Q1 2023 Genesco Inc Earnings Call
Good day, everyone and welcome to the Genesco first quarter fiscal 'twenty 'twenty three conference call.
Just a reminder, today's call is being recorded.
I would now like to turn the call over to Darryl Macquarie Senior director of F. P. N. A please go ahead sir.
Good morning, everyone and thank you for joining us to discuss our first quarter fiscal 'twenty three result.
Participants on the call expect to make forward looking statements. These statements reflect the participants' expectations as of today, but actual results could be different.
Genesco refers you to this morning's earnings release, and the company's SEC filings, including the most recent 10-K and 10-Q filings for some of the factors, including the impact of COVID-19 supply chain issues and the current economic environment that could cause differences from the expectations reflected in the forward looking statements made during the call today.
<unk> also expect is refer to certain adjusted financial measures during the call.
All non-GAAP financial measures referred to in the prepared remarks are reconciled to their GAAP counterparts in the attachments to this morning's press release and in schedules available on the company's homepage under Investor Relations in the quarterly earnings section.
I want to remind everyone. We have posted a presentation summarizing our results that is accessible on our website.
With me on the call today is Mimi Vaughn Board Chair, President and Chief Executive Officer.
We will begin our prepared remarks with an overview of the period and the progress we are making on our strategic initiatives to drive the business this fiscal year.
And Tom George Chief Financial Officer, who will review the quarterly financials in more detail and provide guidance for fiscal 'twenty three.
Now I'd like to turn the call over to Mimi.
Thanks, Darryl and good morning, everyone and thank you for joining us today.
Following record results in fiscal 'twenty to the new year is off to a very good start.
While the year ago period post a difficult comparison due to government stimulus skilled in consumer spending we are very pleased with our recent performance and the long term trajectory of our business as we navigate the near term turbulence and move past the Covid era, the skull tailwind.
We continue to experience healthy demand for our merchandize offering which reflects our leadership position in the teen and young adult footwear space and other segments of the consumer market. We serve the strong connections we have forged with our customers and our ability to successfully evolved with the ever changing fashion.
Desires of our consumers.
Our footwear focused strategy has created a more resilient business that is fundamentally stronger than prior to the pandemic and we are excited about our growth prospects going forward.
These efforts coupled with the dedication and engineering ingenuity of our outstanding people have allowed us to outperform pre pandemic sales and profitability despite more challenging economic conditions inventory shortfall and tax refund delays, which historically have benefited our Q1 performance.
Yes.
Overall for the first quarter, we exceeded both top and bottom line expectations with notable strength at schuh and in our branded business and how do we have the inventory to fulfill demand at journeys our performance would have been even stronger.
These results underscore the progress we have made positioning the company for profitable growth through a heightened focus on increasing digital penetration improving the economics of our store channel and growing our branded sales.
A few key highlights of the quarter include compared with pre pandemic Q1 fiscal 'twenty revenue up 5%, despite having 90 fewer stores and adjusted operating income up 14%.
Versus pre pandemic digital sales up almost 75% now representing 19% of total retail sales versus 11% while branded wholesale sales increased almost 70% over the same time helped by our <unk> acquisition.
Gross margins continue to show strength versus last year due to continued full price selling and limited markdown activity, which combined with expense leverage compared with pre pandemic levels fueled adjusted EPS of <unk> 44 cents and nicely positive operating income, which historically has been more challenging and.
Low volume quarters.
Additionally, our business accelerated through the quarter with sequential improvement in retail sales in April and May to date versus last year as inventory levels improve and stimulus compares began to ease and we continued to strengthen our business model with a more efficient use of capital to draw.
These results.
Covid provided the opening to transform our business at a much more rapid rate. We are taking advantage of the market opportunity is the pandemic presented and we continue to strategically align ourselves towards future growth in all our channels.
From a channel perspective, we have always known our customers enjoy our differentiated store experience and the exceptional service they receive in person and like we saw with journeys throughout last year. The strength of our brands continue to draw enthusiastic shoppers back to stores as the U K economy reopened more fully.
This quarter and the Johnston <unk> Murphy customer eagerly return to shopping.
It was however, our ability to meet and serve the consumer with compelling product and all of our channels stores online and through our growing wholesale channel that like led to the strength in the quarter versus expectations and has us excited about the opportunities ahead for continued success.
Turning now to discuss each business in more detail beginning with journeys.
Overall, the journeys team delivered a commendable quarter, while navigating ongoing inventory challenges.
I've been describing the current fashion cycle is shifting away from fashion athletic more into casual which plays into journeys strength positioning journeys well among its athletic competition to deliver this assortment.
Casual continued its climb as a larger percentage of the business in Q1 showcasing the current diversity of teen fashion trends with particular strength in some of the newer brands in the journeys assortment.
Both average selling price and average transaction size benefited from year over year growth and price increase actions and strong full price selling upheld last year's healthy gross margin gain.
The lack of inventory held back journeys performance as we didn't have enough winter product to fill late season demand in February and spring styles were slow in arriving due to supply chain disruption.
Case in point, we received 40% of our Q1 inventory in April with much of that coming toward the latter part of the month.
While it was an uneven quarter in terms of monthly performance compared to both last year and pre pandemic due to the combination of this stimulus offset in tax refund timing. The good news is that each of these headwinds lessened as the quarter progressed and sales were strongest in April enabling journeys to meet our profitability XP.
<unk> for the quarter with momentum nicely picking up further in may.
Importantly, journeys is now in a considerably improved inventory position.
Turning now to Schuh, we're extremely pleased with the continued progress the team is making capturing market opportunity in the U K and strengthening the businesses foundation for growth.
Q1 was highlighted by record first quarter revenues up 35% on a constant currency basis compared to last year and up 14% over pre pandemic levels.
Driving this outstanding performance when it was a better inventory position that included increased access to higher tiered styles from several key vendors coupled with pent up demand as the UK economy further reopened in young people resumed going out and other activities.
She was a sought after product offerings strong internal inventory position and increased marketing continue to drive consumers to its brand illustrated by significantly improved store traffic levels.
Doors, which were opened for the entire quarter this year versus about 20% of the time last year were a big contributor to tissues success.
However, this was not at the expense of online as shoes advanced digital capabilities allowed it to hold on to more than 60% of last year's outsized gains to drive digital sales up over 110% compared to pre pandemic levels.
Like journeys schuh strength is in its ability to deliver the fashion brands desired biased us consumer and shoot similarly is capitalizing on the shift to casual which is driving a larger portion of itself.
A big highlight of the spring selling season has been strong consumer appetite for sandal ever since the weather turned warmer.
And it was another quarter of strong full price selling which along with lower promotional activity fueled nice gross margin gains over the last two years.
In addition, shoes operating income gain this year was even more notable factoring in last years significant COVID-19 relief.
Shifting now to our branded business, we are more and more excited about the potential of Johnston <unk> Murphy as we reposition the brand for growth.
Our plan to re imagine J N M for a more casual more comfortable post pandemic environment continues to produce very positive results.
Strength across digital retail and wholesale fuel topline revenue up more than 45% year over year, well above expectations with sales almost on par with Q1 fiscal 'twenty, despite inventory levels, ending roughly 30% below the comparable period in averaging even lower than that during the quarter.
The brand is expanding its focus from not just the footwear consumers need for work, but for footwear and apparel they desire for everyday life with compelling technology as an integral part of the offering providing comfort and other performance features.
He was healthy growth in casual athletic and casual for propel these categories to almost 80% of footwear sales.
Strong growth in apparel and other non footwear categories now at about 40% of the total mix validate <unk> positioning as a footwear first multi category lifestyle brand.
What's most exciting is our success attracting younger customers to the brand with the under 35 customer base growing over 30% in the quarter.
In summary, J N M continues its trajectory to meet and exceed pre pandemic sales and profits at a faster pace than expected.
Had it not been for significant additional air freight cost in the quarter operating income would've been much closer to pre pandemic levels.
Rounding out our divisional discussion licensed brands posted an excellent quarter with sales, surpassing expectations and operating margins, increasing more than 200 basis points over last year.
The licensed brands team has completely remade this division since the start of the pandemic by adding attractive licenses and more robust product and sourcing capabilities through an acquisition, we completed in late fiscal 'twenty.
Q1 results demonstrate the increased strength of our licensed portfolio and the team's ability to capitalize on white space opportunities in the market.
Switching gears, we are enthusiastic about the progress we're making on our ESG initiatives, we recently.
They completed an inaugural North American carbon footprint assessment, and our third carbon assessment in the U K is in process.
We look forward to sharing these results, which serve as a foundation for our future environmental efforts along with other updates when we publish a comprehensive ESG report in the coming weeks.
Turning now to the current quarter may is off to a good start as the monthly sequential improvement we saw through the first quarter has continued.
Historically, the second quarter is another lower volume quarter for the company as consumers turned their attention to summer activities before returning for the start of back to school shopping in late July .
Looking further at fiscal 'twenty three we continue to feel positive about delivering topline growth on top of a very strong fiscal 'twenty two.
We don't anticipate the factors that led to such a strong full price selling environment to continue at the same level, especially in light of current economic conditions, and we are working hard to overcome the cost pressure that are prevalent today and in certain areas increasing.
We are planning the back half to be stronger than the front half as the stimulus comparisons Wayne inventory levels improved logistics cost pressure comparisons ease and continued price actions helped offset higher costs.
Notably fiscal 'twenty, three will be an investment year for J N M. As we advance the work on the brand's repositioning.
Based on our favorable Q1 results and current outlook with some additional pressures we are reaffirming our fiscal 'twenty three full year guidance for adjusted earnings per share to be between $7 and $7 75.
We still believe somewhere close to the middle of the range is where is where the year will land.
Our better than expected first quarter results are further evidence that our footwear focused strategy is advancing our business even as the operating environment has become increasingly more challenging.
Driving this strategy or six strategic pillars that emphasize continued investment in digital and Omnichannel deepening our consumer insights driving product innovation reshaping, our cost base and pursuing synergistic acquisitions, all to transform and meaningfully grow our business.
You have heard how several initiatives positively impacted first quarter results and before I turn this call over to Tom I would like to highlight a few others.
Starting with pillar, one accelerate digital to grow the direct to consumer channel I have talked about how our online business generates nicely positive operating margins well into the double digits due to our focus on full price selling marketing spend to drive positive returns and shipping and return policies to read.
Enforced profitability.
Not only have we greatly increased our investments and resources to grow digital but we also added to our investment in digital marketing to drive traffic and attract new customers.
Our marketing spend in Q1 increased 60% versus pre pandemic amounts in large part driven by digital marketing to continue driving profitable digital growth.
Our second pillar maximize their relationship between physical and digital channels journeys consumer research told us that a third of its target.
Sumer visit local non mall shopping centers two to three times per month and enjoy the convenience of shopping closer to home combined with enhanced omni channel services like easier curbside pick up.
We piloted a number of these off mall sites, which are larger than our mall stores and can carry a full assortment of adult and kids product.
Pleased with the sales and four wall results, we've signed more than 25 additional locations. We will open this year and early next.
Tools like our new real estate analytics platform are allowing us to optimize site selection as we build out the footprint and we are excited about the potential and the number of locations. This new format could have for us.
Finally under pillar three build deeper consumer insights to strengthen customer relationships and brand equity.
<unk> has rolled out its first ever loyalty program, the shoe club, which fully launched at the end of Q1.
This program ties online in store purchases back to customer records, which allows you to deliver increased personalization and an enhanced customer experience.
This program has seen greater success with more sign ups than initially expected with Schuh club members, making purchases at an average order value, 12% higher than non members.
Despite launching less than one month ago Shoe club purchases are currently accounting for one third of sales and we believe this program has great potential going forward.
She will also opened an Irish distribution center in Q1 to support operations, there post Brexit, which will not only save on duties, but will also allow for additional offerings, such as same day delivery, which shoe already rolled out to 55 UK stores.
So to close I.
I would like to thank each of our employees for an excellent start to fiscal 'twenty three.
Drive and determination enable us to consistently execute through a dynamic and challenging environment and this quarter was no exception.
I'm proud to work with such an inspiring group of people and I look forward to continued success with you this year.
I will now turn the call over to Tom.
Thanks, Mimi Mimi.
He discussed we were pleased with our performance during the quarter.
Particularly compared to expectations and we continue to feel confident in the ability of our footwear focused strategy to drive strong results.
Turning now to the specifics for the quarter in light of a number of store closures last year during Q1 in particular, the UK and Canada.
And our policy of removing any store clothes for seven consecutive days from comparable sales.
We believe that overall sales is a more meaningful reflection of our total business in Q1.
Consolidated revenue was $521 million down 3% to last year as we anniversaried the significant stimulus distributors a year ago.
Journeys, which was the biggest beneficiary of that stimulus last year.
And it was impacted by inventory delays this year.
Was down 16%, partially offset by schuh up 28%.
Jan him up 46% and licensed brands up 5%.
From a channel perspective, we drove increases in both the store and wholesale channels.
With the store channel buoyed by Schuh, having stores fully open this year.
Versus open just 19% of the quarter last year.
And consumers, having more appetite to return to stores as they resume more normal activities.
We ended the quarter with 30 fewer stores versus a year ago, as we optimize our store footprint and drive productivity in our existing stores.
Digital sales as expected were down versus last year. However.
Direct still held onto 70% of its gains and it was up roughly 75% over pre pandemic.
E Commerce sales accounted for 19% of total retail sales.
Down from 25% last year, but up from 11%.
In fiscal year 'twenty.
Total wholesale sales increased driven by increases at both G N M and license brands.
Jan and strong increase was driven by the positive reaction to its assortment.
The reopening of the economy as well as growth in its higher and retail partners.
We were again pleased with gross margins, which were up 50 basis points to last year.
Strong full price selling and price increases plus reduced shipping costs from lower E comm penetration offset the channel mix impact.
Of increased wholesale sales.
And increased freight and logistics costs.
Increased freight and logistics costs put approximately 120 basis points or $6 million of pressure on Q1 gross margin.
Where the greatest drag in our branded businesses.
Journeys gross margins were up 40 basis points due to lower E comm penetration and continued low markdowns.
<unk> gross margin was up 790 basis points drew.
Driven by much lower E comm penetration and more full price selling.
This was offset by a reduction in <unk> of 210 basis points due to incremental airfreight charges.
Licensed brands gross margin increased 70 basis points is.
As increased freight and logistics costs were more than offset by stronger asps and business mix.
Adjusted SG&A expense was 46, 5%.
Which was 220 basis points more than last year as.
It is worth noting that last year, we received significant onetime COVID-19 rent credits and U K property tax relief during the quarter, which made this quarter a difficult comparison.
Felt last year's onetime credits comparison.
Total SG&A and occupancy expenses leveraged by 30 basis points.
10 basis points, respectively.
The other major driver of deleverage was selling salaries.
As many states in the U S and the U K of legislated statutory increases.
On the minimum wage and living wages as we have been increasing wages to remain competitive in the retail space.
In summary.
Deleverage in occupancy selling salaries and other expenses more than offset leveraged from lower incentive based compensation and other pickups.
Nevertheless, we continue to work to drive occupancy costs lower during the quarter, we negotiated permanent reductions to 49 renewals, which achieved a 15% reduction in rent expense in North America on a straight line basis.
This was on top of a 16% reduction.
Or 181 renewals during fiscal 'twenty two.
These renewals continue to be for shorter terms.
Approximately $2 five years compared to the three year average.
I've seen in recent years.
With 45% of our fleet coming up for renewal in the next couple of years.
This continues to remain a key priority.
Last year, we reported that we had identified the full amount of our $25 million to $30 million cost savings target, but.
A good part of these savings is from current and future reductions in store occupancy.
We will continue to focus our multi year cost saving efforts on store channel profitability.
Including further efforts on reducing occupancy cost.
Gaining more efficiencies with selling salaries to mitigate the effects of wage pressures.
<unk> look for ways to drive.
To further drive efficiencies given the changing cost structure of the business.
In summary.
First quarter, adjusted operating income was $9 million or 2% operating margin compared to $19 million or 3% last year and 2% pre pandemic.
For the quarter, our adjusted non-GAAP tax rate was 35%.
Which compares to 36% last year.
This resulted in adjusted diluted earnings per share of <unk> 44 cents for the quarter, which compares to 79 since last year and 33 cents in fiscal 'twenty.
Turning now to the balance sheet.
More specifically through inventories.
We believe it's more meaningful to compare this year's inventory levels.
To the pre pandemic Q1 fiscal year 'twenty.
This is because outsized stimulus demand and supply chain limitations resulted in extremely low inventories last year.
With significant receipts right at the end of Q1, this year inventories were $401 million or 9% higher than fiscal year 'twenty.
Including some increase in average cost.
The largest increase was at journeys, where we elected to receive and carryover some winter product.
Which was late in arriving as it consists of core inline styles.
That will give us a head start on back to school and holiday sales.
We are pleased with the quality and level of our inventory, except for Jane EMS, which is still about 30% below pre pandemic levels.
We continue to work through supply chain challenges to improve those levels.
So that we can continue to build off the strong momentum that Jane M is experiencing.
Our net cash position of $186 million, a decrease of 28 million versus last year was driven in part by the continued replenishment of inventory and significant share repurchases during the back half of last year.
More specifically for the first quarter this year, we repurchased $6 $5 million of stock.
Capital expenditures, excluding the new headquarters building were $11 million and depreciation and amortization was $11 million. We opened four stores and closed 15 during the first quarter and the quarter were 1414 total stores.
Regarding capital allocation strategy, we will continue to re inventory, especially jan him and support upcoming seasonal working capital requirements.
First in our digital business refreshing stores in journeys off mall strategy and ultimately continue to return cash to shareholders.
Through opportunistic share repurchases.
Now turning to guidance in more specifics as to how we're thinking about the business.
For journeys, we expect first half sales to be below comparable FY 'twenty two levels.
Since journeys benefited considerably from stimulus last year.
We then expect growth in the back half as we assume better inventories versus the back half of last year.
For Schuh, we expect constant currency growth for the year.
Driven by growth in store volume, but we will be impacted by a stronger dollar and lower exchange rate.
For <unk>, we expect to return to pre pandemic sales levels, and we expect growth for our licensed brands as well.
Regarding supply chain, although we are seeing improvements in deliveries freight logistics costs for our branded business.
Are expected to remain elevated.
Over the remainder of the year beyond what we had in our forecast.
In light of the current economic environment and its potential impact on consumer demand. We also believe it is prudent to assume the environment is likely to be more promotional than originally.
We expected.
Therefore, as we think about the remainder of the year, we have incorporated the impact of the stronger dollar.
Elevated cost.
And a more promotional environment into our outlook with these additional headwinds combined with Q1 outperformance. We are reaffirming our guidance of adjusted earnings per share of $7 to $7 75 per share.
With our best current expectation is that we will be near the midpoint of the range.
The guidance now assumes sales to grow 1% to 3%, which is down from previous guidance, the 2% to 4% in large part due to the lower U K exchange rate.
We expect gross margins to come down versus last year by 60 to 80 basis points.
Due mainly to increased markdown activity in the quarters in which markdowns occur as.
As compared to essentially no markdown activity last year.
This is a little more than previous guidance due to the increased freight and logistics costs and promotional activity I mentioned.
In terms of expenses, we now expect adjusted SG&A as a percentage of sales to range from leveraging 10 basis points to deleverage and 10 basis points.
This is driven by leverage from reduced incentive based compensation being offset by Anniversarying.
Inefficient onetime COVID-19 credits and salary Sir.
Selling salary wage pressure with improvement from our previous guidance, reflecting the SG&A pick up in Q1.
This all results in an expected operating margin below FY 'twenty, two which in large part is due to our belief the factors that led to such strong full price selling environment will not be sustained.
Our guidance assumes no additional share repurchases for the fiscal year.
Which results in fiscal 'twenty, three average shares outstanding of approximately $13 4 million, but we can repurchase opportunistically with availability under our recent $100 million authorization.
Furthermore, we expect the tax rate to be approximately 27%.
While we don't typically provide quarterly guidance I want to provide some perspective on Q2.
We expect Q2 sales decrease to be a little less in Q1's decrease as reductions in journeys due to the continued stimulus comparisons and shoe due to the strengthening of the dollar are somewhat offset by strength in other businesses.
Regarding gross margins, we expect lower gross margins compared to last year with a more normalized promotional cadence in addition to higher freight and logistics cost.
We expect there will be some SG&A deleverage to last year, driven by lower sales in last year's onetime Covid relief.
In the end from a basis point perspective, we expect the pressure on gross margin to slightly outweighed deleverage in SG&A with all of this we expect operating income close to pre pandemic FY 'twenty Q2 levels.
Finally, our tax rate for Q2 will be similar to the full year tax rate and the share count will be similar to Q1.
To close while we are very pleased with the quarter. We just completed we're even more excited about driving our footwear focused strategy forward.
To deliver additional growth and shareholder value.
Operator, we're now ready to open the call to questions.
Thank you we will now be conducting a question and answer session.
If you would like to ask a question. Please press star one on your telephone keypad.
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You May press Star two if you would like to remove your question from the queue.
For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys.
Our first question today is from Steve Marotta of C. L. King <unk> Associates. Please proceed with your question.
Good morning, Mimi and Tom Congrats also on a terrific first quarter and start to the year.
Thank you David.
At.
At journeys and Schuh, you mentioned shift towards casual styles versus fashion Athletic can you talk a little bit about if there's any differential in gross margin. There also and the carryover styles from from winter that might be sold in the third quarter. During the back to school season is there any delta and those gross.
Margins versus your normal third quarter Delta third quarter gross margin. Thanks.
So Steve with the shift to casual versus fashion athletic are we have been really pleased I think we've been talking about that that we typically go through fashion cycle with.
With journeys, which allows us to refresh our overall product mix and our merchants are just excellent at being able to discern what our teens want and coming out of the pandemic, we have seen a real shift into casual away from retro athletic fashion athletic as we as we call that and it's actually a pause.
<unk> for gross margins many of the casual brands that we carry have a better margin profile than some of the athletic brands that we do carry and then also are we saw an opportunity that it with some of the late arrivals from winter that we went ahead and took the risk.
Out of that product that really great core product and we were able to get it at last year's prices and as you can imagine this year's prices are not going to be as favorable as last year's prices and so we have booked that inventory. It is as I said core product and we expect that we can.
Have a very a positive margin profile with those as well.
That's helpful. You also spoke about the acceleration in May at journeys did you feel similar tailwind to the other concepts as well in the quarter to date period.
So in journeys, we were very hampered by the lack of inventory as we went into this quarter. I think we can remind you that we were down about 20% in journeys and we were missing some of the poor winter.
Miles that ended up arriving late and then spring arrivals.
We're also late as well and so as a result of that we have seen really nice sequential improvement in our journeys business. In every month that has has gone by.
In <unk>.
Johnson and Murphy, we have also seen just very positive results as you can imagine I mean, if you think about a year ago believe it or not we were just getting vaccinated and the Johnson <unk> Murphy customer was just coming back to life. So we saw very strong first quarter, we've seen continued strength in.
The second quarter for Schuh, we've got continued strength are.
In our business. However, last year, if you looked at shoes business. Our stores were closed between you know between.
February and basically Christmas to Easter and so it's a little bit hard to tell exactly where shoe is shaking out just because we're anniversarying.
The reopening of stores and so we're going against a very very strong numbers from last year and continued to perform nicely.
Super helpful I'll take the balance offline. Thanks.
Thanks, Steve Thanks, Steve.
The next question is from Mitra <unk> of Seaport Research. Please proceed with your question.
Yeah. Thanks, Let me add my congratulations as well.
Tom on the guide for Q2, Youre seeing sales down less than Q1, I'm, just kind of penciling that out a little bit Q.
Q1 on a three year basis sales were up 5% I think what you're seeing on Q2 kind of implies.
On a three year basis, Q2s up maybe low double digits so that.
It's a pretty good acceleration over Q1 on a three year is that kind of what youre seeing through the early part of the quarter based on the acceleration that you guys referenced.
Okay.
So regarding the Q2 guide Mitch.
What we're thinking about there for the Q2 guide is more a high high single digits growth on a two year basis sort of clear clear that up and what about on a three year basis since we're going back to 2020.
Yeah, I was referring to our fiscal year end 'twenty or second quarter then.
Okay.
Oh on it on a three year basis. It is a it is that more of like.
Well I'll go to that double digit low teens and in three years.
And is that kind of what you guys are seeing through the early part of May based on the acceleration that you talked about.
We are seeing.
Double digit gains in in May.
<unk> so far.
We've also and then.
Just also to remind you also added you know a number of licenses in our licensed brands business and so that adds to growth as well so even beyond what we're seeing with growth on the retail side, it's a good step up.
Because of the increased volume from that part of the business.
As a follow up to that maybe can you say on the full year guide that you provided sales guide you know how much incremental volume you're bringing in from those new licenses do you have any sense of that.
Yeah.
Yeah, you know I think that you can get a pretty good measure when you look to last year's growth I think if you look at our licensed brands business. We added over $100 million of sales. We expect them. This is a year for us to digest that growth and really work on <unk>.
<unk> ability since we grew sales significantly we've been very pleased with the performance of our Levi's license and this is the year that we're just digesting we've added a starter and and in Atonic license, which is our just getting out of the gate as well and so I wouldn't look for the great growth that we had last year.
But this is a digest and improve it.
Improve the bottom line.
Okay and then just the last question on the margins.
So Tom you're now looking for gross margin to be down.
60 to 80 basis points from last year, it sounds like Youre expecting the promo environment.
To normalize I guess I'm wondering are you starting to see that already or is that just a conservative.
Ive assumption.
You know given how you sort of view the balance of the year.
And also within that kind of 60 to 80 basis points, how much of that is.
As you know product margins being down is it like 50 or can you maybe just help me out a little bit there.
Yeah. So why don't I start by just talking about the promotional environment. So far and you know last year match was just incredible I think that what we all saw is essentially no markdowns and this year. We are factoring in some markdowns. So basically consumers would come into the store they would buy whatever we.
Had and are therefore, because inventory levels were so low we basically could clear out any product that we had and so part of the change. This year is a inserting a more normalized level of markdowns.
Haven't yet seen that you saw the pick up in Q1 on gross margin, but what we are anticipating because we were seeing a little bit of a consumer coming in and not being as willing to just take whatever their they are becoming a bit more selective this year and I think it is with the ability to.
To.
To be in a better inventory position and then are you know certainly when you look at this environment. We serve a customer that is not a you know there's relatively more affluent customer theyre not.
Super price sensitive they really out.
To look for fashion that they would like and therefore, we are able to typically.
It has very a very full priced selling model, which we anticipate will continue we do though however, as we think about going through the year, there's certain certainly hard to be consumer and not look at food prices and gas prices and so we think that there may be a mindset.
It shifts on the part of the consumer and so as we think about reintroducing.
Reintroducing some promotional activity, we basically give offers to our best customers and really think about how do we induce them to come back for repeat purchases and we think that that will likely be appropriate as we go through the year, we haven't seen a whole lot of that just yet but we're.
Just being prudent and thinking that that that will happen.
Okay, great. Thanks, guys.
Yeah.
Okay.
The next question is a follow up question from Steve Marotta of C. L. King <unk> Associates. Please proceed with your question.
Hello, again, Mimi I wanted to ask you about your ability to capture a younger customer at Johnston <unk> Murphy you mentioned in the prepared remarks that that customer count is up could you talk a little bit about tactically what youre doing first of all how you define a younger customer and secondly, tactically what youre doing there and what you will continue to do.
Attract a broader audience.
Sure so younger customer as I defined on a as I defined on the call is under 35 and when you think about the Johnston <unk> Murphy customer Johnsbury customers just in a very good place.
Customers overall have gotten much more used to comfort and what once you experienced comfort as you know Steve you. Just you just don't want to go back and so we have done a really are Jan EM team has done an extraordinary job through the course of the pandemic, taking advantage of the opportunity to pivot harder into more casual and more.
Our comfortable product. It is just really terrific product with special technical features that we've got proprietary chassis systems are just very a very our comfort technology is fantastic. We've got foam for comfort we've got a flexible outsole technology is revolutionizing our offering and.
I think that's really resonating with our young consumers. So first of all the product is right and the product is something that is a it is appealing to that younger customer and then we have ramped up our overall spending on marketing and much of the marketing.
We were doing is.
It is really very much around product stories, and telling these product stories and a much of the marketing. We're doing also is Ah is through digital marketing and so we're finding these channels that a we can get positive reactions from this younger consumer base and have had great success of bringing younger customers.
Into into the fold I think in the past that Johnson Murphy has always been a great aspirational brand for successful people and I think we continue to sell dress footwear, and we think that that is more pent up demand than a trend, but it's our casual and our casual athletic product coupled with our apparel.
<unk> offering which has grown as well and that is the younger customer and access point into the brand that are that they have enjoyed.
That's helpful and more broadly how does your marketing budget this year across brands.
Compared to last year.
Yeah. So.
This year over all I know that over the last since pre pandemic really and we're kind of measuring it over that that period of time, our overall marketing budget is up 60% and we have been certainly driving our digital marketing to be able to grow our e-commerce sales, but we have.
Have also embarked on more investment in our overall brand marketing not just for Johnston <unk> Murphy brand, but also for our retail brands I think that as you think about journeys and schuh as a brand.
In the past.
We have opened retail stores and that's been a lot of our marketing to create presence for the customer, but we do know that journeys and schuh are the destination for fashion footwear for our teens and no matter what's popular no matter what's in fashion, we are we validate their choices for fast.
And so it's really appropriate as we as we think about them about our marketing efforts to also invest in brand marketing for our retail concepts.
Got it Super helpful. Thank you.
The next question is a follow up for Mitch Cummins of Seaport Research. Please proceed with your question.
Yeah. Thanks for taking my follow up maybe talked about better access at Schuh I was hoping you could just elaborate on that does that mean.
Are you you're now getting access to brands, who didn't have access to before or is it just better allocations of existing brands and then also you know I.
The shoe business on the sales side continues to run up double digits versus pre pandemic and I'm just curious to know how much of that is.
Just the strength of that marketplace versus you know share gains that you're seeing and if it's share gains if you could talk a little about the sugar in too.
Yeah.
Sure. So schuh is a key player in the retail space at a top 10 footwear retailer the.
The business has performed so well in the pandemic, we have advanced digital capabilities, which helped a lot when stores were closed we were almost able to replace our closed store sales with our digital sales.
Was that she was such a solid performer, but then when stores are opening and closing, which they did much more frequently in the U K than they did in the U S. Our team at <unk> executed quite well. The market is as you have indicated has been hit hard by Covid and the retail landscape has really changed pretty profoundly there'd been loss.
The administration's lots of retail square footage that has closed and so you know when I talk about better access at schuh really talking for the most part about better access within the brands that we currently sell we are also introducing some new brands, but it is moving up.
Tiers within the brands that we sell because of that strong performance.
We've invested a lot in our purpose pillars, and our marketing efforts and in driving digital and that has and really speaking to our team consumer and that messaging has resonated with our with our brands they've seen how we can connect with that customer they like our shoe club program.
That that allows us to learn even more about our customer and so it is increased.
Increased access and moving up tiers. Many brands took the opportunity during the pandemic to tighten up distribution to eliminate tertiary distribution and so we are benefiting quite well from the fact that theres less product out there in the marketplace and that I'm not only.
Do we still have access to to what we had access to before but our access is gaining.
Okay. Thanks again good luck.
Thanks match alright. Thanks.
There are no further questions at this time I'd like to turn the floor back to maybe von for closing comments.
Thank you for joining us today have a great Memorial day weekend, and we look forward to speaking with you on our next call.
This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation.
Yeah.
Okay.
Okay.
Yes.