Q3 2025 Criteo SA Earnings Call

Speaker #3: Good morning and welcome to Criteo S.A. third Quarter 2025 Earnings Call . All participants in listen only mode . Should you need assistance , please press the star key , followed by zero after the prepared remarks , there will be an opportunity to ask questions , to ask a question , please press star .

Operator: Good morning and welcome to Criteo S.A.'s third quarter 2025 earnings call. All participants will be in listen-only mode. Should you need assistance, please press the star key followed by zero. After the prepared remarks, there will be an opportunity to ask questions. To ask a question, please press star then the number one. To withdraw your question, please press star then the number two. Please note this event is being recorded, and I would now like to turn the conference over to Ms. Melanie Dambre, Vice President, Investor Relations. Thank you. Please go ahead.

Speaker #3: Then the number one to withdraw your question , please press star . Then the number two . Please note this event is being recorded and I would now like to turn the conference over to Miss Melanie Dambre , Vice President , Investor Relations .

Speaker #3: Thank you . Please go ahead .

Speaker #4: Good morning , everyone , and welcome to Credo's third Quarter 2020 Earnings Call . Joining us on the call today . Chief Executive Officer , Michael Komasinski and Chief Financial Officer , Sarah Glickman , are going to share some prepared remarks .

Melanie Dambre: Good morning everyone and welcome to Criteo S.A.'s third quarter 2025 earnings call. Joining us on the call today, Chief Executive Officer Michael Komasinski and Chief Financial Officer Sarah Glickman are going to share some prepared remarks. Joining us for the Q&A session is Todd Parsons in his role as Chief Product Officer. As usual, you will find our investor presentation on our investor relations website now, as well as our prepared remarks and transcript after the call. Before we get started, I would like to remind you that our remarks will include forward-looking statements which reflect Criteo S.A.'s judgments, assumptions, and analysis only as of today. Our actual results may differ materially from current expectations based on a number of factors affecting Criteo S.A.'s business. Except as required by law, we do not undertake any obligation to update any forward-looking statements discussed today.

Speaker #4: Joining us for the Q&A session is Todd Parsons in his role as Chief Product Officer . As usual , you will find our investor presentation on our Investor Relations website now , as well as our prepared remarks and transcripts .

Speaker #4: After the call . Before we get started , I would like to remind you that our remarks will include forward looking statements , which reflect Kratos judgment , assumptions and analysis only as of today .

Speaker #4: Our actual results may differ materially from current expectations based on a number of factors affecting Criteo S.A.'s business. Except as required by law, we do not undertake any obligation to update any forward-looking statements discussed today.

Speaker #4: For more information , please refer to the Risk factors discussed in our earnings release , as well as our most recent form 10-K and 10-q filed with the SEC .

Melanie Dambre: For more information, please refer to the risk factors discussed in our earnings release as well as our most recent Forms 10-K and 10-Q filed with the SEC. We will also discuss non-GAAP measures of our performance. Definitions and reconciliations to the most directly comparable GAAP metrics are included in our earnings release published today. Finally, unless otherwise stated, all gross comparisons made during this quarter are against the same period in the prior year. With that, let me now hand it over to Michael.

Speaker #4: We will also discuss non-GAAP measures of our performance definitions and reconciliations to the most directly comparable GAAP metrics are included in our earnings release published today .

Speaker #4: Finally , unless otherwise stated , all gross comparisons made during this quarter are against the same period in the prior year . With that , let me now hand it over to Michael .

Speaker #5: Thanks , Melanie , and good morning , everyone . Thanks for joining us today . What excites me most about this quarter isn't just the strength of our results , but how our business is growing into a platform that reaches far beyond any single channel or format .

Michael Komasinski: Thanks, Melanie. Good morning everyone. Thanks for joining us today. What excites me most about this quarter isn't just the strength of our results, but how our business is growing into a platform that reaches far beyond any single channel or format. Consumer attention is more fragmented than ever across websites, apps, social feeds, connected TV, and now AI-driven assistance. That fragmentation creates complexity for advertisers, but it creates opportunity for us. Criteo S.A. is built to meet shoppers wherever they are and deliver the outcomes brands care most about. Progress we're making in performance media, in retail media, and in agentic AI shows our strategy is working and our opportunity is only expanding. Since stepping into this role, I focused on getting close to our teams, our clients, and our partners. What I see gives me confidence that we are on the right path.

Speaker #5: Consumer attention is more fragmented than ever . Cross websites , apps , social feeds , connected TV , and now AI driven assistants that fragmentation creates complexity for advertisers , but it creates opportunity for us .

Speaker #5: Criteo is built to meet shoppers wherever they are and deliver the outcomes . Brands , care most about . Progress we're making in performance media , in retail , media and in Agentic AI shows our strategy is working and our opportunity is only expanding .

Speaker #5: Since stepping into this role, I've focused on getting close to our teams, our clients, and our partners. What I see gives me confidence that we are on the right path.

Speaker #5: We're building on our strengths and sharpening our focus , and we're seeing early results from our push for greater decentralization and agility . Our purpose is clear we power shopper journeys that unlock commerce outcomes .

Michael Komasinski: We're building on our strengths and sharpening our focus. We're seeing early results from our push for greater decentralization and agility. Our purpose is clear. We power shopper journeys that unlock commerce outcomes. We help brands, agencies, and retailers connect with consumers wherever they are, across every channel and every device. We've evolved from being an open web company to a diversified multi-channel platform. With about 85% of our media spend now happening outside of desktop display, retail media represents roughly half of our spend, with strong growth across mobile, social, and video, including CTV. This cross-channel diversification continues to set us apart from single-channel ad tech players and walled gardens. Criteo S.A.'s diversified reach across these channels is a core strength that's often underappreciated. Our platform enables consistent, measurable returns across channels, delivering stronger performance than siloed alternatives.

Speaker #5: We help brands , agencies and retailers connect with consumers wherever they are , across every channel and every device . We've evolved from being an open web company to a diversified , multi-channel platform with about 85% of our media spend now happening outside of desktop display , retail media represents roughly half of our spend , with strong growth across mobile , social and video , including CTV .

Speaker #5: This cross-channel diversification continues to set us apart from single channel adtech players and walled gardens . Kritios diversified reach across these channels is a core strength that's often underappreciated .

Speaker #5: Our platform enables consistent , measurable returns across channels , delivering stronger performance than siloed alternatives . As advertisers focus on outcomes rather than media buying , they're looking for the ability to accurately measure performance across a variety of consumer touchpoints .

Michael Komasinski: As advertisers focus on outcomes rather than media buying, they're looking for the ability to accurately measure performance across a variety of consumer touchpoints. Our data, our AI, and our global reach create a foundation that gives us a distinct competitive edge to deliver measurable outcomes for our clients. With this strong cross-channel foundation in place, we're now focused on the next major shift shaping our industry: the rise of agentic AI. This is a natural extension of our strategy. Intelligent assistants are starting to guide people through their shopping journeys, helping them discover, compare, and choose products in new ways. We see this as another channel where brands will want to engage.

Speaker #5: Our data, our AI, and our global reach create a foundation that gives us a distinct competitive edge to deliver measurable outcomes for our clients.

Speaker #5: With this strong cross-channel foundation in place , we're now focused on the next major shift shaping our industry . The rise of Agentic AI .

Speaker #5: This is a natural extension of our strategy . Intelligent assistants are starting to guide people through their shopping journeys , helping them discover , compare and choose products in new ways .

Speaker #5: We see this as another channel where brands will want to engage because every major shift in digital has created more fragmentation , not less .

Michael Komasinski: Because every major shift in digital has created more fragmentation, not less, we're moving fast to prepare for this future. Our Commerce Media Platform server is live and has powered our first client campaigns, proving the flexibility of our platform and new workflows in performance media. We've developed new agents that let brands generate audiences or surface insights, instantly removing friction from data workflows in retail media. We're piloting sponsored recommendations within retailer agents. These are clear signs of how our platform adapts to new behaviors and new channels. Looking ahead, the opportunity is to bring together the proven performance of recommendation systems with the usability of large language models. Our performance engine keeps getting stronger with every AI innovation we deliver, including our latest deep learning bidding model. It's powered by one of the most complete sets of commerce data in the market.

Speaker #5: We're moving fast to prepare for this future. Our MCP server is live and is powered. Our first client campaigns are proving the flexibility of our platform and new workflows in performance media.

Speaker #5: We've developed new agents that let brands generate audiences or surface insights , instantly removing friction from data workflows in retail media . We're piloting sponsored recommendations within retailer agents .

Speaker #5: These are clear signs of how our platform adapts to new behaviors and new channels . Looking ahead , the opportunity is to bring together the proven performance of recommendation systems with the usability of large language models .

Speaker #5: Our performance engine keeps getting stronger with every AI innovation we deliver, including our latest deep learning bidding model, and it's powered by one of the most complete sets of commerce data in the market.

Speaker #5: We combine normalized product information from thousands of e-commerce players with a global map of how people search, browse, consider, and buy across categories.

Michael Komasinski: We combine normalized product information from thousands of e-commerce players with a global map of how people search, browse, consider, and buy across categories. This curated view of products and shoppers reveals the connections that predict intent and enable precise product recommendations. It gives us a data set that is uniquely structured, granular, and scalable, making our recommendations more accurate, more actionable, and ultimately more valuable for clients and partners. It's an advantage that is very hard to replicate. We're thrilled to be partnering on a proof of concept with a major AI-powered assistant to explore how our technology can seamlessly integrate into their ecosystem, a strong signal of how relevant we believe Criteo S.A. will be in the next phase of digital commerce. This includes exploring how integrating our product recommendation API into product-level search can drive incremental performance and relevance for users.

Speaker #5: This curated view of products and shoppers reveals the connections that predict intent and enable precise product recommendations . It gives us a data set that is uniquely structured , granular and scalable , making our recommendations more accurate , more actionable and ultimately more valuable for clients and partners .

Speaker #5: And it's an advantage that is very hard to replicate. We're thrilled to be partnering on a proof of concept with a major AI-powered assistant to explore how our technology can seamlessly integrate into their ecosystem.

Speaker #5: A strong signal of how relevant we believe Criteo will be in the next phase of digital commerce. This includes exploring how integrating our product recommendation API into product-level search can drive incremental performance and relevance for users.

Speaker #5: Turning to performance , media , this part of our business is in the midst of an exciting transformation . We're moving from a managed service model to a self-service AI first platform that can serve customers more broadly and capture a greater share of their budgets .

Michael Komasinski: Turning to performance media, this part of our business is in the midst of an exciting transformation. We're moving from a managed service model to a self-service AI-first platform that can serve customers more broadly and capture a greater share of their budgets. This shift matters because self-service not only lowers cost to serve, but also opens the door to a much larger market by allowing our technology to integrate within partner ecosystems and reach a broader universe of SMB advertisers. At the center is our Commerce Go solution where momentum is building quickly for our small and mid-sized clients.

Speaker #5: This shift matters because self-service not only lowers cost to serve , but also opens the door to a much larger market by allowing our technology to integrate within partner ecosystems and reach a broader universe of SMB , advertisers .

Speaker #5: At the center is our go solution , where momentum is building quickly for our small and mid-sized clients . For example , 1 in 4 campaigns from small clients now run through go up from just 10% last quarter , and we expect that to double again by year end .

Michael Komasinski: For example, one in four campaigns from small clients now run through Commerce Go, up from just 10% last quarter, and we expect that to double again by year end. Commerce Go simplifies performance marketing through automation and built-in optimization, driving higher spend, lower churn, and stronger return on ad spend. Commerce Go is also accelerating adoption in Social, which now accounts for approximately 35% of our Commerce Go campaign revenue. As we continue to expand cross-channel access and full-funnel capabilities, we see significant opportunity ahead. Progress we're making reinforces our confidence that Performance Media will become an even stronger growth engine for Criteo S.A. going forward. Our engine is purpose-built to optimize performance holistically across channels and throughout the full buyer journey. Social is a great example. With more than 3 billion daily active users, its share of Performance Media business has nearly tripled since last year.

Speaker #5: Go simplifies performance marketing through automation and built in optimization , driving higher spend , lower churn and stronger return on ad spend . Go is also accelerating adoption in social , which now accounts for approximately 35% of our go campaign revenue .

Speaker #5: As we continue to expand cross channel channel access and full funnel capabilities , we see significant opportunity ahead progress . We're making reinforces our confidence that performance media will become an even stronger growth engine for Criteo going forward .

Speaker #5: Our engine is purpose built to optimize performance holistically across channels and throughout the full buyer journey . Social is a great example , with more than 3 billion daily active users , its share of performance media business has nearly tripled since last year .

Speaker #5: cross-Channel full funnel campaigns for large enterprise clients drove five times more new users and positive , incremental return on ad spend , proving that our engine delivers true performance .

Michael Komasinski: Cross-channel full-funnel campaigns for large enterprise clients drove five times more new users and positive incremental return on ad spend, proving that our engine delivers true performance lift across Connected TV, Social, and video. We're also extending into Connected TV, which is emerging as a new performance channel. Marketers can activate Connected TV campaigns through our Commerce Growth demand solution or our Commerce Grid supply side platform, and the results are compelling. A food brand tripled household exposure, and a luxury fashion brand lifted transactions per user by 50%, revenue per user by 25%, and new buyers by 7%. With Criteo S.A. still underpenetrated and the second fastest growing part of the digital advertising ecosystem, Connected TV represents a significant multi-year growth opportunity. Another area where we see significant opportunity is with our Marketplace offering, which allows marketplaces to offer their merchants Criteo S.A.'s targeting and retargeting tools.

Speaker #5: Lift across CTV social and video . We're also extending into connected TV , which is emerging as a new performance channel . Marketers can activate CTV campaigns through our commerce , growth , demand solution or our commerce grid .

Speaker #5: Supply side platform , and the results are compelling . A food brand tripled household exposure and a luxury fashion brand lifted transactions per user by 50% .

Speaker #5: Revenue per user increased by 25%, and the number of new buyers grew by 7%. With Criteo still positioned in the second fastest-growing part of the digital advertising ecosystem, Connected TV (CTV) represents a significant multi-year growth opportunity.

Speaker #5: Another area where we see significant opportunity is with our marketplace offering , which allows marketplaces to offer their merchants Criteo S.A. , targeting and retargeting tools , marketplaces .

Michael Komasinski: Marketplaces now account for more than half of global e-commerce sales, and our solution helps them unlock incremental ad revenue while strengthening merchant retention. This is a scalable new channel of distribution that accelerates adoption of our platform across a broader commerce ecosystem. Turning to Retail Media, it continues to be a powerful growth engine despite the near-term headwinds that we expect to work through in the coming quarters. This quarter we drove over $450 million in media spend, up 26% year over year, with more than 4,100 brands worldwide. We're making it easier for brands and agencies to plan, buy, and optimize retail media spend through partnerships with Google, Microsoft Advertising, and Mirakl, while also deepening agency relationships and bringing more brands onto the platform. Our new partnership with DoorDash underscores the strength of our demand generation engine. Our new API integration with Google is live.

Speaker #5: Now account for more than half of global e-commerce sales , and our solution helps them unlock incremental ad revenue while strengthening merchant retention .

Speaker #5: This is a scalable new channel of distribution that accelerates adoption of our platform across a broader commerce ecosystem . Turning to retail media , it continues to be a powerful growth engine despite the near-term headwinds that we expect to work through in the coming quarters .

Speaker #5: This quarter , we drove over $450 million in media spend , up 26% year over year , with more than 4100 brands worldwide .

Speaker #5: We're making it easier for brands and agencies to plan , buy and optimize retail media spend through partnerships with Google , Microsoft and miracle , while also deepening agency relationships and bringing more brands onto the platform .

Speaker #5: Our new partnership with DoorDash underscores the strength of our demand generation engine , our new API integration with Google is live . It is especially important because it captures brand search budgets that have historically sat outside of retail media , opening new spend opportunities as Google's first on site retail media partner .

Michael Komasinski: It is especially important because it captures brand search budgets that have historically sat outside of retail media, opening new spend opportunities. As Google's first on-site retail media partner, we're seeing strong interest from both existing and new retailers looking to take advantage of this integration. Search is one of the largest pools of digital ad spend, and as we roll out this offering through Google Search Ads360 in the Americas in Q4, it gives us access to an estimated $172 billion in addressable spend, a portion of which we expect will move into retail media over time. While still early, we see this as a multi-year growth driver starting in 2026. We're also encouraged by the early traction of our Mirakl partnership, which is opening up demand from mid to long-tail advertisers and helping us expand with retailers including Moe's and Ulta Beauty as they grow their marketplaces.

Speaker #5: We're seeing strong interest from both existing and new retailers looking to take advantage of this integration . Search is one of the largest pools of digital ad spend , and as we roll out this offering through Google search Ads 360 in the Americas in Q4 , it gives us access to an estimated $172 billion in addressable spend .

Speaker #5: A portion of which we expect will move into retail media over time . While still early , we see this as a multiyear growth driver , starting in 2026 , we're also encouraged by the early traction of our miracle partnership , which is opening up demand from mid to long tail advertisers and helping us expand with retailers , including Lowe's and Ulta Beauty as they grow their marketplaces with Microsoft , we're excited to begin testing this quarter .

Michael Komasinski: With Microsoft Advertising, we're excited to begin testing this quarter. We're rolling out scalable real-time bidding solutions that enable programmatic buying while ensuring retailers retain full control over their data and site experience. On the supply side, we're executing with strong momentum led by the rapid success of our auction-based display format, which has quickly become the fastest-growing ad format in retail media. On-site display spend grew 42% this quarter, and retailer adoption more than doubled, with 41 retailers now live and more coming in Q4. It now represents 12% of our retail media business, up from 9% last quarter, with meaningful upside as it can reach 30% to 40% of our clients.

Speaker #5: We're rolling out scalable , real time bidding solutions that enable buying while ensuring retailers retain full control over their data and site experience .

Speaker #5: On the supply side , we're executing with strong momentum led by the rapid success of our auction based display format , which is quickly become the fastest growing ad format in retail media .

Speaker #5: On site display spend grew 42% this quarter , and retailer adoption more than doubled , with 41 retailers now live and more coming in Q4 .

Speaker #5: And now represents 12% of our retail media business , up from 9% last quarter , with meaningful upside as it can reach 30 to 40% of our clients .

Speaker #5: Media mix . Our global retailer network continues to expand , now at programmatic retailers , including Sephora , Fragrance Shop in the UK and Zepto in India , and New market entries with Negro and Enter discount in Switzerland and mass market in South Africa .

Michael Komasinski: Media Mix Our global retailer network continues to expand, now at 235 retailers including Sephora, Fragrance Shop in the UK, and Zepto in India, and new market entries with Migros and Interdiscount in Switzerland and Mass Market in South Africa. Shoppable Video is gaining traction too and contributing to the success of full funnel on-site strategies to drive over five times higher conversion and five times more new buyers than sponsored products alone. We're expanding off-site with Superdrug as our latest client to adopt the solution, and we see opportunities to extend retail media off-site into CTV and social. All of this reinforces our confidence in the long-term growth trajectory of retail media. Overall, we delivered solid results this quarter. Media spend grew 4%, representing a 400 basis point improvement from last quarter. Contribution ex-TAC increased 6% year on year, and adjusted EBITDA margin came in above guidance.

Speaker #5: Shoppable video is gaining traction too , and contributing to the success of full funnel on site strategies to drive over five times higher conversion and five times more new buyers than sponsored products alone .

Speaker #5: We're expanding offsite with Superdrug as our latest client to adopt the solution, and we see opportunities to extend retail media offsite into CTV and social.

Speaker #5: All of this reinforces our confidence in the long-term growth trajectory of retail media. Overall, we delivered solid results this quarter.

Speaker #5: Media spend grew 4%, representing a 400 basis point improvement from last quarter. Contribution x TAC increased 6% year on year, and adjusted EBITDA margin came in above guidance.

Speaker #5: We have the right team and strategy in place to accelerate growth over the next few quarters , and the foundations we're building will drive multi-year benefits as part of that effort .

Michael Komasinski: We have the right team and strategy in place to reaccelerate growth over the next few quarters, and the foundations we're building will drive multi-year benefits. As part of that effort, I am thrilled to announce Ed Dineshair as our new Chief Customer Officer, a key addition to our leadership team who will further strengthen execution and ensure client success remains central to everything we do. This morning, we also announced our intention to redomicile Criteo S.A. to Luxembourg and replace our current ADS structure with a direct listing of our ordinary shares on NASDAQ. We view this as an important strategic step toward unlocking significant and sustainable shareholder value, which reflects our commitment to ensuring Criteo S.A. has the optimal corporate structure.

Speaker #5: I am thrilled to announce that Eder Dinakar as our new Chief Customer Officer , a key addition to our leadership team who will further strengthen execution and ensure client success , remains central to everything we do .

Speaker #5: This morning . We also announced our intention to redomicile Criteo to Luxembourg and replace our current ads structure with a direct listing of our ordinary shares on Nasdaq .

Speaker #5: We view this as an important strategic step toward unlocking significant and sustainable value , which reflects our commitment to ensuring Criteo has the optimal corporate structure .

Speaker #5: It is expected to offer significant advantages over our existing structure , including eliminating most of the legal complexities currently applicable to Criteo , enhancing flexibility in capital allocation , and broadening our shareholder base .

Michael Komasinski: It is expected to offer significant advantages over our existing structure, including eliminating most of the legal complexities currently applicable to Criteo S.A., enhancing flexibility in capital allocation, and broadening our shareholder base. Sarah will provide additional details on this shortly. To close, Criteo S.A. has real momentum. We're executing with conviction, building on a durable strategy, and positioning ourselves to capture the most important shifts in commerce and advertising. We're confident that this will translate into sustained growth and long-term value for our shareholders. With that, I'll hand it over to Sarah for more detail on our financial results and outlook.

Speaker #5: And Sarah will provide additional details on this shortly . To close , Criteo has real momentum . We're executing with conviction . Building on a durable shareholder positioning ourselves to capture the most important shifts in commerce and advertising .

Speaker #5: We're confident that this will translate into sustained growth and long-term value for our shareholders. With that, I'll hand it over to Sarah for more detail on our financial results.

Speaker #5: And outlook .

Speaker #6: Thank you . Michael , and good morning , everyone . We delivered strong Q3 results with significant operational leverage driven by top line growth and disciplined cost management .

Sarah Glickman: Thank you, Michael, and good morning, everyone. We delivered strong Q3 results with significant operational leverage driven by top line growth and disciplined cost management. Revenue was $470 million, and contribution ex-TAC increased to $288 million. This includes a year-over-year tailwind from foreign currencies of $6 million. At constant currency, Q3 contribution ex-TAC grew by 6% year-over-year, representing 15% on a two-year stack. Client retention remains high at close to 90%, underscoring the resilience of our model. Macro trends remained stable throughout the quarter, and during the back-to-school season, we saw higher advertising spend year-over-year across several key categories, including office supplies, furniture, and personal care. In performance media, revenue was $403 million, and contribution ex-TAC was $222 million, up 5% at constant currency and 10% on a two-year stack.

Speaker #6: Revenue was $470 million and contribution ex TAC increased to $288 million . This includes the year over year tailwind from foreign currencies of $6 million at constant currency .

Speaker #6: Q3 contribution grew by 6% year over year , representing 15% on a two year stack . Client retention remains high at close to 90% , underscoring the resilience of our model .

Speaker #6: Macro trends remained stable throughout the quarter and during the back to school season . We saw higher advertising spend year over year across several key categories , including office supplies , furniture and personal care in performance , media revenue was $403 million and contribution was $222 million , up 5% at constant currency and 10% on a two year stack .

Speaker #6: This was driven by our e-commerce growth solution , up 6% , which leverages our large scale commerce data and AI powered audience modeling technology .

Sarah Glickman: This was driven by our Commerce Growth solution, up 6%, which leverages our large-scale commerce data and AI-powered audience modeling technology to connect advertisers with in-market shoppers. We also benefited from incremental AI-driven performance enhancements on top of the strong AI improvements we implemented last year. EdTech services reduced performance media contribution ex-TAC growth by approximately 100 basis points due to lower spend in our media trading marketplace. Overall, we benefit from a diversified client base and a global footprint. By region, we saw media spend growth in Asia-Pacific and EMEA, and softer but improving trends in the U.S. Travel remains our fastest-growing vertical, up 24%, with classifieds up 14% and marketplaces also performing well. Retail spending was softer, including an 11% decline in fashion. In retail media, revenue was $67 million, and contribution ex-TAC grew 11% at constant currency to $66 million, up 34% on a two-year stack.

Speaker #6: Connect advertisers with in-market shoppers . We also benefited from incremental , AI driven performance enhancements on top of the strong AI improvements we implemented last year , adtech services reduced performance media contribution growth by approximately 100 basis points due to lower spend in our media trading marketplace .

Speaker #6: Overall , we benefit from a diversified client base and a global footprint by region . We saw media spend growth in Asia-pac and EMEA and softer , but improving trends in the US .

Speaker #6: Travel remains our fastest growing vertical , up 24% with classifieds up 14% and marketplaces also performing well . Retail spending was softer , including an 11% decline in fashion in retail media revenue was $67 million and contribution grew 11% at constant currency to $66 million , up 34% on a two year stack .

Speaker #6: Growth was driven by continued strength in retail media , on site . We benefited from the traction of our auction based display offering and the addition of newly signed retailers .

Sarah Glickman: Growth is driven by continued strength in retail media. On-site, we benefited from the traction of our auction-based display offering and the addition of newly signed retailers. We continue to win new retailers across all regions. Media spend in Q3 grew 26% year-over-year, outpacing the market and reflecting share gains. We saw continued expansion with CPG and smaller brands, and we onboarded 100 new brands this quarter. Momentum with agencies also remains strong, and our 4,100 global brands are prioritizing retail media as a key performance channel. We delivered adjusted EBITDA of $105 million in Q3 2025, up 28% year over year, resulting in adjusted EBITDA margin of 36%, up 500 basis points year over year. This reflects strong operational leverage from top line growth, AI-driven productivity gains and cost discipline, as well as lower than expected social charges for RSUs.

Speaker #6: We continue to win new retailers across all regions. Media spend in Q3 grew 26% year over year, outpacing the market and reflecting share gains.

Speaker #6: We saw continued expansion with CPG and smaller brands, and we onboarded 100 new brands this quarter. Momentum with agencies also remains strong, and 4,100 global brands are prioritizing retail media as a key performance channel.

Speaker #6: We delivered adjusted EBITDA of $105 million in Q3 2025, up 28% year over year, resulting in an adjusted EBITDA margin of 36%, up 500 basis points year over year.

Speaker #6: This reflects strong operational leverage from top line growth , AI driven productivity gains and cost discipline , as well as lower than expected social charges for scissors .

Speaker #6: We also benefited from approximately $8 million due to the timing of certain marketing expenses shifting into Q4 and lower bad debt expense . non-GAAP operating expenses were flat year over year at $158 million in Q3 , reflecting our disciplined resource allocation .

Sarah Glickman: We also benefited from approximately $8 million due to the timing of certain marketing expenses shifting into Q4 and lower bad debt expense. Non-GAAP operating expenses were flat year over year at $158 million in Q3, reflecting our disciplined resource allocation while enabling continued investment in product innovation. We continue to build on our strong operational fitness to enable greater scale and efficiency, including driving productivity gains through Commerce Go and AI-powered tools. Moving down the P&L, depreciation and amortization was $30 million in Q3 2025. Equity-related compensation expense was $15 million compared to $35 million in Q3 last year. Our income from operations was $52 million, up sharply compared to $10 million in the same quarter last year, and our net income improved $40 million, reflecting both revenue growth and operational leverage and lower equity-related compensation expense.

Speaker #6: While enabling continued investment in product innovation . We continue to build on our strong operational fitness to enable greater scale and efficiency , including driving productivity gains through commerce .

Speaker #6: Go and AI powered tools . Moving down the PNL , depreciation and amortization was $30 million in Q3 2025 . Equity related compensation expense was $15 million , compared to $35 million in Q3 last year .

Speaker #6: Our income from operations was $52 million , up sharply compared to $10 million in the same quarter last year . And our net income improved to $40 million , reflecting both revenue growth and operational leverage .

Speaker #6: And lower equity related compensation expense . Our weighted average diluted share count was 53.8 million , compared to 58.4 million a year ago , which resulted in diluted earnings per share of $0.70 .

Sarah Glickman: A weighted average diluted share count was 53.8 million compared to 58.4 million a year ago, which resulted in diluted earnings per share of $0.70. Our adjusted diluted EPS was $1.31 in Q3 2025, up 36% year over year. Free cash flow was $67 million in Q3, up 74% year over year. We are delivering consistent upward momentum in adjusted EPS and free cash flow per share, demonstrating long term value creation. We expect to deliver free cash flow conversion above 45% of adjusted EBITDA this year, excluding non-recurring items. Criteo S.A. is a well-managed, resilient, cash-generative business with the financial strength to invest for growth and return capital to shareholders. We closed the quarter with $811 million in total liquidity and no long term debt, giving us the flexibility to execute our strategy and pursue disciplined, balanced capital allocation.

Speaker #6: Our adjusted diluted EPS was $1.31 in Q3 2025, up 36% year over year. Free cash flow was $67 million in Q3, up 74% year over year.

Speaker #6: We are delivering consistent upward momentum in adjusted EPs and free cash flow per share , demonstrating long term value creation . We expect to deliver free cash flow conversion above 45% of adjusted EBITDA this year , excluding non-recurring items .

Speaker #6: Criteo is a well-managed , resilient cash generative business with a financial strength to invest for growth and return capital to shareholders . We closed the quarter with our $811 million in total liquidity and no long term debt , giving us the flexibility to execute our strategy and pursue disciplined , balanced capital allocation .

Speaker #6: We are confident in our business strategy and the priorities remain clear . Invest in organic growth . Pursue value enhancing acquisitions and return capital to shareholders .

Sarah Glickman: We are confident in our business strategy and the priorities remain clear: invest in organic growth, pursue value-enhancing acquisitions, and return capital to shareholders. We deployed $11 million towards share repurchases this quarter, buying back about half a million shares, reflecting our current constraints related to French law limits for share buybacks. Year to date we have allocated $115 million to share repurchases and anticipate resuming our buyback program in Q4. We had $104 million remaining in our board share buyback authorization as at the end of September. Turning to our financial outlook, which reflects our expectations as of today, 10-29-2025, we are reaffirming our full year contribution ex-TAC guidance and raising our adjusted EBITDA margin guidance to the high end of our range for 2025. We continue to expect contribution ex-TAC to grow 3% to 4% year over year at constant currency.

Speaker #6: We deployed $11 million towards share repurchases this quarter , buying back about half a million shares , reflecting our current constraints related to French law .

Speaker #6: Limits for share buybacks . Year to date , we have allocated 150 $115 million to share repurchases and anticipate resuming our buyback program in Q4 .

Speaker #6: We had $104 million remaining in our board share buyback authorization . As at the end of September . Turning to our financial outlook , which reflects our expectations as of today , October 29th , 2025 , we are reaffirming our full year contribution , exact guidance and raising our adjusted EBITDA margin guidance for the high end of our range for 2025 .

Speaker #6: We continue to expect contribution Zantac to grow 3 to 4% year over year at constant currency . We estimate forex changes to have a positive full year impact of $12 million to $15 million , and performance media , we expect contribution to grow mid-single digits at constant currency in 2025 .

Sarah Glickman: We estimate forex changes to have a positive full year impact of $12 million to $15 million. In performance media, we expect contribution ex-TAC to grow mid-single digits at constant currency in 2025. This reflects our solid performance in the first nine months of the year, continued traction with advertisers to drive performance throughout their buyer journey, and the ramp up of Commerce Go, partially offset by lower ad tech services. In retail media, we expect to drive media spend growth ahead of the market, and contribution growth is now expected to be at the low end of the low to mid-single digit growth range at constant currency. As previously communicated, in Q4 we anticipate lower revenue due to scope changes with two specific clients, and we lack one-time tiered fees for our largest retailer in December 2024.

Speaker #6: This reflects our solid performance in the first nine months of the year , continued traction with advertisers to drive performance throughout their buyer journey , and the ramp up of commerce .

Speaker #6: Go partially offset by lower adtech services in retail media . We expect to drive media spend growth ahead of the market and contribution growth is now expected to be at the low end of low to mid single digit growth range at constant currency .

Speaker #6: As previously communicated in Q4 , we anticipate lower revenue due to scope changes with two specific clients and we lap one time tiered fees for our largest retailer in December 2024 , excluding these two clients , underlying retail media contribution growth for 2025 is expected to be in the mid to high teens range , reflecting a slower ramp up from certain new clients in Q4 .

Sarah Glickman: Excluding these two clients, underlying retail media contribution ex-TAC growth for 2025 is expected to be in the mid to high teens range, reflecting a slower ramp up from certain new clients. In Q4, we now project an adjusted EBITDA margin of approximately 34% for 2025. This reflects our confidence in operational leverage from top line growth, AI-driven productivity, continued cost discipline, and the ongoing transformation of our operating model as we continue to invest in areas of growth, including agentic AI innovation. These investments will support continued top line growth and strong cash flow generation for the coming years. We expect a normalized tax rate of 22% to 27% under current rules and capital expenditure of approximately $110 million for the year. As a reminder, Criteo S.A. operates its own data center infrastructure, which supports our stability, flexibility, performance, and cost efficiency.

Speaker #6: We now project an adjusted EBITDA margin of approximately 34% for 2025 . This reflects our confidence in operational leverage from top line growth , AI driven productivity , continued cost discipline and the ongoing transformation of our operating model as we continue to invest in areas of growth , including Agentic , AI innovation .

Speaker #6: These investments will support continued top line growth and strong cash flow generation for the coming years . We expect the normalized tax rate of 22% to 27% under current rules and capital expenditure of approximately $110 million for the year .

Speaker #6: As a reminder , Criteo operates its own data center infrastructure , which supports our stability , flexibility , performance , and cost efficiency .

Speaker #6: In 2026 , we anticipate higher CapEx related to the renewal of certain large data centers from Q4 2025 . We expect contribution zrtec between $325 million and $331 million , down 3% to 5% at constant currency .

Sarah Glickman: In 2026, we anticipate higher CapEx related to the renewal of certain large data centers. For Q4 2025, we expect contribution ex-TAC between $325 million and $331 million, down 3% to 5% at constant currency. We estimate forex changes to have a positive impact of $5 million to $8 million per year, year-over-year impact from contribution ex-TAC. In Q4, we expect adjusted EBITDA between $113 million and $119 million. This reflects continued high ROI growth, investments in our platform, and foreign exchange rate headwinds on our European cost base. It also reflects our return-to-office transition and higher Q4 marketing spend tied to product launches. Importantly, we anticipate that our Q4 trends do not represent our run rate for 2026.

Speaker #6: We estimate forex changes to have a positive impact of 5 million to $8 million per year , year over year impact from contribution in Q4 , we expect adjusted EBITDA between $130 million and $119 million .

Speaker #6: This reflects continued high ROI growth investments in our platform and foreign exchange rate headwinds on our European cost base . It also reflects our return to office transition and higher Q4 marketing spend tied to product launches .

Speaker #6: Importantly , we anticipate that our Q4 trends do not represent our run rate for 2026 . While we are not giving formal guidance for 2026 , we currently anticipate overall low growth given the temporary retail media impact with the low point expected in Q1 .

Sarah Glickman: While we are not giving formal guidance for 2026, we currently anticipate overall low growth given the temporary retail media impact, with a low point expected in Q1 given the one-time revenue from tiered fees in January 2025. Before I close, I'd like to touch briefly on our intention to redomicile to Luxembourg and list our ordinary shares directly on NASDAQ. This change is designed to enhance our capital management flexibility, eliminating restrictions that Criteo S.A. currently faces in relation to share repurchases and position us for potential inclusion in major U.S. stock indices. We believe it would expand our access to passive capital, triggering associated benchmarking from actively managed funds and broadening our shareholder base. We expect this process to be completed in the third quarter of 2026, subject to the prior consultation of Criteo S.A.'s work council and shareholder approval.

Speaker #6: Given the one time revenue from tiered fees in January 2025 . Before I close , I'd like to touch briefly on our intention to redomicile to Luxembourg and list our ordinary shares directly on Nasdaq .

Speaker #6: This change is designed to enhance our capital management flexibility , eliminating restrictions that are currently faces in relation to share purchase repurchases and position us for potential inclusion in major US stock indices .

Speaker #6: We believe it would expand our access to passive capital, triggering associated benchmarking from actively managed funds and broadening our shareholder base. We expect this process to be completed in the third quarter of 2026, subject to the prior consultation of Criteo S.A.

Speaker #6: work . Council and shareholder approval . Looking ahead , we intend to pursue a subsequent reduced to the United States , potentially as early as the first quarter of 2027 .

Sarah Glickman: Looking ahead, we intend to pursue a subsequent redomiciliation to the U.S., potentially as early as the first quarter of 2027, to further broaden our access to U.S. capital markets. In closing, our results reflect a resilient company with strong execution and consistent cash generation. Innovation and AI are deeply embedded in our DNA and drive how we deliver performance, scale, and value for our clients. We are confident in our strategy, our team, and our ability to drive growth, profitability, and long-term value for our shareholders. With that, I'll turn it over to the operator to begin the Q&A session.

Speaker #6: The further broaden our access to US capital markets . In closing , our results reflect a resilient company with strong execution and consistent cash generation , innovation and AI are deeply embedded in our DNA and drive how we deliver performance , scale and value for our clients .

Speaker #6: We are confident in our strategy , our team , and our ability to drive growth , profitability and long term value for our shareholders .

Speaker #6: And with that , I'll turn it over to the operator to begin the Q&A session .

Speaker #3: Thank you. We will now begin the question and answer session. And as a reminder, to ask a question, please press star.

Operator: Thank you. We will now begin the question and answer session. As a reminder, to ask your question, please press Star, then the number one. If you're using a speaker, please pick up your handset before pressing any keys. To withdraw your question, please press Star then two. At this time, we will pause to assemble our roster. Thank you. Your first question comes from the line of Justin Patterson from Keybanc. Please go ahead.

Speaker #3: Then the number one , if you are using a speakerphone , please pick up your handset before pressing any keys . To withdraw your question , please press star then two .

Speaker #3: At this time, we will pause to assemble our roster. Thank you. And your first question comes from the line of Justin Patterson from KeyBanc.

Speaker #3: Please go ahead .

Speaker #7: Great . Thank you . Michael , I was hoping you could elaborate on just how your clients have responded to your products . I know it's early , but would love to hear more about how you're thinking about that .

[Analyst]: Great.

[Analyst]: Thank you. Michael, I was hoping you could elaborate on just how your clients have responded to your agentic AI products. I know it's early, but would love to hear more about how you're thinking about that. It's just a quick follow up. You also called out Connected TV (CTV) as a multi-year growth opportunity. What are some of the investments you need to make so that can become more material over the next few years? Thank you.

Speaker #7: And then it's just a quick follow up . You also called out CTV as a multi-year growth opportunity . What are some of the investments you need to make so that can become more material over the next few years ?

Speaker #7: Thank you .

Speaker #5: Hey , thanks for the question . Yeah , we'll take both of those on Agentic . Really , I'd say our opportunities are threefold if I categorize them a bit .

Michael Komasinski: Hey, thanks for the question. Yeah, we'll take both those on agentic. Really, I'd say our opportunities are threefold if I try to categorize them a bit. We have delivered internal agentic products around our current workflows, for example, the audience agents that advance how audiences are built and activated. We're moving towards real time intelligence, audience creation. It's less work, it's faster. The goal is to enable brands and agencies to generate the right audience instantly without delays, and that's in market today. Similarly, campaign agents, right, where we build tools for agencies where they can access our growth engine directly, they can create and manage and optimize full funnel cross channel campaigns. Much simpler prompt-based interface really drives the modernization of that product. The second category would be how we integrate sponsored ads into retailers' own agentic chat-like experiences. Think of how we power retail media networks today.

Speaker #5: We have delivered internal Agentic products around our current workflows . For example , the audience agents that advance how audiences are built and activated .

Speaker #5: We're moving towards real time intelligence , audience creation . It's less work . It's faster . And really the goal is to enable brands and agencies to generate the right audience instantly , without delays .

Speaker #5: And that's in market today . Similarly , campaign agents , right where we build tools for agencies where they can access our growth engine directly , they can create and manage and optimize full funnel cross-channel campaigns .

Speaker #5: Much simpler , prompt based interface really drives the modernization of that product . Second category would be . How we integrate sponsored ads into retailers own agentic chat like experiences .

Speaker #5: So think of how we power retail media networks today . All retailers are going to need to beef up their agentic capabilities to create easier shopping experiences .

Michael Komasinski: All retailers are going to need to beef up their agentic capabilities to create easier shopping experiences. We can power that with a lot of the feeds and technology that we use to serve ads today. Lastly, the one that we highlighted in the script is the potential partnerships with AI platforms that bring our product recommendation capability into their responses and make them better and more informed because of the breadth of data that we have in our engine. It combines nicely with the semantic capability that really is the way that responses are generated in AI platforms. We've put a blog post out on this and some social post a few weeks back, and that's the thesis that we're really working on now with one of the large platforms to test that theory and see the results.

Speaker #5: And we can power that with a lot of the feeds and technology that we use to serve ads today . And then lastly , the one that we highlighted in the script is the potential partnerships with AI platforms that bring our product recommendation capability into their responses .

Speaker #5: And make them , you know , better and more informed because of the breadth of data that we have in our engine , combines nicely with the semantic capability that really is the way that responses are generated .

Speaker #5: And AI platforms . We put a blog post out on this , and some social posts a few weeks back , and that's the thesis that we're really working on now with one of the large platforms to test that theory and see the results .

Speaker #5: And then on CTV , I think I'll hand that one over to Todd and he can elaborate on some of the investments required to scale that channel .

Michael Komasinski: On CTV, I think I'll hand that one over to Todd and he can elaborate on some of the investments required to scale that channel.

Speaker #7: Great . Thanks a lot .

Todd Parsons: Great, thanks a lot Justin. Just a couple of points. On CTV, we have been investing on the supply side, specifically in the U.S., but also beginning to fan out globally with direct relationships with CTV providers that are scaled. That gives us a basis for bringing cross-channel full-funnel tactics into play where CTV can help with product discovery at the upper funnel, customer acquisition in the middle funnel, and obviously performance which we're seeing show up and go. For instance, with social, we would expect the same thing with CTV.

Speaker #5: Justin . Just a couple of points on CTV . We have been investing on the supply side , specifically in the United States , but also beginning to fan out globally with direct relationships with CPG providers that are scaled .

Speaker #5: That gives us a basis for bringing cross-channel full funnel tactics into play , where CTV can help with product discovery at the upper funnel , customer acquisition in the middle funnel , and obviously performance , which we're seeing show up in go , for instance , with social , we would expect the same thing with CTV .

Speaker #5: So we're doing two things supply side integrations . And on the demand side , working with our tactics to make sure that CTV shows up in each of those three categories so that our advertisers get to net new audiences that are on CTV can be acquired , and then on the performance be reactivated in a variety of different lower funnel tactics , measurement underpins all of this .

Todd Parsons: We are doing two things: supply side integrations and on the demand side working with our tactics to make sure that CTV shows up in each of those three categories so that our advertisers get to net new incremental audiences that are on CTV, can be acquired, and then on the performance level can be reactivated with a variety of different lower funnel tactics. Measurement underpins all of this. Of course, for us, making sure that advertisers see performance at a constant level across their entire marketing mix is a very key point in bringing these two worlds together. Those are the three key investments, I would say.

Speaker #5: And of course , for us , making sure that advertisers see performance at a constant level across their entire marketing mix is a very key point in bringing these two worlds together .

Speaker #5: Those are the three key investments I would say . .

Speaker #7: Great . Thank you both .

[Analyst]: Great. Thank you both.

Speaker #3: Thank you . And your next question comes from the line of Igor Aronian from Citi . Please go ahead .

Operator: Thank you. Your next question comes from the line of Ygal Arounian from Citigroup. Please go ahead.

Speaker #8: Are hey good morning guys . Thanks for the question . First , just a follow up on on the third opportunity that Michael or Todd or whoever just on the partnership with with the AI platforms

[Analyst]: Hey, good morning guys. Thanks for the question. First, just to follow up on the third opportunity, like Michael or Todd or whoever, just on the partnership with the AI platforms and I guess a ton of debate from investors on how agentic commerce changes e-commerce, product discovery and kind of where the transaction is owned. It sounds like you're kind of integrating to be part of that. Just philosophically, how do you see that playing out? Is there any more you could share? I'm not going to share the economics specifically, but how that model would work for you guys if more and more of the transaction is moving into that agentic AI platform?

Speaker #8: I guess a ton of debate from investors on level can on Agentive commerce changes e-commerce product discovery and kind of transaction is owned and , you know , sounds like you're kind of integrating to be part of that , just philosophically , how do you see that playing out , and is there any more you could share ?

Speaker #8: I know you're not going to share the economics specifically , but how that model would work for you guys . On if if more and more of of the transaction is moving into that , you know , Agentive AI platform .

Speaker #5: Yeah , sure . Hey , golf . Great question . Certainly the the debate in the weekly press week to week , but we see the monetization strategies for those platforms probably skewing towards a native advertising solution .

Michael Komasinski: Yeah, sure. Hey, all, great question. Certainly the debate in the weekly press week to week, but we see the monetization strategies for those platforms probably skewing towards a native advertising solution. There definitely has been some headlines here recently with the commerce capability for single product checkout, which I think is interesting. I think ultimately those platforms probably move towards a native advertising solution. Think of it as the modernization of paid search. Really, our solution works either way. It's sort of not dependent on that. What we're trying to do is bring an API data feed that allows product oriented responses to simply be better. As AI platforms are competing for market share based on user experience and quality of response, data feeds like ours that are proprietary, deep, complete, really start to differentiate the types of outputs that those platforms are able to generate.

Speaker #5: They're definitely has been some headlines here recently with the commerce capability for single product checkout I should think is interesting . But I think ultimately those platforms probably move towards a native advertising solution .

Speaker #5: Think of it as the modernization of paid search . And really our solution works either way . It's sort of not dependent on that .

Speaker #5: What we're trying to do is bring an API data feed that allows product oriented responses to simply be better . And so as AI platforms are competing for market share .

Speaker #5: Based on user experience and quality of response , data feeds like ours , that are proprietary , deep , complete . Really start to differentiate the types of outputs that those platforms are able to generate .

Speaker #5: And so we see them being interested in it sort of no matter what their monetization strategy is . And I'll hand it over to Todd , maybe just to kind of talk about some of the hypothetical economic models that might support that .

Michael Komasinski: We see them being interested in it sort of no matter what their monetization strategy is. I'll hand it over to Todd maybe just to kind of talk about some of the hypothetical economic models that might support that. I would say this.

Speaker #5: Yeah , I would say this . We see the affiliate model as being sort of an underpinning to the trading that will occur regardless of the native ad format and how it might present itself .

Todd Parsons: We see the affiliate model as being sort of an underpinning to the trading that will occur regardless of the native ad format and how it might present itself. Ygal, I think what's not happening in the dialogue today is enough attention is being given to how a merchant is going to participate and show up in that clearing. When you don't know what the format is or how it's going to be traded, it's easy to neglect how a merchant might play. We're spending a lot of time with data feeds, as Michael pointed out, working with our retailers and our marketplace partners to help them get ready to show up in Answers in a way that native formats might be agnostic to. There's a very big investment on our end to make sure that retailers are ready to play regardless of format.

Speaker #5: Igor , I think what's not happening in the dialogue today is enough . Attention is being given to how emergent is going to participate .

Speaker #5: And show up in that , in that clearing . So when you don't know what the format is or how it's going to be traded , it's easy to neglect how a merchant might play .

Speaker #5: So we're spending a lot of time with data feeds . As Michael pointed out , working with our retailers , with our marketplace partners to help them get ready to show up in answers in a way that native formats might be agnostic to .

Speaker #5: So there's a very big investment on our end to make sure that retailers are ready to play , regardless of format . And we think that some affiliate type setup will be the clearing capability for for economics .

Todd Parsons: We think that some affiliate type setup will be the clearing capability for economics, but we're not sure of that either. What we're really focused on now is making sure that retailers are going to show up in Answers the right way. That's the work that we're doing on the platform side or exploring with different platform partners. We have a real advantage in that regard.

Speaker #5: But we're not sure of that either . What we're really focused on now is making sure that retailers are going to show up in answers the right way , and that's the work that we're doing on the platform side , or exploring with different platform partners .

Speaker #5: So we have a real advantage in that regard .

Speaker #8: Great . The fascinating shift in how e-commerce is going to play out . And then on on the Google partnership , and you know , that seems like a pretty big deal to me .

[Analyst]: Great. Fascinating shift in how e-commerce is going to play out. On the Google partnership, that seems like a pretty big deal to me, getting integrated into Google Search. You talked about brand dollars kind of being part of that and opening up incremental budgets. Just expand on that relationship a little bit more, about what that suits, just like how that rolls in terms of contribution and all that. Thanks.

Speaker #8: Getting integrated into into Google search talked about brand brand dollars kind of being part of that and opening up incremental budgets . Just expand on that relationship a little bit more about what that too , just like how that role in terms of contribution and all that .

Speaker #8: Yeah . Thanks .

Speaker #5: Sure . Yeah . Happy to expand on that . That . Sorry . Yeah . Look , the Google partnership is exciting . We announced that back in August and it really is another example of Criteo unlocking more demand for the retail media category .

Michael Komasinski: Sure. Yeah, happy to expand on that.

[Analyst]: Sorry.

Michael Komasinski: Yeah, look, the Google partnership is exciting. We announced that back in August, and it really is another example of Criteo S.A. unlocking more demand for the retail media category. It obviously allows retailers to capture brand search budgets that have traditionally been outside of retail media, and it's going to give advertisers true cross-channel visibility into search performance. The incrementality comes from net new brands and new search budgets from existing mutual brands. Back to the sizing we talked about, it's a huge addressable spend at $172 billion. A portion of that will move in, and importantly, the API connection with Google is up and running now. We will start to see campaign volume flow into the business across Q4, and then we'll open that up to the other regions in the first half of next year. It's a strong multi-year growth lever, really probably started more in 2026.

Speaker #5: And obviously it allows retailers to capture brand search budgets that have traditionally been outside of retail media . And it's going to give advertisers true cross-channel visibility into search performance .

Speaker #5: And so the Incrementality comes from net new brands and new search budgets from existing mutual brands . And back to the sizing . We talked about .

Speaker #5: Obviously , it's a huge addressable spend at 172 billion . A portion of that will move in and importantly , the the API connection with Google is up and running .

Speaker #5: Now . So we will start to see campaign volume flow into the business across Q4 . And then we'll open that up to the other regions in the first half of next year .

Speaker #5: So it's a strong multi-year growth lever really probably starting more in 2026 , you know , and if you just sort of go off a few other things , you know , from a take rate perspective , its directionally neutral , the same demand side fee , whether a brand goes through SA 360 or through Cmax in terms of measurement and retailers can choose whether they want to share click Google to enable that cross-channel measurement .

Michael Komasinski: If you just sort of go off a few other things, from a take rate perspective, it's directionally neutral. The same demand side fee whether a brand goes through SA360 or through Commerce Max DSP. In terms of measurement, retailers can choose whether they want to share click data with Google to enable that cross-channel measurement. Google has an incentive to prove incrementality. Importantly, we only share click data tied to Google campaigns, not all click data or broader user behavior on retail sites. I think a real great win-win here for retailers, for Google to get access to the fastest growing part of the ecosystem, and for Criteo S.A. to continue to benefit from unlocking demand for our retailers, which is core to our mission.

Speaker #5: And so Google has an incentive to prove incrementality . And importantly , we only share click data tied to Google campaigns . Not all click data or broader user behavior on retail sites .

Speaker #5: So I think a real great win win here for retailers , for Google to get access to the fastest growing part of the ecosystem and for Criteo to continue to benefit from unlocking demand for our retailers , which is for to our mission .

Speaker #8: Thank you guys .

[Analyst]: Thank you, guys.

Speaker #5: Thanks for your .

Michael Komasinski: Thank you.

Speaker #3: Thank you . And your next question comes from the line of Mark Kelly from Stifel . Please go ahead .

Operator: Thank you. Your next question comes from the line of Mark Kelley from Stifel. Please go ahead.

Speaker #9: Great . Thanks very much . Good morning everyone . I'll stick with the Agentic theme . I wanted to get your thoughts on .

[Analyst]: Great. Thanks very much. Good morning, everyone. I'll stick with the agentic AI theme I wanted to get your thoughts on. I think there's a debate across the investor base, not for just Criteo S.A., but just the retail media category overall, where, as people start to transact more inside agents, maybe that would be a headwind to retail media as we know it today. People not going to that e-commerce site, so fewer eyeballs to see retail media ads. Conversely, I think as people transact more inside these agents, it seems like you'll be able to tap more and more into the search budget. I know we just talked about the Google partnership, but I guess how do we balance those two dynamics in terms of what you gain that you didn't have access to before versus what might be a headwind for retail media, if that makes sense.

Speaker #9: I think there's a debate across the investor base , not for just Criteo , but just the retail media category . Overall , where you know , as people start to transact more inside agents , you know , maybe that would be a headwind to retail media as we know it today .

Speaker #9: You know , people not going to that e-commerce site . So fewer eyeballs to see retail media ads . But conversely , you know , I think as people more transact more inside these agents , it seems like you'll be able to tap more and more into the search budget .

Speaker #9: I know we just talked about the Google partnership , but I guess how do we balance those two dynamics in terms of what you gain that you didn't have access to before versus what might be a headwind for for retail media ?

Speaker #9: If that makes sense .

Speaker #5: It does . It does . Mark . And I'd like to again , like a hotly debated topic , I think week to week , I mean , at Criteo , we we see Agentic as an additional channel .

Michael Komasinski: It does, it does, Mark. I'd look to again, like a hotly debated topic, I think week to week. I mean, at Criteo S.A., we see agentic AI as an additional channel. We just don't subscribe to the notion that agentic platforms will essentially swallow or cannibalize the entirety of the commerce ecosystem. This pattern that you see today of people doing discovery, getting shopping assistance agentically, and then jumping into commerce sites to complete transactions, we see that pattern continuing. Agentic AI may become a bigger channel in that mix at some point, but we just don't see it consuming it in entirety. That would be a bear case for all of retail and all marketplaces. It's just not the future that we believe in.

Speaker #5: We just don't subscribe to the notion that Agentic platforms will essentially swallow or cannibalize the entirety of the commerce ecosystem . So this this pattern that you see today of people doing discovery , getting shopping , assistants , and then jumping into commerce sites to complete transactions , we see that pattern continuing .

Speaker #5: Now agentic may become a bigger channel in that mix . At some point , but we just don't see it consuming it in entirety .

Speaker #5: I mean , that would be a bear case for like all of retail and all marketplaces . So it's just not the future that we believe in .

Speaker #5: If you did see some of that channel shift , which I don't think has to be zero sum , by the way , you know , retail could compensate by raising CPMs because you could argue that those placements are going to be even more valuable than they would be today .

Michael Komasinski: If you did see some of that channel shift, which I don't think has to be zero sum, by the way, retail could compensate by raising CPMs, because you could argue that those placements are going to be even more valuable than they would be today. What also gets lost is that retailers won't stand still. They'll continue to add additional formats, improve their shopping and site experience, and they're competing for really the right to conduct business on their own channel versus an agentic channel. Those are some of our thoughts. I guess we'll see how it plays out. I think Criteo S.A.'s got to play in that either way, right?

Speaker #5: I think what also gets lost is that retailers won't stand still . They'll continue to add additional formats , improve their shopping and site experience , and they're competing for really the right to conduct business on their own channel versus an agentic channel .

Speaker #5: So I mean , those are some of our thoughts . I guess we'll see how it plays out . But I think Kritios got to play in that .

Speaker #5: Either way . Right ? We'll either play directly into that channel in some of the ways that we talked about earlier on the call or through some of our current means powering retailers as they , you know , serve up world class experiences that give them the right to continue to command traffic and serve customers .

Michael Komasinski: We'll either play directly into that channel in some of the ways that we talked about earlier on the call or through some of our current means, powering retailers as they serve up world-class experiences that give them the right to continue to command traffic and serve customers.

Speaker #5: .

Speaker #9: That all makes sense . Thank you . Michael , and then maybe a second question just on retail media . Nice to see activated media accelerate .

[Analyst]: That all makes sense. Thank you, Michael. Maybe a second question just on retail media. Nice to see activated media accelerate in Q3. Possible to parse out, I guess, some of the new wins that you've announced, whether it's DoorDash or other ones, how that's layered in already or is that mostly kind of like a same store sales number with your existing retailer footprint. Thank you.

Speaker #9: You know , in Q3 possible to parse out , I guess , some of the new , wins that you've announced , whether it's DoorDash or other ones , how that's layered in already , or is that mostly kind of like a same store sales number with your existing , you know , retailer footprint ?

Speaker #9: Thank you .

Speaker #5: Yeah . I mean , I'll let Sarah comment a little bit about it because we were super excited about the 26% activated media spend growth .

Michael Komasinski: Yeah, I mean, I'll let Sarah comment a little bit about it because we were super excited about the 26% activated media spend growth. You have the two factors that we've talked about in the past: scope reductions and then lapping the tiered fees, and then really the new things. We had a couple of new wins that just did not scale as quickly as we had hoped for in this quarter, and that created a little bit of softness. We think that we'll make that up as those programs get up and running for next year. Sarah?

Speaker #5: And so you have the two factors that we've talked about in the past: scope reductions and then lapping the tiered fees.

Speaker #5: And then really the new things , we had a couple of new wins that just did not scale as quickly as we had hoped for in this quarter .

Speaker #5: And so that created a little bit of of softness . But we think that we'll make that up as those programs get up and running for next year .

Speaker #5: Sarah .

Speaker #6: Yeah , yeah , most of Q3's activity related to our existing base . And within that we have some more mature , I would say customers , right ?

[Company Representative]: Yeah, most of Q3's activity related to our existing base, and within that we have some more mature, I would say, customers.

Speaker #6: Scaled , scaled base , but ultimately some there's a little bit of softness in some of the beauty area . But the new the new new wins that we have are starting to ramp up now .

Sarah Glickman: Right.

[Company Representative]: Scale, scale, base. Ultimately, there's a little bit of softness in some of the beauty area.

Sarah Glickman: The new.

[Company Representative]: Wins that we have are starting to ramp up now. We only announced, as you know, DoorDash really a couple of weeks ago. That's starting to ramp up now.

Speaker #6: So so we only announced , as you know , DoorDash , a couple of really a couple of weeks ago . So that's starting to ramp up now .

Speaker #9: All right. Perfect, Sarah. Thank you. Thank you both.

[Analyst]: All right, perfect. Sarah, thank you. Thank you both.

Speaker #3: Thank you . And your next question comes from the line of Tim Nolan from SSR . Please go ahead .

Operator: Thank you. Your next question comes from the line of Tim Nolan from SSR. Please go ahead.

Speaker #10: Hi . Thanks very much . Two numbers questions , I guess if you could help us understand a bit better as to how you beat so substantially on the earnings line in Q3 , it looks like your cost number was roughly in line with guidance , but you'd be pretty substantially on the adjusted EBITDA line .

[Analyst]: Hi, thanks very much. Two numbersy questions. I guess if you could help us understand a bit better as to how you beat so substantially on the earnings line in Q3. It looks like your CXT number was roughly in line with guidance, but you beat pretty substantially on the adjusted EBITDA line. As you move your domicile to Luxembourg and then to the U.S. are there any financial implications we should be aware of? You know, the cost to do this, the tax implications, reporting, anything like that. Thanks.

Speaker #10: And then as you move your domicile to Luxembourg and then to the US , are there any financial implications ? We should be aware of ?

Speaker #10: You know , the cost to do this , the tax implications , reporting , anything like that . Thanks .

Speaker #6: Yeah . I mean , just in terms of the , the , the beat for EBITDA , I mean , some of that relates to the top line beat on on Cxt .

Sarah Glickman: Yeah, I mean, just in terms of the fee for EBITDA, I mean some.

[Company Representative]: Of that relates to the top line on contribution ex-TAC. We also benefited and continue to benefit from the operational leverage of just continuing to make smart investments.

Speaker #6: We also benefited and continued to benefit from the operational leverage of just continuing to make smart investments . And there are a couple of , I would say , more one time items .

Sarah Glickman: There are a couple of I.

[Company Representative]: I would say more one-time items. Our bad debt reserve reduced. Our receivables are in really good shape, which also translates to great cash flow in Q3, with some shift of marketing spend from Q3 into Q4. I would say a pretty solid list of kind of why we need, but most of it relates to, I would say, strong operational leverage.

Speaker #6: So our bad debt reserves are reduced, our receivables are in really good shape, which also translates to great cash flow in Q3 and some shift of marketing spend from Q3 into Q4.

Speaker #6: So yeah , I would say a pretty solid list of kind of why we beat , but most of it relates to , I would say , strong operational leverage .

Speaker #10: Great .

[Analyst]: Great.

Speaker #6: So the on sorry , I thought you said Q3 . So yeah , in terms of the read on , we don't see any material cost related to that .

Sarah Glickman: Oh, sorry, Redom.

[Company Representative]: Sorry, I thought you said Q3.

Sarah Glickman: Yeah, in terms of the redom.

[Company Representative]: We don't see any material costs related to that, and we will isolate those within our findings so you can see what those costs are.

Speaker #6: And we will isolate those within our filing . So you can see what those costs are .

Speaker #10: Okay . Thank you sir .

[Analyst]: Okay, thank you Sarah.

Speaker #3: Thank you . And your next question comes from the line of Doug Anmuth from JP Morgan . Please go ahead .

Operator: Thank you. Your next question comes from the line of Doug Anmuth from JPMorgan. Please go ahead.

Speaker #11: Thanks for taking the questions . Appreciate you highlighting the three major areas of Agentic opportunity . Are there any particular investments that we should be thinking about ?

[Analyst]: Thanks for taking the questions. Appreciate you highlighting the three major areas of the agentic AI opportunity. Are there any particular investments that we should be thinking about? You know, as you're heading into 2026 required to build out those AI products and then Sarah, just on the Q2 guidance I know you shifted with the two retail media clients. Is there anything to call out on the slower ramp in certain new clients that you mentioned? As we think 2026, any change to the headwind that you had called out earlier in the year kind of over the first 10 months of the year.

Speaker #11: As you're heading into 26 required to build out those AI products more and then Sarah , just on the few guidance , I know you just with the two retail media clients , is there anything to call out on the slower ramp in certain new clients that you mentioned ?

Speaker #11: And then as we think 26 , any change to the headwind that you would called out earlier in the year , kind of over the first ten months of the year , thanks .

[Analyst]: Thanks.

Speaker #5: Yeah . Thanks , Doug . Yeah , I can take the AI investment one and Sarah can follow up on the second half .

Michael Komasinski: Thanks, Doug. Yeah, I can take the AI investment one and Sarah can follow up on the second half. I wouldn't say that there's any investments that are out of the norm to continue to scale the three different categories that we've talked about or at least that we can see right now. Yeah, you can see a little bit of it in the quarter. There's some extra marketing cost that's going into launching Commerce Go, but that's probably just more of an increase on a run rate as we scale that self-service tool in the market. Things like the campaign agent and the audience agent have been developed very much inside the teams as they are today. We'll see how the pilot test goes with the agentic AI platform. I suppose that's a bit of a wild card.

Speaker #5: I wouldn't say that there's any investments that are sort of out of the norm to continue to scale the three different categories that we've talked about , or at least that we can see right now .

Speaker #5: I mean , you can see a little bit of it in the quarter . There's some extra marketing cost that's going into launching Commerce .

Speaker #5: Go , but that's probably just like kind of more of an increase on a run rate as we scale that self-service tool in the market .

Speaker #5: The things like the campaign agent and the audience agent have been developed very much inside the teams as they are today . And then we'll see how the pilot test goes with the platform .

Speaker #5: I suppose that's a bit of a wild card . We'll have to see how the test goes . And then you know what would be required to scale that .

Michael Komasinski: We'll have to see how the test goes and then what would be required to scale that. If that's a partnership that's going to take off, obviously it'd be self-funded with some kind of a revenue model attached to it. Sarah?

Speaker #5: If that's a partnership that's going to take off . But obviously it would be self-funded with some kind of a revenue model attached to it .

Speaker #5: Sarah .

Speaker #12: Yeah , I mean , and I think just on the retail media , you know , we we have we have a strong base of .

Sarah Glickman: Yeah, I mean, I think just.

[Company Representative]: On the retail media, you know we have a strong base of clients, 235, 4,100 brands. We're continuing to see a really strong baseline of our revenue, and there's just a slower ramp up of some of those new clients in the latter part of 2025, which is not unusual. We've seen that in past years.

Speaker #6: Clients , 235,100 brands . We're continuing to see a really strong baseline of our revenue .

Speaker #6: there's just a slow ramp up of some of those new clients in the in the latter part of 25 , which is Agentic not unusual .

Speaker #6: We've seen that in past years.

Speaker #11: And same Sarah , just to clarify , same kind of cadence that you talked about through 26 in terms of just want to make sure that we're on the same page there .

[Analyst]: Sarah, just to clarify, same kind of cadence that you talked about $326 million in terms of the headwind. I just want to make sure that we're on the same page there.

Speaker #13: Oh yeah . Yeah , yeah . We still don't anticipate .

Sarah Glickman: Oh yes. Yeah. We still anticipate the $75 million.

Speaker #6: The 75 million . And I pointed out in the , in the prepared comments that Q1 will be the low watermark . So then we had the tiered fees for December 25th and January 26th for our largest retailer .

[Company Representative]: I pointed out in the prepared comments that Q1 will be the low watermark. We had the tiered fees for December 25 and January 26 for our largest retailer. Our expectation is that it will be the same impact, about $75 million, that we already discussed.

Speaker #6: So our expectation is that we'll kind of it will be the same impact of about 75 million that we already discussed .

Speaker #11: Got it . Okay . Thank you both .

[Analyst]: Got it. Okay. Thank you both.

Speaker #7: Thanks .

Speaker #9: Doug .

Todd Parsons: Thanks Sara.

Speaker #3: Thank you . And your next question comes from the line of Matthew Cost for Morgan Stanley . Please go ahead .

Operator: Thank you. Your next question comes from the line of Matthew Cost from Morgan Stanley. Please go ahead.

Speaker #14: Hi , everybody . Thanks for taking the questions . Commerce go is coming up a lot . Seems like the launch is pretty exciting .

[Analyst]: Hi everybody.

[Analyst]: Thanks for taking the question. Commerce Go is coming up a lot. Seems like the launch is pretty exciting. Talking about kind of doubling the number of campaigns from 10% by the end of the year for small customers, I guess. How should we think about the contribution to growth for this product, especially as we look into 2026 and beyond? Is this something that is sort of offsetting change in behavior for customers in other parts of the product portfolio or is it like really incremental in the way that we think could kind of shift the growth trajectory for performance media? I have one follow up. Thank you.

Speaker #14: Talking about kind of doubling the number of campaigns from 10% by the by the end of the year for small customers . I guess .

Speaker #14: How should we think about the contribution to growth for this product , especially as we look into 26 and beyond ? Is this something that is sort of offsetting change in behavior for customers and other parts of the product portfolio , or is it really incremental in the way that we think could could kind of shift the growth trajectory for performance media ?

Speaker #14: And then I have one follow up . Thank you .

Speaker #5: Yeah , thanks , Matthew . It's a great question . It's a product we're really excited about . You can think about it a couple of ways .

Michael Komasinski: Yeah, thanks, Matthew. It's a great question. It's a product we're really excited about. You can think about it a couple of ways. One, there is a conversion of existing clients to the Commerce Go tool or to the Commerce Go campaign workflow. In that case, what we're seeing is higher spend, lower churn, better results. Those flow through in a couple of different ways for us that are great for the business. There is an incremental client gain angle as well. As we roll out full self-registration, self-service early next year, we're looking to drive client count with that and bring on real net new customers. The other thing that's exciting about Commerce Go in that context is how it really makes our cross-channel proposition come to life. I think we mentioned in the remarks we've got 35% of the campaign revenue flowing through the social channel.

Speaker #5: One , there is a conversion of existing clients to the go tool or to the go campaign workflow . And in that case , what we're seeing is higher spend , lower churn , better results .

Speaker #5: And so you know , those flow through in a couple of different ways . For us that are that are great for the business .

Speaker #5: And then there is an incremental client gain angle as well as we roll out full self registration , self-service early next year , we're looking to drive client count with that and bring on real net new customers .

Speaker #5: The the other thing that's exciting about go . In that context is , is you know , how it really makes our cross-channel proposition come to life .

Speaker #5: I think we mentioned in the remarks , right . We've got 35% of the campaign revenue flowing through social channel . It really is like an expression of that cross-channel , full funnel , self-service proposition with a lower cost to serve model .

Michael Komasinski: It really is like an expression of that cross-channel, full-funnel, self-service proposition with a lower cost to serve model. The results we're seeing from clients so far are they spend more, they churn less, and they get better performance. It's really a win-win all around. Do you have anything to add?

Speaker #5: And again , the results we're seeing from clients so far are they spend more , they churn less and they get better performance .

Speaker #5: So it's a really a win win . All around . Do you have anything to add ? Nothing to add to that at all .

Todd Parsons: Nothing to add to that at all. We're thrilled about it, we're excited, and it is already showing up in several ways as being significant with a lot.

Speaker #5: We're thrilled about it. We're excited. And it is already showing up in several ways as being significant, with a lot of headroom.

Michael Komasinski: Of headroom, and I guess, Doug, just to put a punctuation on that, we do see this being a contributor to 2026 growth. We'll do guidance on 2026 obviously at year-end results in February, but we do see this being a meaningful contributor to our top line next year.

Speaker #5: And I guess , Doug , just to or Matt , just to put a punctuation on that , we do see this being a contributor to 26 growth .

Speaker #5: We'll do guidance on 26 . Obviously at year end results in February . But we do see this being a meaningful contributor to our top line next year .

Speaker #14: Great . Thanks . And then just on the proof of concept with the major AI assistant you talked about in the prepared remarks , presumably proof of concept is sort of an internal test .

[Analyst]: Great, thanks. Just on the proof of concept with the major AI assistant that you talked about in the prepared remarks, presumably proof of concept is sort of an internal test that's not consumer facing. If it's deemed to be successful by both yourselves and your partner, what are the next steps that come after that?

Speaker #14: That's not consumer facing . If it's deemed to be successful by both yourselves and your partner , what are the next steps that come after that ?

Speaker #5: The next steps will be entirely determined on the quality of the test . Like you said , it's a fairly limited test at this point to determine how the data that we have , the feeds that we have , that Michael talked about earlier are contributing to better answers and product recommendations .

Todd Parsons: The next steps will be entirely determined on the quality of the test. Like you said, it's a fairly limited test at this point to determine how the data that we have, the feeds that we have that Michael talked about earlier, are contributing to better answers and product recommendations. It's relatively contained. What we will see once we have that baseline is how we take that to scale to improve the way questions are answered across the larger base of that particular partner. We don't know that yet. We're very much in the evidence producing phase of the trialing and we'll have more on it. Obviously, we're going to go step by step like we do with everything, produce a good result and build.

Speaker #5: So it's relatively contained . What we will see we have that baseline is how we take that to scale , to improve the way questions are answered across the larger base of that particular partner .

Speaker #5: And we don't know that yet . So we're very much in the evidence producing phase of the of the trialing . And we'll have more on it .

Speaker #5: Obviously , we're going to go step by step like we do with everything , produce a good result and build .

Speaker #14: Great . Thank you .

[Analyst]: Great. Thank you.

Speaker #3: Thank you once again , should you have a question , please press star . Then the number one on your telephone keypad and your next question

Operator: Thank you once again. Should you have a question, please press Star, then the number one on your telephone keypad. Your next question comes from the line of Mark Zgutowicz from Benchmark. Please go ahead.

Speaker #3: comes from the line of Mark Sucato from benchmark . once Please go ahead .

Speaker #15: Thank you . Good morning everyone . Sarah , your net dollar retention was 170% for retail media in the quarter . And I'm just curious what was the incremental from offsite versus display .

[Analyst]: Thank you. Good morning everyone. Sarah, your net dollar retention was 107% for retail media in the quarter and I'm just curious what was the incremental from off site versus display, and then just hoping you could provide a little more clarity on your comment about the retail media trends being softer but improving in the U.S. and sort of what that means in terms of how we should be thinking about variables over the next 12 months in terms of gross spend versus take rate. Anything outside of the large client transition that we should be thinking about there. Thanks.

Speaker #15: And then just hoping you could provide a little more clarity on your comment about the , you know , retail media trends being softer , but improving in the US and sort of what that means in terms of how we should be thinking about , you know , variables over the next 12 months in terms of growth spend versus take rate , any anything outside of the large client transition that we should be thinking about there .

Speaker #15: Thanks .

Speaker #6: And absolutely , I mean , in terms of the revenue came from sponsored and we have we have seen that I would say consistently that sponsored .

[Company Representative]: Yeah, no, absolutely.

Sarah Glickman: I mean in terms of most of.

[Company Representative]: The revenue came from sponsored and we have seen that, I would say consistently that sponsored and then our auction-based display ramp-up are where we see most of the upticks, and that's obviously on a scaled base. They clearly are small, very fast growers within that. There's also some more stable growers off site. We now have 42 retailers, and I would say it's just over 10% of our revenue in terms of what we're seeing for next year, or sorry, rather of our media spend. In terms of what we're seeing next year, we are seeing that the continued trend with auction display continues to ramp up, really sponsored being, I would say, the kind of lifeblood, if you will, of retail media.

Speaker #6: And then our auction based display ramp up are where we see most of the uptick . And that's obviously offer scaled base . So they're you know , there clearly are some very fast growth within that .

Speaker #6: But there's also some more stable growers offsite . We now have 42 retailers . And I would say it's you know , it's just over 10% of our of our revenue in terms of what we're seeing for next year or most of sorry , rather of our media spend in terms of what we seeing next year .

Speaker #6: We are seeing that the continued trend with auction display kind of continue to ramp up a really sponsored being , you know , I would say the kind of lifeblood , if you will , of retail media .

Speaker #6: That's where we're seeing most of the expectation of our growth . And with the with adding more and more capabilities to that offering .

[Company Representative]: That's where we're seeing most of the expectation of our growth, and with adding more and more capabilities to that offering, that's where we'll see most of the growth. Off site will continue to ramp up. I would say that is absolutely secondary to the incredible traction of our sponsored advertising and on-site offerings. What we're seeing for next year is that we continue to see media spend growth across our client base, and we continue to add new clients to that. We're continuing to see that we're in the right place with our retailers, and there's some new opportunities as we discussed with some of the agentic AI that we're partnering with our retailers on as well. Many factors for growth and obviously the near-term impact in.

Speaker #6: That's where we'll see most of the growth offsite will continue to ramp up . But I would say that is absolutely secondary to the incredible traction of our sponsored advertising and on site offerings and what we're seeing for next year is that we continue to see our media spend growth across our client base , and we continue to add new clients to that .

Speaker #6: So we're continuing to see that we're in the right place with our with our retailers . And there's some new opportunities . As we discussed with some of the Atlantic II that we're partnering with our retailers on as well .

Speaker #6: So many , many factors for growth . And obviously , you know , the near impact in 26 are very much being offset by by good traction across retail media .

Sarah Glickman: Very much.

[Company Representative]: Being offset by good traction across Retail Media.

Speaker #15: Excellent . Thanks very much . Appreciate it .

[Analyst]: Excellent. Thanks very much. Appreciate it.

Speaker #3: Thank you . And your next question comes from the line of Richard Kramer from arete . Please go ahead .

Operator: Thank you. Your next question comes from the line of Richard Kramer from Arete Research. Please go ahead.

Speaker #16: Thanks , folks . A couple things maybe I haven't touched on so much yet . One is , Michael , can you speak a little bit to custom audiences ?

[Analyst]: Thanks folks. A couple things maybe I haven't touched on so much yet. One is Michael, can you speak a little bit to custom audiences share and the extent to which you're getting greater social media inventory from outside of Meta properties, it would seem pretty important for the potential resumption of growth or continued resumption of growth in performance media. Then maybe Sarah, you mentioned all these new initiatives, specifically self-serve, and Michael made a few comments about the API relationship with Google. Mindful of the BidSwitch margin experiences, can you talk about the relative economics of self-serve versus direct sales and the trade-offs that investors might expect to see in activated media growth but also take rates. Thanks.

Speaker #16: Share and the extent to which you're getting greater social media inventory from outside of meta properties ? It would seem pretty important for the potential resumption of growth or continued resumption of growth in performance .

Speaker #16: Media . And then maybe , Sarah , you mentioned all these new initiatives specifically self-serve , and I'm Michael made a few comments about the API relationship with Google .

Speaker #16: But mindful of the big switch margin experiences . Can you talk about the relative economics of self-serve versus direct sales and the trade offs that investors might expect to see in activated media growth , but also take rates ?

Speaker #16: Thanks .

Speaker #5: Thanks, Richard. Yeah, I'm going to have Todd take the custom audience as one, as he is the architect of that in full.

Michael Komasinski: Thanks, Richard. Yeah, I'm going to have Todd take the custom audience as one, as he is the architect of that in full.

Speaker #5: Yeah , I can hey , Richard , I would say this the way we think about social right now is ensuring constant performance across meta and open auction and going into CTV , as we talked about earlier in the Q&A .

Todd Parsons: Yeah, I can. Hey Richard, I would say this, the way we think about social right now is ensuring constant performance across Meta and open auction and going into CTV as we talked about earlier in the Q&A. In terms of other social, we look at global scaled partnerships. I think we've talked about the fact that we're testing in TikTok as one of those and there are a couple of other explorations that we've done, but really we have plenty of headroom with Meta currently to optimize our setups for constant performance between social media and the open auction. That's why you're seeing the numbers show up the way that they are.

Speaker #5: So in terms of other social , we look at global scaled partnerships , I think we've talked about the fact that we're testing in TikTok as one of those , and there are a couple of other explorations that we've done , but really we have plenty of headroom with meta currently to optimize our setups for constant performance between social and the open auction .

Speaker #5: So, that's why you're seeing the numbers show up the way that they are. As much as we're excited about expanding the social footprint, we're doing it pretty thoughtfully with a global scale partnership set in mind.

Todd Parsons: As much as we're excited about expanding the social footprint, we're doing it pretty thoughtfully with a global scale partnership set in mind and then making sure that we don't get lost in single channel setups that other competitors are emphasizing. We're all about holistic performance across social and open and retail media as it comes online and we're very focused there.

Speaker #5: And then making sure that we don't get lost in single channel setups that other competitors are emphasizing . We're all about holistic performance across social and open and retail media as it comes online .

Speaker #5: And we're very focused there.

Speaker #6: And in terms of the the margin , we certainly do see with self-serve . And I think it was answered well in terms of the traction we're seeing on scaling the media spend .

[Company Representative]: In terms of the margin, we certainly do see with self-serve, and I think it was answered well in terms of the traction we're seeing on scaling the media spend. That's obviously beneficial; it just gives us top line leverage, and it's optimized automated flows. Are we using the same, I would say, the same capability internally as well? Even if it is more a managed campaign, especially for our enterprise clients, we are starting and continuing to use more capability to optimize all of those campaign setups. That's all good for margin. In terms of you referenced BidSwitch, that is margin generating. Just to be clear on that, while it's not as high margin as other parts of Commerce Growth, it does continue to contribute to our margin overall. Yes, we're seeing really strong traction of self-service.

Speaker #6: So that's obviously beneficial . Just it just gives us top line leverage . And it's optimized automated flows . Are we using the same I would say the same capability internally as well .

Speaker #6: So even if it is more a managed campaign , especially for our enterprise , enterprise clients , we are starting and continuing to use more capability to optimize all of those campaign setups .

Speaker #6: So that's all good for margin in terms of of you referenced bits , which I mean , that is that is margin generating .

Speaker #6: So just to be to be clear on that , and while it's not as high margin as other parts of commerce growth , it does continue to contribute to our margin overall .

Speaker #6: But yes , we're seeing really strong traction of self-service continuously optimization . And what we need is that unlock and media spend , and we have many avenues that we're highly focused on to , to ensure we can scale that .

[Company Representative]: We continue to see optimization, and what we need is that unlock immediate spend, and we have many avenues that we're highly focused on to ensure we can scale that.

Speaker #4: Thank you . Michael , Sarah . And that concludes our call for today . Thanks again to everyone for joining . If you have any follow ups , the Investor Relations team is available to assist .

Melanie Dambre: Thank you, Michael or Sarah and Todd. That concludes our call for today. Thanks again to everyone for joining. If you have any follow-ups, the Investor Relations team is available to assist.

Speaker #4: Have a great day .

Sarah Glickman: Have a great day.

Operator: The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.