard your explanation, which is very good. What's your experience been in your customers actually using the approvals to engage?

Scott Buck: Hey Russ, so my main question was also about your new metric lease funding approvals. I heard your explanation, which is very good. What's your experience been with your customers actually using the approvals to engage?

Speaker Change: Your explanation, which is very good oh, what's what's your experience been.

Speaker Change: And are your.

Speaker Change: Your customers actually using the approvals to to engage.

Russ Heiser: You know, it's, there's a lot of seasonality involved in it, Michael, in terms of, you know, back to school, the Memorial Labor Days, obviously the end of your holidays tend to be when a lot of the engagement takes place. And we view it as a, you know, a demand backlog, and, you know, it's difficult to understand exactly when it'll take place. But over time, we feel like, you know, we end up, you know, seeing, based upon product sets, obviously, you know, tires and what we think of as more, you know, need to have items tend to have a much higher take rate, close to 75%.

Speaker Change: It's.

Speaker Change: There's a lot of seasonality involved in it Michael in terms of.

Michael: Back to school.

Michael: The.

Michael: Memorial Labor days, obviously, the end of year holidays tend to be when a lot of the engagement.

Michael: Takes place and we view it as a.

Michael: <unk> backlog.

Russ Heiser: And, you know, it's difficult to understand exactly when it'll take place, but over time, we feel like... We end up with a dip as low as 30%, but it's more important to just give this marker out there so people understand that we are consistently soliciting new customers, handing out approvals, and, you know, it's really up to the customer and their life cycle as to when they transact.

Michael: And you know it.

Michael: It's difficult to understand exactly what don't take place, but over time, we feel like.

Michael: We ended up.

Michael:

Michael: Seeing based upon product sets, obviously tires and and what we think of it as more need to have items.

Michael: Tend to have a much higher take rates.

Michael: Closer to 75% when it comes to consumer electronics and others.

Russ Heiser: When it comes to consumer electronics and others, it can dip as low as 30%, but it's more important to just give this marker out there so people understand that we are, you know, consistently soliciting new customers, handing out approvals. You know, it's really up to, you know, the customer and their life cycle is to when they transact. Right.

Michael: Ken.

Michael: Dip as low as.

Michael: 30%, but it's more important to just give this marker out there so people understand that.

Russ Heiser: And what's the time period of the approval? It typically has been as short of 90 days, historically, but with some of our underwriting changes, we're extending that out now, understanding that the consumer in this environment is not... job. quite going through some of the ups and downs that were experienced over the past few years.

Russ Heiser: I...

Russ Heiser: Okay, and then on your retail partner locations, do I have it right that you added about 500 in the first half of the year and you expect to add another 500 in the second half? Sure, of course. I think it was 580 from the rollout that was the end of 1Q, beginning of 2Q. There was additional 150 that rolled out in June and then the sort of the low end of expectations for the second half of the year is the 500 that are slated to roll out.

Russ Heiser: Okay, and remind me what were the total locations for you with the 500? I think total with the 500 will end up close to this, short of 5,000. Okay, great. So you added like 25% or more than that in the past will have added in the past in 2024. Right. Yeah, okay, great. All right.

Scott Buck: What will the total number of locations be with the 500?

Russ Heiser: I think the total, with the 500, will end up close to just short of 5,000.

Scott Buck: Yeah. Okay, great. All right. Thank you.

Speaker: Thank you.

Speaker: There are no more questions.

Operator: There are no more questions. I will now turn the conference back over to CEO Russ Heiser for closing remarks.

Russ Heiser: I will now turn the conference back over to CEO Ross Heiser for closing remarks. We appreciate everyone dialing in this morning. I want to thank the team here at FlexShopper for all their hard work over the past quarter, which is evident by our results. We look forward to another great quarter.

Russ Heiser: We appreciate everyone dialing in this morning. I want to thank the team here at FlexShopper for all their hard work over the past quarter, which is evident in our results. We look forward to another great quarter. Ladies and gentlemen, that concludes today's call. Thank you all for joining us. You may now disconnect.

Speaker: Ladies and gentlemen, that concludes today's call. Thank you all for joining. You may now disconnect. Thank you.

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