Levi Strauss & Co Q4 2025 Levi Strauss & Co Earnings Call | AllMind AI Earnings | AllMind AI
Q4 2025 Levi Strauss & Co Earnings Call
November 30th 2025, all parties will be in a listen-only mode until the question and answer session at which time instructions will follow.
This conference call is being recorded and may not be reproduced in whole or in part without written permission from the company.
Operator: Good day, ladies and gentlemen, and welcome to the Levi Strauss & Co. Fourth Quarter Fiscal Year-End Earnings Conference Call for the period ending November 30, 2025. All parties will be in a listen-only mode until the question and answer session, at which time instructions will follow. This conference call is being recorded and may not be reproduced in whole or in part, without written permission from the company. This conference call is being broadcast over the internet, and a replay of the webcast will be accessible for one quarter on the company's website, levistrauss.com. I would now like to turn the call over to Aida Orphan, Vice President of Investor Relations at Levi Strauss & Co.
Good day, ladies and gentlemen, and welcome to the Levi Strauss & Co. Fourth Quarter Fiscal Year-End Earnings Conference Call for the period ending November 30, 2025. All parties will be in a listen-only mode until the question and answer session, at which time instructions will follow. This conference call is being recorded and may not be reproduced in whole or in part, without written permission from the company. This conference call is being broadcast over the internet, and a replay of the webcast will be accessible for one quarter on the company's website, levistrauss.com. I would now like to turn the call over to Aida Orphan, Vice President of Investor Relations at Levi Strauss & Co.
This conference call is being broadcast over the internet. And a replay of the webcast will be accessible for 1 quarter on the company's website, Levi strauss.com.
I would now like to turn the call over to Ida orphan, vice president of investor relations at Levi, Strauss and Company.
Aida Orphan: Thank you for joining us on the call today to discuss the results for our Q4 and fiscal year-end. Joining me on today's call are Michelle Gass, our President and CEO, and Harmit Singh, our Chief Financial and Growth Officer. We'd like to remind you that we will be making forward-looking statements based on current expectations, and those statements are subject to certain risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties are detailed in our reports filed with the SEC. We assume no obligation to update any of these forward-looking statements. Additionally, during this call, we will discuss certain non-GAAP financial measures, which are not intended to be a substitute for our GAAP results. Definitions of these measures and reconciliations to their most comparable GAAP measure are included in our earnings release, available on the IR section of our website, investors.levistrauss.com.
Aida Orphan: Thank you for joining us on the call today to discuss the results for our Q4 and fiscal year-end. Joining me on today's call are Michelle Gass, our President and CEO, and Harmit Singh, our Chief Financial and Growth Officer. We'd like to remind you that we will be making forward-looking statements based on current expectations, and those statements are subject to certain risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties are detailed in our reports filed with the SEC. We assume no obligation to update any of these forward-looking statements. Additionally, during this call, we will discuss certain non-GAAP financial measures, which are not intended to be a substitute for our GAAP results. Definitions of these measures and reconciliations to their most comparable GAAP measure are included in our earnings release, available on the IR section of our website, investors.levistrauss.com.
Thank you for joining us on the call today to discuss the results for our fourth quarter and fiscal year, end joining me on today's. Call are Michelle Goss, our president and CEO and hermit Singh, our chief financial and growth officer. We'd like to remind you that we will be making forward-looking statements based on current expectations. And those statements are subject to certain risks and uncertainties that could cause actual results to differ materially these risks and uncertainties are detailed in our reports filed with the SEC. We assume no obligation to update any of these forward-looking statements. Additionally, during this call, we will discuss certain non-gaap Financial measures which are not intended to be a substitute for our Gap. Results. Definitions of these measures and reconciliations to their most comparable. Gaap measure are included in our earnings release available on the IR section of our website investors. Levi strauss.com,
Please note that Michelle and her mate will be referencing organic, net, revenues or constant currency numbers. Unless otherwise, noted and information provided is based on continuing operations
Finally this call is being webcast on our IR website and a replay of this call will be available on the website shortly today's call is scheduled for 1 hour. So please limit yourself to 1 question at a time to allow others to have their questions addressed. And now I'd like to turn over the call to Michelle.
Aida Orphan: Please note that Michelle and Harmit will be referencing organic net revenues or constant currency numbers unless otherwise noted, and information provided is based on continuing operations. Finally, this call is being webcast on our IR website, and a replay of this call will be available on the website shortly. Today's call is scheduled for one hour, so please limit yourself to one question at a time to allow others to have their questions addressed. And now I'd like to turn over the call to Michelle.
Please note that Michelle and Harmit will be referencing organic net revenues or constant currency numbers unless otherwise noted, and information provided is based on continuing operations. Finally, this call is being webcast on our IR website, and a replay of this call will be available on the website shortly. Today's call is scheduled for one hour, so please limit yourself to one question at a time to allow others to have their questions addressed. And now I'd like to turn over the call to Michelle.
Thank you and welcome everyone to today's call the fourth quarter punctuated a strong year, defined by progress against our strategy, accelerating brand momentum, and solid financial performance.
Over the past 2 years, we've taken bold steps on our journey to become a DTC first head to toe denim. Lifestyle retailer. We've made. Deliberate strategic choices to maximize the potential of the Levi's brand narrow, our focus by exiting, non-core businesses and vigorously pursue our highest return growth opportunities.
Michelle Gass: Thank you, and welcome everyone to today's call. The fourth quarter punctuated a strong year, defined by progress against our strategy, accelerating brand momentum, and solid financial performance. Over the past two years, we've taken bold steps on our journey to become a DTC first, head-to-toe denim lifestyle retailer. We've made deliberate strategic choices to maximize the potential of the Levi's brand, narrow our focus by exiting non-core businesses, and vigorously pursue our highest return growth opportunities. We are becoming a more consumer-focused, DTC-centric lifestyle company, which has led to faster growth and higher profitability. These efforts led to strong full-year financial results. In 2025, we delivered organic net revenue growth of 7%, which was broad-based across all facets of our business. Here are a few key highlights for the year. As a reminder, all numbers Harmit and I will reference are on an organic basis.
Michelle Gass: Thank you, and welcome everyone to today's call. The fourth quarter punctuated a strong year, defined by progress against our strategy, accelerating brand momentum, and solid financial performance. Over the past two years, we've taken bold steps on our journey to become a DTC first, head-to-toe denim lifestyle retailer. We've made deliberate strategic choices to maximize the potential of the Levi's brand, narrow our focus by exiting non-core businesses, and vigorously pursue our highest return growth opportunities. We are becoming a more consumer-focused, DTC-centric lifestyle company, which has led to faster growth and higher profitability. These efforts led to strong full-year financial results. In 2025, we delivered organic net revenue growth of 7%, which was broad-based across all facets of our business. Here are a few key highlights for the year. As a reminder, all numbers Harmit and I will reference are on an organic basis.
We are becoming a more consumer-focused DTC Centric lifestyle company, which has led to faster growth and higher profitability.
These efforts led to strong school year Financial results. In 2025 we delivered, organik net revenue growth of 7% which was broad-based across all facets of our business.
Here are a few key highlights for the year as a reminder, all numbers harm me and I will reference are on an organic basis.
First, the Levi's brand grew 7%.
Levy strengthened its standing as the number 1, denim brand in the world and today holds more market share than the next 2 Global competitors combined.
Second, we took a big step forward in our Evolution to becoming a true lifestyle apparel brand by bringing to Market our most robust head to toe product pipeline to date.
This drove growth across channels and meaningfully increase our total addressable Market.
Michelle Gass: First, the Levi's brand grew 7%. Levi's strengthened its standing as the number one denim brand in the world, and today holds more market share than the next two global competitors combined. Second, we took a big step forward in our evolution to becoming a true lifestyle apparel brand by bringing to market our most robust head-to-toe product pipeline to date. This drove growth across channels and meaningfully increased our total addressable market. Third, we accelerated our DTC transformation, growing 11%, which now comprises approximately half of our total business. Importantly, we saw significant DTC margin expansion in 2025 as we delivered high single-digit comp growth for the year and a more efficient operating structure in both stores and e-commerce. Fourth, our wholesale channel continued to deliver more stable growth, ending the year up 4%, fueled by our expanded lifestyle assortment as well as new distribution.
First, the Levi's brand grew 7%. Levi's strengthened its standing as the number one denim brand in the world, and today holds more market share than the next two global competitors combined. Second, we took a big step forward in our evolution to becoming a true lifestyle apparel brand by bringing to market our most robust head-to-toe product pipeline to date. This drove growth across channels and meaningfully increased our total addressable market. Third, we accelerated our DTC transformation, growing 11%, which now comprises approximately half of our total business. Importantly, we saw significant DTC margin expansion in 2025 as we delivered high single-digit comp growth for the year and a more efficient operating structure in both stores and e-commerce. Fourth, our wholesale channel continued to deliver more stable growth, ending the year up 4%, fueled by our expanded lifestyle assortment as well as new distribution.
Third, we accelerated our DDC transformation growing 11%, which now comprises approximately, half of our total business. Importantly, we saw significant DTC margin expansion in 2025 as we delivered, High single-digit comp growth for the year and a more efficient operating structure in both stores and e-commerce.
Forth our wholesale Channel continued to deliver more stable. Growth ending the year up 4% fueled by our expanded lifestyle, assortment, as well as new distribution.
Fifth our growth in women's continued to accelerate up 11% for the year, with both tops and bottoms, delivering double-digit growth in addition to 5% growth in men's.
And while we drove significant Topline growth, we also delivered our highest ever gross margin as well as adjusted ebit margin expansion.
Third, we accelerated our DTC transformation growing 11%, which now comprises approximately, half of our total business. Importantly, we saw significant DTC margin expansion in 2025 as we delivered, High single-digit comp growth for the year and a more efficient operating structure in both stores and e-commerce.
Michelle Gass: Fifth, our growth in women's continued to accelerate, up 11% for the year, with both tops and bottoms delivering double-digit growth, in addition to 5% growth in men's. And while we drove significant top-line growth, we also delivered our highest-ever gross margin as well as adjusted EBIT margin expansion. Now, turning to details of the Q4. Total company revenues increased 5% on top of 8% growth last year, and this momentum continued through the holidays, with 7% growth during the November-December holiday season, reflecting strength across both DTC and wholesale channels. This marked our highest revenue for the holiday period in at least a decade. First, I will walk you through the progress made against our brand-led strategy, which centers around how we're amplifying the power of the Levi's brand through an innovative and fresh product pipeline and culturally relevant marketing.
Fifth, our growth in women's continued to accelerate, up 11% for the year, with both tops and bottoms delivering double-digit growth, in addition to 5% growth in men's. And while we drove significant top-line growth, we also delivered our highest-ever gross margin as well as adjusted EBIT margin expansion. Now, turning to details of the Q4. Total company revenues increased 5% on top of 8% growth last year, and this momentum continued through the holidays, with 7% growth during the November-December holiday season, reflecting strength across both DTC and wholesale channels. This marked our highest revenue for the holiday period in at least a decade. First, I will walk you through the progress made against our brand-led strategy, which centers around how we're amplifying the power of the Levi's brand through an innovative and fresh product pipeline and culturally relevant marketing.
Forth our wholesale Channel continued to deliver more stable. Growth ending the year up 4% fueled by our expanded lifestyle, assortment, as well as new distribution.
Now turning to details of the fourth quarter total company revenues increased 5% on top of 8% growth last year. And this momentum continued through the holidays with 7% growth during the November December holiday season reflecting strength, across both DTC and wholesale channels.
This marks our highest revenue for the holiday period and at least a decade.
Fifth our growth in women's continued to accelerate up 11% for the year, with both tops and bottoms, delivering double-digit growth in addition to 5% growth in men's.
And while we drove significant Topline growth, we also delivered our highest ever gross margin as well as adjusted ebit margin expansion.
First, I will walk you through the progress made against our brand Le strategy, which centers around how we're amplifying. The power of the Levi's brand through an Innovative and fresh product Pipeline and culturally relevant marketing.
4% driven by strength in man's and even higher growth. In women's growth in men's and women's continues to be driven by both our core, as well as the newness we've introduced throughout our assortment
During the November-December holiday season, reflecting strength across both DTC and wholesale channels.
This marked our highest revenue for the holiday period and at least a decade.
A testament to the strength of the brand in 2025, we cemented our number 1 position, in men's women's and in our key youth demographic of 18 to 30 year olds in the US, these share games are supported by strong brand heat reflected by higher social media engagement, and meaningful, gains in brand Equity versus last year.
Michelle Gass: In Q4, the Levi's brand grew 4%, driven by strength in men's and even higher growth in women's. Growth in men's and women's continues to be driven by both our core as well as the newness we've introduced throughout our assortment. A testament to the strength of the brand, in 2025, we cemented our number one position in men's, women's, and in our key youth demographic of 18- to 30-year-olds in the US. These share gains are supported by strong brand heat, reflected by higher social media engagement and meaningful gains in brand equity versus last year. In Q4, we continued to fuel our global brand momentum while strengthening our relevance in local markets. We unveiled a number of unique collaborations. Examples of these include a premium collection with Barbour and a limited edition footwear launch with Nike and Japanese streetwear icon, Nigo.
In Q4, the Levi's brand grew 4%, driven by strength in men's and even higher growth in women's. Growth in men's and women's continues to be driven by both our core as well as the newness we've introduced throughout our assortment. A testament to the strength of the brand, in 2025, we cemented our number one position in men's, women's, and in our key youth demographic of 18- to 30-year-olds in the US. These share gains are supported by strong brand heat, reflected by higher social media engagement and meaningful gains in brand equity versus last year. In Q4, we continued to fuel our global brand momentum while strengthening our relevance in local markets. We unveiled a number of unique collaborations. Examples of these include a premium collection with Barbour and a limited edition footwear launch with Nike and Japanese streetwear icon, Nigo.
First, I will walk you through the progress made against our brand LED strategy, which centers around how we're amplifying the power of the Levi's brand through an Innovative and fresh product Pipeline and culturally relevant marketing.
In Q4 the Levi's brand grew 4%, driven by strength, and man's and even higher growth in women growth in men's. And women's continues to be driven by both our core, as well as the newness we've introduced throughout our assortment
In Q4, we continue to fuel our Global brand momentum. While strengthening our relevance in local markets, we unveiled a number of unique collaborations examples of these include a premium collection with Barbor and a limited edition Footwear launched with Nike and Japanese Street Wear icon Nigo
we celebrated our final chapter of the re-imagined campaign with Beyonce and launched our Global campaign, targeted at men, featuring shaboo and Maddie Matteson
A testament to the strength of the brand in 2025, we cemented our number 1 position, in men's women's and in our key youth demographic of 18 to 30 year olds in the US, these share gains are supported by strong brand heat reflected by higher social media engagement, and meaningful, gains in brand Equity versus last year.
And we also reinforce our long-standing link to music culture by celebrating a full decade as an official sponsor of Corona capitel. Mexico's, largest Music Festival putting the brand front and center in our second largest market.
Michelle Gass: We celebrated our final chapter of the Reimagine campaign with Beyoncé and launched our global campaign targeted at men, featuring Shaboozey and Matty Matheson. And we also reinforced our long-standing link to music culture by celebrating a full decade as an official sponsor of Corona Capital, Mexico's largest music festival, putting the brand front and center in our second-largest market. Moving to product. Our evolution into denim lifestyle is resonating, and the Levi's brand is gaining even more share of the closet as our tops business continues to accelerate. The tops reset we initiated a few years ago, bringing in new internal talent, new vendors, and enhanced capabilities, is paying off today. In Q4, tops grew double digits, driving nearly half of our revenue growth and meaningfully higher AURs versus last year.
We celebrated our final chapter of the Reimagine campaign with Beyoncé and launched our global campaign targeted at men, featuring Shaboozey and Matty Matheson. And we also reinforced our long-standing link to music culture by celebrating a full decade as an official sponsor of Corona Capital, Mexico's largest music festival, putting the brand front and center in our second-largest market. Moving to product. Our evolution into denim lifestyle is resonating, and the Levi's brand is gaining even more share of the closet as our tops business continues to accelerate. The tops reset we initiated a few years ago, bringing in new internal talent, new vendors, and enhanced capabilities, is paying off today. In Q4, tops grew double digits, driving nearly half of our revenue growth and meaningfully higher AURs versus last year.
In Q4, we continue to fuel our Global brand momentum. While strengthening our relevance in local markets, we unveiled a number of unique collaborations examples of these include a premium collection with Barbor and a limited edition Footwear launched with Nike and Japanese Street, where icon Nigo
Moving to products our Evolution into denim lifestyle is resonating. And the Levi's brand is gaining even more share of the closet as our tops business continues to accelerate.
We celebrated our final chapter of the Reimagine campaign with Beyoncé and launched our global campaign. Targeted at men, featuring Shea Boozi and Matty Matheson.
The tops reset, we initiated a few years ago, bringing in new internal Talent, new vendors, and enhanced capabilities is paying off today. In Q4 top screw double digits driving nearly half of our Revenue growth and meaningfully higher aurs versus last year.
And we also reinforce our long-standing link to music culture by celebrating a full decade as an official sponsor of Corona Capital Mexico’s largest music festival, putting the brand front and center in our second largest market.
Strength was broad-based reflecting growth across men's and women's which was driven by strong demand in our elevated assortment of sweaters. Woven and outerwear
Moving to Product, our evolution into denim lifestyle is resonating. And the Levi's brand is gaining even more share of the closet as our tops business continues to accelerate.
Tops will continue to be instrumental to our denim lifestyle strategy. And while we're pleased about our progress today, we are just getting started as a destination for the tops category.
Michelle Gass: Strength was broad-based, reflecting growth across men's and women's, which was driven by strong demand in our elevated assortment of sweaters, wovens, and outerwear. Tops will continue to be instrumental to our denim lifestyle strategy, and while we're pleased about our progress to date, we are just getting started as a destination for the tops category. Within our bottoms business, we are showcasing our most diversified portfolio yet, with everything from our core icons to our innovative fashion fits and non-denim bottoms, all delivering growth. While skinny and straight fits remain popular, loose and baggy styles continue to accelerate. New styles like the 578 Baggy for him and our expanding Barrel family for her, are fueling momentum as we own more of the denim market in both his and her closet.
Strength was broad-based, reflecting growth across men's and women's, which was driven by strong demand in our elevated assortment of sweaters, wovens, and outerwear. Tops will continue to be instrumental to our denim lifestyle strategy, and while we're pleased about our progress to date, we are just getting started as a destination for the tops category. Within our bottoms business, we are showcasing our most diversified portfolio yet, with everything from our core icons to our innovative fashion fits and non-denim bottoms, all delivering growth. While skinny and straight fits remain popular, loose and baggy styles continue to accelerate. New styles like the 578 Baggy for him and our expanding Barrel family for her, are fueling momentum as we own more of the denim market in both his and her closet.
Within our bottoms business, we are showcasing our most Diversified portfolio yet with everything from our core icon. To our Innovative fashion fits and non-denim bottoms all delivering growth while skinny and straight fits remain popular loose and baggy Styles continue to accelerate.
The Top's reset, we initiated a few years ago, bringing in new internal Talent, new vendors, and enhanced capabilities is paying off today. In Q4 top screw double digits driving nearly half of our Revenue growth and meaningfully higher aurs versus last year, strength was broad-based reflecting growth across men's and women's, which was driven by strong demand in our elevated assortment of sweaters, woven and outerwear
New Styles like the 578 baggie for him and our expanding Barrel family for her are fueling momentum. As we own more of the denim Market in both his and her closets,
Tops will continue to be instrumental to our denim lifestyle strategy. And while we're pleased about our progress today, we are just getting started as a destination for the tops category.
In Q4, we successfully completed the global rollout of our blue tab collection, which represents the most premium expression of our brand.
While we are still in the early stages, the strong consumer response to this collection gives us conviction in the opportunity in the premium segment of the market, which is sizable and largely underpenetrated by the Levi's brand.
Within our bottoms business, we are showcasing our most diversified portfolio yet, with everything from our core icon to our innovative fashion fits and non-denim bottoms—all delivering growth. While skinny and straight fits remain popular, loose and baggy styles continue to accelerate.
In 2026, we will further expand the assortment and roll it out, more broadly across our DTC business as well as select premium wholesale accounts.
Michelle Gass: In Q4, we successfully completed the global rollout of our Blue Tab collection, which represents the most premium expression of our brand. While we are still in the early stages, the strong consumer response to this collection gives us conviction in the opportunity in the premium segment of the market, which is sizable and largely underpenetrated by the Levi's brand. In 2026, we will further expand the assortment and roll it out more broadly across our DTC business, as well as select premium wholesale accounts. Looking to 2026, we enter the year with a robust product pipeline and a brand that's more culturally relevant than ever. For the first time in more than 20 years, Levi's will debut its newest ad during the Super Bowl, which will be hosted at Levi's Stadium, marking the launch of our new global campaign that will run through 2026.
In Q4, we successfully completed the global rollout of our Blue Tab collection, which represents the most premium expression of our brand. While we are still in the early stages, the strong consumer response to this collection gives us conviction in the opportunity in the premium segment of the market, which is sizable and largely underpenetrated by the Levi's brand. In 2026, we will further expand the assortment and roll it out more broadly across our DTC business, as well as select premium wholesale accounts. Looking to 2026, we enter the year with a robust product pipeline and a brand that's more culturally relevant than ever. For the first time in more than 20 years, Levi's will debut its newest ad during the Super Bowl, which will be hosted at Levi's Stadium, marking the launch of our new global campaign that will run through 2026.
new Styles like the 578 baggie for him and our expanding Barrel family for her are fueling momentum as we own more of the denim Market in both his and her closet,
In Q4, we successfully completed the global rollout of our Blue Tab collection, which represents the most premium expression of our brand.
Looking to 2026. We enter the year with a robust product Pipeline and a brand. That's more culturally relevant than ever for the first time in more than 20 years. Levy will debut, its newest ad during the Super Bowl, which will be hosted at Levi Stadium. Marking the launch of our new Global campaign that will run through 2026.
While we are still in the early stages, the strong consumer response to this collection gives us conviction in the opportunity in the premium segment of the market, which is sizable and largely underpenetrated by the Levi’s brand.
In 2026, we will further expand the assortment and roll it out, more broadly across our DTC business as well as select premium wholesale accounts.
With this kickoff and more, major Global moments to come, including several World Cup games to be held at Levi Stadium. This summer. We are energized by the runway ahead and confident in our ability to keep driving the Levi's brand forward.
Now shifting to our next strategy to be DTC first.
In Q4 our Global direct to Consumer business delivered. Another quarter of double digit growth up, 10% and posted its 15th consecutive quarter of positive comps.
Michelle Gass: With this kickoff and more major global moments to come, including several World Cup games to be held at Levi's Stadium this summer, we are energized by the runway ahead and confident in our ability to keep driving the Levi's brand forward. Now, shifting to our next strategy, to be DTC first. In Q4, our global direct-to-consumer business delivered another quarter of double-digit growth, up 10%, and posted its 15th consecutive quarter of positive comps. We generated another quarter of high single-digit comp growth, reflecting positive performance across all store KPIs, including traffic, conversion, and UPT, in addition to AUR growth across every segment. In Q4, we opened 47 net new system stores, including mainline locations in Japan, India, Thailand, and Korea, as we continue to expand our DTC presence in Asia.
With this kickoff and more major global moments to come, including several World Cup games to be held at Levi's Stadium this summer, we are energized by the runway ahead and confident in our ability to keep driving the Levi's brand forward. Now, shifting to our next strategy, to be DTC first. In Q4, our global direct-to-consumer business delivered another quarter of double-digit growth, up 10%, and posted its 15th consecutive quarter of positive comps. We generated another quarter of high single-digit comp growth, reflecting positive performance across all store KPIs, including traffic, conversion, and UPT, in addition to AUR growth across every segment. In Q4, we opened 47 net new system stores, including mainline locations in Japan, India, Thailand, and Korea, as we continue to expand our DTC presence in Asia.
Looking to 2026. We enter the year with a robust product Pipeline and a brand. That's more culturally relevant than ever for the first time in more than 20 years. Levi will debut, its newest ad during the Super Bowl, which will be hosted at Levi Stadium. Marking the launch of our new Global campaign that will run through 2026.
We generated another quarter of high single-digit comp growth, reflecting positive performance across all store, kpis, including traffic conversion and up, in addition to Aur growth across every segment,
With this kickoff and more, major global moments to come, including several World Cup games to be held at Levi's Stadium this summer. We are energized by the runway ahead and confident in our ability to keep driving the Levi's brand forward.
Now shifting to our next strategy to be DTC first.
In Q4, we opened 47, net new system stores, including Mainline locations in Japan, India, Thailand, and Korea as we continue to expand our DTC presence in Asia.
In Q4, our Global Direct-to-Consumer business delivered another quarter of double-digit growth, up 10%, and posted its 15th consecutive quarter of positive comps.
Over the past year, we have transformed our retail operations, both in stores and online. Improving the consumer experience and store productivity. We've enhanced our in-store lifestyle merchandising highlighting our broader, assortment of head-to-toe looks
We've improved our assortment planning and life cycle management resulting in lower promotions and higher full price selling.
We generated another quarter of high single-digit comp growth, reflecting positive performance across all store KPIs, including traffic, conversion, and UPT. In addition to AUR growth across every segment,
Which will deliver operational efficiencies and improved consumer engagement.
Michelle Gass: Over the past year, we have transformed our retail operations, both in stores and online, improving the consumer experience and store productivity. We've enhanced our in-store lifestyle merchandising, highlighting our broader assortment of head-to-toe looks. We've improved our assortment planning and lifecycle management, resulting in lower promotions and higher full-price selling. We're rolling out a new global selling model for our store team, which will deliver operational efficiencies and improved consumer engagement. We are still in the early stages of what we believe is a significant opportunity to continue to improve our DTC margins, which will be a key driver of our overall company margins. Our efforts to build a strong digital foundation have enabled us to accelerate our e-commerce business, and in Q4, we delivered another quarter of very strong e-commerce growth, up 22%.
Over the past year, we have transformed our retail operations, both in stores and online, improving the consumer experience and store productivity. We've enhanced our in-store lifestyle merchandising, highlighting our broader assortment of head-to-toe looks. We've improved our assortment planning and lifecycle management, resulting in lower promotions and higher full-price selling. We're rolling out a new global selling model for our store team, which will deliver operational efficiencies and improved consumer engagement. We are still in the early stages of what we believe is a significant opportunity to continue to improve our DTC margins, which will be a key driver of our overall company margins. Our efforts to build a strong digital foundation have enabled us to accelerate our e-commerce business, and in Q4, we delivered another quarter of very strong e-commerce growth, up 22%.
We are still in the early stages of what we believe is a significant opportunity to continue to improve our DTC margins, which will be a key driver of our overall company margins.
Our efforts to build a strong digital Foundation have enabled us to accelerate our e-commerce business.
Over the past year, we have transformed our retail operations, both in stores and online. Improving the consumer experience and store productivity. We've enhanced our in-store lifestyle merchandising highlighting our broader, assortment of head-to-toe looks
And in Q4 we delivered another quarter of very strong. E-commerce growth up 22%
We've improved our assortment planning and life cycle management, resulting in lower promotions and higher full-price selling.
We are leveraging AI to make online shopping easier and more inspiring for our fans.
And we're rolling out a new Global selling model. For our store team, which will deliver operational, efficiencies and improved consumer engagement.
We recently launched outfitting and AI powered feature in the Levee app that creates style looks using our full assortment purchasing behavior and product imagery.
We are still in the early stages of what we believe is a significant opportunity to continue to improve our DTC margins, which will be a key driver of our overall company margins.
This year, we'll evolve outfitting with even more consumer Centric, customization and we'll launch a new consumer. Facing AI stylist chatbot. That enables personalized recommendations through conversation.
Our efforts to build a strong digital Foundation have enabled us to accelerate our e-commerce business.
Michelle Gass: We are leveraging AI to make online shopping easier and more inspiring for our fans. We recently launched Outfitting, an AI-powered feature in the Levi's app that creates style looks using our full assortment, purchasing behavior, and product imagery. This year, we'll evolve Outfitting with even more consumer-centric customization, and we'll launch a new consumer-facing AI stylist chatbot that enables personalized recommendations through conversation. We are also continuing to scale the use of AI and advanced analytics across the organization as we accelerate our shift to a best-in-class, direct-to-consumer retailer. For example, we recently announced our plans to develop and deploy an integrated agentic AI platform to simplify and automate task-driven work throughout the organization, driving efficiency, productivity, and enabling growth. Built in partnership with Microsoft and as a frontier firm in the industry, we're currently testing this technology and plan to roll it out to employees this year.
We are leveraging AI to make online shopping easier and more inspiring for our fans. We recently launched Outfitting, an AI-powered feature in the Levi's app that creates style looks using our full assortment, purchasing behavior, and product imagery. This year, we'll evolve Outfitting with even more consumer-centric customization, and we'll launch a new consumer-facing AI stylist chatbot that enables personalized recommendations through conversation. We are also continuing to scale the use of AI and advanced analytics across the organization as we accelerate our shift to a best-in-class, direct-to-consumer retailer. For example, we recently announced our plans to develop and deploy an integrated agentic AI platform to simplify and automate task-driven work throughout the organization, driving efficiency, productivity, and enabling growth. Built in partnership with Microsoft and as a frontier firm in the industry, we're currently testing this technology and plan to roll it out to employees this year.
And in Q4 we delivered another quarter of very strong. E-commerce growth up 22%
We are leveraging AI to make online shopping easier and more inspiring for our fans.
We recently launched outfitting and AI powered feature in the Levee app that creates style looks using our full assortment purchasing behavior and product imagery.
We are also continuing to scale the use of AI and advanced analytics across the organization, as we accelerate our shift to a best-in-class direct to Consumer retailer. For example, we recently announced our plans to develop and deploy in integrated agentic, AI platform to simplify and automate task driven work, throughout the organization, driving efficiency, productivity and enabling growth
Built-in partnership with Microsoft and is a frontier firm in the industry. We're currently testing this technology and plan to roll it out to employees this year.
This year will evolve outfitting with even more consumer-centric customization, and will launch a new consumer-facing AI stylist chatbot that enables personalized recommendations through conversation.
these initiatives are rewiring the company for a bold future creating meaningful opportunities to enhance consumer experiences while unlocking additional operational efficiencies
While DTC continues to drive outsized growth, wholesale continues to be an important channel for us to amplify the brand. And reach, our consumers where they choose to shop.
We are also continuing to scale the use of AI and advanced analytics across the organization, as we accelerate our shift to a best-in-class direct to Consumer retailer. For example, we recently announced our plans to develop and deploy an integrated agentic AI platform to simplify and automate task driven work, throughout the organization, driving efficiency, productivity and enabling growth
Our Global wholesale business with flat for the quarter and ended the year. Up 4%, the channel is stabilized over the past year as our efforts, to elevate the brand and the broaden the assortment gained traction.
Michelle Gass: These initiatives are rewiring the company for a bold future, creating meaningful opportunities to enhance consumer experiences while unlocking additional operational efficiencies. While DTC continues to drive outsized growth, wholesale continues to be an important channel for us to amplify the brand and reach our consumers where they choose to shop. Our global wholesale business was flat for the quarter and ended the year up 4%. The channel has stabilized over the past year as our efforts to elevate the brand and to broaden the assortment gain traction. Now, turning to our third strategy, powering the portfolio. In Q4, our international business grew 8%, led by an acceleration in Europe and solid growth in Latin America. International comprises nearly 60% of total sales, and given the strength of the brand and our expansion into lifestyle, we see an immense opportunity for continued profitable growth outside the US.
These initiatives are rewiring the company for a bold future, creating meaningful opportunities to enhance consumer experiences while unlocking additional operational efficiencies. While DTC continues to drive outsized growth, wholesale continues to be an important channel for us to amplify the brand and reach our consumers where they choose to shop. Our global wholesale business was flat for the quarter and ended the year up 4%. The channel has stabilized over the past year as our efforts to elevate the brand and to broaden the assortment gain traction. Now, turning to our third strategy, powering the portfolio. In Q4, our international business grew 8%, led by an acceleration in Europe and solid growth in Latin America. International comprises nearly 60% of total sales, and given the strength of the brand and our expansion into lifestyle, we see an immense opportunity for continued profitable growth outside the US.
Built in partnership with Microsoft and is a frontier firm in the industry. We're currently testing this technology and plan to roll it out to employees this year.
Now, turning to our third strategy, powering the portfolio.
In Q4 our international business group. 8% led by an acceleration in Europe and solid growth in Latin America.
These initiatives are rewiring the company for a bold future, creating meaningful opportunities to enhance consumer experiences while unlocking additional operational efficiencies.
While DTC continues to drive outsized growth, wholesale continues to be an important channel for us to amplify the brand and reach our consumers where they choose to shop.
International comprises nearly 60% of total sales and given the strength of the brand, and our expansion into lifestyle. We see an immense opportunity for continued profitable growth outside the US.
Our Global wholesale business was flat for the quarter and ended the year. Up 4%, the channel is stabilized over the past year as our efforts, to elevate the brand and the broaden the assortment gained traction.
Beyond yoga was up. 45% in Q4 fueled by the positive response to our seek Beyond campaign, launched in Q3 and product expansion into new categories across active lifestyle.
Now, turning to our third strategy, powering the portfolio.
DTC performed particularly well. And we opened 4 new stores in the quarter.
In Q4 our international business group. 8% led by an acceleration in Europe and solid growth in Latin America.
Beyond yoga ended the year, up 17%. And as we look to 2026 the brand will continue to expand. Its retail presence in new markets and launch the next iteration of our broadened lifestyle, assortment
Michelle Gass: Beyond Yoga was up 45% in Q4, fueled by the positive response to our Seek Beyond campaign, launched in Q3, and product expansion into new categories across active lifestyle. DTC performed particularly well, and we opened 4 new stores in the quarter. Beyond Yoga ended the year up 17%. As we look to 2026, the brand will continue to expand its retail presence in new markets and launch the next iteration of our broadened lifestyle assortment. Looking ahead, I am more confident than ever in our future potential. While we continue to navigate a dynamic global environment, we do so from a position of strength with an iconic brand, deep connection with our fans, and the agility to adapt and grow. Our strategies are working, and we have the right capabilities and team in place to continue to drive momentum in the year ahead.
Beyond Yoga was up 45% in Q4, fueled by the positive response to our Seek Beyond campaign, launched in Q3, and product expansion into new categories across active lifestyle. DTC performed particularly well, and we opened 4 new stores in the quarter. Beyond Yoga ended the year up 17%. As we look to 2026, the brand will continue to expand its retail presence in new markets and launch the next iteration of our broadened lifestyle assortment. Looking ahead, I am more confident than ever in our future potential. While we continue to navigate a dynamic global environment, we do so from a position of strength with an iconic brand, deep connection with our fans, and the agility to adapt and grow. Our strategies are working, and we have the right capabilities and team in place to continue to drive momentum in the year ahead.
International comprises nearly 60% of total sales, and given the strength of the brand and our expansion into lifestyle, we see an immense opportunity for continued profitable growth outside the U.S.
Beyond yoga was up. 45% in Q4 fueled by the positive response to our seek Beyond campaign, launched in Q3 and product expansion into new categories across active lifestyle.
looking ahead. I am more confident than ever in our future potential while we continue to navigate a dynamic global environment we do. So from a position of strength, with an iconic brand, deep connection with our fans and the agility to adapt and grow.
DTC performed particularly well, and we opened four new stores in the quarter.
Beyond yoga ended the year, up 17%. And as we look to 2026 the brand will continue to expand. Its retail presence in new markets and launch the next iteration of our broadened lifestyle, assortment
Our strategies are working and we have the right capabilities and team in place to continue to drive momentum in the year ahead. We'll keep building our denim lifestyle leadership by bringing fans, fresh new products across every category. While continuing to celebrate the iconic styles that have shaped Generations.
and we'll continue to keep Levis at the center of culture through a focus on sports music and youth showing up powerfully on the world's biggest stages and sparking excitement, that deepens, our cultural relevance globally,
Looking ahead, I am more confident than ever in our future potential, while we continue to navigate a dynamic global environment. We do so from a position of strength—with an iconic brand, deep connection with our fans, and the agility to adapt and grow.
All of this is supported by our continued commitment to drive, operational excellence, and to strengthen our execution grounded in a focus on discipline, accountability and performance.
Michelle Gass: We'll keep building our denim lifestyle leadership by bringing fans fresh, new product across every category, while continuing to celebrate the iconic styles that have shaped generations. We'll continue to keep Levi's at the center of culture through a focus on sports, music, and youth, showing up powerfully on the world's biggest stages and sparking excitement that deepens our cultural relevance globally. All of this is supported by our continued commitment to drive operational excellence and to strengthen our execution, grounded in a focus on discipline, accountability, and performance... I'd like to thank our incredible, talented, and passionate team for driving our transformation into the world's denim lifestyle leader and delivering outstanding service to our fans every day. Together, we're building a stronger foundation for sustainable, long-term value creation.
We'll keep building our denim lifestyle leadership by bringing fans fresh, new product across every category, while continuing to celebrate the iconic styles that have shaped generations. We'll continue to keep Levi's at the center of culture through a focus on sports, music, and youth, showing up powerfully on the world's biggest stages and sparking excitement that deepens our cultural relevance globally. All of this is supported by our continued commitment to drive operational excellence and to strengthen our execution, grounded in a focus on discipline, accountability, and performance... I'd like to thank our incredible, talented, and passionate team for driving our transformation into the world's denim lifestyle leader and delivering outstanding service to our fans every day. Together, we're building a stronger foundation for sustainable, long-term value creation.
I'd like to thank our incredible talented, and passionate team for driving our transformation into the world's denim lifestyle leader and delivering outstanding service to our fans every day.
Our strategies are working, and we have the right capabilities and team in place to continue to drive momentum in the year ahead. We'll keep building our denim lifestyle leadership by bringing fans fresh, new product across every category, while continuing to celebrate the iconic styles that have shaped generations.
and will continue to keep Levy at the center of culture through a focus on sports music and youth showing up powerfully on the world's biggest stages and sparking excitement, that deepens, our cultural relevance globally,
Together. We are building a stronger foundation for sustainable long-term value creation. And with that, I will turn it over to Harvey to review our performance in the fourth quarter, the year and expectations for 2026 har me.
Thank you, Michelle.
2025 was a strong year. We continued consistent profitable growth, for our company,
All of this is supported by our continued commitment to drive, operational excellence, and to strengthen our execution grounded in a focus on discipline, accountability and performance.
To continue in 2026.
I'd like to thank our incredible, talented, and passionate team for driving our transformation into the world's denim lifestyle leader and delivering outstanding service to our fans every day.
Michelle Gass: With that, I will turn it over to Harmit to review our performance in Q4, the year, and expectations for 2026. Harmit?
With that, I will turn it over to Harmit to review our performance in Q4, the year, and expectations for 2026. Harmit?
We've also made progress each year on expanding margins, both gross and operating while driving higher Returns on invested Capital ending the year at approximately 16%
Harmit Singh: Thank you, Michelle. 2025 was a strong year with continued consistent, profitable growth for our company. I'm pleased that our growth has accelerated over the last 3 years, and we have established ourselves as a consistent mid-single-digit growth company, which we expect to continue in 2026. We've also made progress each year on expanding margins, both gross and operating, while driving higher returns on invested capital, ending the year at approximately 16%. Our 2025 financial results reflect the strength of our business and demonstrate that we have the right building blocks in place to drive long-term sustainable growth. Our focus on denim lifestyle has enabled us to accelerate growth by expanding our total addressable market with our broadened assortment of non-denim bottoms, tops, dresses, and skirts, which contributed to almost 1/3 of our growth in 2025.
Harmit Singh: Thank you, Michelle. 2025 was a strong year with continued consistent, profitable growth for our company. I'm pleased that our growth has accelerated over the last 3 years, and we have established ourselves as a consistent mid-single-digit growth company, which we expect to continue in 2026. We've also made progress each year on expanding margins, both gross and operating, while driving higher returns on invested capital, ending the year at approximately 16%. Our 2025 financial results reflect the strength of our business and demonstrate that we have the right building blocks in place to drive long-term sustainable growth. Our focus on denim lifestyle has enabled us to accelerate growth by expanding our total addressable market with our broadened assortment of non-denim bottoms, tops, dresses, and skirts, which contributed to almost 1/3 of our growth in 2025.
I will turn it over to Harmit to review our performance in the fourth quarter, the year, and expectations for 2026. Harmit.
Thank you, Michelle.
Our 2025 Financial results, reflect the strength of our business and demonstrate that we have the right building blocks in place to drive long-term sustainable growth.
2025 was a strong year with continued, consistent profitable growth for our company. I am pleased that our growth has accelerated over the last 3 years and we have established ourselves as a consistent. Mid single digit Growth Company which we expect to continue in 2026.
Our focus on denim lifestyle has enabled us to accelerate growth by expanding our total addressable Market, with our broadened, assortment of non denom, bottoms tops dresses and skirts, which contributed to almost a third of our growth in 2025.
We also made progress each year on expanding margins, both gross and operating, while driving higher returns on invested capital, ending the year at approximately 16%.
our discipline approach to converting growth into profitability, improved adjusted ebit margin by 70 basis points in 2025,
Our 2025 Financial results, reflect the strength of our business and demonstrate that we have the right building blocks in place to drive long-term sustainable growth.
And we achieved this while navigating higher tariffs and investing in remapping our distribution Network. As we build the road map towards becoming a 10 billion DDC first company.
Harmit Singh: Our disciplined approach to converting growth into profitability improved adjusted EBIT margin by 70 basis points in 2025. We achieved this while navigating higher tariffs and investing in remapping our distribution network as we build the roadmap towards becoming a $10 billion DTC-first company. In 2026, we will continue to grow adjusted EBIT margins through our relentless focus on driving higher revenue flow-through while making the right investments for our long-term growth, including growing our store base, AI capabilities, and marketing. In addition, we're making meaningful progress on mitigating tariff impacts on our P&L through targeted pricing actions, higher full price selling, lower product costs, and prudent management of our cost base. Now, let me walk you through the specifics of our fourth quarter performance. Organic net revenues grew 5% and were up 13% on a 2-year stack.
Our disciplined approach to converting growth into profitability improved adjusted EBIT margin by 70 basis points in 2025. We achieved this while navigating higher tariffs and investing in remapping our distribution network as we build the roadmap towards becoming a $10 billion DTC-first company. In 2026, we will continue to grow adjusted EBIT margins through our relentless focus on driving higher revenue flow-through while making the right investments for our long-term growth, including growing our store base, AI capabilities, and marketing. In addition, we're making meaningful progress on mitigating tariff impacts on our P&L through targeted pricing actions, higher full price selling, lower product costs, and prudent management of our cost base. Now, let me walk you through the specifics of our fourth quarter performance. Organic net revenues grew 5% and were up 13% on a 2-year stack.
Our focus on denim lifestyle has enabled us to accelerate growth by expanding our total addressable market, with our broadened assortment of non-denim bottoms, tops, dresses, and skirts, which contributed to almost a third of our growth in 2025.
In 2026, we will continue to grow adjusted ebit margins through our Relentless focus on driving higher Revenue flow through while making the right Investments for a long-term growth including growing our store base, AI capabilities and marketing.
I discipline an approach to converting growth into profitability. Improved adjusted ebit margin by 70 basis points in 20125.
In addition we're making meaningful progress on, mitigating tariff. Impacts on our pnl, through targeted pricing actions, higher full price selling lower product costs and prudent management of our cost base.
And we achieved this while navigating higher tariffs and investing in remapping our distribution network. As we build the roadmap towards becoming a $10 billion DTC-first company.
Now, let me walk you through the specifics of our fourth quarter performance.
Organik, net revenues, grew 5%, and were up 13% on a 2-year. Stack, our outperformance was driven by better than expected results across channels and geographies.
As we have seen throughout the year.
In 20126, we will continue to grow adjusted ebit margins through our Relentless focus on driving higher Revenue flow through while making the right Investments for a long-term growth including growing our store base, AI capabilities and marketing.
Both Aur and units. Contributed to our growth, this quarter, we expect both price and unit growth to drive the Top Line in 2026 and Beyond.
In addition, we're making meaningful progress on mitigating tariff impacts on our P&L through targeted pricing actions, higher full-price selling, lower product cost, and prudent management of our cost base.
Now, let me walk you through the specifics of our fourth quarter performance.
Gross margin for the quarter was 60.8% of net revenues Contracting. A 100 basis points relative to last year.
Harmit Singh: Our outperformance was driven by better-than-expected results across channels and geographies. As we have seen throughout the year, both AURs and units contributed to our growth this quarter. We expect both price and unit growth to drive the top line in 2026 and beyond. Gross margin for the quarter was 60.8% of net revenues, contracting 100 basis points relative to last year, in line with our expectations, primarily due to the impacts of tariffs, which were partially offset by pricing actions, and higher full-price selling. In the first quarter, we implemented additional pricing actions to further mitigate tariffs, and while it's early, we are not seeing any impact on consumer demand thus far.
Our outperformance was driven by better-than-expected results across channels and geographies. As we have seen throughout the year, both AURs and units contributed to our growth this quarter. We expect both price and unit growth to drive the top line in 2026 and beyond. Gross margin for the quarter was 60.8% of net revenues, contracting 100 basis points relative to last year, in line with our expectations, primarily due to the impacts of tariffs, which were partially offset by pricing actions, and higher full-price selling. In the first quarter, we implemented additional pricing actions to further mitigate tariffs, and while it's early, we are not seeing any impact on consumer demand thus far.
In line with our expectations primarily due to the impacts of tariffs which were partially offset by pricing actions and higher full price selling.
Organik, net revenues, grew 5%, and were up 13% on a 2-year. Stack, our outperformance was driven by better than expected results across channels and geographies.
As we have seen throughout the year.
In the first quarter, we implemented additional pricing actions to further mitigate tariffs. And while it's early, we are not seeing any impact on consumer demand thus far.
Both AURs and units contributed to our growth. This quarter, we expect both price and unit growth to drive the top line in 2026 and beyond.
Gross margin for the quarter was 60.8% of net revenues Contracting, 100 basis points relative to last year.
Adjusted Senate dollars, grew 2.6% due to the sales upside driving higher selling and incentive expenses, higher costs associated with the transition of our Us distribution Network, and unfavorable foreign exchange.
In line with our expectations primarily due to the impacts of tariffs which were partially offset by pricing actions and higher full price selling.
Harmit Singh: Adjusted SG&A dollars grew 2.6% due to the sales upside, driving higher selling and incentive expenses, higher costs associated with the transition of our US distribution network, and unfavorable foreign exchange. A brief update on our distribution network transformation in the US. While we're making progress, the transition to the new third-party distribution center has taken longer than we expected. We've been working to fulfill our high demand by continuing to operate our own distribution center, which has led to higher transitory distribution costs, which we expect to continue to incur through the first half of 2026. We successfully executed a distribution transition from owned and operated to a hybrid model in Europe last year, enabling us to fulfill our strong demand, as evidenced by the double-digit revenue growth in the quarter, while improving our profitability in the region.
Adjusted SG&A dollars grew 2.6% due to the sales upside, driving higher selling and incentive expenses, higher costs associated with the transition of our US distribution network, and unfavorable foreign exchange. A brief update on our distribution network transformation in the US. While we're making progress, the transition to the new third-party distribution center has taken longer than we expected. We've been working to fulfill our high demand by continuing to operate our own distribution center, which has led to higher transitory distribution costs, which we expect to continue to incur through the first half of 2026. We successfully executed a distribution transition from owned and operated to a hybrid model in Europe last year, enabling us to fulfill our strong demand, as evidenced by the double-digit revenue growth in the quarter, while improving our profitability in the region.
In the first quarter, we implemented additional pricing actions to further mitigate tariffs. And while it's early, we are not seeing any impact on consumer demand thus far.
A brief update on our distribution Network transformation in the US. While we're making progress, the transition to the new third-party Distribution Center has taken longer than we expected. We've been working to fulfill our high demand by continuing to operate our own Distribution Center which has led to higher transitory distribution costs which we expect to continue to incur through the first half of 26.
Adjusted Senate dollars grew 2.6% due to the sales upside driving higher selling and incentive expenses, higher costs associated with the transition of our U.S. distribution network, and unfavorable foreign exchange.
We successfully executed the distribution transition from owned and operated to a hybrid model in Europe. Last year, enabling us to fulfill our strong demand as evidenced by the double digit Revenue growth. In the quarter, while improving our profitability. In the region, this gives us confidence that we will successfully complete the transition in the US this year.
Moving down to the ebit line, adjusted ebit margin contracted 180 basis, points to 12.1%, related to the impact of lapping the 53rd week and tariffs.
A brief update on our distribution Network transformation in the US. While we're making progress, the transition to the new third-party Distribution Center has taken longer than we expected. We've been working to fulfill our high demand by continuing to operate our own Distribution Center which has led to higher transitory distribution costs which we expect to continue to incur through the first half of 26.
This was slightly lower than our expectations due to the 3 reasons. I mentioned before within sgna, that is unfavorable effects, higher distribution costs and incentive compensation.
Harmit Singh: This gives us confidence that we will successfully complete the transition in the US this year. Moving down to the EBIT line, adjusted EBIT margin contracted 180 basis points to 12.1% related to the impact of lapping the 53rd week and tariffs. This was slightly lower than our expectations due to the 3 reasons I mentioned before within SG&A. That is unfavorable effects, higher distribution costs, and incentive compensation. Fourth quarter adjusted diluted EPS was $0.41 higher than expectations. This includes a $0.03 headwind from a higher tax rate. We ended the year with reported inventory dollars up 9% to prior year and units up 2%. The year-over-year dollar increase was primarily driven by tariffs. We continue to believe our inventory, quantity, and quality are well-positioned globally and expect inventory levels ending fiscal 2026 to be below revenue growth.
This gives us confidence that we will successfully complete the transition in the US this year. Moving down to the EBIT line, adjusted EBIT margin contracted 180 basis points to 12.1% related to the impact of lapping the 53rd week and tariffs. This was slightly lower than our expectations due to the 3 reasons I mentioned before within SG&A. That is unfavorable effects, higher distribution costs, and incentive compensation. Fourth quarter adjusted diluted EPS was $0.41 higher than expectations. This includes a $0.03 headwind from a higher tax rate. We ended the year with reported inventory dollars up 9% to prior year and units up 2%. The year-over-year dollar increase was primarily driven by tariffs. We continue to believe our inventory, quantity, and quality are well-positioned globally and expect inventory levels ending fiscal 2026 to be below revenue growth.
Fourth quarter, adjusted diluted EPS was 41 cents higher than expectations. This includes a 3 Cent headwind from a higher tax rate.
We successfully executed a distribution transition from owned and operated to a hybrid model in Europe. Last year, enabling us to fulfill our strong demand as evidenced by the double-digit revenue growth in the quarter while improving our profitability. In the region, this gives us confidence that we will successfully complete the transition in the US this year.
Moving down to the ebit line, adjusted ebit margin contracted 180 basis, points to 12.1%, related to the impact of lapping the 53rd week and tariffs.
This is slightly lower than our expectations due to the three reasons I mentioned before within SG&A: that is, unfavorable effects, higher distribution costs, and incentive compensation.
Turning to Dividend and share repurchases in quarter 4. We returned 55 million to shareholders and for the full year we returned 363 million up 26% versus prior year.
Headwind from a higher tax rate.
This included a 7% increase in the dividend versus last year and the 150 million. Share buyback in 25 was the highest annual buyback since the IPO
Harmit Singh: Turning to dividend and share repurchases. In Q4, we returned $55 million to shareholders, and for the full year, we returned $363 million, up 26% versus prior year. This included a 7% increase in the dividend versus last year, and the $150 million share buyback in 2025 was the highest annual buyback since the IPO. And today, we are announcing a $200 million ASR program, which will be completed within 3 months, but no later than 6 months, reflecting our confidence in our future and continued efforts to drive shareholder value. Now, let's review the key highlights by segment for the quarter. The Americas net revenues were up 2%. Our US DTC business grew 6%, driven by strength in both brick-and-mortar and e-commerce.
Turning to dividend and share repurchases. In Q4, we returned $55 million to shareholders, and for the full year, we returned $363 million, up 26% versus prior year. This included a 7% increase in the dividend versus last year, and the $150 million share buyback in 2025 was the highest annual buyback since the IPO. And today, we are announcing a $200 million ASR program, which will be completed within 3 months, but no later than 6 months, reflecting our confidence in our future and continued efforts to drive shareholder value. Now, let's review the key highlights by segment for the quarter. The Americas net revenues were up 2%. Our US DTC business grew 6%, driven by strength in both brick-and-mortar and e-commerce.
We ended the year with reported inventory dollars up 9% to prior year and units up 2%. The year-over-year dollar increase was primarily driven by tariffs. We continue to believe our inventory—both quantity and quality—are well positioned globally, and expect inventory levels at the end of fiscal '26 to be below revenue growth.
And today we announcing uh 2 million ASAP program which will be completed within 3 months but no later than 6 months, reflecting our confidence in our future and continued efforts to drive shareholder value.
Now, let's review the key highlights by segments for the quarter.
This included a 7% increase in the dividend versus last year and the 150 million. Share buyback in 25 was the highest annual buyback since the IPO
And today we are announcing a $200 million ASAP program, which will be completed within three months, but no later than six months, reflecting our confidence in our future and continued efforts to drive shareholder value.
Now, let's review the key highlights by segments for the quarter.
The America's net revenues were up 2%. A US DDC business. Grew 6% driven by strength in both brick and mortar and e-commerce. Us wholesale was down due to capacity constraints in our new 3pl, as well as strong growth from a key digital Wholesale customer in the prior year. A latan business was up 8% fueled by growth across most markets and continued strength in DDC operating margins which were up for the year contracted 460 basis points. In the quarter primarily due to the lapping of the 53rd week and the impact of the tariffs.
Harmit Singh: US wholesale was down due to capacity constraints in our new 3PL, as well as strong growth from a key digital wholesale customer in the prior year. Our LATAM business was up 8%, fueled by growth across most markets and continued strength in DDC. Operating margins, which were up for the year, contracted 460 basis points in the quarter, primarily due to the lapping of the 53rd week and the impact of the tariffs. Europe net revenues accelerated up 10% in Q4, led by double-digit growth in our largest European markets, the UK and Germany. We delivered strong holiday performance and growth across all categories, including men's, women's, tops, and bottoms. Gross margin expansion and SG&A leverage resulted in operating margin growing 330 basis points versus prior year. Europe's operating margin for the full year grew 180 basis points.
US wholesale was down due to capacity constraints in our new 3PL, as well as strong growth from a key digital wholesale customer in the prior year. Our LATAM business was up 8%, fueled by growth across most markets and continued strength in DDC. Operating margins, which were up for the year, contracted 460 basis points in the quarter, primarily due to the lapping of the 53rd week and the impact of the tariffs. Europe net revenues accelerated up 10% in Q4, led by double-digit growth in our largest European markets, the UK and Germany. We delivered strong holiday performance and growth across all categories, including men's, women's, tops, and bottoms. Gross margin expansion and SG&A leverage resulted in operating margin growing 330 basis points versus prior year. Europe's operating margin for the full year grew 180 basis points.
Europe. Net revenues accelerated up, 10% in Q4 led by double digit growth in our largest European markets, the UK, and Germany.
We deliver strong holiday performance and growth across all categories, including men's women's tops and bottoms.
Gross, margin expansion and sgna, leverage resulted in operating, margin growing, 330 basis, points versus prior year.
Europe's are pretty margin for the full year. Grew 180 basis points.
The Americas’ net revenues were up 2%. Our US DTC business grew 6%, driven by strength in both brick and mortar and e-commerce. US wholesale was down due to capacity constraints in our new 3PL, as well as strong growth from a key digital wholesale customer in the prior year. Our LATAM business was up 8%, fueled by growth across most markets. And, continuing, operating margins, which were up for the year, contracted 460 basis points in the quarter primarily due to the lapping of the 53rd week and the impact of the tariffs.
Asia, net revenues, grew 4% year-over-year, fueled by strong DDC performance.
Europe. Net revenues accelerated up, 10% in Q4 led by double digit growth in our largest European markets, the UK, and Germany.
Key markets, including Japan, and turkey, delivered double-digit growth. This quarter as a head to toe lifestyle offerings, continue to resonate with consumers and drive growth.
We deliver a strong holiday performance and growth across all categories, including men's women's tops and bottoms.
Operating margin expanded 140. Basis points versus prior driven by gross margin strength.
Gross margin expansion and SG&A leverage resulted in operating margin growing 330 basis points versus prior year.
For the full year Asia grew 7% and operating margin expanded 60 basis points.
Harmit Singh: Asia net revenues grew 4% year-over-year, fueled by strong DTC performance. Key markets, including Japan and Turkey, delivered double-digit growth this quarter as our head-to-toe lifestyle offerings continued to resonate with consumers and drive growth. Operating margin expanded 140 basis points versus prior year, driven by gross margin strength. For the full year, Asia grew 7% and operating margin expanded 60 basis points. Now, let's turn to our outlook for fiscal 2026 and Q1. We are pleased with our Q4 results and with our trends in the first quarter, including a successful holiday period. Looking to 2026, we expect organic net revenue growth of 4% to 5%, with 1 point favorability from foreign exchange, resulting in reported net revenue growth of 5% to 6%.
Asia net revenues grew 4% year-over-year, fueled by strong DTC performance. Key markets, including Japan and Turkey, delivered double-digit growth this quarter as our head-to-toe lifestyle offerings continued to resonate with consumers and drive growth. Operating margin expanded 140 basis points versus prior year, driven by gross margin strength. For the full year, Asia grew 7% and operating margin expanded 60 basis points. Now, let's turn to our outlook for fiscal 2026 and Q1. We are pleased with our Q4 results and with our trends in the first quarter, including a successful holiday period. Looking to 2026, we expect organic net revenue growth of 4% to 5%, with 1 point favorability from foreign exchange, resulting in reported net revenue growth of 5% to 6%.
Europe's are pretty margin for the full year. Grew 180 basis points.
Asia net revenues grew 4% year-over-year, fueled by strong DDC performance.
Now, let's turn to our outlook for fiscal 26 and q1. We are pleased with our Q4 results, and with our Trends, in the first quarter, including a successful holiday period,
Key markets, including Japan and Turkey, delivered double-digit growth this quarter, as our head-to-toe lifestyle offerings continue to resonate with consumers and drive growth.
Looking to 26. We expect organik, net revenue growth of 4 to 5%, with 1.5 favorability from foreign exchange, resulting in reported net, revenue, growth of 5 to 6%.
Operating margin expanded 140 basis points versus prior, driven by gross margin strength. For the full year, Asia grew 7%, and operating margin expanded 60 basis points.
By segment, we expect the Americas to grow low single digits Europe. Mid single digits and Asia mid to high single digits by Channel. We expect EDC to grow High, single digits, fueled by positive, calm sales, opening 50 to 60, net new system, dose and continued growth in e-commerce.
Now, let's turn to our outlook for fiscal 26 and q1. We are pleased with our Q4 results, and with our Trends, in the first quarter, including a successful holiday period,
Harmit Singh: By segment, we expect the Americas to grow low single digits, Europe mid-single digits, and Asia mid to high single digits. By channel, we expect DDC to grow high single digits, fueled by positive comp sales, opening 50 to 60 net new system doors, and continued growth in e-commerce. Global wholesale is expected to be flat to slightly up, given plans to rationalize our wholesale footprint, particularly a few non-strategic accounts in the US, in support of our brand elevation strategy. Gross margin is expected to be flat to prior year. This includes an approximate 150 basis points gross impact from tariffs, which we plan to offset with pricing actions, higher full price selling, product cost reduction driven by lower cotton rates and vendor negotiations, SKU rationalization, and favorable mix. FX is expected to be a 20 basis point headwind to gross margin.
By segment, we expect the Americas to grow low single digits, Europe mid-single digits, and Asia mid to high single digits. By channel, we expect DDC to grow high single digits, fueled by positive comp sales, opening 50 to 60 net new system doors, and continued growth in e-commerce. Global wholesale is expected to be flat to slightly up, given plans to rationalize our wholesale footprint, particularly a few non-strategic accounts in the US, in support of our brand elevation strategy. Gross margin is expected to be flat to prior year. This includes an approximate 150 basis points gross impact from tariffs, which we plan to offset with pricing actions, higher full price selling, product cost reduction driven by lower cotton rates and vendor negotiations, SKU rationalization, and favorable mix. FX is expected to be a 20 basis point headwind to gross margin.
Looking to 26. We expect organik, net revenue growth of 4 to 5% with 1 point, favorability from foreign exchange, resulting in reported net, revenue, growth of 5 to 6%.
Global wholesale is expected to be flat to slightly up given plans to rationalize our wholesale footprint. Particularly a few non-strategic accounts in the US in support of our brand elevation strategy.
By segment, we expect the Americas to grow low single digits Europe. Mid single digits and Asia mid to high single digits by Channel. We expect EDC to grow High, single digits, fueled by positive, calm sales, opening 50 to 60, net new system, dose and continued growth in e-commerce.
Gross margin is expected to be flat to Prior. This includes an approximate 150 basis points growth impact from tariffs, which we plan to offset with pricing actions, higher full price. Selling product cost reduction driven by lower cotton rates and vendor negotiations SQ, rationalization and favorable, mix
FX is expected to be a 20 basis. Point headwind to gross margin.
Global wholesale is expected to be flat to slightly up given plans to rationalize our wholesale footprint. Particularly a few non-strategic accounts in the US in support of our brand elevation strategy.
Gross margin is expected to be flat to prior. This includes an approximate 150 basis points growth.
While these mitigation factors will begin to flow through the pnl early in the year, we anticipate the pace of benefit realization will accelerate as we progress through 2026 with a more meaningful contribution. Emerging in the later, part of the year.
Impact from tariffs, which we plan to offset with pricing actions, higher full-price selling, product cost reduction driven by lower cotton rates and vendor negotiations, SQ rationalization, and favorable mix.
The fundamental drivers of our gross margin expansion which are mixed higher full price selling continued product cost, reduction remain intact positioning as well for resume, fully expansion in 2027.
Harmit Singh: While these mitigation factors will begin to flow through the P&L early in the year, we anticipate the pace of benefit realization will accelerate as we progress through 2026, with a more meaningful contribution emerging in the later part of the year. The fundamental drivers of our gross margin expansion, which are mix, higher full price selling, continued product cost reduction, remain intact, positioning us well for a resumed full year expansion in 2027. We expect our fully adjusted SG&A rate to improve by approximately 40 to 60 basis points as the organization is increasingly focused on driving operating leverage. This is driven by cost actions to mitigate tariffs, expansion of our global talent hubs, limited headcount increases as we drive productivity and efficiencies by expanding AI usage, and easing costs from running parallel distribution centers in the second half of the year.
While these mitigation factors will begin to flow through the P&L early in the year, we anticipate the pace of benefit realization will accelerate as we progress through 2026, with a more meaningful contribution emerging in the later part of the year. The fundamental drivers of our gross margin expansion, which are mix, higher full price selling, continued product cost reduction, remain intact, positioning us well for a resumed full year expansion in 2027. We expect our fully adjusted SG&A rate to improve by approximately 40 to 60 basis points as the organization is increasingly focused on driving operating leverage. This is driven by cost actions to mitigate tariffs, expansion of our global talent hubs, limited headcount increases as we drive productivity and efficiencies by expanding AI usage, and easing costs from running parallel distribution centers in the second half of the year.
FX is expected to be a 20-basis-point headwind to gross margin.
While these mitigation factors will begin to flow through the pnl early in the year, we anticipate the pace of benefit realization will accelerate as we progress through 2026 with a more meaningful contribution. Emerging in the later, part of the year.
is driven by cost actions to mitigate tariffs expansion of our Global Talent, hubs limited headcount increases as we drive productivity and efficiencies by expanding AI, usage and easing cost from running parallel distribution centers in the second half of the year
extension, which are mixed higher full price selling continued, product cost, reduction, remain intact positioning us, well, for resumed, fully or expansion in 2027,
For the year, we expect marketing spend to be approximately 7% of total revenues flat to 2025.
As a result adjusted ebit margin is expected to expand 40 to 60 basis points in the range of 11.8 to 12%.
Given our mid single digit growth and our focus on growing gross profit dollars ahead of sgna dollars. We do expect to leverage for the full year.
We expect the fully a tax rate to be around 23% 2 points higher than 25.
Harmit Singh: For the year, we expect marketing spend to be approximately 7% of total revenues, flat to 2025. As a result, adjusted EBIT margin is expected to expand 40 to 60 basis points in the range of 11.8% to 12%. Given our mid-single-digit growth and our focus on growing gross profit dollars ahead of SG&A dollars, we do expect to leverage for the full year. We expect the full year tax rate to be around 23%, 2 points higher than 2025, and interest expense is expected to be approximately $12 million a quarter. Fully adjusted diluted EPS is expected to grow and be in the range of $1.40 to $1.46. This includes a $0.04 headwind from a higher tax rate and a $0.20 drag from the higher gross impact from tariffs, which we are fully mitigating.
For the year, we expect marketing spend to be approximately 7% of total revenues, flat to 2025. As a result, adjusted EBIT margin is expected to expand 40 to 60 basis points in the range of 11.8% to 12%. Given our mid-single-digit growth and our focus on growing gross profit dollars ahead of SG&A dollars, we do expect to leverage for the full year. We expect the full year tax rate to be around 23%, 2 points higher than 2025, and interest expense is expected to be approximately $12 million a quarter. Fully adjusted diluted EPS is expected to grow and be in the range of $1.40 to $1.46. This includes a $0.04 headwind from a higher tax rate and a $0.20 drag from the higher gross impact from tariffs, which we are fully mitigating.
We expect our fully adjusted SG&A rate to improve by approximately 40 to 60 basis points as the organization is increasingly focused on driving operating leverage. This is driven by cost actions to mitigate tariffs, expansion of our Global Talent hubs, limited headcount increases, as we drive productivity and efficiencies by expanding AI usage and easing costs from running parallel distribution centers in the second half of the year.
And interest expenses expected to be approximately 12 million a quarter.
For the year, we expect marketing spend to be approximately 7% of total revenues flat to 2025.
As a result, adjusted EBIT margin is expected to expand 40 to 60 basis points, in the range of 11.8% to 12%.
Fully adjusted diluted EPS is expected to grow and be in the range of 1.40 to 1.46. This includes a 4 Cent headwind from a higher tax rate and a 20 cent drag from the higher gross impact from tariffs, which we are fully mitigating.
Given our mid single digit growth and our focus on growing gross profit dollars ahead of sgna dollars. We do expect to leverage for the full year.
We expect the fully-year tax rate to be around 23%, 2 points higher than 21%.
Capex should be approximately 230 million 3 and a half to 4% of revenues primarily to support store openings Fleet improvements, and our digital Investments.
And interest expense is expected to be approximately 12 million a quarter.
Before I discuss a queue and guidance, I wanted to give some color on the Cadence of the p&l for the year.
We expect consistent mid single digit Revenue growth, throughout the year with Q2 slightly lower due to seasonality.
we expect gross margin to improve in the second half as we relied the benefit of pricing and lap the impact of tariffs
Harmit Singh: CapEx should be approximately $230 million, 3.5% to 4% of revenues, primarily to support store openings, fleet improvements, and our digital investments. Before I discuss our Q1 guidance, I wanted to give some color on the cadence of the P&L for the year. We expect consistent mid-single-digit revenue growth throughout the year, with Q2 slightly lower due to seasonality. We expect gross margin to improve in the second half as we realize the benefit of pricing and lap the impact of tariffs. On a full year basis, as previously mentioned, we expect marketing spend to be 7% of total revenue. However, this spend will be Q1 weighted, given the timing of our global marketing campaign, which kicks off in February with the Super Bowl.
CapEx should be approximately $230 million, 3.5% to 4% of revenues, primarily to support store openings, fleet improvements, and our digital investments. Before I discuss our Q1 guidance, I wanted to give some color on the cadence of the P&L for the year. We expect consistent mid-single-digit revenue growth throughout the year, with Q2 slightly lower due to seasonality. We expect gross margin to improve in the second half as we realize the benefit of pricing and lap the impact of tariffs. On a full year basis, as previously mentioned, we expect marketing spend to be 7% of total revenue. However, this spend will be Q1 weighted, given the timing of our global marketing campaign, which kicks off in February with the Super Bowl.
Fully adjusted diluted EPS is expected to grow and be in the range of 140 to 1.46. This includes a 4 Cent headwind from a higher tax rate and a 20 cent drag from the higher gross impact from tariffs, which we are fully mitigating.
Capex should be approximately $230 million, three and a half to four percent of revenues, primarily to support store openings, fleet improvements, and our digital investments.
Before I discuss a queue and guidance, I wanted to give some color on the Cadence of the pnl for the year.
We expect consistent mid-single-digit revenue growth throughout the year, with Q2 slightly lower due to seasonality.
On a full year basis. As previously mentioned, we expect marketing spend to be 7% of total revenue. However, this pain will be q1 weighted given the timing of our Global Marketing campaign with kicks off in February with the Super Bowl because of this. We expect q1 spend to be approximately 160 basis points, then q125 and lower in. The remaining 3 quarters of the year.
We expect gross margin to improve in the second half as we realize the benefit of pricing and lap the impact of tariffs.
As a result of the q1 marketing phasing operating margin is expected to contract versus prior in q1, 26. And then expand as gross margin expansion and operating cost leverage. Take, hold driving fully a growth.
Not turning to the first quarter of 2026.
Harmit Singh: Because of this, we expect Q1 spend to be approximately 160 basis points than Q1 2025 and lower in the remaining three quarters of the year. As a result of the Q1 marketing phasing, operating margin is expected to contract versus prior year in Q1 2026, and then expand as gross margin expansion and operating cost leverage take hold, driving full year growth. Now, turning to the first quarter of 2026. We expect organic net revenue growth of 4% to 5%, consistent with our full year forecast, and a 3-point FX tailwind, resulting in 7% to 8% reported net revenue. On a two-year basis, this is an acceleration from Q4 2025 and demonstrates that we are maintaining momentum. Gross margin is expected to be slightly down versus Q1 2025, primarily due to the continued impacts of tariffs.
Because of this, we expect Q1 spend to be approximately 160 basis points than Q1 2025 and lower in the remaining three quarters of the year. As a result of the Q1 marketing phasing, operating margin is expected to contract versus prior year in Q1 2026, and then expand as gross margin expansion and operating cost leverage take hold, driving full year growth. Now, turning to the first quarter of 2026. We expect organic net revenue growth of 4% to 5%, consistent with our full year forecast, and a 3-point FX tailwind, resulting in 7% to 8% reported net revenue. On a two-year basis, this is an acceleration from Q4 2025 and demonstrates that we are maintaining momentum. Gross margin is expected to be slightly down versus Q1 2025, primarily due to the continued impacts of tariffs.
On a full-year basis, as previously mentioned, we expect marketing spend to be 7% of total revenue. However, this pain will be Q1-weighted given the timing of our global marketing campaign, which kicks off in February with the Super Bowl. Because of this, we expect Q1 spend to be approximately
We expect organik, net revenue growth of 4 to 5% consistent with our full year forecasts and a 3-point FX Tailwind resulting. In 7 to 8% reported net revenue.
160 basis points, then q125 and lower in the remaining 3 quarters of the year.
On a 2-year basis. This is an acceleration from Q4 25 and demonstrates that we are maintaining momentum.
As a result of the q1 marketing phasing operating margin is expected to contract versus prior in q1, 26. And then expand as gross margin expansion and operating cost leverage. Take, hold driving fully a growth.
Gross margin is expected to be slightly down versus q125 primarily due to the continued impacts of tariffs.
Not turning to the first quarter of 2026.
As noted earlier, we've already implemented further pricing actions earlier this month and additional pricing actions will occur in February.
We expect organik, net revenue growth of 4 to 5% consistent with our full year forecasts and a 3-point FX Tailwind resulting. In 7 to 8% reported net revenue.
Adjusted ebit margin is expected to be down 140 basis points versus q125 to 12%, primarily driven by the timing of the marketing campaign.
On a 2 year basis. This is an acceleration from Q4 2525 and demonstrates that we are maintaining momentum.
While the production costs are expensed in the first quarter, we expect to benefit from the campaign through the course of the year.
Excluding A&P timing adjusted ebit margin leverages in q1.
Harmit Singh: As noted earlier, we have already implemented further pricing actions earlier this month, and additional pricing actions will occur in February. Adjusted EBIT margin is expected to be down 140 basis points versus Q1 2025 to 12%, primarily driven by the timing of the marketing campaign. While the production costs are expensed in the first quarter, we expect to benefit from the campaign through the course of the year. Excluding ANP timing, adjusted EBIT margin leverages in Q1. In Q1, we expect adjusted diluted EPS to be between $0.35 to $0.38. This includes a $0.07 drag from ANP. In closing, 2025 was another solid year for us, while accelerating top line and bottom line, evidencing the success of our strategies and our transformation to a denim lifestyle DDC first company.
As noted earlier, we have already implemented further pricing actions earlier this month, and additional pricing actions will occur in February. Adjusted EBIT margin is expected to be down 140 basis points versus Q1 2025 to 12%, primarily driven by the timing of the marketing campaign. While the production costs are expensed in the first quarter, we expect to benefit from the campaign through the course of the year. Excluding ANP timing, adjusted EBIT margin leverages in Q1. In Q1, we expect adjusted diluted EPS to be between $0.35 to $0.38. This includes a $0.07 drag from ANP. In closing, 2025 was another solid year for us, while accelerating top line and bottom line, evidencing the success of our strategies and our transformation to a denim lifestyle DDC first company.
Gross margin is expected to be slightly down versus q125 primarily due to the continued impacts of tariffs.
As noted earlier, we have already implemented further pricing actions earlier this month and additional pricing actions will occur in February.
And in q1, we expect adjusted diluted EPS to be between 35 to 38 cents. This includes a 7 Cent drag for from NP
Adjusted EBIT margin is expected to be down 140 basis points versus Q1 25, to 12%, primarily driven by the timing of the marketing campaign.
in closing 2025 was another solid year for us while accelerating Top Line and bottom line evidencing, the success of our strategies and our transformation to a denim lifestyle DDC first company,
While the production costs are expense in the first quarter, we expect to benefit from the campaign through the course of the year.
We entered 26 with strong momentum and a maniacal. Focus and expanding operating margins.
Excluding A&P timing adjusted EBIT margin leverages in Q1.
With a robust product pipeline growing.
Scam and clear plans to mitigate tariffs along with a talented and experienced management. Team will look forward to another year of consistent growth and margin expansion.
And in q1, we expect adjusted diluted EPS to be between 35 to 38 cents. This includes a 7 Cent drag for from NP
Harmit Singh: We enter 2026 with strong momentum and a maniacal focus on expanding operating margin. With a robust product pipeline, growing TAM, and clear plans to mitigate tariffs, along with a talented and experienced management team, we look forward to another year of consistent growth and margin expansion. Beyond 2026, we are confident about what's ahead. Our iconic brand, global reach, and relentless focus on growth and cost management will continue to create lasting shareholder value well beyond 2026. And with that, Latiff, let's open up the line for Q&A.
We enter 2026 with strong momentum and a maniacal focus on expanding operating margin. With a robust product pipeline, growing TAM, and clear plans to mitigate tariffs, along with a talented and experienced management team, we look forward to another year of consistent growth and margin expansion. Beyond 2026, we are confident about what's ahead. Our iconic brand, global reach, and relentless focus on growth and cost management will continue to create lasting shareholder value well beyond 2026. And with that, Latiff, let's open up the line for Q&A.
In closing, 2025 was another solid year for us, while accelerating top line and bottom line, evidencing the success of our strategies and our transformation to a denim lifestyle, DTC-first company.
On 2026. And with that Latif, let's open up the line for Q&A.
We entered '26 with strong momentum and a maniacal focus on expanding operating margins.
Product pipeline growing.
Scam and clear plans to mitigate tariffs, along with a talented and experienced management team, will look forward to another year of consistent growth and margin expansion.
Thank you. The floor is now open for questions. If you have a question please press star. Then the number is 1. 1 on your telephone keypad due to time constraints. The company requests that you ask only 1 question. If you have an additional questions, please queue up. Again, if at any point, your question has been answered. You may remove yourself from the queue by pressing star 1 1 again.
Our first question.
Comes from the line of Laurent vassal of BNP parba your line is open the Run.
Beyond 2026, we're confident about what's ahead. Iconic brand, global reach, and relentless focus on growth and cost management will continue to create lasting shareholder value, well beyond 2026. And with that, let's open up the line for Q&A.
Operator: Thank you. The floor is now open for questions. If you have a question, please press star, then the numbers one, one on your telephone keypad. Due to time constraints, the company requests that you ask only one question. If you have any additional questions, please queue up again. If at any point your question has been answered, you may remove yourself from the queue by pressing star one, one again. Our first question comes from the line of Laurent Vasilescu of BNP Paribas. Your line is open, Laurent.
Operator: Thank you. The floor is now open for questions. If you have a question, please press star, then the numbers one, one on your telephone keypad. Due to time constraints, the company requests that you ask only one question. If you have any additional questions, please queue up again. If at any point your question has been answered, you may remove yourself from the queue by pressing star one, one again. Our first question comes from the line of Laurent Vasilescu of BNP Paribas. Your line is open, Laurent.
Thank you. The floor is now open for questions. If you have a question please press star. Then the number is 1. 1 on your telephone keypad due to time constraints. The company requests that you ask only 1 question. If you have an additional questions, please keep up. Again, if at any point, your question has been answered. You may remove yourself from the queue by pressing star 1, 1 1, again.
Our first question.
Laurent Vasilescu: Oh, thank you. Good afternoon. Thank you for taking my question. I'd love to ask about gross margins. Harmit, you've historically beaten your initial gross margin guide. Are you taking the same conservative stance as in prior years with this guide of flat gross margins? How should we... I think you talked about sequential improvement on the gross margin for the year, but can you maybe just finer point, you know, how do we think about the first quarter gross margin? Because I think expectations were a little bit higher for Q4. And can you maybe just unpack a little bit more the drivers on cotton transit and the offset on tariffs for the bridge for the year? Thank you very much, Harmit.
Laurent Vasilescu: Oh, thank you. Good afternoon. Thank you for taking my question. I'd love to ask about gross margins. Harmit, you've historically beaten your initial gross margin guide. Are you taking the same conservative stance as in prior years with this guide of flat gross margins? How should we... I think you talked about sequential improvement on the gross margin for the year, but can you maybe just finer point, you know, how do we think about the first quarter gross margin? Because I think expectations were a little bit higher for Q4. And can you maybe just unpack a little bit more the drivers on cotton transit and the offset on tariffs for the bridge for the year? Thank you very much, Harmit.
Comes from the line of Lauron Bascue, a BMP para. Your line is open. The Run.
Oh, thank you, good afternoon. Thank you for taking my questions. I I'd love to ask about gross margins uh Harvey you've historically beaten your initial gross margin guide. Um are you still are you taking the same conservative stance as in Prior years with this guy of of flat gross margins? How should we I I think you talked about sequential Improvement on the gross margin for the year, but can you maybe just find a point? You know, how how do we think about the first quarter gross margin because I think, um, expectations were a little bit higher for 4 q and can you maybe just unpack a little bit more, the drivers on Cotton Transit and the offset on on tariffs, um, for for the bridge for the year. Thank you very much Army. Thanks Lauren. I was uh, it's a
Oh, thank you, good afternoon. Thank you for taking my questions. I I'd love to ask about gross margins uh Harvey you've historically beaten your initial gross margin guide. Um are you are you taking the same conservative stance as in Prior years with this guy of of flat gross margins? How should we I I think you talked about sequential Improvement on the gross Market
Gross margin question for you is right on the money. Um, but um, uh, let's start with a little bit of, uh, the history gross margin. Uh,
Harmit Singh: Thanks, Laurent. It's a gross margin question from you is right on the money. But let's start with a little bit of the history. Gross margin, you know, we have established a track record of consistent gross margin expansion, as you said. Our algorithm talks about expanding gross margin regularly every year. Last year, 2025, we grew gross margins 110 basis points, and over the past three years, it's grown about 400 basis points. And I'll talk a little bit about the structural drivers, which are intact. Talking about 2026, our guidance is, at this time, flat to prior year. What we have done nicely is offset the full impact of tariffs, you know, as the year progresses.
Harmit Singh: Thanks, Laurent. It's a gross margin question from you is right on the money. But let's start with a little bit of the history. Gross margin, you know, we have established a track record of consistent gross margin expansion, as you said. Our algorithm talks about expanding gross margin regularly every year. Last year, 2025, we grew gross margins 110 basis points, and over the past three years, it's grown about 400 basis points. And I'll talk a little bit about the structural drivers, which are intact. Talking about 2026, our guidance is, at this time, flat to prior year. What we have done nicely is offset the full impact of tariffs, you know, as the year progresses.
Charging for the year. But can you maybe just for, uh, find a point? You know, how how do we think about the first quarter, gross margin because I think, um, expectations were a little bit higher for 4 q and can you maybe just unpack a little bit more, the drivers on Cotton Transit and the offset on on tariffs, um, for for the bridge for the year. Thank you very much Army. Thank you Lauren. I was its
A gross margin question for you is right on the money. Um, but, um, uh, let's start with a little bit of, uh, the history of gross margin. Uh,
You know, we have established a track record of consistent, gross margin expansion. As you said our algorithm talks about expanding gross margin regularly, uh every year last year 25, we grew gross margins 110 basis points. And over the past 3 years is growing about 400 basis points. Uh, and and I'll talk a little bit about the structural drivers which are in intact talking about 26. Our guidance is at this time, flat to Prior year, what we have done nicely is offset the full impact of tariffs, um, you know, as the year progresses. So tariffs, as I mentioned, in my prepared, remarks, impacts gross margins that virtually by about 150 basis points. And we have an fx headwind of about 20. We're fully offsetting this with higher pricing. Uh you know, most of it's been implemented. Uh we have we not seeing any initials
Harmit Singh: So tariffs, as I mentioned in my prepared remarks, impacts gross margins adversely by about 150 basis points, and we have an FX headwind of about 20. We're fully offsetting this with higher pricing. You know, most of it's been implemented. We are not seeing any initial demand reaction to it, so the elasticity is pretty good. More full price selling, which is something that we've been focusing now for about 12 to 18 months, especially as a product, you know, and newness is resonating well with the consumer. And then lower product costs, which are a combination of lower, you know, better, and lower quarter, as well as the negotiation with the vendors as we rationalize SKUs, you know, reduce unproductive assortments, et cetera.
So tariffs, as I mentioned in my prepared remarks, impacts gross margins adversely by about 150 basis points, and we have an FX headwind of about 20. We're fully offsetting this with higher pricing. You know, most of it's been implemented. We are not seeing any initial demand reaction to it, so the elasticity is pretty good. More full price selling, which is something that we've been focusing now for about 12 to 18 months, especially as a product, you know, and newness is resonating well with the consumer. And then lower product costs, which are a combination of lower, you know, better, and lower quarter, as well as the negotiation with the vendors as we rationalize SKUs, you know, reduce unproductive assortments, et cetera.
Demand reaction to it. So the last thing is pretty good more full price selling which is something that we've been focusing now for about 12 to 18 months specially as a product. Um uh you know and newness is resonating well with a consumer.
You know, we have established a track record of consistent gross margin expansion. As you said, our algorithm talks about expanding gross margin regularly—uh, every year. Last year, '25, we grew gross margins 110 basis points, and over the past three years, it has grown about 400 basis points. Uh, and I'll talk a little bit about the structural drivers, which are intact. Talking about '26, our guidance is, at this time, flat to prior year. What we have done nicely is offset the full impact of tariffs, um, you know, as the year progresses. So tariffs, as I mentioned in my prepared remarks,
Impacts gross margins and grossly by about 150 basis points. And we have an fx headwind of about 20. We're fully offsetting this with higher pricing. Uh, you know, most of it's been implemented. Uh, we have we not seeing any initial demand reaction to it. So the last city is pretty good more full price selling which is something that we've been focusing now for about 12 to 18 months specially as a product. Um, uh, you know a newness is resonating well with a consumer.
Harmit Singh: So, the only thing I would say is the structural benefits, which is growing, you know, more aggressively, things like women's, which is higher gross margin than men, DTC, which is high gross margin, and wholesale, and international, which is higher gross margin than the US, that's intact. So as we think about 2026, I think the way we flow this is, Q1 will be slightly down than a year ago because the pricing gets effectuated and improves and accelerates in terms of year-over-year performance, as the year progresses, and we start lapping tariffs.
So, the only thing I would say is the structural benefits, which is growing, you know, more aggressively, things like women's, which is higher gross margin than men, DTC, which is high gross margin, and wholesale, and international, which is higher gross margin than the US, that's intact. So as we think about 2026, I think the way we flow this is, Q1 will be slightly down than a year ago because the pricing gets effectuated and improves and accelerates in terms of year-over-year performance, as the year progresses, and we start lapping tariffs.
And then lower product cost, which is a combination of lower, you know, better, uh, and lower quarter as well as the negotiation with the vendor as we rationalize cues, you know, um, reduce unproductive, uh, uh, you know, assortments, etc, etc. So, and the only thing I would say is the structural benefits, which is growing, you know, more aggressively things like women's, Which is higher gross margin than men DDC, which is high gross, margin, and wholesale and international, which is high gross margin. Then the US that's intact. So as we think about 206, I think the way we flow, this is first quarter will be slightly downed in a year ago because the pricing gets, um, effectuated and, and improves and accelerates in terms of year-over-year.
Performance. Um, as a year progresses and we start lapping tariffs. Uh, and as we think about 27 luron, you know, our view is, uh, you know, this is we don't guide 27 right now. But our view is the structural aspects that we focus on growing, which is, um, through mix, which is DDC women's uh, and um, and international will resume the acceleration of gross margins.
And then lower product costs which is a combination of lower, you know, better, uh and lower cotton as well as the negotiation with the vendors as we rationalize cues, you know, um, reduce unproductive, uh, uh, you know, assortments, etc, etc. So, and the only thing I would say is the structural benefits which is growing, you know, more aggressively things like women's, Which is higher gross margin than men's DDC, which is high gross, margin, and wholesale and international, which is a high gross margin then the US that's intact. So as we think about 206, I think the way we flow, this is first quarter will be slightly down than a year ago because the pricing gets, um, effectuated
And in the years to come. So that's how we're thinking of go from margins. Um, you know, uh, and uh, I hope that answers your question.
Harmit Singh: And as we think about 27, Laurent, you know, our view is, you know, this is, we don't guide 27 right now, but our view is the structural aspects that we're focused on growing, which is through mix, which is DTC, women's, and international, will resume the acceleration of gross margins in the years to come. So that's how we're thinking of gross margins, you know, and I hope that answers your question.
And as we think about 27, Laurent, you know, our view is, you know, this is, we don't guide 27 right now, but our view is the structural aspects that we're focused on growing, which is through mix, which is DTC, women's, and international, will resume the acceleration of gross margins in the years to come. So that's how we're thinking of gross margins, you know, and I hope that answers your question.
It does. Thank you very much and best of luck.
Thank you.
Our next question.
Comes from the line of Matthew boss of JP Morgan. Your line is open, Matthew
Thanks and congrats on another nice quarter.
Laurent Vasilescu: It does. Thank you very much, and best of luck.
Laurent Vasilescu: It does. Thank you very much, and best of luck.
Uh, in the years to come. So that's how we're thinking of growing margins. Um, you know, and, uh, I hope that answers your question.
It does. Thank you very much and best of luck.
Operator: Thank you. Our next question comes from the line of Matthew Boss of JP Morgan. Your line is open, Matthew.
Operator: Thank you. Our next question comes from the line of Matthew Boss of JP Morgan. Your line is open, Matthew.
Thank you.
Our next question.
Matthew Boss: Thanks, and congrats on another nice quarter.
Matthew Boss: Thanks, and congrats on another nice quarter.
Comes from the line of Matthew, boss of JP Morgan. Your line is open, Matthew.
Thanks, man. So Michelle, how does your mid single digit organic outlook for this year's size up to the denim category, maybe where do you see opportunity to increase to offense this year and then hmm on that topic could you elaborate on the acceleration to 7% organic growth in November and December? I think that's on top of 8% growth, a year ago. So a mid- teens 2 year stack, just could you speak to the strength that you're seeing and have you seen any softening in Topline momentum? Post holiday
Harmit Singh: Thanks, Matt.
Harmit Singh: Thanks, Matt.
Thanks, and congrats on another nice quarter.
Matthew Boss: So, Michelle, how does your mid-single digit organic outlook for this year size up to the denim category? Maybe where do you see opportunity to increasingly move to offense this year? And then, Harmit, on that topic, could you elaborate on the acceleration to 7% organic growth in November and December? I think that's on top of 8% growth a year ago, so a mid-teens two-year stack. Just could you speak to the strength that you're seeing, and have you seen any softening in top line momentum post-holiday?
Matthew Boss: So, Michelle, how does your mid-single digit organic outlook for this year size up to the denim category? Maybe where do you see opportunity to increasingly move to offense this year? And then, Harmit, on that topic, could you elaborate on the acceleration to 7% organic growth in November and December? I think that's on top of 8% growth a year ago, so a mid-teens two-year stack. Just could you speak to the strength that you're seeing, and have you seen any softening in top line momentum post-holiday?
Harmit Singh: Okay, great.
Harmit Singh: Okay, great.
Michelle Gass: Matt, yeah, I'll start with your first one. We feel really good heading into 2026. I mean, I'd say it's clear that our strategies are working, and just as 2025 was a strong year, +7% organic growth, we're expecting 2026, as you said, mid-single-digit, 4 to 5 organic, 5 to 6 on a reported basis. You know, highlights from my standpoint are, number one, you know, I'd say that we are in the best shape that we've been in decades, both operationally and financially. 2025 is certainly a good proof point of that. Our strategies of being brand-led, DTC first, empowering the portfolio, are clearly working, and they're driving broad-based growth across channels, categories, genders.
Michelle Gass: Matt, yeah, I'll start with your first one. We feel really good heading into 2026. I mean, I'd say it's clear that our strategies are working, and just as 2025 was a strong year, +7% organic growth, we're expecting 2026, as you said, mid-single-digit, 4 to 5 organic, 5 to 6 on a reported basis. You know, highlights from my standpoint are, number one, you know, I'd say that we are in the best shape that we've been in decades, both operationally and financially. 2025 is certainly a good proof point of that. Our strategies of being brand-led, DTC first, empowering the portfolio, are clearly working, and they're driving broad-based growth across channels, categories, genders.
Thanks, man. So Michelle, how does your mid single digit organic outlook for this year? Size up to, the denim category, maybe where do you see opportunity to increase to offense this year? And then har meat on on that topic could you elaborate on the acceleration to 7% organic growth in November and December? I think that's on top of 8% growth, a year ago. So a mid- teens 2 year stack, just could you speak to the strength that you're seeing and have you seen any softening in Topline momentum? Post holiday
Okay great. Yeah I'll start with your first 1 um we feel really good heading into 2026. I mean I'd say it's clear that our strategies are working and just as 25 was a strong year plus 7% organic growth, we're expecting 2026, as you said, mid single digit 4, to 5, organic 5 to 6 on a reported that basis, you know, highlights from my standpoint, our number 1. Um, you know, I'd say that we are in the best shape that we've been in decades, both operationally and financially. 25 is certainly a good proof point of that, our strategies of being brand lead DTC first empowering the portfolio, um, are clearly working and they're driving broad-based growth across, um, channels categories genders.
Okay, great, and Matt, yeah, I'll start with your first one. Um, we feel really good heading into 2026. I mean, I'd say it's clear that our strategies are working, and just as 2025 was a strong year—plus 7% organic growth—we're expecting 2026, as you said, mid single-digit, 4 to 5% organic, 5 to 6% on a reported basis. You know, highlights from my standpoint are, number one, um, you know, I'd say that we are in the best shape that we've been.
Michelle Gass: I think what's really exciting is we're making this big transformation, as you know, from a denim bottoms business to a true head-to-toe denim lifestyle company. So when you think about 4 to 5% mid-single-digit growth ahead, you know, we do expect us to outperform the category. I mean, the category, and if you're talking just denim, it is accelerating globally, and as a leader, we are fueling that growth. You know, on that note, in the US, which is also growing, we have cemented our position as the number one share for men, women, and youth. And it's the first time that we can remember that all three of these targets have grown share and are number one. So, so it gives us tremendous confidence that strategies aren't changing, we're leaning in, and we're executing.
I think what's really exciting is we're making this big transformation, as you know, from a denim bottoms business to a true head-to-toe denim lifestyle company. So when you think about 4 to 5% mid-single-digit growth ahead, you know, we do expect us to outperform the category. I mean, the category, and if you're talking just denim, it is accelerating globally, and as a leader, we are fueling that growth. You know, on that note, in the US, which is also growing, we have cemented our position as the number one share for men, women, and youth. And it's the first time that we can remember that all three of these targets have grown share and are number one. So, so it gives us tremendous confidence that strategies aren't changing, we're leaning in, and we're executing.
In decades, both operationally and financially, '25 is certainly a good proof point of that. Our strategies of being brand-led, DTC-first, empowering the portfolio are clearly working, and they're driving broad-based growth across channels, categories, and genders.
And I think what's really exciting is we're making this big transformation as you know from a denim bottoms business to a true head to toe denim lifestyle company. Um so when you think about 4 to 5% mid single-digit growth ahead, you know, we do expect Matt to outperform the category. I mean the category as you're talking, just denim, it is accelerating globally. And as a leader, we are fueling that growth, you know, on that note in the US which is also growing. We have cemented our position as the number 1, share for men's women's and youth. And it's the first time that we can remember that all 3 of these targets have grown share and are number 1. So so it gives us tremendous confidence, that strategies aren't changing. We're leaning in and we're executing. And then the last point I would make is, you know, just as we plan to continue to fuel. The denim category, we've expanded our total
Addressable market, right? We're no longer just in denim bottoms.
Michelle Gass: The last point I would make is, you know, just as we plan to continue to fuel the denim category, we've expanded our total addressable market, right? We're no longer just in denim bottoms. And in fact, as Harmit mentioned earlier, about 1/3 of our growth this past year was driven by categories outside of denim bottoms. So speaking to tops, which had a really fantastic year, up double digits, we expect that tailwind to continue. Non-denim, again, it's growing, it's growing fast. We expect that to continue. And then, of course, as we think about the women's business, women's had a great year, up 11%, but that head-to-toe dressing from, yes, being relevant in fashion and loose, baggy, all the icons, but then also in skirts and dresses, tops.
The last point I would make is, you know, just as we plan to continue to fuel the denim category, we've expanded our total addressable market, right? We're no longer just in denim bottoms. And in fact, as Harmit mentioned earlier, about 1/3 of our growth this past year was driven by categories outside of denim bottoms. So speaking to tops, which had a really fantastic year, up double digits, we expect that tailwind to continue. Non-denim, again, it's growing, it's growing fast. We expect that to continue. And then, of course, as we think about the women's business, women's had a great year, up 11%, but that head-to-toe dressing from, yes, being relevant in fashion and loose, baggy, all the icons, but then also in skirts and dresses, tops.
And in fact, as Harvey mentioned earlier about a third of our growth, this past year was D driven by categories outside of denim bottoms. So speaking to Tops, which had a really fantastic year of double digits. We expect that Tailwind to continue, um, non denim. Again, it's growing, it's growing fast. We expect that to continue and then, of course, as we think about the Women's Business,
And I think what's really exciting is we're making this big transformation as you know from a denim bottoms business to a true head to toe denim lifestyle company. Um so when you think about 4 to 5%, mid single digit growth ahead, you know, we do expect Matt to outperform the category. I mean the category as you're talking, just denim, it is accelerating globally. And as a leader, we are fueling that growth, you know, on that note in the US which is also growing. We have cemented our position as the number 1, share for men's women's and youth. And it's the first time that we can remember that all 3 of these targets have grown share and are number 1. So so it gives us tremendous confidence, that strategies aren't changing. We're leaning in and we're executing. And then the last point I would make is, you know, just as we plan to continue to fuel. The denim category, we've expanded our total uh,
Possible market, right? We're no longer just in denim bottoms.
Women's had a great year up 11% but that head to toe dressing from, Yes, um, being relevant in fashion and loose baggy. Um, all the icons but then also in skirts and dresses tops. So there's a lot of Runway as we look into 2026 and Beyond.
Michelle Gass: So there's a lot of runway as we look into 2026 and beyond.
So there's a lot of runway as we look into 2026 and beyond.
Harmit Singh: To your second question, Matt, I think, you know, holiday was strong for us. It, it centers around two strategies. One is DTC. So as we become a DTC-first company, as a team, we really focused on making sure we win in holiday. We made sure, you know, there's newness on the floor. We made sure the product that, you know, is, you know, being innovated was both with our wholesale customers as well as in our stores and on e-commerce platforms. And the teams really executed really well. So that's fact number one. Fact number two is just building on the standpoint that Michelle just talked about. That's centered around the denim lifestyle, you know, focus. The myth I would like to bust, you know, is that we are, we're just not only denim bottoms.
Harmit Singh: To your second question, Matt, I think, you know, holiday was strong for us. It, it centers around two strategies. One is DTC. So as we become a DTC-first company, as a team, we really focused on making sure we win in holiday. We made sure, you know, there's newness on the floor. We made sure the product that, you know, is, you know, being innovated was both with our wholesale customers as well as in our stores and on e-commerce platforms. And the teams really executed really well. So that's fact number one. Fact number two is just building on the standpoint that Michelle just talked about. That's centered around the denim lifestyle, you know, focus. The myth I would like to bust, you know, is that we are, we're just not only denim bottoms.
And in fact, as Harvey mentioned earlier about a third of our growth, this past year was D driven by categories outside of denim bottoms. So speaking to Tops, which had a really fantastic year of double digits. We expect that Tailwind to continue, um, non-denim. Again, it's growing. It's growing fast. We expect that to continue and then, of course, as we think about the Women's Business, women's had a great year up 11%, but that head to toe dressing from, Yes, um, being relevant in fashion and loose baggy. Um, all the icons but then also in skirts and dresses tops. So there's a lot of Runway as we look into 2026 and Beyond.
And your second question, Matt. Uh, I think, uh, you know, holiday was strong for us. It, it centers around 2 strategies 1 is DDC. So as we become a DDC first company as a team, we really focused on making sure we win on holiday. We made sure. Uh, you know, this newness on the floor, we made sure the product that, uh, you know, is, uh, you know, being in Innovative was both with our wholesale customers, as well as, uh, in our stores and on e-commerce platforms and the teams really executed really well. So that's fact number 1, fact number 2 is just building on the 10 points that Michelle, just talked about that centers around the denim lifestyle, you know, Focus, uh, the the myth I would like to bust, uh, you know, is that we are we're just not only denim buttons, we are more than denim buttons. I mean, this is more of a head to toe lifestyle, then
Denim, uh, focused uh, uh company. So think about
And your second question, Matt. Uh, I think, uh, you know, holiday was strong for us. It, it centers around 2 strategies 1 is DDC. So, as we become a DDC first company as a team, we really focused on making sure we win in holidays. We made sure. Uh, you know, there's newness on the floor, we made sure the product that, uh, you know, is, uh, you know, being in Innovative was both with our wholesale customers, as well as, uh, in our stores and on e-commerce platforms and the teams really executed really well. So, that's a fact. Number 1, Factor,
Harmit Singh: We are more than denim bottoms. I mean, this is more of a head-to-toe lifestyle denim focused company. So think about the other way. Our teams, shout out to our product teams and merchants, product teams led by Karyn Hillman and our lead merchants. We sold a lot of sweaters, you know, more than we have sold in a long time. You know, we sold a lot of chinos. I can go and just talk about the different products that were introduced in holiday that really helped. So, and that's what gives us the confidence that we can grow Q1 and a two-year stack at 14%.
We are more than denim bottoms. I mean, this is more of a head-to-toe lifestyle denim focused company. So think about the other way. Our teams, shout out to our product teams and merchants, product teams led by Karyn Hillman and our lead merchants. We sold a lot of sweaters, you know, more than we have sold in a long time. You know, we sold a lot of chinos. I can go and just talk about the different products that were introduced in holiday that really helped. So, and that's what gives us the confidence that we can grow Q1 and a two-year stack at 14%.
Number 2 is just building on the 10 points that Michelle just talked about. That's centered around the denim lifestyle, you know, Focus. The the myth I would like to bust, uh, you know, is that we are, we're just not only denim, bottoms we are more than denim bottoms. I mean, this is more of a head to toe lifestyle denim, uh, focused, uh, uh, company. So think about
Order, you know, that gives us the confidence and sustaining the 7% organic growth with you know, 4 or 5 organic growth in 2026.
It's a great color. Best of luck.
Thank you.
Thank you.
Our next question.
Comes from the line of J. Soul of UBS. Your line is. Open J.
Harmit Singh: You talked about November and December at 15%, but, you know, for the quarter, you know, that gives us the confidence in sustaining the 7% organic growth with, you know, 4 or 5% organic growth in 2026.
You talked about November and December at 15%, but, you know, for the quarter, you know, that gives us the confidence in sustaining the 7% organic growth with, you know, 4 or 5% organic growth in 2026.
Michelle Gass: It's a great color. Best of luck.
Matthew Boss: It's a great color. Best of luck.
Sold in a long time. Um, you know, we sold a lot of Ginos, so I can go and just talk about the different products that, uh, that were introduced in holiday that really helped. So, and that's what gives us the, um, the confidence that we can grow Q1 on a 2-year stack at 14%. You talked about November and December at 15, but you know for the quarter, you know, that gives us the confidence in sustaining the 7% organic growth with, you know, 4 or 5% organic growth in 2026.
Harmit Singh: Thank you.
Harmit Singh: Thank you.
It's a great color. Best of luck.
Thank you.
Michelle Gass: Thank you.
Michelle Gass: Thank you.
Operator: Our next question comes from the line of Jay Sole of UBS. Your line is open, Jay.
Operator: Our next question comes from the line of Jay Sole of UBS. Your line is open, Jay.
Thank you.
Our next question.
Jay Sole: Thank you. You know, Michelle, in the prepared remarks, you made a comment that you believe that the direct consumer channel margins can move higher. Can you just dive into that a little bit and tell us, you know, what are the drivers and where do you think the margins can go from, you know, where they are today? Thank you.
Jay Sole: Thank you. You know, Michelle, in the prepared remarks, you made a comment that you believe that the direct consumer channel margins can move higher. Can you just dive into that a little bit and tell us, you know, what are the drivers and where do you think the margins can go from, you know, where they are today? Thank you.
Comes from the line of J. So of UBS, your line is open, J.
Michelle Gass: Yeah. Yeah, absolutely. Thanks, Jay, for the question. We absolutely believe that there's a lot of upside in DTC, both from a revenue standpoint and margin. You know, as I commented earlier, 15 quarters of positive comp growth. So first of all, margin growth will come from leverage, you know, call it sales productivity. As we continue to drive higher volumes, we'll clearly leverage off of the fixed costs in our store, which includes, you know, your real estate, your fixed labor, just a lot of, you know, a lot of those, like I said, fixed costs. Secondly, I would say is, you know, we are really focused on retail excellence. That had a big impact in expanding our store margins this past year, and that will continue. So we're stepping up our operations capabilities.
Michelle Gass: Yeah. Yeah, absolutely. Thanks, Jay, for the question. We absolutely believe that there's a lot of upside in DTC, both from a revenue standpoint and margin. You know, as I commented earlier, 15 quarters of positive comp growth. So first of all, margin growth will come from leverage, you know, call it sales productivity. As we continue to drive higher volumes, we'll clearly leverage off of the fixed costs in our store, which includes, you know, your real estate, your fixed labor, just a lot of, you know, a lot of those, like I said, fixed costs. Secondly, I would say is, you know, we are really focused on retail excellence. That had a big impact in expanding our store margins this past year, and that will continue. So we're stepping up our operations capabilities.
Thank you. You know, Michelle and the prepared marks made a comment that you believe that the direct consumer Channel margins can uh, can move higher. Can you just dive into that a little bit and tell us, you know, what are the drivers and and where do you think the margins can go from? You know, where they are today? Thank you. Yeah, yeah, absolutely. Thanks, Jay for the question. Um, we absolutely believe that there's a lot of upside in DTC both from a revenue, standpoint and margin. Um, you know, as I as I commented earlier, 15 quarters of positive comp growth. So first of all, um, margin growth will come from Leverage, you know, call it sales productivity as we continue to drive higher volumes. We'll clearly leverage off of the fixed costs in our store, which includes, you know, your real estate your fixed labor or just a lot of, you know, a lot of those. Um, like I said, 6 costs, um, secondly, I would say is, you know, we are really focused on retail Excellence, um, that had a big impact in expanding our store margins. This past,
Thank you. You know, Michelle and the prepared marks made a comment that you believe that the direct consumer Channel margins can uh, can move higher. Can you just dive into that a little bit and tell us, you know, what are the drivers and and where do you think the margins can go from? You know, where they are today? Thank you. Yeah, yeah, absolutely. Thanks, Jay for the question. Um, we absolutely believe that there's a lot of upside in dgc, both from a revenue, standpoint and margin. Um, you know, as I as I commented earlier, 15 quarters of positive con growth. So first of all, um margin growth will come from Leverage, you know, call it sales productivity as we continue to drive higher volumes. We'll clearly leverage off of the fixed cost.
Last year and that will continue. So we're we're stepping up our operations capabilities that includes things like enhanced lifestyle merchandising. So uh when the consumer's coming in they're not just buying a pair of bottoms. They're also buying the top so driving up pts driving average ticket price Etc. Um improved assortment planning and life cycle management. You know, we we talk about rewiring this company.
Michelle Gass: That includes things like enhanced lifestyle merchandising. So, when the consumer's coming in, they're not just buying a pair of bottoms, they're also buying the top. So driving UPTs, driving average ticket price, et cetera, improved assortment planning and lifecycle management. You know, we talk about rewiring this company to be a retailer, and that's happening. We've put new systems in place. We're in the midst of rolling out a new planning and allocation system that's gonna benefit sell-through, keeping us in stock. So, and I would say, historically, you know, that wasn't a core strength. Growing up as a wholesale company, that wasn't a core strength of ours. It has to be now, and you see it in the numbers to date; you'll see it going forward.
That includes things like enhanced lifestyle merchandising. So, when the consumer's coming in, they're not just buying a pair of bottoms, they're also buying the top. So driving UPTs, driving average ticket price, et cetera, improved assortment planning and lifecycle management. You know, we talk about rewiring this company to be a retailer, and that's happening. We've put new systems in place. We're in the midst of rolling out a new planning and allocation system that's gonna benefit sell-through, keeping us in stock. So, and I would say, historically, you know, that wasn't a core strength. Growing up as a wholesale company, that wasn't a core strength of ours. It has to be now, and you see it in the numbers to date; you'll see it going forward.
And that's and that's happening. Um, we've put new systems in place where in the midst of rolling out, any planning, and allocation systems, that's going to benefit, um, sell through keeping us in stock. Um, so, and and I would say, historically, you know, that wasn't, of course, strength, growing up as a wholesale company, that wasn't a core strength of ours. It has to be now and you see it in the numbers to date. You'll see it going forward. And then, lastly, I would say again, operating with a retail Merchants mindset, um, is the selling model and we have a new Global selling model that's rolling out worldwide. So you know our expectations, the margin expansion that we saw. Um this past year, we expect that to continue. We feel really good.
In our store, which includes, you know, your real estate your fixed labor or just a lot of, you know, a lot of those. Um, like I said fixed costs, um, secondly, I would say is, you know, we are really focused on retail Excellence, um, that had a big impact in expanding our store, margins this past year and that will continue. So we're we're stepping up our operations capabilities that includes things like enhanced lifestyle merchandising. So um when the consumer is coming in they're not just buying a pair of bottoms. They're also buying the top so driving upts, driving average, ticket price, Etc. Um improved assortment planning and life cycle management. You know, we, we talk about rewiring this company to be a retailer. And that's and that's happening. Um, we've put new systems in place where in the midst of rolling out a new planning and allocation system that's going to benefit. Um,
Got it. Okay, thank you so much.
Thanks Jay.
Thank you.
Hi, next question comes from the line of Bob, derbal a btig. Please go ahead Bob.
Michelle Gass: Then lastly, I would say, again, operating with a retail merchant mindset, is the selling model. We have a new global selling model that's rolling out worldwide. You know, our expectation, the margin expansion that we saw this past year, we expect that to continue. We feel really good.
Then lastly, I would say, again, operating with a retail merchant mindset, is the selling model. We have a new global selling model that's rolling out worldwide. You know, our expectation, the margin expansion that we saw this past year, we expect that to continue. We feel really good.
Hi, uh, good afternoon. Congratulations on a a nice quarter.
Um, I guess I was wondering if you could focus in on your a little bit more. Um, you know, either, you know, country Trends or, you know, the blue tab business have a big impact in in those results, over there looked pretty good. Thanks.
Thanks, bye. Uh,
Jay Sole: Got it. Okay, thank you so much.
Jay Sole: Got it. Okay, thank you so much.
Sell through keeping us in stock. Um, so and and I would say, historically, you know, that wasn't of course, strength, growing up as a wholesale company, that wasn't a core strength of ours. It has to be now and you see it in the numbers to date. You'll see it going forward. And then, lastly, I would say again, operating with a retail Merchants mindset, um, is the selling model and we have a new Global selling model that's rolling out worldwide. So you know our expectations, the margin expansion that we saw. Um this past year, we expect that to continue. We feel really good.
Michelle Gass: Thanks, Jay.
Michelle Gass: Thanks, Jay.
Got it. Okay, thank you so much.
Operator: Thank you. Our next question comes from the line of Bob Drbul of BTIG. Please go ahead, Bob.
Operator: Thank you. Our next question comes from the line of Bob Drbul of BTIG. Please go ahead, Bob.
Thanks Jay.
Thank you.
Bob Drbul: Hi. Good afternoon. Congratulations on a nice quarter. I guess I was wondering if you could focus in on Europe a little bit more, you know, either, you know, country trends or into the Blue Tab business have a big impact and those results over there. Looks pretty good. Thanks.
Bob Drbul: Hi. Good afternoon. Congratulations on a nice quarter. I guess I was wondering if you could focus in on Europe a little bit more, you know, either, you know, country trends or into the Blue Tab business have a big impact and those results over there. Looks pretty good. Thanks.
Hi, next question comes from the line of Bob Derwael of BTIG. Please go ahead, Bob.
Hi, uh, good afternoon. Congratulations on a nice quarter.
Harmit Singh: Thanks, Bob. So first, a big shout out to the Europe team. You know, they had a phenomenal year. They were up in the mid-single digits. The strength in Europe for the quarter was up 10%. End of the year, really strong, and entering 2026 with momentum. The strength was, you know, evident. I talked about UK and Germany, my prepared remarks being up double digits. But you think about the channels, both channels were up. Wholesale actually led the way with 13% growth. Growth, and you look at the other markets, Bob, most markets grew in Europe. Again, very strong holiday. The team in Europe does a great job executing against the strategies.
Harmit Singh: Thanks, Bob. So first, a big shout out to the Europe team. You know, they had a phenomenal year. They were up in the mid-single digits. The strength in Europe for the quarter was up 10%. End of the year, really strong, and entering 2026 with momentum. The strength was, you know, evident. I talked about UK and Germany, my prepared remarks being up double digits. But you think about the channels, both channels were up. Wholesale actually led the way with 13% growth. Growth, and you look at the other markets, Bob, most markets grew in Europe. Again, very strong holiday. The team in Europe does a great job executing against the strategies.
Um, I guess I was wondering if you could focus in on Europe a little bit more. Um, you know, either, you know, country trends or, you know, the Blue Tab business. Have they had a big impact in those results? Or do they look pretty good? Thanks.
Thanks Bob, uh,
So first, a big shout out to the Europe team. Um, you know, they had a phenomenal year. They were up in the mid single digit, uh, the strength and Europe for the quarter was up, 10% end of the year really strong, um, and entering 26 with momentum. Uh, the strength was, you know, evident I talked about UK and Germany, me prepared, a mass being up double digits. But you think about the channels, both channels are up wholesale, actually led the way with uh 13% growth uh growth. And you look at the other markets Bob uh most markets grew in Europe uh again very strong holiday. The team in Europe, does a great job executing against the strategies, you know, women's was up. 10 men was up 9 uh, as an example and then e-commerce was up. Uh, as you know, you know, big time. So overall really strong results is translated, you know, uh, driving growth is 1 thing, but it's important.
Harmit Singh: You know, women's was up 10, men's was up 9, as an example, and then e-commerce was up, I you know you know big time. So overall, really strong results. It translated, you know, driving growth is one thing, but it's important that the growth translates to profitability, and it translated with operating margins up 380 basis points. So let's think forward. 2026 with, you know, we are signaling Europe grows mid-single digits, and you think of the pre-book, which is the first sign of, you know, how the wholesale customer will show up. Our pre-book is up mid-single digits. So I think that's, that's just a, you know, just the thinking about, Europe, for 2026 and, you know, what drove 2025.
You know, women's was up 10, men's was up 9, as an example, and then e-commerce was up, I you know you know big time. So overall, really strong results. It translated, you know, driving growth is one thing, but it's important that the growth translates to profitability, and it translated with operating margins up 380 basis points. So let's think forward. 2026 with, you know, we are signaling Europe grows mid-single digits, and you think of the pre-book, which is the first sign of, you know, how the wholesale customer will show up. Our pre-book is up mid-single digits. So I think that's, that's just a, you know, just the thinking about, Europe, for 2026 and, you know, what drove 2025.
Important that the growth translates to profitability and it translated with operating margins of 380 pesos basis points. So let's think forward, uh, 26 with, you know, we're signaling Europe growth, mid single digit, and you think of the pre-book, uh, which is the first sign of, uh, you know, how the Wholesale customer will show up our pre-book is up next single digit. So I think that's, that's just a uh, you know, just the thinking about uh Europe uh for 26 and you know what? Drove 25
So first, a big shout out to the Europe team. Um, you know, they had a phenomenal year. They were up in the mid single digit, uh, the strengths and Europe for the quarter was up, 10% end of the year, really strong, um, and and entering 26 with momentum. Uh, the strength was, you know, evident I talked about UK and Germany, my prepared remarks being up double digits. But you think about the channels, both channels are up wholesale, actually led the way with uh 13% growth uh growth. And you look at the other markets Bob uh most markets grew in Europe uh again very strong holiday. The team in Europe, does a great job executing against the strategies, you know, women's was up. 10 men was up 9 uh, as an example and then e-commerce was up, uh, you know, big time. So, overall really strong results, it translated.
Great. Thank you.
Thanks Bob.
You know, uh, driving growth is one thing, but it's important that the growth translates to profitability, and it translated with operating margins of 380 pesos.
That's just a, uh, you know, just thinking about, uh, Europe, uh, for '26. And, you know, what drove '25.
Bob Drbul: Great. Thank you.
Bob Drbul: Great. Thank you.
Michelle Gass: Thanks, Bob.
Michelle Gass: Thanks, Bob.
Great. Thank you.
Thanks Bob.
Harmit Singh: Okay, and on Blue Tab, do you wanna-
Harmit Singh: Okay, and on Blue Tab, do you wanna-
Michelle Gass: Sure, yeah. No, happy, happy to talk. So Blue Tab is clearly a global opportunity for us, so yes, in Europe, but across the globe. And we're really excited about this because we think this presents a new business for us. The premium category is largely untapped for us. It's sizable. It's growing, and we're significantly under-penetrated. So, you know, early signs for Blue Tab are very positive. We just rolled it out early, early in 2025, and it is the pinnacle expression of our brand. Very elevated, you know, commanding price points for bottoms, for $200 to 350, truckers, $250 to 400, the list goes on. And we're early in the early stages.
Michelle Gass: Sure, yeah. No, happy, happy to talk. So Blue Tab is clearly a global opportunity for us, so yes, in Europe, but across the globe. And we're really excited about this because we think this presents a new business for us. The premium category is largely untapped for us. It's sizable. It's growing, and we're significantly under-penetrated. So, you know, early signs for Blue Tab are very positive. We just rolled it out early, early in 2025, and it is the pinnacle expression of our brand. Very elevated, you know, commanding price points for bottoms, for $200 to 350, truckers, $250 to 400, the list goes on. And we're early in the early stages.
Really excited about this because we think this presents a new business for us. Um, the premium category is largely untapped for us, it's sizable, it's growing. And we're significantly underpenetrated. So you know, early signs for Blue Table are very positive. We just rolled it out early early in 2025 and it is the Pinnacle expression of our brand very elevated. You know, commanding price points for bottoms for 200 to 350 truckers, 250 400 is a list goes on. Um, and we're early in the early stages. We're testing, we're learning, we're scaling. Um but it is showing that the consumer is responding and that we have permission to play in this elevated premium market. And you know we have we've also had green shoots through the collaborations that we've done for a long time which have commanded you know those really elevated price points but now we're really going to lean in. It isn't going to be you know these In-N-Out collaborations. We see it as an ongoing business that
Michelle Gass: We're testing, we're learning, we're scaling, but it is showing that the consumer is responding and that we have permission to play in this elevated premium market. And, you know, we have, we've also had green shoots through the collaborations that we've done for a long time, which have commanded, you know, those really elevated price points. But now we're really gonna lean in. It isn't gonna be, you know, these in-and-out collaborations. We see it as an ongoing business that not only will represent a commercial opportunity, but it's a great halo to the entire line. So I think more to come, but, you know, we're bullish on really getting into this, this premium category.
We're testing, we're learning, we're scaling, but it is showing that the consumer is responding and that we have permission to play in this elevated premium market. And, you know, we have, we've also had green shoots through the collaborations that we've done for a long time, which have commanded, you know, those really elevated price points. But now we're really gonna lean in. It isn't gonna be, you know, these in-and-out collaborations. We see it as an ongoing business that not only will represent a commercial opportunity, but it's a great halo to the entire line. So I think more to come, but, you know, we're bullish on really getting into this, this premium category.
Not not only will represent a commercial opportunity but it's a great Halo to the entire line, so I think more to come. But, um, you know, we're bullish on really getting into this, this premium category.
Good luck. Thank you, Michelle. Thanks Bob.
Thank you. Our next question.
Okay. And, uh, on Blue Tab, uh, do you want to—yeah, no, happy, happy to talk. So Blue Tab is clearly a global opportunity for us. So yes, in Europe, but, um, across the globe, and we're really excited about this because we think this presents a new business for us. Um, the premium category is largely untapped for us—it's sizable, it's growing, and we're significantly underpenetrated. So, you know, early signs for Blue Tab are very positive. We just rolled it out early, early in 2025, and it is the pinnacle expression of our brand, very elevated—you know, commanding price points for bottoms from $200 to $350, truckers $250 to $400, the list goes on. Um, and we're early in the early stages. We're testing, we're learning, we're scaling. Um, but it is showing that the consumer is responding and that we have permission to play in this elevated, premium market. And, you know, we have—we've also had green shoots through the collaboration.
Comes from the line of Oliver, Chen of TD Cohen. Please go ahead Oliver
That we've done for a long time, which have commanded, you know, those really elevated price points, but now we're really going to lean in. It isn't going to be, you know, these In-N-Out collaborations. We see it as an ongoing.
Hi, this is Gabriella, gar on, for all of her, thanks for taking our question. Um, we'd be curious to hear a little bit more about any um, improvements that you're seeing within supply chain and progress that you're making on shortening go to Market within your products. I know you mentioned AI being an efficiency driver within the corporate setting but would love to hear any additional color on supply chain.
Business that not only will represent a commercial opportunity, but it's a great halo to the entire line, so I think more to come. But, um, you know, we're bullish on really getting into this premium category.
Rick Patel: Good luck. Thank you, Michelle.
Bob Drbul: Good luck. Thank you, Michelle.
Michelle Gass: Thanks, Bob.
Michelle Gass: Thanks, Bob.
Operator: Thank you. Our next question comes from the line of Oliver Chen of TD Cowen. Please go ahead, Oliver.
Operator: Thank you. Our next question comes from the line of Oliver Chen of TD Cowen. Please go ahead, Oliver.
Good luck. Thank you, Michelle. Thanks, Bob.
Thanks. Thank you. Our next question.
Comes from the line of Oliver Chen of TD Cowen. Please go ahead, Oliver.
Gabriella Garr: Hi, this is Gabriella Garr on for Oliver. Thanks for taking our question. We'd be curious to hear a little bit more about any improvements that you're seeing within supply chain and progress that you're making on shortening go-to-market within your products. I know you mentioned AI being an efficiency driver within the corporate setting, but would love to hear any additional color on supply chain. Thank you.
Gabriella Garr: Hi, this is Gabriella Garr on for Oliver. Thanks for taking our question. We'd be curious to hear a little bit more about any improvements that you're seeing within supply chain and progress that you're making on shortening go-to-market within your products. I know you mentioned AI being an efficiency driver within the corporate setting, but would love to hear any additional color on supply chain. Thank you.
Hi. This is Gabriella. Gar on for Oliver, thanks for taking our question. Um, we'd be curious to hear a little bit more about any um improvements that you're seeing within supply chain and progress that you're making on shortening go to Market within your products. I know you mentioned AI being an efficiency driver within the corporate setting but would love to hear any additional color on supply chain.
Michelle Gass: So, why don't Harmit and I both take this one? Let me talk about kind of end-to-end supply chain as it relates to product development, and I think Harmit can speak to our distribution transformation.
Michelle Gass: So, why don't Harmit and I both take this one? Let me talk about kind of end-to-end supply chain as it relates to product development, and I think Harmit can speak to our distribution transformation.
Harmit Singh: Right.
Harmit Singh: Right.
Michelle Gass: So, yeah, as you know, we've been on this journey as we pivot to become a DTC retailer, to shorten our timelines, drive global consistency, et cetera, and we're making good progress. We've taken a few months out of our end-to-end lead time, so we've shortened that from, you know, what was 16, 17 months down to 14 months. We're now focused on creating different tracks of products. So, for example, in tops, we're going after shorter cycle times, looking at vendors who are closer to the point of distribution, et cetera. We have a new head of supply chain, Chris Callieri, who comes with deep experience in vertical retail and has a very, you know, very strong strategy to go after those opportunities. So, so that's, you know, point number one.
Michelle Gass: So, yeah, as you know, we've been on this journey as we pivot to become a DTC retailer, to shorten our timelines, drive global consistency, et cetera, and we're making good progress. We've taken a few months out of our end-to-end lead time, so we've shortened that from, you know, what was 16, 17 months down to 14 months. We're now focused on creating different tracks of products. So, for example, in tops, we're going after shorter cycle times, looking at vendors who are closer to the point of distribution, et cetera. We have a new head of supply chain, Chris Callieri, who comes with deep experience in vertical retail and has a very, you know, very strong strategy to go after those opportunities. So, so that's, you know, point number one.
Thank you. So, um, why don't why don't harm me? And I both take this 1. Let me talk about kind of end-to-end supply chain, as it relates to product development, and I think Hermie can speak to our distribution transformation. So, um, yeah, as you know, we've been on this journey as we pivot to become a DTC retailer to shorten our timeline Drive Global consistency, Etc. And um we're making good progress. We've taken a few months out of our end-to-end lead time. So we've shortened that from, you know, what was 1617 months down to 14 months we're now focused on creating different Tracks Of Products. So for example in tots um, we're going after shorter cycle times, looking at vendors who are closer to the point of distribution Etc. We have a new head of supply chain. Chris callierey, who comes with deep experience in vertical.
Retail and has a, um, very, you know, very strong strategy to go after those opportunities. So, um, so that's, you know, Point, number, 1 Point, number 2, a key. Enabler to that
Thank you. So, um, why don't Harmit and I both take this one? Let me talk about kind of end-to-end supply chain as it relates to product development, and I think Harmit can speak to our distribution transformation. So, um, yeah, as you know, we've been on this journey as we pivot to become a DTC retailer, to shorten our timelines, drive global consistency, etc. And, um, we're making good progress. We've taken a few months out of our end-to-end lead.
Michelle Gass: Point number two, a key enabler to that is driving greater global consistency. So, what used to be, We, we'd always developed our products here in San Francisco, but it was more of kind of a bottoms-up approach. Now, what we've seen is really more of a top-- I'll say tops down, but having a globally directed line. So for perspective, back in, like, 2023, early 2024, our globally directed line was about 20%. We're now 50%, on our way to 70, 75%. And with that, it clearly drives a lot of efficiency. So over time, you'll see that show up in, you know, in inventory turn and sell-through and productivity. And also, it allows us to really get behind those big bets from a marketing standpoint and leverage our resources. So the second...
Point number two, a key enabler to that is driving greater global consistency. So, what used to be, We, we'd always developed our products here in San Francisco, but it was more of kind of a bottoms-up approach. Now, what we've seen is really more of a top-- I'll say tops down, but having a globally directed line. So for perspective, back in, like, 2023, early 2024, our globally directed line was about 20%. We're now 50%, on our way to 70, 75%. And with that, it clearly drives a lot of efficiency. So over time, you'll see that show up in, you know, in inventory turn and sell-through and productivity. And also, it allows us to really get behind those big bets from a marketing standpoint and leverage our resources. So the second...
Time. So we've shortened that from, you know, what was 16? 17 months down to 14 months, we're now focused on creating different Tracks Of Products. So for example, in tops, um, we're going after shorter cycle times, looking at vendors who are closer to the point of distribution Etc. We have a new head of supply chain. Chris callierey, who comes with deep experience in vertical retail and has a, um, very, you know, very strong strategy to go after those opportunities. So, um, so that's, you know, Point, number, 1 Point, number 2, a key. Enabler to that,
Is driving greater Global consistency. So, um, what used to be? Uh, we we'd always developed our products here in San Francisco, um, but it was more of kind of a Bottoms Up approach. Now, what we've seen is really more of a taught as a tops down, but having a global directive line. So for perspective, back in like 23 early, 24, um, our globally directed line was about 20%. We're now 50%, um, on our way to 707% and with that, you clearly drive a lot of efficiency to over time, you'll see that show up in, you know, in inventory, turn and sell through and productivity. Um, and also it allows us to really get behind those big bets from a marketing standpoint and leverage our resources. Um, so the second and then the third piece somewhat related is we continue to be really focused on reducing our, our ski count. Um, and
Michelle Gass: And then the third piece, somewhat related, is we continue to be really focused on reducing our SKU count. And we are still ranging in the reduction of about 25%. Again, all of these things will help enable margin accretion over time.
And then the third piece, somewhat related, is we continue to be really focused on reducing our SKU count. And we are still ranging in the reduction of about 25%. Again, all of these things will help enable margin accretion over time.
Is driving greater Global consistency. So, um, what used to be? Uh, we we'd always developed our products here in San Francisco, um, but it was more of kind of a Bottoms Up approach. Now, what we've seen is really more of a taught as a tops down, but having a globally directive line. So for perspective, back in like 23 early 24, um, our globally directed line was about 20%. We're now 50%, um, on our way to 775%. And with that, you clearly drive a lot of efficiency, the overtime you'll see that show up in, you know, in inventory, turn and sell through and productivity. Um, and also it allows us to really get behind those big bets from a marketing standpoint and leverage our resources. Um, so the second and then the third piece somewhat Rel
Harmit Singh: Yeah. And on the, Gabriella, to the question on distribution, just by context, you know, two years ago, we began remapping both US and distribution network to a more hybrid, automated, omni-channel model, largely done with the intent to support our long-term growth and ensure we meet growing consumer demand. Europe, as I mentioned in the, in my script, is fully transitioned, and we're seeing clear top line and bottom-line opportunities. In the US, the ramp-up has taken a little longer than we expected, and so we supplemented this by ensuring that one of our own facilities stayed open a little longer, as well as increase the manual operations. Because, to be honest, the demand outstripped our expectations, given the wonderful product that we have and, you know, we have introduced in the marketplace.
Harmit Singh: Yeah. And on the, Gabriella, to the question on distribution, just by context, you know, two years ago, we began remapping both US and distribution network to a more hybrid, automated, omni-channel model, largely done with the intent to support our long-term growth and ensure we meet growing consumer demand. Europe, as I mentioned in the, in my script, is fully transitioned, and we're seeing clear top line and bottom-line opportunities. In the US, the ramp-up has taken a little longer than we expected, and so we supplemented this by ensuring that one of our own facilities stayed open a little longer, as well as increase the manual operations. Because, to be honest, the demand outstripped our expectations, given the wonderful product that we have and, you know, we have introduced in the marketplace.
We are, we are still ranging in the reduction of about 20 25% again. Um, all of these things will help enable margin accretion over time. Yeah, and on the, uh, Gabriel to the question on distribution, uh, just by context, um, you know, 2 years ago, we began remapping, both us, and distribution Network to a more hybrid automated Omni Channel model. Largely done with the intent to support a long-term growth and ensure we meet going consumer demand, uh, Europe as I mentioned in the, in the uh, in my script is fully transitioned and we're seeing clear Top, Line and bottom line opportunities in the US, the ramp up is taken a little longer than we expected. And so we supplemented this by ensuring that 1 of our own facilities. Stayed open a little longer as well as increase the manual operations because to be honest, the demand outstripped, our expectations given
Um that we have and you know we have introduced in the marketplace. Uh we brought in distribution experts um and through our organization, helping us complete the transformation, we're working with our third party, uh, leading logistic Partners to uh, you know, and so we are confident of completing this by the end of the year. And as you saw from the year of, uh, numbers, you know, when it is complete, it does make a big difference to Top Line and bottom line.
Thank you. Thank you.
Thank you. Thank you.
Harmit Singh: We brought in distribution experts into our organization. They're helping us complete the transformation. We're working with our third-party leading logistic partners, you know, and so we're confident of completing this by the end of the year. And as you saw from the Europe numbers, you know, when it is complete, it does make a big difference to top line and bottom line.
We brought in distribution experts into our organization. They're helping us complete the transformation. We're working with our third-party leading logistic partners, you know, and so we're confident of completing this by the end of the year. And as you saw from the Europe numbers, you know, when it is complete, it does make a big difference to top line and bottom line.
Thank you kind of Rick. Patel of Raymond, James your question, please. Rick
Script is fully transition and we've seen clear Top Line and bottom line opportunities in the US. The ramp up is taken a little longer than we expected. And so we supplemented this by ensuring that 1 of our own facilities. Stayed open a little longer as well as increase the manual operations because to be honest, the demand outstripped, our expectations, given the wonderful product that we have. And, you know, we have introduced in the marketplace, uh, we brought in distribution experts, um, in to our organization, helping us complete the transformation, we're working with our third party, uh, leading logistic Partners to, uh, you know, and so we are confident of completing this by the end of the year. And as you saw from the Euro, uh, numbers, you know, when it is complete, it does make a big difference to Top Line and bottom line.
Gabriella Garr: Thank you. Thank you both.
Gabriella Garr: Thank you. Thank you both.
Michelle Gass: Thank you.
Michelle Gass: Thank you.
Harmit Singh: Thank you.
Harmit Singh: Thank you.
Operator: Thank you. Line of Rick Patel of Raymond James. Your question, please, Rick.
Operator: Thank you. Line of Rick Patel of Raymond James. Your question, please, Rick.
Thank you. Thank you both.
Thank you. Thank you.
Uh, thank you, good afternoon, and congrats on wrapping up a strong year. We wanted to double click on the delays uh related to the new DC. So can you provide additional color there and what gives you confidence it'll come online in the back half and then as we think about the sgna impact what's the right way to think about the impact the DC will have as we think about the transitory cost in the first half versus what should be uh sizeable opportunity to drive leverage from efficiency in the back half.
Thank you. Kind of you, Rick. Patel of Raymond James, your question, please. Rick?
Rick Patel: Thank you. Good afternoon, and congrats on wrapping up a strong year.
Rick Patel: Thank you. Good afternoon, and congrats on wrapping up a strong year.
Michelle Gass: Thanks.
Michelle Gass: Thanks.
Rick Patel: We wanted to double-click on the delays related to the new DC. So can you provide additional color there and what gives you confidence it'll come online in the back half? And then, as we think about the SG&A impact, what's the right way to think about the impact the DC will have as we think about the transitory cost in the first half versus what should be a sizable opportunity to drive leverage from efficiency in the back half?
Rick Patel: We wanted to double-click on the delays related to the new DC. So can you provide additional color there and what gives you confidence it'll come online in the back half? And then, as we think about the SG&A impact, what's the right way to think about the impact the DC will have as we think about the transitory cost in the first half versus what should be a sizable opportunity to drive leverage from efficiency in the back half?
Uh, thank you, good afternoon, and congrats on wrapping up a strong year. We wanted to double-click on the delays, uh, related to the new DC. So, can you provide additional color there and what gives you confidence it'll come online in the back half? And then as we think about the SG&A impact, what's the right way to think about the impact that DC will have as we think about—
Harmit Singh: Yeah, sure. Thanks for asking the question. What gives us confidence is a couple of things. One, we've got a great team on our side and a great team with our third-party logistics partners working together to try and solve it, and do it in a way that we are able to meet consumer demand while setting ourselves for the long term. So that's fact number one. Fact number two is, you know, I mean, this is a daily, if not a weekly discussion, and Michelle and I, and the top teams, you know, management teams on the other side are directly in conversations. And the other only proof point I would have, there is, we've seen it happen in Europe, there's no reason why it shouldn't happen in the US. So that's, you know, addressing your question.
Harmit Singh: Yeah, sure. Thanks for asking the question. What gives us confidence is a couple of things. One, we've got a great team on our side and a great team with our third-party logistics partners working together to try and solve it, and do it in a way that we are able to meet consumer demand while setting ourselves for the long term. So that's fact number one. Fact number two is, you know, I mean, this is a daily, if not a weekly discussion, and Michelle and I, and the top teams, you know, management teams on the other side are directly in conversations. And the other only proof point I would have, there is, we've seen it happen in Europe, there's no reason why it shouldn't happen in the US. So that's, you know, addressing your question.
The transitory cost in the first half versus what should be a sizeable opportunity to drive leverage from efficiency in the back half.
Yeah, sure. Uh, uh, thanks for asking the question. What gives us confidence? Uh, is a couple of things 1. We've got a great team on our side and a great team with our third party, logistic Partners, working together to try and solve it and do it in a way that we are able to meet consumer demand while setting ourselves for the long term. So that's a fact. Number 1, fact. Number 2 is, you know, I mean, this is a daily. If not a weekly discussion, and Michelle and I, and the top teams, um, you know, management teams on the other side are directly in conversations. Uh, and and, and the other only proof point I would have us there is we've seen it happen in Europe. There's no reason why it shouldn't happen uh, in the US. So that's that's, uh, you know, addressing your question to the, uh, question on sgna. You know, our focus on hna, uh, has has
Harmit Singh: To the question on SG&A, you know, our focus on SG&A has risen to an all-time high within the company. I think you can ask the entire management team in the company, and they'll say, this is a group that really wants to drive more leverage. And the best way to explain this, Rick, is to say, let's convert a higher percentage of our growth, our growth profit dollars into EBIT dollars. You know, what gives us confidence in 2026 is a few things. One, you know, a higher volume, 4 to 5% organic, or 5 to 6% reported, should leverage. Second is, I think, Jay, you asked the question about DTC productivity. You know, again, a mid- to high-, higher DTC doesn't mean lower EBIT margins.
To the question on SG&A, you know, our focus on SG&A has risen to an all-time high within the company. I think you can ask the entire management team in the company, and they'll say, this is a group that really wants to drive more leverage. And the best way to explain this, Rick, is to say, let's convert a higher percentage of our growth, our growth profit dollars into EBIT dollars. You know, what gives us confidence in 2026 is a few things. One, you know, a higher volume, 4 to 5% organic, or 5 to 6% reported, should leverage. Second is, I think, Jay, you asked the question about DTC productivity. You know, again, a mid- to high-, higher DTC doesn't mean lower EBIT margins.
risen to an all-time high within the company. I think you can ask, uh, the entire management team in the company. They'll say, this is a group that really wants to drive more leverage. And the best way to explain this, uh, Rick is to say, let's convert a higher percentage of our growth, our growth profit dollars into ebit Dollars. Um, you know, what gives us confidence in 2026 is a few things 1, you know, a higher volume 4, to 5.
Yeah, sure. Uh, uh, thanks for asking the question. What gives us confidence? Uh, is a couple of things 1. We've got a great team on our side and a great team with our third party, logistic Partners, working together to try and solve it and do it in a way that we are able to meet consumer demand and while setting us up for the long term. So that's a fact. Number 1, fact, number 2 is, you know, I mean, this is a daily. If not a weekly discussion and Michelle and I, and the top teams, um, you know, management teams on the other side are directly in conversations. Uh, and and and the other only proof point I would have their is we've seen it happen in Europe. There's no reason why it shouldn't happen uh, in the US. So that's that's, uh, you know, addressing your question to the, uh, question on sgna. You know, our focus on hna, uh, has has
Risen to an all-time high within the company. I think you can ask, uh, the entire management team in the company and they'll say, this is a group that really wants to drive more leverage. And the best way to explain this, uh, raise is to say, let's convert a higher percentage of our growth—our gross profit dollars—into EBIT dollars.
Harmit Singh: So you think about last year, our DTC margins were up 300 basis points, so EBIT margins were up. We've got plans to grow DTC margins even in 2020, in 2026. The other thing is, we have limited headcount increases, and the way we're doing it so that we manage growth with resources is really leverage the use of AI. And we've got Global Talent Hub, which is centers around the world across all functions, where we're leveraging talent, and that should help us, you know, offset some of the cost increases. And to your question about distribution costs, we feel the parallel running of the DC, that pressure eases by the first half of the year, so you start seeing some of the benefit in the second half of the year, and you see that in the P&L.
So you think about last year, our DTC margins were up 300 basis points, so EBIT margins were up. We've got plans to grow DTC margins even in 2020, in 2026. The other thing is, we have limited headcount increases, and the way we're doing it so that we manage growth with resources is really leverage the use of AI. And we've got Global Talent Hub, which is centers around the world across all functions, where we're leveraging talent, and that should help us, you know, offset some of the cost increases. And to your question about distribution costs, we feel the parallel running of the DC, that pressure eases by the first half of the year, so you start seeing some of the benefit in the second half of the year, and you see that in the P&L.
5%, uh, organic or 5, to 6%, reported should leverage. Second is, uh, I think Jay, you asked a question about DDC productivity, uh, you know, again, a meaty to bust higher DDC doesn't mean lower ebit margin. So you think about last year, our DDC margins were up, 300 basis points. So ebit margins were up, we've got plans to grow DDC margins, even in 2020, um, in 2026. The other thing is we have limited head head, count increases. And the way we're doing it so that we manage growth with resources is really leveraged the user of AI. And we've got Global Talent Hub, which is centers around the world across all functions, where we leveraging talent and that should help us. Uh, you know, offset some of the cost increases and your question about distribution costs. We feel the, um, the parallel running of the DC that pressure eases by the first half of the year.
So you start seeing some of the benefit in the second half of the year and you see that in the piano and overall I hcna rate as a percentage of Revenue, which we have always said will be around 50%. We think in 26 will be lower than that.
Helpful. Thank you.
Thanks.
Thank you.
Our next question.
Comes from the line of Tracy, kogan of City.
Um, you know what gives us confidence in 2026 is a few things 1, you know, a higher volume 4 to 5%, uh, organic or 5, to 6%, reported should leverage second is, uh, I think the J. You asked the question about DDC productivity? Uh, you know, again, a mid to bust higher DDC doesn't mean lower ebit margin. So you think about last year, our DDC margins were up, 300 basis points. So ebit margins were up, we've got plans to grow DDC margins, even in 2020, um, in 2026. The other thing is we have limited head-to-head, count increases and the way we're doing it so that we manage growth with resources is really leveraged the user of AI. And we've got Global Talent Hub, which is centers around the world across all functions, where we leveraging talent and that should help us, uh, you know, offset some of the cost increases and your question about distribution,
Your question please Tracy.
Hey, uh, Dr. Paul pleasure, um, from City
Harmit Singh: Overall, our SG&A rate as a percentage of revenue, which we have always said will be around 50%, we think in 2026 will be lower than that.
Overall, our SG&A rate as a percentage of revenue, which we have always said will be around 50%, we think in 2026 will be lower than that.
Costs. We feel the, um, the parallel running of the DC—that pressure eases by the first half of the year. So you start seeing some of the benefits in the second half of the year, and you see that in the P&L and overall, I hgn a rate as a percentage of revenue, which we have always said will be around 50%. We think in '26 it will be lower than that.
Laurent Vasilescu: Very helpful. Thank you.
Rick Patel: Very helpful. Thank you.
Harmit Singh: Thanks.
Harmit Singh: Thanks.
Be helpful. Thank you.
Thanks.
Operator: Thank you. Our next question comes from the line of Tracy Cogan of Citi. Your question please, Tracy.
Operator: Thank you. Our next question comes from the line of Tracy Cogan of Citi. Your question please, Tracy.
Thank you.
Our next question.
several rounds of of pricing creases. Uh, I was wondering if you could just talk about where those are happening and the magnitude and maybe tie that in to your assumptions for growth by geography in f26, as you think about the breakdown between price versus units. In each of the 3 geographies, you mentioned
Comes from the line of Tracy Kogan of Citi.
Your question please Tracy.
Paul Lejuez: Hey, it's actually Paul Lejuez from Citi.
Paul Lejuez: Hey, it's actually Paul Lejuez from Citi.
Harmit Singh: Hey, Paul.
Harmit Singh: Hey, Paul.
Paul Lejuez: You mentioned, you know, you mentioned several rounds of price increases. I was wondering if you could just talk about where those are happening and the magnitude, and maybe tie that into your assumptions for growth by geography in FY '26, as you think about the breakdown between price versus units in each of the three geographies you mentioned.
Paul Lejuez: You mentioned, you know, you mentioned several rounds of price increases. I was wondering if you could just talk about where those are happening and the magnitude, and maybe tie that into your assumptions for growth by geography in FY '26, as you think about the breakdown between price versus units in each of the three geographies you mentioned.
Hey, it's, uh, Dr. Paul Ledre, um, from City.
Michelle Gass: Sure, Paul, I'll take that one. So yeah, as we talked about earlier, we are taking, call it, thoughtful, targeted pricing actions, as part of our tariff mitigation. And that's largely happening in the US, although, as ordinary course of business, we do take pricing around the world as we mitigate things like inflation and the like. But, you know, our focus for the most part, was here in the US. I will say, we have not seen any consumer or customer reaction to date, which I think is a testament to the strength of the business, the momentum we have, and the consumer responding to our product, our marketing efforts. And I would say that, you know, we have pricing power, given how strong the brand is right now, the market share gains.
Michelle Gass: Sure, Paul, I'll take that one. So yeah, as we talked about earlier, we are taking, call it, thoughtful, targeted pricing actions, as part of our tariff mitigation. And that's largely happening in the US, although, as ordinary course of business, we do take pricing around the world as we mitigate things like inflation and the like. But, you know, our focus for the most part, was here in the US. I will say, we have not seen any consumer or customer reaction to date, which I think is a testament to the strength of the business, the momentum we have, and the consumer responding to our product, our marketing efforts. And I would say that, you know, we have pricing power, given how strong the brand is right now, the market share gains.
Where those are happening, and the magnitude, and maybe tie that in to your assumptions for growth by geography in FY26, as you think about the breakdown between price versus units in each of the three geographies you mentioned,
Call it thoughtful, targeted pricing actions. Um, as part of our tariff mitigation and that's largely happening in the US. Although as ordinary course of business, we do take pricing Around the World As We mitigate things like inflation and the like but you know, uh, our Focus for the for the most part was here in the US, I will say, we have not seen any consumer or customer reaction to date, which I think is a testament to the strength of the business, the momentum we have, and the consumer responding to our product, our marketing efforts and I would say that, you know, we have pricing power given how strong the brand is right now, the market share gains
Michelle Gass: So you know, where it's appropriate, especially in our higher, you know, higher tiered and newness innovation, we're leveraging that pricing power, while at the same time taking more modest pricing and being very diligent on, call it, those tier three, lower priced entry-level prices. So, the teams, you know, we have more data and more sophisticated models than we've ever had, leveraging AI, as a matter of fact, so informed by market analyses, demand elasticity, and like I said, being very targeted on how we took that pricing. We took some last year, fairly modestly. We have more, and that was mostly from a to a, to the, to our customers. Now, from a consumer-facing standpoint, we do have pricing going in, both in DTC and in wholesale in February.
So you know, where it's appropriate, especially in our higher, you know, higher tiered and newness innovation, we're leveraging that pricing power, while at the same time taking more modest pricing and being very diligent on, call it, those tier three, lower priced entry-level prices. So, the teams, you know, we have more data and more sophisticated models than we've ever had, leveraging AI, as a matter of fact, so informed by market analyses, demand elasticity, and like I said, being very targeted on how we took that pricing. We took some last year, fairly modestly. We have more, and that was mostly from a to a, to the, to our customers. Now, from a consumer-facing standpoint, we do have pricing going in, both in DTC and in wholesale in February.
Um, so you know where it's appropriate, um, especially in our higher, you know, higher tiered, and newness Innovation. We're leveraging that pricing power while at the same time, taking more modest pricing and being very diligent on call those tier 3, lower priced entry-level prices. So, um, the teams, you know, we have more data and more sophisticated models than we've ever had. Um, leveraging AI is a matter of fact. So informed by market analyses demand, elasticity. And like I said, being very targeted on how we took that pricing. Um, we took some last year, um, fairly modestly, we have more um and that was mostly from a to a to our customers. Now from a consumer-facing standpoint, we do have pricing going in both in DTC and in Wholesale in February
Sure, Paul take that 1 year, we are taking call it thoughtful, targeted pricing actions. Um, as part of our tariff mitigation and that's largely happening in the US. Although as ordinary course of business, we do take pricing Around the World As We mitigate things like inflation and the like but you know, uh, our Focus for the for the most part was here in the US, I will say, we have not seen any consumer or customer reaction to date, which I think is a testament to the strength of the business, the momentum we have, and the consumer responding to our product, our marketing efforts and I would say that, you know, we have pricing power given how strong the brand is right now, the market share gains. Um, so you know where it's appropriate, um, especially in our higher, you know, higher tiered, and newness Innovation. We're leveraging that pricing power while at the same time, taking more modest pricing and being very diligent on
Will be staying really close. But again, um, we have confidence as we head into 2026 and to your point on Aur versus units. We're expecting, like, we saw this last year. We're expecting both to grow in the coming year.
Called those tier 3, lower-priced, entry-level prices. So, um, the teams, you know, we have more data and more sophisticated models than we've ever had, um, leveraging AI, as a matter of fact. So, informed by market analyses, demand, elasticity, and like I said, being very targeted on how we took that pricing. Um, we took some
Michelle Gass: We'll be staying really close, but again, we have confidence as we head into 2026. And to your point on AUR versus units, we're expecting, like we saw this last year, we're expecting both to grow in the coming year.
We'll be staying really close, but again, we have confidence as we head into 2026. And to your point on AUR versus units, we're expecting, like we saw this last year, we're expecting both to grow in the coming year.
Um, fairly modestly. We have more um and that was mostly from a to a to the to our customers. Now from a consumer-facing standpoint, we do have pricing going in both in DTC and in wholesale and February will be staying really close. But again, um, we have confidence as we head into 2026 and to your point on Aur versus units. We're expecting, like, we saw this last year. We're expecting both to grow in the coming year.
So is there any difference by geography in terms of the Aur versus units? I would imagine with with the US price increases. We don't necessarily guide at that level by geography. But the fact that we expanding Tam and we really focused on driving higher units per transaction which means that, you know, we are saying you come in to buy a denim bottom or non denom bottom. There is now a great top available for you, that should drive units around the world. Yeah.
Paul Lejuez: So, is there a difference by geography in terms of the AUR versus, versus units? I would imagine with, with the US, the price increases-
Paul Lejuez: So, is there a difference by geography in terms of the AUR versus, versus units? I would imagine with, with the US, the price increases-
Thanks. Good luck.
Thanks.
Thank you.
Our next question.
Harmit Singh: We don't necessarily guide at that level by geography, but the fact that we're expanding TAM and we're really focused on driving higher units per transaction, which means that, you know, we are saying: You're coming to buy a denim bottom or non-denim bottom, there is now a great top available for you. That should drive units around the world.
Harmit Singh: We don't necessarily guide at that level by geography, but the fact that we're expanding TAM and we're really focused on driving higher units per transaction, which means that, you know, we are saying: You're coming to buy a denim bottom or non-denim bottom, there is now a great top available for you. That should drive units around the world.
Comes from the line of Brooke roach of Goldman Sachs. Your line is open Brooke.
Michelle Gass: Yeah.
Michelle Gass: Yeah.
So is there, is there any difference by geography in terms of the AUR versus units? I would imagine with the US price increases, we don't necessarily guide at that level by geography. But the fact that we're expanding TAM and we're really focused on driving higher units per transaction, which means that, you know, we are saying you're coming to buy a denim bottom or non-denim bottom, there is now a great top available for you. That should drive units around the world. Yeah.
Paul Lejuez: Thanks, guys. Good luck.
Paul Lejuez: Thanks, guys. Good luck.
Good afternoon and thank you for taking my question, Harvey, Michelle. I was hoping we could drill down a little bit deeper into your growth assumptions for the America's business in 2026. It sounds like you have some strong momentum in DTC. You're taking a little bit of price, you sound pretty positive on units, but the growth would suggest that things are a little bit more challenged, their
Michelle Gass: Thanks, Paul.
Michelle Gass: Thanks, Paul.
Thanks guys. Good luck.
Harmit Singh: Thanks.
Harmit Singh: Thanks.
Operator: Thank you. Our next question comes from the line of Brooke Roach of Goldman Sachs. Your line is open, Brooke.
Operator: Thank you. Our next question comes from the line of Brooke Roach of Goldman Sachs. Your line is open, Brooke.
Thanks.
Thank you.
Our next question.
Comes from the line of Brooke Roach of Goldman Sachs. Your line is open, Brooke.
Brooke Roach: Good afternoon, and thank you for taking my question. Harmit, Michelle, I was hoping we could drill down a little bit deeper into your growth assumptions for the Americas business in 2026. It sounds like you have some strong momentum in DTC. You're taking a little bit of price. You sound pretty positive on units, but the growth would suggest that things are a little bit more challenged there. I think you mentioned that US wholesale is going to go through a bit of a rationalization this year. Can you help us understand what's happening there and where the opportunity for upside is in your Americas business this year? Thank you.
Brooke Roach: Good afternoon, and thank you for taking my question. Harmit, Michelle, I was hoping we could drill down a little bit deeper into your growth assumptions for the Americas business in 2026. It sounds like you have some strong momentum in DTC. You're taking a little bit of price. You sound pretty positive on units, but the growth would suggest that things are a little bit more challenged there. I think you mentioned that US wholesale is going to go through a bit of a rationalization this year. Can you help us understand what's happening there and where the opportunity for upside is in your Americas business this year? Thank you.
Harmit Singh: Sure. So Brooke, overall, the US grew, you know, in 2025 by 4%. DTC, you know, was the standout, you know, growing 6%, but wholesale also grew, you know, in the year. I think in the quarter, you know, US was flat. That was largely driven by, you know, as I mentioned in the call, two factors. One was we were lapping, you know, a high sale in 2024 from a large digital customer. That was just timing, and the capacity constraints on the DC. And if you, you know, exclude that or you, you know, adjust for the impact of that, actually in the quarter, US and US wholesale would have been up low to mid single digits.
Harmit Singh: Sure. So Brooke, overall, the US grew, you know, in 2025 by 4%. DTC, you know, was the standout, you know, growing 6%, but wholesale also grew, you know, in the year. I think in the quarter, you know, US was flat. That was largely driven by, you know, as I mentioned in the call, two factors. One was we were lapping, you know, a high sale in 2024 from a large digital customer. That was just timing, and the capacity constraints on the DC. And if you, you know, exclude that or you, you know, adjust for the impact of that, actually in the quarter, US and US wholesale would have been up low to mid single digits.
I think you mentioned that us wholesale is going to go through a bit of a rash rationalization. Um, this year, can you help us understand what's what's happening there? And where the opportunity for upside is in your America's business this year? Thank you. Sure. Uh, so Brooke. Um, um, overall the US, grew the, uh, you know, in 20, uh, uh, 5 by 4% DVC, you know, was the standout, uh, you know, growing 6%, but wholesale also grew, uh, you know, in the year, I think in the quarter, uh, the, you know, us was flat. That is largely driven by, you know, as I mentioned, in the call 2 factors 1 was we were lacking, you know, a high, uh, sale in 24, a large, uh, digital, uh, uh, customers. That was just timing, uh, and the capacity constraints on the DC. And if you, if you, you know, exclude that or you
Good afternoon and thank you for taking my question, Harvey, Michelle. I was hoping we could drill down a little bit deeper into your growth assumptions for the Americas business in 20126. It sounds like you have some strong momentum in DTC. You're taking a little bit of price, you sound pretty positive on units, but the growth would suggest that things are a little bit more challenged there. I think you mentioned that us wholesale is going to go through a bit of a rash rationalization. Um, this year, can you help us understand what's what's happening there? And we are the opportunity for upside is in your America's business this year. Thank you. Good. Uh, so Brooke. Um, uh, overall the US grew the uh, you know, in 20, uh, uh, 5 by 4 percent DDC, you know, was the standout uh, you know, growing 6% per wholesale. Also grew uh, you know in the year, I think in the quarter, uh the, you know, us was flat that was largely.
Uh, you know, uh, adjust for the impact of that actually in the quarter us and US, wholesale would have been uploaded, uh, mid single digits. So, users had a great year to your question about next year. You know, our expectation is, the US grows low to mid single digit, uh, wholesale globally. Our view is, uh, you know, flat, uh, uh, to slightly up and that's largely. They were driven by the rationalization.
Harmit Singh: So US has had a great year. To your question about next year, you know, our expectation is the US grows low to mid single digit. Wholesale, globally, our view is, you know, flat, to slightly up, and that's largely driven by the rationalization of some non-strategic, accounts in the US. I mean, and as we, you know, focus on elevating the brand and, you know, taking this business to the next level. Our view on wholesale is that it's a important channel for us. In fact, a key channel, allows us to reach, a lot of fans and, you know, the broader assortment that Michelle referred to, in her prepared remarks, et cetera, as they resonate with the consumer and DTC, we're able to take to wholesale, and I think that should drive growth over time.
So US has had a great year. To your question about next year, you know, our expectation is the US grows low to mid single digit. Wholesale, globally, our view is, you know, flat, to slightly up, and that's largely driven by the rationalization of some non-strategic, accounts in the US. I mean, and as we, you know, focus on elevating the brand and, you know, taking this business to the next level. Our view on wholesale is that it's a important channel for us. In fact, a key channel, allows us to reach, a lot of fans and, you know, the broader assortment that Michelle referred to, in her prepared remarks, et cetera, as they resonate with the consumer and DTC, we're able to take to wholesale, and I think that should drive growth over time.
In a prepared remarks uh Etc as a resonate with the consumer and DTC. We're able to take to wholesale and I think that should drive growth over time.
Thank you.
Our next question.
Comes from the line of Tom Nikki of needam. Your line is Open. Tom.
Of some non-strategic, uh, accounts in the U.S. I mean, you know, as we, you know, focus on elevating the brand and, uh, you know, taking this business to the next level. Our view on wholesale is that it's a
Hey everyone, thanks for making my question. Uh, I want to follow up on Brooks question there. Um uh, you know, recognizing that there is the headwind from
Important channel for us. In fact, a key channel allows us to reach a lot of fans and, you know, the broader assortment that Michelle referred to in the prepared remarks, etc., as they resonate with the consumer and DTC. We're able to take to wholesale, and I think that should drive growth over time.
Operator: Thank you. Our next question comes from the line of Tom Nikic of Needham. Your line is open, Tom.
Operator: Thank you. Our next question comes from the line of Tom Nikic of Needham. Your line is open, Tom.
Thank you.
Our next question.
Some of the the wholesale rationalization in the US. Uh, I'm just wondering what, um, you know, what, what the business looks like in in your strategic, wholesale counts in the US, you know, how have sell through? Uh, rates, been, you know, how how how how the order books shaking shaking out, you know, Etc? Just you know what what what what what does it look like? Uh, among the Strategic accounts in the US?
Comes from the line of Tom Nikki of Needham. Your line is open, Tom.
Tom Nikic: Hey, everyone. Thanks for taking my question. I wanted to follow up on Brooke's question there. You know, recognizing that there's the headwinds from some of the wholesale rationalization in the US, I'm just wondering what, you know, what, what the business looks like in your strategic wholesale accounts in the US? You know, how have sell-through rates been? You know, how are the order books shaking out, you know, et cetera? Just, you know, what, what, what does it look like among the strategic accounts in the US?
Tom Nikic: Hey, everyone. Thanks for taking my question. I wanted to follow up on Brooke's question there. You know, recognizing that there's the headwinds from some of the wholesale rationalization in the US, I'm just wondering what, you know, what, what the business looks like in your strategic wholesale accounts in the US? You know, how have sell-through rates been? You know, how are the order books shaking out, you know, et cetera? Just, you know, what, what, what does it look like among the strategic accounts in the US?
Hey, everyone. Thanks for taking my question. Um, I want to follow up on Brook's question there. Um, uh, you know, recognizing that there's the headwind from.
You bet Tom. I'll take that 1. Thanks for the question. You know, first, I think it's important to reiterate that, um, we believe in the wholesale Channel. You know. This is really an and Story versus an ore. Yes. DTC we expect to continue to outperform but you know, over the long term we expect wholesale to be, you know, slightly positive over time. You know, we've guided um, you know, about flat for next year and I think we're guiding that despite the fact
That we are rationalizing in some non-strategic accounts, things. Like I would say the grocery channel that we're we show up in today in the US.
so, um, I think it's
Michelle Gass: You bet, Tom. I'll take that one. Thanks for the question. You know, first, I think it's important to reiterate that we believe in the wholesale channel. You know, this is really an and story versus an or. Yes, DTC, we expect to continue to outperform, but you know, over the long term, we expect wholesale to be, you know, slightly positive over time. You know, we've guided about flat for next year, and I think we're guiding that despite the fact that we are rationalizing in some non-strategic accounts, things like, I would say, the grocery channel that we show up in today in the US. So, I think it's a good thing for the brand, and again, we're driving to flat, even despite some of these account decisions.
Michelle Gass: You bet, Tom. I'll take that one. Thanks for the question. You know, first, I think it's important to reiterate that we believe in the wholesale channel. You know, this is really an and story versus an or. Yes, DTC, we expect to continue to outperform, but you know, over the long term, we expect wholesale to be, you know, slightly positive over time. You know, we've guided about flat for next year, and I think we're guiding that despite the fact that we are rationalizing in some non-strategic accounts, things like, I would say, the grocery channel that we show up in today in the US. So, I think it's a good thing for the brand, and again, we're driving to flat, even despite some of these account decisions.
Some of the the wholesale rationalization in the US. Uh, I'm just wondering what, um, you know, what, what the business looks like in in your strategic wholesale accounts in the US? You know how have self through, uh, rates. Been, you know, how how how how the order books, shaking, uh, shaking out, you know, Etc? Just you know what what what what what does it look like? Uh, among the Strategic accounts in the US?
good thing for the for the brand and
You bet, Tom. I'll take that one. Thanks for the question. You know, first, I think it's important to reiterate that, um, we believe in the wholesale channel. You know, this is really an 'and' story versus an 'or.' Yes, DTC we expect to continue to outperform, but, you know, over the long term, we expect wholesale to be, you know, slightly positive over time. You know, we've got it, um, you know, about flat for next year, and I think we're guiding that despite the fact that we are rationalizing in some non-strategic accounts—things like, I would say, the grocery channel that we show up in today in the U.S.
so, um, I think if
Michelle Gass: As it relates to our core strategies, I think the partnerships are really strong. These accounts are embracing denim lifestyle, tops, men's, and women's. I mean, really, Levi's getting into the tops category in wholesale in a meaningful way is a new step forward for us. Women's, our accounts have really embraced our women's strategy, and you'll see that in key accounts where they've expanded the footprint. In some cases, we've expanded doors. And then this head-to-toe denim lifestyle, getting into new categories like skirts, dresses, et cetera. So we really do see it as a complement, and I think one of the really great things is that in DTC, we can launch products first, and they get to see the results, and then we can take them to wholesale. And we've seen that model play out.
As it relates to our core strategies, I think the partnerships are really strong. These accounts are embracing denim lifestyle, tops, men's, and women's. I mean, really, Levi's getting into the tops category in wholesale in a meaningful way is a new step forward for us. Women's, our accounts have really embraced our women's strategy, and you'll see that in key accounts where they've expanded the footprint. In some cases, we've expanded doors. And then this head-to-toe denim lifestyle, getting into new categories like skirts, dresses, et cetera. So we really do see it as a complement, and I think one of the really great things is that in DTC, we can launch products first, and they get to see the results, and then we can take them to wholesale. And we've seen that model play out.
Again, we're, we're we're driving to Flat even despite, um, some of these account decisions as it relates to our core strategic. Um, I think the Partnerships are really strong. Um, these accounts are embracing denim lifestyle, uh, tops men and women, I mean, really Levi, getting into the tops category in Wholesale in a meaningful way, is, is a new step forward for us. Um, women's are accounts have really embraced our women's strategy and you'll see that um, in key accounts where they've expanded the footprint, um, in some cases, we've expanded doors and then this head to toe denim lifestyle getting into new categories like skirts dresses Etc. So we we really do see it as a compliment and I think 1 of the the really great things is that in DTC we can launch products first and they get to see the results and then we can take them to wholesale and we've seen that model. Play out 1 of our big hits of the year was the Cinch baggie and that took off both in DTC and in wholesale.
Brand. And again, we're we're, we're, we're driving to Flat even despite, um, some of these account decisions as it relates to our core strategic, um, I think the Partnerships are really strong. Um, these accounts are embracing denim lifestyle, uh, tops men's. And women's, I mean, really Levy is getting into the tops category, in wholesale and a meaningful way, is, is a new step forward for us. Um, women's are accounts of really embraced our women's strategy and you'll see that, um, in key accounts where they've expanded the footprint, um, in some cases, we've expanded doors and then this head to toe denim lifestyle getting into new categories like skirts dresses Etc. So we we really do see it as a compliment and I think 1 of the the really great things is that in DTC we can launch products first and they get to see the results and then we can take them to home.
Michelle Gass: One of our big hits of the year was the cinch baggy, and that took off both in DTC and in wholesale. As we look ahead, you know, around the world, for example, you know, we had positive growth in Europe, even in the quarter. The order books are positive for next year. Latin America, again, positive for the quarter. So net-net, I think it's a really good story as we've expanded our addressable market to expand these categories. And let's not forget, even in Q4, from a total business standpoint, we grew market share in men's, women's, and that youth target. So, I'll wrap it up by saying, you know, we're bullish across all channels, and there's so much opportunity for Levi's in our core denim bottoms business and head-to-toe lifestyle.
One of our big hits of the year was the cinch baggy, and that took off both in DTC and in wholesale. As we look ahead, you know, around the world, for example, you know, we had positive growth in Europe, even in the quarter. The order books are positive for next year. Latin America, again, positive for the quarter. So net-net, I think it's a really good story as we've expanded our addressable market to expand these categories. And let's not forget, even in Q4, from a total business standpoint, we grew market share in men's, women's, and that youth target. So, I'll wrap it up by saying, you know, we're bullish across all channels, and there's so much opportunity for Levi's in our core denim bottoms business and head-to-toe lifestyle.
Wholesale—and we've seen that model play out. One of our big hits of the year was the Cinch Baggy, and that took off both in DTC and in wholesale.
Um, as we look ahead, you know, around the world, for example, you know, we had positive growth in Europe even in the quarter. Um we the the order books are positive for next year, Latin America, again, positive for the quarter. So net, net. Um, I think it's a really good story as we've expanded our addressable Market to expand these categories and let's not forget, even in Q4 from a total business standpoint, we groom market share in men's women's, and that youth Target. So um, I'll wrap it up by saying, you know, we're we're bullish across all channels and there's so much opportunity for Levi in our core den and bottoms business, and head to toe lifestyle.
Great to hear that. Thanks very much, Michelle. And best of luck this year.
Thank you.
Thanks. Thanks everyone for joining the call and we look forward to talking to you next quarter.
Thank you. This concludes today's conference call.
Please disconnect your lines at this time. Have a great day.
Um, as we look ahead, you know, around the world, for example, you know, we had positive growth in Europe even in the quarter. Um we the the order books are positive for next year, Latin America, again, positive for the quarter. So net, net. Um, I think it's a really good story as we've expanded our addressable Market to expand these categories. And let's not forget, even in Q4, from a total business standpoint, we grew market share in men's women's in that youth Target. So, um, I'll wrap it up by saying, you know, we're, we're bullish across all channels and there's so much opportunity for Levi in our core den and bottoms business, and head to toe lifestyle.
Tom Nikic: Great to hear. Thanks very much, Michelle, and best of luck this year.
Tom Nikic: Great to hear. Thanks very much, Michelle, and best of luck this year.
Michelle Gass: Thank you.
Michelle Gass: Thank you.
Great to hear that. Thanks very much, Michelle. And best of luck this year.
Thank you.
Operator: Thanks-
Operator: Thanks-
Michelle Gass: Thanks, everyone, for joining the call, and we look forward to talking to you next quarter.
Michelle Gass: Thanks, everyone, for joining the call, and we look forward to talking to you next quarter.
Operator: Thank you. This concludes today's conference call. Please disconnect your lines at this time. Have a great day.
Operator: Thank you. This concludes today's conference call. Please disconnect your lines at this time. Have a great day.
Thanks. Thanks, everyone, for joining the call, and we look forward to talking to you next quarter.
Thank you. This concludes today's conference call.
Please disconnect your lines at this time. Have a great day.