Q1 2025 Eventbrite Inc Earnings Call

Yes.

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Operator: Good day, everyone, and welcome to the Eventbrite, Inc.

Speaker Change: Good day, everyone and welcome to the Eventbrite, Inc. First quarter 2025 earnings conference call.

Operator: first quarter 2025 earnings conference call. At this time, all participants have been placed on a listen-only mode. If you have any questions or comments during the presentation, you may press star 1 on your phone to enter the question queue at any time, and we will open the floor for your questions and comments after the presentation.

Speaker Change: At this time, all participants have been placed on a listen only mode.

Speaker Change: If you have any questions or comments during the presentation you May press star one.

Speaker Change: On your phone to enter the question queue at any time, and we will open the floor for your questions and comments after the presentation.

Megan Manister: It is now my pleasure to turn the floor over to your host, Megan Manister. Megan, the floor is yours. Good afternoon, and welcome to Eventbrite's first quarter 2025 earnings call. My name is Megan Manister, Investor Relations. With us today are Julia Hartz, our co-founder and chief executive officer, and Anand Gandhi, our chief financial officer. As a reminder, this conference call is being recorded and will be available for replay at Eventbrite's Investor Relations website at investor.eventbrite.com. Please also refer to our Investor Relations website to find our press release announcing our financial results which was released prior to the call.

Speaker Change: It is now my pleasure to turn the floor over to your host Megan Master Megan the floor is yours.

Speaker Change: Good afternoon, and welcome to the Reits first quarter 2025 earnings call.

Speaker Change: My name is Meghan Master Investor Relations.

Speaker Change: Yesterday, our Julia Hartz, our co founder and Chief Executive Officer, and Anna Gandhi, Our Chief Financial Officer.

Speaker Change: As a reminder, this conference call is being recorded and will be available for replay at Eventbrite Investor Relations website at Investor Databank Bright dot com.

Speaker Change: Please also refer to our Investor relations website to find our press release announcing our financial results, which was released prior to the call.

Megan Manister: Before we get started, I would like to remind you that during today's call, we'll be making forward-looking statements regarding future events and financial performance. We caution that such statements reflect our best judgment as of today, May 8th, based on the factors that are currently known to us and that actual future events or results could differ materially due to several factors, many of which are beyond our control. For a more detailed discussion of the risks and uncertainties affecting our future results, we refer you to the section titled Forward-Looking Statements in our press release and our filings with the SEC.

Speaker Change: Before we get started I would like to remind you that during today's call, we'll be making forward looking statements regarding future events and financial performance.

Speaker Change: currently known to us, and that actual future events or results could differ materially due to several factors, many of which are beyond our control.

Speaker Change: For a more detailed discussion of the risks and uncertainties affecting our future results, we refer you to the section titled Forward Looking Statements in our press release and our filings with the SEC.

Megan Manister: We undertake no obligation to update any forward-looking statements made during the call to reflect events or circumstances after today, or to reflect new information or the occurrence of unanticipated events, except as required by law.

Speaker Change: We undertake no obligation to update any forward looking statements made during the call to reflect events or circumstances after today, or to reflect new information or the occurrence of unanticipated events, except as required by law.

Megan Manister: During this call, we'll present Adjusted EBITDA and Adjusted EBITDA Margin, which are non-GAAP financial measures. These non-GAAP financial measures are not prepared in accordance with generally accepted accounting principles and have limitations as an analytical tool. You should not consider them in isolation or as a substitute for analysis for our results of operation as reported under GAAP. A reconciliation to the most directly comparable gap financial measure is available in our investor presentation, which is available on our investor relations website.

Speaker Change: During this call, we'll present adjusted EBITDA and adjusted EBITDA margin, which are non-GAAP financial measures. These non-GAAP financial measures are not prepared in accordance with generally accepted accounting principles and have limitations as an analytical tool.

Speaker Change: You should not consider them in isolation or as a substitute for analysis for our results of operation, as reported under

Speaker Change: A reconciliation to the most directly comparable GAAP financial measure is available in our investor presentation, which is available on our investor relations website. We encourage you to read our investor presentation, which contains important information about gap and non-GAAP results.

Megan Manister: We encourage you to read our investor presentation, which contains important information about GAAP and non-GAAP results.

Julia Hartz: And with that, I'll now turn the call over to Julia. Thanks, Megan, and thank you to everyone joining our call today. We're off to a solid start this year. In Q1, we delivered $73.8 million in revenue, landing at the high end of our guidance. Adjusted EBITDA came in at $4.6 million, representing a 6% margin, right in line with what we told you to expect. But more importantly, we're seeing continued progress in our recovery. Paid ticket trends improved for a third quarter in a row. While ticket volume was still down 7.7% year-over-year, it showed clear improvement over Q4, which was down 10%, and Q3, which was down 14%.

Julia: And with that, I'll now turn the call over to Julia.

Julia: Thanks, Bacon, and thank you to everyone joining our call today. We're off to a solid start this year. In Q1, we delivered $73.8 million in revenue, landing at the high end of our guidance.

Julia: Adjusted EBITDA came in at $4.6 million, representing a 6% margin, right in line with what we told you to expect.

Julia: The more importantly, we're seeing continued progress in our recovery, paid ticket trends improved for a third quarter in a row. While ticket volume was still down 7.7% year-over-year, it showed clear improvement over Q4, which was down 10% and Q3, which was down 14%.

Julia Hartz: This was the plan. We knew this year would still carry the impact of last year's organizer fee reversal. We're managing through it and working to get back to growth in the second half of the year. We're driving consistent momentum across our strategic levers. The consumer flywheel is turning. Our most impactful creators are sticking with us, and we're investing with discipline.

Julia: This was the plan. We knew this year would still carry the impact of last year's organizer fee reversal. We're managing through it and working to get back to growth in the second half of the year.

Julia: We're driving consistent momentum across our strategic levers. The consumer flywheel is turning our most impactful creators are sticking with us and we're investing with discipline.

Julia Hartz: Let's jump into the quarter's highlights, starting with the consumer side. This is a year where we're reintroducing Eventbrite, not just as a ticketing tool, but as the place to find something great to do. To deliver on this promise, we launched a new Eventbrite app and brand campaign in Q1, and consumer response has been strong. The app's focus on user preferences, discoverability, and real-world connection is making Eventbrite a go-to destination for live experiences. March app installs accelerated post-launch and paid tickets generated from the app were up 11% compared to last year's key one. Total average monthly app users were up 13% in Q1 year over year.

Julia: Let's jump into the quarter's highlights starting with the consumer side.

Julia: This is a year where we're reintroducing Eventbrite, not just as a ticketing tool but as the place to find something great to do.

Julia: The app's focus on user preferences, discoverability, and real-world connection is making Eventbrite a go-to destination for live experiences. March app installs accelerated post-launch, and paid tickets generated from the app were up 11% compared to last year's Q1.

Julia: Total average monthly app users were up 13% in Q1 year-over-year.

Julia Hartz: Total discovery users, who are people looking for something to do across our platform on any surface, rose 16% year over year. That matters to our creators because they succeed when more people come to Eventbrite to find events. To build on this growth, we're focused on improving how we match the right event to the right person at the right time, both within our marketplace and across our distribution channels.

Julia: Total Discovery users who are people looking for something to do across our platform on any surface rose 16% year of year.

Julia: That matters to our creators, because they succeed when more people come to Eventbrite to find events.

Julia: To build on this growth, we're focused on improving how we match the right event to the right person at the right time, both within our marketplace and across our distribution channels.

Julia Hartz: Now let's talk creators. We saw solid momentum on both of our sales and self-sign-on channels, thanks in large part to powerful creator solutions we're delivering. Our new timed entry solution, launched in late 2024, continues to gain traction. The experience improvements we made are resonating with creators who used to rely on manual workarounds to manage session-based events. Let's bring that to life with a few examples. iBoatNYC is based in New York and has sold more than 110,000 tickets on Eventbrite, over half of those driven directly by our effort. They use the full suite of tools, timed entry to manage big crowds on multi-level yachts, Eventbrite ads to fill seats, and our TikTok integration to reach younger audiences.

Julia: Now let's talk creators. We saw solid momentum on both of our sales and self-sign on channels, thanks in large part to powerful creator solutions for delivering.

Julia: Our new time-dentry solution launched in late 2024 continues to gain traction. The experience improvements we made are resonating with creators who used to rely on manual work-arounds to manage session-based events.

Let's bring that to life with a few examples.

Julia: Ibo NYC is based in New York and is sold more than 110,000 tickets on Eventbrite over half of those driven directly by our efforts.

Julia: They use the full suite of tools, time-dentry to manage big crowds on multi-level yachts, Eventbrite adds to fill seats and are kick-talk integration to reach younger audiences.

Julia Hartz: By automating event creation, they save up to 8 to 10 hours per series. That's a full workday back, time they can now spend focusing on the experience and growing their business. In Q1, Eventbrite ads revenue was up 30% year-over-year. Creators are seeing the impact. One of the clearest examples is Orlove. They're known for throwing some of the most exciting parties in the US, producing over 250 events each year across 40 cities. For their national St. Patrick's Day rollout, they leaned into Eventbrite ads and it delivered. The campaigns drove high sales with very little manual work.

Julia: By automating event creation, they save up to 8 to 10 hours per series. That's a full work day back. Time they can now spend focusing on the experience and growing their business.

Julia: In Q1, Eventbrite ads revenue was up 30% year-over-year. Creators are seeing the impact. One of the clearest examples is Or Love.

Orlove: They're known for throwing some of the most exciting parties in the US, producing over 250 events each year across 40 cities.

Orlove: For their National St. Patrick's Day rollout, they leaned into Eventbrite ads and it delivered. The campaign strove high sales with very little manual work. It was so effective, they've now built Eventbrite ads into their broader marketing strategy for both current and future events.

Julia Hartz: It was so effective, they've now built Eventbrite ads into their broader marketing strategy for both current and future events. These creators are proof. Eventbrite doesn't just help you sell tickets, it helps you operate smarter, reach more people, and scale what you're best at. And we're making it easier to do that every day.

Orlove: These creators are proof. Eventbrite doesn't just help you sell tickets, it helps you operate smarter, reach more people, and scale what you're best at.

Orlove: And we're making it easier to do that every day. Our sales team is focused on the right segments, helping our largest and most frequent creators drive even greater retention and revenue.

Julia Hartz: Our sales team is focused on the right segments, helping our largest and most frequent creators drive even greater retention and revenue.

Julia Hartz: Now let's talk about how we're running the business. We're operating with financial discipline. Q1 operating expenses were down 14% year to year, reflecting cost actions from last year. We held G&A dollars flat by staying tight on costs, and we directed investment toward go-to-market functions and scaling consumer engagement and ads, where we see the greatest leverage. Our liquidity position remains strong, with $550 million in cash and $240 million in available liquidity, up from $230 million at year end.

Now let's talk about how we're running the business.

Orlove: We're operating with Financial Discipline. Q1 operating expenses were down 14% year-to-year, reflecting cost actions from last year.

Orlove: We held GNA dollars flat by staying tied on costs and we directed investment toward go-to-market functions in scaling consumer engagement and ads where we see the greatest leverage.

Orlove: Our liquidity position remains strong, with $550 million in cash and $240 million in available liquidity, up from $230 million at year end.

Julia Hartz: To sum it up, Q1 played out as expected. The year is off to a steady, focused start. We're on track for what we laid out, returning to paid ticket volume growth in the second half of the year and driving long-term profitability.

Orlove: To sum it up, Q1's laid out is expected. The year is off to a steady focus start. We're on track for what we laid out. We're turning to pay ticket volume growth in the second half of the year and driving long-term profitability.

Julia Hartz: Before I hand it over to Anand, I want to share a quick update on our executive team. As we recently announced, Julia Taylor, our Chief Legal and People Officer, and Vivek Sagi, our Chief Technology Officer, have decided to move on to pursue new opportunities outside of Eventbrite. JT, as we all know her, has been an incredible leader, partner, and champion of our culture. Vivek has played a key role in modernizing our platform, strengthening reliability, and building a solid engineering foundation. I'm deeply grateful for their impact. Just as important, both JT and Vivek have built strong teams that will carry their work forward.

Speaker Change: Before I hand it over to Anand, I want to share a quick update on our executive team. As we recently announced, Julia Taylor, our Chief Legal and People Officer, and Vivek Sagi, our Chief Technology Officer, have decided to move on to pursue new opportunities outside of Eventbrite.

Speaker Change: JT, as we all know her, has been an incredible leader, partner, and champion of our culture. Vivek has played a key role in modernizing our platform, strengthening reliability, and building a solid engineering foundation. I'm deeply grateful for their impact.

Speaker Change: Just as important, both JT and Vivek have built strong teams that will carry their work forward. That includes Lisa Gorman who is recently promoted to General Counsel.

Julia Hartz: That includes Lisa Gorman, who was recently promoted to General Counsel.

Julia Hartz: As we kick off searches for our next executive teammates, I want to personally thank JT and Vivek for the legacy they're leaving behind, and for helping develop leaders who are ready to step up.

Speaker Change: As you kick off searches for our next executive teammates, I want to personally thank J.T. and Vivek for the legacy they're leaving behind, and for helping develop leaders who are ready to step up. Now I'll turn it over to Anand to walk through our Q1 financials and outlook.

Anand Gandhi: Now I'll turn it over to Anand to walk through our Q1 financials and outlook. Thanks, Julia. We delivered on our outlook for Q1, with net revenue and adjusted EBITDA, each at the top end of our guidance range. Our ongoing efforts to strengthen the business continued to yield results, with the trend in paid ticket volume improving again for the third consecutive quarter. The progress we're achieving gives us confidence in our plan for the year.

Anand: Thanks, Julia. We delivered on our outlook for Q1 with net revenue and Adjusted EBITDA, each at the top end of our guidance range.

Anand: Our ongoing efforts to strengthen the business continued to yield results with a trend in paid-to-convolume improving, again, for the third consecutive quarter.

Anand: The progress we're achieving gives us confidence in our plan for the year and as a result we are reaffirming our full year financial outlook

Anand Gandhi: And as a result, we are reaffirming our full year financial I will walk you through our first quarter results and then share more about our expectations for the year.

Anand: I will walk you through our first quarter results and then share more about our expectations for the year.

Anand Gandhi: All of the financial comparisons I will reference are on a year-over-year basis, unless indicated otherwise.

Anand: All of the financial comparisons I will reference are on a year-over-year basis unless indicated otherwise.

Anand Gandhi: starting with Net Revenue. Net revenue of $73.8 million was at the high end of our Outlook range of $71 to $74 million. This was down 14% year-over-year, in large part due to the elimination of organizer fees, which, as expected, significantly reduced marketplace revenue. This was partially offset by the continued rapid growth in Eventbrite ads, which was up 30%. Paid ticket volume of $19.6 million reflected continued sequential improvement in year-over-year trends, declining at a slower rate of 7.7%. A meaningful improvement compared to the year-over-year declines of 10.2%. and 13.6% in Q4 and Q3 of 2024 respectively.

starting with net revenue.

Anand: Net revenue of 73.8 million was at the high end of our Outlook range of 71 to 74 million.

Anand: This was down 14% year over year in large part due to the elimination of organizer fees which as expected significantly reduced marketplace revenue.

Anand: This is partially offset by the continued rapid growth in Eventbrite ads, which was up 30%.

Anand: Paye took a volume of 19.6 million, reflected continued sequential improvement in your over your trends, declining at a slower rate does 7.7 percent.

Anand: A meaningful improvement compared to the year-a-year declines of 10.2%, and 13.6% in Q4 and Q3 of 2024 respectively.

Anand Gandhi: Also, we're seeing continued sequential improvement in year-over-year trends in paid creators, paid events, and paid buyers.

Anand: Also, we're seeing continued sequential improvement in your rear trends in paid creators, paid events, and paid buyers.

Anand Gandhi: Now looking at gross profit. Gross profit was $49 million, representing a gross margin of 67%, compared to 71% a year The margin contraction was expected due to the elimination of the higher margin organization.

Anand: Now looking at gross profit, gross profit was 49 million, representing a gross margin of 67% compared to 71% a year ago.

Anand: The margin contraction was expected due to the elimination of the higher margin organizer fees.

Anand Gandhi: Now turning to operating expenses. OPEX was $59 million in charge. down 14%. which was our lowest OPEX quarter since 2022. Also, this represents our fifth consecutive quarter of OPEX reductions due to our continued focus on expense disparities.

Now, Turning to Operating Spensors

Anand: Also, this represents our fifth consecutive quarter of op-ex reductions due to our continued need focus on expense discipline.

Anand Gandhi: stock-based compensation. declined 27% to 10 million in Q1. reflecting our intentional equity. We reduced product development expenses from $27 million a year ago to $21 million. and reduce general and administrative expenses from $21 million to $17 million. Sales, marketing, and support expenses were $22 million, up modestly from $21 million, in part due to strategic investment in our revenue-generating sales.

Stock-based compensation,

Anand: Declined 27% to 10 million in Q1, reflecting our intentional equity management.

Anand: We reduced positive-owned expenses from 27 million a year ago to 21 million and reduced general administrative expenses from 21 million to 17 million.

Anand: Sales marketing support expenses were 22 million, up modestly from 21 million, in part due to strategic investment in our revenue generating sales take.

Anand Gandhi: Now looking at profitability. Net loss was $6.6 million compared to $4.5 million a year ago. Adjusted EBITDA was $4.6 million, representing an adjusted EBITDA margin of 6.2%. This was at the upper end of our outlook and marks our 15th consecutive quarter of positive adjusted EBITDA.

Now looking at profitability.

Anand: Net loss was $6.6 million compared to $4.5 million a year ago.

Anand: Adjusted Eva-Dah was 4.6 million, representing an adjusted Eva-Dah margin of 6.2%. This was at the upper end of our outlook and marks our 15th consecutive quarter of positive adjusted

Anand Gandhi: Now turning to our balance sheet. Cash, cash equivalents, and restricted cash totaled $551 million. up 86 million from the end of 2020. When deducting for creator payables, our available liquidity was $241 million at the end of Q1. which is an 11 million increase from the end of 2020.

Anand: Now, turning to our balance sheet, cash, cash equivalence, and restricted cash totaled 551 million, up 86 million from the end of 2024.

Anand: When deducting for creator payables, our available liquidity was $241 million at the end of Q1, which is an $11 million increase from the end of 2024.

Anand Gandhi: We're mindful of our outstanding convertible. We're confident in our ability to manage these maturities given our available liquidity and our consistent track record of generating positive adjusted EBITDA. We're also proactively evaluating options to secure incremental liquidity. and we're prioritizing non-dilutable.

We're mindful of our outstanding conversable notes.

Anand: We're confident our ability to manage these maturity is given our available liquidity and our consistent track record of generating positive adjusted EBITDA.

Anand: We're also proactively evaluating options to secure incremental liquidity, and we're prioritizing non-deludive alternatives.

Anand Gandhi: Now turning to our outlook for 2025. Based on current performance, we continue to expect full year 2025 net revenue in the range of $295 to $310 million. with an adjusted EBITDA margin in the mid-single. As we look to Q2, we expect net revenue in the range of $70 to $73 million. and an adjusted EBITDA margin in the range of three to four percent. We attribute the sequential declines in revenue and margin to a few factors, including Easter week landing in April, creating a headwind for Q2 ticket sales. Some larger planned Q2 events shifting to later in the year.

Now turning to our outlook for 2020-25.

Anand: based on current performance, we continue to expect full-year 2025 net revenue in the range of 295 to 310 million, with an adjusted event on margin and the mid-single digits.

Anand: As we look to Q2, we expect net revenue in the range of 70 to 73 million.

Anand: and it adjusted ev.margin in the range of 3 to 4%.

Anand: We attribute the sequential declines in revenue and margin to a few factors including

Anand: Easter Week, late in April , creating a headwind for Q2 ticket sales.

Anand: Some larger planned Q2 events shifting to later in the year.

Anand Gandhi: and lower ticket prices consistent with historical quarter over quarter.

and Lower Ticket Prices, Consistent with Historical Quarter of Recorder Trends.

Anand Gandhi: We believe these Q2 factors will normalize, and we're confident that our progress across the business, combined with our continued financial discipline, will enable us to deliver improved revenue and margin trends in the second half of 2025.

Anand: We believe these Q2 factors will normalize and we're confident that our progress across the business combined with our continued financial discipline will enable us to deliver improved revenue and margin trends in the second half of 2025.

Anand Gandhi: Now to recap. As Julia highlighted, our decisive actions and effective execution have delivered meaningful improvements in ticketing trends and product enhancements that are accelerating our marketplace transformation. Our strong operational execution and our continued financial discipline are setting the stage for long-term profitable growth.

Now, to recap.

Anand: As Julia highlighted, our decisive actions and effective execution have delivered meaningful improvements in ticketing trends and honest enhancements that are accelerating our marketplace transformation.

Anand: Our strong operational execution and our continued financial discipline are setting the stage for long-term, profitable growth.

Anand Gandhi: We have a promising year ahead and we look forward to sharing more with you in our next journey.

Operator: And with that, now I'll turn it back to the operator for Q&A. Thank you.

Speaker Change: And with that, now I'll turn it back to the operator for Q and A.

Operator: The floor is now open for questions. If you wish to join the queue to ask a question at this time, please press star one on your telephone keypad. We do ask, if listening on speakerphone today, that you pick up your handset to provide optimal sound quality. Once again, please press star one on your telephone keypad at this time, if you wish to join the queue to ask a question. Please hold a moment while we poll for questions and organize the queue.

Speaker Change: Thank you. The floor is now open for questions. If you wish to join the queue to ask a question at this time, please press star one on your telephone keypad.

Speaker Change: We do ask if listening on speakerphone today that you pick up your handset to provide optimal sound quality.

Speaker Change: Once again, please press star 1 on your telephone keypad at this time if you wish to join the queue to ask a question. Please hold a moment while we pull for questions and organize the queue.

Cameron Mansson: And our first question today is coming from Cameron Mansson Perrone from Morgan Stanley. Cameron, your line is live, please go ahead. Hi, thanks. Yeah, first on the app MAU growth, you know, that's still a modest portion of the total MAUs, but it is, you know, nicely outpacing.

Morgan Stanley: And our first question today is coming from Cameron Manson, Peron, from Morgan Stanley .

Cameron, your line is lies, please go ahead.

Cameron: Hi, thanks. Yeah, first on the app, MAU growth, you know, that's still a modest portion of the total MAU, but it is...

Julia Hartz: Is a shift to more app-based MAUs an intentional strategy that you guys are pursuing? And then maybe just some help on kind of how user behavior differs between creators and attendees using the app relative to those on the web. So, if that is a strategy, you know, we can help better understand, you know, how that influences the business or impacts the business. Thanks. Yeah, thanks, Cameron. So Our intention around the consumer side investments in the marketplace is to really focus on the app. You know, our app users are up healthily year over year, and they're more retentive and engaging than our total buyer behavior.

You know, nicely outpacing.

Speaker Change: is a shift to more at-based MAUs and intentional strategy that you guys are pursuing.

Morgan Stanley: and then, maybe just some help on kind of how user behavior differs between...

Morgan Stanley: Creators and attendees using the app relative to those on the web. So if that is a strategy, you know, we can help better understand, you know, how that influences the business or impacts the business. Thanks.

Yeah, thanks, Cameron, so-

Speaker Change: Our intention around the consumer side investments in the marketplace is to really focus on the app. Our app users are up healthily year over year.

Speaker Change: and they're more attentive and engaging than our total buyer behavior. And so when we think about...

Julia Hartz: And so when we think about the redesigned app and the pillars that we used when we relaunched the app, really focusing on simplification, discoverability, personalization, and also making event discovery more social. We were thinking about how we could be disciplined in investing in consumer side, you know, growth, but also go toward the highest intent, most valuable users. And that's really where we're leaning in. Those users are three times more likely to buy a ticket than web users. And while they are a smaller subset, we think that we can learn a lot from these signals in app discovery.

Speaker Change: The redesigned app and the pillars that we used when we relaunched the app, really focusing on simplification, discoverability, personalization, and also making event discovery more social.

Speaker Change: We were thinking about how we could be disciplined in investing in consumer side.

Speaker Change: You know, growth, but also go toward the highest intent most valuable users and that's really where we're leaning in.

Speaker Change: Those users are three times more likely to buy a ticket than web users, and while they are a smaller subset, we think that we can learn a lot from these signals in app discovery.

Julia Hartz: Overall, discovery users are up 16% year over year. So we know that writ large, we're doing a better job of putting that right event in front of the right person at the right time, wherever they are.

Julia Hartz: And I want to really commend the team that they've done a really nice job of balancing both focused, intense work on our consumer app and that end-to-end journey, and that work continues even post the rebrand, but also extending event rates inventory out into the world where people are searching for things to do. So especially social media with our partnership with TikTok and other platforms, we're really focused on connecting the dots for people so that wherever you're looking for something to do, Eventbrite's there, and our omnipresence is really driving the liquidity in our marketplace. In terms of creator behavior, we're starting to educate our creators on how their events are in the app and how they can optimize their listings in the app to make it even more high converting.

Speaker Change: Intense work on our consumer app and that end-to-end journey and that work continues, even post the rebrand, but also extending Eventbrite's inventory out into the world where people are searching for things to do.

Speaker Change: especially social media with our partnership with TikTok and other platforms. We're really focused on connecting the dots for people so that wherever you're looking for something to do eventbrites there and our omnipresent is really driving the liquidity in our marketplace. [inaudible]

Speaker Change: In terms of creator behavior, we're starting to educate our creators on how their events are showing up in the app and how they can optimize their listings in the app to make it even more high converting.

Cameron Mansson: And we don't see any major derivations in terms of how creators are going to be thinking about when they put their events on sale, but we do hope to continue to educate them through our reporting and analytics dashboard around how effective mobile app consumers are and why they should really lean into making that experience better for their users. That's helpful.

Speaker Change: And we don't see any major, you know, derivations in terms of how creators are going to be thinking about when they put their events on sale, but we do hope to continue to educate them through our reporting and analytics dashboard around how effective mobile app consumers are and why they should really lean into making that experience better for their users.

Anand Gandhi: One other just quick housekeeping item, but Anand, I'm curious, the 1Q SPC, is that a good run rate for the remainder of the year or just anything in terms of from a stock-based comp perspective, what we should expect as we move through 25? Thanks, Cameron. Yeah, that is a good, that is a good run rate for the year. If anything, you know, if anything, we might see some improvements. I would say in general, you know, given the fact that they this vesting is over multiple years, it's not exactly a straight line pattern. And there's a little jaggedness in the progression.

Speaker Change: That's helpful. One other, just click housekeeping item, but Anand, curious to the 1QSBC.

Anand: Is that a good run rate for the remainder of the year or just anything in terms of from a stock-based cons perspective what we should expect as we move through 25.

Anand: Thanks, Cameron. Yeah, that is a good, that is a good one right for the year. If anything, um,

Yeah, if anything, we might see some improvements.

Anand: I would say in general, given the fact that there's vesting over multiple years, it's not exactly a straight line pattern and there's a little jaggedness in the progression, but we see this at the high end, most likely of the quarterly SPC for the year.

Anand Gandhi: But, but we don't we see this at the high end, most likely of the quarterly SPC for the Got it.

Anand Gandhi: And then one more if I can, but on the ads growth, I'd be curious or would love to hear just a little bit more detail on what's helping sustain that. I think 30% was similar to the growth we saw last quarter. So any additional color on kind of what's supporting that.

Speaker Change: Got it, and then one more if I can, but on the ads growth, I'd be curious, sir, would love to hear just a little bit more detail on, you know, what's helping sustain that I think 30% was.

Anand: Similar to the growth we saw last quarter. So any additional color on kind of what's...

Anand Gandhi: And then as we think about the continued growth in marketplace revs, any additional color around, you called out higher incrementals, but any additional color on kind of how the incrementals for marketplace compared to the core ticketing business. That'd be helpful. That's all helpful. Thank you both. Thank you.

Supporting that, and then as we think about...

Anand: You know, they continue growth in marketplace revs any additional color around, you know, you called out higher incremental but any additional color on kind of how the incremental for marketplace compared to, you know, the core ticketing business. That'd be helpful.

Anand: We're happy with the 30% year of your growth because it is a clear signal that there is product market fit. And, you know, when we think about how can we be on education and, you know, really helping our creators on board to the tool, how can we grow ads better? Well, first is expand the high-intent placement. So there are surfaces on Eventbrite where ads are not yet embedded and where we know they will convert. And we're continuing to...

Anand: to roll a roadmap against that workstream. We also want to give creators better tools to see better ROI, so things like ticket sales ad objectives.

Anand: and then finally, the third thing that we're focused on improving consistently is the relevance of the ads that we're showing to consumers when they're searching, you know, whatever surface they're searching on whether it's desktop, mobile web, or app. We want consumers to see the most relevant ads which will of course, you know, drive the best outcome for our creators. So I think the bottom line really is that ads are growing because they help creators sell more tickets. [inaudible]

Anand: and more creators are seeing the effectiveness, and that really aligns perfectly with how we think about scaling the marketplace monetization. We'll really focus on marketing and promotion and driving demand within our monetization picture.

Anand: Frequent and regular customers and Eventbrite ads makes a lot of sense. So I'm excited about the combination of that.

That's all helpful. Thank you both.

Naved Khan: Your next question is coming from Naved Khan from B. Reilly Securities. Naved, your line is live. Please go ahead.

Thank you.

Speaker Change: Your next question is coming from Naved Khan from Berily Securities.

Ryan Powell: Hi, this is Ryan Powell on for Naved. Thank you for taking our questions.

Speaker Change: This is Ryan Powell on front of it. Thank you for taking our questions.

Ryan Powell: So first question I want to ask is, on the Eventbrite app redesign, if there's anything to call out in terms of event category performance since launch, and then second, for traction on timed entry, wondering what percent of overall events those are now and what the long term expectations for that could be? Thank you. That's all very helpful.

Speaker Change: So, first question I want to ask is on the Eventbrite app redesigned if there's anything to call out in terms of event category performance since launch?

Speaker Change: and then second for traction on timed entry, wondering what percent of overall events those are now and what the long-term expectations for that could be. Thank you.

Dora: Dora, thanks so much Ryan. So on the Eventbrite app, you know, in terms of category performance, we're not breaking that out right now, but what I can tell you is that we've seen

Dora: Some strong growth within the categories where we have executed our It List strategy. It's sort of a self-fulfilling prophecy, but we're focusing on the most highly-liquid categories in the key metros where we see the most focused buyer intent. And so the categories like music.

Food & Drink

Dora: Community and Culture and Performing Arts are the ones that I think you should keep an eye on and we're continuing to lean in there and again we are running a strategy that's scaling right now where we partner with local influencers to have them help curate the best events in those categories and we're seeing a really nice conversion rate from that curation. Amen.

Dora: And then on the time to entry side, a little too early to start sharing numbers there, but what I would think about it is that time-dentry.

Expanse our addressable market, so I'd look...

Dora: stepped into this into this segment of live experiences. So it's early. We will continue to update you as we have, you know, more metrics that we want you to start baking into your models. We do have dedicated sales members focused on timed entry, which is also relatively new, and so that's what drives my confidence in, you know, both timed entry and then also you know, in what we're seeing in curation and discovery.

Julia Hartz: And then on the TikTok partnership, is there anything to call out there on trends for impressions and conversion rates? I don't have any new news for you other than the adoption of social sharing tools for creators is continuing to be a cornerstone to our strategy for driving demand and why creators are staying at a higher rate. We're really focused on helping higher value creators in the, you know, 100 to 1,000 attendee range find ways to drive demand and build audience. And we're seeing a higher retention rate because of that in that segment. So I think that, you know, as we continue to build these blocks around how we can help creators be the best marketers and promoters of their events, we are really focused on, you know, the most important platforms that we need to integrate with.

Speaker Change: Thank you. That's all very helpful. And then on the TikTok partnership, is there anything to call out there on trends for impressions and conversion rates?

Speaker Change: I don't have any new news for you other than the adoption of social sharing tools for creators is continuing to be a cornerstone to our strategy for driving demand and why creators are staying at a higher rate.

Speaker Change: Ways to Drive Demand and Build Audience, and we're seeing a higher retention rate because of that in that segment.

Speaker Change: As we continue to build these blocks around how we can help creators be the best marketers and promoters of their events, we are really focused on, you know, the most important platforms that we need to integrate with and TikTok's a great example, but there's certainly others out there and we continue to work on those partnerships.

Operator: And TikTok's a great example, but there's certainly others out there and we continue to work on those partnerships. All very helpful. Thank you. And as a reminder, if you wish to join the queue at this time to ask a question, you may press star one on your telephone keypad to join the queue. Once again, that will be star one on your telephone keypad at this time. If you wish to join the queue to ask a question.

Go very helpful. Thank you.

Speaker Change: Thank you and as a reminder if you wish to join the queue at this time to ask a question you may press star one on your telephone keypad to join the queue once again that will be star one on your telephone keypad at this time if you wish to join the queue to ask a question

Hamed Khorsand: And your next question today is coming from Hamed Khorsand from BWS Financial. Hamed, your line is live. Please go ahead.

Speaker Change: and your next question today is coming from Hamed Khorsand from BWS Financial. Hamed, your line of life, please go ahead.

Hamed Khorsand: Hi, so my first question was, I was just trying to understand, you know, what you're trying to do as far as, you know, taking up the paid creator count. You know, there was a lot of talk last quarter that you were optimistic about that number went down this quarter. So if you just, you know, provide a little bit more insight into that strategy. Yeah, you know, I think that as we look at the year and how it plays out, we are encouraged by the trajectory that we're seeing. The overall number of paid creators is, yes, still recovering, but as I touched on this in the previous answer a little bit, importantly, we're seeing growth in the right segments.

Hi, so my first question was...

Hamid Khorasand: I was just trying to understand what you're trying to do as far as taking up the paid creator account. There was a lot of talk last quarter that you were optimistic about that number. It went down this quarter. So if you just provide a little bit more insight into that strategy.

Yeah, you know, I think that...

Hamid Khorasand: As we look at the year and how it plays out, we are encouraged by the trajectory that we're seeing, the overall number of pay creators is still recovering.

Hamid Khorasand: But as I touched on this in the previous answer a little bit, importantly we're seeing growth in the right segment. So in Q1 we saw improvement in large and frequent creators who publish events that are between 100 and 1000 attendees.

Julia Hartz: So in Q1, we saw improvement in large and frequent creators who publish events that are between 100 and 1,000 attendees. And that's really the heart of our strategy and our most monetizable cohort. So while the headline creator count may look slower to rebound, what matters is that activity is shifting toward higher quality supply. And we found that these creators, not only are they selling more tickets more regularly, but they're also adopting features like timed entry and adopting and paying for ads and retaining at higher rates. And that's exactly what we want to see. So creator and event growth is obviously very important to us in our leading indicators, but it's not the only path to inflecting paid tickets.

Hamid Khorasand: and that's really the heart of our strategy and our most monetizable cohort. So while the headline creator count and they look slower to rebound, what matters is that activity is shifting toward higher quality supply.

and we found that these creators.

Hamid Khorasand: Not only are they selling more tickets more regularly, but they're also adopting features like time dentery and adopting and paying for ads and retaining at higher rates. And that's exactly what we want to see. So, you know, creator and events.

Growth.

Hamid Khorasand: is obviously very important to us in our leading indicators and it's but it's not the only path to inflecting paid tickets, we're also seeing.

Julia Hartz: We're also seeing improvements in repeat creator retention, in ticket volume per event, and in buyer conversion, particularly on the mobile app, as we discussed. So I think these are all key drivers, and together they're powering this recovery. And I think that Eventbrite continues to be top of mind for creators who are hosting local, relevant events, and we're doing a much better job at helping them drive demand to their events. And we can see that in the sentiment analysis and in the feedback that we're getting from them.

And I think that-

Speaker Change: Eventbrite continues to be top of mind for creators who are, you know...

Speaker Change: Hosting local relevant events and we're doing a much better job at helping them drive demand to their events and we can see that in the sentiment analysis and in the feedback that we're getting from them.

Operator: Okay, thank you. Thank you. And once again, if you wish to join the queue at this time to ask a question, you may press star one on your telephone keypad.

Okay. Thank you.

Speaker Change: Thank you. And once again, if you wish to join the queue at this time to ask a question, you may press star one on your telephone keypad.

Dae Lee: Our next question is coming from Dae Lee from J.P. Morgan. Dae, your line is live. Please go ahead. Great. Thanks for taking my questions. I have two.

Speaker Change: Khan. Our next question is coming from Dae Lee, from J.P. Morgan. Dae, your line of life, please go ahead.

Daley: Great, thanks for taking my questions out to the first one. They follow up on the app redesign. So, there's curious on the philosophy behind it, like what you're trying to accomplish relative to.

Dae Lee: So, first one, a follow-up on the app redesign. So, I was curious on the philosophy behind it, like what you were trying to accomplish relative to the app design that you had previously. Is it more user engagement, time spent, or trying to achieve a different action from the consumer choosing your app?

The app design that you had previously.

Daley: Is it more user engagement, on time spent, or trying to achieve a different action from the consumer using your app?

Dae Lee: And then secondly, on your four-year guide, I appreciate you guys reiterating that, but just curious if that's more of you not seeing an impact from macro conditions, or you are seeing some signs, but you just feel more confident in your strategy to deliver against that for your target. Thank you. Thanks, Dae.

Daley: In the second day on your full year guy, I appreciate you guys reiterating that, but I'm just curious if that's more of you not seeing an impact from macro conditions or you're seeing some signs, but you just feel more confident in your strategy to deliver against that for your target.

Thank you.

Julia Hartz: So the goal of the app redesign is really simple. It's to make Eventbrite the easiest and most relevant place to find live experiences. And what we want to do is turn that engagement of easily finding something to do into real business for our creators. So we think about the consumer investment through the lens of what's actually going to make the creator more successful. And as we think about how we then convert that into business results, we think that it ties directly to the, not only our ability to attract more sales led acquisition, which is accelerating, but also to reactivate our self sign on channel, which is a very attractive channel for us and is a near term focus.

Speaker Change: Thanks, Dae. So the goal of the app redesign is really simple. It's to make Eventbrite the easiest and most relevant place to find life experiences. And what we want to do is turn that engagement of easily finding something to do and to real business for our creators. So we think about the consumer investment through the lens of what's actually going to make the creator more successful. And as we think about how we...

Speaker Change: Then convert that into business results. We think that it ties directly to not only our ability to attract more sales blood acquisition, which is accelerating, but also to reactivate our self-sign on channel, which is a very attractive channel for us and is a near term focus.

Julia Hartz: And then finally, as we attract more new creator types through features like timed entry, that only reinforces the flywheel and also improves the category and inventory on the app. And so, as we think about pushing the app more and more into our buyers hands through things like ticket access, this gives us the great opportunity to then connect them to the personalization that we know will help them think of Eventbrite as a place to go to find things to do.

and then...

Speaker Change: Finally, as we attract more new creator types through features like Time Gentry that only reinforces the flywheel and also improves the category and inventory on the app. And so as we think about, you know, pushing the app more and more into our buyers hands through things like ticket access. That's it.

Speaker Change: This gives us the great opportunity to then connect them to the personalization that we know will help them think of Eventbrite as a place to go to find things to do.

Julia Hartz: And so I would say engagement and conversion to ticket sales are the 2 core metrics that we're looking at on behalf of our creators.

Speaker Change: And so I would say engagement and conversion to ticket sales are the two core metrics that we're looking at on behalf of our creators.

Julia Hartz: And to your second question there about macro environment, and what does that mean for a four-year outlook? So, you know, right now, you know, we're not seeing clear impact from macro pressure. We're very aware of, you know, the overall sentiment of the markets. Understandably, we're cautious and we're going to continue to monitor that. But we do think, you know, we're in a place that has some resilience here given our price points and the fact that we're not a category that requires a lot of additional investment in terms of purchasing a hotel or an air or a flight.

Speaker Change: And to your second question there about macro environment and what does that mean for a

Speaker Change: So right now, we're not seeing clear impact from that refresher. We're very aware of the overall sentiment of the markets. Understandably we're cautious, and we're going to continue to monitor that closely. [inaudible]

Speaker Change: But we do think, you know, we're in a place that has some resilience here given our price points.

Speaker Change: and the fact that we're not a category that requires a lot of additional investment in terms of purchasing a towel or a plate.

Julia Hartz: So we think we have elements that, you know, suggest that we can be more resilient in times of macro uncertainty. At the same time, you know, we are monitoring and we realize that, you know, as the macro situation worsens materially, you know, it is possible to have an impact on customer sentiments and we're going to pay close attention to that. Okay, thank you. Thank you.

Speaker Change: So, we think we have elements that suggest that we can be more resilience in times of macro uncertainty at the same time that we are a monitoring and we realize that you know

Okay. Thank you.

Operator: This does conclude our question and answer session for today and also concludes today's conference call. Thank you for your participation. You may disconnect at this time. Have a wonderful day.

Thank you.