Q4 2019 Earnings Call
[music].
Good day and welcome to the Angie Home services Q4, 2019 results conference call at this time I would like to turn the conference over to CFO, Glenn Shiffman as I see.
Please go ahead.
Thank you operator, good morning, everyone, Glenn Shiffman here and welcome to the Angie home services fourth quarter fourth quarter earnings call. Joining me today, Joe We live in chairman of and you home services and CEO of I see and branding written our CEO and home services Joey I will also address any.
Questions you may have on Icees fourth quarter results similar to last quarter supplemental to our quarterly earnings releases.
I see is also published is published its quarterly shareholder letter, we will not be reading the shareholder letter on this call. It is currently available on the Investor Relations section of our website.
I will shortly during the call over to Joey to make a few brief introductory remarks, and then we'll open it up QNX before we get to that I'd like to remind you that during this call. We may discuss our outlook and future performance. These forward looking statements typically maybe preceded by words such as we expect we believe we.
They are similar such statements. These forward looking views are subject to risks and uncertainties and our actual results could differ materially from those views expressed today.
Some of these risks have been set forth in both I see in Angie home services fourth quarter press releases and our reports filed with the.
Second we will also discuss certain non-GAAP measures, which as a reminder include adjusted EBITDA, which will refer to today as EBITDA for simplicity during the call I'll also refer you to our press releases.
Shareholder letter and again to the Investor Relations section of our web sites for all.
Our GAAP measures and full reconciliations for all material non-GAAP measures now, let's jump right into it Joe.
Thanks, Glenn thank everybody for joining us on what we know to be a very busy morning. This is the first call and I exceeds 25th year under current management.
And really great place to start 2020.
The this is.
Yet another big reset pricey I think since I've been here, we probably had about four.
And right now we're on the verge of separating from mass group, which is the.
The bulk of our current enterprise value and cash flow.
Which is a little bit daunting, but exciting because when they come up we're going to become a much smaller company again.
This means we're going to focus on building, we're going to focus on building new businesses and new categories and.
We love.
At this stage of of the business.
It wouldn't be possible without the support of the 8600 employees now costs all of IC. So I want to thank everybody for a great year and 29 team and then exciting outlook going forward in 2020.
In particular that there is one employ Atlanta.
Thanks, Andy Ginsburg or her leadership over these last few years at match group.
And an unbelievable Ron.
And a seamless transition to charge today, who has been a.
Incredible leader at matched throughout her tenure.
At the company and.
And then I think going into a fabulous job at the top.
Show.
That's the.
Exciting news and lets switch to the questions now operator, we'll take the first question.
Thank you if you'd like to ask a question. Please signal by pressing star one on your telephone keypad.
If you are using a speakerphone. Please make sure check your mute function is turned off to allow your signal to reach our equipment again press star one to ask a question.
We'll take our first question from Eric Sheridan would you be yes.
Thanks for taking my question Joey section in the weather on public.
Versus private market valuations wanted to see if we get a little bit more granularity, but you're thinking there what you're seeing on the landscape for capital allocation for new why you see in for the new went to the going forward, maybe take the time to bring it in terms of care why that was a deal you guys wanted to do what.
You see as an opportunity there and maybe if if if not that should be a blueprint people should think about the way the company might allocate capital going forward. Thanks, so much.
Yes, Thanks, Eric I think that you're you're exactly right I think care is a great blueprint for a bunch of reasons. It is a public company, it's probably a public company that may be one.
Public a little bit too early in its light.
But still an unbelievable brand built great liquidity on both sides of marketplace is a real marketplace business and is in a category that had tremendous relevance for consumers at a pretty regular frequency.
And those are the kinds of things.
Well look for its also a good size I mean about kind of 500 million dollar deal I think if we look to rise these history.
Our best results have been in that kind of multi hundred million dollar range.
The value creation, so we like that size.
Checks, we like that size.
Business that side of market it did happen to be a public company and we think it's it's.
Ironically or maybe it's a departure from the patent easier to get to.
Transactions with public companies, then with private companies and I do think that the private market remain.
Same sort of mysteriously priced from our perspective.
So.
Carries carried a great example, on and just to get into care a little bit.
We looked at that and the great analogy to service Magic actually and service Magic. Some you might recall the predecessor.
To home advisor and now answering home services and when brands and team came in to service magic that was a and in many ways.
Similar to what care Dot Com is right now service magic was trying to as quickly as possible Guetta consumer.
Got it consumer out and make the margin in between there ideally and they did a wonderful job of that but.
Really scale the products because there wasnt the necessary product innovation happening in there.
And the the folks on both at the marketplace, we're using the platform.
Form didn't really appreciate the value that the platform could provide and what happened is.
Brandon and Chris and others.
Really.
Uptick from what was.
Sort of derisively lead Gen to true matching and I think that that add a lot of value.
The.
In the case compared to the caregiver add a lot of added to the care seeker and make that process much more efficient that's what we're going to try and do in the product here with care Dotcom and it's a 300 billion dollar market just in the USA.
Got great Tailwinds, we think both in terms of.
An aging population and elder care being very important to more families overtime.
Lot of families with two working parents.
Which means that they're going to need.
Hello, Childcare enterprise is very focused on making sure that their employees have held in this area. So that they can show up for work and there's still a very.
Three small penetration among enterprises in terms of providing solutions for care for their employees and we look at all and say that we can get the product right and care has done a wonderful job today building a product and we think there's room to improve their we get that product right. We think it's a really really big opportunity with a lot of relevance and.
A lot of frequency.
Interestingly the financial profile of service Magic when a branding and team came on in rebrand. It is very similar to what you see a care.
Revenue a care about $200 million.
LTM EBITDA little in excess of $20 million.
So we're excited to.
The playbook.
Thanks, much for the color.
Thanks, Eric.
Next question, we'll take our next question from Brad Erickson with Needham and company.
Thanks, just had a couple on Angie.
First just on topline I guess lately, you've talked about kind of a.
He does 25% growth rate are you able to stick to that in 2020, and just help us what if anything is contemplated there for fixed price.
And then second.
With the sequential decline you showed a under the old definition of what is counted as a service provider can you talk about whats kind of going on there.
And then.
For why that's happening and then also why the new disclosure I guess, maybe more instructive for how to think about business going forward. Thanks.
Yeah sure. This is on Didnt brand and we're still committed to the long term goal of 20% to 25% growth I think as we sit here today, we're more confident that.
Than we have been in while the.
Drivers are really a few different areas. One is that the Angies list is accelerating growth standpoint, we expect that to continue throughout 2020.
Hey, Andy acquisition, there is has proven out even better than sort of what we had modeled in advance.
And then with whom advisor or look at a few different ways I think our position as much stronger relative basis, where we were same time last year and our traditional business. There on the consumer side, we have made pretty dramatic progress in paid search and that's gone from a huge headwind last year. This time to.
Real area of strength and should be a good tailwind we are as of the end of January past. The affiliate cuts from last year, which has been a big 12 month headwind for us.
And then that's yo while we haven't seen any significant improvement has remained relatively stable and we're optimistic that.
That environment, which has been pretty volatile over the last few years is more stable going forward and as we get a through the spring and sort of the event. We saw last last may that will also be favorable from a comp perspective. So we feel really good about consumer acquisition side of our of our business at home advisor on the provider side.
We end the.
We we end the year with the largest salesforce in the history of the company a lot of the investment in expanding the Salesforce was back weighted in second half a year. So we'd expect to see that investment drive.
SB capacity growth as the year progresses.
As always we've got a lot of work to do to bring on more providers, but we're excited where we end the.
Sure and what that portends for future growth.
And then lastly.
Taking all that in consideration, we're now able to marry on top of it fixed price. This is price line of business, which.
Obviously, we've been pleased with the progress there in the back half of the year, particularly Q4 being ahead of where we thought we would be.
And as we exit the year, we have really good understanding of the run rate of fixed price transactions and have from that.
Competence and the contribution to the growth rate that we expect in 2020, I think theres beyond that lots of opportunity for upside that there's a little bit uncertain at this point, obviously, we've launched.
On 150 different project types.
Most of those are what we call low consideration project or through lower ticket value projects through the whole other category of projects that were sort of medium price projects that covers about a $150 billion in Tam that were the early stages of experiments in with so the projects we've already unlocked.
For about $50 billion him and the projects were sort of in the early stages is extremely with cover another 150 billion into the pace and timing of of how quickly we're able to roll out those medium sized projects is uncertain, but I think we understand the baseline and expect fixed price to be a material contributor to growth for the for the for the next year.
In terms of.
The SP metric.
You know the way we have classically defined paying Sps includes the distribution of the 12 month membership that that service providers signup for when they join.
And so.
As we look at paying us either.
Thats Whoever's paid us in the last 30 days and if you have a membership you may have only have a membership which is what you're paying for that in the prior month.
One of the things we began doing in the last quarter is experiencing actually rolling out relatively significantly new packaging promotion configurations. During the sales process that include a free membership.
For providers and while we've seen really strong results from that promotion in terms of.
Our ability to have much more productive salespeople and see actually improved retention.
It is caused a huge distortion in this paying SP metric because effectively you don't have the revenue recognition of.
That membership fee over 12 month period.
In order to give ourselves maximum flexibility to offer the pricing and promotions and packaged configurations that that are best suited to our customers in that drive the best sales performance.
And to better reflect where our business is going with fixed price transactions. We've introduced this new.
Metric.
Which is transacting Sps and I firmly believe that this gives much more transparency to the exact performance and inputs to our business effectively with the new metric you will know exactly how many sps transacted within within the last quarter and ultimately you'll be able to calculate things like number of transactions.
Yes, Presby average order value recipe.
This is much more suitable to the hybrid model that we're going forward with will better reflect on an absolute basis to growth not only in providers, but in the activity of those providers, which has been.
A little more opaque in the past so thats the reason for that the.
Traditional the traditional number unfortunately, as just heavily distorted by the introduction of this promotion, but the promotion.
Was was effective and appropriate for us to rollout and we'll see similar.
Embers throughout the year as we continue to affect that.
That sales strategy and our membership is a year.
At which means every quarter, obviously, 25% of the membership is up for renewal and on a year over year basis, given the new membership strategy.
Membership only asps were down and then to marry the two questions together to give you some.
Backup if you will for the 20% to 25% you could look at our transacting test fees you can look at our monetize transactions and we look at the double double digit growth rate for both of those metrics and then you look at revenue per transacting Sps and you look at revenue per monetize transaction and we look at double do digits.
Revenue growth for those two metrics as well will probably be more efficient at monetizing that necessarily the nominal metrics over the next couple of quarters, given all the product innovation.
And and the scaling of fixed price with those those two metrics.
And the corresponding.
Revenue coefficients give us squarely in firmly to that 20% to 25% going forward.
Thanks. Thanks.
Next question well take our next question from Brett, though with Jefferies.
Okay.
Just a quick follow up on on fixed price I think.
Historically, that's less than 10% can you give us a sense of where you think that can go.
Overtime and.
Real quick Joey just on video guidance, calling for.
Another $300 million EBITDA loss in 2020 realize you're investing.
In the platform they.
Can you help us walk through the pathway to profitability.
For that business, where you think ultimately the margins for that business could go over overtime. Thanks.
Sure I will I'll go first discuss.
One quick thing you said 300 million dollar EBITDA vimeo human at $30 million.
Bob.
Otherwise it makes a big mistake.
The the.
Right now.
So just in terms of how we're thinking about profitability and when we're thinking about profitability. Our internal discussion is around 2021 or 2022 and.
Theres some choices in there for us the making the main choices revolve around scaling enterprise sales in the Salesforce for that and scaling marketing force, we continue to invest in product and we've added product engineering and we'll continue to add product engineering, there, but those are the the time to lever that we're thinking about as it relates to 2020 120 flights.
And.
Really.
That investment is on the enterprise business, which is growing incredibly fast right now and new business. If we've talked about launching that were in the process of launching right now which is around video creation.
I think we'll learn a lot over the next few quarters.
Video creation in particular in our.
Ability to.
And best in their accelerate there to drive.
Revenue growth in top line.
The other thing so some of that Theres. Some some choices in there, but it needs are pulling from those two businesses, which are new or new edge access the rest of the business, we could make profitable if we want.
Here are really is profitable right now.
The.
The.
The other things that come towards profitability for Vimeo, our gross margins, we've made real progress on gross margin over the course of 2019, I think we picked up somewhere in the neighborhood of 500 basis points.
Gross margin over 29 team.
And we're on our path. It thanks, very clearly to that 70% gross margin target that we talked about there.
And we're also starting to see so far this year more leverage on our marketing marketing decreasing as a percent of sales.
And that's something that you see based on a very sticky customer base.
Buildout that customer base every year and so you can get real efficiency there in the core business.
So those are the levers that are in our hands and that I think we'll play with over the course of this year and decide than than from there whether.
At the 2021 or 2022, but I don't think I don't see a scenario, where we expand losses from here on the question of sort of where where and when we we target profitability.
And then on the question, where we can get fixed price do is sort of a percentage of our business I think theres a couple of ways to think about it.
First we've already launched a 150 project types those as I mentioned earlier those those prototypes cover about a 50 billion dollar addressable market.
As we experiment our way into the next tranche of projects. The medium price projects that is GMB standpoint about GBM NTM standpoint about tripled 150 billion.
But they are both somewhat equivalent in terms of.
Frequency of requests.
So we're recovering in terms of the opportunity for customers to engage already covering about a third of the service requests we get but if we can expand to the next third requests we essentially quadruple the the.
Vessel market that we're covering.
We believe we can get there the medium medium sized projects are more complex because the scoping and pricing is simply a more complicated effort one that will take a little bit more time to work through but we are as I said earlier actively experiment thing there and the early signs we see or are very very.
James.
And then lastly.
Once we have made this offering available on let's call. It two thirds of requests and perhaps $200 billion addressable market. It all comes down the consumer preference in our philosophy here.
Is that we're going to give people choice the choice to connect to local providers as our traditional business has always done.
Versus the choice to transact digitally and by now directly from us and our our expectation is that does that demographic trends in consumer preferences will meaningfully drive adoption of the sort of by it now option up overtime, but I think lot to see how that trend ultimately plays out.
That's right.
Yeah, I'll have I'll have more coffee and my numbers next time, Thank you [laughter].
Well take our next question.
Yep, Kunal Madhukar with Deutsche Bank.
Hi, Thanks for taking the questions. So I do if I may have on on the.
On the Angie site.
I want to understand.
Leverage that had been under pressure on 2019, what I understand you know how how you cannot see margin improvement and average across different line items in 2020.
And then on unmatched.
Well the quick question Dan.
One is what does the next step that's going to see.
In terms of been or maybe it's an escort that gets find or.
When do we see that on how soon after that should we start seeing things coming out off.
Both matches, but as I see it does that make sense and then secondly, with regard to exchange.
Sure I know you've talked a bit about been about exchange ratio earlier in December but you were talking about the deal how should we kind of look at the exchange ratio for the convertible notes.
Got it wouldn't traveler were too much. Thank you.
Sure Marlon Brando first and then.
With that type of an excellent yeah.
Yes on the margin leverage we've talked historically, we've talked before that Angie crates operating margin in every line item sales ops gionee with the exception of marketing and importantly, this year, we're going to create real operating leverage.
In every line item, including.
Marketing and Thats going to create some nice investment dollars.
And those investment dollars are primarily going into fixed price and our international business and we are framing those investment dollars at about $30 million to $50 million.
Other expenses that were investing in international and we're investing in our.
Fixed price and notwithstanding that investment of $30 million to $50 million given the incremental margin we're creating.
Homeadvisor Act Angies list.
That will still enable us to drive incremental.
EBITDA this year and incremental incremental profits.
In terms of matched next steps, we should filed the EPS for at some point next week and then that at the navigate through the FCC, we have to wait in regard to get comments and react to the comments post that when it gets cleared we mail it.
We have to mail into.
Our shareholders and the mass shareholders, then there will be a shareholder vote and then there will be an averaging an averaging period.
For all the calculations embedded in of course, the the exchange and the merger. So we still continue to believe the ended the second quarter probably the.
At June is the best estimate offer when all this will be done by.
And then in the exchange ratio I think Theres a couple of things embedded in that I think your question related to two too.
Of two mechanics as it relates to the merger.
One how many shares we I see give up to match in exchange for the net liabilities that match assumes and.
We announced in December in the deck and I'll refer you to that deck I think when you went through all the calculations and all the puts and takes that we.
Laid out in the appendix I think IC was distributing 2.35 shares.
A Mac shares to the IC shareholders given the movement in the stock prices I think we're now at 2.36, the numerator in that calculation tends to move with the denominator. So we don't see that moving a lot as it relates to the exchangeables.
Most specifically in the appendix, we laid out how the exchangeables move to match and these instruments will be converted from IC to match based on the relative market values of new IC and New match Act at closing so.
For example, our exchangeable that's doing 2030.
Once you include obviously all the adjustments.
I have talked about as well as the adjustments associated with the call spread that instrument currently.
Converts into IC shares at 400.
$57.
Per share and again this is a representative calculation that will be done at the.
At the time of district of of spin, but right now we estimate that instrument will convert into mass shares at a $140 per share.
Thank you.
Next question, we'll take our next question from Brian Fitzgerald with Wells Fargo.
Thanks, guys wanted to ask a little bit about the thought process around home services to what extent you can leverage Bakken processes are best practices or maybe.
Even infrastructure across kind of all the the dozens of brands driving their fixed craft check my hammer and then.
Do care Dot com and nurse fly am Blue crude do they finished discussion as well maybe one way to ask a question might be is care dot com more like a nurse fly blue crew or more like gum Angie.
Thanks.
I'll.
Take the last one first and then.
Frank and go to the brand's inside of Angie, we think of care separately at hurt by Moon crew separately.
There and opportunity maybe in the longest into tariff.
Are you start to see some synergies among them in terms of.
The tumor or in the worker, perhaps but really today and for the foreseeable future at all the organized separately, let's separate leadership building their businesses on there.
For a long time it I see we.
And sharing information sharing best practice sharing learning.
But we don't believe any synergies between the businesses unless they have natural synergies and if we don't believe in for synergies because of hub.
Common ownership.
So heres a lot of work to do on the product.
Our care lot working on building out that marketplace building out the.
Tools bespoke for caregivers and care seekers, and that's going to be the priority. There. They will they will learn I mean, Tim Allen is going to the call brand right now into his brain on a number of things and throughout the organization in terms of what you what.
Learning converging what you've learned in.
Retention, what's possible in areas like this I think is it really helpful to be able to talk to somebody who has been through it to be able to get access to all their there.
Performance data.
Those are our excellent tools for building a business.
And we view that throughout.
I see I'm not talking about using consumer data consumer information about talking about what is possible in terms of running a business and things like conversion or other factors used to drive the bid.
So that will be helpful. I think invaluable to 2000 people run the business as.
But each individually each individual business is going to run on its all they do have common themes common thread, which is what we're doing in each of the for business and he talked about and care side move through is we're helping people get jobs and people find work.
And and really making that.
That process much easier and taking out a lot of your occupancy in that process. They just get people working and thats coming that we feel good about it the mission and that we didn't get add a lot that this country.
But operating them and businesses, they're going to operate separately as businesses.
Yes, Andrew on services, we are creating commonality in leveraging technology platforms, where it makes most sense I think in our international businesses, where we are in five countries. We're seeing them converged on the common model, including Replatforming in some cases, where it makes where it makes most sense.
In the U.S., we have the handy.
One which is really the the engine of our fixed price offering across all of our brand. So he ended on advisor that Angies list and we'll hand is a brand. It's more importantly, a platform that is powering this innovation across across these three very large brands at this point.
And then lastly, we've we've we've.
Made some changes to fold in help desk, which is our field service tech offering into Angies list that combination makes a ton of sense, because angela's tends to deal with larger service providers and this is a software SaaS offering that that delivers the most valued larger providers.
We are taking advantage.
As of the opportunities to sort of get synergies from a capability standpoint, but at the same time, we're not we're not forcing a a combined replatforming across all 10 of these brands. It's it doesn't make it doesn't make some sense to.
Great that level of distraction in this space, it's moving so quickly from innovation innovation standpoint.
Sure. Thanks Brendan.
Yes.
Well take our next question from Ross Sandler with Barclays.
Hey, guys a couple of questions about the core stub business I guess, starting with apps.
So this this business will jump.
Aside from Angie.
Most EBITDA in the core business post spin so congrats on getting to the 200 milestone 200 million milestone was mosaic.
Can you just talk about how that 200 million is concentrated among the big ones like robo killer or translate versus some smaller ones.
And then on the desktop side of the apps business. There's obviously lots of changes happening in the browser world. So any comment on the sustainability of about 60 to 70 million of EBITDA that apps is going to generate this year on a go forward basis, and then lastly post spin.
What's likely to happen with the corporate expense line. The negative 125, what will that look like after you spin out match and potentially bring that down a little but thank you.
Sure. Thanks.
Meanwhile, because we've got an efficacious question, which is good so it is.
On mosaic, we think about the concentration definitely too that you mentioned, our big ones translation for sure one of our best category that really phenomenal product.
Our phenomenal series product, but I translate being the biggest and.
Mark trying if you're traveling abroad or.
We need to communicate with somebody in Atlanta.
Rob ocular another big one per share the other areas whether in the bay area for us.
Productivity in the big area sleep.
Airplane trackers things like that are are all apps that.
Good.
Our important and I think we've got something like.
40, 40 asked right now and.
Probably a dozen greater than.
2 million Twoish dose of the okay.
The.
So so both and we think big opportunity in a category with about.
When we added up 20 million downloads I think are over 20 million downloads last year in the areas, where you have products and we're continuing to build products both in the areas.
In adjacent areas and in new areas that 20 million downloads across iOS and Google in areas, where we currently have product and that grow.
And monetization going there to be bar more accustomed to subscription there now and so we are product is 90 something percent subscription.
We're moving towards longer term subscriptions annual.
Which is going well too.
So we're pretty excited about mosaic pertaining to add theyre, both through organic bills and through acquisition, where we have done reasonably well in those acquisition.
On the desktop site.
We had a we've.
We've been in has been a very long time, we've been through a lot of volatility in this business, both up and down we had a nice comp period for several years of of great cash flow and North Georgia Fynineteen took another step down I think that was a series of bank of indefinitely containers, Nebraska. Some changes in the browser is it was definitely.
In some changes on the Google side, and I think that we're now at another new baseline and to step down for the desktop business I think start.
The way, we look at it now probably bottoming out in Q1, and then setting a new baseline from there and then we do think.
Sustainable cash flow.
That new level and remember we just signed.
And it will deal and last year, extending our that deal for another three years.
[music].
On the corporate expense side.
Remember one big thing in there, which is is important to call out is we are in going to IC.
Foundation out of our 25th year to support Guy I think those program with $25 million to that entirely hits in the year 21.
That is not recurring expense and so you can adjust that out and then ill, but are you can adjust our view on but I'll let.
Glenn Yeah, and then over that.
Also this year, we have 20 million of expenses in respect of of the match spin off. So we think steady state probably 2021, we get back to where we were in 2018 call it $75 million of corporate plus or minus depending on the transactional activity or what we look what we looked like then.
Because as we've talked about in the letter the goal obviously is to is to grow again.
And we want to make sure we have all the resources to do said to set action. You. Originally talked about has been on earnings goals for now what six seven years I will back one of the first calls one of the first questions. He got when he was running the desktop applications business.
Years ago was the longevity.
And the future of that business and 50 answered that question probably in 2013 14, we generated a billion dollars of EBITDA out of the desktop applications business.
So we think obviously the rumors of its demise or.
Are not going to be true.
And we think we have some nice cash flow on a go forward basis for for a period of time as George said with the Google deal deal renewed.
Well take our next question from Corey Carpenter with JP Morgan.
Great. Thanks for the questions to on Angie first branded maybe following up on marketing you touched on this a bit earlier could you expand some on the trends you saw across paid organic search maybe where you are today versus six months for a year ago and then on the international business could you talk about what impacted revenue growth this quarter.
Quarter, and how we should think about that going forward. Thanks.
Absolutely. So in terms of marketing if you look at where we were.
This time last year, we had seen on the paid side of things we've seen a.
Rapid increase in and essentially cost per click within the search environments.
Unprecedented I think at the time, we said it was north of 30% on a on a year over year basis, which is just like something we've never seen before.
And on the organic side the time last year, we were seeing a dramatic amount of change.
On the search results pages.
And culminating with a pretty big.
Pretty big impact that we saw in May specifically since that time on the paid side. We have we have built out a new approach to the to how we bids and operate within paid search environments and we've seen that yield really dramatic improvements such that such that paid search is one of.
The great areas of strength right now for our business in terms of driving consumer acquisition, and we expect that to be a pretty major tailwind throughout 2020.
On the on the on the organic side.
That is when you can look at the page as the environment. There is gone through dramatic change over probably the last two plus years.
And it's been incredibly volatile, but we believe or at least are optimistic that most of that change is behind us simply just given the nature. The way the pages look today and our hope is that we see reasonable stability. We have seen that would be the case sense sort of the drop last may and we're hopeful that.
That continues throughout the year, obviously, we don't control that in the future is always a little uncertain there, but I think there there are some reasons to be optimistic that that that level of volatility. That's been present. There is is not what it has been in the past.
No it's going to take that Joey.
Especially on international.
Good question.
It was going to Q4 Q4 growth rate and prospects there.
Yes, yes, yes exactly.
Yes.
Yes, we're going through an exciting transition actually international where our biggest market, where replatforming back not dissimilar to what brand and his team did with a service magic.
Years ago. So you saw the growth rate was 1% in constant currency is little higher is about 4%, but with our biggest business going through that platforming and when you go through the platform you take a half step back hopefully take three or four steps up steps forward.
So if you break that out we still have three.
For thriving businesses.
All of whom have grown.
No.
Greater than 30% throughout the course throughout the course of year and then I think is some pretty as a couple acknowledging if.
Items in the fourth quarter in Europe, obviously with the Brexit situation in the strikes in France, but.
It's largely.
Bye Bye designed given the re platforming in France, I think what a good sense of how that Replatforming in France is going into first half of this year.
And we'll decide sort of how to invest our approach it from there, but the actual technological transition I think as.
And was completed this week and now there's some some transition with customers and getting people to adopt the new system in new platform and if we can get.
These businesses operating on on common infrastructure, and then be start to get ran alluded to earlier real leverage in the.
International business.
Thank you.
Well take our next question from Jason halftime with Oppenheimer.
Thanks, Tom I'll is two questions.
Well I'm one of video and then another on care.
So.
Obviously, if we're going to get a lot more focus post spin any updated thoughts about the advertising opportunity, we obviously understand the subscription opportunity, but just any more thoughts there.
And then secondly on care Dot com, just maybe elaborate a bit more.
And maybe goes through.
Number one you know the issues that they faced.
With with kind of verification was that kind of solve do you think internally.
Before you buying them number two how impaired you think that brand is.
Yeah.
Out there and then I guess the.
Good question would you have any thoughts on how you saw.
Some of the challenges with.
Consumers going around kind of the pay function in any any thoughts you might have about improving the monetization of it and I do know it's early but just any thoughts there. Thank you.
Okay.
Good good questions on care and once we each individually spent a lot of time on on those questions. So I'll go through it on Vimeo quickly advertising.
No we're not planning to change anything with respect to average active the thing that we do a little bit and we'll do more of this we will offer the creators to subscribers.
John Vimeo tools to.
Incorporate advertising to the extent they want to in their videos, but but we asked vimeo aren't going to be at monetizing the vimeo user base with advertising and that's really the best anything about that tool that are.
Subscribers can use if they want to.
And.
That's been fundamental vimeo for a very long time, the the creators to subscribers until the experience they control the relationship with their audience and they'll do what makes sense, there and if they want add though we'll try and get them.
To help them with that but we don't plan to near term b fundamentally in the advertising business.
On the care side, so starting with.
Background check barricades identity verification and things like that.
And one of your questions was in itself and the answer to that.
That is ever solve them, it's an ongoing.
Process you have to continue to innovate here you have to continue to get better and you have to continue to make sure that you're a step ahead of everybody else in terms of the cutting edge products to drive safety for both sides of your marketplace and we.
No that from match, we know that from Angie and we will certainly by the Medicare, which as we have to continue to to innovate there.
One of the things that we've considered and continue to consider is in that.
Area of background checks and identity verification.
There have rolled out some.
There that.
They are buying identity and when people enrolling those products.
Both sides the marketplace see more engagement and better engagement is precedence in other markets where.
Actually people on those platforms pay for those services, we have decided what exactly were doing or we might.
And your whether we we.
Pay for those.
Argenta platform itself, but that is there's a wide range of options. There that we think are viable.
And that could actually enhance the experience for everybody on the platform at real value in ways that were out one side or another of the.
Platform would pay for that incremental value or maybe willing to pay for that incremental value in terms of the brand.
The brand then and then I think excellent shape, obviously, there was some bad press in 2019, which which.
I think was was not good for the ecosystem, but.
I don't think we should confused sort of the investor reaction and the stock price and things like that with consumer reactions around the brand and we're looking at traffic and audience and all those things are and we think really healthy places and meaningfully recover.
In terms of.
Providers or care seekers circumventing the platform. This is a and other issue that we're very familiar with people asked this question about Angie all the time with interest you kind of polymer and have Hummer works you get off the platform and our answer.
In that case and.
It gets remain the same that's a totally.
Fine outcome in fact, as an excellent outcome. It's a bunch of people are coming onto the platform in filling up a book of business by virtue of having been on the platform than we have succeeded and they have succeeded and the nature of these categories people come into an out of this category very frequently and if caregivers are saying well I.
My entire book of business on care, and I work directly great and if that caretaker to saying I found and and tire.
We have caregivers here and I work directly great nail importantly, next generation of people interested in those categories to come onto the platform, but also.
This is really important in terms of how we are.
Our planning to innovate in the product it's it's.
We have to make it easier and easier you make it the more people want to keep that on the platform. The more it makes sense the convenience of the platform actually adds real value.
Such that you'd rather do things on the platform that off the platform and we get to that level I think we get to that.
And that totally possible and thats the economic trade off that will make a lot of sand for both sides of the platform again very analogous Andy and if we don't give that then then people will move up the platform and I think that that's really a.
Product innovation issue that I think we're totally capable of handling and really excited to get our.
Hands into coming back to the Vimeo one of the one of the reasons why advertising isn't a priority is we're really seeing a big opportunity in the SMB and the enterprise.
Enterprise.
Echo system, you saw us in the letter talk about enterprise revenue grew 45% last quarter, we talked about record.
Bookings this quarter was another quarter of a record bookings and as bookings are accelerating so we're really seeing a rich in deep vein.
In our SMB in our enterprise opportunity, there and the management teams executing well against it.
Thanks.
Our next question from John Blackledge.
Hi, with Cowen.
Great.
Thanks on Angie.
Fixed price could could you discuss brand and maybe the conversion uplift you see when you move a task to fix price on Dot Dash. We saw the recent acquisitions Joey maybe can you level said, how does how dot.
That is set up for 2020, and how we should think about potential for adding further verticals and then maybe Glenn or Joey just continuing quarterly guide kind of what went into the decision process. There. Thank you.
Yes, sure is brand and just starting with the conversion uplift.
I mentioned earlier, our philosophy here is to give people the.
Option the choices as to whether they want to connect directly with the high quality local.
Business for purchase a service through us directly and that is being presented relatively as an either or choice I mentioned earlier that we sort of actually the or understanding a baseline run rate and through that can be confident in the contribution.
Our growth rate this year, but let me share a little bit of data that that made us so excited and drove us to go even faster than than we originally anticipated we're seeing user satisfaction for folks to buy a fixed price transaction is it was more than 35 points higher than it is in our traditional model, we're seeing those customers come back and.
Use our service at greater than a 50% increased rate and we are seeing that same audience engage with our mobile app at a greater than 30% increased rate in the sort of these these these these are they.
Side effects, if you will that really really led by our customers drove us to.
Stand the dramatic interest in this if there's good engaging with it and that it's going to drive some of the behavioral changes that we think are really important for the long term health the business I think.
What we had the opportunity to do going forward is to drive more and more engagement with fixed price offering as a percentage of our transactions and obviously the first.
Nature. This is simply just making it available which is what we've been focused on for the last six eight months, but over the coming year will be optimizing that offering will be optimizing pricing right now our pricing.
For the task is generally the national level and the power of getting that pricing in a more sophisticated place where his localize is going to drive much higher engagement.
And then in the very long term, we can start to look at pricings in promotions and other ways to drive engagement with these services and as long as we're seeing as long as we're seeing these improvements to the characteristics of our customers in terms of satisfaction in terms reviews and in terms of engagement with our mobile App, which is a strategic priority for us we're going to continue.
To lead end to drive people more and more to engage on the pitch for side of things.
On that.
Two things in terms of M&A.
Not counting on any M&A for for 2020 as it relates to our growth objective, we're certainly going to keep looking and hope to find things.
To add there I don't think we need anymore verticals I think we have a lot opportunity in our existing verticals.
If you need which is one we added 2019, we think had significant room that maybe we can add some things within beauty, but but we think theres theres significant room, there I think theres significant room and health we think there's.
Significant room in finance, we just added the sustainability vertical which actually stand alone isn't really interesting category, but also had knock on effects to all the other categories, where people in beauty very much care about sustainability in people and help very much care about sustainability home care about and et cetera. So.
I don't think we need more verticals, but but we'll we'll keep our eyes open there and acquisitions overall I mean to 2019 weren't a huge factor in driving growth in that business all of our acquisitions that we've done that business are very small they get a lot of attention because me I'd like to cover media, but they're they're very very.
Very tiny deals fries, and even really for dad that.
In terms of 2020 growth there there's a lot of good thing that push us into 2021, if you start with a bigger audience baseline in some of the key areas in particular, the month monetizable areas and that from the content investment we've made over.
Over the last few years and continue to make it turns it just winning with the best contact.
The other area, that's been growing faceted our performance marketing where.
We're not just selling to impressions and we've done a very nice job selling impression, but also selling transaction so place in your.
Thanks reflects that goes through to ultimately do transactions and because our audience and we keep saying that and we've been saying that to the display advertising for a long time, because our audience so intent base.
That audience performed well for advertisers.
And weve in essence, but putting our money where about this and saying, we'll we'll allocate a lot.
Our inventory to say, we only get paid on performance because we know this audience is still intact.
The other benefit of that right now in particular in media is.
There is a big movement right now I'm sure you've all seen to that end cookies and most of the big platforms blocking cookies in one way or another.
There are limiting them the reach of bookings in one way or Heather.
Looking at new is they just put a.
Marketing into computer to to identify that user in one way or now there are identified some trace of that users. So thats been historically, an important tool to a lot of advertisers.
Excellent not nearly as important too.
Got that asset properties, because we don't need at the reason, we all need it is because our AR.
Content.
So with what the user wants we don't have the gap that in a.
40 year old female is interested in shoes.
Looking at an article that about.
Shoes for women.
And and they're trying to figure out what's the right you to buy in that context that you imagine very effective it very effective media for somebody who wants to buy that kind of advertising and that especially in half by the fact that people more were out trying to target the viewed with bookings have.
And to do that now they're looking at Okay, where can we find that within test. It's similar although I think it's it's ambitions of us, but Google has always been the ultimate intent based media, we buy we've over our history buff billions of dollars' worth of media from Google and hundreds of millions of dollars year from Google on.
Our intent.
Information and we think we have have similar dynamics here with with that asset that we are providing the answer is people are going to Google with the question and very often dot and the answer to that which means we're at the right place to reach those users and the other thing that you see.
With our advertising, which I talked about allowances that were huge and proud I mean, the repeat rate on advertisers. So we entered 2020 with a good base of advertisers those advertisers are significantly repeating and now we're adding new advertisers to grow on top of that we have a lot of reasons to be optimistic about that as I can go on for awhile, but but we're we're.
Really excited about the team that we have there and the assets that we've built I think your last question with quarterly guidance.
And.
The philosophy there in terms of pulling it back is we don't manage the business for quarters. They don't want to manage the business for corridors and or try to put sort of our money wherever there by saying lets people wait.
This quarterly guidance, so that it doesn't become.
Track for the business I think we have always try to.
Avoid organized by quarters, but when you put out the quarterly guidance that that lend a little more weight to it and we really want to focus on longer term and so we are going to continue to talk about here.
I think that our shareholders should know how we think about a year and how we think about the future of where our ambitions are from the future, but but breaking that down into individual quarters. We think is it too narrow or two foresight and so we don't want to continue to do that in new I see we didn't want to do what sort of abrupt pullback in that so we did this quarter, but.
Really looking forward for new I see we don't think quarters are an important and thinking about how to build a business and how to build long term value.
Thank you.
Thanks.
Our next question from Dan Salmon with BMO capital markets.
[laughter].
Hi, good morning, everyone.
And then maybe just a quick update on some of your partnerships with next door geology, others as you make efforts to tap into different pool. The November.
Traffic and then.
For Jerry obviously, not just gotten most of the attention, but you've also made some other small divestments.
From a portfolio over the past year so.
Can you just give us an update on those efforts and whether we should huh.
More of that as well thanks.
Yes, sure this brand and so on the partnership front.
Between 18 was I think an exciting year next door partnership is something obviously, we're excited about in terms the audience are reaching there.
As a large and growing audience of of neighbors, who oftentimes you're looking for local services. So the synergies there in terms of intense are.
Our significant.
The next or partnership is already meaningful contributor to our business, but we think it's just an early stages and really has.
Far greater potential.
And you know, we're working actively with the team there and looking forward to what what additional value. We can unlock in 2020 in terms realogy, it's a very different animal in the sense that.
It gives us sort of entre into real estate transactions that are offline and so the ability to build the ability to.
To to serve a whom seller.
While they're in the process of selling their home and to be able to reach them through through the agent is a powerful new Avenue for us to reach people at the right right moment for when they're looking for home services.
The other thing that makes a very different is that it's very much a.
But by markets as sort of ground game into in 2019, we started with testing in just four markets, but we have very very very quickly expanded that to dozens and dozens of markets and looking forward very much to seeing that scale meaningfully in 2020. The other thing what's interesting about about the Realogy partnership is it really gives us a.
Fundamentally new capability that will be able to take to mark and offer to other you know to other similar providers or situations, where we can reach people offline at a time, where they have significant home service needs. So I think on both of those partnerships. We're obviously very excited about about the potential for growth in 2020, and then we have.
We're very focused on sort of the partnership pipeline hope to have more to talk about.
Dan in terms of divestment Fabien really quick so we can squeeze in one more question I.
I think we've largely done the cleanup that we were were set out to do over the last couple of years and we're in a nice but it doesn't mean that we won't.
And this has aren't working or things change, obviously, we'll continue to clean up but right now we're in a place where I think were.
We've cleaned up all this the or the vast majority of the things we intended to clean up.
So let's go to one more quick question.
Well take our next.
Question from Seth Squali with Suntrust Robinson.
Great. Thank you for squeezing man, so Julie going back to your letter and given what you said about valuations in the private market.
Are you return expectations changing I'm trying to understand how you guys balance the return.
Old expectations, we just how fast you want to deploy your new found capital and on the on on Angie can you maybe speaks to the pace of buyback I know you bought some stock back it wasn't a lot you still have a fair amount of dry powder and considering the performance of the stock.
Over the last several quarters was wondering if there any plans to accelerate time. Thank you.
Yeah, Hi on speed to deploy that capital return threshold I don't think anything has changed their Fernando rush to deploy capital we've never been interruption deploy the capital it's really opportunities.
We've generally been Overcapitalized and I think our planned generally it to remain overcapitalize to be flexible flexible for though the right opportunities.
And that's a good segue your second question, what's the share repurchase as we certainly want to have some power for share repurchases.
Just to make that available if it makes sense.
We did some share repurchases of Angie in the last quarter and it's definitely they will continue to look at over the future asset as we always it.
Alright, Thanks, I think I think that said we were at a time.
April as always for everybody for joining us for this call and look forward to soften hit export.
Thank you.
This concludes today's call. Thank you for your participation you may now disconnect.
Yeah.
You are being called for a comp.
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Yes.
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Yes.
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Yeah.
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Good day and welcome to the Angie Home services Q4, 2019 results conference call at this time I would like to turn the conference over to CFO, Glenn Shiffman of IC. Please go ahead.
Thank you operator, good morning, everyone, Glenn shipment here and welcome to the Angie home services.
Fourth quarter fourth quarter earnings call joining me today as Joey Levin Chairman of Angie home services, and CEO of IC and branded written our CEO of Angie home services, Joey and I will also address any questions. You may have on Icees fourth quarter results similar to last quarter supplemental to our quarterly earnings.
Releases.
He is also published is published its quarterly shareholder letter, we will not be reading the shareholder letter on this call. It is currently available on the Investor Relations section of our website I will shortly during the call over to Joey to make a few brief introductory remarks, and then we'll open it up culinary.
Where we get to that but I'd like to remind you that during this call. We may discuss our outlook and future performance. These forward looking statements typically maybe preceded by words such as we expect we believe we anticipate or similar such statements. These forward looking views are subject to risks and uncertainties in our.
Actual results could differ materially from those views expressed today. Some of these risks have been set forth in both I see can answer you home services fourth quarter press releases and our reports filed with the FCC. We'll also discuss certain non-GAAP measures, which as a reminder include adjusted EBITDA.
Which will referred to today as EBITDA for simplicity during the call also refer you to our press releases the IC shareholder letter and again to the Investor Relations section of our websites for all comparable GAAP measures and full reconciliations for all material non-GAAP measures now, let's jump right into it.
Joe.
Thanks, Glenn thank everybody for joining us on what we know to be a very busy morning.
The first call and I see 25th year under current management and really great place to start 2020.
The next.
It is.
Yes, and other big reset pricey I think since I've been here, we probably had about four.
And right now we're on the verge of separating from mass group, which is the bulk of our current enterprise value and cash flow.
Which is a little bit daunting, but exciting.
As for them they come up we're going to become a much smaller company again.
Which means we're going to focus on building, we're going to focus on building new businesses and new categories and.
We love this stage of of the business.
[music].
Can I wouldn't be possible without the support of the.
8600 employees now across all advisor so I want to thank everybody for a great year, and 29 team and an exciting outlook going forward in 2020.
In particular that there's one employee I want to thank it just Mandy Ginsburg for leadership over these last few years at match group.
And an unbelievable Ron.
And a seamless transition to charge today, who has been a.
Incredible leader at matched throughout her tenure.
At the company and it I think going into a fabulous job at the top.
So.
Thats the.
Exciting news and lets switch to the questions now operator, we'll take the first.
Thank you if you'd like to ask a question. Please signal by pressing star one on your telephone keypad.
If you are using a speaker phone. Please make sure check your mute function is turned off to allow your signal to reach our equipment.
Again press Star one ask a question.
Well take our first question from Eric Sheridan with yes.
Thanks for taking my question Joey section and the weather on public versus private market valuations wanted to see if we can get a little bit more granularity, but you're thinking there what you're seeing.
On the landscape for capital allocation.
Do why a C and for the new went to be going forward, maybe take the time to bring it in terms of care why that was a deal you guys wanted to do what do you see as an opportunity there and maybe if if if not that should be a blueprint people should think about the way the company might allocate capital.
Going forward. Thanks, so much.
Yes, Thanks, Eric I think that you're you're exactly right I think there is a great blueprint for a bunch of reasons.
It is a public company it by the public company that maybe what published a little bit too early and it's like.
But still an unbelievable brand built great.
Liquidity on both sides of marketplace is a real marketplace business and is in a category that had tremendous relevance for consumers at a pretty regular frequency.
And.
Those are the kind that things will look for it also a good size I mean, that's about a 500 million dollar deal I think if we look through IC history.
Our best results have been in that kind of multi hundred million dollar range.
Turn to value creation, so we like that sites.
Checks, we like that size.
Business that side of market it did happen to be a public company and we think.
It's okay, ironically, or maybe a department in the past easier to get it.
Transactions with public companies, then with private company and I do think that the private market remain sort of mysteriously priced from our perspective.
So.
Carries.
Area. The Great example, on and just to get into care a little bit.
We looked at that and the great analogy to service Magic actually and service Magic. Some you might recall the predecessor to Homeadvisor and now answering home services and when brand and team came in.
To service Magic that was a in many ways.
Similar to what Teradata comments right now service Magic was trying to as quickly as possible guetta consumer in and get a consumer out.
And make the margin in between there I deeply and they did a wonderful job of that.
But.
Really scale the product because there wasn't the necessary product innovation happening in there.
And the the folks that both at the marketplace. We're using the platform didn't really appreciate the value that the platform can provide and what happened is.
Brandon and Chris and others.
Really.
Evolved from what was.
Sure derisively lead Gen to true matching and I think that that add a lot of value to the.
In the case of care to the care giver add a lot of added to the care seeker and make that process.
More efficient that's what we're going to try and new in the product here with care Dotcom and 300 billion dollar market just in the USA.
It's got great Tailwinds, we think both in terms of an aging population and elder care being very important to more families over time.
Families with.
To working parents.
Which means that they're going to need.
Hello, Childcare enterprise is very focused on making sure that their employees have help in this area. So that they can show up for work and there's still a very small penetration among enterprises are providing solutions for care for their employees.
And.
At all and say if we can get the product right and care has done a wonderful job today building a product and we think there's room to improve their we get that product right. We think it's a really really big opportunity with a lot of relevance and up a lot frequencies interestingly the financial profile of service Magic win.
Management team.
Came on in rebrand it is very similar to what you see a care.
LTM revenue a care about $200 million, an LTM EBITDA little in excess of $20 million.
So we're excited to execute the playbook.
Thanks, much for the color.
Thanks, Eric.
[noise].
Next question, we'll take our next question from Brad Erickson with Needham and company.
Thanks, just had a couple on Angie.
First just on top line I guess lately, you've talked about kind of a 20% to 25% growth rate are you able to stick to that in 2020, and just help us what if anything is contemplated there.
For fixed price.
Second.
The sequential decline you showed under the old definition of what is counted as a service provider can you talk about whats kind of going on there and then.
For why that's happening and then also why the new disclosure I guess, maybe more instructive for how to think about.
Business going forward. Thanks.
Yeah sure. This is Doug this is brand and we're still committed to the long term goal of 20% to 25% growth I think as we sit here today, we're more confident that.
Than we have been while the.
Drivers are really a few different areas one is that the.
Just list is accelerating growth standpoint, we expect that to continue throughout 2020.
He Andy acquisition, there as has proven out even better than sort of what we had modeled in advance and then with Homeadvisor look at a few different ways I think our position as much stronger relative basis, where we.
We were same time last year and our traditional business there on the consumer side, we have made pretty dramatic progress in paid search and Thats gone from a huge headwind last year at this time to real area of strength and should be a good tailwind. We are as of the end of January.
The affiliate cuts from last year, which has been a big 12 month headwind for us.
And then.
While we haven't seen any significant improvement has remained relatively stable and we're optimistic that that environment, which has been pretty volatile over the last few years is more stable going forward and as we get through the spring in sort of the event.
We saw last last May that will also be favorable from a comp perspective. So we feel really good about consumer acquisition side of our of our business at home advisor on the provider side, we end the.
In the year with larger Salesforce in the history of the company a lot of the investment in expanding the Salesforce was.
Equated the second half the year as we'd expect to see that investment drive.
Be capacity growth as the year progresses.
As always we got a lot of work to do to bring on more providers, but we're excited with where we end the year and what that portends for future growth.
And then lastly.
Taking all that into consideration.
We're now able to marry on top of it fixed price. This is fixed price line of business, which.
Obviously, we've been pleased with the progress there in the back half of the year, particularly Q4 being ahead of where we thought we would be and as we exit the year. We have really good understanding of the run rate of fixed price transactions and.
From that.
Confidence and the contribution to the growth rate that we expect in 2020, I think theres beyond that lots of opportunity for upside that little bit uncertain. At this point, obviously, we've launched on 150 different project types.
Most of those are what we call low consideration project or through lower ticket value projects.
The whole other category of projects that were sort of medium priced projects that covers about $150 billion and Tam that were in the early stages of experiments in with so the projects. We've already unlocked cover about 50 billion NTM and the projects were driven the early stages is extremely with cover another 150 billion and so the pace and timing.
Of how quickly we're able to roll out those medium sized projects is uncertain, but I think we understand the baseline and expect fixed price to be a material contributor to growth.
For the for the next year.
In terms of.
The SP metric.
The way we have classically.
Find paying Sps includes the distribution of the 12 month membership that that service providers signup for when they join.
And so.
As we look at paying us fees its whoever's paid us in the last 30 days and if you have a membership you may have only have the membership which is what you're paying for that.
The prior month.
One of the things we began doing in the last quarter is experiencing actually rolling out relatively significantly new packaging promotion configurations. During the sales process that include a free membership for providers and while we've seen really strong results from that promotion in terms of.
Our ability to have much more productive salespeople and see actually improved retention is caused a huge distortion in this paying SP metric because effectively you don't have the revenue recognition of that membership fee over 12 month period.
In order to give ourselves maximum flexibility to offer the pricing and.
Ladies and packaged configurations that that are best suited to our customers in that drive the best sales performance.
And to better reflect where our business is going with fixed price transactions. We've introduced this new metric.
Which is transacting Sps and I firmly believe that this gives much more transparency to the exact.
Hormones and inputs to our business effectively with the new metric you will know exactly how many sps transacted within within the last quarter and ultimately you'll be able to calculate things like number of transactions Presby average order value respi.
This is much more suitable to the hybrid model that we're going.
Third with will better reflect on an absolute basis the growth not only in providers, but in the activity of those providers, which has been.
Little more opaque in the past so thats the reason for that.
The traditional the traditional number unfortunately, it's just heavily distorted by the introduction of this promotion, but the promotion.
What's was with effective and appropriate for us to rollout and we'll see similar such numbers throughout the year as we continue to affect that.
Sales strategy and our membership is a year.
Yet, which means every quarter, obviously, 25% of the membership is up for renewal and on a year over.
Your basis, given the new membership strategy.
Membership only asps were down and then to marry the two questions together to give you some.
Backup if you will for the 20% to 25% you could look at our transacting test fees you can look at our monetize transaction.
And we look at the double double digit growth rate for both of those metrics and then you look at revenue per transacting Sps. When you look at revenue per monetize transactions and we look at double do digit revenue growth for those two metrics as well will probably be more efficient at monetizing that necessarily the.
Nominal metrics over the next couple of quarters, given all the product innovation.
And and the scaling of fixed price with those those two metrics.
And the corresponding revenue coefficients get us squarely in firmly to that 20% to 25% going forward.
Thanks.
Next question well take our next question from Brett, though with Jefferies.
Just a quick follow up on on fixed price I think historically, that's less than 10% can you give us a sense of where you think that can go.
Over.
Time and.
Real quick Joey just on Vimeo guidance, calling for.
Another $300 million EBITDA loss in 2020 realize you're investing.
In the platform, but can you help us walk through the pathway to profitability.
For that business, where you think ultimately the margins for that does this could go over.
Over time thanks.
Sure I will.
I'll go first discuss.
Correct. One quick thing you said 300 million dollar EBITDA vimeo human at $30 million Bob maybe.
Otherwise makes a big mistake that.
The the.
Right now.
So just in terms of how we're thinking about profitability and when we're thinking about profitability. Our internal discussion is around 2021, or 2022, and I think theres. Some choices in there for us to make and the main choices revolve around scaling enterprise sales in the salesforce for that and.
And scaling marketing force, we continue to invest in product and we've added product engineering and we'll continue to add product engineering, there, but those are the.
Pad that lever that they're thinking about as it relates to 2021 or 2000 clients.
And.
Really.
That investment is on the enterprise business, which is growing incredibly bad right now.
And new business, we've talked about launching that were in the process of launching right now it is around video creation.
I think we'll learn a lot over the next few quarters.
On video creation in particular and our ability to.
And best in there and accelerate there to drive.
Revenue growth in top line.
The other thing so that theres some some choices in there, but if these are fully from those two businesses, which are new or new edge. The rest of the business, we could make profitable if we wanted to the or early as profitable right now.
The.
The.
The other things that come towards profitability for Vimeo, our gross margins, we've made real progress on gross margin over the course of 29 actually picked up somewhere in the neighborhood of 500 basis points of gross margin over 2019.
And we're on our behalf, we think are very clearly to that.
70% gross margin target that we talk about there.
And we're also starting to see so far this year more leverage on our marketing marketing decreasing as a percent of sales.
And that's something that you see based on a very sticky customer base you build on the cup that customer base every year. It's.
You can get real efficiency there in orbit.
So those are the levers that are in our hands and that I think we'll play with over the course of this year and decide then that's in there whether it's a 2021 or 2022, but I don't think I don't see a scenario, where we expand losses from here.
The question of February where when we started profitability.
And then on the question, where we can get fixed price do is sort of a percentage of our business I think theres a couple of ways to think about it.
First we've already launched 150 project types those as I mentioned earlier those those prototypes cover about a.
The billion dollar addressable market.
As we experiment our way into the next tranche of projects. The median price projects that is GMB standpoint about GB and Tam simply about tripled 150 billion, but they're both somewhat equivalent in terms of.
Frequency of requests.
So we're already covering.
In terms of the opportunity for customers to date already covering about a third of the service requests we get but if we can expand to the next third requests we essentially quadruple the the addressable market that we're covering.
We believe we can get there the medium medium sized projects are more complex because the.
Thing and pricing is just simply a more complicated efforts one that will take a little bit more time to work through but we are as I said earlier actively experimenting there and the early signs we see or are very very encouraging.
And then lastly.
Once we have made this offering available on let's call. It two thirds of requests and.
Perhaps $200 billion addressable market. It all comes down a consumer preference in our philosophy here.
Is that we're going to give people choice the choice to connect to local providers as our traditional business has always done versus the choice to transact digitally and by now directly from us and our expectation is that the.
Is that demographic trends in consumer preferences will meaningfully drive adoption of the sort of by it now option overtime, but I think we'll have to see how that trend ultimately plays out.
Does that Alex.
Yeah, I'll have more coffee and my numbers next time. Thank you.
Good.
Well take our next question.
Yep, no mock ups alkar with Deutsche Bank.
Hi, Thanks for taking the questions do if I may have on on the on the Angie site.
When I understand.
Rich.
Been under pressure on according.
The main theme what on just on how you cannot see margin improvement.
Bridge across different line items in 2020.
And then on unmatched.
Quick question. There one is what does the next step that's going to see.
So bill maybe it's an escort that gets.
Or.
When do we see that on how soon after that should we start seeing things coming out off.
Both matches, but as I see it doesn't make sense and then secondly, with regard to exchange ratio I know you've talked a bit about.
About the changes should you had in December but you were talking about the deal how should we.
Kind of look at the changes show for the convertible notes.
When you travel lower too much. Thank you.
Sure Wilan brand go first and then.
With that type of an excellent yes.
Yes, good margin leverage we've talked historically, we've talked before that Angie creates operating margin in.
Every line item sales ops DNA with the exception of marketing and importantly, this year, we're going to create real operating leverage.
In every line item, including marketing and that's going to create some nice investment dollars.
And those investment dollars are primarily going into fixed.
Price and our international business and we are framing those investment dollars at about $30 million to $50 million.
Of expenses that were investing in international and we're investing in our fixed price and notwithstanding that investment of $30 million to $50 million given the incremental margin we're creating.
At.
Im Advisor Act Angies list.
That will still enable us to drive incremental.
EBITDA this year and incremental incremental profits.
In terms of matched next steps, we should file the EPS for at some point next week and then.
The navigate through the FCC, we have to wait.
We have to get comments and react to the comments post that when it gets cleared we mail it.
We have to mail it to our shareholders and the mass shareholders. Then there will be a shareholder vote and then there'll be an averaging an average.
During period.
For all the calculations.
Bedded in of course, the the exchange and the merger. So we still continue to believe the ended the second quarter, probably the into June is the best estimate offer when all this will be done by.
And then.
In the exchange ratio I think Theres, a couple of things embedded in that I think your question related to two too.
Okay.
The two mechanics as it relates to the merger one how many shares we I see give up to match in exchange for the net liabilities.
These that match assumes and.
We announced in December in the deck and I'll refer you to that deck I think when you went through all the calculations and all the puts and takes that we laid out in the appendix I think IC was distributing 2.35 shares.
Matt shares to the IC.
Holders given the movement in the stock prices I think we're now at 2.36, the numerator in that calculation tends to move with the denominator. So we don't see that moving a lot as it relates to the Exchangeables specifically in the appendix, we laid out how the exchangeables move.
To match and these instruments will be converted from I see to match based on the relative market values of new IC and new match.
Pat at closing so for example, our exchangeable that's doing 2030.
Once you include.
Obviously, all the adjustments.
I've talked about as well as the adjustments associated with the call spread that instrument currently.
Converts into IC shares at $457 per.
Per share and again this is a representative calculation that will be done ft.
At the time of district of of spin, but right now we estimate that instrument will convert into mass shares at a $140 per share.
Thank you.
We'll take our next question from Brian Fitzgerald.
With Wells Fargo.
Thanks, guys wanted to ask a little bit about the thought process around home services to what extent you can leverage back and processes are best practices or maybe even infrastructure across kind of I'll leave the dozens of brand driving their fixed craft check my hammer and.
And.
Do care Dot com and nursed why am blue crude do they finished discussion as well maybe one way to ask a question might be is care dot com more like I.
Understood why blue crew or more like gum Angie. Thanks.
I'll take the last one first and then.
Frank and go to the brand inside of Angie we take.
Care separately and hurt by moved crew separately.
There and opportunity maybe in the longest into care, where you start to see some synergies among them in terms of.
The tumor or in the worker.
Perhaps but really today and for the foreseeable future at all the organized separately, let's separate leadership building their businesses on there weve for a long time it I see we believe and sharing information sharing best practice sharing learning.
But we don't believe.
Synergies between the businesses unless they have natural synergies and that we don't believe imports energy because of.
Common ownership, so heres a lot of work to do on the product care a lot more to do and building out that marketplace building out the the.
Tools bespoke for caregivers and care.
Eric and that's going to be the priority there. They will they will learn I mean, Tim Allen is going to call brand right now into his brain on a number of things and throughout the organization in terms of what you what you've learned and converging looking learn and.
Retention, what's possible in areas like this I think is.
Really helpful to be able to talk to somebody who has been through it and be able to get access to all their there.
Performance data.
Those are our excellent tools for building a business and we view that throughout.
Hi, I'm not talking about using consumer data consumer information about talking about.
What is possible in terms of running a business and things like conversion or or other factors used to drive the business. So that will be helpful. I think invaluable to to people who run the business as but each in a bit each individual business is going to run on its all they do have common themes.
Common thread, which is what we're doing in each of the for business and he talked about and care side.
If we're helping people get jobs and people find work.
And and really making that that process much easier and taking out a lot bureaucracy in that process. They just get people working.
Okay, and Thats coming that we feel good about it.
And then add a lot that this country.
But operating them and businesses, they're going to operate separately as businesses.
John services, we are creating commonality and leveraging technology platforms, where it makes most sense I think in our international.
Businesses, where we are in five countries, we're seeing them converge on the common model, including Replatforming in some cases, where it makes where it makes more sense.
In the US we have the handy platform, which is really the the engine of our fixed price offering across all of our brands. So he ended on advisor that Angies list.
And we'll hand is a brand it's more importantly, a platform that is powering this innovation across across these three very large brands at this point.
Then lastly, we've we've we've made some changes to fold in help desk, which is our field service tech offering into Angies list that.
Combination makes a ton of sense, because angela's tends to deal with larger service providers and this is a software SaaS offering that that.
Levers and most valued larger providers. So we are taking advantage of the opportunities to sort of get synergies from a capability standpoint, but at the same time, we're not we're not forcing a a combined.
Me across all 10 of these brands.
That doesn't make it doesn't make its on a sense to.
Create that level of distraction in this space, it's moving so quickly from innovation innovation standpoint.
Great. Thanks story, Thanks Brendan.
Yes.
Well take our next question from Ross Sandler with Barclays.
Hey, guys a couple of questions about the core stub business I guess, starting with apps.
So this this business will generate aside from Angie.
Most EBITDA in the core business post spin so congrats on getting to the 200.
200 million milestone was mosaic.
Can you just talk about how about 200 million is concentrated among the big ones like Robo code or I translate versus some smaller ones and then on the desktop side or the ops business.
There's obviously lots of changes happening in the browser world. So.
Any comment on the sustainability of about 60 to 70 million of EBITDA that apps is going to generate this year on a go forward basis, and then lastly post spin.
What's likely to happen with good corporate expense line the negative 125, what will that look like.
After a you.
You spin out match and potentially.
Bring that down a little but thank you.
Sure. Thanks, Rob that's been Alaskans, we've gotten applications question, which is good. So it is on mosaic the way to think about me.
Contraction definitely too that you mentioned, our big ones translation for sure.
One of our best categories, and really phenomenal product.
Our phenomenal series and product, but I translate being the big it and.
Work trying if you're traveling abroad or need to communicate with somebody that language.
Rob ocular another big one per share.
Areas whether.
There is a big area for us.
Productivity in the big area sleep.
Airplane trackers things like that are are all apps that.
Our important and I think we've got something like.
40, 40 asked right now.
And probably a dozen greater than.
2 million Twoish dose.
Okay.
The the so so both and we think big opportunity in a category with about.
When we.
Added up 20 billion downloads I think our over 20 million downloads last year in areas, where you have products and we're continuing to build products. Both in the areas were in adjacent areas and in new areas that 20 million downloads across iOS and Google in areas, where we currently have product and that grow.
And monetization had gone there to be bar more accustomed to subscription there now and so we are product 90 something percent subscription.
We're moving towards longer term subscription to annual subscriptions, which is going well too.
So we're pretty excited about mosaic continuing to add theyre, both through organic bills and through.
Acquisition, where we have done reasonably well and those acquisition.
On the desktop site.
We had a we've we've been ended in a very long time, we've been through a lot of volatility in this business, both up and down we had at night comp period for several years.
As of.
Great cash flow and North, Georgia, 2019 took another step down I think that was a series of bank of indefinitely containers and the browser. Some changes in the browser is definitely some changes on the Google side and I think that we're now at another new baseline into stepped down for the desktop business I think sort.
The way, we look at it now probably bottoming out in Q1, and then setting a new baseline from there and then we do think.
Sustainable cash flow.
That new level and remember, we just signed it will deal last year extending that deal for another three years.
On the.
Corporate expense side.
Remember one big thing in there, which is is important to call out is we are in dialing the IP foundation out of our 25th year to support Guy He fellows program with $25 million to that entirely hits in the year 2020.
That is not recurring expense and so you can adjust that out and then ill, but are you may get that our view on but outlet.
Glenn Yes, and then also that also this year, we have $20 million of expenses in respect of of the mass spin off so we think steady state probably 2021, we get back.
Back to where we were in 2018 call it $75 million, a corporate plus or minus depending on the transactional activity or what we look what we look like that because as we've talked about in the letter. The goal. Obviously is to is to grow again.
And we want to make sure we have all the resources to do said.
Set action, we talked about has been on earnings goals for now what six seven years I will back one of the first calls one of the first questions. He got when he was running the desktop applications business years ago was the longevity.
And the future of that business and 50 answered that question probably in 2013.
14, we've generated a billion dollars of EBITDA out of the desktop applications business.
So we think obviously the rumors of its demise or.
We're not going to be true and we think we have some nice cash flow on a go forward basis for for a period of time as Joe said with the Google deal.
Ill renewed.
Well take our next question from Corey Carpenter with JP Morgan.
Great. Thanks for the questions to on Angie first branding maybe following up on marketing you touched on this a bit earlier could you expand some.
On the trends you saw across paid organic search maybe where you are today versus six months for a year ago and then on the international business could you talk about what impacted revenue growth this quarter and how we should think about that going forward. Thanks.
Absolutely. So in terms of marketing if you look at where we were.
This time last year, we had seen on the paid side of things we've seen a.
Rapid increase in and essentially cost per click within the search environments.
Unprecedented I think at the time, we said it was north of 30% on a on a year over year basis, which is just like something we've never seen before.
And.
On the organic side the time last year, we were seeing a dramatic amount of change.
On the search results pages.
And culminating with a pretty big.
Pretty big impact that we saw in May specifically since that time on the page side. We have we have built out a new.
Approach to the to how we bids and operate within paid search environments and we've seen that yield really dramatic improvements such that such that paid search is one of the great areas of strength right now for our business in terms driving consumer acquisition, and we expect that to be a pretty major tailwind throughout 2020.
On the.
On the on the organic side.
That is you can look at the page as the environment. There is gone through dramatic change over probably the last two plus years and has been incredibly volatile, but we believe or at least are optimistic that most of that change is behind us simply just given the nature the way the.
Pages look today and our hope is that we see reasonable stability, we have seen that'd be the case sense sort of the drop last may and we're hopeful that that continues throughout the year. Obviously, we don't control that in the future is always a little uncertain there, but I think there there are some reasons to be optimistic that that.
At the level of volatility that's been present there is is not what it has been in the past.
International Who's going to take that doing.
Question on international.
The question was going to Q4 Q4 growth rate and prospects there.
Yes, yes, yes exactly.
Yes.
Yes, we're going through an exciting transition actually international where our biggest market, where replatforming back not dissimilar to what brand and his team did with service magic years ago. So you saw the growth rate was 1% and constant currency, a little higher is about 4%, but with our biggest business going through that.
For me and when you go through the platform you take a step back hopefully take three or four steps up steps forward.
So if you break that out we still have three four thriving businesses.
All of whom have grown.
No.
Greater than 30% throughout the course.
Throughout the course of year and then I think is some pretty as a couple acknowledging if items.
In the fourth quarter in Europe, obviously with the Brexit situation in the strikes in France, but it's largely.
Bye Bye design, given the re platforming in France, I think what a good sense of.
Out that Replatforming in France is going into first half of this year.
And we'll decide sort of how to invest our broker from there, but the actual technological transition I think as.
Was completed this week and now there's some some transmission with customers and getting people to adopt the new system.
New platform and if we can get.
These businesses operating on on common infrastructure, and then we start to get branded alluded to earlier real leverage in the international business.
Thank you.
Well take our next question from Jason.
Halftime with Oppenheimer.
Thanks, Tom I'll asked two questions.
One of the video and then another on care or Vimeo.
So obviously, if you're going to get a lot more focus post spin any updated thoughts about the advertising opportunity, we obviously understand the subscription.
Journey, but just any more thoughts there.
And then secondly on care Dot com.
Maybe elaborate a bit more.
And maybe goes through.
Number one.
The issues that they face.
Well with kind of verification.
Was that kind of.
How do you think internally.
Before you buying them number two how impaired do you think that brand is hum.
Out there and then I guess the third question would you have any thoughts on how you solved.
Some of the challenges with.
Consumers going around kind of.
The pay function and any any thoughts you might have about improving the monetization of it and I do know it's early but just any thoughts there. Thank you.
Those are all good good questions on care and wisely.
Each individually spent a lot of time on those questions. So I'll go through it on Vimeo quickly.
Advertising.
No we're not planning to change anything with respect to advertise the thing that we do a little bit and we'll do more of this we will offer the creators to subscribers on vimeo tools to.
Incorporate advertising to the extent they want to in their videos, but but we.
We asked Vimeo are going to be monetizing the video user base with advertising that's really the best way to think about that tool that our subscribers than you'd if they wanted.
And.
That's been fundamentals of Emmy over a very long time the.
The creators subscribers and told the experience they control the relationship with their audience and they'll do what makes sense, there and they want add though we'll try and get that pulled out then with that but we don't plan to near term b fundamentally in the advertising business.
On the care side, so starting with.
Background check maritech identity verification and things like that.
One of your questions was in itself and the answer to that is ever solve them and ongoing.
Process you have to continue to innovate Harry to add continue to get better and you have to continue to.
Make sure that you're a step ahead of everybody else in terms of the cutting edge products to drive safety for both sides of your marketplace and we know that from match, we know that from Angie and we will certainly by the Medicare, which as we have continued to innovate there.
And one of the things that.
That we consider to continue to consider is in that.
Area of background checks and identity verification.
There have rolled out some product there that.
Verify identity and when people enrolling those products.
Both died in the marketplace.
See more engagement and better engagement.
Precedents in other markets where.
I think people on those platforms pay for those services, we have decided what exactly were doing or we might charge or whether we we.
Paid for those.
Budget and the platform itself, but that is there's a wide range of options there that we think.
They are viable.
And that actually enhance the experience for everybody on the platform add real value in ways, where one side or another of the platform.
Paper that incremental value or maybe willing to pay for that incremental value in terms of the brand.