Q3 2025 Wolverine World Wide Inc Earnings Call
Speaker #3: Greetings and welcome to the Wolverine Worldwide third quarter fiscal 2025 earnings Call . At this time , all participants are in a listen only mode .
Speaker #3: A question and answer session will follow the formal presentation . If you'd like to ask a question , please press star and the number one on your telephone keypad .
Speaker #3: Once again , star one . As a reminder , this conference is being recorded . It is now my pleasure to introduce your host Jared Filippone , Head of Investor Relations , Jared , you may begin .
Speaker #4: Good morning and welcome to our third quarter fiscal 2025 conference call . On the call today are Chris Hoofnagle , President and Executive Officer .
Speaker #4: And Taryn Miller Chief Financial Officer earlier this morning , we issued a press Chief release announcing our financial results for the third quarter of 2025 and guidance for fiscal year 2025 .
Speaker #4: The press release is available on many news sites and can be viewed on our corporate website at Wolverine World Wide Inc . Com this morning's press release and comments made during today's earnings call include non-GAAP Financial Measures .
Speaker #4: These non-GAAP financial measures , including references to the ongoing business , were reconciled to the most comparable GAAP financial measures in attached tables within the body of the release or on our Investor Relations page on our website , Wolverine World Wide Inc .
Speaker #4: I'd also like to remind you that statements describing the company's expectations , plans , predictions and projections , such as those regarding the company's outlook for fiscal year 2025 , growth opportunities and trends expected to affect the company's future performance , may , during today's conference call , are forward looking statements under US securities laws .
Speaker #4: As a result , we must caution you that there are a number of factors that could cause actual results to differ materially from those described in the forward looking statements .
Speaker #4: These important risk factors are identified in the company's SEC filings and in our press releases . Additionally , during the quarter , we elected to change our accounting policy for certain inventory from LIFO to Fifo .
Speaker #4: The majority of our distribution warehouse inventory was already accounted for using Fifo , and this change aligns all warehouse inventory under a consistent policy .
Speaker #4: The financial statements in today's release and the numbers referenced on the call reflect the impact of this accounting change for both the current and prior year periods , which have been retrospectively adjusted .
Speaker #4: With that , I will now turn the call over to Chris Hoofnagle . Thanks , Jared .
Speaker #5: Good morning , everyone , and thanks for joining us on today's call . In the third quarter , we exceeded our expectations on both the top and bottom line .
Speaker #5: Revenue grew approximately 7% in line with our long term target of mid to high single digit growth . And was again driven by our two largest brands Maryland , Saucony Healthy revenue growth , coupled with another quarter of record gross margin and strong execution , delivered adjusted earnings per share of $0.36 .
Speaker #5: Adjusted EPs grew at more than triple the rate of top line growth . As we continue to prudently manage the business balancing needed and important investment into the business .
Speaker #5: While expanding profitability . Our strategy and discipline execution continues to deliver solid results , and our team remains focused on executing our brand building model with distinction centered squarely on building awesome products , telling amazing stories , and driving the business .
Speaker #5: As I reflect on where our portfolio is today and where we need to go tomorrow , it's clear our brands are at three different stages of development .
Speaker #5: First , Maryland , Saucony are moving at pace , taking market share and generating consistent revenue growth around the world . Our aim here is to continue to thoughtfully manage these brands to sustainably scale them to their fullest potential .
Speaker #5: We've made real progress in elevating design and innovation within our product pipelines , as well as in strengthening their brand positioning through impactful marketing activations .
Speaker #5: For 2025 . These two brands are expected to represent nearly two thirds of the company's total revenue , and record mid-teens year over year growth .
Speaker #5: Combined . Second , we believe Sweaty Betty has begun to turn the corner . The result of a lot of hard work in developing a new strategy and beginning to execute it .
Speaker #5: Over the past six months , the brand has delivered on the milestones that we believe are critical at this point in its evolution , which started with margin expansion and has transitioned to sequential improvement of year over year revenue trends .
Speaker #5: And finally , the Wolverine brand and our workgroup have not made the progress we anticipated . While I'm disappointed in our performance here , I believe we have a firm handle on the work that's necessary to get this business back on track .
Speaker #5: And importantly , we have new leadership in place . As of Monday , following a thorough search process , I'm pleased to announce Justin Cupps as our new workgroup president .
Speaker #5: Justin is a veteran leader with deep experience across a host of great footwear , apparel and accessory brands . He's a strong addition to our leadership team and for some context , workgroup revenue represents less than a quarter of the company's consolidated revenue and is now expected to finish the year down high single digits compared to 2020 .
Speaker #5: For in aggregate . I'm encouraged by the progress we've made and continue to make as a company . This year , we've elevated our teams and talent by adding excellent leadership like Justin , as well as new product design , merchandising , marketing and sales talent across our brands .
Speaker #5: We've improved our processes , including our integrated business planning approach for more efficient demand and inventory management . We successfully completed the integration of Sweaty Betty's tools and processes into the company's ecosystem , advance the adoption , use of AI across the business , and develop plans to further elevate and modernize our e-commerce tools and platform next year .
Speaker #5: We've developed new muscle to drive impact in the global marketplace with our key city strategy , and we fostered a new culture centered around growth and winning together .
Speaker #5: In addition to the above , we expect to deliver solid financial results for the year . The midpoint of our guidance reflects revenue growth of approximately 6% .
Speaker #5: An increase in adjusted earnings per share of approximately 50% , compared to 2024 . Before I turn the call over to Taryn Miller to provide greater detail on our third quarter results and outlook for the year , I'd like to share some additional insights on our brands and their continued progress .
Speaker #5: I'll start with Saucony , which grew 27% in the third quarter . Saucony is uniquely positioned as a disruptive challenger brand at the intersection of two of the fastest growing categories in the market , performance and lifestyle .
Speaker #5: Running . And the brand continues to win in these highly competitive arenas . In the third quarter , Saucony grew performance run revenue by strong double digits globally compared to last year , and again took market share in the important US run specialty channel , powered in part by the brand's core four franchises .
Speaker #5: The ride Guide , Hurricane and Triumph , which target its move maker consumer . While the brand successfully tapped into this broader market opportunity , it continues to maintain a strong focus on pinnacle innovation for elite runners .
Speaker #5: With its endorphin franchise , the collection includes the endorphin speed for serious training , the Endorphin Pro for race day and Endorphin Elite super shoe for ultimate performance .
Speaker #5: In 2026 , the brand plans to introduce the all new endorphin Asura , a premium non plated trainer targeting a larger consumer segment and growing opportunity within the market .
Speaker #5: In addition to further elevating franchises within the core four with innovation incubated within the aforementioned endorphin series on the lifestyle side , Saucony drove strong revenue growth globally and took significant market share here in the US as we continue to focus on prudently growing this segment of the business around the world , the brand's deep Product archive enables it to authentically capitalize on a variety of different trends .
Speaker #5: The Pro Grid , Omni nine and Ride Millennium two of the brand's retro silhouettes again drove significant growth in Q3 , while classics like the Jazz original and Shadow 5000 are encouragingly beginning to spark interest for 2026 , with influential tier zero and tier one retailers , talk continues to fuel brand heat with culturally relevant collabs releasing new drops over the past few months , including 316 .
Speaker #5: Keith Haring , J tips and Engineered Garments Saucony collaborated on a release last quarter as well , which successfully leaned into the brand's significant opportunity with women .
Speaker #5: The beginning of a deeper anticipated partnership with the influential designer . Going forward . In addition , the brand plans on dropping its first collaboration with prominent creator Westside Gunn in December , with an expanded relationship and more drops expected next year .
Speaker #5: Saucony's brand is strong around the world , and we continue to invest in the brand . In the last quarter , in part through our key city strategy , Saucony continue to leverage Tokyo and the Asia Pacific region with a flagship store open in Howard Juku earlier this year and is on track to open a host of new stores more broadly in China .
Speaker #5: With our partner . There . We expect that APAC will be the fastest growing region in the world for the brand this year in Europe , Saucony took over central London as the title sponsor of the London 10-K in July .
Speaker #5: Its ideal on our last call and followed this up with its sponsorship of the Shoreditch 10-K in September . Bookends to a powerful quarter for the brand in London and more broadly in the IMA region , which as a whole is on track to deliver strong double digit revenue growth this year .
Speaker #5: With momentum heading into 2026 . Looking ahead , Saucony plans to expand its key strategy to Paris , sponsoring the Eiffel Tower 10-K next month and opening our next Pioneer Store there in 2026 .
Speaker #5: Brand interest continues to ramp up globally , and affinity for the brand continues to increase , with runners and more specifically , the younger consumer .
Speaker #5: While we continue to have success here in our home market , I'm equally excited about the global potential of the brand . Saucony's positioning within the fast growing run lifestyle market is unique and a compelling combination of heritage and authenticity , coupled with best in class innovation and developing cultural relevance .
Speaker #5: And the brand is setting the pace . 2025 is proving to be a great year for Saucony , which is on track to deliver all time record revenue and profit as the brand moving to Maryland , which grew revenue 5% in the third quarter , driving increases in most regions and in both the performance and lifestyle sides of its business .
Speaker #5: Merrill , the category leader in hike , remains focused on modernizing the trail as an authentic outdoor lifestyle brand with more athletic and more versatile product design and innovation .
Speaker #5: In the third quarter , the brand accelerated its long running market share gains in its core hike category in the US , having taken share in 11 of the last 12 quarters , a category which , encouragingly , again improved sequentially to flat year over year .
Speaker #5: The Moab Speed two , which is becoming a force on the trail and the world's number one hiker , the Moab three , both continue to drive growth at US retail .
Speaker #5: The Agility Peak five drove strong growth in the trail running side . Looking ahead to the next spring , Merrell plans introduced the new Agility Peak six , combining plush Float Pro foam cushioning with aggressive Vibram Megagrip traction Merrell's lifestyle business grew strong double digits in the third quarter , driven by a strong ramp up of its disruptive rapid collection along with steady growth from the iconic easy on , easy off jungle market .
Speaker #5: US retail in 2026 , we anticipate the brand's lifestyle product pipeline will take a meaningful step forward . We're introducing trend right low profile silhouettes with the relay .
Speaker #5: Modern iterations on the jungle MOC lifestyle materializations of the speed arc collection and a consistent flow of energy enhancing collaborations . While we're further distancing ourselves from the competition hike , we know a significant global opportunity exists in outdoor inspired footwear , apparel and accessories .
Speaker #5: In the third quarter , Merrell drove increases in brand interest in affinity , particularly with women and the brand's key strategy continues to fuel momentum for the brand around the world , as it has done for Saucony .
Speaker #5: Merrell's Urban Hike Guide activation , which included media events , collabs and influencers , drove brand heat in Paris and contribute to another quarter of solid growth in broader EMEA .
Speaker #5: Turning to Sweaty Betty , which outpaced our expectations in the third quarter with revenue down 4% versus the prior year , the team is aligned around a clear strategy and is executing with a high level of conviction and increased confidence as we reinvigorate Sweaty Betty as one of the original activewear brands focused on empowering women through fitness and beyond , our efforts started with reestablishing Sweaty Betty's premium brand positioning , which underpins our entire strategy .
Speaker #5: Bold and distinctive storytelling behind the where the Damn Shorts campaign . The second quarter , and the weather , Whatever campaign last quarter have continued to reinforce the brand's uniquely Sweaty Betty female focused positioning .
Speaker #5: As a result , brand awareness and affinity continue to increase in the quarter , with noteworthy gains among younger consumers and more premium buyers .
Speaker #5: At the same time , gross margins expanded once again as the brand continues to strengthen both its proc pipeline and positioning in the marketplace , along with the improved business results , we're also making meaningful progress against the three pillars of our brands new strategy .
Speaker #5: First , we are delivering growth within our DTC business and Sweaty Betty's home market , with both e-commerce and stores growing in the third quarter , we started to elevate the brand's product line by introducing more newness , enabling a fresher offering with trend right design and more thoughtful assortments .
Speaker #5: Diversifying the brand's leadership in bottoms and expanding outerwear . This effort has produced some encouraging results , with pants and outerwear both up very strong double digits across our DTC business .
Speaker #5: In the quarter . Within our digital channels , we remain focused on enhancing the consumer experience . One example is the new Sweaty Betty app , which we launched last quarter where consumers are converting at a higher rate and spending more per transaction in brick and mortar .
Speaker #5: We've taken action over the past few months to further optimize our retail footprint , relocating three stores , opening one new store , and closing a store .
Speaker #5: The new locations are performing well , and before the year is done , we plan to open five more new stores . Second , we're making early progress in expanding distribution in certain key markets .
Speaker #5: We launched the brand's new partnership in China and opened the pop up store in Shanghai , opened a second store with our partner in New Zealand , and developed plans to open additional stores in Australia and India next year .
Speaker #5: In the third quarter , the brand's international third party business was up meaningfully , along with the wholesale business , albeit both still on small bases .
Speaker #5: Third are resetting our US operations focused on a full price more premium online DDC business . We anticipate this transition will take some time and put some pressure on the brand's global growth numbers in the near term , but we believe it's necessary .
Speaker #5: This pivot is in motion with the business mix already shifting to more full price . Premium selling . We're making progress in reaching the overall Sweaty Betty business , and we believe the brand , product marketing team are strong .
Speaker #5: We've seen improvement in year over year , top line trends and expect this to continue in the brand's critical final quarter of the year .
Speaker #5: Now finishing with Wolverine , which was down 8% in the quarter with a broader workgroup down 3% . Wolverine's performance remains inconsistent . Our return to running a better brand and business is taking longer than we initially anticipated .
Speaker #5: This said , we believe we have diagnosed the challenges and effectively using our proven playbook can return the brand to steady growth in the future .
Speaker #5: The addition of Justin Cups to the team is a win for the company , and I anticipate he'll accelerate the needed progress here .
Speaker #5: We're already well on the way to strengthen Wolverine's product pipeline , enabling thoughtful segmentation in the marketplace and bolstering products and premium price point offerings with collections like the Rancher Pro , the USA built workshop wedge and the all new Infinity System .
Speaker #5: The brand's pinnacle expression . That's performance , comfort , technology . Wolverine is in the process of amplifying its storytelling as well . The brand is partnering with country music star Jordan Davis this year on a variety of activations , featuring both in-line and dedicated product , and I'm excited to announce this morning that Wolverine will begin exclusive presenting partner for season two of the Paramount+ series .
Speaker #5: Landman , with the premiere in just a couple of weeks on November 16th . Both of these partnerships align well with the Wolverines brand and extend its reach with consumers as the product and marketing improvements begin to take root .
Speaker #5: We plan to focus on recalibrating the marketplace better , balancing inventories and aligning distribution with the brand's category leadership role , more premium positioning , and go forward strategy , more to come on this as we enter the new year , I'd like to turn the call over to Taryn Miller to take you through our third quarter results and outlook for the remainder of 2025 .
Speaker #5: In greater detail . Taryn .
Speaker #6: Thank you , Chris , and welcome everyone . We delivered another quarter of strong results , exceeding expectations on both revenue and profitability .
Speaker #6: Our third quarter performance reflects disciplined execution of our strategy and the dedication of our teams . Our focus remains on implementing our brand building growth model across the portfolio , starting with our two largest brands , Merrell and Saucony .
Speaker #6: Prioritizing investments in these brands has led to improved performance and market share gains in key categories . We are also seeing encouraging signs of progress in other areas , including another quarter of sequential improvement for Sweaty Betty .
Speaker #6: While there's still more work to do , particularly in the work group , we remain confident in our strategy and the path forward .
Speaker #6: I'll now take you through the key highlights from our third quarter . Revenue was $470 million , ahead of the $455 million midpoint of our guidance range .
Speaker #6: The Overdelivery was driven by stronger than expected performance in the active group , along with an approximate $3 million benefit from favorable foreign currency revenue , increased 7% compared to the prior year and on a constant currency basis .
Speaker #6: Revenue increased 6% as favorable foreign currency provided a $6 million benefit . Revenue growth in the third quarter was led by global Wholesale , which increased 11% compared to the prior year , with International Wholesale up mid-teens and US wholesale up mid-single digits .
Speaker #6: DTC declined 5% compared to the prior year , primarily due to lower promotional activity in the U.S. , partially offset by international growth , mainly in EMEA .
Speaker #6: Active group revenue . In the third quarter grew 11% compared to the prior year , ahead of our guidance of mid single digit growth .
Speaker #6: Saucony revenue increased 27% in the quarter , driven by broad based growth across channels and markets . The brand saw solid growth in both the performance run and lifestyle categories from continued positive sell through trends at retail and expanded distribution .
Speaker #6: Merrell revenue increased 5% in the quarter , driven by low double digit growth in wholesale . This growth was supported by another quarter of market share gains in the high category and strong sell through at key accounts .
Speaker #6: This was partially offset by the DTC channel , as the brand continues to lap elevated promotional activity from the prior year . Merrell has been implementing targeted initiatives to strengthen its DTC foundation , including refining its promotional strategy , elevating marketing to reinforce premium positioning and enhancing digital capabilities to drive higher quality engagement and conversion .
Speaker #6: These efforts contributed to an improvement in the mix of full price sales and gross margin expansion in the quarter , sweaty Betty revenue declined 4% in the quarter , which was better than expected as Chris mentioned , the brand is now executing on a clear strategy to reset the Sweaty Betty business , which aided in delivering growth in its core EMEA market across both wholesale and DTC group revenue declined 3% compared to the prior year and was slightly below the midpoint of our guidance range .
Speaker #6: Performance in the quarter was largely driven by lower than expected sell through that impacted replenishment orders . Consolidated gross margin for the third quarter was 47.5% , an increase of 240 basis points compared to the prior year , and 50 basis points above our expectations .
Speaker #6: The year over year improvement reflects product cost savings , lower promotional activity and a timing benefit from our tariff mitigation efforts , net of incremental tariff costs .
Speaker #6: Adjusted operating margin was 9.1% , an increase of 150 basis points compared to the prior year , and 80 basis points above our expectations .
Speaker #6: This performance reflects gross margin expansion , continued investment in our brands , talent and key capabilities , as well as the net timing benefit from our tariff mitigation efforts .
Speaker #6: Top line growth and operating margin expansion led to 29% increase in adjusted diluted earnings per share to $0.36 , compared to $0.28 in the prior year .
Speaker #6: And our outlook of 28 to $0.32 . Net debt at the end of the third quarter was $543 million , down $20 million , or 4% , compared to the same time last year .
Speaker #6: Before moving to our outlook , I want to provide an update on the impact of tariffs . This has been a dynamic situation with rate changes and evolving clarity around the timing of when the new tariffs took effect on our last call , we shared that we expected to offset the majority of the unmitigated impact in 2025 , which we estimated to be approximately $20 million .
Speaker #6: We also noted that the majority of the impact was anticipated to occur in the fourth quarter . We now expect the unmitigated impact in 2025 to be approximately $10 million .
Speaker #6: The reduction in the estimated impact reflects a timing shift between 2025 and 2026 . We took quick and decisive action when trade policy changed in the second quarter of this year .
Speaker #6: As a result of those actions and the timing shift , we now expect to more than offset the 10 million impact in 2025 on an annualized basis , we estimate the unmitigated impact from tariffs to be approximately $65 million , representing an incremental $55 million impact on 2026 .
Speaker #6: We're encouraged by the progress we've made in navigating these cost headwinds and remain focused on delivering gross margin within our aspirational value creation framework of 45 to 47% .
Speaker #6: While we are not providing formal guidance for 2026 at this time , based on what we know today , we expect gross margin to be between the lower end and midpoint of our aspirational range next year .
Speaker #6: As we work to offset the tariff related headwinds over time . Turning to our outlook for fiscal year 2025 , revenue is expected to be in the range of 1.855 to $1.87 billion , an increase of approximately 6.4% at the midpoint and 5.6% on a constant currency basis , compared to 2024 .
Speaker #6: Ongoing business . The impact of the 53rd week in fiscal 2025 is expected to provide a 60 basis point benefit to revenue growth at the midpoint of the range .
Speaker #6: We expect active group revenue to grow low double digits on a constant currency basis , fueled by the momentum we've built in our two largest brands , Merrill and Saucony .
Speaker #6: New products are resonating with consumers . Our key city strategy is driving focused international growth , and we're seeing continued success in expanding our lifestyle offerings .
Speaker #6: We expect the workgroup revenue to decline . High single digits on a constant currency basis . As Chris shared , we haven't made the progress we expected in workgroup .
Speaker #6: While we're encouraged by recent steps in product innovation and marketing , the path to stronger , more consistent growth is taking longer than originally anticipated .
Speaker #6: We're excited to have Justin joined the team and we remain focused on improving execution across the core pillars of our strategy gross margin is expected to be approximately 47.1% at the midpoint of the range , up 280 basis points compared to the prior year .
Speaker #6: The majority of the improvement is driven by product cost savings . A healthier mix of full price sales , and a timing benefit from our tariff mitigation efforts , net of incremental tariff costs , reflecting the pace of our actions relative to the phasing of the cost increases .
Speaker #6: Adjusted operating margin is expected to be approximately 8.9% at the midpoint of the guidance range , up 160 basis points from the prior year .
Speaker #6: The year over year improvement reflects strategic reinvestment of a portion of gross margin gains to support our brand building model , including marketing talent and key capabilities , interest and other expenses are projected to be approximately $27 million , down from 39,000,000 in 2024 .
Speaker #6: Due to the reduction in net debt , the effective tax rate is projected to be approximately 16% . As a result , adjusted diluted earnings per share is expected to be in the range of $1.29 to $1.34 , including a two cent foreign currency benefit versus prior year at the midpoint .
Speaker #6: This represents constant currency growth of 50% compared to last year . Operating free cash flow is expected in the range of 85 to $95 million , with approximately $25 million of capital expenditures moving to our fourth quarter guidance , revenue is expected to be in the range of 498 to $513 million a year over year increase of approximately 2.2% at the midpoint and 0.5% on a constant currency basis .
Speaker #6: At the midpoint of the range . In constant currency basis , we anticipate the active group revenue to grow high single digits and work group revenue to decline by low double digits compared to the prior year .
Speaker #6: Gross margin in the fourth quarter is expected to be approximately 46.3% , an increase of 270 basis points compared to last year . A portion of the improvement reflects a timing benefit from our tariff mitigation efforts , net of incremental tariff costs .
Speaker #6: Adjusted operating margin is expected to be approximately 10.5% . An increase of 60 basis points compared to last year . As a result , adjusted diluted earnings per share for the fourth quarter is expected to be in the range of 39 to $0.44 , compared to $0.40 in the prior year to summarize , we're encouraged by our third quarter and year to date 2025 performance , as well as the expected continued momentum in the active group , which reflects the strength of our strategy and the discipline of our execution .
Speaker #6: At the same time , we recognize there's more work to do . We remain focused on driving consistency across the portfolio , sharpening our operational rigor and continuing to invest in areas that will fuel long term growth .
Speaker #6: We're staying responsive and resilient as we manage through a dynamic macro backdrop , including evolving consumer environment and tariff related margin pressures . With that , let me hand the call back to Chris before we open it up for questions .
Speaker #5: Thanks , Darren . The company has made significant strides in becoming a builder of great global brands over the course of the past two years .
Speaker #5: We're squarely focused on our consumers . We're investing in our brands to enhance product innovation and elevated marketing . And critically , we're prioritizing responsible brand management in the marketplace .
Speaker #5: Focus on consistent brand experiences , thoughtful distribution decisions , reduced promotional activity , rigorous brand protection , and driving sell through . We believe Wolverine Worldwide is well positioned in the global marketplace and well positioned to navigate the dynamic and uncertain macro environment we're executing our brand , building playbook with pace and urgency , all focused on making every day better for our consumers , our teams , our communities , and our shareholders .
Speaker #5: With that , thank you to all of you for taking the time to be with us this morning . And we're happy to take your questions .
Speaker #5: Operator .
Speaker #3: Thanks , Chris . And at this time , I would like to remind everyone , in order to ask a question , press star and the number one on your telephone keypad .
Speaker #3: Once again , star one , in the interest of time , we ask that you please limit yourself to one primary question . Then , if you have additional questions , you can rejoin the queue .
Speaker #3: Thanks in advance . And we will pause just a moment to compile the Q&A roster . All right . Looks like our first question today comes from the line of Peter McGoldrick with Stifel .
Speaker #3: Peter , please go ahead .
Speaker #7: Hi there . Thanks for taking my question . I was curious on the Saucony opportunity within the 25% constant currency growth , can you help parse the contribution from new distribution and like for like growth ?
Speaker #5: Yeah . Thanks , Peter . We're really pleased with Saucony performance in the quarter . And certainly the performance year to date . We describe it really as broad based categories and channels and regions , which were encouraged by , I think if we had to put a number on the new distribution contribution for the quarter , about a third .
Speaker #7: Okay , that's really helpful . And then as we think of the split between lifestyle and performance , I was curious if you could help us think about how that splits within your footwear categories .
Speaker #7: And then as you plan the business going forward , how should we think of the balance between lifestyle footwear , everyday running and then the high performance running footwear ?
Speaker #5: Yeah , great question . I think you're hitting on something that was really important to us as we began to build a new strategy for Saucony several years ago , and thinking about both the elite performance one run segment , the more casual , everyday lifestyle runner , and then certainly the lifestyle piece .
Speaker #5: And I think that reset of strategy has really helped us gain traction . And certainly helped propel Saucony forward for lifestyle piece is growing faster than the performance piece , but performance is also growing and we're gaining share in both lifestyle accounts as well as the critical run specialty channels .
Speaker #5: So I'd say that we are encouraged that growth is growth is coming from both parts . Certainly our new entry into lifestyle coming off of a smaller base is helping to accentuate those year over year gains .
Speaker #3: All right . Thank you for the question , Peter . And our next question comes from the line and our next question comes from the line of Mauricio Serna with UBS financial .
Speaker #3: Mauricio , please go ahead .
Speaker #8: Great . Good morning and thanks for taking my questions . Maybe just on Saucony to elaborate . You know , it seems like you've had a pretty good success with the expansion in lifestyle .
Speaker #8: I think you had alluded to 1300 doors for fall 25 . Any thoughts on where do you see that door count going into spring 26 ?
Speaker #5: Yeah . Good question . And certainly we've been encouraged by by the receptive to the moves we've made in Saucony . And certainly by that door expansion , we have open doors in Saucony Lifestyle .
Speaker #5: We've talked about that . We still believe that we're in less than a quarter of the full door potential . And I would say that we're sort of maniacally looking at sell through .
Speaker #5: One of the things that we're committed to is responsible brand management , and we want to make sure that where we open new distribution , where we go put ideas , we're really moving towards a pull model versus a push model .
Speaker #5: And so as we open new doors , we said early on that this would be a test and and I would say that our doors .
Speaker #5: Some doors are overperforming . What we anticipated a lot of performing at what we what we hoped and anticipated . And frankly , some doors are underperforming and we need to react react to that change where the consumer is , learn from where we have momentum and how do we capitalize on that responsibly .
Speaker #5: At the same time , where we aren't generating the cell that we want look to pivot away from that and diagnose what the issue is .
Speaker #5: I think the doors where we are underperforming on sell through rates , and we largely attribute to low brand awareness , which is something we're working on simultaneously with the brand as we invest more in marketing dollars .
Speaker #5: So something we're keenly watching every single week . We look at sell thrus . We're staying very close to our customers learn , and our consumers and making sure that as we drive this growth for the brand , we're doing it responsibly , managing for the long term .
Speaker #3: Great . Thank you . Mauricio . And our next question comes from the line of Laurent Vasilescu with being Paribas . Lauren , please go ahead .
Speaker #9: Oh good morning . Thanks for taking my question . I just wanted to ask with regards to fourth quarter , the active high single digit growth .
Speaker #9: Can you maybe , Chris , can you unpack that a little bit more in terms of how expectations for Saucony and then and then I have a follow up with regards to for 2026 .
Speaker #9: Thank you very much .
Speaker #5: Yeah , I think for the fourth quarter , for the active group , we remain continue to be encouraged by the progress we've made in the momentum that they've generated .
Speaker #5: Saucony , we anticipate , will be a little better than Marilyn in the fourth quarter . At the same time , Saucony's comparisons are a little easier given that Merrill Merrill's comping growth from 2020 to 2024 .
Speaker #5: So . But still encouraged . Again , I think if you think about how we've talked about the business , our long term value creation model , our aspirations , this company does extraordinarily well at mid to high single digit revenue growth in the consolidated .
Speaker #5: And our goal is to get all brands working at that pace and hopefully certainly some better than that pace .
Speaker #9: Okay . Very helpful Chris . And then you know , I think in the beginning of the year was about 900 Daus . Then for the second half it was about 400 Daus .
Speaker #9: You mentioned right before that , you know , you're still under 25% penetration rate . What kind of numbers should we think about high level in terms of number of doors for for spring 2026 .
Speaker #9: And you know , and I'd love to hear more about unpacking what what you're seeing in terms of the underperforming stores , I think you mentioned brand awareness , but can you just give us a little bit more color , what you're seeing , what measures you're going to put in place for those underperforming stores ?
Speaker #9: Thank you very much .
Speaker #5: Good . Yeah . Good question Lauren , I appreciate that . We do anticipate first half of 26 the door count to be higher than the first half of 25 .
Speaker #5: And that's how we're thinking about the business . And then obviously we continue to manage really week to week with these accounts . And in the in the doors that we have not met our sell through expectations or our partners healthcare expectations , we are working to diagnose and what performed better , men's or women's .
Speaker #5: How were the assortments , how were we merchandised ? What was the consumer feedback and then trying to triangulate that with our own data , our own e-commerce metrics ?
Speaker #5: What are our files are ? What sort of demographics and zip codes do we do better with ? And I think these are things that brands are going through a growth curve like this .
Speaker #5: You know , we have to manage and we have to manage . And that is just a reality situation . The good news is , is that Saucony , we believe , is going to achieve all time record revenue and all time record profit this year .
Speaker #5: And carry that momentum into 2026 . So there's work to do . And I would say , as with any business , if you're not swinging and missing a few times , you're probably not thinking about the business critically enough .
Speaker #5: And I would say , you know , where doors that we have underperformed , that that's the thing that we can learn and then move from .
Speaker #9: Thank you very much . Best luck .
Speaker #5: Thanks , Laurent .
Speaker #3: Thank you . And our next question comes from the line of Jonathan Camp with Baird . Jonathan , please go ahead .
Speaker #10: Yeah . Hi . Good morning . Chris . If I could follow up , could you just maybe more directly talk to some of the cell thrus you're seeing on more of a near term basis ?
Speaker #10: And as you think about heading into 2026 , can you give a little more comfort or color on , you know , the indications you see for the active group into 2026 ?
Speaker #10: You know , in terms of growth potential there ? And then and then just to follow up , I appreciate the the gross margin commentary for 2026 .
Speaker #10: Should we think that you're at a near peak for margin here , or given the the timing of some of the tariff impacts , are there areas you can leverage to continue to drive operating margin expansion just at a initial level here as we look forward , given the , you know , the goal to get back to a much higher multiyear operating margins .
Speaker #5: I'll answer the first one , and I think the question really is premised on sort of expectations of Maryland , Saucony , and I would say again , and I tried to outline this in prepared remarks , you know , I would bucket our brands in different stages of evolution .
Speaker #5: And I would say that Maryland , Saucony , our two biggest brands , are moving at pace . And I would say that was where we applied a tremendous amount of effort in the early days of the turnaround to get our biggest brands moving .
Speaker #5: And I'm encouraged by that rigorous deployment of that playbook . How we've built the product pipeline , how we're working to create demand .
Speaker #5: And then , frankly , how the Wolverine World Wide Inc Wolverine Worldwide team is driving the business each day . I'm encouraged by we've talked about market share gains , you know , talking to gain share in the run .
Speaker #5: Specialty channel has gained share in lifestyle . I think Merrill has 11 of 12 consecutive quarters of gaining share at a rate that's actually accelerating performance in lifestyle for Saucony grew in the quarter .
Speaker #5: Performance in lifestyle for Merrill grew in the quarter , and I'm encouraged by some of the work that we're doing with that new Merrill team to think about the broader outdoor lifestyle opportunity beyond the trail .
Speaker #5: So it is not certainly easy days out there . We're obviously with everyone thinking about where the consumer is , how we had a holiday , how we think about 2026 .
Speaker #5: But I think for the things that we can control with our own team , I think we've got a lot of things going in the right direction and where we do have some challenges and opportunities to do better .
Speaker #5: I think we've diagnosed those issues and we're going to quickly get after them .
Speaker #6: And Jonathan , to your that we have made to date in terms of expanding our gross margin and the full year of our guide .
Speaker #6: We're at 40 , around 47.1% for gross margin on the year . That's up 280 basis points year on year . And the primary drivers of that are what we have been talking about for some time .
Speaker #6: Of the product cost savings that we've been driving with our supply chain organization , as well as more full price sales as we're building that brand , building model across the brands and channels , we're able to get more full price sales .
Speaker #6: We're able to get the more premium price points . And so that's the primary driver , the tariff timing piece that I spoke to in the prepared remarks for the full year .
Speaker #6: That's providing 40 bips of basis points of improvement year on year . So you can see the vast majority of that 280 improvement is really the sustainable part of our business .
Speaker #6: I think in terms of the the tariffs , why is it providing a net benefit this year ? Let me explain that one a little bit .
Speaker #6: While the trade policy continues to evolve , we did start taking actions early in the year to mitigate those headwinds . In the second quarter .
Speaker #6: So for 2025, the benefit of our actions started to materialize in the third quarter. However, we aren't seeing the full impact of the higher tariffs until the fourth quarter.
Speaker #6: And even then , I would note that a lot of the inventory sold in our US channels reflects product that was imported when the incremental tariffs for most of our sourcing countries were at the 10% rate , not the current 20% .
Speaker #6: Therefore , as a result of that timing , then you can see that our mitigation actions are ahead of the incrementally cost hitting the PNL .
Speaker #6: And but like I said , the majority of that , you know , 280 on this year is really the sustainable piece . The timing piece would be that 40 basis point impact from tariffs , okay .
Speaker #10: And sorry , just to be more clear , I guess thinking about operating margin , you know , the 8.9% guide for this year , significant progress still well below your your mid-teens aspirations .
Speaker #10: So should we think that 2026 might be a step back on operating margin , or are there other areas you could drive leverage to help manage through the tariff headwinds ?
Speaker #10: Thanks again .
Speaker #11: Yes , it's it's too early to talk details on 2026 . We'll do that in February .
Speaker #6: We wanted the reason we gave the gross margins . We were just trying to put some context around how we were looking at the broader tariff impact in 26 and our plans to mitigate , and we continue to find opportunities .
Speaker #6: Look for and find opportunities to expand gross and operating margin . We're obviously going to be doing that now in the face of a larger tariff impact .
Speaker #6: But our value creation model stays intact . It's just the timing of the tariffs is what we're looking at . Offsetting . We'll have more to share on 26 in a few months .
Speaker #10: Okay . Thank you .
Speaker #3: Thanks , Jonathan . All right . Our next question comes from the line of Sam Poser with Williams trading . Sam please go ahead .
Speaker #12: Thank you for taking my question . I'd just like to dig in to Saucony a little bit more on the lifestyle side . Can you can you give us some idea of what what's the breakdown between like between sell in and sell through on the lifestyle product and then you mentioned , Chris , that , you know , you were seeing some changes between men's , women's and kids and so on .
Speaker #12: Can you give us some color on the seltzer rates , on the rates you're seeing between them and how that may be balanced ?
Speaker #12: And you know where I'm going on this ?
Speaker #5: Yeah . I mean , I think thanks , Sam . Appreciate appreciate the question . Like I said in an answer to a previous question , you know , I think I break down our performance in the early days in these lifestyle ounces .
Speaker #5: In some places , it's well outpacing what our expectations were in a lot of cases , it's in the range of what what what we need it to be .
Speaker #5: And then in some cases it's at a slower rate . And so I think for us , as we try to create a really strong pull model , manage the inventory , manage the brand , manage the marketplace really well , we'll look to to responsibly grow indoors where we've overperformed .
Speaker #5: And then frankly , we'll pull back indoors where we've underperformed . And I think that that is incumbent upon companies that want to run good brands .
Speaker #5: I think historically we may have tried to force product in and not be responsible and really focus on selling and not sell through .
Speaker #5: And we're trying to pivot to to really obsess about the sell through . Encouragingly , though , we are pleased with the progress that we've made in fairly short order .
Speaker #5: We're pleased with the growth rates . And then I'm encouraged by what I see from the product pipeline for 2026 . And then even as trends emerge and evolve with the consumer , I'm thankful that I've got a century old archive in Saucony that I can pull from in some early indications are maybe a move back to some classifications .
Speaker #5: Where Saucony has historically been very good . So we remain encouraged by the progress in lifestyle . We're watching it very closely . We talk about it every single week , and it's something that is , as I think about how we want to responsibly grow , stock in the long term , responsibly growing that lifestyle .
Speaker #5: Businesses is paramount .
Speaker #12: I really wanted to talk about the genders , though . The men , women and kids , not the lifestyle . I really wanted to get the breakdown on , you know , is men's performing better ?
Speaker #12: You know , in overall , men's are better , women's better , kids better , and so on . Because , I mean , historically .
Speaker #12: A long time ago , Saucony's been more appealing to women more than almost any other brand out there . And it seems like a lot of it may have been sort of the sell in on men's , may have been higher than it may have , should have been , and women's may have a bigger opportunity and so on .
Speaker #12: That's what I'm really that's where I'm going .
Speaker #5: That's a good question . I wasn't trying to be elusive . I totally forgot that you asked about the gender split down . So I apologize , Sam .
Speaker #5: Selling selling like we talked about men's and women's . I would say women's has performed really good , really well for us , along with kids , kids , kids has done very well for us .
Speaker #5: So we're seeing a very strong reception to to that , to the women's piece and certainly the kids piece . And interestingly enough , the way we do sizing in for the lifestyle pieces , a lot of unisex .
Speaker #5: So we're unisex numbers actually growing very high , which we are . A lot of those are buying smaller sizes for the female consumer .
Speaker #5: So I'd say we've made really nice progress with her . We just did a collaboration with Meta Girl , which we think will deepen deepen the connection to her .
Speaker #5: She's a very influential creator who we're fortunate to partner with , and I think that product sold out before launch . The day it launched .
Speaker #5: So we're very focused on her . I think it was a great opportunity with her . .
Speaker #12: And then on the men's side , I mean , it's the men's side is living up to the expectation or the women's side exceeding .
Speaker #12: That's that's where I'm going here .
Speaker #5: So I think that's a good question I think men's again in lifestyle in total we're very pleased with the progress , pleased with the sell through , pleased with the pleased about what we believe that it's doing for the brand .
Speaker #5: I think we're really happy with the pickup we've seen with her .
Speaker #12: Thanks very much . Good luck .
Speaker #13: Thank you . Sam .
Speaker #3: Thank you Sam , and our next question comes from the line of Anna Andreeva with Piper Sandler . Anna , please go ahead .
Speaker #14: Hey , thanks for taking the question . This is Noah on for Anna . So just wanted to touch on Merrill . You had mentioned that the brand was in the early stages of evolving is distribution .
Speaker #14: Should it follow the same playbook as Saucony with additional new door step up and specialty into the next year ? And then have you quantified what that new door opportunity could look like ?
Speaker #14: And then just a quick follow up on Saucony . Can you remind us what brand awareness is now versus a few years ago ?
Speaker #14: Thanks .
Speaker #5: Sure . As it relates to Merrill , I the new door expansion isn't as great for Merrill as it is for Saucony . Saucony is a very well distributed brand .
Speaker #5: For me , it's more talking about the evolution of that distribution and what are the doors . Could we possibly target , especially especially with her ?
Speaker #5: So while I do think there is door count opportunity expansion , it probably won't be at the pace which which which which we were able to do for Saucony .
Speaker #5: I think for us , the biggest opportunity in Merrill is , is moving beyond the trail , making both the trail lighter and faster , more modern at the same time .
Speaker #5: I think a much broader outdoor lifestyle opportunity for the brand specifically for her , which is why we're encouraged by the receptivity of our new product launches .
Speaker #5: The ability for us to sell the Moab Speed two , the Speed arc , and where those products are showing up are really encouraging .
Speaker #5: And I think we're equally excited about what we can do next year , especially with the low profile , with the relay and what that could mean from a fashion trend standpoint .
Speaker #5: And then certainly cold and wet weather boots , we think , is an opportunity . So I think the door count expansion for Merrill isn't as great as it was for Saucony .
Speaker #5: At the same time , I think chasing a bigger outdoor lifestyle opportunity is a giant opportunity for for Merrill . And then as it relates to awareness , we see awareness slightly up sort of quarter on quarter .
Speaker #5: We measure it twice a year . We do , we do brand health surveys . We see awareness slightly up , but importantly we see bigger movements in affinity and heat for the brand , which we're really encouraged by .
Speaker #5: So I think that really is driven by a shift in how we've chosen to invest our marketing dollars . I think we've really consciously tried to make a bigger play in upper funnel advertising and launch meaningful campaigns behind these brands to certainly raise awareness , but then obviously , it's important for us to to build strong brand affinity and importantly , brand heat .
Speaker #5: And I think specifically the places , the cohorts that we've seen , pick ups are with core runners . And then encouraging that younger consumer .
Speaker #3: Great . Thank you very much for the question . And our next question comes from the line of Mitch Kummetz with Seaport Research .
Speaker #3: Mitch , please go ahead .
Speaker #15: Yes . Thanks for taking my questions . The first one is I'm just curious , was there any any pull forward that occurred in the quarter that might explain some of the upside the over in the quarter , as well as why the fourth quarter growth rate maybe doesn't look as strong as as three .
Speaker #15: Q and then I also have a follow up .
Speaker #6: Damage . No . There was I wouldn't call it any pull forward or timing shifts in the third quarter . Relative to the fourth quarter .
Speaker #15: Okay . And then on Saucony , Chris , I think your comment around door count was that first half of 26 will be higher than the first half of 25 .
Speaker #15: You added doors in the back half of 25 . So I'm curious if if one h26 is going to be above two , age 25 , in terms of door count and then also , you know , with some of these new doors that you've opened , I would imagine that the assortment going into those new doors wasn't , you know , a full assortment .
Speaker #15: And I'm curious with the doors that you recently added , let's say for one 26 , if you think that the doors that you've added in the last 12 months will will have more product than what they had , you know , the prior year when you added those doors , hopefully that question makes sense .
Speaker #5: No , it makes perfect sense . And I think that that part of is is part of our test and learn . And how do we optimize the new doors that we've opened .
Speaker #5: And that part of it is , is where we put assortments in . How did that assortment resonate ? Men's , women's , kids ?
Speaker #5: How is it shown ? How is it presented ? Is there opportunity for for for adding , adding adding SKUs to those assortments .
Speaker #5: And that that part of the optimization work , at the same time , it's also making sure that doors where we did underperform were quickly moving past those doors and finding new , new places to grow .
Speaker #5: It's too early to call a door count . Second half of 26 versus the second half of 25 . Obviously , that those plans are still in development , and we're looking at both at a US store count as well , as well as a global door count .
Speaker #5: So just to reiterate , first half 26 stores will be an increase over first half of 25 doors . And we're still working on the back half of 26 into 27 .
Speaker #15: I guess maybe you misunderstood my question . I'm wondering if door count for first half of 26 will be above second half of 25 , and then that's it for me .
Speaker #5: No , that . Sorry . That was I , I think was embedded in our remarks . I think first half of 26 will be fewer doors than second half of 25 because we're we're working working to to rationalize that door count in places that we've underperformed , moved past those doors and go , go look for new growth opportunities .
Speaker #15: All right. Thank you.
Speaker #13: Yep .
Speaker #3: Thanks , Mitch . And we have a follow up question from Rizzio Serna . Mauricio , please go ahead .
Speaker #8: Yes . Thank you . Maybe could you elaborate on the DTC growth that you're seeing for the Saucony brand and the quarter ? How does that look ?
Speaker #8: And then on SG&A , you know , like it sounds like you're continuing to invest in , you know , demand creation and other long enablers .
Speaker #8: How should we think about that growth rate ? You know , going into 26 ? Because I think part of the algorithm is to get some leverage to get to that , you know , aspirational , aspirational mid-teens Ebit margin .
Speaker #8: Thank you .
Speaker #5: Yeah , I'll talk about the GC performance first , then hand it over to Taryn . I think just let me talk about broader DTC .
Speaker #5: In total , the quarter was generally in line with our expectations . And I think in 25 we're really trying to prioritize our DTC operations .
Speaker #5: A couple of things . First , running a brand accretive DTC business out of the stores and e-commerce sites that that that we run do do more than just just drive revenue .
Speaker #5: How do they also help build brand ? How are they positive brand experiences for our consumers ? How do they deepen emotional connections ?
Speaker #5: At the same time ? Be a profitable channel for us ? We worked hard this year to become less promotional on our e-commerce sites .
Speaker #5: In 24 . We certainly were promotional as we were working through some obsolete inventory and working to turn the organization around , and we made the choice this year to really try to become less promotional across the entire portfolio .
Speaker #5: And I'm encouraged by the progress we've made . I think in the quarter , we have 430 basis points in gross margin because because we are becoming less promotional and at the same time also drive more full price , more premium selling , and then importantly , have better and more consistent storytelling across all of our experiences .
Speaker #5: As it relates to Saucony . Saucony was a bright spot in the quarter , up mid-teens on in their e-commerce business , which which we are certainly encouraged by .
Speaker #5: And clearly brands that have managed the marketplace well have compelling product , new and fresh innovation . Those brands are winning . I also say that Sweaty Betty UK , the UK portion of that e-commerce business , was positive in the quarter two , which is really encouraging to see that brand begin to turn the corner for us .
Speaker #5: So that's how we approach the DTC business . Obviously , everyone is very focused on the few weeks remaining in the year , driving a successful holiday season , successful conclusion to 25 , and then and then carrying on to 26 .
Speaker #5: .
Speaker #6: And to your second question , Mauricio , in terms of our value creation model , the revenue growth combined with our disciplined SG&A management and cost management overall , frankly , are key to our growth algorithm .
Speaker #6: As you pointed out, I would say how I would describe it is that we're working to balance the importance of making sure that we continue to expand margins in this inflationary environment, as well as making those key strategic investments that we need to make.
Speaker #6: And this year , in 2025 , as I identified earlier , we have we've grown gross margins with sustainable solutions , and we are reinvesting a portion of those gains in those key areas .
Speaker #6: We were talking about driving that fuel for growth so that we can get that leverage in the upcoming years. Those investments are in areas like marketing.
Speaker #6: Like Chris has talked about the key cities . We've talked about the ground game , our talent and product development , as well as key processes that Chris called out as well .
Speaker #6: In terms of integrated business planning . So we've made a lot of progress as we've been trying to balance that growing margins as well as investing for the future too .
Speaker #6: Soon . As I said earlier , to talk about 2026 , but that core discipline of driving revenue growth and being disciplined with our SG&A remains true .
Speaker #16: Thank you .
Speaker #3: Thank you . And that does conclude our Q&A session today , as well as today's conference call . Thank you all for joining today .