Q3 2024 Allbirds Inc Earnings Call
Good afternoon ladies and gentlemen and welcome to the All Birds 3rd Quarter 2024 Conference Call.
All participants have been placed in a listen-only mode.
[inaudible]
Speaker Change: Good afternoon, everyone and thank you for joining us. With me on the call today, our Joe Vernachio, CEO and Annie Mitchell, CFO. Before we start, I'd like to remind you that we will make certain statements today that are forward-looking within the meaning of the federal security slugs, including statements about our financial outlook, including cash flow and adjusted EBITDA expectations.
Speaker Change: 2024, full year and Q4 guidance targets.
Speaker Change: Impact and duration of external headlines strategic transformation plan and related plan death. Go to market strategy, transition to a distributed model in certain international markets.
Speaker Change: and anticipated Distributor Model of Rangeman's expected profitability, cost savings target, gross margin estimate.
Speaker Change: Product Plant Online's expectations, marketing strategy and investment, product and brand strategy, and other matters referenced in our earnings release issued today.
Speaker Change: These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially.
Please also note that these forward-looking statements reflect our opinions only as of the date of this call.
Speaker Change: and we undertake no obligation to revise any statements to reflect changes that occur after this call.
Please refer to our SEC filings, including our quarterly report on Form 10-Q for the quarter ended June 30, 2024, for a more detailed description of the risk factors that may affect our results.
Also, during this call, we will discuss non-GAAP financial measures that adjust our GAAP results to eliminate the impact of certain items. These non-GAAP items should be used in addition to and not as a substitute for any GAAP results.
You will find additional information regarding these non-GAAP financial measures and a reconciliation of these non-GAAP measures to their most directly comparable GAAP measures to the extent reasonably available in today's earnings release.
Speaker Change: Now I'll turn the call over to Joe to begin the formal remarks. Joe?
Joe: Good afternoon. Thank you for joining. Q3 was another solid quarter for us with strong execution across our teams with results that matched our expectations.
Joe: We're pleased with our sustained progress and confident in the steps we're taking to advance the business.
Joe: We're gearing up for a faster pace of change in the coming quarters, especially when it comes to product and marketing. Today I'll recap the quarter and share updates on what's ahead.
Joe: starting with the highlights from Q3.
Joe: We recently launched two new products, the TreeGlider performance-inspired shoe and the Lounger Lift, a flip-on designed for women.
Joe: To support the Tree Glider launch, we enlisted wellness expert Melissa Wood Tepperberg, founder of Melissa Wood Health, for an in-person event in our New York Soho store. This activation created engaging social content and positive media coverage.
Joe: helping us reach a wider audience.
Joe: The lounger lift was a top pick on the Today Show's trend report, highlighted as a must-buy for the holiday season.
Joe: We're thrilled with the strong consumer response to these launches, which reinforces our confidence that our upcoming product, set for release in the second half of 2025, will drive future growth.
Joe: As part of our ongoing efforts to optimize our store fleet for profitability, we completed two additional closures, one in Q3 and another shortly after the quarter ended. This brings our total U.S. store closures in 2024 to 15.
Joe: As part of the International Distributors Strategy, we secured two additional agreements, one in Q3 and another in early October. These new distributors will help us expand awareness and reach in strategic markets.
Joe: covering six countries in Latin America and six countries across mainland Europe.
Joe: We are operating with a strengthened foundation and an improved cost structure resulting from our transformation work. We're now in the next phase of our journey.
Joe: Our renewed emphasis on making great product, telling great stories, and providing customers with an engaging shopping experience is propelling the brand forward and positioning us to achieve growth and profitability.
Joe: Let's start with product. We're returning to our roots as a modern lifestyle footwear brand, refocusing on our core tenets of comfort and versatility that have always defined us.
Joe: Our future product lineup brings a new level of modern sophistication that pays homage to our origin story of comfort and sustainability. This next generation offering will begin to hit the market in the second half of 2025.
Joe: In the meantime, we're keeping things fresh with new silhouettes, materials, and colors. It's gratifying to see customers responding positively to our latest releases.
Joe: As mentioned, this includes TreeRunner Go, TreeGlider, Lounger Lift, and Canvas Piper. We've also brought back the TreeTopper by popular demand. And next week we're launching the Lounger Manual.
Joe: Many of these introductions have been strong performers, demonstrating that we are delivering the newness customers want from Allbirds. Additionally, we will be introducing corduroy to our best-selling runner franchise, rolling out more rugged versions of our water repellent collections later this sequence.
Joe: Turning to marketing, it is clear to us that now is the right time to begin reintroducing the Allbirds brand by telling great stories to both loyal customers and new audiences.
Joe: We're on a mission to reinforce our aspirational brand position and rebuild our cultural relevance.
Joe: With a strong lineup of products set to launch in mid-2025, we're beginning to thoughtfully lean into fresh marketing initiatives under our All Birds by Nature brand narrative.
Joe: We're already seeing positive engagement from our campaigns. We expect to build on this momentum in the coming months.
Joe: Soon we will be launching a top-of-funnel strategy to increase brand awareness by partnering with OBB Media and its branded content division Bolded.
Joe: to build a premium digital content series. OBB is well known for creating some of the most successful marketing campaigns in recent history.
Joe: A great example is Cold at Ball, a series they created with Kevin Hart in partnership with Old Spice.
Joe: Our primary focus will be long-form video content, which is emerging as a highly effective strategy for breaking through in today's attention economy.
Joe: We believe our by nature messaging will enable us to convey our values around betterment and celebrate our roots, while the video format will help us build deeper and more meaningful connections.
Joe: More specifically, we will be building a premium digital content series.
Joe: We are preparing to start production with featured partners soon.
Joe: We also have a series of middle funnel initiatives and PR activations planned, some of which are already underway.
Joe: In October, it was announced that Allbirds will become the inaugural footwear partner to Uber Eats Climate Collection. This is a curated selection of eco-friendly brands that will be available for delivery on the app.
Joe: This collaboration will enable us to tap into their user base to increase awareness, making it easier for people to discover Allbirds. When we overlaid Uber Eats users with our store locations, the overlap was significant.
Joe: In California, New York, and Illinois alone, there are 19 million Uber Eats users within delivery distance of our stores.
Joe: We are teaming up with Marriott Envoy on a sweepstakes with cross-channel activations, including email, paid, and influencers.
Joe: Later this month, we'll be celebrating our most comfortable products with a special media and influencer event in New York ahead of the holiday season.
Joe: As we bring fresh, updated products to market and amplify our marketing, it is essential that we provide our customers with an engaging shopping experience across all brand touch points.
Joe: To that end, we're planning improvements to both our e-commerce site and stores in the U.S. that will begin in mid-2025 and take shape throughout the second half of next year.
Joe: Our e-commerce site will be reimagined to make navigation easier to ensure that our storytelling and the overall shopping experience are aligned to our new product architecture and marketing message.
Joe: And our Allbridge store will improve the shopping experience through new product displays, sharper storytelling, and other enhancements, everything from seating and store navigation to flooring and display tables.
Joe: Looking just ahead to the upcoming holiday season, we believe our 2024 product launches and marketing initiatives position us to capture consumer attention.
Joe: We recognize that shoppers will be looking for value and we're planning for relevant promotional moments throughout the season.
Joe: Black Friday and Cyber Monday will be the most significant.
Joe: Importantly, we are well positioned from an inventory perspective and expect our overall promotional activity to be below last year's levels.
Joe: We are confident in our plans and how they're coming together. We're passionate about where we're going as a brand.
Joe: Footwear is a long game, with product cycles taking up to 18 months, but our revitalization is well underway. We're just coming off our fall holiday 2025 sales meeting, which we believe was a resounding success.
Joe: This was the first outside look at the new product architecture we've been talking to you about.
Joe: and the feedback from our external partners was tremendously positive.
Joe: It's great to receive this validation of the product offerings we're planning to bring to market in the coming months. We're working swiftly, making big moves in a short period of time.
Joe: In fact, from a product and marketing standpoint, we've never been sharper.
Joe: Alongside our work on these critical focus areas, we're also staying committed to the foundational aspects of the business. We've made significant progress on cost of goods, expenses, inventory, and cash. You can expect to see continued discipline in these areas.
Joe: Since day one, sustainability has been at the heart of our brand.
Joe: Our latest sustainability report reveals a 22% reduction in our per-unit carbon footprint. Just last week, our Moonshot Zero, the world's first net-zero carbon chute, set to launch early next year, earned a spot on Time Magazine's list of best inventions in 2024.
Joe: True to our core values, we remain committed to making a positive impact on the planet as we work toward both profitability and further carbon reduction.
Joe: It's incredibly gratifying to see the hard work and dedication of our teams across the organization.
Joe: Everyone is aligned, working with speed and diligence toward a shared goal.
Joe: This unity gives us tremendous confidence in our direction.
Joe: We appreciate the continued support of our shareholders and remain focused on advancing our core strategies while staying committed to creating long-term value for all our stakeholders.
Speaker Change: Now I'll turn the call over to Annie to discuss the financials.
Annie Mitchell: Thank you, Joe, and good afternoon, everyone.
Annie Mitchell: The third quarter of 2024 marks another successful quarter of results in line with our expectations.
Annie Mitchell: To Echo Joe, our teams are delivering impressive executions and we are confident in our path forward.
Annie Mitchell: Net revenue for the third quarter totaled $43 million and primarily reflects lower unit sales, partially offset by higher average selling prices within our direct business.
Annie Mitchell: As anticipated, revenue was also impacted by our international distributor transition and retail store closures.
Annie Mitchell: Of note, Q3 is the first quarter in which all five of the direct regions we identified for transition are now operating under a distributor model.
Annie Mitchell: Growth margin expanded 90 basis points versus a year ago to 44.4 percent.
Annie Mitchell: The improvement is primarily attributable to lower freight and duty costs, as well as benefits from our healthier inventory position.
Annie Mitchell: This is in line with the expectations we previously communicated for gross margins in the mid-40s for the full year.
Annie Mitchell: Turning to expenses, we are pleased to see that our cost control actions are continuing to bear fruit.
Annie Mitchell: SG&A dollars, excluding stock-based compensation and depreciation and amortization, total $25 million.
Annie Mitchell: That's down 24% versus a year ago, driven by lower personnel expenses and occupancy costs.
Annie Mitchell: During the quarter, we closed one U.S. door, followed by one additional closure subsequent to quarter end.
Annie Mitchell: That brings us to 15 closures year-to-date, at the high end of our plan.
Annie Mitchell: In connection with store closures, we incurred one-time cash charges of $1.5 million.
Annie Mitchell: We are pleased with the progress on this front, and we will continue to opportunistically evaluate our fleet going forward.
Annie Mitchell: In the fourth quarter, we expect SG&A to be down modestly on a year-over-year basis.
Annie Mitchell: Third quarter marketing expense totaled $10 million, or 23% of net revenue, down 3% on a dollar basis compared to prior year.
Annie Mitchell: We expect total marketing dollars to continue to be down year-over-year in the fourth quarter, with U.S. spend anticipated to be cut.
Annie Mitchell: Notably, we've made the strategic decision to hold back on starting our top of funnel spend in the U.S. until the latter part of Q4.
Annie Mitchell: We believe adjusting the timing of these investments will enable us to generate greater returns as we strive to build brand awareness ahead of our 2025 product launch.
Annie Mitchell: Turning now to the balance sheet and cash flow. The company remains in strong financial conditions with cash and cash equivalents of $79 million and no outstanding borrowings under our $50 million revolver.
Annie Mitchell: We end the quarter with inventory totaling $57 million.
Annie Mitchell: That's down 28% versus a year ago and reflects healthy levels heading into the holiday selling season.
Speaker Change: Thank you for your time. Thank you.
Speaker Change: Our ongoing financial rigor enabled us to narrow our operating cash use to $11 million in Q3, a sequential improvement from $16 million in the second quarter.
Speaker Change: Moving now to full year guidance.
Speaker Change: We're revising our top-line outlook.
Speaker Change: maintaining our growth mark and outlook, and narrowing our adjusted equator range.
Speaker Change: Full year net revenue is expected to be between $187 million and $193 million.
Speaker Change: This guidance range is inclusive of the full year impact on retail store closures, which we were able to execute at the high end of our range.
Speaker Change: and International Transition.
Speaker Change: These structural changes comprise about 40% of our expected year-over-year revenue decline and are estimated at $23 to $28 million of impact.
Speaker Change: Broken Down by Geographical Market
Speaker Change: Full year 2024 U.S. net revenue is expected to be between $143 to $147 million.
Speaker Change: This includes a $10 to $12 million impact resulting from store closures.
Speaker Change: International revenue is expected to be between 44 and 46 million, including 13 to 16 million of impact resulting from transitions to a distributor model in certain international markets.
Speaker Change: We continue to anticipate growth margins in the range of 43 to 46 percent.
Speaker Change: Ongoing margin strength is expected to be driven by reduced promotional activity compared to last year, lower inbound and outbound freight, and initial savings from our factory shift to Vietnam and materials innovation.
Speaker Change: Full year adjusted EBITDA loss is now expected to be in the range of $75 to $71 million compared to our primary range of $75 to $63 million.
Speaker Change: Turning now to fourth quarter guidance, we expect net revenues to be in the range of $53 to $59 million.
Speaker Change: U.S. revenue is expected to be in the range of $45 to $49 million.
Speaker Change: and international revenue is expected to be in the range of $8 to $10 million.
Speaker Change: Our Q4 guidance for the U.S. market reflects the following factors.
Speaker Change: are plans for low promotional activity versus a year ago.
Speaker Change: Our expectation that the landscape will be highly competitive this holiday season.
Speaker Change: The shift in timing of our upper funnel marketing spend and store closures at the high end of our range.
Speaker Change: Q4 Adjusted Evo Loss is expected to be below year-ago level in the range of 25 to 21 million.
Speaker Change: primarily due to our Q4 revenue outlook as well as a modest impact of gross profit related to the upcoming transition to our new European distributor.
Speaker Change: And during the final stretch of the year, we are continuing to execute on our strategic focus areas while maintaining financial and operational discipline.
Speaker Change: We appreciate your time this afternoon and will now open the call for questions.
Speaker Change: Thank you. At this time, we will conduct the question and answer session.
Speaker Change: To ask a question, you will need to press star 11 on your telephone and wait for your name to be announced.
Speaker Change: To withdraw your question, please press star 11 again. Please stand by while we compile the Q&A roster.
Speaker Change: Thank you.
Speaker Change: Our first question comes from the line of Janine Stitcher of BTIG. Your line is now open.
Janine Stitcher: Hi, good afternoon. I want to ask to start out about the top line. If we think about the Q4 guidance,
Janine Stitcher: in terms of revenue decline. Maybe help us square where we are now versus where you had expected to be a quarter ago. Is the Delta simply the timing of marketing expense and the additional store closures or is there anything else happening in the environment?
Speaker Change: that would change that guidance. And then maybe along those lines, just give us some guides to us about how to think about the timing of potential return to growth for 25. Thank you.
Speaker Change: Hi, Janine. Thanks so much for your questions. Yes, the timing of the marketing spend is part of the contribution to our Q4 guide, as well as the retail doors being closed at the high end of our range.
Speaker Change: Additionally, because of the great work that we've done on inventory year-to-date, you probably noticed that our inventory was down 28% at the end of Q3. We feel like we don't have to be aggressively promotional in Q4.
Speaker Change: the way that we were last year.
Speaker Change: Of course, recognizing that the consumer is always going to be looking for value this time of year, we will be leaning into consumer moments like
Speaker Change: Black Friday, Cyber Monday. But when you look at our expectations for this year, especially compared to last year, our inventory is in just such a different, much stronger position, we are not going to be nearly as promotional, and so we recognize the impact that we'll have on our overall unit sales.
Speaker Change: And then maybe I'll just address the when the growth will come into our business. So.
Speaker Change: We've got the three-legged stool well in place, so the product, marketing, and the shopping experience, all three of those.
Speaker Change: are well underway. The product pipeline has been
Speaker Change: has been developed and is delivering in the back half of next year for fall holiday 25. And it is as rich of a product offering as this brand has had maybe since its origins.
Speaker Change: And so it is in the back half of the year that you will see the growth starting to inflect and it's when the marketing will start to come to bear and the experience that we're going to try to give to consumers through our website and our stores.
Speaker Change: and through our distribution partners that the brand will start to reconnect and have cultural connection back out into the marketplace. So we are laser focused on the back half of next year to deliver growth.
Speaker Change: Thank you.
Speaker Change: Okay, great. And then maybe just the last one, if you could elaborate a little bit more about some of this branded content that you're planning for next year, sounds really interesting and something different. So just maybe you can share on that.
Speaker Change: Yeah, so, um...
Speaker Change: You know first
Speaker Change: Focusing our brand around the message of all birds by nature has been paramount to us being able to connect all of the communication from the very top of the funnel all the way down to a PDP.
Speaker Change: It's really starting to pay dividends. We're really starting to see some of those early leading metrics starting to turn in our direction because of our consistency of message. And so everything we do will be wrapped in this.
Speaker Change: message of all birds by nature. And then we believe at the very top of the funnel,
Speaker Change: Just doing plain advertising doesn't work as effective as it used to.
Speaker Change: We need to create content that is engaging and entertaining and has a series associated with it so people keep coming back to it.
Speaker Change: We're trying to create a mechanism that we can bring in popular people and connect with popular culture. And most importantly is we've been able to secure OBB, which is, they're experts at building this type of content.
Speaker Change: And we're well underway of building it, and we'll probably be teasing it in the back end of this quarter, and then it'll start to really show up in the beginning part of Q1 and into Q2.
Speaker Change: priming the pump so that we get people into the top of our funnel for when the new products arrive. And then there'll be lots of mid-funnel and low-funnel activations as the new product starts to hit the market.
Speaker Change: But we're really excited about that work that we're doing and think that we've got a really unique proposition on how to connect with people.
Speaker Change: Perfect, thank you so much.
Speaker Change: One moment for our next question.
Speaker Change: Our next question comes from the line of Alex Stratton of Morgan Stanley. Your line is now open.
Alex Stratton: Hey, thanks a lot for taking the question. I've got two for you both, first on inventory and then on SG&A. So on inventory, it sounds like
Speaker Change: You guys feel good about the levels in aggregate. They look good. But can you dig into the composition of it? Like, how much is legacy product that you plan to phase out versus kind of like newness? And then how are you planning that for next year?
Speaker Change: And then just on SG&A, you guys have done a lot of solid rationalization work there. Feels like that's been a bright spot in your strategy.
Speaker Change: But when we look at it, it's still a super high percentage of sales. So is there more room to go there, or how do you think about SG&A as a percentage of sales over time?
Speaker Change: Thank you.
Speaker Change: Thanks, Alex. I'll start with your question around the overall inventory level and composition.
Speaker Change: We feel very good about where our overall inventory levels are being down 28% year-over-year.
Speaker Change: And when we look at that composition, especially compared to where we were last year, we have much more in-season appropriate inventory and goods in transit, so things that we're bringing in for the start of 2025.
Speaker Change: versus this time last year, we still had quite a bit of legacy product that we need to clear through, some of those non-go-forward styles or colors.
Speaker Change: So in short, we're opening up Q4 with a great both level and composition of inventory that we need for the quarter.
Speaker Change: As mentioned a moment ago, we will promote as needed, we have some great value opportunities for consumers around Black Friday, Cyber Monday, and the priority will be around ending the year clean with inventory.
Speaker Change: because we do want to have that availability in our open-to-buy.
Speaker Change: to buy into the fantastic new products that are coming in the back half of 2025. So that's really what we're going to be focusing on for the rest of this year. We're in a great position right now and we feel good about our plan, nowhere near the legacy level that we had last year.
Speaker Change: Thank you. Thank you.
Speaker Change: Regarding SG&A,
Speaker Change: Yes, we have made quite a bit of progress this year.
Speaker Change: Some of what you saw in Q3 are still a little bit of legacy or leftover costs.
Speaker Change: that we will not have them to go forward. But generally the improvements that we've made, and again being down...
Speaker Change: 23% year-over-year versus 21% in the prior quarter. You can see that this is...
Speaker Change: What we're doing is really starting to bear fruit.
Speaker Change: We do believe that with the changes that we've made, we've successfully transitioned the five targeted international regions from the direct model to a distributor model. That's a contributor, those five regions are now done.
Speaker Change: We will be transitioning as well the majority of the European Union or EU business in the middle of 2025, so that will have a small beneficial impact as well on SG&A.
Speaker Change: And we've closed 15 retail doors, which is at the high end of our range for this year.
Speaker Change: We do anticipate that we're done with closing doors for this year and but now that we've built up this rigor and the way that we look at our business and drive retail, we will continue to be opportunistic as needed.
Speaker Change: Great. Thanks a lot. Good luck.
Speaker Change: Thank you. Thank you.
Speaker Change: One moment for our next question.
Speaker Change: Thank you.
Speaker Change: Our next question comes from the line of Dylan Cardin of William Blair. Your line is now open.
Dylan Cardin: Thank you. Is $11 million the right quarterly cash burn to use?
Speaker Change: through to the back half of next year and what sort of a glide path for Cache Burn as you start to, at least as you envision starting to see some traction in the top one?
Speaker Change: Thanks for your question Dylan. When looking at the 11 million that we used in terms of operating cash flow for the quarter, there are still going to be some seasonal fluctuations between each of the four quarters as we normally do, especially as we buy for certain seasonal moments across the course of the year. But it's much more in line with the expectation for the coming
Dylan Cardin: Thank you.
Dylan Cardin: We will be buying product as we go into fall holiday 25, but because of the great inventory work that we've done to date and the plans that we have for the first half of next year, as much as we talk about the inventory and how important it is, the actual investment will largely be captured in the overall run rate of our cash, our operating cash usage.
Speaker Change: So there will be a small uptick as we get into the back half of next year in terms of cash usage But almost barely enough to even for you to notice it popping
Speaker Change: Thank you.
Speaker Change: Got it, thank you. And for gross margins now that you've kind of through the distribution agreement, is from the mid-40s the structural level or is that also dependent on kind of what happens to the top line next year?
Speaker Change: So for the remainder of this year, yes, the mid 40s and our guide of 43 to 46% is the way to think about it.
Speaker Change: As we go into next year, 2025,
Speaker Change: There are some continued improvements that we've made on the cost of goods side of our products.
Speaker Change: that will continue to bear fruit as we get into 2025 and that new product line. So I would expect to see some level of improvement in 2025 over 2024.
Speaker Change: Thank you very much.
Speaker Change: I am showing no further questions at this time. I would now like to turn it back to Joe Vernachio for closing remarks
Joe Vernachio: Thank you everybody. I'm really proud of the management team and the work that we've achieved this quarter and are very excited about what the future holds for this brand. We believe it's a very special brand and we're starting to realize
Joe Vernachio: everything that it has to offer and think that the future is really really bright for us.
Speaker Change: Thank you for joining, and we wish you all a happy holiday season, and we'll see you next quarter.
Speaker Change: Thank you for your participation in today's conference. This concludes the program. You may now disconnect.
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