Google Q4 2025 Alphabet Inc Earnings Call | AllMind AI Earnings | AllMind AI
Q4 2025 Alphabet Inc Earnings Call
Star ratings would you like to add as a stop Google, Let's talk I wanted to get something nice for my friends. There to celebrate her new apartments can you tell me more about her apartment she's excited for our new kitchen can we make a less than $30, great what about some Q measuring cups or funny, yeah, that's perfect.
[Company Representative] (Google): I found a place known for its sauce along your route. Adriano's Pizza has a 4.6-star rating. Would you like to add it as a stop?
[Video Narrator]: I found a place known for its sauce along your route. Adriano's Pizza has a 4.6-star rating. Would you like to add it as a stop?
Speaker #1: Search continued to accelerate, with revenues growing 17%. YouTube's annual revenue surpassed $60 billion across ads and subscriptions. 150 million monthly active users. We are also seeing significantly higher engagement per user, especially since the launch of Gemini 3 in December.
[Company Representative] (Google): Hey, Google, let's talk. I wanna get something nice for my friend, Sarah, to celebrate her new apartment.
[Video Narrator]: Hey, Google, let's talk. I wanna get something nice for my friend, Sarah, to celebrate her new apartment.
Speaker #1: And the NFL’s seen strong NFL Sunday Ticket subscriber growth with YouTube, with the highest paid subscriber number ever in the history of the product.
Speaker #1: The number of deals in 2025, over a billion dollars, surpassed the previous three years combined. And three, we continue to deepen our relationships with existing customers who are outpacing their initial commitments by over 30%.
Speaker #1: Our integration of Gemini and Google Workspace is—and commitments from our top 15 software partners grew more than 16x year over year. Before moving on, I'm pleased that we are collaborating with Apple as their preferred cloud provider and to develop the next generation of Apple Foundation models based on Gemini technology.
[Company Representative] (Google): Can you tell me more about her apartment?
[Video Narrator]: Can you tell me more about her apartment?
Speaker #1: Overall, we are seeing our AI investments and infrastructure drive revenue and growth across the board. To meet customer demand and capitalize on the growing opportunities ahead of us, our 2026 CapEx investments are anticipated to be in the range of $175 to $185 billion.
[Company Representative] (Google): She's excited for her new kitchen. Can we make it less than $30?
[Video Narrator]: She's excited for her new kitchen. Can we make it less than $30?
Lots of messages are coming in can you summarize New York city's picking something up so I was wondering when everyone is arriving and just as you would pick up some pizza do you want to reply, yes.
[Company Representative] (Google): Great! What about some cute measuring cups or a fun apron?
[Video Narrator]: Great! What about some cute measuring cups or a fun apron?
Speaker #1: Third, podcast. To illustrate YouTube's popularity in October 2025, viewers watched over 700 million hours of podcasts on living room devices, up 75% from just a year prior.
[Company Representative] (Google): Yeah, that's perfect. Lots of messages are coming in. Can you summarize them?
[Video Narrator]: Yeah, that's perfect. Lots of messages are coming in. Can you summarize them?
Speaker #1: Up next to YouTube, I want to highlight four points. First, streaming. In the living room, YouTube continues to be the number one streamer in years, according to Nielsen.
[Company Representative] (Google): Derek said he's picking something up. Sarah's wondering when everyone is arriving, and Jess said she would pick up some pizza. Do you want to reply?
[Video Narrator]: Derek said he's picking something up. Sarah's wondering when everyone is arriving, and Jess said she would pick up some pizza. Do you want to reply?
Speaker #1: Nearly 75% of Google Cloud customers have used Enterprise, our enterprise AI platform, with more than 2,800 companies. Growing 65% year-over-year, with customers including Wendy's, Kroger, and Woolworths Group.
Message to your College group.
Speaker #1: The US, for nearly three—from the NFL to Coachella, YouTube is where people go. Bringing more choice and flexibility to subscribers, with over 10 genre-specific packages.
Message to your colleagues group My ECA is 18 minutes.
[Company Representative] (Google): Yes. Can you let them know my ETA?
[Video Narrator]: Yes. Can you let them know my ETA?
Speaker #1: Today, I'll provide an update on our AI progress and then share highlights from search, cloud, YouTube, and Waymo. First, AI progress across the full stack.
[Company Representative] (Google): Message to your college group-
[Video Narrator]: Message to your college group-
Speaker #1: And fourth, AI is transforming the YouTube experience for both creators and viewers. On average, every day in December, over 1 million channels used our new AI creation tools to supercharge their creativity.
Yes.
[Company Representative] (Google): ETA.
[Video Narrator]: ETA.
[Company Representative] (Google): Message to your college group: My ETA is 18 minutes.
[Video Narrator]: Message to your college group: My ETA is 18 minutes.
[music].
Speaker #1: Welcome, everyone. Thank you for standing by for the Alphabet fourth quarter 2025 earnings conference call. At this time, all participants are in a listen-only mode.
Okay.
Speaker #1: Our unrivaled infrastructure serves as the bedrock of our AI stack. We have the industry's widest variety of compute options. That includes GPUs from our partner NVIDIA, who announced at CES that we'll be among the first to offer the latest Vera Rubin GPU platform.
[Company Representative] (Google): Hi!
[Video Narrator]: Hi!
[Company Representative] (Google): Hello.
[Video Narrator]: Hello.
I'm really meantime babies.
Speaker #1: After the speaker presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star one on your telephone.
Okay.
[Company Representative] (Google): You ready?
[Video Narrator]: You ready?
Jim and I analyzed 16 years, and Stephan Curry games, uncovering stats that even you've never heard of.
[Company Representative] (Google): I'm ready.
[Video Narrator]: I'm ready.
[Company Representative] (Google): Game time, baby. Gemini analyzed 16 years of Stephen Curry games, uncovering stats that even you've never heard. Rapid fire. Over the course of your career, you scored more than 2,000 points in the state of Texas.
[Video Narrator]: Game time, baby. Gemini analyzed 16 years of Stephen Curry games, uncovering stats that even you've never heard. Rapid fire. Over the course of your career, you scored more than 2,000 points in the state of Texas.
Speaker #1: I would now like to hand the conference over to your speaker today, Jim Friedland, Head of Investor Relations. Please go ahead.
Rapid fire over the course of your career school at more than 2000 points in the state of Texas. So true true. Your most common per game point totaled 22 true truth your points per game average on Christmas day is higher than your overall point for all of Us correct.
Speaker #1: Plus, our own TPUs that we have been developing for a decade. In December, we announced our intent to acquire Intersect, which provides data center and energy infrastructure solutions.
Speaker #2: Thank you. Good afternoon, everyone, and welcome to Alphabet's Fourth Quarter 2025 earnings conference call. With us today are Sundar Pichai, Philip Schindler, and Anat Ashkenazi.
[Company Representative] (Google): Oh, true.
[Video Narrator]: Oh, true.
[Company Representative] (Google): True. Your most common per-game point total is 22.
[Video Narrator]: True. Your most common per-game point total is 22.
Speaker #1: As we scale, we. Exit of the year with double the new customer velocity compared to Q1. Two, we are also signing larger customer commitments.
[Company Representative] (Google): True.
[Video Narrator]: True.
[Company Representative] (Google): True. Your points per game average on Christmas Day is higher than your overall points average.
[Video Narrator]: True. Your points per game average on Christmas Day is higher than your overall points average.
Speaker #2: Now, I'll quickly cover the safe harbor.
If you average out the number of points you scored in your career it would come out to more than four points per day.
[Company Representative] (Google): False.
[Video Narrator]: False.
[Company Representative] (Google): Correct.
[Video Narrator]: Correct.
[Company Representative] (Google): That's what I'm talking about.
[Video Narrator]: That's what I'm talking about.
[Company Representative] (Google): If you average out the number of points you scored in your career, it would come out to more than four points per day.
[Video Narrator]: If you average out the number of points you scored in your career, it would come out to more than four points per day.
Oh, it's true.
I mean, where the numbers are fun view for months, how many days in three industries.
[Company Representative] (Google): That is false.
[Video Narrator]: That is false.
[Company Representative] (Google): No, it's true!
[Video Narrator]: No, it's true!
[Company Representative] (Google): Just had a meme where the numbers are flying on Beautiful Mind. How many days are 365-
[Video Narrator]: Just had a meme where the numbers are flying on Beautiful Mind. How many days are 365-
Jim and I come to you. Thank you Jim.
[Company Representative] (Google): Well, that's where Gemini comes in.
[Video Narrator]: Well, that's where Gemini comes in.
Cloud significantly accelerated with revenues growing 48%. Now on an annual run rate of over 70 billion dollars,
I get it it's hard to change me I'm pretty low and even on the same theme for 17 years in the same house for 11 never switched my number once.
Backlog grew by 55% quarter over quarter to 240 billion, representing a wide breadth of customers driven by demand for AI products.
[Company Representative] (Google): I get it. It's hard to change. Me, I'm pretty loyal. Been on the same team for 17 years, same coach for 11. Never switched my number once. Every day, I take the same 50 swings. What can I say? I'm loyal to a fault. I even use the exact same body double. He doesn't even look like me. Hi, I'm Steph Curry, and I start every warm-up with a pass from the same guy, and I shoot from the same spot.
[Video Narrator]: I get it. It's hard to change. Me, I'm pretty loyal. Been on the same team for 17 years, same coach for 11. Never switched my number once. Every day, I take the same 50 swings. What can I say? I'm loyal to a fault. I even use the exact same body double. He doesn't even look like me. Hi, I'm Steph Curry, and I start every warm-up with a pass from the same guy, and I shoot from the same spot.
Every day I think the same 50 sleeves.
Hum.
Well can I say.
Loyal to a fault.
I hate to use the exact same body does.
It doesn't even look like.
Hi, I'm Steph Curry.
And I'll start as you warm over the past and the same guy.
So you can imagine how good something has to be for me to change.
[Company Representative] (Google): Every time. So you can imagine how good something has to be for me to change. Hello. Get my photo of Bob. Maybe I don't need to change everything.
[Video Narrator]: Every time. So you can imagine how good something has to be for me to change. Hello. Get my photo of Bob. Maybe I don't need to change everything.
Hello.
Yeah, My photo of Bob.
Maybe I don't need to change everything.
Okay.
What's the big deal with change.
[Company Representative] (Google): Yeah!
[Video Narrator]: Yeah!
Thank you.
[Company Representative] (Google): What's the big deal with changing?
[Video Narrator]: What's the big deal with changing?
Yeah.
[Company Representative] (Google): Don't I make it look easy? Don't I make it look good? Let me get down.
[Video Narrator]: Don't I make it look easy? Don't I make it look good? Let me get down.
Yeah.
[music].
Yeah.
Okay.
I'm worried about.
[Company Representative] (Google): I'm worried about Will. Will! Will. I can find him and get through there. Time's still flying. Wait! I'm sorry.
[Video Narrator]: I'm worried about Will. Will! Will. I can find him and get through there. Time's still flying. Wait! I'm sorry.
Yes.
Alright.
Okay.
Yeah.
Yes.
Yes.
Yeah.
[Company Representative] (Google): This is the beginning of the end. I'm really that good. Just watch this thing, making some racket. Give you a taste of a brand-new flacket. Yeah, boom! Hey, check them out. Yeah, I'm really that good. That's right. That good. I'm really that good. Yeah. Oh, yeah, so good.
[Video Narrator]: This is the beginning of the end. I'm really that good. Just watch this thing, making some racket. Give you a taste of a brand-new flacket. Yeah, boom! Hey, check them out. Yeah, I'm really that good. That's right. That good. I'm really that good. Yeah. Oh, yeah, so good.
Okay.
Okay.
Oh really.
Yeah.
Yeah.
Okay.
Okay.
Yeah.
Yes.
Yes.
Yes.
Yeah.
Yeah.
Yeah.
Okay.
Yeah.
Hum.
Right.
Yes.
Yes.
Yes.
Yeah.
Okay.
Yeah.
Hum.
Hum.
B E.
Yeah.
Hum.
Okay.
Hum.
Yes.
Hum.
Yes.
Okay.
Okay.
Thank you.
Yes.
Please.
Okay.
Okay.
Yes.
Yes.
Yes.
Yes.
Okay.
Okay.
Yes.
Okay.
Okay.
Yeah.
What was the Italian restaurant Wednesday last year in New York.
Yes.
It was trapped Korea Alpha strike for your birthday than it would be so I pulled up more as well.
[Company Representative] (Google): What was the Italian restaurant we went to last year in New York?
[Video Narrator]: What was the Italian restaurant we went to last year in New York?
[Company Representative] (Google): It was Trattoria Alpestrat for your birthday dinner with Dean. Shall I pull up more info?
[Video Narrator]: It was Trattoria Alpestrat for your birthday dinner with Dean. Shall I pull up more info?
Mhm.
Yes.
Okay.
[music].
I'm, the Guy who quit his job sold everything except for my cash to buy a boat is scaling around the world.
[Company Representative] (Google): All aboard!
[Video Narrator]: All aboard!
[Company Representative] (Google): I'm the guy who quit his job, sold everything except for my cat, to buy a boat and sail around the world.
[Video Narrator]: I'm the guy who quit his job, sold everything except for my cat, to buy a boat and sail around the world.
Yes.
Hi.
[Company Representative] (Google): ... 2025. I've never seen that in my entire life. It's crazy. Crazy.
[Video Narrator]: ... 2025. I've never seen that in my entire life. It's crazy. Crazy.
Yes.
Yeah.
Yeah.
The highest of any sponsored by a female artists ever this year.
Yes.
[Company Representative] (Google): The highest attended concert by a female artist ever.
[Video Narrator]: The highest attended concert by a female artist ever.
Yes.
I see.
[Company Representative] (Google): This is Gaga's year.
[Company Representative] (Google): Let's go! Come on.
[Video Narrator]: Let's go! Come on.
Yes. This is ray.
[Company Representative] (Google): I've seen a lot, but I haven't seen this.
[Video Narrator]: I've seen a lot, but I haven't seen this.
[Company Representative] (Google): This trade came out of nowhere. Unbelievable.
[Video Narrator]: This trade came out of nowhere. Unbelievable.
You can do 93.
[Company Representative] (Google): Yes, this is real. Oh, no, you're lying. Who could deny these trades? No, no, you're lying. You're lying, you're lying, you're lying, you're lying. Hold on. What?
[Video Narrator]: Yes, this is real. Oh, no, you're lying. Who could deny these trades? No, no, you're lying. You're lying, you're lying, you're lying, you're lying. Hold on. What?
Hi.
Right.
Hold on.
Yes.
Yes.
Jumping into the Buda.
Yeah.
Andreas.
[laughter] Giants pushing each other to the edge and excellence.
[Company Representative] (Google): Oh, my God!
[Video Narrator]: Oh, my God!
[Company Representative] (Google): Y'all see these laboos?
[Video Narrator]: Y'all see these laboos?
[Company Representative] (Google): Yeah, this is Andre's swag to see.
[Video Narrator]: Yeah, this is Andre's swag to see.
As I said I've been wanting to make sure I'm sorry.
[Company Representative] (Google): Two young giants pushing each other to the edge of excellence.
[Video Narrator]: Two young giants pushing each other to the edge of excellence.
Great.
[Company Representative] (Google): This is the record I've been wanting to make for a very long time.
[Video Narrator]: This is the record I've been wanting to make for a very long time.
Seven.
[Company Representative] (Google): Piastri and Norris!
[Video Narrator]: Piastri and Norris!
Yes.
[Company Representative] (Google): Coming out of turn six into turn seven.
[Video Narrator]: Coming out of turn six into turn seven.
The wound.
[Company Representative] (Google): Did you just say the world may know you as Popstar, but you will be much more than that?
[Video Narrator]: Did you just say the world may know you as Popstar, but you will be much more than that?
Thank you.
Thank you for attending like this isn't going to be my especially for a while.
Turning green.
[Company Representative] (Google): Lisa, I can't keep pretending like this isn't gonna be my obsession for a while. Like-
[Video Narrator]: Lisa, I can't keep pretending like this isn't gonna be my obsession for a while. Like-
I think three four times a key that's seen at 1000 right.
[Company Representative] (Google): I can't turn it off. Every song is a bop.
[Video Narrator]: I can't turn it off. Every song is a bop.
[Company Representative] (Google): I have watched that movie, I think, 24 times.
[Video Narrator]: I have watched that movie, I think, 24 times.
Yeah.
Okay.
[Company Representative] (Google): Lakia's have seen it 1,000.
You had the talent your fingertips amazing amazing things.
[Company Representative] (Google): Yeah!
[Video Narrator]: Yeah!
[Company Representative] (Google): Yeah.
[Video Narrator]: Yeah.
Do you have an ear is unlike anything you've ever seen in your life.
[Company Representative] (Google): You have the power at your fingertips to make amazing things.
[Video Narrator]: You have the power at your fingertips to make amazing things.
[Company Representative] (Google): The Wizard of Oz app here is unlike anything you've ever seen in your whole entire life.
[Video Narrator]: The Wizard of Oz app here is unlike anything you've ever seen in your whole entire life.
Is it me.
Fundamentally changed.
And time is right the technology is right.
[Company Representative] (Google): This drives better than me.
[Video Narrator]: This drives better than me.
[Company Representative] (Google): AI is going to fundamentally change the field of medicine.
[Video Narrator]: AI is going to fundamentally change the field of medicine.
At the moment.
[Company Representative] (Google): The time is right. The technology is right. This is the moment.
[Video Narrator]: The time is right. The technology is right. This is the moment.
[music], we will rebuild.
Rebuilds together.
So many innovations that have come out.
[Company Representative] (Google): We will rebuild, and we will rebuild together.
[Video Narrator]: We will rebuild, and we will rebuild together.
At this time.
Why can't the rebuilding of Altadena he wanted.
[Company Representative] (Google): So many innovations that have come out of disaster. Why can't the rebuilding of Altadena be one of those things? Good to know people in Texas can help at a time like this. Isn't it just people helping people?
[Video Narrator]: So many innovations that have come out of disaster. Why can't the rebuilding of Altadena be one of those things? Good to know people in Texas can help at a time like this. Isn't it just people helping people?
People are in Texas.
Hi, Mike.
Isn't this just people.
[music], well I guess, the range or ovaries and protected.
Yes.
[Company Representative] (Google): Well, I guess the rains are over in Central Texas.
[Video Narrator]: Well, I guess the rains are over in Central Texas.
[Company Representative] (Google): I just see a new chance for everybody, so I just go for it. And I want to make things happen.
[Video Narrator]: I just see a new chance for everybody, so I just go for it. And I want to make things happen.
From chips to models to AI platforms and enterprise, AI agents offer superior performance, quality, security, and cost efficiency.
From what you can do it.
[Company Representative] (Google): You know, I like to make something original, really from my soul.
[Video Narrator]: You know, I like to make something original, really from my soul.
Yeah.
He.
[Company Representative] (Google): You can do it. Anything is possible. You are exactly who you need to be to be right where you are.
[Video Narrator]: You can do it. Anything is possible. You are exactly who you need to be to be right where you are.
American place in history, the largest human.
These AI customers use 1.8 times as many products as those who do not enabling us to diversify our product portfolio, deepen customer relationships and accelerate Revenue growth.
Gasoline the world has ever seen.
[Company Representative] (Google): The first American pope in history.
[Video Narrator]: The first American pope in history.
That lifetime.
[Company Representative] (Google): The largest human gathering the world has ever seen.
[Video Narrator]: The largest human gathering the world has ever seen.
Yes.
[Company Representative] (Google): Once in a lifetime.
[Video Narrator]: Once in a lifetime.
Stay connected to your dreams.
[Company Representative] (Google): A victory that will unite a nation! Stay connected to your dreams, no matter how big, no matter how impossible they seem.
[Video Narrator]: A victory that will unite a nation! Stay connected to your dreams, no matter how big, no matter how impossible they seem.
No matter how big.
Our product line has multiple monetization levels spanning infrastructure, platform and high margin AI, powered products and services with 14 product lines. Each exceeding 1 billion in annual revenue.
No matter how aggressively Z.
Okay.
Like a movie.
[Company Representative] (Google): Oh, my God, I made it!
[Video Narrator]: Oh, my God, I mad e it!
But your own lending.
[Company Representative] (Google): I did it.
[Video Narrator]: I did it.
[Company Representative] (Google): Life's like a movie. Write your own ending.
[Video Narrator]: Life's like a movie. Write your own ending.
[music].
We offer leading infrastructure for AI training and inference to our Cloud customers. With the industry's widest variety of compute options from our own 7th generation, Ironwood TPU to the latest Nvidia gpus. Our 10-year track record in building our own accelerators with expertise and chips systems Network.
What's your favorite browser, just got better again.
Working on software translates to leading power and performance. Efficiency for large scale, inference and training our Cloud. AI accelerators. Serve the leading Frontier AI labs.
[Company Representative] (Google): Your favorite browser just got better again. Meet the latest updates to Gemini in Chrome, like a new side panel for more browsing and less toggling.
[Video Narrator]: Your favorite browser just got better again. Meet the latest updates to Gemini in Chrome, like a new side panel for more browsing and less toggling.
Meet the latest updates to Gemini and problems like a new side panel for more browsing and last toggling.
Capital markets firms, like Citadel Securities Enterprises like mercedesbenz and governments for high performance Computing applications.
Okay.
Freehold sites you visited in cash you have.
[Company Representative] (Google): It's like that.
[Video Narrator]: It's like that.
Yes.
And it involves personally relevant answers to your complex question.
[Company Representative] (Google): Recall the sites you visited and chats you had.
[Video Narrator]: Recall the sites you visited and chats you had.
[Company Representative] (Google): It's like that.
[Video Narrator]: It's like that.
We also offer our leading generative AI models, including Gemini, Imagine, Vo, Chirp, and Lia, to Cloud customers. In December alone, nearly 350 customers each processed more than 100 billion tokens.
Sure.
[Company Representative] (Google): Get simple, personally relevant answers to your complex questions. Work with other Google apps like Gmail from the side panel.
[Video Narrator]: Get simple, personally elevant an swers to your complex questions. Work with other Google apps like Gmail from the side panel.
Okay.
The.
Work with other Google apps like email from the side panels.
In Q4, revenue from products built on our generative AI models grew nearly 400% year-over-year.
Okay.
It's like that.
Without pushing cap.
[music].
[Company Representative] (Google): It's like that.
[Video Narrator]: It's like that.
[Company Representative] (Google): Without switching tabs.
[Video Narrator]: Without switching tabs.
Okay.
[Company Representative] (Google): Come my way like this. Check it out, check it out, don't miss. Yeah.
[Video Narrator]: Come my way like this. Check it out, check it out, don't miss. Yeah.
Make progress on your plans with auto browse through the human routine tasks that normally slow you down from finding and applying discounted.
From the prior quarter today more than 120,000 Enterprises use Gemini, including AI unicorns like lovable and open evidence and Global Enterprises like Airbus and Honeywell 95% of the top 20 and over. 80% of the top 100 SAS companies use Gemini, including sales, force and Shopify.
[Company Representative] (Google): Make progress on your plans with auto browse to assist you with routine tasks that normally slow you down. From finding and applying discount codes to adding items to your cart, Gemini and Chrome can handle it, keeping you in the loop-
[Video Narrator]: Make progress on your plans with auto browse to assist you with routine tasks that normally slow you down. From finding and applying discount codes to adding items to your cart, Gemini and Chrome can handle it, keeping you in the loop-
Adding items to your cart Gemini and crown can handle it keeping you in the list.
Gemini is becoming the AI engine for the world’s most successful software companies.
Yeah.
With security protections in place on the browser you touch.
[Company Representative] (Google): It's like that.
[Video Narrator]: It's like that.
Keep track of new updates from crowd.
[Company Representative] (Google): ... With security protections in place on the browser you trust. Keep track of new updates from Chrome.
[Video Narrator]: ... With security protections in place on the browser you trust. Keep track of new updates from Chrome.
Uh huh.
[music].
Yeah.
Okay.
Yeah.
[music].
Philipp Schindler: TV plans bringing more choice and flexibility to subscribers with over 10 genre-specific packages. The NFL has seen strong NFL Sunday Ticket subscriber growth with YouTube, with the highest paid subscriber number ever in the history of the product. Third, podcasts. To illustrate YouTube's popularity, in October 2025 viewers watched over 700 million hours of podcasts on living room devices, up 75% from just a year prior. Fourth, AI is transforming the YouTube experience for both creators and viewers. On average, every day in December, over 1 million channels used our new AI creation tools to supercharge their creativity. During that same month, more than 20 million viewers used our new Ask tool, powered by Gemini, to learn more about the content they watched. Finally, Waymo.
Philipp Schindler: TV plans bringing more choice and flexibility to subscribers with over 10 genre-specific packages. The NFL has seen strong NFL Sunday Ticket subscriber growth with YouTube, with the highest paid subscriber number ever in the history of the product. Third, podcasts. To illustrate YouTube's popularity, in October 2025 viewers watched over 700 million hours of podcasts on living room devices, up 75% from just a year prior. Fourth, AI is transforming the YouTube experience for both creators and viewers. On average, every day in December, over 1 million channels used our new AI creation tools to supercharge their creativity. During that same month, more than 20 million viewers used our new Ask tool, powered by Gemini, to learn more about the content they watched. Finally, Waymo.
Okay.
So you left Mr. Fuzzy on the plane.
All right.
Sundar Pichai: So you left Mr. Fuzzy on the plane?
[Video Narrator]: So you left Mr. Fuzzy on the plane?
Great.
Okay hold on I think I got it.
[Company Representative] (Google): Well, I think we all left Mr. Fuzzy on the plane. Okay, hold on. I think I found it.
[Video Narrator]: Well, I think we all left Mr. Fuzzy on the plane. Okay, hold on. I think I found it.
[music] of course.
Okay I.
Got it.
Sundar Pichai: Of course.
Hear me out maybe he isn't really lost.
[Video Narrator]: Of course.
[Company Representative] (Google): Okay, wait a second. I think I got it. Hear me out. Maybe he isn't really lost.
[Video Narrator]: Okay, wait a second. I think I got it. Hear me out. Maybe he isn't really lost.
Please.
Got it.
Sundar Pichai: What?
[Video Narrator]: What?
Yeah.
[Company Representative] (Google): Maybe he's just sightseeing. Look at him.
[Video Narrator]: Maybe he's just sightseeing. Look at him.
He went to visit some family.
Philipp Schindler: This week, Waymo raised its largest investment round to date and is well positioned to continue its momentum with safety at the core. In December, we surpassed 20 million fully autonomous trips and are now providing more than 400,000 rides every week. Waymo continues to expand its service territory. Its sixth market, Miami, launched two weeks ago, and Waymo will soon expand its service to multiple cities across the U.S., in the U.K., and Japan. The team has made incredible progress on important capabilities, including opening up public service to airports and freeways. In closing, 2025 was a fantastic year for the company, a big thanks to our employees and partners worldwide. We are really well positioned going into 2026. Now, over to Philipp.
Philipp Schindler: This week, Waymo raised its largest investment round to date and is well positioned to continue its momentum with safety at the core. In December, we surpassed 20 million fully autonomous trips and are now providing more than 400,000 rides every week. Waymo continues to expand its service territory. Its sixth market, Miami, launched two weeks ago, and Waymo will soon expand its service to multiple cities across the U.S., in the U.K., and Japan. The team has made incredible progress on important capabilities, including opening up public service to airports and freeways. In closing, 2025 was a fantastic year for the company, a big thanks to our employees and partners worldwide. We are really well positioned going into 2026. Now, over to Philipp.
Got it.
Sundar Pichai: Oh, yes!
[Video Narrator]: Oh, yes!
Hum.
[Company Representative] (Google): Maybe he went to visit some family.
[Video Narrator]: Maybe he went to visit some family.
Sundar Pichai: This is good. Okay, I got it. What if he took off on some adventure? Wait a second. Hold it. Hold up. Too far. Yeah, maybe he just needed some alone time.
[Video Narrator]: This is good. Okay, I got it. What if he took off on some adventure? Wait a second. Hold it. Hold up. Too far. Yeah, maybe he just needed some alone time.
Okay.
Oh the coupons.
I mean, it's similar.
And finally, we mow this week, we mow raised its largest investment round today and is, well, positioned to continue its momentum with safety at the core.
Laura.
Okay.
In here for a while.
[Company Representative] (Google): Laura and Art.
[Video Narrator]: Laura and Art.
I've got an idea.
Hey, Emma took a little trip really missing yet.
Sundar Pichai: Still, he's not getting here for a while. Oh, I've got an idea.
[Video Narrator]: Still, he's not getting here for a while. Oh, I've got an idea.
See you in.
[Company Representative] (Google): Hey, Emma. Took a little trip. Really missing you. See you in 7 to 10 business days.
[Video Narrator]: Hey, Emma. Took a little trip. Really missing you. See you in 7 to 10 business days.
Seven to 10 business days.
Can we take this out.
In December, we surpassed 20 million fully autonomous trips, and are now providing more than 400,000 rides every week. Waymo continues to expand its service territory. Its sixth market, Miami, launched two weeks ago, and Waymo will soon expand its service to multiple cities across the US, and in the UK and Japan.
Okay.
Sundar Pichai: She's gonna love this.
[Video Narrator]: She's gonna love this.
[music] being USA with another shot at the podium.
[Company Representative] (Google): Hey, Emma, come check this out.
[Video Narrator]: Hey, Emma, come check this out.
Yes.
The team has made incredible progress on important capabilities, including opening up public service to airports and freeways.
Bush afterwards.
[Company Representative] (Google): Team USA with another shot at the podium. Strong push off the list.
[Video Narrator]: Team USA with another shot at the podium. Strong push off the list.
Yes.
Okay.
[Company Representative] (Google): Incredible! Team USA delivers.
[Video Narrator]: Incredible! Team USA delivers.
Okay.
In closing, 2025 was a fantastic year for the company. A big thanks to our employees and partners worldwide. We are really well positioned going into 2026. Now, over to Philipp.
Sundar Pichai: Thanks, Sundar, and hello everyone. I'll cover performance for Google Services for the quarter, then structure the rest of my remarks around the great progress we're delivering across search, YouTube, and partnerships. Google Services revenues were $96 billion for the quarter, up 14% year-over-year, primarily driven by accelerated growth and search, adding some further color to our results. The 17% increase in search and other was led by broad strength across all major verticals, with retail particularly strong. On YouTube, the 9% growth in advertising revenues was driven by direct response. Network advertising revenues were down 2% year-over-year this quarter, starting with search and other revenues, which delivered over $63 billion in revenue for the quarter. Sundar mentioned the expansionary moment for search. The same is true for ads. We're investing in AI to drive significant improvements across all areas of marketing.
Sundar Pichai: Thanks, Sundar, and hello everyone. I'll cover performance for Google Services for the quarter, then structure the rest of my remarks around the great progress we're delivering across search, YouTube, and partnerships. Google Services revenues were $96 billion for the quarter, up 14% year-over-year, primarily driven by accelerated growth and search, adding some further color to our results. The 17% increase in search and other was led by broad strength across all major verticals, with retail particularly strong. On YouTube, the 9% growth in advertising revenues was driven by direct response. Network advertising revenues were down 2% year-over-year this quarter, starting with search and other revenues, which delivered over $63 billion in revenue for the quarter. Sundar mentioned the expansionary moment for search. The same is true for ads. We're investing in AI to drive significant improvements across all areas of marketing.
Yeah.
[Company Representative] (Google): Go, V. Go, V. Go, V.
[Video Narrator]: Go, V. Go, V. Go, V.
Right.
Okay.
[Company Representative] (Google): Just amazing.
[Video Narrator]: Just amazing.
[Company Representative] (Google): I have never seen anything like that.
[Video Narrator]: I have never seen anything like that.
Yeah.
[Company Representative] (Google): Into the last turn. Team USA with lightning in the runners. History in the making. 41 years of age, oldest winner of a World Cup race, Lindsey Vonn!
[Video Narrator]: Into the last turn. Team USA with lightning in the runners. History in the making. 41 years of age, oldest winner of a World Cup race, Lindsey Vonn!
Yes.
History everybody.
Thanks Andor and hello everyone. I'll cover performance for Google services for the quarter, then structure, the rest of my remarks around the great progress where delivering a cross search YouTube and Partnerships.
Yes.
All right.
Well cap rates.
Okay.
Google services. Revenues were 96 billion for the quarter up 14% year-on-year, primarily driven by accelerated growth and search.
Sure.
I wanted to know what kind of.
[Company Representative] (Google): ...celebrating for their win. I am not one of them hoping it work, and I'd rather go with them.
[Video Narrator]: ...celebrating for their win. I am not one of them hoping it work, and I'd rather go with them.
Great.
That's enough.
Yeah.
Adding some further color to our results, the 17% increase in Search and Other was led by broad strength across all major verticals, with retail particularly strong.
Great.
[Company Representative] (Google): By 3,000th of a second, and that's enough for a medal.
[Video Narrator]: By 3,000th of a second, and that's enough for a medal.
P M.
[Company Representative] (Google): Unbelievable!
[Video Narrator]: Unbelievable!
Yes.
On YouTube, the 9% growth in advertising revenues was driven by direct response.
[Company Representative] (Google): Her dream has come true.
[Video Narrator]: Her dream has come true.
Yes.
Yes.
Network advertising revenues were down, 2% year-on-year, this quarter.
[music].
Starting with search and other revenues, which delivered over 63 billion in revenue for the quarter.
Sundar Pichai: We're expanding the entire playing field that advertisers can compete on. AI gives businesses the ability to reach more customers in more places than ever before. Gemini uniquely positions us to bring the transformational benefits of AI to ads in three critical areas for our customers: ads quality, advertiser tools, and new AI user experiences. First, ads quality. We've been deploying Gemini models to improve query understanding at a rate of almost a launch per month for the last two years. These improvements drive better query matching, ranking, and quality, making search ads even more effective. With Gemini across our ads quality stack, we evaluate relevance with greater accuracy than with previous generations of models. This has significantly improved our ability to systematically deliver more helpful, high-quality ads, contributing to a meaningful reduction in irrelevant ads served.
Sundar Pichai: We're expanding the entire playing field that advertisers can compete on. AI gives businesses the ability to reach more customers in more places than ever before. Gemini uniquely positions us to bring the transformational benefits of AI to ads in three critical areas for our customers: ads quality, advertiser tools, and new AI user experiences. First, ads quality. We've been deploying Gemini models to improve query understanding at a rate of almost a launch per month for the last two years. These improvements drive better query matching, ranking, and quality, making search ads even more effective. With Gemini across our ads quality stack, we evaluate relevance with greater accuracy than with previous generations of models. This has significantly improved our ability to systematically deliver more helpful, high-quality ads, contributing to a meaningful reduction in irrelevant ads served.
Okay.
Okay.
Okay.
Sundar mentioned the expansionary moment for Search. The same is true for ads. We're investing in AI to drive significant improvements across all areas of marketing—we're expanding the entire playing field that advertisers can compete on. AI gives businesses the ability to reach more customers in more places than ever before.
[music].
Gemini uniquely positions us to bring the transformational benefits of AI to ads and three critical areas: for our customers, ad quality, advertiser tools, and new AI user experiences. First, ad quality. We've been deploying Gemini models to improve query understanding at a rate of almost a launch per month for the last two years. These improvements drive better query matching, ranking, and quality, making Search ads even more effective.
To ask a question during the session you will need to press star one on your telephone.
Now I'd like to hand, the conference over to your Speaker today, Jim Friedland head of Investor Relations. Please go ahead.
Operator: To ask a question during the session, you will need to press star one on your telephone. I would now like to hand the conference over to your speaker today, James Friedland, Head of Investor Relations. Please go ahead.
Operator: To ask a question during the session, you will need to press star one on your telephone. I would now like to hand the conference over to your speaker today, James Friedland, Head of Investor Relations. Please go ahead.
Thank you good afternoon, everyone and welcome to alphabet fourth quarter 2025 earnings conference call with US today are center pace Philipp Schindler and then Ashkenazi now I'll quickly cover the safe Harbor some of the statements that we make today regarding our business operations and financial performance may be considered forward.
Sundar Pichai: Gemini's understanding of intent has increased our ability to deliver ads on longer, more complex searches that were previously challenging to monetize. Gemini models also have a significant impact on query understanding in non-English languages, expanding opportunities for businesses to scale globally. Second, we're building more agentic actions into our advertiser tools. Businesses can now leverage Gemini in conversational experiences within Ads and Analytics Advisor to identify and run recommended actions such as generating new campaigns. Advertisers use Gemini as a real-time partner to assemble creatives. In Q4 alone, they used Gemini to create nearly 70 million creative assets via text customization in AI Max and PMax. For instance, Aritzia, Canada's premier fashion house, used AI Max to find new high-value customers that traditional strategies miss, delivering an 80% incremental uplift in conversion value for Q4.
Sundar Pichai: Gemini's understanding of intent has increased our ability to deliver ads on longer, more complex searches that were previously challenging to monetize. Gemini models also have a significant impact on query understanding in non-English languages, expanding opportunities for businesses to scale globally. Second, we're building more agentic actions into our advertiser tools. Businesses can now leverage Gemini in conversational experiences within Ads and Analytics Advisor to identify and run recommended actions such as generating new campaigns. Advertisers use Gemini as a real-time partner to assemble creatives. In Q4 alone, they used Gemini to create nearly 70 million creative assets via text customization in AI Max and PMax. For instance, Aritzia, Canada's premier fashion house, used AI Max to find new high-value customers that traditional strategies miss, delivering an 80% incremental uplift in conversion value for Q4.
With Gemini across our ads quality stack, we evaluate relevance with greater accuracy than with previous generations of models. This has significantly improved our ability to systematically deliver more helpful, high-quality ads, contributing to a meaningful reduction in irrelevant ads served.
James Friedland: Thank you. Good afternoon, everyone, and welcome to Alphabet's fourth quarter 2025 earnings conference call. With us today are Sundar Pichai, Philipp Schindler, and Anat Ashkenazi. Now I'll quickly cover the safe harbor. Some of the statements that we make today regarding our business, operations, and financial performance may be considered forward-looking. Such statements are based on current expectations and assumptions that are subject to a number of risks and uncertainties. Actual results could differ materially. Please refer to our Forms 10-K and 10-Q, including the risk factors. We undertake no obligation to update any forward-looking statement. During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of non-GAAP to GAAP measures is included in today's earnings press release, which is distributed and available to the public through our investor relations website, located at abc.xyz/investor.
Jim Friedland: Thank you. Good afternoon, everyone, and welcome to Alphabet's fourth quarter 2025 earnings conference call. With us today are Sundar Pichai, Philipp Schindler, and Anat Ashkenazi. Now I'll quickly cover the safe harbor. Some of the statements that we make today regarding our business, operations, and financial performance may be considered forward-looking. Such statements are based on current expectations and assumptions that are subject to a number of risks and uncertainties. Actual results could differ materially. Please refer to our Forms 10-K and 10-Q, including the risk factors. We undertake no obligation to update any forward-looking statement. During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of non-GAAP to GAAP measures is included in today's earnings press release, which is distributed and available to the public through our investor relations website, located at abc.xyz/investor.
Gemini's understanding of intent has increased our ability to deliver ads on longer more complex searches that were previously challenging to monetize.
Gemini models also have a significant impact on core understanding in non-English languages, expanding opportunities for businesses to scale globally.
Looking.
Such statements are based on current expectations and assumptions that are subject to a number of risks and uncertainties.
Actual results could differ materially please.
Please refer to our forms 10-K, and 10-Q, including the risk factors, we undertake no obligation to update any forward looking statement.
A second, we're building more, agentic actions into our Advertiser tools. Businesses can now leverage Gemini in conversational experiences within ads and analytics, advisor to identify and run recommended actions such as generating new campaigns.
During this call we will present, both GAAP and non-GAAP financial measures a reconciliation of non-GAAP to GAAP measures is included in today's earnings press release, which is distributed and available to the public through our Investor Relations website located at ABC Dot Xyz forward Slash investor.
Advertisers use Gemini as a real-time partner to assemble creatives. In Q4 alone, they used Gemini to create nearly 70 million creative assets via text customization and AI, Max, and PMax.
Sundar Pichai: L'Oréal, one of the first alpha testers, used AI Max in 2025 across 800 unique campaigns in 23 countries and 30 brands. AI Max enabled the L'Oréal group to maximize its presence across the full consumer journey, fuel its consumer growth, and increase revenue for DTC brands like NYX by 23%. The third area is how we monetize new AI user experiences in search. We have significantly increased our focus on AI mode and are in the early stages of experimenting with AI mode monetization, like testing ads below the AI response with more underway. For example, we announced direct offers in new Google Ads pilot, which will allow advertisers to show exclusive offers for shoppers who are ready to buy directly in AI mode. This new type of sponsored content uses AI to match the right offer provided by the retailer to the right user.
Sundar Pichai: L'Oréal, one of the first alpha testers, used AI Max in 2025 across 800 unique campaigns in 23 countries and 30 brands. AI Max enabled the L'Oréal group to maximize its presence across the full consumer journey, fuel its consumer growth, and increase revenue for DTC brands like NYX by 23%. The third area is how we monetize new AI user experiences in search. We have significantly increased our focus on AI mode and are in the early stages of experimenting with AI mode monetization, like testing ads below the AI response with more underway. For example, we announced direct offers in new Google Ads pilot, which will allow advertisers to show exclusive offers for shoppers who are ready to buy directly in AI mode. This new type of sponsored content uses AI to match the right offer provided by the retailer to the right user.
Our comments will be on year over year comparisons unless we state otherwise and now I'll turn the call over to Sundar.
For instance, Aritzia cannot ask. Premier fashion house used PMax to find new high-value customers that traditional strategies miss, delivering an 80% incremental uplift in conversion value for Q4.
James Friedland: Our comments will be on year-over-year comparisons unless we state otherwise. Now I'll turn the call over to Sundar.
Jim Friedland: Our comments will be on year-over-year comparisons unless we state otherwise. Now I'll turn the call over to Sundar.
Thanks, Jim Hi, everyone. Thanks for joining us.
L'Oréal was one of the first alpha testers, using IMAX in 2025 across 800 unique campaigns and 23 countries and 30 brands.
It was a tremendous quarter for alphabet. The launch of Gemini three was a major milestone and we have great momentum.
Sundar Pichai: Thanks, Jim. Hi, everyone. Thanks for joining us. It was a tremendous quarter for Alphabet. The launch of Gemini 3 was a major milestone, and we have great momentum. Alphabet annual revenues exceeded $400 billion for the first time. This quarter, Search continued to accelerate, with revenues growing 17%. YouTube's annual revenues surpassed $60 billion across ads and subscriptions.
Sundar Pichai: Thanks, Jim. Hi, everyone. Thanks for joining us. It was a tremendous quarter for Alphabet. The launch of Gemini 3 was a major milestone, and we have great momentum. Alphabet annual revenues exceeded $400 billion for the first time. This quarter, Search continued to accelerate, with revenues growing 17%. YouTube's annual revenues surpassed $60 billion across ads and subscriptions.
But anvil revenues exceeded $400 billion for the first time.
IMAX enabled the L'Oréal Group to maximize its presence across the full consumer journey, fuel its consumer growth, and increase revenue for DTC brands like MIX by 23%.
User experiences in search.
This quarter search continued to accelerate with revenues growing 17%.
Youtube's annual revenues surpassed $60 billion across Adsense subscriptions.
<unk> significantly accelerated with revenues growing 48% now on an Android run rate of over $70 billion.
Sundar Pichai: ... Cloud significantly accelerated, with revenues growing 48%, now on an annual run rate of over $70 billion. Backlog grew by 55% quarter-over-quarter to $240 billion, representing a wide breadth of customers, driven by demand for AI products. We have over 325 million paid subscriptions across consumer services, with strong adoption for Google One and YouTube Premium. In addition, we have sold more than 8 million paid seats of Gemini Enterprise, which we launched just 4 months ago. Our Gemini app now has over 750 million monthly active users. We are also seeing significantly higher engagement per user, especially since the launch of Gemini 3 in December. Overall, we are seeing our AI investments and infrastructure drive revenue and growth across the board.
Sundar Pichai: ... Cloud significantly accelerated, with revenues growing 48%, now on an annual run rate of over $70 billion. Backlog grew by 55% quarter-over-quarter to $240 billion, representing a wide breadth of customers, driven by demand for AI products. We have over 325 million paid subscriptions across consumer services, with strong adoption for Google One and YouTube Premium. In addition, we have sold more than 8 million paid seats of Gemini Enterprise, which we launched just 4 months ago. Our Gemini app now has over 750 million monthly active users. We are also seeing significantly higher engagement per user, especially since the launch of Gemini 3 in December. Overall, we are seeing our AI investments and infrastructure drive revenue and growth across the board.
Backlog grew by 55% quarter over quarter to 240 billion.
We're sending a wide breadth of customers driven by demand for AI products.
Sundar Pichai: As Sundar mentioned, we are building the era of agentic commerce and working with our partners to introduce the Universal Commerce Protocol in our consumer products and across the web. We've received tremendous feedback from the industry. Soon, people can use a new checkout experience to buy directly in AI mode and Gemini from select merchants. Turning now to YouTube, which remains the number one streamer in the U.S. for nearly three years, according to Nielsen. YouTube creators are providing an unmatched breadth of content. Our investment in AI innovation across creativity, viewing experience, and monetization continues to pay off. We're seeing strong traction in our subscription business. We're innovating to meet consumers where they are. We added a new sports tier for YouTube TV at a lower price point. YouTube Premium Lite is proving to be a popular choice.
Sundar Pichai: As Sundar mentioned, we are building the era of agentic commerce and working with our partners to introduce the Universal Commerce Protocol in our consumer products and across the web. We've received tremendous feedback from the industry. Soon, people can use a new checkout experience to buy directly in AI mode and Gemini from select merchants. Turning now to YouTube, which remains the number one streamer in the U.S. for nearly three years, according to Nielsen. YouTube creators are providing an unmatched breadth of content. Our investment in AI innovation across creativity, viewing experience, and monetization continues to pay off. We're seeing strong traction in our subscription business. We're innovating to meet consumers where they are. We added a new sports tier for YouTube TV at a lower price point. YouTube Premium Lite is proving to be a popular choice.
We have significantly increased our focus on AI mode and are in the early stages of experimenting. With AI mode, monetization like testing ads below the air response with more underway. For example, we non-direct offers a new Google ads pilot, which will allow advertisers to show exclusive offers for Shoppers who are ready to buy directly in AI mode. This new type of sponsored content uses AI to match the right offer provided by the retailer to the right user.
We have over 325 million paid subscriptions across consumer services with strong adoption for Google One and Youtube premium.
As Sundar mentioned, we are building the era of Agenda, Commerce, and working with our partners to introduce the universal Commerce protocol in our consumer products and the web.
In addition, we have sold more than 8 million paid seats of Gemini Enterprise, which we launched just four months ago.
We've received tremendous feedback from the industry soon. People can use a new checkout experience to buy directly in AI mode and Gemini from select merchants.
And our Gemini App now has over 750 million monthly active users. We are also seeing significantly higher engagement per user, especially since the launch of Gemini three in December.
turning now to YouTube which Remains the number 1 streamer in the US for nearly 3 years according to Nielsen
Overall, we are seeing our AI investments and infrastructure drive revenue and growth across the book to meet customer demand and capitalize on the growing opportunities ahead of us our 'twenty 'twenty six capex investments are anticipated to be in the range of 175 to 185 billion.
YouTube creators are providing an unmatched breadth of content or investment in AI Innovation across creativity viewing experience and monetization continues to pay off.
Sundar Pichai: To meet customer demand and capitalize on the growing opportunities ahead of us, our 2026 CapEx investments are anticipated to be in the range of $175 to 185 billion. Today, I'll provide an update on our AI progress and then share highlights from Search, Cloud, YouTube, and Waymo. First, AI progress across the full stack. Our unrivaled infrastructure serves as the bedrock of our AI stack. We have the industry's widest variety of compute options. That includes GPUs from our partner, NVIDIA, who announced at CES that we'll be among the first to offer the latest Vera Rubin GPU platform, plus our own TPUs that we have been developing for a decade. In December, we announced our intent to acquire Intersect, which provides data center and energy infrastructure solutions. As we scale, we are getting dramatically more efficient.
Sundar Pichai: To meet customer demand and capitalize on the growing opportunities ahead of us, our 2026 CapEx investments are anticipated to be in the range of $175 to 185 billion. Today, I'll provide an update on our AI progress and then share highlights from Search, Cloud, YouTube, and Waymo. First, AI progress across the full stack. Our unrivaled infrastructure serves as the bedrock of our AI stack. We have the industry's widest variety of compute options. That includes GPUs from our partner, NVIDIA, who announced at CES that we'll be among the first to offer the latest Vera Rubin GPU platform, plus our own TPUs that we have been developing for a decade. In December, we announced our intent to acquire Intersect, which provides data center and energy infrastructure solutions. As we scale, we are getting dramatically more efficient.
Sundar Pichai: We continue to deliver strong year-on-year growth across YouTube subscriptions, particularly YouTube Music and Premium. Looking at monetization across YouTube, momentum continues in Shorts and the living room. Shorts now averages over 200 billion daily views. As we've shared before, in a number of countries, Shorts earns more revenue per watch hour than traditional in-stream on YouTube, including the US. The retail vertical continues to grow, fueled by smaller advertisers increasingly adopting Demand Gen. Likewise, direct response continues to benefit from the momentum we're seeing with small and medium-sized advertisers. Viewers trust product and brand recommendations from YouTube creators, and we're focused on making YouTube a premier shopping destination. Innovations like shoppable ad formats are improving advertiser return on investment. During Cyber 5, advertisers piloted Shoppable Mastheads, a new interactive ad format, where viewers browse products and send links to their phones for an easy shopping experience.
Sundar Pichai: We continue to deliver strong year-on-year growth across YouTube subscriptions, particularly YouTube Music and Premium. Looking at monetization across YouTube, momentum continues in Shorts and the living room. Shorts now averages over 200 billion daily views. As we've shared before, in a number of countries, Shorts earns more revenue per watch hour than traditional in-stream on YouTube, including the US. The retail vertical continues to grow, fueled by smaller advertisers increasingly adopting Demand Gen. Likewise, direct response continues to benefit from the momentum we're seeing with small and medium-sized advertisers. Viewers trust product and brand recommendations from YouTube creators, and we're focused on making YouTube a premier shopping destination. Innovations like shoppable ad formats are improving advertiser return on investment. During Cyber 5, advertisers piloted Shoppable Mastheads, a new interactive ad format, where viewers browse products and send links to their phones for an easy shopping experience.
Today I'll provide an update on our AI progress and then share highlights from search cloud Youtube and baby.
We're seeing strong Traction in our subscription business. Our innovating to meet consumers where they are. We added a new sports tier for YouTube TV at a lower price point YouTube. Premium Lite is proving to be a popular choice and we continue to deliver strong you and your growth across YouTube subscriptions, particularly YouTube music and premium.
First AI progress across the full stack.
Looking at monetization across YouTube, momentum continues in Shorts and in the living room.
Our unrivaled infrastructure serves as the bedrock of our AI stack, we have the industry's widest variety of computer options that includes Gpus from our partner in media, who announced at CES that will be among the first to offer the latest Vera Rubin GPU platform plus.
Shorts. Now, averages over 200 billion daily views. And as we've shared before, in a number of countries shorts earns more Revenue per watch, our than traditional in-stream on YouTube, including the US.
The retail vertical continues to grow fueled by smaller advertisers increasingly adopting demand chain.
Plus our own tpu's that we've been developing for a decade in December we announced our intent to acquire intersect, which provides data center and energy infrastructure solutions.
Likewise, direct response continues to benefit from the momentum we're seeing with small and medium-sized advertisers.
As we scale, we're getting dramatically more efficient we were able to lower Gemini serving unit costs by 78% or 2025 through model optimizations efficiency and utilization improvements.
Viewers trust product and brand recommendations from YouTube creators, and we're focused on making YouTube a premier shopping destination.
Innovations. Like shoppable ad formats are improving. Advertiser return on investment.
Sundar Pichai: We were able to lower Gemini serving unit costs by 78% over 2025 through model optimizations, efficiency, and utilization improvements. Next, world-class AI research, including models and tooling. We offer the most extensive model portfolio in the world and lead across text, vision, and image-to-video LLM arena leaderboards. Gemini Three Pro drives the state-of-the-art in reasoning and multimodal understanding. It has seen the fastest adoption of any model in our history. Since launch, Gemini Three Pro has consistently processed 3 times as many daily tokens on average as 2.5 Pro. Our latest model powers Google Antigravity, our new development platform, where agents can autonomously plan and execute complex software tasks. It already has more than 1.5 million weekly active users after launching just over 2 months ago.
Sundar Pichai: We were able to lower Gemini serving unit costs by 78% over 2025 through model optimizations, efficiency, and utilization improvements. Next, world-class AI research, including models and tooling. We offer the most extensive model portfolio in the world and lead across text, vision, and image-to-video LLM arena leaderboards. Gemini Three Pro drives the state-of-the-art in reasoning and multimodal understanding. It has seen the fastest adoption of any model in our history. Since launch, Gemini Three Pro has consistently processed 3 times as many daily tokens on average as 2.5 Pro. Our latest model powers Google Antigravity, our new development platform, where agents can autonomously plan and execute complex software tasks. It already has more than 1.5 million weekly active users after launching just over 2 months ago.
Next World Class AI research, including models and tooling.
Sundar Pichai: On brands, our Creator Partnership Hub makes it easier for brands to find creators and develop campaigns. This holiday season, brands like JCPenney, Old Navy, and Target worked with creators for their holiday campaigns. Mattel partnered with eight top YouTube creators to reach families during the peak holiday shopping season in a campaign that helped drive a 25% increase in search volume for Uno. As always, I wrap with the progress we're seeing across partnerships, where customers tap into the strength and breadth of Google's products to accelerate their transformation. I would start by joining Sundar in saying how pleased I am that we are collaborating with Apple as their preferred cloud provider and to develop the next generation of Apple Foundation models based on Gemini technology.
Sundar Pichai: On brands, our Creator Partnership Hub makes it easier for brands to find creators and develop campaigns. This holiday season, brands like JCPenney, Old Navy, and Target worked with creators for their holiday campaigns. Mattel partnered with eight top YouTube creators to reach families during the peak holiday shopping season in a campaign that helped drive a 25% increase in search volume for Uno. As always, I wrap with the progress we're seeing across partnerships, where customers tap into the strength and breadth of Google's products to accelerate their transformation. I would start by joining Sundar in saying how pleased I am that we are collaborating with Apple as their preferred cloud provider and to develop the next generation of Apple Foundation models based on Gemini technology.
During cyber 5, advertisers piloted shoppable, Mast heads in new interactive ad format, their viewers browse products and send links to their phones for an easy shopping experience.
We offer the most extensive model portfolio in the world and lead across text vision and image to video Ela Marina leader boats.
On Brands, our creator partnership Hub makes it easier for brands to find creators and develop campaigns this holiday season. Brands like JCPenney, Old Navy, and Target work with creators for their holiday campaigns.
Gemini three pro drives the state of the art and reasoning multimodal understanding.
It has seen the fastest adoption of any model in our history.
Mattel partnered with a top YouTube creators to reach families during the peak holiday shopping season in a campaign that helped drive a 25% increase in search volume for Uno.
Since launch Geminate III pro is consistently process three times as many daily tokens on average is 2.5 pro.
As always, I wrap with the progress, we're seeing across Partnerships where customers tap into the strength and breadth of Google's products to accelerate their transformation.
Our latest model Power's, Google anti gravity or new development platform. Their agents can economist sleep plan and execute complex software task.
Sundar Pichai: We partnered with Reliance Jio to provide over 500 million consumers with an 18-month free trial of our Gemini suite of products and 2 TB of cloud storage. Reliance Enterprise customers will also get access to Google Cloud's Gemini Enterprise and TPUs, bringing the best of Google AI to every employee and workflow. The Home Depot is applying Google AI across the board, from cloud tools to AI-powered ads and YouTube Creator Partnerships that connect with the next generation of doers. Their investments in PMax and YouTube Creator Partnerships have resulted in a double-digit increase in ad clicks and visits. In closing, I'd like to thank Googlers everywhere for their contributions to our success and, as always, to our customers and partners for their continued trust. Anat, over to you.
Sundar Pichai: We partnered with Reliance Jio to provide over 500 million consumers with an 18-month free trial of our Gemini suite of products and 2 TB of cloud storage. Reliance Enterprise customers will also get access to Google Cloud's Gemini Enterprise and TPUs, bringing the best of Google AI to every employee and workflow. The Home Depot is applying Google AI across the board, from cloud tools to AI-powered ads and YouTube Creator Partnerships that connect with the next generation of doers. Their investments in PMax and YouTube Creator Partnerships have resulted in a double-digit increase in ad clicks and visits. In closing, I'd like to thank Googlers everywhere for their contributions to our success and, as always, to our customers and partners for their continued trust. Anat, over to you.
It already has more than 1.5 million weekly active users after launching just over two months ago.
Our first party models like Gemini now process over 10 billion tokens per minute via direct API used by our customers up from 7 billion last quarter.
I would start by joining Sundar and saying how pleased I am that we are collaborating with Apple as their preferred cloud provider and to develop the next generation of Apple Foundation Models. Based on Gemini technology, we partner with Reliance Jio to provide over 500 million consumers with an 18-month free trial of our Gemini Suite of products, and 2 terabytes of cloud storage.
Sundar Pichai: Our first-party models, like Gemini, now process over 10 billion tokens per minute via direct API used by our customers, up from 7 billion last quarter. Third, bringing AI to our products and platforms. We are shipping innovation at scale to bring helpful AI features to people everywhere. In January alone, we have launched personal intelligence in AI mode in Search and the Gemini app, introduced new features to Gmail, and updated View, reimagined Chrome as an AI-first agentic browser through features like Chrome Autobrowse, announced Project Genie, which lets users create and explore interactive worlds generated in real time using Genie Three, our general-purpose world model. We laid the groundwork for shopping in the AI era by introducing a new open standard for agentic commerce, the Universal Commerce Protocol, built alongside many retail industry leaders.
Sundar Pichai: Our first-party models, like Gemini, now process over 10 billion tokens per minute via direct API used by our customers, up from 7 billion last quarter. Third, bringing AI to our products and platforms. We are shipping innovation at scale to bring helpful AI features to people everywhere. In January alone, we have launched personal intelligence in AI mode in Search and the Gemini app, introduced new features to Gmail, and updated View, reimagined Chrome as an AI-first agentic browser through features like Chrome Autobrowse, announced Project Genie, which lets users create and explore interactive worlds generated in real time using Genie Three, our general-purpose world model. We laid the groundwork for shopping in the AI era by introducing a new open standard for agentic commerce, the Universal Commerce Protocol, built alongside many retail industry leaders.
Doug, bringing AI to our products and platforms. We are shipping innovation at scale to bring helpfully I features to people everywhere.
Reliance and Enterprise customers will also get access to Google Cloud's Gemini, Enterprise and tpus. Bringing the best of Google AI to every employee and workflow.
In January alone, we have launched personal intelligence and AI mode in search in the Gemini at.
<unk> introduced new features to Gmail and updated view.
The Home Depot is applying Google AI across the board, from cloud tools to AI-powered ads and YouTube Creator partnerships that connect with the next generation of DIYers. Their investments in PMax and YouTube Creator partnerships have resulted in a double-digit increase in ad clicks and visits.
Imagine chromous, an AI first agent to browser through features like Chrome auto browse.
Announced project Genie, which lets users create and explore in tractor was generated in real time using G. III are general purpose well model.
In closing, I'd like to thank Google's everywhere for their contributions to our success. And as always to our customers and partners for their continued, trust are not over to you.
Anat Ashkenazi: Thank you, Philipp. My comments will focus on year-over-year comparisons for the fourth quarter, unless they state otherwise. I will start with results at the Alphabet level and will then cover our segment results. I'll end with some commentary on our outlook for the first quarter and full year 2026. 2025 was a strong year of innovation and execution for Alphabet. These efforts, combined with our investments in AI, drove meaningful results across the business. For the full year 2025, Alphabet consolidated revenues were $403 billion, up 15% on a reported and constant currency basis. Moving to Q4 performance, we deliver strong growth in the fourth quarter. Consolidated revenues reached $113.8 billion, up 18% or 17% in constant currency, and was driven by an acceleration in search and cloud revenues.
Anat Ashkenazi: Thank you, Philipp. My comments will focus on year-over-year comparisons for the fourth quarter, unless they state otherwise. I will start with results at the Alphabet level and will then cover our segment results. I'll end with some commentary on our outlook for the first quarter and full year 2026. 2025 was a strong year of innovation and execution for Alphabet. These efforts, combined with our investments in AI, drove meaningful results across the business. For the full year 2025, Alphabet consolidated revenues were $403 billion, up 15% on a reported and constant currency basis. Moving to Q4 performance, we deliver strong growth in the fourth quarter. Consolidated revenues reached $113.8 billion, up 18% or 17% in constant currency, and was driven by an acceleration in search and cloud revenues.
Thank you, Philipp. My comments will focus on year-over-year comparisons for the fourth quarter unless I state otherwise.
And we laid the groundwork for shopping in the AI era by introducing a new open standard for agent E Commerce, the Universal Commerce protocol built alongside many retail industry leaders.
I will start with results at the alphabet level and will then cover our segment results.
I'll end with some commentary in our outlook for the first quarter and full year 2026.
Finally from Android to pixel, we're getting our best AI capabilities into People's hands at Sea is a range of partners, including Samsung showcased how they are bringing gemini to more devices from XR to the living room and beyond.
2025 was a strong year of innovation and execution for Alphabet.
Sundar Pichai: Finally, from Android to Pixel, we are getting our best AI capabilities into people's hands. At CES, a range of partners, including Samsung, showcased how they are bringing Gemini to more devices, from XR to the living room, and beyond. To confirm the rumors, we'll be introducing our Pixel 10a to our best-ever rated Pixel 10 series very soon. Turning now to key highlights from the quarter, starting with Search. Search saw more usage in Q4 than ever before, as AI continues to drive an expansionary moment. We have executed with incredible speed. We shipped over 250 product launches within AI Mode and AI Overviews just last quarter. We have integrated Gemini 3 directly into AI Mode in Search. Now, Search can better understand your query, dive deeper on the web, and generate interactive UI experiences.
Sundar Pichai: Finally, from Android to Pixel, we are getting our best AI capabilities into people's hands. At CES, a range of partners, including Samsung, showcased how they are bringing Gemini to more devices, from XR to the living room, and beyond. To confirm the rumors, we'll be introducing our Pixel 10a to our best-ever rated Pixel 10 series very soon. Turning now to key highlights from the quarter, starting with Search. Search saw more usage in Q4 than ever before, as AI continues to drive an expansionary moment. We have executed with incredible speed. We shipped over 250 product launches within AI Mode and AI Overviews just last quarter. We have integrated Gemini 3 directly into AI Mode in Search. Now, Search can better understand your query, dive deeper on the web, and generate interactive UI experiences.
These efforts combined with our investments in AI drove meaningful results across the business.
And to confirm the rumors will be introducing our pixel tenet to our best ever rated pixel 10 series very soon.
For the full year 2025 alphabet Consolidated revenues were 403 billion up. 15% on a reported and constant currency basis.
Turning now to key highlights from the quarter starting with search.
Moving to Q4 performance. We deliver strong growth in the fourth quarter.
Search or more usage in Q4 than ever before.
<unk> continues to drive an expansionary moment.
We have executed with incredible speed, we shipped over 250 product launches within AI mode, and AI all of US just last quarter.
Anat Ashkenazi: Turning to costs and expenses, we reported a $2.1 billion stock-based compensation charge due to an increase in Waymo's valuation related to the investment round that was announced on Monday. The vast majority of the charge was reflected in R&D expenses. Total cost of revenue was $45.8 billion, up 13%. Tech was $16.6 billion, up 12%. Other cost of revenues was $29.2 billion, up 13%, with the increase primarily driven by depreciation associated with the deployment of our technical infrastructure, content acquisition costs largely for YouTube, and other technical infrastructure operations costs. Total operating expenses were up 29% to $32.1 billion. R&D expense increased by 42%, driven by compensation and depreciation. The increase in compensation was due to the Waymo charge and an investment in AI talent. Sales and marketing expenses were up 12%, primarily driven by marketing investments to support the Gemini app and search.
Anat Ashkenazi: Turning to costs and expenses, we reported a $2.1 billion stock-based compensation charge due to an increase in Waymo's valuation related to the investment round that was announced on Monday. The vast majority of the charge was reflected in R&D expenses. Total cost of revenue was $45.8 billion, up 13%. Tech was $16.6 billion, up 12%. Other cost of revenues was $29.2 billion, up 13%, with the increase primarily driven by depreciation associated with the deployment of our technical infrastructure, content acquisition costs largely for YouTube, and other technical infrastructure operations costs. Total operating expenses were up 29% to $32.1 billion. R&D expense increased by 42%, driven by compensation and depreciation. The increase in compensation was due to the Waymo charge and an investment in AI talent. Sales and marketing expenses were up 12%, primarily driven by marketing investments to support the Gemini app and search.
Consolidated revenues reached $113.8 billion, up 18%, or 17% in constant currency, and was driven by an acceleration in Search and Cloud revenues.
Integrated Gemini three directly into a mode in search now search can better understand your quarry dive deeper on the web and generate interactive experiences.
Turning to costs and expenses, we reported a $2.1 billion stock-based compensation charge due to an increase, in which most valuation related to the investment round was announced on Monday.
Vast majority of the charge was reflected in R&D expenses.
And last week, we upgraded AI all of us to Gemini tree, giving users a best in class AI response at the top of the search results page.
Total cost of Revenue was 45.8 billion up 13%.
Sundar Pichai: Last week, we upgraded AI Overviews to Gemini 3, giving users a best-in-class AI response at the top of the search results page. We have also made the search experience more cohesive, ensuring the transition from an AI Overview to a conversation in AI mode is completely seamless. These new experiences are proving to be more helpful and are driving greater usage. A few highlights: First, once people start using these new experiences, they use them more. In the US, we saw daily AI mode queries per user double since launch, and AI Overviews continue to perform very well. Second, people are engaging in longer, more complex sessions. Queries in AI mode are 3 times longer than traditional searches. We are also seeing sessions become more conversational, with a significant portion of queries in AI mode now leading to a follow-up question.
Sundar Pichai: Last week, we upgraded AI Overviews to Gemini 3, giving users a best-in-class AI response at the top of the search results page. We have also made the search experience more cohesive, ensuring the transition from an AI Overview to a conversation in AI mode is completely seamless. These new experiences are proving to be more helpful and are driving greater usage. A few highlights: First, once people start using these new experiences, they use them more. In the US, we saw daily AI mode queries per user double since launch, and AI Overviews continue to perform very well. Second, people are engaging in longer, more complex sessions. Queries in AI mode are 3 times longer than traditional searches. We are also seeing sessions become more conversational, with a significant portion of queries in AI mode now leading to a follow-up question.
Tech was 16.6 billion up 12%.
We have also made the search experience more cohesive ensuring the transition from an AI all of you to a conversation and AI mode.
Completely seamless.
These new experiences are proving to be more helpful and are driving greater usage.
Other cost of revenues was 29.2 billion up 13% with the increase primarily driven by depreciation associated with the deployment of our technical infrastructure, content acquisition cost largely for YouTube and other technical infrastructure operations cost.
Few highlights first once people start using these new experiences they use them more in the U S. We saw daily AI more queries per user doubled since launch and AI all of US continue to perform very well.
Total operating expenses were up 29% to 32.1 billion.
Second people are engaging in longer more complex sessions queries in a mode of three times longer than traditional searches.
R&D expense increased by 42%, driven by compensation and depreciation. The increase in compensation was due to the way Mo charged, and investment in AI talent.
We are also seeing sessions become more conversational with a significant portion of curries and AI mode now leading to a follow up question.
Anat Ashkenazi: G&A expenses increased 21%, primarily due to a shift in timing of our charitable contributions. Operating income increased 16% to $35.9 billion, and operating margin was 31.6%. Both operating income and operating margin were negatively impacted by the $2.1 billion Waymo charge in the quarter. Other income and expenses were $3.2 billion, primarily due to unrealized gains in our non-marketable equity securities portfolio. Net income increased 30% to $34.5 billion, and earnings per share increased 31% to $2.82. We generated record operating cash flow of $52.4 billion in the fourth quarter and $164.7 billion for the full year. This translated into $24.6 billion of free cash flow in the fourth quarter and $73.3 billion for the full year. We ended the quarter with $126.8 billion in cash and marketable securities and $46.5 billion in long-term debt.
Anat Ashkenazi: G&A expenses increased 21%, primarily due to a shift in timing of our charitable contributions. Operating income increased 16% to $35.9 billion, and operating margin was 31.6%. Both operating income and operating margin were negatively impacted by the $2.1 billion Waymo charge in the quarter. Other income and expenses were $3.2 billion, primarily due to unrealized gains in our non-marketable equity securities portfolio. Net income increased 30% to $34.5 billion, and earnings per share increased 31% to $2.82. We generated record operating cash flow of $52.4 billion in the fourth quarter and $164.7 billion for the full year. This translated into $24.6 billion of free cash flow in the fourth quarter and $73.3 billion for the full year. We ended the quarter with $126.8 billion in cash and marketable securities and $46.5 billion in long-term debt.
sales and marketing expenses were up, 12%, primarily driven by marketing Investments to support the Gemini app and search
People are searching and new ways beyond text nearly one in six AI more queries are now non text using wiser images and circle to search is now available on over 580 million Android devices.
and ngna expenses, increased 21% primarily due to a shift in timing of our charitable contributions.
Sundar Pichai: Third, people are searching in new ways beyond text. Nearly 1 in 6 AI mode queries are now non-text, using voice or images, and Circle to Search is now available on over 580 million Android devices. Next, Google Cloud. Our growth in revenue, operating margin, and backlog highlights the strength of our entire portfolio. One, we are winning more new customers faster. We exited the year with double the new customer velocity compared to Q1. Two, we are also signing larger customer commitments. The number of deals in 2025, over $1 billion, surpassed the previous 3 years combined. And three, we continue to deepen our relationships with existing customers who are outpacing their initial commitments by over 30%.
Sundar Pichai: Third, people are searching in new ways beyond text. Nearly 1 in 6 AI mode queries are now non-text, using voice or images, and Circle to Search is now available on over 580 million Android devices. Next, Google Cloud. Our growth in revenue, operating margin, and backlog highlights the strength of our entire portfolio. One, we are winning more new customers faster. We exited the year with double the new customer velocity compared to Q1. Two, we are also signing larger customer commitments. The number of deals in 2025, over $1 billion, surpassed the previous 3 years combined. And three, we continue to deepen our relationships with existing customers who are outpacing their initial commitments by over 30%.
Operating income increased 16% to 35.9 billion and operating margin was 31.6%.
Next Google cloud our growth in revenue operating margin and backlog highlights the strength of our entire portfolio.
Both operating income and operating margin were negatively impacted by the 2.1 billion dollar way more charge in the quarter.
One we are winning more new customers faster.
Exited the year with double the new customer velocity compared to Q1.
Two we had also signing larger customer commitments the number of deals in 2025 over a $1 billion surpassed the previous three years combined.
Net income increased 30% to 34.5 billion dollars in earnings per share, increased 31% to $2.82
<unk> continued to deepen our relationships with existing customers, who are outpacing their initial commitments by over 30%.
We generated record operating cash flow of 52.4 billion in the fourth quarter and 164.7 billion for the full year.
Nearly 75% of Google cloud customers have used our vertically optimized AI from chips to models to AI platforms, and enterprise AI agents, which offer superior performance quality security and cost efficiency.
This translated into $24.6 billion of free cash flow in the fourth quarter and $73.3 billion for the full year.
Sundar Pichai: Nearly 75% of Google Cloud customers have used our vertically optimized AI, from chips to models to AI platforms and enterprise AI agents, which offer superior performance, quality, security, and cost efficiency. These AI customers use 1.8 times as many products as those who do not, enabling us to diversify our product portfolio, deepen customer relationships, and accelerate revenue growth. Our product line has multiple monetization levers spanning infrastructure, platform, and high-margin AI-powered products and services, with 14 product lines, each exceeding $1 billion in annual revenue. We offer leading infrastructure for AI training and inference to our cloud customers, with the industry's widest variety of compute options, from our own seventh-generation Ironwood TPU to the latest NVIDIA GPUs.
Sundar Pichai: Nearly 75% of Google Cloud customers have used our vertically optimized AI, from chips to models to AI platforms and enterprise AI agents, which offer superior performance, quality, security, and cost efficiency. These AI customers use 1.8 times as many products as those who do not, enabling us to diversify our product portfolio, deepen customer relationships, and accelerate revenue growth. Our product line has multiple monetization levers spanning infrastructure, platform, and high-margin AI-powered products and services, with 14 product lines, each exceeding $1 billion in annual revenue. We offer leading infrastructure for AI training and inference to our cloud customers, with the industry's widest variety of compute options, from our own seventh-generation Ironwood TPU to the latest NVIDIA GPUs.
Anat Ashkenazi: Turning to segment results, Google Services revenues increased 14% to $95.9 billion, reflecting strong growth in search and subscriptions. Google Search and other advertising revenues increased by 17% to $63.1 billion, representing another strong quarter with continued growth across all major verticals, with the largest contribution from retail. YouTube advertising revenues increased 9% to $11.4 billion, driven by direct response advertising. Results were negatively affected from the lapping of the strong spend on US election in the fourth quarter of 2024 that we've mentioned on previous earnings calls. Network advertising revenues of $7.8 billion were down 2%. Subscription platforms and devices revenues increased 17% this quarter to $13.6 billion due to strong growth in YouTube subscriptions, particularly YouTube Music and Premium, and growth in Google One, which benefited from increased demand for AI plans. Google Services operating income increased 22% to $40.1 billion, and operating margin was 41.9%.
Anat Ashkenazi: Turning to segment results, Google Services revenues increased 14% to $95.9 billion, reflecting strong growth in search and subscriptions. Google Search and other advertising revenues increased by 17% to $63.1 billion, representing another strong quarter with continued growth across all major verticals, with the largest contribution from retail. YouTube advertising revenues increased 9% to $11.4 billion, driven by direct response advertising. Results were negatively affected from the lapping of the strong spend on US election in the fourth quarter of 2024 that we've mentioned on previous earnings calls. Network advertising revenues of $7.8 billion were down 2%. Subscription platforms and devices revenues increased 17% this quarter to $13.6 billion due to strong growth in YouTube subscriptions, particularly YouTube Music and Premium, and growth in Google One, which benefited from increased demand for AI plans. Google Services operating income increased 22% to $40.1 billion, and operating margin was 41.9%.
These AI customers use 1.8 times as many products as those who do not.
Enabling us to diversify our product portfolio deepen customer relationships and accelerate revenue growth.
We ended the quarter with 126.8 billion in cash and marketable, securities and 46.5 billion in long-term debt. Turning into segments results, Google services revenues, increase 14% to 95.9 billion, reflecting strong growth in Search and subscriptions.
Our product line has multiple monetization levers spanning infrastructure platform and high margin AI powered products and services with 14 product lines, each exceeding 1 billion in annual revenue.
Google search and other advertising revenues increased by 17% to 63.1 billion representing another strong quarter with continued growth across all major verticals with the largest contribution from retail.
We offer leading infrastructure for AI training and inference to our cloud customers with the industry's widest variety of compute options from our own seven generation Ironwood TPU to the latest Nvidia Gpus are tenure track record in building our own accelerators with expertise in chips systems.
YouTube advertising revenues increased 9% to $11.4 billion, driven by direct response advertising.
Results for negatively affected from the lapping of the strong, spend on us election. The fourth core of 2024 that we've mentioned on previous earnings calls,
Network advertising revenues of $7.8 billion were down 2%.
Sundar Pichai: Our 10-year track record in building our own accelerators with expertise in chips, systems, networking, and software translates to leading power and performance efficiency for large-scale inference and training. Our cloud AI accelerators serve the leading frontier AI labs, capital markets firms like Citadel Securities, enterprises like Mercedes-Benz, and governments for high-performance computing applications. We also offer our leading generative AI models, including Gemini, Imagine, Veo, Chirp, and Lyria, to cloud customers. In December alone, nearly 350 customers each processed more than 100 billion tokens. In Q4, revenue from products built on our generative AI models grew nearly 400% year over year, significantly accelerating from the prior quarter. Today, more than 120,000 enterprises use Gemini, including AI unicorns like Lovable and OpenEvidence, and global enterprises like Airbus and Honeywell.
Sundar Pichai: Our 10-year track record in building our own accelerators with expertise in chips, systems, networking, and software translates to leading power and performance efficiency for large-scale inference and training. Our cloud AI accelerators serve the leading frontier AI labs, capital markets firms like Citadel Securities, enterprises like Mercedes-Benz, and governments for high-performance computing applications. We also offer our leading generative AI models, including Gemini, Imagine, Veo, Chirp, and Lyria, to cloud customers. In December alone, nearly 350 customers each processed more than 100 billion tokens. In Q4, revenue from products built on our generative AI models grew nearly 400% year over year, significantly accelerating from the prior quarter. Today, more than 120,000 enterprises use Gemini, including AI unicorns like Lovable and OpenEvidence, and global enterprises like Airbus and Honeywell.
Networking and software translates to leading power and performance efficiency for large scale inference and training our cloud AI accelerators serve the leading frontier AI labs.
Subscription platforms and devices revenues increased 17% this quarter to $13.6 billion due to strong growth in YouTube subscriptions, particularly YouTube Music and Premium, and growth in Google One, which benefited from increased demand for AI plans.
Capital markets firms like Citadel Securities Enterprises, like Mercedes Benz and governments for high performance computing applications.
Anat Ashkenazi: The Google Cloud segment delivered outstanding results in Q4 as the business continued to benefit from strong demand for our enterprise AI products. Cloud revenue accelerated meaningfully and were up 48% to $17.7 billion. Revenues were driven by strong performance in GCP, which continued to grow at a rate that was much higher than cloud's overall revenue growth rate. As Sundar noted, we're driving performance through strong growth in the win rate of new customers, signing larger customer commitments, and increasing spend with existing customers. GCP's performance was driven by accelerating growth in enterprise AI products, which are generating billions in quarterly revenues. We had strong growth in both enterprise AI infrastructure, driven by deployment of TPUs and GPUs, and enterprise AI solutions, which benefited from demand for our industry-leading models, including Gemini 3.
Anat Ashkenazi: The Google Cloud segment delivered outstanding results in Q4 as the business continued to benefit from strong demand for our enterprise AI products. Cloud revenue accelerated meaningfully and were up 48% to $17.7 billion. Revenues were driven by strong performance in GCP, which continued to grow at a rate that was much higher than cloud's overall revenue growth rate. As Sundar noted, we're driving performance through strong growth in the win rate of new customers, signing larger customer commitments, and increasing spend with existing customers. GCP's performance was driven by accelerating growth in enterprise AI products, which are generating billions in quarterly revenues. We had strong growth in both enterprise AI infrastructure, driven by deployment of TPUs and GPUs, and enterprise AI solutions, which benefited from demand for our industry-leading models, including Gemini 3.
Google Services operating income increased 22% to $40.1 billion, and operating margin was 41.9%.
We also offer a leading generative AI models, including Gemini imagine Bill Chirping leery of to cloud customers in December alone nearly 350 customers each process more than 100 billion tokens in Q4 revenue from products built on our agenda anyway, I models grew nearly 400% year over year.
The Google Cloud segment delivered outstanding results in the fourth quarter, as the business continued to benefit from strong demand for Enterprise AI products.
Cloud revenue accelerated meaningfully and was up 48% to $17.7 billion.
<unk> significantly accelerating from the prior quarter today more than 120000 enterprises use Gemini, including AI unit costs like lovable and open evidence and global enterprises like Airbus and Honeywell <unk>.
Revenues were driven by strong performance in gcp, which continued to grow at a rate that was much higher than Cloud's overall Revenue growth rate. As Sundar noted were driving performance through strong growth in the win rate of new customers, sign in, larger customer commitments, and increase in spend with existing customers.
95% of the top 20 and over 80% of the top hundred SaaS companies use Gemini, including sales force and Shopify.
Sundar Pichai: 95% of the top 20 and over 80% of the top 100 SaaS companies use Gemini, including Salesforce and Shopify. Gemini is becoming the AI engine for the world's most successful software companies. Leading enterprises are also driving strong demand for our enterprise AI agents. We have sold more than 8 million paid seats of Gemini Enterprise, our enterprise AI platform, to more than 2,800 companies, including BNY and Virgin Voyages, to streamline knowledge management and automate processes. Gemini Enterprise managed over 5 billion customer interactions in Q4, growing 65% year-over-year for customers, including Wendy's, Kroger, and Woolworths Group. Our integration of Gemini in Google Workspace is driving wins with global brands like Schwartz Group and public sector organizations like the US Department of Transportation. We are also seeing momentum with independent software vendors.
Sundar Pichai: 95% of the top 20 and over 80% of the top 100 SaaS companies use Gemini, including Salesforce and Shopify. Gemini is becoming the AI engine for the world's most successful software companies. Leading enterprises are also driving strong demand for our enterprise AI agents. We have sold more than 8 million paid seats of Gemini Enterprise, our enterprise AI platform, to more than 2,800 companies, including BNY and Virgin Voyages, to streamline knowledge management and automate processes. Gemini Enterprise managed over 5 billion customer interactions in Q4, growing 65% year-over-year for customers, including Wendy's, Kroger, and Woolworths Group. Our integration of Gemini in Google Workspace is driving wins with global brands like Schwartz Group and public sector organizations like the US Department of Transportation. We are also seeing momentum with independent software vendors.
Gcp's performance was driven by accelerating growth in Enterprise AI products, which are generating billions in quarterly revenues.
Jim and I is becoming the AI engine for the world's most successful software companies.
Leading enterprises are also driving strong demand for our enterprise AI agents, we have sold more than 8 million paid seats of Gemini enterprise, our enterprise AI platform to more than 2800 companies, including B N Y and Virgin voyages to streamline knowledge management and automate processes.
Anat Ashkenazi: Core GCP was also a meaningful contributor to growth due to strong demand for infrastructure and other services, such as cybersecurity and data analytics. We also had double-digit growth in workspace, driven by an increase in average revenue per seats and the number of seats. Cloud operating income was $5.3 billion, more than doubling year-over-year. Operating margin increased from 17.5% in the fourth quarter of last year to 30.1%. Google Cloud's backlog increased 55% sequentially and more than doubled year-over-year, reaching $240 billion at the end of the fourth quarter. The increase in backlog was driven by strong demand for our cloud products, led by our enterprise AI offerings from multiple customers. In other bets, revenues were $370 million, and operating loss was $3.6 billion, reflecting the $2.1 billion Waymo charge I mentioned earlier.
Anat Ashkenazi: Core GCP was also a meaningful contributor to growth due to strong demand for infrastructure and other services, such as cybersecurity and data analytics. We also had double-digit growth in workspace, driven by an increase in average revenue per seats and the number of seats. Cloud operating income was $5.3 billion, more than doubling year-over-year. Operating margin increased from 17.5% in the fourth quarter of last year to 30.1%. Google Cloud's backlog increased 55% sequentially and more than doubled year-over-year, reaching $240 billion at the end of the fourth quarter. The increase in backlog was driven by strong demand for our cloud products, led by our enterprise AI offerings from multiple customers. In other bets, revenues were $370 million, and operating loss was $3.6 billion, reflecting the $2.1 billion Waymo charge I mentioned earlier.
We had strong growth in both Enterprise via infrastructure driven by deployment of tpus and gpus and Enterprise AI Solutions which benefited from demand for our industry-leading models including Gemini 3.
Core gcp was also a meaningful contributor to growth due to strong demand for infrastructure and other services such as cyber security and data analytics.
Gemini enterprise manage over 5 billion customer interactions in Q4, growing 65% year over year for customers, including Wendy's Kroger and Woolworths group.
We also had double digit growth in workspace, driven by an increase in average revenue per seats and the number of seats.
Our integration of Gemini in Google Workspace is driving Vincent global brands like Schwartz group and public sector organizations like the U S Department of transportation.
Cloud operating income was $5.3 billion, more than doubling year-over-year, and operating margin increased from 17.5% in the fourth quarter of last year to 30.1%.
We're also seeing momentum with independent software vendors.
For me isolation spilt by our partners increased nearly 300% year over year and commitments from our top 15 software partners grew more than 60 next year over year.
More than doubled year-over-year, reaching $240 billion at the end of the fourth quarter.
Sundar Pichai: Revenue from AI solutions built by our partners increased nearly 300% year-over-year, and commitments from our top 15 software partners grew more than 16x year-over-year. Before moving on, I'm pleased that we are collaborating with Apple as their preferred cloud provider and to develop the next generation of Apple foundation models based on Gemini technology. Up next, YouTube. I want to highlight four points. First, streaming. In the living room, YouTube continues to be the number 1 streamer in the US for nearly 3 years, according to Nielsen. From the NFL to Coachella, YouTube is where people watch today's biggest popular culture moments unfold. Second, subscriptions. We continue to see strong subscription revenue growth across YouTube, particularly YouTube Music Premium. We'll soon launch new YouTube TV plans, bringing more choice and flexibility to subscribers with over 10 genre-specific packages.
Sundar Pichai: Revenue from AI solutions built by our partners increased nearly 300% year-over-year, and commitments from our top 15 software partners grew more than 16x year-over-year. Before moving on, I'm pleased that we are collaborating with Apple as their preferred cloud provider and to develop the next generation of Apple foundation models based on Gemini technology. Up next, YouTube. I want to highlight four points. First, streaming. In the living room, YouTube continues to be the number 1 streamer in the US for nearly 3 years, according to Nielsen. From the NFL to Coachella, YouTube is where people watch today's biggest popular culture moments unfold. Second, subscriptions. We continue to see strong subscription revenue growth across YouTube, particularly YouTube Music Premium. We'll soon launch new YouTube TV plans, bringing more choice and flexibility to subscribers with over 10 genre-specific packages.
Before moving on I'm pleased that we are collaborating with Apple as their preferred cloud provider and to develop the next generation of Apple Foundation models based on Gemini technology.
Anat Ashkenazi: We allocate resources in other bets to businesses like Waymo, where we see meaningful opportunities to create value. Alphabet funded a significant portion of the $16 billion investment round that Waymo announced on Monday, which will allow the business to accelerate its global expansion. CapEx was $27.9 billion for the fourth quarter and $91.4 billion for the full year, in line with our expectation. The vast majority of our CapEx was invested in technical infrastructure, with approximately 60% of that investment in servers and 40% in data centers and networking equipment. In Q4, we returned capital to shareholders through $5.5 billion of share repurchase and $2.5 billion of dividend payments. Turning to our outlook, I would like to provide some commentaries on factors that will impact our business performance in the first quarter and full year 2026.
Anat Ashkenazi: We allocate resources in other bets to businesses like Waymo, where we see meaningful opportunities to create value. Alphabet funded a significant portion of the $16 billion investment round that Waymo announced on Monday, which will allow the business to accelerate its global expansion. CapEx was $27.9 billion for the fourth quarter and $91.4 billion for the full year, in line with our expectation. The vast majority of our CapEx was invested in technical infrastructure, with approximately 60% of that investment in servers and 40% in data centers and networking equipment. In Q4, we returned capital to shareholders through $5.5 billion of share repurchase and $2.5 billion of dividend payments. Turning to our outlook, I would like to provide some commentaries on factors that will impact our business performance in the first quarter and full year 2026.
In other bets revenues were 370 million and operating loss was 3.6 billion. Reflecting the 2.1 billion dollar whmo charge. I mentioned earlier
Next Youtube I want to highlight four points first streaming in the living room Youtube continues to be the number one streamer and the U S for nearly three years. According to Nielsen from the NFL to Coachella Youtube is where people watch today is biggest popular culture moments unfold.
We allocate resources in Other Bets to businesses where we see meaningful opportunities to create value.
Second subscriptions, but continue to see strong subscription revenue growth across Youtube, particularly Youtube music premium.
Capex was 27.9 billion for the fourth quarter and 91.4 billion for the full year in line with our expectation.
We'll soon launch new Youtube TV plans, bringing more choice and flexibility to subscribers.
With over 10 genre specific packages and the NFL has seen strong NFL Sunday ticket subscriber growth, but to Youtube with the highest paid subscriber number ever in the history of the product.
The vast majority of our CapEx was invested in technical infrastructure, with 60% of that investment in servers and 40% in data centers and networking equipment.
Sundar Pichai: And the NFL has seen strong NFL Sunday Ticket subscriber growth with YouTube, with the highest paid subscriber number ever in the history of the product. Third, podcasts. To illustrate YouTube's popularity, in October 2025, viewers watched over 700 million hours of podcasts on living room devices, up 75% from just a year prior. And fourth, AI is transforming the YouTube experience for both creators and viewers. On average, every day in December, over 1 million channels used our new AI creation tools to supercharge their creativity. During that same month, more than 20 million viewers used our new Ask tool, powered by Gemini, to learn more about the content they watched. And finally, Waymo. This week, Waymo raised its largest investment round to date and is well-positioned to continue its momentum with safety at the core.
Sundar Pichai: And the NFL has seen strong NFL Sunday Ticket subscriber growth with YouTube, with the highest paid subscriber number ever in the history of the product. Third, podcasts. To illustrate YouTube's popularity, in October 2025, viewers watched over 700 million hours of podcasts on living room devices, up 75% from just a year prior. And fourth, AI is transforming the YouTube experience for both creators and viewers. On average, every day in December, over 1 million channels used our new AI creation tools to supercharge their creativity. During that same month, more than 20 million viewers used our new Ask tool, powered by Gemini, to learn more about the content they watched. And finally, Waymo. This week, Waymo raised its largest investment round to date and is well-positioned to continue its momentum with safety at the core.
Third podcast.
In Q4, we returned capital to shareholders through $5.5 billion of share repurchases and $2.5 billion of dividend payments.
To illustrate youtube's popularity in October 2025 viewers watched over 700 million hours of podcasts on living room devices up 75% from just a year prior.
Anat Ashkenazi: First, in terms of revenues, we're pleased with the overall momentum of the business. At current spot rates, we would expect to see an FX tailwind to our consolidated revenues in Q1. However, the volatility in exchange rates could affect the impact of FX on Q1 revenues. In Google Services, we expect growth to be driven by ongoing innovation in the user experience, as well as improved ROI for advertisers, keeping in mind the normal seasonal pattern for advertising revenue. In Google Cloud, we're seeing significant demand for products and services, which we expect to continue to drive strong growth despite the tight supply environment we're operating in. Moving to investments, the investments we have been making in AI are already translating into strong performance across the business, as you've seen in our financial results.
Anat Ashkenazi: First, in terms of revenues, we're pleased with the overall momentum of the business. At current spot rates, we would expect to see an FX tailwind to our consolidated revenues in Q1. However, the volatility in exchange rates could affect the impact of FX on Q1 revenues. In Google Services, we expect growth to be driven by ongoing innovation in the user experience, as well as improved ROI for advertisers, keeping in mind the normal seasonal pattern for advertising revenue. In Google Cloud, we're seeing significant demand for products and services, which we expect to continue to drive strong growth despite the tight supply environment we're operating in. Moving to investments, the investments we have been making in AI are already translating into strong performance across the business, as you've seen in our financial results.
Turning to our outlook, I would like to provide some commentary on factors that will impact our business performance in the first quarter and full year 2026.
And Fort AI is transforming the Youtube experience for both creators and viewers on average every day in December over 1 million channels used our new AI creation tools to supercharge their creativity during that same month more than 20 million viewers used or new asked to power.
By Gemini to learn more about the content they watched.
First, in terms of revenues, we're pleased with the overall momentum of the business at current spot rates, we would expect to see an fx Tailwind to our Consolidated revenues in q1. However, the volatility in exchange rates could affect the impact of FX on q1, revenues in Google services, we expect growth to be driven by ongoing innovation in the user. Experience, is well, as improved our Roi for advertisers, keeping in mind, the normal seasonal pattern for advertising Revenue.
And finally raimo.
This week Raimo raised its largest investment round to date and is well positioned to continue its momentum with safety at the core in December we surpassed 20 million fully autonomous strips and are now providing more than 400000 rides every week.
In Google Cloud. We're seeing significant demand for our products and services which we expect and continue to drive strong growth. Despite the tight Supply environment we're operating in
Sundar Pichai: In December, we surpassed 20 million fully autonomous trips and are now providing more than 400,000 rides every week. Waymo continues to expand its service territory. Its sixth market, Miami, launched two weeks ago, and Waymo will soon expand its service to multiple cities across the US, in the UK, and Japan. The team has made incredible progress on important capabilities, including opening up public service to airports and freeways... In closing, 2025 was a fantastic year for the company. A big thanks to our employees and partners worldwide. We are really well-positioned going into 2026. Now, over to Philipp.
Sundar Pichai: In December, we surpassed 20 million fully autonomous trips and are now providing more than 400,000 rides every week. Waymo continues to expand its service territory. Its sixth market, Miami, launched two weeks ago, and Waymo will soon expand its service to multiple cities across the US, in the UK, and Japan. The team has made incredible progress on important capabilities, including opening up public service to airports and freeways... In closing, 2025 was a fantastic year for the company. A big thanks to our employees and partners worldwide. We are really well-positioned going into 2026. Now, over to Philipp.
<unk> continues to expand its service territory its sixth market Miami launched two weeks ago and way more will soon expanded service to multiple cities across the U S.
Anat Ashkenazi: Our successful execution, coupled with strong performance, reinforces our conviction to make the investments required to further capitalize on the AI opportunity. For the full year 2026, we expect CapEx to be in the range of $175 billion to $185 billion, with investments ramping over the course of the year. We're investing in AI compute capacity to support frontier model development by Google DeepMind, ongoing efforts to improve the user experience and drive higher advertiser ROI in Google Services, significant cloud customer demand, as well as strategic investments in other bets. Keep in mind that the availability of supply, pricing of components, and timing of cash payments can cause some variability in the reported CapEx number.
Anat Ashkenazi: Our successful execution, coupled with strong performance, reinforces our conviction to make the investments required to further capitalize on the AI opportunity. For the full year 2026, we expect CapEx to be in the range of $175 billion to $185 billion, with investments ramping over the course of the year. We're investing in AI compute capacity to support frontier model development by Google DeepMind, ongoing efforts to improve the user experience and drive higher advertiser ROI in Google Services, significant cloud customer demand, as well as strategic investments in other bets. Keep in mind that the availability of supply, pricing of components, and timing of cash payments can cause some variability in the reported CapEx number.
moving to Investments the investment. We have been making in AI are already translating into strong performance across the business as you seen in our financial results.
And in the U K and Japan. The team has made incredible progress on important capabilities, including opening a public service to airports and freeways in closing 2025 was a fantastic year for the company a big thanks to our employees and partners worldwide, we are really well positioned going into 2020.
Our successful execution, coupled with strong performance, reinforces our conviction to make the investments required to further capitalize on the AI opportunity.
For the full year 2026, we expect CapEx to be in the range of $175 billion to $185 billion, with investments ramping over the course of the year.
Now over to Philip.
We're investing in AI compute capacity to support Frontier Model development by Google deepmind. Ongoing efforts to improve the user experience and drive higher Advertiser Roi, and Google services.
Thanks, Andre and Hello, everyone I'll cover performance for Google services for the quarter and structure of the rest of my remarks around the great progress, we're delivering across search Youtube and partnerships Google.
Philipp Schindler: Thanks, Sundar, and hello, everyone. I'll cover performance for Google Services for the quarter, then structure the rest of my remarks around the great progress we're delivering across Search, YouTube, and partnerships. Google Services revenues were $96 billion for the quarter, up 14% year-on-year, primarily driven by accelerated growth in Search. Adding some further color to our results, the 17% increase in Search and other was led by broad strength across all major verticals, with retail particularly strong. On YouTube, the 9% growth in advertising revenues was driven by direct response. Network advertising revenues were down 2% year-on-year this quarter, starting with Search and other revenues, which delivered over $63 billion in revenue for the quarter. Sundar mentioned the expansionary moment for Search. The same is true for ads. We're investing in AI to drive significant improvements across all areas of marketing.
Philipp Schindler: Thanks, Sundar, and hello, everyone. I'll cover performance for Google Services for the quarter, then structure the rest of my remarks around the great progress we're delivering across Search, YouTube, and partnerships. Google Services revenues were $96 billion for the quarter, up 14% year-on-year, primarily driven by accelerated growth in Search. Adding some further color to our results, the 17% increase in Search and other was led by broad strength across all major verticals, with retail particularly strong. On YouTube, the 9% growth in advertising revenues was driven by direct response. Network advertising revenues were down 2% year-on-year this quarter, starting with Search and other revenues, which delivered over $63 billion in revenue for the quarter. Sundar mentioned the expansionary moment for Search. The same is true for ads. We're investing in AI to drive significant improvements across all areas of marketing.
Significant Cloud customer demand as well as strategic investments in other bets.
Google Services revenues were 96 billion for the quarter up 14% year on year, primarily driven by accelerated growth in search.
Anat Ashkenazi: In terms of expenses, as we've discussed on previous calls, the significant increase in our investments in technical infrastructure will continue to put pressure on the P&L in the form of higher depreciation expense and related data centers operations costs, such as energy. In 2025, depreciation increased by nearly $6 billion, or 38%, from $15.3 billion in 2024 to $21.1 billion in 2025. Given the increase in our CapEx investments in recent years, we expect the growth rate in 2026 depreciation to accelerate in Q1 and meaningfully increase for the full year. We're also planning to continue hiring in key investment areas, such as AI and cloud. In 2025, our teams delivered amazing innovation, executing with a high level of discipline and velocity. These efforts provided great experiences for consumers and outstanding performance for creators, partners, and enterprise customers, driving strong revenue growth.
Anat Ashkenazi: In terms of expenses, as we've discussed on previous calls, the significant increase in our investments in technical infrastructure will continue to put pressure on the P&L in the form of higher depreciation expense and related data centers operations costs, such as energy. In 2025, depreciation increased by nearly $6 billion, or 38%, from $15.3 billion in 2024 to $21.1 billion in 2025. Given the increase in our CapEx investments in recent years, we expect the growth rate in 2026 depreciation to accelerate in Q1 and meaningfully increase for the full year. We're also planning to continue hiring in key investment areas, such as AI and cloud. In 2025, our teams delivered amazing innovation, executing with a high level of discipline and velocity. These efforts provided great experiences for consumers and outstanding performance for creators, partners, and enterprise customers, driving strong revenue growth.
Keep in mind that the availability of Supply pricing of components and timing of cash, payments can cause some variability in the reported capex number
Some further color to our results the 17% increase in search and the other was led by broad strength across all major verticals with retail, particularly strong.
On Youtube the 9% growth in advertising revenues was driven by direct response.
Advertising revenues were down 2% year on year this quarter, starting with search and other revenues, which delivered over $63 billion in revenue for the quarter.
In terms of expenses, as we've discussed on previous calls, the significant increase in our investments in technical infrastructure will continue to put pressure on the P&L in the form of higher depreciation expense and related data centers, operations costs, such as energy. In 2025, depreciation increased by nearly $6 billion, or 38%.
Sundar mentioned the expansionary moment for search the same is true for as we're investing in AI to drive significant improvements across all areas of marketing, we're expanding the entire playing field that advertisers can compete.
from 15.3 billion in 2024 to 21.1 billion dollars in 2025.
AI gifts business has the ability to reach more customers in more places than ever before.
Philipp Schindler: We're expanding the entire playing field that advertisers can compete on. AI gives businesses the ability to reach more customers in more places than ever before. Gemini uniquely positions us to bring the transformational benefits of AI to ads in three critical areas for our customers: ads quality, advertiser tools, and new AI user experiences. First, ads quality. We've been deploying Gemini models to improve query understanding at a rate of almost a launch per month for the last two years. These improvements drive better query matching, ranking, and quality, making search ads even more effective. With Gemini across our ads quality stack, we evaluate relevance with greater accuracy than with previous generations of models. This has significantly improved our ability to systematically deliver more helpful, high-quality ads, contributing to a meaningful reduction in irrelevant ads served.
Philipp Schindler: We're expanding the entire playing field that advertisers can compete on. AI gives businesses the ability to reach more customers in more places than ever before. Gemini uniquely positions us to bring the transformational benefits of AI to ads in three critical areas for our customers: ads quality, advertiser tools, and new AI user experiences. First, ads quality. We've been deploying Gemini models to improve query understanding at a rate of almost a launch per month for the last two years. These improvements drive better query matching, ranking, and quality, making search ads even more effective. With Gemini across our ads quality stack, we evaluate relevance with greater accuracy than with previous generations of models. This has significantly improved our ability to systematically deliver more helpful, high-quality ads, contributing to a meaningful reduction in irrelevant ads served.
Given the increase in our capex investments. In recent years. We expect the growth rate in 2026 depreciation to accelerate in q1 and meaningfully increase for the full year for also planning to continue hiring in key investment areas such as Ai and Cloud.
Jim and I are uniquely positions us to bring the transformational benefits of AI to ads in three critical areas for our customers and its quality advertiser towards a new AI user experiences first pass quality, we've been deploying Gemini models to improve Korea understanding at a rate of almost a launch per month for the last two years These improvements drive.
In 2025, our teams delivered, amazing Innovation, executing with a high level of discipline and velocity.
Anat Ashkenazi: I want to take this opportunity to thank our employees for their contribution to this impressive performance. Now, Sundar, Philipp, and I will take your questions.
Anat Ashkenazi: I want to take this opportunity to thank our employees for their contribution to this impressive performance. Now, Sundar, Philipp, and I will take your questions.
These efforts provide a great experiences for consumers and outstanding performance for creators partners and Enterprise customers driving strong Revenue growth.
Better core matching ranking in quality, making search ads even more effective.
Gemini across our ads quality stack, we evaluate relevance with greater accuracy, then with previous generations of models.
Now, Cinderella and I will take your questions.
Operator: Thank you. As a reminder, to ask a question, you will need to press star one on your telephone. To prevent any background noise, we ask that you please mute your line once your question has been stated. Your first question comes from Brian Nowak with Morgan Stanley. Your line is now open.
Operator: Thank you. As a reminder, to ask a question, you will need to press star one on your telephone. To prevent any background noise, we ask that you please mute your line once your question has been stated. Your first question comes from Brian Nowak with Morgan Stanley. Your line is now open.
This has significantly improved our ability to systematically deliver more helpful high quality ads contributing to a meaningful reduction in irrelevant at served.
Gemini is understanding of intent has increased our ability to deliver ads a longer more complex searches that were previously challenging to monetize Gemini models also have a significant impact on Korea understanding and non English languages, expanding opportunities for businesses to scale globally.
[Analyst] (Morgan Stanley): Thanks for taking my questions. I have two, one on Agentic, one on YouTube. The first one on Agentic, Sundar, I'd be curious to hear about, as you look back at 2025, where do you think you made the most progress on new types of Agentic commerce products? And then looking into 2026, where are you most optimistic to sort of have even more progress in utility for users and your advertisers? And the second one is on YouTube. We've seen a lot of the new content creation models like Genie, et cetera. Walk us through sort of the Alphabet long-term vision for how Genie and some of these content creation tools could be integrated into YouTube over time.
Brian Nowak: Thanks for taking my questions. I have two, one on Agentic, one on YouTube. The first one on Agentic, Sundar, I'd be curious to hear about, as you look back at 2025, where do you think you made the most progress on new types of Agentic commerce products? And then looking into 2026, where are you most optimistic to sort of have even more progress in utility for users and your advertisers? And the second one is on YouTube. We've seen a lot of the new content creation models like Genie, et cetera. Walk us through sort of the Alphabet long-term vision for how Genie and some of these content creation tools could be integrated into YouTube over time.
Thank you as a reminder to ask a question. You will need to press star 1 on your telephone to prevent any background noise. We ask that you please mute your line. Once your question has been stated in, your first question comes from Brian. Noak with Morgan Stanley, your line is now open.
Philipp Schindler: Gemini's understanding of intent has increased our ability to deliver ads on longer, more complex searches that were previously challenging to monetize. Gemini models also have a significant impact on query understanding in non-English languages, expanding opportunities for businesses to scale globally. Second, we're building more agentic actions into our advertiser tools. Businesses can now leverage Gemini in conversational experiences within Ads and Analytics Advisor to identify and run recommended actions, such as generating new campaigns. Advertisers use Gemini as a real-time partner to assemble creatives. In Q4 alone, they used Gemini to create nearly 70 million creative assets via text customization in AI Max and PMax. For instance, Aritzia, Canada's premier fashion house, used AI Max to find new high-value customers that traditional strategies miss, delivering an 80% incremental uplift in conversion value for Q4.
Philipp Schindler: Gemini's understanding of intent has increased our ability to deliver ads on longer, more complex searches that were previously challenging to monetize. Gemini models also have a significant impact on query understanding in non-English languages, expanding opportunities for businesses to scale globally. Second, we're building more agentic actions into our advertiser tools. Businesses can now leverage Gemini in conversational experiences within Ads and Analytics Advisor to identify and run recommended actions, such as generating new campaigns. Advertisers use Gemini as a real-time partner to assemble creatives. In Q4 alone, they used Gemini to create nearly 70 million creative assets via text customization in AI Max and PMax. For instance, Aritzia, Canada's premier fashion house, used AI Max to find new high-value customers that traditional strategies miss, delivering an 80% incremental uplift in conversion value for Q4.
Second we're building more gentle actions into our advertiser tools business can now leverage Gemini and conversational experiences within ads and analytics adviser to identify and run recommended actions such as generating new campaigns.
For users and your advertisers.
Advertisers use Gemini is a real time partner to assemble creatives in Q4 alone they use Gemini to create nearly 70 million creative assets via text customization in the IMAX and Pemex.
And the second 1 is on YouTube. You know we've seen a lot of the new content creation models like Jeanne Etc. Walk us through sort of the the alphabet long-term vision for how Genie and some of these content creation tools could be integrated into into YouTube over time.
Sundar Pichai: Great. Thanks. Thanks, Brian. First, maybe I'll take the Agentic part first. I definitely think 2025 was more about laying the foundation, getting the models to start being more robust in Agentic use cases. And obviously, coding is the area where the progress was the most felt. In areas like commerce, I think we spent the year working with the ecosystem to develop the underlying protocol that's going to be needed for this Agentic world. So I think the launch of Universal Commerce Protocol at NRF in January with a bunch of founding partners, I think, has been super well received. So I'm excited now that we've laid the foundation of interoperability on which Agentic commerce can work. And now we are integrating those experiences into Gemini AI mode and so on.
Sundar Pichai: Great. Thanks. Thanks, Brian. First, maybe I'll take the Agentic part first. I definitely think 2025 was more about laying the foundation, getting the models to start being more robust in Agentic use cases. And obviously, coding is the area where the progress was the most felt. In areas like commerce, I think we spent the year working with the ecosystem to develop the underlying protocol that's going to be needed for this Agentic world. So I think the launch of Universal Commerce Protocol at NRF in January with a bunch of founding partners, I think, has been super well received. So I'm excited now that we've laid the foundation of interoperability on which Agentic commerce can work. And now we are integrating those experiences into Gemini AI mode and so on.
For instance, our rich Canada's Premier fashion House used amex to find new high value customers that traditional strategies, Miss delivering an 80% incremental uplift in conversion value for Q4.
L'oreal and one of the first Alpha test us use a IMAX in 'twenty to 'twenty five across 800 unique campaigns in 23 countries and 30 brands.
Philipp Schindler: L'Oréal, one of the first alpha testers, used AI Max in 2025 across 800 unique campaigns in 23 countries and 30 brands. AI Max enabled the L'Oréal Group to maximize its presence across the full consumer journey, fuel its consumer growth, and increase revenue for DTC brands like NYX by 23%. The third area is how we monetize new AI user experiences in Search. We have significantly increased our focus on AI mode and are in the early stages of experimenting with AI mode monetization, like testing ads below the AI response, with more underway. For example, we announced Direct Offers, a new Google Ads pilot, which will allow advertisers to show exclusive offers for shoppers who are ready to buy directly in AI mode. This new type of sponsored content uses AI to match the right offer provided by the retailer to the right user.
Philipp Schindler: L'Oréal, one of the first alpha testers, used AI Max in 2025 across 800 unique campaigns in 23 countries and 30 brands. AI Max enabled the L'Oréal Group to maximize its presence across the full consumer journey, fuel its consumer growth, and increase revenue for DTC brands like NYX by 23%. The third area is how we monetize new AI user experiences in Search. We have significantly increased our focus on AI mode and are in the early stages of experimenting with AI mode monetization, like testing ads below the AI response, with more underway. For example, we announced Direct Offers, a new Google Ads pilot, which will allow advertisers to show exclusive offers for shoppers who are ready to buy directly in AI mode. This new type of sponsored content uses AI to match the right offer provided by the retailer to the right user.
IMAX enabled the l'oreal group to maximize its presence across the full consumer journey fuel, that's consumer growth and increase revenue for DTC brands like mixed by 23%.
The third area is how we monetize new AI user experiences in search.
Great, thanks. Uh, thanks Brian. Um, first maybe I'll take the agent take part first, you know, I, I definitely think 25 was more about laying the foundation. You know, getting the models to start being more robust in agentic, uh, use cases and, you know, obviously coding this area where, uh, you know, the, the progress uh, was was the most felt uh in areas like Commerce, I think we spent the year working with the ecosystem, to develop the underlying uh protocol that's going to be needed for, uh, this agentic world. So I think
We have significantly increased our focus on AI mode and are in the early stages of experimenting with AI monetization like testing ads below the a response with more underway. For example, we announced direct offers a new Google ads pilots, which will allow advertisers to show exclusive offers for shoppers, we're ready to buy directly and air mode.
Sundar Pichai: So I think this is the year where you will see consumers actually being able to use all of this. And I'm excited about the opportunity ahead. On YouTube, look, super excited by Genie and blown away by spent a lot of time creating this incredible world. I think it's going to have a wide level of applicability. I think an area where we shine in general is multimodality and representing the real world. And I think Genie is a further step in that direction in terms of building world models. All the innovation we are doing, be it Imagen, Veo, Lyria, Genie, all that work we bring in into our products and to our cloud customers. And YouTube is going to be a natural place for creators. We are going to keep incorporating these tools. Already, creators are responding by adopting these.
Sundar Pichai: So I think this is the year where you will see consumers actually being able to use all of this. And I'm excited about the opportunity ahead. On YouTube, look, super excited by Genie and blown away by spent a lot of time creating this incredible world. I think it's going to have a wide level of applicability. I think an area where we shine in general is multimodality and representing the real world. And I think Genie is a further step in that direction in terms of building world models. All the innovation we are doing, be it Imagen, Veo, Lyria, Genie, all that work we bring in into our products and to our cloud customers. And YouTube is going to be a natural place for creators. We are going to keep incorporating these tools. Already, creators are responding by adopting these.
This new type of sponsored content Judas AI to match the right offer provided by the retailer to the right user.
As Sundar mentioned, we are building the era of agenda ecommerce and working with our partners to introduce the Universal Commerce protocol in our consumer products and across the web we've received tremendous feedback from the industry. Soon people can use a new checkout experience to buy directly and AMOLED and Gemini from select merchants.
The launch of, uh, Universal Commerce protocol at NRF in January, uh, with a bunch of partners, founding partners, I think has been super well received. So, I'm excited now that we've laid the foundation of interoperability on which agentic commerce can work. And now we are integrating those experiences into Gemini, AI mode, and so on. So I think this is the year where you will see consumers actually being able to use all of this, and, uh, I'm excited about the opportunity ahead.
Philipp Schindler: As Sundar mentioned, we are building the era of agentic commerce and working with our partners to introduce the universal commerce protocol in our consumer products and across the web. We've received tremendous feedback from the industry. Soon, people can use a new checkout experience to buy directly in AI mode and Gemini from select merchants. Turning now to YouTube, which remains the number-one streamer in the US for nearly three years, according to Nielsen. YouTube creators are providing an unmatched breadth of content. Our investment in AI innovation across creativity, viewing experience, and monetization continues to pay off. We're seeing strong traction in our subscription business and are innovating to meet consumers where they are. We added a new sports tier for YouTube TV at a lower price point.
Philipp Schindler: As Sundar mentioned, we are building the era of agentic commerce and working with our partners to introduce the universal commerce protocol in our consumer products and across the web. We've received tremendous feedback from the industry. Soon, people can use a new checkout experience to buy directly in AI mode and Gemini from select merchants. Turning now to YouTube, which remains the number-one streamer in the US for nearly three years, according to Nielsen. YouTube creators are providing an unmatched breadth of content. Our investment in AI innovation across creativity, viewing experience, and monetization continues to pay off. We're seeing strong traction in our subscription business and are innovating to meet consumers where they are. We added a new sports tier for YouTube TV at a lower price point.
Turning now to Youtube, which remains the number one stream and the west for nearly three years according to Nielsen.
On YouTube, uh, look, uh, super excited by, uh, Jeanie, uh, and blown away by, you know, spent a lot of time, uh, creating, uh, these incredible worlds. Uh, I think it's going to have a wide, uh, level of applicability. I think, uh, area where we shine in general is
Youtube creators, providing an unmatched breadth of content or investment in AI innovation across creativity viewing experience and monetization continues to pay off.
Multimodality and, uh, and representing the real world, and, uh, and I think Genie is a further step in that direction in terms of building world models.
We're seeing strong traction in our subscription business are innovating to meet consumers, where they are we added a new sports cheer for Youtube TV at a lower price point Youtube premium light is proving to be a popular choice and we continued to deliver strong year on year growth across Youtube subscriptions, particularly Youtube music and premium.
Philipp Schindler: YouTube Premium Lite is proving to be a popular choice, and we continue to deliver strong year-on-year growth across YouTube subscriptions, particularly YouTube Music and Premium. Looking at monetization across YouTube, momentum continues in Shorts and the living room. Shorts now averages over 200 billion daily views, and as we've shared before, in a number of countries, Shorts earns more revenue per watch hour than traditional in-stream on YouTube, including the US. The retail vertical continues to grow, fueled by smaller advertisers increasingly adopting demand chain. Likewise, direct response continues to benefit from the momentum we're seeing with small and medium-sized advertisers. Viewers trust product and brand recommendations from YouTube creators, and we're focused on making YouTube a premier shopping destination. Innovations like shoppable ad formats are improving advertiser return on investment.
Philipp Schindler: YouTube Premium Lite is proving to be a popular choice, and we continue to deliver strong year-on-year growth across YouTube subscriptions, particularly YouTube Music and Premium. Looking at monetization across YouTube, momentum continues in Shorts and the living room. Shorts now averages over 200 billion daily views, and as we've shared before, in a number of countries, Shorts earns more revenue per watch hour than traditional in-stream on YouTube, including the US. The retail vertical continues to grow, fueled by smaller advertisers increasingly adopting demand chain. Likewise, direct response continues to benefit from the momentum we're seeing with small and medium-sized advertisers. Viewers trust product and brand recommendations from YouTube creators, and we're focused on making YouTube a premier shopping destination. Innovations like shoppable ad formats are improving advertiser return on investment.
Sundar Pichai: But we do want to put creators at the center of the experience. And that's very, very important to us. And so it's for us making sure YouTube is a voice for creator expression is the foundation by which we will approach this.
Sundar Pichai: But we do want to put creators at the center of the experience. And that's very, very important to us. And so it's for us making sure YouTube is a voice for creator expression is the foundation by which we will approach this.
Looking at monetization across Youtube momentum continues in shorts in the living room shorts no ever at just over 200 billion daily views and as we shared before and a number of countries shorts earns more revenue per watch hour than traditional in stream on Youtube, including the U S.
Uh all the Innovation we are doing, be it uh you know, be it or imagine vo, Lia Genie. All that work we bring in into our products and to our Cloud customers and YouTube is going to be a natural place for creators. We are going to keep incorporating these tools. Already creators are responding by adopting these, but we do want to put creators at the center of the experience, and that's very, very important to us. And, uh, and uh, you know, so, uh, it's for us, uh, making sure YouTube is a voice for Creator expression, uh, is the foundation by which we will approach this.
The retail vertical continues to grow fueled by smaller advertisers increasingly adopting dimension.
Great. Thanks Hunter.
Operator: Your next question comes from Eric Sheridan with Goldman Sachs. Your line is now open.
Operator: Your next question comes from Eric Sheridan with Goldman Sachs. Your line is now open.
While direct response continues to benefit from the momentum, we're seeing with small and medium sized advertisers.
[Analyst] (Goldman Sachs): Thanks so much for taking the question. Two, if I could. Over the last couple of earnings calls, we've talked a lot about imbalances between demand and capacity for AI, both internally and externally. With the step function change in absolute capital dollars you're projecting now in 2026, can you talk about the pathway to closing the gaps for the need for compute, both internally and externally, and how to think about some of the outputs of closing that gap as the year progresses? And again, the second part would be against that level of spend that you're now projecting for 2026, how do you think about continuing to find operating efficiencies inside the business to fund those growth investments as well? Thank you.
Eric Sheridan: Thanks so much for taking the question. Two, if I could. Over the last couple of earnings calls, we've talked a lot about imbalances between demand and capacity for AI, both internally and externally. With the step function change in absolute capital dollars you're projecting now in 2026, can you talk about the pathway to closing the gaps for the need for compute, both internally and externally, and how to think about some of the outputs of closing that gap as the year progresses? And again, the second part would be against that level of spend that you're now projecting for 2026, how do you think about continuing to find operating efficiencies inside the business to fund those growth investments as well? Thank you.
Your next question comes from Eric Sheridan with Goldman Sachs. Your line is now open.
Viewers trust product and brand recommendations from Youtube creators and we're focused on making Youtube premier shopping destination innovations.
Innovations like shopper AD formats are improving advertiser return on investment.
During cyber five advertisers piloted schobul mass sets, a new interactive AD format, the viewers browse products and send links to their phones for an easy shopping experience.
Philipp Schindler: During Cyber 5, advertisers piloted Shoppable Mastheads, a new interactive ad format, where viewers browse products and send links to their phones for an easy shopping experience. On brands, our Creator Partnership Hub makes it easier for brands to find creators and develop campaigns. This holiday season, brands like JCPenney, Old Navy, and Target worked with creators for their holiday campaigns. Mattel partnered with eight top YouTube creators to reach families during the peak holiday shopping season in a campaign that helped drive a 25% increase in search volume for Uno. As always, I wrap with the progress we're seeing across partnerships, where customers tap into the strength and breadth of Google's products to accelerate their transformation....
Philipp Schindler: During Cyber 5, advertisers piloted Shoppable Mastheads, a new interactive ad format, where viewers browse products and send links to their phones for an easy shopping experience. On brands, our Creator Partnership Hub makes it easier for brands to find creators and develop campaigns. This holiday season, brands like JCPenney, Old Navy, and Target worked with creators for their holiday campaigns. Mattel partnered with eight top YouTube creators to reach families during the peak holiday shopping season in a campaign that helped drive a 25% increase in search volume for Uno. As always, I wrap with the progress we're seeing across partnerships, where customers tap into the strength and breadth of Google's products to accelerate their transformation....
On brands, our creator partnership makes it easier for brands to find creators and develop campaigns. This holiday season brands like J C. Penney old Navy and target work with creators for their holiday campaigns.
<unk> partnered with a top Youtube creators to reach families. During the peak holiday shopping season, and a campaign that helped drive a 25% increase in search volume foot window.
Thanks so much for taking the question. If I could, over the last couple of earnings calls we've talked a lot about imbalances between demand and capacity for AI, both internally and externally, with the step-function change in absolute capital dollars you're projecting now in '26. Can you talk about the pathway to closing the gaps for the need for compute, both internally and externally? And how to think about some of the outputs of closing that gap as the year progresses? And again, the second part would be, against that level of spend that you're now projecting for '26, how do you think about continuing to find operating efficiencies inside the business to fund those growth investments as well? Thank you.
Sundar Pichai: Thanks, Eric. You are right. And we've been supply constrained, even as we've been ramping up our capacity. Obviously, our CapEx spend this year is an eye towards the future. And you have to keep in mind some of the time horizons are increasing in the supply chain, etc. So we are constantly planning for the long term and working towards that. And obviously, how we close the gap this year is a function of what we have done in the prior years. And so there is that time delay to keep in mind. I expect the demand we are seeing across the board, across our services, what we need to invest for future work for Google DeepMind, as well as for cloud, I think, is exceptionally strong. And so I do expect to go through the year in a supply constrained way.
Sundar Pichai: Thanks, Eric. You are right. And we've been supply constrained, even as we've been ramping up our capacity. Obviously, our CapEx spend this year is an eye towards the future. And you have to keep in mind some of the time horizons are increasing in the supply chain, etc. So we are constantly planning for the long term and working towards that. And obviously, how we close the gap this year is a function of what we have done in the prior years. And so there is that time delay to keep in mind. I expect the demand we are seeing across the board, across our services, what we need to invest for future work for Google DeepMind, as well as for cloud, I think, is exceptionally strong. And so I do expect to go through the year in a supply constrained way.
As always Iraq, where the progress we're seeing across partnerships, where customers tap into the strength and breadth of google's products to accelerate their transformation.
I would start by joining sooner and saying how pleased I am that we're collaborating with Apple as their preferred cloud provider and to develop the next generation of Apple Foundation models based on Gemini technology, we partnered with reliance <unk> to provide over 500 million consumers with an 18 month free trial of our Gemini suite of products at two terabyte of cloud storage.
Uh, thanks, Eric. Uh, you know, you are right and, you know, we've been, uh, supply constrained even as we've been, uh, ramping up our, uh, our capacity. Obviously, you know, our CapEx spend this year, uh, is with an eye to the future.
Philipp Schindler: I would start by joining Sundar in saying how pleased I am that we are collaborating with Apple as their preferred cloud provider, and to develop the next generation of Apple foundation models based on Gemini technology. We partnered with Reliance Jio to provide over 500 million consumers with an 18-month free trial of our Gemini suite of products and 2 TB of cloud storage. Reliance enterprise customers will also get access to Google Cloud's Gemini Enterprise and TPUs, bringing the best of Google AI to every employee and workflow. The Home Depot is applying Google AI across the board, from cloud tools to AI-powered ads, and YouTube creator partnerships that connect with the next generation of doers. Their investments in PMax and YouTube creator partnerships have resulted in double-digit increase in ad clicks and visits.
Philipp Schindler: I would start by joining Sundar in saying how pleased I am that we are collaborating with Apple as their preferred cloud provider, and to develop the next generation of Apple foundation models based on Gemini technology. We partnered with Reliance Jio to provide over 500 million consumers with an 18-month free trial of our Gemini suite of products and 2 TB of cloud storage. Reliance enterprise customers will also get access to Google Cloud's Gemini Enterprise and TPUs, bringing the best of Google AI to every employee and workflow. The Home Depot is applying Google AI across the board, from cloud tools to AI-powered ads, and YouTube creator partnerships that connect with the next generation of doers. Their investments in PMax and YouTube creator partnerships have resulted in double-digit increase in ad clicks and visits.
Your lines enterprise customers will also get access to Google calls Gemini enterprise and Gpus, bringing the best of Google AI to every employee in workflow.
And you have to keep in mind some of the, um, time horizon—sorry, increasing, uh, in the supply chain, etc. So we are constantly planning for the long term and working towards that. And obviously, how we closed the gap this year is a function of what we have done in the prior years, right? And so there is that time.
Home depot is applying Google AI across the board from cloud tools to AI powered ads and Youtube creator partnerships that connect with the mixed generation off to us their investments in Pemex and Youtube creator partnerships have resulted in double digit increase in AD clicks in visits.
In closing I'd like to thank Googlers everywhere for their contributions to our success and as always to our customers and partners for their continued trust and not over to you.
Sundar Pichai: Maybe Anat can touch on the second part.
Sundar Pichai: Maybe Anat can touch on the second part.
Delay to keep in mind, I expect, um, you know, the demand we are saying, AC the board, um, you know, across our our services, what what we need to invest, uh, for uh, future work, uh, for Google Deep Mind as well as for cloud. Uh, I think is exceptionally strong and so I do expect to go through the year, uh, in a supply constraint way.
Anat Ashkenazi: Sure. Thanks, Eric, for the question. I've mentioned on one of the previous earnings calls our approach to how we look at efficiency and productivity. We don't view this as an episodic, one-time project or effort, but rather how we run the business on a regular basis and always seek additional opportunities to drive efficiency across the business. Certainly, with the demand we're seeing, whether it's from external customers or across the organization, the more capital we can free up within the organization to invest, the better we can turn this flywheel of making investments to drive future growth. We're doing this across the organization, whether it's within our technical infrastructure. Certainly, when we invest at these amounts, we look at how we can ensure that we are the most efficient with every dollar that goes towards our technical infrastructure.
Anat Ashkenazi: Sure. Thanks, Eric, for the question. I've mentioned on one of the previous earnings calls our approach to how we look at efficiency and productivity. We don't view this as an episodic, one-time project or effort, but rather how we run the business on a regular basis and always seek additional opportunities to drive efficiency across the business. Certainly, with the demand we're seeing, whether it's from external customers or across the organization, the more capital we can free up within the organization to invest, the better we can turn this flywheel of making investments to drive future growth. We're doing this across the organization, whether it's within our technical infrastructure. Certainly, when we invest at these amounts, we look at how we can ensure that we are the most efficient with every dollar that goes towards our technical infrastructure.
Um, and maybe I'm not content on the second part.
Philipp Schindler: In closing, I'd like to thank Googlers everywhere for their contributions to our success and, as always, to our customers and partners for their continued trust. Anat, over to you.
Philipp Schindler: In closing, I'd like to thank Googlers everywhere for their contributions to our success and, as always, to our customers and partners for their continued trust. Anat, over to you.
Thank you Phil It my comments will focus on year over year comparisons for the fourth quarter unless I state otherwise.
Anat Ashkenazi: Thank you, Philipp. My comments will focus on year-over-year comparisons for the fourth quarter, unless I state otherwise. I will start with results at the Alphabet level and will then cover our segment results. I'll end with some commentary on our outlook for the first quarter and full year 2026. 2025 was a strong year of innovation and execution for Alphabet. These efforts, combined with our investments in AI, drove meaningful results across the business. For the full year 2025, Alphabet consolidated revenues were $403 billion, up 15% on a reported, and constant currency basis. Moving to Q4 performance, we delivered strong growth in the fourth quarter. Consolidated revenues reached $113.8 billion, up 18%, or 17% in constant currency, and was driven by an acceleration in Search and Cloud revenues.
Anat Ashkenazi: Thank you, Philipp. My comments will focus on year-over-year comparisons for the fourth quarter, unless I state otherwise. I will start with results at the Alphabet level and will then cover our segment results. I'll end with some commentary on our outlook for the first quarter and full year 2026. 2025 was a strong year of innovation and execution for Alphabet. These efforts, combined with our investments in AI, drove meaningful results across the business. For the full year 2025, Alphabet consolidated revenues were $403 billion, up 15% on a reported, and constant currency basis. Moving to Q4 performance, we delivered strong growth in the fourth quarter. Consolidated revenues reached $113.8 billion, up 18%, or 17% in constant currency, and was driven by an acceleration in Search and Cloud revenues.
I'll start with results at the alphabet level and will then cover our segment results.
And with some commentary on our outlook for the first quarter and full year 2026.
2025 was a strong year of innovation and execution for alphabet piece.
These efforts combined with our investments in AI drove meaningful results across the business for the full year 2025 alphabet consolidated revenues were $403 billion up 15% on a reported and constant currency basis.
The demand we're seeing, whether it's from external customers or across the organization, the more capital we can free up within the organization to invest, the better. We can turn this flywheel of, uh, making investments to drive future growth.
And we're doing this across across the organization.
Moving to Q4 performance, we deliver strong growth in the fourth quarter consolidated revenues reached $113 $8 billion up 18% or 17% in constant currency and was driven by an acceleration in search and cloud revenues.
Anat Ashkenazi: There are scientific innovations that are part of that process. Technical innovation, as you know and we've mentioned before, we primarily focus on construction of our own data centers. We do partner with some external parties on lease on occasion. But most of our data center, we construct ourselves. We ensure that we do it in the most efficient way, in a way that matches our workloads and our needs. We look at coding productivity that Sundar mentioned in the past. About 50% of our codes are written by agents, coding agents, which are then reviewed by our own engineers. But certainly, it helps our engineers do more, move faster with the current footprint. We look at how we run the business across the organization.
Anat Ashkenazi: There are scientific innovations that are part of that process. Technical innovation, as you know and we've mentioned before, we primarily focus on construction of our own data centers. We do partner with some external parties on lease on occasion. But most of our data center, we construct ourselves. We ensure that we do it in the most efficient way, in a way that matches our workloads and our needs. We look at coding productivity that Sundar mentioned in the past. About 50% of our codes are written by agents, coding agents, which are then reviewed by our own engineers. But certainly, it helps our engineers do more, move faster with the current footprint. We look at how we run the business across the organization.
Uh whether it's within our technical infrastructure, certainly. When we invest, um, at these amounts, we look at how we can ensure that we are the most efficient with every dollars that goes towards our technical infrastructure. Uh, there are scientific innovation that are with our part of that process. Technical Innovation, uh, as you know. And we've mentioned before,
Turning to costs and expenses, we reported to fund $1 billion stock based compensation charge due to an increase in Weymouth valuation related to the investment round, who was announced on Monday.
Anat Ashkenazi: Turning to costs and expenses, we reported a $2.1 billion stock-based compensation charge due to an increase in Waymo's valuation related to the investment round that was announced on Monday. The vast majority of the charge was reflected in R&D expenses. Total cost of revenue was $45.8 billion, up 13%. Tech was $16.6 billion, up 12%. Other costs of revenues was $29.2 billion, up 13%, with the increase primarily driven by depreciation associated with the deployment of our technical infrastructure, content acquisition costs, largely for YouTube, and other technical infrastructure operations costs. Total operating expenses were up 29% to $32.1 billion. R&D expense increased by 42%, driven by compensation and depreciation. The increase in compensation was due to the Waymo charge and investment in AI talent.
Anat Ashkenazi: Turning to costs and expenses, we reported a $2.1 billion stock-based compensation charge due to an increase in Waymo's valuation related to the investment round that was announced on Monday. The vast majority of the charge was reflected in R&D expenses. Total cost of revenue was $45.8 billion, up 13%. Tech was $16.6 billion, up 12%. Other costs of revenues was $29.2 billion, up 13%, with the increase primarily driven by depreciation associated with the deployment of our technical infrastructure, content acquisition costs, largely for YouTube, and other technical infrastructure operations costs. Total operating expenses were up 29% to $32.1 billion. R&D expense increased by 42%, driven by compensation and depreciation. The increase in compensation was due to the Waymo charge and investment in AI talent.
The vast majority of the charge was reflected in R&D expenses.
Total cost of revenue was $45 8 billion up 13% tax.
<unk> was $16 6 billion up 12%.
We primarily focus on construction of our own data centers. We do partner with some external parties on lease on occasion, but uh, most of our data center. We can start ourselves and we ensure that we do it in the most efficient way in a way that, um, matches our workloads and our needs. We look at um, coding productivity. That Sundar mentioned in the past are about 50% of our codes, are written by agents, coding agents.
Other cost of revenues was $29 2 billion up 13% with the increase primarily driven by depreciation associated with the deployment of our technical infrastructure content acquisition costs, largely for Youtube and other technical infrastructure operations cost.
Which are then reviewed uh, by our own engineers.
Anat Ashkenazi: So, using AI within the business to drive daily operations, it can be all the way from the engineering team to small teams within our back office. Even within my finance team, for example, we deployed agents within our treasury organization. We're deploying agents within how we pay and reconcile invoice, et cetera. So there are opportunities across the business that we evaluate on a regular basis to ensure we can free up more of that capacity to invest in our future.
Anat Ashkenazi: So, using AI within the business to drive daily operations, it can be all the way from the engineering team to small teams within our back office. Even within my finance team, for example, we deployed agents within our treasury organization. We're deploying agents within how we pay and reconcile invoice, et cetera. So there are opportunities across the business that we evaluate on a regular basis to ensure we can free up more of that capacity to invest in our future.
Total operating expenses were up 29% to $32.1 billion.
R&D expense increased by 42% driven by compensation and depreciation the increase in compensation was due to the way my charge and investment in AI talent.
But certainly it helps our engineers, uh, do more, move faster with the current footprint. Uh, we look at how we run the business across the organization. So, using AI within the business to drive daily operations, um, it can be all the way from the engineering team to, uh, small teams within our back office—even within my finance team, for example, we deployed agents.
Sales and marketing expenses were up 12%, primarily driven by marketing investments to support the Gemini App and search.
Anat Ashkenazi: Sales and marketing expenses were up 12%, primarily driven by marketing investments to support the Gemini app and Search. G&A expenses increased 21%, primarily due to a shift in timing of our charitable contributions. Operating income increased 16% to $35.9 billion, and operating margin was 31.6%. Both operating income and operating margin were negatively impacted by the $2.1 billion Waymo charge in the quarter. Other income and expenses was $3.2 billion, primarily due to unrealized gains in our non-marketable equity securities portfolio. Net income increased 30% to $34.5 billion, and earnings per share increased 31% to $2.82. We generated record operating cash flow of $52.4 billion in the Q4 and $164.7 billion for the full year.
Anat Ashkenazi: Sales and marketing expenses were up 12%, primarily driven by marketing investments to support the Gemini app and Search. G&A expenses increased 21%, primarily due to a shift in timing of our charitable contributions. Operating income increased 16% to $35.9 billion, and operating margin was 31.6%. Both operating income and operating margin were negatively impacted by the $2.1 billion Waymo charge in the quarter. Other income and expenses was $3.2 billion, primarily due to unrealized gains in our non-marketable equity securities portfolio. Net income increased 30% to $34.5 billion, and earnings per share increased 31% to $2.82. We generated record operating cash flow of $52.4 billion in the Q4 and $164.7 billion for the full year.
Within our treasury organization. We're deploying agents, uh, with and how we run how we uh, pay and reconcile, invoices, Etc. So there are opportunities across the business that we evaluate on a regular basis to ensure we can uh free up more of that capacity to invest in our future.
And G&A expenses increased 21%, primarily due to a shift in timing of our charitable contributions.
Operator: Your next question comes from Doug Anmuth with JPMorgan. Your line is now open.
Operator: Your next question comes from Doug Anmuth with JPMorgan. Your line is now open.
[Analyst] (Morgan Stanley): Thanks for taking the questions. I have two. Over the last couple of years, we've seen considerable large language model leapfrogging. Many expect that to continue. What are the ways that Google can build and maintain its Gemini position around data, distribution, and product integration? Then how should we think about the potential for TPUs to move outside of Google Cloud and into external data centers and develop as an incremental revenue stream? Thank you.
Eric Sheridan: Thanks for taking the questions. I have two. Over the last couple of years, we've seen considerable large language model leapfrogging. Many expect that to continue. What are the ways that Google can build and maintain its Gemini position around data, distribution, and product integration? Then how should we think about the potential for TPUs to move outside of Google Cloud and into external data centers and develop as an incremental revenue stream? Thank you.
Operating income increased 16% to $35 9 billion and operating margin was 31, 6%.
Your next question comes from Doug Anew with JPMorgan. Your line is now open.
Operating income and operating margin were negatively impacted by the 2.1 billion dollar Wayne law charge in the quarter.
Other income and expenses was $3 $2 billion, primarily due to unrealized gains in our non marketable equity securities portfolio now.
Net income increased 30% to $34 5 billion and earnings per share increased 31% to $2.82.
Thanks for taking questions. Um, I have 2 um over the last couple of years. We've seen considerable large language model, we frogging and many expect that to continue. What are the ways that Google can build and maintain its Gemini position around data and distribution and product integration. And then um, how should we think about the potential for tpus to move outside of Google cloud and into external data centers and develop as an incremental Revenue stream? Thank you
Sundar Pichai: Doug, look, I think the LLM frontier; it's been an exciting trajectory. I think 2026 will continue to show that progress. We are obviously improving these models across many paradigms on pre-training, post-training, test-time compute, and so on. We are bringing multimodal models into the picture. We are bringing agentic capabilities, the coding area showing a lot of progress, and obviously integrating all of this together and offering a great customer experience through our products as well as through our APIs to our cloud customers. To me, it feels like there's a lot of headroom ahead. As you've seen our trajectory over the past two years in terms of how we have been making progress, I think we are in a very, very relentless innovation cadence. I think we are confident about maintaining that momentum as we go through 2026.
Sundar Pichai: Doug, look, I think the LLM frontier; it's been an exciting trajectory. I think 2026 will continue to show that progress. We are obviously improving these models across many paradigms on pre-training, post-training, test-time compute, and so on. We are bringing multimodal models into the picture. We are bringing agentic capabilities, the coding area showing a lot of progress, and obviously integrating all of this together and offering a great customer experience through our products as well as through our APIs to our cloud customers. To me, it feels like there's a lot of headroom ahead. As you've seen our trajectory over the past two years in terms of how we have been making progress, I think we are in a very, very relentless innovation cadence. I think we are confident about maintaining that momentum as we go through 2026.
We generated record operating cash flow of $52.4 billion in the fourth quarter and $164 7 billion for the full year.
Talk, look, I I, I think, um, you know, the the llm frontier, uh, you know, uh, I mean, it's been an exciting trajectory and I think 2026 will, uh, continue to show that progress.
This translated into $24 $6 billion of free cash flow in the fourth quarter and $73 3 billion for the full year.
Anat Ashkenazi: This translated into $24.6 billion of free cash flow in the fourth quarter and $73.3 billion for the full year. We ended the quarter with $126.8 billion in cash and marketable securities and $46.5 billion in long-term debt. Turning to segment results, Google Services revenues increased 14% to $95.9 billion, reflecting strong growth in Search and subscriptions. Google Search and other advertising revenues increased by 17% to $63.1 billion, representing another strong quarter with continued growth across all major verticals, with the largest contribution from retail. YouTube advertising revenues increased 9% to $11.4 billion, driven by direct response advertising. Results were negatively affected from the lapping of the strong spend on US election in the fourth quarter of 2024 that we've mentioned on previous earnings calls.
Anat Ashkenazi: This translated into $24.6 billion of free cash flow in the fourth quarter and $73.3 billion for the full year. We ended the quarter with $126.8 billion in cash and marketable securities and $46.5 billion in long-term debt. Turning to segment results, Google Services revenues increased 14% to $95.9 billion, reflecting strong growth in Search and subscriptions. Google Search and other advertising revenues increased by 17% to $63.1 billion, representing another strong quarter with continued growth across all major verticals, with the largest contribution from retail. YouTube advertising revenues increased 9% to $11.4 billion, driven by direct response advertising. Results were negatively affected from the lapping of the strong spend on US election in the fourth quarter of 2024 that we've mentioned on previous earnings calls.
We ended the quarter with $126 8 billion in cash and marketable securities and $46 5 billion in long term debt.
Turning to segment results, Google services revenues increased 14% to $95 $9 billion, reflecting strong growth in search and subscriptions.
Search and other advertising revenues increased by 17% to 63.1 billion, representing another strong quarter with continued growth across all major verticals with the largest contribution from retail.
Youtube advertising revenues increased 9% to 11.4 billion driven by direct response advertising.
Results were negatively affected from the lapping of the strong spent on U S election in the fourth quarter of 2024 that we've mentioned on previous earnings calls.
Sundar Pichai: In terms of TPUs, I would think about it as it's reflected in our overall part of what makes Google Cloud an attractive choice: the wide choice of accelerators we bring to bear here. We meet customers in terms of what their needs are and the choice, as well as other things we bring as part of Google Cloud, the end-to-end efficiencies in our data centers. All of that comes to bear. That's what you see in the strong momentum in Google Cloud. Given the overall investment we are making, we expect to be able to drive that momentum there. So that's how I would think about it.
Sundar Pichai: In terms of TPUs, I would think about it as it's reflected in our overall part of what makes Google Cloud an attractive choice: the wide choice of accelerators we bring to bear here. We meet customers in terms of what their needs are and the choice, as well as other things we bring as part of Google Cloud, the end-to-end efficiencies in our data centers. All of that comes to bear. That's what you see in the strong momentum in Google Cloud. Given the overall investment we are making, we expect to be able to drive that momentum there. So that's how I would think about it.
We are obviously, uh, improving. These models across, uh, many paradigms, right? Uh, on pre-training post-training, um, you know, test time compute and so on, and, uh, we are bringing, uh, multimodal models into the picture. Uh, we are, uh, we are, uh, bringing agentic, uh, capabilities. Uh, you know, the coding area showing a lot of progress and obviously integrating all of this together and offering a great, uh, you know, customer experience for our for our through our products, as well as through our API apis to our Cloud customers. Uh, you know, to me feels like there's a lot of Headroom ahead and as you've seen our trajectory, uh, over the past, uh, 2 years in terms of, uh, how we've been making progress, I think we are in a very, very uh, you know, Relentless Innovation, Cadence. And I think we are uh, uh, confident about maintaining that momentum as we go through 26.
Network advertising revenues of 7.8 billion were down 2%.
Anat Ashkenazi: Network advertising revenues of $7.8 billion were down 2%. Subscriptions, platforms, and devices revenues increased 17% this quarter to $13.6 billion due to strong growth in YouTube subscriptions, particularly YouTube Music and Premium, and growth in Google One, which benefited from increased demand for AI plans. Google Services operating income increased 22% to $40.1 billion, and operating margin was 41.9%. The Google Cloud segment delivered outstanding results in Q4 as the business continued to benefit from strong demand for our enterprise AI products. Cloud revenue accelerated meaningfully and were up 48% to $17.7 billion. Revenues were driven by strong performance in GCP, which continued to grow at a rate that was much higher than Cloud's overall revenue growth rate.
Anat Ashkenazi: Network advertising revenues of $7.8 billion were down 2%. Subscriptions, platforms, and devices revenues increased 17% this quarter to $13.6 billion due to strong growth in YouTube subscriptions, particularly YouTube Music and Premium, and growth in Google One, which benefited from increased demand for AI plans. Google Services operating income increased 22% to $40.1 billion, and operating margin was 41.9%. The Google Cloud segment delivered outstanding results in Q4 as the business continued to benefit from strong demand for our enterprise AI products. Cloud revenue accelerated meaningfully and were up 48% to $17.7 billion. Revenues were driven by strong performance in GCP, which continued to grow at a rate that was much higher than Cloud's overall revenue growth rate.
Subscription platforms and devices revenues increased 17% this quarter to $13 6 billion due to strong growth in Youtube subscriptions, particularly Youtube music and premium and growth in Google, one which benefited from increased demand for AI plans googles.
Uh, in terms of tpus, I would I would I would uh think about it as uh it's reflected in our you know overall part of what makes Google Cloud. An attractive choice is the
Global services operating income increased 22% to 40.1 billion and operating margin was 41, 9%.
Google Cloud segment delivered outstanding results in the fourth quarter as the business continued to benefit from strong demand for enterprise AI products.
Cloud revenue accelerated meaningfully and were up 48% to $17 $7 billion.
Uh wide choice of accelerators. We bring to uh bear here. And we meet customers in terms of what their needs are and the choice as well as other things we bring as part of Google Cloud. Uh the end to inefficiencies in our uh, data centers. All of that comes to bear. And that, that's what you see in the strong momentum in Google cloud and and given the overall uh, investment. We are making, we expect to be able to drive that momentum there. So that's how I would think about it.
[Analyst] (Morgan Stanley): Thank you, Sundar.
Doug Anmuth: Thank you, Sundar.
Thank you, thunder.
Operator: Your next question comes from Mark Mahaney with Evercore. Your line is now open.
Operator: Your next question comes from Mark Mahaney with Evercore. Your line is now open.
Revenues were driven by strong performance N G C P, which continued to grow at a rate that was much higher than clouds overall revenue growth rate.
[Analyst] (Morgan Stanley): Thanks. Two questions. One, could you just comment a little bit on the YouTube ad revenue, that 9% year-over-year growth? It sounded like direct response was good. And it sounded like from search, that retail came in relatively strong. So it's a little surprising that didn't kind of come through in the YouTube ads revenue growth. And then, Sundar, can I ask you to try to get ahead of a debate in the market, which is there's kind of maybe at a DeepSeek moment again? You talked earlier about Gemini being the AI engine for some of the most successful software SaaS companies out there in the world. And it just seems like there's a market belief that these software companies are kind of losing seat power, losing pricing power. And it looks like it'd be a really terrible customer base. I can't imagine that that's actually going to happen.
Mark Mahaney: Thanks. Two questions. One, could you just comment a little bit on the YouTube ad revenue, that 9% year-over-year growth? It sounded like direct response was good. And it sounded like from search, that retail came in relatively strong. So it's a little surprising that didn't kind of come through in the YouTube ads revenue growth. And then, Sundar, can I ask you to try to get ahead of a debate in the market, which is there's kind of maybe at a DeepSeek moment again? You talked earlier about Gemini being the AI engine for some of the most successful software SaaS companies out there in the world. And it just seems like there's a market belief that these software companies are kind of losing seat power, losing pricing power. And it looks like it'd be a really terrible customer base. I can't imagine that that's actually going to happen.
As Sundar noted, we're driving performance through strong growth and the win rate of new customers, signing larger customer commitments and increasing spend with existing customers.
Anat Ashkenazi: As Sundar noted, we're driving performance through strong growth in the win rate of new customers, signing larger customer commitments, and increasing spend with existing customers. GCP's performance was driven by accelerating growth in enterprise AI products, which are generating billions in quarterly revenues. We had strong growth in both enterprise AI infrastructure, driven by deployment of TPUs and GPUs, and enterprise AI solutions, which benefited from demand for our industry-leading models, including Gemini 3. Core GCP was also a meaningful contributor to growth due to strong demand for infrastructure and other services, such as cybersecurity and data analytics. We also had double-digit growth in Workspace, driven by an increase in average revenue per seats and the number of seats.
Anat Ashkenazi: As Sundar noted, we're driving performance through strong growth in the win rate of new customers, signing larger customer commitments, and increasing spend with existing customers. GCP's performance was driven by accelerating growth in enterprise AI products, which are generating billions in quarterly revenues. We had strong growth in both enterprise AI infrastructure, driven by deployment of TPUs and GPUs, and enterprise AI solutions, which benefited from demand for our industry-leading models, including Gemini 3. Core GCP was also a meaningful contributor to growth due to strong demand for infrastructure and other services, such as cybersecurity and data analytics. We also had double-digit growth in Workspace, driven by an increase in average revenue per seats and the number of seats.
G. C piece performance was driven by accelerating growth in enterprise AI products, which are generating billions and quarterly revenues.
We had strong growth in both enterprise and infrastructure driven by deployment of T. P. S. N. G. P is an enterprise AI solutions, which benefited from demand for our industry, leading models, including Gemini three court.
Core G. C. P was also a meaningful contributor to growth due to strong demand for infrastructure and other services, such as cyber security and data analytics.
[Analyst] (Morgan Stanley): But could you just talk about it? You're at the forefront of AI. The impact that that's having on software companies, why wouldn't that be, or why would it be, undermining the economics of your large software SaaS company base? Thanks.
Mark Mahaney: But could you just talk about it? You're at the forefront of AI. The impact that that's having on software companies, why wouldn't that be, or why would it be, undermining the economics of your large software SaaS company base? Thanks.
We also had double digit growth in workspace driven by an increase in average revenue per seats and the number of seats.
Sundar Pichai: So, Mark, so first of all, thank you for the question. For the full year 2025, our YouTube's annual revenue surpassed $60 billion across ads and subscription. In Q4, YouTube ads was driven, indeed, by strong growth and direct response. On the brand side, as Anat shared, the largest factor negatively impacting the year-over-year growth rate was lapping the strong spend on US elections. We also saw a slight impact in some other brand-related verticals. But taking a step back, I think it's important to think about YouTube ads and subs holistically. Because when a user shifts from being an ad-supported user to a YouTube Music and Premium customer, it has a slightly negative impact on YouTube ads revenues, but a positive impact on our business. And we had strong revenue growth in YouTube subscriptions this quarter, particularly in the YouTube Music and Premium category.
Sundar Pichai: So, Mark, so first of all, thank you for the question. For the full year 2025, our YouTube's annual revenue surpassed $60 billion across ads and subscription. In Q4, YouTube ads was driven, indeed, by strong growth and direct response. On the brand side, as Anat shared, the largest factor negatively impacting the year-over-year growth rate was lapping the strong spend on US elections. We also saw a slight impact in some other brand-related verticals. But taking a step back, I think it's important to think about YouTube ads and subs holistically. Because when a user shifts from being an ad-supported user to a YouTube Music and Premium customer, it has a slightly negative impact on YouTube ads revenues, but a positive impact on our business. And we had strong revenue growth in YouTube subscriptions this quarter, particularly in the YouTube Music and Premium category.
A debate in the market, uh, which is there's kind of maybe at a deep seek moment. Again, you talked earlier about Jim and I being the AI engine for the most for some of the most successful software. SAS companies out there in the world and it just seems like there's a market belief that the software companies are kind of losing seat power, losing pricing power, and it looks like it'd be a really terrible customer base. I can't imagine that that's actually going to happen. But could you just talk about it? You're at the front Forefront of AI, and the impact that that's happening on software companies. Why wouldn't that be or? Why would it be undermining the economics of your large software SAS company base? Thanks,
Operating income was $5 $3 billion more than doubling year over year and operating margin increased from 17, 5% in the fourth quarter of last year to 3.1%.
Anat Ashkenazi: Cloud operating income was $5.3 billion, more than doubling year-over-year, and operating margin increased from 17.5% in Q4 of last year to 30.1%. Google Cloud's backlog increased 55% sequentially and more than doubled year-over-year, reaching $240 billion at the end of Q4. The increase in backlog was driven by strong demand for our cloud products, led by our enterprise AI offerings from multiple customers. In Other Bets, revenues were $370 million, and operating loss was $3.6 billion, reflecting the $2.1 billion Waymo charge I mentioned earlier. We allocate resources in Other Bets to businesses like Waymo, where we see meaningful opportunities to create value.
Anat Ashkenazi: Cloud operating income was $5.3 billion, more than doubling year-over-year, and operating margin increased from 17.5% in Q4 of last year to 30.1%. Google Cloud's backlog increased 55% sequentially and more than doubled year-over-year, reaching $240 billion at the end of Q4. The increase in backlog was driven by strong demand for our cloud products, led by our enterprise AI offerings from multiple customers. In Other Bets, revenues were $370 million, and operating loss was $3.6 billion, reflecting the $2.1 billion Waymo charge I mentioned earlier. We allocate resources in Other Bets to businesses like Waymo, where we see meaningful opportunities to create value.
Google clouds backlog increased 55% sequentially and more than doubled year over year, reaching $240 billion at the end of the fourth quarter the.
The increase in backlog was driven by strong demand for our cloud products led by our enterprise AI offerings from multiple customers.
In other bets revenues were $370 million in operating loss was $3 6 billion, reflecting the 2.1 billion dollar Weymer charge I mentioned earlier.
We allocate resources in other bets to businesses like clemo, where we see meaningful opportunities to create value.
Sundar Pichai: Maybe the interesting part is what we're actually excited about: our growth momentum in brand, the opportunity on connected TVs, and more innovative ad formats. For example, the Shoppable Mastheads I spoke about earlier that we piloted during Cyber 5. We're working really, really hard to further connect brands and creators, scaling sponsorships, and enabling advertisers to showcase their products, their services during high-visibility Spotlight Moments. We continue to expand the functionality of the Creator Partnership Hub, making it a lot easier for brands to actually find creators and develop campaigns. We're heavily focusing on brand deals, on measurement efforts. So there's a lot of interesting work in the pipeline. And on top of that, we actually see opportunity also for upside with performance advertising. There's a lot of momentum with Demand Gen adoption across small and medium advertisers.
Sundar Pichai: Maybe the interesting part is what we're actually excited about: our growth momentum in brand, the opportunity on connected TVs, and more innovative ad formats. For example, the Shoppable Mastheads I spoke about earlier that we piloted during Cyber 5. We're working really, really hard to further connect brands and creators, scaling sponsorships, and enabling advertisers to showcase their products, their services during high-visibility Spotlight Moments. We continue to expand the functionality of the Creator Partnership Hub, making it a lot easier for brands to actually find creators and develop campaigns. We're heavily focusing on brand deals, on measurement efforts. So there's a lot of interesting work in the pipeline. And on top of that, we actually see opportunity also for upside with performance advertising. There's a lot of momentum with Demand Gen adoption across small and medium advertisers.
So Mark. So first of all, uh, thank you for the question for the full year 2025. Uh, our YouTube's annual revenue surpassed 60 billion across ads and subscription in Q4 YouTube. As was driven, indeed by strong growth, and dive response. Uh, on the brand side, as an art, share the largest factor in negatively, impacting the year-over-year growth rate. It was lapping, the strong spend on us elections. Um, we also saw a slight impact in some other brand related verticals but taking a step back. I think it's important to think about YouTube ads and Subs holistically uh because when a user shifts from being an ad supported user to YouTube music and premium customer, it has a slightly negative impact on YouTube ads revenues but a positive impact on our business. Um, and we had strong Revenue growth in YouTube subscriptions. This quarter, uh, particularly in the YouTube music and premium category, um, maybe,
Alphabet funded a significant portion of the $16 billion investment round. This way my Nelson, one day, which will allow the business to accelerate its global expansion cap.
Anat Ashkenazi: Alphabet funded a significant portion of the $16 billion investment round that Waymo announced on Monday, which will allow the business to accelerate its global expansion. CapEx was $27.9 billion for the fourth quarter and $91.4 billion for the full year, in line with our expectation. The vast majority of our CapEx was invested in technical infrastructure, with approximately 60% of that investment in servers, and 40% in data centers and networking equipment. In Q4, we returned capital to shareholders through $5.5 billion of share repurchase and $2.5 billion of dividend payments. Turning to our outlook, I would like to provide some commentaries on factors that will impact our business performance in the first quarter and full year 2026. First, in terms of revenues, we're pleased with the overall momentum of the business.
Anat Ashkenazi: Alphabet funded a significant portion of the $16 billion investment round that Waymo announced on Monday, which will allow the business to accelerate its global expansion. CapEx was $27.9 billion for the fourth quarter and $91.4 billion for the full year, in line with our expectation. The vast majority of our CapEx was invested in technical infrastructure, with approximately 60% of that investment in servers, and 40% in data centers and networking equipment. In Q4, we returned capital to shareholders through $5.5 billion of share repurchase and $2.5 billion of dividend payments. Turning to our outlook, I would like to provide some commentaries on factors that will impact our business performance in the first quarter and full year 2026. First, in terms of revenues, we're pleased with the overall momentum of the business.
Capex was $27.9 billion for the fourth quarter and $91 4 billion for the full year in line with our expectation.
The vast majority of our Capex was invested in technical infrastructure with approximately 60% of that investment in servers and 40% in data centers and networking equipment.
In Q4, we returned capital to shareholders through $5 5 billion of share repurchase and $2 5 billion of dividend payments.
Turning to our outlook I would like to provide some commentary on factors that will impact our business performance in the first quarter and full year 2026.
Sundar Pichai: We're also excited about the opportunity for continued ads innovation and direct response, like, for example, shoppable formats, including in the living room, which is then helping drive strength in retail, the continued momentum in shorts, and so on. So overall, we're quite excited. Yeah. Great. And, Mark, in terms of Gemini adoption and what this moment means for SaaS, et cetera, look, at least from my vantage point, I definitely see we have very, very good SaaS customers who are leaders in their respective categories. And what I see the successful companies doing is they are definitely incorporating Gemini deeply in critical workflows, be it on improving their product experience and driving growth or using it to drive efficiency within their organizations.
Sundar Pichai: We're also excited about the opportunity for continued ads innovation and direct response, like, for example, shoppable formats, including in the living room, which is then helping drive strength in retail, the continued momentum in shorts, and so on. So overall, we're quite excited. Yeah. Great. And, Mark, in terms of Gemini adoption and what this moment means for SaaS, et cetera, look, at least from my vantage point, I definitely see we have very, very good SaaS customers who are leaders in their respective categories. And what I see the successful companies doing is they are definitely incorporating Gemini deeply in critical workflows, be it on improving their product experience and driving growth or using it to drive efficiency within their organizations.
First in terms of revenues, we're pleased with the overall momentum of the business at current spot rates, we would expect to see an FX tailwind to our consolidated revenues in Q1.
The interesting part is what we're actually excited about. Um, our roadmap in brand the opportunity on connected TVs, uh, more Innovative ad formats. Uh, for example, the shoppable Mast heads I spoke about earlier, uh, that we piloted during cyber 5. Uh, we're working really, really hard to further connect uh, Brands and creators uh skating sponsorships and enabling advertisers to Showcase their products, their services during high visibility Spotlight moments. Um, we continue to expand the functionality of the Creator partnership Hub. Making it a lot easier for Brands to actually find creators and develop campaigns. Uh, we heavily focusing on brand deals on measurement efforts. So, there's a lot of interesting work in the pipeline. Uh, and on top of that, we actually see opportunity also for upside with, uh, performance advertising. Um, there's a lot of momentum with demand gen adoption across small and medium advertisers. Uh, we're also excited about the opportunity for uh, continued ads, Innovation and direct response. Like for example, shoppable formats, including in the living room, uh, which is
Anat Ashkenazi: At current spot rates, we would expect to see an FX tailwind to our consolidated revenues in Q1. However, the volatility in exchange rates could affect the impact of FX on Q1 revenues. In Google Services, we expect growth to be driven by ongoing innovation in the user experience, as well as improved ROI for advertisers, keeping in mind the normal seasonal pattern for advertising revenue. In Google Cloud, we're seeing significant demand for our products and services, which we expect to continue to drive strong growth despite the tight supply environment we're operating in. Moving to investments. The investment we have been making in AI are already translating into strong performance across the business, as you've seen in our financial results. Our successful execution, coupled with strong performance, reinforces our conviction to make the investments required to further capitalize on the AI opportunity.
Anat Ashkenazi: At current spot rates, we would expect to see an FX tailwind to our consolidated revenues in Q1. However, the volatility in exchange rates could affect the impact of FX on Q1 revenues. In Google Services, we expect growth to be driven by ongoing innovation in the user experience, as well as improved ROI for advertisers, keeping in mind the normal seasonal pattern for advertising revenue. In Google Cloud, we're seeing significant demand for our products and services, which we expect to continue to drive strong growth despite the tight supply environment we're operating in. Moving to investments. The investment we have been making in AI are already translating into strong performance across the business, as you've seen in our financial results. Our successful execution, coupled with strong performance, reinforces our conviction to make the investments required to further capitalize on the AI opportunity.
However, the volatility in exchange rates could affect the impact of FX on Q1 revenues in global services, we expect growth to be driven by ongoing innovation in the user experience as well as improved ROI for advertisers.
Then helping Drive strength in retail, uh, the Continuum momentum in shorts and so on. So overall, we're we're quite excited. Yeah.
Keeping in mind, the normal seasonal pattern for advertising revenue.
Uh, great, and Mark, on in terms of, uh, Gemini adoption and how, uh, you know, what this moment means for SaaS, etc. Look, at least from my—
And Google Cloud, we're seeing significant demand for our products and services, which we expect to continue to drive strong growth. Despite the tight supply environment, we're operating in.
Moving to investments the investments we have been making in AI are already translating into strong performance across the business as you've seen in our financial results.
Our successful execution, coupled with strong performance reinforces our conviction to make the investments required to further capitalize on the opportunity.
Sundar Pichai: I think it is an enabling tool, just like it has been an enabling tool for us across our products and services, be it search, YouTube, et cetera. I think the companies who are seizing the moment, I think, have the same opportunity ahead. At least we are excited about the partnerships we have there and the momentum. If I look at it in terms of their tokens usage, et cetera, the growth has been very robust in Q4.
Sundar Pichai: I think it is an enabling tool, just like it has been an enabling tool for us across our products and services, be it search, YouTube, et cetera. I think the companies who are seizing the moment, I think, have the same opportunity ahead. At least we are excited about the partnerships we have there and the momentum. If I look at it in terms of their tokens usage, et cetera, the growth has been very robust in Q4.
For the full year 2026, we expect capex to be in the range of $175 million 285 billion with investments ramping over the course of the year.
Anat Ashkenazi: For the full year 2026, we expect CapEx to be in the range of $175 billion to $185 billion, with investments ramping over the course of the year. We're investing in AI compute capacity to support frontier model development by Google DeepMind, ongoing efforts to improve the user experience and drive higher advertiser ROI in Google Services, significant cloud customer demand, as well as strategic investments in other bets. Keep in mind that the availability of supply, pricing of components, and timing of cash payments can cause some variability in the reported CapEx number. In terms of expenses, as we've discussed on previous calls, the significant increase in our investments in technical infrastructure will continue to put pressure on the P&L in the form of higher depreciation expense and related data centers operations costs, such as energy.
Anat Ashkenazi: For the full year 2026, we expect CapEx to be in the range of $175 billion to $185 billion, with investments ramping over the course of the year. We're investing in AI compute capacity to support frontier model development by Google DeepMind, ongoing efforts to improve the user experience and drive higher advertiser ROI in Google Services, significant cloud customer demand, as well as strategic investments in other bets. Keep in mind that the availability of supply, pricing of components, and timing of cash payments can cause some variability in the reported CapEx number. In terms of expenses, as we've discussed on previous calls, the significant increase in our investments in technical infrastructure will continue to put pressure on the P&L in the form of higher depreciation expense and related data centers operations costs, such as energy.
We're investing in AI compute capacity to support frontier model development by Google Deep mind ongoing efforts to improve the user experience and drive higher Advertiser ROI and Google services.
Significant cloud customer demand as well as strategic investments in other bets.
[Analyst] (Morgan Stanley): Thank you.
Mark Mahaney: Thank you.
My advantage point, you know, I definitely uh see uh we are very very uh good SAS customers uh who are leaders in their respective categories. And what I see the successful companies doing is they are definitely incorporating Gemini deeply in, um, you know, critical workflows based on improving their product experience, and driving growth, or using it to drive efficiency, uh, within their organizations. And I think, uh, I I think it is an enabling tool. Just like it has been an enabling tool for us across our products and services speed search, YouTube, Etc. I think the companies who are, uh, you know, seizing the moment I think have the same opportunity ahead and, uh, at least we are excited about the Partnerships. We have there and, and, and the momentum, if I look at it in terms of their tokens usage Etc. So the growth has been very robust uh, in Q4.
Thank you.
Keep in mind that the availability of supply pricing of components and timing of cash payments can cause some variability in the reported capex number.
Operator: Your next question comes from Mark Shmulik with AllianceBernstein. Your line is now open.
Operator: Your next question comes from Mark Shmulik with AllianceBernstein. Your line is now open.
Your next question comes from Mark.
[Analyst] (Morgan Stanley): Yes. Thanks for taking the questions, two, if I may. The first for Anat is, can you talk a little bit more about the relationship between investment levels and how you kind of expect corporate performance to trend? Is there an operating income or a free cash flow objective that you solve towards? Or how do you think about greenlighting resources and projects? And then the second question for all of you, a year ago, we probably could have guessed the answer to this question. But given where we are today, for each of you, what keeps you up at night here as you think about the Google story and what's next? Thanks.
Mark Shmulik: Yes. Thanks for taking the questions, two, if I may. The first for Anat is, can you talk a little bit more about the relationship between investment levels and how you kind of expect corporate performance to trend? Is there an operating income or a free cash flow objective that you solve towards? Or how do you think about greenlighting resources and projects? And then the second question for all of you, a year ago, we probably could have guessed the answer to this question. But given where we are today, for each of you, what keeps you up at night here as you think about the Google story and what's next? Thanks.
Malik with Alliance Bernstein. Your line is now open.
In terms of expenses as we've discussed on previous calls the significant increase in our investments in technical infrastructure will continue to put pressure on the P&L in the form of higher depreciation expense and related data centers' operations costs, such as energy and 2025 depreciation increased by nearly $6 billion or 38%.
Anat Ashkenazi: In 2025, depreciation increased by nearly $6 billion, or 38%, from $15.3 billion in 2024 to $21.1 billion in 2025. Given the increase in our CapEx investments in recent years, we expect the growth rate in 2026 depreciation to accelerate in Q1 and meaningfully increase for the full year. We're also planning to continue hiring in key investment areas such as AI and cloud. In 2025, our teams delivered amazing innovation, executing with a high level of discipline and velocity. These efforts provided great experiences for consumers and outstanding performance for creators, partners, and enterprise customers, driving strong revenue growth. I want to take this opportunity to thank our employees for their contribution to this impressive performance. Now, Sundar, Philipp, and I will take your questions.
Anat Ashkenazi: In 2025, depreciation increased by nearly $6 billion, or 38%, from $15.3 billion in 2024 to $21.1 billion in 2025. Given the increase in our CapEx investments in recent years, we expect the growth rate in 2026 depreciation to accelerate in Q1 and meaningfully increase for the full year. We're also planning to continue hiring in key investment areas such as AI and cloud. In 2025, our teams delivered amazing innovation, executing with a high level of discipline and velocity. These efforts provided great experiences for consumers and outstanding performance for creators, partners, and enterprise customers, driving strong revenue growth. I want to take this opportunity to thank our employees for their contribution to this impressive performance. Now, Sundar, Philipp, and I will take your questions.
Yes. Thanks for taking the questions. Uh, too. If I met, uh, the first for an is, um, can you talk a little bit more about the relationship between investment levels and how you kind of expect core performance to, to trend, is there like an operating income? Or if we cash flow objectives that you solve towards or, or how do you think, about green, lighting, resources, and projects? And then the second question is, for all of you, you know,
From 15.3 billion in 'twenty 'twenty four to 'twenty $1.1 billion in 2025.
Given the increase in our Capex investments in recent years, we expect the growth rate in 'twenty 'twenty six depreciation to accelerate in Q1 and meaningfully increase for the full year. We're also planning to continue hiring in key investment areas, such as AI and cloud.
A year ago, we probably could have guessed the answer to this question, um, but given where we are today, um, for each of you, what keeps you up at night here? As you think about the Google story. And what's next? Thanks?
Anat Ashkenazi: Thanks, Mark. Let me start with a question on the investment framework. It's an important one, and as you can imagine, an important one for us as well. We have a highly rigorous framework that we use internally, where we look at all the needs for investment, whether it's from our own organization or from external customers, and have an estimate of what that investment could potentially yield, obviously not just near-term but long-term as well. We take that into consideration when we make the following decision. The first one is the total investment that we make across the company. This was, for example, in 2025, the $91 billion we invested in CapEx and our estimate for CapEx investment this year. So what's the total envelope that we want to invest to ensure that we can drive both near-term and long-term growth for the company?
Anat Ashkenazi: Thanks, Mark. Let me start with a question on the investment framework. It's an important one, and as you can imagine, an important one for us as well. We have a highly rigorous framework that we use internally, where we look at all the needs for investment, whether it's from our own organization or from external customers, and have an estimate of what that investment could potentially yield, obviously not just near-term but long-term as well. We take that into consideration when we make the following decision. The first one is the total investment that we make across the company. This was, for example, in 2025, the $91 billion we invested in CapEx and our estimate for CapEx investment this year. So what's the total envelope that we want to invest to ensure that we can drive both near-term and long-term growth for the company?
In 2025, our teams delivered amazing innovation executing with a high level of discipline and velocity. These.
These efforts provide a great experiences for consumers and outstanding performance for creators partners and enterprise customers driving strong revenue growth.
Take this opportunity to thank our employees for their contribution to this impressive performance.
So sundar, Philip and I will take your questions.
Okay.
Thank you as a reminder to ask a question you will need to press star one on your telephone to prevent any background noise. We ask that you. Please mute your line when is your question and stated in.
Operator: Thank you. As a reminder, to ask a question, you will need to press star one on your telephone. To prevent any background noise, we ask that you please mute your line once your question has been stated. And your first question comes from Brian Nowak with Morgan Stanley. Your line is now open.
Operator: Thank you. As a reminder, to ask a question, you will need to press star one on your telephone. To prevent any background noise, we ask that you please mute your line once your question has been stated. And your first question comes from Brian Nowak with Morgan Stanley. Your line is now open.
Anat Ashkenazi: Then the second way we use that framework is to just allocate these funds across the organization, determine where we should make these investments. And throughout the year, as you can imagine, we always look to understand where things are moving, whether it's external dynamics or internal dynamics. And I've mentioned some of the supply chain pressures we're seeing externally. So we look at this with a highly rigorous framework to make sure that we're making the right decision. It was exciting to see the fact that we're already monetizing, and you saw it in the results that we just issued this quarter, the investments that we've made in AI. It's already delivering results across the business. I know in Cloud, it's very obvious external.
Anat Ashkenazi: Then the second way we use that framework is to just allocate these funds across the organization, determine where we should make these investments. And throughout the year, as you can imagine, we always look to understand where things are moving, whether it's external dynamics or internal dynamics. And I've mentioned some of the supply chain pressures we're seeing externally. So we look at this with a highly rigorous framework to make sure that we're making the right decision. It was exciting to see the fact that we're already monetizing, and you saw it in the results that we just issued this quarter, the investments that we've made in AI. It's already delivering results across the business. I know in Cloud, it's very obvious external.
And your first question comes from Brian Nowak with Morgan Stanley. Your line is now open.
Obviously, not just near-term but long term as well. So we take that into consideration when we make the following decision, the first 1 is the total investment that we make across the company. This was, for example, in 2025 the 91 billion, uh, invested in capex and our estimate for capex investment this year. So what's the total envelope that we want to invest to ensure that we can drive both near-term and long-term growth for the company? And then the second way we use that framework is to just allocate these funds across the organization determine where uh we should make these Investments.
Thanks for taking my questions I have two one on the agenda one on Youtube the first one on <unk>.
[Analyst] (Morgan Stanley): Thanks for taking my questions. I've two, one on Agentic, one on YouTube. The first one on Agentic. Sundar, I'd be curious to hear about, as you look back at 2025, where do you think you made the most progress on new types of Agentic commerce products? And then looking into 2026, where are you most optimistic to sort of have even more progress and utility for users and your advertisers? And the second one is on YouTube. You know, we've seen a lot of the new content creation models like Genie, et cetera. Walk us through sort of the Alphabet long-term vision for how Genie and some of these content creation tools could be integrated into YouTube over time.
Brian Nowak: Thanks for taking my questions. I've two, one on Agentic, one on YouTube. The first one on Agentic. Sundar, I'd be curious to hear about, as you look back at 2025, where do you think you made the most progress on new types of Agentic commerce products? And then looking into 2026, where are you most optimistic to sort of have even more progress and utility for users and your advertisers? And the second one is on YouTube. You know, we've seen a lot of the new content creation models like Genie, et cetera. Walk us through sort of the Alphabet long-term vision for how Genie and some of these content creation tools could be integrated into YouTube over time.
I'd be curious to hear about as you look back at 2025, where do you think you've made the most progress on new types of agenda Commerce products and then looking at the 26, where are you most optimistic sort of ever even more progress in utility for users and your advertisers.
And the second one is on Youtube, we've seen a lot of the new content creation models like Genie et cetera walk us through sort of the alphabet long term vision for how genie and some of these content creation tools could be integrated into into Youtube overtime.
Anat Ashkenazi: But you've heard the comments on the success we're seeing in search, the comments from Sundar and from Philip, and then the frontier model development that really serves as the foundation for the organization. We then also look at just the cash flow, cash flow generation, and the health of our financials and the balance sheet. That's important as well. So we take that into consideration when we make the decision about the overall level of investment. We want to make sure we do it in a fiscally responsible way and that we invest appropriately, but we do it in a way that maintains a very healthy financial position for the organization.
Anat Ashkenazi: But you've heard the comments on the success we're seeing in search, the comments from Sundar and from Philip, and then the frontier model development that really serves as the foundation for the organization. We then also look at just the cash flow, cash flow generation, and the health of our financials and the balance sheet. That's important as well. So we take that into consideration when we make the decision about the overall level of investment. We want to make sure we do it in a fiscally responsible way and that we invest appropriately, but we do it in a way that maintains a very healthy financial position for the organization.
Great. Thanks, Thanks, Brian a first maybe I'll take the agent take part first.
Sundar Pichai: ... Great, thanks. Thanks, Brian. First, maybe I'll take the agentic part first. You know, I definitely think '25 was more about laying the foundation, you know, getting the models to start being more robust in agentic use cases. And, you know, obviously, coding is the area where, you know, the progress was the most felt. In areas like commerce, I think we spent the year working with the ecosystem to develop the underlying protocol that's going to be needed for this agentic world. So I think the launch of Universal Commerce Protocol at NRF in January with a bunch of partners, founding partners, I think has been super well received.
Sundar Pichai: ... Great, thanks. Thanks, Brian. First, maybe I'll take the agentic part first. You know, I definitely think '25 was more about laying the foundation, you know, getting the models to start being more robust in agentic use cases. And, you know, obviously, coding is the area where, you know, the progress was the most felt. In areas like commerce, I think we spent the year working with the ecosystem to develop the underlying protocol that's going to be needed for this agentic world. So I think the launch of Universal Commerce Protocol at NRF in January with a bunch of partners, founding partners, I think has been super well received.
I definitely think 25 was more about laying the foundation.
And throughout the year, as you can imagine, we always look to understand where things are moving. Uh, whether it's an external Dynamics or internal Dynamics, and I've mentioned some of the, uh, supply chain pressures, we're seeing externally. Uh, so we look at this with a highly rigorous framework to make sure that we're making the right decision. You know, it was exciting to see the the fact that we're already monetizing, um, and you sign the results that we've just issued this quarter, the Investments that we've made in AI, it's already delivering results across the business. Uh, I know it's in Cloud. It's very obvious, external, but you've heard the comments on the success. We're seeing in search that comments that from from Sundar and from Phillip, uh, and then the Frontier Model development that really serves as the foundation for the organization
You know getting the models to start being more robust in agent take our use cases and you know obviously quoting this area where are the the progress.
With an also. Look at just the cash flow cash flow generation and the health of our uh financials and the balance sheet, that's important as well.
What was the most felt in areas like commerce.
We spent the year working with the ecosystem to develop the underlying a protocol that's going to be needed for this agent. It was so I think.
The launch of a Universal Commerce protocol.
So, we take that into consideration when we make the decision about, uh, the overall level of investment, we want to make sure we do it in a fiscally responsible way. And that we invest appropriately, but we do it in a way that, uh, maintains a very healthy, uh, financial position for the organization.
Sundar Pichai: And yeah, maybe I can answer on what keeps us up at night. Look, I think overall, we've been on this AI-first trajectory for over a decade now. And it's what we've been methodically thinking our way through. It's the reason why we've been working on TPUs for over a decade, as an example. But I think specifically at this moment, maybe the top question is definitely around compute capacity, all the constraints, be it power, land, supply chain constraints. How do you ramp up to meet this extraordinary demand for this moment, get our investments right for the long term, and do it all in a way that we are driving efficiencies and doing it in a world-class way? And so that's where I think we are meeting the moment well. But it's definitely an area we're spending a lot of time on.
Sundar Pichai: And yeah, maybe I can answer on what keeps us up at night. Look, I think overall, we've been on this AI-first trajectory for over a decade now. And it's what we've been methodically thinking our way through. It's the reason why we've been working on TPUs for over a decade, as an example. But I think specifically at this moment, maybe the top question is definitely around compute capacity, all the constraints, be it power, land, supply chain constraints. How do you ramp up to meet this extraordinary demand for this moment, get our investments right for the long term, and do it all in a way that we are driving efficiencies and doing it in a world-class way? And so that's where I think we are meeting the moment well. But it's definitely an area we're spending a lot of time on.
Jeff in January with a bunch of partners founding partners I think has been Super well received so I'm excited now that we have laid the foundations of interoperability arbitrage into commerce can work and now we are integrating those experiences into Gemini AI mode and so on so I think I think this is a year, where you would see.
And yeah, maybe maybe I can answer uh uh on on what keeps uh a support night. Look I think
Sundar Pichai: So I'm excited now that we've laid the foundation of interoperability on which agentic commerce can work, and now we are integrating those experiences into Gemini, AI mode, and so on. So I think, I think this is the year where you will see consumers actually being able to use all of this, and I'm excited about the opportunity ahead. On YouTube, look, super excited by Genie, and blown away by, you know, spent a lot of time creating this incredible worlds. I think it's going to have a wide level of applicability. I think area where we shine in general is multimodality and representing the real world. And I think Genie is a further step in that direction in terms of building world models.
Sundar Pichai: So I'm excited now that we've laid the foundation of interoperability on which agentic commerce can work, and now we are integrating those experiences into Gemini, AI mode, and so on. So I think, I think this is the year where you will see consumers actually being able to use all of this, and I'm excited about the opportunity ahead. On YouTube, look, super excited by Genie, and blown away by, you know, spent a lot of time creating this incredible worlds. I think it's going to have a wide level of applicability. I think area where we shine in general is multimodality and representing the real world. And I think Genie is a further step in that direction in terms of building world models.
Consumer is actually being able to use all of this in and I'm excited about the opportunity ahead.
Overall, we've been on this AI first trajectory for, uh, uh, over a decade now and it's it's it's what we've been methodically thinking our way through. Uh, it's the reason why we've been working on tpus for over a decade as an example.
On on Youtube.
Super excited by our Genie.
Blown away by you know I've spent a lot of time, creating this incredible was I think it's gonna have a wide level of applicable or D. I think area, where we shine in general is.
Multi modality and and representing the real world and and I think I think Genie is a further step in that direction in terms of building wall models.
All the innovation, we are doing be it.
But I think specifically at this moment, maybe the top question, uh, you know, is definitely around, uh, compute capacity. Um, all the, all the constraints, be it power land, uh, supply chain, uh, constraints. Uh, how do you ramp up to meet this extraordinary, demand? Uh, for this moment, uh, get our investments right for the long term and and do it all in a way that we are driving efficiencies and, uh, and, and doing it in the world class way. And so that's where, uh, I think we are meeting the moment. Well, and, uh, you know, but it's definitely an area where, uh, spending a lot of time.
You may imagine V O Leary, our Genie all that work, we bring game into our products into our cloud customers and Youtube is going to be a natural place for creators. We're gonna keep incorporating these tools already of creators are responding by adopting these but we do want to put creators.
Sundar Pichai: All the innovation we are doing, be it, you know, be it Imagine, Veo, Lyria, Genie, all that work we bring in into our products and to our cloud customers, and YouTube is going to be a natural place for creators. We are going to keep incorporating these tools. Already, creators are responding by adopting these, but we do want to put creators at the center of the experience, and that's very, very important to us. And, and, you know, so, it's for us, making sure YouTube is a voice for creator expression, is the foundation by which we will approach this.
Sundar Pichai: All the innovation we are doing, be it, you know, be it Imagine, Veo, Lyria, Genie, all that work we bring in into our products and to our cloud customers, and YouTube is going to be a natural place for creators. We are going to keep incorporating these tools. Already, creators are responding by adopting these, but we do want to put creators at the center of the experience, and that's very, very important to us. And, and, you know, so, it's for us, making sure YouTube is a voice for creator expression, is the foundation by which we will approach this.
Operator: Your next question comes from Michael Nathanson with MoffettNathanson. Your line is now open.
Operator: Your next question comes from Michael Nathanson with MoffettNathanson. Your line is now open.
Anat Ashkenazi: Thanks. I want for Sundar, I want for Anat. Sundar, you mentioned the Universal Commerce Protocol a bunch of times. I wonder if you could spend some time talking about the rationale for developing it, the opportunity that you see it solves for, and what it means for the product discovery funnel for consumers. And then for Anat, any color you can provide on a CapEx split between longer-duration assets like buildings and infrastructure and shorter-cycle assets like technical equipment, that'd be helpful. Thanks.
Michael Nathanson: Thanks. I want for Sundar, I want for Anat. Sundar, you mentioned the Universal Commerce Protocol a bunch of times. I wonder if you could spend some time talking about the rationale for developing it, the opportunity that you see it solves for, and what it means for the product discovery funnel for consumers. And then for Anat, any color you can provide on a CapEx split between longer-duration assets like buildings and infrastructure and shorter-cycle assets like technical equipment, that'd be helpful. Thanks.
Your next question comes from Michael Nathanson with Moffett Nathanson. Your line is now open.
Thanks. I went for a -- not send you, you mentioned Universal Commerce a whole bunch of times.
I wanted to get spend some time talking about the rationale for developing it.
The center of the experience and that's very very important to us and and.
The opportunity that you see it solves for and what it means for
So it's for US making sure Youtube is a voice for creative expression as the foundation by which we will approach. This.
Great. Thanks Hunter.
Prop Discovery funnel for consumers and then for not any Clarity. You can provide on a capex sky between longer duration assets, like buildings and infrastructure Insurance, cycle assets, like technical equipment, that be helpful. Thanks.
Sundar Pichai: Thanks, Michael. Obviously, people go through a lot of commercial journeys across many of our surfaces, search, YouTube, Gemini app, and so on. So I think there's, as well as we support through Cloud and ads, our entire retail partners as well. The opportunity to improve the experience, I think, can be kind of a huge foundational uplift here. But it's important that we are approaching it keeping in mind that our users, as well as merchants here, and figuring out that value. Part of what's been good in designing the Universal Commerce Protocol is it makes it much easier for users to complete transactions. But at the same time, it allows merchants to help showcase the range of their offerings if they want to make promotions, et cetera. So all of that is built into the protocol.
Sundar Pichai: Thanks, Michael. Obviously, people go through a lot of commercial journeys across many of our surfaces, search, YouTube, Gemini app, and so on. So I think there's, as well as we support through Cloud and ads, our entire retail partners as well. The opportunity to improve the experience, I think, can be kind of a huge foundational uplift here. But it's important that we are approaching it keeping in mind that our users, as well as merchants here, and figuring out that value. Part of what's been good in designing the Universal Commerce Protocol is it makes it much easier for users to complete transactions. But at the same time, it allows merchants to help showcase the range of their offerings if they want to make promotions, et cetera. So all of that is built into the protocol.
Your next question comes from Eric Sheridan with Goldman Sachs. Your line is now open.
Anat Ashkenazi: Great. Thanks, Sundar.
Brian Nowak: Great. Thanks, Sundar.
Uh, thanks Michael. You know, obviously uh, you know people
Operator: Your next question comes from Eric Sheridan with Goldman Sachs. Your line is now open.
Operator: Your next question comes from Eric Sheridan with Goldman Sachs. Your line is now open.
Thanks, so much for taking the question two if I could over the last couple of earnings calls, we've talked a lot about imbalances between demand and capacity for AI, both internally and externally with the step function change in absolute capital dollars are projecting now in 26 can you talk about the pathway to closing the gaps where they are.
[Analyst] (Goldman Sachs): Thanks so much for taking the question. Two, if I could. Over the last couple of earnings calls, we've talked a lot about imbalances between demand and capacity for AI, both internally and externally. With the step function change and absolute capital dollars you're projecting now in 2026, can you talk about the pathway to closing the gaps or the need for compute, both internally and externally, and how to think about some of the outputs of closing that gap as the year progresses? And again, the second part would be against that level of spend that you're now projecting for 2026. How do you think about continuing to find operating efficiencies inside the business to fund those investment, growth investments as well? Thank you.
Eric Sheridan: Thanks so much for taking the question. Two, if I could. Over the last couple of earnings calls, we've talked a lot about imbalances between demand and capacity for AI, both internally and externally. With the step function change and absolute capital dollars you're projecting now in 2026, can you talk about the pathway to closing the gaps or the need for compute, both internally and externally, and how to think about some of the outputs of closing that gap as the year progresses? And again, the second part would be against that level of spend that you're now projecting for 2026. How do you think about continuing to find operating efficiencies inside the business to fund those investment, growth investments as well? Thank you.
People go through a lot of commercial journeys across many of our surfaces—uh, Search, YouTube, Gemini app, and so on. So I think there's—as well as we support through Cloud, uh, and Ads, uh, our entire, uh, retail partners as well.
Need for compute both internally and externally and how to think about some of the output so closing that gap.
The year progresses, and again, the second part would be against that level of spend that you're now projecting 426, how do you think about continuing to find operating efficiencies inside the business to fund those investments.
And governments as well thank you.
And the opportunity to, uh, you know, improve the experience. I think I think can be a kind of a huge foundational uplift here, uh, but it's important to be in keeping in mind that our users, uh, as well as, uh, you know, uh, Merchants here, and figuring out that value part of what's been good in designing the universal Commerce protocol. Is it it makes it much easier for users to complete transactions, but at the same time, it allows merchants.
Thanks, Eric.
You are right and you know we've been supply constrained even as we've been ramping up our our capacity. Obviously you know our capex spend this year Ah is an eye towards the future.
Sundar Pichai: I think you have to get that value prop for the ecosystem right to make the experience better. So it's foundational. More importantly, we are now implementing the protocols. Our Gemini models are making progress in those agentic capabilities. I think, so I'm excited about a future where, as people are going through discovery, searching, finding new things, if they're interested in acting upon it, all of that is seamless. So it overall creates an expansionary moment.
Sundar Pichai: I think you have to get that value prop for the ecosystem right to make the experience better. So it's foundational. More importantly, we are now implementing the protocols. Our Gemini models are making progress in those agentic capabilities. I think, so I'm excited about a future where, as people are going through discovery, searching, finding new things, if they're interested in acting upon it, all of that is seamless. So it overall creates an expansionary moment.
Sundar Pichai: Thanks, Eric. You know, you are right and, you know, we've been supply constrained even as we've been ramping up our capacity. Obviously, you know, our CapEx spend this year is an eye towards the future, and you have to keep in mind some of the time horizons are increasing in the supply chain, et cetera. So we are constantly planning for the long term and working towards that. And obviously, how we close the gap this year is a function of what we have done in the prior years, right? And so there is that time delay to keep in mind.
Sundar Pichai: Thanks, Eric. You know, you are right and, you know, we've been supply constrained even as we've been ramping up our capacity. Obviously, you know, our CapEx spend this year is an eye towards the future, and you have to keep in mind some of the time horizons are increasing in the supply chain, et cetera. So we are constantly planning for the long term and working towards that. And obviously, how we close the gap this year is a function of what we have done in the prior years, right? And so there is that time delay to keep in mind.
And you have to keep in mind some of the.
Time time horizons are increasing in the supply chain etcetera.
So we are constantly planning for the long term and working towards that.
And obviously, how we close the gap. This year is a function of what we have done in the prior years right and so there is that time delay to keep in mind I expect you know the demand we are seeing across the board you know across our our services, what we need to invest for future work.
Searching, finding new things if they're interested in acting upon it—all of that is seamless. And so, overall, uh, creates an expansionary moment.
Anat Ashkenazi: And the question with regards to the CapEx and kind of what makes up the total that we've announced for this year and last year, approximately 60% of our investment in 2025, and it's going to be fairly similar in 2026, went towards machines, so the servers. And then 40% is what you refer to as long-duration assets, which is our data centers and networking equipment. And I think you probably are referring to the depreciation delta between them; those long-term duration assets depreciate over the building could be 40 years or longer. Other components may be less than that. Another important component is how we allocate this CapEx. And we've commented in the past about the allocation of our ML compute across the business. And for 2026, just over half of our ML compute is expected to go towards the Cloud business.
Anat Ashkenazi: And the question with regards to the CapEx and kind of what makes up the total that we've announced for this year and last year, approximately 60% of our investment in 2025, and it's going to be fairly similar in 2026, went towards machines, so the servers. And then 40% is what you refer to as long-duration assets, which is our data centers and networking equipment. And I think you probably are referring to the depreciation delta between them; those long-term duration assets depreciate over the building could be 40 years or longer. Other components may be less than that. Another important component is how we allocate this CapEx. And we've commented in the past about the allocation of our ML compute across the business. And for 2026, just over half of our ML compute is expected to go towards the Cloud business.
Sundar Pichai: I expect, you know, the demand we are seeing across the board, you know, across our services, what we need to invest for future work for Google DeepMind as well as for Cloud, I think is exceptionally strong, and so I do expect to go through the year in a supply-constrained way. And maybe Anat can touch on the second part.
Sundar Pichai: I expect, you know, the demand we are seeing across the board, you know, across our services, what we need to invest for future work for Google DeepMind as well as for Cloud, I think is exceptionally strong, and so I do expect to go through the year in a supply-constrained way. And maybe Anat can touch on the second part.
For Google Deep mine as well as for cloud I think is exceptionally strong and so I do expect to go through the year in a supply constrained way and maybe I'm not can touch on the second part sure. Thanks, Eric for the question No I've mentioned on one of the previous earnings call. Our approach to how we look at efficiency and productivity.
Anat Ashkenazi: Sure. Thanks, Eric, for the question. You know, I've mentioned on one of the previous earnings call, our approach to how we look at efficiency and productivity, and we don't view this as an episodic, one-time project or effort, but rather how we run the business on a regular basis and always seek additional opportunities to drive efficiency across the business. Certainly, with the demand we're seeing, whether it's from external customers or across the organization, the more capital we can free up within the organization to invest, the better we can turn this flywheel of making investments to drive future growth. We're doing this across the organization, whether it's within our technical infrastructure. Certainly, when we invest at these amounts, we look at how we can ensure that we are the most efficient with every dollars that goes towards our technical infrastructure.
Anat Ashkenazi: Sure. Thanks, Eric, for the question. You know, I've mentioned on one of the previous earnings call, our approach to how we look at efficiency and productivity, and we don't view this as an episodic, one-time project or effort, but rather how we run the business on a regular basis and always seek additional opportunities to drive efficiency across the business. Certainly, with the demand we're seeing, whether it's from external customers or across the organization, the more capital we can free up within the organization to invest, the better we can turn this flywheel of making investments to drive future growth. We're doing this across the organization, whether it's within our technical infrastructure. Certainly, when we invest at these amounts, we look at how we can ensure that we are the most efficient with every dollars that goes towards our technical infrastructure.
We don't view this as an episodic onetime project our effort, but rather how we run the business on a regular basis and always seek.
Additional opportunities to drive efficiency across the business and certainly with the demand we're seeing whether it's from external customers are across the organization. The more capital we can free up within the organization to invest the better we can turn this flywheel of making investments to drive future growth.
And the question with regards to the capex and the um, kind of what makes up the the total that we've announced for this year and last year, um, approximately 60% of our investment in 2025 and it's going to be fairly similar in 2026 went towards um, machines. So the servers and then 40% is what you referred to, as long duration assets, which is our, uh, data centers and networking equipment. And I think you probably are referring to the depreciation Delta between between them uh those long-term duration assets depreciate over, you know the building could be 40 years or longer other components may be um maybe less than that. Another important component is how we allocate this capex.
And we've commented in the past about the allocation of our ml compute across the business and for 2026.
And we're doing this across across the organization.
Uh, just over half of our ML compute, um, is expected to go towards the cloud business.
Anat Ashkenazi: Thank you so much.
Michael Nathanson: Thank you so much.
Whether it's within our technical infrastructure certainly when we invest them at these amounts we look at how we can ensure that we are the most efficient with every dollar that goes towards our technical infrastructure are there are scientific innovation that are with our part of that process technical innovation as you can.
Thank you so much.
Operator: Your next question comes from Ross Sandler with Barclays. Your line is now open.
Operator: Your next question comes from Ross Sandler with Barclays. Your line is now open.
Your next question comes from Ross, Sandler with Barkley's your line is now open.
Anat Ashkenazi: Great. Just a question on the native Gemini 750 million. So we added 100 million MAUs in Q4. Could you just talk high-level about usage and retention of native Gemini? And is this 750 the right way to measure your progress against companies like ChatGPT? Or is there another cohort of users that aren't in that 750 that maybe we should also consider? Thanks a lot.
Ross Sandler: Great. Just a question on the native Gemini 750 million. So we added 100 million MAUs in Q4. Could you just talk high-level about usage and retention of native Gemini? And is this 750 the right way to measure your progress against companies like ChatGPT? Or is there another cohort of users that aren't in that 750 that maybe we should also consider? Thanks a lot.
Anat Ashkenazi: There are scientific innovation that are part of that process. Technical innovation, as you know and we've mentioned before, we primarily focus on construction of our own data centers. We do partner with some external parties on lease on occasion, but most of our data center we construct ourselves, and we ensure that we do it in the most efficient way, in a way that matches our workloads and our needs. We look at coding productivity that Sundar mentioned in the past, are about 50% of our codes are written by agents, coding agents, which are then reviewed by our own engineers. But certainly, it helps our engineers do more, move faster with the current footprint. We look at how we run the business across the organization, so using AI within the business to drive daily operations.
Anat Ashkenazi: There are scientific innovation that are part of that process. Technical innovation, as you know and we've mentioned before, we primarily focus on construction of our own data centers. We do partner with some external parties on lease on occasion, but most of our data center we construct ourselves, and we ensure that we do it in the most efficient way, in a way that matches our workloads and our needs. We look at coding productivity that Sundar mentioned in the past, are about 50% of our codes are written by agents, coding agents, which are then reviewed by our own engineers. But certainly, it helps our engineers do more, move faster with the current footprint. We look at how we run the business across the organization, so using AI within the business to drive daily operations.
And we've mentioned before we.
We primarily focus on construction of our own data centers, we do partner with some external parties on lease on occasion, but most of our data center, we can start ourselves and we ensure that we do it in the most efficient way in a way that.
Matches, our workloads and our needs and we look at cutting productivity that Sundar mentioned in the past are about 50% of our codes are written by agents cutting agents, which are then reviewed by our own engineers.
Great. Um, just a question on the, uh, native Gemini, uh, 750 million. So we added 100 million MAUs in the fourth quarter. Um, could you just talk high level about usage and retention of native Gemini? And is this 750 the right way to measure your progress against companies like ChatGPT? Or is there another cohort of users?
Sundar Pichai: Ross, I think we definitely saw, I would say, an extraordinary period of growth in Q4 for Gemini app. It's not just the growth in monthly active users. But there was a sharp increase in engagement per user on the app. So all the metrics, be it active usage, the intensity of usage, retention, all showed distinct progress across iOS, web, Android, et cetera, and geographically, globally. So definitely, all the product experience improvements, the work we did with Nano Banana, the progress with the Gemini models, all translated into strong momentum. And that momentum is continuing. So we are excited about that. And we'll continue to invest. Obviously, there are many people who are getting a deeply AI-native experience in the context of AI Mode and Search as well. And we are definitely seeing strong growth and progress.
Sundar Pichai: Ross, I think we definitely saw, I would say, an extraordinary period of growth in Q4 for Gemini app. It's not just the growth in monthly active users. But there was a sharp increase in engagement per user on the app. So all the metrics, be it active usage, the intensity of usage, retention, all showed distinct progress across iOS, web, Android, et cetera, and geographically, globally. So definitely, all the product experience improvements, the work we did with Nano Banana, the progress with the Gemini models, all translated into strong momentum. And that momentum is continuing. So we are excited about that. And we'll continue to invest. Obviously, there are many people who are getting a deeply AI-native experience in the context of AI Mode and Search as well. And we are definitely seeing strong growth and progress.
Um, that that aren't in that 750, that maybe we should also consider, thanks a lot.
But certainly it helps our engineers.
Do more it move faster with the current footprint.
We look at how we run the business across the organization, so using AI within the business to drive daily operations.
It can be all the way from the engineering team to a small teams within our back office, even within my Finance team. For example, we deployed the agents within our Treasury organization. We're deploying agents are with and how we run how we are paying reconcile invoice et cetera. So there are opportunities across the business that we evaluate on a regular basis.
Philipp Schindler: ... It can be all the way from the engineering team to small teams within our back office, even within my finance team, for example. We deployed agents within our treasury organization. We're deploying agents within how we pay and reconcile invoice, et cetera. So there are opportunities across the business that we evaluate on a regular basis to ensure we can free up more of that capacity to invest in our future.
Anat Ashkenazi: ... It can be all the way from the engineering team to small teams within our back office, even within my finance team, for example. We deployed agents within our treasury organization. We're deploying agents within how we pay and reconcile invoice, et cetera. So there are opportunities across the business that we evaluate on a regular basis to ensure we can free up more of that capacity to invest in our future.
To ensure we can free up more of that capacity to invest in our future.
Of course, I think, uh, you know, to be definitely saw, uh, I I would say extraordinary period of growth in Q4, uh, for for Gemini app. Uh, it's not just a growth in, uh, monthly active users. Uh, you know, but there is definitely, uh, you know, there was a, you know, shop increase in engagement per user, uh, on the app. Um, so all the metrics, uh, be active usage, the intensity of usage retention all showed, uh, distinct, uh, progress, uh across uh, iOS web Android Etc, and, and geographically, uh, globally. So it, you know, definitely, uh, all the, all the product experience improvements. The
Yeah.
Yeah.
Your next question comes from Doug Anmuth with Jpmorgan. Your line is now open.
Operator: Your next question comes from Doug Anmuth with JPMorgan. Your line is now open.
Operator: Your next question comes from Doug Anmuth with JPMorgan. Your line is now open.
Thanks for taking my questions I've two over the last couple of years, we've seen considerable orange language model leapfrogging. Many expect that to continue what are the ways that Google can build and maintain a gemini position around data distribution and product integration and then how should we think about the potential for Gpus to.
[Analyst] (JPMorgan): Thanks for taking questions. I have two. Over the last couple of years, we've seen considerable large language model leapfrogging, and many expect that to continue. What are the ways that Google can build and maintain its Gemini position around data, distribution, and product integration? And then, how should we think about the potential for TPUs to move outside of Google Cloud and into external data centers and develop as an incremental revenue stream? Thank you.
Doug Anmuth: Thanks for taking questions. I have two. Over the last couple of years, we've seen considerable large language model leapfrogging, and many expect that to continue. What are the ways that Google can build and maintain its Gemini position around data, distribution, and product integration? And then, how should we think about the potential for TPUs to move outside of Google Cloud and into external data centers and develop as an incremental revenue stream? Thank you.
Sundar Pichai: And the introduction of Gemini 3 in AI Mode was a very positive driver as well. And obviously, we'll continue to evolve these experiences. And I'm excited about the opportunities there.
Sundar Pichai: And the introduction of Gemini 3 in AI Mode was a very positive driver as well. And obviously, we'll continue to evolve these experiences. And I'm excited about the opportunities there.
Move outside of Google cloud and into external data centers and develop as an incremental revenue stream.
Work we did with Nano Banana, the progress with the Gemini models, all translated into, uh, you know, strong momentum. And—and that momentum, uh, you know, is continuing. So we are excited about that and we'll continue to invest. Obviously, we, you know, there are, uh, many people who are getting a deeply AI-native experience in the context of AI mode in Search as well. And, and, uh, you know, we are, uh, definitely seeing, uh, strong growth and progress, and the introduction of Gemini 3, uh, in AI mode was a very positive, uh, driver as well. And obviously, you know, we'll, we'll continue to, uh, evolve these experiences, and I'm excited about the opportunities there.
Doug look I I think.
Anat Ashkenazi: Thank you.
Ross Sandler: Thank you.
Thank you.
The LLM frontier.
Operator: Your next question comes from Ken Gawrelski with Wells Fargo. Your line is now open.
Operator: Your next question comes from Ken Gawrelski with Wells Fargo. Your line is now open.
Sundar Pichai: Doug, look, I think, you know, the LLM frontier, you know, it's been an exciting trajectory, and I think 2026 will continue to show that progress. We're obviously improving these models across many paradigms, right? On pre-training, post-training, you know, test time, compute, and so on. We are bringing multimodal models into the picture. We are bringing agentic capabilities, you know, the coding area showing a lot of progress. Obviously, integrating all of this together and offering a great, you know, customer experience for our, for our—through our products as well as through our APIs to our cloud customers, you know, to me, feels like there's a lot of headroom ahead.
Sundar Pichai: Doug, look, I think, you know, the LLM frontier, you know, it's been an exciting trajectory, and I think 2026 will continue to show that progress. We're obviously improving these models across many paradigms, right? On pre-training, post-training, you know, test time, compute, and so on. We are bringing multimodal models into the picture. We are bringing agentic capabilities, you know, the coding area showing a lot of progress. Obviously, integrating all of this together and offering a great, you know, customer experience for our, for our—through our products as well as through our APIs to our cloud customers, you know, to me, feels like there's a lot of headroom ahead.
No.
It's been an exciting trajectory and I think 2026 will continue to show that progress if at all.
Anat Ashkenazi: Thank you very much. Two, if I may, both on search. First, could you walk us through how you are evolving your views on the monetization of AI search activity? Given the more conversational nature and longer periods of engagement per session, consumer utility is increasingly driven by the on-platform results, not specifically the link outs and referrals. In that construct, how do you think about increasing the revenue opportunity to match the consumer utility? And is this increasingly where premium subscriptions play? And then question two, and it's related, as you think about partnerships such as the new Apple partnership on Siri, how do you think about the right way to align for success with those partners? Previously, as disclosed in the DOJ documents, et cetera, it was a revenue share relationship.
Ken Gawrelski: Thank you very much. Two, if I may, both on search. First, could you walk us through how you are evolving your views on the monetization of AI search activity? Given the more conversational nature and longer periods of engagement per session, consumer utility is increasingly driven by the on-platform results, not specifically the link outs and referrals. In that construct, how do you think about increasing the revenue opportunity to match the consumer utility? And is this increasingly where premium subscriptions play? And then question two, and it's related, as you think about partnerships such as the new Apple partnership on Siri, how do you think about the right way to align for success with those partners? Previously, as disclosed in the DOJ documents, et cetera, it was a revenue share relationship.
Your next question comes from Ken gosky with Wells. Fargo, your line is now open.
Obviously, improving these models across many paradigms right.
Thank you very much. Uh, 2. If I met uh, both both on search
On pre training post training test time computer and so on and we are bringing a multimodal models into the picture are we are we are bringing agentic.
Capabilities.
<unk> is showing a lot of progress and obviously integrating all of this together and offering a great.
Customer experience for our offer through our product sets with us through our API api's to our cloud customers to me feels like there's a lot of headroom ahead.
Um, first could you walk us through how you are evolving, your views on the modernization of AI search activity, given the more conversational nature and longer periods of Engagement per session. Um, consumer utility increasingly, uh, is increasingly driven by the on platform results not specifically to link outs and referrals in that construct. How do you think about increasing the revenue opportunity to match the consumer utility is? And is is this where a premium subscriptions play? Um, and then uh, question 2 and its related as you
You think about Partnerships uh such as the um uh as the new Apple partnership on on Siri.
And as you have seen our trajectory over the past.
Two years in terms of how we've been making progress I think B R V.
Sundar Pichai: And as you've seen our trajectory over the past two years in terms of how we've been making progress, I think we are in a very, very you know relentless innovation cadence, and I think we are confident about maintaining that momentum as we go through 2026. In terms of TPUs, I would think about it as it's reflected in our you know overall part of what makes Google Cloud an attractive choice, is the wide choice of accelerators we bring to bear here, and we meet customers in terms of what their needs are and the choice, as well as other things we bring as part of Google Cloud.
Sundar Pichai: And as you've seen our trajectory over the past two years in terms of how we've been making progress, I think we are in a very, very you know relentless innovation cadence, and I think we are confident about maintaining that momentum as we go through 2026. In terms of TPUs, I would think about it as it's reflected in our you know overall part of what makes Google Cloud an attractive choice, is the wide choice of accelerators we bring to bear here, and we meet customers in terms of what their needs are and the choice, as well as other things we bring as part of Google Cloud.
Very very.
Our relentless innovation cadence and I think we are a.
Anat Ashkenazi: But now, if you think about the utility that you're driving through AI search and through Gemini on those platforms, it may be less related to the actual "search" revenue. Could you just talk a little bit about how you align with partners for success there? Thank you.
Anat Ashkenazi: But now, if you think about the utility that you're driving through AI search and through Gemini on those platforms, it may be less related to the actual "search" revenue. Could you just talk a little bit about how you align with partners for success there? Thank you.
Confident about maintaining that momentum as we go through 'twenty six.
In terms of Tpu's I would I would I would think about it as it's reflected in our <unk>.
Overall part of what makes Google cloud an attractive choice is the.
Why choice of acts Raiders, we bring to bear here and be meet customers in terms of what their needs are and the choice as well as other things we bring this part of Google cloud and to inefficiencies in our data centers all of that comes to bear and that that's what you see in the straw.
Sundar Pichai: So first of all, I mean, worthwhile to say that the acceleration we saw in the search was not due to a single driver but was really the result of many different parts of our business showing strength and working well together. And maybe I quickly add the vertical perspective: retail, finance, and health drove actually the greatest contribution to search revenue, though nearly every major vertical actually accelerated in Q4. More specifically to your question, the ongoing innovation is, as you know, core to what we do. And the enhancements to the user and the advertiser experience really continue to drive our performance. And we make hundreds of these changes every quarter. We see AI Overviews and AI Mode continue to drive greater search usage and growth in overall queries, including important and commercial queries. Gemini-based improvements in search ads help us better match queries and craft creatives for advertisers.
Sundar Pichai: So first of all, I mean, worthwhile to say that the acceleration we saw in the search was not due to a single driver but was really the result of many different parts of our business showing strength and working well together. And maybe I quickly add the vertical perspective: retail, finance, and health drove actually the greatest contribution to search revenue, though nearly every major vertical actually accelerated in Q4. More specifically to your question, the ongoing innovation is, as you know, core to what we do. And the enhancements to the user and the advertiser experience really continue to drive our performance. And we make hundreds of these changes every quarter.
How do you think about the right way to align for success with those Partners previously as as disclosed in the the doj documents Etc? Uh, it was a revenue share, uh, relationship. But now, if you think about the utility that you're driving through AI search and through, you know, uh, and through Gemini on those platforms, it may be less related to the actual search, uh, quote, unquote, search Revenue. Could you just talk a little bit about how you align, uh, with Partners For Success there? Thank you.
Sundar Pichai: The end-to-end efficiencies in our data centers, all of that comes to bear, and that's what you see in the strong momentum in Google Cloud. And given the overall investment we are making, we expect to be able to drive that momentum there. So that's how I would think about it.
Sundar Pichai: The end-to-end efficiencies in our data centers, all of that comes to bear, and that's what you see in the strong momentum in Google Cloud. And given the overall investment we are making, we expect to be able to drive that momentum there. So that's how I would think about it.
Long momentum in Google cloud.
And given the overall investment we are making and we expect to be able to drive that momentum. There. So that's how I would think about it.
Okay.
Thank you Sundar.
Your next question comes from Mark Mahaney with Evercore. Your line is now open.
Sundar Pichai: We see AI Overviews and AI Mode continue to drive greater search usage and growth in overall queries, including important and commercial queries. Gemini-based improvements in search ads help us better match queries and craft creatives for advertisers.
[Analyst] (JPMorgan): Thank you, Sundar.
Doug Anmuth: Thank you, Sundar.
Operator: Your next question comes from Mark Mahaney with Evercore ISI. Your line is now open.
Operator: Your next question comes from Mark Mahaney with Evercore ISI. Your line is now open.
Thanks, two questions one could you just comment a little bit on the Youtube.
AD revenue at 9% year over year growth. It sounded like direct response was good and it sounded like from search that retail came in relatively strong. So it's a little surprising that didn't kind of come through in the Youtube ads revenue growth and then Sundar can I ask you to try to get ahead of a debate in the market, which is just kind of maybe at a deep seek moment again, you talked earlier about Kevin.
[Analyst] (Evercore ISI): Thanks. Two questions. One, could you just comment a little bit on the YouTube ad revenue, that 9% year-over-year growth? It sounded like direct response was good, and it sounded like from search, that retail came in relatively strong, so it's a little surprising that didn't kind of come through in the YouTube ads revenue growth. And then, Sundar, can I ask you to try to get ahead of a debate in the market, which is there's kind of maybe a DeepSeek moment again. You talked earlier about Gemini being the AI engine for some of the most successful software SaaS companies out there in the world, and it just seems like there's a market belief that the software companies are kind of losing pricing power, and it looks like it'd be a really terrible customer base.
Mark Mahaney: Thanks. Two questions. One, could you just comment a little bit on the YouTube ad revenue, that 9% year-over-year growth? It sounded like direct response was good, and it sounded like from search, that retail came in relatively strong, so it's a little surprising that didn't kind of come through in the YouTube ads revenue growth. And then, Sundar, can I ask you to try to get ahead of a debate in the market, which is there's kind of maybe a DeepSeek moment again. You talked earlier about Gemini being the AI engine for some of the most successful software SaaS companies out there in the world, and it just seems like there's a market belief that the software companies are kind of losing pricing power, and it looks like it'd be a really terrible customer base.
Sundar Pichai: I talked about the understanding of intent and how this has significantly expanded our ability to deliver ads on longer and more complex searches that were, frankly, previously difficult to monetize. AI Max, for example, is already used by hundreds of thousands of advertisers and continues to unlock billions of net new queries in that sense. We see strength with SMB advertisers expanding their budgets and adopting automation tools, leading to better ROI. On the creative side, we're using Gemini to generate millions of creative assets via text customization in AI Max and PMax, and so on. So we're very pleased with what we're seeing here.
Sundar Pichai: I talked about the understanding of intent and how this has significantly expanded our ability to deliver ads on longer and more complex searches that were, frankly, previously difficult to monetize. AI Max, for example, is already used by hundreds of thousands of advertisers and continues to unlock billions of net new queries in that sense. We see strength with SMB advertisers expanding their budgets and adopting automation tools, leading to better ROI. On the creative side, we're using Gemini to generate millions of creative assets via text customization in AI Max and PMax, and so on. So we're very pleased with what we're seeing here.
That the acceleration we saw on the search was not due to a single driver but was really the result of many different parts of our business showing strength and working well together and maybe I quickly add the vertical perspective. Retail Finance Health drove, actually the greatest contribution to search uh Revenue. They'll nearly every major vertical actually accelerated in Q4 uh more specifically to your question. The ongoing Innovation is as you know, core to what we do and the enhancements to the user and The Advertiser experience really continue to drive our performance. And we make hundreds of these changes every quarter. Uh we see a overviews and AI mode. Continue to drive greater search usage and growth and overall queries uh including important in commercial queries. Um Gemini based improvements and search ads, help us better match queries and uh craft creatives for advertisers. Um, I talked about the uh, understanding of intent and how this has significantly expanded our ability to deliver ads on longer and more complex searches
The AI engine for the most for some of the most successful software SaaS companies out there in the world and it just seems like there's a market belief that these software companies are kind of losing seat power.
Losing pricing power and it looks like it would be a really terrible customer base I can't imagine that that's actually going to happen, but could you just talk about it you are at the forefront of AI and the impact that that's happening on software companies why wouldn't that be or why would it be undermining the economics of your large software SaaS company base. Thanks.
[Analyst] (Evercore ISI): I can't imagine that that's actually gonna happen, but could you just talk about it? You're at the front forefront of AI and the impact that that's having on software companies. Why wouldn't that be, or why would it be undermining the economics of your large software SaaS company base? Thanks.
Mark Mahaney: I can't imagine that that's actually gonna happen, but could you just talk about it? You're at the front forefront of AI and the impact that that's having on software companies. Why wouldn't that be, or why would it be undermining the economics of your large software SaaS company base? Thanks.
Uh, that were, frankly, previously difficult to monetize. Um, AI Max, for example, is already used by hundreds of thousands of advertisers and continues to unlock billions of net new queries. In that sense, uh, we see strength with SMB advertisers expanding their budgets and adopting automation tools, uh, leading to better ROIs. On the creative side, we're using Gemini to generate millions of creative assets, uh, via text customization in AI Max and PMax, uh, and so on. So we're very pleased with what we're seeing here.
Operator: Our last question comes from Justin Post with Bank of America. Your line is now open.
So mark so first of all thank you for the question for the full year of 2025, our Youtube annual revenues surpassed 60 billion across ads and subscription in Q4 Youtube ads was driven by strong growth in direct response on.
Operator: Our last question comes from Justin Post with Bank of America. Your line is now open.
Philipp Schindler: So, Mark, so first of all, thank you for the question. For the full year 2025, our YouTube's annual revenue surpassed $60 billion across ads and subscription. In Q4, YouTube ads was driven, indeed, by strong growth and direct response. On the brand side, as Anat shared, the largest factor negatively impacting the year-over-year growth rate was lapping the strong spend on US elections. We also saw a slight impact in some other brand related verticals. But taking a step back, I think it's important to think about YouTube ads and subs holistically, because when a user shifts from being an ad-supported user to a YouTube Music and Premium customer, it has a slightly negative impact on YouTube ads revenues, but a positive impact on our business.
Philipp Schindler: So, Mark, so first of all, thank you for the question. For the full year 2025, our YouTube's annual revenue surpassed $60 billion across ads and subscription. In Q4, YouTube ads was driven, indeed, by strong growth and direct response. On the brand side, as Anat shared, the largest factor negatively impacting the year-over-year growth rate was lapping the strong spend on US elections. We also saw a slight impact in some other brand related verticals. But taking a step back, I think it's important to think about YouTube ads and subs holistically, because when a user shifts from being an ad-supported user to a YouTube Music and Premium customer, it has a slightly negative impact on YouTube ads revenues, but a positive impact on our business.
Anat Ashkenazi: Great. Just want to follow up on the Gemini app. Obviously, great growth there. Are you seeing any cannibalization of search as far as activity as people start using that app more? And then second, on monetization, where are you on that? And with Agentic and other ads coming, could that be incremental to your growth over the next few years? Thank you.
Justin Post: Great. Just want to follow up on the Gemini app. Obviously, great growth there. Are you seeing any cannibalization of search as far as activity as people start using that app more? And then second, on monetization, where are you on that? And with Agentic and other ads coming, could that be incremental to your growth over the next few years? Thank you.
and our last question comes from Justin post with Bank of America, your line is now open
On the brand side as I'm not sure the largest factor negatively impacting the year over year growth rate was lapping the strong spend on U S. Elections. We also saw a slight impact in some other brent related verticals, but taking a step back I think it's important to think about Youtube ads in subs holistically, because when a user shifts from being an AD supported user.
Great. I just want to follow up on the Gemini app. Obviously, great growth. There are you seeing any cannibalization of search as far as activity as people start? Using that app more? And then second um on monetization? Where are you on that? And and with agentic and other ads coming, could that be incremental to your growth over the next few years? Thank you.
Sundar Pichai: Look, right now overall, look, I think we are giving people choice. People are obviously using Search, experiencing AI Overviews and AI Mode as part of it, and Gemini app as well. The combination of all of that, I think, creates an expansionary moment. I think it's expanding the type of queries people do with Google overall. So overall, some of it all is what we see as a growth opportunity. We haven't seen any evidence of cannibalization there. Maybe Philipp can comment on the monetization.
Sundar Pichai: Look, right now overall, look, I think we are giving people choice. People are obviously using Search, experiencing AI Overviews and AI Mode as part of it, and Gemini app as well. The combination of all of that, I think, creates an expansionary moment. I think it's expanding the type of queries people do with Google overall. So overall, some of it all is what we see as a growth opportunity. We haven't seen any evidence of cannibalization there. Maybe Philipp can comment on the monetization.
To Youtube music and premium customer it has a slightly negative impact on Youtube ads revenues, but a positive impact on our business and.
And we had strong revenue growth in Youtube subscriptions this quarter, particularly in the Youtube music and premium category.
Philipp Schindler: And we had strong revenue growth in YouTube subscriptions this quarter, particularly in the YouTube Music and Premium category. Maybe the interesting part is what we're actually excited about, our roadmap in brand, the opportunity on connected TVs, more innovative ad formats. For example, the shoppable mastheads I spoke about earlier, that we piloted during Cyber 5. We're working really, really hard to further connect brands and creators, scaling sponsorships, enabling advertisers to showcase their products, their services during high-visibility Spotlight Moments. We continue to expand the functionality of the Creator Partnership Hub, making it a lot easier for brands to actually find creators and develop campaigns. We're heavily focusing on brand deals, on measurement efforts. There's a lot of interesting work in the pipeline.
Philipp Schindler: And we had strong revenue growth in YouTube subscriptions this quarter, particularly in the YouTube Music and Premium category. Maybe the interesting part is what we're actually excited about, our roadmap in brand, the opportunity on connected TVs, more innovative ad formats. For example, the shoppable mastheads I spoke about earlier, that we piloted during Cyber 5. We're working really, really hard to further connect brands and creators, scaling sponsorships, enabling advertisers to showcase their products, their services during high-visibility Spotlight Moments. We continue to expand the functionality of the Creator Partnership Hub, making it a lot easier for brands to actually find creators and develop campaigns. We're heavily focusing on brand deals, on measurement efforts. There's a lot of interesting work in the pipeline.
Maybe the interesting part is where we're actually excited about of roadmap and brand the opportunity on connected Tvs more innovative AD formats. For example, the shopper Lemass ads I spoke about earlier that we piloted during cyber five we're working really really hard to further connect our brands and creators scaling sponsorships.
Philipp Schindler: Yeah, I think Sundar previously commented on Agentic and how we think about it. Look, in general, as with all of our products, we really focus first and foremost on creating a great user experience. And we're very excited about where we are with the ads, AI Overviews, and early experiments in AI Mode, including innovations like direct offers and our roadmap for the future. In terms of the Gemini app today, we are focused on a free tier and subscriptions and seeing great growth, as Sundar discussed. But ads have always been part of scaling products to reach billions of people. And if done well, ads can be really valuable and helpful commercial information. And the right moment will share any plans. But as we've said, we're not rushing anything here.
Philipp Schindler: Yeah, I think Sundar previously commented on Agentic and how we think about it. Look, in general, as with all of our products, we really focus first and foremost on creating a great user experience. And we're very excited about where we are with the ads, AI Overviews, and early experiments in AI Mode, including innovations like direct offers and our roadmap for the future. In terms of the Gemini app today, we are focused on a free tier and subscriptions and seeing great growth, as Sundar discussed. But ads have always been part of scaling products to reach billions of people. And if done well, ads can be really valuable and helpful commercial information. And the right moment will share any plans. But as we've said, we're not rushing anything here.
Advertisers to showcase their products their services during high visibility spotlight moments, we continue to expand the functionality of the crater partnership hub, making it a lot easier for brands to actually find creators and develop campaigns were heavily focusing on brand deals on measurement efforts. So there's a lot of interesting work in the pipeline.
Uh, right now, we're all, uh, look, I, I think, uh, we are giving people choice. People are obviously using search, uh, experiencing AIO views and AI more as part of it, and, and Gemini, uh, app as well. And the combination of all of that, I think, uh, creates an expansionary moment. I think it's expanding the type of queries people do with Google overall and, and so overall, uh, you know, some of it, all the support we see as a growth opportunity and, uh, uh, you know, we haven't seen any evidence of cannibalization there. Um, and, uh, maybe Philipp can comment on the monetization. Yeah, I think so. Previously commented on agentic, and how we think about it, and look, in general, as with all of our products, we really focus first and foremost on creating a great user experience. And, uh, we're very excited about where we are with the ads and AI overviews and early experiments in AI mode, including in,
And on top of that we actually see opportunity also for upside with performance advertising. There is a lot of momentum with demand gen adoption across small and medium advertisers.
Philipp Schindler: And on top of that, we actually see opportunity also for upside with performance advertising. There's a lot of momentum with demand gen adoption across small and medium advertisers. We're also excited about the opportunity for continued ads innovation and direct response, like, for example, shoppable formats, including in the living room, which is then helping drive strength in retail, the continued momentum in shorts, and so on. So overall, we're, we're quite excited. Yeah.
Philipp Schindler: And on top of that, we actually see opportunity also for upside with performance advertising. There's a lot of momentum with demand gen adoption across small and medium advertisers. We're also excited about the opportunity for continued ads innovation and direct response, like, for example, shoppable formats, including in the living room, which is then helping drive strength in retail, the continued momentum in shorts, and so on. So overall, we're, we're quite excited. Yeah.
We're also excited about the opportunity for a continued adds innovation in direct response like for example shop of formats, including in the living room.
Innovations, like direct offers and our road map for the future. Uh, in terms of the Gemini app, today we are focused on a free tier and subscriptions, and seeing great growth as some are discussed. Uh, but as I've always been part of scaling products to reach billions of people, and they've done well, ads can be really valuable and helpful—commercial information at the right moment. We'll share any plans. Um, but as we've said, we're not rushing anything here.
Which is then helping drive strength in retail the continued momentum in shorts and so on so overall, we're quite excited.
Operator: Thank you. And that concludes our question and answer session for today. I'd like to turn the conference back over to Jim Friedland for any further remarks.
Operator: Thank you. And that concludes our question and answer session for today. I'd like to turn the conference back over to Jim Friedland for any further remarks.
Great and Mark on on in terms of Gemini adoption and how you know what this moment means for SaaS at start look at least from my <unk>.
Philipp Schindler: Thanks, everyone, for joining us today. We look forward to speaking with you again on our Q1 2026 call. Thank you. Have a good evening.
Philipp Schindler: Thanks, everyone, for joining us today. We look forward to speaking with you again on our Q1 2026 call. Thank you. Have a good evening.
Thank you. And that concludes our question and answer session for today. I'd like to turn the conference back over to Jim Friedland for any further remarks.
Sundar Pichai: ... Great! And Mark, on in terms of Gemini adoption and how, you know, what this moment means for SaaS, et cetera. Look, at least from my vantage point, you know, I definitely see we have very, very good SaaS customers who are leaders in their respective categories. And what I see the successful companies doing is they are definitely incorporating Gemini deeply in, you know, critical workflows, be it on improving their product experience and driving growth or using it to drive efficiency within their organizations. And I think, I think it is an enabling tool, just like it has been an enabling tool for us across our products and services, be it Search, YouTube, et cetera.
Sundar Pichai: ... Great! And Mark, on in terms of Gemini adoption and how, you know, what this moment means for SaaS, et cetera. Look, at least from my vantage point, you know, I definitely see we have very, very good SaaS customers who are leaders in their respective categories. And what I see the successful companies doing is they are definitely incorporating Gemini deeply in, you know, critical workflows, be it on improving their product experience and driving growth or using it to drive efficiency within their organizations. And I think, I think it is an enabling tool, just like it has been an enabling tool for us across our products and services, be it Search, YouTube, et cetera.
My vantage point I definitely see.
Thanks everyone for joining us today. We look forward to speaking with you again, on our first quarter 2026 call, thank you and have a good evening.
Operator: Thank you, everyone. This concludes today's conference call. Thank you for participating. You may now disconnect.
Operator: Thank you, everyone. This concludes today's conference call. Thank you for participating. You may now disconnect.
It will be a very very good SaaS customers, who are leaders in their respective categories.
Thank you, everyone. This concludes today's conference call. Thank you for participating. You may now. Disconnect
And what I see the successful company is doing is they are definitely incorporating gemini deeply in.
Critical workflows beat on improving their product experience and driving growth or using it to drive efficiency are there.
Within their organizations and I think our I think it is an enabling tool just like it has been an enabling tool for us across our products and services speech search Youtube et cetera, I think the companies who are.
Seizing the moment I didn't have the same opportunity ahead and at.
Sundar Pichai: I think the companies who are, you know, seizing the moment, I think have the same opportunity ahead. And at least we are excited about the partnerships we have there and the momentum, if I look at it in terms of their tokens usage, et cetera, the growth has been very robust in Q4.
Sundar Pichai: I think the companies who are, you know, seizing the moment, I think have the same opportunity ahead. And at least we are excited about the partnerships we have there and the momentum, if I look at it in terms of their tokens usage, et cetera, the growth has been very robust in Q4.
At least we are excited about the partnerships, we have there and and and the momentum if I look at it in terms of their tokens usage et cetera. So the growth has been very robust in Q4.
Thank you.
The next question comes from Mark <unk>.
[Company Representative] (Google): Thank you.
Mark Mahaney: Thank you.
Marlock with Alliance Bernstein. Your line is now open.
Operator: Your next question comes from Mark Schmalick with AllianceBernstein. Your line is now open.
Operator: Your next question comes from Mark Schmalick with AllianceBernstein. Your line is now open.
Yes, thanks for taking the questions two if I may the first probably not.
Can you talk a little bit more about the relationship between investment levels and how you kind of expect core performance that the trend is there like an operating income or free cash flow objective that you saw towards the or how do you think about green lighting resources and projects and then the second question for all of you.
[Analyst] (AllianceBernstein): Yes, thanks for taking the questions. Two, if I may. The first for Nat is: can you talk a little bit more about the relationship between investment levels and how you kind of expect core performance to trend? Is there, like, an operating income or a free cash flow objective that you solve towards? Or how do you think about greenlighting resources and projects? And then the second question for all of you. You know, a year ago, we probably could have guessed the answer to this question. But given where we are today, for each of you, what keeps you up at night here as you think about the Google story, and what's next? Thanks.
Mark Shmulik: Yes, thanks for taking the questions. Two, if I may. The first for Nat is: can you talk a little bit more about the relationship between investment levels and how you kind of expect core performance to trend? Is there, like, an operating income or a free cash flow objective that you solve towards? Or how do you think about greenlighting resources and projects? And then the second question for all of you. You know, a year ago, we probably could have guessed the answer to this question. But given where we are today, for each of you, what keeps you up at night here as you think about the Google story, and what's next? Thanks.
So we probably could have guessed the answer to this question.
But given where we are today.
What keeps you up at night here as you think about the Google started yet and what's next.
Yeah.
Thanks, Mark let me start with a question on the investment framework and it's an important one and you can and as you can imagine an important one for us as well we.
Anat Ashkenazi: Thanks, Mark. Let me start with a question on the investment framework, and it's an important one, and as you can imagine, an important one for us as well. We have a highly rigorous framework that we use internally, where we look at all the needs for investment, whether it's from our own organization or from external customers, and have an estimate of what that investment could potentially yield. Obviously, not just near term, but long term as well. So we take that into consideration when we make the following decision. The first one is the total investment that we make across the company. This was, for example, in 2025, the $91 billion we invested in CapEx, and our estimate for CapEx investment this year.
Anat Ashkenazi: Thanks, Mark. Let me start with a question on the investment framework, and it's an important one, and as you can imagine, an important one for us as well. We have a highly rigorous framework that we use internally, where we look at all the needs for investment, whether it's from our own organization or from external customers, and have an estimate of what that investment could potentially yield. Obviously, not just near term, but long term as well. So we take that into consideration when we make the following decision. The first one is the total investment that we make across the company. This was, for example, in 2025, the $91 billion we invested in CapEx, and our estimate for CapEx investment this year.
We have a highly rigorous framework that we use internally, where we look at all the need for investment whether it's from our own organization or from external customers.
And have an estimate of what that investment.
Investment could potentially yield obviously, not just near term, but long term as well so we take that into consideration when we make the following decision. The first one is the total investment that we make across the company. This was for example in 'twenty 'twenty five the $91 billion, we invested in Capex and our estimate for <unk>.
Capex investment this year, so what's the total envelope that we want to invest to ensure that we can drive both near term and long term growth for the company and then the second way we use that framework is to just allocate these funds across the organization determined where we should make these investments.
Anat Ashkenazi: So what's the total envelope that we want to invest to ensure that we can drive both near-term and long-term growth for the company? And then the second way we use that framework is to just allocate these funds across the organization, determine where we should make these investments. And throughout the year, as you can imagine, we always look to understand where things are moving, whether it's external dynamics or internal dynamics, and I've mentioned some of the supply chain pressures we're seeing externally. So we look at this with a highly rigorous framework to make sure that we're making the right decision. You know, it was exciting to see the fact that we're already monetizing, and you saw it in the results that we just issued this quarter, the investments that we've made in AI.
Anat Ashkenazi: So what's the total envelope that we want to invest to ensure that we can drive both near-term and long-term growth for the company? And then the second way we use that framework is to just allocate these funds across the organization, determine where we should make these investments. And throughout the year, as you can imagine, we always look to understand where things are moving, whether it's external dynamics or internal dynamics, and I've mentioned some of the supply chain pressures we're seeing externally. So we look at this with a highly rigorous framework to make sure that we're making the right decision. You know, it was exciting to see the fact that we're already monetizing, and you saw it in the results that we just issued this quarter, the investments that we've made in AI.
And throughout the year as you can imagine we always look to understand where things are moving.
Whether it's an external dynamics or internal dynamics and I've mentioned some of the supply chain pressures, we're seeing externally.
So we look at this with a highly rigorous framework to make sure that we're making the right decision you know it was exciting to see the the fact that we're already monetizing them and you cite in the results that we've just issued this quarter the investments that we've made in AI, it's already delivering results across the business I know it's been clouded.
Obviously external but you've heard the comments on the success, we're seeing in search that common stuff from from Sundar and from Philip.
Anat Ashkenazi: It's already delivering results across the business. I know it's in cloud; it's very obvious externally, but you've heard the comments on the success we're seeing in search, the comments from Sundar and from Philipp, and then the frontier model development that really serves as the foundation for the organization. We then also look at just the cash flow, cash flow generation, the health of our financials, and the balance sheet. That's important as well. So we take that into consideration when we make the decision about the overall level of investment. We want to make sure we do it in a fiscally responsible way, and that we invest appropriately, but we do it in a way that maintains a very healthy financial position for the organization.
Anat Ashkenazi: It's already delivering results across the business. I know it's in cloud; it's very obvious externally, but you've heard the comments on the success we're seeing in search, the comments from Sundar and from Philipp, and then the frontier model development that really serves as the foundation for the organization. We then also look at just the cash flow, cash flow generation, the health of our financials, and the balance sheet. That's important as well. So we take that into consideration when we make the decision about the overall level of investment. We want to make sure we do it in a fiscally responsible way, and that we invest appropriately, but we do it in a way that maintains a very healthy financial position for the organization.
And then the frontier model development that really serves as the foundation for the organization.
We then also look at just the cash flow cash flow generation and the health of our.
Financials, and the balance sheet, that's important as well.
So we take that into consideration when we make the decision about.
The overall level of investment we wanted to make sure we do it in a fiscally responsible way and that we invest appropriately, but we do it in a way that maintains a very healthy financial.
Financial position for the organization.
Yeah, maybe maybe I can answer Oh on on what keeps us up at night look I think.
Sundar Pichai: And yeah, maybe, maybe I can answer on, on what keeps us up at night. Look, I think overall, we've been on this AI-first trajectory for over a decade now, and it's, it's, it's what we've been methodically thinking our way through. It's the reason why we've been working on TPUs for over a decade, as an example. But I think specifically at this moment, maybe the top question, you know, is definitely around compute capacity, all the, all the constraints, be it power, LAN, supply chain constraints. How do you ramp up to meet this extraordinary demand for this moment? Get our investments right for the long term and, and do it all in a way that we are driving efficiencies and, and, and doing it in a world-class way.
Sundar Pichai: And yeah, maybe, maybe I can answer on, on what keeps us up at night. Look, I think overall, we've been on this AI-first trajectory for over a decade now, and it's, it's, it's what we've been methodically thinking our way through. It's the reason why we've been working on TPUs for over a decade, as an example. But I think specifically at this moment, maybe the top question, you know, is definitely around compute capacity, all the, all the constraints, be it power, LAN, supply chain constraints. How do you ramp up to meet this extraordinary demand for this moment? Get our investments right for the long term and, and do it all in a way that we are driving efficiencies and, and, and doing it in a world-class way.
Overall, we've been on this AI first trajectory for over a decade now and it's it's what we have been methodically thinking our way through it's the reason why we have been working on TPU as for over a decade as an example, but I think specifically at this moment maybe the top question. A you know is there.
Natalie around compute capacity.
All of the all the constraints.
Power of land supply chain constraints.
Do you ramp up to meet this extraordinary demand for this moment get our investments right for the long term and do it all in a way that we are driving efficiencies.
And and doing it in a world class way and so that's where I think we are meeting the moment, well and you know, but it's definitely an area, where I'm spending a lot of time on.
Sundar Pichai: And so that's where I think we are meeting the moment well, and you know, but it's definitely an area we're spending a lot of time on.
Sundar Pichai: And so that's where I think we are meeting the moment well, and you know, but it's definitely an area we're spending a lot of time on.
Yeah.
Okay.
Your next question comes from Michael Nathanson with Moffett Nathanson. Your line is now open.
Operator: Your next question comes from Michael Nathanson with Moffett Nathanson. Your line is now open.
Operator: Your next question comes from Michael Nathanson with Moffett Nathanson. Your line is now open.
Thanks, very one for Sundar and one for not Sundar, you mentioned Universal Commerce protocol, a bunch of times.
[Analyst] (Moffett Nathanson): Thanks. One for Sundar, one for Anat. Sundar, you've mentioned Universal Commerce Protocol a bunch of times. I wonder if you could spend some time talking about the rationale for developing it, the opportunity that you see it solves for, and what it means for the product discovery funnel for consumers. And then for Anat, any clarity you can provide on a CapEx guide between longer duration assets like buildings and infrastructure and shorter cycle assets like technical equipment, that'd be helpful. Thanks.
Michael Nathanson: Thanks. One for Sundar, one for Anat. Sundar, you've mentioned Universal Commerce Protocol a bunch of times. I wonder if you could spend some time talking about the rationale for developing it, the opportunity that you see it solves for, and what it means for the product discovery funnel for consumers. And then for Anat, any clarity you can provide on a CapEx guide between longer duration assets like buildings and infrastructure and shorter cycle assets like technical equipment, that'd be helpful. Thanks.
If you could spend some time talking about the rationale for developing it.
The opportunity that you see it solves for now what it means for the prospects for your funnel for consumers and for not any color you can provide on the catheter sky between longer duration assets and buildings and infrastructure ensure a cycle assets like technical equipment that'd be helpful. Thanks.
Thanks, Michael and obviously.
Kill.
People go through a lot of commercial journeys across many of our surfaces search Youtube Gemini App and so on so I think there's as well this week.
Sundar Pichai: Thanks, Michael. You know, obviously, you know, people go through a lot of commercial journeys across many of our surfaces, Search, YouTube, Gemini app, and so on. So I think there's, as well as we support through cloud and ads, our entire retail partners as well. And the opportunity to, you know, improve the experience, I think, I think can be a, a kind of a huge foundational uplift here. But it's important, we are approaching it, keeping in mind that our users, as well as, you know, merchants here and figuring out that value.
Sundar Pichai: Thanks, Michael. You know, obviously, you know, people go through a lot of commercial journeys across many of our surfaces, Search, YouTube, Gemini app, and so on. So I think there's, as well as we support through cloud and ads, our entire retail partners as well. And the opportunity to, you know, improve the experience, I think, I think can be a, a kind of a huge foundational uplift here. But it's important, we are approaching it, keeping in mind that our users, as well as, you know, merchants here and figuring out that value.
We support a true cloud and ads, our entire retail partners as well.
And the opportunity to.
Improve the experience I think I think can be a kind of a huge foundational uplift here.
But it's important to be approaching it keeping in mind that our users are.
As well as a.
Merchants here in figuring out the value part of what's been good in designing the Universal Commerce protocol as it it makes it much easier for users to complete transactions, but at the same time. It allows merchants to help showcase the range of debt offerings, if they want to make promotions et cetera. So all of that is built into the.
Sundar Pichai: Part of what's been good in designing the universal commerce protocol is, it makes it much easier for users to complete transactions, but at the same time, it allows merchants to help showcase the range of their offerings, if they want to make promotions, et cetera. So all of that is built into the protocol, and I think you have to get that value prop for the ecosystem right to make the experience better. And so it's foundational, and more importantly, we are now implementing the protocols, and our Gemini models are making progress in those agentic capabilities. And I think so I'm excited about a future where as people are going through discovery, searching, finding new things, if they're interested in acting upon it, all of that is seamless, and so it overall creates an expansionary moment.
Sundar Pichai: Part of what's been good in designing the universal commerce protocol is, it makes it much easier for users to complete transactions, but at the same time, it allows merchants to help showcase the range of their offerings, if they want to make promotions, et cetera. So all of that is built into the protocol, and I think you have to get that value prop for the ecosystem right to make the experience better. And so it's foundational, and more importantly, we are now implementing the protocols, and our Gemini models are making progress in those agentic capabilities. And I think so I'm excited about a future where as people are going through discovery, searching, finding new things, if they're interested in acting upon it, all of that is seamless, and so it overall creates an expansionary moment.
Protocol and I think I think you have to get that value prop for the ecosystem right to make the experience better and so it's foundational and more importantly, we are now.
Planting the protocols and our Gemini models are making progress in those agent capabilities and I think so.
I'm excited about our future where as people are going through discovery searching finding new things if theyre interested in acting upon it all of that is seamless and so it overall.
It's an expansionary moment.
And the question with regards to the Capex and the.
Kind of what makes up the total that we've announced for this year and last year and approximately 60% of our investment in 2025, and it's going to be fairly similar in 2020 six went towards machines. So the servers and then 40% is what you referred to.
Anat Ashkenazi: And the question with regards to the CapEx and the kind of what makes up the total that we've announced for this year and last year. Approximately 60% of our investment in 2025, and it's going to be fairly similar in 2026, went towards machines, so the servers. And then 40% is what you refer to as long-duration assets, which is our data centers and networking equipment. And I think you're probably referring to the depreciation delta between them. Those long-term duration asset depreciate over, you know, the building could be 40 years or longer. Other components may be maybe less than that. Another important component is how we allocate this CapEx, and we've commented in the past about the allocation of our ML compute across the business.
Anat Ashkenazi: And the question with regards to the CapEx and the kind of what makes up the total that we've announced for this year and last year. Approximately 60% of our investment in 2025, and it's going to be fairly similar in 2026, went towards machines, so the servers. And then 40% is what you refer to as long-duration assets, which is our data centers and networking equipment. And I think you're probably referring to the depreciation delta between them. Those long-term duration asset depreciate over, you know, the building could be 40 years or longer. Other components may be maybe less than that. Another important component is how we allocate this CapEx, and we've commented in the past about the allocation of our ML compute across the business.
As long duration assets, which is our data centers and networking equipment and I think you're probably referring to the depreciation delta between the between them are those long term duration assets depreciate over the building could be four years or longer other components, maybe maybe lessen that another important component.
Is how we allocate this capex.
And we've commented in the past about the allocation of our ml compute across the business and for 2026, just over half of our ml compute is expected to go towards the cloud business.
Anat Ashkenazi: And for 2026, just over half of our ML compute is expected to go towards the cloud business.
Anat Ashkenazi: And for 2026, just over half of our ML compute is expected to go towards the cloud business.
Yeah.
Thank you so much.
Yeah.
Your next question comes from Ross Sandler with Barclays. Your line is now open.
Sundar Pichai: Thank you so much.
Michael Nathanson: Thank you so much.
Operator: Your next question comes from Ross Sandler with Barclays. Your line is now open.
Operator: Your next question comes from Ross Sandler with Barclays. Your line is now open.
Great just a question on the native Gemini search.
[Analyst] (Barclays): Great. Just a question on the native Gemini, 750 million. So we added 100 million MAUs in Q4. Could you just talk high level about usage and retention of native Gemini? And is this 750 the right way to measure your progress against companies like ChatGPT, or is there another cohort of users that aren't in that 750 that maybe we should also consider? Thanks a lot.
Ross Sandler: Great. Just a question on the native Gemini, 750 million. So we added 100 million MAUs in Q4. Could you just talk high level about usage and retention of native Gemini? And is this 750 the right way to measure your progress against companies like ChatGPT, or is there another cohort of users that aren't in that 750 that maybe we should also consider? Thanks a lot.
$750 million.
We added 100 million I may use in the fourth quarter.
Could you just talk high level about usage and retention native Gemini.
750, the right way to measure your progress against companies like chat you'd be T or.
Is there another cohort of users.
And I'm talking 50 that maybe we should also consider thanks a lot.
Across I think you know it.
We definitely saw Oh.
I would say extraordinarily period of growth in Q4 for for Gemini App.
Sundar Pichai: Ross, I think, you know, we definitely saw, I would say, extraordinary period of growth in Q4 for Gemini app. It's not just the growth in monthly active users, you know, but there's definitely, you know, there was a sharp increase in engagement per user on the app. So all the metrics, be it active usage, the intensity of usage, retention, all showed distinct progress across iOS, web, Android, et cetera, and geographically, globally. So, you know, definitely, all the product experience improvements, the work we did with NanoBanana, the progress with the Gemini models all translated into, you know, strong momentum and that momentum, you know, is continuing.
Sundar Pichai: Ross, I think, you know, we definitely saw, I would say, extraordinary period of growth in Q4 for Gemini app. It's not just the growth in monthly active users, you know, but there's definitely, you know, there was a sharp increase in engagement per user on the app. So all the metrics, be it active usage, the intensity of usage, retention, all showed distinct progress across iOS, web, Android, et cetera, and geographically, globally. So, you know, definitely, all the product experience improvements, the work we did with NanoBanana, the progress with the Gemini models all translated into, you know, strong momentum and that momentum, you know, is continuing.
It's not just the growth in monthly active users, but there is definitely.
You know there was a sharp increase in engagement.
The user on the App.
So all the metrics are bead active usage the intensity of usage retention all showed a distinct.
Progress across iOS, Android et cetera, and and geographically globally. So it definitely.
All the all the product experience improvements the work, we did with nano banana the progress with the Gemini models, all translated into a strong momentum and and and the momentum.
Is continuing so we are excited about that and we will continue to invest obviously you know there are.
Sundar Pichai: So we are excited about that, and we'll continue to invest. Obviously, we, you know, there are many people who are getting a deeply AI-native experience in the context of AI mode and search as well. And you know, we are definitely seeing strong growth and progress, and the introduction of Gemini 3 in AI mode was a very positive driver as well. And obviously, you know, we'll continue to evolve these experiences, and I'm excited about the opportunities there.
Sundar Pichai: So we are excited about that, and we'll continue to invest. Obviously, we, you know, there are many people who are getting a deeply AI-native experience in the context of AI mode and search as well. And you know, we are definitely seeing strong growth and progress, and the introduction of Gemini 3 in AI mode was a very positive driver as well. And obviously, you know, we'll continue to evolve these experiences, and I'm excited about the opportunities there.
Many people who are getting a deeply AI native experience in the context of AI mode, and search as well and and you know we are definitely seeing a strong growth in progress and the introduction of Gemini tree.
In AI Mod was up.
Put a drag for us and obviously, we'll continue to evolve these experiences and I'm excited about the opportunities there.
Thank you.
Yeah.
Your next question comes from Ken Goralski with Wells Fargo. Your line is now open.
[Analyst] (Barclays): Thank you.
Ross Sandler: Thank you.
Operator: Your next question comes from Ken Gaworowski with Wells Fargo. Your line is now open.
Operator: Your next question comes from Ken Gaworowski with Wells Fargo. Your line is now open.
Thank you very much two if I may both on search.
First could you walk us through how you are evolving your views on the monetization of AI search activity given them more conversational nature and longer periods of engagement per session consumer utility increasingly.
[Analyst] (Wells Fargo): Thank you very much. Two, if I may, both on search. First, could you walk us through how you are evolving your views on the monetization of AI search activity, given the more conversational nature and longer periods of engagement per session? Consumer utility increasingly is increasingly driven by the on-platform results, not specifically the link outs and referrals. In that construct, how do you think about increasing the revenue opportunity to match the consumer utility? Is, and is this increasingly where premium subscriptions play? And then question two, and it's related: As you think about partnerships, such as the new Apple partnership on Siri, how do you think about the right way to align for success with those partners?
Ken Gawrelski: Thank you very much. Two, if I may, both on search. First, could you walk us through how you are evolving your views on the monetization of AI search activity, given the more conversational nature and longer periods of engagement per session? Consumer utility increasingly is increasingly driven by the on-platform results, not specifically the link outs and referrals. In that construct, how do you think about increasing the revenue opportunity to match the consumer utility? Is, and is this increasingly where premium subscriptions play? And then question two, and it's related: As you think about partnerships, such as the new Apple partnership on Siri, how do you think about the right way to align for success with those partners?
Christy are driven by the on platform results not specifically the link outs and referrals.
In that construct how do you think about increasing the revenue opportunity to match the consumer utility.
Is this increasingly where premium subscriptions play and then question two in it and its related as you think about partnerships such as the.
New Apple partnership on theory.
How do you think about the.
The right way to align for success with those partners previously.
As disclosed.
The Doj documents et cetera.
[Analyst] (Wells Fargo): Previously, as disclosed in the DOJ documents, et cetera, it was a revenue share relationship. But now, if you think about the utility that you're driving through AI search and through, you know, and through Gemini on those platforms, it may be less related to the actual search, quote-unquote, "search revenue." Could you just talk a little bit about how you align with partners for success there? Thank you.
Ken Gawrelski: Previously, as disclosed in the DOJ documents, et cetera, it was a revenue share relationship. But now, if you think about the utility that you're driving through AI search and through, you know, and through Gemini on those platforms, it may be less related to the actual search, quote-unquote, "search revenue." Could you just talk a little bit about how you align with partners for success there? Thank you.
It was a revenue share or a relationship but now.
Think about the utility that you're driving through AI searching through you know.
Through Gemini on those platforms it may be less related to the actual search.
Quote unquote search revenue.
Let's talk a little bit about how you align with partners for success there. Thank you.
So first of all maybe worth about to say that the acceleration respond the surge was not due to a single driver, but was really the result of many different parts of our business showing strength and working well together and maybe I quickly add the vertical perspective retail finance health drove actually the greatest contribution to search revenue without really ever.
Philipp Schindler: ...So first of all, it may be worthwhile to say that the acceleration we saw in Search was not due to a single driver, but was really the result of many different parts of our business showing strength and working well together. And maybe I quickly add, the vertical perspective of retail, finance, health, drove actually the greatest contribution to Search, revenue, though really every major vertical actually accelerated in Q4. More specifically to your question, the ongoing innovation is, as you know, core to what we do, and the enhancements to the user and the advertiser experience really continue to drive our performance, and we make hundreds of these changes every quarter. We see AI Overviews and AI Mode continue to drive greater Search usage and growth in overall queries, including important and commercial queries.
Philipp Schindler: ...So first of all, it may be worthwhile to say that the acceleration we saw in Search was not due to a single driver, but was really the result of many different parts of our business showing strength and working well together. And maybe I quickly add, the vertical perspective of retail, finance, health, drove actually the greatest contribution to Search, revenue, though really every major vertical actually accelerated in Q4. More specifically to your question, the ongoing innovation is, as you know, core to what we do, and the enhancements to the user and the advertiser experience really continue to drive our performance, and we make hundreds of these changes every quarter. We see AI Overviews and AI Mode continue to drive greater Search usage and growth in overall queries, including important and commercial queries.
Major vertical actually accelerated in Q4.
More specifically to your question the autoimmune innovation is core to what we do and the enhancements to the user empty advertiser experience.
We continue to drive our performance and we make hundreds of these changes every quarter.
See air Overviews and continue to drive greater search usage and growth in overall crews, including important in commercial Cory it's.
Gemini based improvements in search ads help us better match quarries and craft Creatives for advertisers I talked about the <unk>.
Philipp Schindler: Gemini-based improvements on Search Ads help us better match queries and craft creatives for advertisers. I talked about the understanding of intent and how this has significantly expanded our ability to deliver ads on longer and more complex searches that were frankly previously difficult to monetize. Performance Max, for example, is already used by hundreds of thousands of advertisers and continues to unlock billions of net new queries in that sense. We see strength with SMB advertisers expanding their budgets and adopting automation tools, leading to better ROI. On the creative side, we're using Gemini to generate millions of creative assets via text customization, Performance Max, and PMax, and so on. So we're very pleased with what we're seeing here.
Philipp Schindler: Gemini-based improvements on Search Ads help us better match queries and craft creatives for advertisers. I talked about the understanding of intent and how this has significantly expanded our ability to deliver ads on longer and more complex searches that were frankly previously difficult to monetize. Performance Max, for example, is already used by hundreds of thousands of advertisers and continues to unlock billions of net new queries in that sense. We see strength with SMB advertisers expanding their budgets and adopting automation tools, leading to better ROI. On the creative side, we're using Gemini to generate millions of creative assets via text customization, Performance Max, and PMax, and so on. So we're very pleased with what we're seeing here.
Understanding of how this has significantly expanded our ability to deliver ads on the longer and more complex searches.
Frankly previously difficult to monetize.
<unk> for example is already used by hundreds of thousands of advertisers and continues to unlock billions of net new quarries in that sense we.
We see strength with SMB advertisers expanding their budgets and adopting automation tools to better ROI on the creative side, we're using Gemini to generate millions of creative assets via text customization in IMAX and Pemex.
And so on so we're very pleased with what we're seeing here.
And our last question comes from Justin Post with Bank of America. Your line is now open.
Operator: Our last question comes from Justin Post with Bank of America. Your line is now open.
Operator: Our last question comes from Justin Post with Bank of America. Your line is now open.
Great just wanted to follow up on the Gemini App, obviously, great growth. There are you seeing any cannibalization of search as far as activity as people are using that out more and then second on monetization where are you on that and with <unk> and other ads coming could that be incremental to your growth over the next few years.
[Analyst] (Bank of America): Great. I just wanted to follow up on the Gemini app. Obviously, great growth there. Are you seeing any cannibalization of Search as far as activity as people start using that app more? And then second, on monetization, where are you on that? And with Agentic and other ads coming, could that be incremental to your growth over the next few years? Thank you.
Justin Post: Great. I just wanted to follow up on the Gemini app. Obviously, great growth there. Are you seeing any cannibalization of Search as far as activity as people start using that app more? And then second, on monetization, where are you on that? And with Agentic and other ads coming, could that be incremental to your growth over the next few years? Thank you.
Yep.
Uh huh.
No overall look I think.
Sundar Pichai: Look, right now, overall, look, I think we are giving people choice. People are obviously using Search, experiencing AI Overviews and AI Mode as part of it, and Gemini app as well. And the combination of all of that, I think, creates an expansionary moment. I think it's expanding the type of queries people do with Google overall. And so overall, you know, sum of it all, this is what we see as a growth opportunity. And you know, we haven't seen any evidence of cannibalization there. And maybe Philipp can comment on the monetization.
We are giving people choice people are obviously using search XP.
Sundar Pichai: Look, right now, overall, look, I think we are giving people choice. People are obviously using Search, experiencing AI Overviews and AI Mode as part of it, and Gemini app as well. And the combination of all of that, I think, creates an expansionary moment. I think it's expanding the type of queries people do with Google overall. And so overall, you know, sum of it all, this is what we see as a growth opportunity. And you know, we haven't seen any evidence of cannibalization there. And maybe Philipp can comment on the monetization.
Experiencing AI overviews and AI models part of it and Jim and I are at.
The small and the combination of all of that I think creates some expansionary moment I think it's expanding the type of credit people do with Google We're all in.
And so overall you know.
Some of it all what we see as a growth opportunity and.
You know, we haven't seen any evidence of cannibalization there.
And maybe Philipp you can comment on the monetization I think saundra previously commented on the agenda and how we think about it and look in general as with all of our products, we really focus first and foremost on creating a great user experience and we're very excited about where we are with the ads and overviews.
Philipp Schindler: Yeah, I think Sundar previously commented on Agentic and how we think about it. And look, in general, as with all of our products, we really focus first and foremost on creating a great user experience. We're very excited about where we are with the ads and AI Overviews and early experiments in AI Mode, including innovations like direct offers and our roadmap for the future. In terms of the Gemini app, today, we are focused on the free tier, subscriptions, and seeing great growth, as Sundar discussed. But apps have always been a part of scaling products to reach billions of people, and if done well, apps can be really valuable and helpful commercial information, and at the right moment, we'll share any plans. But as we've said, we're not rushing anything here.
Philipp Schindler: Yeah, I think Sundar previously commented on Agentic and how we think about it. And look, in general, as with all of our products, we really focus first and foremost on creating a great user experience. We're very excited about where we are with the ads and AI Overviews and early experiments in AI Mode, including innovations like direct offers and our roadmap for the future. In terms of the Gemini app, today, we are focused on the free tier, subscriptions, and seeing great growth, as Sundar discussed. But apps have always been a part of scaling products to reach billions of people, and if done well, apps can be really valuable and helpful commercial information, and at the right moment, we'll share any plans. But as we've said, we're not rushing anything here.
Early experiments in AI mode, including innovations like direct offers and our roadmap for the future.
In terms of the Gemini App today, we are focused on our free tier and subscriptions and seeing great growth some are discussed.
But as I've always been a part of scanning products, which billions of people and if done well as can be really valuable and helpful. Commercial information in the right moment, we'll share any plans, but as we've said we're not rushing anything here.
Yeah.
Thank you and.
And that concludes our question and answer session for today I'd like to turn the conference back over to Jim Friedland for any further remarks.
Operator: Thank you. That concludes our question-and-answer session for today. I'd like to turn the conference back over to Jim Friedland for any further remarks.
Operator: Thank you. That concludes our question-and-answer session for today. I'd like to turn the conference back over to Jim Friedland for any further remarks.
Thanks, everyone for joining us today, we look forward to speaking with you again on our first quarter 2026 call. Thank you and have a good evening.
James Friedland: Thanks, everyone, for joining us today. We look forward to speaking with you again on our Q1 2026 call. Thank you, and have a good evening.
Jim Friedland: Thanks, everyone, for joining us today. We look forward to speaking with you again on our Q1 2026 call. Thank you, and have a good evening.
Yeah.
Thank you everyone. This concludes today's conference call. Thank you for participating you may now disconnect.
Operator: Thank you, everyone. This concludes today's conference call. Thank you for participating. You may now disconnect.
Operator: Thank you, everyone. This concludes today's conference call. Thank you for participating. You may now disconnect.