Q2 2026 Bumble Inc Earnings Call

Operator: Hello, everyone. Thank you for joining us and welcome to Bumble's Q2 2026 Financial Results Conference Call. After today's prepared remarks, we will host a question and answer session. If you would like to ask a question, please press star one to raise your hand. To withdraw your question, press star one again. I will now hand the conference over to Will Taveras, Head of Investor Relations. Will, please go ahead.

Operator: Hello, everyone. Thank you for joining us and welcome to Bumble's Q2 2026 Financial Results Conference Call. After today's prepared remarks, we will host a question and answer session. If you would like to ask a question, please press star one to raise your hand. To withdraw your question, press star one again. I will now hand the conference over to Will Taveras, Head of Investor Relations. Will, please go ahead.

Speaker #1: Hello, everyone. Thank you for joining us, and welcome to Bumble's second quarter 2026 financial results conference call. After today's prepared remarks, we will host a Q&A session.

Speaker #1: If you would like to ask a question, please press *1 to raise your hand. To withdraw your question, press *1 again. I will now hand the conference over to Will Taveras, Head of Investor Relations.

Speaker #1: Will, please go ahead.

Speaker #2: Thank you for joining us to discuss Bumble's second quarter 2026 financial results. With CEO, Whitney Wolfe Herd, and CFO, Kevin Cook. Before we begin, I'd like to remind everyone that certain statements made on this call today are forward-looking statements.

Will Taveras: Thank you for joining us to discuss Bumble's Q2 2026 financial results. With me today are Bumble's Founder and CEO, Whitney Wolfe Herd, and CFO, Kevin Cook. Before we begin, I'd like to remind everyone that certain statements made on this call today are forward-looking statements. These forward-looking statements are subject to various risks and uncertainties and reflect our current expectations based on our beliefs, assumptions, and information currently available to us. Although we believe these expectations are reasonable, we undertake no obligation to revise any statement to reflect changes that occur after this call. Descriptions of factors and risks that could cause actual results to differ materially from these forward-looking statements are discussed in more detail in today's earnings press release and our periodic filings with the SEC. During the call, we also refer to certain non-GAAP financial measures.

Will Taveras: Thank you for joining us to discuss Bumble's Q2 2026 financial results. With me today are Bumble's Founder and CEO, Whitney Wolfe Herd, and CFO, Kevin Cook. Before we begin, I'd like to remind everyone that certain statements made on this call today are forward-looking statements. These forward-looking statements are subject to various risks and uncertainties and reflect our current expectations based on our beliefs, assumptions, and information currently available to us. Although we believe these expectations are reasonable, we undertake no obligation to revise any statement to reflect changes that occur after this call. Descriptions of factors and risks that could cause actual results to differ materially from these forward-looking statements are discussed in more detail in today's earnings press release and our periodic filings with the SEC. During the call, we also refer to certain non-GAAP financial measures.

Speaker #2: These forward-looking statements are subject to various risks and uncertainties, and reflect our current expectations based on our beliefs, assumptions, and information currently available to us. With me today are Bumble's founder and...

Speaker #2: Although we believe these expectations are reasonable, we undertake no obligation to revise any statement to reflect changes that occur after this call. Descriptions of factors and risks that could cause actual results to differ materially from these forward-looking statements are discussed in more detail in today's earnings press release and our periodic filings with the SEC.

Speaker #2: During the call, we also refer to certain non-GAAP financial measures. These non-GAAP measures should be considered in addition to, and not as a substitute for, or in isolation from, our GAAP results.

Will Taveras: These non-GAAP measures should be considered in addition to, and not as a substitute for, or in isolation from, our GAAP results. Reconciliations to the most comparable GAAP measures are available in our earnings press release, which is available on the investor relations section of our website at ir.bumble.com. With that, I will turn the call over to Whitney.

Will Taveras: These non-GAAP measures should be considered in addition to, and not as a substitute for, or in isolation from, our GAAP results. Reconciliations to the most comparable GAAP measures are available in our earnings press release, which is available on the investor relations section of our website at ir.bumble.com. With that, I will turn the call over to Whitney.

Speaker #2: Reconciliations to the most comparable GAAP measures are available in our earnings press release, which is available on the investor relations section of our website at ir dot bumble dot com.

Speaker #2: With that, I will turn the call over to Whitney.

Speaker #3: Hello, everyone, and thank you for joining us today. Second quarter results were in line with our expectations, and Kevin will take you through the numbers in greater detail shortly.

Whitney Wolfe Herd: Hello, everyone, and thank you for joining us today. Q2 results were in line with our expectations, and Kevin will take you through the numbers in greater detail shortly. As we get into the final stages of our transformation, I want to share our progress, what we are learning, and where we are headed next. Over the H1 of this year, we have improved the quality of our member base, and we are rebuilding on a stronger foundation. We have made meaningful progress. From here, the path back to growth is in clear sight and it will be defined by two things. One, product innovation, and two, winning back the cultural zeitgeist through brand and marketing investment. We have a very clear view of what is needed to win on both of these fronts, and we are executing with full focus.

Whitney Wolfe Herd: Hello, everyone, and thank you for joining us today. Q2 results were in line with our expectations, and Kevin will take you through the numbers in greater detail shortly. As we get into the final stages of our transformation, I want to share our progress, what we are learning, and where we are headed next. Over the H1 of this year, we have improved the quality of our member base, and we are rebuilding on a stronger foundation. We have made meaningful progress. From here, the path back to growth is in clear sight and it will be defined by two things. One, product innovation, and two, winning back the cultural zeitgeist through brand and marketing investment. We have a very clear view of what is needed to win on both of these fronts, and we are executing with full focus.

Speaker #3: As we get into the final stages of our transformation, I want to share our progress, what we are learning, and where we are headed next.

Speaker #3: Over the first half of this year, we have improved the quality of our member base, and we are rebuilding on a stronger foundation. We have made meaningful progress.

Speaker #3: From here, the path back to growth is in clear sight, and it will be defined by two things: one, product innovation; and two, winning back the cultural zeitgeist through brand and marketing investment.

Speaker #3: We have a very clear view of what is needed to win on both of these fronts, and we are executing with full focus. Last time, technology platform on which we will deliver the reimagined Bumble experience.

Whitney Wolfe Herd: Last time we talked about our new technology platform on which we will deliver the reimagined Bumble experience. We are now in the process of porting core features and functionality to the new tech stack. Key to completing this effort is migrating critical data from our own data centers onto modern cloud infrastructure, the underpinning of the entire platform. Due primarily to the volume and complexity of the data, this has been more time-consuming than we initially expected and delayed us by a couple of months and has pushed our new interaction model and parts of our innovation roadmap. We have a clear plan internally, and we are making good progress. Once we are fully on the platform, we will be able to ship products faster than we have ever been able to before. In the meantime, we are not standing still.

Whitney Wolfe Herd: Last time we talked about our new technology platform on which we will deliver the reimagined Bumble experience. We are now in the process of porting core features and functionality to the new tech stack. Key to completing this effort is migrating critical data from our own data centers onto modern cloud infrastructure, the underpinning of the entire platform. Due primarily to the volume and complexity of the data, this has been more time-consuming than we initially expected and delayed us by a couple of months and has pushed our new interaction model and parts of our innovation roadmap. We have a clear plan internally, and we are making good progress. Once we are fully on the platform, we will be able to ship products faster than we have ever been able to before. In the meantime, we are not standing still.

Speaker #3: We are now in the process of porting core features and functionality to the new tech stack. Key to completing this effort is migrating critical data from our own data centers onto modern cloud infrastructure, the underpinning of the entire platform.

Speaker #3: Due primarily to the volume and complexity of the data, this has been more time-consuming than we initially expected and delayed us by a couple of months.

Speaker #3: And has pushed our new interaction model and parts of our innovation roadmap. We have a clear plan internally, and we are making good progress.

Speaker #3: Once we are fully on the platform, we will be able to ship products faster than we have ever been able to before. In the meantime, we are not standing still.

Speaker #3: We have been able to execute on other important improvements to address member pain points on the Bumble app. I will share a few examples.

Whitney Wolfe Herd: We have been able to execute on other important improvements to address member pain points on the Bumble app. I will share a few examples. The first is a major product enhancement we've been able to test in 12 markets, changing how chats are initiated. Now, for the first time on Bumble, by default, anyone will be able to send only one single opening message, and the conversation does not progress until the recipient responds. We are also addressing another major complaint that existed from our members, and we are extending the 24-hour match response window. In our initial tests, we saw very positive signals with members experiencing a significant increase in chat initiation and mutual chat rates. We plan to roll out both updates globally by the end of this month.

Whitney Wolfe Herd: We have been able to execute on other important improvements to address member pain points on the Bumble app. I will share a few examples. The first is a major product enhancement we've been able to test in 12 markets, changing how chats are initiated. Now, for the first time on Bumble, by default, anyone will be able to send only one single opening message, and the conversation does not progress until the recipient responds. We are also addressing another major complaint that existed from our members, and we are extending the 24-hour match response window. In our initial tests, we saw very positive signals with members experiencing a significant increase in chat initiation and mutual chat rates. We plan to roll out both updates globally by the end of this month.

Speaker #3: The first is a major product enhancement we have been able to test in 12 markets. Changing how chats are initiated. Now, for the first time on Bumble, by default, anyone will be able to send only one single opening message, and the conversation does not progress until the recipient responds.

Speaker #3: We are also addressing another major complaint that existed from our members, and we are extending the 24-hour match response window. In our initial test, we saw very positive signals, with members experiencing a significant increase in chat initiation and mutual chat rates.

Speaker #3: We plan to roll out both updates globally by the end of this month. As I touched on earlier, we are also making a series of other impactful algorithmic improvements to show how we sort and surface recommendations.

Whitney Wolfe Herd: As I touched on earlier, we are also making a series of other impactful algorithmic improvements to show how we sort and surface recommendations. These changes are driving meaningful improvements in outcomes for our members in testing, including solid gains in members with a match and chat initiations, and culminating in substantial increases in average mutual chats. These wins help drive progress towards our North Star, delivering our members successful dates. The goal with many of our updates is to get people out from behind the screen faster to meeting in person. In addition to strengthening the core experience, you will see us lean more into real-life experiences, more ways to meet, not just match, and more ways to meet together with friends instead of just one-to-one. I am a firm believer that the future of meeting people in groups will become more important.

Whitney Wolfe Herd: As I touched on earlier, we are also making a series of other impactful algorithmic improvements to show how we sort and surface recommendations. These changes are driving meaningful improvements in outcomes for our members in testing, including solid gains in members with a match and chat initiations, and culminating in substantial increases in average mutual chats. These wins help drive progress towards our North Star, delivering our members successful dates. The goal with many of our updates is to get people out from behind the screen faster to meeting in person. In addition to strengthening the core experience, you will see us lean more into real-life experiences, more ways to meet, not just match, and more ways to meet together with friends instead of just one-to-one. I am a firm believer that the future of meeting people in groups will become more important.

Speaker #3: These changes are driving meaningful improvements in outcomes for our members and testing. Including solid gains in members with a match and chat initiations, and culminating in substantial increases in average mutual chats.

Speaker #3: These wins help drive progress towards our North Star. Delivering our members successful dates. The goal with many of our updates is to get people out from behind the screen faster to meeting in person.

Speaker #3: In addition to strengthening the core experience, you will see us lean more into real-life experiences. More ways to meet. Not just match. And more ways to meet together with friends instead of just one-to-one.

Speaker #3: I am a firm believer that the future of meeting people in groups will become more important. see who they naturally share chemistry with once they have met.

Whitney Wolfe Herd: People love to come together in groups and see who they naturally share chemistry with once they have met. Bumble can be a catalyst for helping people socialize more broadly. This is precisely the foundational work that we are doing on group experiences. Group socializing is a real part of how Gen Z prefers to meet, and we believe Bumble represents a natural bridge from meeting to socializing to then dating. We are already seeing signs of this in our groups initiative at BFF. We are seeing strong growth in both the number of active groups and in the average number of active members per group on BFF. It has been very exciting to see the natural and organic demand and love for the BFF brand and how much it resonates with Gen Z women in particular.

Whitney Wolfe Herd: People love to come together in groups and see who they naturally share chemistry with once they have met. Bumble can be a catalyst for helping people socialize more broadly. This is precisely the foundational work that we are doing on group experiences. Group socializing is a real part of how Gen Z prefers to meet, and we believe Bumble represents a natural bridge from meeting to socializing to then dating. We are already seeing signs of this in our groups initiative at BFF. We are seeing strong growth in both the number of active groups and in the average number of active members per group on BFF. It has been very exciting to see the natural and organic demand and love for the BFF brand and how much it resonates with Gen Z women in particular.

Speaker #3: Bumble can be a catalyst for helping people socialize more broadly. This is precisely the foundational work that we are doing on group socializing is a real part of how Gen Z prefers to meet, and we believe Bumble represents a natural bridge from meeting to socializing to then dating.

Speaker #3: We are already seeing signs of this in our groups initiative at BFF. We are seeing strong growth in both the number of active groups and in the average number of active members per group on BFF.

Speaker #3: It has been very exciting to see the natural and organic demand and love for the BFF brand and how much it resonates with Gen Z women in particular.

Speaker #3: Another initiative that supports the IRL theme is PLAN. Our standalone app that we are testing for curated in-person social events, with the functionality to match with attendees after the event is over.

Whitney Wolfe Herd: Another initiative that supports the IRL theme is Plans, our standalone app that we are testing for curated in-person social events with the functionality to match with attendees after the event is over. Plans is showing promising results in very early tests this summer, marketed to the youngest cohort of prospective members. The premise of Plans is simple: meet first, match later. This comes to life via these group experiences, consistent with how younger generations are finding connection and eventually love. Together, the chat initiation feature, algorithmic improvements, and group initiatives are important steps towards the better experience our members want, and I am pleased with the progress that we've made. However, this alone does not satisfy our full ambition. Frankly, this has been the most frustrating part of the technical transformation, the inability to ship the features our members are craving at a cadence that modern technology demands.

Whitney Wolfe Herd: Another initiative that supports the IRL theme is Plans, our standalone app that we are testing for curated in-person social events with the functionality to match with attendees after the event is over. Plans is showing promising results in very early tests this summer, marketed to the youngest cohort of prospective members. The premise of Plans is simple: meet first, match later. This comes to life via these group experiences, consistent with how younger generations are finding connection and eventually love. Together, the chat initiation feature, algorithmic improvements, and group initiatives are important steps towards the better experience our members want, and I am pleased with the progress that we've made. However, this alone does not satisfy our full ambition. Frankly, this has been the most frustrating part of the technical transformation, the inability to ship the features our members are craving at a cadence that modern technology demands.

Speaker #3: PLANS is showing promising results in very early tests this summer, marketed to the youngest cohort of prospective members. The premise of PLANS is simple.

Speaker #3: Meet first, match later. This comes to life via these group experiences, consistent with how younger generations are finding connection and eventually love. Together, the chat initiation feature, algorithmic improvements, and group initiatives are important steps towards the better experience our members want.

Speaker #3: And I am pleased with the progress that we've made. However, this alone does not satisfy our full ambition. Frankly, this has been the most frustrating part of the technical transformation.

Speaker #3: The inability to ship the features our members are craving at a cadence that modern technology demands. The good news, is that we are close.

Whitney Wolfe Herd: The good news is that we are close. Let's turn to what's next, the exciting stuff. To close out 2026, we expect to begin shipping a multitude of product enhancements that our members have been asking for, ranging from profile and onboarding updates to more compelling, interesting ways to meet people in real life, along with testing elements of our fundamentally new interaction model that I lightly previewed last quarter. Given the data migration delay, we now expect to begin rolling this out in very early 2027. The core idea is a shift away from optimizing for swipe speed and velocity towards something more intentional, fewer, better, more considered signals. What will replace the swipe I will be keeping under wraps a bit longer for competitive purposes.

Whitney Wolfe Herd: The good news is that we are close. Let's turn to what's next, the exciting stuff. To close out 2026, we expect to begin shipping a multitude of product enhancements that our members have been asking for, ranging from profile and onboarding updates to more compelling, interesting ways to meet people in real life, along with testing elements of our fundamentally new interaction model that I lightly previewed last quarter. Given the data migration delay, we now expect to begin rolling this out in very early 2027. The core idea is a shift away from optimizing for swipe speed and velocity towards something more intentional, fewer, better, more considered signals. What will replace the swipe I will be keeping under wraps a bit longer for competitive purposes.

Speaker #3: So, let's turn to what's next. Be exciting stuff. To close out 2026, we expect to begin shipping a multitude of product enhancements that our members have been asking for, ranging from profile and onboarding updates to more compelling interesting ways to meet people in real life, along with testing elements of our fundamentally new interaction model that I lightly previewed last quarter.

Speaker #3: Given the data migration delay, we now expect to begin rolling this out in very early 2027. The core idea is a shift away from optimizing for swipe speed and velocity.

Speaker #3: Towards something more intentional. Fewer, better, more considered signals. What will replace the swipe, I will be keeping under wraps a bit longer for competitive purposes.

Speaker #3: But it is designed to generate more immediate interactions and, most importantly, better outcomes—mimicking real life and eliminating the friction and delay that exist in current dating app models.

Whitney Wolfe Herd: It is designed to generate more immediate interactions and, most importantly, better outcomes, mimicking real life and eliminating the friction and delay that exists in current dating app models. The early member feedback on the new interaction model has been very positive, and Gen Z in particular, as well as millennials, both women and men, have responded enthusiastically. We remain very bullish and excited about the direction we are headed. Turning to Beam, our AI dating assistance tool. It's expected to play an important role in how the experience will be delivered, but never degrading the human-first approach that we will always adhere to. Let me be clear, Beam is not replacing the swipe. We are not aiming for an AI-driven experience. Beam is simply the intelligence under the hood.

Whitney Wolfe Herd: It is designed to generate more immediate interactions and, most importantly, better outcomes, mimicking real life and eliminating the friction and delay that exists in current dating app models. The early member feedback on the new interaction model has been very positive, and Gen Z in particular, as well as millennials, both women and men, have responded enthusiastically. We remain very bullish and excited about the direction we are headed. Turning to Beam, our AI dating assistance tool. It's expected to play an important role in how the experience will be delivered, but never degrading the human-first approach that we will always adhere to. Let me be clear, Beam is not replacing the swipe. We are not aiming for an AI-driven experience. Beam is simply the intelligence under the hood.

Speaker #3: The early member feedback on the new interaction model has been very positive, and Gen Z in particular, as well as millennials—both women and men—have responded enthusiastically.

Speaker #3: We remain very bullish and excited about the direction we are headed. Turning to our AI dating assistance tool, it's expected to play an important role in how the experience will be delivered, but never degrading the human-first approach that we will always adhere to.

Speaker #3: Let me be clear. Be is not replacing the swipe. We are not aiming for an AI-driven experience. Be is simply the intelligence under the hood.

Speaker #3: We believe that AI tools can help engaged members show up as their true authentic selves even better, connect with a higher degree of relevancy and get to better outcomes.

Whitney Wolfe Herd: We believe that AI tools can help engaged members show up as their true, authentic selves even better, connect with a higher degree of relevancy, and get to better outcomes. Beam is in select members' hands for onboarding and matching today, and it is resulting in a more complete and authentic view of the individual. Member feedback has been that the resulting matches are more relevant, thanks to the greater signal. We are being very deliberate about how we deploy Beam because trust is paramount. We believe the biggest opportunity to our overall member satisfaction is to provide greater value to all non-paying members, which can attract more people, especially Gen Z, to the platform and drive increased engagement. We will be making the free experience much more compelling. For example, by offering free limited access to Liked You, the most in-demand part of the product.

Whitney Wolfe Herd: We believe that AI tools can help engaged members show up as their true, authentic selves even better, connect with a higher degree of relevancy, and get to better outcomes. Beam is in select members' hands for onboarding and matching today, and it is resulting in a more complete and authentic view of the individual. Member feedback has been that the resulting matches are more relevant, thanks to the greater signal. We are being very deliberate about how we deploy Beam because trust is paramount. We believe the biggest opportunity to our overall member satisfaction is to provide greater value to all non-paying members, which can attract more people, especially Gen Z, to the platform and drive increased engagement. We will be making the free experience much more compelling. For example, by offering free limited access to Liked You, the most in-demand part of the product.

Speaker #3: Be is in select members' hands for onboarding and matching today, and it is resulting in a more complete and authentic view of the individual.

Speaker #3: Member feedback has been that the resulting matches are more relevant, thanks to the greater signal. We are being very deliberate about how we deploy Be, because trust is paramount.

Speaker #3: We believe the biggest opportunity to our overall member satisfaction is to provide greater value to all non-paying members. Which can attract more people, especially Gen Z, to the platform and drive increased engagement.

Speaker #3: We will be making the free experience much more compelling. For example, by offering free limited access to LikeDo, the most in-demand part of the product, which is currently only available to paid members.

Whitney Wolfe Herd: Which is currently only available to paid members. We believe that there's a lot of opportunity in allowing members to see the value and then convert to a subscribing member for more access. We've been testing different iterations, and what we have seen is that in early results, there is a significant uptick in yes votes, matches, and mutual chats. These are all key for driving top of funnel and member satisfaction, which drives the flywheel of word-of-mouth growth. These tests are early and actively underway. We do look forward to updating you next quarter as we have more to share. More broadly, we are planning to rearchitect our subscription tiers to be simpler and more inviting upfront, emphasizing a great free experience with a clean, obvious path into paid tiers that can deliver clear value by enhancing member outcomes.

Whitney Wolfe Herd: Which is currently only available to paid members. We believe that there's a lot of opportunity in allowing members to see the value and then convert to a subscribing member for more access. We've been testing different iterations, and what we have seen is that in early results, there is a significant uptick in yes votes, matches, and mutual chats. These are all key for driving top of funnel and member satisfaction, which drives the flywheel of word-of-mouth growth. These tests are early and actively underway. We do look forward to updating you next quarter as we have more to share. More broadly, we are planning to rearchitect our subscription tiers to be simpler and more inviting upfront, emphasizing a great free experience with a clean, obvious path into paid tiers that can deliver clear value by enhancing member outcomes.

Speaker #3: We believe that there's a lot of opportunity in allowing members to see the value and then convert to a subscribing member for more access.

Speaker #3: We've been testing different iterations, and what we have seen is that in early results, there is a significant uptick in yes votes, matches, and mutual chats.

Speaker #3: These are all key for driving top-of-funnel and member satisfaction, which drives the flywheel of word-of-mouth growth. These tests are early and actively underway, but we do look forward to updating you next quarter as we have more to share.

Speaker #3: More broadly, we are planning to re-architect our subscription tiers to be simpler and more inviting upfront. Emphasizing a great free experience with a clean, obvious path into paid tiers that can deliver clear value by enhancing member outcomes.

Speaker #3: As we build more innovation into our product, we will have more value additive offerings to distribute across the different pricing tiers. Our philosophy is simple.

Whitney Wolfe Herd: As we build more innovation into our product, we will have more value-additive offerings to distribute across the different pricing tiers. Our philosophy is simple: monetize value and outcomes, not friction. This will take some tuning. We have conviction that a better free experience is how we widen the top of funnel and earn the right to monetize. This is how you build the kind of product loyalty that lasts. At the other end of the funnel, we are exploring a higher subscription tier than we have previously offered, one that really anchors on mutual serious intent, which is ultimately what will drive value for a higher-paying member. Turning to brand investment. So far this year, our investment focus has been on technology and product. I've just walked you through some of those highlights.

Whitney Wolfe Herd: As we build more innovation into our product, we will have more value-additive offerings to distribute across the different pricing tiers. Our philosophy is simple: monetize value and outcomes, not friction. This will take some tuning. We have conviction that a better free experience is how we widen the top of funnel and earn the right to monetize. This is how you build the kind of product loyalty that lasts. At the other end of the funnel, we are exploring a higher subscription tier than we have previously offered, one that really anchors on mutual serious intent, which is ultimately what will drive value for a higher-paying member. Turning to brand investment. So far this year, our investment focus has been on technology and product. I've just walked you through some of those highlights.

Speaker #3: Monetized value, and outcomes, not friction. This will take some tuning, but we have conviction that a better free experience is how we widen the top-of-funnel and earn the right to monetize.

Speaker #3: This is how you build the kind of product loyalty that lasts. At the other end of the funnel, we are exploring a higher subscription tier than we have previously offered, one that really anchors on mutual serious intent.

Speaker #3: Which is ultimately what will drive value for a higher-paying member. Turning to brand investment: so far this year, our investment focus has been on technology and product, and I've just walked you through some of those highlights.

Speaker #3: We have maintained a very strong margin for more than a year, as we pulled back on marketing spend while the product was under transformation, in order to not waste dollars on bringing people into a product experience that was not up to their or our standards.

Whitney Wolfe Herd: We have maintained a very strong margin for more than a year as we pulled back on marketing spend while the product was under transformation in order to not waste dollars on bringing people into a product experience that was not up to their or our standards. Now as we enter the final stages of our transformation, it is time to prioritize brand marketing again. As a reminder, I built this company and brand from intuitively understanding what women want, need, and expect from dating, consumer brands, and experiences. This is my strength. I'm excited to go full force back into rebuilding the brand into an incredibly relevant, beloved company that once again captures the cultural zeitgeist. A brand that not only young women love and advocate for, but can also win culture with men. We are starting from a strong base.

Whitney Wolfe Herd: We have maintained a very strong margin for more than a year as we pulled back on marketing spend while the product was under transformation in order to not waste dollars on bringing people into a product experience that was not up to their or our standards. Now as we enter the final stages of our transformation, it is time to prioritize brand marketing again. As a reminder, I built this company and brand from intuitively understanding what women want, need, and expect from dating, consumer brands, and experiences. This is my strength. I'm excited to go full force back into rebuilding the brand into an incredibly relevant, beloved company that once again captures the cultural zeitgeist. A brand that not only young women love and advocate for, but can also win culture with men. We are starting from a strong base.

Speaker #3: But now, as we enter the final stages of our transformation, it is time to prioritize brand marketing again. As a reminder, I built this company and brand from intuitively understanding what women want, need, and expect from dating, consumer brands, and experiences.

Speaker #3: This is my strength, and I'm excited to go full force back into rebuilding the brand into an incredibly relevant, beloved company that, once again, captures the cultural zeitgeist.

Speaker #3: A brand that not only young women love and advocate for, but can also win culture with men. We are starting from a strong base.

Speaker #3: Among those who know Bumble, we continue to lead in our category on brand favorability. However, the younger cohort just entering our category does not have the same familiarity with Bumble.

Whitney Wolfe Herd: Among those who know Bumble, we continue to lead in our category on brand favorability. However, the younger cohort just entering our category does not have the same familiarity with Bumble. This is not product related. It is an awareness issue. This is good news for us because we have an opportunity to go back and do what I did when I launched this company and take over culture again. We're doing this by reinvesting in community, creators, and hyper-local energy, pointing it directly at a younger audience. This will be a big focus for us in 2027. It will start ramping in Q3 and Q4 of this year. It is time to start reinvesting for growth. However, as evidenced by this past year, we will remain prudent and surgical about how we spend. We will be mindful of healthy margins.

Whitney Wolfe Herd: Among those who know Bumble, we continue to lead in our category on brand favorability. However, the younger cohort just entering our category does not have the same familiarity with Bumble. This is not product related. It is an awareness issue. This is good news for us because we have an opportunity to go back and do what I did when I launched this company and take over culture again. We're doing this by reinvesting in community, creators, and hyper-local energy, pointing it directly at a younger audience. This will be a big focus for us in 2027. It will start ramping in Q3 and Q4 of this year. It is time to start reinvesting for growth. However, as evidenced by this past year, we will remain prudent and surgical about how we spend. We will be mindful of healthy margins.

Speaker #3: This is not product-related. It is an awareness issue. And this is good news for us. Because we have an opportunity to go back and do what I did when I launched this company, and take over culture again.

Speaker #3: We're doing this by reinvesting in community, creators, and hyperlocal energy, pointing it directly at a younger audience. This will be a big focus for us in 2027, and it will start ramping in Q3 and Q4 of this year.

Speaker #3: It is time to start reinvesting for growth. However, as evidenced by this past year, we will remain prudent and surgical about how we spend, and we will be mindful of maintaining healthy margins.

Speaker #3: It is important to recognize that product and marketing are not separate initiatives. They complement one another. In our business, the most important element of the product is people using it—the right mix of members makes every match more relevant and every conversation better.

Whitney Wolfe Herd: It is important to recognize that product and marketing are not separate initiatives. They complement one another. In our business, the most important element of the product is people using it. The right mix of members makes every match more relevant and every conversation better, which means who we attract shapes the quality of the experience itself. That flywheel only turns if the product works and the people marketing brings to the top of the funnel. That is why the core experience improvements come first and why we are now stepping up brand investment. It is also why we expect the investment supporting our new product updates to be more efficient than the performance marketing spend that you saw from our company in prior years.

Whitney Wolfe Herd: It is important to recognize that product and marketing are not separate initiatives. They complement one another. In our business, the most important element of the product is people using it. The right mix of members makes every match more relevant and every conversation better, which means who we attract shapes the quality of the experience itself. That flywheel only turns if the product works and the people marketing brings to the top of the funnel. That is why the core experience improvements come first and why we are now stepping up brand investment. It is also why we expect the investment supporting our new product updates to be more efficient than the performance marketing spend that you saw from our company in prior years.

Speaker #3: Which means who we attract shapes the quality of the experience itself. But that flywheel only turns if the product works, and the people marketing brings to the top of the funnel.

Speaker #3: That's why the core experience improvements come first, and why we are now stepping up brand investment. It is also why we expect the investment supporting our new product updates to be more efficient, and the performance marketing spend that you saw from our company in prior years.

Speaker #3: Our new approach to performance marketing is boosting the great content that our creators and members are making, as well as the success stories that stem from Bumble, along with highlighting all of our IRL activities that have been resonating very well with Gen Z.

Whitney Wolfe Herd: Our new approach to performance marketing is boosting the great content that our creators and members are making and the success stories that stem from Bumble, along with highlighting all of our IRL activities that have been resonating very well with Gen Z. To summarize, the core app will be getting better every day, and our velocity of innovation will only accelerate as we complete our data migration. The early results from the changes that we have been able to push through are encouraging. They are leading to better experiences for a healthier, more stable member base. Before I close, I stepped back in as CEO March of 2025. My first priority was to do a quality reset. We raised the bar on profile quality, focused on subscription revenue, and took the necessary and difficult steps to transform our tech backend to be modern and advanced for future innovation.

Whitney Wolfe Herd: Our new approach to performance marketing is boosting the great content that our creators and members are making and the success stories that stem from Bumble, along with highlighting all of our IRL activities that have been resonating very well with Gen Z. To summarize, the core app will be getting better every day, and our velocity of innovation will only accelerate as we complete our data migration. The early results from the changes that we have been able to push through are encouraging. They are leading to better experiences for a healthier, more stable member base. Before I close, I stepped back in as CEO March of 2025. My first priority was to do a quality reset. We raised the bar on profile quality, focused on subscription revenue, and took the necessary and difficult steps to transform our tech backend to be modern and advanced for future innovation.

Speaker #3: To summarize, the core app will be getting better every day, and our velocity of innovation will only accelerate as we complete our data migration.

Speaker #3: The early results from the changes that we've been able to push through are encouraging. They're leading to better experiences, for a healthier, more stable member base.

Speaker #3: Before I close, I stepped back in as CEO March of 2025. My first priority was to do a quality reset. We raised the bar on profile quality, focus on subscription revenue, and took the necessary and difficult steps to transform our tech backend to be modern and advanced for future innovation.

Speaker #3: We transformed our team, brought in the best talent, and operated in a much more lean and efficient capacity. Essentially, I knew we had to shrink in order to grow.

Whitney Wolfe Herd: We transformed our team, brought in the best talent, and operated in a much more lean and efficient capacity. Essentially, I knew we had to shrink in order to grow. It has not been easy, but I believe it has been worth it. I believe the best is ahead of us. When I stepped back in, the top complaint was trust with profiles on the platform. Prior complaints about bots, spammers, and low-quality profiles have, in many respects, been addressed as the quality of our member base has dramatically improved, turning our member base into one of our strengths. Now, we will deliver the roadmap that our members deserve with the innovation that delivers the outcomes that they are seeking. Members first, always. We will win back culture with incredible marketing and brand experiences, that is how Bumble will win.

Whitney Wolfe Herd: We transformed our team, brought in the best talent, and operated in a much more lean and efficient capacity. Essentially, I knew we had to shrink in order to grow. It has not been easy, but I believe it has been worth it. I believe the best is ahead of us. When I stepped back in, the top complaint was trust with profiles on the platform. Prior complaints about bots, spammers, and low-quality profiles have, in many respects, been addressed as the quality of our member base has dramatically improved, turning our member base into one of our strengths. Now, we will deliver the roadmap that our members deserve with the innovation that delivers the outcomes that they are seeking. Members first, always. We will win back culture with incredible marketing and brand experiences, that is how Bumble will win.

Speaker #3: It has not been easy, but I believe it has been worth it. I believe the best is ahead of us. When I stepped back in, the top complaint was trust with profiles on the platform.

Speaker #3: Prior complaints about bots, spammers, and low-quality profiles have in many respects been addressed as the quality of our member base has dramatically improved. Turning our member base into one of our strengths.

Speaker #3: Now, we will deliver the roadmap that our members deserve, with the innovation that delivered the outcomes that they are seeking, members first, always. We will win back culture with incredible marketing and brand experiences, and that is how Bumble will win.

Whitney Wolfe Herd: Demand for love and human connection has never been in question. In fact, as AI progresses, I find myself asking what will not be replaced by AI? The answer is very clear. The need for real love, friendship, and connection in the real world with other humans. We are better together. Our job is to build products worthy of it, and that is exactly what our team is doing. Thank you so much. With that, I will turn it over to Kevin.

Whitney Wolfe Herd: Demand for love and human connection has never been in question. In fact, as AI progresses, I find myself asking what will not be replaced by AI? The answer is very clear. The need for real love, friendship, and connection in the real world with other humans. We are better together. Our job is to build products worthy of it, and that is exactly what our team is doing. Thank you so much. With that, I will turn it over to Kevin.

Speaker #3: Demand for love and human connection has never been in question. In fact, as AI progresses, I find myself asking what won't be replaced by AI.

Speaker #3: And the answer is very clear. The need for real love, friendship, and connection in the real world with other humans. Because we are better together.

Speaker #3: Our job is to build products worthy of it, and that is exactly what our team is doing. Thank you so much, and with that, I will turn it over to Kevin.

Speaker #1: Thank you, Whitney. Hello, everyone. For the second quarter, total revenue finished in the upper half of our guidance range, and adjusted EBITDA exceeded the high end.

Kevin Cook: Thank you, Whitney. Hello, everyone. For Q2, total revenue finished in the upper half of our guidance range, and adjusted EBITDA exceeded the high end. Consistent with the strategy Whitney just described, we are past the most acute effects of the quality reset. Our member base is stabilizing, and we are shifting focus toward investment in product, technology, and brand marketing. I will review our quarterly results before turning to the outlook. Unless otherwise noted, my comments are on a non-GAAP basis and comparisons are year-over-year. Total revenue was $211 million compared to $248 million a year ago. Foreign exchange was a tailwind of approximately $3 million in the quarter. Bumble app revenue was $172 million compared to $201 million a year ago. Badoo app and other revenue was $39 million, compared to $47 million a year ago.

Kevin Cook: Thank you, Whitney. Hello, everyone. For Q2, total revenue finished in the upper half of our guidance range, and adjusted EBITDA exceeded the high end. Consistent with the strategy Whitney just described, we are past the most acute effects of the quality reset. Our member base is stabilizing, and we are shifting focus toward investment in product, technology, and brand marketing. I will review our quarterly results before turning to the outlook. Unless otherwise noted, my comments are on a non-GAAP basis and comparisons are year-over-year. Total revenue was $211 million compared to $248 million a year ago. Foreign exchange was a tailwind of approximately $3 million in the quarter. Bumble app revenue was $172 million compared to $201 million a year ago. Badoo app and other revenue was $39 million, compared to $47 million a year ago.

Speaker #1: Consistent with the strategy Whitney just described, we are past the most acute effects of the quality reset. Our member base is stabilizing, and we are shifting focus toward investment in product, technology, and brand marketing.

Speaker #1: I will review our quarterly results before turning to the outlook. Unless otherwise noted, my comments are on a non-GAAP basis, and comparisons are year over year.

Speaker #1: Total revenue was $211 million, compared to $248 million a year ago. Foreign exchange was a tailwind of approximately $3 million, in the quarter. Bumble app revenue was $172 million, compared to $201 million, a year ago.

Speaker #1: Purdoh app and other revenue was $39 million, compared to $47 million a year ago. Adjusted EBITDA was $73 million, representing a 35% margin, compared to $95 million and 38% a year ago.

Kevin Cook: Adjusted EBITDA was $73 million, representing a 35% margin, compared to $95 million and 38% a year ago. We have continued to produce healthy margins even as we've invested more in product development to modernize the platform. We're also beginning to accelerate brand marketing ahead of our product rollouts. This spend will likely bring adjusted EBITDA margins in line with historical levels over H2. This is the expected normalization of the cost base we've been discussing for several quarters as we put selective, well-timed resourcing behind this next transformation phase. Gross margin expanded roughly 380 basis points year-over-year, with cost of revenue at 26% of revenue versus 29%, driven by continued adoption of alternative billing methods and the corresponding reduction in aggregator fees. We expect alternative billing to remain a year-over-year tailwind to gross margin through the balance of the year.

Kevin Cook: Adjusted EBITDA was $73 million, representing a 35% margin, compared to $95 million and 38% a year ago. We have continued to produce healthy margins even as we've invested more in product development to modernize the platform. We're also beginning to accelerate brand marketing ahead of our product rollouts. This spend will likely bring adjusted EBITDA margins in line with historical levels over H2. This is the expected normalization of the cost base we've been discussing for several quarters as we put selective, well-timed resourcing behind this next transformation phase. Gross margin expanded roughly 380 basis points year-over-year, with cost of revenue at 26% of revenue versus 29%, driven by continued adoption of alternative billing methods and the corresponding reduction in aggregator fees. We expect alternative billing to remain a year-over-year tailwind to gross margin through the balance of the year.

Speaker #1: We have continued to produce healthy margins, even as we've invested more in product development to modernize the platform. We're also beginning to accelerate brand marketing ahead of our product rollouts.

Speaker #1: This spend will likely bring adjusted EBITDA margins in line with historical levels over the second half of the year. This is the expected normalization of the cost base we've been discussing for several quarters, as we put selective well-timed resourcing behind this next transformation phase.

Speaker #1: Gross margin expanded roughly 380 basis points year over year, with cost of revenue at 26% of revenue, versus 29%, driven by continued adoption of alternative billing methods and the corresponding reduction in aggregator fees.

Speaker #1: We expect alternative billing to remain a year-over-year tailwind to gross margin, through the balance of the year. On operating expenses, selling and marketing expense was $28 million, or 14% of revenue, compared to $30 million, or 12%.

Kevin Cook: On operating expenses, selling and marketing expense was $28 million, or 14% of revenue, compared to $30 million or 12%. We managed marketing spend to well below historical levels through Q2 as we invested primarily in product updates with a planned acceleration beginning in Q3. Product development expense was $31 million, or 15%, up from $24 million and 10% a year ago, reflecting our continued investment in platform modernization, including the infrastructure migration Whitney described. General and administrative expense was $25 million or 12%, compared to $27 million or 11% a year ago. When reviewing our GAAP results, please note that our net loss of $128 million includes a non-cash impairment charge of $169 million. This charge has no impact on our operations, cash flow, or liquidity, and therefore is excluded from adjusted EBITDA.

Kevin Cook: On operating expenses, selling and marketing expense was $28 million, or 14% of revenue, compared to $30 million or 12%. We managed marketing spend to well below historical levels through Q2 as we invested primarily in product updates with a planned acceleration beginning in Q3. Product development expense was $31 million, or 15%, up from $24 million and 10% a year ago, reflecting our continued investment in platform modernization, including the infrastructure migration Whitney described. General and administrative expense was $25 million or 12%, compared to $27 million or 11% a year ago. When reviewing our GAAP results, please note that our net loss of $128 million includes a non-cash impairment charge of $169 million. This charge has no impact on our operations, cash flow, or liquidity, and therefore is excluded from adjusted EBITDA.

Speaker #1: We managed marketing spend to well below historical levels through the second quarter, as we invested primarily in product updates, with a planned acceleration beginning in the third quarter.

Speaker #1: Product development expense was $31 million, or 15%, up from $24 million, and 10%, a year ago, reflecting our continued investment in platform modernization, including the infrastructure migration Whitney described.

Speaker #1: General and administrative expense was $25 million, or 12%, compared to $27 million, or 11%, a year ago. When reviewing our gap results, please note that our net loss of $128 million includes a non-cash impairment charge of $169 million.

Speaker #1: This charge has no impact on our operations, cash flow, or liquidity, and therefore it is excluded from adjusted EBITDA. Excluding the impact of the charge, the company generated positive net income in the quarter.

Kevin Cook: Excluding the impact of the charge, the company generated positive net income in the quarter. With respect to the balance sheet and cash flow, we continue to generate strong cash flow. In the quarter, we generated $54 million of operating cash flow and $51 million of free cash flow. Year-to-date, operating cash flow was $131 million and free cash flow was $125 million. We concluded Q2 with $154 million of cash and cash equivalents. Turning to the outlook, our focus is on activating our higher-quality member base through the investments in product and marketing Whitney outlined, which we expect will ultimately lead to member growth and its derivative effects on payers and revenue. These benefits will take time to show up in the financials, but we believe best position us for durable engagement and monetization.

Kevin Cook: Excluding the impact of the charge, the company generated positive net income in the quarter. With respect to the balance sheet and cash flow, we continue to generate strong cash flow. In the quarter, we generated $54 million of operating cash flow and $51 million of free cash flow. Year-to-date, operating cash flow was $131 million and free cash flow was $125 million. We concluded Q2 with $154 million of cash and cash equivalents. Turning to the outlook, our focus is on activating our higher-quality member base through the investments in product and marketing Whitney outlined, which we expect will ultimately lead to member growth and its derivative effects on payers and revenue. These benefits will take time to show up in the financials, but we believe best position us for durable engagement and monetization.

Speaker #1: With respect to the balance sheet and cash flow, we continue to generate strong cash flow. In the quarter, we generated $54 million of operating cash flow, and $51 million of free cash flow.

Speaker #1: Year to date, operating cash flow was $131 million, and free cash flow was $125 million. We concluded the second quarter with $154 million of cash and cash equivalents.

Speaker #1: Turning to the outlook, our focus is on activating our higher quality member base through the investments in product and marketing, Whitney outlined, which we expect will ultimately lead to member growth and its derivative effects on payers and revenue.

Speaker #1: These benefits will take time to show up in the financials, but we believe best position us for durable engagement and modernization. For the third quarter, we expect total revenue in the range of $205 million, to $213 million.

Kevin Cook: For Q3, we expect total revenue in the range of $205 million to 213 million, including Bumble app revenue of $167 million to 173 million, and adjusted EBITDA of $56 million to 60 million, representing an approximately 28% margin at the midpoint. More broadly, we expect adjusted EBITDA margins to continue to normalize over the remainder of 2026 as we increase investment in technology and talent to modernize the platform and drive product innovation, and as we aim marketing at supporting new products, organic member growth, and brand. In closing, Q2 played out as expected with stable revenue, continued gross margin expansion, and strong cash flow. In H2, we are leveraging our strong margin profile and cash generation to invest in the vision and transformation Whitney outlined, maintaining strong operating discipline at every step.

Kevin Cook: For Q3, we expect total revenue in the range of $205 million to 213 million, including Bumble app revenue of $167 million to 173 million, and adjusted EBITDA of $56 million to 60 million, representing an approximately 28% margin at the midpoint. More broadly, we expect adjusted EBITDA margins to continue to normalize over the remainder of 2026 as we increase investment in technology and talent to modernize the platform and drive product innovation, and as we aim marketing at supporting new products, organic member growth, and brand. In closing, Q2 played out as expected with stable revenue, continued gross margin expansion, and strong cash flow. In H2, we are leveraging our strong margin profile and cash generation to invest in the vision and transformation Whitney outlined, maintaining strong operating discipline at every step.

Speaker #1: Including Bumble app revenue of $167 million, to $173 million, and adjusted EBITDA of $56 million, to $60 million. Representing an approximately 28% margin at the midpoint.

Speaker #1: More broadly, we expect adjusted EBITDA margins to continue to normalize over the remainder of 2026, as we increase investment in technology and talent, to modernize the platform, and drive product innovation.

Speaker #1: And as we aim marketing at supporting new products, organic member growth, and brand. In closing, Q2 played out as expected, with stable revenue, continued gross margin expansion, and strong cash flow.

Speaker #1: In the second half of the year, we are leveraging our strong margin profile and cash generation to invest in the vision and transformation Whitney outlined.

Speaker #1: Maintaining strong operating discipline, at every step. With that, operator, let's open the line for questions, please.

Kevin Cook: With that, operator, let's open the line for questions, please.

Kevin Cook: With that, operator, let's open the line for questions, please.

Speaker #2: We will now begin the question and answer session. Please limit yourself to one question, and one follow-up. If you would like to ask a question, please press *1 to raise your hand.

Operator: We will now begin the question and answer session. Please limit yourself to one question and one follow-up. If you would like to ask a question, please press star one to raise your hand. To withdraw your question, press star one again. We ask that you pick up your handset when asking a question to allow for optimum sound quality. If you are muted locally, please remember to unmute your device. Please stand by while we compile the Q&A roster. Your first question comes from the line of Nathan Feather with Morgan Stanley. Nathan, please go ahead.

Operator: We will now begin the question and answer session. Please limit yourself to one question and one follow-up. If you would like to ask a question, please press star one to raise your hand. To withdraw your question, press star one again. We ask that you pick up your handset when asking a question to allow for optimum sound quality. If you are muted locally, please remember to unmute your device. Please stand by while we compile the Q&A roster. Your first question comes from the line of Nathan Feather with Morgan Stanley. Nathan, please go ahead.

Speaker #2: To withdraw your question, press *1 again. We ask that you pick up your handset when asking a question to allow for optimum sound quality.

Speaker #2: If you are muted locally, please remember to unmute your device. Please stand by while we compile the Q&A roster. Your first question comes from the line of Nathan Feather with Morgan Stanley.

Speaker #2: Nathan, please go ahead.

Nathan Feather: Hi, everyone. Thanks so much for the question. Two if I may. First, can you just unpack a little bit what's led to the delay in the Tech Stack 2.0 transition here? As you get that rolled out, just any way to help contextualize what the upside can be from a profitability et cetera perspective, and then on the margins, if you view the margin stepping down a little bit quarter-over-quarter, how much of that is marketing versus other investments? Is that kind of the right run rate we should think of for margins going forward now that the marketing investment is back in the process? Thank you.

Nathan Feather: Hi, everyone. Thanks so much for the question. Two if I may. First, can you just unpack a little bit what's led to the delay in the Tech Stack 2.0 transition here? As you get that rolled out, just any way to help contextualize what the upside can be from a profitability et cetera perspective, and then on the margins, if you view the margin stepping down a little bit quarter-over-quarter, how much of that is marketing versus other investments? Is that kind of the right run rate we should think of for margins going forward now that the marketing investment is back in the process? Thank you.

Speaker #3: Hi, everyone. Thanks so much for the question. Two, if I may. First, can you just show tech a little bit? What's led to the delay and the Tech Stack 2.0 transition here?

Speaker #3: And as you get that rolled out, just any way to help contextualize what the upside can be for our product policy, etc., perspective, and then on the margins, if you can give a margin stepping down a little bit, quarter over quarter, how much of that is marketing versus other investments?

Speaker #3: And is that kind of the right run rate we should think of for margins going forward, now that the marketing investment is back in the cost base?

Speaker #3: Thank you.

Speaker #4: Thanks so much for the questions, Nathan. I'll take those. So the data migration delay is really due just primarily to the complexity of the data and just the vast nature of how much data there is.

Whitney Wolfe Herd: Thanks so much for the questions, Nathan. I'll take those. The data migration delay is really due just primarily to the complexity of the data and just the vast nature of how much data there is. As you can imagine, we would rather get this perfectly right than beat some deadline. We're taking our time on making sure that this gets done properly. Remember, this data migration will be a part of what we have called Tech 2.0 transformation. This will set us up for finally the ability to really push out great product. I'm going to get into this in a second because there's two sides of this. Great member-facing features, the velocity should be extraordinary compared to where we've been.

Whitney Wolfe Herd: Thanks so much for the questions, Nathan. I'll take those. The data migration delay is really due just primarily to the complexity of the data and just the vast nature of how much data there is. As you can imagine, we would rather get this perfectly right than beat some deadline. We're taking our time on making sure that this gets done properly. Remember, this data migration will be a part of what we have called Tech 2.0 transformation. This will set us up for finally the ability to really push out great product. I'm going to get into this in a second because there's two sides of this. Great member-facing features, the velocity should be extraordinary compared to where we've been.

Speaker #4: And as you can imagine, we would rather get this perfectly right than beat some deadline. And so we're taking our time on making sure that this gets done properly.

Speaker #4: Now, remember, this data migration will be a part of what we have called Tech 2.0 transformation. This will set us up for finally the ability to really push out great product.

Speaker #4: And I'm going to get into this in a second, because there are two sides to this: great member-facing features, and the velocity should be extraordinary compared to where we've been.

Speaker #4: So, as an example, we have a very robust roadmap. As you can imagine, that has essentially amassed over the last year while we've been technically constrained due to the nature of our resources and the steps needed to just complete this data migration.

Whitney Wolfe Herd: As an example, we have a very robust roadmap, as you can imagine, that has essentially amassed over the last year while we've been technically constrained due to the nature of our resources and the steps needed to just complete this data migration. It has hindered us from shipping excellent product updates that the members can see, feel, engage with. That's just one part of it, because remember that a big component of this 2.0 transformation is the next gen recommendation engine. What do I mean by that? As you know, we are a platform that is extremely reliant on making sure that we serve our members relevant people to interact with. On the legacy algorithmic system, the recommendations engine, it could have taken us months to make very marginal changes.

Whitney Wolfe Herd: As an example, we have a very robust roadmap, as you can imagine, that has essentially amassed over the last year while we've been technically constrained due to the nature of our resources and the steps needed to just complete this data migration. It has hindered us from shipping excellent product updates that the members can see, feel, engage with. That's just one part of it, because remember that a big component of this 2.0 transformation is the next gen recommendation engine. What do I mean by that? As you know, we are a platform that is extremely reliant on making sure that we serve our members relevant people to interact with. On the legacy algorithmic system, the recommendations engine, it could have taken us months to make very marginal changes.

Speaker #4: It has hindered us from shipping excellent product updates that the members can see, feel, engage with. That's just one part of it, because remember that a big component of this 2.0 transformation is the next gen recommendation engine.

Speaker #4: What do I mean by this? As you know, we are a platform that is extremely reliant on making sure that we serve our members relevant people to interact with.

Speaker #4: On the legacy algorithmic system, the recommendations engine, it could have taken us months to make very marginal ability we will have now once fully migrated onto next gen Rex is going to be extraordinary for what we can do for our members.

Whitney Wolfe Herd: The velocity and the ability we will have now once fully migrated onto next gen rec is going to be extraordinary for what we can do for our members, the way we can algorithmically make enhancements and changes to serve our members better, to get them better matches in a quicker, more efficient, more relevant manner. That's touching on the first two pieces of that. Let me just summarize that really quick. Data migration delayed by just a couple of months to get it right, really only because of the depth of that data and the complexity of it. Yes, this will convert to extreme velocity of outputs for great product updates for our members. Super bullish and excited about the roadmap that we have. Let's turn to margins.

Whitney Wolfe Herd: The velocity and the ability we will have now once fully migrated onto next gen rec is going to be extraordinary for what we can do for our members, the way we can algorithmically make enhancements and changes to serve our members better, to get them better matches in a quicker, more efficient, more relevant manner. That's touching on the first two pieces of that. Let me just summarize that really quick. Data migration delayed by just a couple of months to get it right, really only because of the depth of that data and the complexity of it. Yes, this will convert to extreme velocity of outputs for great product updates for our members. Super bullish and excited about the roadmap that we have. Let's turn to margins.

Speaker #4: The way we can algorithmically make enhancements and changes to serve our members better, to get them better matches, in a quicker, more efficient, more relevant manner.

Speaker #4: So that's really touching on the first two pieces of that. Let me just summarize that really quick. Data migration, delayed by just a couple of months to get it right.

Speaker #4: Really only because of the depth of that data and the complexity of it. Yes, this will convert to extreme velocity of output for great product updates for our members.

Speaker #4: Super bullish and excited about the roadmap that we have. Now, let's turn to margins. As I said in my prepared remarks, we were very, very mindful of preserving margins and operating in the most efficient way we possibly could, while we took these huge leaps that were necessary and painful, as I touched on, to really set ourselves up for long-term success.

Whitney Wolfe Herd: As I said in my prepared remarks, we were very mindful of preserving margins and operating in the most efficient way we possibly could while we took these huge leaps that were necessary and painful, as I touched on, to really set ourselves up for long-term success, both of those things being the quality reset and the technical transformation. That we are looking towards the end and the light is at the end of the tunnel, it is time to market again. It is time to grow. As you saw, we are really going to be kind of putting most of that margin decrease into marketing. That is where the cost is going. It's strategic marketing. It's not just spending to spend. This is really all about recapturing culture, recapturing that young dating audience, this is what we know how to do extraordinarily well.

Whitney Wolfe Herd: As I said in my prepared remarks, we were very mindful of preserving margins and operating in the most efficient way we possibly could while we took these huge leaps that were necessary and painful, as I touched on, to really set ourselves up for long-term success, both of those things being the quality reset and the technical transformation. That we are looking towards the end and the light is at the end of the tunnel, it is time to market again. It is time to grow. As you saw, we are really going to be kind of putting most of that margin decrease into marketing. That is where the cost is going. It's strategic marketing. It's not just spending to spend. This is really all about recapturing culture, recapturing that young dating audience, this is what we know how to do extraordinarily well.

Speaker #4: Both of those things being the quality reset and the technical transformation. Now that we are looking towards the end and the light is at the end of the tunnel, it is time to market again.

Speaker #4: It is time to grow. So as you saw, we are really going to be kind of putting most of that margin decrease into marketing.

Speaker #4: That is where the cost is going. And it's strategic marketing—it's not just spending to spend. This is really all about recapturing culture, recapturing that young dating audience.

Speaker #4: And this is what we know how to do extraordinarily well. So that is precisely where the margins go. As far as normalization of margins, we will spend to grow.

Whitney Wolfe Herd: That is precisely where the margins go. As far as normalization of margins, we will spend to grow. We will not spend just to spend. As long as we are growing, we will be spending, but you can expect margins to always be managed in a really healthy and mindful way.

Whitney Wolfe Herd: That is precisely where the margins go. As far as normalization of margins, we will spend to grow. We will not spend just to spend. As long as we are growing, we will be spending, but you can expect margins to always be managed in a really healthy and mindful way.

Speaker #4: We will not spend just to spend. So, as long as we are growing, we will be spending, but you can expect margins to always be managed in a really healthy and mindful way.

Speaker #3: Very helpful. Thank you.

Nathan Feather: Very helpful. Thank you.

Nathan Feather: Very helpful. Thank you.

Operator: A reminder that if you would like to ask a question, please press star one to raise your hand. Your next question comes from the line of Andrew Marok with Raymond James. Andrew, please go ahead.

Operator: A reminder that if you would like to ask a question, please press star one to raise your hand. Your next question comes from the line of Andrew Marok with Raymond James. Andrew, please go ahead.

Speaker #2: A reminder that if you would like to ask a question, please press *1 to raise your hand. Your next question comes from the line of Andrew Merrick.

Speaker #2: With Raymond James. Andrew, please go ahead.

Speaker #5: Hi. Hi. Thanks for taking my questions. Maybe to piggyback off that last commentary with the return to marketing, it seems like there's a lot of change happening in the app and the user experience, of course.

Andrew Marok: Hi. Thanks for taking my questions. Maybe to piggyback off that last commentary, with the return to marketing, it seems like there's a lot of change happening in the app and the user experience, of course. How do you condense all of that into a digestible message, either for returning users who already have an existing sense of the Bumble app or new users who you're looking to expand to?

Andrew Marok: Hi. Thanks for taking my questions. Maybe to piggyback off that last commentary, with the return to marketing, it seems like there's a lot of change happening in the app and the user experience, of course. How do you condense all of that into a digestible message, either for returning users who already have an existing sense of the Bumble app or new users who you're looking to expand to?

Speaker #5: How do you condense all of that into a digestible message, either for returning users who already have an existing sense of the Bumble app or for new users whom you're looking to expand to?

Speaker #4: Thank you so much for the question, Andrew. So one of the things that we care most about is not overwhelming a member. Simplicity is the name of the game.

Whitney Wolfe Herd: Thank you so much for the question, Andrew. One of the things that we care most about is not overwhelming a member. Simplicity is the name of the game. When we make these enhancements, I don't want you to think about it as we're just adding 100 new bells and whistles to this. That is not what is happening. These are oftentimes silent enhancements in terms of the disruption to a member. These are micro enhancements, and then they're meaningful enhancements. I'll give you a couple quick examples. One large complaint we get right now is the overwhelm of the Liked You tab for women in particular. We have several updates that are in the pipeline to make that a very pleasant, efficient, and seamless experience.

Whitney Wolfe Herd: Thank you so much for the question, Andrew. One of the things that we care most about is not overwhelming a member. Simplicity is the name of the game. When we make these enhancements, I don't want you to think about it as we're just adding 100 new bells and whistles to this. That is not what is happening. These are oftentimes silent enhancements in terms of the disruption to a member. These are micro enhancements, and then they're meaningful enhancements. I'll give you a couple quick examples. One large complaint we get right now is the overwhelm of the Liked You tab for women in particular. We have several updates that are in the pipeline to make that a very pleasant, efficient, and seamless experience.

Speaker #4: And when we make these enhancements, I don't want you to think about it as if we're just adding 100 new bells and whistles to this.

Speaker #4: That is not what is happening. These are oftentimes silent enhancements in terms of the disruption to a member. So these are micro enhancements, and then they're meaningful enhancements.

Speaker #4: I'll give you a couple of quick examples. One large complaint we get right now is the overwhelm of the light-due tab for women in particular.

Speaker #4: We have several updates that are in the pipeline to make that a very pleasant, efficient, and seamless experience. So basically, and I hope I'm answering this properly, but we aren't just going to overwhelm the app one day with 20 new features.

Whitney Wolfe Herd: Basically, and I hope I'm answering this properly, we aren't just going to overwhelm the app one day with 20 new features. That's not how this is going to work. We are going to be extremely mindful about not overwhelming the member, which is precisely why our new interaction model, the swipe-free interaction model, will not just turn on one random day for everybody. We are going to very, very thoughtfully, strategically, and mindfully test our way into these changes so that we don't disrupt the ecosystem, and we just always provide a more seamless, more simplistic, less clunky, more rewarding, outcome-driven experience for our members.

Whitney Wolfe Herd: Basically, and I hope I'm answering this properly, we aren't just going to overwhelm the app one day with 20 new features. That's not how this is going to work. We are going to be extremely mindful about not overwhelming the member, which is precisely why our new interaction model, the swipe-free interaction model, will not just turn on one random day for everybody. We are going to very, very thoughtfully, strategically, and mindfully test our way into these changes so that we don't disrupt the ecosystem, and we just always provide a more seamless, more simplistic, less clunky, more rewarding, outcome-driven experience for our members.

Speaker #4: That's not how this is going to work. We are going to be extremely mindful about not overwhelming the member, which is precisely why our new interaction models, the swipe-free interaction model, will not just turn on one random day for everybody.

Speaker #4: We are going to very, very thoughtfully and strategically and mindfully test our way into these changes so that we don't disrupt the ecosystem and we just always provide a more seamless, more simplistic, less clunky, more rewarding outcome-driven experience for our members.

Speaker #5: Got it, thank you. And if I can maybe squeeze in one more—obviously, it's early days and there's a lot of testing and experimentation ahead, I imagine.

Andrew Marok: Got it. Thank you. If I can maybe squeeze in one more. Obviously, early days, this is a lot of testing and experimentation ahead, I imagine. When you're talking about the enhanced free offering, just if you could give a little sense of your tolerance for a little short-term ARPU headwind for the promise of greater conversion and LTV down the line.

Andrew Marok: Got it. Thank you. If I can maybe squeeze in one more. Obviously, early days, this is a lot of testing and experimentation ahead, I imagine. When you're talking about the enhanced free offering, just if you could give a little sense of your tolerance for a little short-term ARPU headwind for the promise of greater conversion and LTV down the line.

Speaker #5: But when you're talking about the enhanced free offering, could you give a little sense of your tolerance for some short-term ARPU headwind for the promise of greater conversion and LTV down the line?

Speaker #4: Yes. It's a really great question. So again, this team is extraordinary at putting in guardrails, right? There are certain things that we will and will not tolerate.

Whitney Wolfe Herd: Yes, it's a really great question. Again, this team is extraordinary at putting in guardrails, right? There are certain things that we will and will not tolerate, that is very much part of all of the tests. For example, right now we have several tests in flight where we are essentially letting people see who liked them up to a certain number of people per day or some certain level of cadence without giving too much information, with a guardrail on ARPU, on revenue decline, on payer penetration, all of the things that drive good business.

Whitney Wolfe Herd: Yes, it's a really great question. Again, this team is extraordinary at putting in guardrails, right? There are certain things that we will and will not tolerate, that is very much part of all of the tests. For example, right now we have several tests in flight where we are essentially letting people see who liked them up to a certain number of people per day or some certain level of cadence without giving too much information, with a guardrail on ARPU, on revenue decline, on payer penetration, all of the things that drive good business.

Speaker #4: And that is very much part of all of the tests. So for example, right now we have several tests in flight where we are essentially letting people see who liked them up to a certain number of people per day or some certain level of cadence without giving too much information.

Speaker #4: With a guardrail on ARPU on revenue decline on payer penetration all of the things that drive good business. But what we have seen in early tests, and I want to reinforce that these are early tests, is that this actually leads to greater willingness to become a paying member.

Whitney Wolfe Herd: What we have seen in early tests, I want to reinforce that these are early tests, is that this actually leads to greater willingness to become a paying member because all of these things that drive outcomes, like casting yes votes or getting a match or a chat or a mutual chat, these are the things that determine a member's perception of success leads to wanting to use the product more and get a better experience. By letting the member actually experience that higher tier, which is the Liked You tab, which is the most used feature in the product, by letting them experience without putting the paywall up right away, is actually showing more positivity than you might expect.

Whitney Wolfe Herd: What we have seen in early tests, I want to reinforce that these are early tests, is that this actually leads to greater willingness to become a paying member because all of these things that drive outcomes, like casting yes votes or getting a match or a chat or a mutual chat, these are the things that determine a member's perception of success leads to wanting to use the product more and get a better experience. By letting the member actually experience that higher tier, which is the Liked You tab, which is the most used feature in the product, by letting them experience without putting the paywall up right away, is actually showing more positivity than you might expect.

Speaker #4: Because all of these things that drive outcomes like casting yes votes or getting a match or a chat or a mutual chat, these are the things that determine a member's perception of success and success leads to wanting to use the product more and get a better experience.

Speaker #4: And so by letting the member actually experience that higher tier, which is the light-due tab, which is the most used feature in the product, by letting them to experience without putting the paywall up right away, is actually showing more positivity than you might expect.

Speaker #4: And so again, we're going to be very mindful and test our way into this with very strict guardrails around what we will and will not tolerate when it comes to all those other business metrics.

Whitney Wolfe Herd: Again, we're going to be very mindful and test our way into this with very strict guardrails around what we will and will not tolerate when it comes to all those other business metrics.

Whitney Wolfe Herd: Again, we're going to be very mindful and test our way into this with very strict guardrails around what we will and will not tolerate when it comes to all those other business metrics.

Speaker #5: Great. Thank you.

Andrew Marok: Great. Thank you.

Andrew Marok: Great. Thank you.

Operator: There are no further questions at this time. This concludes today's call. Thank you for attending. You may now disconnect.

Operator: There are no further questions at this time. This concludes today's call. Thank you for attending. You may now disconnect.

Q2 2026 Bumble Inc Earnings Call

Demo
BMBL

Bumble

Earnings

Q2 2026 Bumble Inc Earnings Call

BMBL

Wednesday, August 5th, 2026 at 8:30 PM

Transcript

No Transcript Available

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