Q3 2022 Yeti Holdings Inc Earnings Call
Good morning, and welcome to the Yeti Holdings' third quarter 2022 earnings Conference call.
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I would now like to turn the conference over to Tom Shaw, Vice President of Investor Relations. Please go ahead Sir.
Good morning, and thanks for joining us to discuss Yeti Holdings' third quarter 2022 results.
Before we begin I'd like to remind you that some of the statements that we make today on this call maybe considered forward looking and such forward looking statements are subject to various risks and uncertainties that could cause our actual results to differ materially statements.
For more information please refer to the risk factors detailed in our most recently filed Form 10-Q, and the form 8-K filed with the SEC today.
We undertake no obligation to revise or update any forward looking statements made today as a result of new information future events or otherwise except as required by law.
During our call today, we'll be discussing certain non-GAAP measures pertaining to completed fiscal periods.
Reconciliations of these non-GAAP measures to their most directly comparable GAAP measures are included in this mornings press release as well as in the supplemental reconciliation both of which are available in the Investor Relations section of our website at <unk> Dot com.
We use non-GAAP measures as a lead to some of our financial discussions as we believe more accurately represent the true operational performance and underlying results of our business.
Today's call will be led by Matt <unk>, President and CEO and Mike Mcmillin interim CFO .
Following our prepared remarks, we'll open the call for your questions.
Now I'd like to turn the call over to Matt.
Thanks, Tom and good morning.
To start the call today, I would like to focus on excellent execution during the quarter and outline how we are positioned to grow over the important Q4 holiday period.
I'll then give some color on each of our four strategic growth priorities. There remains central to our continued success in 2022 and beyond.
Looking at the third quarter Yeti posted a 20% sales increase.
Underscoring the ongoing strength of the brand as well as the unique power and importance of our omni channel approach.
Felt very balanced sell in and sell through at wholesale inclusive of some earlier than planned shipments to support inventory at retail ahead of the holidays.
Our direct to consumer business was highlighted by strong customer retention and acquisition across our DTC channel.
We saw excellent international contribution from what is still a relatively young part of our business.
As we look forward our current view of the second half and full year revenue remains consistent and intact from our prior outlook.
I've seen throughout the year.
Gross and operating margins remained strong even with significant headwinds, partially offset by ongoing expense discipline.
Importantly, we are increasingly optimistic on gross margin tailwind is building in 2023.
We expect this will help support margin expansion and investment in future growth.
As Mike will cover we made good progress on the inventory management front as we balanced order flow against lowering transit times to drive working capital efficiency going into next year.
As we head into the final stretch of the year and plans for the holiday season, we recognize a heightened level of uncertainty persists across the market.
As consumers make purchase decisions in this environment, we will continue doing what we do best stoking, the brand and delivering product innovation.
Our goal remains focused on winning this season's gifting occasions, we have a great lineup of product and brand activities. We're deploying towards these efforts.
The innovation foundation for the quarter has already been laid capping one of our most expansive innovation years for Yeti included are the completion of our full channel rollout of our two flagship soft coolers extensions of the successful Camino tote.
Our two newest wheeled coolers. The recent debut our new straw lid Rambler drink Ware and this week's introduction of Yeti first lightweight bottle younger.
We will show these products through our unique and diverse marketing channels to engage both new and existing customers throughout the quarter and into 2023.
This includes expanding the reach of our brands through our fall Yeti dispatch <unk> dropping in homes next week special finds in our seasonal gear garage during black Friday week, and activating our holiday brand campaign use your guess.
Our overarching holiday message underscores the value versatility and desirability of yeti products now.
Now to our strategic growth priorities.
Continuing to expand our brand and audiences, while also connecting with our customers remains central to our growth agenda.
We are focused on cultivating deep engagement opportunities across our existing customer base as we see untapped opportunity for the discovery of our product assortment and our customization capabilities.
These efforts are magnified when we target Newark consumer communities as we establish awareness and consideration.
This has been the essence of our breadth and depth strategy, which we brought to life and distinctly yeti ways during the third quarter.
Starting with our social media, we expanded our popular packed social series of how to videos that inform and educate customers on the functionality of our products.
The campaign spotlights, the broad range of our offering including our comino totes, a roadie hard coolers and our crossroads Duffels and provides tangible examples of their versatility for a variety of activities and adventures.
The brand also showed up big in college football at the matchup between the Alabama Crimson tide, and the Texas Longhorns showing another great example of how yeti can seamlessly integrate brand and product in a real way.
It was anchored by our new roadie wheeled coolers.
<unk> is the perfect tailgate companion.
We invited one of our ambassadors, Matt Tedman, the founder of meat church to smoke a mix of Texas, and Alabama barbecue to share with fans in a college Gameday group.
Finally, we spotlighted, our collegiate customization business to drive engagement across our digital channels.
Perhaps most importantly, and in a return to normal this campaign show the ongoing power of Yeti products as we continue gathering with our friends and family at events that were disrupted throughout the pandemic.
I want to highlight what an incredible quarter. It was for some of our newer yeti ambassadors.
Australian Surfers, Stephanie Gill more one or eight Ws Ell world title in Southern California.
She stands alone as the most decorated female athlete and professional surfing.
Another Aussie he are clear to me, one or sixth consecutive world Bittersweet title at the Crossfit games in Wisconsin, becoming the first person to claim that many titles.
Finally, we were thrilled to add Nora best can say us as the Yeti first female skate ambassador.
I want to recognize our major league soccer partner Austin FC who in their second season made the MLS Western Conference finals.
As the official Jersey sponsor of Austin FC Yeah. He received exposure on national broadcast on ESPN and ABC over three consecutive weekends, culminating in the Western conference finals on October 30th.
As we continue to broaden our 13th passion based active communities, we will foster deep and broad relationships, which is the unique power behind how we build and expand this brand.
On the product side.
Our third quarter results are highlighted by innovation strong inventory flow and demand dynamics across our cooler business driving the overall see any category up 25% for the period.
Our in stocks continue to improve across our core tundra hard coolers, which were particularly depleted in the wholesale channel last year.
Our latest soft coolers the M 30, tote and the M 20, backpack continued resonate with customers and have just recently become fully assorted in the wholesale channel.
The new wrote $48 60 wheeled hard coolers.
<unk> strong early reviews from both the trade and consumer full distribution is still ramping.
All in all we are in the best product position since before the pandemic with a deep assortment of both existing and new innovation.
We believe this well positions the brand to not only capture holiday demand, but to also drive growth and expansion into 2020 three.
Our limited expansion yeti bags and wholesale continued in the quarter as we debuted our product across nearly 100 doors since the summer.
Early results are positive and we will continue to look at strategically increasing doors for the balance of the year with additional opportunities building into 2023.
Our drink more business grew 17% during the quarter with strong trends continuing across our bottles business and our travel mugs.
Our new innovation build upon this momentum starting with the new Rambler 25 ounce and 35 ounce straw lid mugs that were launched in DTC in late October .
And just this week yet he added a new non insulated product toward drink our business with the debut of our first wider weight yonder bottle.
Over the years, we've received feedback from our ambassadors and customers that we can matter more than thermal performance when exploring deep in the wild.
We have worked hard to develop a lineup drink where it would be both lighter than our core offerings, while retaining yeti superior durability and performance qualities to truly disrupt the marketplace.
Ultimately the team delivered a highly durable product punctuated with great carry and drinking experience.
Launched in two sizes and for colors younger creates an additional way for yeti to be part of daily life and as we move into 2023 customers will be able to customize their bottles, but full color printing options available on yeti dot com.
Our channel strategy is designed to effectively match the customer with a great experience when and where they choose to find our brand.
That's the objective of a true omnichannel approach and we're seeing this dynamic play out now more than ever.
As expected as we rebalanced inventory across our channels wholesale growth outpaced DTC growth for the second straight quarter and drove our first $200 million quarter for the channel.
Excellent sell through trends during the period supported by much healthier in stock positions relative to last year.
As we have seen historically our brand performs best in this channel when we were in stock and our product is merchandize well.
We continue to work closely with our key wholesale partners to optimize delivery and the customer experience.
During our Q2 call.
We indicated that growth in our DTC channel would be driven by a strong recovery in our Amazon business Amazon faced a similarly limited inventory position as wholesale last year.
We also saw strong ongoing momentum within corporate sales and yeti owned stores.
As we think about measuring the reach of DTC. We are increasingly looking at total acquisition and retention trends across the direct consumer channel.
A holistic look across our e-commerce, Amazon and Yeti owned stores showed healthy acquisition growth compared to last year.
This dynamic is consistent with the rebalancing of demand, we're seeing across our omnichannel, leading to 20% overall top line growth.
We remain pleased with the level of retention, we are seeing across DTC, particularly yeti dot com as well as the underlying quality of those transactions.
As we head into 2020 three with a more normalized inventory position, we're taking a fresh look at the roles and scope of each part of our omni channel to ensure that we are amplifying and differentiating to drive accelerated growth for the long term.
Looking at a few of the details across DTC.
Amazon's recovery was demand driven and anticipated given the inventory normalization following last year's yeti inventory allocation decisions we.
We will continue to balance a strengthened fulfilled by Amazon position and supplement with fulfilled by merchant to help drive improved year over year execution throughout the holidays.
Strong demand in corporate sales continues as the brand resonates across a wide range of accounts, including B to B collegiate and Hospitality Inc.
Increased customization capacity should help service demand over the holidays and into 2023.
Yeah. He owned stores continue drive our pinnacle yeti experience with a heightened focus on localization merchandising and service. We opened our 12 locations South Lake, Texas earlier, this quarter and will add one additional destination. Later this month located just south of Los Angeles and Elsa good enough.
We continue to expect an accelerated pace of yeti store openings starting in 2023 as these become increasingly valued for brand exposure product consideration and purchase.
Taking the Yeti story globally remains one of our biggest opportunities and we continue to make excellent progress in the third quarter. Despite unabated tensions in the global political and economic environment our.
Our international sales grew 60%, representing our highest quarterly growth in the past year and realized a yeti high 13% sales mix.
Growth was once again, well balanced across our three primary regions.
Performance in Canada echoed many of the channel trends experienced in the U S with strong wholesale performance, coupled with robust DTC growth despite relatively softer ecommerce trends.
We continue to make progress with several key wholesale accounts, while also investing in merchandising initiatives as in stocks improve.
On the DTC side growth was supported by the launch of fulfilled by merchant on Amazon to drive greater depth and breadth of assortment to local customers.
Australia's performance remains outstanding continuing to exceed expectations with balanced strength across channels are local father's day campaign was particularly successful building up to the early September holiday, including our largest online day to date for the country.
In addition, we launched updated versions of our E Commerce sites in both Australia and New Zealand.
As we look at Europe , I was fortunate to spend some time in several markets in the U K and Europe during the quarter seeing and hearing firsthand how the brand is making a strong impression with customers across their active lifestyle pursuits.
While we're being mindful of the clear pressures across the region. We are delivering on our near term financial expectations, but the actions needed to build a lasting brand foundation.
This effort included very successful consumer focused participation and brand building in our most extensive series of local events to date across the U K.
Additionally, we continue to add select wholesale doors across the U K and European region, surpassing 800 total locations during the period with nearly half of this year's openings in our focused markets of the UK and Germany.
We have a tremendous opportunity to build a sizable business across Europe .
And we will continue to utilize and localize our playbook to drive the brand and future global locations.
Finally, I want to express my thanks to our recently departed CFO Paul Carbone. It Paul is an incredible partner of mine, helping bring this company public and navigate many dynamic environments in the past four years I'm excited for him as he returns to Boston and is able to spend more time with his family.
As we continue our active search for our next CFO , we're incredibly fortunate to have a seasoned capable and strong leader and Mike Mcmillan as interim CFO .
Mike has been a key partner to me, leading our finance team for nearly seven years and I'm excited to have him step into the role.
In closing, it's important to take a step back in our press upon where we stand today.
Growing top line, 20% in Q3, and 19% year to date in this environment is a testament to both the hard work and execution of our team and the unwavering passion for the brand from our customers.
Consumers are still discovering the breadth and depth of our product lineup theyre, giving us permission to bring more high quality offerings to market to meet their needs and are waiting for a brand to reach them across global channels.
Profitability remains strong, but it's been challenged this year by market driven headwinds, but we do see many of these turning to tailwind as we move towards 2023.
As we work through the near term noise, our focus on driving strong top line and strong margins, while investing in growth to build upon our momentum and finally, we are resolute and maintaining a healthy balance sheet, which we see as an asset that creates flexibility.
And when it strengthens as we worked down the inventory pressures driven by supply chain costs.
As we think through the working capital opportunity in the near term. We believe the business is set up once again for strong cash flow in 2023.
And with that I will now pass the call over to Mike.
Thanks, Matt I'll begin with a detailed review of the third quarter, followed by our outlook for the year.
We will then open the call for your questions.
Third quarter sales increased 20% to $433 6 million compared to $362 6 million in the prior year period.
This growth came in above our expectations for the period and was modestly ahead of the 18% growth achieved during the first half of the year.
Approximately two points of sales upside came from increased orders in the wholesale channel given both strong sell through and our partners efforts to reach more optimal inventory levels earlier ahead of the holiday season.
From a channel perspective wholesale sales increased 25% to $206 2 million compared to $165 5 million last year.
Our wholesale performance was driven by strong results in coolers and equipment, primarily given improved inventory positioning in the channel as well as ongoing demand for both soft and hard coolers.
Bags also contributed to growth as a larger portfolio of products continues to be introduced to consumers through the channel.
Direct to consumer sales grew 15% to $227 4 million compared to $197 1 million in the same period last year.
Direct to consumer performance included a healthy return to growth and our Amazon business and was supported by strength in the drink or category.
Our corporate sales business also continued to perform well posting solid growth on top of strong performance in the year ago period.
By category coolers, and equipment sales increased 25% to $185 7 million compared to $149 million during the same period last year.
Soft coolers remains a standout including robust omni channel demand for our new copper in 'twenty backpack and M 30 tote offerings as.
As well as solid performance across our flip and day-trip product lines.
Inventory of core hard coolers continued to get healthier across our distribution network supporting the strong sell through that we are seeing.
This category is also benefiting from the recent launches of our two roadie wheeled coolers, which continued to expand across wholesale in the current quarter.
Growth in our bags business was supported by the new Panga color way and ongoing traction across our crossroads line.
Okay.
Drink, where sales increased 17% to $239 million compared to $205 million last year.
As Matt highlighted our momentum was sustained in bottles travel mugs and the straw cub.
We also saw growth contributions from our low ball, where we are retiring our current offering to make way for future product updates and jugs, where we have expanded our color and customization options. This year.
As we have consistently seen the customer's ability to customize their yeti products remains an important driver and differentiator for the brand.
Internationally sales grew 60% to $56 5 million compared to $35 2 million in the prior year quarter.
Representing approximately 13% of total sales and a new high for Yeti.
For the period, we experienced strong balanced growth across Canada, Australia and Europe .
Gross profit increased 7% to $222 4 million or 51, 3% of sales compared to $207 million or 57, 1% of sales in the same period last year.
As we have seen in recent quarters the year over year contraction was primarily driven by a 490 basis point impact from higher inbound freight.
Additional headwinds included 150 basis points from higher product costs set.
70 basis points from unfavorable foreign currency exchange rates.
20 basis points from unfavorable channel and product mix and.
And 20 basis points from all other impacts.
These headwinds were partially offset by 170 basis points from pricing actions.
Adjusted SG&A expenses for the quarter increased 12% to $149 1 million or 34, 4% of sales compared to $132 8 million or 36, 6% of sales in the same period last year.
Non variable expenses decreased 360 basis points as a percent of sales primarily driven by strong top line growth and disciplined spending.
Variable expenses increased 140 basis points as a percent of sales, primarily reflecting higher distribution and logistics costs as well as higher Amazon marketplace fees.
Adjusted operating income decreased 1% to $73 3 million or 16, 9% of sales.
Impaired to $74 2 million or 25% of sales during the same period last year.
Our effective tax rate was 23, 7% during the quarter compared to 25% in last year's third quarter with a higher rate, reflecting a discrete income tax benefit in the prior year period.
Adjusted net income decreased 6% to $54 7 million or 63 cents per diluted share compared to $58 million or 65 cents per diluted share in the prior year period.
Turning to our balance sheet, we ended the third quarter with $77 8 million in cash compared to $259 3 million in the year ago period seven.
Similar to prior quarters, the lower cash position, primarily reflects the completion of the share repurchase during the first quarter as well as ongoing investments in working capital.
Inventory increased 65% to $439 4 million compared to 266 million during the same quarter last year and down approximately $50 million sequentially.
Excluding the impact of capitalized freight inventory grew approximately 45% year over year to $330 million.
Inclusive of the mix of our inventory shifting to coolers <unk> equipment units from drink, where total inventory units grew 17% across these two main product categories.
Total debt, excluding unamortized deferred financing fees and finance leases was $95 6 million compared to $118 1 million at the end of last year's third quarter during.
During the quarter, we made principal payments of $5 6 million.
Now turning to our fiscal 2022 outlook.
We now expect full year sales to increase approximately 16% compared to fiscal 2021.
This level is at the midpoint of our prior outlook and normalize as some of the timing dynamics between the third and fourth quarters.
For the full year, we continue to expect coolers and equipment growth to outpace drink ware.
While channel growth to be balanced between DTC and wholesale.
With gross margins, we now expect the full year rate to be approximately 52, 5% also at the midpoint of the prior outlook range of 52% to 53%.
Looking at margin components higher inbound freight is expected to impact gross margin by approximately 500 basis points driving the majority of the overall year over year decline.
On a positive note ocean rates across our primary shipping lanes continued to decline sharply from peak levels, which is expected to be a source of margin recovery moving into 2020 three.
The extent and timing of this recovery will be dependent on working through the current higher cost inventory on the balance sheet and the levels of anticipated lower cost inventory receipts.
Our expectations have improved somewhat for combined input costs and G. S. P duties. This year, where we now see approximately 130 basis points of headwind.
Other margin impacts inclusive of foreign currency exchange rates are now expected to be about an 80 basis point drag largely reflecting the adverse impact of the strengthening U S dollar on international sales.
Partially offsetting these headwinds we see our pricing action this year, adding approximately 180 basis points a level consistent with what we have seen the prior two quarters.
With these gross margin pressures, we have remained disciplined with our adjusted SG&A spending throughout the year, though still.
Back to in the year with low double digit growth.
Led by the continuation of higher distribution and logistics costs and the impact of Amazon marketplace fees, we expect fourth quarter variable SG&A expenses to grow faster than sales.
Our larger non variable expense bucket is planned to grow below the rate of sales in the fourth quarter as we continue to thoughtfully prioritize expenses.
Overall, we expect to achieve an adjusted operating margin of approximately 17% for the year.
This compares to our prior range of between 17% and 17, 5% and incorporates our updated views of ongoing supply chain pressures greater FX headwinds and channel mix shift.
Okay.
Below the operating line, we continue to expect full year interest expense of approximately $4 6 million and an effective tax rate of approximately 24, 6%.
Based on full year diluted shares outstanding of approximately $87 3 million. We now expect adjusted earnings per diluted share of approximately $2.36.
Compared to $2 60 in fiscal 2020 one.
For capital expenditures, we now expect approximately $50 million of spending for the year, which is below our prior outlook of $60 million as we have shifted the timing of certain capacity investments.
I also want to provide an update on the inventory as we indicated last quarter.
We continue to actively monitor and manage our purchase orders to better match demand.
In addition transit times have begun to decline with in transit inventory ticking down sequentially to approximately 28% of our total inventory.
Thus, we now expect year end inventories to be below our prior outlook and modestly below third quarter levels to reiterate the overall composition and quality of our inventory remains in great shape.
Supported by a higher mix of newer or recently constrained products, which like the vast majority of our portfolio carry multiyear shelf lives and are anticipated to have strong sales vitality.
In summary, we executed well in the third quarter, keeping us on track to deliver within the ranges of our previous full year outlook.
In this operating environment, we believe our outlook provides a balanced look at our positioning and strategy heading into the peak holiday season.
Moreover, our confidence looking ahead to 2023 is supported by our ongoing ability to drive sustained demand for the brand.
The increasing signs of released from recent cost pressures and an anticipated return to strong cash flow generation.
I would now like to turn the call back over to the operator to take your questions.
We will now begin the question and answer session to.
To ask a question you May press Star then one on your telephone keypad.
If youre using a speakerphone please pick up your handset before pressing the keys.
If at any time. Your question has been addressed or you would like to withdraw your question. Please press Star then two.
We ask that you please limit yourself to one question and one follow up.
At this time, we will pause momentarily to assemble the roster.
And our first question here will come from Robby <unk> with Bank of America. Please go ahead.
Oh, Hey, good morning, and thanks for taking my question.
Matt I think you know.
The first question is.
Can you talk about you know what what Youre seeing if anything's changed from sort of your commentary last quarter about you know the casual customer.
How are you what are you seeing from the customer heading into holiday here and then I have a follow up.
Good morning, Robbie Thanks for the question you know I think as we progress through the second quarter in the third quarter. What we saw was a really good strength from our customer and as we said on the call I mean with.
20% topline growth a good growth across our channels are really strong performance in wholesale I think our consumer continues to show up and continues to go up.
Recognize our innovation continues to desire the brand and so you know as we look forward into Q4, that's that's kind of the objective is to keep getting products in our channels fully distributed both DTC and wholesale get in front of the customer tell great brand stories, and it's been a recipe for success for us.
For many years and in many Q4s and that's what we're aiming towards so I wouldn't call out any dynamic we've seen change among our among our customer and I think Q3 is a testament to that.
Got you that's helpful and then just to follow up some.
Verification, so the how did drink where do in wholesale in the third quarter. It sounded like coolers and equipment was really strong within wholesale like was drink were positive in the third quarter wholesale.
Yeah, I think the when you saw the the coolers equipment, we called out that was the piece of our business that had the most inventory challenge in 2021 and.
So as we've rebuilt that inventory and then.
And then focused on getting merchandising getting sold through we like how the entire assortment is performing from a consumer perspective, the rebuild of inventory getting the shelves merchandize as we had said at the beginning of the year was going to be disproportionately focused on the coolers and equipment side of the business.
And then just last one the the fulfilled by a merchant on Amazon launch can you just walk us through the timing of that and how significant of a benefit that's been to sales.
Yeah, Robbie we had F P E and F. B M active in the U S and you know last year when there were some challenges getting inventory into the Amazon.
Marketplace, we pivoted to more fulfilled by merchants. So that's that's been part of the run rate of what we've had in the U S where we added it was in Canada.
And I wouldn't I wouldn't call it out but for we think it's another channel for us to access leveraging our inventory and the inventory in our control to address consumer demand. So it's a it's just an evolution of our Canadian Amazon marketplace strategy.
Our next question will come from Peter Benedict with Baird. Please go ahead.
Mr. <unk> your line is live.
Yeah.
Sorry about that was on mute.
Hey, guys.
First question just on the.
The expected flow of.
These easing supply chain pressures over the next several quarters I know as you mentioned kind of depend on sell through and some other factors, but I don't know how you would frame it.
But how it might get Lucky if next year as our.
Revenue growth year that maybe is within your algorithm.
Or how does it look if let's say revenues are flat next year I'm, just trying to better understand the timing of the flow of that under some different scenarios.
Hey, Peter Good morning, and thanks for the question. So you know.
When we get to the end of the year and we give an outlook on our traditional outlook will be able to give more color I would say, though that.
We do expect.
As you know like we've mentioned the container rates are or have come down significantly and we do expect that to be a tailwind as we head into <unk> to FY 'twenty three in terms of the.
The timing of how much and when and which quarter are not going to get into that to specifically now other than to say where we.
We do like what we see in terms of the opportunity there.
As we head into 'twenty three.
Okay.
I'm curious if you could talk a little bit more about maybe what you're seeing on yeti dot com what the trends are there some of the other DTC channels were called out as a.
Strong just curious what's going on at <unk> Dot com and.
And also just around the promotional environment.
Have have kind of stayed above that but that's just what's going on from a promotional perspective in and around your category.
Thanks, Peter and good morning, No I'll hit both of those on the on the DTC business we.
We feel great about where our DTC business is and then you step back up and you're talking about 20% growth in the commentary we made and we said from the very beginning we believe in a strong omnichannel business and if you walk from the 20 down to the strength, we had a wholesale the strength we had in D. T C.
Within the components as we said at the beginning of the year some pieces of our business, we expect it to perform stronger versus others because of operational decisions and inventory availability decisions. We made in 2021 I think wholesale has benefited from that this year, we called out in Q2, we expected Amazon to benefit.
From that in Q3.
Our <unk> business corporate sales business continues to perform very well in our stores performed well I think the thing that was the biggest beneficiary of those operational inventory placement decisions. We made in 'twenty. One was yeti dot com. So the thing that we're seeing on yeti com that.
We really like is that our retention continues to be very strong after two very big acquisition years in that channel in 2020 in 2021 and the reactivation, we're seeing of older cohorts of customers. So yeti dot com, while it is the channel that.
It's performing very strong from a retention perspective, it's probably the channel. The most has the risk of the inventory being redistributed among our among our envelope. So we feel great about how the Omnichannel is performing we feel great about the role Yeti Dotcom plays we think we've rebalanced, our inventory and redistributed our demand to work.
<unk> Saar and as we go into 2023, we would expect D to C to continue to be a strong performer, we expect strong contribution from wholesale and we expect to yeti dot com to be our flagship.
And our next question will come from Randy <unk> with Jefferies. Please go ahead.
Hey, Matt maybe you could give us a little bit of a history lesson on innovation and how that innovation has.
Traditionally been a catalyst for new customer growth and existing customers are.
Like myself to reactivate as you just said because I just bought the new straw.
Rambler and maybe give us maybe some quality quality on a quality qualified basis and quantify it on how that innovation historically around new products product categories and colors has been that catalyst and how you think about that as a catalyst for growth into 2023 and beyond maybe give us a little bit perspective.
Yeah, Thanks, Randy I think our.
Innovations.
Critically important to us and it's been at the heart of it has been at the heart of the evolution of the business, but as you know having been part of the story for a while one of the things. We do is that I think we've done well as we launch innovation and then it performs in the market for up for for quite some time some of our best performing products to.
Today, we launched their original in the 145 in 2018 and the Rambler 20 in 2014.
Excuse me 2008, and 2014, so we like to put great innovation out there, we'd like to Stoke It with great brand and then we'd like to build around it. So if you watch the evolution in our drink or portfolio over the last eight years, we've gone from two skus to an assortment of different of different products from a couple early tumblers.
Two a full assortment of bottles tumblers.
And I think you'll continue to see that and what it allows us to do is both reactivate existing customers, but also reach new customers and then you layer on top of that a strategy around how we use color and we use color both as a way to to reactivate and Reengage. Our most ardent fans and go out and tell stories to new customers and as an app.
Position point I think you've seen it this year as we've evolved our soft coolers brought in our second generation backpack cooler that's been a wonderful product for going in addressing customers, who may not have had the distinct need for the traditional yeti tundra, but a backpack coolers are a wonderful complement for getting out and about as you think about our drink.
<unk> expansion, even as recently as this week with the with our first yonder bottle lightweight bottle. It expands the use cases that expands the audience that we can address it creates another use case environment for our customer and gives us more reasons to be in a consumer's life and I think that philosophy of how we built out its methodical and thoughtful.
With enough innovation, where we're also stoking, our existing portfolio plus plus the new innovation.
Yeah.
Super Helpful. I guess my last question, maybe for Mike You gave us a lot of it kicked off.
A number of gross margin headwinds and you kicked off the our the pricing that was beneficial to gross margin.
Maybe just dig a little deeper and again, we don't have to quantify it but just really talk to it.
As we kind of think about 2023 and beyond just maybe give us some perspective on how we should be thinking a little bit more on on that freight cost side of things things outside of it where we know the costs are coming down when those start to come through our product costs are we done with those as being a <unk>.
Headwind going forward FX, we can we can skip a channel it seems like it might be a beneficial.
It could be in 2023, and then maybe give us some perspective, maybe not on pricing for next year, just give us that perspective would be helpful. Just as we think through a high level of how the gross margin can kind of.
It looks like it's going to get better next year, but just give us some perspective on those different buckets. So we can think through them if not quantified, but qualify them into next year and thinking through them for the buy side sell side. Thanks guys.
Yeah, Randy Thanks. Thank you for the question. So I mean, you you listed them I I'd say you know obviously inbound has been the major driver of the decline we've seen this year, but with the significant rate drop in rates that we've seen we do it like we say, we do expect that to be a tailwind as we go into next year.
How much and when I think we'll be able to give a lot more color when we get to our Q4 earnings call.
Cogs.
Also an impact this year.
As you can see from the color we gave from last quarter to this quarter does have gotten a little bit better so things sort of stabilize there where they go from here I think is.
We'll need to sort through and again, we'll give a little more color at year end.
FX has been the one that that has seems to have gotten a little bit worse quarter over quarter.
But to your point, where that goes I think is is obviously to be determined and.
Channel mix not didn't see much of an impact this year for the full year, just given that wholesale and DTC are growing pretty consistently but as we've seen in prior years and as we've messaged about yeah.
About the future our long term growth.
Goal is to grow D to C faster than wholesale and we would expect to see a margin benefit as that continues to happen and for the pricing benefit I'll turn it over to Bob Yeah, Randy on the on the pricing. We don't we don't use as you know pricing is a lever we very.
Very sparingly very sparingly use that we like where our products are priced we like the consistency of our pricing we think that's a good consumer experience.
As you are it's just some of the questions earlier around the promotional environment. We it's a highly promotional environment right now yeti is retained being.
Above that as someone mentioned earlier and consistent with ways, we've priced and we promoted before.
We're using this environment right now to do is to drive some transition of some products to bring in new innovation. It has the double benefit of some of the inventory. We carry today is at a higher a higher level because of the supply chain cost than some of the innovation that we have coming in so we're using this sort of a unique point in time to leverage our traditional approach to product train.
<unk> made.
Maybe accelerate a couple of things and get some stuff into the market as we go into 2023.
And our next question here will come from Sharon Zackfia with William Blair. Please go ahead.
Hi, Good morning, sorry for my voice and data.
You.
I guess I'm curious.
Definitely.
On Wall Street that Yeti has benefited from a pull forward in demand.
<unk> been doing well all year on the topline and that as you look into kind of 'twenty three.
What are your indicators on whether you can kind of call to that long term how.
In our golf for 10% to 15% revenue growth.
And I guess secondarily and my follow up would be on the Randy.
Brand awareness.
Hey that plateau.
Back in 2021.
Any commentary on how you think.
Effectiveness of marketing.
And what you think led to kind of that part time.
Good morning, Sharon.
When it comes to that that the thesis that you mentioned I would say, it's a little bit of a head scratcher to us because we've been a consistent grower year after year for for a number of years within well within the ranges that you were talking about and above.
And we talk through the pandemic moment in time, where we grew through that disruption we were growing at similar rates pre pandemic on the other side of it we've had a we've had a great year through the first three quarters. This year. So as we look forward and you look at the drivers of our growth the continued expansion of our <unk>.
Portfolios, both in drink wear and coolers and equipment.
Continued growth that we're seeing in our in our U S business, which is our most established business. The outsized growth, we're seeing globally, even amidst some markets around the globe that are that are significantly disrupted right now.
And the relatively untapped opportunity there so when we look across our growth algorithm on our growth vectors.
We believe as intact as it was back in 2018, when we first talked about talked publicly about where are we going to take this business and.
And over the last four years I think we've shown that that formula works expand the product portfolio brand the reach the brand expand the global in nature and drive a strong digital business and and that really has evolved to a strong omnichannel business. So we feel we feel good about about where this business is where it's going and what the opportunities in front of it.
And frankly, we've gone through a number of different market backdrops and environments and we found ways to be successful in each one of those challenges.
That when.
When you think about the brand awareness.
Need to bring awareness that you're referring to.
Put that one data point out there, we obviously look at a lot of different data points, including slices of unaided awareness slices of aided awareness. We look at the absolute performance of the business. We look at owner studies and brand studies that one data point for US is interesting the only thing that we can sort of pin that.
<unk> in unaided awareness, because it's sort of nonsense scope that the business has grown geographically we've had the strength. We've had that we've reached new consumers that that would step down as it during that 'twenty and 2021 period when the world is a little more disrupted than people were in front of screens at a higher frequency and rate is that maybe there was a top.
Mind awareness change so are we.
We look at it is interesting we look across the rest of our data points and continue to see the really positive signals for where the where the business is brand is where the business and brand are going and it ties back to the growth algorithm and the growth thesis.
Okay. Thank you.
And our next question will come from Joe <unk> with Raymond James. Please go ahead. Thanks.
Hey, guys. Good morning, I guess, the first question from Matt you talked about.
Throughout this call and improved customer acquisition trends in the quarter, you talked about the improvements at Amazon marketplace, and maybe I missed it I apologize, but was there anything specific that you think drove those improvements in the quarter.
Hi, Joe nothing that we would point to specifically I would say it's been a few things that we've done throughout history is as we sell.
Tell great brand stories, and bring brand campaigns as we launch new products as awareness of new product and innovation continues.
As people.
People become aware of where they can actually access that product or learn about it we tend to see some some some changes in an acquisition I would say the Amazon we called out that it was demand driven growth.
That's a channel where we own the inventory we don't recognize the sale until it sells through so it's pure demand driven growth and the ability to have product out in front of consumers where consumers want to shop is as important as ever and I think that's one of the powers of this brand is the balance of our omnichannel the strength and importance of our wholesale partnerships the strength in <unk>.
<unk> of the reach of the Amazon marketplace.
Power of Yeti Dot com, the power of having our own yeti stores, and then complemented with the corporate sales and B to B business. So I think that is I think that's one of the strengths of yeti and what drives the acquisition and I think ultimately drives retention.
Got it and maybe a follow up on market share have you seen any indication that consumers are trading down.
Other cooler or drink ware.
No nothing that would indicate trading down.
Thank you you look at our numbers and you look at the strength and you look at the commentary we had around around sell through that.
It supports that supports that strength.
I think consumers I think consumers discerning I think when you when you.
Have a brand that has a desire behind it.
Price points become become achievable when you think about a cop at 30 or $35 and a cooler at 250 or $300 there their premium in their category, but the product backs it up and they're achievable, they're achievable price points and that's why as we go into these holiday seasons, why we liked the giftable nature of yet in why we back that up with.
Brand and marketing.
And our next question will come from Brian Harper with Morgan Stanley . Please go ahead.
Yeah. Thanks, good morning, guys.
Matt you had made a comment about it.
Something to the effect of taking a fresh look at some of the channels I think in in 2023, what was that kind of referring to is that about where you put inventory is about how you promote certain channels or what were you kind of thinking there.
Hi, Brian Great Great question, I would say this.
Last year and this year, we're a little interesting from an omnichannel perspective for us because in 2021, and an inventory constrained environment with high demand, we had to make decisions on how.
Distributed we were gonna be with our inventory versus how concentrated to support the consumer demand as we came into this year in a better inventory position and we believe we are and we will exit this year at a more balanced distributed and available inventory across our omnichannel. What it allows us to do as we go into 2023 is think about.
The importance and role of each of each channel and each one has it has a role to play we are continuing to evolve.
The acquisition and retention around Yeti Dot com, we're continuing to look at making sure that we have the right assortment available on the Amazon marketplace.
In wholesale we continue to focus with our incredible wholesale partners on merchandising and assortment planning and making sure that yeti shows up in the way they would want in the way the way we would want so I wouldn't call it out as a radical changes in our philosophy. It's more we're now back into a position where we have full strength.
And we can then apply.
Our marketing our merchandising our brand building on top of it I think the one call out. We said was the continued rollout of yeti owned stores.
Been a wonderful wonderful run to date, we have we'll have 13 stores by the end of this year Theyre great brand beacons, they changed the assortment that a consumer considers so they they work the entire funnel from consideration all the way through to purchase and we think it also benefits our omnichannel.
Okay, Thanks, and maybe to that point just a question on Capex.
There is some of that is just timing where these capacity investments will shift from this year into next year and then you know or are you going to put more capex towards stores, because if youre going to accelerate that as we think about next year and beyond.
Yeah, Hey, Brian So in terms of your first question.
Yes, it is purely timing I mean, as we looked at what our needs were and we refined what we needed to spend this year to meet to meet demand.
<unk> versus next year, we just shifted the timing to it to next year. So.
So yes, and then the second question on stores it.
You know it is a piece of our Capex today is not the biggest piece of it the biggest pieces around product and capacity and technology.
But you know obviously as the number of increases next year that will go up but I think well.
We'll still manage within a relatively consistent envelope of Capex. Then you may see stores go up a little bit, but others go down as we feel like we have you know we're at capacity levels that we have the technology projects that we need so but don't really see a huge spike in the overall dollar going forward.
And our next question will come from John Kernan with Cowen. Please go ahead.
Good morning, Matt and Mike Thanks for taking my question.
So Mike can you talk to the working capital opportunity and how can how this can be balanced with growth and also margin expansion next year do you think youre going to hold structurally higher levels of inventory going forward. It.
<unk> can improve here back to pre pre COVID-19 levels.
Yeah, Hey, John Thanks.
Thanks for the question, so here's what I'd say.
So first we we were happy with our ability to manage inventory in Q3 versus Q2 with its stepping down about $50 million.
We do think that we will continue to come down in Q4.
And as we look.
Into 2023, we think inventory can be a meaningful source of cash for us and I think that the big opportunity is is transit times come down I think you'll see that portion of our inventory come down.
Yeah in a material way, so and I think that'll help drive some some free cash flow.
I think the second thing I'd call out on working capital and that's really been the impact this year.
Is is our payables balance so as.
As we looked at our purchases and what we needed to place this year and we just.
We refine that that assumption around payables and that's and that's it.
And that's really what's what's kind.
Kind of led to the lower free cash flow number that we've seen this year, but we also think that that could be a meaningful source of cash next year as we start to as we sort to start to buy into to more inventory not only is there going to be a P&L benefit for us, but also our free cash flow benefit.
Got it thanks, and then Matt you talked to accelerated store openings can you.
This part of the DTC efforts rank in growth opportunities and if this is changing in your mind.
What the right footprint is for the total store base.
Yeah. Thanks, Thanks, John a couple of things, it's still it's still 13 stores and it's still a relatively.
A small piece of our DTC and small piece of our overall.
But as we've talked about in the past our stores are productive and they're accretive to the business and that's the focus is we want productive at accretive stores, which is what drives the pacing of how many how fast.
As we think about what we talked about.
Pre 2019, we talked about four to six.
Stores a year.
This year, we will round out our 13th store getting back we're building out the capabilities and the team and the pace and the support to be able to get back on that pace and maybe look at some some acceleration on that but at the end of the day the focus in our D to C business is really the buildup and strengthen of our of our ecommerce and our dot coms.
And that's really that investment were making and continue to make in our advanced analytics.
To understand consumer behaviors to understand buying behaviors and that's that's where I would say the disproportionate focus among our DTC, we make sure we optimize our Amazon marketplace. We've got a heavy focus on our corporate sales.
<unk> opportunity as we continue to see that domestically and globally as a great way to introduce the brand, but the the key focuses on is on our dot Coms, and then really ramping ramping to store contribution of store connectivity to the overall digital DTC piece.
And our next question will come from Brooke Roach with Goldman Sachs. Please go ahead.
Hi, This is Evan on for Brooks, Thanks for taking our question.
I was just wondering if you could dive a little deeper into wholesale.
Wholesale trends youre seeing so in versus sell through and then if you've had any conversations with your partners. Maybe you could touch on spring Spring order book I'll, let them today.
Thanks, Evan we are I think we reiterate what we said on the call and in the in the release, which is we saw strong <unk>.
Sell in coupled with strong sell through which was a great demand in our wholesale partners and that's it's a testament to how our product shows up its a testament to our partnerships is a testament to the brand and the desirability of it and that's really what we're focusing on as we go into Q4 and get into this important holiday season. So.
That continues to be an important channel for us and it continues to be a channel that.
Those partnerships get deeper and more rich and more productive.
You know as we think about order books, it's not really something we talk kind of forward order book a yeti. It is an always on and always on brand and always on the floor. So we have constant conversations with our partners about.
What the next month, what the next quarter, what the next year looks like I think we will have a more refined view as we wrap through this important holiday season, and as Mike said get our outlook to 2023 and talk more fully about that but.
I will say, we are deep into the planning process as we present, our innovation roadmap as we present, our supply availability roadmap to our wholesale partners.
Start to think forward to 2023.
And our next question will come from Tommy Oh, Gosh, a wallet with credit Suisse. Please go ahead.
Hi, guys good morning.
Good morning.
You talk a little bit about marketing and how the marketing strategy might be changing.
Changing or evolving given that inventory now is in a.
But if a better place, but at the same time.
Some of what you said earlier about the value of a 30 dollar product as a gift.
We've seen some other companies with similar really superior products kind of focusing a little bit more on that value message as opposed to where premium message I'm. Just curious if you're making any similar sorts of changes given the environment, we might be going into.
Thanks for the question, it's a great. It's a great point and a great callout I'd say one of the things that we've always focused on is the balance between.
Brand marketing product marketing.
<unk> and then all the way down the funnel to conversion or purchase.
Our.
Head of marketing, our Chief commercial officer spend a lot of time balancing those dollars between.
Brand and performance and Theres, a really I think you'll see that play out in the fourth quarter.
Really nice intersection between that if you look at our holiday campaign to the point on value. Our holiday campaigns are all based around use your gifts and the versatility of our products and that we really want people to get out and put.
Put the products to the test and put them to the test in.
Active outdoor.
Pursuits, and so that you'll see that theme play through all the way down to ultimately the more direct performance marketing more direct conversion, but building into that the value is really wrapped up in the versatility the quality the performance of the product and versus value being a price driven value tool.
Yeah.
Okay.
Thank you.
And this concludes our question and answer session I'd like to turn the call back over to Matt Ryan just for any closing remarks.
Thanks, everyone for the time this morning, and look forward to speaking with you as we wrap up the fourth quarter and and look towards 2023.
Yeah.
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect your lines.