Q3 2026 Vera Bradley Inc Earnings Call

Speaker #3: We have been addressing past missteps with urgency and implementing comprehensive changes across the business and organization . On today's call , I will first provide an our update on progress these five strategic transformation across initiatives .

Operator: Greetings. Welcome to Vera Bradley's Q3, Q2 2026 earnings conference call. At this time, all participants are in listen-only mode. The question-and-answer session will follow the formal presentation. If anyone today should require operator assistance, please press star zero from your telephone keypad. Please note that today's conference is being recorded. At this time, I'll turn the conference over to Mark Dely, Chief Administrative Officer. Mark, you may now begin.

Operator: Greetings. Welcome to Vera Bradley's Q3, Q2 2026 earnings conference call. At this time, all participants are in listen-only mode. The question-and-answer session will follow the formal presentation. If anyone today should require operator assistance, please press star zero from your telephone keypad. Please note that today's conference is being recorded. At this time, I'll turn the conference over to Mark Dely, Chief Administrative Officer. Mark, you may now begin.

Speaker #3: I will then briefly discuss our third quarter results. I will then ask Marty to provide a more detailed financial review of our third quarter performance, and we will wrap up with time to answer any questions you might have.

Speaker #3: Before I begin , I want to take a moment to recognize and personally entire Vera team for their exceptional commitment and thank the resilience during this pivotal transformation .

Mark Dely: Good morning and welcome, everyone. We'd like to thank you for joining us for today's call. Some of the statements made during our prepared remarks in response to your questions may constitute forward-looking statements made pursuant to and within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. Such forward-looking statements are subject to both known and unknown risks and uncertainties that could cause actual results to differ materially from those that we expect. Please refer to today's press release and the company's most recent Form 10-K filed with the SEC for discussion of known risks and uncertainties. Investors should not assume that the statements made during the call will remain operative at a later time. We undertake no obligation to update any information discussed on today's call. I will now turn it over to Vera Bradley's Executive Chairman, Ian Bickley.

Mark Dely: Good morning and welcome, everyone. We'd like to thank you for joining us for today's call. Some of the statements made during our prepared remarks in response to your questions may constitute forward-looking statements made pursuant to and within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, as amended. Such forward-looking statements are subject to both known and unknown risks and uncertainties that could cause actual results to differ materially from those that we expect. Please refer to today's press release and the company's most recent Form 10-K filed with the SEC for discussion of known risks and uncertainties. Investors should not assume that the statements made during the call will remain operative at a later time. We undertake no obligation to update any information discussed on today's call. I will now turn it over to Vera Bradley's Executive Chairman, Ian Bickley.

Speaker #3: their Through adaptability and relentless , creativity focus on excellence , I am confident that as we continue journey this collective our and passion will deliver the Our results .

Speaker #3: customers , shareholders and communities expect from Vera Bradley Inc and we are off to a promising start . Importantly , we have now branded the work of our strategy and Transformation Committee and five strategic our pillars as project Sunshine .

Speaker #3: Anchoring on reclaiming Vera Bradley's joyful optimism while operational excellence sunshine has been. The project successfully cascaded our entire team to be galvanized around these mission-critical objectives at every level.

Speaker #3: First, we are sharpening our brand focus, leveraging our joyful and authentic brand DNA through innovative product relevance and storytelling to reconnect with our loyal customers.

Mark Dely: Ian?

Ian?

Ian Bickley: Good morning, everyone. Thank you for joining us for Vera Bradley's Q3, Q2 2026 earnings call. It has now been five months since I took on the Executive Chairman role, and I want to update you on our continued progress in reinvigorating and reimagining this iconic brand. I remain confident that with the right focus, effort, and execution, we have a tremendous opportunity to increase market share and return the business to growth by reengaging our loyal customer base while also expanding our reach and relevance to new customer segments. Over the past quarter, we have remained focused on refining and implementing the five strategic pillars and actions that are fundamental to our transformation. As shared previously, we have been addressing past missteps with urgency and implementing comprehensive changes across the business and organization.

Ian Bickley: Good morning, everyone. Thank you for joining us for Vera Bradley's Q3, Q2 2026 earnings call. It has now been five months since I took on the Executive Chairman role, and I want to update you on our continued progress in reinvigorating and reimagining this iconic brand. I remain confident that with the right focus, effort, and execution, we have a tremendous opportunity to increase market share and return the business to growth by reengaging our loyal customer base while also expanding our reach and relevance to new customer segments. Over the past quarter, we have remained focused on refining and implementing the five strategic pillars and actions that are fundamental to our transformation. As shared previously, we have been addressing past missteps with urgency and implementing comprehensive changes across the business and organization.

Speaker #3: engaging new audiences While , ensuring consistent messaging across all consumer touchpoints . Second , we are resetting our go to market approach by transforming our product planning , promotional and inventory decisions through data led insights to create more productive assortments supported by integrated marketing .

Speaker #3: Third, we are rewiring our digital ecosystem to optimize performance across all digital touchpoints, from social media and NBC.com to our outlet online presence and immersive emerging social commerce platforms.

Speaker #3: Ensuring clear brand identity and channel roles supported by storytelling for cohesive customer acquisition and retention. Fourth, implementing Outlet 2.0 under the umbrella.

Ian Bickley: On today's call, I will first provide an update on our continued progress across these five strategic transformation initiatives. I will then briefly discuss our Q3 results. I will then ask Marty to provide a more detailed financial review of our Q3 performance, and we will wrap up with time to answer any questions you might have. Before I begin, I want to take a moment to recognize and personally thank the entire Vera Bradley team for their exceptional commitment and resilience during this pivotal transformation. Through their adaptability, creativity, and relentless focus on excellence, I am confident that as we continue this journey together, our collective expertise and passion will deliver the results our customers, shareholders, and communities expect from Vera Bradley, and we are off to a promising start.

On today's call, I will first provide an update on our continued progress across these five strategic transformation initiatives. I will then briefly discuss our Q3 results. I will then ask Marty to provide a more detailed financial review of our Q3 performance, and we will wrap up with time to answer any questions you might have. Before I begin, I want to take a moment to recognize and personally thank the entire Vera Bradley team for their exceptional commitment and resilience during this pivotal transformation. Through their adaptability, creativity, and relentless focus on excellence, I am confident that as we continue this journey together, our collective expertise and passion will deliver the results our customers, shareholders, and communities expect from Vera Bradley, and we are off to a promising start.

Speaker #3: reinvention of our physical retail to develop a more brand enhancing and productive outlet experience . Given the importance channel business of this to our , this aligns with our efforts to create cohesive experiences across digital and brick and mortar all channels .

Speaker #3: And finally, we are reimagining how we work by building critical new capabilities and aligning our organizational, operating model, and structure culture for sustainable future growth.

Speaker #3: Before diving into our progress on each of these five transformation initiatives, I would like to briefly discuss our results for the third quarter. We registered revenues of $62.3 million, which is 11.7% below the prior year.

Speaker #3: This compared to a 24.6% decline during the second quarter. Revenues in our direct business segment were $49.7 million, 5.3% below prior year, compared to a decline of 16.2% in the second quarter.

Ian Bickley: Importantly, we have now branded the work of our Strategy and Transformation Committee and our five strategic pillars as Project Sunshine, anchoring on reclaiming Vera Bradley's joyful optimism while fueling operational excellence. Project Sunshine has been successfully cascaded to our entire organization, and we are galvanized as a team around these mission-critical objectives at every level. First, we are sharpening our brand focus, leveraging our joyful and authentic brand DNA through innovative product relevance and storytelling to reconnect with our loyal customers while engaging new audiences, ensuring consistent messaging across all consumer touchpoints. Second, we are resetting our go-to-market approach by transforming our product, planning, promotional, and inventory decisions through data-led insights to create more productive assortments supported by integrated marketing.

Importantly, we have now branded the work of our Strategy and Transformation Committee and our five strategic pillars as Project Sunshine, anchoring on reclaiming Vera Bradley's joyful optimism while fueling operational excellence. Project Sunshine has been successfully cascaded to our entire organization, and we are galvanized as a team around these mission-critical objectives at every level. First, we are sharpening our brand focus, leveraging our joyful and authentic brand DNA through innovative product relevance and storytelling to reconnect with our loyal customers while engaging new audiences, ensuring consistent messaging across all consumer touchpoints. Second, we are resetting our go-to-market approach by transforming our product, planning, promotional, and inventory decisions through data-led insights to create more productive assortments supported by integrated marketing.

Speaker #3: Importantly , we achieved sequential our key improvement in metrics in nearly all direct segment channels highlighted by positive comparable channel our brand channels that have been product sales in and have continued for five months , extending from back to school Black through the Friday weekend .

Speaker #3: Additionally , we are making progress on improving profitability and cash management through more disciplined pricing and promotional strategies . In summary , while we recognize there's still significant work ahead , these wins in our direct segment early us confidence that our approach to focused product innovation , brand storytelling , and operational excellence is moving .

Speaker #3: Vera Bradley is moving in the right direction. We remain committed to building upon this foundation as we continue executing our transformation strategy. Now, let me dive a little deeper into each of these five.

Ian Bickley: Third, we are rewiring our digital ecosystem to optimize performance across all digital touchpoints, from social media and VB.com to our outlet online presence and emerging social commerce platforms, ensuring clear brand identity and channel roles supported by cohesive storytelling for customer acquisition and retention. Fourth, implementing Outlet 2.0 under the umbrella of a broader reinvention of our physical retail to develop a more brand-enhancing and productive outlet experience, given the importance of this channel to our business. This aligns with our efforts to create cohesive customer experiences across all digital and brick-and-mortar channels. Finally, we are reimagining how we work by building critical new capabilities and aligning our organizational structure, operating model, and culture for sustainable future growth. Before diving into our progress on each of these five transformation initiatives, I would like to briefly discuss our results.

Third, we are rewiring our digital ecosystem to optimize performance across all digital touchpoints, from social media and VB.com to our outlet online presence and emerging social commerce platforms, ensuring clear brand identity and channel roles supported by cohesive storytelling for customer acquisition and retention. Fourth, implementing Outlet 2.0 under the umbrella of a broader reinvention of our physical retail to develop a more brand-enhancing and productive outlet experience, given the importance of this channel to our business. This aligns with our efforts to create cohesive customer experiences across all digital and brick-and-mortar channels. Finally, we are reimagining how we work by building critical new capabilities and aligning our organizational structure, operating model, and culture for sustainable future growth. Before diving into our progress on each of these five transformation initiatives, I would like to briefly discuss our results.

Speaker #3: Transformation initiatives: the progress we have made and the impact it is having on our business. Strategically, we already have initiatives. Number one: sharpening our focus.

Speaker #3: As we brand continue our project Sunshine we are fundamentally reshaping how Vera Bradley operates . We lost track of what made transformation , Vera Bradley special and unique , and what customers loved about us .

Speaker #3: We became indistinguishable from other brands and overreliant on promotions aging customer base with an . We are now moving to recapture our joyful , authentic DNA that our customers love while attracting new generations through innovative and compelling storytelling products .

Speaker #3: As we continue to sharpen our brand, we've focused on developing new brand guidelines that are both modern and authentic to who we are.

Speaker #3: We are being intentional about what Vera Bradley represents . We are feminine , creative , cheerful , whimsical , joyful , fun , colorful , approachable , high quality and smart value .

Ian Bickley: For Q3, we registered revenues of $62.3 million, 11.7% below prior year. This compared to a 24.6% decline during Q2. Revenues in our direct business segment were $49.7 million, 5.3% below prior year, compared to a decline of 16.2% in Q2. Importantly, we achieved sequential improvement in our key metrics in nearly all direct segment channels, highlighted by positive comparable channel sales in our brand channels that have been product-led and have continued for five months, extending from back to school through the Black Friday weekend. Additionally, we are making progress on improving profitability and cash management through more disciplined pricing and promotional strategies. In summary, while we recognize there's still significant work ahead, these early wins in our direct segment give us confidence that our focused approach to product innovation, brand storytelling, and operational excellence is moving Vera Bradley in the right direction.

For Q3, we registered revenues of $62.3 million, 11.7% below prior year. This compared to a 24.6% decline during Q2. Revenues in our direct business segment were $49.7 million, 5.3% below prior year, compared to a decline of 16.2% in Q2. Importantly, we achieved sequential improvement in our key metrics in nearly all direct segment channels, highlighted by positive comparable channel sales in our brand channels that have been product-led and have continued for five months, extending from back to school through the Black Friday weekend. Additionally, we are making progress on improving profitability and cash management through more disciplined pricing and promotional strategies. In summary, while we recognize there's still significant work ahead, these early wins in our direct segment give us confidence that our focused approach to product innovation, brand storytelling, and operational excellence is moving Vera Bradley in the right direction.

Speaker #3: important Equally is what we are not . We are not trying to be luxury , high fashion , or sophisticated ways that make in seem us exclusive , intimidating , or too expensive to our customers .

Speaker #3: Our brand identity is helping us reinforce the unique clarity in differentiated positioning that made us successful to begin with, and sharpen how we show up and communicate with consumers.

Speaker #3: with We need to stay true to the joyful , functional , and accessible brand that our customers fell in love with while ensuring we remain relevant and compelling to new generations .

Speaker #3: This brand clarity has already been informing our product development, marketing campaigns, and customer experience across all touchpoints, and we believe this authenticity will help us reconnect with our core customers.

Speaker #3: approach While attracting new ones who are seeking the joy and optimism that only Vera Bradley can deliver . This is the market wide space that only Vera Bradley Inc can own we .

Speaker #3: continue to execute our project , Sunshine strategy . As We remain focused on what truly value about Vera Bradley Inc . Our our research customers confirms that customers are drawn to three core pillars that define our brand promise .

Ian Bickley: We remain committed to building upon this foundation as we continue executing our transformation strategy. Now, let me dive a little deeper into each of these five transformation initiatives, the progress we have made, and the impact it is already having on our business. Strategic Initiative Number One: Sharpening Our Brand Focus. As we continue our Project Sunshine transformation, we are fundamentally reshaping how Vera Bradley operates. We lost track of what made Vera Bradley special and unique and what customers loved about us. We became indistinguishable from other brands and over-reliant on promotions with an aging customer base. We are now moving to recapture our joyful, authentic DNA that our customers love while attracting new generations through innovative products and compelling storytelling. As we continue to sharpen our brand focus, we've developed new brand guidelines that are both modern and authentic to who we are.

We remain committed to building upon this foundation as we continue executing our transformation strategy. Now, let me dive a little deeper into each of these five transformation initiatives, the progress we have made, and the impact it is already having on our business. Strategic Initiative Number One: Sharpening Our Brand Focus. As we continue our Project Sunshine transformation, we are fundamentally reshaping how Vera Bradley operates. We lost track of what made Vera Bradley special and unique and what customers loved about us. We became indistinguishable from other brands and over-reliant on promotions with an aging customer base. We are now moving to recapture our joyful, authentic DNA that our customers love while attracting new generations through innovative products and compelling storytelling. As we continue to sharpen our brand focus, we've developed new brand guidelines that are both modern and authentic to who we are.

Speaker #3: First is functionality . The thoughtful organization , lightweight materials , and practical designs that make daily life and travel easier for our customers joyful Second is our distinctive .

Speaker #3: color palette . Those signature prints and border iconography that allow our customers to express their individuality and optimism ways that no other brand can in deliver .

Speaker #3: Continue our transformation journey through Project Sunshine. I want to emphasize how our approach differs fundamentally from our previous project restoration initiative. We are building from our DNA, not rebranding, and leaning into Vera Bradley Inc.'s distinctive heritage and color cotton prints.

Ian Bickley: We are being intentional about what Vera Bradley represents. We are feminine, creative, cheerful, whimsical, joyful, fun, colorful, approachable, high quality, and smart value. Equally important is what we are not. We are not trying to be luxury, high fashion, or sophisticated in ways that make us seem exclusive, intimidating, or too expensive to our customers. This clarity in our brand identity is helping us reinforce the unique and differentiated positioning that made us successful to begin with and sharpen how we show up and communicate with consumers. We need to stay true to the joyful, functional, and accessible brand that our customers fell in love with while ensuring we remain relevant and compelling to new generations. This brand clarity has already been informing our product development, marketing campaigns, and customer experience across all touchpoints.

We are being intentional about what Vera Bradley represents. We are feminine, creative, cheerful, whimsical, joyful, fun, colorful, approachable, high quality, and smart value. Equally important is what we are not. We are not trying to be luxury, high fashion, or sophisticated in ways that make us seem exclusive, intimidating, or too expensive to our customers. This clarity in our brand identity is helping us reinforce the unique and differentiated positioning that made us successful to begin with and sharpen how we show up and communicate with consumers. We need to stay true to the joyful, functional, and accessible brand that our customers fell in love with while ensuring we remain relevant and compelling to new generations. This brand clarity has already been informing our product development, marketing campaigns, and customer experience across all touchpoints.

Speaker #3: and Joy craft . Rather than trying to emulate other brands . This time , we are focusing on both new and existing customers , engaging them through lifestyle and needs rather than trying to grow only with new customers and moving loyal shoppers to outlet channels Our .

Speaker #3: Strategy is focused on a realistic, disciplined, and sustainable build rather than an overnight turnaround. Most importantly, we are carefully integrating data and insights into every decision, from product development and pricing to storytelling, using results and customer understanding to drive our decisions.

Speaker #3: We are also fundamentally changing how we work with clearer roles , cross-functional alignment , shared and incentive designed for peak performance . This , customer centric approach gives us confidence that we are disciplined building the for foundation sustainable , profitable growth while staying true to what makes Vera Bradley special .

Ian Bickley: And we believe this authentic approach will help us reconnect with our core customers while attracting new ones who are seeking the joy and optimism that only Vera Bradley can deliver. This is the market white space that only Vera Bradley can own. As we continue to execute our Project Sunshine strategy, we remain focused on what our customers truly value about Vera Bradley. Our research confirms that customers are drawn to three core pillars that define our brand promise. First is joyful functionality: the thoughtful organization, lightweight materials, and practical designs that make daily life and travel easier for our customers. Second is our distinctive patterns and color palette, those signature prints and border iconography that allow our customers to express their individuality and optimism in ways that no other brand can deliver. And third is smart value, providing high perceived quality at an attainable price point.

And we believe this authentic approach will help us reconnect with our core customers while attracting new ones who are seeking the joy and optimism that only Vera Bradley can deliver. This is the market white space that only Vera Bradley can own. As we continue to execute our Project Sunshine strategy, we remain focused on what our customers truly value about Vera Bradley. Our research confirms that customers are drawn to three core pillars that define our brand promise. First is joyful functionality: the thoughtful organization, lightweight materials, and practical designs that make daily life and travel easier for our customers. Second is our distinctive patterns and color palette, those signature prints and border iconography that allow our customers to express their individuality and optimism in ways that no other brand can deliver. And third is smart value, providing high perceived quality at an attainable price point.

Speaker #3: Beginning with product , which is been our primary focus to date , I'm pleased to report that we continue to see momentum in several areas give us that project Sunshine that is confidence moving in the right direction .

Speaker #3: on the success of our back to Building business , highlighted by product wins school across iconic backpacks and lunch bags , Q3 results positively were impacted by the return of additional iconic styles and proven heritage inspired prints and border iconography , including the Vera Tote and satchel .

Speaker #3: The original 100 bag and our patchwork Rachel ditsy and Mistletoe lattice prints Our refocused investment in cotton was also . a key driver of performance during Q3 .

Speaker #3: Our shift to a social-first marketing approach is delivering measurable results, driving new customer acquisition while significantly expanding our social media reach.

Ian Bickley: This is not just about promotional pricing, but about making our customers feel smart about the investment they are making. As we continue our transformation journey through Project Sunshine, I want to emphasize how our approach differs fundamentally from our previous Project Restoration initiative. We are building from our DNA, not rebranding, leaning into Vera Bradley's distinctive heritage in cotton, color, prints, joy, and craft rather than trying to emulate other brands. This time, we are focusing on both new and existing customers, engaging them through lifestyle and needs rather than trying to grow only with new customers and moving loyal shoppers to outlet channels. Our strategy is focused on a realistic, disciplined, and sustainable build rather than an overnight turnaround. Most importantly, we are carefully integrating data and insights into every decision, from product development and pricing to storytelling, using results and customer understanding to drive our decisions.

This is not just about promotional pricing, but about making our customers feel smart about the investment they are making. As we continue our transformation journey through Project Sunshine, I want to emphasize how our approach differs fundamentally from our previous Project Restoration initiative. We are building from our DNA, not rebranding, leaning into Vera Bradley's distinctive heritage in cotton, color, prints, joy, and craft rather than trying to emulate other brands. This time, we are focusing on both new and existing customers, engaging them through lifestyle and needs rather than trying to grow only with new customers and moving loyal shoppers to outlet channels. Our strategy is focused on a realistic, disciplined, and sustainable build rather than an overnight turnaround. Most importantly, we are carefully integrating data and insights into every decision, from product development and pricing to storytelling, using results and customer understanding to drive our decisions.

Speaker #3: We're thrilled that our initial orders of the original 100 bag sold through across the majority SKUs at of the same time , our social campaign , New including the York City Rockettes , drove New consumers to purchase on Vibe.com , hundred bag is also attracting a younger customer , achieving more than twice the penetration the Gen Z customers than we currently have across the business .

Speaker #3: On other products . Our collaborative , our collaboration with Anthropologie also garnered significant social media impressions and the customer response to the product demonstrates our ability to reach new customer segments and has fueled additional collaboration plans for spring , summer and fall winter of 26 .

Speaker #3: For Spring/Summer '26, we have made a larger commitment on the original 100 bag, with more depth and exciting new prints and colors.

Speaker #3: In addition to relaunching the iconic Hathaway tote, which can be reversed inside out, we aim to bring joy to our customers with value-added design and delightful function. It comes in three sizes, including a crossbody.

Ian Bickley: We are also fundamentally changing how we work with clearer roles, cross-functional alignment, and shared incentive designed for peak performance. This disciplined, customer-centric approach gives us confidence that we are building the foundation for sustainable, profitable growth while staying true to what makes Vera Bradley special. Beginning with product, which has been our primary focus to date, I'm pleased to report that we continue to see momentum in several areas that give us confidence that Project Sunshine is moving in the right direction. Building on the success of our back-to-school business, highlighted by product wins across iconic backpacks and lunch bags, Q3 results were positively impacted by the return of additional iconic styles and proven heritage-inspired prints and border iconography, including the Vera Tote and Glenna Satchel, the Original 100 bag, and our Patchwork Rachel Ditsy and Mistletoe Lattice prints.

We are also fundamentally changing how we work with clearer roles, cross-functional alignment, and shared incentive designed for peak performance. This disciplined, customer-centric approach gives us confidence that we are building the foundation for sustainable, profitable growth while staying true to what makes Vera Bradley special. Beginning with product, which has been our primary focus to date, I'm pleased to report that we continue to see momentum in several areas that give us confidence that Project Sunshine is moving in the right direction. Building on the success of our back-to-school business, highlighted by product wins across iconic backpacks and lunch bags, Q3 results were positively impacted by the return of additional iconic styles and proven heritage-inspired prints and border iconography, including the Vera Tote and Glenna Satchel, the Original 100 bag, and our Patchwork Rachel Ditsy and Mistletoe Lattice prints.

Speaker #3: These products will be supported by strong integrated marketing. So far, the feedback from our teams and key wholesale accounts has been very encouraging.

Speaker #3: Next up , resetting our go to market approach As part of . comprehensive project Sunshine transformation , we are fundamentally updating our go to market approach to deliver what our truly customers need value .

Speaker #3: Next up , resetting our go to market approach As part of . comprehensive project Sunshine transformation , we are fundamentally updating our go to market approach to deliver what our truly customers need and We are taking action across six critical areas .

Speaker #3: We're rationalizing our first SKU count and making bigger commitments focused on hero styles that resonate with our consumers. Second, we're clarifying our go-to-market process and assortment channel strategy to ensure the right products reach the right customers through the right channels.

Speaker #3: We’re third, implementing integrated social-first marketing to support reaching our goal. Building on the success we’ve seen with campaigns like our Back to School initiative, we aim for a joyful and nostalgic hero tone.

Speaker #3: styles . Fourth , we're revamping our inventory management and planning capabilities to improve turns and reduce excess stock . driving pricing and promotion governance to protect margins while delivering smart value to our .

Ian Bickley: Our refocused investment in cotton was also a key driver of performance during Q3. Our shift to a social-first marketing approach is also delivering measurable results, driving new customer acquisition on VB.com while significantly expanding our social media reach. We're thrilled that our initial orders of the original 100 bag sold through across the majority of SKUs. At the same time, our social campaign, including the New York City Rockettes, drove new consumers to purchase on VB.com. The 100 bag is also attracting a younger customer, achieving more than twice the penetration of Gen Z customers than we currently have across the business on other products. Our collaboration with Anthropologie also garnered significant social media impressions, and the customer response to the product demonstrates our ability to reach new customer segments and has fueled additional collaboration plans for spring, summer, and fall/winter of 2026.

Our refocused investment in cotton was also a key driver of performance during Q3. Our shift to a social-first marketing approach is also delivering measurable results, driving new customer acquisition on VB.com while significantly expanding our social media reach. We're thrilled that our initial orders of the original 100 bag sold through across the majority of SKUs. At the same time, our social campaign, including the New York City Rockettes, drove new consumers to purchase on VB.com. The 100 bag is also attracting a younger customer, achieving more than twice the penetration of Gen Z customers than we currently have across the business on other products. Our collaboration with Anthropologie also garnered significant social media impressions, and the customer response to the product demonstrates our ability to reach new customer segments and has fueled additional collaboration plans for spring, summer, and fall/winter of 2026.

Speaker #3: And finally, we’re building Fifth, which enhances our customers’ robust analytics and business intelligence capabilities to inform data-driven decisions. This represents a complete rebuilding of the engine that turns our creativity into commercial results, and we are already seeing early positive indicators from these efforts in our sequential quarterly improvements.

Speaker #3: And enhanced operational discipline . Next , we are aligning next , rewiring our digital ecosystem . our digital drive ecosystem to We are aligning and meet our customers where they .

Speaker #3: While shop digital is already a significant part of Vera Bradley's revenue and profitability , it should operate as an interconnected flywheel channel fueling momentum for the with each next .

Ian Bickley: For spring, summer, 2026, we have made a larger commitment on the Original 100 bag, with more depth, and exciting new prints, and colors, in addition to relaunching the iconic Hathaway Tote that can be reversed inside out, bringing joy to our customer with value-added design and delightful function. It comes in three sizes, including a crossbody. These products will be supported by strong integrated marketing. So far, the feedback from our teams, and key wholesale accounts has been very encouraging. Next up, resetting our go-to-market approach. As part of our comprehensive Project Sunshine transformation, we are fundamentally updating our go-to-market approach to deliver what our customers truly need and value. We are taking action across six critical areas. First, we're rationalizing our SKU count and making bigger commitments focused on hero styles that resonate with our consumers.

For spring, summer, 2026, we have made a larger commitment on the Original 100 bag, with more depth, and exciting new prints, and colors, in addition to relaunching the iconic Hathaway Tote that can be reversed inside out, bringing joy to our customer with value-added design and delightful function. It comes in three sizes, including a crossbody. These products will be supported by strong integrated marketing. So far, the feedback from our teams, and key wholesale accounts has been very encouraging. Next up, resetting our go-to-market approach. As part of our comprehensive Project Sunshine transformation, we are fundamentally updating our go-to-market approach to deliver what our customers truly need and value. We are taking action across six critical areas. First, we're rationalizing our SKU count and making bigger commitments focused on hero styles that resonate with our consumers.

Speaker #3: While also helping to seamlessly create a customer experience, an ecosystem builds value, and each campaign interaction and conversion adds to the flywheel.

Speaker #3: The goal is to create a connected experience powered by shared data , storytelling , unified coordinated execution . We see this as mission critical for our Our and transformation .

Speaker #3: our investing . The necessary and capabilities and resources to bring this to life . Now outlet 2.0 . As part of our comprehensive project Sunshine Transformation , we are making considerable progress on our outlet 2.0 initiative , which represents a fundamental shift in how we approach our outlet channel strategy .

Speaker #3: Building on the pilot program we launched holiday season , outlet 2.0 is designed to during the customer elevate experience while maintaining our smart value proposition .

Ian Bickley: Second, we're clarifying our go-to-market process and channel assortment strategy to ensure the right products reach the right customers through the right channels. Third, we're implementing integrated social-first marketing to support our hero styles, building on the success we've seen with campaigns like our back-to-school initiative with a joyful and nostalgic tone. Fourth, we're revamping our inventory management and planning capabilities to improve turns and reduce excess stock. Fifth, we're driving pricing and promotion governance to protect margins while delivering smart value to our customers. And finally, we're building robust analytics and business intelligence capabilities to inform data-driven decisions. This represents a complete rebuilding of the engine that turns our creativity into commercial results, and we are already seeing early positive indicators from these efforts in our sequential quarterly improvements and enhanced operational discipline. Next, rewiring our digital ecosystem.

Second, we're clarifying our go-to-market process and channel assortment strategy to ensure the right products reach the right customers through the right channels. Third, we're implementing integrated social-first marketing to support our hero styles, building on the success we've seen with campaigns like our back-to-school initiative with a joyful and nostalgic tone. Fourth, we're revamping our inventory management and planning capabilities to improve turns and reduce excess stock. Fifth, we're driving pricing and promotion governance to protect margins while delivering smart value to our customers. And finally, we're building robust analytics and business intelligence capabilities to inform data-driven decisions. This represents a complete rebuilding of the engine that turns our creativity into commercial results, and we are already seeing early positive indicators from these efforts in our sequential quarterly improvements and enhanced operational discipline. Next, rewiring our digital ecosystem.

Speaker #3: The enhancements include a curated , more focused assortment with an initial 35% skew reduction . adding new brand product from our heritage and select IP collections Strategically introduced elevated .

Speaker #3: merchandising elements , including mannequins , light boxes and brand fixtures that hero , our signature color pattern and lifestyle . Additionally , we have refreshed our We have marketing stories with lifestyle , imagery and product elements storytelling infused with the color and femininity that defines Vera Bradley .

Speaker #3: Our enhanced selling experience incorporates updated training , improved in-store and personalized selling spaces designed to add on sales tools , . We are taking a disciplined test and learn approach with ongoing results tracking from our Q4 learnings , informing our rollout future strategy .

Speaker #3: This transformation makes makes us , moves us from a discount focused model to a smart value curated experience that reinforces brand equity while driving conversion and profitability .

Ian Bickley: We are aligning our digital ecosystem to drive growth and meet our customers where they shop. While digital is already a significant part of Vera Bradley's revenue and profitability, it should operate as an interconnected flywheel, with each channel fueling momentum for the next while also helping to create a seamless customer experience. A well-connected ecosystem builds exponential value, and each campaign, interaction, and conversion adds to the flywheel. The goal is to create a connected experience powered by shared data, unified storytelling, and coordinated execution. We see this as mission-critical for our transformation and are investing the necessary capabilities and resources to bring this to light. Now, Outlet 2.0. As part of our comprehensive Project Sunshine transformation, we are making considerable progress on our Outlet 2.0 initiative, which represents a fundamental shift in how we approach our outlet channel strategy.

We are aligning our digital ecosystem to drive growth and meet our customers where they shop. While digital is already a significant part of Vera Bradley's revenue and profitability, it should operate as an interconnected flywheel, with each channel fueling momentum for the next while also helping to create a seamless customer experience. A well-connected ecosystem builds exponential value, and each campaign, interaction, and conversion adds to the flywheel. The goal is to create a connected experience powered by shared data, unified storytelling, and coordinated execution. We see this as mission-critical for our transformation and are investing the necessary capabilities and resources to bring this to light. Now, Outlet 2.0. As part of our comprehensive Project Sunshine transformation, we are making considerable progress on our Outlet 2.0 initiative, which represents a fundamental shift in how we approach our outlet channel strategy.

Speaker #3: Reimagining how we work . As part of our fifth strategic initiative Project under Sunshine , we are fundamentally reimagining how we work to build the agile , responsive organization needed to capitalize on Vera Bradley Inc iconic brand We're positioning .

Speaker #3: Shifting from what we call a relay race mentality, where work is passed between functional silos, to operating like a crew team, where every function works toward the same goal.

Speaker #3: This transformation involves reimagining our design and organizational operating model, evaluating key processes to unlock efficiencies and work simplification, and ensuring we have the right skills and roles in place to support our key growth initiatives and new processes.

Speaker #3: We're not , capabilities improvements , talking we're just building the foundational capabilities that about efficiency will enable us to faster , move make better decisions , and execute with the precision customers and shareholders This expect .

Ian Bickley: Building on the pilot program we launched during the holiday season, Outlet 2.0 is designed to elevate customer experience while maintaining our smart value proposition. The enhancements include a curated, more focused assortment with an initial 35% SKU reduction, strategically adding new brand product from our heritage and select IP collections. We have introduced elevated visual merchandising elements, including mannequins, lightboxes, and brand fixtures that hero our signature color, pattern, and lifestyle stories. Additionally, we have refreshed our marketing elements with lifestyle imagery and product storytelling infused with the color and femininity that defines Vera Bradley. Our enhanced selling experience incorporates updated training, improved in-store tools, and personalized selling spaces designed to add on sales. We are taking a disciplined test-and-learn approach with ongoing results tracking from our Q4 learnings, informing our future rollout strategy.

Building on the pilot program we launched during the holiday season, Outlet 2.0 is designed to elevate customer experience while maintaining our smart value proposition. The enhancements include a curated, more focused assortment with an initial 35% SKU reduction, strategically adding new brand product from our heritage and select IP collections. We have introduced elevated visual merchandising elements, including mannequins, lightboxes, and brand fixtures that hero our signature color, pattern, and lifestyle stories. Additionally, we have refreshed our marketing elements with lifestyle imagery and product storytelling infused with the color and femininity that defines Vera Bradley. Our enhanced selling experience incorporates updated training, improved in-store tools, and personalized selling spaces designed to add on sales. We are taking a disciplined test-and-learn approach with ongoing results tracking from our Q4 learnings, informing our future rollout strategy.

Speaker #3: organizational evolution is critical to our success . And through Project Sunshine , actively engaging our we're entire organization along this journey to ensure the collective and passion we have needed to deliver expertise sustainable results .

Speaker #3: We are pleased with the progress we are making with Project Sunshine . And expect the cumulative impact of these initiatives to continue to positively impact the momentum of our business going forward .

Speaker #3: To sum up, we're refocusing the brand on our heritage of color and joy, authentic connection through innovative products and compelling storytelling that resonates with both our loyal customers and new generations of consumers. We've deepened our customer engagement.

Speaker #3: through enhanced research , segmentation , and our new customer intimacy program , which is already informing our product development and marketing strategies . Our commitment to reducing discounts while protecting margin to show continues progress as improved inventory we've , streamline their skew turns count , and planning and forecasting enhanced capabilities , our while shifting to a all smart positioning anchored in quality rather than constant promotions .

Ian Bickley: This transformation moves us from a discount-focused model to a smart value, curated experience that reinforces brand equity while driving conversion and profitability. Reimagining how we work. As part of our fifth strategic initiative under Project Sunshine, we are fundamentally reimagining how we work to build the agile, responsive organization needed to capitalize on Vera Bradley's iconic brand positioning. We're shifting from what I call a relay race mentality, where work is passed between functional silos, to operating like a crew team, where every function moves in rhythm toward the same goal. This transformation involves reimagining our organizational design and operating model, evaluating key processes to unlock efficiencies and simplify work, and ensuring we have the right skills, capabilities, and roles in place to support our key growth initiatives and new processes. We're not just talking about efficiency improvements.

This transformation moves us from a discount-focused model to a smart value, curated experience that reinforces brand equity while driving conversion and profitability. Reimagining how we work. As part of our fifth strategic initiative under Project Sunshine, we are fundamentally reimagining how we work to build the agile, responsive organization needed to capitalize on Vera Bradley's iconic brand positioning. We're shifting from what I call a relay race mentality, where work is passed between functional silos, to operating like a crew team, where every function moves in rhythm toward the same goal. This transformation involves reimagining our organizational design and operating model, evaluating key processes to unlock efficiencies and simplify work, and ensuring we have the right skills, capabilities, and roles in place to support our key growth initiatives and new processes. We're not just talking about efficiency improvements.

Speaker #3: We are removing organizational silos by redesigning our processes and leveraging data to drive actionable for insights decision making across all functions . Additionally , we're driving a more sustainable business model by leveraging technology to improve efficiency , reduce manual tasks , and increase our agility to address changing market the .

Speaker #3: Throughout this transformation , our unwavering remains focus landscape profitability , and generation , building a cost sustainable structure that supports our long term growth These objectives .

Speaker #3: foundational improvements are already contributing to sequential improvements we've seen across our channels , and we remain these five strategic pillars represent a holistic transformation that builds on our distinctive brand heritage .

Speaker #3: Confident while positioning Vera Bradley Inc. for long-term success in an evolving retail landscape. And finally, I would like to update you on our CEO search.

Ian Bickley: We're building the foundational capabilities that will enable us to move faster, make better decisions, and execute with the precision that our customers and shareholders expect. This organizational evolution is critical to our success, and through Project Sunshine, we're actively engaging our entire organization along this journey to ensure we have the collective expertise and passion needed to deliver sustainable results. We are pleased with the progress we are making with Project Sunshine and expect the cumulative impact of these initiatives to continue to positively impact the momentum of our business going forward. To sum up, we're refocusing the brand on our heritage of joy, color, and authentic connection through innovative products and compelling storytelling that resonates with both our loyal customers and new generations of consumers.

We're building the foundational capabilities that will enable us to move faster, make better decisions, and execute with the precision that our customers and shareholders expect. This organizational evolution is critical to our success, and through Project Sunshine, we're actively engaging our entire organization along this journey to ensure we have the collective expertise and passion needed to deliver sustainable results. We are pleased with the progress we are making with Project Sunshine and expect the cumulative impact of these initiatives to continue to positively impact the momentum of our business going forward. To sum up, we're refocusing the brand on our heritage of joy, color, and authentic connection through innovative products and compelling storytelling that resonates with both our loyal customers and new generations of consumers.

Speaker #3: We continue to be focused on finding the right future for Vera Bradley Inc. It's a critical decision for the leaders of the business that we want to get right.

Speaker #3: While we do not have any updates currently, we are moving forward rapidly with Project Sunshine and shoring up key leadership positions across the business, including the recent appointment of our Chief Brand Officer.

Speaker #3: With that, I will turn the call over to Marty for a detailed financial review, and then we'll be happy to take your questions.

Speaker #4: Thanks , Ian . Good morning , everyone , and thank you for joining us . I have a few brief comments to make about our performance for the quarter .

Speaker #4: For the sake of clarity , all I am discussing today are the numbers exclude the charges outlined in today's press release . complete detail of A items excluded from the non-GAAP numbers , as a reconciliation of non-GAAP , can be that found in release for the third quarter of fiscal 2026 .

Ian Bickley: We've deepened our customer understanding through enhanced research, segmentation, and our new customer intimacy program, which is already informing our product development and marketing strategies. Our commitment to reducing discounts while protecting margin continues to show progress as we've improved inventory turns, streamlined our SKU count, and enhanced our planning and forecasting capabilities, all while shifting to a smart value positioning anchored in quality rather than constant promotions. We are removing organizational silos by redesigning our processes and leveraging data to drive actionable insights for decision-making across all functions. Additionally, we're driving a more sustainable business model by leveraging technology to improve efficiency, reduce manual tasks, and increase our agility to address the changing market landscape. Throughout this transformation, our unwavering focus remains on profitability, cash generation, and building a sustainable cost structure that supports our long-term growth objectives.

We've deepened our customer understanding through enhanced research, segmentation, and our new customer intimacy program, which is already informing our product development and marketing strategies. Our commitment to reducing discounts while protecting margin continues to show progress as we've improved inventory turns, streamlined our SKU count, and enhanced our planning and forecasting capabilities, all while shifting to a smart value positioning anchored in quality rather than constant promotions. We are removing organizational silos by redesigning our processes and leveraging data to drive actionable insights for decision-making across all functions. Additionally, we're driving a more sustainable business model by leveraging technology to improve efficiency, reduce manual tasks, and increase our agility to address the changing market landscape. Throughout this transformation, our unwavering focus remains on profitability, cash generation, and building a sustainable cost structure that supports our long-term growth objectives.

Speaker #4: Our consolidated revenues totaled $62.3 million , compared to year . $70.5 million in the prior Third quarter . Net loss from continuing operations for the third quarter totaled negative $8.3 million , or -$0.30 per diluted share , compared to negative three point $7 million last year , or -$0.13 per diluted share .

Speaker #4: Results from continuing operations for the quarter were significantly affected by a 5.9 million inventory . Write down related to the brand strategic toward cotton product shift and heritage prints , along with a 4 million write off of television media credits , which were acquired to support the company's project restoration efforts and won't be fully utilized .

Speaker #4: With the digital and performance marketing previously mentioned, charges had a -$0.35 impact on the diluted earnings per share for the quarter.

Speaker #4: In terms of segment performance, Vera Bradley Inc. segment revenues for the current third quarter totaled $49.7 million, a 5.3% decrease from $52.5 million in the prior year.

Ian Bickley: These foundational improvements are already contributing to sequential improvements we've seen across our channels, and we remain confident these five strategic pillars represent a holistic transformation that builds on our distinctive brand heritage while positioning Vera Bradley for long-term success in an evolving retail landscape. Finally, I would like to update you on our CEO search. We continue to be focused on finding the right future leader for Vera Bradley. It's a critical decision for the business that we want to get right. While we do not have any updates currently, we are moving forward rapidly with Project Sunshine and shoring up key leadership positions across the business, including the recent appointment of our chief brand officer. With that, I will turn the call over to Marty for a detailed financial review, and then we'll be happy to take your questions. Thanks, Ian.

These foundational improvements are already contributing to sequential improvements we've seen across our channels, and we remain confident these five strategic pillars represent a holistic transformation that builds on our distinctive brand heritage while positioning Vera Bradley for long-term success in an evolving retail landscape. Finally, I would like to update you on our CEO search. We continue to be focused on finding the right future leader for Vera Bradley. It's a critical decision for the business that we want to get right. While we do not have any updates currently, we are moving forward rapidly with Project Sunshine and shoring up key leadership positions across the business, including the recent appointment of our chief brand officer. With that, I will turn the call over to Marty for a detailed financial review, and then we'll be happy to take your questions.

Speaker #4: Third quarter . Comparable sales similarly declined 5.8% , which represents our third quarter of sequential comparable sales improvement . Initial efforts to improve products , a return to back along with to school , in resulted comps and overall positive growth brand versus last year .

Speaker #4: Total revenues year over year were also impacted by openings and five new store 14 store closures . Since the prior year . Third quarter Vera Bradley Inc segment direct revenues for the third totaled 12.6 million , quarter a 30.2% decrease from 18 million in the prior year .

Speaker #4: In the third quarter, the decrease was primarily related to a decline in specialty and key account orders, which were partially offset by increased liquidation sales.

Speaker #4: The quarter's performance also marks a sequential improvement relative to the preceding quarter. In the third quarter, gross margin improvement totaled $26 million, or 41.7% of net revenues, compared to $38.4 million, or 54.5% of net revenues in the prior quarter.

Mark Dely: Thanks, Ian.

Ian Bickley: Good morning, everyone, and thank you for joining us. I have a few brief comments to make about our performance for the quarter. For the sake of clarity, all the numbers I'm discussing today are Non-GAAP and exclude the charges outlined in today's press release. A complete detail of items excluded from the Non-GAAP numbers, as well as a reconciliation of GAAP to Non-GAAP, can be found in that release. For the third quarter of fiscal 2026, our consolidated revenues totaled $62.3 million compared to $70.5 million in the prior year third quarter. Net loss from continuing operations for the third quarter totaled -$8.3 million or -$0.30 per diluted share compared to -$3.7 million last year or -$0.13 per diluted share.

Good morning, everyone, and thank you for joining us. I have a few brief comments to make about our performance for the quarter. For the sake of clarity, all the numbers I'm discussing today are Non-GAAP and exclude the charges outlined in today's press release. A complete detail of items excluded from the Non-GAAP numbers, as well as a reconciliation of GAAP to Non-GAAP, can be found in that release. For the third quarter of fiscal 2026, our consolidated revenues totaled $62.3 million compared to $70.5 million in the prior year third quarter. Net loss from continuing operations for the third quarter totaled -$8.3 million or -$0.30 per diluted share compared to -$3.7 million last year or -$0.13 per diluted share.

Speaker #4: The decrease in year over year margin rate resulted from the previously mentioned year inventory write , as well as additional duty expenses , partially offset by pricing improvements excluding the inventory , write gross margin for the current quarter down , 51.2% , which represents our third consecutive quarter of gross margin improvement .

Speaker #4: G&A expenses totaled $37.4 million, or 60.0% of net revenues, compared to $43.6 million, or 61.8% of net revenues for the prior year.

Speaker #4: Third quarter . The 6.2 million decrease in expenses was primarily due to lower compensation expenses and other cost reduction initiatives , which were partially offset by the previously mentioned media credit write off .

Ian Bickley: Results from continuing operations for the quarter were significantly affected by a $5.9 million inventory write-down related to the brand's strategic product shift toward cotton and heritage prints, along with a $4 million write-off of television media credits, which were acquired to support the company's Project Restoration efforts and won't be fully utilized with the focus on digital and performance marketing. The previously mentioned charges had a negative $0.35 impact on diluted earnings per share for the quarter. In terms of segment performance, Vera Bradley Direct Segment revenues for the current third quarter totaled $49.7 million, a 5.3% decrease from $52.5 million in the prior year third quarter. Comparable sales similarly declined 5.8%, which represents our third quarter of sequential comparable sales improvement. Initial efforts to improve products, along with a return to back-to-school, resulted in positive brand comps and overall positive growth versus last year.

Results from continuing operations for the quarter were significantly affected by a $5.9 million inventory write-down related to the brand's strategic product shift toward cotton and heritage prints, along with a $4 million write-off of television media credits, which were acquired to support the company's Project Restoration efforts and won't be fully utilized with the focus on digital and performance marketing. The previously mentioned charges had a negative $0.35 impact on diluted earnings per share for the quarter. In terms of segment performance, Vera Bradley Direct Segment revenues for the current third quarter totaled $49.7 million, a 5.3% decrease from $52.5 million in the prior year third quarter. Comparable sales similarly declined 5.8%, which represents our third quarter of sequential comparable sales improvement. Initial efforts to improve products, along with a return to back-to-school, resulted in positive brand comps and overall positive growth versus last year.

Speaker #4: Third quarter operating loss from continuing operations totaled $11.1 million, or -17.8% of net revenues, compared to -$5 million, or -7.1% of net revenues in the prior year.

Speaker #4: Operating loss , excluding the previously mentioned inventory reserve and media credits write off totaled -1.2 million , or -1.9% of net revenues . Continuing our efforts from last quarter , we are focusing on store performance , inventory levels and order to improve product the online website availability and website .

Speaker #4: We are pleased with the trajectory of the improvement made to date, evidenced by sustained sequential comp improvements across three of our four direct channels and continued cost efficiency focus.

Speaker #4: The team continues to review our processes and to identify action opportunities for new approaches to how we work. Now, turning to the sheet.

Speaker #4: Cash and cash equivalents at the end of the quarter totaled $10.7 million. We had borrowings of $10 million on our $75 million ABL facility at quarter end.

Ian Bickley: Total revenues year over year were also impacted by five new store openings and 14 store closures since the prior year third quarter. Vera Bradley Indirect Segment revenues for the third quarter totaled $12.6 million, a 30.2% decrease from $18 million in the prior year third quarter. The decrease was related primarily to a decline in specialty and key account orders, which were partially offset by increased liquidation sales. The quarter's performance also marks a sequential improvement relative to the preceding quarter. Third quarter gross margin totaled $26 million, or 41.7% of net revenues, compared to $38.4 million, or 54.5% of net revenues in the prior year. The decrease in year-over-year margin rate resulted from the previously mentioned inventory write-down, as well as additional duty expenses, partially offset by pricing improvements.

Total revenues year over year were also impacted by five new store openings and 14 store closures since the prior year third quarter. Vera Bradley Indirect Segment revenues for the third quarter totaled $12.6 million, a 30.2% decrease from $18 million in the prior year third quarter. The decrease was related primarily to a decline in specialty and key account orders, which were partially offset by increased liquidation sales. The quarter's performance also marks a sequential improvement relative to the preceding quarter. Third quarter gross margin totaled $26 million, or 41.7% of net revenues, compared to $38.4 million, or 54.5% of net revenues in the prior year. The decrease in year-over-year margin rate resulted from the previously mentioned inventory write-down, as well as additional duty expenses, partially offset by pricing improvements.

Speaker #4: Our third quarter inventory decreased year over year by 24.3% to 82.9 million , compared to 109.6 million at the end of third quarter last year .

Speaker #4: Furthermore , our inventory balance has declined 9.3% from the end of fiscal 2025 and remains lower even after accounting for the inventory reserve recorded this quarter .

Speaker #4: We recognize that inventory performance is a key opportunity for our business and are focused on developing strategies to improve our turns over the next 12 months.

Speaker #4: We made good progress on aligning our receipts with sales expectations this quarter , along with continued focus on assortment optimization to reduce skew counts .

Speaker #4: While developing reduce lead times , strategies to enabling faster response where we see consumer excitement for our products . In closing , we remain committed to disciplined control and inventory management during this expense turnaround period .

Ian Bickley: Excluding the inventory write-down, gross margin for the current quarter was 51.2%, which represents our third consecutive quarter of gross margin improvement. SG&A expenses totaled 37.4 million, or 60.0% of net revenues, compared to 43.6 million, or 61.8% of net revenues for the prior year third quarter. The 6.2 million decrease in expenses was primarily due to lower compensation expenses and other cost reduction initiatives, which were partially offset by the previously mentioned media credit write-off. Third quarter operating loss from continuing operations totaled negative 11.1 million, or negative 17.8% of net revenues, compared to negative 5 million, or negative 7.1% of net revenues in the prior year. Operating loss, excluding the previously mentioned inventory reserve immediate credits write-off, totaled negative 1.2 million, or negative 1.9% of net revenues.

Excluding the inventory write-down, gross margin for the current quarter was 51.2%, which represents our third consecutive quarter of gross margin improvement. SG&A expenses totaled 37.4 million, or 60.0% of net revenues, compared to 43.6 million, or 61.8% of net revenues for the prior year third quarter. The 6.2 million decrease in expenses was primarily due to lower compensation expenses and other cost reduction initiatives, which were partially offset by the previously mentioned media credit write-off. Third quarter operating loss from continuing operations totaled negative 11.1 million, or negative 17.8% of net revenues, compared to negative 5 million, or negative 7.1% of net revenues in the prior year. Operating loss, excluding the previously mentioned inventory reserve immediate credits write-off, totaled negative 1.2 million, or negative 1.9% of net revenues.

Speaker #4: We are confident that actions, combined with the execution of our strategic initiatives, will lead to improved performance and enhanced shareholder value over the long term.

Speaker #4: This concludes our presentation, and now we can open it up to questions.

Speaker #1: Thank you . We'll now be conducting question and answer a session . If you'd like to ask a question at this time , please press Star One from your telephone and a confirmation in the keypad your line is indicate queue .

Speaker #1: Your tone will remove your star two. If you'd like to question from the queue, press * . For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys.

Speaker #1: Thank you . And one moment while we pull for questions . Thank you . Thank you . Our first question is from the Eric Bader with SEC research .

Speaker #1: Please proceed with your questions .

Speaker #5: Good morning

Ian Bickley: Continuing our efforts from last quarter, we are focusing on store performance, inventory levels, and website performance in order to improve product availability and navigation of the online outlet website. We are pleased with the trajectory of the improvement made to date, evidenced by sustained sequential comp improvements across three of our four direct channels and continued cost efficiency focus. The team continues to review our processes and actions to identify opportunities for new approaches to how we work. Now turning to the balance sheet. Cash and cash equivalents at the end of the quarter totaled $10.7 million. We had borrowings of $10 million on our $75 million ABL Facility at quarter end. Our third quarter inventory decreased year over year by 24.3% to $82.9 million, compared to $109.6 million at the end of third quarter last year.

Continuing our efforts from last quarter, we are focusing on store performance, inventory levels, and website performance in order to improve product availability and navigation of the online outlet website. We are pleased with the trajectory of the improvement made to date, evidenced by sustained sequential comp improvements across three of our four direct channels and continued cost efficiency focus. The team continues to review our processes and actions to identify opportunities for new approaches to how we work. Now turning to the balance sheet. Cash and cash equivalents at the end of the quarter totaled $10.7 million. We had borrowings of $10 million on our $75 million ABL Facility at quarter end. Our third quarter inventory decreased year over year by 24.3% to $82.9 million, compared to $109.6 million at the end of third quarter last year.

Speaker #3: .

Speaker #5: So a lot of changes this quarter . line of Hi . into rolling Q4 . And we roll into 2026 . What should we be thinking about as the kind of the key signpost that Project Sunshine is starting to have an even greater impact than it had in Q3 and into Q4 .

Speaker #3: Yeah . Thanks . Eric . Look , I think from day one , I've Thanks , really believed that product is really the key .

Speaker #3: And as , as as , you know , this was the first thing that we really began to focus on . We were able .

Speaker #3: Obviously to have a more limited impact on product for back to school and holiday . Although some successes and really the first sort of window we've been have a where significant able to impact on product will be spring summer of 2026 , really starting with product that will flow between January and July .

Ian Bickley: Furthermore, our inventory balance has declined 9.3% from the end of fiscal 2025 and remains lower even after accounting for the inventory reserve recorded this quarter. We recognize that inventory performance is a key opportunity for our business and are focused on developing strategies to improve our turns over the next 12 months. We made good progress on aligning our receipts with sales expectations this quarter, along with continued focus on assortment optimization to reduce SKU counts, while developing strategies to reduce lead times, enabling faster response where we see consumer excitement for our products. In closing, we remain committed to disciplined expense control and inventory management during this turnaround period. We are confident that these actions, combined with the execution of our strategic initiatives, will lead to improved performance and enhanced shareholder value over the long term.

Furthermore, our inventory balance has declined 9.3% from the end of fiscal 2025 and remains lower even after accounting for the inventory reserve recorded this quarter. We recognize that inventory performance is a key opportunity for our business and are focused on developing strategies to improve our turns over the next 12 months. We made good progress on aligning our receipts with sales expectations this quarter, along with continued focus on assortment optimization to reduce SKU counts, while developing strategies to reduce lead times, enabling faster response where we see consumer excitement for our products. In closing, we remain committed to disciplined expense control and inventory management during this turnaround period. We are confident that these actions, combined with the execution of our strategic initiatives, will lead to improved performance and enhanced shareholder value over the long term.

Speaker #3: What gives us a lot of confidence is that , you know , our sort of strategy around refocusing on the reinvention of iconic styles with with critical , you know , delightful function , returning heritage inspired prints and the border iconography , you know , reinvesting back into cotton , which , you know , now is north of 50% .

Ian Bickley: This concludes our presentation, and we can now open it up to questions. Thank you. We'll now be conducting a question-and-answer session. If you'd like to ask a question at this time, please press star one from your telephone keypad, and a confirmation tone will indicate your line is in the question queue. You may press star two if you'd like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Thank you, and one moment while we pull for questions. Thank you. Thank you. Our first question is from the line of Eric Bader with SCC Research. Please proceed with your question. Good morning. Good morning. Good morning, Eric. Hi. So a lot of changes this quarter, more rolling into Q4.

This concludes our presentation, and we can now open it up to questions.

Operator: Thank you. We'll now be conducting a question-and-answer session. If you'd like to ask a question at this time, please press star one from your telephone keypad, and a confirmation tone will indicate your line is in the question queue. You may press star two if you'd like to remove your question from the queue. For participants using speaker equipment, it may be necessary to pick up your handset before pressing the star keys. Thank you, and one moment while we pull for questions. Thank you. Thank you. Our first question is from the line of Eric Bader with SCC Research. Please proceed with your question.

Speaker #3: And it was below 40% . And sort of much more qualitative and impactful IP products , as well as focusing really on certifications that we can own , like back to school , spring break , Mother's Day , travel , all of that .

Speaker #3: What we see and what we're doing is working . And so we're entering really into the spring summer season with confidence . Knowing that we've been able to , you know , make bigger commitments into the things that we really believe are going to work .

Speaker #3: And I believe that , you know , success with product will will be the most important thing that can turn the business and frankly , is , you know , what the sort of , you know , positive experience having in our brand channels right now , I that we're believe is , is is primarily product .

Eric Bader: Good morning.

Mark Dely: Good morning.

Ian Bickley: Good morning, Eric.

Mark Dely: Hi. So a lot of changes this quarter, more rolling into Q4.

Ian Bickley: When we roll into 2026, what should we be thinking about as the kind of the key signpost that Project Sunshine is starting to have an even greater impact than it had in Q3 and into Q4? Yeah. Thanks, Eric. Look, I think from day one, I've really believed that product is really the key. And as you know, this was the first thing that we really began to focus on. We were able, obviously, to have a more limited impact on product for back-to-school and holiday, although some successes. And really, the first sort of window where we've been able to have a significant impact on product will be spring-summer of 2026, really starting with product that will flow between January and July.

When we roll into 2026, what should we be thinking about as the kind of the key signpost that Project Sunshine is starting to have an even greater impact than it had in Q3 and into Q4?

Speaker #5: Okay. When you look at Outlet.

Speaker #5: 2.0 . Yes

Speaker #3: .

Speaker #5: some In ways it's it's we you

Ian Bickley: Yeah. Thanks, Eric. Look, I think from day one, I've really believed that product is really the key. And as you know, this was the first thing that we really began to focus on. We were able, obviously, to have a more limited impact on product for back-to-school and holiday, although some successes. And really, the first sort of window where we've been able to have a significant impact on product will be spring-summer of 2026, really starting with product that will flow between January and July.

Speaker #5: visited two of them and it's a great concept . It also in some ways provides for some consumers know , who have lost we kind of their full price store away for them to still see and touch kind of full price items .

Speaker #5: And I'm curious , what's kind of been the response to consumers to seeing kind of full price items in the outlet ? led 2.0 stores ?

Speaker #5: And when you look at it , does that become a bridge , given a lot of , you know , there's that been a lot of full closures in the price stores ?

Speaker #3: Yeah , no . Great . Listen , great question . I'll first talk about outlet 2.0 . And then I think I'll talk more broadly about distribution of sort and and how can access , you know , customers the full price product and brand .

Ian Bickley: What gives us a lot of confidence is that our sort of strategy around refocusing on the reinvention of iconic styles with critical, delightful function, returning heritage-inspired prints and the border iconography, reinvesting back into cotton, which is now north of 50% and it was below 40%, and sort of much more qualitative and impactful IP products, as well as really focusing on sort of occasions that we can own, like back-to-school, spring break, Mother's Day, and travel. All of that, what we see and what we're doing is working. And so we're entering really into the spring-summer season with confidence, knowing that we've been able to make bigger commitments into the things that we really believe are going to work. And I believe that success with product will be the most important thing that can turn the business.

What gives us a lot of confidence is that our sort of strategy around refocusing on the reinvention of iconic styles with critical, delightful function, returning heritage-inspired prints and the border iconography, reinvesting back into cotton, which is now north of 50% and it was below 40%, and sort of much more qualitative and impactful IP products, as well as really focusing on sort of occasions that we can own, like back-to-school, spring break, Mother's Day, and travel. All of that, what we see and what we're doing is working. And so we're entering really into the spring-summer season with confidence, knowing that we've been able to make bigger commitments into the things that we really believe are going to work. And I believe that success with product will be the most important thing that can turn the business.

Speaker #3: Look on outlet 2.0 . It's early days . You know , experience we launched seven pilot stores it's this holiday season . I would say that the qualitative feedback that we're getting from our teams , as well as customers , has been very positive .

Speaker #3: You know , positive the sort of about overall store environment , positive that know , more brand it's , you enhancing positive about the customer journey in the stores with much clearer destinations and harrowing of lifestyles and different of of products .

Speaker #3: know , You visual also merchandising supported by in-store imagery . And you know what we have again at a very , very high seen level .

Speaker #3: And recognizing it's early , you know , is even with sort of the very strong , focused assortment the editing of assortment SKUs , you of we've we've seen sort of in line with stores , you know , that have have 35% more SKUs .

Speaker #3: We're also seeing a impact on the positive profitability of each customer that comes in the store . know , so we're we're You we're leveraging the traffic that we because it's going to do have take longer to get traffic to come back stronger with conversion .

Ian Bickley: And frankly, is the sort of positive experience that we're having in our brand channels right now, I believe, is primarily product-led. Okay. When you look at Outlet 2.0, in some ways, it's a great we visited two of them. And it's a great concept. It also, in some ways, provides for some consumers who have lost kind of their full-price store a way for them to still see and touch kind of full-price items. And I'm curious what's kind of been the response to consumers to seeing kind of full-price items in the Outlet 2.0 stores. And when you look at it, does that become a bridge given that a lot of there's been a lot of closures in the full-price stores? Yeah. No. Listen, great question.

And frankly, is the sort of positive experience that we're having in our brand channels right now, I believe, is primarily product-led.

Speaker #3: And we're also seeing that, the more time that these outlet and two-point stores have to work through sort of the new system, the better they're performing.

Eric Bader: Okay. When you look at Outlet 2.0, in some ways, it's a great we visited two of them. And it's a great concept. It also, in some ways, provides for some consumers who have lost kind of their full-price store a way for them to still see and touch kind of full-price items. And I'm curious what's kind of been the response to consumers to seeing kind of full-price items in the Outlet 2.0 stores. And when you look at it, does that become a bridge given that a lot of there's been a lot of closures in the full-price stores?

Speaker #3: And frankly, we're already seeing certain things in Outlet 2.0 that we feel we can take to other can stores without having to do the full sort of outlet.

Speaker #3: 2.0 , you know where where we can where we can get some . We wins also are planning to do more , follow , you know , ups visiting .

Speaker #3: We're going to be visiting a couple of the stores with the team next week . We're also planning to do some customer intercepts .

Ian Bickley: Yeah. No. Listen, great question.

Speaker #3: know , it's very much a a test . And learn to So , you your question specifically approach about full price product . seeing very know , we're encouraging reaction to customers on the limited assortment of , you know , heritage product and select IP that we put into these stores .

Ian Bickley: I'll first talk about Outlet 2.0, and then I think I'll talk more broadly about sort of distribution and how customers can access the full-price product and brand experience. Look, on Outlet 2.0, it's early days. We launched seven pilot stores this holiday season. I would say that the qualitative feedback that we're getting from our teams, as well as customers, has been very positive. Positive about sort of the overall store environment, positive that it's more brand-enhancing, positive about the customer journey in the stores with much clearer destinations and heroing of lifestyles and different products, stronger visual merchandising, also supported by in-store imagery.

I'll first talk about Outlet 2.0, and then I think I'll talk more broadly about sort of distribution and how customers can access the full-price product and brand experience. Look, on Outlet 2.0, it's early days. We launched seven pilot stores this holiday season. I would say that the qualitative feedback that we're getting from our teams, as well as customers, has been very positive. Positive about sort of the overall store environment, positive that it's more brand-enhancing, positive about the customer journey in the stores with much clearer destinations and heroing of lifestyles and different products, stronger visual merchandising, also supported by in-store imagery.

Speaker #3: We think more potentially potential there . there's But you know , again , I think that's improving to the sorry , impacting sort of the impact we're having on you .

Speaker #3: profitability of each The customer . More broadly on sort of how customers can really access , you know , our brand proposition , you know , clearly Vibe.com is is today probably our most important vehicle .

Speaker #3: we're And really , you know continuing to customer , upgrade the experience . There to really , you know , represent the best of what Vera Bradley can be .

Speaker #3: And , you know , we we also , are you know , looking very carefully at our at our price overall full brand fleet .

Ian Bickley: And what we have seen, again, at a very, very high level, and recognizing it's early, is even with sort of the very strong focused assortment, editing of the assortment of SKUs, we've seen sort of performance in line with stores that have 35% more SKUs. We're also seeing a positive impact on the profitability of each customer that comes in the store. So we're leveraging the traffic that we do have because it's going to take longer to get traffic to come back with stronger conversion. And we're also seeing that the more time that these Outlet 2.0 stores have to work through sort of the new system, the better they're performing. And frankly, we're already seeing certain things in Outlet 2.0 that we feel we can take to other stores without having to do the full sort of Outlet 2.0 update, where we can get some wins.

And what we have seen, again, at a very, very high level, and recognizing it's early, is even with sort of the very strong focused assortment, editing of the assortment of SKUs, we've seen sort of performance in line with stores that have 35% more SKUs. We're also seeing a positive impact on the profitability of each customer that comes in the store. So we're leveraging the traffic that we do have because it's going to take longer to get traffic to come back with stronger conversion. And we're also seeing that the more time that these Outlet 2.0 stores have to work through sort of the new system, the better they're performing. And frankly, we're already seeing certain things in Outlet 2.0 that we feel we can take to other stores without having to do the full sort of Outlet 2.0 update, where we can get some wins.

Speaker #3: But we have to , you know , get more confident I think in the before we start making big commitments . business There .

Speaker #3: So we're in the meantime we're leveraging our outlet channel and also , you know , we are putting another big onto our focus wholesale accounts , especially our specialty accounts .

Speaker #3: I mean , those , you know , as I said in the the last first call , quarter , you know , it's it's it's specialty retail and wholesale that actually are the ones that helped to build Vera Bradley into , you know , a nationwide brand .

Speaker #3: And , you know , we still feel very strongly that with those strong relationships we have there , focused you know , we're which , on building , that they can continue to play a very , very important role in our transformation .

Speaker #5: Yeah . I agree . I also think there's somewhat of a lagging indicator . But we'll see . Final question actually one two questions here .

Speaker #5: One one on inventory . It was really impressive job reducing inventory . How should we be thinking about the opportunities I guess to capture capital and working get more productive going forward with the inventory .

Ian Bickley: We also are planning to do more follow-ups. We're going to be visiting a couple of the stores with the team next week. We're also planning to do some customer intercept. So it's very much a test-and-learn approach. To your question specifically about full-price product, we're seeing very encouraging reaction to customers on the limited assortment of heritage product and select IP that we put into these stores. We think there's potentially more potential there. But again, that's, I think, impacting sort of the impact we're having on the profitability of each customer. More broadly on sort of how customers can really access our brand proposition, clearly, VB.com today is probably our most important vehicle, and we're continuing to really upgrade the customer experience there to really represent the best of what Vera Bradley can be.

We also are planning to do more follow-ups. We're going to be visiting a couple of the stores with the team next week. We're also planning to do some customer intercept. So it's very much a test-and-learn approach. To your question specifically about full-price product, we're seeing very encouraging reaction to customers on the limited assortment of heritage product and select IP that we put into these stores. We think there's potentially more potential there. But again, that's, I think, impacting sort of the impact we're having on the profitability of each customer. More broadly on sort of how customers can really access our brand proposition, clearly, VB.com today is probably our most important vehicle, and we're continuing to really upgrade the customer experience there to really represent the best of what Vera Bradley can be.

Speaker #5: And you know how long of a journey how do you think it can be to go young ? Go . find that younger A little , customer ?

Speaker #5: a that's historically , That's it seems it takes a few years to start moving of average age down . I think that kind you .

Speaker #5: .

Speaker #3: Yeah . Great I'll let Marty handle the first part on the inventory and then maybe I can talk about sort of question . the , you know , your question about the younger customer .

Speaker #4: Thanks for the question , Erich . On inventory , we the definitely see opportunity improvement . There . And to our , you know , from a productivity standpoint .

Speaker #4: And and today , turns our are less for two . But we have you seen , know , we're starting to see the improvement in turns this quarter .

Speaker #4: And think we we're on than track through planning our processes that and other activities where we're to kind of taking on move that into the than 2 to 3 range .

Speaker #4: You know , over the course of the next 12 to 18 months .

Ian Bickley: And we also are looking very carefully at our overall full-price brand fleet, but we have to get more confident, I think, in the business before we start making big commitments there. So in the meantime, we're leveraging our outlet channel. And also, we are putting another big focus onto our wholesale accounts, especially our specialty accounts. I mean, those, as I said in the first call last quarter, it's specialty retail and wholesale that actually are the ones that helped to build Vera Bradley into a nationwide brand. And we still feel very strongly that with those strong relationships we have there, which we're focused on building, that they can continue to play a very, very important role in our transformation. Yeah. I agree. I also think there's somewhat of a lagging indicator, but we'll see. Final question. I'd say two questions here.

And we also are looking very carefully at our overall full-price brand fleet, but we have to get more confident, I think, in the business before we start making big commitments there. So in the meantime, we're leveraging our outlet channel. And also, we are putting another big focus onto our wholesale accounts, especially our specialty accounts. I mean, those, as I said in the first call last quarter, it's specialty retail and wholesale that actually are the ones that helped to build Vera Bradley into a nationwide brand. And we still feel very strongly that with those strong relationships we have there, which we're focused on building, that they can continue to play a very, very important role in our transformation.

Speaker #3: And Great . look , Eric , I think on the younger customer , you're you're right . It will take some time . And look , I think foremost first and we have a we have a significant opportunity in front of us .

Speaker #3: Right to re-engage with our loyal customer who is, you know, still the biggest and most important part of our business.

Speaker #3: We have an opportunity to re-engage them with the brand , bring back lapsed purchasers . I think get also them , you know , used to buying , you know , better products that really invoke what I like to as the think of OG Vera Bradley Inc with , with , only the you iconic styles and function and prints , but also , you , bringing back some of that craft .

Eric Bader: Yeah. I agree. I also think there's somewhat of a lagging indicator, but we'll see. Final question. I'd say two questions here.

Speaker #3: If you look at know the bag , you know , 100 we sort of where iconic have that quilt through lining , you know , the reversible tote , which were introducing for spring is really phenomenal .

Ian Bickley: One on inventory. You've done a really impressive job reducing inventory. How should we be thinking about the opportunities, I guess, to capture working capital and get more productive going forward with the inventory? And how long of a journey do you think it can be to go and find that younger customer? Historically, it seems it takes a few years to start moving that kind of average age down. Thank you. Yeah. Great question. I'll let Marty handle the first part on the inventory, and then maybe I can talk about sort of your question about the younger customer. Thanks for the question, Eric. On inventory, we definitely see the opportunity for improvement there and to improve our from a productivity standpoint.

One on inventory. You've done a really impressive job reducing inventory. How should we be thinking about the opportunities, I guess, to capture working capital and get more productive going forward with the inventory? And how long of a journey do you think it can be to go and find that younger customer? Historically, it seems it takes a few years to start moving that kind of average age down. Thank you.

Speaker #3: You know , it's it's basically a 2 in 1 bag . And , and so have that opportunity . we But I think where we're now focused where , , you know , besides product , you know , with with with with the recent appointment of , you know , chief Melinda as our brand officer is now also starting to shift some of that focus into the marketing and the digital commerce are , which where I believe we have significant opportunity to areas reinforce , you know , the great work we're doing on product with great storytelling that can , you know , and targeted storytelling that that can really , you know , spark the emotion of a younger customers .

Ian Bickley: Yeah. Great question. I'll let Mark handle the first part on the inventory, and then maybe I can talk about sort of your question about the younger customer.

Mark Dely: Thanks for the question, Eric. On inventory, we definitely see the opportunity for improvement there and to improve our from a productivity standpoint.

Ian Bickley: And today, our turns are less than two, but we have seen, we're starting to see the improvement in turns this quarter, and we think that we're on track through our planning processes and other activities we're taking on to kind of move that into the greater than two to three range over the course of the next 12 to 18 months. Great. And look, Eric, I think on the younger customer, you're right. It will take some time. And look, I think first and foremost, we have a significant opportunity in front of us, right, to reengage with our loyal customer who is still the biggest and most important part of our business. We have an opportunity to reengage them with the brand, bring back lapsed purchasers.

And today, our turns are less than two, but we have seen, we're starting to see the improvement in turns this quarter, and we think that we're on track through our planning processes and other activities we're taking on to kind of move that into the greater than two to three range over the course of the next 12 to 18 months.

Speaker #3: And , you know , a we way saw an with the hundred bag , right ? Which we weren't to have as much product as we wanted to have .

Speaker #3: We didn't have quite the right all able even focused that , you know , marketing . saw twice But the penetration of of Gen Z customers on that bag that we've we have across other products in the range .

Ian Bickley: Great. And look, Eric, I think on the younger customer, you're right. It will take some time. And look, I think first and foremost, we have a significant opportunity in front of us, right, to reengage with our loyal customer who is still the biggest and most important part of our business. We have an opportunity to reengage them with the brand, bring back lapsed purchasers.

Speaker #3: And that for me is super encouraging. I think the speed at which we can travel is all about what and how we see agile we can be at leaning into things and making them bigger.

Speaker #6: Okay . All right . Great .

Speaker #5: And good luck for the rest of the holiday .

Speaker #3: .

Speaker #1: Thank you reminder , if you'd like to . ask a As a question , you may press

Speaker #1: star one . Thank you . At this time , ladies and gentlemen , this does conclude and answer session . And we'll also conclude today's conference .

Ian Bickley: I think also get them used to buying better products that really invoke what I like to think of as the OG Vera Bradley with not only the iconic styles, function, and prints, but also bringing back some of that craft. If you look at the 100 bag where we have that sort of iconic quilt-through lining, the reversible tote, which we're introducing for spring, is really phenomenal. It's basically a two-in-one bag. And so we have that opportunity.

I think also get them used to buying better products that really invoke what I like to think of as the OG Vera Bradley with not only the iconic styles, function, and prints, but also bringing back some of that craft. If you look at the 100 bag where we have that sort of iconic quilt-through lining, the reversible tote, which we're introducing for spring, is really phenomenal. It's basically a two-in-one bag. And so we have that opportunity.

Ian Bickley: But I think where we're now focused, besides product, with the recent appointment of Melinda as our Chief Brand Officer, is now also starting to shift some of that focus into the marketing and the digital commerce, which are both areas where I believe we have significant opportunity to reinforce the great work we're doing on product with great storytelling that can, and targeted storytelling that can, really spark the emotion of younger customers. And we saw in a limited way with the 100 bag, right, which we weren't able to have as much product as we wanted to have. We didn't have quite all the right focused marketing. But even that, we saw twice the penetration of Gen Z customers on that bag that we have across other products in the range. And that, for me, is super encouraging.

But I think where we're now focused, besides product, with the recent appointment of Melinda as our Chief Brand Officer, is now also starting to shift some of that focus into the marketing and the digital commerce, which are both areas where I believe we have significant opportunity to reinforce the great work we're doing on product with great storytelling that can, and targeted storytelling that can, really spark the emotion of younger customers. And we saw in a limited way with the 100 bag, right, which we weren't able to have as much product as we wanted to have. We didn't have quite all the right focused marketing. But even that, we saw twice the penetration of Gen Z customers on that bag that we have across other products in the range. And that, for me, is super encouraging.

Ian Bickley: And I think the speed at which we can travel is all about what we see and how agile we can be at leaning into things and making them bigger. Okay. All right. Great. And good luck for the rest of the holiday season. Thank you. Thank you. As a reminder, if you'd like to ask a question, you may press star one. Thank you. At this time, ladies and gentlemen, this does conclude our question-and-answer session, and we'll also conclude today's conference. We thank you for your participation. You may now disconnect your lines and have a wonderful day.

And I think the speed at which we can travel is all about what we see and how agile we can be at leaning into things and making them bigger.

Eric Bader: Okay. All right. Great. And good luck for the rest of the holiday season.

Ian Bickley: Thank you.

Operator: Thank you. As a reminder, if you'd like to ask a question, you may press star one. Thank you. At this time, ladies and gentlemen, this does conclude our question-and-answer session, and we'll also conclude today's conference. We thank you for your participation. You may now disconnect your lines and have a wonderful day.

Q3 2026 Vera Bradley Inc Earnings Call

Demo

Vera Bradley

Earnings

Q3 2026 Vera Bradley Inc Earnings Call

VRA

Thursday, December 11th, 2025 at 1:30 PM

Transcript

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