Q4 2024 PENN Entertainment Inc Earnings Call
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Speaker Change: Greetings and welcome to the Penn Entertainment fourth quarter 2024 earnings call. I would now like to turn the conference over to Joe Jaffoni, Investor Relations. Please go ahead.
Speaker Change: Thank you, Dickey. Good morning, everyone. And thank you for joining Penn Entertainment's 2024 fourth quarter conference call. We'll get to management's presentation and comments momentarily, as well as your Q&A. And during Q&A, we ask that everyone please limit themselves to one question and one follow-up. Now I'll review the safe harbor disclosure.
Speaker Change: Please note that today's discussion contains forward looking statements. Forward looking statements involve risks, assumptions, and uncertainties that could cause actual results to differ materially. For more information, please see our press release for details on specific risk factors.
Speaker Change: With that, it's now my pleasure to turn the call over to the company's CEO, Jay Snowden. Jay, please go ahead.
Speaker Change: Thanks Joe, good morning everyone. Joined here in Wyoming with our CFO Felicia Hendrix, our head of operations Todd George.
Speaker Change: and our CTO and head of interactive, Aaron LaBerge, as well as other members of our senior management team.
Speaker Change: I'd like to begin my prepared remarks by focusing on where we are today at Penn and more importantly where we're headed with the exciting opportunities that lie in front of us in 2025 and into 2026.
Speaker Change: Underscoring our confidence in both our digital and retail outlook, we have announced this morning our intention to repurchase at least 350 million dollars of shares of our common stock this calendar year.
Speaker Change: As you can see on slide 5 of the investor presentation, we have a very healthy core retail business that has been consistently growing market share in most of our regional markets, not impacted by new supplier competition.
Speaker Change: We unquestionably have the best operations and the best operators in the industry, led by Todd George, and our gaming tax-adjusted margins continue to prove that out.
Speaker Change: Given the capital investments we have been making at our properties over the last several years, including our new ESPN Bet retail sportsbooks, combined with continued cross-sell from our digital database of over 4 million gaming customers, we anticipate that trend continuing as we move forward.
Speaker Change: Outside of the known weather events across the country quarter to date, that certainly remains the case so far in 2025 as well.
Speaker Change: We are positioned extremely well this year to start delivering on a multi-year growth phase.
Speaker Change: We have four retail growth projects currently under construction, which are highlighted on slides seven and eight, that we anticipate will generate attractive returns over the coming years.
Speaker Change: One of those projects is expected to open in the fourth quarter in Joliet, Illinois, as the anchor attraction of a brand new mixed-use entertainment destination, and the other three are on track to open throughout the first half of 2026.
Speaker Change: and the recent opening of Kordish Live property in Bossier City, Louisiana, we do not anticipate any new significant competitive supply impacting us in 2025 or 2026. Penn will soon be the new supply hitting a few key markets across the U.S. for the first time in years.
Speaker Change: On the digital side, we are gaining momentum and are the proud owners of some extremely valuable assets.
Speaker Change: As you can see on slide 11, the score and score bet continue to be a very good story for us in Canada. Ontario is our number one market in North America in terms of revenues, gross profit, and contribution margin today. And we delivered another strong year performance in 2024.
Speaker Change: We believe the strength in Canada will only grow once we launch in Alberta, pending all requisite approvals, given the affinity for and loyalty to the SCORE brand across the country.
Speaker Change: Next is highlighted on slide 15. We have recently launched standalone Hollywood Eye Casino products in the states of Pennsylvania and Michigan and intend to launch soon in New Jersey pending final regulatory approvals.
Speaker Change: While still early, the results are promising and the momentum is tangible. In fact, in the recent U.S. iCasino app rankings by idlers, we jumped up seven spots to second place.
Speaker Change: We were laser focused on speed and UI UX and it shows. Optimizations like this are only possible because we own our technology stack.
Speaker Change: We plan additional Hollywood Eye Casino launches in 2025 pending final regulatory approvals.
Speaker Change: As you all know, iCasino represents a strong flow-through and margin profile, and given our large Hollywood-branded retail property footprint and databases, in addition to online sports betting from which to cross sell, we expect these positive trends to continue moving forward in 2025 and beyond.
Lastly, we have our ESPN VET online sports betting business.
Speaker Change: We have been live for about 15 months now. We have a strong, committed brand partner. We have a fully-owned technology stack. We have an incredible team led by Aaron LaBerge, who also happens to be a talent magnet, as we've seen, running the business from top to bottom.
Speaker Change: We are seeing green shoots as highlighted throughout the deck, but we have more work to do to unlock the full potential and value of our partnership with ESPN.
Speaker Change: Working closely with our partners at ESPN, we have identified ways to better optimize our spend together, resources, and activities in 2025 to deliver improved results.
Speaker Change: We in ESPN are focused on doing exactly that, and we are confident in our strategy to continue growing our handle market share throughout the year.
Speaker Change: We believe we can accelerate that momentum via optimized activities with ESPN, enhanced integrations such as the recently launched in-app live streaming, deeper personalization and cross-sell with their ESPN fantasy products,
Speaker Change: top-of-funnel effectiveness and stronger retention through product and promo engine enhancements throughout 2025. I would also like to take a few moments to revisit with all of you why we decided to pursue our omni-channel strategy a few years back.
Speaker Change: When PASPA was overturned in 2018, we viewed the digital and mobile gaming introduction to our industry as a potentially transformational growth opportunity in two key ways.
Speaker Change: Number one, we believe that digital represented a once-in-a-lifetime strategic database growth opportunity for an industry that was continuing to age up, an issue we had been contending with for decades.
Speaker Change: Digital was an opportunity to market to and attract a much younger audience of online sports betting bettors and build a flywheel of omni-channel options for customers of all ages and demographics to experience.
Speaker Change: cross-selling customers from online to retail and vice versa has worked in other industries around the world and we believe it would also prove effective and value-enhancing in our industry. That belief is absolutely playing out. Slide 12 shows the exponential growth of our digital database since we embarked on this journey.
Speaker Change: There are 4 million new members in our digital database that we likely would not have otherwise known. Importantly, approximately 34% of these members live within 50 miles of a Penn property.
Furthermore, the average customer age of our Pen Play database
Speaker Change: active database has come down approximately 10 years and now sits in the mid-40s since 2020. And the cross-sell opportunities are continuously proving themselves out as we grow our share in key markets across the country, as highlighted back on slide six.
Speaker Change: Number two, the second reason we decided to pursue digital was to build a scaled and profitable standalone business at Penn.
Speaker Change: One we believed would provide a long-term growth opportunity and also command a higher valuation. While that opportunity and strategy are still very much intact, we haven't met this one yet. We believe that's about to change.
Speaker Change: As we have said previously, we expect to approach breakeven in 2025 as part of our deliberate plan to build a significant digital database and continuously improve financial results.
Speaker Change: We believe that significant investments in digital, along with our losses, are mostly behind us now.
Speaker Change: We anticipate each quarter of 2025 delivering a lower loss sequentially throughout the year, ultimately ending the year with the fourth quarter representing the first profitable quarter since the launch of ESPN Bet.
Speaker Change: In total, we anticipate 2025 delivering a year-over-year EBITDA improvement in the digital segment of roughly $350 million at the midpoint. Felicia will get into more specifics around 2025 guidance momentarily.
Speaker Change: We are completely aligned with our shareholders' focus on achieving profitability in digital and maintain our belief that that segment will be profitable in 2026.
Speaker Change: We have great brands, IP, and assets that we believe have significant value and will deliver improving financial results as we continue to execute.
Speaker Change: Further, we have a variety of levers we can pull to enhance value depending on our results as we conclude 2025 and enter 2026. And with that, I'll now turn it over to Felicia.
Felicia Hendrix: Thanks, Jay. For the fourth quarter of 24, we reported retail revenue of $1.4 billion and adjusted EBITDAR of $461 million, both slightly above the high end of our previously guided fourth quarter revenue and EBITDAR ranges.
Felicia Hendrix: Our retail segment had a strong finish to the year with steady increases in demand throughout the fourth quarter.
Felicia Hendrix: For our interactive segment, adjusted revenues, excluding our skin tax gross-up, were $142 million, and interactive adjusted EBITDA in the quarter was a loss of $109.8 million.
Felicia Hendrix: Customer-friendly sports betting results negatively impacted interactive adjusted revenues by $44 million and interactive adjusted EBITDA by $32 million.
Felicia Hendrix: As Jay mentioned earlier, our omni-channel strategy is delivering upon expectations.
Slide 18 points to our Super Bowl 2025 highlights.
Felicia Hendrix: Our local presence in New Orleans and Baton Rouge helped to drive new signups, engage with VIPs, and drive visitation at our properties.
Felicia Hendrix: In fact, our theoretical growth from guests across our Louisiana properties increased 9% year-over-year, and our theoretical growth across all properties increased by 5% year-over-year.
Felicia Hendrix: We also hit Super Bowl records with a 34% parlay mix as a percentage of handle which is up by more than 1,500 basis points year-over-year and 76% of users placed a same game parlay bet which is up more than 1,800 basis points year-over-year.
Felicia Hendrix: Of our total $221 million of CapEx in the quarter, $122 million was Project CapEx related to our four development projects.
Felicia Hendrix: We ended the fourth quarter with total liquidity of 1.7 billion dollars, inclusive of 707 million in cash and cash equivalents. Further, we de-levered by 1.3 turns in the quarter, and we will exit covenant relief today as planned.
Felicia Hendrix: We expect to continue our deleveraging trajectory throughout 2025 and to remain well below our covenant threshold Which enables us to resume returning capital to shareholders as we announced this morning under our previously approved 750 million dollar share repurchase authorization
as it relates to guidance.
Felicia Hendrix: We continue to see strength in retail customer demand, and as Jay mentioned, other than the known new supply in Council Bluffs, Chicagoland, and Louisiana, and the recent Cordish Life property opening in Bossier City, Louisiana, we do not anticipate any significant new competitive supply impacting us in 2025 or 2026.
Felicia Hendrix: We couldn't be more excited about the potential of our four growth projects beginning with the anticipated opening of Hollywood Joliet in the fourth quarter of this year and the other three projects that are expected to open throughout the first half of 2026.
Felicia Hendrix: As noted on slide 7, Hollywood Joliet will be a brand new land-based property optimally located adjacent to the I-80 and the I-55 interchange.
Felicia Hendrix: It will be an anchor tenant in the new Rock Run collection, which will include retail, restaurants, hotels, entertainment, and residential living.
Felicia Hendrix: We expect Hollywood Joliet to benefit from an estimated 240,000 daily vehicles at the new location versus only 10,000 at the current site.
Felicia Hendrix: This guidance does not include any costs related to an anticipated roughly two to three week closure of Joliet to transition to our new property.
Felicia Hendrix: We are working closely with our regulators and look forward to sharing additional details in the upcoming quarters on a final opening date.
Felicia Hendrix: For Interactive, our 2025 revenue guidance range is $1.25 billion to $1.75 billion, and our EBITDA guidance range is a loss of $200 million to a loss of $100 million, implying a $350 million year-over-year EBITDA improvement at the midpoint.
Felicia Hendrix: This guidance assumes ESPN VET handle market share of 4.7% in our live jurisdictions excluding New York, which is a 100 basis point improvement from year-end 2024.
Felicia Hendrix: OSB hold of 9%, promotional expense as a percent of handle in the mid to high 2s compared to the low 2s in the fourth quarter of 24. And for USI Casino GGR market share, we are assuming a 3.5%
Felicia Hendrix: We are assuming 3.5% in our live jurisdictions, which is a 140 basis point increase from year-end 2024.
Felicia Hendrix: For the year, we are assuming a skin tax gross up of $520 million.
Felicia Hendrix: Our 2025 guidance does not include anticipated launches in Missouri or Alberta. We expect each quarter of the year to generate lower losses sequentially, culminating in positive EBITDA in the fourth quarter.
Felicia Hendrix: For the first quarter of 2025, our Interactive Revenue Guidance Range is $270 million to $350 million, and our EBITDA guidance range is a loss of $85 million to a loss of $70 million.
Felicia Hendrix: We are assuming skin tax gross-up of $130 million in the first quarter of 2025.
Felicia Hendrix: This early spend is helping us deliver good results in terms of incremental users and revenue growth as reflected in our investor presentation.
Felicia Hendrix: We are anticipating we will be free cash flow positive in 2025 and beyond as we grow Total Company EBITDAR and approach site profitability in our interactive segment by year-end 2025.
Felicia Hendrix: For the year, we expect our other segment EBITDA, which includes corporate expense as well as our racing operations, to be $121 million versus $117 million in 2024.
Felicia Hendrix: Total CapEx for 2025 is expected to be $730 million, inclusive of $490 million of Project CapEx.
Felicia Hendrix: By the end of 2025, we will have completed the majority of the CapEx for our four growth projects.
Felicia Hendrix: and could begin to access GLPI's balance sheet at our discretion as Joliet and the hotels at Columbus and M Resort open. We are committed to draw $225 million from GLPI for Aurora, which will open in the first quarter of 2026.
Felicia Hendrix: And as a reminder, we will also receive $50 million from the City of Aurora for the project this year.
Felicia Hendrix: For net cash interest expense, we forecast approximately $150 million for full year 2025.
Felicia Hendrix: Net cash taxes are expected to be roughly $70 million for the year, and our basic share count as of the end of the fourth quarter was 152.2 million shares, and we typically have roughly 15 million of dilutive shares, inclusive of the 14 million share dilution from the converse.
And now I'll turn it back over to Jay.
Jay Snowden: Thanks Felicia. We see great momentum this year and our announcement to repurchase at least 350 million dollars of stock in 2025 highlights our excitement for the opportunities that lie in front of us.
We are opening the first of four growth projects.
Jay Snowden: Our retail properties continue to gain market share. We are seeing green shoots at ESPN Bet, and our standalone Hollywood Eye Casino offering is off to a promising start. It's a great time to be at Penn, and we believe it's also a great time to be an investor in Penn. And with that, Nikki, if we could turn it over to you for the first question.
Nikki: And at this time, if you would like to ask a question, please press the star and 1 on your telephone keypad. You may remove your question by pressing star 2. Once again, that is star and 1 for your questions.
Nikki: We'll take our first question from Carlo Santorelli with Deutsche Bank. Please go ahead, your line is open.
Carlo Santorelli: Hi, everyone. Good morning. Felicia, you just provided a lot of color and I wanted to kind of just focus in on the two Illinois projects specifically. Historically.
Speaker Change: Riverboat to land-based moves have been very return friendly. I would expect your thoughts are similar for these two projects.
Speaker Change: I did want to ask, though, in terms of the financing, two different transactions with GLPI. I was kind of wondering about how you're thinking about the timing.
Speaker Change: of the second kind of financing and what kind of goes into when you make those decisions.
Speaker Change: Yeah, thanks, Carlo. What we've been saying and what we continue to work towards is that we will probably take the financing close to opening so that we're not including rent before we are generating EBITDA at those properties. So, I would, you know, for your model, I would assume that financing comes at opening.
Jay Snowden: Okay understood and then Jay maybe could you talk a little bit you guys obviously provided a lot of color on on how you're thinking about the OSB side shaping up for 25
Jay Snowden: Can you talk a little bit about the decision tree and the time frame around kind of the OSB business specifically as you measure yourself against those targets going through 2025?
Jay Snowden: Yeah, happy to. I think Felicia provided some pretty good detail in terms of what our expectations are in terms of market share both on the sports betting side as well as
Jay Snowden: iCasino. Those would be full year numbers so obviously we would expect to see improvements in market share as we move throughout the year culminating with the highest level of market share at the end of the year.
Jay Snowden: And, you know, I sort of think about this in terms of, you know, the levers that we have access to and control of as we move through 2025 and we get closer to 2026.
Jay Snowden: And just taking a step back, when we announced our partnership with ESPN in the summer of 23, both sides of this partnership made it very clear that we expected to compete for a seat at the podium. And
Jay Snowden: We're not on pace right now to do that. So I would just say that, you know, our expectations as we're moving through 2025 are that we're continuing to show improvements in both the sports betting business, of course, on the online gaming business as well.
And if you're if we're not
Jay Snowden: hitting the levels that we expect to as we move through the year and you approach the end of the calendar year.
Jay Snowden: Then you've got levers operationally, obviously there's a lot of dollars in the marketing category of our digital business.
Jay Snowden: We've got a cost structure that right now is built for us to be a scale player, because that's where we expect to be. That's where ESPN expects us to be. But if you're not trending that direction, then obviously you're not going to be operating a business from a cost structure standpoint at a scaled level.
Jay Snowden: So, we have levers at our disposal, of course, as you get into 2026.
You hit the third anniversary of our relationship with ESPN.
Jay Snowden: But if for whatever reason we're not hitting the levels that we need to, then obviously as you're approaching that third anniversary, you have a three-year clause in the contract.
Jay Snowden: that both sides will have to do what's in their best interest. And so, that's always out there. And so, we do have conviction in terms of showing the improvements throughout the year. We're off to a great start on the iCasino side with our launches in Pennsylvania and Michigan. It's early, but we're encouraged by what we're seeing there. And we anticipate that continuing to ramp.
Jay Snowden: sports betting we you know ended football season from a handle share perspective better than we began the football season so that's good it's not as much progress as we wanted to make or we plan to make as we move forward
Jay Snowden: But we have great product enhancements that I'm sure Aaron will touch upon on this call. And we have great team, we have great partner, and we feel like we can continue to make really good progress. But if we don't, we've certainly got levers that we can pull if we need to as we conclude 25 and head into 2026.
Thank you both very much.
Speaker Change: Thank you. Our next question comes from Barry Jonas with Tourist Securities. Please go ahead. Your line is open.
Barry Jonas: Hey good morning guys. What's the right way to be thinking about the ramp of your land-based renovation projects once open and are there potentially more opportunities like this afterwards? I did see GLPI announced some potential funding at Council Bluffs. Thanks.
and Aaron LaBerge.
Barry Jonas: I'll hit a bit of the second one, and then Todd, you can hit the first one in terms of the ramp.
Barry Jonas: We've been working internally, obviously, really hard on the four current growth projects that are under construction.
Barry Jonas: feel really good about those projects. We have an amazing design and construction team led by Mike Carroll, who has been able to keep these projects on or ahead of schedule and on budget. You don't hear that from many companies these days, but we've really nailed that and very proud of the team for that.
Barry Jonas: And we do have other projects internally that we're taking a really hard look at, some similar to the Joliet and Aurora in the sense that you'd be moving from an old water-based vessel onto land with new amenities and we think could generate really high returns.
Barry Jonas: So, Council Bluffs is one of those, I would say more to come in terms of the details on that project.
Barry Jonas: and a couple of others that we're not ready to announce, but we're working really hard on internally. I think given the returns that we've seen from some of our competitors in Louisiana for similar projects,
Barry Jonas: Thanks, Jay. Barry, the only thing I would add to your question on RAMP...
Barry Jonas: typically when you open a property you're looking at a 90-day maybe a six-month ramp to start creating some of those efficiencies you obviously open up you always over hire knowing that there'll be turnover you spend a little bit more in marketing
The amazing thing about these projects, I mean,
Barry Jonas: because a lot of your staff is already hired, you already have a very active, strong database, so you're simply...
Barry Jonas: In the case of Aurora and Joliet, you're simply moving to...
Barry Jonas: a much better property, a much better offering. There will be a few...
Barry Jonas: differences in there as we are going to be partnering and we'll be announcing shortly.
some third-party partners for restaurants that I think...
will just blow people away in the Chicagoland area.
Barry Jonas: and then the other projects in Columbus and the M, it's adding hotel towers and in the case of the M, some much-needed meeting space so we can make sure we accommodate all the demand that's out there. So I would look at the ramp to be fairly quick, again just because of all the infrastructure that's there in place right now.
Barry Jonas: opening up Joliet in the end of this year and then Aurora in the first half of next year. I think that that positions us well for the future.
Speaker Change: Great. And then just for a follow-up, you know, we'd just love to get your thoughts on the risk of gaming tax increases and maybe what you can do in response. Surprisingly, that's not just an online question, but just curious to hear your thoughts there.
Yeah, look
Speaker Change: I think over the years, and been at this for over two decades now,
Speaker Change: the best approach, and it doesn't always happen unfortunately, unfortunately this way, the best approach for
Speaker Change: states that are facing budget deficits and are looking for assistance on how to solve for that is to engage with the industry in our case and as opposed to waking up and reading a headline of you know tax increases. So that that's a bit of a frustration I think for the entire industry.
Speaker Change: several opportunities to help states that are looking to plug some holes in their budgets as it relates to our industry.
Speaker Change: And the list is actually quite long. Tax increases is not the best way to attack this, clearly.
We are competing in many cases against...
Speaker Change: illegal or gray market games in many of these states that don't pay taxes, they're not regulated. We compete against offshore illegal operators that are offering casino-like games and sports betting in many of these states that are unregulated and untaxed.
Speaker Change: And now we're dealing with sweepstakes that are unregulated and untaxed, as well as potential futures markets, competitors, and sports betting, again, unregulated, untaxed. So there's a lot of dollars there to pursue in one way, shape, or form.
and of course...
Speaker Change: in our industry specifically in terms of what we have control over. There are some states where, as opposed to a tax increase, you could look at something that maybe benefits.
Speaker Change: The introduction of online casino, I think, makes a lot of sense for probably most operators if they have an omni-channel strategy, and certainly for the state in terms of driving incremental tax dollars. And then there's some states that are structured differently, in some cases, even geographically. I take Colorado as an example, where when gaming was legalized in Colorado,
and states like that.
Speaker Change: if you legalize online gaming it is going to absolutely hurt the brick-and-mortar industry that's invested hundreds of millions of dollars and employs hundreds if in some cases thousands of
residents.
Speaker Change: There's different paths here. I think the best way to move forward for both the states that are in need of some assistance here of plugging budget gaps and are looking at the industry is to sit down, engage, and talk. And I think that's usually where it ends up. It doesn't always start there, but that usually is where it ends up. And we are obviously very active in all of the states where you've read some headline potential increases in taxes to find alternative solutions.
and their families. Thank you. Thank you.
Great. Thanks, Jay. Thanks, guys.
Speaker Change: Thank you. Our next question comes from Sean Kelly with the Bank of America. Please go ahead.
Speaker Change: Hi, good morning, everyone. Thanks for taking my question. Jay or Felicia, wondering if we could just dig in a little bit on some of the assumptions for market share as you think about the progress at ESPN and with the Hollywood iGaming standalone app. Could you just give us a little sense on maybe your own thoughts on exit rates or where you've been trending so far in the first quarter to kind of put the market share parameters that you said, like how much is incumbent on things improving from here and how much of that improvement
Speaker Change: are we kind of already seeing in the base business today?
Speaker Change: and in Michigan in early January. So, we don't have a ton of time behind us, but we, you know, it's early, but we, you know, picked up roughly 50 basis points of market share in Pennsylvania over the first two months and about 25 in Michigan in the first month. So.
Speaker Change: That's good. You know, I don't want you to take that and extrapolate it with really anything other than to say, we feel like we're making progress here in Q1. We should be exiting Q1 seeing real progress in iGaming market share.
Speaker Change: Sports betting has been more of a grind higher. The improvements we saw from beginning of football to end were there, but it wasn't at that level of market share growth month to month that I just mentioned with iGaming. So we expect.
Speaker Change: You know, iGaming growth and market share to be at a faster clip.
Speaker Change: in sports betting. You can see that in our assumptions for the year of picking up 100 basis points in sports betting, but more like 140 in casino.
Speaker Change: Hopefully those are both conservative. If one is off, maybe the other one can pick up for some of the one that's off a bit. And so there's different ways that you can see that play out over the year, but we would anticipate
Speaker Change: ending the year, obviously, at the highest rate of share, both in sports betting, which we anticipate being over 5% by the fourth quarter.
Speaker Change: and on the online gaming side, it'll be our best quarter of the year as well as we continue to build new products and offerings and continue momentum in terms of cross-selling across the database.
Speaker Change: Great, thank you. And then just as a follow-up, sort of same theme, but as you think about the arrangement with ESPN, Jay, in the prepared remarks, you mentioned just some of the opportunity to kind of further unlock the full value there. You gave some examples. Most of those seem to be probably more tweaks as it relates to just optimization initiatives and integrations. Is there anything that you could do to, I guess, more proactively restructure?
Speaker Change: maybe the cost balance here, especially when it comes to the committed contractual spend, or is it too hard to do that until we kind of get to the necessary three-year deadline, or is that not even necessary in your view right now?
Speaker Change: Well, I'll hit part of that. I think Aaron can jump in in terms of a lot of what we're anticipating really starting to help us grow our shares as we move throughout the year.
Speaker Change: Look, we have levers. I mentioned that earlier. We have not just the spend with ESPN, but we have a pretty significant marketing spend outside of ESPN.
Speaker Change: And we have a structure in place today, a cost structure in place today that is built for this business to be at scale. And so if we're not trending to be at scale, then you're making changes to your cost structure. That's just business 101. So we feel like right now we've got the right plans in place.
Speaker Change: and we're aligned with our partners to continue to head down, execute extremely well, and see improvements. If you're not seeing those improvements as you go through the year, you're continuing to make adjustments in those other large cost categories. Yeah, but we're super excited. First of all, we launched last November, so we're just past a year into this.
Speaker Change: Maybe that was in the tens of thousands. I mean, that is 230,000 people today. If you look at slide 15, or sorry, 12 of our deck...
Speaker Change: You can see our, you know, MAU growth on the OSB side. It's a large percentage of our monthly active users are linked.
Speaker Change: That personalization data is flowing. We are starting to build personalized experiences that you will see launching throughout the year. We have a big integration coming with the Tournament Challenge, which is the biggest NCAA bracket game in the world through ESPN. We are deeply integrated and natively integrated into that product.
Speaker Change: So on and so forth. The integrations are just going to continue to get deeper and more meaningful, and we're very excited about that. We think that's going to yield.
Jay Snowden: So again, as Jay said, we continue to optimize everything we're doing, all of our marketing spend all of our integrations. Both sides are getting really smart about how those are working and functioning and it's got our full attention, so we're optimistic that this is going to continue to pay out. Thank you, Bye okay bye.
to grow, as Jay said.
Thank you both.
Speaker Change: Thank you. Our next question comes from Brandon Montour with Barclays. Please go ahead. Your line is open.
Great. Thanks, everybody. Good morning.
Speaker Change: So, first questions on the brick-and-mortar side, you know, obviously it seems like the light at the end of the tunnel.
Speaker Change: in terms of supply pressure. Could you maybe flesh out the cadence throughout the year? Are you going to start to lap things to the point where you think that you're going to see lessening pressure as you move through the year that we would see flow into the quarterly results?
Speaker Change: I mean, I would say yes, because we now are getting closer to lapping the introduction of gaming in Omaha, Nebraska. Obviously, the project that was in the south suburbs of Chicago opened, you know, later in 2024. The only one that's really a quote-unquote new opening in 2025 is the live project in Bossier City, Louisiana, which Todd and I and others visited just last week.
Speaker Change: as you're thinking about the cadence throughout the year, and Todd will jump in here, you should see less impact as we go through the year as you anniversary these, and then obviously as you get into 2026.
Speaker Change: Once you get past Anniversary and Cordish, we really don't see any new supply hitting us in a significant way going forward. Yeah, J.D., and you hit on this in your opening remarks, I mean, the next...
Big new properties or new offerings are our own so
Speaker Change: I would think you can start looking at from Q4 forward.
Speaker Change: We've got some really exciting quarters ahead of us with Q4, Q1, Q2 of 26.
oi oi oi
Speaker Change: be bringing new supply, new offerings to markets, and greatly improving a couple of our properties. So, I think...
again, we're putting those behind us.
Speaker Change: As people come into a new market, in the case of Nebraska, in the case of some of these these new offerings in Louisiana, you spend a little bit more up front to create an impact, you spend a little bit more up front to drive that database, but once that settles out, then people gravitate to where they're going to demonstrate loyalty moving forward.
Speaker Change: Great, thanks for that. And then just to follow up on Canada and Alberta, Jay, your comments are obviously...
Speaker Change: Exciting because you guys have a great position in Ontario, but could you compare and contrast the launch or the eventual launch for Alberta given, I mean I guess that's a grey market now, I'm not sure if you operate there currently, but
Speaker Change: you operated in Ontario when that market launched and held a key position in that market. So just any other thoughts on how that could look, your contribution positive in Ontario today, if you think that that would be the same sort of ramp in Alberta?
Speaker Change: Yeah, our expectations for Alberta would be very similar to where we are currently in Ontario from a market share standpoint We were not an operator
pre-legalization
Speaker Change: in Ontario, so we really did have to, you know, fight against.
Speaker Change: some incumbent operators who had been operating when it was more of a gray market at launch and we performed quite well obviously we have
Speaker Change: a brand that resonates with not just people who love sports, but we also have a great casino product. And our iCasino business in Ontario has been ramping quite nicely. You look at the monthly active user growth in iGaming in 2024 over 23. It was great.
Speaker Change: I think now that we have a better product and we know what works and what doesn't from a top of funnel, acquisition, CPA, I think Canada is actually a good market for us in the sense also that there's a no-inducement policy there. So you really are competing based on your brand and your product and the experience.
Speaker Change: We like that. It's performed very well against all of the same operators that have maybe larger share here in the U.S. And we would expect that dynamic to be the case in Alberta as well. Yeah, we have the same MAU coverage in Alberta as we do in Ontario through the score.
Speaker Change: So just in terms of the score integration and the score bet and mind share in that area, it's as strong as it is in Ontario. So we expect very similar results when we do launch.
Excellent. Thanks, everyone.
Speaker Change: Thank you. Our next question comes from Joe South with Susquehanna. Please go ahead. Your line is open.
Thank you. Good morning, Jay, Felicia.
Speaker Change: I wanted to ask Aaron and Jay or whoever, you know, just following up on digital.
Speaker Change: I understood in terms of kind of like, you know, where you are on it.
Speaker Change: in terms of the product and the improvement in the product and March Madness coming up and integrations. I'm wondering if there, Aaron, like are there other mileposts maybe that we can think about? Obviously Disney.
Speaker Change: is launching a huge effort for ESPN D2C in the fall. They talked specifically about how betting was an important component of that. Are these also pretty big mileposts that you're preparing for in terms of...
Speaker Change: you know, say, amplifying, say, user growth and things of that nature. That's my first question. And then second question, I just wanted to clarify on the land-based portfolio.
Speaker Change: you know, no new headwinds, competitive headwinds. I was just wondering where you think, are there any current, say, competitive headwinds that you're seeing in the portfolio as you assess it today?
Speaker Change: Well I'll take the first. So obviously you know I'm not I'm not going to speak on ESPN's plans for for the DVC service but I can certainly share that we are
Speaker Change: Deeply integrated with that product and are incredibly excited about it and can't wait for the world to see What those integrations look like
When you think about ESPN and the video business...
Speaker Change: They distribute 35,000 live events a year, which is pretty powerful in terms of our aspirations. As a matter of fact, we just started launching and rolling out live video streaming with an ESPN bet just this week.
Speaker Change: I think we're live in PA, in Colorado, and we'll be live through the rest of our jurisdictions through the week. So live vetting is certainly important, so having a partner that produces so many live events.
Speaker Change: and being able to integrate with those is powerful. Of course, they have a new streaming service.
Speaker Change: We talked about March Madness only because it's the most eminent.
But we have massive...
Speaker Change: plans on the same scale for fantasy football, you know, which is going to coincide with
Speaker Change: likely the timing of flagship as well. So there's a lot going on towards the end of the summer that we're excited about. But look, if you continue to look at our app and use our app, it is getting better each month. It's looking better. It's feeling better. More markets are being added. We're adding streaming. We're getting better in parlay distribution.
Speaker Change: We're expanding our Same Game Parley offering. We continue to feel that we're going to be competitive from a product perspective from here out as we continue to get better. And then, of course, maximizing what we're doing with ESPN is obviously one of the key pieces that gives us confidence in our guidance.
Speaker Change: Yeah and then on the second one related to the headwinds I know Jay mentioned this I think Felicia as well in the opening remarks but it you know most of those are really behind us we we just absorbed the last one as Jay touched on a bunch of us visited the the new live property in Bossier City but we've just been dealing with a new comp in the south in the Chicagoland area and Nebraska again putting those behind us the only other thing I would add in in
Speaker Change: this year, similar to last year, we did have some pretty significant weather impact.
across several of our properties.
Speaker Change: this last weekend without any weather, very healthy turnout, great volumes going into what should be another no weather impact weekend. So I think going forward we've absorbed everything other than the last one that we both mentioned.
Thank you.
Speaker Change: And I think, you know, Todd hit it a little bit there, just worth mentioning that the quarter to date, certainly in February, year over year, the weather has been a lot worse than it was last year. Now when the weather breaks, as Todd mentioned last weekend, we had a fantastic weekend. We would expect to see the same this upcoming weekend. It's been a good week so far this week, and March should be a good month with pent-up demand. But just, you know, you'll see the February results from a lot of these states in the Midwest and the Northeast that weather is definitely an impact on a year-over-year basis.
Speaker Change: Thank you. Our next question comes from Chad Beynon with McGuire. Please go ahead. Your line is open.
Speaker Change: Hi, good morning. Thanks for taking my question this morning. On the repurchases, you made a lot of effort in 22 and 23 to chip away on those. Great to see the $350 million program.
Chad Beynon: So, can you just talk about what's programmatic versus opportunistic? And then secondly on that, why was 350 the right number? Is that a, you know, percentage of market cap or kind of a leverage goal? How did you arrive at that number?
Chad Beynon: Yeah, we picked that number, Chad, just because we felt like, you know, if you're going to do something, you want it to be substantive, and that's a little north of 10% of the market cap overall. I would say that our approach...
Chad Beynon: is to be opportunistic throughout the year. And it will be less programmatic and certainly more opportunistic. That's the way we did it mostly previously. And that's the right approach, I think, as we move through the year this year as well.
Speaker Change: Thank you. And then on the retail business, the commentary you gave in terms of the start of the year was helpful. I know last quarter you were pretty enthusiastic in terms of what you saw.
Chad Beynon: in October, and then obviously we've heard from a lot of the other peers in the space that post-presidential election.
The trends just
Chad Beynon: felt more normalized. So can you just talk about if that was the case that led to the retail beat in Q4, and as you mentioned, just as we think about normal non-weather periods, if the tiers of your database continue to look pretty strong. Thanks.
Chad Beynon: Yeah, that was absolutely the case. Post-election, you know, you could see, leading up to the election, kind of the uncertainty.
Chad Beynon: Again, I think some of our peers said it's not necessarily the result of who won, but I just think getting all that noise out of the way and having people understand this is the way we're going forward as a nation.
Chad Beynon: It led to some pretty great volumes on Q4 that really continued into Q1 in the non-weather related days. Again, the strength of the consumer and what we're seeing in most of our markets.
Chad Beynon: people are coming out and still taking time to be entertained so that's been a great story for us.
Thanks, Todd. Thanks, all.
Thanks.
Speaker Change: Thank you. Our next question comes from Jordan Bender with Citizens. Please go ahead. Your line is open.
Speaker Change: Hi everyone, thanks for taking my question. If I caught it correctly, your interactive guidance range seems fairly wide at around 500 million. Felicia, you talked about the inputs that go into the four-year guidance, but can you just kind of help us parse out, you know, what does the bottom end of that range versus the top end of the range kind of look like?
Speaker Change: Yeah, so the sensitivity that will help you is if you take the midpoint.
Speaker Change: You know, the low end of the range, if you take the midpoint in the market share, okay, the low end of the range would be 100 basis points lower and the high end of the range would be 100 basis points lower and that's on the ESPN bet market share and then iCasino, that range would be plus or minus 50 basis points.
Speaker Change: Thank you. And then on my next question, it seems like you're seeing a nice uplift at the properties with the ESPN branded sportsbooks.
Speaker Change: Are there any quantifiable impacts you're seeing in terms of whether it's customer sign-ups or digital acquisition that you're cross-selling from your brick-and-mortar properties online?
Speaker Change: Yeah, listen, the big game, the Super Bowl in New Orleans was a great opportunity for us. Just seeing tremendous account sign-ups, seeing all of our properties around Louisiana, so we have a nice...
Speaker Change: representation. We have one in the New Orleans area but we also have
Speaker Change: Really amazing resort properties in both Baton Rouge and Lake Charles and a really nice one in Bossier as well
Speaker Change: But we saw tremendous cross-play. Mississippi held a golf tournament and sent players over. So the Mississippi properties, all of this benefited us tremendously. And then what we're seeing across the country really is...
Speaker Change: These sportsbooks have truly become part of that entertainment destination, so we've taken a bit of a different approach to...
Speaker Change: the more traditional sports books that you would have found in Vegas over the years where it's great A.V., it's great food and beverage, it's great entertainment, you go there with your friends, so all of this helped drive that visitation and it's a big part of our omni-channel strategy.
Speaker Change: And I, you know, we highlighted the point earlier, the average age of our active database. I can't stress enough. I mean, that's moving the Titanic quickly to go from an average age of 53 years old just five years ago to 44 years old now. We're very encouraged by that.
Speaker Change: Tremendous cross-sell opportunities throughout the ecosystem, both online to retail and retail to online. It's working.
Speaker Change: Our property leaders are incentivized and totally dialed in on helping us.
Speaker Change: continue to make that create value in doing that and so I think you'll see continued momentum in those categories as we move through 25 and into 26.
Thank you very much.
Speaker Change: Thank you. Our next question comes from Dan Pulitzer with Wells Fargo. Please go ahead.
Hey, good morning everyone. Thanks for taking my questions.
Speaker Change: First, I just wanted to touch on the iGaming business. You mentioned 3.5% targeted iGaming share.
Speaker Change: Is there any additional detail you could provide on that customer, your goals there, whether it relates to...
Speaker Change: Payback period, margins, the type of customer you're seeing. And along those lines, as you think about that 100 to 200 million of interactive losses in 2025, is iGaming a positive contributor to that or a detractor?
Speaker Change: and we're seeing significant growth in our overall hold percentage largely driven by that slot mix. So we would expect iCasino to be really a positive contributor throughout the year.
Speaker Change: and you know hopefully we end up performing even better than what we guided to. Again those are just in the states that we're live in so 140 basis points for the year feels attainable certainly as we sit here today.
I think with regard to the iCasino demo,
Speaker Change: definitely when you know when we all we had was the Hollywood offering within the ESPN bet app
Speaker Change: The demographic skewed young and it skewed male and it skewed table games not surprisingly and what we're seeing now with Hollywood is there's
Speaker Change: maybe a little bit more of what you would see in a land-based casino in terms of the gender mix.
Speaker Change: definitely still skews younger in our land-based casinos, average age in the 40s as opposed to maybe early 50s in the land-based casinos.
Speaker Change: But we're pleased with that because obviously sports betting brings in
Speaker Change: more somebody in their 20s, early 30s, mostly male. And so very complimentary. You've got one of your business lines targeting younger men. You have another that's targeting sort of Gen Xers that are maybe skewing more female. And then the land-based side, we grab everything but skews a little bit older.
You've got it.
Speaker Change: Well I would just add to Jay the 25 basis point growth per month in PA in Michigan
That is all coming from
Speaker Change: database growth with very little marketing or promotion at the beginning. So it's basically
Speaker Change: being able to take the retail customer and provide a clear message to them that they can go play Hollywood Casino when they leave and targeting that audience, and that's been very effective in a very short period of time, so we just think that's going to continue.
Speaker Change: to improve and obviously once we start really focused on marketing and promotion in an efficient way, we think we can actually supercharge that. So we're off to a strong start there.
Got it that makes sense
Speaker Change: Switching over onto the sports side of things, you know, you've talked about the DTC option for ESPN really being kind of the next goal post. I guess on the other side though, you know, ESPN, it seems like they're ending their contract with Major League Baseball after this year, which was earlier than expected. I mean, I guess is baseball important? Do you have a view on this? Was this kind of, did it catch you off guard? Any kind of commentary or color there would be helpful.
Speaker Change: So look, I mean baseball is clearly important, but they're not getting out of the the baseball business They're getting out of the baseball video business, so they'll continue to have
Speaker Change: on their site and then cross back to ESPN Vets. So, you know, the video package that ESPN has will always continue to change, but they're serving all sports fans with a robust stats package.
Speaker Change: that attracts, you know, a hundred million plus people a month and so that traffic will continue and that our integration with baseball will continue and it's important for us.
Got it. Thank you so much.
Speaker Change: Thank you. Our next question comes from Jeff Stinchel with Stifel. Please go ahead. Your line is open.
Hey, good morning, everyone. Thanks for taking our questions.
Speaker Change: Jay, you shared some encouraging metrics on the early performance you're seeing for the standalone iCasino app and 61% NGR growth even ahead of that is quite impressive. I'm curious, just as you look at the returns that you've been seeing there on user acquisition and overall spend, does this lead you to rethink at all how you think about strategic allocation of resources between online sports and casino and whether that's tech and product development personnel and focus around incremental UA spend? Shedding thought there would be great. Thanks.
Thank you.
Speaker Change: It does get you into a different mind space in terms of what you can do to continue to generate and maybe supercharge, as Aaron put it, what you're doing in the iGaming side. Again, it's early, but we're also seeing really strong retention. We're seeing that the user growth
Speaker Change: week over week is continuing to move in the right direction. So it's not as though we're inducing people to come over with promos. They're spending time, you know, spending a few times on our slot machines and then they're going away again. We're seeing really strong retention.
Speaker Change: So, given the retention is strong, we know the product is great.
Speaker Change: third parties have validated that and we're seeing it in our own numbers, then, you know, our guidance for the year does include some incremental spend that maybe we otherwise would have thought about it maybe a few months ago in terms of supporting that iGaming business because we're seeing good early returns.
Speaker Change: That's great. Thanks for that color, Jay. And then looking at slide six in the deck, the cross cell metrics look like the omni-channel pieces is really starting to take hold, going into 2025. Jay or Todd, whoever wants to take this, can you just
help us understand it a bit more.
Speaker Change: what you're seeing in terms of player behavior for these new, mostly younger guests. I guess, how does DO compare to your typical brick and mortar customer and what are you seeing in terms of retention or repeat visitation, you know, versus more kind of one and done traveling type behavior. And that's all for us, thanks.
Speaker Change: Yeah, great question. You know, it's strange. When we first started to model this out, we thought...
Speaker Change: that the obvious cross sell would be into table games, but really what we are seeing is a lot of them come in and play slot machines, I think.
playing at lower denominations, higher volumes.
Speaker Change: and that's what that's what we're seeing on property and then once they come in
Speaker Change: We're actually seeing increased visitation from what you would normally find when you see a new member come in through the retail channel.
Speaker Change: from a frequency and visitation standpoint. Some of it being event-driven around weekends and special events, but we're seeing solid visitation, solid frequency.
Speaker Change: and as they kind of grow into your loyalty program, then you're starting to see them move up into the higher levels of the loyalty program. So it's a similar journey. It's not necessarily the journey we thought it would be. Again, we thought a lot of them would come in through table games, and we do still see some of that. But again, a lot of them are coming in through the slot devices. It's been great to see.
Speaker Change: and Nicky if we could, well go ahead Jeff, sorry. Absolutely helpful and encouraging. Thank you both.
Speaker Change: Okay, great. Nicky, if we could have one more question, that would be great.
Brian Sigdal: And our last question comes from Brian Sigdal with Crick-Hollum. Please go ahead.
Brian Sigdal: Great, thanks for sneaking me in. I'll just kind of follow it up on the app in the Hollywood Casino, but curious on the player profile, how that looks. Mainly from, are the new players you're seeing come in, are they new to the database or the online database, or are they existing ESPN bet users that are cross-playing and prefer kind of the standalone app when they're playing iCasino? Thanks.
Speaker Change: Yeah, good question Ryan. We're seeing a little bit of all of that. We're actually seeing more
Speaker Change: sort of new to our iGaming offering, as opposed to people just moving from ESPN Bet over to Hollywood. We look at that every day, actually.
Speaker Change: and we're seeing really nice incrementality in terms of the users as well as the revenues.
Speaker Change: which would tell you, as Aaron referenced earlier and Todd has referenced, that we've been very effective, our marketing teams at the properties along with our digital teams, of
Speaker Change: are land-based casino frequenters in both Pennsylvania and Michigan. We now have the brand connection, of course, which makes it much easier. And we haven't had to put heavy inducements there, which is great.
Speaker Change: It's all been very rational. It's healthy business flowing through. Retention looks great.
And we really, as...
and Aaron LaBerge.
Speaker Change: Okay, thank you everybody for joining us. We look forward to catching up with you again at investor conferences in between, of course, on our next quarterly call. Thank you.
Speaker Change: This also concludes today's program. Thank you for your participation. You may disconnect at any time.