LVMH Moet Hennessy Louis Vuitton SE Q4 2025 LVMH Moet Hennessy Louis Vuitton SE Earnings Call | AllMind AI Earnings | AllMind AI
Q4 2025 LVMH Moet Hennessy Louis Vuitton SE Earnings Call
Speaker #1: Euh, monsieur, bonsoir. Je suis
Operator: Messieurs, bonsoir. Je suis ravi de pouvoir...
Bernard Arnault: Messieurs, bonsoir. Je suis ravi de pouvoir...
Speaker #1: ravi de pouvoir. Good
Speaker #2: Evening. I'm delighted to present to you the figures for 2025 to begin with. Good piece of news. I think we'll make it through the
Bernard Arnault: Good evening. I'm delighted to present to you the figures for 2025. To begin with, a good piece of news. I think we'll make it through the winter. Some commentators had concerns, especially some journalists. I believe we can say more seriously that the results of the group are solid in a rather challenging, disrupted climate, economically, from the geopolitical standpoint. But we've managed to get through this period. 2026 won't be simple either, but one thing at a time. Revenue just over EUR 80 billion. Let's state that it's twice what it was 10 years ago. Organic growth slightly negative on the year, but positive in the second half. CFO will tell you more about the figures. Operating margin of 22%, way above the average of the last 20 years. Negative foreign exchange impact, an impact that I don't think is going to improve this year for various reasons.
[Translator]: Good evening. I'm delighted to present to you the figures for 2025. To begin with, a good piece of news. I think we'll make it through the winter. Some commentators had concerns, especially some journalists. I believe we can say more seriously that the results of the group are solid in a rather challenging, disrupted climate, economically, from the geopolitical standpoint. But we've managed to get through this period. 2026 won't be simple either, but one thing at a time. Revenue just over EUR 80 billion. Let's state that it's twice what it was 10 years ago. Organic growth slightly negative on the year, but positive in the second half. CFO will tell you more about the figures. Operating margin of 22%, way above the average of the last 20 years. Negative foreign exchange impact, an impact that I don't think is going to improve this year for various reasons.
Speaker #2: winter. Certains Some.
Speaker #1: Commentaires avaient des... de nos inquiétudes.
Speaker #1: Surtout. Euh.
Speaker #2: Commentators had concerns—especially some journalists. I believe we can say more seriously that the results of the group are solid. In a
Speaker #1: Difficile.
Speaker #2: Rather challenging, disrupted climate economically from the geopolitical standpoint. But we've managed to get through this period. 2026 won't be simple either, but one thing at a time.
Q4 2025 LVMH Moet Hennessy Louis Vuitton SE Earnings Call
Speaker #2: So, revenue just over $80 billion. Let's state that it's twice what it was 10 years ago. Organic growth slightly negative on the year, but positive in the second half.
Speaker #2: The CFO will tell you more about the figures. Operating margin of 22%, way above the average of the last 20 years. A negative foreign exchange impact—an impact that I don't think is going to improve this year for various reasons.
Speaker #2: And the economic context—that is, changing swiftly, disrupted sometimes, unforeseeable. And in spite of that, through management efforts—and I'd like to thank the executive committee that is with us here this evening for the efforts undertaken both in order to expand the business and to contain costs—because, and this is a metric that is key for us: cash flow is up.
Bernard Arnault: The economic context that is changing swiftly, disrupted, sometimes unforeseeable. In spite of that, through management efforts, and I'd like to thank the executive committee that is with us here this evening for the efforts undertaken, both in order to expand the business and to contain costs, because this is a metric that is key for us. Cash flow is up. In spite of everything that is thrown at us, including the taxes that were said to disappear, but unfortunately won't disappear, we can return to that if the questions. But operating free cash flow reaches EUR 11.3 billion. You'll see looking in greater detail the figures that we have an improvement in the trend across our activities, and this is maintained by the strong desirability of our brands. Numerous initiatives taken across our businesses.
The economic context that is changing swiftly, disrupted, sometimes unforeseeable. In spite of that, through management efforts, and I'd like to thank the executive committee that is with us here this evening for the efforts undertaken, both in order to expand the business and to contain costs, because this is a metric that is key for us. Cash flow is up. In spite of everything that is thrown at us, including the taxes that were said to disappear, but unfortunately won't disappear, we can return to that if the questions. But operating free cash flow reaches EUR 11.3 billion. You'll see looking in greater detail the figures that we have an improvement in the trend across our activities, and this is maintained by the strong desirability of our brands. Numerous initiatives taken across our businesses.
Speaker #2: And in spite of everything that is thrown at us, including the taxes that were said to disappear but unfortunately won't disappear, we can return to that if there are questions.
Speaker #2: But operating free cash flow reaches $11.3 billion. You'll see, looking in greater detail at the figures that we have, an improvement in the trend across our activities.
Speaker #2: And this is maintained by the strong desirability of our brands. Numerous initiatives have been taken across our businesses. I'd cite here, in no particular order, Vuitton, with Pietro Beccari, who has been heading up that business for years at my side in a masterly fashion.
Bernard Arnault: I'd cite here in no particular order, Vuitton, with Pietro Beccari, who has been heading up that business for years at my side in a masterly fashion. We've taken a great many initiatives. The most prominent and the most outstanding was the opening in Shanghai. I visited a while back the Vuitton ship, a museum. That's the ship, not at sea, but on a square. That's very successful, very successful for the brand, because every week, I think there are about 100,000 people around that ship. Inside, it's magnificent, very refined, high-quality craftsmanship. Constructed and crafted by the Vuitton workshops and craftsmen. We've also expanded the Dior brand considerably. Last year, we opened two houses in the United States, one in New York and one in Los Angeles, both highly creative and refined, but also very successful.
I'd cite here in no particular order, Vuitton, with Pietro Beccari, who has been heading up that business for years at my side in a masterly fashion. We've taken a great many initiatives. The most prominent and the most outstanding was the opening in Shanghai. I visited a while back the Vuitton ship, a museum. That's the ship, not at sea, but on a square. That's very successful, very successful for the brand, because every week, I think there are about 100,000 people around that ship. Inside, it's magnificent, very refined, high-quality craftsmanship. Constructed and crafted by the Vuitton workshops and craftsmen. We've also expanded the Dior brand considerably. Last year, we opened two houses in the United States, one in New York and one in Los Angeles, both highly creative and refined, but also very successful.
Speaker #2: And we've taken a great many initiatives, the most, prominent and the most, outstanding was the opening in Shanghai. And I visited, a few, a while back of the, Vuitton ship, a museum that's, the ship, not at sea, but on a square that's very successful, very successful for the brand because every week I think there are about 100,000, people around that, that ship.
Speaker #2: Inside, it's magnificent—very refined, high-quality craftsmanship, constructed and crafted by the Vuitton workshops and craftsmen. We've also expanded the Dior brand considerably last year.
Speaker #2: We opened two houses in the United States, one in New York and one in Los Angeles, both highly creative and refined, that are also very successful. And more recently, we opened a Maison Dior, also in Beijing, next to a new Vuitton house.
Bernard Arnault: And more recently, we opened a Maison Dior, also in Beijing, next to a new Vuitton house. So, a lot of activity, a lot of creation. Before going into the more specific details of the various activities, I'd like to emphasize here the new progress in the group's commitments. For us, it's of prime importance. You have the table on the screen showing everything we're achieving in great many important areas: climate, biodiversity, the commitment and engagement of our employees. Well, on the engagement, the roadmap, Balance 2021-2025, is very positive. We've reached all the commitments. Equal opportunities, that's borne fruit, those initiatives. 50% of women in key positions within the group. Another key initiative, the Institute of Trades of Excellence, to preserve craftsmanship, and has trained over 3,800 apprentices since it was established. On the environment, I'll be able to take your questions on that.
And more recently, we opened a Maison Dior, also in Beijing, next to a new Vuitton house. So, a lot of activity, a lot of creation. Before going into the more specific details of the various activities, I'd like to emphasize here the new progress in the group's commitments. For us, it's of prime importance. You have the table on the screen showing everything we're achieving in great many important areas: climate, biodiversity, the commitment and engagement of our employees. Well, on the engagement, the roadmap, Balance 2021-2025, is very positive. We've reached all the commitments. Equal opportunities, that's borne fruit, those initiatives. 50% of women in key positions within the group. Another key initiative, the Institute of Trades of Excellence, to preserve craftsmanship, and has trained over 3,800 apprentices since it was established. On the environment, I'll be able to take your questions on that.
Speaker #2: So, a lot of activity, a lot of creation. Before going into the more specific details of the various activities, I'd like to emphasize here the new progress in the group's commitments for us.
Speaker #2: It's of prime importance. You have the table on the screen showing everything we're achieving in a great many important areas: climate, biodiversity, the commitment and engagement of our employees.
Speaker #2: Well, on the engagement, the roadmap, Balance 21-25 is very positive. We've reached all the commitments—equal opportunities. That's borne fruit. Those initiatives: 50% of women in key positions within the group, another key initiative, the Institute of Trades of Excellence to preserve craftsmanship and has trained over 3,800 apprentices since it was established. On the environmental, to be able to take your questions on that.
Speaker #2: The group's leadership was once again recognized, because in the CDP, the Carbon Disclosure Project, we've reached the best score: AAA. Now, circular design—41% of materials used to make the Maison products now sort through the recycling process.
Bernard Arnault: The group's leadership was once again recognized because in the CDP, the Carbon Disclosure Project, we've reached the best score, AAA. Now, circular design: 41% of materials used to make the Maisons' products now go through the recycling process. Recycling raw materials is up, and we've remained mobilized to protect and regenerate all our ecosystems. Let's now move to a brief but more detailed review of our business groups. Firstly, wines and spirits. In wines and spirits, our brands are displaying good resilience in a challenging context, difficult in particular for cognac, which, both in China and the United States, is affected by tariffs that have exceeded our forecasts. So, for cognac, we're facing a difficulty due to that development, but we're addressing it. We're trying to reach agreements. We've made progress with China.
The group's leadership was once again recognized because in the CDP, the Carbon Disclosure Project, we've reached the best score, AAA. Now, circular design: 41% of materials used to make the Maisons' products now go through the recycling process. Recycling raw materials is up, and we've remained mobilized to protect and regenerate all our ecosystems. Let's now move to a brief but more detailed review of our business groups. Firstly, wines and spirits. In wines and spirits, our brands are displaying good resilience in a challenging context, difficult in particular for cognac, which, both in China and the United States, is affected by tariffs that have exceeded our forecasts. So, for cognac, we're facing a difficulty due to that development, but we're addressing it. We're trying to reach agreements. We've made progress with China.
Speaker #2: Recycling raw materials is up, and we've remained mobilized to protect and regenerate all our ecosystems. Let's now move to a brief, but more detailed, review of our business groups.
Speaker #2: Firstly, wines and spirits. In wines and spirits, our brands are displaying good resilience in a challenging context. A difficult context in particular for cognac, which, both in China and the United States, is affected by tariffs that have exceeded our forecasts.
Speaker #2: So, for Cognac, we're facing a difficulty during, due to that development, but we're addressing it. We're trying to reach agreements. We've made progress with China.
Speaker #2: I hope we'll make progress with the United States. If international relations are restored—and that should be hoped for—and champagne is holding up well.
Bernard Arnault: I hope we'll make progress with the United States if international relations are restored, and that should be hoped for. Champagne is holding up well in a market that is less buoyant. Perhaps there were fewer celebrations in 2025, but Veuve Clicquot, the largest market, the United States and Asia, is growing in volume terms. Also, a good year for Moët & Chandon, once again benefiting from high visibility. We've resumed the partnership with Formula 1 Grand Prix races, and that's very promising for Moët & Chandon that celebrates every Formula 1 Grand Prix with a bottle of our Champagne. Rosé wines are also growing well. That was a good acquisition. It wasn't the case of all acquisitions, but that was particularly felicitous. So, we're way out in front, and we're leader for rosé wine, be it Château d'Esclans, Minuty, or Galoupet.
I hope we'll make progress with the United States if international relations are restored, and that should be hoped for. Champagne is holding up well in a market that is less buoyant. Perhaps there were fewer celebrations in 2025, but Veuve Clicquot, the largest market, the United States and Asia, is growing in volume terms. Also, a good year for Moët & Chandon, once again benefiting from high visibility. We've resumed the partnership with Formula 1 Grand Prix races, and that's very promising for Moët & Chandon that celebrates every Formula 1 Grand Prix with a bottle of our Champagne. Rosé wines are also growing well. That was a good acquisition. It wasn't the case of all acquisitions, but that was particularly felicitous. So, we're way out in front, and we're leader for rosé wine, be it Château d'Esclans, Minuty, or Galoupet.
Speaker #2: In a market that is less buoyant, perhaps there were fewer celebrations in 2025, but Veuve Clicquot, in the largest market—the United States—and Asia, is growing in volume terms.
Speaker #2: And also a good year for Moët & Chandon. Once again, benefiting from high visibility. We've resumed the partnership with Formula One Grand Prix races, and that's very promising for Moët & Chandon.
Speaker #2: That celebrates every Formula One Grand Prix with a bottle of our champagne. Rosé wines are also growing well. That was a good acquisition.
Speaker #2: It wasn't the case of all acquisitions, but that was particularly felicitous. So we're way out in front, and we're the leader for rosé wine, be it Château Galopé. Those three acquisitions are d'Esclans, Miloutais, or Galopé.
Bernard Arnault: Those three acquisitions are faring very well. As I said, it's a bit more challenging for cognac, and that explains the results that you've seen for that business. Moving now to fashion and leather goods. The event of the week was the Dior show of haute couture. Everyone was wondering how it was going to unfold. We have a great creative artist that's never done couture. Will he be able to do that? We attended the show yesterday. It was absolutely amazing. There were even spectators who were in tears. So moved were they by the creativity, the quality, the craftsmanship of the clothes. And John Galliano, the former creative artist of the house, whom we invited, who worked previously with Mr. Toledano, very successful too. Well, he was particularly moved to see such a success remotely.
Those three acquisitions are faring very well. As I said, it's a bit more challenging for cognac, and that explains the results that you've seen for that business. Moving now to fashion and leather goods. The event of the week was the Dior show of haute couture. Everyone was wondering how it was going to unfold. We have a great creative artist that's never done couture. Will he be able to do that? We attended the show yesterday. It was absolutely amazing. There were even spectators who were in tears. So moved were they by the creativity, the quality, the craftsmanship of the clothes. And John Galliano, the former creative artist of the house, whom we invited, who worked previously with Mr. Toledano, very successful too. Well, he was particularly moved to see such a success remotely.
Speaker #2: Faring very well. As I said, it's a bit more challenging for Cognac, and that explains the results that you've seen for that business. Moving now to Fashion and Leather Goods.
Speaker #2: The event of the week was the Dior show of haute couture. Everyone was wondering how it was going to unfold. We have a great, creative artist.
Speaker #2: He's never done couture. Will he be able to do that? We attended the show yesterday. It was absolutely amazing. There were even spectators who were in tears.
Speaker #2: So moved were they by the creativity, the quality, the craftsmanship of the clothes. And Jean Gallianeau, the former creative artist of the house, whom we invited, who worked previously with Mr. Toledano—very successful, too.
Speaker #2: Well, he was particularly moved to see such a success, remotely, and so Dior at the start of this year is fully benefiting from this creative renewal that is producing clothes for both men and women.
Bernard Arnault: And so, Dior, at the start of this year, is fully benefiting from this creative renewal that is producing clothes for both men and women. It's the first time since Christian Dior that we have a creative director who produces all these products. And they're very much in demand at the start of the year. We'll see if it lasts. We must never be too optimistic, but it's off to a good start. Vuitton, there again last week, very fine show by Pharrell Williams with some highly wearable clothes that's always desirable. Sometimes it drifts off a bit, but these were truly clothes that we wanted to buy. And some amazing Vuitton trunks. I won't give you the price. You may not believe this. What's more, most of them have been sold.
And so, Dior, at the start of this year, is fully benefiting from this creative renewal that is producing clothes for both men and women. It's the first time since Christian Dior that we have a creative director who produces all these products. And they're very much in demand at the start of the year. We'll see if it lasts. We must never be too optimistic, but it's off to a good start. Vuitton, there again last week, very fine show by Pharrell Williams with some highly wearable clothes that's always desirable. Sometimes it drifts off a bit, but these were truly clothes that we wanted to buy. And some amazing Vuitton trunks. I won't give you the price. You may not believe this. What's more, most of them have been sold.
Speaker #2: It's the first time since Christian Dior that we have a creative director who produces all these products. And they're very much in demand at the start of the year.
Speaker #2: We'll see if it lasts. We must never be too optimistic, but it's off to a good start. Fine, very Vuitton—there again last week, show.
Speaker #2: By Pharrell Williams. Highly wearable clothes—that's always desirable. Sometimes it drifts off a bit, but these were truly clothes that we wanted to buy, and amazing Vuitton trunks.
Speaker #2: I won't give you the price. You may not believe this. What's more, that most of them have been sold. There are some extraordinary cases—trunks.
Bernard Arnault: There's some extraordinary cases, trunks, some of them produced by the same craftspeople who did the stained glass windows at Notre-Dame. So, an absolutely unique show. That was for the events held this week. Let's also mention that in 2025, Louis Vuitton launched a makeup range that started off well after continuous success and very commendable, with perfumes that were created by a great creator, Mr. Cavallier-Belletrud, and continues without interruption to deliver double-digit growth. Yes, we can say that. It's no secret. And his perfumes are quite successful and are only sold in Dior stores. So, for fashion and leather goods, oh yes, we also have hired new designers last year at Céline, with the American creative director, Michael Rider, who's off to a good start at Loewe since Jonathan has left for Dior. We have Jack and Lazaro, who previously were in the United States.
There's some extraordinary cases, trunks, some of them produced by the same craftspeople who did the stained glass windows at Notre-Dame. So, an absolutely unique show. That was for the events held this week. Let's also mention that in 2025, Louis Vuitton launched a makeup range that started off well after continuous success and very commendable, with perfumes that were created by a great creator, Mr. Cavallier-Belletrud, and continues without interruption to deliver double-digit growth. Yes, we can say that. It's no secret. And his perfumes are quite successful and are only sold in Dior stores. So, for fashion and leather goods, oh yes, we also have hired new designers last year at Céline, with the American creative director, Michael Rider, who's off to a good start at Loewe since Jonathan has left for Dior. We have Jack and Lazaro, who previously were in the United States.
Speaker #2: Some of them produced by the same craftspeople who did the stained glass windows at Notre Dame. So an apt, a truly unique, show. So that was for the events held this week.
Speaker #2: Let's also mention that in 2025, Louis Vuitton launched a makeup range that started off well after continuous success, and was very commendable, with perfumes that were created by a great creator, Mr. Cavalier.
Speaker #2: And continues, without interruption, to deliver double-digit growth. Yes, we can say that. It's no secret. And his perfumes are quite successful, and only sold in Dior stores.
Speaker #2: So, for fashion and leather goods, oh yes, we also have hired new designers last year at Céline, with the American creative director Michael Ryder, who's off to a good start.
Speaker #2: At Loewe, since Jonathan has left for Dior, we have Jack and Lazzaro, who previously were in the United States. That's off to a good start.
Bernard Arnault: That's off to a good start. At Fendi, Maria Grazia left Dior to join Fendi. She wanted to go back to Rome, and there she is. The first show is going to be held in a fortnight. We'll see what that, but I'm very hopeful. So, all that's organized. Let's mention a great success, Loro Piana, that continues to go from strength to strength. We have just one problem at Loro Piana that we have to slow the growth. We don't want to go too fast because the quality of products must be maintained. And soon it gets a bit carried away. We slow down at Loro Piana. I don't know if we've been asked, but we've just bought a stake of the partners who've been with us since the start, Luisa Loro Piana and Pier Luigi Loro Piana, members of the family. We wanted to buy a we bought a section.
That's off to a good start. At Fendi, Maria Grazia left Dior to join Fendi. She wanted to go back to Rome, and there she is. The first show is going to be held in a fortnight. We'll see what that, but I'm very hopeful. So, all that's organized. Let's mention a great success, Loro Piana, that continues to go from strength to strength. We have just one problem at Loro Piana that we have to slow the growth. We don't want to go too fast because the quality of products must be maintained. And soon it gets a bit carried away. We slow down at Loro Piana. I don't know if we've been asked, but we've just bought a stake of the partners who've been with us since the start, Luisa Loro Piana and Pier Luigi Loro Piana, members of the family. We wanted to buy a we bought a section.
Speaker #2: And at Fendi, Maria Grazia, left Dior to join Fendi. She wanted to go back to Rome, and there she is in the first—the first show's going to be held in a fortnight.
Speaker #2: We'll see about that, but I'm very hopeful. So all that's organized. Great, success. Let's mention a L'Europeana that continues to go from strength to strength.
Speaker #2: We have just one problem at L'Europiana: that we have to slow the growth. We don't want to go too fast, because the quality of products must be maintained, and soon it gets a bit carried away.
Speaker #2: We, we slow, slow down at L'Europiana. I don't know if we've been asked, but we've just bought a stake of the, the, the partners who've been with us since the start.
Speaker #2: The Luisa and PG L'Europiana, members of the family. We wanted to buy a—we bought a section. They wanted to keep a stake.
Bernard Arnault: They wanted to keep a stake. I think we had 85%. So, we acquired half their investment, half their stake, because it's good to have the family. They're highly connected with the manufacturing techniques, places in the world where we can source excellent products. Pier Luigi Loro Piana goes regularly to Peru to look after the vicuña. We actually saved that species that was totally in decline. And thanks to that activity, I think we have a few thousand hectares in Peru where we breed the vicuña. Very happy to be there. Otherwise, they would have been extinct. And so, we can produce great products with those animals. Here, we have some numbers experts. And I just want to say that the valuation at which we acquired the shares of our partners, their investment, I think, is equal to 10 times or 5 times, perhaps, the value of their initial stake.
They wanted to keep a stake. I think we had 85%. So, we acquired half their investment, half their stake, because it's good to have the family. They're highly connected with the manufacturing techniques, places in the world where we can source excellent products. Pier Luigi Loro Piana goes regularly to Peru to look after the vicuña. We actually saved that species that was totally in decline. And thanks to that activity, I think we have a few thousand hectares in Peru where we breed the vicuña. Very happy to be there. Otherwise, they would have been extinct. And so, we can produce great products with those animals. Here, we have some numbers experts. And I just want to say that the valuation at which we acquired the shares of our partners, their investment, I think, is equal to 10 times or 5 times, perhaps, the value of their initial stake.
Speaker #2: I think we had 85%. So we, acquired half their, investment, half their steak, because it's, it's good to have that, that the, the, the family, they're highly connected with the, manufacturing techniques, places in, the world where we can source excellent, products.
Speaker #2: PG L'Europiana goes regularly to Peru. Vigonia. We, too, look after the actually saved that species that was totally in decline, and thanks to that activity, I think we have a few thousand hectares in Peru where we breed the vigonia.
Speaker #2: Very happy to be there. Otherwise, they would have been extinct. And so we can produce great, great products with those animals. Here we have some numbers experts.
Speaker #2: And I just want to say that the valuation at which we acquired the shares of our, of our partners—their investment—I think is equal to 10 times, or 5 times perhaps, the value of their initial stake.
Speaker #2: In other words, when we acquired the company, I think we paid $2, $2 billion for it, right? And today, it's worth about $10. That's about the, the, the—that you can talk to other brands when they ratio.
Bernard Arnault: In other words, when we acquired the company, I think we paid EUR 2 billion for it, right? Today, it's worth about EUR 10 billion. That's about the ratio. I'm saying that so that you can talk to other brands when they team up with us. Firstly, the companies progress, and they progress very well in maintaining their heritage. The partners, the family partners, do get a very good deal. If you could spread the word, that would be useful to us. I think I've covered everything. I can move to perfumes and cosmetics. Well, firstly, Parfums Christian Dior continues to innovate products that, for large part, world leaders. The Sauvage, the world's best-selling men's fragrance, relaunched some 10 years ago, and far and away, the world's leading men's fragrance. Also, makeup and lipstick. Dior, the leading luxury lipsticks globally in the world.
In other words, when we acquired the company, I think we paid EUR 2 billion for it, right? Today, it's worth about EUR 10 billion. That's about the ratio. I'm saying that so that you can talk to other brands when they team up with us. Firstly, the companies progress, and they progress very well in maintaining their heritage. The partners, the family partners, do get a very good deal. If you could spread the word, that would be useful to us. I think I've covered everything. I can move to perfumes and cosmetics. Well, firstly, Parfums Christian Dior continues to innovate products that, for large part, world leaders. The Sauvage, the world's best-selling men's fragrance, relaunched some 10 years ago, and far and away, the world's leading men's fragrance. Also, makeup and lipstick. Dior, the leading luxury lipsticks globally in the world.
Speaker #2: I'm saying that, so, team up with us. Firstly, the companies progress, and they progress very well in maintaining their heritage and the partners, the family partners, to get a very good deal.
Speaker #2: If you could spread the word, that would be useful. To us. I think I've covered everything. I can move cosmetics. Well, firstly, Parfums Suisse, Christian Dior.
Speaker #2: continues to innovate. products that for large part, world leaders, the Sauvage, the world's best-selling men's fragrance, relaunched some 10 years ago. And far and away, the world's, leading men's fragrance.
Speaker #2: Also, makeup and lipstick. Dior, the leading luxury lipstick globally, in the world. One Dior lipstick is sold every two seconds at Salon of Lipstick.
Bernard Arnault: One Dior lipstick is sold every two seconds. That's a lot of lipsticks. They're all manufactured in France with an R&D center that's one of the best in the world, if not the best, for cosmetics. Then, we have other activities with other brands that are less prestigious, even if they're smaller, less international, such as Guerlain. Also, has great products. I'll answer questions on that if there are any. Let's move to watches and jewelry. Watches and jewelry. Still, on more recent acquisitions, Tiffany, that continues a very impressive record. Tiffany had excellent products, but we redirected the house so that it can develop in jewelry and high jewelry, fewer silver products. We gradually renovated, and it's far from over the rolling out the new store concept.
One Dior lipstick is sold every two seconds. That's a lot of lipsticks. They're all manufactured in France with an R&D center that's one of the best in the world, if not the best, for cosmetics. Then, we have other activities with other brands that are less prestigious, even if they're smaller, less international, such as Guerlain. Also, has great products. I'll answer questions on that if there are any. Let's move to watches and jewelry. Watches and jewelry. Still, on more recent acquisitions, Tiffany, that continues a very impressive record. Tiffany had excellent products, but we redirected the house so that it can develop in jewelry and high jewelry, fewer silver products. We gradually renovated, and it's far from over the rolling out the new store concept.
Speaker #2: And they're all manufactured in France, with an R&D center that's one of the best in the world, if not the best, for cosmetics.
Speaker #2: Then we have other activities, with other brands that are less prestigious, even if they're less—such as, they're smaller, less international. Guerlain also has great products.
Speaker #2: I can't go, I'll answer questions on that if there are any. Let's move to watches and jewelry. Watches and jewelry. Still on more recent acquisitions, Tiffany—that continues, very impressive, record.
Speaker #2: Tiffany had excellent products, but we, we redirected the house so that it can develop in jewelry and high jewelry. Fewer silver products, and we gradually renovated, and we're—it's far from over.
Speaker #2: The, rolling out the new store concept and Tiffany, if we continue like that, perhaps what we'd have to wait another 5 to 10 years.
Bernard Arnault: Tiffany, if we continue like that, perhaps we'll have to wait another 5 to 10 years, is likely to become the world's leading jewelry brand, which is no mean feat if we get there. But for the time being, we wrote, for example, a new Tiffany store in Tokyo at the end of last year. That was a huge success. It got off to a very positive start. Bulgari, at the end of the year, posted some quite outstanding figures. You're familiar with the products, the Serpenti, Diva, etc. And all these products are very successful. They're iconic and very promising for next year because jewelry is an area today. We see this in our main peers. Excellent Cartier, a great company, is expanding well. It's a promising sector. We're also developing jewelry very actively at Louis Vuitton. And it has great potential.
Tiffany, if we continue like that, perhaps we'll have to wait another 5 to 10 years, is likely to become the world's leading jewelry brand, which is no mean feat if we get there. But for the time being, we wrote, for example, a new Tiffany store in Tokyo at the end of last year. That was a huge success. It got off to a very positive start. Bulgari, at the end of the year, posted some quite outstanding figures. You're familiar with the products, the Serpenti, Diva, etc. And all these products are very successful. They're iconic and very promising for next year because jewelry is an area today. We see this in our main peers. Excellent Cartier, a great company, is expanding well. It's a promising sector. We're also developing jewelry very actively at Louis Vuitton. And it has great potential.
Speaker #2: It is likely to become the world's leading jewelry brand, which is no mean feat if we get there. But for the time being, we wrote, for example, a new Tiffany store in Tokyo at the end of last year.
Speaker #2: That was a huge success. It's got off to a very positive start. Bulgari, at the end of the year, posted some quite outstanding figures.
Speaker #2: The products—well, you're familiar with the Serpenti, Diva, etc.—and all these products are very successful. They're iconic and very promising for next year because jewelry is an area that we see this in our main peers.
Speaker #2: Excellent. Cartier, a great company, is expanding well. It's a promising sector. We're also developing jewelry very actively at Louis Vuitton, and it has the great store on the Champs-Élysées. Lastly, it has great potential.
Speaker #2: You'll see when we open watches. With TAG Heuer, that is also developing very successfully. TAG Heuer benefits, like Moet does with the Formula One.
Bernard Arnault: You'll see when we open the store on the Champs-Élysées. Lastly, watches with TAG Heuer that is also developing very successfully. TAG Heuer benefits like Moët does with the Formula 1. It's the official timekeeper for all Formula 1s. Hublot, Zenith, Chaumet have also brought out products, notably Hublot with the latest Big Bang collection that's very successful. Final business that I'd like to mention, selective retailing. There are the two main department stores in Paris, Le Bon Marché and La Samaritaine. I won't go into detail, but they're iconic stores and stores that work well. La Samaritaine, not so well, but it's recovering. We're changing the way it was managed because up until about a year ago, it was in conjunction with DFS. It was geared more to the duty-free customers. We're trying to manage that thanks to Mr. Wagner.
You'll see when we open the store on the Champs-Élysées. Lastly, watches with TAG Heuer that is also developing very successfully. TAG Heuer benefits like Moët does with the Formula 1. It's the official timekeeper for all Formula 1s. Hublot, Zenith, Chaumet have also brought out products, notably Hublot with the latest Big Bang collection that's very successful. Final business that I'd like to mention, selective retailing. There are the two main department stores in Paris, Le Bon Marché and La Samaritaine. I won't go into detail, but they're iconic stores and stores that work well. La Samaritaine, not so well, but it's recovering. We're changing the way it was managed because up until about a year ago, it was in conjunction with DFS. It was geared more to the duty-free customers. We're trying to manage that thanks to Mr. Wagner.
Speaker #2: It's the official timekeeper for all Formula Ones. Hublot, Zenith, and Chaumet have also brought out products, notably Hublot with the latest Big Bang collection that's very successful.
Speaker #2: The final business that I'd like to mention is selective retailing. There are two main department stores in Paris: Le Bon Marché and La Samaritaine. I won't go into detail, but they're iconic stores.
Speaker #2: And stores that work well. La Samaritaine, not so, not so well, but it's recovering and we're changing the way it was managed because, up until about a year ago, it was in conjunction with DFS.
Speaker #2: It was geared more to the duty-free customers. We're trying to manage that, thanks to Mr. Wagner. Like the Bon Marché, they obtain the same results as Le Bon Marché.
Bernard Arnault: Like Le Bon Marché, they obtained the same results as Le Bon Marché. That'll be great. And we're off to a good start. The outstanding business in the block of selective retailing is Sephora. Well, Sephora, in the space of a few years, we acquired it back in 1998 or 1999. It has become the unchallenged world leader for the retailing of cosmetic products, selective retailing, and that worldwide. What's very interesting is we only cover a very small portion of the world. So, everything remains to be done, even if we're posting very significant revenue. I won't let that secret out. Very good profitability, good growth. So, we're very hopeful. Mr. Motte is managing that in a masterly fashion. DFS, less interesting. We've sold most of it. We'll continue to exit slowly but surely. What can we say briefly about 2026, the outlook?
Like Le Bon Marché, they obtained the same results as Le Bon Marché. That'll be great. And we're off to a good start. The outstanding business in the block of selective retailing is Sephora. Well, Sephora, in the space of a few years, we acquired it back in 1998 or 1999. It has become the unchallenged world leader for the retailing of cosmetic products, selective retailing, and that worldwide. What's very interesting is we only cover a very small portion of the world. So, everything remains to be done, even if we're posting very significant revenue. I won't let that secret out. Very good profitability, good growth. So, we're very hopeful. Mr. Motte is managing that in a masterly fashion. DFS, less interesting. We've sold most of it. We'll continue to exit slowly but surely. What can we say briefly about 2026, the outlook?
Speaker #2: That'll be great. And we're off to a good start. The outstanding business in the bloc for Selective Retailing is Sephora. Well, Sephora in the space of a few years.
Speaker #2: We acquired it back in '98 or '99. It's become the unchallenged world leader for the retailing of cosmetic products—selective retailing—and that worldwide.
Speaker #2: What's very interesting is we only cover a very small portion of the world. So everything remains to be done, even if we're posting very significant revenue.
Speaker #2: I won't let that secret out. Very good profitability. Good growth, so we're very hopeful. Mr. Moët is managing that in a masterly fashion. DFS, less interesting.
Speaker #2: We'll continue. We've sold most of it, to exit slowly but surely. What can we say briefly about 2026? The outlook. I always say that in our businesses, I am optimistic in the medium term, but short term, it's very difficult to provide a serious forecast.
Bernard Arnault: I always say that in our businesses, I am optimistic in the medium term. But short term, it's very difficult to provide a serious forecast. So many events and the pace of decisions taken left and right in the various countries, it's extremely difficult to control all these geo-economic impacts on our companies. One thing I'm sure of is that the desire for high-quality products goes hand in hand with growing living standards in the world. And that's set to continue, even though through ups and downs in certain countries, some countries that are faring less well. But the global trend is there. So, long term, we can be optimistic.
I always say that in our businesses, I am optimistic in the medium term. But short term, it's very difficult to provide a serious forecast. So many events and the pace of decisions taken left and right in the various countries, it's extremely difficult to control all these geo-economic impacts on our companies. One thing I'm sure of is that the desire for high-quality products goes hand in hand with growing living standards in the world. And that's set to continue, even though through ups and downs in certain countries, some countries that are faring less well. But the global trend is there. So, long term, we can be optimistic.
Speaker #2: So many events, and the pace of decisions taken left and right in the various countries—it's extremely difficult to control all these geo-economic impacts on our companies.
Speaker #2: One thing I'm sure of is that the desire for high-quality products goes hand in hand with growing living standards in the world, and that's said to continue, even through ups and downs in certain countries.
Speaker #2: Some countries are faring less well, but the global trend is there. So, long term, we can be optimistic. And this year, there's no doubt that with continued geopolitical crises, with economic uncertainty, with the policies of certain countries—our own—that are against companies, to tax them to the hilt and create unemployment, I think there's a reason to be somewhat reserved.
Bernard Arnault: This year, there's no doubt that with continued geopolitical crises, with economic uncertainty, with the policies of certain countries, our own, that are against companies to tax them to the hilt and create unemployment, I think there's a reason to be somewhat reserved. So, we'll apply the same technique as in 2025. We'll create some very fine products and sell them worldwide, open up fine stores, and manage things very closely, contain costs, do what we've done this year so that in 2026, cash flow is also up. Once again, I'd like to thank all employees who were with us this evening. This success is down to them. We're confident in the future. I'd like to conclude by saying that one of the advantages of the group is that we're a family group.
This year, there's no doubt that with continued geopolitical crises, with economic uncertainty, with the policies of certain countries, our own, that are against companies to tax them to the hilt and create unemployment, I think there's a reason to be somewhat reserved. So, we'll apply the same technique as in 2025. We'll create some very fine products and sell them worldwide, open up fine stores, and manage things very closely, contain costs, do what we've done this year so that in 2026, cash flow is also up. Once again, I'd like to thank all employees who were with us this evening. This success is down to them. We're confident in the future. I'd like to conclude by saying that one of the advantages of the group is that we're a family group.
Speaker #2: So we'll apply the same technique as in 2025. We'll create some very fine products and sell them worldwide, open up fine stores, and manage things very closely.
Speaker #2: Contain costs. Do what we've done this year so that in 2026, cash flow is, also to thank up. Once again, I'd like to thank all employees who are with us this evening.
Speaker #2: This success is down to them. We're confident in the future. I'd like to conclude by saying that one of the advantages of the group is that we're a family group, and a family group.
Bernard Arnault: And the analysts may not like this, but a family group isn't riveted to the quarterly results. It invests medium term. We create products for the long term. And we're not mesmerized by what's going to happen in the coming quarter, even if it's important. But we take the long-term view, and for the time being, it has stood us in good stead. That's something I don't know if it'll please observers. Family group has about 50% of LVMH's capital. And since now, at the start of a new year, we're entitled to acquire a bit more. We were blocked up till now at the maximum. And this year, we'll cross the 50% threshold. So, we'll own over 50% of the share capital. So, we believe in what we do, and we're showing it in that way. Thank you very much.
And the analysts may not like this, but a family group isn't riveted to the quarterly results. It invests medium term. We create products for the long term. And we're not mesmerized by what's going to happen in the coming quarter, even if it's important. But we take the long-term view, and for the time being, it has stood us in good stead. That's something I don't know if it'll please observers. Family group has about 50% of LVMH's capital. And since now, at the start of a new year, we're entitled to acquire a bit more. We were blocked up till now at the maximum. And this year, we'll cross the 50% threshold. So, we'll own over 50% of the share capital. So, we believe in what we do, and we're showing it in that way. Thank you very much.
Speaker #2: The analysts may not like this, but a family group isn't riveted to the quarterly results. It invests medium term. We create products for the long term.
Speaker #2: And we're not mesmerized by what's going to happen in the coming quarter, even if it's important. But we take the long-term view for the time being.
Speaker #2: It has stood us in good stead. That's something—I don't know if it'll please observers—our family group has about 50% of LVMH's capital, and since now we're at the start of a new year, we're entitled to acquire a bit more.
Speaker #2: We were blocked up till now at the maximum. And this year, we'll cross the 50% threshold. So we'll own over 50% of the share capital.
Speaker #2: So we believe in what we do, and we're showing it in that way. Thank you very much, Madame Cabanis. Our Chief Financial Officer will go into greater detail than I have for the 2025 financials.
Bernard Arnault: Madame Cabanis, our Chief Financial Officer, will go into greater detail than I have for the 2025 financials. Thank you. Mesdames et Messieurs, bonsoir. Good evening, ladies and gentlemen. Thank you for being here. So, let's look into the financial aspects for 2025 in more detail. Some key figures. I shall not remain too long on this slide because Mr. Arnault has given you explanations. A few comments, nonetheless. Sales were stable or slightly down. Organic growth, -1% over the year, but an improvement in H2 because we renewed with organic growth to the tune of +1% in H2 for the year as a whole. Sales were down 5% at a current exchange rate in published data because there was a negative currency effect. I mean, of course, the main invoicing currencies, the dollar, renminbi, and yen, were all down. Operating profit was down 9%.
Madame Cabanis, our Chief Financial Officer, will go into greater detail than I have for the 2025 financials. Thank you.
Speaker #2: Thank you.
Speaker #1: Mesdames, messieurs, bonsoir.
Speaker #2: Good evening, ladies and gentlemen. Thank you for being here. So, let's look into the financial aspects for 2025 in more detail. Some key figures—I shall not remain too long on this slide because Mr. Arnault has given you explanations.
Cécile Cabanis: Mesdames et Messieurs, bonsoir.
[Translator]: Good evening, ladies and gentlemen. Thank you for being here. So, let's look into the financial aspects for 2025 in more detail. Some key figures. I shall not remain too long on this slide because Mr. Arnault has given you explanations. A few comments, nonetheless. Sales were stable or slightly down. Organic growth, -1% over the year, but an improvement in H2 because we renewed with organic growth to the tune of +1% in H2 for the year as a whole. Sales were down 5% at a current exchange rate in published data because there was a negative currency effect. I mean, of course, the main invoicing currencies, the dollar, renminbi, and yen, were all down. Operating profit was down 9%.
Speaker #2: A few comments, nonetheless. Sales were stable or slightly down. Organic growth minus 1% over the year, but an improvement in H2 because we renewed with organic growth to the tune of plus 1% in H2 for the year as a whole.
Speaker #2: 5% at current exchange rates. Sales were down in published data because there was a negative currency effect. I mean, of course, the main invoicing currency is the dollar. Renminbi and yen were all down.
Speaker #2: Operating profit was down 9%. A significant portion, indeed, the most of it indeed most of the decline is due to a currency effect and as Mr. Arnault pointed out, sound financial position, free cash flow stood in standing at 11.3 billion, reflecting the discipline that our teams were able to display in a less favorable environment.
Bernard Arnault: A significant portion, indeed, most of it, indeed, most of the decline is due to a currency effect. As Mr. Arnault pointed out, sound financial position, free cash flow standing at EUR 11.3 billion, reflecting the discipline that our teams were able to display in a less favorable environment. Cash flow was up 8%, even though profit itself was down. If you look at the details, starting with sales themselves, -5% in published data, there was a currency effect of 3%. Now, the currency effect was not homogeneous over the years. You remember we started off in Q1 with a +3% positive effect, therefore. In Q4, the currency effect was negative to the tune of -6%. So, you have an average over the year, but we're ending the year with a negative effect, -6%.
A significant portion, indeed, most of it, indeed, most of the decline is due to a currency effect. As Mr. Arnault pointed out, sound financial position, free cash flow standing at EUR 11.3 billion, reflecting the discipline that our teams were able to display in a less favorable environment. Cash flow was up 8%, even though profit itself was down. If you look at the details, starting with sales themselves, -5% in published data, there was a currency effect of 3%. Now, the currency effect was not homogeneous over the years. You remember we started off in Q1 with a +3% positive effect, therefore. In Q4, the currency effect was negative to the tune of -6%. So, you have an average over the year, but we're ending the year with a negative effect, -6%.
Speaker #2: Cash flow was up, itself was down. If you look at the 8%, even though profit details starting with sales, minus 5% in published data, there was a currency effect of 3%.
Speaker #2: Not homogeneous over the years. Now, the currency effect was—you remember we started off in Q1 with a plus 3% positive effect; therefore, and in Q4, the currency effect was negative, to the tune of minus 6%.
Speaker #2: So you have an average over the year, but we're ending the year with a negative effect, 6%. So we have to monitor exchange rates for the rest of the year.
Bernard Arnault: So, we have to monitor exchange rates for the rest of the year. We don't have much of a scope effect. This was just organic growth. Regarding the geographic balance, things have not changed. The main territories, namely the United States, Europe, and Asia, account for 26% of our sales. Japan is slightly down to 8%. In other countries, up by 1 point to 14%, with the Middle East displaying significant growth. Looking now at sales by region over the year on a quarterly basis, you start with the two ends, the US and Europe. These two markets were stable. Slight decline in Europe. They have a reverse curve. In H1, there was more growth in Europe because the dollar was high and tourists were buying more in Europe. There was a reverse trend in H2 because the dollar became cheaper.
So, we have to monitor exchange rates for the rest of the year. We don't have much of a scope effect. This was just organic growth. Regarding the geographic balance, things have not changed. The main territories, namely the United States, Europe, and Asia, account for 26% of our sales. Japan is slightly down to 8%. In other countries, up by 1 point to 14%, with the Middle East displaying significant growth. Looking now at sales by region over the year on a quarterly basis, you start with the two ends, the US and Europe. These two markets were stable. Slight decline in Europe. They have a reverse curve. In H1, there was more growth in Europe because the dollar was high and tourists were buying more in Europe. There was a reverse trend in H2 because the dollar became cheaper.
Speaker #2: And we don't have much of a scope effect. This was just organic growth. Regarding the geographic balance, things have not changed in main territories—mainly, namely, the United States, Europe, and Asia—account for 26% of our sales.
Speaker #2: Japan is slightly down to 8%. In other countries, we are up by 1 point to 14%, with the Middle East displaying significant growth. Looking now at sales by region over the year on a quarterly basis, you start with the two ends, the US and Europe.
Speaker #2: These two markets were stable, slight decline in Europe, but they have a reverse curve in H1. There was more growth in Europe because the dollar was high and tourists were buying more in Europe.
Speaker #2: And there was a reverse trend in H2 because the dollar became cheaper. And then people were buying in America itself. We have a basis of comparison, which explains the difference in Japan.
Bernard Arnault: Then people were buying in America itself. We have a basis of comparison which explains the difference in Japan. So, we had also a favorable starting basis of comparison in the previous year, but not as extreme. Asia, other than Japan, enjoyed a similar development, slightly down over the year. If you look at the organic growth, we have wines and spirits down in organic numbers, down 5%. Likewise, fashion and leather goods. We have 3% and 4%, respectively, for watches and jewelry, and selective retailing. If you look at the other side of the screen, you find that when you compare H1 and H2, and you find that there was a significant acceleration for most of our businesses between H1 and H2. If you look at organic growth by quarter and by business, here we have an improvement of organic trends for most businesses in H2.
Then people were buying in America itself. We have a basis of comparison which explains the difference in Japan. So, we had also a favorable starting basis of comparison in the previous year, but not as extreme. Asia, other than Japan, enjoyed a similar development, slightly down over the year. If you look at the organic growth, we have wines and spirits down in organic numbers, down 5%. Likewise, fashion and leather goods. We have 3% and 4%, respectively, for watches and jewelry, and selective retailing. If you look at the other side of the screen, you find that when you compare H1 and H2, and you find that there was a significant acceleration for most of our businesses between H1 and H2. If you look at organic growth by quarter and by business, here we have an improvement of organic trends for most businesses in H2.
Speaker #2: We also had a favorable starting basis of comparison in the previous year, but not as extreme in Asia. Other than Japan, we enjoyed a similar development, slightly down over the year.
Speaker #2: If you look at the organic growth, we have wine and spirits down in organic numbers, down 5%. Likewise, fashion and leather.
Speaker #1: . Good have We a three and 4% , for respectively , jewelry and selective watches and jewelry and selective retailing . And at if you look other the side of the screen , you find that the well , if you compare H1 and H2 and you find that there was a significant acceleration for most of our businesses between H1 and H2 , if you look at organic growth by and quarter have an improvement we organic most trends for of by business , here businesses in H two .
Bernard Arnault: Wines and spirits, champagnes and spirits sales were resilient. Cognac and indeed spirits in general were down. That is because of the specific circumstances in the US. Fashion and leather goods enjoyed a significant improvement starting in Q3, driven by local customers and a resumption of growth in Asia. A less strong basis of comparison for Japan. Some areas of improvement, pockets of improvement, reflecting specific initiatives, new creative initiatives, but also outstanding Louis Vuitton stores and other initiatives taken by all the houses. On watches and jewelry, there was a significant acceleration in H2, especially in Q3. We have a resumption of growth for the watches business with an acceleration of Bulgari, but also a transformation plan on Tiffany, which is now bearing fruit. There's still the weight of legacy, but we are gaining ground quarter after quarter.
Wines and spirits, champagnes and spirits sales were resilient. Cognac and indeed spirits in general were down. That is because of the specific circumstances in the US. Fashion and leather goods enjoyed a significant improvement starting in Q3, driven by local customers and a resumption of growth in Asia. A less strong basis of comparison for Japan. Some areas of improvement, pockets of improvement, reflecting specific initiatives, new creative initiatives, but also outstanding Louis Vuitton stores and other initiatives taken by all the houses. On watches and jewelry, there was a significant acceleration in H2, especially in Q3. We have a resumption of growth for the watches business with an acceleration of Bulgari, but also a transformation plan on Tiffany, which is now bearing fruit. There's still the weight of legacy, but we are gaining ground quarter after quarter.
Speaker #1: And wines and spirits sale or champagnes and were sales resilient . Cognac and indeed spirits in general were down . And that is because of the specific circumstances in the , fashion US and leather goods enjoyed a significant improvement starting , driven by Q3 local customers and a resumption of growth in Asia .
Speaker #1: A less strong basis of comparison for Japan, and some areas of improvement. Pockets of improvement reflecting significant, specific initiatives. New creative initiatives, but also outstanding Louis Vuitton stores and other initiatives taken by all the houses, their jewelry.
Speaker #1: acceleration significant watches and on was a H2 in , especially Q in three . We have a resumption of growth for the watches .
Speaker #1: The watch watches business with an acceleration of Bulgari , but also a transformation plan on Tiffany , which is now bearing fruit . There's still the weight of legacy , but we are gaining ground quarter after quarter .
Bernard Arnault: Selective retailing has enjoyed, of course, Sephora's significant growth in H2. Perfume and cosmetics were stable with a very sustained innovation policy. We were highly selective in our retailing business. That made a big difference on our profits. If you look at the profit from recurring operations, so we're slightly down, down 9% in published data. I was saying earlier on that most of the negative effect was currency effect. You have the illustration right there. We have a EUR 1 billion effect due to exchange rate fluctuations. Without this, the decline would only be 4% on profits from recurring operations. Regarding the various business lines, and again, on current operating profit, on wines and spirits, no surprises there. That is the one business suffering the strongest decline. There was a currency effect. There's also lower volumes and lower mix.
Selective retailing has enjoyed, of course, Sephora's significant growth in H2. Perfume and cosmetics were stable with a very sustained innovation policy. We were highly selective in our retailing business. That made a big difference on our profits. If you look at the profit from recurring operations, so we're slightly down, down 9% in published data. I was saying earlier on that most of the negative effect was currency effect. You have the illustration right there. We have a EUR 1 billion effect due to exchange rate fluctuations. Without this, the decline would only be 4% on profits from recurring operations. Regarding the various business lines, and again, on current operating profit, on wines and spirits, no surprises there. That is the one business suffering the strongest decline. There was a currency effect. There's also lower volumes and lower mix.
Speaker #1: Selective retailing has , of enjoyed course , a significant sephora's growth in H2 and perfume and were cosmetics stable , with a very sustained innovation policy , and we were highly selective in our retailing business .
Speaker #1: And that made a big difference on our profits . If you look at the profit from recurring operations , so we're slightly down down , 9% in published data .
Speaker #1: We were saying earlier on that most of the negative effect was currency effects. And you have the illustration right there. We have a €1 billion effect due to exchange rate fluctuations.
Speaker #1: Without this, the decline would only be 4% on profit from recurring operations. Regarding the various business lines, and again, on current operating profit.
Speaker #1: On wines spirits , no and surprises there . the That is one business suffering the strongest decline . There is a currency effect is also a lower volumes and lower mix , and the first effects of trade tensions China with in the US , fashions and fashion and leather goods also significantly down because of , mostly the currency effect .
Bernard Arnault: The first effects of trade tensions with China and the US. Fashion and Leather Goods also significantly down, mostly because of the currency effect, together with lower sales. But Profit from Recurring Operations sitting at 35%, very high and much higher than the group's long-term history. Watches and Jewelry displayed Profit from Recurring Operations stable, even though there's a significant currency effect and other headwinds related to tariffs, the price of gold, and the cost of Tiffany's transformation, significant capital expenditure there. But that trend is, as I said, bearing fruit. Perfumes and Cosmetics, as I was saying earlier on, there's an improvement, up 8%. So there's a double positive effect of, A, we being very selective in investment to keep our brands attractive. And there was significant work on the model's effectiveness. And that certainly paid off. And then a significant positive effect on Selective Retailing.
The first effects of trade tensions with China and the US. Fashion and Leather Goods also significantly down, mostly because of the currency effect, together with lower sales. But Profit from Recurring Operations sitting at 35%, very high and much higher than the group's long-term history. Watches and Jewelry displayed Profit from Recurring Operations stable, even though there's a significant currency effect and other headwinds related to tariffs, the price of gold, and the cost of Tiffany's transformation, significant capital expenditure there. But that trend is, as I said, bearing fruit. Perfumes and Cosmetics, as I was saying earlier on, there's an improvement, up 8%. So there's a double positive effect of, A, we being very selective in investment to keep our brands attractive. And there was significant work on the model's effectiveness. And that certainly paid off. And then a significant positive effect on Selective Retailing.
Speaker #1: Together with lower sales . But profit from operations sitting at 35% very high and much higher than the long group's term history . Watches and jewelry displayed a profit from recurring operations stable , even though there's a significant currency effect in other headwinds related to tariffs price of gold and and the cost of Tiffany's transformation .
Speaker #1: Significant capital expenditure there and but that plan is , as I said , bearing fruit , perfumes and cosmetics . As I was saying earlier on , there is an improvement So there's of 8% .
Speaker #1: Positive effect. We are being very selective in investment to remain, to keep our brands attractive. And there was significant work on the model's effectiveness.
Speaker #1: And that's certainly paid off . And then a significant positive effect on selective retailing . There are two effects . There . As I said , it's a forced which has performance , growing been both in terms of volume and margins .
Bernard Arnault: There are two effects there. As I said, it's the force performance, which has been growing both in terms of volume and margin. So a double effect there. But also, we were able to redress the balance for DFS. You may remember that we were losing hundreds of millions of EUR on DFS. Now we are breaking even at long last. Then if you look at the structure of our profit proper, starting with the gross margin, it's slightly down, down 80 basis points over the year. But in H2, it was up 40 basis points. There are two reasons for that. We found on a number of categories, there was some organic growth that made it possible to absorb costs. And there are a number of non-recurring factors that we had in 2024.
There are two effects there. As I said, it's the force performance, which has been growing both in terms of volume and margin. So a double effect there. But also, we were able to redress the balance for DFS. You may remember that we were losing hundreds of millions of EUR on DFS. Now we are breaking even at long last. Then if you look at the structure of our profit proper, starting with the gross margin, it's slightly down, down 80 basis points over the year. But in H2, it was up 40 basis points. There are two reasons for that. We found on a number of categories, there was some organic growth that made it possible to absorb costs. And there are a number of non-recurring factors that we had in 2024.
Speaker #1: So a double But effect there . also we were able to redress the DFS . You for may remember that we were losing hundreds of millions of euros on DFS , and we are even at long breaking last .
Speaker #1: then And if you look at the structure of our profit proper , starting with the gross margin is slightly down , down 80 basis points over But the year .
Speaker #1: In H2, it was up €40 billion. The two reasons for that, we found on a number of categories—there was some organic growth that made it possible to absorb costs.
Speaker #1: And a number there are of non-recurring factors that we had in 2020 for the currency effect. At the end of the year, it was higher than it was in H1, but the improvement of organic profit more than compensated that negative effect.
Bernard Arnault: The currency effect at the end of the year was higher than it was in H1. But the improvement of organic profit more than compensated that negative effect. Regarding operating expenses, they were down, down 4%. That reflects the agility, the responsiveness, the discipline of our team in a less favorable environment, but also our ability to manage costs and be more selective in our expenses. If you look at the development, general marketing expenses or selling expenses, you have selling and marketing. You have selling expenses were stable on a constant rate basis. Marketing expenses were down. But if you look at the ratio over the revenue, the ratio remained stable regarding marketing expenses. And then G&A were down 5%. There's a double effect there. There was, well, a cost-saving discipline. And then some costs of 2024 were non-recurring, in particular the Olympic Games that, of course, was non-recurrent.
The currency effect at the end of the year was higher than it was in H1. But the improvement of organic profit more than compensated that negative effect. Regarding operating expenses, they were down, down 4%. That reflects the agility, the responsiveness, the discipline of our team in a less favorable environment, but also our ability to manage costs and be more selective in our expenses. If you look at the development, general marketing expenses or selling expenses, you have selling and marketing. You have selling expenses were stable on a constant rate basis. Marketing expenses were down. But if you look at the ratio over the revenue, the ratio remained stable regarding marketing expenses. And then G&A were down 5%. There's a double effect there. There was, well, a cost-saving discipline. And then some costs of 2024 were non-recurring, in particular the Olympic Games that, of course, was non-recurrent.
Speaker #1: Regarding operating expenses . They were down , down 4% that reflects the agility the responsiveness , the discipline of our teams in what in less favorable environment , but also our ability to manage and be costs more selective in our expenses .
Speaker #1: If you look at . The development , general marketing expenses or selling expenses , you have selling and marketing , you have selling expenses with stable on the on a constant rate basis .
Speaker #1: Marketing expenses were down . if you But look at the ratio over the revenue , the ratio stable . remained Regarding marketing expenses and then were down 5% , there's a double effect there .
Speaker #1: There was well , a cost saving discipline and then some costs of 2024 were non-recurring in the particular , Games . That , of course , was non-recurrent .
Bernard Arnault: And now, if you look at all that, the profit from recurring operations stood at -9% at EUR 17.7 billion. If you look at other operating income and expenses, well, by definition, these are not recurring expenses. Now, here you have mostly costs related to the disposal of Greater China for DFS and a number of other markets for DFS. Now, that is an accounting expense. It has no cash effect. The financial profits, I'll get back to that in a moment, financial expense, rather. And then our tax stood at EUR 5.5 billion, up 4 percentage points. And that is, of course, that's the effect of the supposedly exceptional tax that is now being renewed. Anyway, there's this special tax in France for big companies. Anyway, the net profit group share stood at EUR 10.9 billion, down 13%. Si on regarde maintenant le résultat financier.
And now, if you look at all that, the profit from recurring operations stood at -9% at EUR 17.7 billion. If you look at other operating income and expenses, well, by definition, these are not recurring expenses. Now, here you have mostly costs related to the disposal of Greater China for DFS and a number of other markets for DFS. Now, that is an accounting expense. It has no cash effect. The financial profits, I'll get back to that in a moment, financial expense, rather. And then our tax stood at EUR 5.5 billion, up 4 percentage points. And that is, of course, that's the effect of the supposedly exceptional tax that is now being renewed. Anyway, there's this special tax in France for big companies. Anyway, the net profit group share stood at EUR 10.9 billion, down 13%.
Speaker #1: And now if you look at all that, the profit from recurring operations stood at minus 9% at €17.7 billion. If you look at other operating income and expenses...
Speaker #1: Well , by definition , these are not recurring expenses . Now , here you have mostly costs related to the disposal of Greater China for DFS and a number of other markets for DFS .
Speaker #1: Now, that is an accounting expense. This has no cash effect. The financial profit—I'll get back to that in a moment.
Speaker #1: Financial expense rather. And our tax at $5.5 billion, up four percentage points. And that is, of course, that's the effect of the supposedly exceptional tax.
Speaker #1: That was that is now being Anyway renewed . there's this special tax in France for big companies . Anyway , the net profit group shares stood at 10.9 billion , down 13% .
Cécile Cabanis: Si on regarde maintenant le résultat financier.
Bernard Arnault: Donc là, on a quatre résultats. Now, there are four lines there. The cost of net debt of EUR 348 million. So that was down, well, lower rates, but also lower volumes of debt outstanding for the year. The interest on lease liabilities, and that is the accretion expenses. And that's because of an accounting standard that is, as you may remember, IFRS 16. And because rates were up, that accretion expense was up. The cost of our currency hedging was stable, slightly increased in the context of highly volatile exchange rates. And of course, there are some currencies that suffered a decline vis-à-vis the euro. And then there is another issue of volatility in our net profit. And that is the fair value adjustment of our financial assets. Now, on these assets, there's a mark-to-market in accounting terms. So we have this adjustment at 31 December.
Donc là, on a quatre résultats.
[Translator]: Now, there are four lines there. The cost of net debt of EUR 348 million. So that was down, well, lower rates, but also lower volumes of debt outstanding for the year. The interest on lease liabilities, and that is the accretion expenses. And that's because of an accounting standard that is, as you may remember, IFRS 16. And because rates were up, that accretion expense was up. The cost of our currency hedging was stable, slightly increased in the context of highly volatile exchange rates. And of course, there are some currencies that suffered a decline vis-à-vis the euro. And then there is another issue of volatility in our net profit. And that is the fair value adjustment of our financial assets. Now, on these assets, there's a mark-to-market in accounting terms. So we have this adjustment at 31 December.
Speaker #1: Now there are four lines . There . The cost of net debt of 348 million . So that was down well . Lower .
Speaker #1: Rates that also lower volumes of debt for the outstanding year. The interest on lease liabilities, and that is the accretion expenses.
Speaker #1: of because an And accounting standards . That is , as you may remember , IFRS that's 16 . And because rates were up that accretion expense was up , the cost of our currency hedging was , slightly stable increased in the context of highly volatile exchange rates .
Speaker #1: And of course, there are currencies that suffered against the euro. And then, they decline vis-à-vis some others. There is another issue of volatility in our net profit.
Speaker #1: And that is the fair value adjustment of our financial assets . Now on on these assets , there's a mark to market in accounting terms .
Speaker #1: So we have this adjustment at 31st December. There was the 800 million. This has appreciation, so a positive effect on the result.
Bernard Arnault: There was an EUR 800 million appreciation. So this has a positive effect on the result. Now, these are unrealized capital gains. This is an accounting exercise. But this issue comes up. We assess these capital gains or losses, but this has no economic or cash effects. On the balance sheet, nothing new. The changes in exchange rates had an effect on most items of the balance sheet because they are denominated in euros, both on the assets and liability side. And because there was no major operation, very few mergers or acquisitions. There's not much change. Of course, there was the acquisition in Loro Piana, but we mentioned that earlier on. Other than that, nothing to mention. So a few words about operating free cash flow. As we said earlier on, it stood at EUR 11.3 billion, up 8%, even though profits were down.
There was an EUR 800 million appreciation. So this has a positive effect on the result. Now, these are unrealized capital gains. This is an accounting exercise. But this issue comes up. We assess these capital gains or losses, but this has no economic or cash effects. On the balance sheet, nothing new. The changes in exchange rates had an effect on most items of the balance sheet because they are denominated in euros, both on the assets and liability side. And because there was no major operation, very few mergers or acquisitions. There's not much change. Of course, there was the acquisition in Loro Piana, but we mentioned that earlier on. Other than that, nothing to mention. So a few words about operating free cash flow. As we said earlier on, it stood at EUR 11.3 billion, up 8%, even though profits were down.
Speaker #1: Now these are unrealized capital gains . These are this is an accounting exercise that this issue comes up . We assess these capital gains or losses .
Speaker #1: But this has no cash or effect on the sheet . economic Nothing balance new . The changes in exchange rates had an on most effect items of the balance sheet , because they are denominated in euros , both on the assets and liabilities side , and because there was no major operation .
Speaker #1: few Very mergers or acquisitions , there's not much . Of course , there was . The acquisition in Loro Piana , but we mentioned that earlier on .
Speaker #1: Other than , nothing to mention . A few words about operating flow . As we said free cash earlier on , it stood 11.3 billion , up 8% , even though profits at were down .
Bernard Arnault: That is because, as you can see, we managed WCR very carefully. We were very selective on capital expenditure. On the tax paid, this is down. That reflects the effects of provisional tax payments and the settlement of the final tax. But of course, lower profit. But there was the one big, beautiful bill act. You may remember that changed the depreciation schedule. And this had a positive cash effect for us. Capital expenditure accounted for 5.7% of sales. This is in line with our long-term historic average. And then, of course, there was a significant generation of cash flow reflecting our financial soundness, but also the group's responsiveness. We were able to generate more than adequate cash flow in a less favorable environment while still keeping capital expenditure where it should be to remain competitive.
That is because, as you can see, we managed WCR very carefully. We were very selective on capital expenditure. On the tax paid, this is down. That reflects the effects of provisional tax payments and the settlement of the final tax. But of course, lower profit. But there was the one big, beautiful bill act. You may remember that changed the depreciation schedule. And this had a positive cash effect for us. Capital expenditure accounted for 5.7% of sales. This is in line with our long-term historic average. And then, of course, there was a significant generation of cash flow reflecting our financial soundness, but also the group's responsiveness. We were able to generate more than adequate cash flow in a less favorable environment while still keeping capital expenditure where it should be to remain competitive.
Speaker #1: And that is because, as you can see, we managed WCR very carefully. We're very selective on capital expenditure on the tax paid.
Speaker #1: This is down; that reflects the effect of tax payments and settlement of the final tax. But of course, lower, there was the profit.
Speaker #1: the But one big bill you may . remember But that changed the depreciation schedule . And this had a effect for capital expenditure accounted for 5.7% of us sales .
Speaker #1: So this is in line with our long-term historic. And then, of average course, there was a significant generation of cash flow reflecting our financial soundness, but also the group's responsiveness.
Speaker #1: We are able to generate more than adequate cash flow in a less favorable environment, while still keeping capital expenditure where it should be to remain competitive.
Bernard Arnault: Now, as you can see, the net debt was down in 2025 for the third year running, standing at EUR 6.9 billion, so slightly below 10%. Indeed, in line with the year 2020, that was the year before we acquired Tiffany. Then finally, and this will conclude my presentation, we will propose at the AGM in April a dividend of EUR 13 per share. This is stable compared to last year. As you know, the group's dividend policy is to maintain a dividend at a stable level when we face challenging times. Of course, when we have more favorable periods of growth, then of course, the dividend grows in line with our profits. There was an interim dividend of EUR 5.5 in December. The balance will be EUR 7.5. That will be paid out in April. Thank you for your attention. Bonsoir. Very good.
Now, as you can see, the net debt was down in 2025 for the third year running, standing at EUR 6.9 billion, so slightly below 10%. Indeed, in line with the year 2020, that was the year before we acquired Tiffany. Then finally, and this will conclude my presentation, we will propose at the AGM in April a dividend of EUR 13 per share. This is stable compared to last year. As you know, the group's dividend policy is to maintain a dividend at a stable level when we face challenging times. Of course, when we have more favorable periods of growth, then of course, the dividend grows in line with our profits. There was an interim dividend of EUR 5.5 in December. The balance will be EUR 7.5. That will be paid out in April. Thank you for your attention. Bonsoir. Very good.
Speaker #1: Now, as you can see, the net debt was down in 2025 for the third year running, standing at €6.9 billion.
Speaker #1: So slightly 10% and indeed in the year line with 2020 . That was the year before we acquired Tiffany . And then finally , and this conclude my will presentation , we will propose at the AGM in April , a dividend of €13 per share .
Speaker #1: This compared to last year . As know , the is stable group's you policy is maintain to a dividend at a stable level .
Speaker #1: When we face challenging times. But of course, when we have more favorable periods of growth, then of course the dividend grows in line with our profits. Dividend of €5.5 in December.
Speaker #1: The will balance be €7.5. That will be paid out in April. Thank you for your attention.
Speaker #2: Some of .
Bernard Arnault: We're available to answer a few questions. Kindly introduce yourself when you ask your question. Oui. Bonjour. Good afternoon. Antoine Belge from BNP Paribas. Three questions, if I may. Firstly, would it be possible to return to the performance of China in Q4? And also to know a little about what are your, perhaps not forecasts, but how you view the developments of the Chinese market that has turned down slightly since the summer? Second question, fashion and leather goods business. Could we have some metrics on Louis Vuitton Dior? Dior has gone above the average of the division. One of the great surprises today is the margin increases. Vous avez mentionné que very good cost control. Mr. Arnault, you mentioned that with exchange rate impacts, that the improvement is going to continue.
[Translator]: We're available to answer a few questions. Kindly introduce yourself when you ask your question.
Speaker #1: Very good, we're available to answer a few questions. Kindly introduce yourself when you ask your question.
Antoine Belge: Oui. Bonjour. Good afternoon. Antoine Belge from BNP Paribas.
Speaker #2: ! Yes Bonjour .
Speaker #1: Good , Antoine afternoon Beige from BNP Paribas . Three if I questions , Firstly , would it be possible to may . return to the performance of China in Q4 and also to know a little about what are your perhaps not forecasts , but how view the you developments of the Chinese market that has turned down slightly since the summer ?
[Translator]: Three questions, if I may. Firstly, would it be possible to return to the performance of China in Q4? And also to know a little about what are your, perhaps not forecasts, but how you view the developments of the Chinese market that has turned down slightly since the summer? Second question, fashion and leather goods business. Could we have some metrics on Louis Vuitton Dior? Dior has gone above the average of the division. One of the great surprises today is the margin increases. Vous avez mentionné que very good cost control. Mr. Arnault, you mentioned that with exchange rate impacts, that the improvement is going to continue.
Speaker #1: Second question, fashion and leather goods business. We could have some metrics on Louis Vuitton, and during Q1, have gone above the average of the division. The great surprise today is the margin increases, and with 10.1%...
Speaker #1: Very good cost control. Mr. Arnault, I believe you mentioned that with exchange rate impacts, that the improvements are going—
Bernard Arnault: The impact was quite high on the operating income, but thanks to currency hedging, there should be a slightly more remote or postponed effect with the euro/dollar rate that has moved, I think, to 120 today. Regarding the development of China in Q4 and Chinese clientele, if you look at the change between Q3 and Q4 on customers, to make it simple, I mean, we had more or less the same numbers. There was a slowdown in American customers, but the basis of comparison was a bit complicated if you compare with Q4 of last year. So the improvement trends that we noted in Q3 remained stable. And we have a positive development in our Chinese customers, constant in local customers, and improvement in offshore. And Christian Dior? Well, on Dior, difficult to give you forecasts. Less than a month that we resumed selling products by the new creative director.
The impact was quite high on the operating income, but thanks to currency hedging, there should be a slightly more remote or postponed effect with the euro/dollar rate that has moved, I think, to 120 today.
Speaker #2: To continue .
Speaker #1: The impact was quite high on the operating income. But thanks to currency hedging, there should be a slightly more remote or postponed effect with the euro-dollar rate.
Regarding the development of China in Q4 and Chinese clientele, if you look at the change between Q3 and Q4 on customers, to make it simple, I mean, we had more or less the same numbers. There was a slowdown in American customers, but the basis of comparison was a bit complicated if you compare with Q4 of last year. So the improvement trends that we noted in Q3 remained stable. And we have a positive development in our Chinese customers, constant in local customers, and improvement in offshore. And Christian Dior?
Speaker #1: Moved, I—that has to 120 today.
Speaker #3: Regarding .
Speaker #1: The development of China in Q4 and Chinese clientele , if you look at change the between Q3 and Q4 on customers to make it simple , I mean , we had more or less the same numbers .
Speaker #1: There was a slowdown in America, but the customers' basis of comparison was a bit complicated. If you compare with Q4 of last year...
Speaker #1: There was a slowdown American in but the customers , basis of comparison was a bit complicated . compare If you with Q4 of last So the improvement trends that we'd noted in Q3 were remained stable and we have a positive development in our Chinese customers , constant in local customers and improvement in offshore on Christian Dior .
Well, on Dior, difficult to give you forecasts. Less than a month that we resumed selling products by the new creative director.
Speaker #2: On Weil Dior, difficult to give you a forecast less than a month that we resumed selling products by the new creative director. It's off to a good start.
Bernard Arnault: It's off to a good start. But if I say that it's off to too good a start, you're going to anticipate astronomical figures. If I say that it's so-so, you're going to think that it's not working. So let's wait until the next meeting. But for 2025, I mean, there's nothing new. We find that the numbers are slightly above average. But if you look at the two brands, they are both growing quarter after quarter from Q1 to Q4. These improvements are worth noting. As regards exchange rates and the margins, regarding exchange rates next year, we expect the same effects, the same currency effects, but the timetable will be reversed. In other words, what you saw in the numbers I gave you will be more or less the same, but probably in terms of timeline, it will be the reverse order.
It's off to a good start. But if I say that it's off to too good a start, you're going to anticipate astronomical figures. If I say that it's so-so, you're going to think that it's not working. So let's wait until the next meeting. But for 2025, I mean, there's nothing new. We find that the numbers are slightly above average. But if you look at the two brands, they are both growing quarter after quarter from Q1 to Q4. These improvements are worth noting. As regards exchange rates and the margins, regarding exchange rates next year, we expect the same effects, the same currency effects, but the timetable will be reversed. In other words, what you saw in the numbers I gave you will be more or less the same, but probably in terms of timeline, it will be the reverse order.
Speaker #2: But if I say that it's off to too good a start, you're going to anticipate astronomical figures. If I say that it's so, going to so you're think that not it's working.
Speaker #2: So until then, let's wait for the next meeting.
Speaker #1: Yeah , but for 2025 , I mean , there's nothing new . We find that the numbers are slightly above average . But if you look at the two brands , they are both growing after quarter quarter from Q1 to Q4 .
Speaker #1: So these improvements are worth noting . As regards exchange rates . And the margins regarding exchange rates next year , we expect the same effects , the same currency effects .
Speaker #1: But the timetable will be reversed. In other words, what you saw in the numbers I gave will be more or less the same.
Speaker #1: But probably, in terms of timeline, it will be the reverse order. There are hedging effects, but they won't be very different from this. So, in year—
Bernard Arnault: There are hedging effects, but they won't be very different from this year. So in terms of financial impact, this won't make much difference. Bonsoir. Merci. Erwan Rambourg. Good evening, Erwan Rambourg from HSBC. Three questions from my side, if I may. Louis Vuitton. Louis saw quite major initiatives. Any further possibilities for diversification in hospitality or other growth drivers going forward for Vuitton? Secondly, a question on Moët Hennessy. When you appointed Jean-Jacques with the help of Alexandre for that asset, you mentioned restructuring of about 18, 24 months. We're about halfway there. How do you view the situation and the future? And lastly, an update on Tiffany. Fine acceleration in Q4, perhaps more Bulgari than Tiffany. I may be mistaken. An update on where you are in the retail overhaul? Mr.
There are hedging effects, but they won't be very different from this year. So in terms of financial impact, this won't make much difference.
Speaker #1: In terms of financial impact, this won't make much difference.
Erwan Rambourg: Bonsoir. Merci. Erwan Rambourg.
[Translator]: Good evening, Erwan Rambourg from HSBC. Three questions from my side, if I may. Louis Vuitton. Louis saw quite major initiatives. Any further possibilities for diversification in hospitality or other growth drivers going forward for Vuitton? Secondly, a question on Moët Hennessy. When you appointed Jean-Jacques with the help of Alexandre for that asset, you mentioned restructuring of about 18, 24 months. We're about halfway there. How do you view the situation and the future? And lastly, an update on Tiffany. Fine acceleration in Q4, perhaps more Bulgari than Tiffany. I may be mistaken. An update on where you are in the retail overhaul? Mr.
Speaker #3: Erwan .
Speaker #2: evening everyone from HSBC on board Good Merci , . Three questions from my side , if I on Louis Vuitton . may , You had Louis sold quite major initiatives any further possibilities for diversification in hospitality or other growth going drivers forward ?
Speaker #2: For Vuitton? Secondly, a question on—and we see when you appointed Jean-Jacques, with the help of Alexandre, for that asset—you mentioned restructuring of about 18 to 24 months; we're about halfway there.
Speaker #2: How do you view the situation and the future? And lastly, an update on Tiffany Fine acceleration in Q4. It's perhaps more Bulgari than Tiffany.
Speaker #2: I may be mistaken. And I may update you on where we are in the retail overhaul. Mr. Arnault, I recall you mentioned that the before and after increase in revenue was about 25%.
Bernard Arnault: Arnold, I recall you mentioned that the before and after increased the revenue by about 25% like for like. I don't know what percentage of the real estate you've overhauled. Could you talk about productivity in the brand at 26? In Asia and in Vuitton, we have a great many initiatives. For example, you mentioned, I didn't mention that, that of Seoul, where we're going soon with the Vuitton teams. We have a quite remarkable achievement there that links the history of Vuitton. A museum example of what we've been doing at Vuitton since the 19th century, together with new products in a quite spectacular space. It's off to a flying start. Concerning Vuitton, it's not a brand that we really want to diversify. We already have a great many products. We have a great many lines. We have two creative designers I'll repeat.
Arnold, I recall you mentioned that the before and after increased the revenue by about 25% like for like. I don't know what percentage of the real estate you've overhauled. Could you talk about productivity in the brand at 26?
Speaker #2: Like for like, no, don't know what percentage of the real estate you've overhauled. And about, could you talk productivity and the brand at 26.
Bernard Arnault: In Asia and in Vuitton,
[Translator]: we have a great many initiatives. For example, you mentioned, I didn't mention that, that of Seoul, where we're going soon with the Vuitton teams. We have a quite remarkable achievement there that links the history of Vuitton. A museum example of what we've been doing at Vuitton since the 19th century, together with new products in a quite spectacular space. It's off to a flying start. Concerning Vuitton, it's not a brand that we really want to diversify. We already have a great many products. We have a great many lines. We have two creative designers I'll repeat.
Speaker #2: I'll answer on Vuitton . We have a great many initiatives . For example , you mentioned , I didn't mention of that that soul where we're going soon with the teams .
Speaker #2: We have a quite remarkable achievement there, links that the history of Vuitton and a museum—example of what we've been doing at retail since the 19th century—together with new in products, a quite space.
Speaker #2: And it's off spectacular to a flying start . Concerning Vuitton brand that we , it's to diversify . We already have products , we really want many have a a not a great great many lines .
Speaker #2: We have two creative designers who are repeat. It's also the view of Pietro and Damien Bertrand. Unlike Joe, Vuitton is not a matter of fashion.
Bernard Arnault: It's also the view of Pietro and Damien Bertrand. Unlike Dior, Vuitton is not a matter of fashion. It's one of leather goods, cases, and trunks. We're focusing on that instead of diversifying somewhat erratically. We're remaining focused. It's not because from time to time there's a hotel room, as we have at Dior at Avenue Montaigne, a room that's of interest, a hospitality that's interesting. It means we can receive VIPs and give them certain advantages when they're in the house. But Vuitton's not going to go in the hotel business. We've agreed on that. Vuitton is focusing instead of diversifying. We have already many product lines to develop, to refine further. You see this image here. This we have the latest campaign. That's a very compelling image for Vuitton. It's the iconic product of Vuitton. In fact, this campaign has yielded truly remarkable results.
It's also the view of Pietro and Damien Bertrand. Unlike Dior, Vuitton is not a matter of fashion. It's one of leather goods, cases, and trunks. We're focusing on that instead of diversifying somewhat erratically. We're remaining focused. It's not because from time to time there's a hotel room, as we have at Dior at Avenue Montaigne, a room that's of interest, a hospitality that's interesting. It means we can receive VIPs and give them certain advantages when they're in the house. But Vuitton's not going to go in the hotel business. We've agreed on that. Vuitton is focusing instead of diversifying. We have already many product lines to develop, to refine further. You see this image here. This we have the latest campaign. That's a very compelling image for Vuitton. It's the iconic product of Vuitton. In fact, this campaign has yielded truly remarkable results.
Speaker #2: It's one of leather goods cases and trunks , and focusing on we're that instead of diversifying somewhat erratically . We're remaining focused . It's not because from time to time there's a As we have at Deer , at Avenue Montaigne hotel room .
Speaker #2: A room that is of interest, hospitality. That's interesting. It means we can receive VIPs and give them certain advantages when they're in the house.
Speaker #2: But returns not going to go in the hotel business . We agreed on that . We is is focusing that diversifying . We have already many product lines to develop to refine further .
Speaker #2: see this image You . This we have images of the latest , latest the campaign that very compelling image for Britain . It's the product iconic of Britain .
Speaker #2: For this campaign has yielded truly remarkable results . And yet it's a product been that's around for some So 50 years . Vito is a truly historic brand with a high focus on quality and which we seek to bring technical refinements .
Bernard Arnault: And yet, it's a product that's been around for some 50 years. So Vuitton is a truly historic brand with a high focus on quality in which we seek to bring technical refinements. The trunks that we saw at the show last year. Vuitton's the only one that can do that with the glasses that are the same as the stained glasses of Notre-Dame, the same craftsmen. If you call it diversification, but for Vuitton, it's truly its core business. For Moët Hennessy, would you like to answer? Vous avez un micro pour Jean-Jacques? Merci. J'aurais été déçu de ne pas prendre la parole. I would have been disappointed not to take the floor. Listen, where do we stand on restructuring? It's not restructuring as such. Together with Alexandre, we took up this business knowing that it would take some time to return to growth.
Bernard Arnault: And yet, it's a product that's been around for some 50 years. So Vuitton is a truly historic brand with a high focus on quality in which we seek to bring technical refinements. The trunks that we saw at the show last year. Vuitton's the only one that can do that with the glasses that are the same as the stained glasses of Notre-Dame, the same craftsmen. If you call it diversification, but for Vuitton, it's truly its core business. For Moët Hennessy, would you like to answer?
Speaker #2: The the trunks that we at the saw show last year , Vuitton is the only one that can do that with the the , the glasses that are the same as the glasses that stained Notre Dame , the craftsmen .
Speaker #2: same And if you call it diversification . But for Vuitton , it's truly it's core business where from and see , to answer ?
Cécile Cabanis: Vous avez un micro pour Jean-Jacques? Merci.
Speaker #1: Do you microphone ? have a Jean-Jacques . I would have been disappointed not to take the floor . Listen , where do we stand on restructuring ?
Bernard Arnault: J'aurais été déçu de ne pas prendre la parole.
[Translator]: I would have been disappointed not to take the floor. Listen, where do we stand on restructuring? It's not restructuring as such. Together with Alexandre, we took up this business knowing that it would take some time to return to growth.
Speaker #1: Well , it's not restructuring as such . Together really with Alexandre , we took up this business Newing . Knowing that it would take some time to return to growth .
Bernard Arnault: There's the matter of what we have to offer. A number of initiatives were commented by Mr. Arnault, especially around Formula 1. But there's also of Pharrell Williams at Moët Hennessy. Likewise, Hennessy, we are trying to improve our offer, improve creation, make our brands more desirable. There's also the issue of demand. Demand is not particularly geared towards us. If you look at main markets in the US, vodka, tequila, and whiskeys are down. The only category that is growing at all is the ready-to-drink. So small cans sold at EUR 3.5. At times of crisis, we say that's the end of it. This is a structural thing. But no, we can see this is cyclical. The only thing that is growing in the market is the quality of spirits selling at $3 or $4 a go. Of course, these are small amounts, but this reflects low demand.
There's the matter of what we have to offer. A number of initiatives were commented by Mr. Arnault, especially around Formula 1. But there's also of Pharrell Williams at Moët Hennessy. Likewise, Hennessy, we are trying to improve our offer, improve creation, make our brands more desirable. There's also the issue of demand. Demand is not particularly geared towards us. If you look at main markets in the US, vodka, tequila, and whiskeys are down. The only category that is growing at all is the ready-to-drink. So small cans sold at EUR 3.5. At times of crisis, we say that's the end of it. This is a structural thing. But no, we can see this is cyclical. The only thing that is growing in the market is the quality of spirits selling at $3 or $4 a go. Of course, these are small amounts, but this reflects low demand.
Speaker #1: There's the matter of what we have to offer. A number of initiatives were commented on by Mr. Arnault, especially around Formula One.
Speaker #1: there's also foreign Williams at Chandon . Likewise NSC . We are trying to improve our offer , improve creation , make our brands more desirable .
Speaker #1: There's also the issue of demand. Demand is not particularly geared towards us. If you look at the main market in the US, vodka, tequila, whiskeys are down.
Speaker #1: The only category that is growing at all is the ready-to-drink. So, small cans sold at €3.50 at times of crisis.
Speaker #1: We said, 'That's the end of it.' This is the structural thing. But no, we can see this is a cyclical.
Speaker #1: The only thing that is growing in the market is the quality of spirits selling at $3 or $4. Goal. It's, of course, these are a small amount.
Speaker #1: But this reflects low demand . So maybe 18 , maybe 24 months . course But demand should be there . It's not quite there yet , at least not in the US .
Bernard Arnault: So maybe 18, maybe 24 months. But of course, demand should be there. It's not quite there yet, at least not in the US. Passe la parole à Stéphane pour Tiffany. Over to Stéphane for Tiffany. Bien. On Tiffany, as you said, we're right in the middle of the transformation plan that started since 2021 and will continue into the out years on the stores. But over and above the stores, it's also a transformation in terms of product. Tiffany was hugely focused on silver products, and we're now pushing gold. We are pushing high jewelry. High jewelry has tripled in 4 years. The high jewelry rate has tripled in 4 years. That's what's happening. Silver has declined by over 1/3 since we took it over. And there to sell more icons, as Mr. Arnault mentioned, and icons based on gold, diamonds, platinum.
So maybe 18, maybe 24 months. But of course, demand should be there. It's not quite there yet, at least not in the US.
Bernard Arnault: Passe la parole à Stéphane pour Tiffany.
Speaker #1: Stefan for Tiffany .
[Translator]: Over to Stéphane for Tiffany. Bien. On Tiffany, as you said, we're right in the middle of the transformation plan that started since 2021 and will continue into the out years on the stores. But over and above the stores, it's also a transformation in terms of product. Tiffany was hugely focused on silver products, and we're now pushing gold. We are pushing high jewelry. High jewelry has tripled in 4 years. The high jewelry rate has tripled in 4 years. That's what's happening. Silver has declined by over 1/3 since we took it over. And there to sell more icons, as Mr. Arnault mentioned, and icons based on gold, diamonds, platinum.
Speaker #2: Over to for Yeah . Tiffany . Well on Tiffany , as you said , we're right in the middle of the transformation plan that started at since 2021 and will continue into the out years on the stores .
Speaker #2: But over and above the stores. Also, its transformation in terms of product was hugely focused on silver products. And we're now pushing gold.
Speaker #2: They are pushing high jewelry higher. The jewelry has tripled in four years. The hydro rates tripled in four years. That's what's happening.
Speaker #2: Silver , however , has declined by over a third since we took it over . And to sell more there icons as Mr. mentioned , Arnault and I , based on gold , diamonds , platinum .
Bernard Arnault: So it's a mammoth transformation plan that's underway between the old and the new mix, the former mix. Silver, the bridal were negative, and on the new mix, we're growing double digit. The problem is that the new mix for the time being is still relatively weak as compared to the former Tiffany. That's the first thing. The second thing, in terms of the new store concepts, the new concepts represented about 1/3 in terms of number of stores at the end of 2025 and about 42% of sales, as against 31% the previous year. So it's growing, but it remains less than 1/2 our sales, and it only represents 1/3 of the network. I know a wonderful store that was revamped on Fifth Avenue, which in 2025 beat the never-achieved record in terms of sales.
So it's a mammoth transformation plan that's underway between the old and the new mix, the former mix. Silver, the bridal were negative, and on the new mix, we're growing double digit. The problem is that the new mix for the time being is still relatively weak as compared to the former Tiffany. That's the first thing. The second thing, in terms of the new store concepts, the new concepts represented about 1/3 in terms of number of stores at the end of 2025 and about 42% of sales, as against 31% the previous year. So it's growing, but it remains less than 1/2 our sales, and it only represents 1/3 of the network. I know a wonderful store that was revamped on Fifth Avenue, which in 2025 beat the never-achieved record in terms of sales.
Speaker #2: So, it's a mammoth plan that's underway between the old and the new mix. The former mix, silver. Bridal. The bridal were, and on negative.
Speaker #2: new mix , where growing double digit the problem is that the new mix for the time being , is still a relatively weak as compared to the former .
Speaker #2: Tiffany . That's the first thing . The second thing , in terms of the new store concepts new , the concepts represented about a third in terms of number stores of at the end of 2025 .
Speaker #2: And about 42% of sales as against 31% . The previous year . So it's growing , but it remains less than half our it sales , and only represents a third of the network .
Speaker #2: I note our store, that was revamped on Fifth Avenue, which in 2025 will be the never achieved record in terms of sales. Wonderful.
Bernard Arnault: That has taken a weight in the December mix that's quite considerable because it's almost doubled its mix in December as compared to the rest of the year. So the stores are working extremely well. The difference, just to end on your question, the difference between the former concept performance and the new concept is between 15 and 20 points. So it's hugely promising for the future. Bonsoir. Luca Solca from Bernstein. My name is Luca Solca from Bernstein. We find that you're doing fine work to keep costs under control, to have targeted capital expenditure, to monitor WCR. What are the opportunities for 2026? Can you keep up this effort? Is there also a scope effect to take into account? Is that on the menu, as it were? And could there be possible disposals? You have disposed of a number of DFS stores already.
That has taken a weight in the December mix that's quite considerable because it's almost doubled its mix in December as compared to the rest of the year. So the stores are working extremely well. The difference, just to end on your question, the difference between the former concept performance and the new concept is between 15 and 20 points. So it's hugely promising for the future.
Speaker #2: And that has taken away in the December mix; that's quite considerable because it's almost doubled its mix in December as compared to the rest of the year.
Speaker #2: So the stores are working extremely well. The difference, just to answer your question, the difference between the former concept's performance and the new concept is between some 15 and 20 points.
Speaker #2: So it's a huge leap for the promising future.
Luca Solca: Bonsoir. Luca Solca from Bernstein.
[Translator]: My name is Luca Solca from Bernstein. We find that you're doing fine work to keep costs under control, to have targeted capital expenditure, to monitor WCR. What are the opportunities for 2026? Can you keep up this effort? Is there also a scope effect to take into account? Is that on the menu, as it were? And could there be possible disposals? You have disposed of a number of DFS stores already.
Speaker #1: De Luca Stocker from Bear Stearns , Bear Stearns , we find that you're doing a fine work to keep costs under control , to have targeted capital expenditure , to monitor WCR .
Speaker #1: What are the opportunities for 2026 ? Can you keep up this effort ? Is there also a scope effect to account ? Is that on the menu , as it were , and could there be possible disposals have disposed of a number of DFS stores ?
Bernard Arnault: Now, the question number two, and this may be also related to what Jean-Jacques Guiony just told us, what's your thinking on demand by segment from consumers? We find ourselves in a market where the middle class seems to be slowing down compared to the well-off. At least people have been spending money on the stock exchange. But for the sort of middle class, these customers, is there more work to do to stimulate demand from them? And then about watches, we saw TAG Heuer's leadership at the beginning of the year. This seems to be changing. How is that business changing? Are you remaining dedicated to these various brands of watches? Because this seems to be a challenging business right now. Well, to answer your first question, one can't speak of a menu. We work à la carte. So it's very difficult for me to answer your question.
Now, the question number two, and this may be also related to what Jean-Jacques Guiony just told us, what's your thinking on demand by segment from consumers? We find ourselves in a market where the middle class seems to be slowing down compared to the well-off. At least people have been spending money on the stock exchange. But for the sort of middle class, these customers, is there more work to do to stimulate demand from them? And then about watches, we saw TAG Heuer's leadership at the beginning of the year. This seems to be changing. How is that business changing? Are you remaining dedicated to these various brands of watches? Because this seems to be a challenging business right now. Well, to answer your first question, one can't speak of a menu. We work à la carte. So it's very difficult for me to answer your question.
Speaker #1: already . You Now the question number two , and this may be also related to what Jean-Jacques Guiony just told us . What your thinking on demand by segment from consumers .
Speaker #1: We find ourselves in the market where the middle class seems to be slowing down compared to the well-off. At least people have been earning money on, on, on the, on the stock exchange.
Speaker #1: But the sort of the middle class, these customers, do you—more, is there more, is there work to do to—to stimulate the demand from them?
Speaker #1: And then about watches, we saw TAG Heuer's leadership at the beginning of the year. This seems to be changing. How is that business changing?
Speaker #1: Are you remaining dedicated to these various brands of watches? Because this seems to be a challenging business right now.
Speaker #2: Well , your to answer first . Question , one can't . Speak of a menu . We work a la carte , so very difficult for it's me to answer your question , except when we come to the dish desired .
Bernard Arnault: Except when we come to the desired dish. Actually, there are two segments. It's always the same. And that's been the case for a long time now. There's the segment of the affluent customers, customers who have the means, who are very wealthy customers. And then there are the affluent customers. It's both. We have the both customer segments. Sometimes the most well-off customers stand out for various reasons. When the stock market's up, indeed, or when they need to invest in products that are more attractive than others. And yet, we work a great deal with those customers, especially in the big luxury brands, in jewelry, and in the most iconic watches.
Except when we come to the desired dish. Actually, there are two segments. It's always the same. And that's been the case for a long time now. There's the segment of the affluent customers, customers who have the means, who are very wealthy customers. And then there are the affluent customers. It's both. We have the both customer segments. Sometimes the most well-off customers stand out for various reasons. When the stock market's up, indeed, or when they need to invest in products that are more attractive than others. And yet, we work a great deal with those customers, especially in the big luxury brands, in jewelry, and in the most iconic watches.
Speaker #2: there are Actually , two segments . It's always the same . And that's been the case for a long time now . There's the segment of the affluent customers , customers who have the the means , who very wealthy customers .
Speaker #2: And then there are the affluent customers . It's a both we have the both customer segments . Sometimes the most . Well , customers stand out for various reasons .
Speaker #2: When the stock market's up . or when they need to Indeed , invest . In products that are more attractive than than others than .
Speaker #2: Yet we work great with those customers, dealing especially with the big luxury brands and jewelry, and the most iconic watches. And in this regard, I'd like to mention that at Louis Vuitton, every few years with La Fabrique du Temps, we have managed to produce what is considered by all watch connoisseurs as some of the finest watches in the world. These are indeed very impressive, and we could organize something around them one day.
Bernard Arnault: In this regard, I'd like to mention that at Louis Vuitton, over a few years with La Fabrique du Temps, we managed to produce what is considered by all watch connoisseurs as some of the finest watches in the world that are indeed very successful. We could organize one day, if you're interested, a visit for some analysts who are fond of watches. A site visit to show you is truly fascinating. That's what we do with other activities. Of course, these watches with complications, these manual watches, are so complicated to manufacture that they're very expensive. That's for the very high-net-worth customers. But also at Vuitton, our stores, we try and attract the kind of entry-level customers, so to speak, if the range doesn't start at zero, because the entry price remains quite high.
In this regard, I'd like to mention that at Louis Vuitton, over a few years with La Fabrique du Temps, we managed to produce what is considered by all watch connoisseurs as some of the finest watches in the world that are indeed very successful. We could organize one day, if you're interested, a visit for some analysts who are fond of watches. A site visit to show you is truly fascinating. That's what we do with other activities. Of course, these watches with complications, these manual watches, are so complicated to manufacture that they're very expensive. That's for the very high-net-worth customers. But also at Vuitton, our stores, we try and attract the kind of entry-level customers, so to speak, if the range doesn't start at zero, because the entry price remains quite high.
Speaker #2: If you're interested, a visit is successful. For some analysts who are fond of watches, a side visit to show truly it's fascinating.
Speaker #2: That's what we do with other activities. And of course, there are these watches with complications—these manual watches are so complicated to manufacture that they're very expensive.
Speaker #2: And that's for the very high net worth customers , but also had right on our stores , we try and attract the entry , kind of entry level customers , so to speak .
Speaker #2: And if the , the range doesn't start at zero because the the entry price remains quite high . But we know that those customers can then move to the higher character , the younger they start , the more attached they'll become to the to the house .
Bernard Arnault: But we know that those customers can then move to the higher category. The younger they start, the more attached they'll become to the house. And both, well, when the economic climate in a country is not so good, obviously, it's firstly the affluent customers who disappear a bit. That's a fact. But it doesn't mean that the rich are not progressing either, because there's no trickle down there. I mean, it's a different development. And on the watches on TAG Heuer, Mr. Bianchi will tell us about the watches. But we're very confident on TAG Heuer in particular, aren't we? And on the watch business, when I see what we've achieved with Vuitton, there's huge potential for the group. But you know TAG Heuer very well. Yes, well, what I can say is that we've just completed LVMH Watch Week in Milan.
But we know that those customers can then move to the higher category. The younger they start, the more attached they'll become to the house. And both, well, when the economic climate in a country is not so good, obviously, it's firstly the affluent customers who disappear a bit. That's a fact. But it doesn't mean that the rich are not progressing either, because there's no trickle down there. I mean, it's a different development. And on the watches on TAG Heuer, Mr. Bianchi will tell us about the watches. But we're very confident on TAG Heuer in particular, aren't we? And on the watch business, when I see what we've achieved with Vuitton, there's huge potential for the group. But you know TAG Heuer very well. Yes, well, what I can say is that we've just completed LVMH Watch Week in Milan.
Speaker #2: And both well , when the economic climate in the country is not so good , firstly the affluent obviously it's customers who disappear a bit .
Speaker #2: that's That's a fact . But it doesn't mean that the rich are not progressing either , there's no because trickle down it's there .
Speaker #2: It's a, I mean, different— and development. On the watches, on TAG Heuer, Mr. Bianchi will tell us about the watches.
Speaker #2: But we're very confident Tag Heuer on in particular , we ? And on the the watch aren't business , when I see what we've achieved with Vuitton , there's huge potential for the group .
Speaker #2: But you know very well.
Speaker #1: Yes. Well, what I can say is that we've just completed LVMH Watch Week in Milan. We had these Napoleon stores in the Louis Vuitton shop and the Tiffany's.
Bernard Arnault: We had these Via Montenapoleone stores in the Louis Vuitton shop and the Tiffany. Well, you have Tiffany, you have Bulgari, we have the Zenith in Tiffany. Anyway, we meet our retailers, and that week was very successful indeed. In any case, we started the Formula 1 partnership. We have it going for another nine years. We invested in Joubert. We took a minority interest last year. We started the Hublot manufacture to extend production of watches through Hublot. We did Sigatec for Bulgari last year. We bought L'Épée. So all this goes to show that we're very confident in the watch business, and we keep investing. There's no question of stopping that. And indeed, we denied, formally denied, a rumor that went around regarding we were going to dispose of the Zenith. There's never any question of selling Zenith. So what else can I say?
We had these Via Montenapoleone stores in the Louis Vuitton shop and the Tiffany. Well, you have Tiffany, you have Bulgari, we have the Zenith in Tiffany. Anyway, we meet our retailers, and that week was very successful indeed. In any case, we started the Formula 1 partnership. We have it going for another nine years. We invested in Joubert. We took a minority interest last year. We started the Hublot manufacture to extend production of watches through Hublot. We did Sigatec for Bulgari last year. We bought L'Épée. So all this goes to show that we're very confident in the watch business, and we keep investing. There's no question of stopping that. And indeed, we denied, formally denied, a rumor that went around regarding we were going to dispose of the Zenith. There's never any question of selling Zenith. So what else can I say?
Speaker #1: Well , you have Tiffany , you have Bulgari , we have the Tiffany . Anyway , we meet our zenith in retailers and that is that week was very successful indeed .
Speaker #1: In any case , we started the formula partnership . one We have it going for another nine years . We invested Jupiter . in We took a minority interest last year .
Speaker #1: We started the to manufacture extend production of watches through Hublot . We did signal AG for Bulgari last year . We bought leopard , so all this goes to show that we're very confident in the watch business , and we keep investing .
Speaker #1: No, there's no question of stopping that. And, we denied—indeed, formally denied—a rumor that went around regarding we were going to dispose of Zenith. There's never any question of selling Zenith.
Speaker #1: So what else can I say ? We we remain very confident on the watch segment . The that segment . Well , the timepiece at segment large and you can see with the exports of Swiss watches is experiencing challenges .
Bernard Arnault: We remain very confident on the watch segment, that segment, well, the timepiece segment at large. And you can see with the export of Swiss watches is experiencing challenges, and some of our subcontractors are also experiencing challenges. And we find this in some of the houses. We remain confident, and we keep investing. Yes, Mr. Number Two. Bonsoir. Good evening. Édouard Aubin from Morgan Stanley. I had a couple of questions for Mrs. Cabanis. Number one, to my knowledge, you don't have a crystal ball. You don't give us any guidance. You're talking to start today. But still, can you give us some color on the sensitivity analysis for margins in leather goods? Assuming you get a 4% margin, do you think the margin is going to go up or down? I mean, you mentioned the currency effect, but there are also tariffs. There's the cost of materials.
We remain very confident on the watch segment, that segment, well, the timepiece segment at large. And you can see with the export of Swiss watches is experiencing challenges, and some of our subcontractors are also experiencing challenges. And we find this in some of the houses. We remain confident, and we keep investing. Yes, Mr. Number Two.
Speaker #1: And some are also experiencing subcontractor challenges. And we find this of the houses that we remain in, some confident, and we keep investing.
Speaker #1: Yes . Mr. . Number two , evening . Edouard Robert from good Morgan Stanley . And a couple of questions for Mrs. Cabanis .
Édouard Aubin: Bonsoir.
[Translator]: Good evening. Édouard Aubin from Morgan Stanley. I had a couple of questions for Mrs. Cabanis. Number one, to my knowledge, you don't have a crystal ball. You don't give us any guidance. You're talking to start today. But still, can you give us some color on the sensitivity analysis for margins in leather goods? Assuming you get a 4% margin, do you think the margin is going to go up or down? I mean, you mentioned the currency effect, but there are also tariffs. There's the cost of materials.
Speaker #1: Number one , to my knowledge , you don't have a ball . You don't give crystal us any guidance . And you it's not going to start today , but still , can you give us some color on the sensitivity analysis for margins in .
Speaker #1: With leather in leather goods, assuming you get a 4% margin, do you think the margin is going to go up or, I mean, down?
Speaker #1: You, I mentioned the currency effect, but there are also tariffs. There's a cost of materials. So that's my first question on Fashion and Leather Goods.
Bernard Arnault: So that's my first question on fashion and leather goods. The other question on the cost structure that Mr. Arnault mentioned: some of your competitors, some of your peers are cutting down on their stores. Are you cutting costs on payroll, or are you also working on cutting in the payroll? And then on the corporate income tax, what's your expectation for the coming year? Well, lots of crystal ball questions there, but I'll try and see if I can answer. On question number one, that is the expected level of profit margin on fashion and leather goods. Well, we are working on costs, of course. Now, in order to stabilize our profits, we need to find renewed growth, and that's what we want to generate. We want to keep costs under control. But what else can we say?
So that's my first question on fashion and leather goods. The other question on the cost structure that Mr. Arnault mentioned: some of your competitors, some of your peers are cutting down on their stores. Are you cutting costs on payroll, or are you also working on cutting in the payroll? And then on the corporate income tax, what's your expectation for the coming year? Well, lots of crystal ball questions there, but I'll try and see if I can answer. On question number one, that is the expected level of profit margin on fashion and leather goods. Well, we are working on costs, of course. Now, in order to stabilize our profits, we need to find renewed growth, and that's what we want to generate. We want to keep costs under control. But what else can we say?
Speaker #1: The other question on the cost structure that Mr. Arnaud mentioned , some of your competitors , some of your peers are are cutting down on their stores .
Speaker #1: Are you cutting costs on payroll, or are you also working on cutting in the payroll? And then on the corporate income tax?
Speaker #1: What's your expectation for the coming year? Well, lots of crystal ball questions there, but I'll try and see if I can answer one question that is the number one.
Speaker #1: expected profit margin level of on fashion and leather goods . Well , we are working on costs . Of course , now in order to to stabilize our profit profit we need to a find renewed growth .
Speaker #1: And that's what we want to generate . We want to keep costs under control . But what else can we say ? We need some growth because of course without growth , profit will margin be under pressure in organic terms .
Bernard Arnault: We need some growth because, of course, without growth, profit margin will be under pressure in organic terms. And on the currency effect, as I said, we expect the same effect as last year, but the timetable will be reversed. Regarding the cost structure per se, well, there's no one big rule saying, "We'll cut down on this budget line or that." It's always a case by case. We may have exceptional initiatives. Nonetheless, we still have to manage the rest of the network. So we keep our disciplines stringent on the network as a whole. On perfumes and cosmetics, the profit margin was up 8%. There was a remarkable word on POSM, marketing expenses. And so there's no clear-cut answer. It depends on where we stand, where we need to work on to improve the effectiveness of our business model. But everybody is applying the same discipline on costs.
We need some growth because, of course, without growth, profit margin will be under pressure in organic terms. And on the currency effect, as I said, we expect the same effect as last year, but the timetable will be reversed. Regarding the cost structure per se, well, there's no one big rule saying, "We'll cut down on this budget line or that." It's always a case by case. We may have exceptional initiatives. Nonetheless, we still have to manage the rest of the network. So we keep our disciplines stringent on the network as a whole. On perfumes and cosmetics, the profit margin was up 8%. There was a remarkable word on POSM, marketing expenses. And so there's no clear-cut answer. It depends on where we stand, where we need to work on to improve the effectiveness of our business model. But everybody is applying the same discipline on costs.
Speaker #1: And on the currency effects, as I said, we expect the same effects as last year, but the timetable will be reversed.
Speaker #1: Regarding the cost structure, per se. Well, there's no one big rule—thing we'll cut down on this budget line or that. It's always a case by case.
Speaker #1: We may have exceptional initiatives still have. Nonetheless, we have to manage the rest of the network, so we keep our discipline stringent on the network as a whole.
Speaker #1: On perfumes and cosmetics , the profit margin was up 8% . There was a remarkable word on possum , on marketing expenses . so And there's no clear cut answer .
Speaker #1: It depends on where it stands, where we need to work on to improve the effectiveness of our business model. But everybody is applying the same discipline on costs.
Bernard Arnault: But of course, we expect growth to resume, and then we will be in a position to expect better profit margins on the tax rate. Well, it depends on when you ask the question. Last week, three weeks ago, it looks as though 2026 will have a tax rate identical to 2025 because the extra tax will be renewed in 2026. Well, are there any final questions at all? asks Bernard Arnault. I see no further questions. Well, oh, yes. Here you go. Sir? Boris Ivanov. Boris Ivanov. I'm a journalist for L'Informé. To my knowledge, and unless I'm mistaken, you did not mention the effects of tariffs. Well, there's the currency effect, but could we have some details on that? I imagine that higher tariffs will have an effect on your business.
But of course, we expect growth to resume, and then we will be in a position to expect better profit margins on the tax rate. Well, it depends on when you ask the question. Last week, three weeks ago, it looks as though 2026 will have a tax rate identical to 2025 because the extra tax will be renewed in 2026. Well, are there any final questions at all? asks Bernard Arnault. I see no further questions. Well, oh, yes. Here you go. Sir?
Speaker #1: But of course, we do. We expect growth to resume, and then we will be in a position to expect better profit margins on the tax rate.
Speaker #1: Well , depends on when you ask question . Last week , three weeks ago the , it looks as though 2026 will have a tax rate identical to 2025 because the extra tax will be renewed in 2026 .
Speaker #1: Well , on the . Are there any final questions at all ? Asks Bernard Arnault . I see no further questions . Well , oh yes .
Speaker #1: Here you go , sir . Boris Ivanov I'm a journalist for Libra info . To my knowledge , and unless I'm mistaken , you not did mention the effect of tariffs .
Boris Ivanov: Boris Ivanov.
[Translator]: Boris Ivanov. I'm a journalist for L'Informé. To my knowledge, and unless I'm mistaken, you did not mention the effects of tariffs. Well, there's the currency effect, but could we have some details on that? I imagine that higher tariffs will have an effect on your business.
Speaker #1: What is the currency effect? But could we have some details on that? I imagine that higher tariffs will have an effect on your business.
Bernard Arnault: Well, I did mention tariffs in my presentation looking at the growth margin regarding especially wines and spirits because you had an effect right there. This is only a partial effect because we had pushed stocks, inventories at the beginning of the year. So the real effects will be felt in 2026 over the full year. There will also be an effect on fashion and leather goods, and watches and jewelry. But of course, the pricing power is not the same as in wines and spirits. So of course, the bottom line will be different. Anyway, thank you for your attention. Merci.
Well, I did mention tariffs in my presentation looking at the growth margin regarding especially wines and spirits because you had an effect right there. This is only a partial effect because we had pushed stocks, inventories at the beginning of the year. So the real effects will be felt in 2026 over the full year. There will also be an effect on fashion and leather goods, and watches and jewelry. But of course, the pricing power is not the same as in wines and spirits. So of course, the bottom line will be different. Anyway, thank you for your attention. Merci.
Speaker #1: Well, I did mention tariffs in my presentation, looking at the gross margin regarding especially wines and spirits, because you had an effect right there.
Speaker #1: This is only a partial effect because we had pushed stocks, inventories at the beginning of the year. So the effects, real, will be felt in 2026 over the full year.
Speaker #1: They will also, in effect, on Fashion and Leather Goods and Watches and Jewelry. But of course, the pricing power is not the same in Wines and Spirits.