Q2 2025 Perion Network Ltd Earnings Call

Speaker #1: The future events. These forward-looking statements involve known and unknown risks, uncertainties, and other factors, including those discussed under the heading "Risk Factors and Elsewhere in the Company's Annual Report" on Form 20F.

Speaker #1: That may cause actual results performance or achievements to be materially different, and any future results performance or achievements anticipated or implied by these forward-looking statements.

Speaker #1: The company does not undertake to update any forward-looking statements to reflect future events or circumstances. As in prior quarters, the results reported today will be analyzed both on a GAAP and a non-GAAP basis.

Speaker #1: While mentioning EBITDA, we will be referring to adjusted EBITDA. We have provided a detailed reconciliation of non-gap measures to their comparable gap measures in our earnings release, which is available on our website and has also been filed on Form 6K.

Speaker #1: Hosting the call today are Tal Jacobson, Perion's Chief Executive Officer and Elad Tzubery's Perion Chief Financial Officer. I would now like to turn the call over to Tal Jacobson.

Speaker #1: Please go head.

Speaker #2: Good morning, and thank you for joining us on Perion's earnings call for the second quarter of 2025. We continue to focus on our vision: a future where CMOs and their teams are powered by a centralized platform built for their needs, contrary to CROs who rely on Salesforce.

Speaker #2: CROs on Monday.com and CTOs on Jira. CMOs who drive nearly $1 trillion annually through the pipes of digital advertising lack a centralized platform that supports their needs.

Speaker #2: As of now, a comprehensive centralized platform tailored for marketer needs has not emerged. This creates a clear gap in the market. Perion One is a platform that connects media with measurable business outcomes.

Speaker #2: A channel-neutral platform that brings together creative, data, and AI. That's the role we want Perion One to play, and the direction we're steadily moving towards.

Speaker #2: With every feature we develop, every channel we expand into, and every new advertiser we onboard, we're taking a clear step towards becoming the CMO platform of choice.

Speaker #2: The strategic shift into the Perion One strategy didn't happen overnight. We've been planning it since late 2023. We believe this shift towards becoming the CMO centralized platform requires more than one product or one quarter.

Speaker #2: It requires long-term deliberate transformation. And that's exactly what we've been building at Perion. Over the past 18 months, we've been laying the foundation, reorganizing our structure, unifying our technologies, and aligning our go-to-market strategy with our long-term platform vision.

Speaker #2: This is both a product evolution and a company-wide transformation. In December 2023, we acquired HighStack, an advanced multifunctional digital advertising platform that we knew would evolve into the Perion One platform.

Speaker #2: This also allowed us to enter the exciting world of the global digital out-of-home space, which shows great growth. In addition, we are appointing key global executives to lead our new platform strategy.

Speaker #2: At the beginning of 2025, we announced Perion One's strategy and focus execution. Our strategy is about bringing together all of our technologies and brands under one unified platform that serves the new needs of the digital advertising world in the AI era.

Speaker #2: We acquired GreenBits, an AI-first company to optimize and improve the world garden performance. By that, we extended our TAM and offering to our customers.

Speaker #2: An initiated a go-to-marketing transformation focused vertical solutions and enterprise clients. Looking ahead to 2026 and beyond, we plan to scale this platform. So that Perion One will orchestrate planning, activation, and measurement across all major digital channels.

Speaker #2: We aim to transition towards a platform-led company, expanding recurring high-margin revenue streams powered by AI-driven insights, self-service capabilities, and creative automation. We seek to improve speed and efficiency while deepening global adoption across brands, agencies, and retailers.

Speaker #2: Unlocking long-term growth and margin leverage. Each step we take now brings us closer to our vision and single intelligent platform that delivers better performance faster decisions and long-term value for marketers and shareholders.

Speaker #2: While this is our long-term journey, we're already seeing the impact of this transformation in our execution, in our innovation, and in the progress we saw this quarter.

Speaker #2: Let's highlight a few of our most meaningful achievements this quarter. Our non-search revenue, or as we call it, advertising solutions, is up year over year for the first time since Q3 2023.

Speaker #2: Our retail media, digital out-of-home, and web are up year over year as well. As for our CTV, which is slightly down, we remain optimistic about our annual growth in this channel.

Speaker #2: Which brings us to the launch of our new performance CTV solution, a new native feature within Perion One. While Perion was always focused on high-impact CTV ads, now with our performance CTV feature, we are integrating our high-impact technology with a new performance algorithm and a measurement capabilities.

Speaker #2: With this new feature, we focus our activation not only on viewability, but also on actual outcomes. It's been three months since we acquired GreenBits.

Speaker #2: And our business and tech integrations are fully on track. It is proving to be a strategic fit, as it's already generating new synergies. We are excited by the capabilities that GreenBits added to our AI technology under the Perion One suite solutions.

Speaker #2: We expanded our programmatic digital out-of-home footprint in APAC, with new partnerships in Korea, expanding our reach in a $21 billion market. We are also expanding our reach in EMEA, with two new digital out-of-home partnerships in Germany and Italy.

Speaker #2: All our achievements are not isolated wins. They are milestones coming to life in our journey towards our goal to become a platform of choice for marketers.

Speaker #2: One of the most exciting milestones this quarter is the launch of our new performance CTV solution. It brings the precision of performance marketing to Connected TV.

Speaker #2: One of the fastest-growing, most premium video channels. Our performance CTV transforms CTV ads into full-funnel ROI-focused channel activation. By focusing campaigns on real KPIs and return on ad spend, we're turning what was traditionally an awareness medium into a measurable performance engine.

Speaker #2: It gives us access to new outcome-driven budgets from advertisers who were previously underserved, especially mid-market brands and retailers looking for high-intent, accountable inventory. It strengthened the Perion One value proposition.

Speaker #2: As it seamlessly integrates with our web, digital out-of-home, algo, and social offerings, this enables unified activation across channel attribution and platform-wide insights. We believe this new solution positions Perion to capture a greater share in a market projected to exceed $36 billion of ad spend in the U.S. by 2026.

Speaker #2: As advertisers demand greater accountability from their video investments, I'm proud to share our new performance CTV clip to showcase this new feature within the Perion One platform.

Speaker #3: Imagine connected TV ads that don't just reach audiences, but drive real measurable results. Introducing Perion One Performance CTV, the industry's first high-impact CTV platform for outcomes.

Speaker #3: From website visits to conversions, access premium inventory, advanced targeting, enhanced creative formats. With transparency and optimization built into one platform, Perion One Performance CTV engineered for impact.

Speaker #2: None of this progress from launching our new performance CTV to scaling the Perion One platform would be possible without world-class leadership team behind it.

Speaker #2: What you see here is a group of highly experienced executives with deep roots in advertising technology and operations. Each one of them brings expertise from some of the most respected companies in the world.

Speaker #2: This team has been instrumental in aligning our strategy, accelerating innovation, and driving disciplined execution across every part of our business. I'm pleased to welcome Anat Paran, who recently joined us as Chief Operating Officer, to streamline our operations and accelerate our efficiencies as we plan for growth.

Speaker #2: I'd like to take a moment to thank Mao Sigon for his incredible contribution to Perion during his nearly eight years as our COO and CFO.

Speaker #2: Mao has decided to move on. We're grateful for the impact he's had. He played a key role in transforming Perion into a platform company, and he was truly a positive force throughout our journey.

Speaker #2: Thank you, Mao. You will be greatly missed at Perion. Anat Paran brings a wealth of operational and organizational leadership. And she's already helping us strengthen the infrastructure needed to scale Perion One globally.

Speaker #2: The strength of this team and the culture we're building together is one of our greatest long-term advantages. With the right strategy in place, strong technology, and an experienced team driving it forward, what does it all mean from an investor's perspective?

Speaker #2: What makes Perion such a compelling investment opportunity? We operate in a high-growth industry with high-growth verticals and channels: CTV, digital out-of-home, and retail media.

Speaker #2: At our core, we're tech company with proven innovation culture, and for the past 10 years, we've delivered positive annual adjusted EBITDA and operating cash flow.

Speaker #2: We have an experienced global management team, and we're building a platform designed for an AI-first world. We feel confident in our ability to execute and drive long-term shareholder value.

Speaker #2: As Perion is uniquely positioned to lead the next chapter of digital advertising, a chapter in which performance is the product and Perion One is the platform.

Speaker #2: With that, I'll turn it over to our CFO, Elad Tzubery, to walk you through our financial results for this quarter.

Speaker #4: Thank you, Tal. And hello, everyone. Our second quarter results mark another important step forward in Perion's strategic transformation. It reflects strong operational execution, a disciplined cost structure, and increasing momentum across our core businesses.

Speaker #4: Our advertising solutions business returned to year-over-year growth for the first time since the third quarter of 2023, earlier than we anticipated. This was driven by healthy performance across digital out-of-home, retail media, and the web.

Speaker #4: This quarter, we also delivered a robust free cash flow, reinforcing the cash-generative nature of our business model. Perion's main growth engines continue to demonstrate strength, supported by our strategic partnership and access to high-quality supply.

Speaker #4: Digital out-of-home continued its strong growth trajectory, recording a 35% year-over-year growth. We continue to expand our global programmatic digital out-of-home presence through strategic partnerships.

Speaker #4: Despite the 5% year-over-year decline CTV, going forward, we still see CTV as one of our growth engines. This decline is mostly attributed to CTV budget shifting to the second half of the year.

Speaker #4: We continue to see a healthy demand for our CTV solutions that now also include performance CTV, as presented by Tal. Our retail media vertical continues to gain traction, generating 22.3 million dollars in the second quarter that represent a 27% year-over-year increase.

Speaker #4: For the full year, we continue to expect above-market growth across our growth engines, including CTV, digital out-of-home, and retail media. Three ths ago, we announced the acquisition of GreenBits, a cutting-edge AI platform that delivers custom algorithms across world gardens and major DSP platforms.

Speaker #4: Since then, we have been focusing on integrating GreenBits into Perion, aiming to maximize and accelerate the potential synergies we identified pre-acquisition. So far, I can share that we are very pleased with the progress we've made.

Speaker #4: We are already benefiting from both tangible synergies and a positive market reaction that are reflected in early wins for the Perion algo solution, from both existing and new customers.

Speaker #4: As of today, we already booked more than $1 million of Perion algo deals from existing Perion customers, and our healthy new business pipeline is growing faster than we initially expected.

Speaker #4: Our quarterly and year-to-date performance gives us the confidence to reiterate our full-year outlook that was raised last quarter in May. With that, let's dive into the numbers.

Speaker #4: Revenue for the second quarter was $103 million, marked by 8% year-over-year increase in advertising solutions revenue. Contribution X stock margin was 46%, remaining stable year-over-year.

Speaker #4: Adjusted EBITDA was 7.1 million dollars, resulting in a 7% adjusted EBITDA margin and a 15% X stock margin. Non-GAAP net income 12 million dollars, resulting in non-GAAP diluted earnings per share of 26 cents.

Speaker #4: Importantly, we generated $21.3 million in operating cash flow this quarter. This reflects the strength of our business model and our ability to convert earnings into cash.

Speaker #4: Looking at our revenue mix, digital out-of-home increased by 35% year-over-year, reaching 17% of total revenue, up from 12% last year. CTV declined by 5% year-over-year, representing 9% of revenue, the same as last year.

Speaker #4: The decline was primarily due to shifts in advertisers' budget to the second half of the year. This is another example of us being channel neutral and focusing on advertisers' budget, rather than specific channels such as CTV.

Speaker #4: Having said that, we remain confident that our CTV channel will deliver strong results on an annual basis, as we are expecting to outpace the CTV market growth.

Speaker #4: Web revenue increased by 5% year-over-year, representing 52% of total revenue compared to 47% in the same quarter of last year. Search revenue for the quarter was $22.4 million, representing 22% of total revenue compared to 32% in the same quarter of last year.

Speaker #4: Revenue from advertising solutions grew by 8.3% year-over-year, accounting for 78% of total revenue. This marks the first positive year-over-year growth since the third quarter of 2023.

Speaker #4: Ending a streak of six consecutive quarters of decline. Search revenue in the second quarter was 22.4 million dollars, accounting for 22% of total revenue.

Speaker #4: This shows a trend of stability over the past four quarters. Looking ahead, we expect this trend to continue generating roughly similar revenue levels per quarter.

Speaker #4: In the second quarter of 2025, the contribution excluding traffic acquisition costs margin was 46%. This is similar to the second quarter margin of last year.

Speaker #4: Year-to-date, we have benefited from the product mix that is centered around more profitable solutions. Moving forward this year, we expect to see similar levels of contribution X stock margins.

Speaker #4: Adjusted EBITDA for the second quarter was $7.1 million, representing 15% of contribution X stock. As we noted last quarter, we are actively taking steps to optimize our cost structure to better align with our unified operational structure.

Speaker #4: As we continue to execute on our cost efficiency initiatives, we expect the second half of 2025 to show continued margin expansion. On a GAAP basis, our second quarter net loss was $3.5 million, or $0.08 per diluted share.

Speaker #4: This compares with a net loss of $6.2 million, or $0.13 per diluted share, in the same quarter last year. On a non-GAAP basis, net income was $12 million, compared to $13.4 million in the second quarter of 2024.

Speaker #4: Despite this income decrease, the earnings per share remained stable at $0.26 per diluted share. This is a direct result of our share buyback plan, reflected in a reduced number of outstanding shares.

Speaker #4: In the second quarter of 2025, cash generated from operating activities was 21.3 million dollars, and our adjusted free cash flow was 20.7 million dollars.

Speaker #4: As we mentioned last quarter, our cash performance in the second quarter benefited from the 8 million dollars of collections that shifted from March to April.

Speaker #4: Yet, this highlights our strategic focus on profitability and our ability to generate positive cash flow. We continue to expect a long cash flow conversion rate on an annual basis.

Speaker #4: As of June 30th, our balance sheet includes $380.5 million in cash, cash equivalents, short-term bank deposits, and marketable securities. During the quarter, we used $26.6 million for the GreenBits acquisition and $33.4 million for share repurchase under our buyback plan.

Speaker #4: These were offset by 21.3 million dollars in cash provided by operating activities. During the quarter, we continue to execute our share buyback program, repurchasing a total of 3.6 million shares for a total amount of 33.4 million dollars.

Speaker #4: This brings our year-to-date accumulated share repurchase spend to $86.7 million. These actions further reinforce our confidence in Perion's long-term value proposition. Our strong cash balance provides the financial flexibility to execute on both organic and inorganic growth opportunities while also supporting capital returns to shareholders.

Speaker #4: We remain disciplined in our approach and focused on maximizing shareholders' value. Turning to our full-year 2025 outlook, our performance in the first half of 2025, combined with the momentum heading into the second half of the year, gives us the confidence to reaffirm our guidance.

Speaker #4: For the full year, we still expect revenue in the range of $430 million to $450 million, and adjusted EBITDA in the range of $44 million to $46 million.

Speaker #4: To conclude, we are pleased with our second quarter results and a positive business momentum that we build. We believe we have considerable opportunities to expand both our top and bottom lines in the second half of 2025 and beyond.

Speaker #4: We are confident that this marks the beginning of our return to year-over-year growth trajectory. With that, I will now turn it back to the operator to open the line for questions.

Speaker #4: Thank you.

Speaker #5: If you wish to ask a question, we ask that you please use the raise hand function at the bottom of your Zoom screen or, if you have dialed in, please press *9.

Speaker #5: Our first question comes from Eric Martinuzzi with Lake Street. Please unmute your line and ask your question.

Speaker #6: Yeah, congratulations on the good results for the second quarter. I wanted ask a question regarding kind of the, the CTV. I was a little surprised by the 5% decline in CTV.

Speaker #6: You attributed that to kind of a budget shift to the second half of the year. Do you feel like this was a macro industry-wide phenomenon or that it was just particular to the advertisers and agencies with which Perion works?

Speaker #7: Yeah, thank you, Eric. We don't think it's an actual issue of the industry or within Perion. As you know, we've announced the Perion One strategy, which is focused on CMOs and on outcomes of marketing budgets.

Speaker #7: And within that, you know, we did see in, in Q2 people are shifting towards other formats which tend to perform better than, than CTV.

Speaker #7: And, but we also saw that the CTV budgets are getting shifted towards H2. Now, again, as we focus on CMOs, we're, channel agnostic, right?

Speaker #7: We're not pushing customers towards specific channels; we're pushing customers towards what works best for them. Because at the end of the day, we're after the budgets, not after the channels.

Speaker #7: And we wanna make sure that our customers are getting the best results so we can expect, you know, fluctuation in between channels. But our eyes are always about customers and how much more budgets are getting and that's the major, focus for us.

Speaker #6: Okay, my second question is just… Sorry, I just…

Speaker #7: Yeah, go ahead.

Speaker #6: I wanted to say that within that, we obviously launched the performance CTV solution. Now, because we know that everybody is focusing on performance, CTV has to also come with performance metrics.

Speaker #6: So that should also help the CTV numbers in H2 and onwards. And then you've noted, you know, there were issues earlier in the year with marketers running shorter campaigns just because of the uncertainty.

Speaker #6: And the overall economy due to tariff concerns. Have you seen any change in the, the campaign length, amongst marketers?

Speaker #7: No, so we haven't seen any, any major changes. I, I think, we're not seeing any concerns with regards to tariffs or any of those things.

Speaker #7: People are still continuing, business as usual. So we haven't seen anything unusual.

Speaker #6: Yeah, thank you for taking my questions.

Speaker #7: Thank you.

Speaker #6: Thank ou.

Speaker #1: Our next question comes from Jason Hellstein with Oppenheimer. Please unmute your line and ask your estion.

Speaker #8: Okay, now I'm unmuted. Thank you. Thanks, everybody. A few questions. So, continuing with the CTV question, why are you confident CTV growth will accelerate in the back half?

Speaker #8: Question number one, number two, just broadly, like, is the sales organization right size for Perion One and should we expect, sales out, sales, headcount growth in the back half?

Speaker #8: And then just broadly, how are you thinking about the use of cash over the next six months? Should we expect any meaningful M&A, some kind of buyback, or just be conservative with the cash?

Speaker #8: Thank you.

Speaker #7: Yes, hi, Jason. Thank you. So I'll start with the CTV for a second. First of all, we're not really concerned about the CTV decrease that we saw in the second half of the quarter, because we do see that the budget is shifting also towards H2.

Speaker #7: We see a healthy demand, and we do see already the increase in towards Q3 and Q4. In terms of the park, in terms of the pipeline self.

Speaker #7: it is important to note, by the way, that on the, on an annual basis, we do expect, to outpace the market growth in, in '25.

Speaker #7: e-marketer is, is discussing roughly 13% of, of CTV growth this year. we, we believe, that we will be even above the 20%. So we are very confident in where we are going towards this year.

Speaker #7: in CTV, and as Tal mentioned, by the ay, we do see ourselves as channel neutral. also in Q2, we saw some of the, of the budget shifted from CTV to different channels as a result of, of, CMOs need in some cases.

Speaker #7: if I'm looking at, if I'm, if, I discuss about the sales headcount, so looking at, , at, h, H2, and even going forward to 2026, as we discussed, part of the strategy behind Perion One was that, h, agency will already have, the white label of the platform of Perion One.

Speaker #7: It gives us the leverage and the possibility to increase our sales without having always more and more salespeople on the ground, and to be much more efficient in our sales cycles.

Speaker #7: we have discussed about that, that going to the future, we are expecting to see our EBITDA margin to increase and to be much more efficient in how we are operating.

Speaker #7: And this is including also the sales, operation side. Of course, we are tapping into and, '26 and, also, I would say 2027, as Tal mentioned, we are expecting to grow our market share much faster.

Speaker #7: so I do believe that we will increase our sales, salesforce in a way, but when we're oking at the efficiency level, it's not going be in the same scale in terms of, how we are expecting, to increase the revenue.

Speaker #7: Now, in terms of use of capital for H2, we are going to continue, of course, with the buyback as well, and we are tapping into M&A activities.

Speaker #7: I will, I will give Tal to discuss about the M&A in, in a second. It's too important, to say. We are constantly reevaluating our capital allocation, what are the, the needs that we have in terms investing in our, our, our, organic growth, and how we're planning to, to increase our market share going forward.

Speaker #7: We are looking, of course, at, M&A opportunities, of course, and, and to, to also, h, increase our growth rates through, M&As as well. and of course, capital return to the, to the shareholder is also something that we are constantly considering in and, and always trying to find the right balance.

Speaker #7: We still have $38 million in our buyback program that we believe will be utilized by the end of the year. We're hoping that it will be closed; we will be finished as soon as possible.

Speaker #7: And once this is done, we'll reconvene to determine whether we need to increase it or make any further allocations. As I said, we are constantly working on the balance between those three angles.

Speaker #7: Tal, do you want to discuss a few words about the M&A? Yeah. So, I’ll just echo everything that Elad said. And I’ll say, with regards to the headcount, you know, as we progress with Perion One, we are moving a lot of things to automation, and we are moving a lot of our features to self-serve.

Speaker #7: So we do believe that, as we progress, we're gonna become more and more efficient. So we're setting up the company to grow, to grow the, the, the sales and grow the revenues, but not necessarily grow our headcount.

Speaker #7: As for the capital allocation, as Elad said, we still have, a lot more revenue, a lot more funds to deploy into the buyback, and we hope to, to complete that as soon as possible.

Speaker #7: We are evaluating other M&A opportunities, but we are also doing a lot of work on how do we deploy our, our rest of, of our capital and, this is in the work now.

Speaker #7: Jason? Anything else?

Speaker #8: No, that's it. Thank you.

Speaker #1: Thank you.

Speaker #7: Thank you.

Speaker #8: Thank you.

Speaker #1: In comes from Andrew Marek with Raymond James. Please unmute your line and ask your question.

Speaker #9: Hi, thanks for taking my questions. I have two on two different topics, so maybe makes sense to take them one at a time. first with the web traffic or web revenue increasing 5% year over year.

Speaker #9: Pretty good result given that we've heard concerns around AI search impacts on publisher traffic. I guess, how do you see the impact of that AI search playing out for your web business, given it's still the biggest part of your advertising segment?

Speaker #7: so, so you're asking how do we see web and search? Revenue going forward?

Speaker #9: No, so given AI search's impacts on publisher traffic, so on the, on the web formats. How do you see that

Speaker #7: Yep.

Speaker #9: Web business playing out in the potential risks from AI search?

Speaker #7: Yeah, that's, that's, that's, that's a great question. So, a-a-as you know, I'm, I'm a big believer that web search and website are not a segment that's gonna continue to grow.

Speaker #7: But as we focus on, on marketers and budgets, I think human behavior might change; people are gonna use less web search and less websites.

Speaker #7: But marketers are gonna continue to look for audiences, and deploy budgets and, and where channel agnostic, right? So if people are gonna move towards TikTok, we're gonna we're gonna deploy that.

Speaker #7: If we're gonna move to Meta, or YouTube, we're gonna be there. And, as I said before, we're not really focusing on specific channels.

Speaker #7: We're ocusing on customers. How many, how we get more customers to spend with us? Because we can deliver the outcome that they need. So I think we're absolutely right.

Speaker #7: If we're gonna look at the future in, in the next few years, we would prob-probably see certain web, starting to decline a few years.

Speaker #7: But then we'll see other channels starting to grow. As long as we're sitting with the advertiser itself and deploying their media investment towards outcomes, I think we're on the right path.

Speaker #9: Great, thank ou. And then, h, maybe one yeah, no, I, I, I appreciate that. And then maybe one on the, performance TV business. I think you, you ioned in the prepared remarks and in the slide deck that you're targeting kind of the mid-market customers.

Speaker #9: Is there an, I ess, how does that relate to, you know, we have some firms already in market targeting the SMB segment. Is that something that you maybe intend take on directly, or is there a kind of customer segmentation issue where you guys can both kind coexist and, and go after different, potential marketers?

Speaker #9: Thank you.

Speaker #7: Yeah, yeah, absolutely. So that’s a great question. As of now, we do not plan to do a self-serve feature for this, for the middle market or local markets.

Speaker #7: We’re continuing to attract holding companies, independent agencies, and CMOs on a bigger scale, but also in the middle markets, wherever we can actually deploy their creative to our systems.

Speaker #7: As I said a few months ago, I think as we progress with Perion One, we're going to have more and more self-serve features.

Speaker #7: And that's where we're gonna start looking at local markets, and small businesses. But not for the next at least year and a half. For now, we're just focusing on, on providing more outcome-driven results or campaigns versus brand awareness.

Speaker #7: That's the major thing.

Speaker #9: Understood. Thank ou.

Speaker #7: Thank you.

Speaker #1: Our next question comes from Laura Martin with Needham. Please unmute your line and ask your question.

Speaker #10: Hi, there. I'll also ask you too. One is on soft describe so could ou talk about what's going on with the cost of revenue once growing so much faster?

Speaker #10: And then secondly, could ou update us on what you ys are doing with Gen AI tools to try to integrate those into automating your, your Perion One products, please?

Speaker #7: Yeah, good evening, Laura. We didn't hear the first question, so if you can repeat the first one. Sure.

Speaker #10: Just the cost of revenue, I think it rose 15% while your net revenue itself fell 4%. So I'm just wondering why this increase in the cost of revenue.

Speaker #7: So, hi, Laura. Good morning.

Speaker #10: Hi.

Speaker #7: So in terms of the cost of revenue, we, our, as you see, the retail, vertical that we have is increasing. And as part of, tapping more and more into retailers, we are providing, more, analysis also for the retailers and, and more reports into that.

Speaker #7: But I, I would like to echo an important thing on that. And also, of course, the hosting services that we have. Part of our work this year, and tapping into 2026, is about the efficiency of the business.

Speaker #7: And this is exactly the areas that we are working to automate more and more going into the year. I do believe that, already in the second half of the year, we'll start to see the cost of revenue as a percentage of revenue increasing more and more.

Speaker #7: already in Q3 and Q4. So I think it's the shift what, what ou see right now, it's the shift of the business towards, more leaning towards, I say towards, retailer businesses, and, and more towards the other, the advertising solutions.

Speaker #10: Okay, and then Gen AI.

Speaker #7: Yeah, so Gen AI, we're deploying. As you saw, we have an app around which is our new chief operating officer, and her first job is to see how we can streamline our entire operation with Gen AI.

Speaker #7: This goes through our entire company from HR to use more Gen AI to answer employees' questions, to actually deploying the campaigns themselves through Gen AI.

Speaker #7: we're our focusing to streamline our entire company with Gen AI for the operation part. So we can streamline our, our growth without increasing our headcount as, as we as we grow.

Speaker #7: Does that answer your question?

Speaker #10: yeah, it, it definitely, it definitely does. Thank you so much.

Speaker #7: Thank you. Thank ou.

Speaker #1: Our next estion comes from Deb Martin with Roth. Please unmute your line and ask your question.

Speaker #11: Thanks. Good evening, guys. Wondered if you could comment on any, any noticeable shifts in trends on digital out-of-home that's, you know, you're obviously you're, you're biggest strength at this point from a growth perspective.

Speaker #11: You know, you, you mentioned some geographic expansion. Is that mainly focused on digital out-of-home and, and how significant do you see that geographic expansion contributing over the next, you ow, 6 to 18 months?

Speaker #11: Thanks.

Speaker #7: Yeah, thank you. So yes, the new partnerships that we've announced are all through digital out-of-home. We're seeing digital out-of-home as our foot in the door in specific markets.

Speaker #7: But once we're there, we're ready training ourselves team on the ground to start selling, our Perion algo, which is the GreenBits that we bought.

Speaker #7: To start pushing to Perion algo in those countries, we're seeing a combination, and we're going to see a lot of growth pollination between our products.

Speaker #7: We're starting to see digital out-of-home together with CTV campaigns, and digital out-of-home together with Perion algo. So when we have a feature that is pretty unique for us, which is the out-of-home part, it gives us the ability to get into an agency in a smoother way because we don't have a lot of competition.

Speaker #7: And once we're there, we are actually presenting our entire suite of solutions, and then we start to create those growth selling opportunities. So our out-of-home strategy is mainly focused on expansion, and then we do the cross-selling and the synergies.

Speaker #7: Does that answer your question? Anything else? Yeah, I understand. With us?

Speaker #1: After our no further questions, I shall now pass to Tal Jacobson for closing remarks.

Speaker #7: Thank you, everyone, for joining us on our earnings of Q2. We hope to see you together in our next earning when we report our progress on our strategy and business.