Q4 2024 SoFi Technologies Inc Earnings Call
Operator: Good morning or good afternoon. My name is Adam, and I will be your conference operator today. At this time, I would like to welcome everyone to the SoFi Technologies Q4 and full year 2024 earnings conference call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session. If you would like to ask a question during this time, simply press star followed by the number one on your telephone keypad. If you would like to withdraw your question, please press star followed by two. Thank you. With that, you may begin your conference.
Operator: Good morning or good afternoon. My name is Adam, and I will be your conference operator today. At this time, I would like to welcome everyone to the SoFi Technologies Q4 and Full Year 2024 Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer session. If you would like to ask a question during this time, simply press star followed by the number one on your telephone keypad. If you would like to withdraw your question, please press star followed by two. Thank you. With that, you may begin your conference.
[Company Representative] (SoFi Technologies): Thank you and good morning. Welcome to SoFi's fourth quarter and full year 2024 earnings conference call. Joining me today to talk about our results and recent events are Anthony Noto, CEO, and Chris LaPointe, CFO. You can find the presentation accompanying our earnings release on the investor relations section of our website. Unless otherwise stated, we'll be referring to adjusted results for the fourth quarter and full year of 2024 versus fourth quarter and full year of 2023. Our remarks today will include forward-looking statements that are based on our current expectations and forecasts, and involve risks and uncertainties. These statements include, but are not limited to, our competitive advantage and strategy, macroeconomic conditions and outlook, future products and services, and future business and financial performance.
Michael Ioanilli: Thank you and good morning. Welcome to SoFi's Q4 and Full Year 2024 Earnings Conference Call. Joining me today to talk about our results and recent events are Anthony Noto, CEO, and Chris LaPointe, CFO. You can find the presentation accompanying our earnings release on the investor relations section of our website. Unless otherwise stated, we'll be referring to adjusted results for the Q4 and full year of 2024 versus Q4 and full year of 2023. Our remarks today will include forward-looking statements that are based on our current expectations and forecasts, and involve risks and uncertainties.
Adam: Good morning or good afternoon. My name is Adam and I will be your conference operator today.
These statements include, but are not limited to, our competitive advantage and strategy, macroeconomic conditions and outlook, future products and services, and future business and financial performance. Our GAAP consolidated income statement and all reconciliations can be found in today's earnings release and the subsequent 10-K filing, which will be made available next month. Our actual results may differ materially from those contemplated by these forward-looking statements.
Speaker Change: These statements include but are not limited to our competitive advantage and strategy macroeconomic conditions and outlook.
Speaker Change: Future products and services and future business and financial performance.
[Company Representative] (SoFi Technologies): Our GAAP consolidated income statement and all reconciliations can be found in today's earnings release and the subsequent 10-K filing, which will be made available next month. Our actual results may differ materially from those contemplated by these forward-looking statements. Factors that could cause these results to differ materially are described in today's press release and our subsequent filings made with the SEC, including our upcoming Form 10-K. Any forward-looking statements that we make on this call are based on assumptions as of today. We undertake no obligation to update these statements as a result of new information or future events. Now I'd like to turn the call over to Anthony.
Speaker Change: Our GAAP consolidated income statement and all reconciliations can be found in today's earnings release and the subsequent 10-K filing which will be made available next month.
Speaker Change: Our actual results may differ materially from those contemplated by these forward looking statements.
Factors that could cause these results to differ materially are described in today's press release and our subsequent filings made with the SEC, including our upcoming Form 10-K. Any forward-looking statements that we make on this call are based on assumptions as of today. We undertake no obligation to update these statements as a result of new information or future events. Now I'd like to turn the call over to Anthony.
Speaker Change: Factors that could cause these results to differ materially are described in today's press release and our subsequent filings made with the SEC, including our upcoming Form 10-K.
Speaker Change: Any forward looking statements that we make on this call are based on assumptions as of today, we undertake no obligation to update these statements as a result of new information or future events.
Anthony: And now I'd like to turn the call over to Anthony.
Anthony Noto: Thank you and good morning, everyone. 2024 was undoubtedly SoFi's best year ever. Our ability to consistently deliver durable growth and strong returns was once again the direct result of our relentless focus on innovation and brand building. I'll begin by covering our key results for 2024, which significantly exceed our expectations heading into the year. Starting with our durable growth, members and products are leading drivers of our performance, and we achieved record growth on both fronts. SoFi now has more than 10 million members. That's up 34% year over year and up 10x over the past five years. We had another record quarter of new member ads in the fourth quarter at 785,000 new members. In Q4, we also had another record quarter of new product ads at 1.1 million new products, resulting in 32% year over year growth to over 14.7 million.
Anthony Noto: Thank you and good morning, everyone. 2024 was undoubtedly SoFi's best year ever. Our ability to consistently deliver durable growth and strong returns was once again the direct result of our relentless focus on innovation and brand building. I'll begin by covering our key results for 2024, which significantly exceed our expectations heading into the year. Starting with our durable growth, members and products are leading drivers of our performance, and we achieved record growth on both fronts.
Anthony: Thank you and good morning, everyone 2024 was undoubtedly Sofia its best year ever our ability to consistently deliver durable growth and strong returns was once again the direct result of our relentless focus on innovation and brand building.
Anthony: I'll begin by covering our key results for 2024, which significantly exceeded our expectations heading into the year.
Anthony: Starting with our durable growth.
Anthony: Members and products are leading drivers of our performance and we achieved record growth on both fronts. So far now has more than 10 million members, that's up 34% year over year and up 10 X over the past five years, we had another record quarter of new member adds in the fourth quarter at 785000, new members in.
SoFi now has more than 10 million members. That's up 34% year-over-year and up 10x over the past five years. We had another record quarter of new member ads in the Q4 at 785,000 new members. In Q4, we also had another record quarter of new product ads at 1.1 million new products, resulting in 32% year-over-year growth to over 14.7 million.
Anthony: Q4, we also had another record quarter of new product ads at 1.1 million new products, resulting in 32% year over year growth over $14 7 million.
Anthony Noto: Financial services products drove over 89% of our total product growth. This reflects the deliberate diversification of our business towards more capital-light, fee-based revenue sources, which we expect to continue in 2025. Our strong member and product growth powered record revenue growth in 2024. Adjusted net revenue was $2.6 billion, up 26% year over year. Together, our financial services and technology platform segments generated $1.2 billion of revenue, up 54% year over year. These two segments accounted for 47% of our adjusted net revenue, up from 38% last year. It's safe to say SoFi is not just a lender anymore, and we continue to see significant growth opportunity across our financial services and technology platform segments. In our lending segment, adjusted net revenue grew 11% to nearly $1.5 billion, well ahead of our initial expectations of being flat to down.
Financial services products drove over 89% of our total product growth. This reflects the deliberate diversification of our business towards more capital-light, fee-based revenue sources, which we expect to continue in 2025. Our strong member and product growth powered record revenue growth in 2024. Adjusted Net Revenue was $2.6 billion, up 26% year-over-year. Together, our financial services and technology platform segments generated $1.2 billion of revenue, up 54% year-over-year.
Anthony: Financial services products drove over 89% of our total product growth. This reflects the deliberate diversification of our business towards more capital light fee based revenue sources, which we expect to continue in 2025.
Anthony: Our strong member and product growth powered record revenue growth in 2024.
Anthony: Adjusted net revenue was $2 6 billion up 26% year over year.
Anthony: Together, our financial services and technology platform segments generated $1 $2 billion of revenue up 54% year over year. These.
These two segments accounted for 47% of our Adjusted Net Revenue, up from 38% last year. It's safe to say SoFi is not just a lender anymore, and we continue to see significant growth opportunity across our financial services and technology platform segments. In our lending segment, Adjusted Net Revenue grew 11% to nearly $1.5 billion, well ahead of our initial expectations of being flat to down.
Anthony: These two segments accounted for 47% of our adjusted net revenue up from 38% last year.
Anthony: It's safe to say so far is not just a lender anymore and we continue to see significant growth opportunity across our financial services and technology platform segments.
Anthony: And our lending segment adjusted net revenue grew 11% to nearly $1 5 billion well ahead of our initial expectations of being flat to down.
Anthony Noto: This strong growth was driven by record originations of over $23 billion, up 33% from the prior year. Our total fee-based revenue across our business was a record $970 million for the year, up 74% from the prior year. This was driven by strong performance from our origination fees, loan platform business, referrals, as well as interchange, and brokerage. Importantly, improved monetization continues its strong contribution to growth. Financial services revenue per product increased from $59 in the fourth quarter of 2023 to $81 in the fourth quarter of 2024. That's up 37%, and we see continued upside as our newer products mature. In addition to delivering durable growth, we delivered strong returns and profitability. In 2024, adjusted EBITDA was a record at over $665 million. All three of our segments achieved record contribution profit at strong margins.
This strong growth was driven by record originations of over $23 billion, up 33% from the prior year. Our total fee-based revenue across our business was a record $970 million for the year, up 74% from the prior year. This was driven by strong performance from our origination fees, loan platform business, referrals, as well as interchange, and brokerage. Importantly, improved monetization continues its strong contribution to growth. Financial services revenue per product increased from $59 in the Q4 of 2023 to $81 in the Q4 of 2024.
Anthony: This strong growth was driven by record originations of over $23 billion up.
Anthony: Up 33% from the prior year.
Anthony: Our total fee based revenue across our business was a record $970 million for the year up 74% from the prior year.
Anthony: This was driven by strong performance from our origination fees loan platform business referrals as well as interchange and brokerage.
Anthony: Importantly, improved monetization continues its strong contribution to growth for.
Anthony: Financial services revenue per product increased from $59 in the fourth quarter of 'twenty three to $81 in the fourth quarter of 24, that's up 37% and we see continued upside as our newer products mature.
That's up 37%, and we see continued upside as our newer products mature. In addition to delivering durable growth, we delivered strong returns and profitability. In 2024, Adjusted EBITDA was a record at over $665 million. All three of our segments achieved record contribution profit at strong margins. In fact, financial services posted its first full year of profitability, and we are still just scratching the surface of the massive opportunity that exists. Our EBITDA margin for the year was 26%, up nearly 500 basis points year-over-year.
Anthony: In addition to delivering durable growth, we delivered strong returns and profitability in.
In 2024, adjusted EBITDA was a record at over $665 million.
All three of our segments achieved record contribution profit at strong margins in fact financial services posted its first full year profitability and we're still just scratching the surface of the massive opportunity that exists.
Anthony Noto: In fact, financial services posted its first full year of profitability, and we are still just scratching the surface of the massive opportunity that exists. Our EBITDA margin for the year was 26%, up nearly 500 basis points year over year. This improvement was driven by an incremental EBITDA margin of 44%, well above our target of around 30%. Net income was $499 million, or $227 million, excluding non-recurring benefits related to deferred taxes, which Chris will discuss momentarily. Even without these benefits, 2024 was our first full year of GAAP profitability, and we have now delivered five consecutive profitable quarters. While we remain focused on achieving our long-term aspirations, we continue to deliver strong performance each day, in each quarter. Earnings per share were $0.39, or $0.15, when excluding non-recurring benefits related to deferred taxes.
Anthony: Our EBITDA margin for the year was 26% up nearly 500 basis points year over year.
This improvement was driven by an incremental EBITDA margin of 44%, well above our target of around 30%. Net income was $499 million, or $227 million, excluding non-recurring benefits related to deferred taxes, which Chris will discuss momentarily. Even without these benefits, 2024 was our first full year of GAAP profitability, and we have now delivered five consecutive profitable quarters. While we remain focused on achieving our long-term aspirations, we continue to deliver strong performance each day, in each quarter. Earnings per share were $0.39, or $0.15, when excluding non-recurring benefits related to deferred taxes.
Anthony: This improvement was driven by an incremental EBITDA margin of 44% well above our target of around 30%.
Speaker Change: Net income was $499 million or $227 million, excluding nonrecurring benefits related to deferred taxes, which Chris will discuss momentarily.
Speaker Change: Even without these benefits 2024 was our first full year of GAAP profitability and we have now delivered five consecutive profitable quarters.
Speaker Change: While we remain focused on achieving our long term aspirations, we continued to deliver strong performance each day and each quarter.
Speaker Change: Earnings per share were <unk> 39, or.
Speaker Change: 15th when excluding nonrecurring benefits related to deferred taxes and.
Anthony Noto: Intangible book value ended the year at $4.9 billion, a year-over-year increase of nearly $1.4 billion. This includes $271 million from non-recurring benefits related to deferred taxes. Our strong financial performance is a direct result of our investments in innovation and brand building. These investments attract new members and clients into our ecosystem, and lead them to adopt more products over time. This fuels our growth and ultimately our returns as we scale. Looking ahead, our opportunity to scale remains massive, and it feels like it's day one of our journey. People want innovative solutions delivered seamlessly and digitally. Yet most traditional financial services firms are encumbered by physical locations, internal bureaucracy, and outdated technology. They've struggled to evolve. Since day one, technology and innovation have been part of our DNA.
Intangible book value ended the year at $4.9 billion, a year-over-year increase of nearly $1.4 billion. This includes $271 million from non-recurring benefits related to deferred taxes. Our strong financial performance is a direct result of our investments in innovation and brand building. These investments attract new members and clients into our ecosystem, and lead them to adopt more products over time. This fuels our growth and ultimately our returns as we scale. Looking ahead, our opportunity to scale remains massive, and it feels like it's day one of our journey.
Speaker Change: And tangible book value ended the year at $4 $9 billion a year over year increase of nearly one 4 billion. This includes $271 million from nonrecurring benefits related to deferred taxes.
Speaker Change: Our strong financial performance is a direct result of our investments in innovation and brand building.
Speaker Change: These investments attract new members and clients into our ecosystem and lead them to adopt more products over time.
Speaker Change: This fuels our growth and ultimately our returns as we scale.
Speaker Change: Looking ahead, our opportunity to scale remains massive and it feels like it's day one of our journey.
People want innovative solutions delivered seamlessly and digitally. Yet most traditional financial services firms are encumbered by physical locations, internal bureaucracy, and outdated technology. They've struggled to evolve. Since day one, technology and innovation have been part of our DNA.
Speaker Change: <unk> innovative solutions delivered seamlessly and digitally yet most traditional financial services firms are encumbered by physical locations internal bureaucracy and outdated technology.
Speaker Change: They've struggled to evolve.
Speaker Change: Since day, one technology and innovation have been part of our DNA, It's how we built and scaled products more rapidly, creating the digital one stop shop for Franklin services, and just seven years.
Anthony Noto: It's how we built and scaled products more rapidly, creating the digital one-stop shop for financial services in just seven years. Our members often come to us for a specific product, then adopt others over time. As satisfied members do more with us, it creates a flywheel that we call our financial services productivity loop. Here's how we know it's working. In 2024, 30% of new products were opened by existing SoFi members, and nearly 40% of new members opened a second product in the first 30 days. More recent cohorts are taking a second product even faster than what we've seen in the past. This performance is a clear indication of our success in getting members to the right product, and a validation of our one-stop shop model. Bringing new members into our productivity loop starts by having a trusted household brand name.
It's how we built and scaled products more rapidly, creating the digital one-stop shop for financial services in just seven years. Our members often come to us for a specific product, then adopt others over time. As satisfied members do more with us, it creates a flywheel that we call our financial services productivity loop. Here's how we know it's working. In 2024, 30% of new products were opened by existing SoFi members, and nearly 40% of new members opened a second product in the first 30 days.
Speaker Change: Our members often come to us for a specific product then adopt others overtime as satisfied members do more with us it creates a flywheel that we call our financial services productivity loop, Here's how we know what's working in.
Speaker Change: In 2024, 30% of new products were opened by existing Sofia members and nearly 40% of new members opened a second product in the first 30 days.
More recent cohorts are taking a second product even faster than what we've seen in the past. This performance is a clear indication of our success in getting members to the right product, and a validation of our one-stop shop model. Bringing new members into our productivity loop starts by having a trusted household brand name.
Speaker Change: More recent cohorts are taking a second product even faster than what we've seen in the past.
Speaker Change: This performance is a clear indication of our success in getting members to the right product and a validation of our one stop shop model.
Speaker Change: Bringing new members into our productivity loop starts by having a trusted household brand name.
Anthony Noto: A key part of our marketing strategy is working with like-minded partners that help us reach new audiences and build awareness of how we help our members get their money right. For example, we recently unveiled a first-of-its-kind partnership where our brand is presented side by side with a sports league's brand in TGL presented by SoFi, a new tech-driven golf league broadcast live on ESPN from the new state-of-the-art SoFi Center in South Florida. Given SoFi is part of the league's brand, we get millions of impressions everywhere the TGL brand goes, allowing us to reach a broader audience over and over. Overall, our brand building efforts are yielding strong results. In 2024, our unaided brand awareness reached its highest ever level at over 7%, up nearly 170 basis points from last year.
A key part of our marketing strategy is working with like-minded partners that help us reach new audiences and build awareness of how we help our members get their money right. For example, we recently unveiled a first-of-its-kind partnership where our brand is presented side by side with a sports league's brand in TGL presented by SoFi, a new tech-driven golf league broadcast live on ESPN from the new state-of-the-art SoFi Center in South Florida.
Speaker Change: A key part of our marketing strategy is working with like minded partners that help us reach new audiences and build awareness of how we help our members get their money right for.
Speaker Change: For example, we recently unveiled a first of its kind partnership where our brand is presented side by side with the sports leagues brand in TGI presented by Sofia, a new Tech driven Golf League broadcast it live on ESPN from the new state of the Art <unk> Center in South Florida.
Given SoFi is part of the league's brand, we get millions of impressions everywhere the TGL brand goes, allowing us to reach a broader audience over and over. Overall, our brand building efforts are yielding strong results. In 2024, our unaided brand awareness reached its highest ever level at over 7%, up nearly 170 basis points from last year.
Speaker Change: And so far as part of the leagues brand, we get millions of impressions everywhere. The T gel brand goes, allowing us to reach a broader audience over and over.
Speaker Change: Overall, our brand building efforts are yielding strong results in 2024, our unaided brand awareness reached its highest ever level at over 7% up nearly 170 basis points from last year.
Anthony Noto: We are also innovating to strengthen and diversify our business so we can serve more members with less balance sheet risk, supporting both our growth and returns over the long term. Our loan platform business, or LPB, is one example. Over the years, we've built a powerful lending platform with strong member acquisition, underwriting, and servicing capabilities. Prior to 2024, we had two options: hold loans on our balance sheet to generate net interest income, or to sell loans to manage our balance sheet size, risk, and capital. This past year, we created greater optionality to meet the strong demands from our members and capital markets buyers through LPB. Here's how it works. We partner with buyers like Fortress to originate loans fitting their predefined criteria, and we earn fee income as we fill the orders.
We are also innovating to strengthen and diversify our business so we can serve more members with less balance sheet risk, supporting both our growth and returns over the long term. Our loan platform business, or LPB, is one example. Over the years, we've built a powerful lending platform with strong member acquisition, underwriting, and servicing capabilities. Prior to 2024, we had two options: hold loans on our balance sheet to generate net interest income, or to sell loans to manage our balance sheet size, risk, and capital.
Speaker Change: We're also innovating to strengthen and diversify our business. So we can serve more members with less balance sheet risk supporting both of our growth and returns over the long term.
Speaker Change: Our loan platform business or L. P. B is one example.
Speaker Change: Over the years, we've built a powerful lending platform with strong member acquisition underwriting and servicing capabilities, but prior to 2024, we had two options.
Speaker Change: <unk> loans on our balance sheet to generate net interest income or to sell loans to manage our balance sheet size risk and capital.
This past year, we created greater optionality to meet the strong demands from our members and capital markets buyers through LPB. Here's how it works. We partner with buyers like Fortress to originate loans fitting their predefined criteria, and we earn fee income as we fill the orders.
Speaker Change: This past year, we created greater Optionality to meet the strong demands from our members and capital markets buyers through LTV.
Speaker Change: Here's how it works.
Speaker Change: We partner with buyers like fortress to originate loans, putting their pre defined criteria and we earn fee income as we filled the orders. These loans are originated and the buyers behalf. So they don't sit on our balance sheet and importantly, we keep the servicing rights.
Anthony Noto: These loans are originated on the buyer's behalf so they don't sit on our balance sheet. Importantly, we keep the servicing rights. This model is a game changer. It allows us to serve more members, including people that we might have otherwise declined for a variety of factors, without taking on incremental risk or capital. It further diversifies our revenue with additional fee-based income. Because we keep the relationship, we have the opportunity to provide the members with additional products and services. In 2024, we originated $2.1 billion of loans through LPB, which brought our total company loan originations to $23 billion. Beyond LPB, we've continued to build and enhance products in our financial services segment. In just a few weeks, we'll introduce a variety of new benefits across our one-stop shop, and a new fee-based subscription option for SoFi Plus.
These loans are originated on the buyer's behalf so they don't sit on our balance sheet. Importantly, we keep the servicing rights. This model is a game changer. It allows us to serve more members, including people that we might have otherwise declined for a variety of factors, without taking on incremental risk or capital. It further diversifies our revenue with additional fee-based income. Because we keep the relationship, we have the opportunity to provide the members with additional products and services.
Speaker Change: This model is a game changer. It allows us to serve more members, including people that we might have otherwise decline for a variety of factors without taking on incremental risk or capital.
Speaker Change: It further diversifies our revenue with additional fee based income and because we keep the relationship we have the opportunity to provide the members with additional products and services.
In 2024, we originated $2.1 billion of loans through LPB, which brought our total company loan originations to $23 billion. Beyond LPB, we've continued to build and enhance products in our financial services segment. In just a few weeks, we'll introduce a variety of new benefits across our one-stop shop, and a new fee-based subscription option for SoFi Plus.
Speaker Change: In 2024, we originated $2 $1 billion of loans through L. P B, which brought our total company loan originations $23 billion.
Speaker Change: Beyond <unk>, we've continued to build the enhanced products and our financial services segment.
Speaker Change: Just a few weeks, we'll introduce a variety of new benefits across our one stop shop, and a new fee based subscription option for Sofia plus.
Anthony Noto: Our premium membership tier, SoFi Plus, has been incredibly popular, but only available to members who enroll on direct deposit. For the first time, members can access our highest APY, a 1% match on recurring invest deposits, extra cash back on SoFi travel, interest rate discounts, and more for a low monthly fee. We will provide SoFi Plus members with more than $1,000 of value annually unlocked by paying a monthly subscription or doing a monthly direct deposit. In Q4, our investments expanded access to alternative investments through partnerships with three new private market funds, including the Templum Cosmos Fund, which offers sole exposure to SpaceX, and through our new RoboAdvisor platform developed in partnership with BlackRock. Having access to alternative investments is a top priority for many retail investors, and one way we're helping our members achieve their ambitions.
Our premium membership tier, SoFi Plus, has been incredibly popular, but only available to members who enroll on direct deposit. For the first time, members can access our highest APY, a 1% match on recurring invest deposits, extra cash back on SoFi travel, interest rate discounts, and more for a low monthly fee. We will provide SoFi Plus members with more than $1,000 of value annually unlocked by paying a monthly subscription or doing a monthly direct deposit.
Speaker Change: Our premium membership tier so five plus has been incredibly popular but only available to members who enroll in direct deposit.
Speaker Change: For the first time members can access our highest <unk>, a 1% matching recurring invest deposits extra cash back on so far travel interest rate discounts and more for a low monthly fee.
Speaker Change: We will provide so five plus members with more than $1000 of value annually unlocked by paying a monthly subscription or doing a monthly direct deposit.
In Q4, our investments expanded access to alternative investments through partnerships with three new private market funds, including the Templum Cosmos Fund, which offers sole exposure to SpaceX, and through our new RoboAdvisor platform developed in partnership with BlackRock. Having access to alternative investments is a top priority for many retail investors, and one way we're helping our members achieve their ambitions.
Speaker Change: In Q4, our investments expanded access to alternative investments through partnerships with three new private market funds, including that template Cosmos fund, which offers so exposure Spacex and through our new Robo advisor platform developed in partnership with Blackrock, having access to alternative investments is a top priority for many retail investors.
Speaker Change: And one way, we're helping our members achieve their ambitions.
Anthony Noto: SoFi now has 2.5 million invest products, with 70% of the growth coming from existing SoFi members. We continue to iterate on the value proposition, which is driving two dimensions of growth: engagement and monetization, both of which we believe will double in the intermediate term. In credit card, we continue to thoughtfully position our business for future growth. We improved our underwriting and rolled out two new products tailored to our members' needs: the Everyday Cash Rewards and Essential Credit Cards, helping more members earn rewards and build their credit. Our financial services segment also operates as a marketplace where we connect members to third parties and collect referral fees. For example, we make loan and banking referrals for borrowers we do not currently serve, including small and medium-sized businesses. We also refer members to partner insurance carriers through our Protect product.
SoFi now has 2.5 million invest products, with 70% of the growth coming from existing SoFi members. We continue to iterate on the value proposition, which is driving two dimensions of growth: engagement and monetization, both of which we believe will double in the intermediate term. In credit card, we continue to thoughtfully position our business for future growth. We improved our underwriting and rolled out two new products tailored to our members' needs: the Everyday Cash Rewards and Essential Credit Cards, helping more members earn rewards and build their credit.
Speaker Change: So if I now has $2 5 million and best products with 70% of the growth coming from existing so five members. We continue to iterate on the value proposition, which is driving two dimensions of growth engagement and monetization both of which we believe will double in the intermediate term.
Speaker Change: In credit card, we continue to thoughtfully position our business for future growth, we improve their underwriting and rolled out two new products tailored to our members' needs the everyday cash rewards and essential credit cards, hopefully more members earn rewards and build their credit.
Our financial services segment also operates as a marketplace where we connect members to third parties and collect referral fees. For example, we make loan and banking referrals for borrowers we do not currently serve, including small and medium-sized businesses. We also refer members to partner insurance carriers through our Protect product.
Speaker Change: Our financial services segment also operates as a marketplace, where we connect members to third parties and collect referral fees for.
Speaker Change: For example, we make loan and banking referrals for borrowers we don't currently serve including small and medium sized businesses. We also refer members to partner insurance carriers through our protect products.
Anthony Noto: While still small in the context of SoFi, these referral revenue streams that are high margin grew significantly in 2024. That takes me to SoFi Money, our most successful financial services product, which serves as an example of what these other businesses can become. Since 2020, Money has scaled significantly. Products grew from 646,000 to 5.1 million products today, and increased 51% just this year. Money helped drive nearly a 9x increase in revenue per product for financial services overall. Since acquiring our bank license in 2022, we've grown our deposits to $26 billion by iterating, learning, and iterating to make our product, marketing, and service better every day. For example, we know that frictionless money movement is top of mind for our members, so in 2024, we introduced Zelle and improved our self-service wire transfers.
While still small in the context of SoFi, these referral revenue streams that are high margin grew significantly in 2024. That takes me to SoFi Money, our most successful financial services product, which serves as an example of what these other businesses can become. Since 2020, Money has scaled significantly. Products grew from 646,000 to 5.1 million products today, and increased 51% just this year. Money helped drive nearly a 9x increase in revenue per product for financial services overall.
Speaker Change: While still small in the context of so far these referral revenue streams that are high margin grew significantly in 2024.
Speaker Change: That takes me to so find money our most successful financial services product, which serves as an example of what these other businesses can become.
Speaker Change: Since 2020 money has scaled significantly.
Speaker Change: Products grew from 646000 to $5 1 million products today and increased 51% just this year money helped drive nearly a <unk> <unk> increase in revenue per product for financial services overall.
Since acquiring our bank license in 2022, we've grown our deposits to $26 billion by iterating, learning, and iterating to make our product, marketing, and service better every day. For example, we know that frictionless money movement is top of mind for our members, so in 2024, we introduced Zelle and improved our self-service wire transfers.
Speaker Change: Since acquiring a bank license in 2022, we've grown our deposits to $26 billion by Iterating learning and Iterating to make our product marketing and service better every day.
Speaker Change: For example, we know that frictionless money movement is top of mind for our members. So in 2024, we introduced zelle and improves our self service wire transfers.
Anthony Noto: We believe Invest is the next business to follow the footsteps of Money, and we plan to allocate greater resources in 2025 to scale this business. Turning now to Tech Platform, another fee-based segment. Our Tech Platform gives a broad range of clients, from banks, fintechs, and consumer brands, the ability to create, launch, and run financial products. In 2024, Tech Platform reached 168 million total accounts, up 15% year over year. Entering 2025, we are seeing strong demand from new potential partners. Let me give a few examples from the past few months that demonstrate the diversity of our client base, and the strength of our offering. First, we recently were selected by the US Department of the Treasury for Direct Express, a prepaid debit card program that approximately 3.4 million people use to access their federal benefits.
We believe Invest is the next business to follow the footsteps of Money, and we plan to allocate greater resources in 2025 to scale this business. Turning now to Tech Platform, another fee-based segment. Our Tech Platform gives a broad range of clients, from banks, fintechs, and consumer brands, the ability to create, launch, and run financial products. In 2024, Tech Platform reached 168 million total accounts, up 15% year-over-year. Entering 2025, we are seeing strong demand from new potential partners.
Speaker Change: We believe invest as the next business to follow the footsteps of money and we plan to allocate greater resources in 2025, the scale of this business.
Speaker Change: Turning now to tech platform. Another fee based segment, our tech platform gives a broad range of clients from banks to fintech to consumer brands the ability to create launch and run financial products and 2020 for Tech platform reached $168 million total accounts up 15% year over year.
Speaker Change: Entering 2025, we are seeing strong demand from new potential partners.
Let me give a few examples from the past few months that demonstrate the diversity of our client base, and the strength of our offering. First, we recently were selected by the US Department of the Treasury for Direct Express, a prepaid debit card program that approximately 3.4 million people use to access their federal benefits.
Speaker Change: Let me give a few examples from the past few months that demonstrate the diversity of our client base and the strength of our offering.
Speaker Change: First we recently were selected by the U S Department of Treasury for direct express a prepaid debit card program that approximately $3 4 million people use to access their federal benefits. This is a testament to our tech platform is differentiated offering as well as our strength and reliability.
Anthony Noto: This is a testament to our Tech Platform's differentiated offering, as well as our strength, reliability. We're excited about the integration that will take place in 2025 and the financial impact that we will see in 2026. Second, we just signed a large US-based financial services provider that offers short-term consumer loans, card services, check cashing, and other financial products. They've built a large, loyal, and highly active debit card portfolio over the past two decades, and will now rely on our technology to power existing and new capabilities. Once they fully transition to our platform in early 2026, they will be a top 10 client on a revenue basis. Third, we've signed a partnership with a leading hotel rewards brand for a co-branded debit card program launching in the first half of 2025. This is a new, differentiated offering that will expand our footprint among consumer brands.
This is a testament to our Tech Platform's differentiated offering, as well as our strength, reliability. We're excited about the integration that will take place in 2025 and the financial impact that we will see in 2026. Second, we just signed a large US-based financial services provider that offers short-term consumer loans, card services, check cashing, and other financial products. They've built a large, loyal, and highly active debit card portfolio over the past two decades, and will now rely on our technology to power existing and new capabilities. Once they fully transition to our platform in early 2026, they will be a top 10 client on a revenue basis.
Speaker Change: We're excited about the integration that will take place in 2025, and the financial impact that we'll see in 2026.
Speaker Change: Second we just signed a large U S based financial services provider that offers short term consumer loans card services check cashing and other financial products, they've built a large loyal and highly active debit card portfolio over the past two decades and will now rely on our technology the power existing in.
Speaker Change: New capabilities.
Speaker Change: Once they fully transitioned to our platform in early 2026, there'll be a top 10 client on a revenue basis.
Third, we've signed a partnership with a leading hotel rewards brand for a co-branded debit card program launching in the first half of 2025. This is a new, differentiated offering that will expand our footprint among consumer brands. These deals represent more predictable revenue from larger, established brands with notably higher average deal sizes. We're excited about these wins. I would note that the implementation and the integration cycles will be gradual, and the revenue impacts will most likely be felt in 2026.
Speaker Change: Third we signed a partnership with a leading hotel rewards brand for a co branded debit card program launching in the first half of 'twenty. Five this is a new differentiated offering that will expand our footprint among consumer brands.
Anthony Noto: These deals represent more predictable revenue from larger, established brands with notably higher average deal sizes. We're excited about these wins. I would note that the implementation and the integration cycles will be gradual, and the revenue impacts will most likely be felt in 2026. As you can see, 2024 was a tremendous year overall. Our record revenue, profit, members, products, and returns all demonstrate the success of our innovation and brand building, and are a testament to the absolute grit of our team. I have never been prouder of a year-long performance than I am of 2024. Even with how great 2024 was, the future has never been brighter for SoFi than it is in 2025.
Speaker Change: These deals represent more predictable revenue from larger established brands with notably higher average deal sizes. We're excited about these wins I would note that the implementation and the integration cycles will be gradual and the revenue impacts will most likely be felt in 2026.
As you can see, 2024 was a tremendous year overall. Our record revenue, profit, members, products, and returns all demonstrate the success of our innovation and brand building, and are a testament to the absolute grit of our team. I have never been prouder of a year-long performance than I am of 2024. Even with how great 2024 was, the future has never been brighter for SoFi than it is in 2025.
Speaker Change: As you can see 2024, it was a tremendous year overall, our record revenue profit members products and returns all demonstrate the success of our innovation and brand building and are a testament to the absolute grid of our team.
Speaker Change: I have never been prouder of a year long performance than I am of 2024.
Speaker Change: With how great 2024 was the future has never been brighter for Sofia than it is in 2025. The operating environment is the strongest it has been since I joined with lower interest rates strong employment active capital markets and we have a vibrant brand and the only digital one stop shop offering in the U S, resulting in a <unk>.
Anthony Noto: The operating environment is the strongest it has been since I joined, with lower interest rates, strong employment, active capital markets, and we have a vibrant brand and the only digital one-stop shop offering in the US, resulting in a diversified business model that is well-positioned to capture the opportunity ahead. With that, let me turn the call over to Chris to provide more detail about the quarter and year, and to share our detailed guidance for 2025. Thank you, Anthony. 2024 was indeed our best year ever, and we finished strong with an exceptional fourth quarter. Adjusted net revenue for the quarter was a record at $739 million, up 24% year over year and 7% sequentially. Adjusted EBITDA was also a record at $198 million, with a 27% margin. Excluding the non-recurring benefits related to deferred taxes, adjusted net income was $61 million, and adjusted EPS was $0.05.
The operating environment is the strongest it has been since I joined, with lower interest rates, strong employment, active capital markets, and we have a vibrant brand and the only digital one-stop shop offering in the US, resulting in a diversified business model that is well-positioned to capture the opportunity ahead. With that, let me turn the call over to Chris to provide more detail about the quarter and year, and to share our detailed guidance for 2025.
Speaker Change: Diversified business model that is well positioned to capture the opportunity ahead with that let me turn the call over to Chris to provide more detail about the quarter and year and to share our detailed guidance for 25.
Chris LaPointe: Thank you, Anthony. 2024 was indeed our best year ever, and we finished strong with an exceptional Q4. Adjusted Net Revenue for the quarter was a record at $739 million, up 24% year-over-year and 7% sequentially. Adjusted EBITDA was also a record at $198 million, with a 27% margin. Excluding the non-recurring benefits related to deferred taxes, adjusted net income was $61 million, and adjusted EPS was $0.05.
Chris: Thank you Anthony 2024 was indeed, our best year ever and we finished strong with an exceptional fourth quarter.
Chris: Adjusted net revenue for the quarter was a record at $739 million.
Chris: Up 24% year over year.
Chris: 7% sequentially.
Chris: Adjusted EBITDA was also a record at $198 million with a 27% margin.
Chris: Excluding the nonrecurring benefit related to deferred taxes, adjusted net income was $61 million and adjusted EPS was <unk> <unk>.
Anthony Noto: This was our fifth consecutive profitable quarter and first profitable year. As noted, our fourth quarter GAAP results included non-recurring tax benefits of $271 million. These were primarily related to the release of the majority of the valuation allowance against our deferred tax assets. Each quarter, we assessed the recoverability of our net deferred assets, most of which are related to net operating loss and tax credit carry forwards from prior years. The timing of this release was due to our recent strong financial performance and forecast of continued profitability. Moving forward, we expect a normalized effective tax rate of approximately 26%, which can be impacted by future discrete tax items and mix of income. Turning now to our segment performance, starting with our non-lending segments, which comprised a record 49% of total adjusted net revenue during the quarter, reflecting the continued diversification of our business.
This was our fifth consecutive profitable quarter and first profitable year. As noted, our Q4 GAAP results included non-recurring tax benefits of $271 million. These were primarily related to the release of the majority of the valuation allowance against our deferred tax assets. Each quarter, we assessed the recoverability of our net deferred assets, most of which are related to net operating loss and tax credit carry forwards from prior years. The timing of this release was due to our recent strong financial performance and forecast of continued profitability.
Chris: This was our fifth consecutive profitable quarter and first profitable year.
Chris: As noted our fourth quarter GAAP results included nonrecurring tax benefit of $271 million. These.
Chris: These were primarily related to the release of the majority of the valuation allowance against our deferred tax assets.
Chris: Each quarter, we assessed the recoverability of our net deferred assets most of which are related to net operating loss and tax credit carryforwards from prior years.
Chris: The timing of this release was due to our recent strong financial performance and forecast of continued profitability.
Moving forward, we expect a normalized effective tax rate of approximately 26%, which can be impacted by future discrete tax items and mix of income. Turning now to our segment performance, starting with our non-lending segments, which comprised a record 49% of total Adjusted Net Revenue during the quarter, reflecting the continued diversification of our business.
Chris: Moving forward, we expect our normalized effective tax rate of approximately 26%, which can be impacted by future discrete tax items and mix of income.
Chris: Turning now to our segment performance, starting with our non lending segments, which comprised a record 49% of total adjusted net revenue during the quarter, reflecting the continued diversification of our business.
Anthony Noto: Starting with financial services, for the fourth quarter, net revenue was $257 million, up 84% year over year. Contribution profit was $115 million, up 4.6x year over year. Contribution margin improved significantly to 45%, up from 18% last year. Net interest income for this segment was $160 million, up 47% year over year, which was primarily driven by growth in consumer deposits. Importantly, non-interest income grew 3.2x to $96 million in the quarter, which equates to nearly $385 million in annualized revenue. In Q4, our LPB business generated $63 million in fees, driven by $1.1 billion of personal loans originated on behalf of third parties, as well as referrals. Additionally, LPB generated $4 million in servicing cash flow, which is recorded in our lending segment. In total, our loan platform business added $67 million to our adjusted net revenue across these two segments.
Starting with financial services, for the Q4, net revenue was $257 million, up 84% year-over-year. Contribution profit was $115 million, up 4.6x year-over-year. Contribution margin improved significantly to 45%, up from 18% last year. Net interest income for this segment was $160 million, up 47% year-over-year, which was primarily driven by growth in consumer deposits. Importantly, non-interest income grew 3.2x to $96 million in the quarter, which equates to nearly $385 million in annualized revenue. In Q4, our LPB business generated $63 million in fees, driven by $1.1 billion of personal loans originated on behalf of third parties, as well as referrals.
Chris: Starting with financial services for the fourth quarter net revenue was $257 million up 84% year over year.
Chris: Contribution profit was $115 million up $4 six <unk> year over year.
Chris: Contribution margin improved significantly to 45% up from 18% last year.
Chris: Net interest income for this segment was $160 million up 47% year over year, which was primarily driven by growth in consumer deposits.
Chris: Importantly, noninterest income grew three <unk> to $96 million in the quarter, which equates to nearly $385 million in annualized revenue.
Chris: In Q4, our LTV business generated $63 million in fees, driven by $1 $1 billion of personal loans originated on behalf of third parties as well as referrals.
Additionally, LPB generated $4 million in servicing cash flow, which is recorded in our lending segment. In total, our loan platform business added $67 million to our Adjusted Net Revenue across these two segments. We are off to a strong start in Q1 as well. Our loan platform business recently agreed to initial terms with Blue Owl Capital Funds for up to $5 billion of personal loans over two years. Once finalized, this arrangement will represent our largest LPB agreement to date. In addition to our LPB revenue, we continue to see healthy growth in interchange, up 63% year-over-year, driven by $14 billion in total annualized spend in the quarter across money and credit card.
Chris: Additionally, LTV generated $4 million in servicing cash flow, which is recorded in our lending segment.
Chris: In total our loan platform business added $67 million to our adjusted net revenue across these two segments.
Anthony Noto: We are off to a strong start in Q1 as well. Our loan platform business recently agreed to initial terms with Blue Owl Capital Funds for up to $5 billion of personal loans over two years. Once finalized, this arrangement will represent our largest LPB agreement to date. In addition to our LPB revenue, we continue to see healthy growth in interchange, up 63% year over year, driven by $14 billion in total annualized spend in the quarter across money and credit card. Shifting to our Tech Platform, for the fourth quarter, we delivered net revenue of $103 million, up 6% year over year. Contribution profit was $32 million at a contribution margin of 31%. Revenue growth was driven by continued monetization of existing clients, along with new deals signed in new client segments.
Chris: We are off to a strong start in Q1 as well our loan platform business recently agreed to initial terms with blue our capital funds for up to $5 billion of personal loans over two years.
Chris: Once finalized this arrangement will represent our largest LTV agreement today in.
Chris: In addition to our <unk> revenue, we continued to see healthy growth in interchange up 63% year over year, driven by $14 billion in total annualized spend in the quarter across money in credit card.
Shifting to our Tech Platform, for the Q4, we delivered net revenue of $103 million, up 6% year-over-year. Contribution profit was $32 million at a contribution margin of 31%. Revenue growth was driven by continued monetization of existing clients, along with new deals signed in new client segments. Our recent client wins have been more diverse, including major consumer and commercial brands, as well as large enterprises in Latin America. Turning now to our lending segment. For the Q4, Adjusted Net Revenue was $423 million, up 22% from the same period last year. Contribution profit was $246 million, with a 58% adjusted margin.
Shifting to our tech platform for the fourth quarter, we delivered net revenue of $103 million up 6% year over year cons.
Chris: Contribution profit was $32 million and a contribution margin of 31%.
Chris: Revenue growth was driven by continued monetization of existing clients along with new deals signed in new client segments.
Anthony Noto: Our recent client wins have been more diverse, including major consumer and commercial brands, as well as large enterprises in Latin America. Turning now to our lending segment. For the fourth quarter, adjusted net revenue was $423 million, up 22% from the same period last year. Contribution profit was $246 million, with a 58% adjusted margin. These strong results were primarily driven by growth in net interest income, which increased 31% year over year to $345 million. This included a 23% increase in average interest-earning assets and a 68 basis point decrease in cost of funds, which was mostly offset by a 62 basis point decrease in average yields. During the quarter, we achieved record loan originations of $7.2 billion, up 66% year over year. Personal loan originations were a record at $5.3 billion, of which $1.1 billion was originated on behalf of third parties through LPB.
Chris: A recent client wins have been more diverse including major consumer and commercial brands as well as large enterprises in Latin America.
Chris: Turning now to our lending segment.
Chris: Fourth quarter adjusted net revenue was $423 million up 22% from the same period last year.
Chris: Contribution profit was $246 million with a 58% adjusted margin.
These strong results were primarily drive n by growth in net interest income, which increased 31% year-over-year to $345 million. This included a 23% increase in average interest-earning assets and a 68 basis point decrease in cost of funds, which was mostly offset by a 62 basis point decrease in average yields. During the quarter, we achieved record loan originations of $7.2 billion, up 66% year-over-year. Personal loan originations were a record at $5.3 billion, of which $1.1 billion was originated on behalf of third parties through LPB.
Chris: These strong results were primarily driven by growth in net interest income, which increased 31% year over year to $345 million.
Chris: This included a 23% increase in average interest, earning assets and a 68 basis point decrease in cost of funds, which was mostly offset by a 62 basis point decrease in average yield.
Chris: During the quarter, we achieved record loan originations of $7 2 billion up 66% year over year.
Chris: Personal loan originations were a record at $5 3 billion of which $1 1 billion was originated on behalf of third parties through LTV.
Anthony Noto: Collectively, personal loan originations were up 63% year over year. Student and home loan lending both had their best quarter since 2021. Student loan originations were $1.3 billion, up 71% from the same period last year. Home loan originations were $577 million, an 87% year-over-year increase. The fourth quarter was our best quarter of capital markets activity since going public. Overall, we sold or transferred through LPB over $3.4 billion of personal loans, home loans, and secured loans. In terms of personal loans, we closed $950 million of sales in whole loan form at a blended execution of 105.5%. We also closed a $525 million private ABS transaction that included significantly lower WAC collateral relative to our balance sheet at an execution of 102.3%.
Collectively, personal loan originations were up 63% year-over-year. Student and home loan lending both had their best quarter since 2021. Student loan originations were $1.3 billion, up 71% from the same period last year. Home loan originations were $577 million, an 87% year-over-year increase. The Q4 was our best quarter of capital markets activity since going public. Overall, we sold or transferred through LPB over $3.4 billion of personal loans, home loans, and secured loans. In terms of personal loans, we closed $950 million of sales in whole loan form at a blended execution of 105.5%.
Chris: Collectively personal loan originations were up 63% year over year.
Chris: Student and home loan lending both had their best quarter since 2021.
Chris: Student loan originations were $1 3 billion up 71% from the same period last year.
Chris: Home loan originations were $577 million and 87% year over year increase.
Chris: The fourth quarter was our best quarter of capital markets activity since going public overall, we sold or transferred through LTV over $3 $4 billion of personal loans home loans and secured loans.
Chris: In terms of personal loans, we closed $950 million of sales in whole loan form and a blended execution of 105, 5%.
We also closed a $525 million private ABS transaction that included significantly lower WAC collateral relative to our balance sheet at an execution of 102.3%. All deals had similar structures to other recent personal loan sales, with cash proceeds at or near par, and the majority of the premium consisting of contractual servicing fees that are capitalized. These sales included a small loss share provision that is above our base assumption of losses, and immaterial relative to the exposure we would have otherwise had if we held the loans. In terms of home loan sales, we closed $507 million at a blended execution of 100.7%.
Chris: We also closed a $525 million private ABS transaction that included significantly lower WAC collateral relative to our balance sheet and execution of 102, 3%.
Anthony Noto: All deals had similar structures to other recent personal loan sales, with cash proceeds at or near par, and the majority of the premium consisting of contractual servicing fees that are capitalized. These sales included a small loss share provision that is above our base assumption of losses, and immaterial relative to the exposure we would have otherwise had if we held the loans. In terms of home loan sales, we closed $507 million at a blended execution of 100.7%. Additionally, we sold $90 million of late-stage delinquent personal loans. By selling these loans, we're able to generate positive incremental value over time versus selling after they charge off, both from our improved recovery capabilities and by maintaining servicing. Finally, we sold $243 million of secured loans at a par execution, while also executing $199 million of new secured financing.
Chris: All deals had similar structures to other recent personal loan sales with cash proceeds at or near par and the majority of the premium consisting of contractual servicing fees that are capitalized.
Chris: These sales included a small loss share provision that is above our base assumption of losses and immaterial relative to the exposure. We would have otherwise had if we held the loans.
Chris: In terms of home loan sales, we closed $507 million at a blended execution of 107%.
Additionally, we sold $90 million of late-stage delinquent personal loans. By selling these loans, we're able to generate positive incremental value over time versus selling after they charge off, both from our improved recovery capabilities and by maintaining servicing. Finally, we sold $243 million of secured loans at a par execution, while also executing $199 million of new secured financing.
Chris: Additionally, we sold $90 million of late stage delinquent personal loans by selling these loans, we're able to generate positive incremental value over time versus selling after they charge off both from our improved recovery capabilities and by maintaining servicing.
Chris: Finally, we sold $243 million of secured loans at par execution, while also executing $199 million of new secured financing.
Anthony Noto: Net-net, inclusive of all new issuances, paydowns, and loans sold in period, our secured loan balance decreased by $189 million sequentially. Turning to credit performance, the health of our consumer remains strong. Our personal loan borrowers have a weighted average income of $158,000 and a weighted average FICO score of 744, while our student loan borrowers have a weighted average income of $134,000 with a weighted average FICO score of 765. Our credit trends continue to improve after seeing delinquencies peak in the first quarter of 2024. For personal loans, the on-balance sheet 90-day delinquency rate was 55 basis points in the quarter, a slight decrease from 57 basis points in Q3. The annualized charge-off rate declined to 3.37% versus 3.52% in the prior quarter.
Net-net, inclusive of all new issuances, paydowns, and loans sold in period, our secured loan balance decreased by $189 million sequentially. Turning to credit performance, the health of our consumer remains strong. Our personal loan borrowers have a weighted average income of $158,000 and a weighted average FICO score of 744, while our student loan borrowers have a weighted average income of $134,000 with a weighted average FICO score of 765. Our credit trends continue to improve after seeing delinquencies peak in the Q1 of 2024.
Chris: Net net inclusive of all new issuances Paydowns and loan sold in period, our secured loan balance decreased by $189 million sequentially.
Chris: Turning to credit performance the health of our consumer remains strong our personal loan borrowers have a weighted average income of $158000 and a weighted average FICO score of 744.
Chris: While our student loan borrowers have a weighted average income of $134000 with a weighted average FICO score of 765.
Chris: Our credit trends continue to improve after seeing delinquencies peak in the first quarter of 2024.
For personal loans, the on-balance sheet 90-day delinquency rate was 55 basis points in the quarter, a slight decrease from 57 basis points in Q3. The annualized charge-off rate declined to 3.37% versus 3.52% in the prior quarter. Had we not sold any late-stage delinquencies, we estimate that including recoveries, we would have had an all-in annualized net charge-off rate for personal loans of approximately 4.9% versus 5.0% last quarter. For student loans, the on-balance sheet 90-day student loan delinquency rate remained flat sequentially at 12 basis points, while our annualized charge-off rate decreased 7 basis points to 62 basis points from 69 basis points last quarter.
Chris: For personal loans the on balance sheet 90 day delinquency rate was 55 basis points in the quarter.
Chris: Slight decrease from 57 basis points in Q3.
Chris: The annualized charge off rate declined to $3 three 7% versus 352% in the prior quarter had we not sold any late stage delinquencies, we estimate that including recoveries. We would have had an all in annualized net charge off rate for personal loans of approximately four 9% versus five zero percent last quarter.
Anthony Noto: Had we not sold any late-stage delinquencies, we estimate that including recoveries, we would have had an all-in annualized net charge-off rate for personal loans of approximately 4.9% versus 5.0% last quarter. For student loans, the on-balance sheet 90-day student loan delinquency rate remained flat sequentially at 12 basis points, while our annualized charge-off rate decreased 7 basis points to 62 basis points from 69 basis points last quarter. The data continues to support our 7% to 8% maximum life of loan loss assumptions for personal loans, in line with our underwriting tolerance, although we continue to trend below these levels. Our recent vintages originated from Q4 2022 to Q1 2024 have net cumulative losses of 3.8%, with 45% unpaid principal balance remaining. This is well below the 5.25% observed at the same point in time for the 2017 vintage, the last vintage that approached our 7% to 8% tolerance.
Chris: For student loans on balance sheet 90 days student loan delinquency rate remained flat sequentially at 12 basis points, while our annualized charge off rate decreased seven basis points to 62 basis points from 69 basis points last quarter.
The data continues to support our 7% to 8% maximum life of loan loss assumptions for personal loans, in line with our underwriting tolerance, although we continue to trend below these levels. Our recent vintages originated from Q4 2022 to Q1 2024 have net cumulative losses of 3.8%, with 45% unpaid principal balance remaining. This is well below the 5.25% observed at the same point in time for the 2017 vintage, the last vintage that approached our 7% to 8% tolerance.
Chris: The data continues to support our 7% to 8% maximum life of loan loss assumptions for personal loans in line with our underwriting tolerance, although we continue to trend below these levels.
Chris: Our recent vintages originated from Q4 2022 to Q1 2024 have net cumulative losses of three 8% with 45% unpaid principal balance remaining.
Chris: This is well below the five 5% observed at the same point in time for the 2017 vintage the last vintage that approached our 7% to 8% tolerance.
Anthony Noto: The gap between the newer cohort curve and the 2017 cohort curve widened by 15 basis points, demonstrating continued improvement. Additionally, looking at our Q1 2020 through Q3 2024 originations, 58% of principal has already been paid down, with 6.5% in net cumulative losses. Therefore, for life of loan losses on this entire cohort of loans to reach 8%, the charge-off rate on the remaining 42% of unpaid principal would need to exceed 10%. This would be well above past levels, further underscoring our confidence in achieving loss rates below our 8% tolerance. Turning to our fair value marks and key assumptions. As a reminder, we mark our loans at fair value each quarter, which considers a number of factors, including the weighted average coupon, the constant default rate, the conditional prepayment rate, and the discount rate, comprised of benchmark rates and spreads.
The gap between the newer cohort curve and the 2017 cohort curve widened by 15 basis points, demonstrating continued improvement. Additionally, looking at our Q1 2020 through Q3 2024 originations, 58% of principal has already been paid down, with 6.5% in net cumulative losses. Therefore, for life of loan losses on this entire cohort of loans to reach 8%, the charge-off rate on the remaining 42% of unpaid principal would need to exceed 10%. This would be well above past levels, further underscoring our confidence in achieving loss rates below our 8% tolerance.
Chris: The gap between the newer cohort curve in the 2017 cohort curve widened by 15 basis points demonstrating continued improvement. Additionally.
Chris: Additionally, looking at our Q1 2020 through Q3 2024 originations, 58% of principal has already been paid down with six 5% in net cumulative losses.
Chris: Therefore for life of loan losses on its entire cohort of loans to reach 8% the charge off rate on the remaining 42% of unpaid principle would need to exceed 10%.
Chris: This would be well above past levels further underscoring our confidence in achieving loss rates below our 8% tolerance.
Turning to our fair value marks and key assumptions. As a reminder, we mark our loans at fair value each quarter, which considers a number of factors, including the weighted average coupon, the constant default rate, the conditional prepayment rate, and the discount rate, comprised of benchmark rates and spreads.
Chris: Turning to our fair value marks and key assumptions.
Chris: As a reminder, we mark our loans at fair value each quarter, which considers a number of factors, including the weighted average coupon the constant default rate the conditional prepayment rate and the discount rate comprised a benchmark rates and spreads.
Anthony Noto: At the end of the fourth quarter, our personal loans were marked at 104.9%, down 80 basis points from the end of the prior quarter. This change was a function of the discount rate increasing by 51 basis points to 5.29%, mostly due to the underlying benchmark rate increasing by 63 basis points, partially offset by 12 basis points from spreads tightening. As we've previously noted, both of these changes are empirical, based on the actual market data, not assumptions. Additionally, any fair value impacts that resulted from interest rates increasing were offset nearly one-for-one by hedge gains. Furthermore, we saw a 10 basis point decrease in the weighted average coupon. Slightly offsetting those negative impacts, we had a slight decrease in our conditional prepayment rate from 26.1% to 26.0%, which has an immaterial impact on the overall change in the mark.
At the end of the Q4, our personal loans were marked at 104.9%, down 80 basis points from the end of the prior quarter. This change was a function of the discount rate increasing by 51 basis points to 5.29%, mostly due to the underlying benchmark rate increasing by 63 basis points, partially offset by 12 basis points from spreads tightening. As we've previously noted, both of these changes are empirical, based on the actual market data, not assumptions.
Chris: At the end of the fourth quarter, our personal loans were marked at 104, 9% down 80 basis points from the end of the prior quarter.
Chris: This change was a function of the discount rate, increasing by 51 basis points to 529%, mostly due to the underlying benchmark rate increasing by 63 basis points, partially offset by 12 basis points from spread tightening.
Chris: As we've previously noted both of these changes are empirical based on the actual market data not assumptions.
Additionally, any fair value impacts that resulted from interest rates increasing were offset nearly one-for-one by hedge gains. Furthermore, we saw a 10 basis point decrease in the weighted average coupon. Slightly offsetting those negative impacts, we had a slight decrease in our conditional prepayment rate from 26.1% to 26.0%, which has an immaterial impact on the overall change in the mark.
Chris: Additionally, any fair value impacts that resulted from interest rates, increasing were offset nearly one for one by hedge gains.
Chris: Furthermore, we saw a 10 basis point decrease in the weighted average coupon.
Chris: Slightly offsetting those negative impacts we had a slight decrease in our conditional prepayment rate from 26, 1% to 26.0%, which has an immaterial impact on the overall change in the Mark.
Anthony Noto: When a borrower prepays, we are still capturing the principal, and the impact of the value of the asset is only based on the premium above par at a given point in time, which is very small relative to the principal outstanding. At the end of the fourth quarter, our student loans are marked at 104.1%, down 133 basis points from the end of the prior quarter. This change was a function of the discount rate increasing by 41 basis points to 4.4%, driven by the underlying benchmark rate increasing by 76 basis points, partially offset by 35 basis points from spreads tightening. Additionally, we saw a 28 basis point increase in the conditional prepayment rate from 10.7% to 11.0%. There were no material changes to the weighted average coupon rate or the conditional prepayment rate. Turning to our balance sheet, where we remained very well capitalized.
When a borrower prepays, we are still capturing the principal, and the impact of the value of the asset is only based on the premium above par at a given point in time, which is very small relative to the principal outstanding. At the end of the Q4, our student loans are marked at 104.1%, down 133 basis points from the end of the prior quarter. This change was a function of the discount rate increasing by 41 basis points to 4.4%, driven by the underlying benchmark rate increasing by 76 basis points, partially offset by 35 basis points from spreads tightening.
Chris: When a borrower prepays, we're still capturing the principal and the impact of the value of the asset is only based on the premium above par at a given point in time, which is very small relative to the principal outstanding.
Chris: At the end of the fourth quarter. Our student loans are marked at 104, 1% down 133 basis points from the end of the prior quarter.
Chris: This change was a function of the discount rate increasing by 41 basis points to four 4% driven by the underlying benchmark rate, increasing by 76 basis points, partially offset by 35 basis points from spread tightening.
Additionally, we saw a 28 basis point increase in the conditional prepayment rate from 10.7% to 11.0%. There were no material changes to the weighted average coupon rate or the conditional prepayment rate. Turning to our balance sheet, where we remained very well capitalized.
Chris: Additionally, we saw a 28 basis point increase in the conditional prepayment rate from 10, 7% to 11.0%.
Chris: There were no material changes to the weighted average coupon rate or the conditional prepayment rate.
Chris: Turning to our balance sheet, we remained very well capitalized.
Anthony Noto: In the fourth quarter, total assets grew by $1.9 billion, driven by approximately $910 million of loan growth, approximately $830 million of growth in other assets, and approximately $80 million of growth in cash, cash equivalents, and investment securities. Total liabilities grew by $1.5 billion. This was driven by member deposit growth of $2.6 billion quarter over quarter, while non-member deposits were reduced by $1.2 billion. Total deposits reached nearly $26 billion in the quarter. Over the past year, our strong organic deposit growth has further strengthened our balance sheet. Currently, there is a 193 basis point difference between the interest we pay on deposits and the interest we pay on warehouse lines, which translates to approximately $500 million in annualized interest expense savings from growing our deposit base over the past year.
In the Q4, total assets grew by $1.9 billion, driven by approximately $910 million of loan growth, approximately $830 million of growth in other assets, and approximately $80 million of growth in cash, cash equivalents, and investment securities. Total liabilities grew by $1.5 billion. This was driven by member deposit growth of $2.6 billion quarter over quarter, while non-member deposits were reduced by $1.2 billion. Total deposits reached nearly $26 billion in the quarter.
Chris: In the fourth quarter total assets grew by $1 $9 billion, driven by approximately $910 million of loan growth approximately $830 million of growth in other assets and approximately $80 million of growth in cash cash equivalents and investment securities.
Chris: Total liabilities grew by $1 5 billion.
This was driven by member deposit growth $2 6 billion quarter over quarter, while non member deposits were reduced by $1 2 billion.
Chris: Total deposits reached nearly $26 billion in the quarter.
Over the past year, our strong organic deposit growth has further strengthened our balance sheet. Currently, there is a 193 basis point difference between the interest we pay on deposits and the interest we pay on warehouse lines, which translates to approximately $500 million in annualized interest expense savings from growing our deposit base over the past year.
Chris: Over the past year, our strong organic deposit growth has further strengthened our balance sheet.
Chris: Apparently there was a 193 basis point difference between the interest we pay on deposits and the interest we pay on warehouse lines, which translates to approximately $500 million in annualized interest expense savings from growing our deposit base over the past year.
Anthony Noto: We continue to benefit from the mix shift towards deposit funding, along with our ability to sustain healthy deposit versus lending betas. As a result, we reported an average net interest margin of 5.91% for the quarter, up 34 basis points sequentially. This is a function of maintaining asset yields and reducing our overall cost of deposits. This continues to be in line with our expectation of maintaining NIM above 5% for the foreseeable future. In terms of our regulatory capital ratios, our total capital ratio of 16.2% at year-end remains comfortably above the regulatory minimum of 10.5%. Tangible book value grew $465 million sequentially to $4.9 billion, including the non-recurring benefits related to deferred taxes. While these are non-recurring benefits, it is value retained in the business. Tangible book value per share at year-end is $4.47, up from $3.61 a year ago.
We continue to benefit from the mix shift towards deposit funding, along with our ability to sustain healthy deposit versus lending betas. As a result, we reported an average net interest margin of 5.91% for the quarter, up 34 basis points sequentially. This is a function of maintaining asset yields and reducing our overall cost of deposits. This continues to be in line with our expectation of maintaining NIM above 5% for the foreseeable future.
Chris: We continue to benefit from the mix shift towards deposit funding along with our ability to sustain healthy deposit versus lending betas.
Chris: As a result, we reported an average net interest margin of $5, 91% for the quarter up 34 basis points sequentially.
Chris: This is a function of maintaining asset yields and reducing our overall cost of deposits.
Chris: This continues to be in line with our expectation of maintaining NIM above 5% for the foreseeable future.
In terms of our regulatory capital ratios, our total capital ratio of 16.2% at year-end remains comfortably above the regulatory minimum of 10.5%. Tangible book value grew $465 million sequentially to $4.9 billion, including the non-recurring benefits related to deferred taxes. While these are non-recurring benefits, it is value retained in the business. Tangible book value per share at year-end is $4.47, up from $3.61 a year ago.
Chris: In terms of our regulatory capital ratios, our total capital ratio of 16, 2% at year end remains comfortably above the regulatory minimum of 10, 5%.
Chris: Tangible book value grew $465 million sequentially to $4 $9 billion.
Chris: Including the nonrecurring benefits related to deferred taxes.
Chris: While these are nonrecurring benefits it is value retained in the business.
Chris: Tangible book value per share at year end is $4 47.
Chris: Up from $3 61, a year ago.
Anthony Noto: Looking forward to 2025, after a year of bolstering our capital base, reaching GAAP profitability, as well as the scale required to drive continued profitability, we want to better tilt our incremental revenue growth toward investment. We have significant untapped addressable markets in front of us, and we have proven that the more we invest, the more we produce durable growth and strong returns. In 2025, we plan to manage towards an incremental EBITDA margin of around 30% as we reinvest in the business to drive that durable growth of 25% again in 2025, and ultimately strong returns well into the future. Let me finish by providing our outlook for 2025, starting with the macro assumptions that underpin our financial guide. In line with market expectations, our assumptions are as follows.
Looking forward to 2025, after a year of bolstering our capital base, reaching GAAP profitability, as well as the scale required to drive continued profitability, we want to better tilt our incremental revenue growth toward investment. We have significant untapped addressable markets in front of us, and we have proven that the more we invest, the more we produce durable growth and strong returns. In 2025, we plan to manage towards an incremental EBITDA margin of around 30% as we reinvest in the business to drive that durable growth of 25% again in 2025, and ultimately strong returns well into the future.
Chris: Looking forward to 2025 after a year of bolstering our capital base, reaching GAAP profitability as well as the scale required to drive continued profitability, we want a better tilt our incremental revenue growth toward investment.
We have significant untapped addressable markets in front of us and we have proven that the more we invest the more we produce durable growth and strong returns.
Chris: In 2025, we plan to manage towards an incremental EBITDA margin of around 30% as we reinvest in the business to drive that durable growth of 25% again in 2025, and ultimately strong returns well into the future.
Let me finish by providing our outlook for 2025, starting with the macro assumptions that underpin our financial guide. In line with market expectations, our assumptions are as follows. An interest rate outlook consistent with the forward curve and just north of one and a half rate cuts, GDP expansion of 1% to 2%, normalization of unemployment in the 5% range, and continuation of normalized credit spreads across capital markets, and stabilization of consumer credit. Now for our specific guidance. For the full year 2025, we expect to add at least 2.8 million members, which represents at least 28% year-over-year growth.
Chris: Let me finish by providing our outlook for 2025, starting with the macro assumptions that underpin our financial guide.
Chris: In line with market expectations, our assumptions are as follows in.
Anthony Noto: An interest rate outlook consistent with the forward curve and just north of one and a half rate cuts, GDP expansion of 1% to 2%, normalization of unemployment in the 5% range, and continuation of normalized credit spreads across capital markets, and stabilization of consumer credit. Now for our specific guidance. For the full year 2025, we expect to add at least 2.8 million members, which represents at least 28% year-over-year growth. We expect adjusted net revenue of $3.20 to 3.275 billion, which equates to year-over-year growth of approximately 23% to 26%. We expect an adjusted EBITDA of $845 to 865 million, which equates to an incremental EBITDA margin of approximately 30%, in line with our investment philosophy that I just outlined.
Chris: And interest rate outlook consistent with the forward curve and just north of one and a half rate cuts.
Chris: GDP expansion of 1% to 2% normalization of unemployment in the 5% range and continuation of normalized credit spreads across capital markets and stabilization of consumer credit.
Chris: Now for our specific guidance.
Chris: For the full year 2025, we expect to add at least $2 8 million members, which represents at least 28% year over year growth.
We expect Adjusted Net Revenue of $3.20 to 3.275 billion, which equates to year-over-year growth of approximately 23% to 26%. We expect an Adjusted EBITDA of $845 to 865 million, which equates to an incremental EBITDA margin of approximately 30%, in line with our investment philosophy that I just outlined. We expect adjusted GAAP net income in the range of $285 to 305 million, which equates to an incremental margin of 20% when excluding the 2024 net gain of $63 million related to the exchange of a portion of our 2026 convertible notes for equity. We expect adjusted GAAP EPS in the range of $0.25 to 0.27 per share.
Chris: We expect adjusted net revenue of $3 two zero to three $2 75 billion, which equates to year over year growth of approximately 23% to 26%.
Chris: We expect an adjusted EBITDA of $845 to $865 million, which equates to an incremental EBITDA margin of approximately 30% in line with our investment philosophy that I just outlined.
Anthony Noto: We expect adjusted GAAP net income in the range of $285 to 305 million, which equates to an incremental margin of 20% when excluding the 2024 net gain of $63 million related to the exchange of a portion of our 2026 convertible notes for equity. We expect adjusted GAAP EPS in the range of $0.25 to 0.27 per share. As I mentioned, this guidance assumes a tax rate of 26%, which we currently believe to be our effective tax rate in 2025. We expect growth in tangible book value of $550 to 575 million for the year, and to end the year with a total capital ratio above 15%. For the first quarter of 2025, we expect to deliver adjusted net revenue of $725 to 745 million, adjusted EBITDA of $175 to 185 million, GAAP net income of $30 to 40 million, and GAAP EPS of $0.03.
Chris: We expect adjusted GAAP net income in the range of $285 million to $305 million, which equates to an incremental margin of 20% when excluding the 2024 net gain of $63 million related to the.
Chris: The exchange of a portion of our 2026 convertible notes for equity.
Chris: We expect adjusted GAAP EPS in the range of 25% to 27 per share.
As I mentioned, this guidance assumes a tax rate of 26%, which we currently believe to be our effective tax rate in 2025. We expect growth in tangible book value of $550 to 575 million for the year, and to end the year with a total capital ratio above 15%. For the Q1 of 2025, we expect to deliver Adjusted Net Revenue of $725 to 745 million, Adjusted EBITDA of $175 to 185 million, GAAP net income of $30 to 40 million, and GAAP EPS of $0.03.
Chris: As I mentioned this guidance assumes a tax rate of 26%, which we currently believe to be our effective tax rate in 2025.
Chris: We expect growth in tangible book value of $550 million to $575 million for the year and to end the year with a total capital ratio above 15%.
Chris: For the first quarter of 2025, we expect to deliver adjusted net revenue of 725% to $745 million adjusted EBITDA of $175 million to $185 million.
Chris: GAAP net income of $30 million to $40 million and GAAP EPS of <unk> <unk>.
Anthony Noto: It's important to note two items when comparing Q1 2025 to Q4 2024. First, we expect to have a 26% effective tax rate versus an immaterial impact from taxes on pre-tax income prior to releasing our valuation allowance. This translates to approximately $15 million of expected taxes in Q1. Second, each year we have seasonal payroll taxes during the first two and a half quarters of the year. This translates to approximately $10 million of incremental operating expenses in each of the first two quarters. Looking beyond 2025, we now expect to exceed our medium-term guidance of delivering 20% to 25% compounded annual revenue growth through 2026, and we remain confident in delivering 2026 EPS in the range of $0.55 to $0.80 per share. Moreover, we are well positioned to deliver 20% to 25% annual EPS growth beyond 2026. Overall, 2024 has been a remarkable year for SoFi.
It's important to note two items when comparing Q1 2025 to Q4 2024. First, we expect to have a 26% effective tax rate versus an immaterial impact from taxes on pre-tax income prior to releasing our valuation allowance. This translates to approximately $15 million of expected taxes in Q1. Second, each year we have seasonal payroll taxes during the first two and a half quarters of the year. This translates to approximately $10 million of incremental operating expenses in each of the first two quarters.
Chris: It is important to note two items when comparing Q1 2025 to Q4 2024.
Chris: First we expect to have a 26% effective tax rate versus an immaterial impact from taxes on pre tax income prior to releasing our valuation allowance.
Chris: This translates to approximately $15 million of expected taxes in Q1.
Chris: Second each year, we have seasonal payroll taxes during the first two five quarters of the year. This translates to approximately $10 million of incremental operating expenses in each of the first two quarters.
Looking beyond 2025, we now expect to exceed our medium-term guidance of delivering 20% to 25% compounded annual revenue growth through 2026, and we remain confident in delivering 2026 EPS in the range of $0.55 to $0.80 per share. Moreover, we are well-positioned to deliver 20% to 25% annual EPS growth beyond 2026. Overall, 2024 has been a remarkable year for SoFi. We are proud of the strong results we delivered and remain confident in our ability to build on this momentum as we move into the year ahead. With that, let's begin the Q&A.
Chris: Looking beyond 2025, we now expect to exceed our medium term guidance of delivering 20% to 25% compounded annual revenue growth through 2026, and we remain confident in delivering 2026 EPS in the range of 55 to <unk> 80 per share.
Chris: Moreover, we are well positioned to deliver $20 to 25% annual EPS growth beyond 2026.
Chris: Overall 2024 has been a remarkable year for <unk>. We are proud of the strong results, we delivered and remain confident in our ability to build on this momentum as we move into the year ahead.
Anthony Noto: We are proud of the strong results we delivered and remain confident in our ability to build on this momentum as we move into the year ahead. With that, let's begin the Q&A. At this time, I would like to... One on your telephone keypad. Please keep in mind we'll only take one question per person at a time. Please rejoin the queue for any additional questions. Our first question comes from Kyle Peterson from Needham & Co. Kyle, please go ahead. Your line is open. Great. Thanks, guys. Good morning. Appreciate you taking the question. I want to start on the funding side of the equation. It really helped in this quarter. You guys added quite a few deposits.
Chris: With that let's begin the Q&A.
Operator: At this time, I would like to... One on your telephone keypad. Please keep in mind we'll only take one question per person at a time. Please rejoin the queue for any additional questions. Our first question comes from Kyle Peterson from Needham & Co. Kyle, please go ahead. Your line is open.
Chris: At this time I would like to.
Chris: One on your telephone keypad, please keep them onto but let me take one question per person at a time. Please rejoin the queue for any additional questions.
Speaker Change: And our first question comes from <unk> from Needham <unk> Co. Please go ahead. Your line is open.
Kyle Peterson: Great. Thanks, guys. Good morning. Appreciate you taking the question. I want to start on the funding side of the equation. It really helped in this quarter. You guys added quite a few deposits. It looks like you've taken a little more action on the deposit side in terms of lowering APY-wise compared to some of your competitors, but are still growing at a really nice clip here.
Speaker Change: Great. Thanks, guys.
Speaker Change: I appreciate you taking the question.
Speaker Change: Wanted to start.
Speaker Change: On the funding side of equation really helps in NIM. This quarter you guys added quite a few deposits.
Anthony Noto: It looks like you've taken a little more action on the deposit side in terms of lowering APY-wise compared to some of your competitors, but are still growing at a really nice clip here. I just wanted to see if you could give any more color on how you guys have been able to drive back the costs a little more than some peers, despite the perception that we might be in a higher-for-longer type of environment than it looked like even three or four months ago. Yeah, I'm not sure I understand the question, so clarify if we don't get it right. I think the first part of your question was we've lowered interest rates on our APY for SoFi Money, and what impact has that had, and how do we think about our funding costs overall and maintaining them?
Speaker Change: Looks like.
Speaker Change: <unk> taken a little more action on the deposit side in terms of lowering.
Speaker Change: A&P wise compared to some of your competitors, but they're still growing at a really nice clip here. So just wanted to see if you could give any more color on how you guys have been able to drive back to costs a little more than.
I just wanted to see if you could give any more color on how you guys have been able to drive back the costs a little more than some peers, despite the perception that we might be in a higher-for-longer type of environment than it looked like even three or four months ago.
Speaker Change: Some peers despite perception level might be and are are higher for longer type of environment. Then it looked like even three or four months ago.
Anthony Noto: Yeah, I'm not sure I understand the question, so clarify if we don't get it right. I think the first part of your question was we've lowered interest rates on our APY for SoFi Money, and what impact has that had, and how do we think about our funding costs overall and maintaining them?
Speaker Change: Yes, I'm not sure I understand the question. So clarify if we don't get it right I think the first part of your question was we have lower interest rates on our A&P why for Tso five money and how what impact has that had and how do we think about our funding cost overall maintaining them first.
Anthony Noto: First, on the APY, we want to have a top-tier APY. It's an important element of our value proposition. SoFi Money has been a phenomenal product. It's the gold standard of what we're going to do with each one of our businesses. When we started, we had negative unit economics. We got to variable profitability, and from there we scaled the variable profitability above our contribution or cost, the positive contribution margin, and now it's really cranking, and we're acquiring a significant number of customers. Obviously, the payback period is not instant, so we're funding that within the business and still driving a really high margin.
First, on the APY, we want to have a top-tier APY. It's an important element of our value proposition. SoFi Money has been a phenomenal product. It's the gold standard of what we're going to do with each one of our businesses. When we started, we had negative unit economics. We got to variable profitability, and from there we scaled the variable profitability above our contribution or cost, the positive contribution margin, and now it's really cranking, and we're acquiring a significant number of customers.
Speaker Change: First of all why we want to have a top tier <unk> why it's an important element of our value proposition. So far has been a phenomenal product.
Speaker Change: Old standard of what we're going to do with each one of our businesses. When we started we had negative unit economics, and we got the variable profitability and then from there we scaled the variable profitability of butter above our contribution.
Speaker Change: Our cost positive contribution margin and now its really cranking and were acquiring a significant number of customers. Obviously the payback period is not instant so we're funding that within the business and still drive a really high margin.
Obviously, the payback period is not instant, so we're funding that within the business and still driving a really high margin. We are seeing really strong trends in growth with our APY changes that we've made, both in terms of members and deposits, and we think we can maintain really strong member growth even if our deposit growth slows as we think about managing our assets and liabilities in the balance sheet and our funding costs. I'll let Chris add some additional color on the funding side.
Anthony Noto: We are seeing really strong trends in growth with our APY changes that we've made, both in terms of members and deposits, and we think we can maintain really strong member growth even if our deposit growth slows as we think about managing our assets and liabilities in the balance sheet and our funding costs. I'll let Chris add some additional color on the funding side. Yeah, absolutely. What I would say is we're now currently at the point where we're close to our long-term funding target of 85% to 90%. That's been a rate that we've talked about consistently over the course of the last few years. While being equal, we'd like to grow deposits at a similar pace to our overall loans, which we expect to be in the single-digit billions in 2025, which will be slightly less than what we did in 2024.
Speaker Change: We are seeing really strong trends in growth with our API changes that we've made both in terms of members in deposits and we think we can maintain really strong member growth, even if our deposit growth slows as we think about managing our assets and liabilities on the balance sheet and our funding costs I'll, let Chris add some additional color on the funding side, yes, absolutely so what I would.
Chris LaPointe: Yeah, absolutely. What I would say is we're now currently at the point where we're close to our long-term funding target of 85% to 90%. That's been a rate that we've talked about consistently over the course of the last few years. While being equal, we'd like to grow deposits at a similar pace to our overall loans, which we expect to be in the single-digit billions in 2025, which will be slightly less than what we did in 2024.
Chris: Say as we're now currently at the point, where we're close to our long term funding target of 85% to 90% at a rate that we've talked about consistently over the course of the last few years, so all else being equal wed like to grow deposits at a similar pace to our overall loans, which we expect to be in the signal digit billions in 2020.
Chris: Five which will be slightly less than what we did in 2024. However, as Anthony just noted if we're seeing exceptionally strong member demand, we can grow a bit faster and deploy that funding.
Anthony Noto: However, as Anthony just noted, if we're seeing exceptionally strong member demand, we can grow a bit faster and deploy that funding through incremental loans or other assets. Additionally, we have other ways to obviously manage deposits on the balance sheet through pricing and other means. Finally, the only other point I would note is that we're still expecting really strong member growth north of 28%, and that's going to be a function of the continued momentum that we're seeing in money, but also an acceleration in credit card, invest, and other financial services products. I would just make one other point about SoFi Money and its role strategically in our overall strategy. It's the tip of the sword, so to speak, and the first product many of our members take, and then they gain that trust and reliability with SoFi, and then they take on other products.
However, as Anthony just noted, if we're seeing exceptionally strong member demand, we can grow a bit faster and deploy that funding through incremental loans or other assets. Additionally, we have other ways to obviously manage deposits on the balance sheet through pricing and other means. Finally, the only other point I would note is that we're still expecting really strong member growth north of 28%, and that's going to be a function of the continued momentum that we're seeing in money, but also an acceleration in credit card, invest, and other financial services products.
Chris: Through incremental loans or other assets. Additionally, we have other ways to obviously manage deposits on the balance sheet through pricing and other means.
Anthony: Finally, the only other point I would note is that we're still expecting really strong member growth north of 28% and thats going to be a function of the continued momentum that we're seeing in money, but also an acceleration in credit cards invest in other financial services products and I would just make one other point about tso five money and its role strategically at our overall strategy.
Anthony Noto: I would just make one other point about SoFi Money and its role strategically in our overall strategy. It's the tip of the sword, so to speak, and the first product many of our members take, and then they gain that trust and reliability with SoFi, and then they take on other products. The lifetime value from a money member grows over time as they use more products and services, which is also a consideration when we think about that product. The last thing I'd say is what we've seen is that the value prop of SoFi Money is much more than the APY.
Anthony: It's the tip of the storage so to speak and the first product many of our members take and then they gain that trust and reliability with Sofia and then they take on other products. So that the lifetime value for money member grows over time as they use more products and services, which is also consideration when we think about that product.
Anthony Noto: The lifetime value from a money member grows over time as they use more products and services, which is also a consideration when we think about that product. The last thing I'd say is what we've seen is that the value prop of SoFi Money is much more than the APY. Having Zelle is really critical. People want a safe, secure way to be able to send money person to person. We also provide person-to-person payments via just a phone number or email, in addition to bill pay, free overdraft, the two-day early paycheck, and we'll continue to add other features and functionalities to make that really valuable. The reason for SoFi Plus and the subscription is to actually provide more than $1,000 of value annually through a subscription of $9.99 or through direct deposit.
Anthony: Last thing I'd say is what we've seen is that the value prop. So fund money is much more than the API.
Having Zelle is really critical. People want a safe, secure way to be able to send money person to person. We also provide person-to-person payments via just a phone number or email, in addition to bill pay, free overdraft, the two-day early paycheck, and we'll continue to add other features and functionalities to make that really valuable. The reason for SoFi Plus and the subscription is to actually provide more than $1,000 of value annually through a subscription of $9.99 or through direct deposit. That value prop will just continue to increase because we have lower costs, better margins that we can reinvest in greater appeal.
Anthony: That was really critical people want a safe and secure way to be able to send money person to person. We also provide person to person payments via just a phone number email. In addition to bill pay a free overdraft with two day early paycheck and we will continue to add other features and functionality that makes that really valuable. The reason for Tso. Five question is subscription is.
Anthony: Actually provide more than $1000 of value annually through subscription of 90 99 or through direct deposit.
Anthony Noto: That value prop will just continue to increase because we have lower costs, better margins that we can reinvest in greater appeal. The next question comes from Dan Dolar from Mizuho. Dan, your line is open. Please go ahead. Hey, guys. Great results here. I was going to ask you a question about the lending platform, but we are getting a lot of questions this morning from investors regarding your medium-term EPS guidance. Maybe it's really great to see you reiterate the guidance. Now, given that you're leaning into investments, can you give us some examples of operating leverage items that you have that would maybe increase the confidence on the investor side that that EPS target can be actually beat? That would be great. Yeah. I'm going to take a step back and elevate out for a second to give people a perspective.
Anthony: So that value prop will just continue to increase because we have lower cost better margins that we can reinvest in greater appeal.
Operator: The next question comes from Dan Dolev from Mizuho. Dan, your line is open. Please go ahead.
Anthony: Okay.
Tim <unk>: The next question comes from Tim <unk> from Mizuho. Your line is open. Please go ahead.
Dan Dolev: Hey, guys. Great results here. I was going to ask you a question about the lending platform, but we are getting a lot of questions this morning from investors regarding your medium-term EPS guidance. Maybe it's really great to see you reiterate the guidance. Now, given that you're leaning into investments, can you give us some examples of operating leverage items that you have that would maybe increase the confidence on the investor side that that EPS target can be actually beat? That would be great.
Tim: Hey, guys.
Tim <unk>: Great results here.
Tim <unk>: And I was going to ask a question about the lending platform, but we are getting a lot of questions. This morning from investors regarding.
Tim <unk>: Your medium term EPS guidance maybe.
Tim <unk>: It's really great to see you reiterate the guidance.
Tim <unk>: But now given that you're leaning into investments can you give us some examples of like operating leverage.
Items that you that you have that.
Tim <unk>: Maybe increase the confidence.
Tim <unk>: On the Investor side.
Tim <unk>: That target can be actually.
Tim <unk>: That would be that would be great.
Anthony Noto: Yeah. I'm going to take a step back and elevate out for a second to give people a perspective. We think the winning formula is to drive durable growth and strong returns, and we do that by driving innovation and brand building. We couldn't be more confident in the long-term margins of the business. What we've said historically is that our EBITDA margin long-term will be 30%, and our net income margin long-term will be 20%. We believe we can drive to a very high ROE, well above other financial institutions with those margins, our high-fee-based business, as well as as we think about the capital elements of the business.
Tim <unk>: Yes, so I'm going to take a step back and the LD out for a second to give people perspective, we think the winning formula is to drive durable growth and strong returns and we do that by driving innovation and brand building.
Anthony Noto: We think the winning formula is to drive durable growth and strong returns, and we do that by driving innovation and brand building. We couldn't be more confident in the long-term margins of the business. What we've said historically is that our EBITDA margin long-term will be 30%, and our net income margin long-term will be 20%. We believe we can drive to a very high ROE, well above other financial institutions with those margins, our high-fee-based business, as well as as we think about the capital elements of the business. In 2023, we had set guidance with a 30% incremental EBITDA margin. We said our margins long-term would be 30%. In that time period, we wanted to show evidence of that and manage the balance of growth and profitability by delivering a 30% incremental margin. If you do that over time, asymptotically, your margin becomes 30%.
Tim <unk>: Couldn't be more confident in the long term margins of the business. What we said historically is that our EBITDA margin long term will be 30% and our net income margin long term will be 20% and we believe we can drive to a very high ROE well above other financial institutions with those margins and our high fee based business as well as as we think about the capital elements of the Biz.
In 2023, we had set guidance with a 30% incremental EBITDA margin. We said our margins long-term would be 30%. In that time period, we wanted to show evidence of that and manage the balance of growth and profitability by delivering a 30% incremental margin. If you do that over time, asymptotically, your margin becomes 30%.In 2024, we took a very conservative stance at the same point last year relative to others based on interest rates, the economy, inflation, geopolitical, etc. Because we took that very conservative stance, we drove margin expansion at the expense of revenue growth.
<unk> and.
Tim <unk>: In 2023, we have set a guidance with a 30% incremental EBITDA margin. We said our margins long term would be 30%. So in that time period, we wanted to show evidence of that and manage the balance of growth and profitability by delivering a 30% incremental margin you do that over time, some topically your margin becomes 30%.
Anthony Noto: In 2024, we took a very conservative stance at the same point last year relative to others based on interest rates, the economy, inflation, geopolitical, etc. Because we took that very conservative stance, we drove margin expansion at the expense of revenue growth. We delivered well more than 30% incremental EBITDA margins, which is evidence that we can do that and maintain growth, having just grown 25%, which is well above the revenue expectations that we established last year in January. We couldn't be more confident that our long-term margins are 30% for EBITDA and 20% for net income. In 2025, we're just tilting the balance back to where we were in 2023, which is a 30% incremental EBITDA margin because that allows us to ensure we're investing today to drive durable growth beyond today into the future in revenue, in products, and in members.
Tim <unk>: In 2024, we took a very conservative stance at the same point last year relative to others based on interest rates the economy inflation geopolitical et cetera, and because we took a very conservative stance. We drove margin expansion at the expense of revenue growth and we've delivered well more than 30% incremental EBITDA margins.
We delivered well more than 30% incremental EBITDA margins, which is evidence that we can do that and maintain growth, having just grown 25%, which is well above the revenue expectations that we established last year in January. We couldn't be more confident that our long-term margins are 30% for EBITDA and 20% for net income. In 2025, we're just tilting the balance back to where we were in 2023, which is a 30% incremental EBITDA margin because that allows us to ensure we're investing today to drive durable growth beyond today into the future in revenue, in products, and in members.
Tim <unk>: Which is evidenced that we can do that and maintain growth, having just grown 25%, which is well above the revenue expectations that we established last year in January so we couldnt be more confident that our long term margins are 30% for EBITDA and 20% for net income.
Tim <unk>: And in 2025, we're just hoping that bounce back to where we are in 23, which is a 30% incremental EBITDA margin because that allows us to ensure we are investing today to drive durable growth beyond today into the future and revenue and products and their members. The thing that's most important about our guidance, which we just provided as our revenue expectations are higher.
Anthony Noto: The thing that's most important about our guidance, which we just provided, is our revenue expectations are higher in 2025 than the street had and what we had previously had, and our revenue expectations for growth into 2026 are now higher as well. That's possible because of the resource we have to invest in the business and the open opportunity in front of us. Couldn't be more confident in a long-term outlook for the company from a margin standpoint and want to make sure we're taking a long-term view to drive revenue growth for as long as we can. When it slows, then we'll drive the margin growth. The next question comes from Terry Mall from Barclays. Terry, your line is open. Please go ahead. Hey, thank you. Good morning. I just want to ask about the lending business overall.
The thing that's most important about our guidance, which we just provided, is our revenue expectations are higher in 2025 than the street had and what we had previously had, and our revenue expectations for growth into 2026 are now higher as well. That's possible because of the resource we have to invest in the business and the open opportunity in front of us. Couldn't be more confident in a long-term outlook for the company from a margin standpoint and want to make sure we're taking a long-term view to drive revenue growth for as long as we can. When it slows, then we'll drive the margin growth.
Tim <unk>: <unk> 25, and the Street had and what we had previously had in our revenue expectations for growth into 'twenty six are now higher as well.
Tim <unk>: It's possible because the resources, we have to invest in the business and the open opportunity in front of us so couldn't be more confident our long term outlook for the company from a margin standpoint, I want to make sure. We're taking a long term view to drive revenue growth for as long as we can and when it slows then will drive the margin growth.
Operator: The next question comes from Terry Ma from Barclays. Terry, your line is open. Please go ahead.
Speaker Change: The next question comes from Terry MA from Barclays. Terry Your line is open. Please go ahead.
Terry Ma: Hey, thank you. Good morning. I just want to ask about the lending business overall. Your originations in the Q4 are quite a bit ahead of our estimates. I'm just curious, how are you thinking about the lending business in 2025 with respect to originations and balance sheet growth? Also, what's kind of contemplated in your guide with respect to the loan platform business?
Terry MA: Hey, Thank you good morning.
Terry MA: Wanted to ask about the lending business overall your originations in the fourth quarter are quite a bit ahead of our estimates. So I'm. Just curious how are you thinking about the lending business in 2025 with respect to originations.
Anthony Noto: Your originations in the fourth quarter are quite a bit ahead of our estimates. I'm just curious, how are you thinking about the lending business in 2025 with respect to originations and balance sheet growth? Also, what's kind of contemplated in your guide with respect to the loan platform business? Yep, absolutely. In terms of the overall revenue growth for our lending business, what we expect for 2025 is that we're going to grow low double digits to teens, as we continue to see strong borrower demand across both our personal and student loans, and we start to scale our home loans business in a more meaningful way. We now have our back-end fulfillment capabilities in place, and we have a full suite of products that we're able to work with.
Terry MA: Balance sheet growth and then also what's kind of contemplated in your guide with respect to the lone platform business.
Chris LaPointe: Yep, absolutely. In terms of the overall revenue growth for our lending business, what we expect for 2025 is that we're going to grow low-double-digits to teens, as we continue to see strong borrower demand across both our personal and student loans, and we start to scale our home loans business in a more meaningful way. We now have our back-end fulfillment capabilities in place, and we have a full suite of products that we're able to work with.
Terry MA: Yes, absolutely.
Terry MA: In terms of the overall.
Terry MA: Revenue growth for our lending business is what we expect for 2025.
Terry MA: Is that we're going to grow low double digits teens as we continue to see strong borrower demand across both our personal and student loans and we start to scale, our home loans business in a more meaningful way, we now have our backend fulfillment capabilities in place and we have a full suite of products that we're able to work with.
Anthony Noto: In terms of our medium-term guide for the lending business, we're still on track to hit that mid-teens growth compounded 2023 to 2026. As I mentioned before, as it relates to our balance sheet, we're expecting to grow the balance sheet modestly in terms of single-digit billions, but that doesn't mean that we won't be able to grow other parts of the business at a more rapid pace through all of our fee-based income streams. In terms of how we're thinking about the loan platform business going forward, we couldn't be more optimistic about it. We believe the business is just getting started today. We have that $2 billion agreement that we signed with Fortress last quarter, and that relationship continues to expand.
In terms of our medium-term guide for the lending business, we're still on track to hit that mid-teens growth compounded 2023 to 2026. As I mentioned before, as it relates to our balance sheet, we're expecting to grow the balance sheet modestly in terms of single-digit billions, but that doesn't mean that we won't be able to grow other parts of the business at a more rapid pace through all of our fee-based income streams. In terms of how we're thinking about the loan platform business going forward, we couldn't be more optimistic about it.
Terry MA: And then in terms of our medium term guidance for lending business, we're still on track to hit that mid teens or.
Terry MA: Mid teens growth compounded 2023 to 2026 as I mentioned before as it relates to our balance sheet, we're expecting to grow the balance sheet modestly in terms of single digit millions.
Terry MA: But that doesn't mean that we won't be able to grow other parts of the business at a more rapid pace through all of our fee based income stream in terms of how we're thinking about the loan platform business going forward, we couldnt be more optimistic about it we believe the business is just getting started today.
We believe the business is just getting started today. We have that $2 billion agreement that we signed with Fortress last quarter, and that relationship continues to expand. We also agreed to terms for a $5 billion two-year deal with Blue Owl Capital Funds, as well as having commitments for the rest of 2025 with other partners, including top investment banks, as well as private equity funds. We're obviously one of the very few partners who has the marketing and operational capabilities to deliver assets at scale with the characteristics and return profile that investors are seeking. Really good momentum and demand that we're seeing from loan buyers there.
Terry MA: We have that $2 billion agreement that we signed with fortress last quarter and that relationship continues to expand and we also agreed to terms for a $5 billion two year deal with Blue our capital funds as well as having commitments for the rest of 2025 with other partners, including top investment banks as well as private equity.
Anthony Noto: We also agreed to terms for a $5 billion two-year deal with Blue Owl Capital Funds, as well as having commitments for the rest of 2025 with other partners, including top investment banks, as well as private equity funds. We're obviously one of the very few partners who has the marketing and operational capabilities to deliver assets at scale with the characteristics and return profile that investors are seeking. Really good momentum and demand that we're seeing from loan buyers there. The next question comes from John Heck of Jefferies. John, your line is open. Please go ahead. Morning, guys. Thanks very much for taking my question. I guess just a little bit of a tack on from the last response, Chris. The loan platform business, obviously really strong results, really good growth, but also pretty supportive capital markets.
Terry MA: <unk>.
Terry MA: Obviously, one of the very few partners, who has the marketing and operational capabilities to deliver assets at scale with the characteristics and return profile that investors are seeking so really good momentum in demand that we're seeing.
Speaker Change: From from.
Terry MA: From from loan buyers there.
Operator: The next question comes from John Hecht of Jefferies. John, your line is open. Please go ahead.
Speaker Change: The next question comes from John Hecht of Jefferies. Your line is open. Please go ahead.
John Hecht: Morning, guys. Thanks very much for taking my question. I guess just a little bit of a tack on from the last response, Chris. The loan platform business, obviously really strong results, really good growth, but also pretty supportive capital markets. How do you guys think about that in a more volatile interest rate or volatile kind of capital markets environment?
Chris: Morning, guys. Thanks, very much for taking my question I guess, just a little bit of a tack on from the last response, it's Chris.
Speaker Change: The.
Speaker Change: The loan platform business, obviously really strong results really good growth, but also pretty supportive capital markets.
Anthony Noto: How do you guys think about that in a more volatile interest rate or volatile kind of capital markets environment? Thanks, John. What I would say is we have good visibility into the appetite for our paper, as well as loan buyer demand is remaining extremely strong. As I just mentioned, we have commitments for the rest of 2025 from Fortress, Blue Owl, and some of the others that I mentioned. More broadly speaking, we've built a resilient, diversified business with multiple avenues for borrower loan demand, including holding loans on our balance sheet, selling loans either through whole loan format or through ABS structures, and referring loans to third parties. We're really confident that we'll be able to efficiently monetize the demand that we're seeing from borrowers today. Additionally, we have other ways that we can drive fee income growth.
Speaker Change: Do you guys think about that in a more volatile.
<unk> rate or a volatile capital markets environment.
Chris LaPointe: Thanks, John. What I would say is we have good visibility into the appetite for our paper, as well as loan buyer demand is remaining extremely strong. As I just mentioned, we have commitments for the rest of 2025 from Fortress, Blue Owl, and some of the others that I mentioned. More broadly speaking, we've built a resilient, diversified business with multiple avenues for borrower loan demand, including holding loans on our balance sheet, selling loans either through whole loan format or through ABS structures, and referring loans to third parties.
Speaker Change: Alright, Thanks John.
Speaker Change: So I would say is we have good visibility into the appetite for our paper as well as loan buyer demand is remaining extremely strong.
Speaker Change: Just mentioned we have commitments for the rest of 2025 from fortress Blue owl, and some of the others that I mentioned more broadly speaking, though we've built a resilient diversified business with multiple avenues for borrower loan demand including loans.
Speaker Change: Holding loans on our balance sheet selling loans, either through whole loan format or through ABS structures.
Speaker Change: And referring loans to third parties. So we're really confident that we'll be able to efficiently monetize the demand that we're seeing from borrowers. Today. Additionally, we have other ways that we can drive fee income growth Youll continue to see strong growth in interchange, which ended up increasing 63% this quarter.
We're really confident that we'll be able to efficiently monetize the demand that we're seeing from borrowers today. Additionally, we have other ways that we can drive fee income growth. You'll continue to see strong growth in interchange, which ended up increasing 63% this quarter. Also, the brokerage business, as we continue to improve our monetization with Invest, and then fees related to tech platform, and fees from our new SoFi Plus offering that Anthony discussed during the prepared remarks.
Anthony Noto: You'll continue to see strong growth in interchange, which ended up increasing 63% this quarter. Also, the brokerage business, as we continue to improve our monetization with Invest, and then fees related to tech platform, and fees from our new SoFi Plus offering that Anthony discussed during the prepared remarks. One of the things that we broke out in the prepared remarks, in case anyone missed it, is that we're now providing a perspective on what our total fee-based revenue was across all of our businesses. For the year, it was $970 million, which was up 74%. Again, that's driven by origination fees, loan platform business referrals, as well as interchange and brokerage. For those that may not be familiar with the accounting, the loan platform business is cash upfront as opposed to gain-on-sale accounting.
Speaker Change: Also the brokerage business as we continue to improve our monetization with invest.
Speaker Change: And then fees related to attack Tech platform and fees from our new sulfide plus offering that Anthony discussed during the prepared remarks, and one of the things that we broke out in our prepared remarks I missed it is that we're now providing.
Anthony Noto: One of the things that we broke out in the prepared remarks, in case anyone missed it, is that we're now providing a perspective on what our total fee-based revenue was across all of our businesses. For the year, it was $970 million, which was up 74%. Again, that's driven by origination fees, loan platform business referrals, as well as interchange and brokerage. For those that may not be familiar with the accounting, the loan platform business is cash upfront as opposed to gain-on-sale accounting. It has an additional characteristic to it that's very favorable for us, especially on the credit and capital side.
Speaker Change: A perspective on our total fee based revenue was across all of our businesses and for the year was $970 million, which was up 74% and again, that's driven by origination fees loan platform business referrals as well as interchange in brokerage and for those that may not be familiar with the accounting the lone platform business is cash.
Speaker Change: Upfront as opposed to gain on sale accounting. So it has an additional characteristic to it that is very favorable for us, especially on the credit and capital side.
Anthony Noto: It has an additional characteristic to it that's very favorable for us, especially on the credit and capital side. The next question comes from Mihay Bhatia from Bank of America. Mihay, your line is open. Please go ahead. Good morning. Thank you for taking my question. I was just wondering if you could provide, as we think about 2025, maybe provide a little bit more on your expectations at a segment level, both from a revenue, but also a contribution margin standpoint. Particularly curious about the financial services segment, where I think Anthony said might be in the invest business, there's going to be some investment there. Just trying to understand how those evolve next year. Thank you. Absolutely. Overall, we're expecting 23% to 26% revenue growth this year.
Operator: The next question comes from Mihir Bhatia from Bank of America. Mihir, your line is open. Please go ahead.
Speaker Change: The next question comes from Mihir Bhatia from Bank of America. Your line is open. Please go ahead.
Mihir Bhatia: Good morning. Thank you for taking my question. I was just wondering if you could provide, as we think about 2025, maybe provide a little bit more on your expectations at a segment level, both from a revenue, but also a contribution margin standpoint. Particularly curious about the financial services segment, where I think Anthony said might be in the invest business, there's going to be some investment there. Just trying to understand how those evolve next year. Thank you.
Mihir Bhatia: Good morning. Thank you for taking my question I was just wondering if you could provide.
Mihir Bhatia: Think about 2025, maybe provide a little bit more on your expectations at a segment level. Both from a revenue, but also a contribution margin standpoint, particularly curious about the financial services segment, where I think Anthony you said might be.
Mihir Bhatia: In the invest business theres going to be some investment there. So just trying to understand how those evolve next year. Thank you.
Chris LaPointe: Absolutely. Overall, we're expecting 23% to 26% revenue growth this year. We now expect to exceed our medium-term guidance that we laid out at the beginning of last year of 20% to 25% compounded annual growth. We're really optimistic about the opportunity that we have ahead of us. In terms of the specific segment-level guidance, for financial services, we're expecting very strong growth in the range of 60% to 65% as we continue to grow products and overall monetization.
Mihir Bhatia: So overall, we're expecting 23% to 26% revenue growth. This year, we now expect to exceed our medium term guidance that we laid out at the beginning of last year of 20% to 25% compounded annual growth. So we're really optimistic about the opportunity that we have ahead of us in terms of the specific segment level guidance for financial service.
Anthony Noto: We now expect to exceed our medium-term guidance that we laid out at the beginning of last year of 20% to 25% compounded annual growth. We're really optimistic about the opportunity that we have ahead of us. In terms of the specific segment-level guidance, for financial services, we're expecting very strong growth in the range of 60% to 65% as we continue to grow products and overall monetization. We're currently trending well ahead of our medium-term 23% to 26% guide of 50% annually, and now we expect closer to around 65% over that same period. For lending, as I just mentioned, we're expecting to grow 2025, low double digits to teens as we continue to see good demand both on the personal loans and student loan side, and we start scaling home loans.
Mihir Bhatia: We're expecting very strong growth in the range of 60% to 65% as we continue to grow products and overall monetization.
We're currently trending well ahead of our medium-term 23% to 26% guide of 50% annually, and now we expect closer to around 65% over that same period. For lending, as I just mentioned, we're expecting to grow 2025, low-double-digits to teens as we continue to see good demand both on the personal loans and student loan side, and we start scaling home loans.
Mihir Bhatia: Currently trending well ahead of our medium term 23 to 26 guide of 50% annually and now we expect closer to around 65% over that same period for lending as I. Just mentioned, we are expecting to grow 2025, low double digits teens.
Mihir Bhatia: As we continue to see good demand both on the personal loans and student loan side, and we started scaling home loans.
Anthony Noto: In terms of the medium-term guide for lending, we're still on track for the mid-teens growth 2023 through 2026. For tech platform, we expect to grow 2025, low double digits to teens. Given that lead times and implementation cycles have been longer than expected, we now expect to grow revenue at a mid-teens CAGR from 2023 to 2026. In terms of the margin profile, you can expect financial services. We're at about a 45% margin and $81 of annualized revenue per product. We're still undermonetized in invest, so there's the opportunity, and we're starting to scale our loan platform business, which is generating margins around 50%, slightly north of that. You could expect to see continued margin expansion in that business. Within lending, we've been consistently in the mid-50s to mid-60s range. You could expect that trend to persist going forward.
In terms of the medium-term guide for lending, we're still on track for the mid-teens growth 2023 through 2026. For tech platform, we expect to grow 2025, low-double-digits to teens. Given that lead times and implementation cycles have been longer than expected, we now expect to grow revenue at a mid-teens CAGR from 2023 to 2026. In terms of the margin profile, you can expect financial services. We're at about a 45% margin and $81 of annualized revenue per product.
Mihir Bhatia: In terms of the medium term guide for lending we're still on track for the mid teens growth 2023 through 2026, and then protect platform, we expect to grow 2025, low double digit to teens.
Mihir Bhatia: And given that lead times and implementation cycles have been longer than expected. We now expect to grow revenue at a mid teens CAGR from 2023 to 2026 in terms of margin. The margin profile you can expect financial services, we're at about a 45% margin.
Mihir Bhatia: $81 of annualized revenue per product, we're still under monetized and invest so theirs.
We're still undermonetized in invest, so there's the opportunity, and we're starting to scale our loan platform business, which is generating margins around 50%, slightly north of that. You could expect to see continued margin expansion in that business. Within lending, we've been consistently in the mid-50s to mid-60s range. You could expect that trend to persist going forward. From a tech platform perspective, we expect healthy margins in the 30% range in the medium term.
Mihir Bhatia: And we're starting to scale, our loan platform business, which is generating margins around 50% slightly north of that so you could expect to see continued margin expansion in that business within lending.
Mihir Bhatia: And consistently in the mid <unk> to mid <unk> range, you should expect that trend to persist going forward and then from a tech platform perspective, we expect healthy margins in the 30% range.
Anthony Noto: From a tech platform perspective, we expect healthy margins in the 30% range in the medium term. Just elaborating on the investments that we're going to make in financial services, we announced obviously launching at the end of this month SoFi Plus. That's going to expand the availability of this great value equation of more than $1,000 in annual value to more people, especially those that may not have direct deposit capabilities because they're self-employed, but also other people that are younger and aren't actually in the workforce today. It's a great value for the price point on a monthly basis, and you more than recoup your subscription fee for the year. That will have a significant amount of investment. In addition to that, we really want to accelerate our growth in invest. We think it's the next business like money to follow the same path.
Anthony Noto: Just elaborating on the investments that we're going to make in financial services, we announced obviously launching at the end of this month SoFi Plus. That's going to expand the availability of this great value equation of more than $1,000 in annual value to more people, especially those that may not have direct deposit capabilities because they're self-employed, but also other people that are younger and aren't actually in the workforce today.
Mihir Bhatia: In the medium term and then just elaborating on the investments that we're going to make it in financial services, we announced obviously launching at the end of this month, so far plus that's going to expand the availability of this great value equation of more than $1000, an annual value to more people, especially those that may not have direct deposit capability.
Mihir Bhatia: Because they are self employed but also other people.
Mihir Bhatia: Our younger aren't actually in the workforce today is a great value for the price point on a monthly basis and you more than recoup your subscription fee for the year. So that will have a significant amount of investment. In addition to that we really want to accelerate our growth and invest we think it's the next business like money to follow the same path.
It's a great value for the price point on a monthly basis, and you more than recoup your subscription fee for the year. That will have a significant amount of investment. In addition to that, we really want to accelerate our growth in invest. We think it's the next business like money to follow the same path. It's well on its way, but it's still really early days. We've seen great growth in all the key metrics there in terms of account openings, fundings, average deposits per account, and average assets per account.
Anthony Noto: It's well on its way, but it's still really early days. We've seen great growth in all the key metrics there in terms of account openings, fundings, average deposits per account, and average assets per account. Our monetization is also improving there, so we'll continue to get those dual drivers of growth. In addition to that, we've invested in small, medium business capabilities over in 2024. We fully integrated the application process into our app, the SoFi app, and we're using partners to fulfill that demand for loans, and that's grown quite nicely. Similar approach to our insurance business, which we call Protect, Home, Auto, and Life, also a big contributor when we want to grow much faster. That saw really good growth in 2024, small relative to SoFi overall, but a big area for us.
Mihir Bhatia: Well on its way, but it's still really early days, we've seen great growth in all the key metrics there in terms of account openings fundings averaged.
Mihir Bhatia: Deposits per account average assets per account.
Our monetization is also improving there, so we'll continue to get those dual drivers of growth. In addition to that, we've invested in small, medium business capabilities over in 2024. We fully integrated the application process into our app, the SoFi app, and we're using partners to fulfill that demand for loans, and that's grown quite nicely. Similar approach to our insurance business, which we call Protect, Home, Auto, and Life, also a big contributor when we want to grow much faster. That saw really good growth in 2024, small relative to SoFi overall, but a big area for us.
Mihir Bhatia: Utilization is also improving there. So we will continue to get those dual drivers of growth.
Mihir Bhatia: In addition to that we've invested in small medium business capabilities over in 2024, we fully integrated the application process into our App the Super App and we are using partners.
Mihir Bhatia: Fulfill that demand for loans and that's growing quite nicely similar approach to our insurance business, which we call protect home auto and life also a big contributor and we want to grow much faster than it saw really good growth in 2004 small relative to Sofia overall, but a big area for US and then last our credit card business will be very methodical about our approach there.
Anthony Noto: Our credit card business will be very methodical about our approach there. We think we have the right formula, but it is a business that you have to really manage methodically given the J-curve of investment. That will continue to be losing significant amounts of money in the tens of millions of dollar range. Significant investment to make sure we have continuous S-curves of growth beyond 2025. The formula is really working. We said on the call that 30% of our products are from existing members, and 40% of our members take a second product within 30 days. We want that flywheel to keep flying. The next question comes from Reggie Smith from JPMorgan. Reggie, your line is open. Please go ahead. Hey, good morning. Thanks for taking the question. I wanted to dig into the loan platform business a little bit.
Our credit card business will be very methodical about our approach there. We think we have the right formula, but it is a business that you have to really manage methodically given the J-curve of investment. That will continue to be losing significant amounts of money in the tens of millions of dollar range. Significant investment to make sure we have continuous S-curves of growth beyond 2025. The formula is really working. We said on the call that 30% of our products are from existing members, and 40% of our members take a second product within 30 days. We want that flywheel to keep flying.
Mihir Bhatia: We think we have the right formula but it is a business that you have to really manage methodically given that J curve of investment and so that will continue to be losing significant amounts of money in the tens of millions of dollars range. So significant investments to make sure we have continuous S curves of growth beyond 2025 and.
Mihir Bhatia: The Formula is really working with them to call that.
Mihir Bhatia: 30% of our products are from existing members and 40% of our members take a second product within 30 days. So we want that flywheel to keep flying.
Operator: The next question comes from Reggie Smith from JPMorgan. Reggie, your line is open. Please go ahead.
Speaker Change: The next question comes from Reggie Smith from Jpmorgan Ritchie. Your line is open. Please go ahead.
Reggie Smith: Hey, good morning. Thanks for taking the question. I wanted to dig into the loan platform business a little bit. I think you guys said that those are primarily loans that did not meet SoFi standards, at least today. I was curious if this could become a channel where you do sell loans that are higher quality to partners. Secondarily, do you charge origination fees on those platform loans?
Reggie Smith: Hey, good morning, Thanks for taking the question.
Speaker Change: I wanted to dig into the loan platform business a little bit.
Anthony Noto: I think you guys said that those are primarily loans that did not meet SoFi standards, at least today. I was curious if this could become a channel where you do sell loans that are higher quality to partners. Secondarily, do you charge origination fees on those platform loans? Thank you. Yeah, well, let me answer the first part, and then I'll turn it over to Chris. It should be clear to everyone that we are actually selling loans that are high quality, but we're also selling loans that are outside our credit box, and they are also high quality. There are two things that cause us to do the loan platform business. One, someone wants a credit profile that's actually within our credit box, but it's at volumes that we wouldn't otherwise produce.
Speaker Change: Thank you guys. So that those are primarily loan.
Speaker Change: So five sandals visible was curious what else could be coming sooner when you do sell loans that are higher quality.
Speaker Change:
Speaker Change: Partners and then.
Speaker Change: Secondarily, you charge origination fees on those.
Speaker Change: Those.
Speaker Change: [noise] platform loans.
Anthony Noto: Thank you. Yeah, well, let me answer the first part, and then I'll turn it over to Chris. It should be clear to everyone that we are actually selling loans that are high quality, but we're also selling loans that are outside our credit box, and they are also high quality. There are two things that cause us to do the loan platform business. One, someone wants a credit profile that's actually within our credit box, but it's at volumes that we wouldn't otherwise produce.
Speaker Change: Yes, let me answer the first part and I'll turn it over to Chris.
Speaker Change: It should be clear to everyone that we are actually selling loans that are high quality, but we're also selling loans that are outside of our credit box and they are also high quality. So there are two things that caused us to do loan platform business. One somewhat was a credit profile that is actually within our credit box bridge that volumes that we wouldn't otherwise produce and so once we have the.
Anthony Noto: Once we have the commitment from them, we'll go out and originate that volume, leveraging our origination platform, our underwriting platform, marketing, and servicing platform, and get paid a fee for that. There are two things that drive it. One, someone will want volume above what we would actually produce ourselves and look to sell. That's within our credit box. Two, things that are outside of our credit box. It's both of those criteria. In our view, they're all high quality. Some of them are more high quality, i.e., prime profile, which is what our profile is. I'll turn it over to Chris on the fee side. Yeah, in terms of how we think about structuring these deals, all of the deals where we're doing originations on behalf of third parties consist of two components.
Once we have the commitment from them, we'll go out and originate that volume, leveraging our origination platform, our underwriting platform, marketing, and servicing platform, and get paid a fee for that. There are two things that drive it. One, someone will want volume above what we would actually produce ourselves and look to sell. That's within our credit box. Two, things that are outside of our credit box. It's both of those criteria. In our view, they're all high quality. Some of them are more high quality, i.e., prime profile, which is what our profile is. I'll turn it over to Chris on the fee side.
Speaker Change: Our commitment from them will go out and originate that volume leveraging our origination platform, our underwriting platform marketing and servicing platform and get paid a fee for that so theres two things that drive it one someone will want volume above what we would actually produce ourselves and look to sell that's within our credit box and two things are outside of our credit box. So it's both of those criteria.
And in our view they are all high quality some of them are more high quality I E Prime.
Speaker Change: Profile, which is what our profile is I'll turn it over to Chris on the fee side, yes in terms of how we.
Chris LaPointe: Yeah, in terms of how we think about structuring these deals, all of the deals where we're doing originations on behalf of third parties consist of two components. We have the flat fee per loan that we receive upfront at time of transfer. We not only get the flat fee from those that we are originating on behalf of, but we also charge origination fees for a portion of the loans that we're originating. We also get a modest servicing fee that gets capitalized at the time of transfer. Both of those are recognized under non-interest income.
Speaker Change: Think about structuring these deals all of the deals where we're doing originations on behalf of third parties consists of two components. We have the flat fee per loan that we receive upfront at time of transfer we not only get the flat fee from the.
Anthony Noto: We have the flat fee per loan that we receive upfront at time of transfer. We not only get the flat fee from those that we are originating on behalf of, but we also charge origination fees for a portion of the loans that we're originating. We also get a modest servicing fee that gets capitalized at the time of transfer. Both of those are recognized under non-interest income. The next question comes from Andrew Jeffrey from William Blair. Andrew, your line is open. Please go ahead. Hi, good morning. Appreciate you taking the question. Anthony, great to see the mix shift in revenue and the rise in fees as a percent of the total.
Speaker Change: Those that we are originating on behalf of but we also charge origination fees for a portion of the loans that we're originating and then we also get a modest servicing fee that gets capitalized at the time of transfer both of those are recognized under noninterest income.
Operator: The next question comes from Andrew Jeffrey from William Blair. Andrew, your line is open. Please go ahead.
Speaker Change: The next question comes from Andrew Jeffrey from William Blair. Your line is open. Please go ahead.
Andrew Jeffrey: Hi, good morning. Appreciate you taking the question. Anthony, great to see the mix shift in revenue and the rise in fees as a percent of the total. Can you, sort of looking longer term, talk about perhaps where you'd like to see fees as a percent of the total, given your long-term ROE aspirations, and what the composition of that fee-based business might look like, say, either in an intermediate-term time frame or even a little longer time frame?
Andrew Jeffrey: Hi, Good morning, I appreciate you taking the question.
Speaker Change: Anthony it's great to see the mix shift in revenue and horizon and fees as a percent of the total can you sort of looking longer term talk about perhaps where you'd like to see fees as a percent of the total.
Anthony Noto: Can you, sort of looking longer term, talk about perhaps where you'd like to see fees as a percent of the total, given your long-term ROE aspirations, and what the composition of that fee-based business might look like, say, either in an intermediate-term time frame or even a little longer time frame? Yeah, it's really hard to give you a specific number given it's being driven by five different sources of revenue. We would want it to be very significant. We recognize that it's capital light, it's less credit risk, obviously, and it's cash upfront, so it's also high ROE. We want to grow it as large as we can. One of the things that we contemplate is, could we push all of our lending into the loan platform business over time? I'm not opposed to that at all. The economics are very attractive. The velocity is much higher.
Speaker Change: Given your long term ROE aspirations and what the composition of that fee based business might look like say either in intermediate term timeframe or even a little longer timeframe.
Anthony Noto: Yeah, it's really hard to give you a specific number given it's being driven by five different sources of revenue. We would want it to be very significant. We recognize that it's capital light, it's less credit risk, obviously, and it's cash upfront, so it's also high ROE. We want to grow it as large as we can. One of the things that we contemplate is, could we push all of our lending into the loan platform business over time? I'm not opposed to that at all. The economics are very attractive. The velocity is much higher.
Speaker Change: Yes. It is.
Speaker Change: Really hard to give you a specific number of given it's being driven by five different sources of revenue.
Speaker Change: We would want it to be very significant we recognize that it's capital light, it's less credit risk, obviously and it's cash upfront. So it's higher it's also high ROE we wanted to grow it as large as we can.
Speaker Change: One of the things that we contemplate as we could.
Speaker Change: We pushed all of our lending into the loan platform business over time.
Speaker Change: And I'm not opposed to that at all if the economics are very attractive the velocity is much higher the capital is lower.
Anthony Noto: The capital is lower. You have a lighter balance sheet. It would really support high ROE. Listen, we're students of the industry, and we see what drives high multiples of whether it's revenue, earnings, or book value, whatever the multiples may be, it's high ROE. We have, I think, a great mix of businesses that we've told you will have a high ROE. The more we can drive fee revenue, the more visible that will become to you. It was $970 million in the year. I hope it continues to increase as a percent of the mix, which I think it will, based on our outlook. You'll continue to see an increase in the benefits that I just mentioned. The next question comes from Jeff Anderson from Morgan Stanley. Jeff, your line is open. Please go ahead. Hey, good morning, Anthony and Chris.
The capital is lower. You have a lighter balance sheet. It would really support high ROE. Listen, we're students of the industry, and we see what drives high multiples of whether it's revenue, earnings, or book value, whatever the multiples may be, it's high ROE. We have, I think, a great mix of businesses that we've told you will have a high ROE. The more we can drive fee revenue, the more visible that will become to you. It was $970 million in the year. I hope it continues to increase as a percent of the mix, which I think it will, based on our outlook. You'll continue to see an increase in the benefits that I just mentioned.
Speaker Change: You have a lighter balance sheet it would really support high ROE listen we're students of the industry and we see what drives high multiples on whether it's revenue or earnings or book value whatever the most might be it's higher ROE. So we have I think a great mix of businesses that we've told you will have a high ROE the more we can drive fee revenue the more visible that will.
Speaker Change: So it was $917 million in the year.
Hope it continues to increase as a percent of mix, which I think it will based on our outlook. So youll continue to see an increase in the benefits that I just mentioned.
Operator: The next question comes from Jeff Adelson from Morgan Stanley. Jeff, your line is open. Please go ahead.
Speaker Change: Okay.
Speaker Change: The next question comes from Jeff Anderson from Morgan Stanley Jeff. Your line is open. Please go ahead.
Jeff Adelson: Hey, good morning, Anthony and Chris. You've talked a lot already about the opportunity in SoFi Invest to follow in the footsteps of SoFi Money. It sounds like the SoFi Plus enhancements are a key part of that strategy. Any other specifics into your plans to really ramp up that business? Is it really just about allocating more marketing and generating more awareness, or are there any other features there we should be expecting? Maybe just talk a little bit about sizing the monetization. I think you're only doing, on a quarterly basis, about $6 million of brokerage revenues there. Just sort of related to that, does that include any potential plans for maybe a re-entry into crypto, just given the current administration's thinking around that? Thank you.
Jeff Anderson: Hey, good morning, Anthony and Chris.
Anthony Noto: You've talked a lot already about the opportunity in SoFi Invest to follow in the footsteps of SoFi Money. It sounds like the SoFi Plus enhancements are a key part of that strategy. Any other specifics into your plans to really ramp up that business? Is it really just about allocating more marketing and generating more awareness, or are there any other features there we should be expecting? Maybe just talk a little bit about sizing the monetization. I think you're only doing, on a quarterly basis, about $6 million of brokerage revenues there. Just sort of related to that, does that include any potential plans for maybe a re-entry into crypto, just given the current administration's thinking around that? Thank you. First, I would say the same thing about Invest as the rest of our business.
Jeff Anderson: You've talked a lot already about the opportunity in Sofia investor following the footsteps of Tso five money and it sounds like the so five plus enhancements are a key part of that strategy, but any other specifics into your plans to really ramp up that business like is it really just about allocating more marketing and generating more awareness or are there any other features.
Jeff Anderson: There we should be expecting.
Jeff Anderson: And maybe just talk a little bit about sizing the monetization like I think you're only doing it on a quarterly basis about $6 million brokerage revenues. There and then just sort of related to that does that include any potential plans for maybe a reentry into crypto just given the current administration's thinking around that thank you.
Anthony Noto: First, I would say the same thing about Invest as the rest of our business. The biggest gate to our growth is awareness and becoming a household-trusted brand name. We're super focused on driving unaided brand awareness for the business overall, and for each one of the products. SoFi Invest itself, 70% of SoFi Invest products' growth in a quarter are coming from existing members. The biggest driver for SoFi Invest is investing in broader awareness to our existing members, but also outside the platform.
Jeff Anderson: So first I would say this.
Jeff Anderson: Same thing about investors the rest of our business the biggest gate to our growth is awareness and becoming a household trusted brand name and so we're super focused on driving unaided brand awareness for the business overall and for each one of the products and Sofia invest itself, 70% or so find those products growth in the quarter are coming from existing members.
Anthony Noto: The biggest gate to our growth is awareness and becoming a household-trusted brand name. We're super focused on driving unaided brand awareness for the business overall, and for each one of the products. SoFi Invest itself, 70% of SoFi Invest products' growth in a quarter are coming from existing members. The biggest driver for SoFi Invest is investing in broader awareness to our existing members, but also outside the platform. It's a great value proposition. We're differentiating on fast, on selection, on content, and convenience, and we'll keep iterating on those four variables, as well as our products working better together. The biggest driver of growth, given we do have a really attractive value prop, is driving more awareness of the product, both to members and non-members. We have over 10 million members now.
Jeff Anderson: So the biggest driver for Sofia invest is investing in broader awareness to our existing members, but also outside of the platform and so it's very it's a great value proposition, where we're differentiating on fast on selection on content and community and we will keep iterating on those four variables as well as our products working better together, but the biggest driver of growth.
It's a great value proposition. We're differentiating on fast, on selection, on content, and convenience, and we'll keep iterating on those four variables, as well as our products working better together. The biggest driver of growth, given we do have a really attractive value prop, is driving more awareness of the product, both to members and non-members. We have over 10 million members now.
Jeff Anderson: We do have a really attractive value prop is driving more awareness of the product.
Jeff Anderson: Two members and non members we have over 10 million members now you can see how many products do we have or invest we havent, even penetrated our member base the way, but I think we can in addition to growing outside the walls, but we will continue to add more and more selection this quarter we added.
Anthony Noto: You can see how many products we have on Invest. We haven't even penetrated our member base the way that I think we can, in addition to going outside the walls. We will continue to add more and more selection. This quarter, we added more alternative assets. Alternative assets were originally launched at the beginning of 2024. It had a pretty big impact on the growth of both accounts, funded accounts, and AUM, because it's like a grocery store. People come in to get the milk, and they see everything else is there. It has an indirect benefit that's really paid dividends. We will continue to invest in that business, both directly as well as part of SoFi Plus. There's a lot of features and functionality we don't offer today that will continue to add value and differentiation.
You can see how many products we have on Invest. We haven't even penetrated our member base the way that I think we can, in addition to going outside the walls. We will continue to add more and more selection. This quarter, we added more alternative assets. Alternative assets were originally launched at the beginning of 2024. It had a pretty big impact on the growth of both accounts, funded accounts, and AUM, because it's like a grocery store.
Jeff Anderson: More alternative assets alternative assets were originally launched at the beginning of 'twenty four it had a pretty big impact on the growth of both accounts funded accounts and AUM.
Jeff Anderson: Is it like a grocery store people come in to get the milk and they see everything else is there and so it has an indirect benefit that's really paid dividends and so we will continue to invest in that business both directly as well as part of sofa. So five plus and there is a lot of features and functionality. We don't offer today that will continue to add value and differentiation.
People come in to get the milk, and they see everything else is there. It has an indirect benefit that's really paid dividends. We will continue to invest in that business, both directly as well as part of SoFi Plus. There's a lot of features and functionality we don't offer today that will continue to add value and differentiation. On your question on crypto, listen, when we architected SoFi Invest, one of our differentiators was we wanted SoFi Invest to be a one-stop shop on its own.
Jeff Anderson: Okay.
Anthony Noto: On your question on crypto, listen, when we architected SoFi Invest, one of our differentiators was we wanted SoFi Invest to be a one-stop shop on its own. We launched with no-commission equities. We pioneered fractional shares. We created ETFs at a $10 price point because we wanted our members to have a diverse portfolio they can invest in in a dollar-cost way. $10 was a great price point to do that in S&P 500 types of index ETFs. In addition to that, we have our robo accounts. We pioneered IPOs in a turnkey way. We've added alternative assets. When we launched, we really debated, do we need crypto? Do we not need crypto?
Jeff Anderson: And then your point on your question on Crypto listen when we Architected Sofia invest one of our Differentiators was we wanted to so far investor would be a one stop shop on its own. So we launched with no Commission equities, we pioneered fractional shares we traded Etfs in that $10 price point, because we wanted to remember to have.
We launched with no-commission equities. We pioneered fractional shares. We created ETFs at a $10 price point because we wanted our members to have a diverse portfolio they can invest in in a dollar-cost way. $10 was a great price point to do that in S&P 500 types of index ETFs. In addition to that, we have our robo accounts. We pioneered IPOs in a turnkey way. We've added alternative assets. When we launched, we really debated, do we need crypto? Do we not need crypto?
Jeff Anderson: A diverse portfolio they can invest in the dollar cost way in $10 was a great price point to do that and S&P 500 types of index.
Jeff Anderson: Etfs in addition to that we have a robo accounts, we pioneered ipos in a turnkey way we've added alternative assets. When we launched we really debated do we need crypto do we not need crypto. We went out for a member base back in 2018 due to the survey remember based and they absolutely want in crypto and we provided any.
Anthony Noto: We went out to our member base back in 2018, did a survey of our member base, and they absolutely wanted crypto, and we provided it in a safe and sound way, and a responsible way. As the regulation changes, we will be incredibly aggressive tied to crypto and being as many businesses as we can be across the entire platform. Previously, we were just doing trading. You could see us go well beyond that, depending on the regulation, including custody and clearing, trading platforms, asset-backed lending, and so many other areas. We hope the administration and the regulators come up with clarity on what the outlook will be, but we will move as aggressively as anyone else once that is determined. At this time, I would like to turn the call back over to Anthony Noto for closing remarks. Thank you.
We went out to our member base back in 2018, did a survey of our member base, and they absolutely wanted crypto, and we provided it in a safe and sound way, and a responsible way. As the regulation changes, we will be incredibly aggressive tied to crypto and being as many businesses as we can be across the entire platform. Previously, we were just doing trading. You could see us go well beyond that, depending on the regulation, including custody and clearing, trading platforms, asset-backed lending, and so many other areas.
Jeff Anderson: Safe and sound way in a responsible way as the regulation change changes, we will be incredibly aggressive tied to crypto and dean as many businesses that we can be across the entire platform <unk>.
Jeff Anderson: Previously we were just doing trading you can see us go well beyond that depending on the regulation, including custody and clearing trading platforms asset backed lending and so many other areas. So we hope this administration and the regulators come up with clarity on what the outlook will be but we will move as aggressively as anyone else once that is determined.
We hope the administration and the regulators come up with clarity on what the outlook will be, but we will move as aggressively as anyone else once that is determined.
Operator: At this time, I would like to turn the call back over to Anthony Noto for closing remarks. Thank you.
Jeff Anderson: Yeah.
Jeff Anderson: At this time I would like to turn the call back over to Anthony noted for closing remarks.
Anthony: Thank you and thank you for everyone for joining the call today over the past seven years, we faced challenge after challenge and external environment impacting our business our members and our team and each time through our innovation internationally would be able to run to daily and come out even stronger than before the result is a more.
Anthony Noto: Thank you everyone for joining the call today. Over the past seven years, we faced challenge after challenge in an external environment impacting our business, our members, and our team. Each time, through our innovation and tenacity, we were able to run to daily and come out even stronger than before. The result is a more diversified, resilient, battle-tested business, and, most critically, a gritty team that finds a way to win. As I've said before, we love hard. Hard is the path to durability. Hard is the path to differentiation. Hard is the path to being the absolute best. We enter 2025 with the best business environment we've had in my time at SoFi. Regardless of that outlook, rest assured, we are battle-ready.
Anthony Noto: Thank you everyone for joining the call today. Over the past seven years, we faced challenge after challenge in an external environment impacting our business, our members, and our team. Each time, through our innovation and tenacity, we were able to run to daily and come out even stronger than before. The result is a more diversified, resilient, battle-tested business, and, most critically, a gritty team that finds a way to win. As I've said before, we love hard. Hard is the path to durability. Hard is the path to differentiation. Hard is the path to being the absolute best. We enter 2025 with the best business environment we've had in my time at SoFi. Regardless of that outlook, rest assured, we are battle-ready.
Anthony: <unk> resilient battle tested business and most critically a great team that finds a way to win.
Anthony: As I've said before we love hard part is the path to durability harnessed the path of differentiation and harnessed the path to being the absolute best we enter 2025 with the best business environment. We have had in my time at Sofia, but regardless of that outlook rest assured we are battle ready and while I'm confident our best days are yet to come.
Anthony Noto: While I'm confident our best days are yet to come, you should rest assured we will work harder and smarter than ever before to be the best in everything we do, and to continue to build the SoFi way. Thank you for your interest and support in our great company. Goodbye. This concludes today's conference call. You may now disconnect.
While I'm confident our best days are yet to come, you should rest assured we will work harder and smarter than ever before to be the best in everything we do, and to continue to build the SoFi way. Thank you for your interest and support in our great company.
Anthony: Rest assured we will work harder and smarter than ever before to be the best in everything we do and to continue to build the Sofia way. Thank you for your interest and support in our Great company.
[Unknown Speaker]: Goodbye.
Anthony: Yeah.
Speaker Change: Goodbye. This concludes today's conference call you may now disconnect.
Operator: This concludes today's conference call. You may now disconnect.
Speaker Change: [music].
Speaker Change: Yeah.
Speaker Change: [music].
Speaker Change: Okay.