Q2 2026 Sirius XM Holdings Inc Earnings Call
Operator 3: Greetings. Welcome to SiriusXM's Q2 2026 Earnings Call. If anyone today should require operator assistance, please press star zero from your telephone keypad. As a reminder, this conference is being recorded. It is now my pleasure to introduce Jennifer Witz, Senior Vice President of Investor Relations.
Operator: Greetings. Welcome to SiriusXM's Q2 2026 Earnings Call. If anyone today should require operator assistance, please press star zero from your telephone keypad. As a reminder, this conference is being recorded. It is now my pleasure to introduce Jennifer Witz, Senior Vice President of Investor Relations.
Speaker #1: As a reminder, this conference is being recorded. It is now my pleasure to introduce Jennifer DeGrazia, Senior Vice President of Investor Relations.
Speaker #2: Thank you, and good morning, everyone. Welcome to the Sirius XM Q2 2026 earnings call. Today's discussion will include prepared remarks from Jennifer Witz, our Chief Executive Officer, and Zach Coghlan, our Chief Financial Officer.
[SVP of Investor Relations] (SiriusXM): Thank you. Good morning, everyone. Welcome to SiriusXM's Q2 2026 Earnings Call. Today's discussion will include prepared remarks from Jennifer Witz, our Chief Executive Officer, and Zac Coughlin, our Chief Financial Officer. Following their comments, we will open the call for questions. Joining us for the Q&A portion are Scott Greenstein, our President and Chief Content Officer, and Scott Walker, our Chief Advertising Revenue Officer. I would like to remind everyone that certain statements made during the call may be forward-looking statements as the term is defined in the Private Securities Litigation Reform Act of 1995. These and all forward-looking statements are based upon management's current beliefs and expectations and necessarily depend upon assumptions, data, or methods that may be incorrect or imprecise. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially.
Jennifer DiGrazia: Thank you. Good morning, everyone. Welcome to SiriusXM's Q2 2026 Earnings Call. Today's discussion will include prepared remarks from Jennifer Witz, our Chief Executive Officer, and Zac Coughlin, our Chief Financial Officer. Following their comments, we will open the call for questions. Joining us for the Q&A portion are Scott Greenstein, our President and Chief Content Officer, and Scott Walker, our Chief Advertising Revenue Officer. I would like to remind everyone that certain statements made during the call may be forward-looking statements as the term is defined in the Private Securities Litigation Reform Act of 1995. These and all forward-looking statements are based upon management's current beliefs and expectations and necessarily depend upon assumptions, data, or methods that may be incorrect or imprecise. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially.
Speaker #2: Following their comments, we will open the call for questions. Joining us for the Q&A portion are Scott Greenstein, our President and Chief Content Officer, and Scott Walker, our Chief Advertising Revenue Officer.
Speaker #2: I would like to remind everyone that certain statements made during the call may be forward-looking statements, as the term is defined in the Private Securities Litigation Reform Act of 1995.
Speaker #2: These and all forward-looking statements are based upon management's current beliefs and expectations, and necessarily depend upon assumptions, data, or methods that may be incorrect or imprecise.
Speaker #2: Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially. For more information about those risks and uncertainties, please view Sirius XM's SEC filings and today's earnings release.
[SVP of Investor Relations] (SiriusXM): For more information about those risks and uncertainties, please view SiriusXM's SEC filings and today's earnings release. We advise listeners to not rely unduly on forward-looking statements and disclaim any intent or obligation to update them. As we begin, I'd like to remind our listeners that today's call will include discussions about both actual results and adjusted results. All discussions of adjusted operating results exclude the effects of stock-based compensation. Additionally, we have posted a supplementary earnings presentation and trending schedule on our investor relations website for your convenience. To provide an opportunity for as many analysts as possible to participate during the Q&A portion of the call, we ask that you please limit yourself to no more than two questions. With that, I'll turn the call over to Jennifer.
Jennifer DiGrazia: For more information about those risks and uncertainties, please view SiriusXM's SEC filings and today's earnings release. We advise listeners to not rely unduly on forward-looking statements and disclaim any intent or obligation to update them. As we begin, I'd like to remind our listeners that today's call will include discussions about both actual results and adjusted results. All discussions of adjusted operating results exclude the effects of stock-based compensation. Additionally, we have posted a supplementary earnings presentation and trending schedule on our investor relations website for your convenience. To provide an opportunity for as many analysts as possible to participate during the Q&A portion of the call, we ask that you please limit yourself to no more than two questions. With that, I'll turn the call over to Jennifer.
Speaker #2: We advise listeners not to rely on unduly forward-looking statements or any obligation to update them. As we begin, I'd like to remind our listeners that today's call will include discussions about both actual results and adjusted results.
Speaker #2: All discussions of adjusted operating results exclude the effects of stock-based compensation. Additionally, we have posted a supplementary earnings presentation and trending schedule on our Investor Relations website for your convenience.
Speaker #2: And to provide an opportunity for as many analysts as possible to participate during the Q&A portion of the call, we ask that you please limit yourself to no more than two questions.
Speaker #2: With that, I'll turn the call over to Jennifer.
Speaker #3: Good morning, everyone, and thank you for joining us today. As we reach the midpoint of 2026, our strategy is clear and our solid execution is delivering results.
Jennifer Witz: Good morning, everyone, and thank you for joining us today. As we reach the midpoint of 2026, our strategy is clear, our solid execution is delivering results. We remain focused on advancing the three strategic priorities we established in December 2024: strengthening our subscription business through exceptional in-car listening experiences, accelerating the growth of our advertising business, leveraging the scale of the SiriusXM portfolio to drive greater efficiency and long-term shareholder value. What gives us confidence today isn't simply the financial performance we delivered this quarter, it's that we're seeing tangible evidence our strategy is creating an even more durable business. We're building deeper subscriber relationships, expanding monetization opportunities, improving operating efficiency, and reinforcing competitive advantages that we believe will support sustainable long-term growth.
Jennifer Witz: Good morning, everyone, and thank you for joining us today. As we reach the midpoint of 2026, our strategy is clear, our solid execution is delivering results. We remain focused on advancing the three strategic priorities we established in December 2024: strengthening our subscription business through exceptional in-car listening experiences, accelerating the growth of our advertising business, leveraging the scale of the SiriusXM portfolio to drive greater efficiency and long-term shareholder value. What gives us confidence today isn't simply the financial performance we delivered this quarter, it's that we're seeing tangible evidence our strategy is creating an even more durable business. We're building deeper subscriber relationships, expanding monetization opportunities, improving operating efficiency, and reinforcing competitive advantages that we believe will support sustainable long-term growth.
Speaker #3: We remain focused on advancing the three strategic priorities we established in December 2024: strengthening our subscription business through exceptional in-car listening experiences, accelerating the growth of our advertising business, and leveraging the scale of the SIRIUS XM portfolio to drive greater efficiency and long-term shareholder value.
Speaker #3: What gives us confidence today isn't simply the financial performance we delivered this quarter—it's that we're seeing tangible evidence our strategy is creating an even more durable business.
Speaker #3: We're building deeper subscriber relationships, expanding monetization opportunities, improving operating efficiency, and reinforcing competitive advantages that we believe will support sustainable, long-term growth. In the second quarter, we returned to positive net subscriber additions, increased ARPU, and achieved the lowest churn in SiriusXM's history, supporting 1% growth in revenue.
Jennifer Witz: In Q2, we returned to positive net subscriber additions, increased ARPU, and achieved the lowest churn in SiriusXM's history, supporting 1% growth in revenue. Our continued focus on efficiency also drove further margin expansion, as a result, adjusted EBITDA grew 3%, free cash flow increased 48% year-over-year, demonstrating our ability to convert disciplined execution into stronger financial performance. Reflecting the strength of our H1 performance and our confidence in the business, we're raising our full year 2026 guidance for revenue, adjusted EBITDA, and free cash flow by $25 million each. Before Zac reviews our financial results in more detail, I'd like to highlight a few areas where we are seeing solid execution. Starting with our subscription business, we delivered our strongest Q2 subscriber performance in four years, with self-pay net additions of 22,000.
Jennifer Witz: In Q2, we returned to positive net subscriber additions, increased ARPU, and achieved the lowest churn in SiriusXM's history, supporting 1% growth in revenue. Our continued focus on efficiency also drove further margin expansion, as a result, adjusted EBITDA grew 3%, free cash flow increased 48% year-over-year, demonstrating our ability to convert disciplined execution into stronger financial performance. Reflecting the strength of our H1 performance and our confidence in the business, we're raising our full year 2026 guidance for revenue, adjusted EBITDA, and free cash flow by $25 million each. Before Zac reviews our financial results in more detail, I'd like to highlight a few areas where we are seeing solid execution. Starting with our subscription business, we delivered our strongest Q2 subscriber performance in four years, with self-pay net additions of 22,000.
Speaker #3: Our continued focus on efficiency also drove further margin expansion, and as a result, adjusted EBITDA grew 3%, and free cash flow increased 48% year over year, demonstrating our ability to convert disciplined execution into stronger financial performance.
Speaker #3: Reflecting the strength of our first-half performance and our confidence in the business, we're raising our full-year 2026 guidance for revenue, adjusted EBITDA, and free cash flow by $25 million each.
Speaker #3: Before Zach reviews our financial results in more detail, I'd like to highlight a few areas where we are seeing solid execution. Starting with our subscription business, we delivered our strongest Q2 subscriber performance in four years, with self-pay net additions of 22,000.
Speaker #3: Companion plans continuous service and extended duration automotive dealer programs all contributed meaningfully, helping offset slightly lower conversion rates. Our confidence in companion plans continues to grow, and we're thoughtfully expanding the program where we see the greatest strategic value.
Jennifer Witz: Companion plans, continuous service, and extended duration automotive dealer programs all contributed meaningfully, helping offset slightly lower conversion rates. Our confidence in companion plans continues to grow, we're thoughtfully expanding the program where we see the greatest strategic value. It's strengthening retention, customer satisfaction, and revenue while incremental customer relationships continue to more than offset limited ARPU dilution and modest cannibalization. At the same time, we're becoming more disciplined in promotional acquisition, reducing discounting to improve subscriber quality and strengthen long-term economics. While these actions may temper near-term net additions, they position us to generate higher lifetime value and more durable growth. Looking to the H2 of the year, subscriber trends will reflect a different seasonal pattern than investors have historically seen. Beginning in Q4, the year-over-year benefit from continuous service will begin to normalize as we anniversary its rollout, resulting in more challenging retention comparisons.
Jennifer Witz: Companion plans, continuous service, and extended duration automotive dealer programs all contributed meaningfully, helping offset slightly lower conversion rates. Our confidence in companion plans continues to grow, we're thoughtfully expanding the program where we see the greatest strategic value. It's strengthening retention, customer satisfaction, and revenue while incremental customer relationships continue to more than offset limited ARPU dilution and modest cannibalization. At the same time, we're becoming more disciplined in promotional acquisition, reducing discounting to improve subscriber quality and strengthen long-term economics. While these actions may temper near-term net additions, they position us to generate higher lifetime value and more durable growth. Looking to the H2 of the year, subscriber trends will reflect a different seasonal pattern than investors have historically seen. Beginning in Q4, the year-over-year benefit from continuous service will begin to normalize as we anniversary its rollout, resulting in more challenging retention comparisons.
Speaker #3: It's strengthening retention, customer satisfaction, and revenue while incremental customer relationships continue to more than offset limited ARPU dilution and modest cannibalization. At the same time, we're becoming more disciplined in promotional acquisition, reducing discounting to improve subscriber quality and strengthen long-term economics.
Speaker #3: While these actions may temper near-term net additions, they position us to generate higher lifetime value and more durable growth. Looking to the second half of the year, subscriber trends will reflect a different seasonal pattern than investors have historically seen.
Speaker #3: Beginning in the fourth quarter, the year-over-year benefit from continuous service will begin to normalize as we anniversary its rollout, resulting in more challenging retention comparisons.
Speaker #3: Combined with our disciplined acquisition strategy, we continue to expect modestly lower full-year self-pay net additions. The benefits of this approach are already evident. Continuous service helped drive self-pay churn to approximately 1.4% during the quarter, while underlying churn also improved year over year independent of this initiative, driven by lower vehicle-related and non-pay churn.
Jennifer Witz: Combined with our disciplined acquisition strategy, we continue to expect modestly lower full-year self-pay net additions. The benefits of this approach are already evident. Continuous service helped drive self-pay churn to approximately 1.4% during the quarter, while underlying churn also improved year-over-year independent of this initiative, driven by lower vehicle-related and non-pay churn. Combined with continued ARPU growth, these results demonstrate we're building a more resilient subscription business with pricing durability and higher long-term customer value. We remain focused on broadening how customers experience SiriusXM, connecting them with more of the music, sports, news, talk, and entertainment that matters most to them across more devices, more listening moments, and more members of their household to deliver a more personalized, engaging experience that strengthens retention and becomes increasingly essential over time.
Jennifer Witz: Combined with our disciplined acquisition strategy, we continue to expect modestly lower full-year self-pay net additions. The benefits of this approach are already evident. Continuous service helped drive self-pay churn to approximately 1.4% during the quarter, while underlying churn also improved year-over-year independent of this initiative, driven by lower vehicle-related and non-pay churn. Combined with continued ARPU growth, these results demonstrate we're building a more resilient subscription business with pricing durability and higher long-term customer value. We remain focused on broadening how customers experience SiriusXM, connecting them with more of the music, sports, news, talk, and entertainment that matters most to them across more devices, more listening moments, and more members of their household to deliver a more personalized, engaging experience that strengthens retention and becomes increasingly essential over time.
Speaker #3: Combined with continued ARPU growth, these results demonstrate we're building a more resilient subscription business with pricing durability and higher long-term customer value. We remain focused on broadening how customers experience SiriusXM.
Speaker #3: Connecting them with more of the music, sports, news, talk, and entertainment that matters most to them across more devices, more listening moments, and more members of their household, to deliver a more personalized, engaging experience that strengthens retention and becomes increasingly essential over time.
Speaker #3: Exclusive content and unforgettable live experiences have always set SIRIUS XM apart. And in the second quarter, we continue to build on that advantage. Every new channel, artist performance, live event, and creator collaboration advances our vision for the future of audio, making SIRIUS XM a home for fandom.
Jennifer Witz: Exclusive content and unforgettable live experiences have always set SiriusXM apart, and in Q2, we continued to build on that advantage. Every new channel, artist performance, live event, and creator collaboration advances our vision for the future of audio, making SiriusXM a home for fandom. In Q2, we expanded our Artist First programming with new full-time channels from Morgan Wallen and Green Day, alongside limited-run offerings including the Eagles, U2, and Miles Davis Radio. We also continued bringing fans closer to the artists they love through one-of-a-kind SiriusXM-only events, including performances by Kenny Chesney, Hilary Duff, The Black Crowes, and Whiskey Myers, a live SmartLess taping, and a special FIFA World Cup performance by Carlos Vives.
Jennifer Witz: Exclusive content and unforgettable live experiences have always set SiriusXM apart, and in Q2, we continued to build on that advantage. Every new channel, artist performance, live event, and creator collaboration advances our vision for the future of audio, making SiriusXM a home for fandom. In Q2, we expanded our Artist First programming with new full-time channels from Morgan Wallen and Green Day, alongside limited-run offerings including the Eagles, U2, and Miles Davis Radio. We also continued bringing fans closer to the artists they love through one-of-a-kind SiriusXM-only events, including performances by Kenny Chesney, Hilary Duff, The Black Crowes, and Whiskey Myers, a live SmartLess taping, and a special FIFA World Cup performance by Carlos Vives.
Speaker #3: In Q2, we expanded our artist-first programming with new full-time channels from Morgan Wallen and Green Day, alongside limited-run offerings including the Eagles, U2, and Miles Davis Radio.
Speaker #3: We also continued bringing fans closer to the artists they love through one-of-a-kind SIRIUS XM-only events, including performances by Kenny Chesney, Hilary Duff, The Black Crows, and Whiskey Meyers, a live smart list taping, and a special FIFA World Cup performance by Carlos Vives.
Speaker #3: Our front-row series complemented these experiences by bringing audiences closer to the biggest moments in entertainment, with special conversations featuring the cast of The Delaware's Prada 2 and Toy Story 5, along with an intimate album preview with Olivia Rodrigo on Hits 1.
Jennifer Witz: Our Front Row series complemented these experiences by bringing audiences closer to the biggest moments in entertainment, with special conversations featuring the casts of The Devil Wears Prada 2 and Toy Story 5, along with an intimate album preview with Olivia Rodrigo on Hits 1. Across news, talk, and podcasts, we're strengthening our portfolio of trusted voices and compelling storytelling. We expanded our partnership with ABC News by launching the ABC News Live and 20/20 True Crime channels while bringing This Week with George Stephanopoulos and Start Here Weekend to POTUS. We also welcomed The John Kasich Show and hosted Vice President JD Vance on The Megyn Kelly Show, underscoring our commitment to thoughtful conversations and diverse perspectives across the political spectrum.
Jennifer Witz: Our Front Row series complemented these experiences by bringing audiences closer to the biggest moments in entertainment, with special conversations featuring the casts of The Devil Wears Prada 2 and Toy Story 5, along with an intimate album preview with Olivia Rodrigo on Hits 1. Across news, talk, and podcasts, we're strengthening our portfolio of trusted voices and compelling storytelling. We expanded our partnership with ABC News by launching the ABC News Live and 20/20 True Crime channels while bringing This Week with George Stephanopoulos and Start Here Weekend to POTUS. We also welcomed The John Kasich Show and hosted Vice President JD Vance on The Megyn Kelly Show, underscoring our commitment to thoughtful conversations and diverse perspectives across the political spectrum.
Speaker #3: Across news, talk, and podcasts, we're strengthening our portfolio of trusted voices and compelling storytelling. We expanded our partnership with ABC News by launching the ABC News Live and 2020 True Crime channels, while bringing This Week with George Stephanopoulos and Start Here Weekend to POTUS.
Speaker #3: We also welcomed the John Kasich Show and hosted Vice President JD Vance on the Megyn Kelly Show. Underscoring our commitment to thoughtful conversations and diverse perspectives across the political spectrum.
Speaker #3: In podcasts, we renewed partnerships with Comedy Bang Bang and The School of Greatness, and announced "A History of the United States in 100 Objects," a landmark original series produced with BBC Studios and the award-winning team behind 99% Invisible.
Jennifer Witz: In podcasts, we renewed partnerships with Comedy Bang! Bang! and The School of Greatness and announced A History of the United States in 100 Objects, a landmark original series produced with BBC Studios and the award-winning team behind 99% Invisible. Sports remains one of SiriusXM's most significant competitive advantages and an increasingly important driver of engagement. More subscribers are tuning into sports than ever before, with sports streaming up 14% year-over-year and growing across every platform, including our expanding 360L audience. During the quarter, we delivered comprehensive coverage of the Masters, PGA Championship, U.S. Open, and every round of the NFL Draft and NBA playoffs. We extended our longstanding NASCAR partnership, welcomed Giants all-star Logan Webb to MLB Network Radio and Kelvin Beachum to SiriusXM NBA Radio, and served as the audio home of the FIFA World Cup.
Jennifer Witz: In podcasts, we renewed partnerships with Comedy Bang! Bang! and The School of Greatness and announced A History of the United States in 100 Objects, a landmark original series produced with BBC Studios and the award-winning team behind 99% Invisible. Sports remains one of SiriusXM's most significant competitive advantages and an increasingly important driver of engagement. More subscribers are tuning into sports than ever before, with sports streaming up 14% year-over-year and growing across every platform, including our expanding 360L audience. During the quarter, we delivered comprehensive coverage of the Masters, PGA Championship, U.S. Open, and every round of the NFL Draft and NBA playoffs. We extended our longstanding NASCAR partnership, welcomed Giants all-star Logan Webb to MLB Network Radio and Kelvin Beachum to SiriusXM NBA Radio, and served as the audio home of the FIFA World Cup.
Speaker #3: Sports remains one of SIRIUS XM's most significant competitive advantages, and an increasingly important driver of engagement. More subscribers are tuning in to sports than ever before, with sports streaming up 14% year over year and growing across every platform, including our expanding 360L audience.
Speaker #3: During the quarter, we delivered comprehensive coverage of the Masters, PGA Championship, U.S. Open, and every round of the NFL Draft and NBA Playoffs. We extended our long-standing NASCAR partnerships, welcomed Giants All-Star Logan Webb to MLB Network Radio, and Kenny Beecham to SiriusXM NBA Radio, and served as the audio home of the FIFA World Cup.
Speaker #3: We're also expanding our presence in one of the world's most passionate fan communities with the launch of WWE Radio. Together, these investments strengthen SiriusXM's position as the premier audio destination for sports fans.
Jennifer Witz: We're also expanding our presence in one of the world's most passionate fan communities with the launch of WWE Radio. Together, these investments strengthen SiriusXM's position as the premier audio destination for sports fans. Building on that success, yesterday, we announced Sports Pass, a new subscription designed specifically for today's always-on sports fan. It offers a simpler, more flexible way to access our industry-leading sports programming at a compelling price point, making our unmatched sports offering accessible to even more fans. We're complementing the launch with a new agreement with Audacy, adding leading local sports stations from 22 major markets across the country and giving listeners seamless access to both national coverage and the hometown voices they care about most, further strengthening the value of our sports offerings and broader subscription portfolio. Collectively, these initiatives represent far more than programming investments.
Jennifer Witz: We're also expanding our presence in one of the world's most passionate fan communities with the launch of WWE Radio. Together, these investments strengthen SiriusXM's position as the premier audio destination for sports fans. Building on that success, yesterday, we announced Sports Pass, a new subscription designed specifically for today's always-on sports fan. It offers a simpler, more flexible way to access our industry-leading sports programming at a compelling price point, making our unmatched sports offering accessible to even more fans. We're complementing the launch with a new agreement with Audacy, adding leading local sports stations from 22 major markets across the country and giving listeners seamless access to both national coverage and the hometown voices they care about most, further strengthening the value of our sports offerings and broader subscription portfolio. Collectively, these initiatives represent far more than programming investments.
Speaker #3: Building on that success, yesterday we announced SportsPass, a new subscription designed specifically for today's always-on sports fan. It offers a simpler, more flexible way to access our industry-leading sports programming at a compelling price point, making our unmatched sports offering accessible to even more fans.
Speaker #3: We're complementing the launch with a new agreement with Odyssey, adding leading local sports stations from 22 major markets across the country and giving listeners seamless access to both national coverage and the hometown voices they care about most.
Speaker #3: Further strengthening the value of our sports offerings and broader subscription portfolio. Collectively, these initiatives represent far more than programming investments. They reflect our conviction that the future of media belongs to companies that create enduring relationships with audiences.
Jennifer Witz: They reflect our conviction that the future of media belongs to companies that create enduring relationships with audiences. Our approach is built around a powerful flywheel. Exclusive access drives participation builds community deepens loyalty fuels growth creates new opportunities to deliver even more exclusive content, experiences, and access. SiriusXM is uniquely positioned to lead because we combine premium talent, passionate fan communities, immersive live events, first-party audience intelligence, and SiriusXM Media's unmatched cross-platform reach in ways few others can replicate. Ultimately, we're transforming listening into belonging. We're already seeing this strategy deliver measurable impact. This year, we'll produce more than 400 live events, generating over 2,000 hours of original programming and more than three million sweepstakes entries for free access to these events and other major artist tours.
Jennifer Witz: They reflect our conviction that the future of media belongs to companies that create enduring relationships with audiences. Our approach is built around a powerful flywheel. Exclusive access drives participation builds community deepens loyalty fuels growth creates new opportunities to deliver even more exclusive content, experiences, and access. SiriusXM is uniquely positioned to lead because we combine premium talent, passionate fan communities, immersive live events, first-party audience intelligence, and SiriusXM Media's unmatched cross-platform reach in ways few others can replicate. Ultimately, we're transforming listening into belonging. We're already seeing this strategy deliver measurable impact. This year, we'll produce more than 400 live events, generating over 2,000 hours of original programming and more than three million sweepstakes entries for free access to these events and other major artist tours.
Speaker #3: Our approach is built around a powerful flywheel, exclusive access drives participation, participation builds community, community deepens loyalty, loyalty fuels growth, and growth creates new opportunities to deliver even more exclusive content, experiences, and access.
Speaker #3: Sirius XM is uniquely positioned to lead because we combine premium talent, passionate fan communities, immersive live events, first-party audience intelligence, and Sirius XM Media's unmatched cross-platform reach in ways few others can replicate.
Speaker #3: Ultimately, we're transforming listening, into belonging. We're already seeing the strategy deliver measurable impact. This year, we'll produce more than 400 live events, generating over 2,000 hours of original programming, and more than 3 million sweepstakes entries for free access to these events and other major artist tours.
Speaker #3: 95% of those who attend our exclusive events say the experience has increased the value of their SIRIUS XM subscription, and perhaps more importantly, these experiences deepen engagement well beyond those who attend.
Jennifer Witz: 95% of those who attend our exclusive events say the experiences increase the value of their SiriusXM subscription. Perhaps more importantly, these experiences deepen engagement well beyond those who attend. That's the power of fandom, bringing listeners closer to the people and moments they love while creating a stronger, more differentiated SiriusXM. Creating deeper fan connections isn't just about the content we offer, it's also about how we deliver it. As 360L expands across nearly every major OEM lineup, we're creating a more intelligent, personalized in-car experience that makes it easier for subscribers to discover and enjoy the content they love. We're seeing meaningful adoption of these capabilities. OEM subscribers now average approximately 24 hours of listening each month, while those who also stream through the SiriusXM app engage more than twice as much.
Jennifer Witz: 95% of those who attend our exclusive events say the experiences increase the value of their SiriusXM subscription. Perhaps more importantly, these experiences deepen engagement well beyond those who attend. That's the power of fandom, bringing listeners closer to the people and moments they love while creating a stronger, more differentiated SiriusXM. Creating deeper fan connections isn't just about the content we offer, it's also about how we deliver it. As 360L expands across nearly every major OEM lineup, we're creating a more intelligent, personalized in-car experience that makes it easier for subscribers to discover and enjoy the content they love. We're seeing meaningful adoption of these capabilities. OEM subscribers now average approximately 24 hours of listening each month, while those who also stream through the SiriusXM app engage more than twice as much.
Speaker #3: That's the power of fandom—bringing listeners closer to the people and moments they love, while creating a stronger, more differentiated SiriusXM. Creating deeper fan connections isn't just about the content we offer.
Speaker #3: It's also about how we deliver it. As 360L expands across nearly every major OEM lineup, we're creating a more intelligent, personalized, in-car car experience that makes it easier for subscribers to discover and enjoy the content they love.
Speaker #3: We're seeing meaningful adoption of these capabilities. OEM subscribers now average approximately 24 hours of listening each month, while those who also stream through the SiriusXM app engage more than twice as much.
Speaker #3: Discovery is also accelerating, with listening through our personalized artist stations increasing 50% year over year. When you combine exclusive content, immersive experiences, and a more intelligent product, you create a subscription service that's more valuable to customers, easier to monetize, and better positioned for long-term growth.
Jennifer Witz: Discovery is also accelerating, with listening through our personalized artist stations increasing 50% year over year. When you combine exclusive content, immersive experiences, and a more intelligent product, you create a subscription service that's more valuable to customers, easier to monetize, and better positioned for long-term growth. The same strategy that's bringing fans closer to the content and creators they love is driving momentum across our advertising business, where revenue increased 5% year over year to $454 million. Our open ecosystem approach and strategic investments in advertising technology continue to cement our position as a leader in audio advertising. Partnerships with major players such as YouTube, Apple, and Amazon significantly extend our addressable reach, increasing monetization opportunities, and giving marketers access to premium inventory with the ease and targeting capabilities businesses need to invest with confidence.
Jennifer Witz: Discovery is also accelerating, with listening through our personalized artist stations increasing 50% year over year. When you combine exclusive content, immersive experiences, and a more intelligent product, you create a subscription service that's more valuable to customers, easier to monetize, and better positioned for long-term growth. The same strategy that's bringing fans closer to the content and creators they love is driving momentum across our advertising business, where revenue increased 5% year over year to $454 million. Our open ecosystem approach and strategic investments in advertising technology continue to cement our position as a leader in audio advertising. Partnerships with major players such as YouTube, Apple, and Amazon significantly extend our addressable reach, increasing monetization opportunities, and giving marketers access to premium inventory with the ease and targeting capabilities businesses need to invest with confidence.
Speaker #3: The same strategy that's bringing fans closer to the content and creators they love is driving momentum across our advertising business, where revenue increased 5% year over year to $454 million.
Speaker #3: Our open ecosystem approach and strategic investments in advertising technology continue to cement our position as a leader in audio advertising. Partnerships with major players such as YouTube, Apple, and Amazon significantly extend our addressable reach, increase monetization opportunities, and give marketers access to premium inventory with the ease and targeting capabilities businesses need to invest with confidence.
Speaker #3: At the same time, our differentiated portfolio of podcast, sports, and live talk programming continues to drive demand. Podcasting revenue grew 30% year over year, driven by rising CPMs, increased sell-through, and an ongoing appetite for our culture-defining content.
Jennifer Witz: At the same time, our differentiated portfolio of podcast, sports, and live talk programming continues to drive demand. Podcasting revenue grew 30% year over year, driven by rising CPMs, increased sell-through, and an ongoing appetite for our culture-defining content. During the FIFA World Cup, for example, we leveraged our coverage across satellite, streaming, and podcasts to create bespoke sponsorship packages for major brands, including Bank of America, Lowe's, Verizon, Xfinity, and McDonald's, demonstrating how our premium audio lineup and cross-platform capabilities create value for both content partners and advertisers. Finally, the successful launch of SXM-11 at the end of June advanced our next-generation satellite fleet and reinforced the long-term resilience of our network. Investments like these ensure we continue delivering the premium, reliable in-car experience that remains a key competitive advantage for SiriusXM.
Jennifer Witz: At the same time, our differentiated portfolio of podcast, sports, and live talk programming continues to drive demand. Podcasting revenue grew 30% year over year, driven by rising CPMs, increased sell-through, and an ongoing appetite for our culture-defining content. During the FIFA World Cup, for example, we leveraged our coverage across satellite, streaming, and podcasts to create bespoke sponsorship packages for major brands, including Bank of America, Lowe's, Verizon, Xfinity, and McDonald's, demonstrating how our premium audio lineup and cross-platform capabilities create value for both content partners and advertisers. Finally, the successful launch of SXM-11 at the end of June advanced our next-generation satellite fleet and reinforced the long-term resilience of our network. Investments like these ensure we continue delivering the premium, reliable in-car experience that remains a key competitive advantage for SiriusXM.
Speaker #3: During the FIFA World Cup, for example, we leveraged our coverage across satellite streaming and podcasts to create bespoke sponsorship packages for major brands, including Bank of America, Lowe's, Verizon, Xfinity, and McDonald's, demonstrating how our premium audio lineup and cross-platform capabilities create value for both content partners and advertisers.
Speaker #3: Finally, the successful launch of SIRIUS XM 11 at the end of June advanced our next-generation satellite fleet and reinforced the long-term resilience of our network.
Speaker #3: Investments like these ensure we continue delivering the premium, reliable, in-car experience that remains a key competitive advantage for SIRIUS XM. Taken together, these investments are creating a stronger SIRIUS XM, one with healthier subscription economics, a faster-growing advertising platform, and durable competitive advantages that position us for long-term growth.
Jennifer Witz: Taken together, these investments are creating a stronger SiriusXM, one with healthier subscription economics, a faster-growing advertising platform, and durable competitive advantages that position us for long-term growth. We're encouraged by our execution, confident in our strategy, and focused on creating sustainable long-term value for our listeners, partners, and shareholders. Before I turn the call over to Zac for more detail on our financial results, I'd like to acknowledge that we announced this morning that Wayne Thorsen has decided to leave the company. We appreciate Wayne's many contributions to SiriusXM and thank him for his service. We wish him all the best in his future endeavors.
Jennifer Witz: Taken together, these investments are creating a stronger SiriusXM, one with healthier subscription economics, a faster-growing advertising platform, and durable competitive advantages that position us for long-term growth. We're encouraged by our execution, confident in our strategy, and focused on creating sustainable long-term value for our listeners, partners, and shareholders. Before I turn the call over to Zac for more detail on our financial results, I'd like to acknowledge that we announced this morning that Wayne Thorsen has decided to leave the company. We appreciate Wayne's many contributions to SiriusXM and thank him for his service. We wish him all the best in his future endeavors.
Speaker #3: We're encouraged by our execution, confident in our strategy, and focused on creating sustainable long-term value for our listeners, partners, and shareholders. Before I turn the call over to Zach for more detail on our financial results, I'd like to acknowledge that we announced this morning that Wayne Thornton has decided to leave the company.
Speaker #3: We appreciate Wayne's many contributions to SIRIUS XM, and thank him for his service. We wish him all the best in his future endeavors.
Speaker #1: Thanks, Jennifer, and thank you, everyone, for joining us today. Our first half results reflect disciplined execution and reinforced three key themes. First, we delivered revenue growth, supported by the durability of our subscription business, and momentum across advertising.
Zac Coughlin: Thanks, Jennifer, and thank you, everyone, for joining us today. Our H1 results reflect disciplined execution and reinforce three key themes. First, we delivered revenue growth supported by the durability of our subscription business and momentum across advertising. Second, we expanded margins through disciplined cost management while continuing to invest in our strategic priorities. Third, we translated that performance into higher earnings and strong free cash flow. Turning to the quarter, consolidated revenue increased 1% year over year to nearly $2.2 billion. Subscription revenue grew 1% to $1.6 billion, reflecting the benefit of our February pricing actions and the resilience of our subscription business. Advertising revenue increased 5% to $454 million, driven by the continued momentum in podcasting, programmatic advertising, and technology fees, underscoring the strength and diversification of our advertising platform. That momentum also translated into higher profitability.
Zac Coughlin: Thanks, Jennifer, and thank you, everyone, for joining us today. Our H1 results reflect disciplined execution and reinforce three key themes. First, we delivered revenue growth supported by the durability of our subscription business and momentum across advertising. Second, we expanded margins through disciplined cost management while continuing to invest in our strategic priorities. Third, we translated that performance into higher earnings and strong free cash flow. Turning to the quarter, consolidated revenue increased 1% year over year to nearly $2.2 billion. Subscription revenue grew 1% to $1.6 billion, reflecting the benefit of our February pricing actions and the resilience of our subscription business. Advertising revenue increased 5% to $454 million, driven by the continued momentum in podcasting, programmatic advertising, and technology fees, underscoring the strength and diversification of our advertising platform. That momentum also translated into higher profitability.
Speaker #1: Second, we expanded margins through disciplined cost management, while continuing to invest in our strategic priorities. And third, we translated that performance into higher earnings and strong free cash flow.
Speaker #1: Turning to the quarter, consolidated revenue increased 1% year over year to nearly $2.2 billion. Subscription revenue grew 1% to $1.6 billion, reflecting the benefit of our February pricing actions and the resilience of our subscription business.
Speaker #1: And advertising revenue increased 5% to $454 million, driven by the continued momentum in podcasting, programmatic advertising, and technology fees, underscoring the strength and diversification of our advertising platform.
Speaker #1: That momentum also translated into higher profitability, adjusted EBITDA increased 3% to $691 million, with margins expanding 1 percentage point to 32%. Higher subscription and advertising revenue, combined with disciplined expense management, more than offset increased sales and marketing investment, supporting the continued growth of our advertising business.
Zac Coughlin: Adjusted EBITDA increased 3% to $691 million, with margins expanding 1 percentage point to 32%. Higher subscription and advertising revenue, combined with disciplined expense management, more than offset increased sales and marketing investment supporting the continued growth of our advertising business. Our cost transformation initiatives also continue to progress as planned. Year to date, we've captured $74 million toward our target of delivering an incremental $100 million in gross cost savings this year, including $48 million in operating expense savings and $26 million in CapEx savings. Higher revenue, expanding margins, and disciplined expense management also produced strong earnings and cash flow. Net income increased 17% to $239 million, while diluted earnings per share grew 23% to $0.70, and free cash flow increased 48% to $593 million, driven by higher adjusted EBITDA, lower cash taxes, as well as favorable timing of vendor payments and capital expenditures.
Zac Coughlin: Adjusted EBITDA increased 3% to $691 million, with margins expanding 1 percentage point to 32%. Higher subscription and advertising revenue, combined with disciplined expense management, more than offset increased sales and marketing investment supporting the continued growth of our advertising business. Our cost transformation initiatives also continue to progress as planned. Year to date, we've captured $74 million toward our target of delivering an incremental $100 million in gross cost savings this year, including $48 million in operating expense savings and $26 million in CapEx savings. Higher revenue, expanding margins, and disciplined expense management also produced strong earnings and cash flow. Net income increased 17% to $239 million, while diluted earnings per share grew 23% to $0.70, and free cash flow increased 48% to $593 million, driven by higher adjusted EBITDA, lower cash taxes, as well as favorable timing of vendor payments and capital expenditures.
Speaker #1: Our cost transformation initiatives also continued to progress as planned. Year to date, we've captured $74 million toward our target of delivering an incremental $100 million in gross cost savings this year, including $48 million in operating expense savings and $26 million in CapEx savings.
Speaker #1: Higher revenue, expanding margins, and disciplined expense management also produced strong earnings and cash flow. Net income increased 17% to $239 million, while diluted earnings per share grew 23% to $0.70.
Speaker #1: And free cash flow increased 48% to $593 million, driven by higher adjusted EBITDA, lower cash taxes, as well as favorable timing of vendor payments and capital expenditures.
Speaker #1: Turning to our segment results, SiriusXM revenue was $1.6 billion, slightly higher than the prior-year period. SiriusXM subscriber revenue increased 1% to $1.5 billion, reflecting a 1% increase in RPU to $15.32, following our February pricing actions.
Zac Coughlin: Turning to our segment results, SiriusXM revenue was $1.6 billion, slightly higher than the prior year period. SiriusXM subscriber revenue increased 1% to $1.5 billion, reflecting a 1% increase in ARPU to $15.32 following our February pricing actions. SiriusXM advertising segment revenue grew 8% to $41 million, supported by robust demand across sports programming, particularly around the FIFA World Cup 2026. More than 6% of both self-pay and trial streaming listeners tuned into World Cup coverage during the tournament, with the championship match attracting 11% of all streaming listeners. Equipment revenue declined 22% year over year to $36 million, reflecting higher memory costs associated with our hardware modules. While this continues to pressure equipment revenue and margins, it reflects a broader semiconductor market dynamic rather than anything specific to SiriusXM. Despite that headwind, SiriusXM gross profit increased 2% to $981 million, with gross margin expanding one percentage point to 61%.
Zac Coughlin: Turning to our segment results, SiriusXM revenue was $1.6 billion, slightly higher than the prior year period. SiriusXM subscriber revenue increased 1% to $1.5 billion, reflecting a 1% increase in ARPU to $15.32 following our February pricing actions. SiriusXM advertising segment revenue grew 8% to $41 million, supported by robust demand across sports programming, particularly around the FIFA World Cup 2026. More than 6% of both self-pay and trial streaming listeners tuned into World Cup coverage during the tournament, with the championship match attracting 11% of all streaming listeners. Equipment revenue declined 22% year over year to $36 million, reflecting higher memory costs associated with our hardware modules. While this continues to pressure equipment revenue and margins, it reflects a broader semiconductor market dynamic rather than anything specific to SiriusXM. Despite that headwind, SiriusXM gross profit increased 2% to $981 million, with gross margin expanding one percentage point to 61%.
Speaker #1: Sirius XM advertising segment revenue grew 8% to $41 million, supported by robust demand across sports programming, particularly around the FIFA World Cup 2026. More than 6% of both self-pay and trial streaming listeners tuned into World Cup coverage during the tournament, with the championship match attracting 11% of all streaming listeners.
Speaker #1: Equipment revenue declined 22% year over year to $36 million, reflecting higher memory costs associated with our hardware modules. While this continues to pressure equipment revenue and margins, it reflects a broader semiconductor market dynamic rather than anything specific to SIRIUS XM.
Speaker #1: Despite that headwind, SIRIUS XM gross profit increased 2% to $981 million, with gross margin expanding 1 percentage point to $0.61. Turning to subscriber trends, we delivered our strongest second-quarter subscriber performance in four years.
Zac Coughlin: Turning to subscriber trends, we delivered our strongest Q2 subscriber performance in four years. Self-pay net additions totaled 22,000, an improvement of 90,000 from the prior year period. Companion plans contributed 123,000 incremental self-pay net additions, while continuous service and expanded dealer programs helped offset slightly lower conversion rates. Our confidence in companion plans continues to grow. More than 80% of users say the offering increases the value of their subscription, and more than three-quarters say it makes them more likely to remain subscribers. Combined with the continued benefits of our continuous service initiative, these efforts help drive self-pay churn to approximately 1.4%, the lowest level in our history. As Jennifer discussed, our subscriber outlook remains unchanged. We continue to expect modestly lower full-year self-pay net additions than last year as we anniversary the rollout of continuous service and continue to reduce promotional acquisition offers and discounting.
Zac Coughlin: Turning to subscriber trends, we delivered our strongest Q2 subscriber performance in four years. Self-pay net additions totaled 22,000, an improvement of 90,000 from the prior year period. Companion plans contributed 123,000 incremental self-pay net additions, while continuous service and expanded dealer programs helped offset slightly lower conversion rates. Our confidence in companion plans continues to grow. More than 80% of users say the offering increases the value of their subscription, and more than three-quarters say it makes them more likely to remain subscribers. Combined with the continued benefits of our continuous service initiative, these efforts help drive self-pay churn to approximately 1.4%, the lowest level in our history. As Jennifer discussed, our subscriber outlook remains unchanged. We continue to expect modestly lower full-year self-pay net additions than last year as we anniversary the rollout of continuous service and continue to reduce promotional acquisition offers and discounting.
Speaker #1: Self-pay net additions totaled 22,000, an improvement of 90,000 from the prior-year period. Companion plans contributed 123,000 incremental self-pay net additions, while continuous service and expanded dealer programs helped offset slightly lower conversion rates.
Speaker #1: Our confidence in companion plans continues to grow. More than 80% of users say the offering increases the value of their subscription, and more than three-quarters say it makes them more likely to remain subscribers.
Speaker #1: Combined with the continued benefits of our continuous service initiative, these efforts help drive self-pay churn to approximately 1.4%, the lowest level in our history.
Speaker #1: As Jennifer discussed, our subscriber outlook remains unchanged. We continue to expect modestly lower four-year self-pay net additions than last year, as we anniversary the rollout of continuous service and continue to reduce promotional acquisition offers and discounting.
Speaker #1: While these actions will moderate reported net additions, they support our strategy of improving subscriber quality increasing lifetime value, and building a stronger, more durable subscription business.
Zac Coughlin: While these actions will moderate reported net additions, they support our strategy of improving subscriber quality, increasing lifetime value, and building a stronger, more durable subscription business. Turning to Pandora and Off Platform, we delivered another quarter of strong, profitable growth. Segment revenue increased 4% to $543 million, while advertising revenue grew 5% to $413 million, driven by approximately 30% growth in podcasting, 29% growth in programmatic advertising, and 20% growth in technology fees, partially offset by softer streaming music advertising. That momentum reflects the continued strength of our advertising platform and the investments we're making to expand its reach and capabilities. Our Amazon demand side platform integration is making our premium podcast inventory more accessible to advertisers, while more broadly, we're increasingly seeing advertisers buy across multiple platforms, underscoring the value of our integrated advertising offering and our ability to deliver scaled cross-platform campaigns.
Zac Coughlin: While these actions will moderate reported net additions, they support our strategy of improving subscriber quality, increasing lifetime value, and building a stronger, more durable subscription business. Turning to Pandora and Off Platform, we delivered another quarter of strong, profitable growth. Segment revenue increased 4% to $543 million, while advertising revenue grew 5% to $413 million, driven by approximately 30% growth in podcasting, 29% growth in programmatic advertising, and 20% growth in technology fees, partially offset by softer streaming music advertising. That momentum reflects the continued strength of our advertising platform and the investments we're making to expand its reach and capabilities. Our Amazon demand side platform integration is making our premium podcast inventory more accessible to advertisers, while more broadly, we're increasingly seeing advertisers buy across multiple platforms, underscoring the value of our integrated advertising offering and our ability to deliver scaled cross-platform campaigns.
Speaker #1: Turning to Pandora and off-platform, we delivered another quarter of strong, profitable growth. Segment revenue increased 4% to $543 million, while advertising revenue grew 5% to $413 million.
Speaker #1: Driven by approximately 30% growth in podcasting, 29% growth in programmatic advertising, and 20% growth in technology fees, partially offset by softer streaming music advertising.
Speaker #1: That momentum reflects the continued strength of our advertising platform and the investments we're making to expand its reach and capabilities. Our Amazon demand-side platform integration is making our premium podcast inventory more accessible to advertisers, while, more broadly, we're increasingly seeing advertisers buy across multiple platforms—underscoring the value of our integrated advertising offering and our ability to deliver scaled, cross-platform campaigns.
Speaker #1: Looking ahead, we expect to begin the broader commercialization of YouTube audio later this year. Early advertiser demand and live campaigns are helping us enhance measurement, refine execution, and validate the offering ahead of a broader rollout that we believe will expand our audience deepen advertiser engagement, and create new monetization opportunities.
Zac Coughlin: Looking ahead, we expect to begin the broader commercialization of YouTube Audio later this year. Early advertiser demand and live campaigns are helping us enhance measurement, refine execution, and validate the offering ahead of a broader rollout that we believe will expand our audience, deepen advertiser engagement, and create new monetization opportunities. This continued operating momentum drove segment gross profit up 6% to $163 million, with gross margin expanding one percentage point to approximately 30%. Capital expenditures were $130 million, down from $145 million a year ago, primarily reflecting lower satellite investment as we continue to wind down our current satellite investment cycle following the successful launch of SXM-11. We continue to expect non-satellite capital expenditures of approximately $400 to $415 million this year.
Zac Coughlin: Looking ahead, we expect to begin the broader commercialization of YouTube Audio later this year. Early advertiser demand and live campaigns are helping us enhance measurement, refine execution, and validate the offering ahead of a broader rollout that we believe will expand our audience, deepen advertiser engagement, and create new monetization opportunities. This continued operating momentum drove segment gross profit up 6% to $163 million, with gross margin expanding one percentage point to approximately 30%. Capital expenditures were $130 million, down from $145 million a year ago, primarily reflecting lower satellite investment as we continue to wind down our current satellite investment cycle following the successful launch of SXM-11. We continue to expect non-satellite capital expenditures of approximately $400 to $415 million this year.
Speaker #1: This continued operating momentum drove segment gross profit up 6% to $163 million, with gross margin expanding 1 percentage point to approximately 30%. Capital expenditures were $130 million, down from $145 million a year ago, primarily reflecting lower satellite investment as we continue to wind down our current satellite investment cycle, following the successful launch of SXM 11.
Speaker #1: We continue to expect non-satellite capital expenditures of approximately $400 to $415 million this year. With the planned launch of SXM-12 next year, expected to complete our current satellite investment cycle, we anticipate capital expenditures will normalize, providing an additional tailwind to free cash flow over time.
Zac Coughlin: With the planned launch of SXM-12 next year expected to complete our current satellite investment cycle, we anticipate capital expenditures will normalize, providing an additional tailwind to free cash flow over time. Our strong cash generation continues to support a disciplined capital allocation strategy. During the quarter, we reduced total debt by $292 million, including the early repayment of our term loan while returning nearly $97 million to shareholders through dividends and share repurchases. We ended the quarter with net leverage of 3.4x adjusted EBITDA, reaching our long-term target range of low to mid 3x. Our capital allocation priorities remain consistent. We'll continue investing in the business where we see the highest long-term returns, maintain a strong balance sheet with under our leverage target, and return capital to shareholders through dividends and share repurchases.
Zac Coughlin: With the planned launch of SXM-12 next year expected to complete our current satellite investment cycle, we anticipate capital expenditures will normalize, providing an additional tailwind to free cash flow over time. Our strong cash generation continues to support a disciplined capital allocation strategy. During the quarter, we reduced total debt by $292 million, including the early repayment of our term loan while returning nearly $97 million to shareholders through dividends and share repurchases. We ended the quarter with net leverage of 3.4x adjusted EBITDA, reaching our long-term target range of low to mid 3x. Our capital allocation priorities remain consistent. We'll continue investing in the business where we see the highest long-term returns, maintain a strong balance sheet with under our leverage target, and return capital to shareholders through dividends and share repurchases.
Speaker #1: Our strong cash generation continues to support a disciplined capital allocation strategy. During the quarter, we reduced total debt by $292 million, including the early repayment of our term loan, while returning nearly $97 million to shareholders through dividends and share repurchases.
Speaker #1: We ended the quarter with net leverage of 3.4 times adjusted EBITDA, reaching our long-term target range of low to mid 3 times. Our capital allocation priorities remain consistent.
Speaker #1: We'll continue investing in the business where we see the highest long-term returns, maintain a strong balance sheet within our leverage target, and return capital to shareholders through dividends and share repurchases.
Speaker #1: We ended the quarter with approximately $996 million remaining under our existing repurchase authorization and continue to believe our shares represent an attractive long-term value.
Zac Coughlin: We ended the quarter with approximately $996 million remaining under our existing repurchase authorization, and continue to believe our shares represent an attractive long-term value. We'll also remain disciplined in evaluating opportunities to create additional shareholder value, including through our spectrum assets and other strategic opportunities. Taken together, our H1 performance gives the confidence to raise full year guidance by $25 million across revenue, adjusted EBITDA, and free cash flow. We now expect approximately $8.525 billion of revenue, $2.625 billion of adjusted EBITDA, and $1.375 billion of free cash flow for the year. This increase reflects the strength of our underlying business while continuing to absorb higher memory costs, which have increased several times this year and are partially offsetting the flow-through of our strong operating performance.
Zac Coughlin: We ended the quarter with approximately $996 million remaining under our existing repurchase authorization, and continue to believe our shares represent an attractive long-term value. We'll also remain disciplined in evaluating opportunities to create additional shareholder value, including through our spectrum assets and other strategic opportunities. Taken together, our H1 performance gives the confidence to raise full year guidance by $25 million across revenue, adjusted EBITDA, and free cash flow. We now expect approximately $8.525 billion of revenue, $2.625 billion of adjusted EBITDA, and $1.375 billion of free cash flow for the year. This increase reflects the strength of our underlying business while continuing to absorb higher memory costs, which have increased several times this year and are partially offsetting the flow-through of our strong operating performance.
Speaker #1: We'll also remain disciplined in evaluating opportunities to create additional shareholder value booting through our Spectrum assets and other strategic opportunities. Taken together, our first-half performance gives the confidence to raise four-year guidance by 25 million dollars, across revenue, adjusted EBITDA, and free cash flow.
Speaker #1: We now expect approximately 8.525 billion of revenue, 2.625 billion of adjusted EBITDA, and 1.375 billion of free cash flow for the year. This increase reflects the strength of our underlying business while continuing to absorb higher memory costs, which have increased several times this year and are partially offsetting the flow-through of our strong operating performance.
Speaker #1: The durability of our subscription business, the momentum in advertising, and the consistency of our cash generation continue to provide a strong financial foundation. We're confident in our outlook and remain focused on executing our strategy: allocating capital thoughtfully and delivering sustainable, long-term shareholder value.
Zac Coughlin: The durability of our subscription business, the momentum in advertising, and the consistency of our cash generation continue to provide a strong financial foundation. We're confident in our outlook and remain focused on executing our strategy, allocating capital thoughtfully, and delivering sustainable long-term shareholder value. With that, I'll turn it back to the operator for Q&A.
Zac Coughlin: The durability of our subscription business, the momentum in advertising, and the consistency of our cash generation continue to provide a strong financial foundation. We're confident in our outlook and remain focused on executing our strategy, allocating capital thoughtfully, and delivering sustainable long-term shareholder value. With that, I'll turn it back to the operator for Q&A.
Speaker #1: With that, I'll turn it back to the operator for Q&A.
Speaker #2: Thank you. We will now be conducting a question-and-answer session. If you would like to ask a question at this time, please press star 1 on your telephone keypad. A confirmation tone will indicate your line is in the question queue.
Operator 3: Thank you. We'll now be conducting a question and answer session. If you'd like to ask a question at this time, please press star one from your telephone keypad and a confirmation tone will indicate your line is in the question queue. You may press star two if you'd like to remove yourself from the queue. For participants using speaker equipment, it may be necessary to pick up the handset before pressing the star keys. As a reminder, to allow as many as possible to ask questions, we ask you please limit yourself to two questions. Thank you. Our first question will be coming from the line of Bryan Kraft with Deutsche Bank. Please proceed with your questions.
Operator: Thank you. We'll now be conducting a question and answer session. Thank you. Our first question will be coming from the line of Bryan Kraft with Deutsche Bank. Please proceed with your questions.
Speaker #2: Please press star two if you'd like to remove yourself from the queue. For participants using speaker equipment, it may be necessary to pick up the handset before pressing the star keys.
Speaker #2: As a reminder, to allow as many as possible to ask questions, we ask you to please limit yourself to two questions. Thank you, and our first question will be coming from the line of Brian Kraft with Deutsche Bank.
Speaker #2: Please proceed with your questions.
Speaker #3: Hi, good morning. Thank you for taking the question. I was wondering if you could comment on any progress you've made toward finding a way to monetize a portion of your spectrum portfolio, and if you have any sense for the timing of reaching an agreement with a partner, and what a partnership could look like, just given that you'll need to continue using that lower SRS band for much of the next five years.
Bryan Kraft: Hi. Good morning. Thank you for taking the question. I was wondering if you could comment on any progress you've made towards finding a way to monetize a portion of your spectrum portfolio, and if you have any sense for the timing of reaching an agreement with a partner and what a partnership could look like, just given that you'll need to continue using that lower SDARS band for much of the next 5 years. Secondly, now that you're at the leverage target, Zac, what kind of pacing could we expect for share repurchases going forward? Thank you.
Bryan Kraft: Hi. Good morning. Thank you for taking the question. I was wondering if you could comment on any progress you've made towards finding a way to monetize a portion of your spectrum portfolio, and if you have any sense for the timing of reaching an agreement with a partner and what a partnership could look like, just given that you'll need to continue using that lower SDARS band for much of the next 5 years. Secondly, now that you're at the leverage target, Zac, what kind of pacing could we expect for share repurchases going forward? Thank you.
Speaker #3: And then secondly, now that you're at the leverage target, Zach, what kind of pacing could we expect for share repurchases going forward? Thank you.
Speaker #4: Thanks, Brian. Good morning. We continue to see licensed Spectrum as an added optionality, and long-term value driver. As we've discussed in the past, we have 35 megahertz of contiguous Spectrum.
Jennifer Witz: Thanks, Bryan. Good morning. We continue to see licensed spectrum as an added optionality and long-term value driver. As we've discussed in the past, we have 35 MHz of contiguous spectrum. It serves as critical infrastructure in support of the business today, as you've noted, including supporting the delivery of our service to 35 million subscribers across the US and Canada. There's been a lot of activity in the market recently so much more attention, obviously, on the value of spectrum. It's a scarce strategic asset, and we believe it provides us with meaningful long-term optionality. The technology and regulatory landscapes continue to evolve, we are taking a methodical approach at looking at opportunities that support our current business, also preserve our flexibility and position us to deliver the highest value for shareholders. Our strategy hasn't changed here.
Jennifer Witz: Thanks, Bryan. Good morning. We continue to see licensed spectrum as an added optionality and long-term value driver. As we've discussed in the past, we have 35 MHz of contiguous spectrum. It serves as critical infrastructure in support of the business today, as you've noted, including supporting the delivery of our service to 35 million subscribers across the US and Canada. There's been a lot of activity in the market recently so much more attention, obviously, on the value of spectrum. It's a scarce strategic asset, and we believe it provides us with meaningful long-term optionality. The technology and regulatory landscapes continue to evolve, we are taking a methodical approach at looking at opportunities that support our current business, also preserve our flexibility and position us to deliver the highest value for shareholders. Our strategy hasn't changed here.
Speaker #4: It serves as critical infrastructure and support for the business today, as you've noted, including supporting the delivery of our service to 35 million subscribers across the U.S. and Canada.
Speaker #4: There's been a lot of activity in the market recently, with much more attention, obviously, on the value of spectrum. It's a scarce, strategic asset, and we believe it provides us with meaningful long-term optionality.
Speaker #4: The technology and regulatory landscapes continue to evolve, so we are taking a methodical approach at looking at opportunities that support our current business, also preserve our flexibility and position us to deliver the highest value for shareholders.
Speaker #4: So, our strategy hasn't changed here. We believe the most attractive path to value creation is through partnerships and incremental opportunities that will allow us to monetize spectrum, while preserving this flexibility going forward.
Jennifer Witz: We believe the most attractive path to value creation is through partnerships, incremental opportunities that will allow us to monetize spectrum while preserving this flexibility going forward. We've previously shared that we continue to have discussions with potential partners around a range of different opportunities.
Jennifer Witz: We believe the most attractive path to value creation is through partnerships, incremental opportunities that will allow us to monetize spectrum while preserving this flexibility going forward. We've previously shared that we continue to have discussions with potential partners around a range of different opportunities.
Speaker #4: So we've previously shared that we continue to have discussions with potential partners around a range of different opportunities.
Speaker #3: Great. Thanks for the question, Brian. Just to sort of ground everybody, we ended the second quarter with net leverage of 3.4 times, so reaching our target leverage range of low to mid-3s, as we've communicated previously.
Zac Coughlin: Great. Thanks for the question, Bryan. Just to sort of ground everybody, we ended the Q2 with net leverage of 3.4x, reaching our target leverage range of low to mid threes we've communicated previously. That's an important milestone for us as it gives us much greater flexibility in how we deploy our free cash flow. Now looking forward, our first priority remains the same as it has been, investing in the business in order to deliver strategic and financial priorities. We continue to believe this has the highest ROI. Beyond that, though, with our balance sheet now in target range, our capital allocation priorities will shift toward returning capital to shareholders through dividend and share repurchases. On the dividend side, remains an important component of our capital return framework and definitely reflects the durability of our subscription business, confidence in the outlook.
Zac Coughlin: Great. Thanks for the question, Bryan. Just to sort of ground everybody, we ended the Q2 with net leverage of 3.4x, reaching our target leverage range of low to mid threes we've communicated previously. That's an important milestone for us as it gives us much greater flexibility in how we deploy our free cash flow. Now looking forward, our first priority remains the same as it has been, investing in the business in order to deliver strategic and financial priorities. We continue to believe this has the highest ROI. Beyond that, though, with our balance sheet now in target range, our capital allocation priorities will shift toward returning capital to shareholders through dividend and share repurchases. On the dividend side, remains an important component of our capital return framework and definitely reflects the durability of our subscription business, confidence in the outlook.
Speaker #3: So, that's an important milestone for us, as it gives us much greater flexibility in how we deploy our free cash flow. Now, looking forward, our first priority remains the same as it has been: investing in the business in order to deliver on our strategic and financial priorities.
Speaker #3: We continue to believe this has the highest ROI. Beyond that, though, with our balance sheet now in target range, our capital allocation priorities will shift toward returning capital to shareholders through dividend and share repurchases.
Speaker #3: So on the dividend side, remains an important component of our capital return framework, and definitely reflects the durability of our subscription business, confidence in the outlook, but we believe our current dividend is at the right level.
Zac Coughlin: We believe our current dividend is at the right level, we therefore expect share repurchases to become an increasingly important use of excess cash flow. We'll be disciplined in our execution and opportunistic, of course, based on valuation and the market conditions, and of course, within our broader capital allocation priorities. We ended the quarter, as we said on the call, with just about $1 billion in remaining authorization, and we think our shares are attractive long-term value. I think you'll begin to see somewhat in H2 this year an increase, and then definitely the story for 2027 likely to move towards much more significant share repurchases.
Zac Coughlin: We believe our current dividend is at the right level, we therefore expect share repurchases to become an increasingly important use of excess cash flow. We'll be disciplined in our execution and opportunistic, of course, based on valuation and the market conditions, and of course, within our broader capital allocation priorities. We ended the quarter, as we said on the call, with just about $1 billion in remaining authorization, and we think our shares are attractive long-term value. I think you'll begin to see somewhat in H2 this year an increase, and then definitely the story for 2027 likely to move towards much more significant share repurchases.
Speaker #3: So we therefore expect share repurchases to become an increasingly important use of excess cash flow. We’ll be disciplined in our execution and opportunistic, of course, based on valuation and market conditions, and, of course, within our broader capital allocation priorities.
Speaker #3: So we ended the quarter as we said on the call with just about 1 billion in remaining authorization, and we think our shares are attractive long-term value.
Speaker #3: So I think you'll begin to see somewhat in the second half this year an increase, and then definitely the story for 2027 likely to move towards much more significant share repurchases.
Speaker #3: So I think just to sort of land in an ordinary course of things, we do remain opportunistic, of course, in pursuing additional value creation.
Zac Coughlin: I think just to sort of land in the ordinary course of things, we do remain opportunistic, of course, in pursuing additional value creation, whether through strategic investment, as potential spectrum opportunities, as Jennifer Witz talked about, or other initiatives. Nothing is on our radar on the moment there. I think what we're really happy about is our strong and consistent free cash flow gives us the flexibility to invest in growth while still meaningfully returning capital to shareholders now that we're inside the leverage range.
Zac Coughlin: I think just to sort of land in the ordinary course of things, we do remain opportunistic, of course, in pursuing additional value creation, whether through strategic investment, as potential spectrum opportunities, as Jennifer Witz talked about, or other initiatives. Nothing is on our radar on the moment there. I think what we're really happy about is our strong and consistent free cash flow gives us the flexibility to invest in growth while still meaningfully returning capital to shareholders now that we're inside the leverage range.
Speaker #3: Whether through strategic investment, as potential Spectrum opportunities, as Jennifer talked about, or other initiatives, but nothing is on our radar on the moment there.
Speaker #3: So I think what we're really happy about is our strong and consistent free cash flow gives us the flexibility to invest and growth while still meaningfully returning capital to shareholders now that we're inside the leverage range.
Speaker #3: Great. Thanks to you both.
Bryan Kraft: Great. Thanks to you both.
Bryan Kraft: Great. Thanks to you both.
Speaker #2: The next question is from the line of Stephen Lacik with Goldman Sachs. Please proceed with your question.
Operator 3: The next question's from the line of Stephen Laszczyk with Goldman Sachs. Please proceed with your questions.
Operator: The next question's from the line of Stephen Laszczyk with Goldman Sachs. Please proceed with your questions.
Stephen Laszczyk: Great. Thanks for taking the questions. Jennifer, Zac, on the guidance raise, I was curious if you could maybe talk a little bit more about the puts and takes for the raise this year. What are you seeing play out better than expected, either through the subscription business or the ad business? It sounds like on the expense side, there's some added expenses around technology. Just curious if you'd help us size the impact there and how we should be thinking about that into the H2.
Speaker #5: Hey, great. Thanks for taking the questions. Jennifer, Zach, on the guidance raise, I was curious if you could maybe talk a little bit more about the puts and takes for the raise this year.
Stephen Laszczyk: Great. Thanks for taking the questions. Jennifer, Zac, on the guidance raise, I was curious if you could maybe talk a little bit more about the puts and takes for the raise this year. What are you seeing play out better than expected, either through the subscription business or the ad business? It sounds like on the expense side, there's some added expenses around technology. Just curious if you'd help us size the impact there and how we should be thinking about that into the H2.
Speaker #5: What do you see playing out better than expected either through the subscription business or the ad business? And then, it sounds like on the expense side, there are some added expenses around technology.
Speaker #5: Just curious there and how we should be thinking about that into the second half.
Speaker #3: Yeah, of course. Thank you, Stephen, for the question. We're really pleased with our second quarter performance. Following what was also a very strong first quarter, so revenue growth versus last year, and importantly, growth in both Sirius XM and on the advertising side.
Zac Coughlin: Of course. Thank you, Stephen, for the question. We're really pleased with our Q2 performance following what was also a very strong Q1. Revenue growth versus last year, importantly, growth in both SiriusXM and on the advertising side. EBITDA growth, combining that revenue improvement with disciplined cost management and strong free cash flows. Cash flow up 48% versus last year in Q2. That's a really strong base. The underlying metrics are also very strong. Positive self-pay net adds we saw for the quarter, ARPU higher than last year, record low churn in our SiriusXM subscription business, on advertising strength in both sell-through and CPMs. As we look forward into the H2 of the year, we see most of those strong trends continuing, which is what's allowing us to raise our guidance for revenue, EBITDA, and cash flow.
Zac Coughlin: Of course. Thank you, Stephen, for the question. We're really pleased with our Q2 performance following what was also a very strong Q1. Revenue growth versus last year, importantly, growth in both SiriusXM and on the advertising side. EBITDA growth, combining that revenue improvement with disciplined cost management and strong free cash flows. Cash flow up 48% versus last year in Q2. That's a really strong base. The underlying metrics are also very strong. Positive self-pay net adds we saw for the quarter, ARPU higher than last year, record low churn in our SiriusXM subscription business, on advertising strength in both sell-through and CPMs. As we look forward into the H2 of the year, we see most of those strong trends continuing, which is what's allowing us to raise our guidance for revenue, EBITDA, and cash flow.
Speaker #3: EBITDA growth, combining that revenue improvement with disciplined cost management and strong free cash flows. Cash flow was up 48% versus last year in the second quarter.
Speaker #3: So that's a really strong base. The underlying metrics are also very strong. Positive self-pay net ads, we saw for the quarter, ARPU higher than last year, record low churn in our Sirius XM subscription business.
Speaker #3: And on advertising, we're seeing strength in both sell-through and CPMs. So as we look forward into the second half of the year, we expect most of those strong trends to continue, which is what's allowing us to raise our guidance for revenue, EBITDA, and cash flow.
Speaker #3: And that's despite a meaningful second-half headwind from higher memory costs. As the memory suppliers have raised prices multiple times over the last nine months, driven by that broader semiconductor market dynamic, that was a small impact in the first half, and we expect it to be more meaningful in the second half. And so, that's incorporated into the guidance and our outlook.
Zac Coughlin: That's despite a meaningful H2 headwind from higher memory costs, as the memory suppliers have raised prices multiple times over the last nine months, driven by that broader semiconductor market dynamic. That was a small impact in the H1, we expect it to be more meaningful in the H2. That's incorporated into the guidance in our outlook. Otherwise, the underlying business performance remains strong.
Zac Coughlin: That's despite a meaningful H2 headwind from higher memory costs, as the memory suppliers have raised prices multiple times over the last nine months, driven by that broader semiconductor market dynamic. That was a small impact in the H1, we expect it to be more meaningful in the H2. That's incorporated into the guidance in our outlook. Otherwise, the underlying business performance remains strong.
Speaker #3: But otherwise, the underlying business performance remains strong.
Speaker #4: And the only thing I'd add on related to subs, Stephen, is just we continue to be pleased with the performance and the strong take rate we've seen on companion subscriptions, our Continuous Service initiative, and contributions from our extended-duration auto dealership programs. I think as we look at the rest of the year, the fourth quarter has a tough comp on when we launched Continuous Service, and so we're just being cautious as we set the context for subscriber performance this year.
Jennifer Witz: The only thing I'd add on related to subs, Stephen, is just we continue to be pleased with the performance and the strong take rate we've seen on companion subscriptions, our continuous service initiative, and contributions from our extended duration auto dealership programs. As we look at the rest of the year, the Q4 has a tough comp on when we launched continuous service, we're just being cautious as we set the context for subscriber performance this year.
Jennifer Witz: The only thing I'd add on related to subs, Stephen, is just we continue to be pleased with the performance and the strong take rate we've seen on companion subscriptions, our continuous service initiative, and contributions from our extended duration auto dealership programs. As we look at the rest of the year, the Q4 has a tough comp on when we launched continuous service, we're just being cautious as we set the context for subscriber performance this year.
Speaker #5: Thanks, that's great. And then maybe just secondly, if I could ask on the YouTube inventory? It sounds like commercialization is set for later this year.
Stephen Laszczyk: Thanks. That's great. Maybe just secondly, if I could ask on the YouTube inventory, it sounds like commercialization is set for later this year. I was just curious if you could talk a little bit more about what you've learned so far after having your hands on the YouTube inventory or sort of seeing under the hood behind the YouTube inventory, and then any plans or working approaches to monetize that into the back half of the year when we could expect that to really start scaling in the financials.
Stephen Laszczyk: Thanks. That's great. Maybe just secondly, if I could ask on the YouTube inventory, it sounds like commercialization is set for later this year. I was just curious if you could talk a little bit more about what you've learned so far after having your hands on the YouTube inventory or sort of seeing under the hood behind the YouTube inventory, and then any plans or working approaches to monetize that into the back half of the year when we could expect that to really start scaling in the financials.
Speaker #5: I was just curious if you could talk a little bit more about what you've learned so far after having your hands on the YouTube inventory or sort of seen under the hood.
Speaker #5: Behind the YouTube inventory and then any plans or working approaches to monetize that into the back half of the year when we could expect that to really start scaling in the financials.
Speaker #6: So we are as you we've talked about, this is a test and learn period for us. We are in the early stages. We've literally had thousands of conversations about the YouTube opportunity with customers, and I think the early stages are really about validating this takeaway that YouTube is truly a listening opportunity.
Scott Walker: We are, as we've talked about, this is a test and learn period for us. We are in the early stages. We've literally had thousands of conversations about the YouTube opportunity with customers. I think the early stages are really about validating this takeaway that YouTube is truly a listening opportunity. This multimodal behavior where listeners are engaging in visual engagement but also listening as well. That is something that I think is a takeaway that everyone is recognizing. We're really in the early stages of product validation, understanding the measurement capabilities, and really building the commercial pipeline. We remain confident that this is a tremendous opportunity for advertisers and to bring unparalleled reach. I mean, we're now at the stage where we can claim 255 million monthly active users, 90% of the adults 13 plus.
Scott Walker: We are, as we've talked about, this is a test and learn period for us. We are in the early stages. We've literally had thousands of conversations about the YouTube opportunity with customers. I think the early stages are really about validating this takeaway that YouTube is truly a listening opportunity. This multimodal behavior where listeners are engaging in visual engagement but also listening as well. That is something that I think is a takeaway that everyone is recognizing. We're really in the early stages of product validation, understanding the measurement capabilities, and really building the commercial pipeline. We remain confident that this is a tremendous opportunity for advertisers and to bring unparalleled reach. I mean, we're now at the stage where we can claim 255 million monthly active users, 90% of the adults 13 plus.
Speaker #6: This multimodal behavior, where listeners are engaging in visual engagement but also listening as well, is something that I think is a takeaway that everyone is recognizing.
Speaker #6: And we're really in the early stages of product validation, understanding the measurement capabilities, and really building the commercial pipeline. We remain confident that this is a tremendous opportunity for advertisers and to bring unparalleled reach.
Speaker #6: I mean, we're now at the stage where we can claim 255 million monthly active users—90% of adults 13-plus—and that is something that I think is really resonating with the market. We're excited to bring this to commercial readiness later this year.
Scott Walker: That is something that I think is really resonating with the market, and we're excited to bring this to commercial readiness later this year. I would just reiterate that we are in the Q4 buying cycle right now. We are looking at this period as a test and learn phase and really excited about the opportunity to bring this in the upfront discussions that we have with advertisers and agencies as they look ahead to 2027 planning.
Scott Walker: That is something that I think is really resonating with the market, and we're excited to bring this to commercial readiness later this year. I would just reiterate that we are in the Q4 buying cycle right now. We are looking at this period as a test and learn phase and really excited about the opportunity to bring this in the upfront discussions that we have with advertisers and agencies as they look ahead to 2027 planning.
Speaker #6: I would just reiterate that we are in the Q4 buying cycle right now, so we are looking at this period as a test and learn phase, and really excited about the opportunity to bring this in the upfront discussions that we have with advertisers and agencies as they look ahead to 2027 planning.
Speaker #5: Great. Thank you both.
Stephen Laszczyk: Great. Thank you both.
Stephen Laszczyk: Great. Thank you both.
Speaker #2: Our next questions are from the line of Barton Crockett with Rosenblatt. Please proceed with your questions.
Operator 3: Our next questions are from the line of Barton Crockett with Rosenblatt. Please proceed with your questions.
Operator: Our next questions are from the line of Barton Crockett with Rosenblatt. Please proceed with your questions.
Speaker #1: Okay, great. Thanks for taking the question. I just wanted to drill a little bit more deeply into the commentary about still expecting lesser kind of subscriber additions, despite the growth that we had here in this second quarter.
Barton Crockett: Okay, great. Thanks for taking the question. I just wanted to drill a little bit more deeply into the commentary about still expecting lesser kind of subscriber additions despite the growth that we had here in this Q2. In particular, it sounds like you're expecting maybe more a headwind in the back half than maybe we were seeing before. Also, if you can kind of give us a sense of the size of the impacts of some of these things that we're coming from.
Barton Crockett: Okay, great. Thanks for taking the question. I just wanted to drill a little bit more deeply into the commentary about still expecting lesser kind of subscriber additions despite the growth that we had here in this Q2. In particular, it sounds like you're expecting maybe more a headwind in the back half than maybe we were seeing before. Also, if you can kind of give us a sense of the size of the impacts of some of these things that we're coming from.
Speaker #1: In particular, it sounds like you're expecting, kind of, maybe more of a headwind in the back half than maybe we were seeing before.
Speaker #1: I'm just wondering if that's the case. If there's been any change in kind of the pacing versus what you were expecting before. And also, if you can kind of give us a sense of the size of the impacts of some of these things that were copping from excuse me.
Jennifer Witz: Joining us for the Q2 earnings.
Barton Crockett: Excuse me. Some of the things that are impacting in terms of the continuous service and the companion, if you could size the level of impact from that on the subs, that'd be helpful.
Barton Crockett: Excuse me. Some of the things that are impacting in terms of the continuous service and the companion, if you could size the level of impact from that on the subs, that'd be helpful.
Speaker #1: Some of the things that are impacting, in terms of the continuous service and the companion, if you could size the level of impact from that on the subs, that would be helpful.
Speaker #4: Thanks, Barton. So on companion, we've provided some numbers over the last few quarters. 80,000 net ads in Q4, 124,000, I believe, on Q1, and 123,000 in Q2.
Jennifer Witz: Thanks, Barton. On Companion, we've provided some numbers over the last few quarters, 80,000 net adds in Q4, 124,000, I believe, on Q1, and 123,000 in Q2. We've been very pleased with the continued sort of solid take rates we're seeing there among our most loyal subscribers. That might slow down as some of the marketing matures there. We've mentioned that we are looking, given the metrics we're seeing around this, it's been very positive, I think, for the overall business in terms of increasing household engagement, that we are looking at opportunities to potentially expand that. We have not solidified those yet. I would expect, again, the contribution from companion to potentially decline over the course of the year.
Jennifer Witz: Thanks, Barton. On Companion, we've provided some numbers over the last few quarters, 80,000 net adds in Q4, 124,000, I believe, on Q1, and 123,000 in Q2. We've been very pleased with the continued sort of solid take rates we're seeing there among our most loyal subscribers. That might slow down as some of the marketing matures there. We've mentioned that we are looking, given the metrics we're seeing around this, it's been very positive, I think, for the overall business in terms of increasing household engagement, that we are looking at opportunities to potentially expand that. We have not solidified those yet. I would expect, again, the contribution from companion to potentially decline over the course of the year.
Speaker #4: And so we've been very pleased with the continued sort of solid take rates we're seeing there among our most loyal subscribers. And I just would expect that that might slow down as some of the marketing matures there.
Speaker #4: We've mentioned that we are looking given the sort of metrics we're seeing around this, it's been very positive, I think, for the overall business in terms of increasing household engagement, that we are looking at opportunities to potentially expand that.
Speaker #4: But we have not solidified those yet. So I would expect, again, the decline over the course of the year. And then as we've talked about with continuous service, we launched the initiative in the fourth quarter of last year, and we had a fairly meaningful contribution from that in terms of removing friction as customers move between vehicles.
Jennifer Witz: As we've talked about with continuous service, we launched the initiative in Q4 of last year, and we had a fairly meaningful contribution from that in terms of removing friction as customers move between vehicles. That also will slow as we continue to progress through the year. We're going to be seeing the anniversary of that, obviously, in Q4. Nothing's changed in our expectations for this year. As we reiterated, we still expect slightly lower self-pay net additions this year versus last year, and nothing's changed about our expectations essentially for the quarters. We are being cautious for some of those reasons about the timing of when the initiatives were launched and also just generally about the auto market. There is maybe some softness. The Q2 is actually pretty strong in terms of SAR.
Jennifer Witz: As we've talked about with continuous service, we launched the initiative in Q4 of last year, and we had a fairly meaningful contribution from that in terms of removing friction as customers move between vehicles. That also will slow as we continue to progress through the year. We're going to be seeing the anniversary of that, obviously, in Q4. Nothing's changed in our expectations for this year. As we reiterated, we still expect slightly lower self-pay net additions this year versus last year, and nothing's changed about our expectations essentially for the quarters. We are being cautious for some of those reasons about the timing of when the initiatives were launched and also just generally about the auto market. There is maybe some softness. The Q2 is actually pretty strong in terms of SAR.
Speaker #4: And that also will slow as we continue to progress through the year and we're going to be seeing the anniversary of that, obviously, in the fourth quarter.
Speaker #4: So nothing's changed in our expectations for this year. As we reiterated, we still expect slightly lower self-pay net additions this year versus last year, and nothing's changed about our expectations, essentially, for the quarters.
Speaker #4: But we are being cautious for some of those reasons about the timing of when the initiatives were launched and also just generally about the auto market.
Speaker #4: So there is maybe some softness. The second quarter is actually pretty strong in terms of SAR, but there is mixed messaging, I think, in the market in terms of consumer confidence.
Jennifer Witz: There is mixed messaging, I think, in the market in terms of consumer confidence. We just want to be cautious as we enter this Q3 where the trial starts will be a meaningful contribution to conversions in Q4.
Jennifer Witz: There is mixed messaging, I think, in the market in terms of consumer confidence. We just want to be cautious as we enter this Q3 where the trial starts will be a meaningful contribution to conversions in Q4.
Speaker #4: And so we just want to be cautious as we enter this third quarter where the trial starts will be meaningful contribution to conversions in the fourth quarter.
Speaker #1: Okay. And then if I could just also ask one other kind of drill deeper question on YouTube. Our understanding is that YouTube is going to dramatically increase your presence with younger audiences.
Barton Crockett: Okay. If I could just also ask one other kind of drill deeper question on YouTube. Our understanding is that YouTube's going to dramatically increase your presence with younger audiences. I was wondering if you could speak to that and speak to maybe some potential to elevate podcasts in general and your position in podcast in the advertiser kind of mindset and budget allocation as we go into next year.
Barton Crockett: Okay. If I could just also ask one other kind of drill deeper question on YouTube. Our understanding is that YouTube's going to dramatically increase your presence with younger audiences. I was wondering if you could speak to that and speak to maybe some potential to elevate podcasts in general and your position in podcast in the advertiser kind of mindset and budget allocation as we go into next year.
Speaker #1: And I was wondering if you could speak to that and speak to maybe some potential to elevate podcasts in general in your position in podcast in the advertiser kind of mindset and budget allocation as we go into next year.
Scott Walker: It's a really great point. We talked about the distribution of the audience in the last call. One of the really amazing benefits here is just how much the younger generation under the age of 35 is using YouTube as a listening platform in addition to a visual platform, particularly with podcasts, but also with music. The increase in addressable reach against that younger demo, which is high demand and interest for a wide variety of advertisers, is multiples higher than what we see today. Your second point about the podcasting component, we have a broad breadth of podcast content today. We have the largest podcast network in the US with the most shows in the top 20, we're really focused on building that part of our business. This YouTube component also adds increased reach against podcast listening.
Scott Walker: It's a really great point. We talked about the distribution of the audience in the last call. One of the really amazing benefits here is just how much the younger generation under the age of 35 is using YouTube as a listening platform in addition to a visual platform, particularly with podcasts, but also with music. The increase in addressable reach against that younger demo, which is high demand and interest for a wide variety of advertisers, is multiples higher than what we see today. Your second point about the podcasting component, we have a broad breadth of podcast content today. We have the largest podcast network in the US with the most shows in the top 20, we're really focused on building that part of our business. This YouTube component also adds increased reach against podcast listening.
Speaker #6: It's a really great point. We talked about the distribution of the audience in the last call, and one of the really amazing benefits here is just how much the younger generation under the age of 35 is using YouTube as a listening platform in addition to a visual platform, particularly with podcasts, but also with music.
Speaker #6: And the increase in addressable reach, against that younger demo, which is high demand and interest for a wide variety of advertisers, is multiples higher than what we see today.
Speaker #6: And your second point about the podcasting component—we have a broad breadth of podcast content today. We have the largest podcast network in the U.S., with the most shows in the top 20.
Speaker #6: We're really focused on building that part of our business. But this YouTube component also adds increased reach against podcast listening nearly half of the overall consumption that is happening on YouTube is to podcast content, which gives us increased breadth and scale.
Scott Walker: Nearly half of the overall consumption that is happening on YouTube is to podcast content, which gives us increased breadth and scale. We see this as an opportunity to not only go deeper with advertisers across different categories who are targeting that younger demo, but also in other areas like multicultural, sports content, et cetera, which we're seeing increased demand for as well.
Scott Walker: Nearly half of the overall consumption that is happening on YouTube is to podcast content, which gives us increased breadth and scale. We see this as an opportunity to not only go deeper with advertisers across different categories who are targeting that younger demo, but also in other areas like multicultural, sports content, et cetera, which we're seeing increased demand for as well.
Speaker #6: So we see this as an opportunity to not only go deeper with advertisers across different categories who are targeting that younger demo, but also in other areas like multicultural sports content, etc.
Speaker #6: which we're seeing increased demand for as well.
Speaker #1: Okay, great. Thank you.
Barton Crockett: Okay, great. Thank you.
Barton Crockett: Okay, great. Thank you.
Speaker #2: Our next questions are from the line of Jessica Raif-Ehrlich with Bank of America. Please proceed with your questions.
Operator 3: Our next question's from the line of Jessica Reif Ehrlich with Bank of America. Please proceed with your question.
Operator: Our next question's from the line of Jessica Reif Ehrlich with Bank of America. Please proceed with your question.
Speaker #7: Oh, thank you. I wanted to dig a little bit deeper on advertising. And unfortunately, I'm going to go back. I'm sorry to YouTube. But you did cite increasing opportunities, and I just wanted to explore first on YouTube, if you could give us some color on the economics.
Operator 2: Thank you. I wanted to dig a little bit deeper on advertising. Unfortunately, I'm going to go back, I'm sorry, to YouTube. You did cite increasing opportunities, and I just wanted to explore, first on YouTube, if you could give us some color on the economics, including possibly guarantees on your part, but also the content that's included. They just announced a deal with Peacock beginning next year. Obviously podcast and music, but does it encompass that content, which will include NFL, SNL, et cetera? Your press release talks about news advertising declining. Is that a permanent decline because it's too controversial? Really just more color, I guess, on advertising generally. Second on content, you quickly mentioned an Audacy deal. Is that for their stations that are just sports or is there other content included? Thank you.
Jessica Reif Ehrlich: Thank you. I wanted to dig a little bit deeper on advertising. Unfortunately, I'm going to go back, I'm sorry, to YouTube. You did cite increasing opportunities, and I just wanted to explore, first on YouTube, if you could give us some color on the economics, including possibly guarantees on your part, but also the content that's included. They just announced a deal with Peacock beginning next year. Obviously podcast and music, but does it encompass that content, which will include NFL, SNL, et cetera? Your press release talks about news advertising declining. Is that a permanent decline because it's too controversial? Really just more color, I guess, on advertising generally. Second on content, you quickly mentioned an Audacy deal. Is that for their stations that are just sports or is there other content included? Thank you.
Speaker #7: Including possibly guarantees on your part, but also the content that's included, they just announced a deal with Peacocks beginning next year. So obviously, podcasting music, but does it encompass that content, which will include NFL, SNL, etc.?
Speaker #7: And then your press release talks about news advertising declining. Is that do you think it's is that a permit decline because it's too controversial?
Speaker #7: So, really, just more color, I guess, on advertising generally. And then second, on content, you quickly mentioned that Audacy deal. Is that for their stations that are just sports, or is there other content included?
Speaker #7: Thank you.
Speaker #4: So Zach, you'll start and then we'll go to the two Scott's.
Jennifer Witz: Zac, you'll start, then we'll go to the two Scotts.
Jennifer Witz: Zac, you'll start, then we'll go to the two Scotts.
Speaker #1: Yeah, that sounds good. I think, Jessica, no apologies for asking this about YouTube. We're always happy to be talking about that particular one. Maybe I'll just cover the economics first, then hand over to Scott and Scott for the other pieces.
Zac Coughlin: That sounds good. I think, Jessica, no apologies for asking us about YouTube. We're always happy to be talking about that particular one. Maybe I'll just cover the economics first, then hand over to Scott and Scott for the other pieces. I think as Scott has talked about, everything we've seen over the last 90 days with the YouTube deal supports our perspective that we believe the YouTube agreement's going to be an important source of future growth. I think it's important, though, to note while we don't expect meaningful financial contribution for the rest of 2026 or the first half of 2027, we do believe this becomes much more significant in revenue and earnings opportunity in the second half of 2027 as advertiser adoption scales.
Zac Coughlin: That sounds good. I think, Jessica, no apologies for asking us about YouTube. We're always happy to be talking about that particular one. Maybe I'll just cover the economics first, then hand over to Scott and Scott for the other pieces. I think as Scott has talked about, everything we've seen over the last 90 days with the YouTube deal supports our perspective that we believe the YouTube agreement's going to be an important source of future growth. I think it's important, though, to note while we don't expect meaningful financial contribution for the rest of 2026 or the first half of 2027, we do believe this becomes much more significant in revenue and earnings opportunity in the second half of 2027 as advertiser adoption scales.
Speaker #1: I think as Scott has talked about, everything we've seen over the last 90 days with the YouTube deal supports our perspective. That we believe the YouTube agreement is going to be an important source of future growth.
Speaker #1: Now, I think it's important, though, to note, while we don't expect meaningful financial contribution for the rest of '26 or the first half of '27, we do believe this becomes much more significant as a revenue and earnings opportunity in the second half of '27 as advertiser adoption scales.
Speaker #1: So we haven't yet quantified the size of that opportunity as Scott and the team are continuing to learn about the composition of that inventory.
Zac Coughlin: We haven't yet quantified the size of that opportunity as Scott and the team are continuing to learn about the composition of that inventory, and we're 90 days into that. We view this as a structural opportunity to increase our roughly 10% of the approximately $18 billion US audio advertising market. We expect the revenue generated through this partnership to carry healthy contribution margins because we are leveraging the existing sales organization, ad technology, and campaign operations that Scott leads today already. Maybe, Scott, I'll turn it over to you to answer some of the other pieces around the composition of ads.
Zac Coughlin: We haven't yet quantified the size of that opportunity as Scott and the team are continuing to learn about the composition of that inventory, and we're 90 days into that. We view this as a structural opportunity to increase our roughly 10% of the approximately $18 billion US audio advertising market. We expect the revenue generated through this partnership to carry healthy contribution margins because we are leveraging the existing sales organization, ad technology, and campaign operations that Scott leads today already. Maybe, Scott, I'll turn it over to you to answer some of the other pieces around the composition of ads.
Speaker #1: And we're 90 days into that, but we view this as a structural opportunity to increase our roughly 10% of the approximately $18 billion US audio advertising market.
Speaker #1: And we expect the revenue generated through this partnership to carry healthy contribution margins because we are leveraging the existing sales organization ad technology and campaign operations that Scott leads today already.
Speaker #1: So maybe Scott, I'll turn it over to you to answer some other pieces around the composition of ads.
Speaker #6: Thanks, Jessica. So on the content, remember the inventory that we have the exclusive opportunity to bring to market is really any time YouTube and Google identify that the user is primarily listening versus watching.
Scott Walker: Thanks, Jessica. On the content, remember the inventory that we have, the exclusive opportunity to bring to market is really any time YouTube and Google identify that the user is primarily listening versus watching. That means across any content where that may be happening. Your example of podcast content music is intuitive, but beyond that, it could be a long-form interview, it could be sports programming, it could be entertainment category content, like you mentioned, SNL, NFL, et cetera.
Scott Walker: Thanks, Jessica. On the content, remember the inventory that we have, the exclusive opportunity to bring to market is really any time YouTube and Google identify that the user is primarily listening versus watching. That means across any content where that may be happening. Your example of podcast content music is intuitive, but beyond that, it could be a long-form interview, it could be sports programming, it could be entertainment category content, like you mentioned, SNL, NFL, et cetera.
Speaker #6: That means across any content where that may be happening. So your example of podcast content, music is intuitive, but beyond that, it could be a long-form interview.
Speaker #6: It could be sports programming. It could be entertainment category content like you mentioned, SNL, NFL, etc. Any channel or any content where the listener might take their phone with them, put it in the pocket on a commute and start listening where they were watching prior, is an opportunity to deliver an audio ad to that consumer.
Scott Walker: Any channel or any content where the listener might take their phone with them, put it in a pocket on a commute, and start listening where they were watching prior is an opportunity to deliver an audio ad to that consumer, which delivers better value for the advertiser because it's more natively connected into that experience, and it brings that additional opportunity for us to expand our capabilities as well. Hopefully that answers your question. On the news front, news has always been somewhat controversial in terms of how advertisers want to be adjacent to that content.
Scott Walker: Any channel or any content where the listener might take their phone with them, put it in a pocket on a commute, and start listening where they were watching prior is an opportunity to deliver an audio ad to that consumer, which delivers better value for the advertiser because it's more natively connected into that experience, and it brings that additional opportunity for us to expand our capabilities as well. Hopefully that answers your question. On the news front, news has always been somewhat controversial in terms of how advertisers want to be adjacent to that content.
Speaker #6: Which delivers better value for the advertiser because it’s more natively connected into that experience, and it brings that additional opportunity for us to expand our capabilities as well.
Speaker #6: So hopefully that answers your question. And then on the news front, news has always been somewhat controversial in terms of how to be adjacent to that content.
Speaker #6: But there are advances in targeting and semantic understanding of the content itself. That help news publishers and podcast content within the news category bring the brand-safe content within the news to bear and avoid any content-adjacencies that advertisers want to stay away from, whether it's geopolitics or other things.
Scott Walker: There are advances in targeting and semantic understanding of the content itself, that help news publishers and podcast content within the news category, bring the brand safe content within the news to bear, and avoid any content adjacencies that advertisers want to stay away from, whether it's geopolitics or other things. We continue to invest. We have a lot of news partners on our platform, including NPR, The New York Times, et cetera. We continue to see that as an opportunity for advertisers if leveraged in the right way.
Scott Walker: There are advances in targeting and semantic understanding of the content itself, that help news publishers and podcast content within the news category, bring the brand safe content within the news to bear, and avoid any content adjacencies that advertisers want to stay away from, whether it's geopolitics or other things. We continue to invest. We have a lot of news partners on our platform, including NPR, The New York Times, et cetera. We continue to see that as an opportunity for advertisers if leveraged in the right way.
Speaker #6: So we're continuing to invest. We have a lot of news partners on our platform, including NPR, New York Times, etc. And we continue to see that as an opportunity for advertisers if leveraged in the right way.
Speaker #4: Scott, you want to address Odyssey?
Jennifer Witz: Scott, you want to address Audacy?
Jennifer Witz: Scott, you want to address Audacy?
Scott Greenstein: Jessica, one thing, as the video sports rights continue to get disaggregated, we have tried to curate and really consolidate as much sports rights as we can. Right now, we certainly have more than anybody else under one roof. The Audacy deal was to add a piece we were missing, which was local sports talk. While we have very strong national voices in Stephen A. Smith, Chris Mad Dog Russo, and many others, in addition to the league talk channels that are 24/7, we've now added 22 of the most passionate markets across the country for sports talk. If someone misses their local team, that's just the play-by-play. Often they miss the companion sports talk and local host. We'll have all of that now under it. It really does complete our sports offering on that.
Speaker #1: Sure, quick. Jessica, one thing, as the video sports rights continue to get disaggregated, we have tried to curate and really consolidate as much sports rights as we can.
Zac Coughlin: Jessica, one thing, as the video sports rights continue to get disaggregated, we have tried to curate and really consolidate as much sports rights as we can. Right now, we certainly have more than anybody else under one roof. The Audacy deal was to add a piece we were missing, which was local sports talk. While we have very strong national voices in Stephen A. Smith, Chris Mad Dog Russo, and many others, in addition to the league talk channels that are 24/7, we've now added 22 of the most passionate markets across the country for sports talk. If someone misses their local team, that's just the play-by-play. Often they miss the companion sports talk and local host. We'll have all of that now under it. It really does complete our sports offering on that.
Speaker #1: And right now, we certainly have more than anybody else under one roof. The Odyssey deal was to add a piece we were missing, which was local sports talk.
Speaker #1: While we have very strong national voices in Stephen A. Smith, Chris "Mad Dog" Russo, and many others, in addition to the league talk channels that are 24/7, we've now added 22 of the most passionate markets across the country for sports talk.
Speaker #1: So if someone misses their local team, that's just the play-by-play. Often they miss the companion sports talk and local host. We'll have all of that now under it.
Speaker #1: So it really does complete our sports offering on that. But as part of the Odyssey deal, there are other channels that we can use and do and may in the future do that if there's passion for news channels or something like that.
Scott Greenstein: As part of the Audacy deal, there are other channels that we can use and do, and may in the future do that if there's passion for news channels or something like that. Really the essence of that was to build Sports Pass into the definitive home for sports programming.
Zac Coughlin: As part of the Audacy deal, there are other channels that we can use and do, and may in the future do that if there's passion for news channels or something like that. Really the essence of that was to build Sports Pass into the definitive home for sports programming.
Speaker #1: But really the essence of that was to build sports paths into the definitive home for sports programming.
Speaker #7: Thank you. Can I just ask one follow-up on news? My understanding is that the demographics of news are really very strong or is that correct?
Operator 2: Thank you. Can I just ask one follow-up on news? My understanding is that the demographics of news are really very strong or? Is that correct? Because that audience should be monetized.
Jessica Reif Ehrlich: Thank you. Can I just ask one follow-up on news? My understanding is that the demographics of news are really very strong or? Is that correct? Because that audience should be monetized.
Speaker #7: Because that audience should be monetized.
Speaker #1: Well, yeah, it is monetized. On Sirius XO, our news channels, and anything that we will put up in news will be monetized. So that isn't an issue.
Scott Greenstein: Well, it is monetized on Sirius on all our news channels. Anything that we will put up in news will be monetized. That isn't an issue, and our demo is obviously very compatible with news programming that would come out of the Audacy deal.
Zac Coughlin: Well, it is monetized on Sirius on all our news channels. Anything that we will put up in news will be monetized. That isn't an issue, and our demo is obviously very compatible with news programming that would come out of the Audacy deal.
Speaker #1: And our demo is obviously very compatible with news programming that would come out of the Odyssey deal.
Speaker #7: Thank you.
Operator 2: Thank you.
Jessica Reif Ehrlich: Thank you.
Speaker #5: Our next question is in the line of Stephen Cahill with Wells Fargo. Please introduce your questions.
Operator 3: Our next question is in the line of Steven Cahall with Wells Fargo. Please proceed with your questions.
Operator: Our next question is in the line of Steven Cahall with Wells Fargo. Please proceed with your questions.
Speaker #8: Thank you. On the YouTube deal, I was just wondering if you could go a little deeper into how you see the gross profit contribution sort of scaling up.
Steven Cahall: Thank you. On the YouTube deal, I was just wondering if you could go a little deeper into how you see the gross profit contribution sort of scaling up. I know you talked about it being more meaningful by the end of 2027. I'm wondering if there's a minimum guarantee component to this and what you need to do on the hiring side to sort of scale into profitability. Would just love to understand that arc better. On the spectrum opportunity, I think Wayne had previously said that you wouldn't intend to force migrate any subs off of the lower 12.5 MHz band. I'm wondering if that's still an absolute. I know Wayne's not going to be with SiriusXM anymore, and it seems like spectrum valuations just could be getting bigger.
Steven Cahall: Thank you. On the YouTube deal, I was just wondering if you could go a little deeper into how you see the gross profit contribution sort of scaling up. I know you talked about it being more meaningful by the end of 2027. I'm wondering if there's a minimum guarantee component to this and what you need to do on the hiring side to sort of scale into profitability. Would just love to understand that arc better. On the spectrum opportunity, I think Wayne had previously said that you wouldn't intend to force migrate any subs off of the lower 12.5 MHz band. I'm wondering if that's still an absolute. I know Wayne's not going to be with SiriusXM anymore, and it seems like spectrum valuations just could be getting bigger.
Speaker #8: I know you talked about it being more meaningful by the end of '27. I'm wondering if there's a minimum guarantee component to this and what you need to do on the hiring side to sort of scale into profitability.
Speaker #8: So we'd just love to understand that arc better. And then on the spectrum opportunity, I think Wayne had previously said that you wouldn't intend to force migrate any subs off of the lower 12.5 megahertz band.
Speaker #8: I'm wondering if that's still an absolute. I know Wayne's not going to be with Sirius XM anymore and it seems like spectrum valuations just could be getting bigger.
Speaker #8: I don't know if you have opportunities to do things like offer those subs streaming subscriptions so just wondering if you're thinking there has changed at all.
Steven Cahall: I don't know if you have opportunities to do things like offer those sub streaming subscriptions. Just wondering if your thinking there has changed at all. Thank you.
Steven Cahall: I don't know if you have opportunities to do things like offer those sub streaming subscriptions. Just wondering if your thinking there has changed at all. Thank you.
Speaker #8: Thank you.
Speaker #6: Yeah, no, I'll take the start there. I think on the YouTube economics, overall it's structured similar to other ad rep deals that we have.
Zac Coughlin: Yeah, no, I'll take the start there. I think on the YouTube economics, overall, it's structured similar to other ad rep deals that we have. I think to the point on our ability to scale this, we're being, again, cautious with the scaling of this in the first 12 months just to make sure that we can get our arms around this. We see the opportunity to still be sizable over time. We do see this as being important both from a revenue perspective and from a profitability side. To the question on required hiring, I think one of the important parts, and I'd mentioned with the 10% market share already, Scott and the team already lead a scaled audio advertising platform. That includes the organization, ad technology, campaign operations, all those.
Zac Coughlin: Yeah, no, I'll take the start there. I think on the YouTube economics, overall, it's structured similar to other ad rep deals that we have. I think to the point on our ability to scale this, we're being, again, cautious with the scaling of this in the first 12 months just to make sure that we can get our arms around this. We see the opportunity to still be sizable over time. We do see this as being important both from a revenue perspective and from a profitability side. To the question on required hiring, I think one of the important parts, and I'd mentioned with the 10% market share already, Scott and the team already lead a scaled audio advertising platform. That includes the organization, ad technology, campaign operations, all those.
Speaker #6: I think to the point on our ability to scale this, we're being again, cautious with the scaling of this in the first 12 months just to make sure that we can get our arms around this.
Speaker #6: We see the opportunity to still be sizable over time. And so we do see this as being important both from a revenue perspective and from a profitability side.
Speaker #6: To the question on required hiring, I think one of the important parts—and I'd mentioned with the 10% market share already—Scott and the team already lead a scaled audio advertising platform.
Speaker #6: And so that includes the organization ad technology campaign operations, all those. So there'll be obviously supplementing those to make sure that we can support the new scale that we're building here.
Scott Greenstein: They'll be obviously supplementing those to make sure that we can support the new scale that we're building here.
Zac Coughlin: They'll be obviously supplementing those to make sure that we can support the new scale that we're building here. I think one of the reasons we're so confident on the profitability of the deal also is because of that infrastructure that's already in place.
Speaker #6: But I think one of the reasons we're so confident on the profitability of the deal also is because of that infrastructure that's already in place.
Zac Coughlin: I think one of the reasons we're so confident on the profitability of the deal also is because of that infrastructure that's already in place.
Speaker #4: Scott, you want to address hiring?
Jennifer Witz: Scott, you want to address hiring?
Jennifer Witz: Scott, you want to address hiring?
Speaker #6: Look, I would say the opportunity here to grow overall share of market to Zach's point in terms of the overall existing audio market, but also to expand it is real.
Scott Walker: Look, I would say the opportunity here to grow overall share of market, to Zac's point, in terms of the overall existing audio market, but also to expand it, is real. We have an opportunity not just to retain and expand our existing relationships with brand advertisers, but open up to new categories. We talked about the younger demo, we talked about the multicultural opportunity, but also to go down market to mid-market SMBs, et cetera, that allow us to tap that local opportunity, which is a large, if not majority, percentage of the overall spend in traditional radio today. We will hire to capture that market opportunity and expand our footprint in terms of coverage against those new advertiser sectors. We will do so methodically and in the way that we have in the past.
Scott Walker: Look, I would say the opportunity here to grow overall share of market, to Zac's point, in terms of the overall existing audio market, but also to expand it, is real. We have an opportunity not just to retain and expand our existing relationships with brand advertisers, but open up to new categories. We talked about the younger demo, we talked about the multicultural opportunity, but also to go down market to mid-market SMBs, et cetera, that allow us to tap that local opportunity, which is a large, if not majority, percentage of the overall spend in traditional radio today. We will hire to capture that market opportunity and expand our footprint in terms of coverage against those new advertiser sectors. We will do so methodically and in the way that we have in the past.
Speaker #6: And we have an opportunity not just to retain and expand our existing relationships with brand advertisers, but to open up to new categories. We talked about the younger demo.
Speaker #6: We talked about the multi-cultural opportunity. But also to go down market to mid-market, SMBs, etc. That allow us to tap that local opportunity which is a large if not majority percentage of the overall spend in traditional radio today.
Speaker #6: So we will hire to capture that market opportunity. And expand our footprint in terms of coverage against those new advertiser sectors. But we will do so methodically and in the way that we have in the past.
Speaker #4: Yeah, and Steven, just on spectrum. So look, I think the WCS that we have, the five megahertz on either side of our SR spans, is licensed spectrum that is a bit more actionable in the near term.
Jennifer Witz: Yeah. Stephen, just on spectrum. Look, I think the WCS that we have, the 5 megahertz on either side of our SDARS bands, is licensed spectrum that is a bit more actionable in the near term. Again, it serves as guard band against potential adjacent terrestrial interference in our SDARS band. We are evaluating multiple paths there, including the support that we must provide for public safety initiatives, but other new partnerships or in-house services, and as well as longer term strategic opportunities on the low band or the SXM-12 and a half megahertz that you referenced. I don't know, I guess a scenario could emerge where we would force migrate. As you know, those customers are moving over time to vehicles with high band or even wide band chipsets.
Jennifer Witz: Yeah. Stephen, just on spectrum. Look, I think the WCS that we have, the 5 megahertz on either side of our SDARS bands, is licensed spectrum that is a bit more actionable in the near term. Again, it serves as guard band against potential adjacent terrestrial interference in our SDARS band. We are evaluating multiple paths there, including the support that we must provide for public safety initiatives, but other new partnerships or in-house services, and as well as longer term strategic opportunities on the low band or the SXM-12 and a half megahertz that you referenced. I don't know, I guess a scenario could emerge where we would force migrate. As you know, those customers are moving over time to vehicles with high band or even wide band chipsets.
Speaker #4: It does, again, it serves as guard band against potential adjacent terrestrial interference in our SR spans, but we are evaluating multiple paths there, including the support that we must provide for public safety initiatives but other new partnerships or in-house services.
Speaker #4: And as well as longer-term strategic opportunities on the low band or the Sirius 12 and a half megahertz that you referenced. I don't know.
Speaker #4: I mean, I guess a scenario could emerge where we would quote-unquote force migrate but as you know, those customers are moving over time to vehicles with high band or even wide band chipsets.
Speaker #4: And so, I think we will have the opportunity to continue to follow that evolution and find the appropriate timing. I don't believe it restricts our ability to do anything because, of course, we could do something alongside that process.
Jennifer Witz: I think we will have the opportunity to continue to follow that evolution and find the appropriate timing. I don't believe it restricts our ability to do anything because, of course, we could do something alongside that process. We're very conscious of being supportive to our customers and obviously want to continue to provide the service however we can. Streaming is certainly an option there, we'll be methodical about that decision.
Jennifer Witz: I think we will have the opportunity to continue to follow that evolution and find the appropriate timing. I don't believe it restricts our ability to do anything because, of course, we could do something alongside that process. We're very conscious of being supportive to our customers and obviously want to continue to provide the service however we can. Streaming is certainly an option there, we'll be methodical about that decision.
Speaker #4: We're very conscious of being supportive to our customers and obviously want to continue to provide the service however we can and streaming is certainly an option there.
Speaker #4: But we'll be methodical about that decision.
Speaker #6: Thank you very much.
Steven Cahall: Thank you very much.
Steven Cahall: Thank you very much.
Speaker #5: The next question is in the line of Clay Griffin with Moffat Nathanson. Please proceed with your question.
Operator 3: The next question is from the line of Clay Griffin with MoffettNathanson. Please proceed with your question.
Operator: The next question is from the line of Clay Griffin with MoffettNathanson. Please proceed with your question.
Speaker #2: Great, good morning. Jennifer, the capabilities that helped you all enable continuous service, how are those manifesting in the winback opportunity for folks that are not changing vehicles?
Clay Griffin: Great. Good morning. Jennifer, the capabilities that helped you all enable continuous service, how are those manifesting in the win-back opportunity for folks that are not changing vehicles? Just curious if the YouTube arrangement conveys any data or targeting rights that might help in that effort.
Clay Griffin: Great. Good morning. Jennifer, the capabilities that helped you all enable continuous service, how are those manifesting in the win-back opportunity for folks that are not changing vehicles? Just curious if the YouTube arrangement conveys any data or targeting rights that might help in that effort.
Speaker #2: And just curious if the YouTube arrangement conveys any data or targeting rights that might help in that effort.
Jennifer Witz: Interesting question. Can you clarify that? I'm not sure I understand.
Jennifer Witz: Interesting question. Can you clarify that? I'm not sure I understand.
Speaker #4: Interesting question. Can you clarify that? I'm not sure I understand.
Speaker #2: Well, just moving from sort of a vehicle-based subscription to a user-based, a customer-based, over time, does that give you more capabilities to target folks for winback opportunities to bring them back in as subscribers?
Clay Griffin: Well, just moving from sort of a vehicle-based subscription to a user base, a customer base. Over time, does that give you more capabilities to target folks for win-back opportunities to bring them back in as subscribers? That's sort of the premise.
Clay Griffin: Well, just moving from sort of a vehicle-based subscription to a user base, a customer base. Over time, does that give you more capabilities to target folks for win-back opportunities to bring them back in as subscribers? That's sort of the premise.
Speaker #2: That's sort of the premise.
Speaker #4: Oh, okay. I see. Yes. So with continuous service, and just generally moving to an identity construct that is based on the consumer as opposed to the vehicle, it does give us a lot more opportunities.
Jennifer Witz: Okay, I see. Yes. With continuous service and just generally moving to an identity construct that is based on the consumer as opposed to the vehicle, it does give us a lot more opportunities. Just even in the sales flows, and we've talked a bit about this in the past, just removing the need to sort of immediately add a car. I think we're capitalizing the fact that customers can stream our service and are actively streaming our service across many different devices, and they can add a car, remove a car when convenient, or if they're trading in a car and moving to another car. That kind of service continuity aspect is really important as we see a fair amount of leakage as customers leave one car and then to get a trial on a new car.
Jennifer Witz: Okay, I see. Yes. With continuous service and just generally moving to an identity construct that is based on the consumer as opposed to the vehicle, it does give us a lot more opportunities. Just even in the sales flows, and we've talked a bit about this in the past, just removing the need to sort of immediately add a car. I think we're capitalizing the fact that customers can stream our service and are actively streaming our service across many different devices, and they can add a car, remove a car when convenient, or if they're trading in a car and moving to another car. That kind of service continuity aspect is really important as we see a fair amount of leakage as customers leave one car and then to get a trial on a new car.
Speaker #4: I mean, just even in the sales flows and we've talked a bit about this in the past, just removing the need to sort of immediately add a car, I think we're capitalizing the fact that customers can stream our service and are actively streaming our service across many different devices and they can add a car, remove a car when convenient or if they're trading in a car and moving to another car.
Speaker #4: So that kind of service continuity aspect is really important as we see a fair amount of leakage as customers leave one car and then to get a trial on a new car.
Speaker #4: And so we actually expect to implement auto transfer capabilities for those where the matching is very clear as early as later this year. So I think to your point about winback and better customer information, in general, we just have better customer information overall.
Jennifer Witz: We actually expect to implement auto transfer capabilities for those where the matching's very clear as early as later this year. I think to your point about win-back and better customer information, in general, we just have better customer information overall. Obviously, on the SiriusXM side, we almost always have name and address and vehicle, and now increasingly, we have more listening data that we could employ to better use in win-back campaigns.
Jennifer Witz: We actually expect to implement auto transfer capabilities for those where the matching's very clear as early as later this year. I think to your point about win-back and better customer information, in general, we just have better customer information overall. Obviously, on the SiriusXM side, we almost always have name and address and vehicle, and now increasingly, we have more listening data that we could employ to better use in win-back campaigns.
Speaker #4: Obviously, on the Sirius XM side, we almost always have name and address and vehicle and now increasingly we have more listening data. That we could employ to better use in winback campaigns.
Speaker #2: Great, thanks.
Clay Griffin: Great, thanks.
Clay Griffin: Great, thanks.
Speaker #5: The next question is in the line of Jason Masonette with Citigroup. Please proceed with your question.
Operator 3: The next question's from the line of Jason Bazinet with Citigroup. Please proceed with your question.
Operator: The next question's from the line of Jason Bazinet with Citigroup. Please proceed with your question.
Speaker #6: At risk of embarrassing myself, I'm going to ask this question. You said earlier any sort of content YouTube has if YouTube thinks the consumer is listening, versus watching, it's included in the ad inventory.
Jason Bazinet: At risk of embarrassing myself, I am going to ask this question. You said earlier, any sort of content YouTube has, if YouTube thinks the consumer is listening versus watching, it is included in the ad inventory. Where I get confused is if I am a YouTube customer and I am on my phone and I hit the right button to turn the video off, YouTube just sort of shuts down. If I am a YouTube Premium customer and I do not get ads, I can hit that right button and I can listen to YouTube in audio form. I do not quite understand how YouTube. What am I missing? How does YouTube infer that you are listening as opposed to watching, given that construct that exists on YouTube today?
Jason Bazinet: At risk of embarrassing myself, I am going to ask this question. You said earlier, any sort of content YouTube has, if YouTube thinks the consumer is listening versus watching, it is included in the ad inventory. Where I get confused is if I am a YouTube customer and I am on my phone and I hit the right button to turn the video off, YouTube just sort of shuts down. If I am a YouTube Premium customer and I do not get ads, I can hit that right button and I can listen to YouTube in audio form. I do not quite understand how YouTube. What am I missing? How does YouTube infer that you are listening as opposed to watching, given that construct that exists on YouTube today?
Speaker #6: Where I get confused is, if I'm a YouTube customer and I'm on my phone, and I hit the right button to turn the video off, it shuts down.
Speaker #6: If I'm a YouTube premium customer and I don't get ads, I can hit that right button and I can listen to YouTube in audio form.
Speaker #6: And so I don't quite understand how YouTube what am I missing? How does YouTube infer that you're listening as opposed to watching given that construct that exists on YouTube today?
Speaker #2: So it's a great question. And honestly, it's one of the questions that we've been getting a lot as we've been educating the market on this opportunity because it's not intuitive to your point.
Scott Walker: It is a great question, and honestly, it is one of the questions that we have been getting a lot as we have been educating the market on this opportunity because it is not intuitive, to your point. There are a couple of use cases here that may not seem, like I said, intuitive. I will give you a few examples. One.
Scott Walker: It is a great question, and honestly, it is one of the questions that we have been getting a lot as we have been educating the market on this opportunity because it is not intuitive, to your point. There are a couple of use cases here that may not seem, like I said, intuitive. I will give you a few examples. One.
Speaker #2: There are a couple of use cases here. That you may not seem like I said, intuitive I'll give you a few examples. One, YouTube Music is an obvious one.
Jason Bazinet: Okay
Jason Bazinet: Okay
Scott Walker: YouTube Music is an obvious one. YouTube.
Scott Walker: YouTube Music is an obvious one. YouTube.
Speaker #2: YouTube Music has no visual component. That inventory is included here. Two, YouTube on a smart speaker device happens more often than you think. There's also a variety of signals.
Jason Bazinet: Sure
Jason Bazinet: Sure
Scott Walker: Music has no visual component. That inventory is included here. Two, YouTube on a smart speaker device. It happens more often than you think. There is also a variety of signals that Google is building into their algorithm to determine whether a user is primarily listening. Even in the car, users may not minimize or background the app. They may swipe it to minimize the screen. They may leave it up while it is connected via Bluetooth or into their aux jack in their car, or they just might put it into their pocket without pausing and letting the audio play. In all of those scenarios, it does make intuitive sense that an audio ad would be a better solution as opposed to a visual ad, when the user is not engaging with the screen.
Scott Walker: Music has no visual component. That inventory is included here. Two, YouTube on a smart speaker device. It happens more often than you think. There is also a variety of signals that Google is building into their algorithm to determine whether a user is primarily listening. Even in the car, users may not minimize or background the app. They may swipe it to minimize the screen. They may leave it up while it is connected via Bluetooth or into their aux jack in their car, or they just might put it into their pocket without pausing and letting the audio play. In all of those scenarios, it does make intuitive sense that an audio ad would be a better solution as opposed to a visual ad, when the user is not engaging with the screen.
Speaker #2: That Google is building into their algorithm to determine whether a user is primarily listening. And even in the car, users may not minimize or background the app.
Speaker #2: They may swipe it to minimize the screen. They may leave it up while it's connected via Bluetooth or into their aux jack in their car.
Speaker #2: Or they just might put it into their pocket without pausing. And letting the audio play. And all of those scenarios it does make intuitive sense that an audio ad would be a better solution as opposed to a visual ad when the user is not engaging with the screen.
Speaker #2: So from a performance perspective, and just from a user experience perspective, audio makes more sense which is why there's a unique opportunity here.
Scott Walker: From a performance perspective, and just from a user experience perspective, audio makes more sense, which is why there is a unique opportunity here.
Scott Walker: From a performance perspective, and just from a user experience perspective, audio makes more sense, which is why there is a unique opportunity here.
Speaker #5: That's super helpful. Thank you for clarifying. The next question is from Sebastiano Petty with JP Morgan. Please proceed with your question.
Jason Bazinet: That's super helpful. Thank you for clarifying.
Jason Bazinet: That's super helpful. Thank you for clarifying.
Operator 3: The next question is from the line of Sebastiano Petti with JPMorgan. Please proceed with your question.
Operator: The next question is from the line of Sebastiano Petti with JPMorgan. Please proceed with your question.
Speaker #7: Hi, thank you for taking the question. I guess maybe just closing the loop on spectrum—could you perhaps just tell us or give us an update?
Sebastiano Petti: Hi. Thank you for taking the question. I guess maybe just closing the loop on Spectrum. Could you just perhaps tell us or give us an update? Have the conversations related to potential partnerships and opportunities picked up since the April-May timeframe when you last updated us, just kind of given to Steven's question, just the activity in the market kind of seems to have picked up. Another question, more strategically, I think you kind of have talked about in the past and today as well, about the segmentation approach. As it pertains to the Play tier, can you just update us where you are in that? Is it any more or less exciting as you think about the portfolio of opportunities or portfolio of content and packaging that you currently offer? I guess could you help size, how big is that base?
Sebastiano Petti: Hi. Thank you for taking the question. I guess maybe just closing the loop on Spectrum. Could you just perhaps tell us or give us an update? Have the conversations related to potential partnerships and opportunities picked up since the April-May timeframe when you last updated us, just kind of given to Steven's question, just the activity in the market kind of seems to have picked up. Another question, more strategically, I think you kind of have talked about in the past and today as well, about the segmentation approach. As it pertains to the Play tier, can you just update us where you are in that? Is it any more or less exciting as you think about the portfolio of opportunities or portfolio of content and packaging that you currently offer? I guess could you help size, how big is that base?
Speaker #7: I mean, have the conversations related to potential partnerships and opportunities picked up since the April, May timeframe when you last updated us? Just kind of given the Stephen's question, just the activity in the market kind of seems to have picked up.
Speaker #7: And then another question, more strategically, I think you kind of have talked about in the past and today as well about the segmentation approach.
Speaker #7: As it pertains to the play tier, I mean, can you just kind of update us where you are in that? I mean, is it any more or less exciting as you kind of think about the portfolio of opportunities or portfolio of content and packaging that you currently offer?
Speaker #7: And I guess could you help size how big is that based? Is it a meaningful contributor to net ads thus far since launch? Thank you.
Sebastiano Petti: Is it a meaningful contributor to net adds thus far since launch? Thank you.
Sebastiano Petti: Is it a meaningful contributor to net adds thus far since launch? Thank you.
Speaker #4: Sure. Thanks, Sebastiano. I'll start with Play. So I think where we've found the most benefit is just leveraging the lower price point to attract customers into the funnel in marketing, with customers tending to take higher-priced packages.
Jennifer Witz: Sure. Thanks, Sebastiano. I'll start with Play. I think where we found the most benefit is just leveraging the lower price point to attract customers into the funnel in marketing, with customers tending to take higher priced packages. It's not a meaningful number of subscribers. We're also testing where we could use it most beneficially in retention, so in saves. That's one of the reasons. Just some of the indicators we saw from Play and just generally other indicators around sort of sports passion are some of the reasons that we look to launch this Sports Pass subscription.
Jennifer Witz: Sure. Thanks, Sebastiano. I'll start with Play. I think where we found the most benefit is just leveraging the lower price point to attract customers into the funnel in marketing, with customers tending to take higher priced packages. It's not a meaningful number of subscribers. We're also testing where we could use it most beneficially in retention, so in saves. That's one of the reasons. Just some of the indicators we saw from Play and just generally other indicators around sort of sports passion are some of the reasons that we look to launch this Sports Pass subscription.
Speaker #4: So it's not a meaningful number of subscribers. We're also at testing where we could use it most beneficially in retention. So in saves. And I think that's one of the reasons.
Speaker #4: So just some of the indicators we saw from play and just generally other indicators around sort of sports, passion, are some of the reasons that we look to launch the sports pass subscription.
Speaker #4: Because as you know, many of our subscription prices are well above $20 a month. And we do believe there's more demand to tap into at lower price points.
Jennifer Witz: As you know, many of our subscription prices are well above $20 a month, we do believe there's more demand to tap into at lower price points, we don't want to rely on unpublished discounts for our full content set at less than $10. We have Sports Pass at $5. We have Play at $7. I think what we'd like to do is find more opportunities, really tapping into fandom, where we can uniquely deliver content that no one else can, live, alongside specialized, whether it's sports or other genres, where we have really compelling content. Tap into some of these audiences whose needs may be met on the music side with other services. I do think there's room for more demand creation, and we can also use them in retention.
Jennifer Witz: As you know, many of our subscription prices are well above $20 a month, we do believe there's more demand to tap into at lower price points, we don't want to rely on unpublished discounts for our full content set at less than $10. We have Sports Pass at $5. We have Play at $7. I think what we'd like to do is find more opportunities, really tapping into fandom, where we can uniquely deliver content that no one else can, live, alongside specialized, whether it's sports or other genres, where we have really compelling content. Tap into some of these audiences whose needs may be met on the music side with other services. I do think there's room for more demand creation, and we can also use them in retention.
Speaker #4: But we don't want to rely on unpublished discounts for our full content set at less than $10. So we have sports pass at $5.
Speaker #4: We have play at $7. I think what we'd like to do is find more opportunities really tapping into fandom where we can uniquely deliver content that no one else can live alongside specialized whether it's sports or other genres where we have really compelling content and tap into some of these audiences whose needs may be met on the music side with other services.
Speaker #4: So I do think there's room for more demand creation and we can also use them in retention. So especially as we're getting more and more data as to what our customers are listening to.
Jennifer Witz: Especially as we're getting more and more data as to what our customers are listening to. I would say that's kind of the path on Play and other content-related subscriptions. Then back to Spectrum. Conversations continue, again, I think this is a long-term option, we are looking to maximize the value for the company and shareholders alongside the different portions of our licensed spectrum. There's been just a lot of attention, clearly, in the market from a technology standpoint over the last several years, new entrants and direct to device and other sectors, as well as now and obviously enhanced launch capabilities across the providers there. A lot of market activity, M&A, the SpaceX IPO.
Jennifer Witz: Especially as we're getting more and more data as to what our customers are listening to. I would say that's kind of the path on Play and other content-related subscriptions. Then back to Spectrum. Conversations continue, again, I think this is a long-term option, we are looking to maximize the value for the company and shareholders alongside the different portions of our licensed spectrum. There's been just a lot of attention, clearly, in the market from a technology standpoint over the last several years, new entrants and direct to device and other sectors, as well as now and obviously enhanced launch capabilities across the providers there. A lot of market activity, M&A, the SpaceX IPO.
Speaker #4: So I would say that's kind of the path on play and other content-related subscriptions. And then back to spectrum. So conversations continue. And again, I think this is a long-term option.
Speaker #4: And we are looking to maximize the value for the company and shareholders alongside the different portions of our licensed spectrum. And there's been just a lot of attention clearly in the market from a technology standpoint over the last several years.
Speaker #4: New entrants and directed device and other sectors as well as now and obviously enhanced launch capabilities across the providers there. A lot of market activity, M&A, the SpaceX IPO, and then on the regulatory side as well.
Jennifer Witz: On the regulatory side as well, we've just seen a number of moves by the FCC to support direct to device and other new use cases, including support for TT&C in our SDARS band, which, again, we're very supportive of as well. All of these trends give us confidence that our licensed spectrum, again, is this added optionality and long-term value creation for the company.
Jennifer Witz: On the regulatory side as well, we've just seen a number of moves by the FCC to support direct to device and other new use cases, including support for TT&C in our SDARS band, which, again, we're very supportive of as well. All of these trends give us confidence that our licensed spectrum, again, is this added optionality and long-term value creation for the company.
Speaker #4: We've just seen a number of moves by the FCC to support directed device and other new use cases including support for TTNC in our SDARS band which were again, we're very supportive of as well.
Speaker #4: And all of these trends give us confidence that our licensed spectrum, again, is this added optionality and long-term value creation for the company.
Operator 3: Our next question's from the line of Kakin Morant with Evercore. Please proceed with your question.
Operator: Our next question's from the line of Kakin Morant with Evercore. Please proceed with your question.
Speaker #5: Our next question is in the line of Cook and Murat with Evercore. Please proceed with your question.
Speaker #7: Good morning and thanks for taking questions. Two if I could. First, I wanted to Jennifer, you just mentioned fandom. So I wanted to hone in on that if I could and see if maybe you could expand on the broader fandom strategy and live events.
Kakin Morant: Good morning, thanks for taking the questions. Two, if I could. First I wanted to, Jennifer, you just mentioned fandom, so I wanted to hone in on that if I could and see if maybe you could expand on the broader fandom strategy and live events. Seems like an untapped opportunity for digital audio players more broadly, I know that the industry is very focused on it. Any more color on the strategy here and what you hope to achieve would be appreciated. Second, just kind of going all the way back to self-pay net adds and asking more of a higher level questions. It was great to see the momentum in the quarter, though I recognize, as you've talked about, the comps get tougher in Q4.
Kutgun Maral: Good morning, thanks for taking the questions. Two, if I could. First I wanted to, Jennifer, you just mentioned fandom, so I wanted to hone in on that if I could and see if maybe you could expand on the broader fandom strategy and live events. Seems like an untapped opportunity for digital audio players more broadly, I know that the industry is very focused on it. Any more color on the strategy here and what you hope to achieve would be appreciated. Second, just kind of going all the way back to self-pay net adds and asking more of a higher level questions. It was great to see the momentum in the quarter, though I recognize, as you've talked about, the comps get tougher in Q4.
Speaker #7: It seems like an untapped opportunity for digital audio players more broadly. And I know that the industry is very focused on it. So any more color on the strategy here and what you hope to achieve would be appreciated.
Speaker #7: And then second, just kind of going all the way back to self-pay net ads and asking more of a higher level questions. It was great to see the momentum in the quarter, though I recognize as you've talked about the comps get tougher in the fourth quarter.
Speaker #7: Maybe stepping away from quarterly trends, I think I'm just trying to better understand underlying momentum in the business. When I go back over the past few years, it feels like there's been a constant wave of one time or non-recurring factors that have impacted subscriber trends.
Kakin Morant: Maybe stepping away from quarterly trends, I think I'm just trying to better understand underlying momentum in the business. When I go back over the past few years, it feels like there's been a constant wave of one-time or non-recurring factors that have impacted subscriber trends. Some of this is due to the great initiatives that you had that have extended the durability of the business. From the outside, it's just hard to tell how much of any quarter's strength is structural versus initiative-driven and potentially likely to fade in next year's comps, for example. I'm not looking for explicit guidance necessarily, but just your read on the multi-year trajectory once you strip out some of the puts and takes on the core business would be appreciated. Thank you.
Kutgun Maral: Maybe stepping away from quarterly trends, I think I'm just trying to better understand underlying momentum in the business. When I go back over the past few years, it feels like there's been a constant wave of one-time or non-recurring factors that have impacted subscriber trends. Some of this is due to the great initiatives that you had that have extended the durability of the business. From the outside, it's just hard to tell how much of any quarter's strength is structural versus initiative-driven and potentially likely to fade in next year's comps, for example. I'm not looking for explicit guidance necessarily, but just your read on the multi-year trajectory once you strip out some of the puts and takes on the core business would be appreciated. Thank you.
Speaker #7: And some of this is due to the great initiatives that you had that have extended the durability of the business. But from the outside, it's just kind of hard to tell how much of any quarter's strength is structural versus initiative-driven and potentially likely to fade in next year's comps, for example.
Speaker #7: So I'm not looking for explicit guidance necessarily, but just your read on the multi-year trajectory once you strip out some of the puts and takes on the core business would be appreciated.
Speaker #7: Thank you.
Speaker #4: Sure. Thanks, Cookin. I think on the subscriber side, we have put a number of initiatives in place. And in some reason, in some ways that is an effort to find new acquisition opportunities outside of our traditional conversion funnel.
Jennifer Witz: Sure. Thanks, Hogan. I think on the subscriber side, we have put a number of initiatives in place, in some ways that is an effort to find new acquisition opportunities outside of our traditional conversion funnel. Those are things like expansion of our dealer programs, whether that is our extended duration plans or just adding more dealers to the network, bringing in more data as to ownership changes so we can widen the funnel. Also things like Podcasts+, where we are actually getting subscribers on other audio service platforms for our podcast content. There are a number of initiatives that I think are helping us widen the acquisition opportunities. Of course, on the retention side, we had just record low churn, obviously in the quarter at 1.4%.
Jennifer Witz: Sure. Thanks, Hogan. I think on the subscriber side, we have put a number of initiatives in place, in some ways that is an effort to find new acquisition opportunities outside of our traditional conversion funnel. Those are things like expansion of our dealer programs, whether that is our extended duration plans or just adding more dealers to the network, bringing in more data as to ownership changes so we can widen the funnel. Also things like Podcasts+, where we are actually getting subscribers on other audio service platforms for our podcast content. There are a number of initiatives that I think are helping us widen the acquisition opportunities. Of course, on the retention side, we had just record low churn, obviously in the quarter at 1.4%.
Speaker #4: And that those are things like our dealer expansion of our dealer programs whether that's our extended duration plans or just adding more dealers to the network, bringing in more data, as to ownership changes so we can widen the funnel.
Speaker #4: Also, things like podcast plus where we're actually getting subscribers on other audio service platforms for our podcast content. So there are a number of initiatives that I think are helping us widen the acquisition opportunities.
Speaker #4: And then, of course, on the retention side, we had just record low churn, obviously, in the quarter at 1.4%. And I think the right sort of view there is that 1.4% to 1.6% is business as usual.
Jennifer Witz: I think the right view there is that 1.4% to 1.6% is probably the right range for the longer term for the business. Even within that, I still see opportunities for us to improve engagement and retention, in part because we just have so much more data and we just have not really leveraged that in the past. We have about 20% of our self-pay subscribers now on 360L. Of course, more customers are streaming as well, we have that data. That really plays into, I think a bit your question on fandom, which I will come back to in a minute. I think I understand your point on long-term trends, we are focused not just on self-pay net adds. We are focused on the overall economics of the business and creating better overall customer lifetime value.
Jennifer Witz: I think the right view there is that 1.4% to 1.6% is probably the right range for the longer term for the business. Even within that, I still see opportunities for us to improve engagement and retention, in part because we just have so much more data and we just have not really leveraged that in the past. We have about 20% of our self-pay subscribers now on 360L. Of course, more customers are streaming as well, we have that data. That really plays into, I think a bit your question on fandom, which I will come back to in a minute. I think I understand your point on long-term trends, we are focused not just on self-pay net adds. We are focused on the overall economics of the business and creating better overall customer lifetime value.
Speaker #4: But even within that, I still see opportunities for us to improve engagement and retention in part because we just have so much more data.
Speaker #4: And we just haven't really leveraged that in the past. We have about 20% of our self-pay subscribers now on 360L. Of course, more customers are streaming as well.
Speaker #4: So we have that data. And that really plays into I think a bit your question on fandom which I'll come back to in a minute.
Speaker #4: But so I think I understand your point on long-term trends. But we are focused not just on self-pay net ads. We are focused on the overall economics of the business and creating better overall customer lifetime value.
Speaker #4: And that may mean that we pull back from discounts at low prices and create a better quality subscriber base. So we're really focused on driving overall subscription revenue.
Jennifer Witz: That may mean that we pull back from discounts at low prices and create a better quality subscriber base. We are really focused on driving overall subscription revenue, and those are hopefully the metrics that you all will watch as we deliver on that. On fandom, I think there are a number of things going on in the market. Consumers are facing decision fatigue and craving real community and live experiences. You see this across so many different companies and there is just a massive proliferation of AI content. We believe there is going to be a premium placed on human. Fandom has always been core to the SiriusXM experience and the way it sort of has manifested more recently, and I think we need to be better at communicating that to our subscribers.
Jennifer Witz: That may mean that we pull back from discounts at low prices and create a better quality subscriber base. We are really focused on driving overall subscription revenue, and those are hopefully the metrics that you all will watch as we deliver on that. On fandom, I think there are a number of things going on in the market. Consumers are facing decision fatigue and craving real community and live experiences. You see this across so many different companies and there is just a massive proliferation of AI content. We believe there is going to be a premium placed on human. Fandom has always been core to the SiriusXM experience and the way it sort of has manifested more recently, and I think we need to be better at communicating that to our subscribers.
Speaker #4: And I think those are hopefully the metrics that you all will watch. And as we deliver on that. So then on fandom, I think there are a number of things going on in the market.
Speaker #4: Consumers are facing decision fatigue and craving real community and live experiences. And you see this across so many different companies. And there's just a massive proliferation of AI content.
Speaker #4: And we believe there's going to be a premium placed on human. So fandom's always been core to the Sirius XM experience and the way it sort of has manifested more recently.
Speaker #4: And I think we need to be better at communicating that to our subscribers. But it's exclusive content and merchandise. It's events and access to artists, talent, and hosts.
Jennifer Witz: It is exclusive content and merchandise, it is events and access to artist talent and hosts, and it is fan participation and this overall sense of community that I think in some ways we can uniquely capitalize on and has been core to our service for many, many years. Maybe I will just ask Scott Greenstein to talk a little bit about even just Morgan Wallen as an example of that.
Jennifer Witz: It is exclusive content and merchandise, it is events and access to artist talent and hosts, and it is fan participation and this overall sense of community that I think in some ways we can uniquely capitalize on and has been core to our service for many, many years. Maybe I will just ask Scott Greenstein to talk a little bit about even just Morgan Wallen as an example of that.
Speaker #4: And it's fan participation and this overall sense of community that I think in some ways we can uniquely capitalize on and has been core to our service for many, many years.
Speaker #4: And maybe I'll just ask Scott Greenstein to talk a little bit about even just Morgan Wallen as an example of that.
Speaker #7: Sure. Thanks, Jennifer. So as we briefly mentioned, with sports, the fandom has clearly been there. Our events with Noah Kahn, Morgan Wallen, who we'll touch on in Nashville, Kenny Chesney, and others.
Scott Greenstein: Sure. Thanks, Jennifer. As we briefly mentioned, with sports, the fandom has clearly been there. Our events, with Noah Kahan, Morgan Wallen, who we will touch on in Nashville, Kenny Chesney and others. It has always been a core component, and we are going to do more than 400 of those. The reason that Morgan Wallen is very unique is he is currently certainly the biggest artist touring in America right now and in the handful of biggest artists in the country by a lot. He has very few partnerships, and this is certainly his most significant one. We launched it in April or early April. He did one of the few small shows he does at The Pinnacle in Nashville, and the channels continue to grow. It is our number 1 most listened to artist partner channel, and it is big across all different kinds of demos.
Scott Greenstein: Sure. Thanks, Jennifer. As we briefly mentioned, with sports, the fandom has clearly been there. Our events, with Noah Kahan, Morgan Wallen, who we will touch on in Nashville, Kenny Chesney and others. It has always been a core component, and we are going to do more than 400 of those. The reason that Morgan Wallen is very unique is he is currently certainly the biggest artist touring in America right now and in the handful of biggest artists in the country by a lot. He has very few partnerships, and this is certainly his most significant one. We launched it in April or early April. He did one of the few small shows he does at The Pinnacle in Nashville, and the channels continue to grow. It is our number 1 most listened to artist partner channel, and it is big across all different kinds of demos.
Speaker #7: It's always been a core component. And we're going to do more than 400 of those. But the reason that Morgan Wallen is very unique is he's currently certainly the biggest artist touring in America right now.
Speaker #7: And he's among the handful of biggest artists in the country by a lot. So he has very few partnerships, and this is certainly his most significant one.
Speaker #7: And we launched it in April, early April. He did one of the few small shows he does at the Pinnacle in Nashville. And the channel has continued to grow.
Speaker #7: It's our number one most listened to artist partner channel. And it's big across all different kinds of demos. It's probably the strongest artist channel we've launched this decade.
Scott Greenstein: It is probably the strongest artist channel we have launched this decade. To give you an idea of the magnitude of it, since the launch of the channel, in-car monthly listeners are up 21% to date from its first month of launch. Morgan, who is not necessarily known to be doing a lot commercially, has done things like premiere his new single, Been By Now, ahead of every other radio and service out there. He is got his dad on the channel and even on these big, huge stadium shows, he is promoting his SiriusXM channel on the big screens at his stadium. Again, our goal is to have fandom be more intense and have our listeners be touching it, but also our partners are bringing our version of fandom to their audiences and it is feeding back and forth. We are particularly excited about the growth in fandom.
Scott Greenstein: It is probably the strongest artist channel we have launched this decade. To give you an idea of the magnitude of it, since the launch of the channel, in-car monthly listeners are up 21% to date from its first month of launch. Morgan, who is not necessarily known to be doing a lot commercially, has done things like premiere his new single, Been By Now, ahead of every other radio and service out there. He is got his dad on the channel and even on these big, huge stadium shows, he is promoting his SiriusXM channel on the big screens at his stadium. Again, our goal is to have fandom be more intense and have our listeners be touching it, but also our partners are bringing our version of fandom to their audiences and it is feeding back and forth. We are particularly excited about the growth in fandom.
Speaker #7: And to give you an idea of the magnitude of it, since the launch of the channel, in-car monthly listeners are up 21% to date from his first month of launch.
Speaker #7: And Morgan, who is not necessarily known to be doing a lot commercially, has done things like premiere his new single "Been By Now," ahead of every other radio and service out there.
Speaker #7: He's got his dad on the channel. And even on these big huge stadium shows, he's promoting his Sirius XM channel on the big screens at his stadium.
Speaker #7: So again, our goal is to have fandom be more intense and have our listeners be touching it, but also our partners are bringing our version of fandom to their audiences.
Speaker #7: And it's feeding back and forth. So we're particularly excited about the growth in fandom.
Jennifer Witz: I think in closing, we are very pleased with the solid fundamentals underpinning our subscription business, the meaningful growth coming in our ads business and the significant long-term optionality we see with our licensed spectrum. All of this is supported by strong and growing free cash flow. We are confident in our ability to deliver on our newly raised 2026 guidance, and we are well-positioned to drive sustainable long-term value for shareholders. Thank you all for joining us this morning.
Speaker #2: So just in closing, we're very pleased with the solid fundamentals underpinning our subscription business, the meaningful growth coming in our ads business, and the significant long-term optionality we see with our licensed spectrum.
Jennifer Witz: I think in closing, we are very pleased with the solid fundamentals underpinning our subscription business, the meaningful growth coming in our ads business and the significant long-term optionality we see with our licensed spectrum. All of this is supported by strong and growing free cash flow. We are confident in our ability to deliver on our newly raised 2026 guidance, and we are well-positioned to drive sustainable long-term value for shareholders. Thank you all for joining us this morning.
Speaker #2: And all of this is supported by strong and growing free cash flow. So we're confident in our ability to deliver on our newly raised 2026 guidance.
Speaker #2: And we're well positioned to drive sustainable long-term value for shareholders. So thank you all for joining us this morning.
Kakin Morant: Thank you. Thank you. This will conclude today's conference. You may disconnect your lines at this time. We thank you for your participation.
Zac Coughlin: Thank you.
Operator: Thank you. This will conclude today's conference. You may disconnect your lines at this time. We thank you for your participation.