Colgate Palmolive Q4 2025 Colgate Palmolive Co Earnings Call | AllMind AI Earnings | AllMind AI
Q4 2025 Colgate Palmolive Co Earnings Call
Speaker #1: Good morning. Welcome to today's COLGATE PALMOLIVE 2025 fourth-quarter and year-end earnings conference call. This call is being recorded and is being simultaneously live at www.colgatepalmolive.com.
Operator: Good morning. Welcome to today's Colgate-Palmolive 2025 fourth quarter and year-end earnings conference call. This call is being recorded and is being simulcast live at www.colgatepalmolive.com. Now, for opening remarks, I'd like to turn this call over to Chief Investor Relations Officer and Executive Vice President, M&A, John Faucher.
Operator: Good morning. Welcome to today's Colgate-Palmolive 2025 fourth quarter and year-end earnings conference call. This call is being recorded and is being simulcast live at www.colgatepalmolive.com. Now, for opening remarks, I'd like to turn this call over to Chief Investor Relations Officer and Executive Vice President, M&A, John Faucher.
Speaker #1: Now, for opening remarks, I'd like to turn this call over to Chief Investor Relations Officer and Executive Vice President, M&A, John Faucher.
Speaker #2: Thanks, Betsy. Good morning and welcome to our fourth quarter and full year 2025 earnings release conference call. This is John Faucher. Today's conference call will include forward-looking statements.
John Faucher: Thanks, Betsy. Good morning, and welcome to our Q4 and full year 2025 earnings release conference call. This is John Faucher. Today's conference call will include forward-looking statements. Actual results could differ materially from these statements. Forward-looking statements inherently involve risks and uncertainties and are made on the basis of our views and assumptions at this time. Please refer to the earnings press release and our most recent filings with the SEC, including our 2024 annual report on Form 10-K and subsequent SEC filings, all available on our website, for a discussion of the factors that could cause actual results to differ materially from these statements. These remarks also include a discussion of non-GAAP financial measures, which exclude certain items from reported results, including those identified in tables 4, 6, 7, 8, and 9 of the Q4 earnings press release.
John Faucher: Thanks, Betsy. Good morning, and welcome to our Q4 and full year 2025 earnings release conference call. This is John Faucher. Today's conference call will include forward-looking statements. Actual results could differ materially from these statements. Forward-looking statements inherently involve risks and uncertainties and are made on the basis of our views and assumptions at this time. Please refer to the earnings press release and our most recent filings with the SEC, including our 2024 annual report on Form 10-K and subsequent SEC filings, all available on our website, for a discussion of the factors that could cause actual results to differ materially from these statements. These remarks also include a discussion of non-GAAP financial measures, which exclude certain items from reported results, including those identified in tables 4, 6, 7, 8, and 9 of the Q4 earnings press release.
Speaker #2: Actual results could differ materially from these statements. Forward-looking statements inherently involve risks and uncertainties and are made on the basis of our views and assumptions at this time.
Speaker #2: Please refer to the earnings press release and our most recent filings with the SEC, including our 2024 annual report on Form 10-K, and subsequent SEC filings, all available on our website for discussion of the factors that could cause actual results to differ materially from these statements.
Speaker #2: These remarks also include a discussion of non-GAAP financial measures which exclude certain items from reported results. Including those identified in tables 4, 6, 7, 8, and 9 of the fourth quarter earnings press release.
Speaker #2: Full reconciliation to the corresponding GAAP financial measures and related definitions are included in the earnings press release which is available on our website. Joining me on the call this morning are Noel Wallace, Chairman, President, and Chief Setula, Chief Financial Executive Officer, and Stan Officer.
John Faucher: Full reconciliation to the corresponding GAAP financial measures and related definitions are included in the earnings press release, which is available on our website. Joining me on the call this morning are Noel Wallace, Chairman, President, and Chief Executive Officer, and Stan Sutula, Chief Financial Officer. Noel will provide you with his thoughts on our results and our 2026 outlook. We will then open it up for Q&A. Noel?
Full reconciliation to the corresponding GAAP financial measures and related definitions are included in the earnings press release, which is available on our website. Joining me on the call this morning are Noel Wallace, Chairman, President, and Chief Executive Officer, and Stan Sutula, Chief Financial Officer. Noel will provide you with his thoughts on our results and our 2026 outlook. We will then open it up for Q&A. Noel?
Speaker #2: Noel will provide you with his thoughts on our results and our 2026 outlook. We will then open it up for Q&A. Noel, thanks. And good morning, everyone.
Noel Wallace: Thanks, and good morning, everyone, and thanks for joining us today as we discuss our stronger-than-expected Q4 results and more importantly, our outlook for 2026, which marks the beginning of our new 2030 strategy. I'll give some brief thoughts on our 2025 before heading into why I'm excited for what 2026 could bring, despite a very volatile environment as we enter the year. We delivered organic sales, net sales, gross profit, base business earnings per share, and free cash flow growth in 2025, despite lower-than-expected category growth, higher-than-anticipated raw material inflation, and the impact of higher tariffs.... I believe our ability to deliver dollar-based earnings per share growth in a year with that much volatility is a sign that the flexibility and resilience we have built into our operating model is working effectively to drive value for our shareholders.
Noel Wallace: Thanks, and good morning, everyone, and thanks for joining us today as we discuss our stronger-than-expected Q4 results and more importantly, our outlook for 2026, which marks the beginning of our new 2030 strategy. I'll give some brief thoughts on our 2025 before heading into why I'm excited for what 2026 could bring, despite a very volatile environment as we enter the year. We delivered organic sales, net sales, gross profit, base business earnings per share, and free cash flow growth in 2025, despite lower-than-expected category growth, higher-than-anticipated raw material inflation, and the impact of higher tariffs.... I believe our ability to deliver dollar-based earnings per share growth in a year with that much volatility is a sign that the flexibility and resilience we have built into our operating model is working effectively to drive value for our shareholders.
Speaker #2: And thanks for joining us today as we discuss our stronger-than-expected Q4 results and, more importantly, our outlook for 2026, which marks the beginning of our new 2030 strategy.
Speaker #2: I'll give some brief thoughts on our 2025 before heading into why I'm excited for what 2026 could bring, despite a very volatile environment as we enter the year.
Speaker #2: We delivered organic sales, net sales, gross profit, base business earnings per share, and free cash flow growth in 2025, despite lower-than-expected category growth, higher-than-anticipated raw material inflation, and the impact of higher tariffs.
Speaker #2: I believe our ability to deliver dollar-based earnings per share growth in a year with that much volatility is a sign that the flexibility and resilience we have built into our operating model is working effectively to drive value for our shareholders.
Speaker #2: Encouragingly, we are exiting the year with improved momentum, with organic sales growth in all four categories in the fourth quarter, and sequential improvement in organic sales growth versus the third quarter in every division except North America.
Noel Wallace: Encouragingly, we are exiting the year with improved momentum, with organic sales growth in all four categories in Q4 and sequential improvement in organic sales growth versus Q3 in every division except North America. We delivered modest volume growth in Q4, excluding the impact of both the Prime100 acquisition and the planned exit of the private label business. Last year, we completed our 2025 strategy, where we added $5 billion in sales, and this year marks the transition to our new 2030 strategy, which we believe provides the building blocks to accelerate change at our company, to continue to drive top-tier growth and total shareholder return. The 5 key areas where we're focused on are: first, we have strong brands with global reach. We believe this provides a competitive advantage.
Encouragingly, we are exiting the year with improved momentum, with organic sales growth in all four categories in Q4 and sequential improvement in organic sales growth versus Q3 in every division except North America. We delivered modest volume growth in Q4, excluding the impact of both the Prime100 acquisition and the planned exit of the private label business. Last year, we completed our 2025 strategy, where we added $5 billion in sales, and this year marks the transition to our new 2030 strategy, which we believe provides the building blocks to accelerate change at our company, to continue to drive top-tier growth and total shareholder return. The 5 key areas where we're focused on are: first, we have strong brands with global reach. We believe this provides a competitive advantage.
Speaker #2: And we delivered modest volume growth in Q4, excluding the impact of both the prime 100 acquisition and the planned exit of the private label business.
Speaker #2: Last year, we completed our 2025 strategy where we added $5 billion in sales and this year marks the transition to our new 2030 strategy, which we believe provides the building blocks to accelerate change at our company to continue to drive top-tier growth and total shareholder return.
Speaker #2: The five key areas we were focused on are: First, we have strong brands with global reach. We believe this provides a competitive advantage. For example, the COLGATE brand is the most penetrated brand in the world, and this helps us drive distribution for our portfolio, particularly in emerging markets.
Noel Wallace: For example, the Colgate brand is the most penetrated brand in the world, and this helps us drive distribution for our portfolio, particularly in emerging markets. Second, we are accelerating our investment in new innovation models with additional resources focused on delivering more impactful, science-based innovation across all price tiers, with greater investment in key strategic growth markets. Next, we're harnessing the power of best-in-class omni-channel demand generation by adapting how the right products with content and messages are delivered to the right people at the moments that matter in order to drive purchase behavior. The goal is to deliver consistency of this consumer-centric model around the world to build brand strength and penetration.
For example, the Colgate brand is the most penetrated brand in the world, and this helps us drive distribution for our portfolio, particularly in emerging markets. Second, we are accelerating our investment in new innovation models with additional resources focused on delivering more impactful, science-based innovation across all price tiers, with greater investment in key strategic growth markets. Next, we're harnessing the power of best-in-class omni-channel demand generation by adapting how the right products with content and messages are delivered to the right people at the moments that matter in order to drive purchase behavior. The goal is to deliver consistency of this consumer-centric model around the world to build brand strength and penetration.
Speaker #2: Second, we are accelerating our investment in new innovation models with additional resources focused on delivering more impactful, science-based innovation across all price tiers. With greater investment in key strategic growth markets.
Speaker #2: Next, we're harnessing the power of best-in-class omnichannel demand generation by adapting how the right products, with content and messages, are delivered to the right people at the moments that matter in order to drive purchase behavior.
Speaker #2: The goal is to deliver consistency of this consumer-centric model around the world to build brand strength and penetration. Fourth, we're continuing to double down on and accelerate investments in scale capabilities: digital, data, analytics, and AI, including our efforts in revenue growth management and AI-driven innovation.
Noel Wallace: Fourth, we're continuing to double down on and accelerate investments in scale capabilities, digital, data, analytics, and AI, including our efforts in revenue growth management and AI-driven innovation, to generate faster growth, higher return on investment, efficiency and productivity, and to integrate new ways of working across the company. We are also executing on our plans to optimize our supply chain through predictive analytics and automation to handle customization and personalization in a new dynamic environment. This is intended to deliver personalization at scale, drive optimal asset utilization, minimize downtime, improve service levels, and enhance quality systems. Finally, anyone who has worked for me knows how much I believe in culture as a competitive advantage. We are laser-focused on continuing to develop a high-impact culture by aligning key performance indicators in our training and development programs.
Fourth, we're continuing to double down on and accelerate investments in scale capabilities, digital, data, analytics, and AI, including our efforts in revenue growth management and AI-driven innovation, to generate faster growth, higher return on investment, efficiency and productivity, and to integrate new ways of working across the company. We are also executing on our plans to optimize our supply chain through predictive analytics and automation to handle customization and personalization in a new dynamic environment. This is intended to deliver personalization at scale, drive optimal asset utilization, minimize downtime, improve service levels, and enhance quality systems. Finally, anyone who has worked for me knows how much I believe in culture as a competitive advantage. We are laser-focused on continuing to develop a high-impact culture by aligning key performance indicators in our training and development programs.
Speaker #2: To generate faster growth, higher return on investment, efficiency, and productivity, and to integrate new ways of working across the company. We are also executing on our plans to optimize our supply chain through predictive analytics and automation to handle customization and personalization in a new, dynamic environment.
Speaker #2: This is intended to deliver personalization at scale, drive optimal asset utilization, minimize downtime, improve service levels, and enhance quality systems. Finally, anyone who has worked with me knows how much I believe in culture as a competitive advantage.
Speaker #2: We are laser-focused on continuing to develop a high-impact culture by aligning key performance indicators and our training and development programs. We also announced our strategic growth and productivity program, which should unlock the organizational changes and funding necessary to help us deliver on our new strategy.
Noel Wallace: We also announced our strategic growth and productivity program, which should unlock the organizational changes and funding necessary to help us deliver on our new strategy. Combined with our Funding the Growth initiatives, which delivered another strong year in 2025, we believe we are well positioned to invest, to grow our brands, build our capabilities, and deliver productivity to help offset cost inflation and drive margin expansion. We have several reasons for optimism in 2026. Our new strategy and the resilience and strength of our operating model gives us the ability to adapt to this volatile environment. Emerging markets, where we have significant exposure, continue to perform ahead of developed markets. We delivered improved momentum on our business in Q4 in terms of organic sales growth and market share, and we have seen stabilization of category growth rates as we exit 2025.
We also announced our strategic growth and productivity program, which should unlock the organizational changes and funding necessary to help us deliver on our new strategy. Combined with our Funding the Growth initiatives, which delivered another strong year in 2025, we believe we are well positioned to invest, to grow our brands, build our capabilities, and deliver productivity to help offset cost inflation and drive margin expansion. We have several reasons for optimism in 2026. Our new strategy and the resilience and strength of our operating model gives us the ability to adapt to this volatile environment. Emerging markets, where we have significant exposure, continue to perform ahead of developed markets. We delivered improved momentum on our business in Q4 in terms of organic sales growth and market share, and we have seen stabilization of category growth rates as we exit 2025.
Speaker #2: Combined with our funding of growth initiatives, which delivered another strong year in 2025, we believe we are well-positioned to invest to grow our brands, build our capabilities, and deliver productivity to help offset cost inflation and drive margin expansion.
Speaker #2: We have several reasons for optimism in 2026. Our new strategy and the resilience and strength of our operating model gives us the ability to adapt to this volatile environment.
Speaker #2: Emerging markets where we have significant exposure continue to perform ahead of developed markets. We delivered improved momentum on our business in Q4 in terms of organic sales growth and market share.
Speaker #2: And we have seen stabilization of category growth rates as we exit 2025. But we still face significant uncertainty. While category growth may have stabilized, growth rates remain low.
Noel Wallace: But we still face significant uncertainty. While category growth may have stabilized, growth rates remain low. This is difficult in and of itself, but also could lead to higher levels of promotion and other competitive activity. Foreign exchange is favorable right now, but there's been a negative impact for 8 of the past 10 years. The geopolitical environment, including tariffs, is volatile, particularly in Latin America, and the US market remains sluggish. While we think trends will improve, we're not building in a big rebound. Because of this uncertainty, we're giving a wider range than normal in our net sales and organic sales growth guidance to incorporate various levels of category growth. So to finish up, I'm confident in our ability to navigate through this uncertain environment.
But we still face significant uncertainty. While category growth may have stabilized, growth rates remain low. This is difficult in and of itself, but also could lead to higher levels of promotion and other competitive activity. Foreign exchange is favorable right now, but there's been a negative impact for 8 of the past 10 years. The geopolitical environment, including tariffs, is volatile, particularly in Latin America, and the US market remains sluggish. While we think trends will improve, we're not building in a big rebound. Because of this uncertainty, we're giving a wider range than normal in our net sales and organic sales growth guidance to incorporate various levels of category growth. So to finish up, I'm confident in our ability to navigate through this uncertain environment.
Speaker #2: This is difficult in and of itself, but also can lead to higher levels of promotion and other competitive activity. Foreign exchange is favorable right now, but there's been a negative impact for eight of the past ten years.
Speaker #2: The geopolitical environment, including tariffs, is volatile, particularly in Latin America. And the US market remains sluggish. While we think trends will improve, we're not building in a big rebound.
Speaker #2: Because of this uncertainty, we're giving a wider range than normal in our net sales and organic sales growth guidance to incorporate various levels of category growth.
Speaker #2: So, to finish up, I'm confident in our ability to navigate through this uncertain environment. I believe we have the correct long-term strategy, very well-designed 2026 plans, and, of course, the best people and culture.
Noel Wallace: I believe we have the correct long-term strategy, very well-designed 2026 plans, and of course, the best people and culture, so that we can continue to deliver value to all of our stakeholders through achieving our long-term ambitions. With that, I'll take your questions.
I believe we have the correct long-term strategy, very well-designed 2026 plans, and of course, the best people and culture, so that we can continue to deliver value to all of our stakeholders through achieving our long-term ambitions. With that, I'll take your questions.
Speaker #2: So that we can continue to deliver value to all of our stakeholders, to achieving our long-term ambitions. And with that, I'll take your questions.
Operator: We will now begin the question and answer session. To ask a question, you may press star, then one on your touchtone phones. To withdraw your question, please press star, then two. Please limit yourself to one question. If you have further questions, you may reenter the question queue. Once again, if you would like to ask a question, please press star, then one. The first question today comes from Dara Mohsenian with Morgan Stanley. Please go ahead.
Operator: We will now begin the question and answer session. To ask a question, you may press star, then one on your touchtone phones. To withdraw your question, please press star, then two. Please limit yourself to one question. If you have further questions, you may reenter the question queue. Once again, if you would like to ask a question, please press star, then one. The first question today comes from Dara Mohsenian with Morgan Stanley. Please go ahead.
Speaker #2: We will now begin the question and answer session. To ask your question, you may press star, then one on your touch-tone phone. To withdraw your question, please press star, then two.
Speaker #2: Please limit yourself to one question. If you have further questions, you may re-enter the question queue. Once again, if you would like to ask a question, please press star, then one.
Speaker #2: The first question today comes from Dara Mohsinian with Morgan Stanley. Please go
Speaker #3: So nice sequential progress on organic sales growth in Q4. One to 4% guidance for '26 is a wide range. Understandable in this environment, but Noel, I just love to get your perspective on category growth within that guidance as you look at key regions around the world, where we sort of stand here at the beginning of the year.
Dara Mohsenian: So, nice sequential progress on organic sales growth in Q4. You know, 1 to 4% guidance for 2026 is a wide range, understandable in this environment. But Noel, I'd just love to get your perspective on category growth within that guidance as you look at key regions around the world, where we sort of stand here at the beginning of the year. Obviously, a difficult 2025.
Dara Mohsenian: So, nice sequential progress on organic sales growth in Q4. You know, 1 to 4% guidance for 2026 is a wide range, understandable in this environment. But Noel, I'd just love to get your perspective on category growth within that guidance as you look at key regions around the world, where we sort of stand here at the beginning of the year. Obviously, a difficult 2025.
Speaker #3: '25, but you talked, obviously, a difficult about improvement in Q4, where we saw that clear sequential improvement. So just, does that give you more confidence here?
Stan Sutula: ... but you talked about improvement in Q4, where we saw that clear sequential improvement. So just does that give you more confidence here? How do you see Colgate as positioned also within that industry framework, just from a market share standpoint, and as you look to drive greater marketing effectiveness? I think the point, Blunter, is really just trying to understand how you think about landing within that OSG range in 2026 and improvement versus 2025, with the points you made around optimism versus the uncertainty. And then if I can slip a second one in, Stan, it's just been so long since we've seen favorable FX.
... but you talked about improvement in Q4, where we saw that clear sequential improvement. So just does that give you more confidence here? How do you see Colgate as positioned also within that industry framework, just from a market share standpoint, and as you look to drive greater marketing effectiveness? I think the point, Blunter, is really just trying to understand how you think about landing within that OSG range in 2026 and improvement versus 2025, with the points you made around optimism versus the uncertainty. And then if I can slip a second one in, Stan, it's just been so long since we've seen favorable FX.
Speaker #3: How do you see Colgate as positioned within that industry framework, just from a market share standpoint? And as you look to drive greater marketing effectiveness—I think the point, bluntly, is really just trying to understand how you think about landing within that OSG range in '26, and improvement versus '25, with the points you made around optimism versus the uncertainty.
Speaker #3: And then if I can flip a second one in, Stan, it’s just been so long since we’ve seen favorable FX. Can you just talk about the flex on the earnings line relative to the top-line dynamics I just asked about, and how you manage the business in terms of spend and the way you manage that business relative to that FX benefit?
Stan Sutula: You know, can you just talk about the flex on the earnings line relative to the top line dynamics I just asked about, and how you manage the business in terms of spend and the way you manage that business, relative to that FX benefit? Thanks.
You know, can you just talk about the flex on the earnings line relative to the top line dynamics I just asked about, and how you manage the business in terms of spend and the way you manage that business, relative to that FX benefit? Thanks.
Speaker #3: Thanks.
Speaker #4: Yeah, thanks, Dara. Clearly, we're pleased with the, as you said, the momentum exiting the year. On the underlying basis, excluding private label, organic was in excess of 3%.
Noel Wallace: Yeah. Thanks, Dara. You know, clearly, we're pleased with the, as you said, the momentum exiting the year on an underlying basis, you know, excluding private label, organic, in excess of 3%. So a good number that we think sets us up well, but the environment continues to be very challenging and very volatile. You know, overall, it seems as though like the categories have stabilized at the lower rate than our historical assumptions, as you well know, probably in that 1.5% to 2.5%, as we showed in the prepared commentary. We're seeing a lot of month-to-month swings in the US, which you can see in the scanner data, obviously, plus we continue to see some downward pressure on inventories as categories slow.
Noel Wallace: Yeah. Thanks, Dara. You know, clearly, we're pleased with the, as you said, the momentum exiting the year on an underlying basis, you know, excluding private label, organic, in excess of 3%. So a good number that we think sets us up well, but the environment continues to be very challenging and very volatile. You know, overall, it seems as though like the categories have stabilized at the lower rate than our historical assumptions, as you well know, probably in that 1.5% to 2.5%, as we showed in the prepared commentary. We're seeing a lot of month-to-month swings in the US, which you can see in the scanner data, obviously, plus we continue to see some downward pressure on inventories as categories slow.
Speaker #4: So a good number that we think sets us up well, but the environment continues to be very challenging and very volatile. Overall, it seems like the categories have stabilized at the lower rate than our historical assumptions, as you well know.
Speaker #4: Probably in that one and a half to two and a half percent as we showed in the prepared commentary. We're seeing a lot of month-to-month swings in the US, which you can see in this candidate, obviously.
Speaker #4: Plus, we continue to see some downward pressure on inventories as the category slow. The volume is the particularly more acute issue in the US, where we've seen on our core categories some of the volumes go negative in the categories.
Noel Wallace: The volume is the particularly more acute issue in the US, where we've seen, on our core categories, some of the volumes go negative in the categories. Our anticipation is that will get a little better, but as I mentioned, we're not assuming the US will get significantly better, at least in the next couple quarters. On an underlying basis, though, we think North America was actually a little better for us this quarter, but still not where we need it to be, as I've discussed before. We do things with a little better thinking in 2026 versus our strategy in 2025. We've got easier comps. We've got a much stronger innovation pipeline, and the execution's improving, and we certainly saw that improve as we went through the back half of the year.
The volume is the particularly more acute issue in the US, where we've seen, on our core categories, some of the volumes go negative in the categories. Our anticipation is that will get a little better, but as I mentioned, we're not assuming the US will get significantly better, at least in the next couple quarters. On an underlying basis, though, we think North America was actually a little better for us this quarter, but still not where we need it to be, as I've discussed before. We do things with a little better thinking in 2026 versus our strategy in 2025. We've got easier comps. We've got a much stronger innovation pipeline, and the execution's improving, and we certainly saw that improve as we went through the back half of the year.
Speaker #4: Our anticipation is that it will get a little better, but as I mentioned, we're not assuming the U.S. will get significantly better—at least in the next couple of quarters.
Speaker #4: On the underlying basis, though, we think North America was actually a little better for us this quarter, but still not where we need it to be, as I've discussed before.
Speaker #4: We do things with a little better thinking in 2026 versus our strategy in '25. We've got easier comps. We've got a much stronger innovation.
Speaker #4: Pipeline and the execution are improving, and we certainly saw that improve as we went through the back half of the year. If I go on to some of the other regions, as expected, Europe is seeing less pricing than before.
Noel Wallace: If I go on to some of the other regions, as expected, Europe is seeing less pricing than before. Volume is maybe slightly better than we were expecting. Western Europe, better, which was good to see, but some continued weakness, particularly in Eastern Europe, and specifically calling out Poland in that regard. Latin America was very encouraging, with Mexico and Brazil very strong in the quarter. The Andina region and Central America regions improved, although still very challenging from a category standpoint in those areas of the world. Asia improved sequentially, which is terrific to see, with India returning to growth. Hawley & Hazel, not out of the woods yet, but improving on an underlying basis, and we particularly saw some encouraging shares as we exited the quarter in e-commerce on Hawley & Hazel, driven largely by a very successful new product entry.
If I go on to some of the other regions, as expected, Europe is seeing less pricing than before. Volume is maybe slightly better than we were expecting. Western Europe, better, which was good to see, but some continued weakness, particularly in Eastern Europe, and specifically calling out Poland in that regard. Latin America was very encouraging, with Mexico and Brazil very strong in the quarter. The Andina region and Central America regions improved, although still very challenging from a category standpoint in those areas of the world. Asia improved sequentially, which is terrific to see, with India returning to growth. Hawley & Hazel, not out of the woods yet, but improving on an underlying basis, and we particularly saw some encouraging shares as we exited the quarter in e-commerce on Hawley & Hazel, driven largely by a very successful new product entry.
Speaker #4: Volume is maybe slightly better than we were expecting. Western Europe was better, which was good to see, but there's some continued weakness, particularly in Eastern Europe, and specifically calling out Poland in that regard.
Speaker #4: Latin America was very encouraging with Mexico and Brazil very strong in the quarter. The Andina region and Central America regions improved, although still very challenging from a category standpoint in those areas of the world.
Speaker #4: Sequentially, which is terrific to see, with Asia improved and India returning to growth. Holly and Hazel are not out of the woods yet, but are improving on an underlying basis.
Speaker #4: And we particularly saw some encouraging shares as we exited the quarter in e-commerce on Holly and Hazel, driven largely by a very successful new product entry.
Speaker #4: The Chinese New Year moves into the first quarter of this year, so we should see a little bit of improvement there. But solid growth across Asia, across the rest of the division, particularly on our premiumization strategy.
Noel Wallace: The Chinese New Year moves into Q1 this year, so we should see a little bit of improvement there. But solid growth across Asia, across the rest of the division, particularly on our premiumization strategy. Hill’s, a terrific quarter. While the category remains soft and dogged down, with cat continuing to grow, we think the US bounced back quite nicely. On an underlying basis, you saw obviously the strong growth on Hill’s, ex private label, in excess of 5%, and volume being positive on Hill’s. So we're, we're very pleased with the continued progress, but the category continues to remain quite sluggish. We've seen some of the issues in up in Canada with the Buy Canadian on the business.
The Chinese New Year moves into Q1 this year, so we should see a little bit of improvement there. But solid growth across Asia, across the rest of the division, particularly on our premiumization strategy. Hill’s, a terrific quarter. While the category remains soft and dogged down, with cat continuing to grow, we think the US bounced back quite nicely. On an underlying basis, you saw obviously the strong growth on Hill’s, ex private label, in excess of 5%, and volume being positive on Hill’s. So we're, we're very pleased with the continued progress, but the category continues to remain quite sluggish. We've seen some of the issues in up in Canada with the Buy Canadian on the business.
Speaker #4: Hills, a terrific quarter, while the category remains soft and dogged down with CAT continuing to grow. We think the US bounce back quite nicely on an underlying basis.
Speaker #4: You saw, obviously, the strong growth on Hill's. Ex-private label, in excess of 5%, and volume being positive on Hill's. So we're very pleased with the continued progress, but the category continues to remain quite sluggish.
Speaker #4: And we've seen some of the issues up in Canada with the 'Buy Canadian' on the business, but overall, on a broad basis, we're very pleased with the continued growth on that, and particularly the share of the growth we're seeing on the Prescription Diet.
Noel Wallace: But overall, on a broad basis, we're, we're very pleased with the continued growth on that, and particularly the share growth we're seeing on the prescription diet side. So overall, you know, we, we think we, we were exiting where we want to. We're very pleased that we've set up our 2030 strategy in 2025, that we think addresses a lot of the shortcomings in the market right now, and I think you saw some of that resilience come through in the flexibility we had in the quarter, as well as setting up our SGPP, as we announced in Q3, that we think will give us the flexibility and the funding to continue to execute around building our brands and capabilities for the long term. So let me turn it over to Stan for the FX question.
But overall, on a broad basis, we're, we're very pleased with the continued growth on that, and particularly the share growth we're seeing on the prescription diet side. So overall, you know, we, we think we, we were exiting where we want to. We're very pleased that we've set up our 2030 strategy in 2025, that we think addresses a lot of the shortcomings in the market right now, and I think you saw some of that resilience come through in the flexibility we had in the quarter, as well as setting up our SGPP, as we announced in Q3, that we think will give us the flexibility and the funding to continue to execute around building our brands and capabilities for the long term. So let me turn it over to Stan for the FX question.
Speaker #1: Side . So overall we think we were we exiting where want to . We're very pleased that we set up our 2030 . Very pleased that we've set up our 2030 strategy and 2025 that we think addresses a lot of the shortcomings in the market right now .
Speaker #1: And I think you saw some of that resilience come through in the flexibility we had in the quarter, as well as setting up our SGP. We, as announced in the third quarter, think that will give us the flexibility and the funding to continue to execute around building our brands and capabilities for the long term.
Speaker #1: So let me turn it over to Stan for the FX question. Thanks, Noel. So, we saw in Q4 that FX was slightly favorable versus our expectations.
Stan Sutula: Thanks, Noel. So we saw in Q4 that FX was slightly favorable versus our expectations. You know, as Noel highlighted, FX has only been favorable on an annual basis, two of the last 10 years, and we know it can change quickly. As we look at 2026, we see it as a low single-digit benefit to revenue in 2026, focused on primarily the first half of the year. On the bottom line, we'll use it as part of our flexibility in our business model, using it to invest back into the business, as well as contribute to the bottom line. At current rates, Europe's the biggest marginal benefit, but most currencies have moved favorably, and Latin currencies have been stronger most recently, which is also good for us. I guess I'd close with FX, Dara, on... You know, our-- we have very experienced teams.
Stan Sutula: Thanks, Noel. So we saw in Q4 that FX was slightly favorable versus our expectations. You know, as Noel highlighted, FX has only been favorable on an annual basis, two of the last 10 years, and we know it can change quickly. As we look at 2026, we see it as a low single-digit benefit to revenue in 2026, focused on primarily the first half of the year. On the bottom line, we'll use it as part of our flexibility in our business model, using it to invest back into the business, as well as contribute to the bottom line. At current rates, Europe's the biggest marginal benefit, but most currencies have moved favorably, and Latin currencies have been stronger most recently, which is also good for us. I guess I'd close with FX, Dara, on... You know, our-- we have very experienced teams.
Speaker #1: As Noel highlighted , FX has only been favorable on an annual basis . Two of the last ten years , and we know it can change quickly as we look at 2026 .
Speaker #1: We see it as a low single-digit benefit to revenue in 2026, focused primarily on the first half of the year, on the bottom line.
Speaker #1: We'll use it as part of our flexibility business model, using it to invest back into the business as well as contribute to the bottom line.
Speaker #1: At current rates , Europe's the marginal biggest benefit , but most currencies have moved favorably and Latin currencies have been stronger . Most recently , which is also a good for us .
Speaker #1: guess I'd I close with FX Dara on our . We have very experienced teams . They're really good dealing with at currency and a volatile environment , so they'll deal with our it through through GM , pricing and make sure that we try don't take too much to advantage of it and use it as a flexibility in the business model .
Stan Sutula: They're really good at dealing with currency in a volatile environment. So they'll deal with it through RGM, through pricing, and make sure that we don't try to, you know, take too much advantage of it and use it as a flexibility in the business model. So I think our teams will execute this well.
They're really good at dealing with currency in a volatile environment. So they'll deal with it through RGM, through pricing, and make sure that we don't try to, you know, take too much advantage of it and use it as a flexibility in the business model. So I think our teams will execute this well.
Speaker #1: So I think our teams will execute this well . There . You asked a question .
Noel Wallace: Dara, you asked a question on guidance in terms of the wide range. Let me provide a little specificity in terms of what went into that thinking. So it's pretty simple. If categories get worse, we're at the low end of that guidance range. If categories stay where they are, then we're in the middle of that 1% to 4% range, more than likely. And if categories strengthen, we hope to obviously achieve more towards the higher end of that range. But as we've outlined, and as you've seen, significant uncertainty all around the world. Categories have stabilized but remain at lower levels.
Noel Wallace: Dara, you asked a question on guidance in terms of the wide range. Let me provide a little specificity in terms of what went into that thinking. So it's pretty simple. If categories get worse, we're at the low end of that guidance range. If categories stay where they are, then we're in the middle of that 1% to 4% range, more than likely. And if categories strengthen, we hope to obviously achieve more towards the higher end of that range. But as we've outlined, and as you've seen, significant uncertainty all around the world. Categories have stabilized but remain at lower levels.
Speaker #2: Guidance in terms of the wide range. Let me provide a little specificity in terms of what went into that thinking. So it's pretty simple.
Speaker #2: If categories get worse, we're at the low end of that guidance range. If categories stay where they are, then we're in the middle of that 1% to 4% range.
Speaker #2: More than likely , if category strengthen , we hope to obviously achieve more towards the higher end of that range . But as we've outlined and as you've seen , significant uncertainty all around the world , categories have stabilized but remain at lower levels .
Operator: The next question comes from Peter Grom with UBS. Please go ahead.
Operator: The next question comes from Peter Grom with UBS. Please go ahead.
Speaker #3: The next question comes from Peter Graham with UBS . Please go ahead .
Peter Grom: ... Great, thanks. Good morning, guys. Hope you're doing well.
Peter Grom: ... Great, thanks. Good morning, guys. Hope you're doing well.
Noel Wallace: Thank you.
Noel Wallace: Thank you.
Peter Grom: So I wanted to follow up. Hey Noel. I wanted to ask about Hill's, and you kind of alluded to this now, strong quarter on the volume front, despite a pretty tough category backdrop. But can you maybe just speak to the performance in the quarter relative to your expectations? Were things stronger than expected? Were there any pockets of weakness? And then, I guess, as you noted, the category remains challenging, but as you look ahead, be curious what you expect from a category standpoint and just your ability to continue to deliver this level of outperformance. Thanks.
Peter Grom: So I wanted to follow up. Hey Noel. I wanted to ask about Hill's, and you kind of alluded to this now, strong quarter on the volume front, despite a pretty tough category backdrop. But can you maybe just speak to the performance in the quarter relative to your expectations? Were things stronger than expected? Were there any pockets of weakness? And then, I guess, as you noted, the category remains challenging, but as you look ahead, be curious what you expect from a category standpoint and just your ability to continue to deliver this level of outperformance. Thanks.
Speaker #4: morning Thanks . Good Great . guys . Hope you're doing well . So I wanted to on hey Noel follow up . I wanted to ask about Hills and you kind of alluded to this .
Speaker #4: Now strong quarter on the volume front , despite a pretty tough category backdrop . But can you maybe just speak to the performance in the quarter relative to your expectations ?
Speaker #4: Where were things stronger than expected ? Were there any pockets of weakness ? And then I guess , as you noted , the category remains challenging .
Speaker #4: But as you look ahead, I’m curious what you expect from a category standpoint, and just your ability to continue to deliver this level of outperformance.
Noel Wallace: Yeah, thanks, Peter. You know, again, as you mentioned, strong quarter for the business on a backdrop of a pretty tough category. Private label was a 360 basis points negative impact to volume. And despite that, if you take that out, obviously, on an underlying basis, we grew volume 2%, which is terrific. And that growth was pretty broad-based, with exception of the softness we continue to see in the category behind Dry, but we grew across all of our core strategic segments, so that's terrific to see. And that volume improved on a two-year stack basis, which is also encouraging. Therapeutic continues to be a big growth driver for us. The prescription diet business growing very, very nicely with improved, obviously, market shares, and that clearly helps the mix and the operating margins and gross profits.
Noel Wallace: Yeah, thanks, Peter. You know, again, as you mentioned, strong quarter for the business on a backdrop of a pretty tough category. Private label was a 360 basis points negative impact to volume. And despite that, if you take that out, obviously, on an underlying basis, we grew volume 2%, which is terrific. And that growth was pretty broad-based, with exception of the softness we continue to see in the category behind Dry, but we grew across all of our core strategic segments, so that's terrific to see. And that volume improved on a two-year stack basis, which is also encouraging. Therapeutic continues to be a big growth driver for us. The prescription diet business growing very, very nicely with improved, obviously, market shares, and that clearly helps the mix and the operating margins and gross profits.
Speaker #4: Thanks .
Speaker #2: Yeah . Thanks , Peter . Again , as you strong mentioned , quarter for the business on a backdrop of a pretty tough category .
Speaker #2: Private label was a 360 basis points negative impact to volume . And despite that if you take that out obviously on an underlying basis , we grew volume 2% , which is terrific .
Speaker #2: And that growth was pretty broad based , with exception of the softness continue to we see in the category and But we dry .
Speaker #2: grew across all of our core strategic segments , so that's terrific to see . And that volume improved on a two year stack basis , which is also encouraging therapeutic continues to be a big growth driver for us .
Speaker #2: The prescription diet growing business very , very nicely with improved obviously market shares . And that clearly helps the mix and the operating margins and gross profits .
Noel Wallace: We're gaining share across all channels, as our strategy of science-based innovation clearly continues to deliver growth for the category and our retailers, so we're pleased with that. But clearly, a little bit of softness on pet adoptions is driving some of the sluggishness we're seeing in the categories. But science is winning, and we clearly continue to see upside in terms of our opportunities to grow the category with some of the premiumization innovation that we're bringing into the category. We've also gained share and shelf space, as we exited 2025, which we think will help us as we move into 2026 in a more challenged environment. We've got a real benefit in the supply chain as we ramped up a lot more innovation going into 2026.
We're gaining share across all channels, as our strategy of science-based innovation clearly continues to deliver growth for the category and our retailers, so we're pleased with that. But clearly, a little bit of softness on pet adoptions is driving some of the sluggishness we're seeing in the categories. But science is winning, and we clearly continue to see upside in terms of our opportunities to grow the category with some of the premiumization innovation that we're bringing into the category. We've also gained share and shelf space, as we exited 2025, which we think will help us as we move into 2026 in a more challenged environment. We've got a real benefit in the supply chain as we ramped up a lot more innovation going into 2026.
Speaker #2: gaining We're share across all channels as our strategy of science based innovation clearly continues to deliver growth for the category and our retailers .
Speaker #2: So we're pleased with that. Clearly, a little bit of softness on pet adoptions is driving some of the sluggishness we're seeing in the categories.
Speaker #2: But science is winning, and we continue to see upside in terms of our opportunities to grow. The category, with some of the premiumization innovation that we're bringing into the category.
Speaker #2: We've also gained share in shelf space as we exited 2025 , which we think will help us as we move into 2026 . And the more challenged environment .
Speaker #2: We've got a real benefit in the supply chain as we have a lot more ramped up innovation going into 2026. Our Tonganoxie plant that we've talked about has greater flexibility now to deliver more wet product around the world.
Noel Wallace: Our Tonganoxie plant that we've talked about has greater flexibility now to deliver more wet product around the world, and we continue to see across all of the key retail environments, growth of the Hill's brand. Very competitive categories we saw exiting the back half of the year, but the good news is we continue to drive incremental growth, and we continue to fund that business with increased brand advertising.
Our Tonganoxie plant that we've talked about has greater flexibility now to deliver more wet product around the world, and we continue to see across all of the key retail environments, growth of the Hill's brand. Very competitive categories we saw exiting the back half of the year, but the good news is we continue to drive incremental growth, and we continue to fund that business with increased brand advertising.
Speaker #2: And we continue to see, across all of the key retail growth environments, the Hill's brand in very competitive categories. We saw exiting the back half of the year.
Speaker #2: But the good news is we continue to drive incremental growth and we continue to fund that business with with increased brand advertising .
Operator: The next question comes from Rob Ottenstein with Evercore. Please go ahead.
Operator: The next question comes from Rob Ottenstein with Evercore. Please go ahead.
Speaker #3: The next question comes from Rob Ottenstein with Evercore . Please go ahead .
Robert Ottenstein: Great. Thank you very much. Just, you had a tremendous amount of success turning around and then growing the Colgate brand in China. I'm wondering if you could kind of reflect on the learnings from that to what extent you can transfer those learnings to Hawley & Hazel. I think you had mentioned that that brand is starting to do a little bit better. And are there really learnings that are transferable, you know, outside of China to the rest of Asia and even in the US? Thank you very much.
Robert Ottenstein: Great. Thank you very much. Just, you had a tremendous amount of success turning around and then growing the Colgate brand in China. I'm wondering if you could kind of reflect on the learnings from that to what extent you can transfer those learnings to Hawley & Hazel. I think you had mentioned that that brand is starting to do a little bit better. And are there really learnings that are transferable, you know, outside of China to the rest of Asia and even in the US? Thank you very much.
Speaker #5: Thank you very Great . much . Just you had a tremendous amount of success turning around . And then growing the Colgate brand in China .
Speaker #5: I'm wondering if you could kind of reflect on the learnings from that, to what extent you can transfer those learnings to Hawley Hazel.
Speaker #5: I'm wondering if you could kind of reflect on the learnings from that , to what extent you can transfer those learnings to Hawley and And I think you had mentioned that that brand is starting to do a little bit better and are there really learnings that are transferable ?
Speaker #5: You know, outside of China, to the rest of Asia and even in the U.S.? Thank you very much.
Noel Wallace: Yeah, Rob, thank you. It's interesting you ask about the transferability. In fact, we've seen so much interesting learnings coming out of our China team, our Colgate China team, that we've sent all of our key leaders and marketing directors over to China for immersions into the commercial strategies that they've deployed over the last couple of years, which clearly are at the center of our omni-demand generation. And they've really learned how to deliver in an omni-demand world with very strong brick-and-mortar, but equally important is a very strong e-commerce and online business, and that learning is clearly getting transferred around the world as we speak. But the underlying objective of that business has been to transfer a lot of our success over the years in brick-and-mortar over to a rapidly growing online business.
Noel Wallace: Yeah, Rob, thank you. It's interesting you ask about the transferability. In fact, we've seen so much interesting learnings coming out of our China team, our Colgate China team, that we've sent all of our key leaders and marketing directors over to China for immersions into the commercial strategies that they've deployed over the last couple of years, which clearly are at the center of our omni-demand generation. And they've really learned how to deliver in an omni-demand world with very strong brick-and-mortar, but equally important is a very strong e-commerce and online business, and that learning is clearly getting transferred around the world as we speak. But the underlying objective of that business has been to transfer a lot of our success over the years in brick-and-mortar over to a rapidly growing online business.
Speaker #2: Yeah , Rob . Thank you . It's interesting you ask about the transferability . In fact , we've seen so much interesting learnings coming out of our China team .
Speaker #2: Our Colgate China team that we've sent all of our key leaders and marketing directors over to China for immersions into the commercial strategies that they've deployed over the last couple of years , which have clearly are at the center of omni demand our they've learned really generation .
Speaker #2: how And to deliver an omni demand world with very strong brick and mortar . But equally important is a strong very e-commerce and online business .
Speaker #2: And that learning is clearly getting transferred around the world as we speak . But the underlying objective of that business has been to transfer a lot of our success over the years in brick and mortar over to a rapidly growing online business .
Noel Wallace: And we've seen a significant amount of competition online, but despite that, we've been able to bring a lot of unique innovation into the category, and we've learned how to personalize the message on a much more fluid basis, which we're getting at the right time, in the right place, to drive a lot of that share growth we're seeing on the Colgate side. And your specific question, that's exactly what Hawley & Hazel now is trying to replicate. Now, they have a significant, widespread, downscale distribution business that we wanna continue to leverage, but we realize the category continues to evolve to e-commerce, and our ability to exploit the learnings that we've had on Colgate onto the Hawley & Hazel business will ultimately prove the long-term success of that.
And we've seen a significant amount of competition online, but despite that, we've been able to bring a lot of unique innovation into the category, and we've learned how to personalize the message on a much more fluid basis, which we're getting at the right time, in the right place, to drive a lot of that share growth we're seeing on the Colgate side. And your specific question, that's exactly what Hawley & Hazel now is trying to replicate. Now, they have a significant, widespread, downscale distribution business that we wanna continue to leverage, but we realize the category continues to evolve to e-commerce, and our ability to exploit the learnings that we've had on Colgate onto the Hawley & Hazel business will ultimately prove the long-term success of that.
Speaker #2: And we've seen a significant amount of competition online . But despite that , we've been able to bring a lot of unique innovation into the category , and we've learned how to personalize the message on a much more fluid basis , which we're getting at the right time , in the right place to drive a lot of that share seeing on the Colgate side .
Speaker #2: And your specific question , that's exactly what Hawley and Hazel now is trying to replicate . Now they have a significant , widespread , downscale distribution business that we want to continue to leverage , but we realize the category continues to evolve to e-commerce and our ability to exploit the learnings that we've had on Colgate , onto the Hawley and Hazel business will ultimately prove the long term success of that .
Noel Wallace: As you mentioned, and as I mentioned, we had a great new product entry on the super premium side online with Hawley & Hazel, a dual chamber technology that's quite unique for that market, and we're seeing great uptake on that as we exit the quarter. And that will clearly be the business model that we need to continue to execute on the Hawley & Hazel business moving forward. We've also made some pretty significant structural changes on that business to better set us up for where the environment is going and where we anticipate the go-to-market should end up in the next couple of years.
As you mentioned, and as I mentioned, we had a great new product entry on the super premium side online with Hawley & Hazel, a dual chamber technology that's quite unique for that market, and we're seeing great uptake on that as we exit the quarter. And that will clearly be the business model that we need to continue to execute on the Hawley & Hazel business moving forward. We've also made some pretty significant structural changes on that business to better set us up for where the environment is going and where we anticipate the go-to-market should end up in the next couple of years.
Speaker #2: As you mentioned , and as I mentioned , we had a great new product entry on the super premium side online with Holly and Hazel , a dual chamber technology that's quite unique for that market .
Speaker #2: And we're seeing great uptake on that as we exit the quarter. And that will clearly be the business model that we need to continue to execute.
Speaker #2: the And on Hawley and Hazel business moving forward , also made some we've pretty significant structural changes on that business to better set us up for where the environment is going and where we anticipate the go to market should should end up in the next couple of years .
Operator: The next question comes from Bonnie Herzog with Goldman Sachs. Please go ahead.
Operator: The next question comes from Bonnie Herzog with Goldman Sachs. Please go ahead.
Speaker #3: The next question comes from Bonnie Herzog with Goldman Sachs. Please go ahead.
Peter Grom: Thank you. Good morning, everyone. I had a question on your ad spend. Consumer backdrop remains challenged, and your ad spend was slightly down last year following increases in the prior couple of years. So I guess with category growth still below historical levels, you know, curious if the decision to spend more on A&P this year is because you want to improve your market share in certain categories. And if you could touch on that, that would be helpful. And I'm wondering how much flex you ultimately have to, you know, maybe pull back on A&P spend, I guess, if necessary, to deliver on your EPS guidance. Thanks.
Bonnie Herzog: Thank you. Good morning, everyone. I had a question on your ad spend. Consumer backdrop remains challenged, and your ad spend was slightly down last year following increases in the prior couple of years. So I guess with category growth still below historical levels, you know, curious if the decision to spend more on A&P this year is because you want to improve your market share in certain categories. And if you could touch on that, that would be helpful. And I'm wondering how much flex you ultimately have to, you know, maybe pull back on A&P spend, I guess, if necessary, to deliver on your EPS guidance. Thanks.
Speaker #6: Thank you. Good morning, everyone. I had a question on your ad spend. The consumer backdrop remains challenged, and your ad spend was slightly down last year following increases in the prior couple of years.
Speaker #6: So I guess with category growth still below historical levels, you know, I'm curious if the decision to spend more on A&P this year is because you want to improve your market share in certain categories, and if you could touch on that, that would be helpful.
Speaker #6: And then wondering how much flex you ultimately have to maybe pull back on A&P spend, I guess if necessary, to deliver on your EPS.
Noel Wallace: ... Yeah, thanks, Bonnie, and good morning. You know, clearly, a lot of the success we've had over the couple years has been behind building our brands, and our advertising acceleration has been a key driver of that. You know, that being said, with the sluggishness that we saw in the back half in the categories, it was prudent for us to scale back a little bit of the advertising, given some of the headwinds that we saw in the categories. That being said, we spent a lot of time in the last 6 to 9 months really deploying the omni demand generation capabilities that I talked about as part of our 2030 strategy, which is allowing us to get much more focused on driving efficiency through our spend.
Noel Wallace: ... Yeah, thanks, Bonnie, and good morning. You know, clearly, a lot of the success we've had over the couple years has been behind building our brands, and our advertising acceleration has been a key driver of that. You know, that being said, with the sluggishness that we saw in the back half in the categories, it was prudent for us to scale back a little bit of the advertising, given some of the headwinds that we saw in the categories. That being said, we spent a lot of time in the last 6 to 9 months really deploying the omni demand generation capabilities that I talked about as part of our 2030 strategy, which is allowing us to get much more focused on driving efficiency through our spend.
Speaker #6: Thanks guidance .
Speaker #2: Bonnie, yeah. Thanks, and good morning. Clearly, a lot of the success we've had over the past couple of years has been driven by building our brands, and our advertising acceleration has been a key driver of that.
Speaker #2: That being said, with the sluggishness that we saw in the back half in the categories, it was prudent for us to scale back a little bit of the advertising, given some of the headwinds that we saw in the categories.
Speaker #2: That being said , we spent a lot of time in the last 6 to 9 months really deploying omni demand the generation capabilities that I talked about as part of our 2030 strategy , which is allowing us to get much more focused on driving efficiency through our spend .
Noel Wallace: While the advertising on a percent of sales was down a little bit in the Q4, it was still up 5% on a dollar basis year-on-year, which is good in terms of the number impressions and the impact we're getting in the market. Moving forward, a real focus on optimization and efficiency, but we have areas of the world and brands that we believe will continue to benefit immensely from the improved advertising and increased levels of advertising in the market in order to drive not only our market share and penetration, but to drive the categories in as well.
While the advertising on a percent of sales was down a little bit in the Q4, it was still up 5% on a dollar basis year-on-year, which is good in terms of the number impressions and the impact we're getting in the market. Moving forward, a real focus on optimization and efficiency, but we have areas of the world and brands that we believe will continue to benefit immensely from the improved advertising and increased levels of advertising in the market in order to drive not only our market share and penetration, but to drive the categories in as well.
Speaker #2: And while the advertising as a percent of sales was down a little bit in the fourth quarter, it was still up 5% on a dollar basis year on year, which is good in terms of the number of impressions and the impact we're getting in the market.
Speaker #2: So moving forward , a real focus on optimization and efficiency . But we have areas of the that we world and believe will continue to to benefit immensely from the advertising and increased levels of advertising in the market in order to drive not only our market share and penetration , but to drive the categories as well .
Operator: The next question comes from Peter Galbo with Bank of America. Please go ahead.
Operator: The next question comes from Peter Galbo with Bank of America. Please go ahead.
Speaker #3: The next question comes from Peter Galbo with Bank of America. Please go ahead.
Peter Galbo: Hey, good morning, Noel and Stan. Thanks for the question. Noel, I wanted to dig into your comments a little bit on North America, specifically. As I look at the, you know, the holistic portfolio, right, you've got pretty much every region moving in the right direction, and North America seems to be kind of the last, you know, ship to turn around here. Particularly, I think you called out personal care as maybe one of the weaker points within, you know, within that bucket.
Peter Galbo: Hey, good morning, Noel and Stan. Thanks for the question. Noel, I wanted to dig into your comments a little bit on North America, specifically. As I look at the, you know, the holistic portfolio, right, you've got pretty much every region moving in the right direction, and North America seems to be kind of the last, you know, ship to turn around here. Particularly, I think you called out personal care as maybe one of the weaker points within, you know, within that bucket.
Speaker #7: Hey , good morning Nolan . Stan . Thanks . Thanks for the question Noel , I . wanted to dig into your comments a little bit on North America specifically .
Speaker #7: As I look at the , you know , the holistic portfolio , right . You've got pretty much every region moving in the right direction .
Speaker #7: And North America seems to be kind of the last , you know , ship to , to to turn around here particularly . I think you called out personal care as maybe one of the weaker points within , you know , within that bucket .
Peter Galbo: Would just love some comments from you, around kind of the planning, whether it be innovation and market execution, for North America, specifically as we get into 2026, to kind of right, you know, right that ship, you know, so that, hey, maybe, you know, organic sales can come in even a little bit more accelerated than you saw in Q4. Thanks very much.
Would just love some comments from you, around kind of the planning, whether it be innovation and market execution, for North America, specifically as we get into 2026, to kind of right, you know, right that ship, you know, so that, hey, maybe, you know, organic sales can come in even a little bit more accelerated than you saw in Q4. Thanks very much.
Speaker #7: So we'd just love some some comments from you around kind of the planning , whether it be innovation and market for North America specifically , execution as we get into 26 to kind of right , you know , right .
Speaker #7: That ship , you know , so that , hey , maybe , you know , organic sales can come in even a little bit more accelerated than you saw in Q4 .
Noel Wallace: Yeah, thanks for the question, Peter. You know, tough quarter for North America, but certainly an improvement of where we saw things in the third quarter. You've heard from other companies, the category growth continues to lag in North America, and that's been a challenge for most. October and November, specifically impacted by the government shutdown, likely SNAP and other factors. December was a little better, but let's not get too excited about December. We'll see where the first quarter ends up, but clearly what we're seeing now is continued softness in the category growth numbers across the board. 9 of our categories were down in volume in the US in October and 10 in November. That's category numbers. It was only 6 in December, so as I mentioned, improved a little bit. Home care categories, interestingly, seem to be the particularly impacted.
Noel Wallace: Yeah, thanks for the question, Peter. You know, tough quarter for North America, but certainly an improvement of where we saw things in the third quarter. You've heard from other companies, the category growth continues to lag in North America, and that's been a challenge for most. October and November, specifically impacted by the government shutdown, likely SNAP and other factors. December was a little better, but let's not get too excited about December. We'll see where the first quarter ends up, but clearly what we're seeing now is continued softness in the category growth numbers across the board. 9 of our categories were down in volume in the US in October and 10 in November. That's category numbers. It was only 6 in December, so as I mentioned, improved a little bit. Home care categories, interestingly, seem to be the particularly impacted.
Speaker #7: Thanks very much .
Speaker #2: Yeah , thanks for the question , Peter . You know , tough quarter for North America . But certainly an improvement of where we saw things in the third quarter .
Speaker #2: you've heard And from other companies , the category growth continues to lag in North America . And that's been a challenge for most October and November specifically impacted by the government shutdown likely Snap and other factors .
Speaker #2: December was a little better , but let's not get too excited about December . We'll see where the first quarter ends up , but clearly what we're seeing now is continued softness in the category growth numbers across the board .
Speaker #2: Nine of our of our categories are down in volume in the US , in October and ten in November . That's category It was numbers .
Speaker #2: only six in December . So as I mentioned , improved a little bit . Home care categories . Interesting seem to be particularly impacted .
Noel Wallace: The dish category took a pretty significant hit in the Q4, as did fabric softener, showing both mid-single digit decline, volume decline. So again, like you've heard from others, we're all plagued by the fact that there's a lot of headwinds in the category, and I think what's really driving that right now is just a lot of uncertainty at the consumer level in terms of where things are headed in the marketplace. And as a result, they're holding back on filling their pantries, buying a lot more on promotion as perhaps they've done in the past. They're taking their penetration of the category down to a certain extent. Still, we see a lot of growth in the super premium side of the business, which is terrific, and some trade down into value.
The dish category took a pretty significant hit in the Q4, as did fabric softener, showing both mid-single digit decline, volume decline. So again, like you've heard from others, we're all plagued by the fact that there's a lot of headwinds in the category, and I think what's really driving that right now is just a lot of uncertainty at the consumer level in terms of where things are headed in the marketplace. And as a result, they're holding back on filling their pantries, buying a lot more on promotion as perhaps they've done in the past. They're taking their penetration of the category down to a certain extent. Still, we see a lot of growth in the super premium side of the business, which is terrific, and some trade down into value.
Speaker #2: This category took a pretty significant in hit the fourth quarter , as did fabric softener showing both mid-single digit decline . Volume declines .
Speaker #2: Again, so like you've heard from others, we're all plagued by the fact that there's a lot of headwinds in the category.
Speaker #2: And I think what's really driving that right now is just a lot of uncertainty at the consumer level in terms of where of things are headed in the marketplace .
Speaker #2: a And as result , they're holding back on filling their pantries , buying a lot more on promotion is perhaps they've done in the past .
Speaker #2: They're taking their the penetration of category down to to a certain extent . Still , we see a lot of growth in the super premium side of the business , which is that's terrific .
Noel Wallace: But overall, as we've talked about, we have real opportunity in the North America business, particularly in oral care, to drive a lot more of our mix towards the super premium part of the, of the category. There's a gap in organic versus consumption, as you may have seen from some of the scanner data. This is probably possibly due to some of the coupon activity that we've seen in the category, some downward pressures on inventories, as I mentioned up front, due to the slower category growth, and also some softness in the non-Nielsen category. So a very uncertain environment in North America. What are we doing about it? We're obviously really gearing up with a much stronger innovation pipeline as we move into 2026, and you'll see that unfold as we go through the balance of this quarter.
But overall, as we've talked about, we have real opportunity in the North America business, particularly in oral care, to drive a lot more of our mix towards the super premium part of the, of the category. There's a gap in organic versus consumption, as you may have seen from some of the scanner data. This is probably possibly due to some of the coupon activity that we've seen in the category, some downward pressures on inventories, as I mentioned up front, due to the slower category growth, and also some softness in the non-Nielsen category. So a very uncertain environment in North America. What are we doing about it? We're obviously really gearing up with a much stronger innovation pipeline as we move into 2026, and you'll see that unfold as we go through the balance of this quarter.
Speaker #2: And some into trade down value . But overall , as we've talked about , we have real opportunity in North America business , particularly in oral care to drive a lot more of our mix towards the super premium part of the category .
Speaker #2: There's a gap in organic versus consumption , as you may have seen from some of the scanner data . This is probably possibly due to some of the coupon activity that we've seen in the category .
Speaker #2: Some downward pressures on inventories . As I mentioned up front , the due to slower category growth and also some softness in the non Nielsen category .
Speaker #2: So, a very uncertain environment in North America. What are we doing about it? We're obviously really gearing up with a much stronger innovation pipeline as we move into 2026.
Speaker #2: And you'll see that unfold as we go through the balance of this quarter . And we're obviously be much more focused on making sure our revenue growth management strategies are well in place .
Noel Wallace: And we're obviously being much more focused on making sure our revenue growth management strategies are well in place. Clearly, there's gonna be a chase of volume. We're gonna have to watch the competitive activity. So far, the competitive activity has been rather constructive. We are seeing some of our competitors do more on couponing, so we'll have to watch that carefully as we move through the balance of the year. But our belief is that the right value is to drive, in the categories, to drive more premium innovation, and that's what we'll be focused on across our categories. Skin was soft in the category. That's our premium skin health business, particularly as we consolidated that all into the North America business. Some of the decisions we've taken on China obviously slowed the skin health business, specifically as it rolls up through North America.
And we're obviously being much more focused on making sure our revenue growth management strategies are well in place. Clearly, there's gonna be a chase of volume. We're gonna have to watch the competitive activity. So far, the competitive activity has been rather constructive. We are seeing some of our competitors do more on couponing, so we'll have to watch that carefully as we move through the balance of the year. But our belief is that the right value is to drive, in the categories, to drive more premium innovation, and that's what we'll be focused on across our categories. Skin was soft in the category. That's our premium skin health business, particularly as we consolidated that all into the North America business. Some of the decisions we've taken on China obviously slowed the skin health business, specifically as it rolls up through North America.
Speaker #2: Clearly , to be a there's going of volume . We're going watch the competitive to have to chase activity . So far , the competitive activity has been rather constructive .
Speaker #2: We are seeing some of our competitors do more on couponing, so we'll have to watch that carefully as we move through the balance of the year.
Speaker #2: But our belief is that the right value is to drive in the categories to drive more premium innovation , and that's what we'll be focused on across our categories .
Speaker #2: Skin was soft in the category. That's our premium skin health business, particularly as we consolidated that all into North America. Some of the decisions business.
Speaker #2: we've taken on China , obviously slowed the skin health specifically as it rolls up to North America . We have strong strategies . We've done significant restructuring on that business , moving forward , and we're quite confident that the innovation and the focus that we have on some of the growing markets around the world will yield better results for the business moving forward .
Noel Wallace: We have strong strategies. We've done significant restructuring on that business moving forward, and we're quite confident that the innovation and the focus that we have on some of the growing markets around the world will yield better results for the business moving forward.
We have strong strategies. We've done significant restructuring on that business moving forward, and we're quite confident that the innovation and the focus that we have on some of the growing markets around the world will yield better results for the business moving forward.
Operator: The next question comes from Filippo Falorni with Citi. Please go ahead.
Operator: The next question comes from Filippo Falorni with Citi. Please go ahead.
Speaker #3: The next question comes from Filippo Falorni with Citi . Please go ahead .
Filippo Falorni: Hi, good morning, everyone.
Filippo Falorni: Hi, good morning, everyone.
Noel Wallace: Good morning.
Noel Wallace: Good morning.
Filippo Falorni: I wanted to touch on the emerging market business that saw a pretty significant improvement in Q4, especially Latin America and Africa-Eurasia. Maybe can you first talk a bit about what you're seeing from a macro standpoint, especially in big countries like Brazil, Mexico? Then, longer term, still a lot of contribution from pricing. How should we think about the balance of pricing and volumes in emerging markets as the FX turns potentially more favorable, going forward, as you mentioned before? Thank you.
Speaker #8: morning Hi . Good everyone .
Filippo Falorni: I wanted to touch on the emerging market business that saw a pretty significant improvement in Q4, especially Latin America and Africa-Eurasia. Maybe can you first talk a bit about what you're seeing from a macro standpoint, especially in big countries like Brazil, Mexico? Then, longer term, still a lot of contribution from pricing. How should we think about the balance of pricing and volumes in emerging markets as the FX turns potentially more favorable, going forward, as you mentioned before? Thank you.
Speaker #9: I wanted to touch on the emerging market business that saw a pretty significant improvement in Q4 , especially Latin America and Africa . Eurasia , maybe .
Speaker #9: Can you first talk a bit about what you're seeing from a macro standpoint , especially in big countries like Brazil , Mexico , and then longer term , still , a lot of contribution from pricing .
Speaker #9: How should we think about the balance of pricing and volumes in emerging markets as the FX potentially more favorable turns before ? Thank you going mentioned forward ?
Speaker #9: As you .
Noel Wallace: ... Yeah, thanks, Filippo. As you probably saw, emerging markets across the board, broadly, were quite strong. If I take an aggregate, emerging grew at about 4.5% organic growth in the quarter, with a good balance between price and volume, which is encouraging. You specifically called out Latin America, which had a very, very strong quarter. We are up in both Mexico and Brazil, high single digits, and we had strong growth across all three of our categories. We also had solid growth, as I mentioned in my comments, in the Andina region of Central America, but those regions continue to be challenged by heightened competition. But overall, we continue to execute our strategy and grow the business.
Noel Wallace: ... Yeah, thanks, Filippo. As you probably saw, emerging markets across the board, broadly, were quite strong. If I take an aggregate, emerging grew at about 4.5% organic growth in the quarter, with a good balance between price and volume, which is encouraging. You specifically called out Latin America, which had a very, very strong quarter. We are up in both Mexico and Brazil, high single digits, and we had strong growth across all three of our categories. We also had solid growth, as I mentioned in my comments, in the Andina region of Central America, but those regions continue to be challenged by heightened competition. But overall, we continue to execute our strategy and grow the business.
Speaker #2: Thanks , Yeah . Filippo . As you probably saw , emerging markets across the board broadly , were quite strong if taken aggregate emerging grew at about 4.5% organic growth in the quarter with a good balance between price and is volume , which encouraging .
Speaker #2: You specifically called out Latin America , which had a very , very strong quarter . We were up in both Mexico and Brazil , high single digits , and we had strong growth across all three of our categories .
Speaker #2: We also had solid growth . As I mentioned in my comments , in the Andean region of Central America . But those continue regions to be challenged by heightened competition .
Speaker #2: But overall , we continue to execute our strategy and grow the business . We're seeing similar movement terms of in Latin American countries .
Noel Wallace: We're seeing a similar movement in terms of Latin American categories, a little bit of sluggishness, but they are growing faster than the developed markets across the world, both in Latin America as well as Asia and Africa, which we think bodes well for us, given our strategic exposure to those categories worldwide. And FX has certainly helped us a little bit in the short term. We'll see where that goes ultimately, longer term, but the volatility is clearly there. The good news on our emerging markets is we're very focused on executing against very strategic growth markets in our 2030 strategy, and we'll see upped investment in those markets where we're able to obviously go out, capitalize on the stronger category growth rates we're seeing overseas, and that will be a clear focus as we move through the balance of 2026.
We're seeing a similar movement in terms of Latin American categories, a little bit of sluggishness, but they are growing faster than the developed markets across the world, both in Latin America as well as Asia and Africa, which we think bodes well for us, given our strategic exposure to those categories worldwide. And FX has certainly helped us a little bit in the short term. We'll see where that goes ultimately, longer term, but the volatility is clearly there. The good news on our emerging markets is we're very focused on executing against very strategic growth markets in our 2030 strategy, and we'll see upped investment in those markets where we're able to obviously go out, capitalize on the stronger category growth rates we're seeing overseas, and that will be a clear focus as we move through the balance of 2026.
Speaker #2: bit of but they are sluggishness , A little growing faster than the developed markets across the in Latin America as well as Asia and Africa , which we think bodes well for us given our strategic exposure to categories those worldwide .
Speaker #2: FX has certainly helped And us a little bit in the short term . We'll see where that goes . Ultimately , longer term .
Speaker #2: But the volatility is clearly there . The good news on our emerging markets is we're very focused on executing against very strategic growth markets in our 2030 strategy .
Speaker #2: And we'll see up investment in those markets where we're able to, obviously, go capitalize on the stronger category growth rates we're seeing overseas.
Speaker #2: And that will be a clear focus as we move through the balance of 2026.
Operator: The next question comes from Lauren Lieberman with Barclays. Please go ahead.
Operator: The next question comes from Lauren Lieberman with Barclays. Please go ahead.
Speaker #3: The next question comes from Lieberman with Barclays. Please go ahead.
Lauren Lieberman: Great. Thanks. Good morning. Hoping you guys could talk a little bit about India, you know, just with the GST change and just some volatility there have been in that market overall, not just for you guys, on demand, consumer, and so on. Would love an update there. Thank you.
Lauren Lieberman: Great. Thanks. Good morning. Hoping you guys could talk a little bit about India, you know, just with the GST change and just some volatility there have been in that market overall, not just for you guys, on demand, consumer, and so on. Would love an update there. Thank you.
Speaker #10: Thanks . Great . Good morning . Hoping you guys could talk a little bit about India . You know , just with the GST change and just some volatility , there have been in that market overall , not just for you guys on demand consumer and so on .
Speaker #10: Would love an update there. Thank you.
Noel Wallace: Sure. Good morning, Lauren. You know, as you saw from the India company results, which were recently announced, organic was up in the quarter, and certainly importantly, sequentially up versus the third quarter, and better than, quite frankly, expected. But underlying demand in India, mostly in the low-income urban consumer, continues to be rather soft. Our focus and our strategy as, and our innovation is supporting that, is really to grow the premium side of the business in the urban, in the urban market. And we have some pretty aggressive new product introductions, Colgate Total.
Noel Wallace: Sure. Good morning, Lauren. You know, as you saw from the India company results, which were recently announced, organic was up in the quarter, and certainly importantly, sequentially up versus the third quarter, and better than, quite frankly, expected. But underlying demand in India, mostly in the low-income urban consumer, continues to be rather soft. Our focus and our strategy as, and our innovation is supporting that, is really to grow the premium side of the business in the urban, in the urban market. And we have some pretty aggressive new product introductions, Colgate Total.
Speaker #2: Sure . Good morning Lauren . You saw results know as you Company from India were which recently announced organic was up in the quarter and certainly in sequentially up versus the third quarter and better than quite frankly expected .
Speaker #2: But underlying demand in India , mostly in the low income urban consumer , continues to be rather soft . Our focus and our strategy , as in our innovation , is supporting that is really to grow the premium side of the business in the urban , in the urban market , and we have some pretty aggressive new product introductions .
Noel Wallace: We've launched a Colgate PerioGard through the profession, and our Optic White Purple brands are all moving through distribution as we speak, and we will continue to focus on the premiumization of the urban market while we continue to defend some of the implications from the GST changes that were made. We're mostly through those, by and large, and we think the execution will improve as we move through 2026. Overall, we are still quite bold on India longer term, a very important market for us, where we've had great success. The team has a strong plan for 2026, with a lot of the changes in interventions we made in 2025, that we think will play out in 2026 for a much stronger year.
We've launched a Colgate PerioGard through the profession, and our Optic White Purple brands are all moving through distribution as we speak, and we will continue to focus on the premiumization of the urban market while we continue to defend some of the implications from the GST changes that were made. We're mostly through those, by and large, and we think the execution will improve as we move through 2026. Overall, we are still quite bold on India longer term, a very important market for us, where we've had great success. The team has a strong plan for 2026, with a lot of the changes in interventions we made in 2025, that we think will play out in 2026 for a much stronger year.
Speaker #2: Colgate total . We've launched Colgate Periogard through the profession and our Optic white Purple brands are all moving through a distribution as we speak , and we will continue to focus on the premiumization of urban the market while we continue to defend some of the implications from the GST changes that were made .
Speaker #2: Were mostly through those by and large , and we think the execution will improve as we move through 2026 . Overall , we are still quite bold on on India longer a term , market for us very important where we've had great success .
Speaker #2: The team has a strong plan for 2026 with a lot of the changes in interventions . We made in 2025 that we think will play out in 26 for a much stronger year .
Operator: The next question comes from Kaumil Gajrawala with Jefferies. Please go ahead.
Operator: The next question comes from Kaumil Gajrawala with Jefferies. Please go ahead.
Speaker #3: The next comes question from Kamil Gajiwala with Jefferies . Please go ahead .
Kaumil Gajrawala: Hey, guys, good morning. I guess digging into maybe even a little bit more on what's behind the slowdown in the category, you mentioned a bit of pantry destocking, but, you know, for how long can that continue? Maybe there's a little promotional activity, but I'm sure you will have dug into sort of what's maybe going on more specifically on why the category that, you know, historically has been very consistent, seem to be slowing down. And then, on FX, just to confirm, I think, Dan, you'd mentioned the benefit on the top line. Is it fully intended to be reinvested, or was the comment more related to do not expect any leverage from the benefit on top line down the P&L?
Kaumil Gajrawala: Hey, guys, good morning. I guess digging into maybe even a little bit more on what's behind the slowdown in the category, you mentioned a bit of pantry destocking, but, you know, for how long can that continue? Maybe there's a little promotional activity, but I'm sure you will have dug into sort of what's maybe going on more specifically on why the category that, you know, historically has been very consistent, seem to be slowing down. And then, on FX, just to confirm, I think, Dan, you'd mentioned the benefit on the top line. Is it fully intended to be reinvested, or was the comment more related to do not expect any leverage from the benefit on top line down the P&L?
Speaker #11: Good morning . I guess digging even a into maybe little bit more on what's behind the slowdown in the category . You mentioned a bit of pantry destocking , know , for how long can that continue ?
Speaker #11: Maybe there's little promotional activity , but I'm sure dug will have into sort of maybe going on in a more specifically on why the category that historically has been very consistent seem to be slowing down then and on FX , just to confirm , I think , Stan , you had mentioned the benefit on the top line is it fully intended to be more was the comment reinvested or related to not not to expect any leverage from the benefit on top line down the PNL ?
Noel Wallace: So on the, you know, on the US and, and the categories, by and large, but I think your question is more germane for the US. You know, it is unusual for everyday use categories to see the sluggishness, obviously. And clearly, I think as consumers get more certain around where their futures are headed and where the economy is headed, we're gonna see those categories come back. And it's incumbent upon us to ensure that we're bringing the right innovation across multiple price points with the real value orientation associated to it. We know consumers react to great new product ideas, so we have to accelerate our innovation in order to drive a little bit more vibrance in the category.
Noel Wallace: So on the, you know, on the US and, and the categories, by and large, but I think your question is more germane for the US. You know, it is unusual for everyday use categories to see the sluggishness, obviously. And clearly, I think as consumers get more certain around where their futures are headed and where the economy is headed, we're gonna see those categories come back. And it's incumbent upon us to ensure that we're bringing the right innovation across multiple price points with the real value orientation associated to it. We know consumers react to great new product ideas, so we have to accelerate our innovation in order to drive a little bit more vibrance in the category.
Speaker #2: So on the on the US and the categories by and large . But I think your question is more germane for the US .
Speaker #2: You know , it is unusual for everyday use categories to see the sluggishness . Obviously , and clearly . I think as consumers get more certain around where their futures are headed and where the economy is headed , we're going those to see categories come back .
Speaker #2: And it's it's incumbent upon us to ensure that we're bringing the right innovation across multiple price points with the real value orientation associated to it .
Speaker #2: We know consumers react to great new product ideas , so we have to accelerate our innovation in order to drive a little bit more vibrance in the category .
Noel Wallace: Clearly, we've got some pricing opportunities, as I laid out earlier, on whether it's revenue growth management or going after the premiumization segment. But right now, it's, I think, largely driven by uncertainty. And as a result of that, we've seen obviously some, some softness in Hispanic cluster, high Hispanic cluster markets, as we've talked about and you've heard others talk about. But the anticipation is we think the category has bottomed out, but it'll be a slow return over the balance of this year. And I think as we put more innovation in the market, we should see the North America market come back nicely. And as we deploy our premiumization strategy, we believe there's a lot of upside growth for us still there.
Clearly, we've got some pricing opportunities, as I laid out earlier, on whether it's revenue growth management or going after the premiumization segment. But right now, it's, I think, largely driven by uncertainty. And as a result of that, we've seen obviously some, some softness in Hispanic cluster, high Hispanic cluster markets, as we've talked about and you've heard others talk about. But the anticipation is we think the category has bottomed out, but it'll be a slow return over the balance of this year. And I think as we put more innovation in the market, we should see the North America market come back nicely. And as we deploy our premiumization strategy, we believe there's a lot of upside growth for us still there.
Speaker #2: Clearly , we've got some pricing opportunities . As I laid out earlier on whether it's revenue growth management or going after now the , I right Premiumization segment .
Speaker #2: But think it's largely driven by uncertainty . And as a result of that , we've seen obviously some softness in Hispanic cluster , high Hispanic cluster markets we've talked about .
Speaker #2: And you've heard others talk about . But the anticipation is that we think the category has bottomed out . But it'll be a slow return over the balance of this year .
Speaker #2: And I think, as we put more innovation into the market, we should see the North American market come back nicely. And as we deploy our premiumization strategy, we believe there's a lot of upside growth for us.
Stan Sutula: On FX, we said in 2026, we'd see a low single-digit benefit to top line, focused largely in the first half of the year. On the bottom line, what I said was that this would be part of our flexibility in the business model. You know, we'll use it to invest back in the business, as well as a combination of contributing to bottom line, which is all of what we put into our overall guidance on top and bottom. We'll have to use this and see. The other thing we know is it's gonna be volatile as we go through the year. It's been volatile through January, and we expect that that will continue. So that's why we look at it through a flexibility model, which is how we've designed our guidance.
On FX, we said in 2026, we'd see a low single-digit benefit to top line, focused largely in the first half of the year. On the bottom line, what I said was that this would be part of our flexibility in the business model. You know, we'll use it to invest back in the business, as well as a combination of contributing to bottom line, which is all of what we put into our overall guidance on top and bottom. We'll have to use this and see. The other thing we know is it's gonna be volatile as we go through the year. It's been volatile through January, and we expect that that will continue. So that's why we look at it through a flexibility model, which is how we've designed our guidance.
Speaker #2: Still , there . .
Speaker #1: And on FX that we said in 2026 we'd see a low single digit benefit to top line , focused largely in the first half of the year .
Speaker #1: And on the bottom line , I said , was that this would be part of our flexibility in the business model . We'll use it to invest back into business as well as a combination of contributing to bottom line , which is all of what we put into our overall guidance on top and bottom .
Speaker #1: We'll have to use this and see. The other thing we know is it's going to be volatile as we go through the year.
Speaker #1: It's volatile through expect been that that , and we January will continue . So that's why we look at it through a flexibility model , which is how we designed our guidance .
Operator: The next question comes from Andrea Teixeira with JP Morgan. Please go ahead.
Operator: The next question comes from Andrea Teixeira with JP Morgan. Please go ahead.
Speaker #3: The next question comes from Andrea Teixeira with JP Morgan. Please go ahead.
[Analyst] (RBC): Thank you, operator, and good morning, everyone. So I was hoping if you can elaborate a little bit more on the outlook for Latin. Clearly, you re-accelerated in the quarter, even strong volume growth. I was hoping to see if you can parse out... I think you got impacted in Brazil for the reformulation of Total. I was just trying to see if there is any reload in the inventory at this point, and what are you embedding within that category growth global for Latin? You have some tailwinds with potentially elections in Brazil and how Mexico has been recovering. Because you called out Mexico being the biggest driver for volume, so just curious if Brazil was driven by volumes as well. Thank you.
Andrea Teixeira: Thank you, operator, and good morning, everyone. So I was hoping if you can elaborate a little bit more on the outlook for Latin. Clearly, you re-accelerated in the quarter, even strong volume growth. I was hoping to see if you can parse out... I think you got impacted in Brazil for the reformulation of Total. I was just trying to see if there is any reload in the inventory at this point, and what are you embedding within that category growth global for Latin? You have some tailwinds with potentially elections in Brazil and how Mexico has been recovering. Because you called out Mexico being the biggest driver for volume, so just curious if Brazil was driven by volumes as well. Thank you.
Speaker #12: Thank you . Operator . And good morning , everyone . So I was hoping if you can elaborate a little bit more on the outlook for Latin .
Speaker #12: Clearly, you accelerated in the quarter, even with strong volume growth. I was hoping to see if you can parse that out. I think you got impacted in Brazil for the—
Speaker #12: Reformulation of total . I was just trying to see if there is any reloading the at this inventory point . And what are you embedding within that category ?
Speaker #12: Growth global for Latin , you have some tailwinds with potential elections in Brazil and and and how Mexico has been recovering because you called out Mexico being the biggest driver for was Brazil if curious volume .
Speaker #12: Driven so volumes as well. Thank you.
Noel Wallace: Yeah. Thanks, Andrea, and good morning. Yeah, you know, good quarter for Latin America, coming off a slightly softer quarter in Q3, which is somewhat unusual given their long-term success. Clearly, some of the strategies we're executing are now starting to prove out in terms of the growth and the volume, which was terrific to see in the quarter. As we look forward, obviously, the Total issue that we had in 2025, we'll lap some of that moving into 2026, and the execution of our strategy will hopefully drive some incrementality to what we've seen, given some of the softness we experienced in 2025. But overall, the categories seem to be behaving okay. Yes, they're down versus historical levels.
Noel Wallace: Yeah. Thanks, Andrea, and good morning. Yeah, you know, good quarter for Latin America, coming off a slightly softer quarter in Q3, which is somewhat unusual given their long-term success. Clearly, some of the strategies we're executing are now starting to prove out in terms of the growth and the volume, which was terrific to see in the quarter. As we look forward, obviously, the Total issue that we had in 2025, we'll lap some of that moving into 2026, and the execution of our strategy will hopefully drive some incrementality to what we've seen, given some of the softness we experienced in 2025. But overall, the categories seem to be behaving okay. Yes, they're down versus historical levels.
Speaker #2: Thanks , Yeah . Andrea . morning . Yeah . Good quarter for Latin America coming off a slightly softer quarter in in the third quarter , which is somewhat unusual given their long term success .
Speaker #2: Clearly , some of the strategies we're executing are now starting to see prove out in terms of the growth and the volume , which was terrific to see in the quarter as we look forward .
Speaker #2: Obviously , the total issue that we had in 2025 will lap some of that moving into 2026 . And the execution of our strategy will hopefully drive some incrementality to what we've seen , given some of the softness we experienced in 2025 .
Speaker #2: But overall , the categories seem to be behaving okay . Yes , they're down versus historical levels . We're still able to get pricing given the strength of the brand and some of the inflationary aspects we've seen , particularly on fats and oils in the been able region , we've to take some pricing in that market , and we'll continue to do that .
Noel Wallace: We're still able to get pricing, given the strength of the brand and some of the inflationary aspects we've seen, particularly on fats and oils in the region. We've been able to take some pricing in that market, and we'll continue to do that moving forward. Our focus is on a strong innovation pipeline across multiple price points, and we believe we can continue to drive volume by executing against the clear price points. We are seeing some of the middle get squeezed in Latin America as well, where the super premium continues to grow quite nicely. The value segment's growing, where the middle is getting squeezed. So we need to up our innovation across all price points in order to ensure we're securing better volume growth across the board.
We're still able to get pricing, given the strength of the brand and some of the inflationary aspects we've seen, particularly on fats and oils in the region. We've been able to take some pricing in that market, and we'll continue to do that moving forward. Our focus is on a strong innovation pipeline across multiple price points, and we believe we can continue to drive volume by executing against the clear price points. We are seeing some of the middle get squeezed in Latin America as well, where the super premium continues to grow quite nicely. The value segment's growing, where the middle is getting squeezed. So we need to up our innovation across all price points in order to ensure we're securing better volume growth across the board.
Speaker #2: Moving Our forward . focus is on a strong innovation pipeline across multiple price points , and we believe we can drive continue to volume by executing against the clear price are of the middle get squeezed in Latin America as well , where the super premium continues to grow quite nicely .
Speaker #2: The value segment is growing, while the middle is getting squeezed. So we need to up our innovation across all price points in order to ensure we're securing better volume growth across the board.
Noel Wallace: Both Brazil and Mexico are contributing very nicely to the growth, and we anticipate that will be the case as we move through the balance of 2026.
Both Brazil and Mexico are contributing very nicely to the growth, and we anticipate that will be the case as we move through the balance of 2026.
Speaker #2: Both Brazil and Mexico are contributing very nicely to the growth , and we anticipate that will be the case as we move through the balance of 2026 .
Operator: The next question comes from Robert Moskow with TD Cowen. Please go ahead.
Operator: The next question comes from Robert Moskow with TD Cowen. Please go ahead.
Speaker #3: The next question comes from Robert Moskow with TD Cowan . Please go ahead .
Robert Moskow: Hey, thanks. Noel, in response to, you know, the plans for driving growth in the US, you really focused on the premiumization strategy, but you also said that economic uncertainty is a problem, especially among Hispanics who, you know, just tend to have less purchasing power. So can you talk a little bit more about the US, and how does your strategy take into account, you know, improving performance, I guess, for lower and middle-tier price products? That seems to be where your competitors are increasingly focused as well. Thanks.
Robert Moskow: Hey, thanks. Noel, in response to, you know, the plans for driving growth in the US, you really focused on the premiumization strategy, but you also said that economic uncertainty is a problem, especially among Hispanics who, you know, just tend to have less purchasing power. So can you talk a little bit more about the US, and how does your strategy take into account, you know, improving performance, I guess, for lower and middle-tier price products? That seems to be where your competitors are increasingly focused as well. Thanks.
Speaker #13: Hey , thanks . No in response to , you know , the plans for driving growth in the US , you're really focused on the premium premiumization strategy , but you also said that economic uncertainty is a problem among who , especially Hispanics just tend to have less purchasing power .
Speaker #13: So can you talk a little bit more about the US, and how does your strategy take into account improving performance? I guess for lower- and middle-tier price products, that seems to be— that seems to be where your competitors are increasingly focused as well.
Noel Wallace: Yeah, thanks for the question. Listen, it's a, it's a combination of many things in terms of strategically how we deploy our go-to-market. If you take just the lower end of the market, obviously more promotionally sensitive, we need to get our couponing strategy in the right place. We need to get our price pack architecture in the right place. We have very, very strong core base businesses in the US and around the world, and so our ability to innovate against those and bring some new news will create some excitement in the category, executing the planogram successfully as we move through 2026, making sure we're bringing growth stories to our trade in terms of the ability to drive some of the value end of the business in the middle price segments as well, and the trade up necessary to do that.
Noel Wallace: Yeah, thanks for the question. Listen, it's a, it's a combination of many things in terms of strategically how we deploy our go-to-market. If you take just the lower end of the market, obviously more promotionally sensitive, we need to get our couponing strategy in the right place. We need to get our price pack architecture in the right place. We have very, very strong core base businesses in the US and around the world, and so our ability to innovate against those and bring some new news will create some excitement in the category, executing the planogram successfully as we move through 2026, making sure we're bringing growth stories to our trade in terms of the ability to drive some of the value end of the business in the middle price segments as well, and the trade up necessary to do that.
Speaker #13: Thanks .
Speaker #2: Yeah , thanks for the question . Listen , it's a combination of many things in terms of strategically how we deploy our go to market .
Speaker #2: If you take just the lower end of the market, obviously more promotionally sensitive, we need to get our couponing strategy in the right place.
Speaker #2: We need to get our price pack architecture in the right place . We have very , very strong core base businesses in the US and around the world .
Speaker #2: And so our ability to innovate against those and bring some new news , we'll create some excitement in the category , executing the Planogram successfully as we move through 26 , making sure we're bringing growth stories to our trade the ability in terms drive some of to value end the of the business in the middle price segments as well , and the trade up necessary to do that .
Noel Wallace: But it really comes down to executing a well-thought-through promotional strategy, combined with a very aggressive innovation strategy. If we can get those two right, I, I realize I'm oversimplifying, but that's critically important to drive growth in the US across all price points. And we clearly will match any competitive activity that happens, but we're very focused on driving the category much more through innovation, and I hope that the constructiveness of the category that we've seen over 2025 will play out that way in 2026 as well.
But it really comes down to executing a well-thought-through promotional strategy, combined with a very aggressive innovation strategy. If we can get those two right, I, I realize I'm oversimplifying, but that's critically important to drive growth in the US across all price points. And we clearly will match any competitive activity that happens, but we're very focused on driving the category much more through innovation, and I hope that the constructiveness of the category that we've seen over 2025 will play out that way in 2026 as well.
Speaker #2: But it really comes down to executing a well thought through promotional strategy combined with a very aggressive innovation strategy . If we can get those two right , I realize I'm oversimplifying , but that's critically important to drive growth in the US across all price points , and we clearly will match any competitive activity happens .
Speaker #2: But we're very focused on driving the category much more through innovation, and I hope that the constructiveness of the category that we've seen over 2025 will play out that way in 2026 as well.
Operator: The next question comes from Nick Modi with RBC. Please go ahead.
Operator: The next question comes from Nick Modi with RBC. Please go ahead.
Speaker #3: The next question comes from Nik Modi with RBC . Please go ahead .
[Analyst] (RBC): Yeah. Thank you. Good morning, everyone.
Nik Modi: Yeah. Thank you. Good morning, everyone.
Speaker #14: Yeah . Thank you . Good morning everyone .
Noel Wallace: Morning. Morning, Nick.
Noel Wallace: Morning. Morning, Nick.
[Analyst] (RBC): Morning. So just, if I could just follow up on Rob's question, just, you know, Noel, how do you think about portfolio construction in this kind of K-shaped world we're living in? And I'm not talking about kind of what's going on here now. I mean, income bifurcation globally has been going on for 40 years, right? So I would assume that it's gonna continue. So when you think about, you know, portfolio construction or just product construction, low end versus high end, how do you think about that over the next couple of years? That's just a quick follow-up on the K shape.
Nik Modi: Morning. So just, if I could just follow up on Rob's question, just, you know, Noel, how do you think about portfolio construction in this kind of K-shaped world we're living in? And I'm not talking about kind of what's going on here now. I mean, income bifurcation globally has been going on for 40 years, right? So I would assume that it's gonna continue. So when you think about, you know, portfolio construction or just product construction, low end versus high end, how do you think about that over the next couple of years? That's just a quick follow-up on the K shape.
Speaker #2: Nick .
Speaker #14: Good morning . So just if I could just follow up on on Rob's question , just , you know , how do you think about portfolio construction in this kind of living in ?
Speaker #14: world we're And I'm k-shaped not talking about kind of what's going on here and now . I mean , income bifurcation globally has been going on for 40 years , right ?
Speaker #14: So I would assume that it's going to continue . So when you think about , you portfolio construction or just product construction , low end versus high end , how do you think about that over the next couple of years ?
Speaker #14: That's just a quick follow up on the K shape and the real question is just some of your larger competitors have announced and probably will announce soon .
[Analyst] (RBC): And the real question is just some of your larger competitors have announced and probably will announce soon, you know, organizational design changes that are, you know, less category-centric and more solutions centric. And I'm just, again, thinking about just kind of the world we're living in right now and how you think about the Project 2030 or, you know, your business plan going through that. Like, how do you think about organizational structure and do you think that maybe making any changes might make sense, just given the way the world is evolving? Thanks.
And the real question is just some of your larger competitors have announced and probably will announce soon, you know, organizational design changes that are, you know, less category-centric and more solutions centric. And I'm just, again, thinking about just kind of the world we're living in right now and how you think about the Project 2030 or, you know, your business plan going through that. Like, how do you think about organizational structure and do you think that maybe making any changes might make sense, just given the way the world is evolving? Thanks.
Speaker #14: You know , organizational design changes that are , you know , less category centric and more solutions centric . And I'm just again , thinking about kind of just the world we're living in right now and how you think about the project 2030 or , you know , your , your , your business plan going through then , like , how do you think about organizational structure and do you think that maybe making any changes might make sense , just given the way the world is , is evolving ?
Noel Wallace: Yeah. Thanks, Nick. Let me take a lot about our portfolio composition. You know, something we talked a lot about relative to our 2025 strategy was the importance of our core business. And it's interesting, you're hearing quite a few staples talk about revitalizing their core. We've been on that journey for 3 to 4 years, really elevating our core businesses, relaunching them with science-driven innovation, and driving a lot more value in our big core businesses, which is the bulk of our business. And that strategy will absolutely continue as we move through 2020-2030. We've learned that making sure that our big core businesses are not forgotten and that we get too focused on line extensions and super premium innovations, and we forget what got us to where we are today, that's a dangerous place to go.
Noel Wallace: Yeah. Thanks, Nick. Let me take a lot about our portfolio composition. You know, something we talked a lot about relative to our 2025 strategy was the importance of our core business. And it's interesting, you're hearing quite a few staples talk about revitalizing their core. We've been on that journey for 3 to 4 years, really elevating our core businesses, relaunching them with science-driven innovation, and driving a lot more value in our big core businesses, which is the bulk of our business. And that strategy will absolutely continue as we move through 2020-2030. We've learned that making sure that our big core businesses are not forgotten and that we get too focused on line extensions and super premium innovations, and we forget what got us to where we are today, that's a dangerous place to go.
Speaker #14: Thanks .
Speaker #2: Yeah . Thanks , Nick . Let take me you know , a lot about our portfolio , composition and something we talked a lot about relative to our 2025 strategy , was the importance of our core business .
Speaker #2: And it's interesting you're hearing quite a few staples talk about revitalizing their core . We've been on that journey for 3 to 4 years .
Speaker #2: Really elevating our core businesses , relaunching them with driven science innovation , and driving a lot more value in our big core businesses , which is the bulk of our business .
Speaker #2: And that strategy will absolutely continue as we move through 2023 . We've making sure learned that that our core businesses are not forgotten and that we get to focused on line extensions and super premium innovations , and we forget what got us to where we are today .
Noel Wallace: And so our core business and the strategy that we've been deploying, we think, has played out very nicely through 2025, and we have some exciting relaunches against our core business as we move into 2030. So that will continue to be very important around shaping our portfolio. But you've heard me consistently talk about where we under index the most globally is on the super premium side, and that will be a very focused effort going through 2030 for us to get more of our fair share in the super premium side of the business. We now have been spending years developing great science-based innovation that we think can exploit the super premium and drives real value and premiumization opportunities. You've seen that obviously, on the Hill's business. We need to replicate that across our other categories more successfully.
And so our core business and the strategy that we've been deploying, we think, has played out very nicely through 2025, and we have some exciting relaunches against our core business as we move into 2030. So that will continue to be very important around shaping our portfolio. But you've heard me consistently talk about where we under index the most globally is on the super premium side, and that will be a very focused effort going through 2030 for us to get more of our fair share in the super premium side of the business. We now have been spending years developing great science-based innovation that we think can exploit the super premium and drives real value and premiumization opportunities. You've seen that obviously, on the Hill's business. We need to replicate that across our other categories more successfully.
Speaker #2: That's a dangerous place to go . And so our core business and the strategy that we've been deploying , we think has played out very nicely through 2025 and we have some exciting relaunches against our core business as we move into 2030 .
Speaker #2: So that will continue to be very important around shaping our portfolio you've heard . But me consistently about talk where we under index , the globally is most on the super premium side , and that will be a very focused effort going through 2030 for us to get more of our fair share in the super premium side of the business .
Speaker #2: We have now spent years developing great science-based innovation that we think can exploit the super premium and drive real value and premiumization opportunities.
Speaker #2: You've seen that , obviously on the We need to replicate that across our other categories . More successfully . So you'll see that executed as we move through the 2030 plan on organizational structure .
Noel Wallace: So you'll see that executed as we move through the 2030 plan. On organizational structure, I think the strategic growth and productivity plan is doing exactly what you, in general, laid out, which is laying out our organization for where we think the world is going. And at the core of that is structuring our organization against what we call omni demand generation. So we will de-silo the organization from an e-commerce business, a brick-and-mortar business, and an indirect trade distribution business, and now have a much more holistic commercial, one commercial organization that's deploying strategies to win the omni demand consumer. And that is a big focus for us in terms of how we're organizing ourselves.
So you'll see that executed as we move through the 2030 plan. On organizational structure, I think the strategic growth and productivity plan is doing exactly what you, in general, laid out, which is laying out our organization for where we think the world is going. And at the core of that is structuring our organization against what we call omni demand generation. So we will de-silo the organization from an e-commerce business, a brick-and-mortar business, and an indirect trade distribution business, and now have a much more holistic commercial, one commercial organization that's deploying strategies to win the omni demand consumer. And that is a big focus for us in terms of how we're organizing ourselves.
Speaker #2: I think the strategic growth in productivity plan is doing exactly what you in general , laid out , which is laying out our organization for where we think the world is going .
Speaker #2: And at the core of that is structuring our organization against what we call omni demand generation . So we will desilo the organization from an e-commerce business and a brick and mortar business and direct trade distribution and now business , have a much more holistic commercial one commercial organization that's deploying strategies to win the omni demand consumer that is a terms of us in how we're organizing ourselves .
Noel Wallace: The SGPP plan is enabling us to look at the structure that we have today and find ways to optimize that, to drive faster decision-making, and to organize ourselves against a very challenging and changing consumer environment around the world that requires us to be very fluid and dynamic in terms of our content and how we advertise, and how we execute digitally and personalize our messaging at the same time, at the right time, and the right place. So it encompasses all of what you said. It's a pretty substantial change for us, but a really exciting change and a journey that we've been on for a couple of years to get to where we're ready to really embark on more substantive stages as we move through 2030.
The SGPP plan is enabling us to look at the structure that we have today and find ways to optimize that, to drive faster decision-making, and to organize ourselves against a very challenging and changing consumer environment around the world that requires us to be very fluid and dynamic in terms of our content and how we advertise, and how we execute digitally and personalize our messaging at the same time, at the right time, and the right place. So it encompasses all of what you said. It's a pretty substantial change for us, but a really exciting change and a journey that we've been on for a couple of years to get to where we're ready to really embark on more substantive stages as we move through 2030.
Speaker #2: The plan is enabling us to look structure that we have today and find ways to optimize that to drive faster decision making and to organize ourselves against a very challenging and changing consumer environment around world .
Speaker #2: That requires us to be very fluid and dynamic—our content in terms of how we advertise, and how we execute digitally and personalize our messaging.
Speaker #2: At the same time , at the right time , and the right place . So it encompasses all of what you've said . It's a pretty substantial change for us , but it really exciting change and a journey that we've been on for a years to couple of get to where we're ready to really embark on more substantive changes as we move through 2030 .
Operator: The next question comes from Michael Lavery with Piper Sandler. Please go ahead.
Operator: The next question comes from Michael Lavery with Piper Sandler. Please go ahead.
Speaker #3: The next question comes from Michael Lavery with Piper Sandler . Please go ahead .
Michael Lavery: Thank you. Good morning. Just wanted to come back to North America pricing. You gained some steam there, and, and it was positive again. You've touched on just the need for flexibility and the consumer uncertainty, but maybe can you give a sense at a high level what your expectations are in 2026? And, and you touched on some of the RGM, you know, capabilities, but maybe just want to clarify if you meant more that to manage price realization, or, or if you meant that more as driving value for the consumer? I'm sure it'd be a bit of both, but, you know, should we expect a little bit more pricing momentum to continue, or any watch outs there?
Michael Lavery: Thank you. Good morning. Just wanted to come back to North America pricing. You gained some steam there, and, and it was positive again. You've touched on just the need for flexibility and the consumer uncertainty, but maybe can you give a sense at a high level what your expectations are in 2026? And, and you touched on some of the RGM, you know, capabilities, but maybe just want to clarify if you meant more that to manage price realization, or, or if you meant that more as driving value for the consumer? I'm sure it'd be a bit of both, but, you know, should we expect a little bit more pricing momentum to continue, or any watch outs there?
Speaker #15: Thank you . Good morning . I just wanted to come back to America . North Pricing you gained some steam there and it was positive again , you've touched on just the need for flexibility and the consumer uncertainty .
Speaker #15: But maybe can you give a sense at a high level what your expectations are in 2026 . And you touched on some of the GM capabilities , but maybe you just want to clarify .
Speaker #15: If you meant more that to manage price realization or if you meant that more as driving value for the consumer , I'm sure it'd be a bit of both , but should we expect a little bit more pricing momentum to continue , or any washouts there ?
Noel Wallace: Yeah, thanks for the question. Clearly, we've always suggested that we need to have a balance between pricing and volume. And a lot of the efforts and capabilities that we've built over the last five years in revenue growth management, where we now have AI helping to deliver better, more prudent decisions around price pack architectures, promotional environment, and how we think about our premiumization, is a key vehicle for us to continue to execute against to drive pricing in the category. So we need to get some pricing in that category, and clearly, the teams are very focused on that. We'll be looking at our promotional strategies much more diligently on how we get pricing out of those. We'll be looking at our, our price pack architectures, how we get those.
Noel Wallace: Yeah, thanks for the question. Clearly, we've always suggested that we need to have a balance between pricing and volume. And a lot of the efforts and capabilities that we've built over the last five years in revenue growth management, where we now have AI helping to deliver better, more prudent decisions around price pack architectures, promotional environment, and how we think about our premiumization, is a key vehicle for us to continue to execute against to drive pricing in the category. So we need to get some pricing in that category, and clearly, the teams are very focused on that. We'll be looking at our promotional strategies much more diligently on how we get pricing out of those. We'll be looking at our, our price pack architectures, how we get those.
Speaker #2: Yeah , thanks for the question . Clearly , we've always suggested that we need to have a balance between pricing and volume , and a lot of the efforts and capabilities that we've built over the last five years in revenue growth management , where we now have AI helping to deliver prudent decisions price pack around better , more architectures , promotional environment , how we think about our premiumization is a key vehicle for us to continue to execute against , to drive pricing in the category .
Speaker #2: So we need to get some pricing in that category . And clearly the teams are very focused on that . We'll be looking at our promotional strategies much diligently on how more we get pricing out of those .
Speaker #2: We'll be looking at our price pack architectures , how we get those , and importantly , as I laid out , the innovation becomes critically important to ensure that we're getting premium innovation to drive pricing for the category .
Noel Wallace: Importantly, as I laid out, the innovation becomes critically important to ensure that we're getting premium innovation to drive pricing for the category, while we continue to execute core renovation, to make sure that we're bringing value to that consumer as well. We're looking at the portfolio in terms of getting the price points right, as I mentioned, and making sure that we're competing against the growing price points, and we have innovation there. So in essence, it's a little bit of everything there. The US, I think, will continue to be a challenging environment for the next couple quarters. But as we move through the back half, I think our expectation is most of our competitors continue to bring more innovation in the category. We see the US market start to settle down post the elections.
Importantly, as I laid out, the innovation becomes critically important to ensure that we're getting premium innovation to drive pricing for the category, while we continue to execute core renovation, to make sure that we're bringing value to that consumer as well. We're looking at the portfolio in terms of getting the price points right, as I mentioned, and making sure that we're competing against the growing price points, and we have innovation there. So in essence, it's a little bit of everything there. The US, I think, will continue to be a challenging environment for the next couple quarters. But as we move through the back half, I think our expectation is most of our competitors continue to bring more innovation in the category. We see the US market start to settle down post the elections.
Speaker #2: While we continue to execute core renovation to make sure that we're bringing value to that consumer as well . We're looking at the portfolio in terms of getting the price points right .
Speaker #2: As I mentioned , and making sure that we're competing against the growing price points and have innovation there . So in essence , it's a little bit of everything .
Speaker #2: There . The US , , will I think continue to be a challenging environment for the next couple of quarters . But as we move think our back through the expectation is , is competitors most of our to bring more innovation in the US start to .
Speaker #2: the category markets settle down post the We see elections . We the come back and we were ready to make sure that we drive penetration in brand , share in that environment .
Noel Wallace: We think we'll see the categories come back, and we're ready to make sure that we drive penetration and brand share in that environment.
We think we'll see the categories come back, and we're ready to make sure that we drive penetration and brand share in that environment.
Operator: The next question comes from Olivia Tong with Raymond James. Please go ahead.
Operator: The next question comes from Olivia Tong with Raymond James. Please go ahead.
Speaker #3: The next question comes from Olivia Tong with Raymond James. Please go ahead.
Great, thanks.
Olivia Tong: Great. Thanks. Good morning. I know you mentioned FX has only been a tailwind in 2 of the last 10 years, but can you remind us what happened to pricing promo in the past in emerging markets, whether price pushbacks, you know, is there any risk that price pushbacks led, you know, could happen led by consumers, or whether competition also uses the flex provided but at a greater magnitude to try and chip away at your shares in international markets? And then, and then are there, assuming it's, assuming that there is that flex, right, that that you can spend back, are there programs that you have on tap that you plan to unleash, if possible, or is it more, or should we think about this more evenly spread across incremental advertising, investment, and promotion? And then just lastly,...
Olivia Tong: Great. Thanks. Good morning. I know you mentioned FX has only been a tailwind in 2 of the last 10 years, but can you remind us what happened to pricing promo in the past in emerging markets, whether price pushbacks, you know, is there any risk that price pushbacks led, you know, could happen led by consumers, or whether competition also uses the flex provided but at a greater magnitude to try and chip away at your shares in international markets? And then, and then are there, assuming it's, assuming that there is that flex, right, that that you can spend back, are there programs that you have on tap that you plan to unleash, if possible, or is it more, or should we think about this more evenly spread across incremental advertising, investment, and promotion? And then just lastly,...
Speaker #16: Good morning . I know you FX has only been a tailwind mentioned ten years , in two of the last but can you remind us what happened to pricing promo in the past in emerging markets ?
Speaker #16: Whether price pushbacks , you know , is there any risk that price pushbacks led , you know , could have been led by whether consumers or competition also uses a flex provided , but at a greater magnitude to try and chip away at your shares in international markets .
Speaker #16: And then and then are there assuming that assuming that there is that flex right , that you spend back , can are there on programs that you have tap that to you plan unleash if possible , or is it more or should we think about this more as evenly spread across incremental advertising investment and promotion ?
Olivia Tong: You briefly touched on sort of a nationalistic view in Canada that impacted results. Are you seeing that anywhere else globally, or, you know, how do you think about the risk of that potentially increasing? Thank you.
Speaker #16: And then just lastly , you briefly touched on sort of a nationalistic view in impacted results . Canada that Are you seeing that anywhere else globally or how do you think about the risk that of potentially increasing ?
You briefly touched on sort of a nationalistic view in Canada that impacted results. Are you seeing that anywhere else globally, or, you know, how do you think about the risk of that potentially increasing? Thank you.
Speaker #16: Thank you .
Noel Wallace: Yeah, let me take the last one. Currently, it's mostly a Canada issue. We haven't seen it necessarily travel in other parts of the world, but you know, never say never. In this environment, anything can happen, and we'll have to watch that carefully. You know, I'll let Stan get into some of the specifics around foreign exchange. We don't have a lot of experience. To answer your question, quite frankly, it's only happened 2 out of 10 years. But clearly, we don't plan, and nor do we build our plans based on foreign exchange being a benefit for us.
Noel Wallace: Yeah, let me take the last one. Currently, it's mostly a Canada issue. We haven't seen it necessarily travel in other parts of the world, but you know, never say never. In this environment, anything can happen, and we'll have to watch that carefully. You know, I'll let Stan get into some of the specifics around foreign exchange. We don't have a lot of experience. To answer your question, quite frankly, it's only happened 2 out of 10 years. But clearly, we don't plan, and nor do we build our plans based on foreign exchange being a benefit for us.
Speaker #2: me Yeah . Let take the last one . Currently , mostly a Canadian Canadian Canada issue . We haven't seen it necessarily travel in other parts of the world , but never say never in this environment .
Speaker #2: Anything can happen, and we'll have to watch that carefully. You know, all at Stangate, into some of the specifics around foreign exchange.
Speaker #2: don't have We a lot of experience . to answer And your question , quite it's only frankly , happened two out of ten years .
Speaker #2: But clearly we don't plan and nor do we our build plans based on foreign exchange a being us . And so we funding to clearly have growth have our clearly our programs .
Noel Wallace: And so we clearly have our Funding the Growth programs, we clearly have our productivity, and we clearly challenge our teams to get the pricing in the category to drive the value and return on the investment we put into delivering science-driven innovation. So all those will continue to happen. We don't necessarily to... I think someone pushing your question, you know, take our foot off the gas on taking pricing because of foreign exchange. If we need to take pricing because our products require it and the cost of the formulations require it, we will take what the market can bear, and we've always done that quite successfully, as you've seen through the years. And I think a lot of the capabilities we've built on Revenue Growth Management have helped that.
And so we clearly have our Funding the Growth programs, we clearly have our productivity, and we clearly challenge our teams to get the pricing in the category to drive the value and return on the investment we put into delivering science-driven innovation. So all those will continue to happen. We don't necessarily to... I think someone pushing your question, you know, take our foot off the gas on taking pricing because of foreign exchange. If we need to take pricing because our products require it and the cost of the formulations require it, we will take what the market can bear, and we've always done that quite successfully, as you've seen through the years. And I think a lot of the capabilities we've built on Revenue Growth Management have helped that.
Speaker #2: We drive productivity, and we challenge clearly our teams to get the pricing in the category to drive the value and return on the investment we put into delivering science-driven innovation.
Speaker #2: So all of those will continue to happen . We don't necessarily I think , somewhat implicit in your question , you know , take our foot off gas on the taking pricing because the foreign exchange , if we need to take pricing because our products require it and the cost of the formulations require it , we will take what the market can bear .
Speaker #2: And we've always done that quite successfully . As you've seen through the years . And I think a lot of the capabilities we've built on revenue management growth have helped that .
Noel Wallace: So let me give Stan a sense to answer a couple more questions around foreign exchange and how we're thinking about it moving through the P&L.
So let me give Stan a sense to answer a couple more questions around foreign exchange and how we're thinking about it moving through the P&L.
Speaker #2: So let me give Stan a sense to answer a couple more questions around foreign exchange and how we're thinking about it . Moving through the PNL .
Stan Sutula: Yeah, on the FX here, even if you go back and look at those two years where FX was favorable, we actually executed pricing in those two years as well. So as I said in my comments before, we have very experienced teams on the ground around the world. They know how to navigate this market. Yes, some local players will, on occasion, try to use that for short-term advantage, but I come back to the flexibility in the P&L. We'll work that flexibility, whether it's investments in advertising, investments in product placement, et cetera, to optimize that for whatever currency environment we're operating in. So I would expect that we'd still be able to execute pricing. It may not be in every single geography around the world, but I think history is a good indicator of our ability to execute that.
Stan Sutula: Yeah, on the FX here, even if you go back and look at those two years where FX was favorable, we actually executed pricing in those two years as well. So as I said in my comments before, we have very experienced teams on the ground around the world. They know how to navigate this market. Yes, some local players will, on occasion, try to use that for short-term advantage, but I come back to the flexibility in the P&L. We'll work that flexibility, whether it's investments in advertising, investments in product placement, et cetera, to optimize that for whatever currency environment we're operating in. So I would expect that we'd still be able to execute pricing. It may not be in every single geography around the world, but I think history is a good indicator of our ability to execute that.
Speaker #1: Yeah . On the FX here , even if and look at those two years where FX was favorable , we actually executed pricing in those two years as So well .
Speaker #1: as I said in comments my before , we have very experienced teams on the ground around the world . They know how to navigate this market .
Speaker #1: Yes , some local players will on occasion try to use that for short term advantage , but I come back to the flexibility in the PNL .
Speaker #1: We'll work that flexibility , whether it's investments in advertising , investments in product placement , etc. , to optimize that for whatever currency environment we're operating in .
Speaker #1: So I would expect that we'd still be able to execute pricing . It may not be in every single geography around the world , but I think history is a good indicator of our ability to execute that .
Operator: The next question comes from Kevin Grundy with BNP Paribas. Please go ahead.
Operator: The next question comes from Kevin Grundy with BNP Paribas. Please go ahead.
Speaker #3: The next comes question Kevin from Grundy with BNP Paribas . Please go ahead .
Kevin Grundy: Great, thanks. Morning, everyone, and congrats on the results. Noel, I wanted to pivot back to the pet food business, but thoughts specifically around fresh, really from a couple angles. One, you're learning so far from the Prime business, comment on how the brand is performing versus expectations, your ability to further expand that. But then two, and perhaps more broadly, just kind of taking a step back, your updated thoughts on the attractiveness of that subsegment within pet food and whether Hills will play a role. Thanks.
Kevin Grundy: Great, thanks. Morning, everyone, and congrats on the results. Noel, I wanted to pivot back to the pet food business, but thoughts specifically around fresh, really from a couple angles. One, you're learning so far from the Prime business, comment on how the brand is performing versus expectations, your ability to further expand that. But then two, and perhaps more broadly, just kind of taking a step back, your updated thoughts on the attractiveness of that subsegment within pet food and whether Hills will play a role. Thanks.
Speaker #17: Great . Thanks . Morning , everyone , and congrats on the results . I wanted to pivot back to the pet food business , but thoughts specifically around fresh angles .
Speaker #17: A couple really from a one, you're learning so far from the Prime. Comment on how the business, the brand is performing versus expectations.
Speaker #17: Your ability to further expand that , but then two and perhaps more broadly , just kind of taking a step back your updated thoughts on the attractiveness of that subsegment within pet food and whether Hills will play a role .
Noel Wallace: Yeah, thanks, Kevin, and good morning. Let's, let me address Prime100, which is the acquisition we made in Australia, for those, that aren't familiar with it. Our results continue to come in ahead of plan, and I think, we're very pleased with, one, how that team is executing against the plan and, quite frankly, exceeding our expectations. As you may recall, it's a science-driven, vet-endorsed brand, so it really fits, fits our narrative in terms of how we think about businesses and how we think about sustaining long-term growth in businesses, particularly through the profession. The formulas obviously bring more science to fresh, which we think is an interesting play. They're more positioned in the derm space there, which we like. But we're learning, and we have a lot to learn on that.
Noel Wallace: Yeah, thanks, Kevin, and good morning. Let's, let me address Prime100, which is the acquisition we made in Australia, for those, that aren't familiar with it. Our results continue to come in ahead of plan, and I think, we're very pleased with, one, how that team is executing against the plan and, quite frankly, exceeding our expectations. As you may recall, it's a science-driven, vet-endorsed brand, so it really fits, fits our narrative in terms of how we think about businesses and how we think about sustaining long-term growth in businesses, particularly through the profession. The formulas obviously bring more science to fresh, which we think is an interesting play. They're more positioned in the derm space there, which we like. But we're learning, and we have a lot to learn on that.
Speaker #17: Thanks .
Speaker #2: Yeah . Thanks , Kevin , and good morning . Let me address Prime 100 , which is the acquisition we made in Australia .
Speaker #2: For those that aren't familiar with it, the results continue to come in ahead of plan. And I think we're very pleased with, one, how that team is executing against the plan.
Speaker #2: And quite frankly , exceeding our expectations . As you may recall , it's a science driven vet endorsed brand . So really fits fits our narrative in terms of how we think about businesses and how we think about sustaining long term growth in businesses , particularly through the profession .
Speaker #2: The formula is obviously bring more science to fresh , which we think is an interesting play . They're more positioned in the Durham space there , which we like , but learning and we we're that .
Noel Wallace: We don't take that innovation lightly. We're making sure that we think about where it may apply for us around the world. The good news is that's a profitable business, so we're not obviously chasing our tail to get gross margins up, but we're finding ways to drive more efficiency and more science through the formulations and improving their supply chain. But right now, it's basically just watch and learn and continue to learn from the team and figure out whether we can apply that to other areas of the world in the long term. But right now, we're focused on making sure we have a successful business in Australia.
We don't take that innovation lightly. We're making sure that we think about where it may apply for us around the world. The good news is that's a profitable business, so we're not obviously chasing our tail to get gross margins up, but we're finding ways to drive more efficiency and more science through the formulations and improving their supply chain. But right now, it's basically just watch and learn and continue to learn from the team and figure out whether we can apply that to other areas of the world in the long term. But right now, we're focused on making sure we have a successful business in Australia.
Speaker #2: don't have a We learn on that lot to take innovation lightly . We're making sure that we think about what where it may apply for us around the world .
Speaker #2: The good news is that's a profitable business. We're not so obviously chasing our tail to get gross margins up, but we're finding ways to drive more efficiency and more science through the formulations and improving their supply chain.
Speaker #2: But right now, it's basically just watch and learn and continue to learn from the team, and then figure out whether we can apply that to other areas of the world in the long term.
Speaker #2: But right now , we're focused on making sure we have a successful business in Australia .
Operator: The last question today comes from Chris Carey with Wells Fargo. Please go ahead.
Operator: The last question today comes from Chris Carey with Wells Fargo. Please go ahead.
Speaker #3: The last question today comes from Chris Carey with Wells Fargo. Please go ahead.
Chris Carey: Hi, good morning, everybody. Thank you. Good segue, actually, into the question that I wanted to ask. So, you know, the balance sheet is in very good shape. Leverage is reasonably low or very low. And I guess I just wanna what is the kind of the state of the union on how, you know, Colgate's thinking about using the balance sheet, perhaps more specifically with M&A? Does the impairment today, you know, change your views on, you know, the sorts of categories that you'd like to play in? And so I guess, just taking a step back, you know, what is the desire for M&A?
Chris Carey: Hi, good morning, everybody. Thank you. Good segue, actually, into the question that I wanted to ask. So, you know, the balance sheet is in very good shape. Leverage is reasonably low or very low. And I guess I just wanna what is the kind of the state of the union on how, you know, Colgate's thinking about using the balance sheet, perhaps more specifically with M&A? Does the impairment today, you know, change your views on, you know, the sorts of categories that you'd like to play in? And so I guess, just taking a step back, you know, what is the desire for M&A?
Speaker #18: Hi . Good morning everybody . Thank you . Good . Good segue actually into the question that I wanted to ask . So , you know , the balance sheet is in very good shape .
Speaker #18: reasonably Leverage is low or very low . And and I guess I just wanted to ask , what is the state of kind of the the Union on , on , on how , Colgate's thinking about using the sheet balance , perhaps more specifically with M&A , does does the impairment today change your views on the sorts of categories that you'd like to play in ?
Speaker #18: And so I guess just taking a step back , you know , what is the what is the desire for M&A . just give us a bit And perhaps of flavor on whether your thought process is evolving on on the sorts of assets or categories that you might be interested in .
Chris Carey: And perhaps just give us a bit of flavor on whether your thought process is evolving on the sorts of assets or categories that you might be interested in. Thanks so much.
And perhaps just give us a bit of flavor on whether your thought process is evolving on the sorts of assets or categories that you might be interested in. Thanks so much.
Speaker #18: Thanks so much .
Stan Sutula: Yeah. Hi, Chris, it's Stan. So why don't I start, and Noel can add in any additional commentary. So as part of our work over the last several years on kind of rebuilding our business model, one of the areas that I think has really benefited is the balance sheet and cash flow. If you look at 2025, you know, we had a strong finish to the year. We delivered record operating cash flow of $4.2 billion. Free cash flow is also up. That came both from generating cash profits, but also really good performance on net working capital. That has resulted in a really strong operational ROIC and good improvement on our cash conversion cycle. So when you take a look at our balance sheet cash flow, I think it has really improved, which gives us flexibility.
Stan Sutula: Yeah. Hi, Chris, it's Stan. So why don't I start, and Noel can add in any additional commentary. So as part of our work over the last several years on kind of rebuilding our business model, one of the areas that I think has really benefited is the balance sheet and cash flow. If you look at 2025, you know, we had a strong finish to the year. We delivered record operating cash flow of $4.2 billion. Free cash flow is also up. That came both from generating cash profits, but also really good performance on net working capital. That has resulted in a really strong operational ROIC and good improvement on our cash conversion cycle. So when you take a look at our balance sheet cash flow, I think it has really improved, which gives us flexibility.
Speaker #1: Chris . Yeah . Hi , It's Stan , so why don't I start ? Noel can add in any additional commentary . So as part of our work over the last several years on kind of rebuilding our business model , one of the areas that I think has really benefited is balance the sheet and cash flow .
Speaker #1: look 25 , at we had a finish to strong the year . We delivered record operating cash flow of 4.2 billion , free cash flow is also up .
Speaker #1: That came both from generating cash profits, but also really good performance on net working capital. That has resulted in really strong operational ROIC and good improvement on our cash conversion cycle.
Speaker #1: So when you take a look at our balance sheet , cash flow , I think it has really improved , which gives us flexibility .
Stan Sutula: We often talk about flexibility in the income statement, but we also have flexibility in the balance sheet. We have really nice debt towers looking out over time. We've got really strong cash flow. We have low leverage here, which gives us dry powder. Now, as we look at capital allocation, as a result of that, our first priority is going to be investing in the business, and you've seen us do that through investing in new facilities, investing in R&D, investing in capabilities, and we think that we demonstrate really good discipline in that area. The second primary area is return to shareholders, so dividends, 63 years of dividend increases, share buyback, and then, of course, M&A. And around M&A, you know, we always look at our options to improve our portfolio of businesses.
We often talk about flexibility in the income statement, but we also have flexibility in the balance sheet. We have really nice debt towers looking out over time. We've got really strong cash flow. We have low leverage here, which gives us dry powder. Now, as we look at capital allocation, as a result of that, our first priority is going to be investing in the business, and you've seen us do that through investing in new facilities, investing in R&D, investing in capabilities, and we think that we demonstrate really good discipline in that area. The second primary area is return to shareholders, so dividends, 63 years of dividend increases, share buyback, and then, of course, M&A. And around M&A, you know, we always look at our options to improve our portfolio of businesses.
Speaker #1: We often talk about flexibility in the income statement, but we also have flexibility in the balance sheet. We have really nice debt towers looking out over time.
Speaker #1: We've got really strong cash flow . We have low leverage here , which gives us dry powder . Now as we look at capital allocation as a result of that , our first priority is going to be investing in the business .
Speaker #1: And you've seen us do that through investing in new facilities , investing in R&D , investing in capabilities . And we think that we demonstrate really good discipline in that area .
Speaker #1: area is The to second primary return shareholders . So dividends , 63 years of dividend increases , share buyback . And then of course M&A and around M&A .
Speaker #1: You know, we always look at our options to improve our portfolio of, you know, businesses. The impairment that we announced today is part of running the business.
Stan Sutula: You know, the impairment that we announced today is part of running the business. The market conditions changed. We still believe in the long-term health of that business and where it can fit into our portfolio. As we look at that M&A, you know, we're gonna demonstrate discipline there. We're gonna look for the right market opportunities, and if you look over the last few years, we saw those opportunities predominantly in Hill's. We've made those investments in Red Collar and in Prime100. We're very happy with the Prime100. We'll continue to look for where that complements our portfolio in total, and then we have the wherewithal to go execute it in the environment, due to all the hard work from the teams.
You know, the impairment that we announced today is part of running the business. The market conditions changed. We still believe in the long-term health of that business and where it can fit into our portfolio. As we look at that M&A, you know, we're gonna demonstrate discipline there. We're gonna look for the right market opportunities, and if you look over the last few years, we saw those opportunities predominantly in Hill's. We've made those investments in Red Collar and in Prime100. We're very happy with the Prime100. We'll continue to look for where that complements our portfolio in total, and then we have the wherewithal to go execute it in the environment, due to all the hard work from the teams.
Speaker #1: The market conditions changed . We still believe in a long term health of that business . And where it can fit into our portfolio .
Speaker #1: As we look at that M&A , we're going to demonstrate discipline there . We're going to look for the right market opportunities . And if you look over the last few years , we saw those opportunities predominantly in hills .
Speaker #1: We've made those investments in Red Collar. And in Prime 100, we're very happy with the Prime 100. We'll continue to look for where that complements our portfolio in total.
Speaker #1: And then we have the wherewithal to go execute it in the environment due to all the hard work from the teams .
Noel Wallace: Yeah, well said. There's not a lot to add to that. Clearly, our teams on the ground and around the world are looking for opportunities to optimize their portfolio. These are discussions we have all the way at the board level, and, you know, rest assured that if we found the right opportunity to utilize our balance sheet, we would. But we are, as you well know, cautious, and we wanna manage through this uncertain environment in the right way to ensure that we come out of this stronger than we went into it. Clearly, investing back behind the business where we see continued growth opportunities will be our priority.
Noel Wallace: Yeah, well said. There's not a lot to add to that. Clearly, our teams on the ground and around the world are looking for opportunities to optimize their portfolio. These are discussions we have all the way at the board level, and, you know, rest assured that if we found the right opportunity to utilize our balance sheet, we would. But we are, as you well know, cautious, and we wanna manage through this uncertain environment in the right way to ensure that we come out of this stronger than we went into it. Clearly, investing back behind the business where we see continued growth opportunities will be our priority.
Speaker #2: Yeah . Well said . There's to that . to add And our not a lot teams on the ground and around the world are looking for opportunities to , to optimize their portfolio .
Speaker #2: These are discussions we have all the way at the board level . And rest assured that if we found the right opportunity to utilize our balance sheet , we would .
Speaker #2: But we are as you well know , cautious and we want to manage to this uncertain environment in the right way to ensure that we come out of this stronger than we went into it .
Speaker #2: And clearly investing back behind the business where we see continued growth opportunities will be our priority . But it's good to be in a position where your leverage is so low , your cash generation is strong and it gives us , I guess , the keys to kind of address the market as we see it unfold .
Noel Wallace: But it's good to be in a position where your leverage is so low, your cash generation is strong, and it gives us, I guess, the keys to kind of, address the market as we see it unfold and deliver a portfolio optimization at the right time, in the right place. So with that, let me say, thank you to everyone, in terms of, of, the questions you had this morning. I wanna specifically thank all the Colgate people around the world for their tireless efforts and the results that they've delivered through 2025 in a tough environment. And I look forward to seeing everyone at CAGNY in, in a couple weeks.
But it's good to be in a position where your leverage is so low, your cash generation is strong, and it gives us, I guess, the keys to kind of, address the market as we see it unfold and deliver a portfolio optimization at the right time, in the right place. So with that, let me say, thank you to everyone, in terms of, of, the questions you had this morning. I wanna specifically thank all the Colgate people around the world for their tireless efforts and the results that they've delivered through 2025 in a tough environment. And I look forward to seeing everyone at CAGNY in, in a couple weeks.
Speaker #2: And deliver a portfolio optimization at the right time, in the right place. So, with that, let me say thank you to everyone.
Speaker #2: In terms of of the questions you had this morning , I want to specifically thank all the Colgate people world efforts results that around the for their and the tireless they've 2025 .
Speaker #2: delivered through And environment . I look In a tough forward to seeing everyone at Cagny in a couple of weeks .
Operator: The conference is now concluded. Thank you for attending today's pre-presentation. You may now disconnect.
Operator: The conference is now concluded. Thank you for attending today's pre-presentation. You may now disconnect.
