Q2 2025 BigCommerce Holdings Inc Earnings Call

Tyler Duncan: Ladies and gentlemen, thank you for standing by and welcome to the BigCommerce Second Quarter 2025 earnings call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question and answer session. Please be advised that today's conference is being recorded. I would now like to turn the conference over to your first speaker today, Tyler Duncan, Vice President, Finance and Investor Relations. You may begin.

Ladies and gentlemen, thank you for standing by and welcome to the Commerce. Second quarter 2025 earnings call. At this time. All participants are in a listen-only mode. After the speaker's presentation, there will be a question and answer session. Please be advised that today's conference is being recorded. I would now like to turn the conference over to your first Speaker today. Tyler, Duncan vice, president, finance and investor relations you may begin.

Tyler Duncan: Good morning and welcome to BigCommerce's Second Quarter 2025 earnings call. We will be discussing the results announced in our press release issued before today's market open. With me are BigCommerce's Chief Executive Officer, Travis Hess, and Chief Financial Officer, Daniel Lentz. Today's call will contain certain forward-looking statements, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning financial and business trends, as well as our expected future business and financial performance, financial condition, and our guidance for both the third quarter of 2025 and the full year 2025. These statements can be identified by words such as expect, anticipate, intend, plan, believe, seek, committed, will, or similar words.

Good morning and welcome to commerce's formerly big Converses. Second quarter, 2025 earnings call. We will be discussing the results announced in our press release issued before today's market open with me, are commerce's chief executive officer, Travis, s, and Chief Financial Officer. Daniel Lance.

Today's call will contain certain forward-looking statements which are made pursuant to the safe harbor, provisions of the private Securities. Litigation Reform, Act of 1995.

Forward-looking statements include statements concerning financial and business Trends, as well as our expected, future business, and financial performance, Financial condition. And our guidance. For both a third quarter of 2025 and the full year 2025,

Tyler Duncan: These statements reflect our views as of today only and should not be relied upon as representing our views at any subsequent date, and we do not undertake any duty to update these statements. Forward-looking statements, by their nature, address matters that are subject to risks and uncertainties that could cause actual results to differ materially from expectations. For a discussion of the material risks and other important factors that could affect our actual results, please refer to the risks and other disclosures contained in our filings with the Securities and Exchange Commission. During the call, we will also discuss certain non-GAAP financial measures, which are not prepared in accordance with generally accepted accounting principles.

These statements can be identified by words such as expect anticipate intend plan, believe seat committed will or similar words.

These statements reflect our views as of today and should not be relied upon as representing our views at any subsequent date. We do not undertake any duty to update these statements.

Forward-looking statements by their nature. Address matters that are subject to risks and uncertainties, that could cause actual results to differ materially from expectations.

For discussion of the material risks. And other important factors that could affect our actual results. Please refer to the risks and other disclosures contained in our filings with the Securities and Exchange Commission.

Tyler Duncan: A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures, as well as how we define these metrics and other metrics, is included in our earnings press release, which has been furnished to the SEC and is also available on our website at investors.bigcommerce.com. With that, let me turn the call over to Travis.

Early accepted accounting principles.

Travis Hess: Thanks, Tyler, and good morning, everyone. I will open my remarks today by providing a quick update on our Q2 results, and then I will transition into some details behind the company branding and name change we announced this morning. Given the announced changes, we are going to have a number of partners and industry analysts on our call today as well, so there will be some unavoidable technical jargon we will cover related to changes in our industry. First, let us start with a quick overview on the quarter. Q2 represented solid progress for the business in a number of areas. We delivered non-GAAP operating income of nearly $4.8 million, a 335 basis point margin improvement year over year. Annual revenue run rate, or ARR, reached nearly $355 million, a year over year improvement of 3%.

A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures, as well as how we define these metrics and other metrics, is included in our earnings press release, which has been furnished to the SEC and is also available on our website at investors.bigcommerce.com. With that, let me turn the call over to Travis.

Thanks, Tyler and good morning everyone.

I'll open my remarks today by providing a quick update on our second quarter results and then I'll transition to some details behind the company, branding and name change. We announced this morning.

Given the announced changes. We're going to have a number of Partners in Industry analysts on our call today as well. So there'll be some unavoidable technical jargon. We will cover related to changes in our industry.

First, let's start with a quick overview on the quarter.

Q2 represented solid progress for the business in a number of areas.

We delivered non-gaap operating income of nearly 4.8 million. A 335 basis point margin Improvement, year-over-year,

Travis Hess: Revenue reached $84.4 million in the quarter, growing 3% year over year, and operating cash flow came in at approximately $13.6 million, an improvement of nearly $2 million year over year. Both revenue and non-GAAP operating income exceeded the high side of our guidance range. While these results are encouraging in a number of areas, the business is capable of much more. I will spend the majority of my remarks today discussing where we are taking the business and why the changes we announced today will help us get there. E-commerce, as we know it today, is about to undergo a radical change. The advent and rise of answer engines and generative AI is driving an unprecedented evolution in consumer behavior, shifting search and browse to conversational queries that surface contextual shopping intent.

Annual revenue run rate (ARR) reached nearly $355 million, a year-over-year improvement of 3%.

Revenue reached 84.4 million in the quarter. Growing 3% year-over-year and operating Cash Flow came in at approximately 13.6 million and Improvement of nearly 2 million year-over-year.

Both revenue and non-gaap operating income exceeded the high side of our guidance range.

While these results are encouraging in a number of areas, the business is capable of much more.

I will spend the majority of my remarks today discussing where we're taking the business, and why the changes we announced today will help us get there.

Travis Hess: Answer engines like Perplexity, ChatGPT, Gemini, and Copilot are profoundly reshaping how we search, get things done, and how we shop. This significant shift is redefining how consumers discover and engage with businesses of all kinds, but most especially the brands, retailers, and B2B companies out there competing for traffic, customers, and conversions every day. Merchants of all sizes and across all industries must rethink how they show up in the era of AI-driven agentic commerce. To remain competitive in this new paradigm, merchants must leverage partners who can help them harness their data for enhanced visibility, relevance, and performance across AI-driven channels. We are uniquely suited to serve the market through this transformation. Q2 was a defining period. The strategy, product, and go-to-market engine we have built over the past year came together behind a singular focus: powering an AI-driven commerce ecosystem at scale.

E-commerce. As we know it today is about to undergo a radical change, the Advent and Rise of answer engines. And generative AI is driving an unprecedented evolution in consumer Behavior, shifting search and browse to conversational queries that surface. Contextual shopping intent, answer engines like perplexity chat gbt Gemini and co-pilot are profoundly reshaping how we search get things done and how we shop.

This significant shift is redefining, how consumers, discover, and engage with businesses of all kinds. But most especially the brands retailers and B2B companies out there competing for traffic.

Customers and conversions every day.

Merchants of all sizes and across all Industries. Must rethink how they show up in the era of AI driven, agentic Commerce,

To remain competitive in this. New paradigm, Merchants must leverage Partners who can help them harness their data for enhanced. Visibility relevance and performance across AI driven channels

We are uniquely suited to serve the market through this transformation.

Travis Hess: Our transformation phase is over. We have moved fully into execution and growth, and we are proud to reintroduce our company as Commerce. This rebrand as Commerce marks the culmination of a year spent rebuilding the company for where the commerce industry is going for the agentic future. Digital commerce is no longer organized around a single search box or a closed ecosystem. Shopping will be orchestrated by answer engines and other evolving AI-driven experiences that favor an open, composable approach to support these new buyer behaviors. In this new world, it is structured data such as title, description, size, and color, and unstructured data such as size guides, brand guidelines, spec sheets, video content, reviews, customer service transcripts, and articles synthesized, optimized, and orchestrated across owned and third-party channels that will help businesses adapt and succeed in this dynamic landscape.

U2 was a defining period, the strategy products and go to market engine. We have built over the past year. Came together behind a singular Focus powering and AI driven Commerce, ecosystem at scale.

Our transformation phase is over. We've moved fully into execution and growth, and we are proud to reintroduce our company as Commerce.

This Rebrand is Commerce marks, the culmination of a Year's spent rebuilding the company for where the Commerce industry is going for the agentic future.

Digital Commerce is no longer organized around a single search box or a closed. Ecosystem shopping will be orchestrated by answer engines and other evolving, AI driven experiences that favor and open composable approach to support these new buyer behaviors.

Travis Hess: We have spent the last year deliberately rebuilding the company around this future. Our new brand also reflects our broader market position: a flexible, open, partner-led ecosystem with infrastructure that powers everything from full-stack commerce to data optimization and syndication, working alongside platforms with whom we sometimes compete to enable those customers to meet challenges we are uniquely positioned to solve. Our ability to operate across the stack and ecosystem, sometimes as the platform, other times agnostically as the data orchestration or experience layer, is what makes our position in markets so unique and valuable. We help shape how commerce happens, wherever it takes place, and most importantly, however it best serves merchants and shoppers. I want to be clear about the intention behind this change. Commerce is more than a parent company rebrand; it is a deliberate signal that we intend to shape the future of commerce.

In this new world, it is structured data such as title description size and color and unstructured data such as size guides brand. Guidelines spec sheets video content reviews, customer service, transcripts and articles synthesized optimized, and orchestrated across owned and third-party channels that will help businesses adapt and succeed in this Dynamic landscape.

We've spent the last year, deliberately rebuilding the company around this future.

Our new brand also reflects our broader Market position a flexible open partner-led ecosystem with infrastructure. That powers everything from Full stack Commerce to data optimization and syndication.

Working alongside platforms with whom, we sometimes compete to enable those customers to meet challenges. We are uniquely positioned to solve.

Our ability to operate across the stack in the ecosystem—sometimes as the platform, other times agnostic as the data orchestration or experience layer—is what makes our position and market so unique and valuable.

We help shape how Commerce happens, wherever it takes place, and most importantly, however, at best serves merchants and shoppers.

I want to be clear about the intention behind this change.

Travis Hess: It reflects our current identity and anticipates the market's direction, driven by a wave of AI-powered agentic transformation. We recently announced a series of high-impact partnerships that reflect our market-leading position in this area, which will help B2B and B2C businesses thrive in the era of AI-powered shopping or agentic commerce. We've launched our partnership with Perplexity, a leading AI answer engine to deliver optimized product data directly impacting its AI-driven contextual responses. This, in turn, improves discoverability and visibility for major brands because their data is providing the foundation for trusted answers. Our expanded relationship with Google Cloud is helping merchants stand out across sales channels with AI-enriched product data. This delivers richer and more seamless experiences for customers and greater discoverability for merchants. This includes innovations leveraging Google Cloud with Gemini within BigCommerce's data enrichment offerings.

We recently announced a series of high-impact partnerships that reflect our market-leading position in this area, which will help B2B and B2C businesses thrive in the era of AI-powered shopping or agentic commerce.

We launched our partnership with perplexity. A leading AI answer engine to deliver optimized product data directly impacting its AI driven contextual responses

this in turn improves discoverability and visibility for major brands.

Because their data is providing the foundation for trusted answers.

Our expanded relationship with Google cloud is helping Merchants Stand Out across sales Channels with AI enriched product data.

This delivers richer and more seamless experiences for customers in Greater discoverability for merchants.

Travis Hess: Today, we also announced a new partnership with PROS, a market leader in AI-driven pricing optimization and configured price quoting. We will enable merchants to dynamically optimize pricing, automate complex quotes, and deliver real-time pricing offers to customers. This partnership will enable us to support more complex use cases, particularly in B2B, and expand our addressable market. Many of the world's top brands have selected BigCommerce to deliver these capabilities today: Adventure brand Revelist, the parent company of Bell, Bushnell, Carnal, Beck, and Giro; global consumer brand Urban, the parent company of Urban Outfitters, Anthropologie, and many others; and Tapestry, the parent company of fashion brands such as Coach and Kate Spade, New York; and Dell Technologies are already leveraging BigCommerce's data integrations to improve visibility, protect brand consistency, and boost performance across AI-driven search experiences. These are all exciting customer wins, partnerships, and product developments.

This includes Innovations leveraging, Google cloud with Gemini within commerce's data enrichment offerings.

Today, we also announced a new partnership with Pros. A market leader, in AI, driven pricing optimization, and configure price quoting

We'll enable Merchants to dynamically, optimize pricing, automate complex quotes and deliver real-time pricing offers to customers. This partnership will enable us to support more complex, use cases, particularly in B2B and expand our addressable Market.

Many of the world's top brands have selected Commerce to deliver these capabilities today.

Adventure brand realists. The parent company of bell Bushnell Carnell back and Gyro Global consumer brand Urban the parent company of Urban Outfitters anthropology and many others and tapestry the parent company of fashion brands, such as coach and Kate Spade, New York and Dell Technologies are already leveraging commerce's data Integrations to improve. Visibility protect brand, consistency, and boost performance across AI driven search experiences.

Travis Hess: Operationally, we remain focused on the execution of our go-to-market transformation plan. We see clear traction from the changes we began in late 2024. Our pipeline conversion rates are improving as our sales teams are now selling bundled products aligned to specific use cases and verticals across the product portfolio. This is a go-to-market engine that looks very different from a year ago, and it is now structurally aligned to the market for which we have been building. We need to improve the efficiency of our sales and marketing spending, and the changes we have made are focused on that outcome. Let me finish with a few other quick highlights from Q2. We were proud to be awarded 24 out of 24 medals in the 2025 Paradigm B2B Combine for the third year in a row.

These are all exciting. Customer wins Partnerships and product developments operationally we remain focused on the execution of our go to market transformation plan. We see clear traction from the changes. We began in late 2024. Our pipeline conversion rates are improving as our sales teams are. Now selling bundled products aligned to specific use cases and verticals across the product portfolio.

This is a go-to-market engine that looks very different from a year ago, and it is now structurally aligned to the market for which we have been building.

We need to improve the efficiency of our sales and marketing spending and the changes. We have made are focused on that outcome.

Let me finish with a few other quick highlights from Q2.

Travis Hess: We also advanced our rankings in five key categories and earned more gold medals in the mid-market edition than any other platform. This quarter, we welcomed top B2B brands such as Global Experience Specialists, Spear Education, and AeroFastener. In B2C, we saw great wins with Lifewave and Bellamy. I am encouraged by the progress that I see, and I am confident we can build on our momentum. Q2 was a pivotal quarter for us, not just in terms of execution, but in how we define and present who we are to the world. Commerce is the culmination of the work we have done to transform our products, go-to-market, leadership, and architecture. It reflects our belief that the future of commerce is intelligent, composable, and AI-driven, and we are now uniquely positioned to lead that future. After a year of bold foundational change, we are now in execution mode.

We were proud to be awarded 24 out of 24 medals in the 2025 Paradigm, B2B combined, for the third year in a row. We also advanced our rankings in five key categories and earned more gold medals in the Mid-Market edition than any other platform.

This quarter, we welcome top B2B brands such as Global Experience, Specialists Spear Education, and Aero Fastener in B2C. We saw great wins with LifeWave and Bellamy.

I'm encouraged by the progress that I see and I'm confident we can build on our momentum.

Q2 was a pivotal quarter for us, not just in terms of execution but in how we Define and present who we are to the world,

Commerce is the culmination of the work we have done to transform our products. Go-to-market leadership and architecture reflects our belief that the future of Commerce is intelligent, composable, and AI-driven, and we are now uniquely positioned to lead that future.

Travis Hess: With that, I will turn it over to Daniel to walk through our financials and outlook. Daniel?

After a year of bold foundational change, we are now in execution mode with that. I'll turn it over to Danielle to walk through our financials and Outlook.

Daniel.

Daniel Lentz: Thanks, Travis. Our Q2 results demonstrate continued momentum across our key business performance metrics. BigCommerce currently serves over 5,800 enterprise accounts and tens of thousands of small businesses. ARR reached nearly $355 million at quarter end, a 3% increase year over year, while average revenue per enterprise account rose to $46,403, a 9% increase year over year. We delivered $84.4 million in revenue in the quarter, up over 3% year over year, and non-GAAP operating income of $4.8 million. Profitability metrics strengthened significantly. Non-GAAP gross margin strengthened to 80%, up 280 basis points year over year, while non-GAAP operating income margin finished Q2 at 6%, improving 335 basis points from Q2 2024 and 1,013 basis points from Q2 2023. We closed Q2 2025 with a solid balance sheet, including $136 million in cash, cash equivalents, and marketable securities.

Thanks Travis.

Our Q2 results demonstrate continued momentum across our key. Business performance metrics Commerce. Currently serves over 5800 Enterprise accounts. And tens of thousands of small, businesses ARR reached nearly 355 million a quarter, end a 3%. Increase year-over-year while average revenue per Enterprise account rows to 46,403 a 9% increase year-over-year.

We delivered $84.4 million in revenue in the quarter, up over 3% year-over-year, and non-GAAP operating income of $4.8 million. Profitability metrics strengthened significantly, with non-GAAP gross margin increasing to 80%, up 280 basis points year-over-year, while non-GAAP operating income margin finished Q2 at 6%, improving 335 basis points from Q2 2024 and 1,013 basis points from Q2 2023.

Daniel Lentz: Our operating efficiency gains also continue to improve, with quarterly operating cash flow reaching approximately $14 million, up $2 million from Q2 2024. We have reduced our net debt position to $18 million, a 73% decrease year over year. Our debt maturity profile remains manageable, with approximately $4 million due in 2026 and $150 million due in 2028. For the three months ended June 30, 2025, we had approximately 80 million common shares outstanding and 81 million fully diluted shares outstanding. Let me provide a brief update on the progress of our other core growth initiatives from our Investor Day. We are on track to release an integrated self-serve version of Feedonomics within the BigCommerce control panel by this holiday season. Our self-serve version of Makeswift within the BigCommerce platform and our branded payment solution are also on track to be released in the front half of 2026.

We closed Q2 2025 with a solid balance sheet, including $136 million in cash, cash equivalents, and marketable securities.

Our operating efficiency gains. Also continue to improve with quarterly, operating cash flow, reaching approximately 14 million up 2 million from Q2 2024.

A 73% decrease year-over-year. Our debt maturity profile remains manageable, with approximately $4 million due in 2026 and $150 million due in 2028.

For the 3 months, ended June 30th 2025. We had approximately 80 million common shares outstanding and 81 million fully diluted shares outstanding.

Let me provide a brief update on the progress of our other core growth initiatives from our investor day.

We are on track to release an integrated self-serve version of Feedonomics within the BigCommerce control panel by this holiday season.

Daniel Lentz: These releases will improve customers' core BigCommerce platform capabilities while also creating new revenue growth opportunities for the business. Our partner bundling strategy is progressing well. This strategy enables additional revenue and profit opportunity through reselling core partner products, and it also creates an opportunity to increase distribution of our products through select partners without the burden of associated go-to-market costs on our side. We anticipate the inclusion of Noybu's leading error monitoring platform and our go-to-market team's sellable product portfolio later this year. Our partnership with PROS will enable them to offer a combined solution to the verticals in which they have deep expertise, while also enabling BigCommerce to offer PROS to our core customers as well. We are also excited to partner with Accenture to create and scale joint BigCommerce and Accenture solutions for customers, particularly focused on AI and agentic commerce.

Our self-serve version of mixed within the big Commerce platform and our branded payment solution are also on track to be released in the front half of 2026. These releases will improve customers core Commerce, platform capabilities, while also creating new Revenue growth opportunities for the business.

Our partner bundling strategy is progressing. Well.

This strategy enables additional revenue and profit opportunities through reselling core partner products. It also creates an opportunity to increase distribution of our products through select partners without the burden of associated go-to-market costs on our side.

We anticipate the inclusion of noi Boos leading error, monitoring platforms, and our go-to-market teams' sellable product portfolio later this year. Our partnership with Pros will enable them to offer a combined solution to the verticals in which they have deep expertise, while also enabling Commerce to offer Pros to our core customers as well. We're also excited to partner with Accenture to create.

Daniel Lentz: Before moving to guidance, I would like to explain how the shift to AI-driven commerce will help accelerate our revenue model. BigCommerce generates revenue in three ways. First, BigCommerce platform subscription revenue tied to merchant order volume. Second, Feedonomics subscription revenue based on product SKU volume going through our data feed optimization models. Third, partner and services revenue, including certain implementation services and technology partner revenue share. What is important to understand is that all three of these revenue streams benefit from AI's acceleration of change in the commerce industry. For us at BigCommerce, the growth of answer engines and agentic shopping is the equivalent of a new channel or a new buyer, driving order growth and technology partner revenue share. It also makes data optimization more important to customers than before, as answer engines and AI-powered shopping require even more sophisticated product data than existing search engines.

And scale joint commerce and Accenture solutions for customers, particularly focused on AI and agentic commerce.

Before moving to guidance, I'd like to explain how the shift to AI driven Commerce will help accelerate our Revenue model.

Commerce, generates Revenue in 3 ways.

First big Commerce platform, subscription Revenue tied to Merchants order volume.

Daniel Lentz: This, in turn, leads to more account opportunities and SKU volume growth to our data feed optimization models and the associated pricing and revenue growth. Agentic search is also a monetizable channel offering and represents a direct revenue opportunity in its own right. As demand increases for product data conditions specifically for agentic services, we intend to offer paid AI features as well. As AI reshapes how consumers discover and buy, we intend to meet that change head-on with value for our merchants and monetization for BigCommerce. In AI-powered shopping, data is the new storefront. Our ability to structure and syndicate product catalog data into answer engines is increasingly mission-critical for merchant success. As AI agents become the front door to product discovery, merchants who deliver clean, enriched product data will appear more frequently, earlier in the buyer journey, and with greater contextual relevance.

Second feedonomics subscription Revenue based on product. SKU volume going through our data, feed optimization models, and third partner and services Revenue, including certain implementation services and Technology partner Revenue share. What's important to understand is that all 3 of these revenue streams benefit from ai's, acceleration of change and the Commerce industry for us at Commerce, the growth of answer engines and agentic shopping is the equivalent of a new channel or a new buyer driving order growth and Technology, partner Revenue, share. It also makes data optimization more important to customers than before as answer engines and AI powered shopping require even more sophisticated product data than existing search engines. This in turn leads to more account opportunities and skew, volume growth to our data, feed optimization models and the associated pricing and revenue growth.

Agentic search is also a monetizable channel offering and represents a direct revenue opportunity in its own right.

As demand increases for product data—conditions specifically for agentic surfaces—we intend to offer paid AI features as well.

As AI reshapes how consumers discover and buy, we intend to meet that change head-on with value for merchants and monetization for commerce.

Daniel Lentz: This drives higher quality traffic, better conversion rates, and increased GMV. As that GMV scales, ultimately so does our revenue. Now, let me close with guidance. For Q3, we expect revenue between $85 million and $87 million, and non-GAAP operating income between $2.3 million and $3.3 million. For the full year 2025, we expect revenue between $339.6 million and $346.6 million, and non-GAAP operating income between $19 million and $25 million. Travis and I will now take your questions. Operator?

An AI-powered shopping data is the new storefront. Our ability to structure and syndicate product catalog data into answer engines is increasingly mission critical for merchant success as AI agents become the front door to product discovery. Merchants who deliver clean, enriched product data will appear more frequently, earlier in the buyer journey, and with greater contextual relevance. This drives higher quality traffic, better conversion rates, and increased GMV, and as that GMV scales, ultimately, so does our revenue.

now, let me close with guidance.

For Q3 we expect revenue between 85 million and 87 million. And non-gaap operating income between 2.3 million, and 3.3 million.

For the full year. 2025 we expect revenue between 339.6 million and 346.6 million and non-gaap operating income between 19 million and 25 million.

Travis and I will now take your questions. Operator, you may begin.

Speaker 5: We will now begin the question and answer session. To ask a question, you may press *1 on your telephone keypad. If you are using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question, please press *2. At this time, we will pause momentarily to assemble our roster. The first question comes from Raimo Lenschow with Barclays. Please go ahead.

We will now begin the question and answer session to ask a question. You may press star then 1 on your telephone keypad. If you're using a speaker-phone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw your question.

Please press star. Then 2

At this time, we will pause momentarily to assemble our roster.

The first question.

Comes from Ramo, Leno with Barclays.

Raimo Lenschow: Hey, good morning. Great to see the progress here. Travis, can you talk a little bit about what you are seeing in the field? Obviously, when we talked 90 days ago after Q1, the world was very, very uncertain. Consumers were really uncertain, and then, commerce businesses kind of suffered from that one. How has the world evolved since, and what are you seeing from your customers in terms of living in this new tariff world? Thank you.

Hey, good morning. Um, great to see the the progress here. Um, Travis can you talk a little bit about like, what you're seeing in the field obviously, you know, when we talked 90 days ago, uh, after q1, the what was very, very, um, uncertain, consumers, wherever the uncertain and then, you know, Commerce businesses kind of suffer from that 1. How has the world evolved since and what are you seeing from your customers in terms of you know living in this new tower for? Um um, thank you.

Travis Hess: Hey, Raimo. Thanks for the question. We are not seeing a lot of impact thus far from tariffs, to be honest with you, at least nothing that is obvious. I think Daniel Lentz can provide some color there as well. I think we are continuing to see success, obviously, in demand, particularly on the B2B side. I think we have been pretty transparent about that trend over the last year. Then, obviously, with the answer engine proliferation and angst with merchants in the space knowing they need to do something, they are seeing search traffic drop off, and obviously want to optimize for that. There is a tremendous amount of demand and sense of urgency around particularly discoverability right now, and obviously a lot of discussion and conjecture around where this is going to evolve to as it relates to actual shopping.

Very much. Uh, thanks for the question. Yeah, we're not seeing a lot of impact thus far from tariffs, to be honest with you. At least nothing, um, that's obvious. I think Daniel can provide some color there as well. I think, um, we're continuing to see success, obviously, in demand, uh, particularly on the B2B side. I think we've been pretty transparent about that trend over the last year. And then, obviously, uh, with the...

Travis Hess: But right now, it is primarily around discoverability and transformation to align to being discovered going forward.

The answer engine, uh, proliferation and um, angst, uh, with merchants in space, knowing they need to do something. They're seeing search traffic drop off and obviously want to optimize for that. This is a tremendous amount of demand and a sense of urgency around particularly discoverability right now. And obviously, a lot of discussion and conjecture around where this is going to evolve to as it relates to actual shopping. But right now, it's primarily around discoverability and um, transformation to align to being discovered going forward.

Raimo Lenschow: Daniel, if you think about the rebranding, like how, since we do not have a lot of experience, you are kind of dependent on being found by new customers, et cetera. Can you talk a lot about the puts and takes? Obviously, you spent some money on it. There is going to be an in-between period. Do we need to think about disruption in terms of new customer adds, et cetera? How is that going to play out for you? Thank you, and congrats from me again.

And then, oh yeah. And then that Daniel, if you think about the rebranding, um,

Travis Hess: That's a great question. What I would say is it's really important to understand that we are not rebranding the individual products themselves. This is a corporate parent brand change, and it really better represents where we already are playing in the market. In a lot of ways, for example, a lot of customers are not familiar with the fact that we have Feedonomics as a core product, which is specifically built to help merchants optimize for where things are going with AI, no matter what platform you're on. The fact that the corporate name was associated with one of the products and a platform product in particular, I think it led to some confusion, and sometimes it can limit opportunities that we saw on the sales side.

Like how I mean, um, since we don't have a lot of experience like, you know, but you were kind of dependent on kind of being found where a new customers Etc. Like, can you talk a little about the the puts and takes like obviously you spend some money on it, there's going to be like an in-between period. Like do we need to think about disruption in terms of new customer ads, Etc. Like how how, you know, how does going to play out for you? Thank you. And congrats from me again.

Travis Hess: I don't think that it's really going to affect deal volume or pipeline build because, again, this is not impacting the branding of the individual products themselves. What I think it does is it gives us an opportunity to have a much more cohesive message and one that truly represents what the business is and what exactly it is that we do in a way that I think broadens our TAM specifically with respect to Feedonomics, and that's really key to why we did this.

Yeah, no problem. Uh that's a great question. What I would say is it's really important to understand that we are not rebranding, the individual products themselves. This is a corporate parent brand change and it it really better represents where we are ready our playing in the market and a lot of ways. Um, for example, a lot of customers are not familiar with the fact that we have feedonomics as a core product, which is uh, specifically built to help Merchants optimized for where things are going with AI, no matter what platform you're on. And the fact that the corporate name was associated with 1 of the products and a platform product, in particular, I think it led to some confusion. And sometimes it can limit opportunities that we saw on the sales side. And so, I don't think that it's really going to affect deal volume or pipeline build because again, this is not impacting, the The Branding of the individual products themselves. What I think it does is it gives us an opportunity to have a much more cohesive message. And 1 that's much more true, truly represents what the business is and what exactly it is that we do uh, in a way that I think broadens, our Tam specifically with respect to feed

Raimo Lenschow: Okay, makes sense. Perfect. Thank you.

Economics, and that's really key uh, to why we did this.

Okay, makes sense. Perfect. Thank you.

Speaker 5: The next question comes from Ken Wong with Oppenheimer. Please go ahead.

The next question comes from Ken Wong with Oppenheimer. Please go ahead.

Ken Wong: All right, thanks for taking my question. Somewhat piggybacking off of Raimo Lenschow's question, Travis Hess, this past year saw BigCommerce prioritize the reshaping of your exec team, go-to-market alignment with this rebrand as Commerce. Do you think the product portfolio is in a place for us on the outside to properly measure success, or is that going to have to wait until 2026?

All right, thanks for taking my question. Uh somewhat piggybacking off of uh rha's question. Travis is this past year, saw big Commerce, prioritize the reshaping of your exec team. Go to market alignment with this Rebrand as Commerce do. Do you think the product portfolio is in a place for us on the outside to properly measure success? Or or is that going to have to wait until 26?

Travis Hess: I think it's a great question, Ken. I think you are going to see leading indicators, certainly as we build pipe and we announce new, obviously, efficacy with some of the existing clients that we have. Part of the challenge on the agentic stuff, A, you are buttoned up against holiday, and obviously we are dealing with a lot of large brand manufacturers and retailers coming in, so there will be some sensitivity there. But we are also playing with the pace of these answer engines as well and where they are in their journey of how they are optimizing, how they are ingesting data, and things like that. So all three are kind of coming together, where the brand itself is, where the answer engines are in particular, and then how we are helping them.

Travis Hess: But I would expect to see material signs of optimism and signs of growth that would most notably turn into revenue, probably more so in the early part of next year materially versus the second half of this year. But we will see other indicators that would be organic and natural that you would probably see from the outside in as well.

I think, uh, it's a great question Ken. Um, I think you're going to see leading indicators, uh, certainly, as we build pipe and, uh, and we announced new, um, obviously efficacy with some of the existing clients that we have part part, part of The Challenge on the agentic stuff, a, your button up against holiday and obviously, we're dealing with a lot of large brand and manufacturers and retailers coming in. So there'll be some sensitivity there, but we're also playing with the pace of these answer engines as well, and where they are in their journey of of, of how they're optimizing, how they're ingesting data, and things like that. So, all 3 are kind of coming together. We're the brand itself is, uh, where the answer engines are in particular, and then and then how we're helping them. But I would expect to see, uh, material signs of of optimism and signs of growth that would most notably

Ken Wong: Perfect. Super helpful. Then, you know, lots of mentions of new partnerships, and it sounds like that is potentially going to be a more important revenue path going forward. Should we anticipate that the pace of new software service partnerships are going to pick up relative to what we have seen from BigCommerce historically?

To what we've seen from Big Commerce, historically.

Travis Hess: I think you are going to see more transformative type partnerships, right? I think the models are shifting. I think we were fairly, I was fairly verbose about that in my opening remarks. I think it is changing the entire dynamic of where folks are placing their bets and how organizations, regardless of size or market, need to adapt to do that. That, by definition, will require transformation. So the services side of this, I would expect to shift more broadly into helping these organizations transform and take advantage of that. For us, that partnership is a combination of obviously software and services, and the service is handling the transformation piece.

Travis Hess: We feel like we have got capabilities that would act as more of a Catalyst to help spark that transformation in service and help brands get into a better spot to take advantage of obviously the sense of urgency around discoverability right now. Certainly shortly thereafter, this is going to get deeper and more agentic, where this is going to turn into shopping. Then that is going to launch monetization models that, again, depending on the answer engine, might be slightly nuanced and different that organizations and service providers are also going to need to adjust to. This is kind of the tip of the spear of what we see as a massive paradigm shift in the space.

I think you're going to see more transformative type Partnerships. Right, I think, um, the models are shifting. I think we were fairly. I was fairly verbose about that in my opening remarks, I think um it's changing the entire Dynamic of where folks are placing their bets and how organizations regardless of size or Market need to adapt to do that and that by definition will require transformation. So the services side of this, I would expect to shift more broadly into helping these organizations transform and take advantage of that. And for us you know that partnership is is a combination of obviously software and services and the services handling. The transformation piece. We feel like we've got capabilities that would act as more of a catalyst to help spark that transformation and service and help Brands get into a better spot to take advantage of of obviously the sense of urgency around discoverability right now, and certainly shortly thereafter. This is going to get deeper and more agentic, uh, where this going to turn into shopping. And then that's going to launch, monetization models that again, depending on the answer and

Might be slightly nuanced and different that organizations and service providers are also going to need to adjust to. So this is kind of the tip of the spear of what we see as a massive paradigm shift in the space.

Ken Wong: Got it. Thanks a lot, Travis.

Travis Hess: You got it.

Got it. Thanks a lot Travis.

Speaker 5: The next question comes from Natalie Howe with Bank of America. Please go ahead.

You got?

the next question comes from Natalie, how with Bank of America, please go ahead

Speaker 8: Thanks for taking my question. You talked a little bit about your B2B offerings, so I wanted to dig in a little more on that, especially as a pillar of ARR reacceleration. What has been the biggest improvement in the adoption of B2B, and how has it been integrating with the rest of the platform, and what is the ideal customer for that, whether it is new logos or customers already in the base?

Thanks for taking my question. Um, you talked a little bit about uh, your B2B offering. So I wanted to dig in a little more on that, especially as a pillar of, uh, ARR re acceleration. So what has been the biggest Improvement in the adoption of B2B, and how has it been integrating with the rest of the platform and what's the ideal customer for that? Whether it's new logo or customers already in the base?

Travis Hess: It is a great question, Natalie. We have seen a lot of momentum there for some obvious reasons and maybe some less obvious reasons. Just the pure capabilities of the platform and just the nature of what we define as B2B, which is more so traditional manufacturing and distribution, which tends to have some complexity innately to that business, large complex catalogs, pricing schemas, contractual pricing, punch-outs, a lot of back-office technology challenges. Oftentimes, these large organizations grow inorganically and buy their way to growth and with that inherit a bunch of a tangled mess on the back end. A lot of the capabilities in the core platform have lended itself to transformation in that capacity, and I think drawing a lot of folks to us, where we have seen the really biggest opportunity short term to expand that TAM is really through CPQ or configured price quote.

Travis Hess: As you get more complex in these products, obviously you are needing to configure them sometimes with tens of thousands of SKUs, and it is why we partnered with PROS. Obviously, they live and breathe in this space. They dominate some very innately complicated industries, and it was just a natural extension. They have got far more advanced capabilities than we could ever possibly build ourselves, and it is just a great use case and example of where partnering and being open makes a lot more sense to accelerate value to our customer base and widen our TAM as opposed to waiting to go build it over time.

Yeah, we it's a great question. I I, we've seen a lot of momentum there for for some obvious reasons and maybe some less obvious reasons, just the pure capabilities of the platform, um, and just the nature of what we Define as B2B, which is more. So traditional uh, manufacturing and distribution, which tends to have. Um, some complexity innately to that business, large complex catalogs pricing schemas, contractual pricing, punch outs, a lot of back office. Technology challenges, often times these larger organizations grow in organically and buy, uh, their way to growth and with that inherited a bunch of of, of a tangled mess on the back end. So a lot of the capabilities in the core platform, have lended itself to um, transformation in that capacity. I think drawing a lot of folks to us, where we've seen the really biggest opportunity. Uh, short term to expand, that Tam is really through cpq or configure price, quote, as you get more complex.

Travis Hess: The challenge is historically we have got to make that easy, and so we have been very deliberate about who we are partnering with, why we are partnering with it. We have got to make that easy commercially, operationally, and technically. That is the spirit behind all of these things.

Speaker 8: Got it. Thank you. A quick question on the payment solution. I know it's not until 2026. You guys want to provide more optionality for your customers, but what gives you the confidence that some customers will end up using your guys' payment solution, and what's the reasoning behind providing it yourselves?

In these products, obviously, you're needing to configure them sometimes, with tens of thousands of skus, and it's why we partnered with with Pros. Obviously, they live and breathe in this space. Uh, they dominate some very innately complicated Industries and it was just a natural extension. They've got far more advanced capabilities than we could ever possibly build ourselves and it's just a great use case and example of where partnering and being open, um, makes a lot more sense to accelerate value to our customer base and widen our Tam as opposed to waiting to go build it over time. That, that the challenge is historically, we've got to make that easy and so we've been very deliberate about who we're partnering with, why we're partnering with it, but we got to make that easy, commercially operationally. And technically that's the the spirit behind all of these things.

Got it. Thank you. And then a quick question on the payment solution. I know it's not until 2026. You guys want to provide more optionality for your customers. But what gives you the confidence that, you know, some customers will end up using your payment solution? And what's the reasoning behind providing it yourselves?

Travis Hess: This is Daniel Lentz. I will take that one. I think it is important to understand that we are going to be offering an optional solution that is going to be really focused on small businesses and mid-market customers. For a lot of customers within our base, they really are looking for simple solutions that have easy out-of-the-box integrations with competitive pricing. By having a native payment solution that is fully integrated into our platform, we can make that easy for those customers that do not need the type of, you know, they do not have multi-region complexity. They do not need to have a different payment solution depending upon the region. We are also going to make sure that, again, we work with a lot of really large complex businesses that do not want to be shoehorned into one payment solution that may benefit us but not benefit them.

Uh, this is Daniel, I'll take that 1. Um, I think it's important to understand that. We're going to be offering an optional, an optional Solution that's going to be really focused on, uh, small businesses, and mid-market customers, um, for a lot of customers within our base.

Travis Hess: We want to make sure that we have got the optionality for customers to pick and choose partners that make sense for them. They may need to work with partner A in Europe and partner B in South America. That is completely fine for us, but there is also a big chunk of our base that would benefit from having a simple out-of-box solution that is fully integrated, and we can capture some incremental spread on the pricing that we are offering and deliver that value back to our shareholders without taking on all of the associated complexities on underwriting risk and capital commitments and things like that.

Speaker 8: Great. Thanks so much for that.

Pricing that we're offering and delivering that value back to our shareholders without taking on all of the associated complexities of underwriting risk and capital commitments, and things like that.

Great. Thanks so much for that.

Speaker 5: The next question comes from David Hynes with Canaccord. Please go ahead.

The next question comes from David Hines with Canaccord. Please go ahead.

Ken Wong: Hey, good morning guys. Travis, look, as the commerce space continues to evolve towards agentic or answer engines, do you still think BigCommerce's best opportunity is as platform, or do you now see a better path to market as that data orchestrations experience layer? I guess if it is the latter, how does that change how you think about the economics of the business?

Travis Hess: Yeah, it is a great question. Listen, the reality of it is both. The platforms are not going to go away for anyone. People are still going to go to branded sites and shop. I think there is still a dopamine rush. People talk about agents buying on behalf of people. Yeah, there are plenty of use cases where that will be very applicable, but people still get a dopamine rush from buying stuff. I do not particularly enjoy it as much as some others, but a lot of people do. That being said, I think the key here, and I said this when I took this gig, there is a better together story here. There is a time and a place for the platform, and I think having an open composable approach, which I felt was paramount to why I took this job, was not by accident.

Hey, good morning guys. Um, so Travis look is is the Commerce space continues to evolve towards agentic or answer engines? Do do you still think big Commerce is best opportunity is as platform or or do you now see a better path to Market as that data, orchestrations experience layer and I guess if it's the latter like how does that change? How you think about the economics of the business?

Travis Hess: It is, again, I think the acceleration of where we are now in the adoption of AI and these answer engines has probably happened at a pace faster than probably all of us expected, but no doubt it was going to get complicated. So you are going to need the data layer to ultimately drive a lot of this. The data is going to end up driving a lot more innovation as it relates to the platform as well, and a lot more as it relates to experiences on and off sort of owned channels. So the mix might change over time. I think there is an advantage to having more than just the data layer and being able to optimize that. There is obviously more to than just having a platform and component capabilities. Mixing and matching that will be very deliberate and orienting to specific industries.

Yeah, it's a great question. Um listen. The reality of it is both. Um I the platform's not going to go away for anyone. I mean people are still going to go uh to branded sites and and Shop I think, you know, there's still a dopamine Rush, people talk about agents buying on behalf of people. Yeah, there's plenty of use cases where that will be very applicable but people still get a dopamine Rush from buying stuff. Um, I don't particularly enjoy it as much as some others, but, you know, a lot of people do. Um, that being said, I I think the key here and I said this, when I took this gig, um, there's a Better Together story here, there is a time and a place, um, for the platform and I think having an open composable approach, which I felt was Paramount to why I took this job. Um, was not by accident.

Travis Hess: But to Daniel Lentz's point earlier, I think clients want optionality, and they want agility. They do not want vendor lock-in. They want to be with you because they want to be with you, not because they have to be with you. I think our challenge is providing best-in-class capabilities that allow that to happen. If it is just the data piece, so be it. It allows us to widen the TAM without forcing everyone to move to our platform, which, again, is not for everyone. I would be naive to think that it is and vice versa. So that is the thesis behind it. What that mix is six months from now, a year from now, maybe it is different, and we will adjust accordingly, but hard to predict at this point because there are still so many things in motion.

It's, you know, again, I think the acceleration of where we are now and the adoption of AI. And these answer engines is probably happened at a pace, you know, faster than probably all of us expected, but no doubt, it was going to get complicated. So you're going to need the data layer to ultimately drive. A lot of this, the data is going to end up driving uh a lot more Innovation as it relates to the platform as well. And there's a lot more as it relates to experiences on and off sort of owned um channels. So um the mix might change over time. I think there's an advantage to having more than just the data layer and being able to optimize that. And there's obviously more to than just having a platform and component capabilities uh mixing and matching that will be very deliberate and orienting to specific Industries. But to Daniel's Point earlier, I think, um, clients want optionality and they want agility, they don't want vendor lock in. They want to be with you because they want to be with you, not because they have to be with you. And I think our challenge is providing best-in-class capabilities that allow that to happen.

Travis Hess: Even the commercialization of the agentic stuff has not been figured out or hammered out yet by the answer engines themselves. So this will continue to evolve as we move forward.

And if it's just the data piece, so be it. It allows us to widen the TAM without forcing everyone to move to our platform, which, you know, again, isn't for everyone. I would be naive to think that it is and vice versa. So that's the thesis behind it. What that makes is six months from now, a year from now, maybe it's different, and we'll adjust accordingly. But it's hard to predict at this point because there are still so many things in motion. Even the commercialization of the agentic stuff hasn't been figured out or hammered out yet by the answer engines.

Daniel Lentz: Yeah, one point I would add to this, this is Daniel Lentz, and I talked about this in my prepared remarks at length because I think it's really critical to make sure that our shareholders understand this as we are making this change. The trends that we are seeing with respect to AI and commerce hit all elements of our revenue model in a positive way. We do not need to continue, like I would anticipate in the future that the Feedonomics product would grow at a disproportionate rate relative to the platform product. That has been true for a while. I would continue to expect that to be more so in the future. What that does is it gives us a great opportunity to drive value for merchants no matter what platform they are on, and that is really, really key.

Daniel Lentz: As AI gains share and how it influences commerce, that puts more SKUs going to our data transformation engines, which drives more volume. For the customers where it makes sense to cross-sell the platform, we will do that, and then that ends up looking like a mix shift, and it drives more volume, which we capture revenue on order growth and associated revenue share through payments and a whole host of other areas. From my perspective, from a revenue model, this may change the mix of maybe which product is growing faster than another, but this benefits everything we have within the portfolio.

Themselves. So this will continue to evolve um, as we move forward. Uh, 1 point, I would add to this. This is Daniel and and I talked about this in my prepared remarks at length because I think it's really critical to make sure that our shareholders understand this, as we're making this change, the trends that we are seeing with respect to Ai and commerce, hit all elements of our Revenue model in a positive way. We don't need to like, I I would anticipate in the future that the feedonomics product would grow at a disproportionate rate relative to the platform product that's been true for a while. I would continue that expect that to be more. So in the future, what that does is it gives gives us a great opportunity to drive value for merchants, no matter what platform they're on. And that's really, really key as, uh, AI gains share. And how it influences Commerce? That puts more skus. Going to our data transformation engines, which drives more volume for the customers where it makes sense to cross. Sell the platform. We will do that, and then that ends up looking like a mix shift and it drives more volume, which we capture revenue on.

Ken Wong: Yeah, yeah. Okay, I think that makes sense. Daniel, just based on how you are modeling the business, when do you think we might see a return to positive enterprise customer account?

An order growth and a coated Revenue, share through payments and a whole host of other areas. So, from my perspective, uh, from a revenue model, this may change the mix of maybe, which product is growing faster than another, but this benefits. Everything we have within the portfolio.

Daniel Lentz: That's a great question. I'd like to see that happening towards the back half of this year, but we don't know for sure that's going to happen. There's a lot of things that I see in the business right now that I think are really, really positive. We beat the high side of the guidance range on revenue and profit. The revenue growth rate is stabilized. We have line of sight to acceleration. I'm excited about that. Importantly, enterprise ARPA, our average revenue per account, it was up to 9%, which I think is like our seventh consecutive quarter of accelerating growth in ARPA. We also had the strongest sequential growth in ARR and bookings that we've seen in over a year. Our deferred revenue was up 31% on the quarter. So there's a lot of signs I'm seeing that are really good.

Yeah. Okay, I think that makes sense. Uh, and then Daniel uh just based on how you're modeling the business. Like when do you think we might see a return deposit Enterprise customer account?

Daniel Lentz: As I've said, when this comes up on each of our calls over the last few quarters, I'm a CFO. I'm never going to be happy until count and dollar per account are growing together. We're seeing new account growth that's really good, really large accounts that we're really excited about. We're also just continuing to invest and need to make progress on gross retention with some of our smaller accounts, which is why you're seeing that in the unit count number. It's not the core of our revenue model. I'm much more concerned about dollarized retention, as I've said before, than I am unit count, but it's obviously something that we're focusing on as well.

Ken Wong: Okay, great. Thank you guys.

Daniel Lentz: You bet.

August sequential growth in ARR and bookings that we've seen in over a year. I mean, our deferred revenue was up 31% on the quarter. So there's a lot of signs, I'm seeing that are really good. As I've said when this comes up on each of our calls, over the last few quarters, I, I'm a CFO. I'm never going to be happy until count and dollar per account are growing together. Um, we're seeing new account growth. That's really good. A really large accounts that were really excited about. We're also just continuing to invest and need to make progress on Gross, retention with some of our smaller accounts, which is why you're seeing that in the uh the unit account number. So it's not the core of our Revenue model, I'm much more concerned about dollarized retention as I've said before than I am unit count but it's obviously something that we're focusing on as well. Yeah. Okay great. Thank you guys.

You bet.

Speaker 5: The next question comes from Parker Lane with Stifel. Please go ahead.

The next question comes from. Parker Lane with stifel. Please go ahead.

Speaker 9: Hey guys, good morning, and thanks for taking the question. In the prepared remarks, you specifically called out improving pipeline conversion rates. I was just wondering if you look now that we've made those changes to the sales org in late 2024, how the pipeline build is developing, and how much of that is being driven by this proliferation of agentic commerce versus just blocking and tackling a normal course of business?

Hey, guys. Good morning, and thanks for taking the question. Um, in the Preparatory remarks, you specifically called out, improving pipeline, conversion, rates. And just wondering if you look now that we've, uh, made those changes to the sales org, and, and late 24, how the pipeline build is developing and, um, how much of that is being driven by this proliferation of agentic, Commerce versus just blocking and tackling

As a business.

Travis Hess: Parker, I would say the pipeline build has been healthy, not exactly where we would want it to be. We're never satisfied with what we're seeing, but we've seen really good indications. The win rates improving are definitely encouraging, and I think that's because we're doing a better job positioning the brand and positioning the products. That's without being able to be out in the market with the change in what we're doing at the parent company level and all of the changes behind that, which is part of why we kind of anticipated the front half of the year being a little bit of a challenge. It's very much as what we expected. So we're really encouraged by what we see. I think reps are doing a better job pitching as a bundle.

Travis Hess: I think they're also doing a better job being able to kind of get in the door with accounts regardless of what platform they're on with the Feedonomics product, and we think that the changes we've made here will bolster that.

Speaker 9: Understood. I know you give a model framework back at the analyst day in the spring, not explicitly guiding to 2026, but with some of the sales changes and build behind us now and the rebrand behind us, how should we think about the cadence of margin expansion over the midterm? Is there an opportunity to drive a little bit more margin than would be implied in this year?

Um, Parker I would say, the pipeline build has been, uh, healthy, not exactly where we would want it to be. We're never satisfied with what we're seeing, but we've seen really good indications. The win rates, improving are definitely encouraging. And I think that's because we're doing a better job, positioning the brand, and positioning the products we, uh, and that's without being able to be out in the market with the change and what we're doing at the parent company level. And all of the changes behind that, which is part of why we kind of anticipated, the front, half of the Year being a little bit of a challenge. Um, and you know, it's it's very much as what we expected. So we're really encouraged by what we see. Um I think reps are doing a better job pitching as a bundle. I think they're also doing a better job being able to kind of get uh, in the door with accounts. Uh, regardless of what platform they're on with the feedonomics product. And we think that the changes we've made made here will bolster that

Daniel Lentz: There is. What I would say, though, is we are prioritizing growth acceleration. I think we said going into the year that we were aiming for margin expansion in the low to mid-single digits. I think that is certainly still possible, but Travis and I are also prioritizing investments in the product, not just in features related to AI. We want to be really clear about this. This is not chasing shiny objects. We are really investing in our core products, core features, and functionality while also building in advancements in AI offerings that we think are important. We want to continue to see healthy margins and expansion. I think you see that also even just in the cash flow results. We had almost $14 million in operating cash flow in the quarter, which I think is outstanding.

Understood and then I know you give a a model framework back at the analyst day in the spring, not explicitly going into 26, but with some of the sales changes and and build behind us now and uh, the Rebrand behind this, how should we think about the Cadence of margin expansion over to sort of the the midterm is there an opportunity to um, drive a little bit more margin than would be implied, uh, in this year?

Daniel Lentz: But where we see opportunities to invest back in the product, we are going to definitely do that. We are also investing a little bit more right now in sales and marketing expense, which you will see in the numbers, which makes sense given the rebrand. That said, we also are kind of laser-focused on where we are from an efficiency perspective because clearly that is not where we want it to be from a growth relative to spend, and that is going to be something we are going to be focusing on as we go into next year. I will have a lot more to say on this as we get into our next call once we get through kind of early rounds of planning for next year. It is a little bit early at this point, Parker, for us.

There is what I would say though. Is we are prioritizing growth acceleration. Um, I think we said going into the year that we're aiming for margin expansion and the low low to mid single digits, I think that certainly still possible, but Travis and I are also prioritizing investments in the product, um, not just in features related to AI. We want to be really clear about this. This isn't chasing shiny objects. Like, we're really investing in our core products core features and functionality while also building in advancements, in AI offerings that we think are important. Um, and so we want to continue to see healthy margins and expansion. I think you see that also even just in the cash flow results. I mean, we had almost 14 million dollars in cat operating cash flow in the quarter, which I think is outstanding, but where we see opportunities to invest back in the product, we are going to definitely do that. Um, we're also investing a little bit more right now in sales and marketing expense, which you'll see in the numbers which makes sense given the Rebrand. Um, but that said we also are kind of laser focused on where we are from an efficiency perspective because uh, clearly that's not where we want it to.

Speaker 9: Understood. Thanks again.

Be from a growth relative to spend, and that's going to be something we're going to be focusing on as we go into next year. I'll have a lot more to say on this as we get into our next call, once we get through the early rounds of planning for next year. It's a little bit early at this point, Parker, for us.

Daniel Lentz: No problem.

Understood, thanks again.

No problem.

Speaker 5: The next question comes from Maddie Schrage with KeyBanc Capital Markets. Please go ahead.

The next question comes from Maddie Strage with KeyBanc Capital Markets. Please go ahead.

Speaker 8: Hey guys, thanks for taking my question. I just wanted to hit on B2B a little bit. Could you maybe talk about the amount of new net adds that are joining the platform that are joining for B2B functions and where you see that going this next year? My second question for you is just on ARPA. Obviously, we have seen a good step up sequentially, or I was going to say year over year for a while now. Can you talk to the upside that you are seeing there, what folks are taking more of, or maybe any changes in pricing that are leading to ARPA increasing continually? Thanks.

Hey guys, and thanks for taking my question. I just wanted to hit on B2B a little bit. Could you maybe talk about, um, maybe the amount of new net ads that are joining the platform that are joining for B2B functions and kind of where you see that going this next year. And then my second question for you is just on arpa, obviously we've seen a good step up. Um,

Kind of sequentially or I was going to say year-over-year for a while. Now um can you talk to the upside that you're seeing their kind of what folks are taking more of or maybe any changes in pricing that are kind of leading to arpa increasing continually? Thanks?

Travis Hess: Daniel and I will ham and egg this one. Maddie, great question. As it relates to B2B, a disproportionate amount of net new bookings has been oriented to B2B, I think, for a myriad of reasons. I've talked about this on the last couple of calls. At the beginning of the year, we bifurcated that entire go-to-market team to B2B. I think historically, I've been critical of the org and treating B2B as like additional features and functions as opposed to a completely different consumption model, business model, and ICP, which we've been very deliberate about since the beginning of the year. Not so much the added headcount there that's led to the efficacy.

Travis Hess: I just think the focus and the depth, and to Daniel's point earlier, the investment we continue to make within that product, I think the PROS relationship is just an accelerated way to drive more value and widen our TAM because as you go up market in B2B in particular, where it gets really hairy is around CPQ. Obviously, PROS doing this in their sleep just naturally extends that. There's also a fortuitous sort of distribution model there as well, where them being able to kind of push our product, us being able to push theirs. So we feel like that's a natural sort of organic way of doing this. Obviously, we've just been heralded in the B2B paradigm again. So we get a lot of credibility there, a lot of juice. I just feel like there's a lot of urgency now for particularly manufacturers and distributors to digitize.

Of the Year. We We bifurcated that entire go to market team to B2B, I think. Historically I've been critical of the org and treating B2B is like additional features and functions as opposed to a completely different um consumption model, business model. And ICP uh which we've been very deliberate about since the beginning of the year. So not so much the added headcount there, that's led to the efficacy. I just think the, the focus and the depth and to Daniel's Point earlier, the investment, we continue to make within that product. I think the pros relationship is just an accelerated way um to drive more value and widen our Tam. Because as you go up, Market in B2B, in particular where it gets really hairy is around cpq and, um, and obviously Pros doing this in their sleep, um, just naturally extends that and then there's also a, you know, a fortuitous, um, sort of distribution model there as well. We're them being able to kind of push our product us being able to push theirs. So we, we feel like that's a natural sort of organic way of doing this. And then, obviously, we've just been, um, you know,

Travis Hess: A lot of pressure to leverage AI. We see a lot of applicability around agentic and AI, possibly disrupting that market faster than maybe B2C just in less obvious ways that we're obviously chomping at the bit to take advantage of. So I think you'll continue to see that momentum on B2B. I don't see that changing anytime soon specific to platform. It just tends to be a little less mature as it relates to B2C, and we're just seeing way more momentum. I'll turn it to Daniel for the second question.

Been heralded in in, um, in the B2B Paradigm. Uh, again. So I get we get a lot of credibility there, a lot of juice and I just, I feel like there is a lot of, um, urgency now for particularly uh, manufacturers and Distributors to to digitize a lot of pressure to leverage AI. We see a lot of applicability around agentic and AI possibly disrupting that market faster than maybe B Toc just in less obvious ways that we're we're obviously chomping at the bit to take advantage of. So I think you'll continue to see that that

Daniel Lentz: Yeah, to the question on growth in average revenue per account, this is one that honestly makes me smile because we are seeing these improvements in average pricing per customer when we have not even been able to get to market yet a lot of initiatives that we have in the hopper that are specifically focused on improving that number further. I would say we have done a better job with pricing discipline with our sales teams. We are winning larger and more complex customers, which is good. We are doing a better job cross-selling Feedonomics and platform customer accounts as an example. We have got a number of things coming that can provide a tailwind to this that are part of why we feel confident that we can reaccelerate growth, whether we can accelerate growth.

Daniel Lentz: We have a self-serve version of Feedonomics called Feedonomics Surface that we are planning to have come out by holiday, which gives us a chance to increase monetization of existing customers, specifically providing them a way to optimize their data for ads and marketplaces and AI channels. This is exactly where we need to be, and we can do this with existing products. We are not having to reinvent the wheel in many cases in order to do that. We are going to be adding additional offerings within Feedonomics to optimize for LLMs and those types of models. We have got a self-serve version of Makeswift with paid features that are coming, plus a branded payment solution. Even on the partnership side, we are close to being able to sell Noybu as a part of our existing offering.

Momentum on B2B, I don't see that changing anytime soon specific to platform it. Just it tends to be a little less mature as it relates to B to C, and we're just seeing way more momentum and I'll turn it to Daniel for the second question. Yeah, uh, to the question on growth in average revenue per account. This is 1, that honestly kind of makes me smile because we're seeing these improvements in average pricing for c for customer when we haven't even been able to get to market yet, a lot of initiatives that we have in the hopper that are specifically focused on improving that number further. So I I'd say we we've done a better job with pricing discipline with our sales teams. We're uh, winning largely and more complex customers which is good. We're doing a better job, cross-selling, uh, feedonomics and the, uh, platform customer accounts as an example. But we've got a number of things coming. That can provide a Tailwind of this that are part of why we feel confident that we can re accelerate growth that we can accelerate growth. We have a self-serve version of feedonomics called feedonomics surface, that were planning to have come out by holiday, which gives us a chance to increase monetization of existing customers.

Specifically, providing them a way to optimize their data for ads and marketplaces and AI channels. And this is exactly where we need to be. And we can do this with existing products. We're not having to reinvent the wheel in many cases in order to do that. We've we're going to be adding additional offerings within feedonomics to optimize for uh uh llms. And those types of models. We've got a self-service version that makes Swift with, with paid features that are coming plus a branded payment solution. And even on the partnership side, we're close to being able to to

Daniel Lentz: We want to be able to get to the same place with PROS. We are excited about partnership with Accenture and what that means from the distribution perspective. There is a lot of really exciting things that are coming that give us a lot of bullishness on where we are going. It does not mean that all of it is going to pan out in the next quarter. We have still got a lot of work to do to finish getting this rolled out, but we think it provides some really good potential tailwinds to our average deal size that we can see with our merchants, both new and existing.

To sell nou, as a part of our existing offering, we want to be able to get to the same place with Pros. We're excited about partnership with Accenture and what? That means from the distribution perspective, like there's a lot of really exciting things that are coming. Um, that give us a lot of bullishness on where we're going that you know, it doesn't mean that all of its going to pan out in the next quarter. I mean we still got a lot of work to do to finish getting this rolled out but we think it provides some really good potential Tailwind to our average deal size that we can see with our uh Merchants both new and existing.

Speaker 8: Awesome. Thanks, you guys.

Awesome. Thanks you guys.

Speaker 5: The next question comes from Brian Peterson with Raymond James. Please go ahead.

The next question comes from Brian. Peterson with Raymond James, please go ahead.

Speaker 9: Hey guys, congrats on the quarter. Just one for me. Travis, if we think about the AI impact, I am curious actually what you are hearing from customers in terms of how big of an impact that is actually making on decisions, and is that impacting sales cycles at all? I would also love to understand what you are hearing from your competitors. There is a lot of legacy solutions out there, and I am curious if they are innovating at the pace of BigCommerce right now. Thanks, guys.

Travis Hess: Great question. I cannot speak to the level of innovation with our competitors. Certainly, I think as it is noticed to everybody, everybody is in the AI game now. It is a lot of hand waving and things like that. The fortunate thing for us is Feedonomics in its current state, let us go back five months ago, was already doing a lot of this work. We were not very hand wavy about this. We were very deliberate about trying to bundle this all up and come out with it at once as opposed to kind of trickling it out. For us, the angst in market, the demand in market right now, particularly with B2C merchants of varying shapes and sizes, is around discoverability. It is almost a Y2K type urgency. For those on the call, old enough to remember the urgency leading up to that.

Oh, hey guys! Congrats to the quarter, just 1 for me. So Travis. If we think about the AI impact, I I'm curious actually what you're hearing from customers in terms of how big of an impact that's actually making on decisions and and is that impacting sales Cycles at all. And I I also love to understand what are you hearing from your competitors? Because there's a lot of Legacy Solutions out there and I'm curious if they're innovating at the base of Bigcommerce right now. Thanks guys.

Great question. I, I, I can't speak to the level of innovation with our competitors. Certainly, I, you know, I think is, it's noticed to everybody. Everybody's in the AI game now, it's, it's a lot of hand waving and, um, and things like that. The, the the fortunate thing for us is feedonomics in its current state. You know, let's go back. 5 months ago, was already doing, uh, a lot of this work. We weren't very hand wavy about this. We were very

Travis Hess: People needed, they know they needed to do something. They did not know exactly what it was, and it facilitated just a tremendous amount of transformation and service streams. I think there is more validity to what this represents. This is certainly one of the fastest adapted technologies in the history of mankind, and people are racing to adapt to it. The demand in pipe and sort of engagement is how do I become discoverable in this new world order of how customer consumer behavior is changing? Again, this is nuanced differently across all of these different answer engines, right? The way that Gemini does it is differently than Perplexity, and ChatGPT is different as well. For us, already doing this, optimizing and synthesizing both structured and unstructured data, and syndicating it bespokely across different channels at scale to optimize results was already in place.

Do something. Uh, they didn't know exactly what it was. And it it facilitated just a tremendous amount of transformation and service streams. Um, I think there's there's more validity to what this represents. This is, uh, certainly 1 of the fastest adapted Technologies in the history of mankind and people are racing to adapt to it. So the demand in pipe and, um, sort of Engagement is, uh, how do I become discoverable in this new world order of how customer, uh, consumer behaviors changing? And again, this is Nuance differently across all of these different answer engines. Right, the way that that, uh, Gemini does it is differently than perplexity and Chachi BT is different as well. So for us, the already doing this optimizing and synthesizing, both structured and unstructured data and syndicating it.

Travis Hess: This is a natural extension of that, and there is a lot of work that has been going on kind of behind the scenes we have not been hand wavy about that naturally fits us. We are also doing it with 30% of the Internet Retailer 1,000. So large enterprise brand manufacturers and retailers. That already existed. This is an expansion. That is where most of the demand is coming. I think everyone is trying to infuse AI. This was not an attempt to be buzzy. It sounds buzzy just because it is AI, but the practicality of it and the applicability of it is obviously very organic given where we were in the business.

Travis Hess: I think you are going to start seeing that efficacy come out over the next couple of quarters. It is going to start with discoverability. It is then going to quickly move into orchestration, which is going to be wildly complicated as folks are able to shop across these channels, which then again serves up inventory challenges, personalization, all sorts of things on the back end to maintain or exceed customer expectations. That is going to get wild, and wild in a good way for us. We, to Daniel Lentz's point, we feel like this plays ideally into our hands with the three assets that we have in the product. So we are excited about it. I think you will see it organically take deeper shape where we have this call six months ago, or six months from now.

Bespoke different channels at scale to optimize results was already in place. This is a natural extension of that and there's a lot of work that's been going on, kind of behind the scenes. We haven't been hand. Wavy about that naturally, fits us. And we're also doing it with, you know, 30% of the IR, you know, the internet Realty, all the 10,000. So large Enterprise brand, and manufacturers and retailers. So that already existed. This is an, this is an expansion. That's where most of the demand is coming. I think everyone is trying to infuse AI. This was not an attempt to be Buzzy. It sounds Buzzy, just cuz it's AI, but the practicality of it and the applicability of it, uh, is obviously very organic given where we were in the business, and I think you're going to start seeing that efficacy come out.

Travis Hess: I think it will make more sense to the public for all of us as this continues to mature in front of our eyes.

Over the next couple of quarters, it's going to start with discoverability. It's then going to quickly move into orchestration, which is going to be wildly complicated. As folks are able to shop across these channels, which then again serves up inventory, challenges, personalization, all sorts of things on the back, end to maintain, or exceed customer expectations. That's going to get wild and wild in a good way for us. We to Daniel's point, we feel like this plays ideally into our hands with the 3 assets that we have in the product. So, we're excited about it. I think you'll see it organically take take deeper shape where we have this call 6 months ago, or 6 months from now. I think it will make more sense to the public for all of us as this continues to mature in front of our eyes.

Ken Wong: Thanks, Travis.

Travis Hess: You bet.

Thanks Revis.

You bet.

Speaker 5: Again, if you have a question, please press 1. The next question comes from Gabriela Borges with Goldman Sachs. Please go ahead.

again, if you have a question, please press star then 1

The next question comes from Gabriella orges with Goldman Sachs, please go ahead.

Speaker 8: Hey, good morning. Thanks for taking my question. I find this dynamic around agentic search particularly interesting. Travis, maybe tell us a little bit more about, A, are you already seeing customers see a negative impact from agentic search such that it's catalyzing them to engage with your product suite? B, you mentioned AI-powered shopping requires even more sophisticated product data. Maybe just give us some examples there. In what ways does the product data need to be more sophisticated? Thank you.

Hey, good morning. Thanks for taking my question. I find this dynamic or agentic search particularly interesting. Travis, maybe you can tell us a little bit more about whether you are already seeing customers experiencing a negative impact from agentic search, such that it’s catalyzing them to engage with your product suite. You mentioned AI pilot shopping replies and even more sophisticated product data. Maybe just give us some examples there. In what ways does the product data need to be addressed?

Travis Hess: You bet, Gabriela. To answer your first question, the answer is yes, substantially. It is not just us. I talked to, obviously, I have lots of friends in the service industry, having spent a large part of my career there. They are getting the same questions. There is a dire need and angst amongst large brand manufacturers and retailers in getting ahead of this. Many of them are not necessarily set up to do this at scale per se, which is also creating a fair amount of angst and demand in markets. Obviously, like I alluded to earlier, both us on the Feedonomics side as well as the services side, this is facilitating a lot of transformation, which I think is good for the industry. Where we are seeing it nuanced, listen, I mean, historically, we have been synthesizing and optimizing and syndicating structured data, like data enrichment.

Thank you.

Travis Hess: Think about that and syndicating it across hundreds of channels with the answer engines, with the LLMs. Not all of them yet, but some of them now have the ability to synthesize both structured and unstructured data. There is still a tremendous, through AI, tremendous amount of extension of structured data that we are optimizing. But where this gets really interesting is when you are combining it with unstructured data and synthesizing that, not to mention the data we already have on behalf of customers. We are sitting in the kind of epicenter with access to some of the most valuable data in the world as it relates to improving these queries and improving those experiences in partnership with these LLMs. You can imagine why that would be a natural fit for us. We are also not abided to try to get this through our checkout rails either.

You bet Gabriella. Um, to answer your first question, the answer is yes substantially and it's not just us. I talked to obviously, I have lots of friends in the service industry, um, having spent a large part of my career there, they're getting the same questions. Um, there is a, uh, dire need and angst amongst large brand of Manufacturers, and retailers, and getting ahead of this. And many of them aren't necessarily set up to do this at scale per se, which is also creating a fair amount of, um, angst and, uh, demand and market. So obviously, like I alluded to earlier both us on the, on the fedom side as well as the services side. This is this is facilitating a lot of, um, transformation, which I think is is good for the industry. Um, where we're seeing it nuanced, uh, listen. I mean, historically, uh, we've been synthesizing and optimizing and syndicating structured data. Um, like data enrichment, think about that and syndicating it across hundreds of channels.

With, um, the answer engines with the llms. Uh, not all of them yet, but some of them now have the ability to synthesize both, um, structured and unstructured data. So there's still a tremendous through AI, tremendous amount of extension of structured data that we're optimizing but where this gets really interesting is when you're combining it with with unstructured data and synthesizing that and not to mention the data we already have on behalf of customers. So we are sitting in the kind of epicenter with

Travis Hess: As this moves into shopping, we are very agnostically supportive of supporting whatever mechanism and whatever rails make the most sense for our merchants, which gives us, I think, an added advantage to go commercialize this and take it at scale. That is kind of the heart of a lot of these conversations. It is still early days, I think, for those that play in the engines, and I know I do all the time, that the shopping piece is not there. It is obviously very immature. The results are spotty at best. That will materially get better, and this will move into more of those conversations. But the discoverability is top of mind right now. It is starting there. Then it will evolve into experiences and inventory orchestration and back-office type stuff that is going to get wild and interesting.

Travis Hess: I think this is the biggest change to this industry since responsive design, which was probably less sexy, but facilitates a lot, as you know, a lot of transformation, a lot of change.

Speaker 8: Do you already have customer examples that you can train your salespeople with where customers have seen traffic or conversion or top of funnel getting hit? They then go and buy Feedonomics, and then some of the more interesting price to quote options that you have been talking about, and then see sort of kind of like a before and after from a statistics standpoint?

Whatever mechanism and whatever rails, make the most sense for our Merchants, which gives us. I think an added advantage to go commercialize this and take it at scale and that, that's kind of the heart of a lot of these conversations. It's still early days, I think for those that play in the engines and I know, I do all the time that the shopping piece is not there. It's obviously very immature. The results are spotty at best that will materially get better. In this will move into more of those conversations but the discoverability is top of mind right now. It's starting there, then it will evolve into experiences and inventory orchestration and back office, type stuff, that's going to get wild and interesting. I, I think this is the biggest change to this industry since responsive design, which was probably less sexy, but, uh, facilitate a lot as you know, a lot of transformation, a lot of change.

and so,

for examples that you

Travis Hess: Yes, I think we alluded to it in both the press release and my opening remarks with, I think, four or five of the brands that we mentioned, large recognizable brands. Those are existing clients, by the way. So we're in closed beta and some fairly sophisticated stuff with a handful of clients right now. That will evolve into something more publicly available. This is all going to be about evangelizing the efficacy, obviously. I think it's a pretty easy thing to measure, but it's also fluid, right? As these answer engines become more nuanced, as they add more capabilities, because again, to my point earlier, they don't all operate the same way. Some have advantages over others. Like you look at Google for the obvious answer, you know, they have consumer-facing apps that have AI embedded in a lot of behavior.

People with where customers have seen traffic or conversion or top of funnel getting hit, they then go and buy petonic, and then, and some of the more interesting price to court options that you've been talking about and then see sort of what kind of like a before and afters from a statistic that point.

Travis Hess: They also have a fairly popular browser that they track a lot of behavior on as well. You're seeing some of the other answer engines launch browsers now. Again, you're going to see more and more of this sort of evolution and disruption that's going to slightly change how these things are handled. It just, again, I think maps back to our existing relationships and our ability to go synthesize and optimize and syndicate this data. We're just in a very natural position to take advantage of it and prove it. We're doing it with some of the largest brands in the world. So it's not like we're just down market trying to come up.

Yes, I think we alluded to it in uh, both the press release and my opening remarks, um, with I think 4 or 5 of the brands that we, that we mentioned, uh, large recognizable Brands. Um, and those are existing clients by the way. So, um, we we're in closed beta and some fairly sophisticated stuff with a handful of clients right now. Um, that will evolve into something more publicly available and, and yes, this is all going to be about, uh, evangelizing the efficacy obviously. I think it's a pretty easy thing to, um, to measure. But it's also fluid. Right? As these answer engines, become more nuanced as they add more capabilities, um, because again, to my point earlier, they don't all operate the same way, um, and some have advantages over others. Like you look at Google for the obvious answer. You know, they have consumer facing apps that have ai embedded in a lot of behavior. They also have a, a fairly popular browser um, that they track a lot of behavior on as well. You're seeing some of the other answer engines launch browsers now. So again, you're going to see more

Travis Hess: To Daniel Lentz's point, what's also exciting is we want to bring these same capabilities in a self-service capacity to our install base and smaller merchants because they're going to need just as much help as the big guys. They obviously don't spend as much. Their catalogs aren't as big or as complex, but they still need to be discovered. People are still going to the answer engines independent of brand size. They're not discriminating based on size. That is just as important. You can kind of play that forward. That addressable market independent of Commerce platform is massive. We feel this is a nice catalyst to start having those conversations, obviously.

More and more of this sort of uh, Evolution and disruption. That's going to slightly change, how these things are handled. But it just, again, I think, uh, Maps back to our existing relationships and our ability to go synthesize and optimize and Syndicate. This data, we're just in a very natural position to take advantage of it and um, proven and we're doing it with some of the largest brands in the world. So it's not like, we're just down Market trying to come up to Daniel's Point. What's also exciting is we want to bring these same capabilities in a self.

Service capacity to our install base in smaller Merchants because they're going to need just as much help. As the big guys, they obviously don't spend as much their catalogs aren't as big or as complex, but they still need to be discovered. People are still going to the answer engines independent of brand size, they're not discriminating based on size. So that that is just as important and you can kind of play that forward. You know, that addressable Market, independent of Commerce platform is massive. We feel this is a, as a nice.

Speaker 8: Super interesting. Thanks so much for the detail.

Travis Hess: You bet.

Analysts to start having those conversations obviously. Super interesting, thanks so much for the details.

You bet.

Speaker 5: The next question comes from Chris Kuntaric with UBS. Please go ahead. Excuse me, Chris Kuntaric, your line is open. Please go ahead with your question. Your line is open. Hello, Chris.

The next question comes from Chris contar with UVS. Please. Go ahead.

Excuse me, Chris Kenard. Your line is open.

Please go ahead with your question. Your line is open.

Travis Hess: Can you hear me? Can you hear me?

Hello. Chris, can you hear me?

Speaker 5: Go ahead. We can hear you now. Go ahead, please.

Travis Hess: Great. Yeah, I just wanted to stick with the agentic team. Thanks for taking the question. I wanted to focus on the B2C side here. I think I kind of understand that we are seeing this acceleration and this trend, but anything you could do to further dimensionalize the amount of discovery today coming from the agentic engines versus either like the start of the year or this time last year? Just how is that differing versus either brands that have leaned into this theme and ones that have not or across certain verticals? Anything you could share there to help further dimensionalize this. Thanks. Yeah. No, it is a great question. The general percentage that I have heard in multiple corners is a 20% drop-off in organic search for a lot of brands.

Can you hear me? Please. Go ahead. We can hear you now. Go ahead, please. Great. Yeah, I just wanted to stick with the agentic team. Uh, thanks for taking the question. Just

Travis Hess: Now, do not quote me on that in the sense that it may vary based on brand and what it is that they are doing. We are not quite at a point yet where you are going to be able to see where that was six months ago versus now and where it is going to be in three months. I think a large majority of folks have seen a drop-off, obviously, with folks. I think it depends on who you ask again. I think a billion weekly users now, I think, or more leveraging these answer engines on a weekly basis and growing exponentially. I think you are going to see this come more and more front and center as more and more capabilities are available within them.

Travis Hess: So I would expect in the next quarter probably to have maybe a bit more data as it relates to what we are seeing tangibly from these folks. Right now, we have seen a drop-off. We know we need to do something. We need to optimize our data around discovery right now. In parallel, behind the scenes, we also need to prepare for the orchestration complexities that are going to come by way of shopping through these channels. Then obviously, there is a future state where you are going to have agents negotiating with other agents and buying and things like that. Again, I do not want to get all hand wavy on that. That is fine. There are use cases. Again, I think this is top of mind for a lot of organizations. It does not mean they are going to solve it all right now.

A large majority of folks have seen a drop off obviously with folks, I think um depends on who you ask. Again, I think uh what a million, a billion weekly users. Now, I think or more uh, leveraging. Uh, these answer engines on a weekly basis uh and growing exponentially. I think you're going to see, um, you're going to see this come more and more front and center as more and more capabilities are available within them. So I I would expect in the next quarter, probably to have maybe a bit more, uh, data as it relates to what we're seeing tangibly from these folks. Right now, it's a, we've seen a drop off, we know we need to do something, we need to optimize our data. Uh, around Discovery right now, and in parallel behind the scenes, we also need to prepare for the orchestration, complexities that are going to come by way of um, shopping through these channels and then obviously there's a future state where you're going to have agents negotiating with other agents and buying and things like that. And and again I don't want to get all hand wavy on that. That's fine. There's use.

Travis Hess: I think more importantly, they need to stem the bleeding on the discovery drop-off, and they at the same time need to prepare themselves as an organization to take advantage of where this goes now and in the future. That is where we are seeing most of the conversations around, less around like what it has already done in some of the efforts that they have made. Got it.

Cases. Um, but again, I think this is top of mind for a lot of organizations doesn't mean they're going to solve it, all right. Now, I think more importantly, they need to stem the bleeding on the Discovery drop off and they at the same time need to prepare themselves as an organization to take advantage of where this goes now and in the future and that's where we're seeing most of the conversations around less around like what it's already done. And and some of the some of the efforts that they made.

Ken Wong: Maybe just one quick follow-up. Just thinking about it versus other sources of traffic, is it now larger than maybe email or SMS? Just curious kind of where it is falling within the stack ranks for BigCommerce customers.

Got it. Maybe just one quick follow-up: just thinking about it versus other sources of traffic, is it now larger than maybe email or SMS? Just curious, kind of where it's falling within the stack rank for BigCommerce customers.

Travis Hess: I would not know an actual number. It is certainly growing at a faster pace than the others. I think a lot of this is going to be as a result of trust. Obviously, that is the thesis behind a lot of these answer engines and the companions is how much do you trust the answers? Trust, you know, last time I checked, is built over time. I think as it gets better, I think the adoption will get deeper, and I think more efficacy will be driven. We have got a ways to go there. I think the focus, I would think of this in phases. Right now, it is really around discoverability. As people have conversations with these answer engines, as they are contextually asking things, how do brands remain relevant and front and center as part of those contextual conversations?

Travis Hess: This will move into more of an experience conversation of, okay, now that I have been discovered, where does shopping take place? Are we sending them back to an owned channel? Are we sending them to a marketplace? Are they checking out in line within that experience, within that particular answer engine? If so, what is happening behind the scenes is what we are serving up as it relates to SKUs and availability based on customer expectations. As an easy example, am I willing to take a discount to receive such product two weeks later? Am I willing to pay a premium to receive it today? In what channel or mechanism do I expect to go interface with that product? All of that stuff also is being figured out kind of behind the scenes, but it is going to begin and end with the data.

Yeah, I I wouldn't know an actual number. I, it's certainly growing at a faster Pace than the others. And I think a lot of this is, is going to be as a result of of, um, trust, right? Obviously, that's the thesis behind a lot of these answer engines in the companions is, how much do you trust the answers? And trust, you know, last time I checked is build over time so I think as it gets better, I think the adoption will get deeper and I think more efficacy will be driven, but we've got to, we've got a ways to go there. I think the focus I would think of this in phases right now. It's really around discoverability as people have conversations with these answer engines as their contextually asking things, how do Brands remain relevant and front and center as part of those contextual conversations and then this will move into more of an experience conversation of. Okay. Now that I've been discovered where to shopping take place, are we sending them back to an own channel? Are we sending them to a Marketplace? Are they checking out in line within that experience within that particular incident and if so

Travis Hess: The data is going to be the most valuable aspect of this, and then it will be in combination with some of the other assets.

What's happening behind the scenes, is what we're serving up as it relates to skus, and availability based on customer expectations. Right. As an easy example. And am I willing to take a discount to receive such Product 2 weeks later? Or am I willing to pay a premium to receive it today and in what channel or mechanism do? I expect to go interface with that product? So, all of that stuff also is being figured out kind of behind the scenes, but it's going to begin and end with the data. The data is going to be the most valuable aspect of this. And then it'll be in combination with some of the other assets.

Ken Wong: Appreciate the color. Thanks, Travis.

Appreciate the caller. Thanks Travis.

Speaker 5: This concludes our question and answer session. I would like to turn the conference back over to Travis Hess for any closing remarks.

This concludes our question and answer session, I would like to turn the conference back over to Travis hes for any closing remarks.

Travis Hess: Listen, I want to thank everybody, obviously, for showing up. We are clearly excited. This has been a long time coming. We have obviously orchestrated and metabolized a tremendous amount of change over the last year. I certainly appreciate the patience for those that follow us. We will continue to lead and communicate in a transparent way. Appreciate the questions. We are excited to move into the execution phase and get out of transformation. I think we are all a little fatigued from all of the change, obviously. Long story short, I said this early on taking this job. There was an obvious better together story here. We needed to build that comprehensively to scale and authentically.

Listen, I want to thank everybody, uh, obviously for showing up, we're we're clearly excited. This has been a long time coming. We've we've obviously orchestrated and and metabolized, um, a tremendous amount of change over the last year and certainly appreciate the patience for those that follow us. Uh, we'll continue to lead. Um and communicate in a transparent way, appreciate the questions. Um, we're excited to move into the execution phase and get out of transformation. I think we're all a little, um, fatigued from all of the change. Obviously and, and listen, long story short. I I said this early on taking this job, uh, there was an obvious Better Together story. Here we needed to build that comprehensively, um, to scale and

Travis Hess: We feel like there is a really inexpensive AI play here with the product suite that we already have. That is the thing that we are most excited about here in the near term. I have talked about getting into more rooms and communicating in a more articulate way and focus. We feel like combining these elements into this brand and articulating that in a clear and concise way and now measuring sort of those success factors going forward. We are excited to share more with you guys going forward. So thank you all. Look forward to talking to you next quarter.

Speaker 5: The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.

Authentically. We feel like there's a really inexpensive AI play here with the product Suite that we already have. That's the thing that we're most excited about here in the near term. I've talked about getting in the more rooms and communicating uh in a more articulate way and focus. Um, we feel like combining these these elements into this brand um, and articulating that in a clear and concise way. And now measuring sort of those success factors going forward. We're excited to, uh, share more with you guys going forward. So thank you all look forward to talking to you next quarter.

The conference has now concluded, thank you for attending today's presentation. You may now disconnect