Q2 2025 The Beauty Health Co Earnings Call
Speaker #1: Good day and welcome to the Beauty Health Co Q1 second quarter 2025 earnings conference call. All participants will be in the listen-only mode. Should ou need assistance, please signal a conference specialist by pressing the star keys followed by zero.
Speaker #1: After today's presentation. There will be an opportunity to ask questions. To ask a question, you may press star, then one on a touchstone form.
Speaker #1: To withdraw your estions, please press star, then two. Please note, this event is being recorded. I would now like to turn the conference over to Norberto Aja, Investor ations.
Speaker #1: Please go ahead.
Speaker #2: Thank you, operator, and good noon. Thank you for joining the Beauty Health Co Q1's 2025 second quarter conference call. Our arnings press release was issued this afternoon and is available on our Investor Relations site at beautyhealth.com.
Speaker #2: Joining me on the call today is Beauty Health's Chief Executive Officer, Marla Beck, along with her Chief Financial Officer, Michael Monahan. Before begin, please note that today's discussion includes forward-looking statements including guidance and underlying assumptions.
Speaker #2: Which are subject to risks and uncertainties. Actual results may differ materially. For a further discussion of risks related to our business, please refer to our SEC filings.
Speaker #2: We may also reference non-GAAP measures with reconciliations available in our earnings press release furnished to the SEC. And available on our website. Following management's prepared remarks, we will open the call for a question and answer session.
Speaker #2: With that, I would now like to turn the call over to our CEO, Marla Beck. Please go ahead, Marla.
Speaker #3: Thank you, Norberto. Good afternoon, everyone. Due to marked other strong quarter, demonstrating the momentum of our transformation strategy and disciplined execution. We exceeded both revenue and adjusted EBITDA guidance for the third consecutive quarter, driven by our consumables revenue margin expansion and operational improvements.
Speaker #3: During the quarter, we successfully launched the hydrophilic with PEP9 booster, which has quickly become our top-performing hydrofacial branded booster. We expanded to over 35,000 active devices globally.
Speaker #3: We saw significant gross margin improvement, GAAP at 62.8%, and adjusted at 65.9%. We completed our transition to a distributor model in China, and we restructured our debt.
Speaker #3: These achievements fueled 78.2 million in revenue and 13.9 million in adjusted EBITDA. Both above expectations. Our consumables business now oversees 70% of revenue, remains strong, demonstrating the impact of our razor, razor blade model.
Speaker #3: A favorable mix judicious cost control and inventory optimization continued to enhance profitability. We reduced operating expenses by nearly 18%, lowered inventory and closed the quarter with 212 million in cash, following a strategic debt restructuring.
Speaker #3: While we've made significant progress on adjusted EBITDA and cash flow, device sales remain pressured due to macroeconomic headwinds. That said, we're confident in the long-term opportunity and in our ability to improve performance through strategic execution and innovation.
Speaker #3: Over the past year, we've taken several steps to drive equipment sales growth in the future. These include a strengthened sales organization with new leadership at every level, including a new chief revenue officer to instill a data-driven approach to pipeline management and execution.
Speaker #3: An upgraded CRM to better leverage field and lead data to target new providers, and improved alignment between sales and marketing around shared initiatives to expand our global presence and footprint.
Speaker #3: Our strategy continues to center on three pillars: commercial execution and operational rigor, innovation acceleration, and provider-centric growth. Regarding commercial execution, our razor, razor blade model continues to scale, with consumables driving recurring revenue and margin expansion.
Speaker #3: Providers consistently see strong ROI from hydrofacial devices, evidenced by exceptional loyalty. Over one-third of US providers have partnered with us for over five years, contributing significantly to consumables revenue.
Speaker #3: We ended the quarter with over 35,000 active devices up from 33,500 last year. Our good, better, best offering is resonating with San Diego sales accounting two-thirds of device sales, and non-San go sales accounting for the remaining one-third.
Speaker #3: Boost your ales in the Americas rose over 8% year-on-year, led by the hydrophilic booster launch, a booster clinically proven address fine lines and wrinkles.
Speaker #3: This demonstrates the end consumer demand for our premium treatments. We plan to build on this momentum with more innovation in the back half of 2025.
Speaker #3: In EMEA, increased booster adoption and expansion in the medical channel are positive signs for us to capture future market share. In addition, during the second half of the year, our global commercial teams will begin rolling out a new strategic engagement program to deepen account relationships and drive growth.
Speaker #3: Moving to science-backed innovation through our med tech meets beauty strategy, we're advancing clinically validated innovation, building on our 28-year legacy. Hydrophilic with PEP9 are most successful booster launched to date, exceeded 30-day targets, and outpaced hydraulic HA strong debut.
Speaker #3: Hydraulic adoption and penetration continues to rise, a third of US providers have now purchased hydraulic HA boosters. The performance of these two booster launches demonstrates that our strategy to invest in hydrofacial branded clinically backed consumables is resonating with our providers and the end consumers.
Speaker #3: We're continuing to implement our rapid treatment room strategy to support our providers and enhancing patient and consumer outcomes and generating revenue. This includes the launch of a hydrofacial back bar product in the fourth quarter of this year, aimed at boosting in-office treatment results and provider revenue.
Speaker #3: A new retail skincare line debuting with a single hero product also in the fourth quarter of this year, along with more SKUs planned for 2026.
Speaker #3: An upcoming launch of two new scalp tips for CeraVe and a lip tip, both now expected in 2026. This rapid treatment room strategy includes boosters back bar and skincare, which work together to enhance treatment outcomes and extend the benefits of a hydrofacial treatment.
Speaker #3: The strategy helps to deepen engagement, increase utilization, and drive revenue for our providers. All our innovation remains grounded in clinical rigor and will be supported by our talented team of business development managers and our extensive provider network.
Speaker #3: All of which are part of our competitive edge in the physician-dispensed topicals market. As it relates to strengthening provider partnerships, providers are the backbone of our success.
Speaker #3: In the US, our largest market, we're seeing continued strength and national accounts. Excluding Sephora, consumable sales in the first half of 2025 increased by 6.1% over last year, partially driven by double-digit growth from our largest national accounts.
Speaker #3: We're also seeing continued traction in Europe, evidenced by double-digit growth in consumables this quarter. To support our providers, we're enhancing business development tools and preparing to relaunch our loyalty program in early 2026.
Speaker #3: The redesign aims to reward long-term commitment and drive incremental sales. Given the recent BCG report that shows expected compounded annual growth in the specialty facial sector to be 7% through 2029, we are uniquely positioned with our device installed base and recurring revenue consumables model to drive profitable growth.
Speaker #3: Hydrofacial is one of the most in-demand skin health treatments globally, with 5 million treatments delivered in 2024, over 175,000 patents, a 96% worth it rating on real self, and a net promoter score of 52.
Speaker #3: The second highest in our industry. We're the second most recognized facial treatment in the US and the number one brand driving new patient traffic to med spas in our category.
Speaker #3: In summary, Q2 highlights the strength of our recurring revenue model, the growing reach of our brand, and the meaningful progress of our transformation. We're grateful to our global team and our provider partners.
Speaker #3: Our focus remains on driving sustainable growth and long-term value creation. Now, I'll hand it over to Mike.
Speaker #4: Thank you, Marla. Good afternoon, everyone. I'm pleased to report we once in exceeded our initial expectations this quarter, driven by the hard work and disciplined execution of our global teams.
Speaker #4: The business is undergoing meaningful change to drive value in our teams are delivering. While there is still work to be done to grow equipment device sales, we are successfully controlling our costs drive increased adjusted EBITDA and cash flow.
Speaker #4: As a result of our favorable performance in the first half of 2025, we are increasing the low end of our net sales full year guidance range to 285 million, to 300 million, and increasing both the top and bottom end of our adjusted EBITDA guidance range to 27 million, to 35 million.
Speaker #4: For Q3, we expect net sales between 65 million and 70 million, and adjusted EBITDA between 2 million and 4 million. This guidance reflects the seasonally slower third quarter in our industry, along with strategic R&D investments we are making behind device and consumables innovation, including back bar and skincare.
Speaker #4: Revenue for Q2 came in at 78.2 million, GAAP gross margin was 62.8%, and operating loss was negative 2.7 million. Adjusted gross margin was 65.9%, and adjusted EBITDA was 13.9 million.
Speaker #4: Our global footprint continues to expand, which adds to the recurring consumables revenue stream. In the second quarter, we sold 957 total units worldwide at an average selling price of approximately $23,362.
Speaker #4: As of June 30th, 2025, total active machines in the field increased to 35,193 units, versus 33,504 units at the end of Q2 2024. Consumable sales for the quarter totaled 55.8 million, up 0.8% year over year, driven by growth in the Americas and in EMEA, offset by declines in APAC, primarily driven by the transition in China from a direct business to a distributor model.
Speaker #4: As with recent prior quarters, macroeconomic pressures continue to impact capital equipment purchasing decisions, contributing to a 36.5% year over year decline in global device revenue.
Speaker #4: Our good, better, best device strategy aims to address this by expanding provider access, by offering select systems at lower price points. This initiative continues to deliver results, as non-San go systems represented 37% of total devices sold globally, up from 28% in Q2 last year.
Speaker #4: We continue to believe we will be well positioned to capture additional market share when the macro environment improves. From a perspective, Q2 consolidated revenue in the Americas was down 9.8%, while revenue across APAC and EMEA declined 43.4% and 4.2%, respectively.
Speaker #4: Contributing to the decline in APAC is the planned go-to-market strategy change in China. We have transitioned the business from a direct to a distributor model.
Speaker #4: As part of this plan, we ensure that we warehouse enough capital equipment inventory in China to satisfy expected equipment demand for the remainder of the year, that will not be subject to tariffs.
Speaker #4: We will have some exposure to tariffs for consumables sold in China. However, we are working through this with our new distribution partner. As a reminder, we closed our China production facility in Q4 of 2024 and centralized production in the US, minimizing our global tariff exposure.
Speaker #4: Gross margins were in line with our expectations, with the strong improvement year over year, driven primarily by disciplined demand planning and overall management of inventory.
Speaker #4: A favorable mix shift towards consumable net sales and improved operational processes. Specifically, gross profit for the second quarter was 49.1 million, comparing favorably to 40.9 million in the prior year period.
Speaker #4: Adjusted gross margin for the quarter was 65.9%, compared to 49.4% in the prior year period. GAAP gross margin for the quarter was 62.8%, as compared to 45.2%, improving significantly versus the prior year period.
Speaker #4: Total operating expenses for the second quarter decreased by 17.8% to 51.8 million, as we continue to manage our expenses. Selling and marketing expenses were down approximately 24.2% to 23.1 million, reflecting lower personnel-related expenses, including share-based compensation, lower sales commission, marketing, training, and events expense.
Speaker #4: R&D expense was roughly flat at 1.3 million, while G&A expense was 27.5 million, down 12.6% year over year, driven by lower personnel-related spend and bad debt recoveries.
Speaker #4: These factors led to an operating loss of 2.7 million in Q2 2025 and improvement versus a loss 22.1 million in the comparable prior year.
Speaker #4: Adjusted EBITDA of 13.9 million was above our implied guidance, reflecting lower operational spend and higher gross margin. Moving to the balance sheet, we ended the quarter with 212 million in cash and equivalents, down from 307 million at year-end 2024.
Speaker #4: This decline primarily reflects the completion of our convertible note exchange, in which we repurchased approximately 20 million in principal and exchanged a total of 413 million of 2026 notes for a combination of cash, and 250 million in new 7.95% secured notes due in 2028.
Speaker #4: This transaction, meaningfully extends our debt maturity profile and enhances our long-term financial flexibility. In addition, we encourage typical working capital and restructuring investments. As we continue executing on our transformation strategy, inventory decline to 59.2 million from 69.1 million at year-end demonstrating improved demand planning and supply chain efficiency.
Speaker #4: Additionally, we continue to make progress on selling through our elite fair market value devices. We now have 235 devices remaining and expect to sell the remaining units this year.
Speaker #4: As previously stated, our US-based manufacturing footprint is fully operational and remains a strategic advantage geared toward enhancing quality and increasing agility and helping mitigate tariff exposure in the US, which we are projecting to be approximately 4 million for the remainder of the year.
Speaker #4: We took an average overall price increase of nearly 5% across our consumables portfolio, effective July 3rd. This marks our first price increase in three years.
Speaker #4: We had factored this increase into our budget and for the full year 2025. As a result, this is already included in ur 2025 guidance.
Speaker #4: I'll now turn the call back to Marla.
Speaker #3: We delivered a strong second quarter marked by disciplined cost management, expanding profitability, and solid execution. With healthy margins, a high-quality recurring revenue base, and greater financial flexibility, we're well positioned to drive long-term value.
Speaker #3: With that, we'll open the line for questions. Operator?
Speaker #1: Thank you. We will now begin the question and answer session. To ask a question, you may press star then one on your touchstone form.
Speaker #1: If ou are using a speakerphone, please speak up our handset before pressing the keys. If at any time your question has been addressed, and you would like to withdraw your estion, please press star then two.
Speaker #1: At this time, we will pause momentarily to assemble our roster. The first question comes from the line of Alan Gong, with JP Morgan. Please go ahead.
Speaker #2: Thanks for the question, and congrats on the good quarter. I guess when I look at your guide, you’re raising the bottom end after maintaining it after a good first quarter.
Speaker #2: You've had another good quarter. But when I look at your third quarter guide, it looks you know fairly cautious, right? Like I ess there's some seasonality in there.
Speaker #2: But given the momentum you have, given easy comps, what are ou seeing in July and August? And how does that you know factor into your confidence in guide?
Speaker #3: Hi, Alan. Thanks for the estion. I'm going to have Mike answer that.
Speaker #2: Hi, Alan. Yeah, let me address the second half kind of of the guide. More fically, because it's really driven and includes the third quarter, it's driven by three factors.
Speaker #2: You know the first is, you know we're projecting revenue the year over year trends to be down similar to what we saw in the first half.
Speaker #2: And it's mainly driven by the switch to China along with the current trends we're seeing. And we're expecting to see more ASP pressure in the back half of the year.
Speaker #2: And that's really putting some overall pressure on revenue and pressuring in the near term the gross margin. The second piece, it does relate to gross margin.
Speaker #2: It's projected to be down in the second half versus the first half. You know due to overall ASP primarily because we're selling more elites and San Diego factory refurbished devices.
Speaker #2: Because they're more accessible and providers are taking advantage of that price point. Additionally, we're still projecting most of the tariff impact that I mentioned of four and a half.
Speaker #2: Million to impact the back half of the year. In both the third and fourth quarter. We're hopeful that that can be that that ends up being conservative, but 've been managing through that and still are leaving that in the guide.
Speaker #2: And then the third piece is we're ing some meaningful R&D investments in the back half of the year. approximately it's four to five million dollars and that's mainly to support launches late in 2025 and in '26, around both consumables and devices.
Speaker #1: Got it. Thanks. And then, I guess a follow-up just on the installed base. So you added a net, or I guess gross, you were able to place a good number of systems in the quarter.
Speaker #1: Obviously, that's what helped drive the total system sales upside. But your installed base grew, you know, significantly less, implying that, you know, a lot of those systems you sold were upgrades or replacements or churn, I suppose.
Speaker #1: So what drove that relative to the trends that we've been seeing in quarters? Thank ou.
Speaker #2: Yeah, so we had device sales you know continue to be pressured because of the macro environment that we've seen and interest rates. Churn was a little bit higher in the second quarter than we've en in the past.
Speaker #2: And that's been the last kind of couple of quarters. It's not occurring in any one channel over another. It's spread across both kind of medical and non-medical.
Speaker #2: But we're in the process now of developing an action plan and we're reaching out to those providers with the expectation to kind of reverse some of those trends.
Speaker #2: In the back half of the year.
Speaker #1: I'm Mr. Gong. Are you done with the question?
Speaker #2: Yes, I am. Thank ou.
Speaker #1: Thank ou. Next question comes from the line of John Block with Stifel. Please go head.
Speaker #5: Hey, everyone. This is Joe Federico on for John. Thanks for taking the question. I guess I'll just maybe try to get a little more detail on the EBITDA dynamics in guidance in the back half of the ar.
Speaker #5: And I think, Mike, you just touched it. But you've know, ou've done roughly you know 21 million year to date. And then at the midpoint of the updated guide and applied to 10 million in the back half.
Speaker #5: Is that step down just the combination of the tariff headwinds that you just outlined and the increased R&D spend? And any more color other than that would be great.
Speaker #2: It's the combination of both of those and the assumption around product mix specifically how you ow we're continuing to project you know increased sales around factory refurbished San Diegos and elites.
Speaker #2: That's pressuring gross margin as we move through that product and clear it out of our inventory.
Speaker #5: Okay. Okay, got . That's helpful. And then maybe maybe just one more on EBITDA. That the I mean gross profit on a dollar basis was essentially right in line with our estimate for the quarter.
Speaker #5: But EBITDA obviously came in well ahead us you know very solid quarter. And I think you outlined some of the areas of OPEX that may have accounted for the difference.
Speaker #5: I think mainly sales and marketing. But you know is there any additional specific actions you're ing you know that you can highlight and you know what's kind of the run rate that we can expect there going forward?
Speaker #2: Yeah, if you look at sales and keting was a big piece the driver of OPEX savings. G&A was also lower and that's just if I speak about G&A for a minute, we've had initiatives over the last year and a half where we're really trying to control G&A costs.
Speaker #2: Additionally, we've had some bad debt recovery that has helped as we collect on some of our past due accounts that we previously had to reserve for.
Speaker #2: So we reversed some of that out in G&A. Sales and marketing is the largest driver, as you mentioned. A lot of that is our sales and marketing team is really focused on making sure that they get an ROI for the spend that they're deploying.
Speaker #2: And so we've been cautious around deploying that spend to make sure that you know it's really driving you know new leads helping with lead conversion and expanding the overall brand hydrofacial brand to the end consumer to drive traffic.
Speaker #2: And so that's what's driving it. When you think about the future costs, I would expect it to stay the sales and keting line in terms of dollars, very similar to what we did in the second quarter.
Speaker #2: So second quarter, GAAP number was you know low 23 million. I would expect for the rest of the year, we tend be around you know that same range, 23, 24 million, of spend for the back half of the quarter.
Speaker #2: And the percentage moves around based on the seasonality of the revenue.
Speaker #5: Very helpful. Thank ou.
Speaker #1: Thank you. Next question comes from the line of Oliver Chen with PV Securities. Please go head.
Speaker #6: Hi, Marla and Michael. As we look forward, with delivery systems, what do you think it takes to grow positively there? Will the comparative ease enough and the changes in Asia also ease such that you can get positive consistent growth?
Speaker #6: Or any thoughts around that? Also, as we think longer term about consumables, what are your thoughts on the long-term growth rates here? And then the regions, you spoke about the regions at length.
Speaker #6: I think there's ite different things happening and America's versus Europe. If you could comment on the consumers and the macros there, and how that's interplaying with your numbers, that would be helpful too.
Speaker #6: Thank ou.
Speaker #3: Hi, Oliver. Thank you for the questions. I'll start, and then I'll have Mike add in. In terms of device sales and device execution, we're acutely focused on driving device sales.
Speaker #3: And our team has a very ambitious customer engagement program that's being implemented across the globe. With regards to leads and pipeline management, to really accelerate device sales.
Speaker #3: So we think, while we're appointed in the numbers, we have a good plan to get to where we want to be. In terms of consumable sales, we're excited about where we are and excited about the future.
Speaker #3: They were slightly positive year on year, but when you take out China, consumable sales increased 5.3%. In terms of the non-APAC markets, our signature treatments were stable, but we're seeing incredible booster adoption.
Speaker #3: In fact, our global booster revenue grew double digits this year. So we feel very strongly about our consumable sales future. And with the addition of additional launches back bar and skincare, that is really an area where we see growth for the company.
Speaker #3: I'll Mike take the rest of the question.
Speaker #2: I think you covered most with the exception of regional questions. So on a regional basis, you ow we're seeing similar declines on equipment. So the themes are if you look in EMEA versus the Americas, separate and leaving APAC out.
Speaker #2: We're seeing similar kind of pressure points and percentage pressure year over year. On consumables, you know EMEA did particularly well in growing consumables year over year.
Speaker #2: They grew the consumables business you ow well into the double digits. And so what we're seeing there is you know strong execution. They also that particular region focuses in on the medical channel.
Speaker #2: And they're seeing good traction there.
Speaker #1: Okay. And Marla, there are prudent changes you're making to the sales organization. What are your thoughts on timing or what should we expect in terms of timing of that, ou know driving helping drive positive growth there?
Speaker #1: And how do you disaggregate, I guess, at's happening in the backdrop? With the macros, with delivery systems relative to what seems like solid execution year on your way?
Speaker #3: Yeah, it's a good question. I mean, you know the macro pressures are still present, and it's mainly because of the uncertainty in the market, right? Which is just uncertain with where tariffs are going and where the economy is going.
Speaker #3: So I ink once we get through that, we feel good. Our team is executing well. We have a lot of new leaders on the team.
Speaker #3: And so we're really excited. We can't predict exactly when it will turn, but we're excited about the team and the initiatives they are implementing right and implementing in back half of the year.
Speaker #1: Okay. And Michael, as marketing and demand creation as a percentage of sales or dollar, what's the outlook and framework and timing of how that makes the most sense to optimize against changes in such?
Speaker #2: So is your question more specifically on kind of how we think about sales and marketing as a percentage of revenue in the guide?
Speaker #1: Yeah. Both. And I ink if there's any other strategy thoughts too, that's relevant to modeling that and also the changes underway that could be helpful as well.
Speaker #2: Yeah. I mean, I ink the selling and marketing line you know we were a little under 30% of revenue in the second quarter. I would expect that to increase, but the dollar amount to stay relatively stable.
Speaker #2: But it's increasing because of the seasonally low revenue in the quarter. I would expect that to come back down into kind of the 30%, 31% range, give or take, in the fourth quarter.
Speaker #2: I think the one of the important things about what we're eing in sales and marketing if you take the sales component, obviously our sales team large expense that runs through that is around kind of commissions.
Speaker #2: So it's a variable cost that runs through that line. When you look at the marketing spend, that's where our marketing team is very disciplined around deploying money to bring in more leads, they measure the effectiveness of those leads.
Speaker #2: And as they're ective, we're willing to deploy more money back into that line to drive revenue. And if not, then we end up pulling back on some of the keting costs until we see an appropriate ROI.
Speaker #3: And then strategically, our keting team is acutely focused on the provider and where the patient or consumer is. And so I think over the year, we've really shifted into allocating more dollars over to provider marketing relative to consumer marketing.
Speaker #3: We do think the launch of back bar and skincare will halo over all of our marketing for both provider and consumer.
Speaker #1: Thank ou. The last follow-up was an innovation sounds exciting as well as R&D. There was previously thinking around exosomes. As well as a really good hair product.
Speaker #1: But what's on our mind as you mentioned R&D and investing there? Thanks a lot. Best regards.
Speaker #3: Yeah. I mean, I think in terms of R&D, we're investing in consumables innovation and device innovation. You'll hear more about specific categories as we get closer to launching each product.
Speaker #3: But the categories you're talking are compelling. We see exosomes as a long-term opportunity. We also see hair and our care of you treatment as a long-term opportunity for investment.
Speaker #1: Thank you very much. Thank you. Next question comes from the line of Bruce Jackson with the Benchmark Company. Please go ahead.
Speaker #7: Hi. Good afternoon and thank you for taking my questions. Just a follow-up on that last one. You've spoken about the importance of keeping up a new product cadence.
Speaker #7: Once the next booster or new product expected to launch.
Speaker #3: So we will be launching back bar and a hero skincare SKU in the fourth quarter. Of this year. And then we'll be following on with the significant expansion in both those categories in 2026.
Speaker #3: And then the booster cadence we think one to two a year is the right cadence. If you look I think the company did a lot more previously.
Speaker #3: But we really need time for to get the full benefit of each launch. And we're still picking up penetration from the hydraulic AJ launch, which was from last year.
Speaker #3: And so we think this strategy of really leaning into launches over long period of time to get the full adoption makes the most sense.
Speaker #1: Okay. That's helpful. And then one follow-up, if I may. Looking at the other income, with the refinancing of the debt, are there going to any changes to your net interest expense or net income?
Speaker #1: Other income lines going forward?
Speaker #2: Yes. So we restructured our debt where we you know the we had $557 million of debt at the end of last quarter. And we pushed out we refinanced $250 million from 2026 to 2028.
Speaker #2: That interest rate is a little bit below 8%. So that you're going to see more expense run through interest expense starting this year. And into next year based on the $250 million new notes.
Speaker #1: Okay. All right. That's it for me. Thank ou.
Speaker #3: Thank you.
Speaker #1: Thank you. Next question comes from the line of Olivia Tong with Raymond James. Please go ahead.
Speaker #8: Great. Thanks. Good afternoon. I wanted to start with the consumables price increase that you talked about. Could you tell us when you did when you implemented that?
Speaker #8: What's been the feedback from your institutions? And your view on demand elasticity? Does this cover the tariff pressure or is there more that needs to be done to you ow with productivity or other offsetting measures to offset the wind?
Speaker #3: Thank you, Olivia. We implemented the price increase in July 3rd. And honestly, we were a little worried about the reaction. But apparently, there were quite a bit of price increases put into the medical aesthetics channel at around the same time that were much higher than ours.
Speaker #3: So there was we really didn't get any feedback on any issues around our price increase. So and then Mike, do you ant to talk about the tariff headwinds and how we're thinking about that?
Speaker #2: Sure. Yeah, Olivia, obviously the price increase helps. And it's a partial offset to some of those to some of tariffs. But we're still projecting kind of $4 million of expense in the back half of the year.
Speaker #2: Our hope is that that ends up being conservative. We've been able to kind of manage through that. But it's largely from purchases from APAC for the consumables piece of our business.
Speaker #8: Got it. And then can you talk about what drove the higher turn versus your expectations? And does that continue to contribute in the second half?
Speaker #2: Yeah, it's good estion. We're looking into the churn as I said earlier, it's not in any one particular area. So it cuts across both medical and non-medical.
Speaker #2: So I haven't seen anything in the data that shows anything any one specific item so short answer is we're reaching looking into the specific customers and reaching out.
Speaker #2: We're pretty optimistic that we can reactivate some of these customers with some very targeted initiatives. So we'll keep you posted on that.
Speaker #1: Thank ou. Next question comes from the line of Cindy Ragnell with Jeffries. Please go ahead.
Speaker #9: Hi. Thanks for ing our question. Just wondering if you can give a little bit more color on the variability of performance between provider channels or provider type?
Speaker #9: Thank you.
Speaker #3: Yeah, happy to talk a little bit about that. You know we saw some nice growth in the non-medical channel this quarter. Especially among single room SGs and day spas.
Speaker #3: So that was exciting to see given that our good, better, best strategy was really designed to expand the market. And so I think you know with our elite FRC devices and other more accessibly priced devices, the market felt comfortable buying in.
Speaker #3: So really nice growth in that sector. In terms of the medical and med spa, you ow we continue to feel good about the potential there.
Speaker #3: And a lot of them are incredibly excited about the hydrophilic booster launches and are more clinically backed booster strategy. And so we had great adoption within that channel.
Speaker #1: Ms. Wagner, are you done the question?
Speaker #9: Yep, that's it. Thank you. Thank ou.
Speaker #1: Next question comes from the line of Susan Anderson with Kennecott Generative. Please go head.
Speaker #10: Hi, good afternoon. I like lagging on for Susan. Thanks for taking our estion. On the consumables, I think I heard, did you that consumables was up 6% excluding Sephora?
Speaker #10: And then when should we expect that headwind to roll off?
Speaker #2: Consumables are up 5.3% excluding China. That's the big because as we moved from a distributor model or from a direct model to a distributor model, you ow the business in China is going through a transition period.
Speaker #2: So you ow that's one of the key pieces. I think in the US, the 6% was referenced around our US national accounts. In particular, you know Sephora we're no longer in anymore.
Speaker #2: So when you factor that out, we saw national account growth in the US grow the 6%.
Speaker #10: Got it. And then on the China distributor transition, how should we think the ASPs across both the equipment and the consumables business? Is the current rate the right way to think about it?
Speaker #10: Or will there be more pressure in the back half?
Speaker #2: We factor that in. So in our distributor business, it tends be we have different agreements. But think about it on average in terms of it's ually you know 30, 40% discount.
Speaker #2: To the product. And then we don't obviously have the OPEX to kind of that comes through. And so for the guide this year, the distributor that we partnered with in China is focused on mainly servicing the existing providers.
Speaker #2: That are in China and making sure that transition goes effectively. It goes moothly. So we didn't factor in a significant amount of growth in China this year.
Speaker #2: We kind of view it as a transition year. As we move into next year, you'll start to see the distributor model and those economics where there's a discount kind of playthrough where it's lower gross margin, lower gross profit, but very, very minimal OPEX to drive kind of EBITDA.
Speaker #10: Very helpful. Thank you. Nice job.
Speaker #1: Thank you. Next question comes from the line of Nawan Thai with BNP Paribas. Please go ahead.
Speaker #11: Hi. Thank ou. Sorry if I missed it, but could you discuss the general trends across the med spa, plastic, and derm channel in the US this quarter?
Speaker #11: And are you seeing end consumer weakness in the low end of the market? Or is that still on luxury treatments?
Speaker #3: Yeah, it's a good question. Thank you so much. The specialty facial category is still very strong in medical aesthetics. I think our consumable sales really reflect that consistent consumer demand.
Speaker #3: And our gross and consumables are showing that. I think what we're seeing is with our providers, you know which include med spas, doctor's office, and large US chains, they're ally driving and utilizing hydrofacial as a traffic driver.
Speaker #3: Some of our top US national accounts with large footprints are even seeing double-digit growth. And I think what's helping that is our cadence of booster launches which are driving attention on the part the providers and the aestheticians and interest on the part of the end consumer into having additional hydrofacials.
Speaker #3: So just the significant booster revenue growth is showing the value of our higher-end treatments. To the consumer. So we feel good about the category we're in.
Speaker #3: And I think what happens if there's any sort of slowing of patient spend at the more expensive treatments, the med spas use hydrofacial to get the patients and consumers in so they can try to upsell them to other treatments.
Speaker #3: So and the trends we're eing with treatments stacking and you know prescribing hydrofacial before other treatments is ally compelling.
Speaker #11: Thank you. That's very helpful. And I don't think I can discuss the 2026 loyalty program. At least broadly, how will that be structured versus other aesthetics companies' programs?
Speaker #3: Yeah. I think you know for us, what we are doing is really simplifying our program and adding more incremental levels to really add more perks and benefits for our base and for our provider base.
Speaker #3: Currently, 93% of our providers are in our program. And so we're really leveling up. We're also relaunching it to prepare for a skincare and back part so that we can add additional benefits for buying into those programs.
Speaker #3: So for us, it's really about simplifying and then preparing the programs so that we can add additional benefits.
Speaker #11: Thank you.
Speaker #1: Thank you. This concludes our estion and answer session. I would like to turn the conference back over to Marla Beck for closing remarks.
Speaker #3: Thank you all for joining today. And thank you to the Beauty Health and Hydrofacial team for everything you do and your hard work on execution this quarter.
Speaker #3: Thank you.