Q1 2020 Earnings Call
[music].
Good morning, and welcome to the match group first quarter 2020, <unk> earnings Conference call.
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Thank you operator, and good morning, everyone I hope that everyone is staying safe we are doing that call remotely for the first time. So joining me from various locations, our CEO Chardan E Bay, and CFO and Chief operating officer, Gary its watler.
Last night, we published our first quarter results, along with a shareholder letter, which can be found on our investor Relations website.
Where we start though I'd like to remind everyone that during this call. We made its got to our outlook in future performance. These forward looking statements may be preceded by words, such as we'd expect we believe we anticipate or similar statements. These statements are subject to risks and uncertainty in our actual results could differ materially from the views expressed today.
Some of these risks have been set forth in our earnings release, and our periodic reports filed with the FTC with that I'd like to turn the call over to shore.
Thank you land and good morning, and thank you all for joining the call hope you're old staying well as Lance said, we're doing that's a little bit definitely so hopefully it all goes smoothly.
So what I'm going to do this morning, I'm just going to share a few quick thoughts guy he's going to provide a little more color on financials and then we'll open it up for Q1 day.
You know Bakken sad when be a at the last call. We said we had a great start to the Youre all of our brands had exciting plans and we were hoping for another great year under our belt.
And then of course told that happened.
We actually started tracking because back in Asia in February and as you know we have offices in Seoul, Singapore in Tokyo.
And even as we were contemplating closing some of these offices, we will closely monitoring our businesses, particularly apparel business I'm tender in those markets.
But most of that period, our metrics remained largely on impacted.
Until around mid March wind up stories from Italy, and Spain, followed by a Washington, California, New York started coming game.
And within about two weeks all of our offices around the world a shot or.
Oh, Fortunately be hot two to three weeks head start and we were able to make sure all our employees had the right as a mode access to our systems. They had the right equipment in tools and we were able to quickly go remotes with minimum disruption.
And it's got the bulk of me well, thus far the teams have managed to maintain though connectivity and productivity. In fact, we just did a survey and the vast majority of our employees say they can sustain this for a few more months if needed.
As we in total business impact between the letter at the end of March into one yesterday, we tried to explain a in a lot of detailed what we're saying, but in case you haven't read the ladder some very key highlights.
Engagement dissolved, especially among young, especially among women.
We did see softness in new sign ups and Oh, Pasadena pay has the pandemic unfolded.
Regarding you sign ups Oh, we think there are three drivers for that.
One a if you've been does that start to the category now may not seem like intuitive lead the right time to Josh by joining.
To a number of all brands I'm actually rely on word of mouth marketing quite a bit and its hard that becomes harder at social life has pretty much come to a standstill.
Finally, we did reduce our marketing spend we wanted to make sure channels that no longer made sense, a we pulled out off we also a wanted to make sure none of our creative work doesn't it.
In terms of propensity to pay.
We foresaw the impact in new subscribers, particularly hard hit areas and among the older demographic.
Some of our brands, but more older demo saw double digit declines in the second half of March.
But once the worst of the news cycles on a world kind of gone.
Well started seeing some stabilization on all brands, particularly in North America.
Now, there's lots of puts and takes and specific trends by country and city, but I didn't get all of our brand saw some year over year growth in first time subscribers in April.
We are also seeing declines in the price for Payor, particularly on Tinder, both in terms of shipped to lower priced skews and some declines and all of card purchases.
As we mentioned the lateral we did a bunch of product and marketing pivots to make sure we were helping our users navigate these crazy time.
And then all of the changes we've seen in the past six plus weeks I, particularly want to call out to positive trends.
First women engagement is up meaningfully.
That's been a big positive gentle makeshift in both new sign ups and active users and this is a very healthy thing for a dating ecosystem in shouldn't be beneficial to us on the other side.
The other or is the use of video.
We have long believed in the power of video, particularly to reduce the disconnect that happens between having a conversation online and but meeting in person for the first time.
Correct Me first launched one to one like video back in 2011, when the walls, but mostly a desktop Walt I.
We've made several attempts sense, but never really got much adoption.
I do think this time, however, as users are being forced to use it does seem to benefits and are likely to continue using it even after all this is over.
And finally, much it's on shorten today, but the one thing that has become certain.
Our product fulfill a very fundamental human need and it's become that much more critical now.
Social isolation, it's hard to human beings.
Especially if you think Oh, Oh single people when suddenly all avenues for meeting other people like school work Church Hardie, even comps are all gone.
Imagine if there was also know tender or hinge or much or plenty of fish.
There is a result, we're seeing this increased engagement and for all the short term pickups, we're gonna see this need isn't gonna go away.
The other thing I wanted to mention over the past few weeks, we've heard some wonderful stories of how why users are dealing with these times.
We've had a our success couples getting married on video.
On who's tops with their friends toasting them from other rooftops.
Even heard some stories about drive through wedding.
Oh, we heard stories about people, who are slowing down and getting getting to know outdoor spending time cooking and hanging out virtually.
We've also heard about people who are fast tracked the relationship and moved into shelter in place together and having a good enough time that they look to us about it.
We've heard stories of people meeting at a distance and grocery stores and Dol parks.
And for all these users has been chatting and video dating we can't wait for them to meet on the other side of that.
And with that I'm going to handed over to Gary.
Thanks sharp.
We've included and most of the financial details in our letter and press release, So I'm only going to hit a few highlights.
All things considered we had a very respectable Q1 was 17% year over year revenue grew 19% ex FX as the virus impacted our trends in March.
EBITDA increased for the quarter, 11%.
Year over year to $172 million, we were able to reduce or defer costs, including some marketing legal spend in the last few weeks at March.
Tinder showed solid user trends in Q1.
The business added 1.3 million subscribers on a year over year basis, 28% growth and grew direct revenue 31%.
Hi, good non junior subscribers were roughly flat year over year in Q1, and these brands generate 2% direct revenue growth.
Revenue in subscriber growth it tinder and the non tender brands were negatively impacted by the effects of the virus. The impact was most notable at our brands that have an older subscriber base, including our time meat chicken match, which initially saw a meaningful impact from the virus.
Brands like it kicked Cupid and again, [laughter], which have a higher concentration of users in densely populated markets with the most severe outbreaks such as New York City in London also some more initial impact from the virus. Despite this change okay Cupid pairs she's buying be okay. All contributed so.
Third year over year subscriber growth in Q1.
Interest pricing optimization has led to rate and revenue improvement, but conversion declined a trend we expect to persist this year.
[noise] our separation from I see remains on track to close by the end of the second quarter subject to satisfaction of the closing conditions, we've set our virtual shareholder meeting for a vote on June 25th.
The strategic rationale for the separation that we laid out in December remains fully intact.
Despite all the stock price volatility since December the exchange ratio has barely moved so the transaction looks pretty much the same as it did when we sign.
In part or as a result of the virus impact on our EBITDA, we expect in Q2 with a little higher leverage slightly below five times net leverage and de lever a little more slowly than we had originally expected.
Given our strong free cash flow generation. We're confident this leverage level is manageable for us we still anticipate will be under three times net leverage in 18 months.
Like many companies we've run countless scenarios on the outlook for the remainder of the year.
It's difficult to be precise about the full year right now given all the uncertainty around what might happen with the virus and the lock down.
As you know subscription businesses like ours tend to hold up a little better as things soften, but may not bounce back as quickly as some other types of businesses, although our our card revenue portion can.
We provided an outlook for Q2, which shows year over year revenue growth, but a slight percentage decline sequentially.
Subscription business the effects of a slower March and April in terms of new users and first time subscribers will continue to be felt through Q2.
We expect Q2 EBITDA to be close to flat when compared to last year. If you add back the $7 million of separation related cost, we expect to incur in Q2 2020.
We generally don't adjust for these cost when we report so we expect our reported EBITDA next quarter to be down by around the amount of the separation costs.
As a result of the crisis, many advertisers have left the market leading rates to decline and making our AD spend more effective.
Therefore, we're planning to confuse spending where we see solid opportunities to drive subscriber growth even at the expense of near term margin.
In general well, we're deferring some non critical hiring and generally trying to be judicious with costs, we intend to keep investing in our business. It because we know people are increasingly engaging with our products and are eager to get out and date in real life again.
Well the short term may be choppy longer term, we're very confident in our ability to drive solid growth for our shareholders.
With that I'll ask the operator to open the line for questions.
We will now become a question and answer fashion. Josh. Good question. You May Press Star then one on your telephone keypad. If you are using a speakerphone. Please pick up your handset before passing the keys. If at any time. Your question has been interest and he would like to withdraw. Your question. Please press Star then to that first.
Question Today comes from Nick Jones of Citi. Please go ahead.
Great. Thank you for taking my question I just this one I guess, it's probably little nuance.
Can you give an update on what trends you're seeing in the country stayed threeg in cities were social distancing measures our Ah.
Loosening and businesses are starting to reopen.
Sure I can take bad.
Actually you know if you look at the geographic a effects a it's been rather interesting and there's obviously lots of different stories, but broadly we've been thinking about this as all markets fall in one of three categories.
The first bucket was you know the release severely impacted markets I would put a markets like Italy, Spain, and even new York in that category.
These market had the largest impact on our business and they all happened the slowest to recover.
The second group of markets I would say other ones that have either a low or moderate or impact up the virus and why that they've had some jurisdictions, they've never really locked down and I would put suite in South Korea, a number of states in central and southern a U.S.
In that bucket and most of these markets barely saw any impact and then there was a large part of the remaining which is somewhat in between but the effects haven't been as bad vivus. It backs haven't been as bad as Italy, and Spain in New York, but they did go into a much more restrictive locked down.
And these other markets, where we saw a real impact during the heavy news cycle, but they have all the stabilized and recovered and the types of markets. In here I would include most strip U.S., except as states in the two coast.
Nordics, Germany et cetera.
And of course, there's a lot of exception for instance, or Japan, which me first thought was in our number two buckets on impacted once they canceled the Olympics and went into the the emergency restrictions. We are now seeing a moderate impact there until we call. It a in a number.
Three buckets.
Also markets like India, Brazil, and several South Asian markets are more impacted in April that they were in March for instance.
And and about your question about how lobby how are we seeing been businesses that reopening.
The two markets we've been watching closely one is that Germany, that's sort of losing some of its restrictions for about two weeks now and then Georgia of course in the U.S.
In Germany tender me take a and even oki Cupid, but just small or would there have seen some nice uptake.
George has also seen some nice trends, but I wouldn't it yet jumped to any conclusions. It's too early it's hard to tell how much and how long a this might stay.
Great. Thank you.
Next next question comes from Dan Sam Salmon of BMO capital markets. Please go ahead.
Hi, Good morning, everyone Charcot it may be returned to those [noise].
Two big ideas that you feature about female engagement and video.
And [laughter], one must imagine that those two things are somewhat correlated together and so I wanted to ask a big picture question about what I think you and management of talked about before is that the challenge of always bringing the female experience up to be a little bit more in line with experts or expectations.
And how important do you think video might be to that and what I'm, saying is is that we see features like females message first we've seen it was sort of things roll out you know does it make sense, where you know you have a products where for example, you you need to go into video predate first before you could ever meeting a person and then Jim.
Broadly if you could talk about some of the more important video initiative across the platform I know you touched on a few things in there, but what would be some of the most important in your mind and what are some of that you heard of milestones for them, but you huh.
Sure.
Yes, Ah women engagement as a metric that we've always tried in all of our product and marketing efforts to try to increase because it is one of the most beneficial things to the ecosystem.
And Ah you know we have believed in video I have certainly believed and the power of the live video technology for a lot of years here.
You know, we try to be giving it a try many different times and I said I've always been disappointed with the a level of adoption and usage, we've seen over the years, but last year. We actually did as we were seeing people become a little more comfortable with video generally.
We we want it to make sure we were prepared to leverage video, but Ah you know when we bought kind of consumers were ready for it and so there were two particular initiatives last year that we launched around video.
The first was one on one video on a plot on our platform polled all blow.
And he does that particular experience was actually quite dreadful one on one video they have a ice breakers, they have great moderation capabilities et cetera.
And the moment this lock down a hopping we did take some learnings quick learnings from all blow and we wanted to roll it out on other platforms you to in terms of where things are we've already rolled it out a matching payers in April its.
Coming into next week or two on me taken homes and Tinder should be testing it out in June so that's sort of the up you know the one on one experience.
On the the other use case, we've been experimenting with since about Q4 of last year is the one to many live video experience and as we went into this situation, we expedited Ah global rollout and Youre now out.
Fully on costs and two two of our platforms.
And you know I I'm very hopeful that this time around it's going to stake I have always believed that a half date on video is a great and say a way to use the quality of your first stage and so hopefully at this stage.
That's great. Thank you very much.
Your next question comes from Brian Fitzgerald of Wells Fargo. Please go ahead.
Thanks, and this might be a follow up to Dan's question, but I'm sorry. She has you mentioned that he has become more important new platforms. Both Burke communication, but also for the topic consumption with things like Swipe night can you can you tell us a bit about the cost structure. There are you using cloud resources day anything you could tell us about how that's involved.
Maybe to multi cloud before commitments to reduce the cost as and get ahead of that cost curve. As you continue to see video ramping as a feature.
[noise]. If this is Gary why don't I take a crack at that yeah. We are using third party providers all on cloud.
They handle video you know as you May know a lot of third party providers have emerged over the last few years and they take advantage of the benefits of scale and really drive down the cost. So it's actually become a lot more economical and that was just a few years ago technology has gotten a lot better. So we're working with a couple of them already and we're talking to somebody.
There is we'll see how this evolved as we kind of get up the curve on video, but so far so good if at some point it made sense for us get more in house, we could certainly consider that but right now it looks to us like using third parties is a pretty cost effective and efficient way of doing this and as you as you know I think I know on a one to many.
We've done that through some partnerships as well so we feel good about our approach we think it's giving us the flexibility that we need and you know, we'll see how adoption and usage really scales up and kind of go from there. So you know we're negotiating different rates different structures are trying to.
He is mindful of cost as we can because we're not on one to one video initially you know monetizing that directly a you know we want to try to be a judicious as possible on the cost front, but we do think that the benefits overall to the ecosystem of taking on that cost will be significant essentially will pay for themselves. So.
We're optimistic about that and then as we get more sophisticated as usage ramps up a we'll see if there's some opportunities to monetize either directly or indirectly through increased subscriptions whatever it may be and you know that we think will also help us cover the cost so there might be some short term impact these cost, but we think overtime well.
Find ways, both to drive them down through the third party providers and find some ways to monetize and make this into a strong business for us. So that's kind of how we see the approach on video.
Great. Thanks God Okay.
Your next question comes from that man of JP Morgan. Please go ahead [noise].
Thanks, I just wanted to circle back on the increased engagement that you're seeing with females and particularly under 30 I'm. Just curious if you can talk about whether these are mostly existing users are you also adding new users in the demographic and then just given the importance of this user group is there anything that you'd highlight that you're planning to do.
He did you use your convert them more into a paying subscribers. Thanks.
Yeah sure. We are as excited about this increased women engagement has a the questions that are coming in you know.
We we sat in terms of new he deserves a generally be said weve seen some weakness there, but all the demographics to the younger a female users have been Doe east impacted in fact in some instances have even been up.
Oh, so the increase engagement among women and young women is coming from both new and existing users.
And you know our hypothesis at the moment as to why that's happening.
We've always known that the pay being being baileys by HM certainly by gender and we think that you know the pressure to meet in real life, a reduced amidst a pandemic women got more comfortable and doing drain I'm more actively on the platform.
And we expect so that's me dissipate outdoor life goes back to normal we're learning a lot of insights and the teams are hard at work to making sure we adopt a product.
To ensure we maintain some of the increased activity.
I can't get into a lot of details about it but we're definitely looking at this area very closely.
Thank you.
Your next question comes from Eric Sheridan Ah, Yes. Please go ahead.
Thanks, So much hope all is well with the team I'll, maybe following up on Doug's question and broadening out all beyond just wasn't gender age demo what learnings have you. So far to date that might change. The way you think about allocating marketing dollars either by a degree of dollars or channels that you might expect higher.
Return when you think about acquisition retention and Reengagement not only in this environment, but looking beyond this environment. Thanks, so much.
[noise] I'm wondering I get better a shot and we can kind of go from there I think in general you know it's been a very interesting a environment for marketing since the pandemic really struck Eric you know at first we kind of pulled back it was kind of our natural reaction is wasn't clear kind of where things were going we pulled back pretty hard maybe.
Let's take a little bit too hard I'm, you know back in March.
And we've been adjusting ever since and we're having a lot of conversation about what to do with marketing kind of the rest of the way you know the reality is that advertisers have pulled back very significantly and a lot of places and the returns were seeing on our marketing are incredibly strong right now so we're trying to.
And if that weve, putting back some marketing spend in a pretty quickly here in April you know the good news is we tend to have a very flexible on fluid approach to marketing and we analyze returns very carefully and so we can pivot and keep moving on adjusting and that's what we're going to keep doing I think we'll be doing that clearly through the year. So on the acquisition.
Right.
First of all if you look at our businesses like meat chicken match, which focus a lot on TV and on online like Facebook you know the opportunities. There. The returns there are very very strong and so those are places where we can go and an increase spending I really see strong returns on that spend you know in Japan, we've seen some a dish.
No opportunities open up with new social networks, I'm coming online and increased usage of the essential social network in Japan. So we're optimistic that we're going to see more channels and that should help offset some of the effects of the locked down that we see more recently kind of impose a in Japan.
In general for the year I'm, not expecting our marketing spend to be up dramatically right now, but we are holding a back a reserve. If you want to think of it that way in terms of marketing spend and we'll see how this plays out if marketers don't come back if you know travel and others really stays shut the rest of the way and we continue to see great opportunities to acquire.
Customers, we're going to spend into that as I said even at the.
Impact of a little bit of margin through the rest of this year, because we think that will help us late this year. Its next year I can do drive growth, we've got lots of room, especially internationally to drive you know more brand awareness more understanding of the category, we're going to continue to spend there and you know there's other places where we can look to spend to for example, our plenty.
Fish business, showing a lot of momentum generally a lot of momentum in live streaming it's a place where we haven't spent a lot of marketing recently, but if we see some opportunities we could go somewhere like that the hinge business with a lot of momentum on the user side starting to really generate some revenue for US now I think there's real opportunity there as well I'm into back half of the here to continue to.
Gainshare, even right here in the U.S. as things hopefully continue to open up so we're watching resolve very carefully trying to adjust literally week by week, we have that flexibility you know as as we said theres not a lot committed so we can adjust and pivot and that's we're going to continue to do through the year.
Great. Thanks for the color.
Okay.
The next question comes from Ross Sandler Barclays. Please go ahead.
Ross or either.
[laughter] Ross.
Does it sound like we have Ross if you wouldn't mind, maybe just going to the next question.
Certainly the next question comes from Jason How Stein of Oppenheimer. Please go ahead.
Thanks, two questions one maybe talk about how we should think about Oh, your expectation for renewal or churn I'm kind of maybe.
Exiting this quarter and into next quarter, and then second coming out of Kobe has that changed your thinking for 21 or 2022 investment plans around Asia in India. Thanks.
Hi, why don't I I start churn if you want to jump in feel free so on renewal rates. It's a good question, it's something that we've always been watching very closely it as people are locked down you know would renewal rates really be affected and.
Thus far across the brands, we have really not seen any impact in renewal rates. So they've been stable really pretty consistently across the portfolio, which is which is very good but it is an area of risk as lockdowns per system. So we're watching it you know day to day week to week, but so far I'm pretty pretty static and that's.
What we've assumed through Q2 and in our minds kind of through the rest of the year, but obviously, that's one area, where you know things could swing depending on how those go but looks good so far and obviously, we're kind of six weeks in seven weeks in to that to the TISA. There. So that is very encouraging on the renewal rates front.
In terms of the impact on our overall Asia long term strategy. We don't really think anything has changed we're still very optimistic about that market. You know, that's where there's a lot of population growth a lot of people generally until I don't think anything has changed you know that's always been a long term strategy, we've been talking about.
2020 to 2023 revenue contribution from Asia. So it was always kind of a five year plan for us and we think a lot. Other dynamics are very much still in place. So we're still focusing on building our Muslim business, which we think we'll have real impact in Asia, and a bunch of Asian markets, We're still building our matrimony busy.
Yes in Japan, which we think there's a lot of opportunity to take share in that market and potentially bring that into other countries that have a matrimony markets like India. So strategically we're still focused all there's nothing has stopped or slowed but you know we'll have to see how the virus plays out and whether that adjusts things for us overtime.
You know Ashar mentioned, you know geographically the markets have been affected in different ways over there. So you know India is under pretty severe effects right now it's an important market for us. It's a place where we had a lot of expectation. So we'll see how that market fares going through all this it's you know, there's probably a little tougher for India.
Bounce back than maybe some other markets, Japan had been holding up extremely well I'm more recently, it's been a little bit softer as they encourage people to stay home and then you've got a mixed bag through South East Asia, Hong Kong, Singapore, I've been a stronger. So you know it's not one monolithic market in Asia, and we'll have to see what the effects of these buyers are and whether we should adjust.
But right now certainly high level strategically, we don't see a difference whether changes timing by a quarter or two for some of our initiatives some of our spend so our marketing spend or other efforts it'll have to wait and see but right now we're pretty much all systems go on on the Asia front.
[noise] Thanks, Jason.
Your next question comes from can I'm not car of Deutsche Bank. Please go ahead.
Hi, Thanks for taking my question on curious about the grade, especially in so far has been a if you. If you extend april 9% growth to be prudent, but it's that the month.
Oh, you actually a bid up sequentially not that'd be Newport compute so was wondering what the assumptions but as.
But as the guidance that Sir.
As a quick one on on on the February growth, which was like 40 creep with it takes effect that is that had been instead of the girls that you had in the second and third quarter of last year before the opposite to U.S. kind of impacted so is that the kind of a run rate, we should be kind of thinking off on a more normalized.
Thanks.
[laughter], Okay. Let me, let me try to take those interest again share certainly if you'd like to jump in please do [laughter] I think on the guide in terms of kind of impact on revenues for the quarter given what we showed you that we did in April I. Just think there's you know it's important I understand the dynamics of the subscription business.
You know things that have happened in March and April around new users, which we've said have been tougher around first time subscribers, which were down in March and you know have recovered. Some in April will affect you know will feel those effects through the quarter. So you can't just look at kind of that one month in isolation, we're going to feel those effects.
Because obviously the duration of a subscriber is multiple months and so the impact of what we're able to see from a new user sign ups perspective, and a first time subscriber perspective, a affect us through the quarter. So you know, we'll see how the rest of the quarter plays out, but a you know our view on the quarters obvious.
Very much informed by April in General we looked at the trends that we saw across the businesses. We looked at them in March we looked at them in April to try to get a sense of what the virus was doing obviously there was some improvement in April we tried to then kind of go brand by brand and make some adjustments for what we expect to see.
In May and June as a result of the trends that we had seen in these brands once the pandemic really got going March and April and so that's where there's a little bit of uncertainty, but in aggregate, we've sort of assume that the april levels kind of flow through the rest of the quarter, but oh brand by brand to try to figure that out and you know again, that's where guiding is a little channel.
Moving in this kind of market because the trends have moved around week to week to a pretty significant extend and a you know predicting them through the rest of the quarter is not easy, but given that were partway through the quarter and given the recurring nature of our business. We're able to give you a pretty good sense, where we think things are going to come out, but we did say you know I think absent significant changes from.
April or just kind of what the core it looks like so that's how we've kind of factored that through the guide and then in terms of kind of our longer term expectations.
You know I don't think anything has really changed we've always thought of trying to drive a business that could grow you know in that kind of 15% to 20% range mid high teens range. If you want to think of it that way from a top line basis and nothing has shaken our faith in our business that we don't think we can continue to grow like that.
Once we start to get back to you know kind of quote unquote more normal times I don't know exactly when that's going to be or or or what normal is really going to be like but we still believe the business should be able to do that once we get there again, it's important to remember the dynamics of the subscription business. If we're having these you know softer.
Facts shop softer impact through the rest of this year, our or 2020 is affected by what's going on that will linger into 2021 to some extent. So there will be a period of time that it's going to take to kind of recover and dig back from the softness that's created this year from the virus. That's the nature of the subscription business. So it won't bounce back.
Right away, but longer term, we remain confident and being able to drive a business that grows at the same rates that we've always talked about nothing has shaken our confidence in that at all.
Thanks.
Okay. Thanks to know.
Your next question comes from Benjamin Block of Evercore ISI. Please go ahead.
Great. Thanks to the question.
What's the broader one here you know with him record unemployment claims coming through and unmatched and dating product in general relying on consumer discretionary ran those curious to get your thoughts on that would put you take the how you guys are equipped they're thinking about navigating a deeper session. Thanks.
I can take a stab at it.
You know, we've all obviously been thinking about that.
Back at the last time, we would dealing with the financials down turn back in 2008 2009.
Generally our category in industry performed well and match in particular grew very nicely. During those years, we had good wins on product and marketing why we were obviously a much smaller business we had a far.
Our smaller footprint a geographically back then so in this time, it's also a little bit different in terms of how global the the impacts seems to be and has a combination of sort of in security of livelihood combine.
Lines within security of life.
So hard to tell exactly how this is going to go out the one thing I will however, so.
Everything I know the need for relationships and dating is not going to go away you know I often say.
Say that like if you look at mass laws hierarchy of human needs a write about food shelter and security is a love and relationship and also you know relative to all the outdoor a ways of meeting people were you know, but concerts and.
Although our sort of a events et cetera, what's still far more inexpensive and he says Oh wait a minute. So that's sort of the balance that we think it's oh, how it's going to impact our business.
Great great. Thank you.
Your next question comes from Brent Thill of Jefferies. Please go ahead.
Okay. Good morning, Scott a longer term does this dynamic nicely expedite the shift on my game I imagine the many first time users coming in December this become.
How much bigger tailwind coming out of it.
Yeah, you know why that's the thing that we've all done as leaves a sort of pause here in light of we've all the evaluated our priorities and the need for the relationship and human connection be realized has become a so much.
More importantly.
And as I said, a lot of the other sources about how people generally meat you know schools concerts parties the van.
Dual becoming more challenging and so our products have to be more attractive to the category resistors over time.
We should be able just how a more compelling story about the value of house Orbitz is to those who have resisted that thus far particularly in markets, where Ah penetration is still no and you know we provide a much more safer and especially those targeted.
That doesn't even required to step out of your home should those continue for longer. So I do think there will be some implications to penetration of the category.
Just a quick follow up for Gary and hinge monetization can you just talk through where on kind of when you expect that to happen.
Yeah, I mean, you know, we really gotten that underway now this year and we're making good progress we feel good about how that's going as I mentioned, we started to optimize little bit on pricing, which is coming at the expense of some conversion, but I'm really helping us from a revenue standpoint, so uh huh.
We feel it that plan continues to generally be on track that business generally continues to be on track with what we had expected and we've got more to come on the product side as the year unfolds abode, a subscription and Alkar driven show a hinged continues to execute well and we remain very optimistic with the trends there.
Thank you.
The last question today comes from Ross Sandler of Barclays. Please go ahead.
Hey, Gary can you hear me now.
Yes, I was a little worried about you before you okay.
Yeah Yeah.
Give it can be I guess, yeah I understand.
So oh, Yeah. My question is.
Can you guys mentioned in the letter the product pipeline remains on track it spend or 2020, so I guess given all the changes in behavior that you're seeing.
Hi, how does that impact the revenue product prioritization for for this year and how's the change your thinking on.
On subs versus our per you'd talked about pay as you go in a few other things that you're thinking about doing before you know coated happened so.
How's your thinking involved alone.
No revenue products for tender.
Gary I guess I can take a stab at it Ross.
You know in terms of sort of what has changed a you've seen us react already and we are definitely trying to capture.
On top lies on the two key trends that I'd mentioned women's engagement and use of video and said that obviously.
He has been a change to most of our brands as roadmap, but beyond that our plan to continue building and testing features as we had planned before remains the same I do think you know that while there may be some professional doing.
During these off downtown we had a particularly for certain types of a monetization one small and the other side of that as it should.
Bounced back and [noise].
You know, we will build them all we're committed to building them out you're going to test the mildly may delay close a roll out, particularly as we don't think I'll get conditions are.
Entirely favorable but as of now it hasn't actually changed much of our plans all thinking around product roadmap.
Okay, Great I think we're going to leave it there up thanks, everyone for joining us and stay safe hopefully will not have to do a call from multiple locations next quarter and won't be back.
To fully normal ways of doing thanks, So thanks, again for joining and well see all next quarter.
Thank you.
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