Fluent Inc. Q1 2023 Earnings Call
Good day and thank you for standing by and welcome to the Fluent Inc. first quarter 2023 earnings conference call. At this time all participants are on a listen only mode. Later on we will have a Q&A session.
Please be advised that today's conference is being recorded. I would now like to introduce your host for today's call, Dan Barsky. Please go ahead.
Good afternoon and welcome. Thank you for joining us to discuss our first quarter 2023 earnings results.
With me today are Fluent CEO Don Patrick, Interim CFO Ryan Purpitt, and Chief Strategy Officer Ryan Schoke.
Our call today will begin with comments from Don and Ryan Perfect, followed by a question and answer session.
I would like to remind you that this call is being webcast live and recorded. A replay of the event will be available following the call on our website. To access the webcast, please visit our investor relations page on our website www.fluenco.com.
Before we begin, I would like to advise listeners that certain information discussed by management during this conference call will contain certain forward-looking statements covered under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995.
Any forward-looking statements made during this call speak only as of the day hereof
Actual results could differ materially from those stated or implied by our forward-looking statements through the risks and uncertainties associated with the company's business.
These statements may be identified by words such as expects, plans, projects, could, will, estimate, and other words of similar meaning.
The company undertakes no obligation to update the information provided on this call.
For a discussion of the risks and uncertainty associated with Fluent's business, we encourage you to review the company's filings with the Securities and Exchange Commission, including the company's most recent annual report on form 10K and quarterly reports on form 10Q.
During this call, we will also present certain non-GAAP financial information related to media margin, adjusted EVA and adjusted net income.
Management evaluates the financial performance of our business on a variety of indicators, including these non-gap metrics.
The definition of these metrics and reconciliation to the most directly comparable GATT financial measures are provided in the earnings press release issued earlier today.
With that, I'm pleased to introduce Fluent CEO , Don Patrick.
Thank you Dan and good afternoon.
Thank you all for joining our call today.
I'm here together with Ryan Scholke, our chief strategy officer, Chairman of the board and company founder.
Our foundational commitment to enhance the quality of consumer engagement within our performance marketplace is an investment we believe is unequivocally worth making and this reality is indeed reflected in our Q1 results. But we will remain committed that this is a strategic course required for sustainable revenue growth. Concurrently, the infrastructure will presently lay in place, will yield increased profitability along with margin expansion in future quarters.
The thinkly stated higher quality content strengthens the connectivity in client partnerships. It's also worth a premium price in the marketplace.
And we remain steadfast that as we crystallize our strategies, is our focused execution in the marketplace that will enhance fluent brand equity, both with consumers and our clients.
while creating greater shareholder value. We continue to accelerate against our strategic agenda and our enthusiastic about our course. Yet like so many in our industry, we're facing challenging macroeconomic period compounded by evolving regulatory environment that has its proactively pausing on revenue and profit opportunities while we research their long-term viability.
even though it is a immediate term expense of our top and bottom line.
To be clear, our goal is to position fluent at the forefront of our industry.
and establishing leading edge compliance standards versus following the competitive majority who were credibly and sometimes unabashedly.
operate with less compliant protocols. We saw our opportunity improve.
client protocols. We saw our opportunity improve, so we chose to lead
and a forging head with a core fiber in place.
In this market context, I'll also update you on the discipline progress we continue to make against their strategic priorities.
along with the required tactical enhancements we're making the continual, upgrading our consumer solutions.
Execution against these initiatives has us encouraged by significant positive feedback we're receiving from our consumers.
along with the improving financial trend line of our performance marketplace that started at the end of Q1 and where momentum is continuing into Q2.
Our Q1 2020-23 results reflect the current strong headwind dive outlined and are consistent with the more cautious near-term business roadmap we laid out in previous earning releases. The results reflect the current strong headwind dive outlined and are consistent with the more cautious near-term business roadmap we laid out in previous earning releases.
Financial results were as follows.
Revenue of 77.3 million representing a 13% year over year decline. We continue to see parallel levels of unpredictability as the digital advertising industry. The digital advertising industry.
With consumers and clients pausing to assess the personal and professional uncertainty in the lives in the road ahead.
Our median margin of 21.9 million is 15% year over year decline.
At 29.1% of revenue, our median margin percentage did expand quarter over quarter as we focused on some of our early stage business opportunities that are showing long term progress.
Our business units also exhibited proficiency in managing our margin mix.
Adjusted even of 0.5 million, represent 0.6% of revenue.
This reflects both our ongoing strategic investments in our growth opportunities, as well as the impact of the additional quality initiatives. We proactively implemented in the last two quarters, as we continue to learn and react on the regulatory front.
Q&N results were directly impacted by our conscious strategic and financial decisions to forego certain revenue streams that we felt may not meet our evolving quality standards in our job business.
More importantly, we are confident that this path represents the more sustainable growth in future quarters that is margin accretive.
This creates positive long-term implications for a jobs platform as we pivoted our business model to strengthen our strategic integration with our client partners.
In concert, we improve the quality of the consumer experience along with our ability to build a long-term relationship with potential job seekers.
The online recruitment industry, led by Fluent, continues to proactively respond to changing regulatory considerations and guidelines.
Given the enhanced functionality of a new jobs technology platform, we see this as an opportunity to invest and build a more strategically sustainable business that differentiates us from our competitors while also makes the more evaluated partner for our clients.
As such, we see this business regaining growth directly within the next two to three quarters.
So it has a proven track record of pivoting our performance marketplace, to leverage higher quality consumer engagement.
This positively impacts our long-term business while leading us to develop deeper strategic relationships with both consumers and world-class brands.
You're seeing the same strategic benefit within our new jobs business platform.
and key strategic grant partners are already leaning in. More to follow regarding the progress on the strategic front next quarter.
as we previously identified in Q1.
We continue to see our clients' consumer acquisition strategies shift from growth and return on ad spend to clear prioritizations on return on ad spend.
due to the continued consumer volatility in the market.
Primarily based on certain media cost increases in our core rewards business.
These increases were above historical seasonal norms on social media platforms, which is an industry-wide reality. We did see this trend of late in Q1, returning to industry norms, which we see as a positive signal moving forward. Well, we have much more to articulate.
strategically and financially. In particular, our call solutions and our influencer business both grew revenue and profit double did gets year over year and a trend that we see continuing.
We are energized that these businesses continue to perform as we projected, as they will strategically enhance Fluent's total value proposition with consumers and clients, and ultimately, shareholders.
Importantly, and as a direct result of our strategic and issues and the proactive quality enhancements, we continue to make or encourage by significant positive trend line in our performance marketplace that started in the end of Q1 and where momentum is continuing into Q2.
Despite the economic turbulence and the regulatory realities that require industry and fluent to be fluid and continually assessing course while making strategic decisions moving forward.
And we have more exciting initiatives than mid-stage development that have broad-based revenue and profit impact across the entire enterprise.
of compelling strategic relevance and where we are enthusiastically accelerating our investment.
and the strengthening our data insights performance model, and what most of our strategic partners see as a holy grail. Does not just leading edge capability that separates us from our competitive set, it also strengthens and expands our client partnerships with world-class brands.
Our most strategic partners in key verticals that continue to invest more graphically with us and share critical client data, which enables our performance market place to analyze real time consumer behavior, providing insights to share along with the ability to see direct connection between the fluent consumer.
and our client brand. This is a major strategic undertaking with high potential applicability across multiple business units.
In turn, Florence platform is leveraging these consumer insights to fuel our media spend while generating more targeted ad serving.
while enhancing the consumer experience while breeding higher levels of satisfaction.
This not only improves our brand partner's return of ad spend, it also validates fluent growing equity in the marketplace.
Further shall it evade the value of the client's human partnership.
We see this initiative is redefining win, win, win for the consumer, our clients and for fluent.
as it is an issue that also allows us to expand our margins.
Exciting divinements to follow here. The another early mid-stage win, where we're seeing compelling results, is through accelerating our media footprint, via spending on social channels, especially against the emerging channel of influencers.
This is the strategy where we're developing more strategic relationships with those who are motivated to leverage our expanding, destined class capabilities.
The influencer marketplace is growing significantly given the influencer's ability to affect consumer behavior and impact trends in demand for products and services in a variety of vehicles based on the consumer trust they earn.
by leveraging Fluids proprietary Info-Insert platform with functionality and tools that support Info-Insert effectiveness.
We're ensuring high quality consumer experiences for clients.
Importantly, we are building differentiated market capabilities that improve the influence experience.
while enhancing consumer engagement and satisfaction.
that influences are growing and increasingly important industry channel for customer acquisition, you will continue to evolve and invest in the opportunity.
As we expand our strategic growth platforms with early success indicators I've outlined, we're buried by a fact that we are also seeing media costs return to more historical norms.
At a corresponding basis, our ability to successfully manage our media mix within our performance marketplace has shown meaningful improvement as well.
Certainly, we've had a challenging Q1, but the strategic moves we're making in executing against.
are definitive and without hesitation.
and we believe double digits sequential quarterly revenue and profit growth will return in Q2.
This is a key deliverable.
As we look for a 2023 annual financial results to show growth at or above industry growth rates for sequential margin improvement over the fiscal year. April 2, 2009
In turn, we will continue to appropriately invest in our growth agenda, quality of their?sca in North Star
and with a higher quality consumer experience as a scorecard.
We've invested aggressively in our forward path and remain confident that the fundamentals that we've continued to put in place over the last fiscal year will pay longer term strategic and financial dividends.
Regardless of elevating consumer expectations, coupled with the uncertainty the more stringent regulatory environment.
Ultimately, mark conditions will improve and the new consumer norm will prevail.
In the immediate term, we'll continue to crystallize our strategy while managing the mix across different business units that the clear path to deliver our margin expansion goals.
And with that, I'll turn to Ryan to provide more detail for other veneer results.
Thanks, Don. Good afternoon, everyone. I'll now dive into our Q1 results.
For the quarter, the Cum rate generated 77.3 million of revenue, down 13% year-over-year, and down 9% sequentially from Q4, and in line with expectations. As Don mentioned, Q1 continued to be affected by unpredictability in the broader digital advertising industry, along with proactive regulatory changes in the jobs business.
In our core business, we saw growth in segments of the Media and Entertainment sector offset by declines in other segments of the Media and Entertainment sector, and the staffing and recruitment and financial products and services sector.
We continue to be encouraged by the growth of our call solutions and influencer businesses. In Q2, we've seen an easing of the macroeconomic headwinds and improved media pricing. Although we haven't historically experienced sequential seasonal increases in Q2,
We are seeing similar trends to 2022 and anticipate revenue to be up low double digits sequentially as compared to the first quarter.
Our expanded media footprint in the Influencer channel has been a key to growth in Q2 and will continue to drive growth in 2023.
Our media margin in Q1 of 22 million represented 15% year-over-year decline and 28.4% of revenue. The first quarter decline was largely a factor of the previously mentioned ad spend challenges not being offset by a lower cost of media.
Media margin as a percentage of revenue did increase sequentially from Q4 2022. And we expect better media pricing and continued growth and efficiency of our early state business opportunities to drive media margin and media margin as a percentage of revenue higher again in Q2 as compared to Q1.
Our operating expenses on a gap basis in aggregate for Q1 were 22.1 million, 2.4 million year over year.
In Q1, we completed a reduction in headcount and are continuing to review strategic investments and operating expenses.
given the current environment. 480,000 of severance costs related to the reduction are included in our operating expenses, but excluded from adjusted EBITDA. In the first quarter, the GNA line includes certain litigation and related costs of 1.4 million.
and 623,000 of accrued compensation expense relating to the winopoli and true North acquisitions.
These costs are outside of the ordinary course of business and are excluded from our adjusted divita.
As detailed in our 10Q filing, the company determined that decline in our market cap from Q4 represented a triggering event and an indication of impairment of our goodwill. Based on an analysis, the company recorded a non-cash impairment charge to goodwill associated with the acquisition of the Fluent Operating Business in 2015 of 25.7 million in the first quarter. The non-cash impairment charge is excluded from our adjusted EBITDA.
and has no impact on our operations or liquidity.
Q1 adjusted EBITDA of $448,000 represents 0.6% of revenue, a year-over-year decline of 4.5%.
4.3 million. An effect of the year of year decrease in medium margin, coupled with the year of year increase in operating expenses.
In the second quarter, we expect Adjust Vibita as a percentage of revenue to return to historical norms in the mid-single digits.
The company cannot provide a reconciliation to expected net income or net loss in Q2 due to the unknown effect timing and potential significance of certain operating costs and expenses, share-based compensation expense, and the provision for or benefit from income taxes.
First quarter, net interest expense increased by 305,000 to 689,000 as an effective increased rates.
For the quarter, provision for income taxes was 101,000.
We reported a net loss of 31.9 million and a adjusted net loss, a non-GAAT measure of 2.7 million or 3 cents per share.
Our non-gap metrics are reconciled in today's earnings release and 10Q filing.
Turning to the balance sheet, we ended the quarter with 26.6 million of cash and cash with 28 seconds of cash per sheet and we ended the quarter and we ended the entire unemployment level to sell back to söyle? ??????? ??
of 1 million from year end 2022. Working capital defined as current assets minus current liabilities and in the quarter at 34.4 million down 12.2 million year over year and 7.6 million sequentially from Q4.
Total debt, as reflected on the balance sheet, ended the quarter at 39.4 million. Our debt balance has declined by 4.7 million, as compared with the prior year balance sheet.
Quarter of a quarter, over the quarter we invested 1.1 million into capitalized product development and technology and 1.3 million into acquisition related costs.
compared to 1.1 million and 1 million, respectively, in Q1 2022. As a management team, we remain focused on sourcing high quality traffic and creating quality consumer experiences in an effort to increase return on ad spend for our clients. We're committed to the strategy and we'll continue to invest in strengthening the fundamentals and increasing monetization.
your question, please press star 1 1 again. Please stand by where we compile the Q&A roster and one moment for our first question.
And our first question comes from Maria Rips from Canacord. Your line is now open.
Good afternoon and thanks for taking my questions. First, Dawn, you mentioned regulatory consideration, sort of creating some near-term headwinds here. Can you maybe just expand on that a little bit? Are there any recent sort of incremental developments on that front? And do you expect these headwinds to continue for some time here? Yep, I'm Maria. Thanks for the question.
world-class brands in e-commerce, retail, transportation, and hospitality. But the regulatory environment has changed and the agencies have been more scrutinized around protecting data privacy, especially around the consumer potential vulnerability about being out of work and looking for work and around the data privacy issues. So … .
We have proactively repivoted the whole business and certainly up to regulatory game around the data privacy side. And the big driver behind that, which we talked about in last quarter, was around our platform, a re-platforming in a job business that allows us to drive much more targeted ads, much more relevant ads to the public.
You know, we're in our third year of what we'll call a traffic quality initiative. You guys remember end of 2020 we took an aggressive stance to make sure that we were ahead of that game. It continues to evolve. It continues to be a moving part between the various agencies. But as we've focused 100% on quality.
and that the higher the quality consumer will drive the higher quality engagement and better with our brands. We feel that we have the right, bit of the small and the right fly wheel to manage to those segments.
Thank you, that's very helpful. And then I just wanted to maybe get a little bit more call around your efforts to develop influencer channel a little bit more here. Can you maybe expand on your progress there? How much work is the love to complete on that front?
and they'd be broadly, what kind of medium margins do you see there today versus where that channel can be over time?
Yep, yep, it's a very exciting and issue that we touched on Game Touch last quarter. So, you know, it influences been around for a long time at the huge market. I think most stats are it's a $16 billion market growing at 30%. And the more intriguing thing for us is that most consumers, you know, 49% of consumers depend on influencers' opinion.
when they start to purchase goods or services. So that type of impact and that number is growing. So it's significant in terms of the impact on the consumer acquisition side of our business. So in essence, what we've done, and we did this last year, we built a technology platform that is basically a marketplace for influencers. So we connect influencers with
with our rewards, products and services. We help them determine how to market it. And they can exchange to that. They also can get paid immediately off of that. So it's still a performance model. And most importantly, we safeguard the brand. They can provide the right sort of brand safety into those influencers, which has been the primarily.
primary issue around brands and why they haven't gone more heavily into influencers. So we think we solved some pretty big solutions there for brands from a margin perspective. It is above our current rewards model.
And we think as we lean into it and we continue to grow, we believe that that margin can expand over time. God, thank you very much. Appreciate the column.
Thanks for your. And thank you.
And one moment for our next question. And our next question comes from James Gross from Burington Research. Your line is not open.
And one moment for our next question. And our next question comes from James Gross from Barrington Research. Your line is not open. Okay, good afternoon.
I was wondering if you talk about this process you're going through. How much time do you think you have in terms of moving things around? You did point out a better second quarter revenue, maybe that's the start. How will we recognize the term? You're going through.
Maybe that's what you're looking at. And does the financial pressure you've had and the low stock price cause any businesses to express caution about working with you or is that just something?
not part of their process.
Hi Jim, thanks for the question. Specifically around business, just the general business momentum. In Q1, we sort of had three big trends to which are very much correlated. So the macroeconomic environment, which we've talked about, obviously, shifted most of our brands from
you know growth and return and spend towards that return on that spend so that is that doesn't really drive specific budget declines for us but tend to tend to put margin pressure on us
In historical terms, when demand is lower, media costs tend to go down. And we've been very open in Q4 and in most of Q1, we did not see that correlation. In fact, the demand went down and media costs.
Again, certain bit of a platform is right out there. We did it. The good news is we did see that shift in the correlation come back into play at the end of Q, very end of Q1 and it continued on in Q2. So we feel that the historical correlation between demand and margin is back in place and allow us to manage our mix.
and our margin successfully moving forward. The second big place is around the jobs and where we proactively took revenue and profit off the board in order to better position that strategically, which we believe will be not only more valuable but much more will be able to grab market share as these regulatory changes come in. So.
financial pressure and stock price. You know, we are obviously extremely committed to our stock price and getting it up. But we think long term, you know, delivering the right toward financial results with the right strategy and sustainability will drive that and will take care of itself. All right.
Okay, and you talked about sort of foregoing certain revenue streams. Could you elaborate on that a little bit and sort of a separate thing? Online recruitment, is that? You talked about leading the charge on that. Is that your key vertical at this stage?
Good you guys. No, it's, yeah, it's a good, thanks Jim. It's not a key vertical, but it is meaningful to us. So again, we've had the online recruitment jobs business for over seven years and have built a very successfully. And we've always been leading the regulatory and the compliance piece, but we so again saw a number of changes coming decided to be proactive like we have.
historically with our other businesses.
The primary revenue and growth profit we took off the board in Q1 came from that job's business and it was primarily around partners that would not adhere to our higher levels of compliance. So we decided that to part ways with them and build deeper relationship with other partners that would adhere to that compliance.
All right, thank you. And thank you. And one moment for our next question.
And our next question comes from Bill Jezalum from Titan Capital Management.
Thank you. I believe in your opening remarks you referenced the performance marketplace and the influencer market. Both show a strength as you exited the first quarter and came into second quarter. Would you please expand on what you are seeing there?
Sure, hey Bill, how are you? I appreciate the question from a momentum perspective is what I was mentioning at the GM. The headwinds that we had, which were primarily around the macroeconomic headwind and the marketplace still exists. But what we're seeing in the primary performance is that we're starting to see the correlation between
lower demand in the media costs getting more in line, which allowed us to manage our margin. Successfully that trend has been around for the 12 years, it's been a business, but there has been a, you know, the correlation has not been as strong over the last sort of.
quarter and a half and things that come back into the right historical norms for that piece. And on the influencer business has been really, you know, it's a business that we launched towards the end of last year. And it's taken a while to get the KPIs right and get the margin and get the business operating protocols in place.
We now believe we have the KPIs right and we have the right protocols and that's something that we are aggressively investing in to grow our business. So those are the things that have really grown the momentum and pushed that momentum in the Q2. The last piece you know, Bill that we talked about is...
which I think I do want to touch on, which is critical, is we talk about return on ad spend. And the beauty of the fluid marketplace is that if you can connect exactly on how we bring a consumer on and what connects that with one of our brand partners.
But some of our most strategic partners now are leaning in and they're giving more data to us on what happens after that action. So if we get, if we work with a top, you know, meeting their payment company, we might get paid on an action after someone's been a subscriber for three months.
So we see all that data from when the consumer comes on to our marketplace until that three months. The most strategic clients we have, and this has been something which we've been pushing aggressively for the last nearly four to five months, is asking for data after those three months. How long does that consumer stay subscribed? Is it a year? Two years.
the last piece that started to kick in towards the end of Q1, with that momentum around that data insights beyond the performance action that we're quite bullish about.
Great, thank you, Don.
Thank you, Don. Thanks, Phil.
And thank you. And I am showing no further questions. I would now like to turn the call back over to Dom Patrick for closing remarks.
Okay, thank you for joining our Q1 2023 earnings. It will remain, we remain steadfast in our strategy as this quality is our North Star. And we're focused on execution in the marketplace. They'll hand through brand equity while creating greater shareholder value. We have, thank you for your continued support. And we look forward to giving an update on our progress after Q2.
Thank you. This concludes today's conference call. Thank you for participating. You may now disconnect.