Q4 2025 Sonos Inc Earnings Call
Thank you for standing by. My name is Kayla and I will be your conference operator today.
At this time, I'd like to welcome everyone to this 60-minute Sonos Q4 and fiscal 2025 earnings conference call.
All lines have been placed on mute to prevent any background noise.
After the speakers remarks, there will be a question and answer session. If you'd like to ask a question during this time, simply press star followed by the number 1 on your telephone keypad. If you'd like to withdraw your question again, press the star and 1.
I would now like to turn the call over to James bug Lanes, head of corporate finance. You may begin.
Good morning, and welcome to Sonos, fourth quarter and fiscal 2025 earnings conference call. I am James mlan with me today are Sonos, CEO, Tom Conrad DFO. Sori Casey and chief legal, and Business Development, officer Eddie Lazarus. Before I hand it over to Tom, I would like to remind everyone that today's discussion will include forward-looking statements regarding future events and our future financial performance, these statements reflect our views as of today. Only and should not be considered as representing. Our views of any subsequent date.
These statements are also subject, material risks and uncertainties that could cause actual results to differ materially from the expectations reflected in the forward-looking statements.
A discussion of these risk factors is fully detailed under the caption risk factors in our filings with the SEC.
During this call, we will also refer to certain non-gaap Financial measures
For information, regarding our non-gaap financials and a Reconciliation of gaap to non-gaap measures. Please refer to today's press release regarding our fourth quarter, and fiscal, 2025 results. Posted to the investor relations portion of our website. As a reminder, the press release supplemental earnings presentation, including our guidance and conference call, transcript, will be available on our investor relations website investors. Sonos.com I will now turn the call over to Tom
Good morning everyone and thank you for joining us today. Q4 brings a strong close to fiscal 2025 for Sonos in Q4 we grew revenues at 13% year-over-year and posted strong positive adjusted ibida.
2025 was, without question, a transitional year for the company, but I'm proud of all we accomplished.
We restored the quality of our software and now can speak confidently about the new capabilities. We're delivering across the Sonos experience. We drove efficiencies and financial discipline into every aspect of our operations.
We reorganized the way that we work in product and engineering and as a result today, we are executing with greater urgency focus and effectiveness.
Over the course of the last 3 quarters. You've also seen the work. We're doing to rebuild our senior leadership team. And today, I'm thrilled to announce another important step on this front.
In January Colleen, decourcy will join Sonos as our new Chief marketing officer.
Colleen is 1 of the most celebrated leaders of bringing extraordinary taste cultural insight, and a proven ability to connect creativity with business growth.
He joins us following a successful tenure at snap where she served as head of marketing and chief creative officer and before that, as co-president and chief creative officer at wieden and Kennedy.
All this progress creates a strong Foundation of Excellence from which to return to growth and expand profitability, but there is more to do.
The company doesn't just need more discipline, better execution and a revitalized team.
We need a new strategy.
Over the last several years, sonus has produced excellent products.
But in thinking about what Hardware to make what software experiences to deliver and how to bring those offerings effectively to market, we've lost focus on what makes us different and better and what's more, we've lacked an organizing theory of the case.
I'm changing that. And I'd like to tell you a bit more about the details today.
While others self fragments a soundbar for the TV headphones, for the commute Bluetooth for the beach.
Sonos is every Dimension and sound for the home.
Radically Easy System.
The pursuit of this system is now our organizing lens for decisions and the foundation of our durable advantage.
The Sona system is independent by Design and is the Premier platform to connect first and third-party experiences with Incredible audio.
It's why today Spotify Apple music YouTube music, Amazon music and over a hundred others, all thrive on Sonos
It's also why we bring together. Bluetooth AirPlay, Spotify, connect and analog sources alongside formats like Dolby, Atmos and lossless audio to uniquely deliver every dimension of sound.
With our installed base of over 53 million, Smart internet, connected devices and more than 17 million homes and growing every day.
The Sonos platform is the trusted place where Services old and new work side by side giving households Freedom of Choice Anchored In A system that they love
casting into the future. We see a world where live natural conversations with AI personalities are as commonplace as smartphones are today.
And we believe sonus expertise and internet connected voice enabled. Personal Hardware products for the home can position us as the center of these interactions.
Starting now our future hardware and software. Roadmaps are single-mindedly directed at leveraging. Our position in the home to deliver. Bold experiences, both traditional and entirely new.
That will make Sonos even more relevant and beloved in the eyes of our customers.
From a financial perspective, this strategy is underpinned by a compounding model, built on generating new households and increasing lifetime value.
Generating new households means bringing more homes into the Sonos ecosystem growing. Our installed base through great Gateway products, sharper marketing. That tells our story more forcefully and continued, International expansion.
Increasing lifetime value is about deepening. Our relationship within every household,
That starts with engagement delivering products that become an essential part of everyday life, and then encouraging people to grow their Sonos systems over time.
Whether that's adding more rooms headphones or building out a comprehensive home theater experience.
at the end of fiscal 2025, the average Sonos household, grew their system to 3.13 products and multi-product households increased to an average of 4.49
Still, well, below what we believe a fully realized Sonos home can become.
But lifetime value isn't just about how many products. Someone owns, it's about the Horizon over, which they're investing in their Sonos systems,
We want households to keep upgrading expanding and discovering new ways to enjoy Sonos for decades.
We'll do that by keeping system fresh through Reliable Software. Excellent service and product updates that inspire people to reinvest in Sonos.
As 1 example of the power of this compounding model, we see a 5 billion dollar Revenue opportunity and driving devices per multi-product household, higher to 6 per homes.
And another 7 billion in converting, single product households to current multi-product levels.
Taken together. This alone is a 12 billion dollar opportunity just within our existing base.
Our opportunity is to write the next great chapter for Sonos.
For the last many years, we were just selling speakers and experimenting with new categories.
Today, we're building a cohesive system that compounds in value stronger as it grows smarter as it evolves and more essential over time.
We hold just 6% of the 24 billion Global premium audio Market. There's no reason we cannot Garner a much larger share of this Market while we simultaneously grow, the sound system category that we invented.
While our strategy will take time to fully manifest in our Hardware portfolio, including the delivery of entirely new products for use cases and spaces in the home that we do not occupy today.
We enter fiscal 2026 with an incredible portfolio of products that we are bringing in to tight alignment with the strategy through software updates.
We'll further strengthen the family with new hardware products, launching in the second half of the year and will continue to sharpen our brand storytelling. Expand internationally Drive excellence in our installer Channel and partner selectively to reach new audiences.
$100 million while selectively investing in the opportunities where our conviction is highest.
We've kept margins healthy, even while navigating tariffs.
We've grown adjusted ibida despite Topline challenges.
We've invested in Innovation to unlock Future growth while returning Capital to shareholders through BuyBacks.
And we've deepened our relationships with our Channel and installer partners.
What drives all of this is the world where building for our customers home. The comes alive with sound and experiences. That move seamlessly between moments moods and spaces where every product software component, and interaction works together. And the whole becomes much greater than the sum of its parts.
4 that Sonos is 1 of the few companies in the world with the ingredients to build beloved consumer products at the very highest level.
As we enter fiscal 2026. I've never been more certain of our ability to do this. I see it in the passion of our team, in the way customers respond, when we make their systems better and in the discipline with which we've reshaped the company around our core strengths,
Great things. Lie ahead.
Now, let me turn things over to seori.
Thank you Tom. Hi everyone.
We closed out fiscal 2025 on a high note. As we delivered strong Q4 Financial results.
Revenue of 288 million was near the high end of our guidance range driven by solid demand.
on a year-over-year basis, Revenue grew 13% versus our guidance of up 2% to 14%
We saw strong double digit growth in EMA and our growth markets more than doubled in Q4.
Our growth markets contributed more than a quarter of our overall Q4 growth rate.
On a product basis. We also achieved strong double-digit growth in home, theater and plugins.
You for gaap gross. Margin was 43.7%. And non-gaap gross. Margin was 45.1% both at the high end of our guidance range.
Compared to last year's Q4, gross margin improved nearly 340 basis points on a GAAP basis, and more than 400 basis points on a non-GAAP basis, driven by comparisons over one-time hits in the prior year, including inventory, reserves to app, and recovery-related costs.
In addition to cost savings and leverage partly offset by impact of tariffs this year.
Before Gap operating expenses, were 160% year-over-year.
Now.
On a normalized basis. Primarily for variable compensation, non-gaap operating expenses declined by 19% due to cost optimization efforts. We had set out in August of last year.
Adjusted ibida was positive 6 million dollars, which was 4 million of bar. The midpoint of our guidance range,
This is a 29 million Improvement year-over-year due to higher Revenue better growth margin and lower operating expenses.
Our balance sheet remains strong as our net cash balance. Ended the quarter at 228 million which includes 53 million of marketable Securities. As we hold some excess cash in short, duration, treasury bills
We also have an undrawn revolving credit facilities are a disposal which we just extended for another 5 years.
You forecast flow was -2 million up from -54 Million last year primarily due to higher cash earnings.
Topics was 5 million down from 16 million last year.
Our period and inventory balance declined, 26% year-over-year to 171 million. As we comp over last year's inventory, build ahead of launch of Arc, Ultra and sub 4 and work down of component inventory.
Our inventory consists of 153 million of finished goods and 18 million of components.
As I said, in the past, returning capital to shareholders has remained a key pillar of our capital allocation framework.
Accordingly. We spent 20 million dollars of share purchases in Q4 at an average price of $13.39.
Reducing our share count by 1.3%.
For fiscal 2025 as a whole, we spent $81 million to repurchase 5.7 million shares at an average price of $14.23.
We have 130 million remaining on our current share repurchase authorization.
Purchases for, managing dilution through the actions that we took to reorganize and reduce layers of Senior Management, which has resulted in our annualized stock-based compensation expense, decreasing from 101 million in q1 to 68 million in Q4.
For the full year, our Revenue was 1.44 billion.
While our overall Revenue declined, 5% year-over-year. We saw strong double-digit growth in our growth markets which contributed almost 1 percentage point in of growth rate to to total revenue.
We also saw growth in home theater, which helped us gain further, share in US, premium home theater for the third year in a row where we retained. Our normal 1 position.
We also improved our share in emea where we hold the number 2 position in premium home theater.
In fiscal 2025, we grew our installed base 5% to 17.1 million households.
Devices per average, household grew to 3.13 up 2% from the prior year.
We also saw growth in devices per multi-product household, which improved to 4.49, up 2% year-over-year.
Consistent with past years, our existing households accounted for 45% of product registrations.
Gaap gross, margin came in at 43.7%, non-gaap gross. Margin of 45.2% was down just 60 basis points year-over-year. Despite price, decrease on key products and tariffs due to cost savings efforts and product mix.
Our gaap and non-gaap operating expenses declined by 8% in 10% respectively, on our reported basis and 16% and 17% on a normalized basis.
Adjusted ibida increased 23% year-over-year to 132 million driving. 210 basis points of margin Improvement to 9.2%.
This is a direct result of our transformation efforts over the past, 5 quarters.
Which have resulted in Sonos, becoming a leaner and more focused organization with sharper Financial discipline.
As we continue our transformation journey and gain operating leverage through Topline growth, we expect to increase our margin over time.
Non-gaap earnings for share grew 31% to 64 cents, due to lower operating expenses and reduced diluted share count.
Lastly, free cash flow was 108 million down from 135 million in fiscal 2024 due to 35 million of non-recurring items this year.
Excluding these non-recurring items, which included 24 million dollars of cash, restructuring payments, and 11 million of tax payments, for intercompany transfer of IP.
This school 2025 cash flow would have been 144 million up 9 billion or 7% year-over-year.
According to our Guidance, the q1 Outlook. We're providing today, reflects the trends that we have observed quarter to date as well as our expectation of demand in the holidays.
We expect q1 Revenue to be in the range of 510 to 560 million down minus 7% to up, 2% year-over-year.
Growth in underlying demand, should be slightly positive at the midpoint better than the year-over-year change in Revenue as we comp over launch and channel, fill of Arc Ultra and sub 4 in q1 of last year.
Looking Beyond q1. We expect improving year-over-year comparison with new product launches concentrated in the second half of fiscal 2026.
We expect q1, gaap gross margin to be in the range of 44 to 46% with non-gaap gross margin approximately 110 basis points higher than Gap.
This represents a year-over-year increase of more than 100 basis points increase at the midpoint for both figures.
This Guidance comprehends the impact of tariffs and pricing changes.
Please note that we expect our q1 gross margin to benefit from the following 2 factors.
1, leverage from holiday, sales volume and 2, a lower effective tariff rates. Thanks to our seasonal inventory. Build in Q4,
We expect our effective tariff rate to step up and stabilize in Q2 representing a further 100 basis. Point headwind versus q1.
We expect q1 Gap. Operating expenses to be in the range of 152 to 162 million down 19% at midpoint from last year.
Ately, 16 million.
Please note that our operating expenses will vary quarter by quarter in part due to timing of product launches and Associated expenses.
Bringing it all together, we expect Q4 and adjusted EBITD to be in the range of $94 million to $137 million.
Representing year-over-year growth of 27% in a margin of approximately 22% at midpoint, a roughly, 500 basis points of margin expansion.
When I first outlined our transformation journey in August of 2024, we committed to improving efficiency regaining profitability and investing in long-term growth.
In fiscal 2025, we executed on this pivotal work.
Growing adjusted ibida by 23% and non-gaap EPS by 31%.
Our results, reflect the progress. We've made in becoming a leaner and more Nimble organization.
Furthermore, we evolved our pricing strategy with an eye towards growing households and increasing lifetime value.
I want to thank the entire Sonos team for their commitment and resilience in executing. An adapting to many changes, this past year, as we navigate this journey,
It is important to note that this critical improvement in our profitability. Did not come at the expense of future growth.
Though, we have significantly reduced our operating expenses. We have grown our investments in enhancing our core software experience.
Spending our Global footprint and investing in our people.
We'll remain disciplined, as we focus on returning to durable, Topline growth.
Balancing continued profitability improvements with the reinvesting efficiency gains in advance of our pricing framework in alignment with our corporate strategy, to strengthen our platforms attract new households and increase in customer lifetime value.
With only a small fraction of the global market captured. So far, our view, is that there is a vast opportunity in front of us.
After the call, we will upload our new investor presentation to our IR website, which has been updated to reflect the strategy. Tom described earlier in the call as well as our fiscal 2025 results, in our q1 guidance.
With that. I'd like to turn the call over for questions.
at this time, I'd like to remind everyone in order to ask a question, press star, then the number 1 on your telephone keypad,
Our first question comes from the line of Steven Frankel with rosin, black, your line is open.
good morning, and thank you, Tom, you played out an interesting new, uh,
Description of your strategy. And and I'd like to drill down just a little bit, you know, to date you relied on third parties like Alexa for bringing intelligence to the product. Uh are you talking about maybe trying to bring some of those capabilities in house when you talk, uh when you're describing a AI interactions with your products?
I think you'll see us be a a a platform for both third-party AI uh experiences as well as our own first-party experiences in the same way that that, uh, in the past we hosted, Alexa and Google assistant, and our own Sonos voice experience. So, I think there's tons of opportunity, um, in both of those lanes for us.
Okay. And, um, then in terms of...
The holiday season. Could you give us some some insights into your promotional posture for for holidays and and what you expect your competitors to be doing at this point?
Hi, Steve. It's sori. Thanks for the question about the holidays. Um, clearly the the holiday, the peak of the holidays are still ahead of us on in with some of the uh uh tariff related, uh, activities mitigation factors that we've put in place. Uh, we're we're monitoring that and so far, those are coming in as expected. Um, and so that's comprehended in our guidance. So we provided on the call.
Uh we we are um, you know, we're continuing to see demand track uh, so far and so as we go into the holidays, you know we we have some of the um usual activities that were contemplating but combined with some of the again the Tariff mitigation uh activities that we have contemplated and so we are uh wanting how those play out.
to improve the products per household and get upgrades going and extend a lot more efforts going forward in the install base through, you know, email marketing and promotions to the installed base, as opposed to
advertising marketing promotions in the channel in general.
Yeah. Um, 1 of the things I mentioned on the call, uh, or referenced
Would you that were now starting to take, which is, in alignment, with the strategies that Tom described on the call, which is exactly to improve the household Acquisitions. But the quality household, um, that will provide the repurchase cycle. And so the pricing strategy that we have started to reorient ourselves in, uh, in the spring when we in particular, reduce the pricing of the air, 100 speaks to, uh, a product selectively that we're taking on the pricing, where we'll bring in the quality household with the tendency for the future repurchases, and maximizing, our lifetime value, from our customers.
I think it's important to just
I was just going to add, I think it's important to remember that there's, you know, there's really kind of these 2 levers in the model. Um, the first is growing households, uh, and so part of growing households is going to be about doing a better job of telling a sort of full funnel marketing message from driving awareness for the Sonos system to, you know, gaining consideration among consumers and then driving to purchase, um, for new households.
We'll do that, uh, through better Gateway products. Um, more compelling experience is, um, better differentiation, um, and you know, stronger, uh, marketing, uh,
And then, as you point out, there's real opportunity for us around, um, uh, better, uh, engaging with our existing customer base, uh, uh, to drive, uh, expanded lifetime value. Um, and we'll do that through both the current product portfolio, um, marketed better. Uh, and through entirely new products that will drive new use cases in the home for our customers.
Great. Thank you. I'll jump back into the queue.
I'd like to remind everyone.
In order to ask a question, press star, then the number 1 on your telephone keypad. Your next question comes from the line of Eric Woodring with Morgan Stanley. Your line is open.
Hey guys. Good morning. Thank you for uh for taking my questions. Um Tom you know, I think it's really exciting that you can lay out um this new strategy for Sonos um and and I just wanted to ask you about it. That you know, again I'm I guess I'm putting words in your mouth here but it sounds a little bit like you're tempting to become more of a broad-based smart home platform because obviously to date the differentiating Sonos value prop has been the system of of connected sound devices that you've provided. So when you say a cohesive system that compounds in value, you know, C, can you maybe just give us a little bit more granular understanding of exactly what that means and maybe some of the adjacencies that you're referencing and and then I have a quick follow up please. Thank you.
Sure, you know, I I'd like to I'd like to start by kind of contrasting. Um,
Uh, what we're doing under this new strategy to where we've most recently been. Um, I think, you know, for the last, uh, you know, maybe as many as 7 or 8 years. The company has been very focused on building great individual products. Um, you know, best-in-class, Soundbar a best-in-class error of noise. Cancelling headphones, the best-in-class portable speaker and, uh, the exec
Yushen of the company from product to marketing has really reflected that category approach. Um and what we're doing with this strategy is going to seem at some level familiar because in a way it is a return to form. Stonos started as a connected system, not just this kind of loose collection of products. Um, and so thematically, uh, we are going back to Our Roots, but, um, I think what has changed in the last decade, is the scale of what system can mean today, you know, early Sonos, really, just connected a few rooms together to play music and sink and frankly at the founding not even from the internet, from a, you know, a collection of MP3 files that sat on a hard drive, in your home, you know, fast forward, 20 years. The, the canvas is just far, far bigger. We have, you know, hundreds of services.
And this whole new explosion of AI personalities that I think can all come together in the home. Um, and so, uh, yes, um, uh, uh, we are evaluating the opportunity for ambience in the home and entertainment in the home outside of just audio and, uh, video and film. But I think better to think about like the entirety of the canvas of what the consumer experience can be in the home and what the Sonos platform, um, with our 17 million homes, more than 53 million Internet, connected voice enabled devices. Um, already in the field, what that platform can can become in this sort of New Era.
I'm looking forward to hearing more about that, um, as we keep going and then, you know, sayori can you maybe help us better understand? Um, how you guys are absorbing. What I what I think are relatively outsized tariff costs. Like if I if I just say
60% of your business is in the US and the average tariff rate in the areas where you produce your devices is, call it roughly 20%.
Yeah that that's a pretty sizable tariff headwind. We're talking like several tens of millions of of tariff incremental, tariff costs. So
You know, at the same time, I think you're trying to open your funnel a little bit with certain pricing actions. So, just can you help bring it all together and help us understand, obviously, a very strong Q4 2025 profitability guide even.
Before we get to the Opex Dynamics. Um, how are you absorbing?
All of these costs.
Thank you so much.
Eric, I'm going to jump in here because I'm I'm just so proud of how the company has reacted to this. Unexpected headwind. That sort of fell in our lap in April. Um, and you know it's uh it's taken a real, you know, kind of not just cross functional effort inside of Sonos. But you know, in our entire ecosystem of working with our partners, to get to the, um, mediation of these ter tariffs that we've been described in S Series remarks, but just to, to put some numbers to it. So you can think about it.
Um, in q1.
Um, uh, we're looking at about 300 basis, points of margin impact due to tariffs at their sort of current Blended rate. Um, virtually all of that impact has been, uh, uh, mitigated by our actions. Um, and so what are those actions? That is our pricing. Those are how we're using promotion. That's
All the work we've done with our Channel Partners to share the burden of these costs. Um, uh, so great progress for q1 now looking forward to Q2, um, the Blended rate tariff, tariff rate stays the same, you know, call it about 20% on, uh, the products that we make in Malaysia and Vietnam that come to the United States. Um uh but as the the sort of Blended effective rate fully sort of lands in Q2, you know, we see that margin impact in total, it was 300 basis points to become about 400 basis points. And so our mitigations will, you know, sort of are already fully landed. They're going to land at about that, you know, 300 basis points to place. So in the end fully realized, we'll see about 100 basis points of margin impact, um, across the whole business, um, due to the tariffs again, this is just 1 of those things. Those
Curveballs that you. You you you, you tackle uh, in a company like ours. I'm just really, really proud of all of the hard work that the team has done. Um, and frankly also uh how well it's all Landing in the market because of course, going into it. There's a lot of modeling that you do. Um a bunch of analysis particularly around um the elastic response to things like price changes. Um and I think the team has done just a great job of predicting where the market would be and so far, we're
We're seeing uh, that our, our estimates are really playing out in the real world.
Well, okay, that that is awesome. Um, that is very impressive. Thank you. Um, Tom and, and maybe just the last 1 and this is kind of open-ended for you. Tom is, you know, you you characterize 2025 as a transitional year, how are you characterizing 2026 today? And then that's it for me. Thank you so much and good luck, guys.
Immediate Horizon. Um, and we did a lot of work to sort of uh, transition the company in 2025, um, uh, and I'm really feel like returning the page on a new chapter for the company. Now, we're looking much farther out on the horizon. Um, I'm so excited about Colleen joining us to to Breathe new Creative Energy and execution into our marketing organization. Um, we've delivered a strategy that brings the entire company together around the Sonos system and, you know, we're beginning to execute on the road map, that will land first, a whole set of new experiences, powered by software. Um, and to land new messaging and our marketing that will tell the world about what we intend to be. And the, the services that we can provide in their homes and then in time, of course, you'll see new hardware expression of the strategy come to Market as well. And it's just, I mean it honestly it's just sort of a delight to get to
To be focused on the next chapter of Sonos and and, and to feel like the transition is now behind us.
Awesome. Best of luck, guys.
Thank you.
And your next question comes from the line of Brent, seal with Jeffrey's your line is open.
Uh, good morning, Tom, um, just to follow up on, uh, you know, that the heels of that question. Just when you think about being in in the seat 5 months. I I know you've had a Playbook but as as you kind of put it in your you're now the full-time coach. So on this this new playbook that you're unveiling. Maybe if you can give us just a hint of how you think about the biggest areas of improvement.
Um, and the action plans to to achieve those those uh, those Improvement plans.
You know, I'm a I'm a engineer and Builder by background and you know, when you face uh when You Face a a a new sort of uh opportunity product definition uh um.
The first work that you do is start to decompose it into, uh, its constituent parts and begin to execute. And so, you know, so much of what we've been doing is that work of decomposition of, you know, building, uh, the right team, improving our operating Des discipline. Just, you know, setting out a clear strategy to the team setting a financial model that we know will drive growth. Uh, and then doing the work of defining what are the product executions that deliver on the strategy? And so,
You know, from my part, I'm just I'm excited about doing that decomposition and getting to work on the constituent pieces with the entirety of the company behind me. Um, and um,
I'm just again, I'll just reiterate my enthusiasm for where I think we can be in time.
I I guess the the question we get is, you know how much change needs to happen in in your mind uh for you to get and achieve. This is, is this a fine tune or is this more of a drastic overhaul?
You know, I think we're really building from a place of strength here. You know, we have, you know, tens of millions of Internet connected voice enabled devices of the highest quality and 17 million homes. We've got a software platform that was designed from the ground up for both third and First Priority Services to express themselves. Um, we have best-in-class, uh, sound and microphone technology. Uh, we now have an incredible world-class marketing leader at the helm, uh, of our marketing organization. And um, you know, I I I think at the end of the day, in most cases uh, setting the strategy is, is a tiny fraction of the work, and it's just about execution after that. And so now we're really just an exeggcute mode.
Just to, um, add to that Brent. Uh, this is sori either, you know, some of the other activities that we've already have started reoriented as Tom called 2025 the transition.
That we're looking forward to advancing is things like the pricing strategy that we started to um Implement uh in the middle of Phi 25. Um, that that we're starting to see some of the fruit of that and, you know, with Tom's new strategy that's being more clearly articulated, uh, or really aligning that, uh, sort of the portfolio view of how we look at our products, and how we price, and how we expect the margin, um, of those products with, uh, you know, lifetime value of the customer in mind as well. And so that's, you know, another aspect of, um, you know, how we're approaching the company differently than in the past.
Speak. Do you know? And this is all in addition to some of the Opex um cost optimizations that we've been doing the transformation work that we've been doing that has taken, as Tom said, you know, over 100 million dollars. And there are more efficiencies that we're working on that. We're, you know, we're really actively looking to where where the best invest, um, for the future growth of the company. So there's many aspects of how we operate are different than, in the past.
that I wanted to just add to the point, um, that Tom Tom's making
Yeah, that's great. Just just um, well we we have you just when you mentioned to me, it was strong in the quarter. Maybe just double click into what what what you're seeing uh in in the Mia.
Ya know, aside from some of our execution, you know, we are seeing also some parts of a Mia Market also doing as well, but I know certainly. We've seen Emma respond well to some of these pricing changes that we've made in the middle of the year. And um,
Products like Arc Ultra. That's more of a global speak. Um, has done really well at the Home Theater space. They've um,
Continue to gain share in the space and so both between the Innovation and the products that we have and the pricing strategy and how we're approaching some of these markets um, that had been relatively depressed in the last couple years you know emia had been hit even harder than us in the past years and so we're starting we're really um excited to see some of the recoveries. So we're
Saying in those markets.
Uh, in addition uh, as we also mentioned, uh, we're we're looking at some of the geographic expansions as well. And so there are some, some markets that we focused on that are also starting to First.
Great, thanks.
And again, if you'd like to ask a question, press star, then the number 1 on your telephone keypad and we'll pause for just a moment.
And there are no further questions at this time, Tom Conrad, I'll turn the call back over to you.
Thank you. Just, you know, as we close I want to come back just for a second to the heart of our strategy.
At the center of everything we're working on is the Sonos system. 1 connected experience. It gets better with every product update and household. We add and most importantly where the whole is far greater than the sum of its parts. It's a pretty simple idea with enormous potential and I'm so excited about where we're headed
I also want to thank the team for the hard work that brought us here our partners for the incredible teamwork. They've shown us this year and our investors for believing in me and where the company is headed. Um, so thank you so much for joining us today and we'll look forward to talking to you next quarter.
this concludes today's conference call, you may now disconnect
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