Q4 2019 Earnings Call
[music].
Good day and welcome to the Angie home services Q4, two down 19 results conference call. At this time I would like to turn the conference over to CFO, Glenn Shiffman as I see.
Please go ahead.
Thank you operator, good morning, everyone, Glenn Shiffman here and welcome to the Angie home services fourth quarter fourth quarter earnings call. Joining me today is Joey Levin Chairman of and you home services and CEO of I see and branding written our CEO Andrew home services Joey I will also address any.
Since you may have an I.C.'s fourth quarter results similar to last quarter supplemental tour quarterly earnings releases.
I see is also published it published its quarterly shareholder, let our we will not be reading the shareholder letter on this call is currently available on the Investor Relations section of our website I will shortly during the call over to Joey to make a few brief introductory remarks, and then we'll open it up q. and eight.
Before we get to that I'd like to remind you that during this call. We may discuss our outlook and future performance. These forward looking statements typically maybe preceded by words such as we expect.
We believe we anticipate or similar such statements. These forward looking views are subject to risks and uncertainties in our actual results could differ materially from those views expressed today.
Some of these results have been set forth in both I see and Angie home services fourth quarter press releases and our reports filed with the F.C.C. [laughter] will also discuss certain non get measures, which as a reminder include adjusted EBITDA, which will refer to today even for simplicity during the call.
Also refer you to our press releases the icy shareholder letter and again to the Investor Relations section of our website for all comparable gas measures and pull reconciliations for all material nine got measures now, let's jump right into it Joey.
Thanks, Bye-bye tank, everybody for joining us and what we know to be a very busy morning.
The first call in 1925th year under current management and really great place to start 2020.
<unk>.
Is.
Now there may reset privacy I think 10 dive in here, we probably had about four.
And right now we're on the verge of separating from math group, which is the bulk of our current enterprise value in cash flow.
Which is a little bit dollar thing, but exciting because when they come we're going to become a much smaller company again, which means we're going to focus on building, we're going to focus on building new businesses and new categories and.
We love this stage of of the business.
<unk> wouldn't be possible without the support of the 8600 employees now across all of I.C.. So I want to thank everybody for a grade year, and 29 payment and any taking out going forward and 2020.
In particular that there's one employee I Wanna thing, which is Mandy ginsburg or leadership over these last few years at match group.
And it unbelievable run and a seamless transition to sharpen Bay, who has been they are incredible leader at math throughout her tenure at the company and and it I think going into a fabulous job at the top.
Show.
That's the.
The news and less switch to the questions now operator, or we'll take the first question.
Okay like ask the question. Please signal by pressing star one on your telephone keypad, if you're using a speaker phone. Please make sure your meat function as turn off turn allow your signal to retry equipment again pressed star one to ask a question.
Take a hard question from Eric shared N.Y.P.B.S.
Thanks for taking the question Joey section in the weather on public versus private market valuation 20 to see if we can get a little bit more crime, you'll already but you're thinking.
What you're seeing on the landscape for capital allocation for new Y.A.C. and for the new went to be going forward and maybe the time to bring it in terms of care why that was a deal you guys wanted to do what you see as an opportunity there and maybe if if we're if not that should be a blueprint people should think about the way the company might out.
Capital going forward. Thanks, so much.
Yeah, I think there I think that you're you're exactly right I think there is a great <unk> it into public company, it's probably public company that may be went public a little bit too early and it's like.
But build an unbelievable brand bill great. The played any on both sides no marketplace is a real marketplace business and it's been a category that had tremendous relevance or consumers at a pretty regular frequency.
And those are the kinds of things to look for it also a good size I mean about 500 million dollar deal I think of me look dry sees history.
Our best results have been in that and multi 100 million dollar range.
In terms of value creation. So we liked that science checks, we like that size business like that side of market. It happened to be a public company and we think it's it's it's.
Ironically, or maybe a dozen department and I've had an easier to get transactions with.
Public companies, then when private company and I do think that the private market remain sort of mysteriously priced from our perspective.
So carries carried away them on and just to get into care a little bit.
We looked at that and the great an allergy to serve as magic actually in service Magic I mean, my recalled the predecessor to home adviser and now asking home services and when Brandon and team came in.
To service Magic that was a in in in many ways similar to what care Dot Com is right now servers magic was trying to as quickly as possible get a consumer and get a consumer out and and you know make emerging and in between there ideally and they did a wonderful job of that but.
You didn't couldn't really scale the products because there wasn't the the the necessary product innovation happening in there.
And the the folks on both at the marketplace. We're using the platform didn't really appreciate the value that the platform could provide and what what happened is Brandon and Chris and others.
Really evolved in from what was yes, Sir derisively weekend to to true matching.
And I think that that adds a lot of value to the.
In the case compared to the care giver add a lot of adding to the caretaker and make that process much more efficient that's what we're going to try and new in the product here with care Dot com and and it's a 300 billion dollar market just in the U.S.. It's got great Tailwinds anything both in terms of an aging population and elder.
Air being very important to to more families over time.
Families with two working parents.
Which means that they're going to need a hell of childcare.
Enterprises, Mary focused on making sure that their employees have help in this area. So that they can show up for work and it's still very small and impatient among enterprises are providing solutions for for care for their employees.
And if we look at all that and say if we can get the product right and care then it's a wonderful job today building a product and you think there's room to improve their we can get that product right. When it gets really really big opportunity, but a lot of relevance and a lot of frequency.
Similarly, the financial profile of service Magic when branding and team came on and rebranded is very similar to what you see a care you know LTM revenue a care about $200 million, an L.P.M., even a little in excess of $20 million. So we're excited to excuse to play book.
Thanks, much for the color.
Back there.
[noise] next question will take our next question from Brad accent would need them in company.
Things just a couple on Angie first just on top line I guess, you know lately, you've talked about kind of a 20% to 25% growth rate are you able to stick to that in 2020, and just help us what if anything and contemplated there for a fixed price.
And the second you know what the sequential declined me showed under the old definition of what counted as the service provider can you talk about what kind of going on there and then you know for why that's happening and then also why the new disclosure I guess, maybe more instructive for how to think about business going forward. Thanks.
Mm.
Yeah sure. This is this is brand and you know we're still committed to the long term goal, 20% to 25% growth.
I think as we sit here today were more confident that then we have been in while the drivers are really a few different areas. One is that the answers list is accelerating regret standpoint, we expect that to continue throughout 2020.
Handy acquisition, there is has proven outs or even better than sort of what we had modeled in advance.
Then with whom his eyes or look at it from a few different ways I think our position is much stronger you know a relative basis to where we were same time last year and our traditional business. There on the consumer side, we have made pretty dramatic progress and paid search.
Gone from a huge had one last year. This time to a real area of streets and should be a good tail and we are as of the end of January past. The affiliate cuts from last year, which has been you know a big 12 month had one for us.
And then <unk>, while they haven't seen any significant improvement has remained relatively stable and we're you know optimistic that that environment, which has been pretty volatile over the last few years is more stable going forward and as we get through the spring and sort of the event. We saw last last may that will also be favorable from calm prospective so we feel really good about.
Consumer acquisition side of our of our business at home advisor on the provider side.
We end the we in the year with the war to sales force in the history of the company a lot of the investment in expanding the sales force was back way to the second half the year.
Expect to see that investment drive a S.B. capacity growth as the year progress is as always we've got a lot of work to do to bring on more providers, but we're excited where we into year and and and what that portends for future growth.
And lastly Ah.
Taking all that into consideration, we're now able to marry a on top of it fixed price.
Price line of business, which you know obviously, we've been pleased with the progress there in the back half of the are particularly queue for being ahead of where we thought we would be and you know as we exit the year, we have really good understanding of the runrate fixed price transactions and have from that confidence in the contribution to.
Growth rate that we expect in 2020, I think there's beyond that lots of opportunity for upside that there's a little bit uncertain. At this point, obviously, we've launched on 150 different project types.
Most of those are what we call low consideration <unk> lower ticket value projects.
The other category projects that were sort of medium price projects that covers about $150 billion and Tam now we're in the early stages of experiment thing with so the project we've already unlocked a cover about 50 billion in him and the projects were sort of in the early stages of experimented with cover another 150 billion.
So the pay some timing of of how quickly were able to roll out those medium sized project is uncertain, but I think we understand the baseline and expect fixed price to be the material contributor to grow for the for the for the next year.
In terms of the S.P. metric.
You know the way we have classically defined paying S.P.'s includes the distribution of the 12 months membership that that service providers sign up for when I joined.
And so it is we look at paying a season's whoever's paid us in the last 30 days and if you have a membership you may have only have the membership which is what you're paying for them and the prior month.
One of the things we began doing in the last quarter is experimenting and actually rolling out relatively significantly new packaging promotion configurations. During the sales process that include a free membership for providers and while we've seen really strong results from that promotion in terms of our ability to.
Much more productive sales people and see actually improve retention is cause a huge distortion in this paying S.P. metric because effectively you don't have the revenue recognition of that membership fee over 12 month period.
In order to give ourselves maximum flexibility to offer you know the pricing and promotions and package configurations that that are best suited to our customers and the drive the best sales performance.
And to better reflect where businesses going with a fixed price transactions. We've introduced this new metric, which is transacting S.P.'s and I you know fuck firmly believe that this guy is much more transparency to the exact performance and inputs to our business effectively with the new metric you will know exactly how many.
<unk> transacted within the within the last quarter.
Ultimately, you'll be able to calculate things like number transactions Presby average order valued recipe. This is much more suitable to the hybrid model that we're going forward with yeah, we'll better reflect.
Oh now some basis to grow it's not only and providers, but in the activity of those providers, which has been you know a little more opaque in the past. So that's the reason for that the the traditional the traditional number. Unfortunately is just heavily distorted by the introduction of his promotion, but the promotion we know what was was effective and appropriate for us.
Throw out and then we'll see similar such numbers throughout the year as we continue to affect that that sales strategy and our our membership busy year, yeah, which means every quarter, obviously, 25% of the membership is up for renewal and not a year or your base was given the new membership strategy.
Membership only S.P.'s, we're we're we're down and then to to marry the two questions together they give you some.
Back up if you over the 20% to 25% you could look at our transacting Cups fees you could look at our monetized transactions and we look at a double double digit growth rate for both of those metrics and then you look at revenue for transacting S.B.'s and you look at revenue for monetize transactions and we look at double do digits revenue.
For those two metrics as well, we'll probably be more efficient monetizing then necessarily the nominal metrics over the next couple of quarters, given all the product innovation.
And and the scaling oh fixed price, but those those two metrics.
And they're corresponding revenue coefficients.
Squarely in firmly to that 20% to 25% going forward.
Thanks.
[noise] next question.
Our next question <unk> don't like Jeffrey.
Just a quick follow up on on six price I think historically, except it's less than 10 per cent gives a sense of works. You you think that can go overtime and real quick Joey just on <unk>, calling for.
Another 300 million dollar even tell awesome 2020 realize you're investing.
In the platform, but can you help us walk through the pathway to profitability for that doesn't work, where you think ultimately the margins for that doesn't <unk> overtime. Thanks.
Sure I will.
Just because.
One thing you say, a 300 million dollar human dialogue.
$30 million.
Otherwise.
Thanks.
The.
Right now.
Video, so just entered to Howard thinking about profitability and when we're thinking about rockabilly. Our internal discussion is around 2021 or 2022, and there's some choices in there for estimating the the main choices revolve around scaling enterprise sales on the sales force for that and and scaling marketing. Unfortunately contains investment product and we've added.
Engineering, and we'll continue that product engineering, there, but those are the the tandem let her that we're thinking about it as it relates to 2021 or 2022.
And really.
<unk> investment is <unk> business, which is growing incredibly bad right now and new business or being talked about watching that <unk> watching right now it is around and you know create.
And I think we'll learn a lot over the next to foreigners video creation in particular in our ability to in back in their salary there to to drive.
Revenue growth in top on.
The other thing except for the that there's some some choices in there, but if you turn away from those <unk>, new or new edge for the rest of the in as we could make profitable if we want and there are really is profitable right now.
The.
The.
The other thing they they come towards profitability from any O.R. gross margins and we made real progress on gross margin over the course of 2019, I think we picked up somewhere in the neighborhood of 500 basis points of the gross margin.
Over 2019 and were or are bad thing or you know very clearly today, 70% growth part at Harvard that we've talked about there.
And and Ross are starting to see so far is here more leverage on our marketing marketing decreasing as a percentage of sales.
And that's something that you see based on their parents, taking customer base <unk> you you can get a real efficiency there in the <unk>.
So those are the wherever they are in our hands and and that I think we'll play with over the course of this year and decide then from there whether it's a 2021 or 2022, but I don't think I I don't see a scenario, where we expand losses from here the question of its or wherever wherever finally retarded profitability.
And then on the question, where we can get six price do is sort of a percentage of our business I think there's a couple of ways to think about it you know first we've already launched 150 project types. Those as I mentioned earlier those those Ah prototypes covered by the 50 billion dollar addressable market.
As we experiment our way into the next traunch of projects to medium price projects that is for a G.M.B. standpoint about G.B.N.P.M. sample about triple at 150 billion, but they're both someone equivalent in terms of frequency of requests. So we're already covering you know in terms of the opportunity for customers to engage.
Covering about a third of the service requests we gods, but if we can expand the the next third requests. We we were essentially quadruple. The you know the address will market that we're covering we believe we can get there the medium medium size projects are more complex because the scoping and crises M- is just simply a more complicated effort.
One that will take a little bit more time to work through but we are as I said earlier actively experiments in there and the early signs. We see are are very very encouraging.
And then lastly.
Once we have made this offering available you know, let's call. It two thirds of requests and perhaps $200 billion to the dress well market. It all comes down the consumer preference in our philosophy here.
Is that we're going to get people choice the choice to connect to local providers as our traditional business is always done versus the choice to Trinidad visually and by now directly from US and you know our our expectation is that the that demographic trends in consumer preferences will usually drive adoption of the sort of by now option.
Over time, but I think we'll have to see how that trend ultimately played up.
Right.
Yeah, I'll have I'll have more copy of my Number's next time. Thank you.
[laughter].
Question.
Yep.
<unk>.
Car with that's right.
[noise] hi, Thanks for taking the question. So I do if I made on the on the and you site.
Want to understand no rich that had been under pressure on according to maintain what I understand how how you cannot see margin improvement and and beverage across different line items in 2020.
And then on on match.
The quick question <unk>, what does the next step.
Linked to see <unk> been maybe it's an escort then gets fired dark rent movies see that how soon after that should we start seeing things coming out on so you know both both matches when I was I see it dumps it makes sense and the second does with regard to exchange ratio I know you're talked a bit about been a about.
<unk> earlier in December when you were talking about the deal how should we kind of look and see change ratio for the convertible notes doctor when traveling to work to match. Thank you.
Sure why they didn't brand go first and then find out that type of an excellent yeah, yeah, I'm a margin leverage we've talked a historically, we talked before the Angie Crazy operating margin in every line item sales ops G.N.A. with the exception of marketing importantly this.
We're going to create real operating leverage in every line item, including a marketing and that's going to create some nice investment dollars and those investment dollars are primarily going into fixed price and our international business and we are framing those investment dollars at about $30 million to $50 million.
All the expenses that we're investing in international and we're investing in our fixed price and notwithstanding that investment of $30 million to $50 million given the incremental margin, we're creating at home adviser asked a and she's list that will still enable us to drive incremental.
<unk> keep it die this year and incremental incremental profits in terms of match next steps, we should file D.S. for at some point next week and then that at the navigate through the F.C.C., we have to wait wait to get comments and react to the comments.
<unk> when it gets cleared we mail it.
Mail it to our shareholders and the mass shareholders, then there'll be a shareholder vote, and then there'll be an averaging an averaging period for all the calculations embedded in of course, the the exchange and the merger. So we still continue to believe the end of the second quarter probably the.
The June who's the best estimate offer when all this will be done by and then in the exchange ratio. It I mean, there's a couple things embedded in that I I think your question related to to to to of of two mechanics as it relates to the merger you know.
How many shares we Ah I see give off to match in exchange for the net liabilities that match the assumes and.
We announced in December in the docking I'll refer you to that yeah. I think when you went through all the calculations and all the puts and takes that we are laid out in the appendix I think I see was distributing 2.35 shares.
A a Mac shares to the icy shareholders given the movement the stock prices I think we're now a 2.36 enumerate or in that calculation pennies to move with the denominator. So we don't see that moving a lot as it relates to the Exchangeables specifically in the appendix we lead how how.
The Exchangeables move to match and these instruments will be converted from I.C. to match based on the relative market values of new I.C. and new match at a at closing. So for example are exchangeable, that's due and 20 or 30.
Once you include obviously, all the adjustments that I talked about as well as the adjustments are associated with the call spread that instrument currently.
<unk> into eyes C. shares in $457.
And again this is a representative calculation that will be done at the.
Time of <unk> of a of spin, but right now we estimate that instrument will convert into mass years at $140 per share.
Thank you.
Mmm.
Put that.
We'll take our next question from Brian Fitzgerald Wells Fargo.
Thanks, guys wanted to ask a little bit about the the thought process around home services to what extent you can leverage back and processes are best practices or maybe even infrastructure across kind of all the the the dozens of brand driving their fixed craft check my hammer and then.
Do care Dot com and there's <unk> blue crew do they finish discussion as well maybe one way to ask the question might be is care dot com more like a a nurse fly blue crew are more like I'm Angie. Thanks.
I'll.
Take the last one person then.
Ranking go to the brand inside or <unk>.
<unk>.
Care separately and hurt by at Mon crew separately is there an opportunity maybe in the long distance you'd care, where you start to see some synergy them on them in terms of the consumer or in the work or perhaps but really today and for the foreseeable future they'll be organized.
Gently which separate leadership building their businesses on there you know we've for a long time I I see.
Policemen and sharing information sharing best practices sharing learning, we don't believe in synergies between these businesses unless they have natural therapies and we don't believe in force energy because.
Common ownership.
So here at a lot of work to do a product care. It wasn't working on building out that marketplace building out the the.
Tools bespoke for caregivers and care seekers, and that's going to me the priority there.
They will learn them into now is going to call for any right now or in brain on a number of things and the garage organization in terms of what you what you've learned and converging what you've learned and retention <unk> possible in areas. Like this I think is really helpful to be able to talk to somebody who's been through it and be able to get access.
All their their performance data.
Those are are excellent tools for building a bit and this and and we've used that route.
I see I'm not talking about using consumer data consumer information about I'm talking about what is possible and turned it running a business and things like conversion or or other backing it used to drive the bit and show that will be helpful. I think invaluable to to to people, who run the business and but each <unk> each individual business.
Is going to run on it so they do have common themes <unk>, what we're doing in each of the for business and he talked about and care nor side <unk> is where I mean people get jobs up and people find work and and and really making that that process much easier and hanging out.
A lot of Iraq are seeing that process to just get people working and that's I mean that we feel good about it a mission and then <unk> add a lot but in this country.
But operating them in businesses, they're going to operate separately as businesses.
Got an angel on services, we are we are creating commonality and leveraging technology platforms, where it makes most sense I think in our international businesses, where we're in five countries. We're seeing them converged on the common model, including you know replatforming in some cases, where it makes where it makes more sense.
In the U.S., we have the handy platform, which is really the the engine at are fixed price offering across all of our brand. So he ended only visor that answers list and while handy as a as a brand. It's it's it's more importantly, a platform that is powering this innovation across across these three you know very large brands at this point.
No actually you know we've we've we've made some changes to fold and and help desk, which is our field service Tech offering end to end. His list that a combination makes a ton of sense, because angela's tend to deal with larger service providers and this is a software you know sass offering that that you know delivers the most valued larger providers.
So we are taking advantage of the opportunities to sort of get synergies from a capability standpoint, but at the same time or not you know, we're not forcing a a combines replatforming across all 10 of these brands. It's it doesn't make it doesn't make a ton of sense to you know create that level of distraction in a space. It's moving so quickly from innovation <unk>.
Thanks to <unk>.
Yep.
Well take our next question from Ross.
Barclays.
Hey, guys a couple of questions about the the core stub business I guess, starting with apps. So this this business of <unk> <unk> <unk>, the most d. bit dog in the core business or post been so congratulation getting to the 200 miles.
200 million milestone was mosaic can you just talk about how that 200 million is concentrated among the big ones like robo killer or I translate versus some smaller ones and then on the desktop side of the ops business.
You know, there's obviously lots of changes happening in the browser world. So any comment on the sustainability about 60 to 70 million of the but.
<unk> going to generate this year on a go forward basis, and then lastly post spin <unk>, what's likely to happen with the corporate expenses. During the negative 125, what will that look like after <unk> you spin out match and potentially you know bring it down a little but thank you.
<unk>.
It's been awhile since we got applications question, which is good. So it is on mosaic the way to think about.
You can definitely need to that you mentioned are big ones a translation for sure on one of our best categories and really phenomenal products.
ER Fernando series, a product, but I translate being the biggest and.
Trying if you're traveling abroad or need to communicate with somebody in another language.
Rubber killer and how they're made one for sure yeah other areas whether in the Bay area for product pay money in the Bay area sleep airplane track or things like that are are all assets that.
Are important.
And I think we've got something like.
40, 40, ass, right now and and.
Probably but doesn't greater than.
2 million two <unk> yeah, okay.
The.
So so.
<unk>.
Big opportunity in a category with about.
When we added out 20 billion downloads I think are over 20 million downloads last year in the areas, where you have products and we're continuing to bill prior both in areas, where and annotate kandarian than a new areas for 20 billion downloads across Iowa, and Google in areas, where we currently have products and that.
And modernization going there to be bar more than say subscription there now and so we are probably 90 something percent subscription or moving towards longer term subscription to annual subscription for just going well too.
So we're pretty excited about loving containing dad, they're both through organic bills and through acquisition, where we've we've we've done reasonably well on those acquisition on the desktop side.
We we had a you know we've we've been in has been in a very long time, you've been through a lot of probability in that business, both up and down we had a nice calm period for several years of upgrade cash flow and no. One important at 29 painting tough another step down I think that was a serious.
Paying them indefinitely containers, Nebraska, some changes in the browser as it was definitely some changes on the Google shy and I think that we're now at another new baseline to step down for the desktop and as I think started the way we look at it now probably bottoming out you want it and then setting a new baseline from there and then we we do think sustainable.
Pass low at that new level and remember when you're starting to do have a meal and last year.
That deal for another three years.
On the corporate expend side.
Remember one big thing in there, which is is important to call out and we are.
Going to I.P. foundation out of our 25th year.
Port Guy he fellows program at $25 million to that entirely.
In the or 2020.
That is not a recurring expense and so you can adjust that out and then I'll, but or even adjust the however, you want but outlet button, yeah, and then <unk> also this year, we have 20 million of expenses in respect of Oh, the mass spin off so we think steady state probably 2021, we get back to where we were.
We're in 2018 call it $75 million, a corporate you know plus or minus depending on you know the transactional activity or what we look what we look like that because that we'd talked about in a letter. The goal. Obviously is to is to grow again and we want to make sure. We have all the resources to do sad sad action.
You know Julie talking about he's been on earnings schools for now what six seven years I will back one of the first calls one of the first questions. He got when he was running the desktop applications business years ago was the longevity and the future of that business and 50 answered that question probably in 2013 14, we generated.
Billion dollars <unk> out of the desktop applications business. So we think obviously the rumors of its demise are are not going to be true and we think we have some nice cash flow want to go forward basis for for a period of time as Joyce said with a Google deal feel renewed.
[noise], we'll take our next question from Corey Carpenter with J.P. Morgan.
Great. Thanks for the questions two on energy first branding maybe falling upon marketing you touched on this a bit earlier could you expand some on the trend you saw across paid organic search maybe where you are today versus six months for a year ago.
Then on the international business.
What about what impacted revenue growth this quarter and how we should think about that going forward. Thanks.
Definitely so in terms of marketing if you look at where we were this time last year, we had seen on the pain side of things, we've seen a a rapid increase and and it's such a cost per click within the search environments unprecedented I think at the time, we said it was more than 30% on on a <unk>.
Which is just like something we'd never seen before.
And on the organic side. The time last year, you know we were seeing a dramatic amount of change you know on the search results pages, and culminating with a pretty big a a pretty big impact that we saw in in May specifically since that time on the page side, we have we have built out.
A new approach to to how we bids and operate within paid search environments and we've seen that yield really dramatic improvements such that such that a paid search is one of the great areas and strength right now for our business in terms of driving consumer acquisition, and we expect that to be a pretty major tailwind throughout 2020.
On on the on the organic side.
You know that <unk> you can look at the pages. The the environment. There has gone through dramatic change over probably the last two plus years and it's been incredibly volatile, but we believe or at least are optimistic that most of that changes behind us simply just given the nature of the way the pages look today.
Our our hope is that we see reasonable stability, we have see not be the case sense sort of the drop last may and you know we're hopeful that that that continues throughout the year. Obviously, we don't control that in the future is always a little uncertain there, but I think there there are some reasons to be optimistic that you know that that the level of volatility that's been present there.
Is is not what it has been in the past.
National it's going to take that Joey.
What was the question international.
The question was going to for the two for growth rate and prospects there.
Yeah, Yeah exactly.
Yeah.
Yeah, we're going through an exciting transition actually international where our biggest market, where replatforming back not to similar to what brand in in his team did with a service magic years ago. So you saw the growth rate was one of per second costume currency is a little higher was about four per se, but with our biggest business going through that flat for me.
And when you go through the platform you take a a half step back to hopefully take three or four steps up steps forward. So if you break that out we still have you know three or four thriving businesses all of whom have grown you know greater than 30 per cent throughout the course throughout the course of.
Here and then I think is some pretty this a couple acknowledging this items in the fourth quarter in Europe, obviously with the breasts situation in the strikes and in France, but if largely.
By by design, given the Ah Replatforming in France, I think <unk>, how that Replatforming San Francisco in in the first half of this year and besides her to hide them better I approaching from there, but the actual technological transition I think just and was completed this week and now there's some.
Some transmission with customers and getting people to adopt and it's just a new platform and if we can get.
These businesses operating on on common infrastructure, and then you start to get it ran alluded to earlier.
<unk> in the international business.
Mhm.
Well take our next question from Jason half time with Oppenheimer.
Thanks, I'll S. two questions want one on video and then another on care or Vimeo. So obviously, if you're going to get a lot more focus post spin and he updated thoughts about the advertising opportunity. We obviously understand the subscription opportunity, but just any more thoughts there and then.
<unk> Dot com, just maybe elaborate a bit more and maybe go through.
<unk> you know the issues that they faced.
Whit with kind of verification was that kind of solved you think internally before you buying them number two how impaired you think that brand is you know Ah out there and then I guess the third question you have any thoughts on how you solve some of the challenges.
With you know consumers going around kind of the pay function in any any thought you might have about you know improving the monetizations of it and and I do know it's early but just any thoughts their thank you.
Those are all good good questions on care and wants to me.
Each individually spend a lot of time on on those questions. So I'll go through it on video quickly advertising no. We're not planning to change anything with respect to advertise the thing that that we do a little bit and will do more of this we will offer the creator to subscribers on BENEO tools to.
Corporate advertising to these that they want to in their videos, but but we add vimeo aren't going to be.
Monetizer thing the video use your base with advertising and that's really the best anything about it at all that arthritis, and you and they want to.
And.
That that's been fundamental so vimeo for a very long time, the creators subscribers control the experience they control the relationship with their audience and they'll do what kind of sat there and if they want to add so we'll try and get them till about them with that.
<unk> planted near term feet fundamentally in the advertising business.
The hairstyle, so starting but background check verification identity verification and things like that.
And one of your questions what isn't it saw an answer to that it is never saw that I mean, it's an ongoing.
<unk> you have to continue to innovate here you have to continue to get better and you have that continues to make sure that you're a step ahead of everybody else in terms of the cutting edge products to to try same thing for both sides of your market place and we we know that from mass we know that from Angie and we will certainly a by day care.
As we we have to continue to to innovate there.
One of the things that that we've considered and continue to consider is in that.
Area of background checks and I I think verification care half hold out some products, there that that <unk> and when people and all of those products.
Both sides of the marketplace seemed more engagement and better engagement at precedents in other markets where.
I see people on those platforms pay for those services, we haven't decided what exactly we're doing or we may charge or whether we we pay for those charges into platform itself, but that is there's a wide range of options. There that we think are viable.
And that that actually enhance the experience for for everybody on the platform at real value and <unk>, where one side or another of the platform would would pay for that incremental bag or maybe willing to pay for that incremental value in terms of the brand.
The brand thing and then I think actually shape, obviously, there was some bad press, and 2019, which which I think.
<unk>.
<unk>.
Good for the ecosystem, but I don't think we should confused sort of the investor reaction in the stock price and things like that with consumer reactions around the brand and we're looking at traffic and audience and all those things are and we think really healthy places and meeting place.
Or.
Terms of.
Providers or or care seekers circumventing. The platform. This is a another issue that were very familiar with people asked this question about and see all the time, which is if you find a plumber and that summer or you you get off the platform and our answer it in that case and in that case remained the same that's told.
Easily fine outcome in fact, as an excellent out a bunch of people are coming onto the platform and filling up a book a business by virtue of having been on the platform. Then we have succeeded and they have succeeded and any nature. His categories people come into and out of this category very frequently and if caregivers are saying well I built my entire book a business on hair. It now I work.
Really great and if a caretaker the thing I found a an entire please have caregivers here and I work directly grazing l. in form the next generation of people interested in those category to to some onto the lab, but also.
And this is really important in terms of how we are are planning to innovate and the product.
It's.
We have to make it easier and they easier you make it the more people want to keep that on the platform. The more it makes sense that this convenience of the bad form actually add real value sex it you'd rather do things on the platform that off the platform, we get to that level I think we get to that thinking isn't that totally possible and at the economic tradeoff that'll make a lot of Sandra.
Both sides of the platform again, very analogous <unk> and if we don't do that then then people will move off the platform and I think that that that really have a product innovation issue that I think we're we're totally capable of handling and really excited to get out.
Hands into.
Coming back to the Vimeo, one of one of the reasons why advertising is on a priority is we're really seeing a big opportunity and the S.M.B.M. the enterprise enterprise.
Pecos system, you saw us in the letter talk about enterprise revenue grew 45 per cent last score we talked about record bookings. This quarter was another a quarter of a record bookings and as bookings are accelerating so we're really seeing a rich in deep vein.
And be in our enterprise opportunity, there and the management teams executing well against it.
Hi.
Okay.
Question from John Black clad twins.
But.
<unk> I'm six price could could you discuss branded maybe the the conversion uplift you see when you move a task to six price on Dot Dash. We saw the recent acquisitions Joey maybe can you level said, how how dot dot dash of set up for 2020, and how we should think about potential for adding further verticals.
Then maybe Glen or Joey just continuing quarterly guide kind of what went into the decision process. There. Thank you.
Yeah sure. This is brand and just starting with the conversion uplift you know as I mentioned earlier philosophy here is to give people the option the choices as to whether they want to connect directly with you know high quality local a business or I purchased a service through us directly and that that is being presented a relatively as an either or <unk>.
As I mentioned earlier that you know, we we sort of activity or understanding a baseline runrate and through that can be competent and the contribution to our growth rate. This year, but let me share a little bit data that that made us so excited and drove us to go even faster than than we originally anticipated we're seeing user satisfaction for folks to buy a fixed price turns.
<unk> is it was more than 35 points higher than it is in our traditional model, we're seeing those customers come back and reuse our service at at greater than a 50% increase rate.
And we are seeing that same audience.
Overlap at a at a greater than 30% increased rate and it was sort of these these these these sort of side effects. If you will that are really really led by our customers drove us to understand that the the there's a dramatic interest in this that there's good engaging with it and then it's gonna drive some of the behavioral changes that you know we think are really important for the long term health.
The business I think <unk>.
What we have the opportunity to to do going forward is to drive more and more engagement with fixed price offering you know as a percentage of our transactions and obviously the first stage of this is simply just making it available which is what we've been focused on to laugh you know six eight months, but over the coming year will be optimizing that offering will be optimizing pricing right now our pricing.
For the task is is generally the national level and the power of getting that pricing in a more sophisticated place, whereas localize is going to drive a much higher engagement and then in the very long term, we can start to look at prices and promotions in other ways to drive engagement with these services and as long as we're seeing as long as we're seeing these improve.
Managed to the characteristics of our customers in terms of satisfaction in terms repeat use and in terms of engagement with our mobile out which is a strategic priority for us we're going to continue to lean to drive people, you know more and more to engage on a fixed price side of things.
Dot dash.
Do you think in terms of emanate.
Counting on any I'm, an acre for 2020 as it relates to our our growth objective or certainly going to keep looking and hoped to find thing.
<unk> AD there I don't think we need any more verticals I think we have a lot opportunity in our dissing vertical the beauty, which is why don't we we had in 2019, we think had.
If it had ruined on maybe we can add some things with N. beauty, but but you think there's there's significant room. There yeah. I think there's thing again room and now we think there significant room in finance, we just adding this sustainability vertical which actually stand alone isn't really interesting category, but also has knock on effects to all the other categories, where people immunity very much care about.
The M.T. ball and how it very much care about sustainability at home care about.
So.
I don't think we need more vertical, but but oh, well well keep our eyes open there and and acquisitions overall I mean to 2019 weren't a huge factor in driving the growth in that business or I conditions that we've done that business are very small they got a lot of attention because media like to cover media, but they're they're very very tiny.
Deals fries, and even really for dad that.
He turned to 2020 growth there there's a lot of good things that push us into 2020 wife, and you start with bigger audience baseline in some of the key areas in particular, the most monetizeable area and that from that not that investment we've made over the last few years and continue to make.
<unk>, winning with the best contact.
The other area that that's been growing faster.
One's marketing, where we're not just selling impressions and she's got a very nice job selling impression, but also selling transactions. So place equate their place. They go through to ultimately doing transactions and because our audience, we keep saying that they've been saying that the display advertising for a long time, because our audience and so.
<unk>.
That audience performs well for advertisers.
And we've in essence, but putting our money or where I'm out there and saying well, we'll allocate a lot of our inventory to say, we only get paid on performance because we know this audience is it still intact Bay.
The other benefit of that right now in particular in media is.
There's a big men right now I'm sure you've all seen to to and cookies and most of the big platforms blocking cookies in one way or another are limiting them to reach a cookies in one way or another and what what cookies, new and they just put a a mark on your computer to identify that user in one way or another or identify country.
That user i., so that's been historically and important too old to a lot of advertisers.
<unk> nearly as important to doubt that that's his problem, because we don't need it and read the wheel needed in because our our.
Content.
Shows what the user wants we don't have the gas that it's in a.
<unk> female was interested in shoes.
They're looking at an article that about shoes for women and and and they're trying to figure out which is the right to to buy in that context that you'd imagine it very effective and it's very effective media for somebody who wants to buy that kind of advertising and that especially in half by the fact that people <unk>.
Cocaine have laptops and to do that now they're looking at okay work and we find that within task. It's it's similar although I I think it's it's ambitions of us, but Google has always been the ultimate <unk>, we we buy.
Okay, three bought billions of dollars worth media from Google and and hundreds of millions of dollars a year from Google on that.
10.
Information and I, we think we have have similar dynamics here with dot dash in the sense that we are providing the answers people are going to go home with the question and very often dot dash in the answer to that which means we're at the right place to to reach those users and the other thing that you see with our advertising, which I talk about a loud.
That were huge and proud of it the repeat rate on advertising. So we after 2020 with a base of advertisements those advertisers are significantly repeating an hour or adding new advertisers are on top of that we have a lot of reasons to be optimistic about that that I can go on for a while but but we're we're we're we're really excited about the team and we have there and he asked.
I think your last question with quarterly guidance.
And.
The philosophy, there and turned upon it back.
Managed to business reporters and they don't want to manage the business recorders and or trying to put sort of our money, where there by saying, let fall wait as poorly guidance and then it it doesn't become Ah Ah Ah Ah track or the business I think we we have always try to.
Avoid organized by course or when you put out before the guidance that that landed a little more weight into it and we really want to focus on longer term and so we are going to continue to talk about here and I think that that our shareholders should know how do you think about here and everything about the future where our ambitions are from the future, but but breaking that down into individual hoarders. We think is.
It's too narrow or two foresight and so we don't want to continue to do that in new I.C. and we didn't want it to a sort of abrupt all back in that so we we did his partner, but really looking forward for new I'd see we don't think quarters are as important and thinking about how to build a business an advil long-term value.
Thank you.
Yeah, well take our next question from San Salmon B.M.L. capital markets.
Good morning, everyone.
Just a quick update on some of your partnerships with next door geology, others unsure.
<unk> <unk> <unk>, obviously, not just got most of the attention, but you also made smarter small type estimates from a poor probably over the past year. So it was just give us an update on those efforts and whether we should.
More than that as my thanks.
Yeah sure. This is brand and so on the partnership front in between 19 was I think it exciting your next door partnership something obviously, we're excited about in terms of the audience are reaching there.
It's a large growing audience of of neighbors, who oftentimes you're looking for local services. So the the synergies there in terms of intense are are significant.
The the natural partnership is already meaningful contributed to our business, but we think you know it's just in the early stages and really has far greater potential and you know we're working actively with the team there and looking forward to what what additional value. We can a mock in 2020 in terms of <unk>. It's.
It's a very different animal in the sense that it gives us sort of entree into real estate transactions that are off line and so the ability to the ability to the ability to to serve as a home cell or a while they're in the process of selling their home and to be able to reach them through through the agent is.
A powerful new Avenue for us to reach people at the right right moment for when they're looking for on services. The the other thing that makes a very different is is that it's very much a market by market sort of ground game and so in 2019, you know we started with testing and just for markets, but we have very very very quickly expanded that to dozens and dozens of markets.
And looking for very much to seeing that scale meaningfully in 2020. The other thing that's interesting about about the reality partnership is it really gives us a fundamentally new capability that we'll be able to take to mark and offer to other you know to other similar providers or situations, where you know we can reach people off line at a time, where they have.
Significant home service needs. So I think on both of those partnerships. You know, we're obviously very excited about about potential for growth in 2020, and then we have a you know we're very focused on certain the partnership pipeline hope that more to talk about.
And it turns it I bet they'll try to be really quick. So we can squeeze in one more question is it I think we've largely done to clean up that we were were set out to do over the last couple of years and and we're in a nice place doesn't mean that we won't.
Aren't working or things change, obviously, we'll we'll continue to clean up but right now we're at a place where I think where were we.
We've cleaned up all this the or the vast majority of the things we intended to clean up.
So let's go to one more question.
Well take our next question from <unk>.
Great. Thank you for squeezing man, so Julie going back to your letter and given what you said about evaluations into private market.
Are you return expectations changing trying to understand how you guys balance the return threshold expectations, we'd just how fast you want to deploy a your new found capital.
On the on on Angie can you may be speaks for the case off by back I know you bought some stock knock it wasn't a lot you still have a fair amount of dry powder and considering the performance of the stock.
Several quarters was wondering if there any plans to accelerate that thank you.
Yeah I.
Feed to the point and capital returned threshold I don't think anything has changed their or Mmm Fernando rush into play a gathering would never been interaction point of capital, what's really opportunities specific believe generally been overcapitalize and I think our plan.
It really is to remain overcapitalize to be flexible flexible for though.
The right opportunities.
And that they haven't got attacked when your second question, which is Sherry purchases and we certainly want to to have some power for Harry purchases to make that a available.
Make sense, we we did some cherry per cent of Angie and the last quarter and it's definitely that will continue to look out over the future as we always do.
Alright, Thanks I think.
I think that that we were were out of time, we're grateful as always for everybody and for joining us for this call and so forward to suck and he'd export.
Thanks.
<unk> today's call. Thank you for your participation you mean now disconnect.
You were being called for compress.
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Yeah.
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Yeah.
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Oh.
Yeah.
[music].
<unk>.
Yeah.
[laughter].
[laughter].
[music].
[music].
[music].
Good day and welcome to the Angie home services Q4, two down 19 results conference call. At this time I would like to turn the conference over to CFO, Glenn shifts, but as I see please go ahead.
Hey.
Thank you operator, good morning, everyone once you're coming here and welcome to the Angie on services fourth quarter fourth quarter earnings call. Joining me today as Jos a bank chairman of and your own services and CEO of I see and branded written our CEO Andy on services. Joey I will also address any questions you may have on I.
Fourth quarter results similar to last quarter supplemental to our quarterly earnings releases.
I see it also published it published its quarterly shareholder letter, we will not be reading the shareholder letter on this call. It is currently available on the Investor Relations section of our website I will shortly during the call over to Joe.
Oh, we did make a few brief introductory remarks, and then well open it up skewing <unk> before we get to that but I'd like to remind you that during this call. We may discuss our outlook and future performance. These forward looking statements typically maybe preceded by words such as we expect.
We believe we anticipate or similar such.
These forward looking views are subject to risks and uncertainties and our actual results could differ materially from those views expressed today.
Some of these risks have been set forth in both <unk> I see and Angie home services fourth quarter press releases and our reports filed with the FCC, We'll also discuss.
Got certain non-GAAP measures, which as a reminder include adjusted EBITDA, which will refer to today as EBITDA for simplicity. During the call also refer you to our press releases the IC shareholder letter and again to the Investor Relations section of our websites for all comparable GAAP measures and full.
Reconciliations for all material non-GAAP measures now, let's jump right into it Joe.
Thanks, Glenn thank everybody for joining us and what we know to be a very busy morning.
This is the first call and I exceeds 25th year under current management and a really great.
Place to start 2020.
The next is.
Yet another big reset privacy I think since I've been here, we probably at about four days and right now we're on the verge of separating from a mass group, which is the bulk of our current.
Enterprise value and cash flow.
This is a little bit Dod thing, but exciting because when they come up we're going to become a much smaller company again, which means we're going to focus on building, we're going to focus on building new businesses and new categories and.
We love this day job of the business.
Got it wouldn't be possible without the support of the 8600 employees now across all of ice age. So I want to thank everybody for a great year and 29 team and then exciting outlook going forward and 2020.
In particular that there's one employee I went back and just maybe ginsburg for her.
Our ship over these last few years at match group.
And an unbelievable run a and a seamless transition to charges, they who has been they.
Incredible leader at match throughout her tenure.
The company and and I think going into a fabulous job at the.
Top.
So.
The.
Exciting news and what's a switch to the questions now operator, well, we'll take the first question. Thank you if he would like to ask a question. Please signal by pressing star one on your telephone keypad, if you're using a speaker phone. Please make.
Sure check your mute function is turned off to allow your signal to reach our equipment again press star one to ask a question.
Well take our first question from Eric Sheridan would you be yes.
Thanks for taking my question Joey section and the weather on public versus private market valuations.
I wanted to see if we get a little bit more granularity, but you're thinking there what you're seeing on the landscape for capital allocation for new why you see a and for the new went to the going forward, maybe take the time to frame. It in terms of care why that was a deal you guys wanted to do what do you see as an opportunity there and maybe.
Yeah, if not that should be a blueprint people should think about the way the company might allocate capital going forward. Thanks, so much.
Yes, Thanks, Eric I think that you're you're exactly right I think care is a great will provide the rate as it is a public company as a public company that maybe what public a little bit too early and.
It's like a but bill and unbelievable Brad built great liquidity on both sides of the marketplace is a real marketplace business as into categories that had tremendous relevance for consumers at a pretty regular frequency.
And those are the kinds of things look for its also a good size I mean.
About kind of 500 million dollar deal I think if we look to write these history.
Our best results have been in that kind of multi hundred million dollar range.
In terms of value creation, so we like that size.
Oh checks, we like that size.
Business that side.
Market.
Did happen to be a public company and we think it's it's it's.
Ironically or maybe it departments in the past easier to get that.
Transactions with.
Public companies, then with private company and I do think that the private market remain sort of mysteriously.
We priced from our perspective.
So.
Carries carries a great example, on and if we get into care a little bit.
We looked at that they've been great analogy to service magic actually in service Magic. Some you might recall the predecessor to home advisor.
And now asking home services and when Brandon and team came in.
Service Magic that was a and in many ways.
Similar to what Teradata comments right now severance magic was trying to as quickly as possible get a consumer in and get a consumer out.
And make the margin in between there ideally and they did a wonderful job of that but.
Couldn't really scale the products because there wasn't the necessary product innovation to asking in there.
And the the folks on both at the marketplace. We're using the platform didn't really appreciate that.
Value that the platform that provides and what happened is.
Brandon and Chris and others.
Really evolved in from what was.
Sort of derisively lead Gen to true matching and I think that that add a lot of value to the.
In.
In the case compared to the care giver add a lot of added to the care seeker and make that process much more efficient that's what we're going to try and new look in the product here.
With care Dotcom, and it's a 300 billion dollar market just in the U.S.. It's got great Tailwinds, we think both in terms of an aging population and.
And your hair being very important to more families over time.
Lot of families with two working parents.
Which means that they're going to need.
Helpful. Childcare enterprise is very focused on making sure that their employees have held in this area. So that they can show up for work and there's still a very small penetration among enterprises.
In terms of providing solutions for care for their employees and we look at all that and say if we can get the product right and cares that had a wonderful job today building a product and we think there's room to improve there we can get that product right. We think it's a really really big opportunity with a lot of relevance and.
A lot of frequency.
Interestingly the financial profile of service Magic when a random and team came on in rebrand. It is very similar to what you see a care LTM revenue a care about $200 million, an LTM EBITDA level in excess of $20 million.
So we're excited to execute the playbook.
Thanks, much for the color.
Thanks, Eric.
Next question, we'll take our next question from Brad Erickson with Needham and company.
Thanks, just had a couple on Angie.
First just on top line I guess lately, you've talked about kind of a 20% to 25% growth rate.
Are you able to stick to that in 2020, and just help us what if anything is contemplated there for fixed price.
And then second.
Sequential decline you showed a under the old definition of what is counted as a service provider can you talk about whats kind of going on there and then.
So why not.
Happening and then also why the new disclosure I guess, maybe more instructive for how to think about business going forward. Thanks.
Yeah sure. This is a this is Brad and we're still committed to the long term goal of 20% to 25% growth I think as we sit here today, we're more confident that.
Then we have been while.
The.
Drivers are really a few different areas. One is that the Angies list is accelerating growth standpoint, we expect that to continue throughout 2020.
Hey, Andy the acquisition there as has proven out even better than sort of what we had modeled in advance and then with the home advisor.
As I look at improvement few different ways I think our position is much stronger relative basis, where we were same time last year and our traditional business. There on the consumer side, we have made pretty dramatic progress in paid search and Thats gone from a huge headwind last year at this time to real area of strength and should be.
Good tailwind we are as of the end of January past the affiliate cuts from last year, which has been a big 12 month headwind for us.
And then that's why we haven't seen any significant improvement has remained relatively stable and we're optimistic that that environment, which has been pretty.
Volatile over the last few years is more stable going forward and as we get through the spring and sort of the event. We saw last last may that will also be favorable from a comp perspective. So we feel really good about consumer acquisition side of our of our business at home advisor on the provider side.
We end the we end the year with.
The largest salesforce in the history of the company a lot of the investment in expanding the Salesforce was back weighted in the second half a year. So we'd expect to see that investment drive.
SB capacity growth as the year progresses.
As always we've got a lot of work to do to bring on more providers, but we're excited with where we end the year and what that portends.
Ends for future growth and.
And then lastly.
Taking all that into consideration, we're now able to marry on top of it fixed price. This its price line of business, which.
Obviously, we've been pleased with the progress there and the back half of the year, particularly Q4 being ahead of where we thought we would be and you know as we exit.
The year, we have really good understanding of the run rate of fixed price transactions and have from that.
Confidence and the contribution to the growth rate that we expect in 2020, I think there beyond that lots of opportunity for upside that is little bit uncertain. At this point, obviously, we've launched on 150 different project types.
Most of those are what we call low consideration project structure lower ticket value projects.
All other category of projects that were sort of medium price projects that covers about $150 billion and Tam that were in the early stages of experimenting with so the projects we've already unlocked cover about 50 billion NTM and.
The projects were sort of in the early stages is extremely with cover another 150 billion and so the pace and timing of of how quickly we're able to roll out those medium sized projects is uncertain, but I think we understand the baseline and expect fixed price to be a material contributor to growth for the for the for the next year.
In terms.
Of.
The SP metric.
You know the way we have classically defined paying Sps includes the distribution of the 12 month membership that that service providers sign up for when they join.
And so.
As we look at paying at speeds. Its whoever is paid us in the last.
The days and if you have a membership you may have only happen membership, which is what you're paying for that and the prior month.
One of the things we began doing in the last quarter is experimenting and actually rolling out relatively significantly new packaging promotion configurations. During the sales process that include a free membership for providers.
And while we've seen really strong results from that promotion in terms of.
Our ability to have much more productive salespeople and see actually improved retention.
There's caused a huge distortion in this paying SP metric because effectively you don't have the revenue recognition of that membership fee over.
12 month period.
In order to give ourselves maximum flexibility to offer the pricing and promotions and packaged configurations that that are best suited to our customers in that drive the best sales performance.
And to better reflect where our business is going with fixed price transactions. We've introduced this new metric which is.
Acting Sps and I firmly believe that this gives much more transparency to the exact performance and inputs to our business.
Actively with the new metric you will know exactly how many Sps transacted within within the last quarter and ultimately you'll be able to calculate things like number of transactions Presby average order value.
Respi.
This is much more suitable to the hybrid model that we're going forward with and will better reflect on an absolute basis, the growth not only and providers, but in the activity of those providers, which has been.
A little more opaque in the past so thats the reason for that the traditional the traditional number.
Only it's just heavily distorted by the introduction of this promotion, but the promotion.
Was with effective and appropriate for us to rollout.
And we'll see similar.
First throughout the year as we continue to affect that.
That sales strategy and our membership is a year.
Yeah.
I mean every quarter, obviously, 25% of the membership is up for renewal and on a year over year basis, given the new membership strategy.
Membership only asps were down and then to marry the two questions together to give you some.
Backup if you will for the 20%.
25% you can look at our transacting Sps you can look at our monetize transactions and we look at the double double digit growth rate for both of those metrics and then you look at revenue per transacting Sps and you look at revenue per monetize transaction and we look at double do digit revenue growth for.
Those two metrics as well will probably be more efficient at monetizing that necessarily the nominal metrics over the next couple of quarters, given all the product innovation.
And and the scaling of fixed price with those those two metrics.
And they're corresponding revenue coefficients, yes.
Squarely in firmly to that 20% to 25% going forward.
Okay. Thanks.
Next question well take our next question from Brett, though with Jefferies.
Okay.
Just a quick follow up on on fixed price I think historically that's less than.
10% can you give us a sense of where you think that can go.
Overtime and.
Real quick Joey just on Vimeo guidance, calling for.
Another $300 million EBITDA loss in 2020 realize you're investing.
In the platform, but can you help us walk through the.
Operator profitability.
For that business, where you think ultimately the margins for that does this could go over over time. Thanks.
Sure I will.
Ill first discuss.
Correct. One quick thing you said 300 million dollar EBITDA loss of EMEA human at $30 million.
Moving on.
Otherwise it makes a big mistake.
The the.
Right now.
So just in terms of how we're thinking about profitability and when we're thinking about profitability. Our internal discussion is around 2021, or 2022, and I think theres some choices in there for us.
Making the main choices revolve around scaling enterprise sales in the Salesforce for that and scaling marketing first we continue to invest in product and we've added product engineering and we'll continue to add product engineering, there, but those are the.
Time to lever that we're thinking about as it relates to 2021 or 25 to.
And.
Back investment is on the enterprise business, which has brought incredibly fast right now and new business. We've talked about launching that were in the process of launching right now it is around video creation.
I think we'll learn a lot over the next few quarters.
Video creation in particular and our ability to.
Invest in there and accelerate there to drive.
Revenue growth in top line.
The other thing.
That theres some some choices in there, but if you turn away from those two businesses, which are new or new edge.
For the business, we could make profitable if we wanted to the or early as.
All right now.
The.
The.
The other thing that Tom towards profitability for Vimeo, our gross margin we've made real progress on gross margin over the course of 29 AG.
Picked up somewhere in the neighborhood of 500 basis points of gross margin.
Over 2019.
And we're on our behalf, we think are very clearly to that 70% gross margin target that we talk about there.
And we're also starting to see so far this year more leverage on our marketing marketing decreasing as a percent of sales.
And that's something.
Let me see based on a very sticky customer base.
11 that customer base every year. So you can get.
Realization seen there in the core business.
So those are the levers that are in our hands and that I think we'll play with over the course of this year and decide then that's in there whether it's at 20 point 120.
But I don't think I don't see a scenario, where we expand losses from here the question of software, where and when we target profitability.
And then on the question, where we can get fixed price do is sort of a percentage of our business I think theres a couple of days to think about it.
First we worry.
Launched 150 project types those as I mentioned earlier those those project types cover about a 50 billion dollar addressable market.
As we experiment our way into the next tranche of projects. The medium price projects that is GMB standpoint about Julian NTM standpoint, about tripled 150 billion, but they're both somewhat.
In terms of.
Frequency of requests.
So we're already covering in terms of the opportunity for customers to engage already covering about a third of the service requests we get but if we can expand to the next third requests we essentially quadruple the.
Yes, we'll market that we're covering.
We believe we can get there the medium medium sized projects are more complex because the scoping and pricing is just simply a more complicated efforts one that will take a little bit more time to work through but we are as I said earlier actively experimenting there and the early signs we see or are very very encouraging.
And then.
Lastly, once we have made this offering available on let's call. It two thirds of requests and perhaps $200 billion addressable market. It all comes down to consumer preference in our philosophy here.
Is that we're going to get people choice the choice to connect to local providers as our traditional business has always done versus the choice to.
Digitally and by now directly from Us and our expectation is that there is that demographic trends in consumer preferences will meaningfully drive adoption of the sort of buying now option up overtime, but I think we'll have to see how that trend ultimately plays out.
Does that.
Yes, yes, I'll have more copy of my numbers next time. Thank you.
[laughter].
Well take our next question.
Yep, No Mark Alkar with Deutsche Bank.
Hi, Thanks for taking the questions do if I may on on the on the Angie site.
I wanted to understand.
Rich that had been under pressure on reporting 90, and one on just on how you kind of see margin improvement and average across different line items in 2020.
And then on unmatched.
Quick question. There one is what does the next step.
That's going to see.
In terms of been or maybe its and that's what would that gets why in dark.
When do we see that on how soon after that should we start seeing things coming out off.
Well look matches, but as I see it doesn't make sense.
Secondly, with regard to exchange ratio I know you've talked a bit about.
About the changes show earlier in December when you were talking about the deal how should we kind of look at the exchange ratio for the convertible notes.
That will travel over to match. Thank you.
Sure Wilan brand go further than that.
With that type of an excellent yeah.
Yes on the margin leverage.
I have talked historically, we've talked before that Angie crates operating margin in every line item sales ops DNA with the exception of marketing.
Importantly, this year, we're going to create real operating leverage.
In every line item, including marketing and that's going to create some.
Nice investment dollars.
And those investment dollars are primarily going into fixed price and our international business and we are framing those investment dollars at about $30 million to $50 million.
Expenses that were investing in international and we're investing in our fixed price and notwithstanding that in.
Yes, $30 million to $50 million, given the incremental margin we're creating.
At home Advisor Act Angies list.
We will still enable us to drive incremental.
EBITDA this year and incremental incremental profits.
In terms of matched next.
Steps, we should file the export at some point next week and then that at the navigate through the FCC we have to wait.
We have to get comments and react to the comments post that when it gets cleared we mail it.
We have to mail it to our shareholders and the mass.
There's then there will be a shareholder vote, and then there'll be an averaging an averaging period for all the calculations.
Got it.
And of course the.
The exchange and the merger. So we still continue to believe the ended the second quarter, probably the into June is the best estimate offer.
When all this will be done by.
And then in the exchange ratio I think there's a couple things embedded in that I think your question related to two too.
Okay.
The two mechanics as it relates to the merger one how many shares we.
I see give up to match in exchange for the net liabilities that match assumes and.
We announced in December in the deck and I'll refer you to that Jack I think when you went through all the calculations and all the puts and takes that we laid out in the appendix I think IC was.
Distributing 2.35 shares.
Matt shares to the IC shareholders given the movement in the stock prices I think we're now at 2.36, the numerator in that calculation tends to move with the denominator. So we don't see that moving a lot as it relates to the Exchangeables specifically.
In the appendix, we laid out how the exchangeables move to match and these instruments will be converted from IC to match based on the relative market values of new IC and new match.
At closing so for example, our.
Exchangeable that's due in 2030.
Once you include obviously all the adjustments.
I have talked about as well as the adjustments associated with the call spread that instrument currently.
Converts into IC shares at $457.
Per share and again this is a representative calculation that will be done at the.
At the time of district of spin, but right now we estimate that instrument will convert into mass shares at $140 per share.
Thank you.
We'll take our next question from Brian Fitzgerald with Wells Fargo.
Thanks, guys wanted to ask a little bit about the thought process around home services to what extent you can leverage back end processes are best practices or maybe even infrastructure across kind of.
The the dozens of brand driving their fixed craft check my Hammer and then.
Do care Dot com and nursed why am Blue grew do they finished discussion as well maybe one way to ask a question might be is care dot com more like a.
Understood why blue crew or more like Angie. Thanks.
I'll take the last one first and then.
Right and go to the brand insider and Hey, we take.
Care separately and hurt by moved crew separately.
There are an opportunity maybe in the long distance Youd care, where you start to see some synergies among.
In terms of.
The tumor or in the or perhaps but really today and for the foreseeable future that all the organized.
Currently let's separate leadership building their businesses on there weve for a long time I see we believe and sharing information.
Sharing best practice sharing learning.
We don't believe and synergies between these businesses unless they have natural synergies and then we don't believe in for synergies because of.
Common ownership.
So heres a lot of work to do on the product care, a lot more new and building out that.
Marketplace building out the.
Tools bespoke for caregivers and care seekers, and thats going to be the priority. There that will they will learn and Tim Allen is going to call brand right now in brain on a number of things and throughout the organization in terms of what you what you've learned in converging working learn.
In.
Retention, what's possible in areas like this I think is it really helpful to be able to talk to somebody who has been through it and be able to get access to all their there.
Performance data.
Those are our excellent tools, we're building a business and we view that throughout.
Hi, I'm not talking about using consumer data consumer information about talking about.
What is possible in terms of running a business and things like conversion, our or other factors. It used to drive the business. So that will be helpful. I think invaluable to two people run the business as out but each individually each individual.
This is going to run on its all they do have common themes common threads, which is what we're doing in each of the for business and he talked about and care side, we accrue it we're helping people get jobs and people find work.
And and really making that that process much.
Last year, and taking out a lotta bureaucracy in that process. They just get people working and thats coming that we feel good about at the mission and add a lot that this country.
But operating them as businesses, they're going to operate separately as businesses.
And John services, we are creating.
Commonality in leveraging technology platforms, where it makes most sense I think in our international businesses, where were in five countries. We're seeing them converge on the common model, including Replatforming in some cases.
Where it makes a where it makes most sense.
The U.S., we have the handy platform, which is really the the.
Engine of our fixed price offering across all of our brand. So at hand at home advisor that Angies list.
I'll hand is a brand it's more importantly, a platform that is powering this innovation across across these three very large brands at this point.
And then lastly, we've we've we've made some changes to fold and help desk.
Which is our field service tech offering into Angies list that combination makes a ton of sense because angeles tends to deal with larger service providers and this is a software SaaS offering that that.
Delivers the most value to larger providers.
We are taking advantage of the opportunities to sort of get synergies and.
Pretty standpoint, but at the same time, we're not we're not forcing a combined replatforming across all 10 of these brands. It's it doesn't make it doesn't make a ton of sense to.
Create that level distraction in this space, it's moving so quickly from an innovation innovation standpoint.
Great. Thanks, Jerry Thanks Brendan.
Yes.
Well take our next question from Ross Sandler with Barclays.
Hey, guys a couple of questions about the core stub business.
I guess starting with apps.
So.
This business will generate sorry from Angie.
The most EBITDA.
In the core business post spin so congrats on getting to the 200 milestone 200 million milestone was mosaic.
Can you just talk about how about 200 million is concentrated among the big ones like Robo code or I translate versus some smaller ones and then on the desktop side or the ops.
Business.
There is obviously lots of changes happening in the browser world. So any comment on the sustainability of about 60 to 70 million of EBITDA that apps is going to generate this year on a go forward basis, and then lastly post spin.
What's likely to happen with the corporate.
On slide the negative 125, what will that look like after you spin out match and potentially.
Bring that down a little but thank you.
Sure. Thanks, Ross that Meanwhile, as we've gotten applications question, which is good so it is on.
The way to think about.
Okay.
Concentration definitely too that you mentioned, our big ones translation for sure as one of our best category that really phenomenal product.
Our phenomenal series and product, but I translate being the big and.
Mark trying if you're traveling abroad or need to communicate with somebody in our language.
Rob ocular at other megawatts per share the other areas whether in the bay area for us.
Productivity in the big area sleep.
Airplane trackers things like that are are all apps that.
Our important.
And.
I think we've got something like.
40, 40 asked right now and.
Probably a dozen greater than.
2 million Twoish thousand.
Okay.
The the so so.
So that we think.
Okay Big opportunity in a category with about.
When we added about 20 million downloads I think our over 20 million downloads last year in areas, where we have products and we're continuing to build products both in areas, where an adjacent areas and in new areas that 20 million downloads.
Across iOS and Google in areas, where we currently have product and that grow.
They had gone there to be bar more accustomed to subscription there now and so we are product 90 something percent subscription.
We're moving towards longer term subscription to annual subscriptions, which is going well too.
So.
We're pretty excited about mode, they're continuing to add theyre, both through organic build and through acquisition, where we have done reasonably well and those acquisition.
On the desktop site.
We had a we've we've been and has been very long time, we met through a lot about.
Realty in this business, both up and down we added nine comp period for several years of.
Great cash flow and north part at 29, obtaining took another step down I think that the sharing of bank of indefinitely containers in the browser some changes in the browser. It was definitely some changes on the Google side and.
I think that we're now at another new may find them to step down for the desktop business I think there.
The way, we look at it now probably bottoming out in Q1, and then setting a new baseline from there and then we do think.
Sustainable cash flow.
That new level and remember, we just signed a new global deal last year extending.
That deal for another three years.
On the corporate expense side.
Remember one big thing in there, which is is important to call out is we are going to IP foundation down of our 25th year to support.
He fellows program with $25 million to that entirely hits in the year 20 Twond.
That is not recurring expense and so you can adjust that out and then I'll let.
Jeff that our view on but I'll let.
Glenn Yes, and then also that also this year, we have 20 million of expenses.
In respect of.
Of the mass spin off so we think steady state probably 2021, we get back to where we were in 2018 call it $75 million, a corporate plus or minus depending on the transactional activity or what we look what we look like that because as we've talked about in the letter the goal obviously is to.
Is to grow again.
And we want to make sure we have all the resources to do Stat set action. We talked about has been on earnings goals for now what six seven years I will back one of the first calls one of the first questions. He got when he was running the desktop applications business years ago was the longevity.
And the future of that business and 50 answered that question probably in 2013 14, we've generated a billion dollars of EBITDA out of the desktop applications business.
So we think obviously the rumors of its demise or are not going to be true.
And we think we have some nice cash flow on a go.
All forward basis for for a period of time as Joey said with the Google deal deal renewed.
Well take our next question from Corey Carpenter with JP Morgan.
Great. Thanks for the questions to on Angie.
First branding maybe following up on marketing you touched on this a bit earlier could you expand some on the trends you saw across paid organic search maybe where you are today versus six months for a year ago and then on the international business could you talk about what impacted revenue growth this quarter and how we should think about that going forward. Thanks.
Absolutely. So in terms of marketing if you look at where we were.
This time last year, we had seen on the paid side of things we've seen a.
Rapid increase in and essentially cost per click within the search environments.
Unprecedented I think at the time, we said it was north of 30% on a.
On a year over year basis, which is just like something we've never seen before.
And on the organic side. This time last year, we were seeing a dramatic amount of change.
On the search results pages.
And culminating with a pretty big a pretty big impact that we saw in may specifically.
Since that time on the paid side, we have we have built out a new approach to the to how we bids and operate within paid search environments and we've seen that yield really dramatic improvements such that such that paid search is one of the great areas of strength right now for our business in terms driving consumer acquisition.
And we expect that to be a pretty major tailwind throughout 2020.
On the on the on the organic side.
You know that if you can look at the page as the environment. There has gone through dramatic change over probably the last two plus years and has been incredibly volatile, but we believe or at least are optimistic.
Stick that most of that change is behind us simply just given the nature the way the pages look today and our hope is that we see reasonable stability, we have seen that'd be the case sense sort of the drop last may and we're hopeful that that continues throughout the year. Obviously, we don't control that in the future is always a.
So uncertain there, but I think there there are some reasons to be optimistic that that the level of volatility. That's been present, there is not what it has been in the past and on international what's going to take that Joey.
Well, it's a question on international.
The question was going to Q4 Q4 growth rate and prospects there.
Yes, yes, yes exactly.
Yes.
Yes, we're going through an exciting transition actually international where our biggest market, where replatforming that not dissimilar to what brand and his team did with service magic years ago. So you saw the growth rate was 1% in constant currency is little.
Hi, or is about 4%, but with our biggest business going through that platforming and when you go through the platform you take a step back to hopefully take three or four.
Yes.
Steps forward.
So if you break that out we still have three four thriving businesses.
All of whom have grown.
No.
The greater than 30% throughout the course throughout the course or beer and then I think is some predicts a couple acknowledging if items in the fourth quarter in Europe, obviously with the Brexit situation in the strikes in France, but it's largely.
Bye Bye design given the.
The re platforming in France.
Hi, good sense of how that Replatforming in France is going into first half of this year.
And we'll decide sort of how to invest our broker from there, but the actual technological transition I think just what's completed this week and now there's some some transmission with.
Customer and getting people to adopt the new system in new platform and if we can get.
These businesses operating on on common infrastructure, and then we start to get branded alluded to earlier real leverage in the international business.
Thank you.
Well take our next question from Jason halftime with Oppenheimer.
Thanks.
Two questions.
Well one of the video and then another on care.
So obviously is going to get a lot more focus post spin any updated thoughts about the.
The opportunity, we obviously understand the subscription opportunity, but just any more thoughts there.
Then secondly on care Dot com, just maybe elaborate a bit more.
And maybe go through.
Number one.
The issues that they face.
Trying to verification was that kind of solve do you think internally.
Before you buying them number two how impaired you think that brand is.
Yeah.
Out there and then I guess the third question do you have any thoughts on how you solved.
Some of the challenges with.
Consumers going around kind of the pay function and any any thoughts you might have about.
Improving the monetization of it and I do know, it's early but just any thoughts there. Thank you.
Those are all good good questions on care and what we each individually spent a lot of time on.
On those questions. So I'll go through it on Vimeo quickly advertising.
No we're not planning to change anything with respect to advertise the thing that we do a little bit and we'll do more of this we will offer the creators to subscribers on vimeo tools to.
Incorporate advertising to.
The extent they want to in their videos, but but we asked vimeo are going to be at monetizing the video user base with advertising that's really the best anything about it at tool that our subscribers can you quantify.
And.
That's been.
Vimeo for a very long time, the the creators subscribers and told the experience they control the relationship with their audience and they'll do what makes sense, there and if they want add though we'll try and get that pulls out than with that but we don't plan to near term b fundamentally in the.
Advertising business.
On the care side, so starting with.
Background check Mary Kate identity verification and things like that.
And one of your questions was in itself and the answer to that established although it's an ongoing.
Process you have to continue to.
Innovate here you have to continue to get better and you have that continues to make sure that you're a step ahead of everybody else in terms of the cutting edge product to drive safety for both sides of your marketplace and we know that from match, we know that from Angie and we will certainly a by that and care, which as we have continued.
To innovate there.
One other thing that we've considered and continue to consider is in that.
Area of background checks and identity verification.
There have rolled out some product there that.
Their identity and when people enrolling those products.
It.
Outside of the marketplace see more engagement and better engagement is precedents in other markets where.
I think people on those platforms pay for those services, we haven't decided what exactly were doing or we might charger, whether we we.
Pay for those charges in the platform itself, but.
It is there's a wide range of options there that we think are viable.
And that could actually enhance the experience for everybody on the platform at real value in ways, where one side or another of the platform what would pay for that incremental value or maybe willing to pay for that incremental value in terms of the brand.
The brands and then I think excellent shape, obviously, there was some bad press in 2019, which which.
I think was.
Not good for the ecosystem, but I don't think we should confused sort of the investor reaction and the stock price and things like that with.
Tumor reactions around.
Brand and we're looking at traffic and audience and all those things are and we think really healthy places and meaningfully recover.
In terms of.
Providers or care seekers circumventing the.
Platform. This is a at other issue that we're very familiar with cable assets question about Angie all the time within the United polymer and that summer or you get off the platform and our answer.
In that case and that case remain the same that's totally.
Fine outcome in fact, as an excellent outcome, it's a bunch of people.
Coming onto the platform and filling up a book of business by virtue of having been on the platform that we have succeeded and they have succeeded and the nature of this category I think will come into an out of this category very frequently and if caregivers are saying well I built my entire book of business on care and I work directly great and if that caretaker to saying I found and.
Tire.
We have caregivers here and our directly great nail inform the next generation of people interested in those categories to come onto the platform, but also.
And then is really important in terms of how we are planning to innovate in the product it's.
We have to make it easier and.
The easier you make it more people want to keep that on the platform to more it make sense the convenience of the platform actually adds real value.
That you'd rather do things on the platform that off the platform. If we get to that level I think we get to that thinking that totally possible and thats. The economic trade off that will make a lot of staff for both sides of the platform again very.
It out with Andy and if we don't do that then then people will move off the platform and I think thats really a pop product innovation issue that I think we're totally capable of handling and really excited to get our.
Hands into coming back to the Vimeo, one of one of the reasons why advertising isn't a priority is we're really seeing.
A big opportunity in the SMB and the enterprise.
Enterprise.
Echo system you saw some of the letter talk about enterprise revenue grew 45% last quarter, we talked about record bookings. This quarter was another quarter of record bookings and as bookings are accelerating so we're really seeing.
A rich and deep vein.
In our SMB and our enterprise opportunity, there and the management teams executing well against.
Thanks.
Our next question from John Blackledge with Cowen.
Great.
Thanks on Angie.
On fixed price could could you discuss brand and maybe the conversion uplift you see when you move a task to fix price on Dot Dash, we saw the recent acquisitions.
Joe maybe can you level said, how does how dot dash is set up for 2020, and how we should think about potential for adding further verticals and then.
Glenn or Joey just continuing quarterly guide kind of what went into the decision process. There. Thank you.
Yes, sure. This is brand and just starting with the conversion uplift.
As I mentioned earlier, our philosophy here as to give people the option the choices as to whether they want to connect directly with high quality local.
As for purchases service through us directly and that is being presented relatively as an either or choice I mentioned earlier that we sort of activity or understanding a baseline run rate and through that can be confident in the contribution to our growth rate. This year, but let me share a little bit of data that.
Made us so excited and.
And drove us to go even faster than than we originally anticipated we're seeing user satisfaction for folks to buy a fixed price transaction is it was more than 35 points higher than it is in our traditional model, we're seeing those customers come back and reuse our service at greater than a 50% increased rate and we are seeing that.
Same audience engage with our mobile app that greater than 30% increased rate in the sort of these these these these are they.
Side effects, if you will that really really led by our customers drove us to understand the dramatic interest in this if theres good engaging with it and that it's going to drive some of the behavioral changes.
We think are really important for long term help the business I think.
What we had the opportunity to do going forward is to drive more and more engagement with fixed price offering as a percentage of our transactions and obviously the first stage of this is simply just making it available which is what we've been focused on for the last six eight months, but over the coming.
In year will be optimizing that offering will be optimizing pricing right now our pricing for the task is generally the national level and the power of getting that pricing in a more sophisticated place where its localize is going to drive much higher engagement and then in the very long term, we can start to look at pricing and promotions and other ways to drive engagement with.
These services and as long as we're seeing as long as we're seeing these improvements to the characteristics of our customers in terms of satisfaction in terms reviews and in terms of engagement with our mobile App, which is a strategic priority for us we're going to continue to lead end to drive people more and more to engage on the fixed price side of things.
On that day.
Yes.
Two things in terms of M&A.
We're not counting on any M&A for for 2020 as it relates to our growth objective, we're certainly going to keep looking and hope to bind thing.
Ted add there I don't think we need anymore verticals I think we have a lot opportunity in our existing.
Calls.
Anything which is one we added 2019, we think had significant room that maybe we can add some things within beauty, but but we think theres theres significant room, there than there is significant room in.
Well, we think Theres significant room in finance, we just added the sustainability vertical which actually stand alone isn't really interesting.
Category, but also had knock on effects to all the other categories, where people and beauty very much care about the inability NP, both and health very much care about sustainability in home care about and et cetera. So.
I don't think we need more verticals, but but well keep our eyes open there.
Acquisitions overall, I mean to 2019 weren't a huge factor in driving the growth in that business all of our acquisitions that we've done in that business are very small they get a lot of attention because may elect to cover media, but they're they're very very tiny deals fries and even if that that.
In terms of 20.0.
There Theres a lot of good thing that push us into 2020, why haven't you start with a bigger audience baseline and some of the key areas in particular, the most monetizable areas and that from the content investment we've made over the last few year to continue to make it turned to just winning with the best contact.
The other area, that's been growing faceted our performance marketing where.
We're not just selling the impressions and we've done a very nice job selling impression, but also selling transaction. So close airclic lets say go through to ultimately do transactions and because our audience and we keep saying that and we've been saying.
Thats in the display advertising for a long path because our audiences so intact base.
That audience performed well for advertisers.
And weve and as but putting our money where about that and saying, we'll we'll allocate a lot of our inventory to say, we only get paid on performance because we know this audience is still intact.
Okay.
The other benefit of that right now in particular in media is there's a big movement right now I'm sure you've all seen to that end cookies and most of the big platforms blocking cookies in one way or another are limiting the reach of bookings in one way or Heather.
Cookies know if they put a.
Marketing computer to to identify that user in one way or now there are identifies and tracks at that user. So thats been historically, an important tool to a lot of advertisers. That's all it not nearly as important to adopt and that is properties because we don't need. The reason we are needed it because our.
Sure.
Content.
Shows what the user wants we don't have to get that in a.
40 year old female interested in shoes.
They are looking at an article that about shoes for women.
And and they're trying to figure out which is the right.
In that context that Matt is very effective and it very effective media for somebody who wants to buy that kind of advertising and that especially in half by the fact that people more were out trying to target the viewed with bookings have lapped options to do that now they're looking at okay, where can we find that within test it's similar although I think.
It's ambitions of us, but Google has always been the ultimate and tax paid media we buy.
Our history by billions of dollars' worth of media from Google and hundreds of billions of dollars year from go walk on that intent.
Information.
And we think we have had similar.
Amex here with with that Dash and the fact that we are providing the answer is people are going Google with the question and very often dot and the answer to that which means we're at the right place to reach those users and the other thing that you see with our advertising, which I've talked about allowances that were huge and proud I mean, the repeat rate on advertisers. So we after.
2020, with a good base of advertisers those advertisers are significantly repeating and now we're adding new advertisers to grants have that we have a lot of reasons to be optimistic about that that I can block for awhile, but or.
We're really excited about the team than we have there and the assets that we've built.
I think your last question with quarterly guidance.
And.
The philosophy there in terms of pulling it back is we don't manage the business for quarters. They don't want to manage the business for corridors and or try to put sort of our money. We're out there by saying, let Paul way this quarterly guidance, so that it doesn't become.
Track for the business I think we.
We have always try to.
Avoid organized by quarter, but when you put out quarterly guidance that that lend a little more weight to it and we really want to focus on longer term and so we are going to continue to talk about the here and I think that our shareholders should know how we think about a year and how we think about the future and what our ambitions are from the future but.
But breaking that down into individual quarters, we think is it too narrow or two foresight and so we don't want to continue to do that in new I see we didn't want to think about startup abrupt pullback in that so we did this quarter, but really looking forward for new occupancy. We don't think quarters are at important and thinking about how to build business and that bill.
Long term value.
Thank you.
Thanks.
Our next question from Dan Salmon with BMO capital markets.
Hi, good morning, everyone.
Great and maybe just a quick update on some of your partnerships with next door.
Let's see others as you make efforts to tap into different demand and right traffic and then.
For Jerry obviously matches gotten most of the attention, but you also made some other small divestments from a portfolio over the past year. So.
Just give us an update on those efforts and whether we should have.
More of that as well.
Thanks.
Yes, sure. This is brand and so on the partnership front.
To 19 was I think an exciting year next door partnership is something obviously, we're excited about in terms the audience are reaching there.
As a large and growing audience.
Of neighbors, who oftentimes you're looking for local services so the.
Synergies there in terms of intense our our significant.
The next or partnership is already a meaningful contributor to our business, but we think it's just in the early stages and really has.
Far greater potential and we're working actively with the team there and looking forward to what what additional value we can unlock in 2020.
In terms realogy.
It's a very different animal in the sense that.
It gives us sort of entre into real estate transactions that are offline and so the ability to build the ability to to serve a whom seller.
While they're in the process of selling their home and to be able to reach them.
Through through the agent is a powerful new Avenue for us to reach people at the right right moment for when they're looking for home services.
The other thing that makes a very different is that it's very much a market by market sort of ground game and so in 2019, we started with testing in just four markets, but we have very.
Very very quickly expanded that to dozens and dozens of markets and looking forward very much to seeing that scale meaningfully in 2020. The other thing that's interesting about about the Realogy partnership is it really gives us a fundamentally new capability that will be able to take to mark and offer to other.
Other similar providers or situations.
And where we can reach people offline at a time, where they have significant home service needs. So I think on both of those partnerships. We're obviously very excited about.
The potential for growth in 2020, and then we have we're very focused on sort of the partnership pipeline hope to have more to talk about.
Dan in terms of divestment fabby really quick so.
We can squeeze in one more question.
I think we've largely done the cleanup that we were were set out to do over the last couple of years and we're in a nice but it doesn't mean that we while.
At this aren't working or things change, obviously, we'll continue to clean up but right now we're at a place where.
I think we're we've we've cleaned up all this the or the vast majority of the things we intended to clean up.
So let's go to one more quick question.
We'll take our next question from Seth Squali with Suntrust Robinson.
Great. Thank you for squeezing man so.
So Joe we going back to your letter and given what you said about valuations in private market.
Are you return expectations changing.
Trying to understand how you guys balance the return threshold expectations. We just how fast you want to deploy your new found capital and on.
The on on Angie can you maybe speak.
Yes.
Buyback I know you bought some stock back it wasn't a lot you still have a fair amount of dry powder and considering the performance of the stock over the last several quarters was wondering if there any plans to accelerate that thank you.
Yeah, Hi on speed to deploy that capital return thresholds I don't think anything has changed there we're not interested deploy capital we never been interruption deploy the capital it's really opportunities Pacific we've generally been Overcapitalized and I think our plan.
Generally to remain.
To be flexible flexible for though.
Right opportunities.
And that's a good segue to your second question would just share repurchases, we certainly want to have some powder for share repurchases to make that.
Available.
Make sense.
We did some share repurchases of.
In the last quarter and it's definitely they will continue to look at over the future at as we always it.
Alright. Thanks, I think I think that said we were at a time, we're grateful as always for everybody for joining us for this call and look forward to socket hit export.
Thank you.
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