Q2 2023 RLX Technology Inc Earnings Call

Speaker 1: Hello ladies and gentlemen. Thank you for standing by for RLX Technologies second quarter 2023 earnings conference call.

Speaker 1: At this time, all participants are in listen-only mode. After management's remarks, there will be a question and answer session. Today's conference call is being recorded and is expected to last for about 40 minutes. I will now turn the call over to your host, Mr. Sam Thang. Today, we're going to discuss an update on? Farm begin something here.

of Capital Markets for the company. Please go ahead, Sam. Thank you very much. Hello everyone and welcome to IACNologies' second quarter of the 2020 Free Earnings Conference call. The company's financial and operational results were released through PR's Newswire services today.

and have been made available online. You can also view the earnings press release by visiting the IELTS session of our website, IELTS.relaxtech.com

Participants on today's call will include our CEO , Ms. Kate Huang, our CFO , Mr. Chao Lu, and myself, Sam Tsang, at Capital Markets.

Before we continue, please note that today's discussion will contain four docking statements made under the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995.

These statements typically contain words such as may, will, expense, target, estimate, intent, belief, potential, continue, or other similar expressions.

All looking statements involve inherent risk and assertiveness.

The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated.

many of which factors are beyond our control.

The company is affiliated with advisors and representatives who do not undertake any obligation to update this forward-looking information, except as required under the applicable law. Please note that IEX Technologies earnings press release and this conference call include discussions of unaudited GAAP financial measures.

as well as unaudited non-GAAP financial measures. Our LxPRESS release contains a reconciliation of the unaudited non-GAAP measures to the unaudited GAAP measures.

I will now turn the call over to Ms. Kate Wang. Please call ahead.

Thank you Sam, and thanks everyone for making time to join our earnings conference call today.

In the second quarter, we continued to forge ahead on our recovery path and made a challenging environment brought about by the lingering impact of illegal products on the evapory industry. The second quarter, we continued to forge ahead on our recovery path and made a challenging

However, we worked hard to improve our product portfolio and operational efficiency.

And we are happy to say that our efforts yield positive results in both our financial and operational performance for the quarter.

Before I go deeper into our second quarter efforts and performance, let me briefly update you on the recent market conditions.

As we shared on our last call.

The prevalence of illegal products in China had a significant impact on the compliant product sales and slowed the industry's recovery in the post regulatory era.

In March, regulators took steps to maintain a fair and orderly market.

and initiated special actions lasting over a month to combat illegal products.

Although these measures

will somehow somewhat effective, they ended in April . And we have seen a resurgence of illegal products in the market. As a compliant participant in the U.W.A.P. industry, we have continued to strictly comply with the regulations, concentrating on improving our products.

to cater to user's various needs and increase our competitiveness.

Thanks to our growing portfolio of high quality products and the regulators crack down efforts.

The overall market conditions have improved compared to earlier this year.

And our cells improved quarter or quarter.

However, the negative impact of illegal products continues to pose a challenge.

and we participate more palms our paths to food recovery.

This is the brush.

when considering the difficulties of a global counterparts have faced under similar circumstances.

Let's use the United States as an example.

in 2020

California State lawmakers passed a law prohibiting man's soul cigarettes and other flavored tobacco products.

This law went into effect in late 2002.

As a result, smokers have been looking for authentic such as flavored evapers.

which have become increasingly popular around across the country.

This product is available from both legal and illegal sources.

The gym manufacturers are working on developing and marketing California compliance products.

but competing with the easy availability of flavor products in the market is difficult.

In the same way, China's compliant EVA programs are losing market share to illegal flavored products.

Azoel-hour confline products offer better quality and safety.

The playing field is not level.

Illegal products becoming a broader range of flavors.

and at lower cost since their manufacturers do not pay taxes.

These are non-compliant word of unregulated, in lack, qualitative, and safety of students.

which harms the overall reputation of the e-vapor industry.

Now over there you'll go trade the results in Cax losses.

for the government and finds its way into young teenagers' pockets, given the shrinking size of compliant channels. And the first growing scale of the illegal channels filled by illegal products. So we believe that regulators will limit the impact of these.

trim bit.

Nevertheless, we are confident that our premium products will continue to bring users trust and support.

Add out smokers to realize the advantages of our products and develop new habits.

which will ultimately boost our momentum.

Now let's move on to our strategic efforts in the second quarter.

First and foremost, we continue to enhance our product portfolio.

In poverty, users see back in the maintaining high quality standards.

We are excited to announce that we've expanded our carcassures offerings from 15 in May to 20 in July .

We have top notch research and development capabilities, efficient supply chain management, and strong quality control systems.

that the laws to produce high quality products consistently.

obviamente

Facial chemistry lab enable us to closely monitor the chemical composition of our organ senza-subverting of the organ adjuvated in the ears for the Board of Chords.

inferring that any potentially harm emissions are kept to the minimum.

Additionally, we have broadening our scientific research to further enhance product safety and explore the possibility of greater.

Harm reduction.

Our expanded research will cover topics ranging from chemistry.

and biology to science, social science.

At Ix, we prioritize user appearance in highly value consumer feedback, especially as we develop new products to meet the diverse needs. Well, adhering to regulations.

During the quarter, we continue to improve our user service management and systems to enhance our customer service team's abilities and ensure that users receive the best possible experience. Additionally, they expanded our initial testing.

more extensively and offer more specific opinions and suggestions.

We recently released our third ESG report highlighting our progress towards sustainability in 2002.

At iOS, we believe that fulfilling our social responsibility is a key compatible with the wantages for our brand.

which add out smoke, add out smokeers trust.

To guide our SGFers and these closures.

We perform a thorough material analysis each year.

which exempts various issues in relation to the importance in the eye of sustainable development and then relive relevance to our state horrors.

In light of the introduction of regulatory policies and national standards for e-cigarettes.

In 2022, we prioritized product innovation, harm reduction, and product quality in this year's CNESHT.

and edition on material humanitarian. basis. considers, eternal steeholders.

continued to emphasize on corporate climate actions, prompting us to actively formulate low-cubran development strategies and strengthen our climate-related information disclosures.

We also prioritize public health in our ESG efforts, investing in technology co-innovation to minimize the impact of e-vaporize products on the public.

Through our 1-4 research tank, we conduct systematic scientific evaluations and research on brought action action to our own emotional core.

Relediting these efforts.

Our subjectatory, Councillor Wu Hong, technology.

was appointed as a 222 Guangdong Provincial Engineering Technology Research Center for new types intelligent amatisers and inhalation by the Department of Science and Technology of Guangdong Provinces in December .

technology to the WAN's public house initiatives and continuously requiring our forward-thinking yesterday strategy to benefit our companies, stakeholders and community for the long term.

As we move into the second half of the year, we expect an uneven and pumping recovery.

However, we believe our effective strategy premium products with the LIM business model in the core capabilities will guide us through the ever changing market.

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to offering compliance high quality product to adult smokers.

Positioning eye for long-term growth.

as we strapped crit.

sustainable value for all stakeholders.

With that, I will now turn the call to our several Chao Lu. He will elaborate for some of our last quarter's initiatives and go over our operational and financial results in Mojitou.

With that, I will now turn the call over to our CFO , Chao Lu. He will elaborate further on some of our last quarter's initiatives and go over our operational and financial results in more detail.

to our 7th child who he will elaborate for some of our last quarter's initiatives and go over our operational and financial results in module 2.

Thank you, Kate. And hello, everyone. I will now provide an overview of our operational and financial results for the second quarter of 2023.

Despite facing external challenges, we recorded total revenue of RMB 378 million.

Representing an impressive 100% increase from the previous quarter.

This improvement was mainly due to the efforts of regulators who to track down on illegal products during March and April .

and our continuous efforts to improve our product offerings.

which led to an increase in cells.

Kate mentioned that our company follows industry regulations strictly and offers only products approved under the new national standards.

Therefore, our sales recovery was somewhat disrupted by the resurgence of illegal flavored products after the regulator's special action ended in April .

These illegal products are manufactured by unauthorized factories.

that offer a wide range of tempting flavors at lower prices than compliant products since they don't pay taxes.

This creates a non-fair market environment and affects the entire industries recovery in the legal market.

To promote the eVAPER industry's recovery and the long-term health, healthy growth, we have been encouraging customers.

to call 12313 if they find people selling illegal products.

Additionally, regulators offer rewards for information regarding potential violations of related regulations.

We are hopeful that these efforts will be effective in progressively reducing and eliminating illegal products from the marketplace in the long run.

Regarding our profitability, we previously stated in our first quarter earnings call that we anticipate our margin will gradually increase as our sales improves in the upcoming quarters.

The D-Lavraging Effect caused by reduced cells is expected to lessen over the time.

In the second quarter, our growth profit margin rose to 26.1% from the previous quarter's 24.2%.

We're confident that our efforts to enhance operating efficiency and product design will further increase our core business growth margin.

We have made significant business changes in response to the new regulations.

and now working hard to control costs.

and Mikael Operations more efficient.

We are happy to report that our efforts have been successful.

resulting in improvements in our overall

operating efficiency.

Our non-gap operating expenses have decreased by 7%.

on a quarterly basis. It's also worth noting that excluding salaries and welfare benefits, our non-GAAP operating expenses decreased by 58%.

It's also worth noting that excluding salaries and welfare benefits, our non-gap operating expenses decreased by 58% compared with the same period last year.

In the second quarter of 2023, we recorded a non-gap net income of RMB $686 million.

Our non-GAAP basic net income per ADS was RMB 0.6064.

And non-gap diluted net income per ADS was RMB 0.062 for the same period.

We are confident that our profitability will continue to rise in the upcoming quarters as we strive to enhance our supply chain.

and operate operational efficiencies.

Encouragingly, our operating cash flow has finally turned positive.

at three consecutive quarters of operating cash outflows.

We recorded an operating cash inflow of RMB 41 million in the second quarter of 2023.

mainly due to better management of our working capital and inventory.

I will catch position remaining strong.

As of June 30, 2023, we had cash and cash equivalents, restricted cash, short-term bank deposits, and sellers, so today our

net short term

Investment

long term bank deposit net.

and net long-term investment securities.

Net Totaling RMB

RMB 15.8 billion.

We are confident that our strong cash position will enable us to navigate the changing market.

We aim to achieve additional cost savings and efficiency enhancements.

to speed up recovery.

This concludes our prepared remarks today.

We will now open the call to questions.

questions. Operator please go ahead.

We will now begin the question and answer session. To ask a question, you may press star then 1 on your telephone keypad. If you are using a speakerphone, please pick up your handset before pressing the keys.

If at any time your question has been addressed and you would like to withdraw your question, please press star then 2.

For the benefit of all participants on today's call, if you wish to ask your question to management in Chinese, please immediately repeat your question in English.

At this time, we will pause momentarily to assemble our roster. The first question comes from Charlie Chen with China Renaissance.

Please go ahead.

Thanks, management, for taking my questions. First of all, very glad to see the industry randomly started to recover from the trough after what we have been through. I have two questions. The first one is about the licensing and quota.

So we are already one year after the first license and quota was allocated. So what about the licensing and quota status for this year for Relux? And my second question is, we see there are some resurgence of the non-Guobiao products.

coming to the market again. So can you share with us some color on what's the momentum of those non-Gobiel products after the end of the crackdown? Are they still expanding or what's the current status of those products? Thank you.

Thank you Charlie for your question.

So, our first one is about the license.

So our license for the manufacturing enterprise was successfully renewed in July with a couple of updates.

Force regulators extended the term of the licenses. The licenses we renewed this year were rated for two years, instead of just one year when we first obtained last year.

This could provide us with our industry participants greatest ability and peace of mind.

Also regulators have revised the wording for the approved manufacturing capacity.

which provides better flexibility and adaptability to meet our users' demands.

As you may recall, in our announcements made last July , we mentioned that the approved manufacturing capacity was 15 million rechargeable devices, 329 million rechargeable cartridges, and 6 million disposable products.

This year, there were no numerical requirements for approved manufacturing capacity.

And the wording for approved capacity has changed to not exceed the number approved by the State Tobacco Monetary Administration.

And your second question is about the illegal product sales. How's the sales doing?

I think unfortunately these products are illegal and generally traded through the black market. Also we do not have accurate data on the trend.

Monitoring these unlawful activities after the special enforcement held in March and April has become increasingly challenging.

Some lawbreakers have moved their operations online, and only so to known users or customers.

Overall, the illegal products are less widespread than that in the first quarter.

Their availability varies from region to region, and areas with better enforcement have less availability of these illicit products.

Additionally, we do have some market observations. Our proprietary research study in e-vapor usage shows that in July , there was a drop in use per user for disposables like milk teacups and flavored cartridges illegally manufactured to feed our relaxed devices.

Illegal flavored cartridges may attract users with fruity flavors, but their poor product quality, including illegal decal issues, has been a critical problem.

Despite some initial bumps in the road, we remain optimistic about the future growth of compliance products. Thank you for your question.

Thank you.

The next question comes from Lydia Ling with CIDI.

Please go ahead. Thanks management. This is Lydia from Citi. So here I also have two questions. And the first one is asking about like what's your view on your pace of recovery in the second half? And so based on the trends so far and so how would you see your operating target for this the remaining of this year and

to prevail after special action in April . So any color or regulator side for the action against this. And also, we are actually keen to learn from you that any measures from your side to take proactively against the impact can identify user demands. Thank you.

Sure. Thank you very much, Lydia. So regarding the recovery pace for the second half, our visibility on the performance is relatively low for various reasons. For example, as mentioned in our prepared remarks, the impact of illegal products are still lingering. On the other hand, some indicators are relatively supportive or encouraging.

For example, the number of retail stores has been relatively stable for the last few months.

Regarding recent momentum, we do see that our sales in July were slightly better than that in June . But we think that monthly sales do not accurately reflect our user demand recovery, as it is subject to the orders from our regional commercial entities.

which are less predictable than that from our previous prefetchly owned distributors.

For example, some provinces we see have shown strong figures for months, but their order can drop in the following months due to infantry management and planning, and vice versa. Also looking at the monthly figures to evaluate the user demand could be misleading.

That's why when evaluating user recovery over a more extended period, such as per quarter, might be more reasonable. Regarding future quarter sales, our sales will continue to grow sequentially if illegal product sales are not worsening.

We also expect to see improved profitability due to our efforts in cost control as well.

And your second question is on the regulators action on illegal products.

And your second question is on the regulators action on illegal products. So I think there are two ways to look into it.

So the first way is that we try to diversify our product portfolio to meet the needs of different user groups, increasing the number of distinct carted flavors from 8 last December to 14 in June . We also offer products at various price points.

In addition, our team are helping regulators to combat illegal products.

and we encourage people to report any illicit cell by calling 12313.

Regulators offer rewards for information regarding potential violations of related regulations to promote the EVAPOR industry's recovery and long-term healthy growth. Thank you.

Thank you. The next question comes from Pei-Heng Lu with CICC. Please go ahead.

Thank you. The next question comes from Pei-Heng Lu with CICC. Please go ahead.

Okay, thank you, Manchman. This is Lupe Huang from CICC. I have two questions. The first one is from the perspective of consumer portrait and since the GB standard has been implemented for nearly one year, what are the notable changes in the latest consumer portraits compared to before?

And my second question is with regard to flavor, what is the sales proportion of different flavors so far? And which flavor has been expitted higher rate of repeat purchase? Thank you.

Thank you very much, Heihang. So the first one is on the user profile or user demographics.

So I mean, although some sampling errors may be due to the differences in our user base between now and pre-regulatory era, we have observed several changes in our user profile. For example, the proportion of users age 35 or above is increasing.

Additionally, while users are still adapting on new products, we see usage per user growing partly due to our product diversification.

Still, it has not returned to the pre-regulatory level.

The second question is on the flavors and also the repurchase rates.

So, currently the Wang Jiang You Jing, which is the first two flavors we launched, remains to be the most popular flavor, likely due to its availability nationwide.

Other flavors, especially those launched recently, are still being rolled out progressively nationwide.

Overall, repeat purchases have been gradually increasing.

Additionally, users aged 35 and above have a higher than average repeat purchase rate, which is also rising.

Regarding the repeat purchase rates by flavor, for the first two flavors we launched last September , Guangjiang Youjing and Shen Yunfu Xing, their repeat purchase rates could reach close to 70% in July , although these numbers varies over time. Thank you for your question.

repeat purchase rates by flavor. For the first two flavors we launched last September , Guangjiang Youjing and Shenlin Fuxing, their repeat purchase rates could reach close to 70% in July , although these numbers varies over time. Thank you for your question. Thank you, Sam.

Thank you. At this time, I would now see that we are due to time constraints now. I would like to turn the call back over to the company for closing remarks. Thank you again for joining us today.

If you have further questions, please feel free to contact IR Technologies Investor Relations team through the conference information provided on our website or Pianxuan Pay Financial Communications. Thank you. This concludes the conference call. You may now disconnect your line. Thank you.