Under Armour Q3 2026 Under Armour Inc Earnings Call | AllMind AI Earnings | AllMind AI
Q3 2026 Under Armour Inc Earnings Call
Operator: Good day, and welcome to the Under Armour Q3 2026 Earnings Conference Call. All participants will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the * key followed by 0. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press *, then 1 on a touch-tone phone. To withdraw the question, please press * then 2. Please note, this event is being recorded. I would now like to turn the conference over to Lance Allega, Senior Vice President of Finance and Capital Markets. Please go ahead.
Operator: Good day, and welcome to the Under Armour Q3 2026 Earnings Conference Call. All participants will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the * key followed by 0. After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press *, then 1 on a touch-tone phone. To withdraw the question, please press * then 2. Please note, this event is being recorded. I would now like to turn the conference over to Lance Allega, Senior Vice President of Finance and Capital Markets. Please go ahead.
Speaker #1: Good day, and welcome to the Under Armour third quarter 2026 earnings conference call. All participants will be in listen-only mode. Should you need assistance, please signal a conference specialist by pressing the star key followed by zero.
Speaker #1: After today's presentation, there will be an opportunity to ask questions. To ask a question, you may press star then one on a touch-tone phone.
Speaker #1: To withdraw the question, please press star then two. Please note this event is being recorded. I would now like to turn the conference over to Lance Allega, Senior Vice President of Finance and Capital Markets.
Speaker #1: Please go
Speaker #1: ahead. Good
Lance Allega: Good morning, and welcome to Under Armour's fiscal 2026 Q3 earnings call. Today's call is being recorded, and a replay will be available on our investor website shortly after it ends. Joining us this morning are Kevin Plank, Under Armour's President and CEO, and Dave Bergman, our CFO. Before we begin, please note that certain statements made on today's call are forward-looking, as defined under federal securities laws. These statements reflect management's current expectations as of 6 February 2026, and are subject to risks and uncertainties that could cause actual results to differ materially. For a detailed discussion of these factors, please refer to this morning's press release, our filings with the SEC, including our most recently filed Form 10-K and Form 10-Q, and other public disclosures. In today's call, we may reference non-GAAP financial measures.
Lance Allega: Good morning, and welcome to Under Armour's fiscal 2026 Q3 earnings call. Today's call is being recorded, and a replay will be available on our investor website shortly after it ends. Joining us this morning are Kevin Plank, Under Armour's President and CEO, and Dave Bergman, our CFO. Before we begin, please note that certain statements made on today's call are forward-looking, as defined under federal securities laws. These statements reflect management's current expectations as of 6 February 2026, and are subject to risks and uncertainties that could cause actual results to differ materially. For a detailed discussion of these factors, please refer to this morning's press release, our filings with the SEC, including our most recently filed Form 10-K and Form 10-Q, and other public disclosures. In today's call, we may reference non-GAAP financial measures.
Speaker #2: Good morning, and welcome to Under Armour's fiscal 2026 third quarter earnings call. Today's call is being recorded, and a replay will be available on our investor website shortly after it ends.
Speaker #2: Joining us this morning are Kevin Plank, Under Armour's President and CEO, and Dave Bergman, our CFO. Before we begin, please note that certain statements made on today's call are forward-looking, as defined under Federal Securities Laws.
Speaker #2: These statements reflect management's current expectations as of February 6, 2026, and are subject to risks and uncertainties that could cause actual results to differ materially.
Speaker #2: For detailed discussion of these factors, please refer to this morning's press release, our filings with the SEC, including our most recently filed Form 10-K and Form 10-Q, and other public disclosures.
Speaker #2: In today's call, we may reference non-GAAP financial measures. We believe these metrics offer additional insights into the underlying trends of our business when considered along our GAAP results.
Lance Allega: We believe these metrics offer additional insights into the underlying trends of our business when considered along our GAAP results. Reconciliations of these measures to their most comparable GAAP metrics are included in today's press release and can be found on our investor rep website at about.underarmour.com. With that, thank you for being here and for your interest in Under Armour, and I'll now turn the call over to Kevin.
Lance Allega: We believe these metrics offer additional insights into the underlying trends of our business when considered along our GAAP results. Reconciliations of these measures to their most comparable GAAP metrics are included in today's press release and can be found on our investor rep website at about.underarmour.com. With that, thank you for being here and for your interest in Under Armour, and I'll now turn the call over to Kevin.
Speaker #2: Reconciliations of these measures to their most comparable GAAP metrics are included in today's press release and can be found on our investor website at about.underarmour.com.
Speaker #2: With that, thank you for being here and for your interest in Under Armour. I'll now turn the call over to
Speaker #2: Kevin.
Speaker #3: Thanks,
Kevin Plank: Thanks, Lance, and good morning to everyone taking the time to join us today. Under Armour is a global performance brand with opportunity and relevance that is both present today and capable to significantly scale as we find our operating rhythm. Entering the next phase of our turnaround, the focus is on execution. We're not declaring all the work finished yet, but are making real progress with a disciplined strategy, structure, and team now in place. That progress is becoming more consistent. For too long, the organization carried unnecessary complexity, too many handoffs, too many approvals, too much focus on one's individual job versus a broader brand objective we're trying to solve for: having athletes fall in love and know why they need Under Armour. Since coming back to the CEO chair nearly two years ago, we have narrowed our focus, moved decisions earlier, and reduced friction across the system.
Kevin Plank: Thanks, Lance, and good morning to everyone taking the time to join us today. Under Armour is a global performance brand with opportunity and relevance that is both present today and capable to significantly scale as we find our operating rhythm. Entering the next phase of our turnaround, the focus is on execution. We're not declaring all the work finished yet, but are making real progress with a disciplined strategy, structure, and team now in place. That progress is becoming more consistent. For too long, the organization carried unnecessary complexity, too many handoffs, too many approvals, too much focus on one's individual job versus a broader brand objective we're trying to solve for: having athletes fall in love and know why they need Under Armour. Since coming back to the CEO chair nearly two years ago, we have narrowed our focus, moved decisions earlier, and reduced friction across the system.
Speaker #3: Lance, and good morning to everyone taking the time to join us today. Under Armour is a global performance brand with opportunity and relevance that is both present today and capable of significantly scaling as we find our operating rhythm.
Speaker #3: Entering the next phase of our turnaround, the focus is on execution. We're not declaring all the work finished yet, but are making real progress with a disciplined strategy structure and team now in place.
Speaker #3: That progress is becoming more consistent. For too long, the organization carried unnecessary complexity—too many handoffs, too many approvals, too much focus on one's individual job versus the broader brand objective we're trying to solve for.
Speaker #3: Having athletes fall in love and know why they need Under Armour. Since coming back to the CEO chair nearly two years ago, we have narrowed our focus, moved decisions earlier, and reduced friction across the system.
Speaker #3: That work has simplified the operating system, inventory is down year over year, assortments are tighter, planning is more precise, and we have additional opportunity to continue to improve.
Kevin Plank: That work has simplified the operating system. Inventory is down year-over-year, assortments are tighter, planning is more precise, and we have additional opportunity to continue to improve. The structure of the company has been addressed and is enhancing our speed to market, SKU productivity, athlete insight, and especially accountability for all the above. In Q3, although we had a few non-recurring impacts in our GAAP results that are frustrating, our adjusted results came in ahead of expectations across most line items. We modestly raised our full-year adjusted operating income outlook. This is a good proof point that our underlying business is becoming steadier, and we're seeing fewer surprises and greater predictability, which is where we believe we should be at this stage of our turnaround.
Kevin Plank: That work has simplified the operating system. Inventory is down year-over-year, assortments are tighter, planning is more precise, and we have additional opportunity to continue to improve. The structure of the company has been addressed and is enhancing our speed to market, SKU productivity, athlete insight, and especially accountability for all the above. In Q3, although we had a few non-recurring impacts in our GAAP results that are frustrating, our adjusted results came in ahead of expectations across most line items. We modestly raised our full-year adjusted operating income outlook. This is a good proof point that our underlying business is becoming steadier, and we're seeing fewer surprises and greater predictability, which is where we believe we should be at this stage of our turnaround.
Speaker #3: addressed and is enhancing our speed to The structure of the company has been market, SKU productivity, athlete insight, and especially accountability for all the above.
Speaker #3: In the third quarter, although we had a few non-recurring impacts in our GAAP results that are frustrating, our adjusted results came in ahead of expectations across most line items, and we modestly raised our full-year adjusted operating income outlook.
Speaker #3: This is a good proof point that our underlying business is becoming steadier, and we're seeing fewer surprises and greater predictability. Which is where we believe we should be at this stage of our turnaround.
Speaker #3: Looking at our journey, fiscal '25 was about assessing our greatest needs. To address our operating infrastructure, and stand up the expertise necessary for our reset.
Kevin Plank: Looking at our journey, fiscal 2025 is about assessing our greatest needs to address our operating infrastructure and stand up the expertise necessary for our reset, with a few additions from outside, but primarily from within the organization, for Under Armour, by Under Armour. Years of consulting and rented input took us on a path that was not the unique brand position and engine that allowed UA to cut through in the first place. Fiscal 2026 was about implementing that structure, including the foundation, the category managed operating model, a renewed go-to-market, and a clearly articulated strategic business plan. We're now building on that infrastructure by changing nothing, running that same play again in fiscal 2027 and beyond, becoming sharper as the kinks work through, which we are still feeling some of, but moving forward.
Kevin Plank: Looking at our journey, fiscal 2025 is about assessing our greatest needs to address our operating infrastructure and stand up the expertise necessary for our reset, with a few additions from outside, but primarily from within the organization, for Under Armour, by Under Armour. Years of consulting and rented input took us on a path that was not the unique brand position and engine that allowed UA to cut through in the first place. Fiscal 2026 was about implementing that structure, including the foundation, the category managed operating model, a renewed go-to-market, and a clearly articulated strategic business plan. We're now building on that infrastructure by changing nothing, running that same play again in fiscal 2027 and beyond, becoming sharper as the kinks work through, which we are still feeling some of, but moving forward.
Speaker #3: With the few additions from outside, but primarily from within the organization, four Under Armour by Under Armour. Years of consulting and rented input took us on a path that was not the unique brand position and engine that allowed UA to cut through in the first place.
Speaker #3: Fiscal '26 was about implementing that structure, including the foundation of a category-managed operating model, a strategic business plan. We're now building on that infrastructure by changing nothing.
Speaker #3: Running that same play again in fiscal '27 and beyond, becoming sharper as the kinks work through—which we are still feeling some of—but moving forward.
Speaker #3: What is new has been layering in the how. How we are running the business, the operating principles that will manifest the thematic of selling so much more, of so much less, at a much higher full retail price.
Kevin Plank: What is new has been layering in the how, how we are running the business, the operating principles that will manifest the thematic of selling so much more, of so much less, at a much higher full retail price. I spent the month of January presenting these holistic principles, called unleashing intentionality, in dozens of individual and group settings to teammates and partners, taking this message directly to key stakeholders, ensuring our entire offense and defense know exactly who we are, what we are building, and how we plan to execute to achieve our mid- and long-term ambitious goals. To support this next phase, we recently made targeted leadership changes to accelerate speed. Kara Trent is now Chief Merchandising Officer, with end-to-end responsibility for product mix, pricing, and margin performance. Adam Peake has been named President of the Americas. Eric Liedtke is now Chief Marketing Officer and EVP of Strategy.
Kevin Plank: What is new has been layering in the how, how we are running the business, the operating principles that will manifest the thematic of selling so much more, of so much less, at a much higher full retail price. I spent the month of January presenting these holistic principles, called unleashing intentionality, in dozens of individual and group settings to teammates and partners, taking this message directly to key stakeholders, ensuring our entire offense and defense know exactly who we are, what we are building, and how we plan to execute to achieve our mid- and long-term ambitious goals. To support this next phase, we recently made targeted leadership changes to accelerate speed. Kara Trent is now Chief Merchandising Officer, with end-to-end responsibility for product mix, pricing, and margin performance. Adam Peake has been named President of the Americas. Eric Liedtke is now Chief Marketing Officer and EVP of Strategy.
Speaker #3: I spent the month of January presenting these holistic principles called Unleashing Intentionality in dozens of individual and group settings to teammates and partners. Taking this message directly to key stakeholders, ensuring our entire offense and defense know exactly who we are, what we are building, and how we plan to execute to achieve our mid- and long-term ambitious goals.
Speaker #3: To support this next phase, we recently made targeted leadership changes to accelerate speed. Care Trent is now Chief Merchandising Officer, with end-to-end responsibility for product mix, pricing, and margin performance.
Speaker #3: Adam Peake has been named President of the Americas, Eric Glitke is now Chief Marketing Officer and EVP of Strategy, and you're seeing Saidi has transitioned to an external Senior Advisor role to ensure design continuity.
Kevin Plank: Yasin Saidi has transitioned to an external senior advisor role to ensure design continuity. These changes reflect exactly where we are in the transformation, moving with tighter alignment and a more decisive operating cadence. This work is not done on a spreadsheet, but by bringing our teams together, removing slow process barriers, and facilitating conversations to create a much more intentional line of products across apparel, footwear, and accessories. Products that we can be famous for while highlighting the areas we already are, like UA HeatGear and ColdGear. The recent org changes now have all product teams in one conversation, including physically in one room, sharing information to remove redundancy and increase speed.
Kevin Plank: Yasin Saidi has transitioned to an external senior advisor role to ensure design continuity. These changes reflect exactly where we are in the transformation, moving with tighter alignment and a more decisive operating cadence. This work is not done on a spreadsheet, but by bringing our teams together, removing slow process barriers, and facilitating conversations to create a much more intentional line of products across apparel, footwear, and accessories. Products that we can be famous for while highlighting the areas we already are, like UA HeatGear and ColdGear. The recent org changes now have all product teams in one conversation, including physically in one room, sharing information to remove redundancy and increase speed.
Speaker #3: These changes reflect exactly where we are in the transformation, decisive operating cadence. moving with tighter alignment and a more This work is not done on a spreadsheet, but by bringing our teams together, removing slow process barriers, and facilitating conversation to create a much more intentional line of products across apparel, footwear, and accessories.
Speaker #3: Products that we can be famous for while highlighting the areas we already are, like UA Heat and Cold Gear. The recent org changes now have all product teams in one conversation.
Speaker #3: Including physically in one room sharing information to remove redundancy and increase speed. In addition to the 25% of SKUs we began eliminating in fiscal '25 that is now complete, we have additional opportunity to be even more efficient.
Kevin Plank: In addition to the 25% of SKUs we began eliminating in fiscal 2025, that is now complete. We have additional opportunity to be even more efficient, not only with SKUs and styles, but the raw materials that support the products we make. More to come on this in the future calls, but the new structure is actively digging into this work, and the early reads are incredibly positive. Looking ahead, key indicators are moving in the right direction. Brand health in the US continues to improve. Awareness, consideration, and engagement are trending higher, particularly among younger athletes. Digital engagement remains strong, and when product, storytelling, and distribution align, we see a positive consumer response. So let's talk about product, because product is everything, and at Under Armour, we say that product is our currency. It always has been, and the engine that will ultimately drive this turnaround.
Kevin Plank: In addition to the 25% of SKUs we began eliminating in fiscal 2025, that is now complete. We have additional opportunity to be even more efficient, not only with SKUs and styles, but the raw materials that support the products we make. More to come on this in the future calls, but the new structure is actively digging into this work, and the early reads are incredibly positive. Looking ahead, key indicators are moving in the right direction. Brand health in the US continues to improve. Awareness, consideration, and engagement are trending higher, particularly among younger athletes. Digital engagement remains strong, and when product, storytelling, and distribution align, we see a positive consumer response. So let's talk about product, because product is everything, and at Under Armour, we say that product is our currency. It always has been, and the engine that will ultimately drive this turnaround.
Speaker #3: Not only with SKUs and styles, but the raw materials that support the products we make. More the new structure is actively digging into this work in the early reads are incredibly positive.
Speaker #3: Looking ahead, key indicators are moving in the right direction. Brand health in the US continues to improve, awareness, consideration, and engagement are trending higher.
Speaker #3: Particularly among younger athletes. Digital engagement remains strong, and when products, storytelling, and distribution align, we see a positive consumer response. So let's talk about products, because product is everything, and at Under Armour we say that product is our currency.
Speaker #3: It always has been, and the engine that will ultimately drive this turnaround. This is also the hardest part of the transformation. There was no switch to flip, we are rebuilding capability, discipline, and credibility inside the organization and in the market.
Kevin Plank: This is also the hardest part of the transformation. There was no switch to flip. We are rebuilding capability, discipline, and credibility inside the organization and in the market. That work takes time, and importantly, we're now seeing real evidence that it is working. Across apparel and accessories, the proof points are starting to stack up. Base layer remains a steady engine for the business, with HeatGear and ColdGear standing out. New styles, a refreshed design language, and modern colorways are driving higher ASPs and strong double-digit growth in these products. That matters because it's an early signal that intentional product thought leadership can help us rebuild pricing power. We're seeing similar momentum elsewhere. Icon Fleece is performing well, and our Women's Meridian franchise continues to gain traction as new silhouettes and colors attract a broader, more engaged consumer base.
Kevin Plank: This is also the hardest part of the transformation. There was no switch to flip. We are rebuilding capability, discipline, and credibility inside the organization and in the market. That work takes time, and importantly, we're now seeing real evidence that it is working. Across apparel and accessories, the proof points are starting to stack up. Base layer remains a steady engine for the business, with HeatGear and ColdGear standing out. New styles, a refreshed design language, and modern colorways are driving higher ASPs and strong double-digit growth in these products. That matters because it's an early signal that intentional product thought leadership can help us rebuild pricing power. We're seeing similar momentum elsewhere. Icon Fleece is performing well, and our Women's Meridian franchise continues to gain traction as new silhouettes and colors attract a broader, more engaged consumer base.
Speaker #3: That work takes time, and importantly, we're now seeing real evidence that it is working. Across apparel and accessories, the proof points are starting to stack up.
Speaker #3: Base layer remains a steady engine for the business, with Heat and ColdGear standing out. New styles with a fresh design language and modern colorways are driving higher ASPs and strong double-digit growth in these products.
Speaker #3: That matters because it's an early signal that intentional product thought leadership can help us rebuild pricing power. We're seeing similar momentum elsewhere. Icon Fleece is performing well in our women's Meridian franchise and continues to gain traction as new silhouettes and colors attract a broader, more engaged consumer base.
Speaker #3: These products reflect a stronger point of view and improved execution across categories. Spring/Summer '26 is another meaningful step forward. You will see more elevated products entering the market with a more consistent, cohesive design language.
Kevin Plank: These products reflect a stronger point of view and improved execution across categories. Spring/Summer '26 is another meaningful step forward. You'll see more elevated products entering the market with a more consistent, cohesive design language. We're introducing an improved Women's Vanish Elite collection, alongside continued evolutions across Icon, sportswear, and footwear. In accessories, our StealthForm hat and No Weigh backpack continue to push the price ceiling, supported by premium performance attributes and a clean, focused product story. When design intent is strong and segmentation is disciplined, consumers respond. Sell-through for newer franchises is improving year over year. Full price realization is trending higher, even from a lower base. Wholesale partners are engaging more positively with upcoming assortments and buying. A shift into footwear, which has been on a long, challenging recovery path. I want to be very direct about it.
Kevin Plank: These products reflect a stronger point of view and improved execution across categories. Spring/Summer '26 is another meaningful step forward. You'll see more elevated products entering the market with a more consistent, cohesive design language. We're introducing an improved Women's Vanish Elite collection, alongside continued evolutions across Icon, sportswear, and footwear. In accessories, our StealthForm hat and No Weigh backpack continue to push the price ceiling, supported by premium performance attributes and a clean, focused product story. When design intent is strong and segmentation is disciplined, consumers respond. Sell-through for newer franchises is improving year over year. Full price realization is trending higher, even from a lower base. Wholesale partners are engaging more positively with upcoming assortments and buying. A shift into footwear, which has been on a long, challenging recovery path. I want to be very direct about it.
Speaker #3: We're introducing an improved women's Vanish Elite collection, alongside continued evolutions across Icon, sportswear, and footwear. In accessories, our stealth form hat and no-way backpack continue to push the price ceiling.
Speaker #3: Supported by premium performance attributes and a clean, focused product story. When design intent is strong and segmentation is disciplined, consumers respond. Sell-through for newer franchises is improving year over year.
Speaker #3: Full-price realization is trending higher, even from a lower base. Wholesale partners are engaging. More positively with upcoming assortments and buying. A shift in the footwear.
Speaker #3: Which has been on a long, challenging recovery path. I want to be very direct about it. Year-to-date sales are down about 14%, reflecting structural issues we are actively unwinding.
Kevin Plank: Year-to-date sales are down about 14%, reflecting structural issues we are actively unwinding. For multiple seasons, we tried to grow by expanding the assortment, more styles, more price points, more incremental updates, without consistent demand or the scale to support it. That diluted volume, pressured margins, and increased inventory risk. We are addressing each of these. We are exiting low productivity styles, reducing redundant SKUs, and eliminating launches that lack a defined role, a strong margin profile, or scalable growth opportunity, with the primary criteria being every product must have a reason to be built by Under Armour. It must have a story. In parallel, we're tightening our price tier architecture and concentrating investment behind fewer, higher-impact franchises that can win consistently.
Kevin Plank: Year-to-date sales are down about 14%, reflecting structural issues we are actively unwinding. For multiple seasons, we tried to grow by expanding the assortment, more styles, more price points, more incremental updates, without consistent demand or the scale to support it. That diluted volume, pressured margins, and increased inventory risk. We are addressing each of these. We are exiting low productivity styles, reducing redundant SKUs, and eliminating launches that lack a defined role, a strong margin profile, or scalable growth opportunity, with the primary criteria being every product must have a reason to be built by Under Armour. It must have a story. In parallel, we're tightening our price tier architecture and concentrating investment behind fewer, higher-impact franchises that can win consistently.
Speaker #3: For multiple seasons, we tried to grow by expanding the assortment. More styles, more price points, more incremental updates. Without consistent demand or the scale to support it.
Speaker #3: That diluted volume pressured margins and increased inventory risk. We are addressing each of these. We are exiting low productivity styles, reducing redundant SKUs, and eliminating launches that lack a defined role.
Speaker #3: A strong margin profile or scalable growth opportunity. With the primary criteria being every product must have a reason to be built by Under Armour.
Speaker #3: It must have a story. In parallel, we're tightening our price tier architecture and concentrating investment behind fewer, higher-impact franchises that can win consistently. This disciplined approach sharpens our focus areas across training, running, and sportswear.
Kevin Plank: This disciplined approach sharpens our focus areas across training, running, and sportswear, while building momentum in team sports, where we are increasingly confident in both our product and our growth trajectory, all of which should drive improved returns over time. We're already seeing proof points. In Run, the Velociti Elite 3 delivers strong sell-through at launch and Run specialty, and sharper segmentation across the franchise is driving healthier performance at more accessible price points with Velociti Distance, and Velociti Pro 2. The Assert 11, which launched in November, we talked about on the last call, continues to perform really well and is delivering a meaningfully higher ASP versus the Assert 10, as we predicted. And as we outlined last quarter, we positioned this Velociti Run-inspired redesign in a Charged+ midsole as an outstanding $75 accessible price point offering.
Kevin Plank: This disciplined approach sharpens our focus areas across training, running, and sportswear, while building momentum in team sports, where we are increasingly confident in both our product and our growth trajectory, all of which should drive improved returns over time. We're already seeing proof points. In Run, the Velociti Elite 3 delivers strong sell-through at launch and Run specialty, and sharper segmentation across the franchise is driving healthier performance at more accessible price points with Velociti Distance, and Velociti Pro 2. The Assert 11, which launched in November, we talked about on the last call, continues to perform really well and is delivering a meaningfully higher ASP versus the Assert 10, as we predicted. And as we outlined last quarter, we positioned this Velociti Run-inspired redesign in a Charged+ midsole as an outstanding $75 accessible price point offering.
Speaker #3: While building momentum in team sports, where we are increasingly confident in both our product and our growth trajectory, all of which should drive improved returns over time.
Speaker #3: We're already seeing proof points. In run, the Velocity Elite 3 delivers strong sell-through at launch and run specialty. And sharper segmentation across the franchise is driving healthier performance at more accessible price points.
Speaker #3: With velocity, distance, and Pro 2. The Asserte 11, which launched in November—we talked about it on the last call—continues to perform really well and is delivering a meaningfully higher ASP versus the Asserte 10, as we predicted.
Speaker #3: And as we outlined last quarter, we position this velocity run-inspired redesign in a charge-plus midsole as an outstanding $75 accessible price point offering. Throw in Los Angeles Dodgers' back-to-back World Series champion, Freddie Freeman, as a product ambassador.
Kevin Plank: Throw in Los Angeles Dodgers back-to-back World Series champion, Freddie Freeman, as a product ambassador, we're starting to drive increased demand in a millions of annual units program. This reflects our strategy in action, simplifying the line, strengthening franchises, and reinforcing Under Armour's running credibility. In sportswear, just this week, we launched the HB Low, a $100 basketball-inspired silhouette built for all-day comfort, pairing a premium leather upper with a cushioned court-to-street ride and a bold expression of the UA logo. The price-to-value of this shoe is off the charts, and believe that it can be a gateway product for Under Armour to take share in court shoes and sportswear. Coming off our fall launch, the $120 Sola model continues to build momentum.
Kevin Plank: Throw in Los Angeles Dodgers back-to-back World Series champion, Freddie Freeman, as a product ambassador, we're starting to drive increased demand in a millions of annual units program. This reflects our strategy in action, simplifying the line, strengthening franchises, and reinforcing Under Armour's running credibility. In sportswear, just this week, we launched the HB Low, a $100 basketball-inspired silhouette built for all-day comfort, pairing a premium leather upper with a cushioned court-to-street ride and a bold expression of the UA logo. The price-to-value of this shoe is off the charts, and believe that it can be a gateway product for Under Armour to take share in court shoes and sportswear. Coming off our fall launch, the $120 Sola model continues to build momentum.
Speaker #3: We're starting to drive increased demand in a millions-of-annual-units program. This reflects our strategy in action: simplifying the line, strengthening franchises, and reinforcing Under Armour's running credibility.
Speaker #3: In sportswear, just this week we launched the HB Low, a $100 basketball-inspired silhouette built for all-day comfort. Carrying a premium leather upper with a cushioned cork-to-street ride and a bold expression of the UA logo.
Speaker #3: The price-to-value of this shoe is off the charts and believe that it can be a gateway product for Under Armour to take share in court shoes and sportswear.
Speaker #3: Coming off our fall launch, the $120 solo model continues to build momentum. Additionally, we introduced the ARC 96 at $125. A modernized run-inspired silhouette that blends premium materials with elevated cushioning is distinctive design language.
Kevin Plank: Additionally, we introduced the UA Arc 96 at $125, a modernized run-inspired silhouette that blends premium materials with elevated cushioning and distinctive design language. With social response and sell-through as key indicators, we're very encouraged by the evolution of these sportswear styles, all excellent examples of what's to come. While the reset of our footwear business is still underway, the actions we're taking, combined with strong early signals for our innovation and design-led product, give us growing confidence that we can stabilize the footwear category next year and rebuild momentum with consumers and wholesale partners. Overall, our products are becoming stronger assets, not just something we sell, but a primary driver of demand and value creation. We're building more intentional product segmentation across innovation levels, price points, and usage models. Every product is gaining a defined consumer role and will have a distinct identity.
Kevin Plank: Additionally, we introduced the UA Arc 96 at $125, a modernized run-inspired silhouette that blends premium materials with elevated cushioning and distinctive design language. With social response and sell-through as key indicators, we're very encouraged by the evolution of these sportswear styles, all excellent examples of what's to come. While the reset of our footwear business is still underway, the actions we're taking, combined with strong early signals for our innovation and design-led product, give us growing confidence that we can stabilize the footwear category next year and rebuild momentum with consumers and wholesale partners. Overall, our products are becoming stronger assets, not just something we sell, but a primary driver of demand and value creation. We're building more intentional product segmentation across innovation levels, price points, and usage models. Every product is gaining a defined consumer role and will have a distinct identity.
Speaker #3: With social response and sell-through as key indicators, we're very encouraged by the evolution of these sportswear styles. All excellent examples of what's to come.
Speaker #3: While the reset of our footwear business is still underway, the actions we're taking, combined with strong early signals for our innovation and design-led product, give us growing confidence that we can stabilize the footwear category next year and rebuild momentum with consumers and wholesale partners.
Speaker #3: Overall, our products are becoming stronger assets—not just something we sell, but a primary driver of demand and value creation. We're building more intentional product segmentation across innovation levels, price points, and usage models.
Speaker #3: Every product is gaining a defined consumer role and will have a distinct identity. Over time, this approach will deepen consumer understanding of the brand and support more consistent pricing discipline.
Kevin Plank: Over time, this approach will deepen consumer understanding of the brand and support more consistent pricing discipline, pathway to improve demand and margin contribution. Our storytelling is also getting sharper. We're moving up with greater purpose, connecting the right products to real sports moments, meeting athletes where they are, and driving higher engagement per dollar. Social is leading that effort, particularly on TikTok. Our influencer strategy continues to expand reach and reinforce credibility, while activations like We Are Football and Run Club events with recording artist Gunna are evolving into community-led platforms that generate authentic energy and momentum for the brand. Team sports remain a core driver of momentum and brand authority.
Kevin Plank: Over time, this approach will deepen consumer understanding of the brand and support more consistent pricing discipline, pathway to improve demand and margin contribution. Our storytelling is also getting sharper. We're moving up with greater purpose, connecting the right products to real sports moments, meeting athletes where they are, and driving higher engagement per dollar. Social is leading that effort, particularly on TikTok. Our influencer strategy continues to expand reach and reinforce credibility, while activations like We Are Football and Run Club events with recording artist Gunna are evolving into community-led platforms that generate authentic energy and momentum for the brand. Team sports remain a core driver of momentum and brand authority.
Speaker #3: Pathway to improved demand and margin contribution. Our storytelling is also getting sharper. We're moving up with greater purpose, connecting the right products to real sports moments.
Speaker #3: Meeting athletes where they are and driving higher engagement per dollar. Social is leading that effort, particularly on TikTok. Our influencer strategy continues to expand reach and reinforce credibility.
Speaker #3: While activations like We Are Football and Run Club events with recording artist Gunna are evolving into community-led platforms that generate authentic energy and momentum for the brand.
Speaker #3: Team sports remain a core driver of momentum and brand authority. In American football, we continue to deepen our presence through authentic on-field storytelling and partnerships, including the launch of the first overtime national high school championship at our UA Stadium here in Baltimore.
Kevin Plank: In American football, we continue to deepen our presence through authentic on-field storytelling and partnerships, including the launch of the first Overtime National High School Championship at our UA Stadium here in Baltimore, and expanding collegiate relationships with Georgia Tech, the first Under Armour school to wear Under Armour in 1996, and the University of Wisconsin, a long-standing partner. This week, we launched our Spring 2026 activation, spotlighting women's flag football, the next era of the game, debuting just this past Wednesday on National Girls and Women in Sports Day. ClickClack, the next era, reimagines our iconic original 2006 ad in a fresh Gen Z-forward way. With the sport exploding in the 2028 Summer Olympics on the not-so-distant horizon, UA athletes Ashlea Klam, Diana Flores, Laneah Bryan, and Isabella Geraci helped set the pace for the sport.
Kevin Plank: In American football, we continue to deepen our presence through authentic on-field storytelling and partnerships, including the launch of the first Overtime National High School Championship at our UA Stadium here in Baltimore, and expanding collegiate relationships with Georgia Tech, the first Under Armour school to wear Under Armour in 1996, and the University of Wisconsin, a long-standing partner. This week, we launched our Spring 2026 activation, spotlighting women's flag football, the next era of the game, debuting just this past Wednesday on National Girls and Women in Sports Day. ClickClack, the next era, reimagines our iconic original 2006 ad in a fresh Gen Z-forward way. With the sport exploding in the 2028 Summer Olympics on the not-so-distant horizon, UA athletes Ashlea Klam, Diana Flores, Laneah Bryan, and Isabella Geraci helped set the pace for the sport.
Speaker #3: And expanded collegiate relationships with Georgia Tech, the first Under Armour school to wear Under Armour in 1996. And the University of Wisconsin, a long-standing partner.
Speaker #3: This week, we launched our spring '26 activation spotlighting women's flag game. Debuting just this past Wednesday on National Girls and Women in Sports Day.
Speaker #3: Click clack, the next era. Reimagines our iconic original 2006 ad in a fresh, Gen Z-forward way. With the sport exploding and the '28 Summer Olympics on the not-so-distant horizon, UA Flores, Linnea Bryan, and Isabella Garassi helped set the pace for the sport.
Speaker #3: The message is clear: flag football is here to stay. At the highest level of the sport, our on-field credibility in the NFL continues to build, spanning established athletes like Philadelphia Eagles' DeVonta Smith and rising stars such as Seattle Seahawks rookie Nick Amanahori.
Kevin Plank: The message is clear: Flag football is here to stay. At the highest level of the sport, our on-field credibility in the NFL continues to build, spanning established athletes like Philadelphia Eagles' Devonta Smith and rising stars such as Seattle Seahawks rookie Nick Emmanwori. In his first year in the league, Nick will take the Super Bowl stage this Sunday, a powerful and energizing milestone that underscores the momentum of our athlete roster and the growing relevance of our brand at the very top of the game. We're also investing in the next generation of athletes. Our UA Next All-America Game Week showcased top high school talent across football and volleyball, broadcast on ESPN, and where we sold out the product capsule.
Kevin Plank: The message is clear: Flag football is here to stay. At the highest level of the sport, our on-field credibility in the NFL continues to build, spanning established athletes like Philadelphia Eagles' Devonta Smith and rising stars such as Seattle Seahawks rookie Nick Emmanwori. In his first year in the league, Nick will take the Super Bowl stage this Sunday, a powerful and energizing milestone that underscores the momentum of our athlete roster and the growing relevance of our brand at the very top of the game. We're also investing in the next generation of athletes. Our UA Next All-America Game Week showcased top high school talent across football and volleyball, broadcast on ESPN, and where we sold out the product capsule.
Speaker #3: In his first year in the league, Nick will take the Super Bowl stage this Sunday, a powerful and energizing milestone that underscores the momentum of our athlete roster and the growing relevance of our brand at the very top of the game.
Speaker #3: We're also investing in the next generation of athletes. Our UA Next All-America Game week showcased top high school talent across football and volleyball. Broadcast on ESPN and where we sold out the product capsule.
Speaker #3: We signed our first Click Clack NIL class and continue to build our presence in track and field as we prepare to host the inaugural UA Track & Field Nationals this spring at IMG Academy in Florida.
Kevin Plank: We signed our first ClickClack NIL class and continue to build our presence in track and field as we prepare to host the inaugural UA Track and Field Nationals this spring at IMG Academy in Florida. This month, UA is on the world stage. In Italy, Lindsey Vonn, our longest-serving athlete, will compete for Team USA, and Cale Makar will take the ice for Team Canada at the Winter Olympics. Then next month, that momentum carries as the World Baseball Classic, where many of our iconic UA Major League Baseball players will compete at the highest level on yet another global stage. In EMEA, momentum continues to build across global football. Activations, including the UA Mansory collab, delivered strong engagement and sell-through. In our full funnel, Be the Problem football and unapologetic women's campaigns are outperforming benchmarks and strengthening our brand's cultural relevance.
Kevin Plank: We signed our first ClickClack NIL class and continue to build our presence in track and field as we prepare to host the inaugural UA Track and Field Nationals this spring at IMG Academy in Florida. This month, UA is on the world stage. In Italy, Lindsey Vonn, our longest-serving athlete, will compete for Team USA, and Cale Makar will take the ice for Team Canada at the Winter Olympics. Then next month, that momentum carries as the World Baseball Classic, where many of our iconic UA Major League Baseball players will compete at the highest level on yet another global stage. In EMEA, momentum continues to build across global football. Activations, including the UA Mansory collab, delivered strong engagement and sell-through. In our full funnel, Be the Problem football and unapologetic women's campaigns are outperforming benchmarks and strengthening our brand's cultural relevance.
Speaker #3: This month, UA is on the world stage. In Italy, Lindsey Von, our longest-serving athlete, will compete for Team USA. And Kale Makar will take the ice for Team Canada at the Winter Olympics.
Speaker #3: Then next month, that momentum carries as the world-based baseball classic, where many of our iconic UA Major League Baseball players will compete at the highest level on yet another global stage.
Speaker #3: In EMEA, momentum continues to build across global football. Activations, including the UA Mansory Collab, deliver strong engagement and sell-through. In our full-funnel Be the Problem football, an unapologetic women's campaigns are outperforming benchmarks and strengthening our brand's cultural relevance.
Speaker #3: We don't see these as isolated moments. We see them as repeatable proof points that our brand is regaining momentum at scale. This authenticity enables UA to meet approximately $5 billion in annual consumer demand, while rebuilding trust and athletes around the world.
Kevin Plank: We don't see these as isolated moments. We see them as repeatable proof points that our brand is regaining momentum at scale. This authenticity enables UA to meet approximately $5 billion in annual consumer demand while rebuilding trust and deepening durable connections with athletes around the world. This is a foundation for sustained relevance, demand stability, and long-term value creation. Switching next to the regions, North America is beginning to turn the corner. We believe the December quarter marks the bottom of the reset. Traffic, yes, remains soft, but underlying indicators are improving. We continue efforts to strengthen our premium online position, even amid a promotional environment. E-commerce conversion is up, and Factory House performance is improving. Digital engagement, engagement tools such as SMS and TikTok shop are delivering strong growth. In wholesale, our focus remains on rebuilding the right partner relationships, and we're making real progress.
Kevin Plank: We don't see these as isolated moments. We see them as repeatable proof points that our brand is regaining momentum at scale. This authenticity enables UA to meet approximately $5 billion in annual consumer demand while rebuilding trust and deepening durable connections with athletes around the world. This is a foundation for sustained relevance, demand stability, and long-term value creation. Switching next to the regions, North America is beginning to turn the corner. We believe the December quarter marks the bottom of the reset. Traffic, yes, remains soft, but underlying indicators are improving. We continue efforts to strengthen our premium online position, even amid a promotional environment. E-commerce conversion is up, and Factory House performance is improving. Digital engagement, engagement tools such as SMS and TikTok shop are delivering strong growth. In wholesale, our focus remains on rebuilding the right partner relationships, and we're making real progress.
Speaker #3: Deepening durable connections—this is a foundation for sustained relevance, demand stability, and long-term value creation. Switching next to the regions, North America is beginning to turn the corner.
Speaker #3: We believe the December quarter marks the bottom of the reset. Traffic, yes, remains soft, but underlying indicators are improving. We continue efforts to strengthen our premium online position, even amid a promotional environment.
Speaker #3: E-commerce conversion is up. And factory house performance is improving. Digital engagement tools, such as SMS and TikTok Shop, are delivering strong growth. And in wholesale, our focus remains on rebuilding the right partner relationships.
Speaker #3: And we're making real progress. A Q3 product campaign led by Cold Gear Compression with Dick Sporting Goods delivered solid results. And as partners gain confidence in our product and storytelling collaboration is growing.
Kevin Plank: A Q3 product campaign led by ColdGear compression with Dick's Sporting Goods delivered solid results, and as partners gain confidence in our product and storytelling, collaboration is growing, and we are encouraged by how our fall order book is shaping up. In EMEA, the business remains solid and continues to be the clearest expression of our premium strategy in action. Performance is being driven by disciplined execution across the region, with a more intentional approach to promotions that protects brand equity and pricing integrity. At the same time, solid wholesale performance is reinforcing the quality of our partnerships and the strength of demand in key markets. Together, these factors are delivering consistent, reliable results and underscoring the resilience of the business in the region.
Kevin Plank: A Q3 product campaign led by ColdGear compression with Dick's Sporting Goods delivered solid results, and as partners gain confidence in our product and storytelling, collaboration is growing, and we are encouraged by how our fall order book is shaping up. In EMEA, the business remains solid and continues to be the clearest expression of our premium strategy in action. Performance is being driven by disciplined execution across the region, with a more intentional approach to promotions that protects brand equity and pricing integrity. At the same time, solid wholesale performance is reinforcing the quality of our partnerships and the strength of demand in key markets. Together, these factors are delivering consistent, reliable results and underscoring the resilience of the business in the region.
Speaker #3: And we are encouraged by how our fall order book is shaping up. In EMEA, the business remains solid and continues to be the clearest expression of our premium strategy in action.
Speaker #3: Performance is being driven by disciplined execution across the region, with a more intentional approach to promotions that protects brand equity and pricing integrity. At the same time, solid wholesale performance is reinforcing the quality of our partnerships and the strength of demand in key markets.
Speaker #3: Together, these factors are delivering consistent, reliable results. And underscoring the resilience of the business in the region. In APAC, where I spent seven days in January, visiting five key cities with our teams and partners.
Kevin Plank: In APAC, where I spent 7 days in January, visiting 5 key cities with our teams and partners, we continue to make progress on our reset, and the region remains a critical long-term growth opportunity. There, we're taking decisive actions to manage inventory, sharpen assortments, and elevate the retail experience. Together, these efforts are positioning APAC for stabilization over the next 12 months and more sustainable growth beyond. So to close, there are no shortcuts in a turnaround like this. Progress is earned through discipline and consistent execution. The business is simpler. Revenue volatility is stabilizing. The margin trajectory is improving. Inventory is cleaner, and Under Armour remains a brand athletes actively choose, with authenticity and a competitive edge that would be difficult, if not impossible, to replicate. Under Armour is unique. It just is.
Kevin Plank: In APAC, where I spent 7 days in January, visiting 5 key cities with our teams and partners, we continue to make progress on our reset, and the region remains a critical long-term growth opportunity. There, we're taking decisive actions to manage inventory, sharpen assortments, and elevate the retail experience. Together, these efforts are positioning APAC for stabilization over the next 12 months and more sustainable growth beyond. So to close, there are no shortcuts in a turnaround like this. Progress is earned through discipline and consistent execution. The business is simpler. Revenue volatility is stabilizing. The margin trajectory is improving. Inventory is cleaner, and Under Armour remains a brand athletes actively choose, with authenticity and a competitive edge that would be difficult, if not impossible, to replicate. Under Armour is unique. It just is.
Speaker #3: We continue to make progress on our reset. In the region remains a critical long-term growth opportunity. There, we're taking decisive actions to manage inventory, sharpen assortments, and elevate the retail experience.
Speaker #3: Together, these efforts are positioning APAC for stabilization over the next 12 months and more sustainable growth beyond. So, to close, there are no shortcuts in a turnaround like this.
Speaker #3: Progress is earned through discipline and consistent execution. The business is simpler. Revenue volatility is stabilizing. The margin trajectory is improving. Inventory is cleaner. And Under Armour remains a brand athletes actively choose, with authenticity and a competitive edge that would be difficult, if not impossible, to replicate.
Speaker #3: Under Armour is unique. It just one thing to take away from today's call, we believe that the most disruptive phase of our reset is now behind us.
Kevin Plank: Now, if there's one thing to take away from today's call, we believe that the most disruptive phase of our reset is now behind us. We're past the period of structural change and operating noise, and the organization is now focused squarely on execution and stabilization. When we look at the fundamentals, they are where we expected them to be at this point in the reset. Our operating model is in a much better place, our business plan is well-defined and increasingly repeatable, and our go-to-market approach is more focused and disciplined. Each is making progress, and each is reinforcing the other. The strategies we're executing are strengthening our foundation and positioning Under Armour to deliver more consistent performance and long-term value creation going forward. With that, I'll turn it over to Dave to review the quarter and our outlook. Thank you.
Kevin Plank: Now, if there's one thing to take away from today's call, we believe that the most disruptive phase of our reset is now behind us. We're past the period of structural change and operating noise, and the organization is now focused squarely on execution and stabilization. When we look at the fundamentals, they are where we expected them to be at this point in the reset. Our operating model is in a much better place, our business plan is well-defined and increasingly repeatable, and our go-to-market approach is more focused and disciplined. Each is making progress, and each is reinforcing the other. The strategies we're executing are strengthening our foundation and positioning Under Armour to deliver more consistent performance and long-term value creation going forward. With that, I'll turn it over to Dave to review the quarter and our outlook. Thank you.
Speaker #3: We're past the period of structural change and operating noise, and the organization is now focused squarely on execution and stabilization. When we look at the fundamentals, they are where we expected them to be at this point in the reset.
Speaker #3: Our operating model is in a much better place. Our business plan is well-defined and increasingly repeatable. And our go-to-market approach is more focused and disciplined.
Speaker #3: Each is making progress. And each is reinforcing the other. The strategies we're executing are strengthening our foundation and positioning Under Armour to deliver more consistent performance and long-term value creation going forward.
Speaker #3: With that, I'll turn it over to Dave to review the quarter and our outlook. Thank you.
Speaker #2: Thanks, Kevin. Turning to our third quarter performance, we met or exceeded our outlook across all major line items. This performance reflects the discipline, focus, and growing consistency in execution as the turnaround continues to progress.
Dave Bergman: Thanks, Kevin. Turning to our Q3 performance, we met or exceeded our outlook across all major line items. This performance reflects the discipline, focus, and growing consistency in execution as the turnaround continues to progress. While there was some non-recurring noise in the reported numbers for the period, the underlying performance of the business remains solid and consistent. That context, I'll start at the top of the P&L and walk through the details. Revenue declined 5% to $1.3 billion, slightly better than the outlook we shared in November. The outperformance relative to our plan was partially due to approximately 1 percentage point of growth from a timing shift of some wholesale deliveries from Q4 into Q3. Digging into the results by region, North America revenue declined 10%, primarily due to a decrease in wholesale, with a slightly smaller decline in our direct-to-consumer business.
Dave Bergman: Thanks, Kevin. Turning to our Q3 performance, we met or exceeded our outlook across all major line items. This performance reflects the discipline, focus, and growing consistency in execution as the turnaround continues to progress. While there was some non-recurring noise in the reported numbers for the period, the underlying performance of the business remains solid and consistent. That context, I'll start at the top of the P&L and walk through the details. Revenue declined 5% to $1.3 billion, slightly better than the outlook we shared in November. The outperformance relative to our plan was partially due to approximately 1 percentage point of growth from a timing shift of some wholesale deliveries from Q4 into Q3. Digging into the results by region, North America revenue declined 10%, primarily due to a decrease in wholesale, with a slightly smaller decline in our direct-to-consumer business.
Speaker #2: While there was some non-recurring noise in the reported numbers for the period, the underlying performance of the business remains solid and consistent. In that context, I'll start at the top of the P&L and walk through the details.
Speaker #2: Revenue declined 5% to $1.3 billion. Slightly better than the outlook we shared in November. The outperformance relative to our plan was partially due to approximately 1 percentage point of growth from a timing shift of some wholesale deliveries from Q4 into Q3.
Speaker #2: Digging into the results by region, North America revenue declined 10%, primarily due to a decrease in wholesale, with a slightly smaller decline in our direct-to-consumer business.
Speaker #2: In EMEA, revenue increased 6% on a reported basis. And 2% on a currency-neutral basis. With growth in both wholesale and direct-to-consumer during the quarter.
Dave Bergman: In EMEA, revenue increased 6% on a reported basis and 2% on a currency-neutral basis, with growth in both wholesale and direct-to-consumer during the quarter. APAC revenue decreased 5% on both a reported and currency-neutral basis, marking a sequential improvement from the year-over-year declines we saw in the first half of the fiscal year. The Q3 decline was driven primarily by our full-price wholesale business, while DTC revenue was down only slightly, partially offset by positive licensing growth. In Latin America, revenue increased 20%, or 13% on a currency-neutral basis, driven by balanced growth throughout the business. From a channel perspective, wholesale revenue decreased 6% due to lower full price and third-party off-price sales, partially offset by growth in our distributor business. Direct-to-consumer revenue decreased 4%, primarily due to a 7% decline in e-commerce revenue.
Dave Bergman: In EMEA, revenue increased 6% on a reported basis and 2% on a currency-neutral basis, with growth in both wholesale and direct-to-consumer during the quarter. APAC revenue decreased 5% on both a reported and currency-neutral basis, marking a sequential improvement from the year-over-year declines we saw in the first half of the fiscal year. The Q3 decline was driven primarily by our full-price wholesale business, while DTC revenue was down only slightly, partially offset by positive licensing growth. In Latin America, revenue increased 20%, or 13% on a currency-neutral basis, driven by balanced growth throughout the business. From a channel perspective, wholesale revenue decreased 6% due to lower full price and third-party off-price sales, partially offset by growth in our distributor business. Direct-to-consumer revenue decreased 4%, primarily due to a 7% decline in e-commerce revenue.
Speaker #2: APAC revenue decreased 5% on both a reported and currency-neutral basis. Marking a sequential improvement from the year-over-year declines we saw in the first half of the fiscal year.
Speaker #2: The Q3 decline was driven primarily by our full-price wholesale business, while DTC revenue was down only slightly, partially offset by positive licensing growth. In Latin America, revenue increased 20%, or 13% on a currency-neutral basis.
Speaker #2: Driven by balanced growth throughout the business. From a channel perspective, wholesale revenue decreased 6% due to lower full-price and third-party off-price sales, partially offset by growth in our distributor business.
Speaker #2: Direct-to-consumer revenue decreased 4%, primarily due to a 7% decline in e-commerce revenue. Sales in our owned and operated stores were down 2% in the quarter.
Dave Bergman: Sales in our owned and operated stores were down 2% in the quarter. Licensing revenue increased 14%, driven by the strength of our international licensees and modest growth in North America. Finally, by product type, apparel revenue decreased 3% due largely to softness in train, golf, and run, while sportswear was flat for the quarter. Footwear revenue decreased 12%, reflecting declines across most categories, partially offset by growth in outdoor. Accessories revenue decreased 3%, driven largely by declines in golf, outdoor, and team sports, with a partial offset from growth in sportswear. Q3 gross margin declined 310 basis points year-over-year to 44.4%, in line with our outlook.
Dave Bergman: Sales in our owned and operated stores were down 2% in the quarter. Licensing revenue increased 14%, driven by the strength of our international licensees and modest growth in North America. Finally, by product type, apparel revenue decreased 3% due largely to softness in train, golf, and run, while sportswear was flat for the quarter. Footwear revenue decreased 12%, reflecting declines across most categories, partially offset by growth in outdoor. Accessories revenue decreased 3%, driven largely by declines in golf, outdoor, and team sports, with a partial offset from growth in sportswear. Q3 gross margin declined 310 basis points year-over-year to 44.4%, in line with our outlook.
Speaker #2: And licensing revenue increased 14%, driven by the strength of our international licensees and modest growth in North America. Finally, by product type, apparel revenue decreased 3% due largely to softness in train, golf, and run, while sportswear was flat for the quarter.
Speaker #2: Footwear revenue decreased 12%, reflecting declines across most categories, partially offset by growth in outdoor. And accessories revenue decreased 3%, driven largely by declines in golf, outdoor, and team sports, with a sportswear.
Speaker #2: Third quarter gross margin declined 310 basis points year-over-year to 44.4%, in line with our outlook. This decline was primarily driven by 180 basis points of supply chain headwinds, including 200 basis points of pressure from higher US tariffs, 140 basis points from pricing amid a more promotional environment in North America, and a combined 40 basis points from unfavorable channel and regional mix.
Dave Bergman: This decline was primarily driven by 180 basis points of supply chain headwinds, including 200 basis points of pressure from higher US tariffs, 140 basis points from pricing amid a more promotional environment in North America, and a combined 40 basis points from unfavorable channel and regional mix. These headwinds were partially offset by 30 basis points of foreign currency impacts and 20 basis points from a more favorable product mix. Turning to SG&A. Third quarter expenses increased 4% to $665 million, driven primarily by a $99 million litigation reserve expense related to a previously disclosed insurance carrier dispute. Within SG&A, we also recorded approximately $3 million in transformation costs related to our fiscal 2025 restructuring plan.
Dave Bergman: This decline was primarily driven by 180 basis points of supply chain headwinds, including 200 basis points of pressure from higher US tariffs, 140 basis points from pricing amid a more promotional environment in North America, and a combined 40 basis points from unfavorable channel and regional mix. These headwinds were partially offset by 30 basis points of foreign currency impacts and 20 basis points from a more favorable product mix. Turning to SG&A. Third quarter expenses increased 4% to $665 million, driven primarily by a $99 million litigation reserve expense related to a previously disclosed insurance carrier dispute. Within SG&A, we also recorded approximately $3 million in transformation costs related to our fiscal 2025 restructuring plan.
Speaker #2: These headwinds were partially offset by 30 basis points of foreign currency impacts, and 20 basis points from a more favorable product mix. Turning to SG&A, third quarter expenses increased 4% to $665 million, driven primarily by a $99 million litigation reserve expense related to a previously disclosed insurance carrier dispute.
Speaker #2: Within SG&A, we also recorded approximately $3 million in transformation costs related to our fiscal 2025 restructuring plan. Excluding these items, adjusted SG&A was down 7% to $563 million.
Dave Bergman: Excluding these items, adjusted SG&A was down 7% to $563 million, mainly due to lower marketing spend, driven by timing, with a greater share of our fiscal 2025 marketing investment recognized in the second half, along with continued benefits from restructuring actions and disciplined management of discretionary costs. In Q3, we recorded $75 million in restructuring charges and $3 million in transformation-related SG&A expenses, totaling $78 million under our fiscal 2025 restructuring plan. Since the plan's inception, we have incurred $224 million in charges and transformation expenses, of which $89 million are cash related and $135 million are non-cash. We continue to expect total charges and expenses under the plan to be up to $255 million, with any remaining amounts expected to be incurred by the end of fiscal 2026.
Dave Bergman: Excluding these items, adjusted SG&A was down 7% to $563 million, mainly due to lower marketing spend, driven by timing, with a greater share of our fiscal 2025 marketing investment recognized in the second half, along with continued benefits from restructuring actions and disciplined management of discretionary costs. In Q3, we recorded $75 million in restructuring charges and $3 million in transformation-related SG&A expenses, totaling $78 million under our fiscal 2025 restructuring plan. Since the plan's inception, we have incurred $224 million in charges and transformation expenses, of which $89 million are cash related and $135 million are non-cash. We continue to expect total charges and expenses under the plan to be up to $255 million, with any remaining amounts expected to be incurred by the end of fiscal 2026.
Speaker #2: Mainly due to lower marketing spend, driven by timing, with a greater share of our fiscal 2025 marketing investment recognized in the second half. Along with continued benefits from restructuring actions, and discipline management of discretionary costs.
Speaker #2: In the third quarter, we recorded $75 million in restructuring charges, and $3 million in transformation-related SG&A expenses. Totaling $78 million under our fiscal 2025 restructuring plan.
Speaker #2: Since the plan's inception, we have incurred $224 million in charges and transformation expenses, of which $89 million are cash-related and $135 million are non-cash.
Speaker #2: We continue to expect total charges and expenses under the plan to be up to $255 million. With any remaining amounts expected to be incurred by the end of fiscal 2026.
Speaker #2: Thus far, the actions we've taken under the plan to streamline our business have resulted in approximately $35 million in savings in fiscal '25, and are on track to deliver an additional $55 million in fiscal '26.
Dave Bergman: Thus far, the actions we've taken under the plan to streamline our business have resulted in approximately $35 million in savings in fiscal 2025 and are on track to deliver an additional $55 million in fiscal 2026. Moving down to P&L, we reported a Q3 operating loss of $150 million. Excluding the litigation reserve expense, transformation expenses, and restructuring charges, our adjusted operating income was $26 million, again exceeding our outlook. The bottom line: our reported diluted loss per share was $1.01. This result includes the impact of the insurance appeal decision, transformation expenses, restructuring charges, and a $247 million non-cash valuation allowance against certain US federal deferred tax assets.
Dave Bergman: Thus far, the actions we've taken under the plan to streamline our business have resulted in approximately $35 million in savings in fiscal 2025 and are on track to deliver an additional $55 million in fiscal 2026. Moving down to P&L, we reported a Q3 operating loss of $150 million. Excluding the litigation reserve expense, transformation expenses, and restructuring charges, our adjusted operating income was $26 million, again exceeding our outlook. The bottom line: our reported diluted loss per share was $1.01. This result includes the impact of the insurance appeal decision, transformation expenses, restructuring charges, and a $247 million non-cash valuation allowance against certain US federal deferred tax assets.
Speaker #2: Moving down the P&L, we reported a third quarter operating loss of $150 million. Excluding the litigation reserve expense, transformation expenses, and restructuring charges, our adjusted operating income was $26 million, again exceeding our outlook.
Speaker #2: On the bottom line, our reported diluted loss per share was $1.01. This result includes the impact of the insurance appeal decision, transformation expenses, restructuring charges, and a $247 million non-cash valuation allowance against certain U.S. federal deferred tax assets.
Speaker #2: Regarding this valuation allowance, accounting rules required us to reduce the value of our US federal deferred tax assets and record a non-cash tax expense due to cumulative gap US losses over the past three years.
Dave Bergman: Regarding this valuation allowance, accounting rules required us to reduce the value of our US federal deferred tax assets and record a non-cash tax expense due to cumulative GAAP US losses over the past three years. These losses have been driven largely by restructuring and impairment charges, litigation reserve expenses, and other non-operating items. Importantly, this valuation allowance has no impact on current cash flow, does not signal deterioration in the underlying business, and should reverse over the next few years as US profitability improves. Excluding the items discussed earlier and the US federal deferred tax asset valuation allowance, our adjusted diluted earnings per share for the quarter was $0.09.
Dave Bergman: Regarding this valuation allowance, accounting rules required us to reduce the value of our US federal deferred tax assets and record a non-cash tax expense due to cumulative GAAP US losses over the past three years. These losses have been driven largely by restructuring and impairment charges, litigation reserve expenses, and other non-operating items. Importantly, this valuation allowance has no impact on current cash flow, does not signal deterioration in the underlying business, and should reverse over the next few years as US profitability improves. Excluding the items discussed earlier and the US federal deferred tax asset valuation allowance, our adjusted diluted earnings per share for the quarter was $0.09.
Speaker #2: These losses have been driven largely by restructuring and impairment charges, litigation reserve expenses, and other non-operating items. Importantly, this valuation allowance has no impact on current cash flow.
Speaker #2: Does not signal deterioration in the underlying business, and should reverse over the next few years as US profitability improves. Excluding the items discussed earlier and the US federal deferred tax asset valuation allowance, our adjusted diluted earnings per share for the quarter was $0.09.
Speaker #2: Separately, part of our Q3 adjusted EPS overdrive relative to our outlook was due to a favorable tax development from the IRS's approval of a tax method change that mitigated the use of our US losses to offset foreign earnings under the US guilty provisions.
Dave Bergman: Separately, part of our Q3 adjusted EPS overdrive relative to our outlook was due to a favorable tax development from the IRS's approval of a tax method change that mitigated the use of our US losses to offset foreign earnings under the GILTI. As a result, our full-year fiscal 2026 non-GAAP estimated effective tax rate is lower than originally anticipated and more reasonable. So with that, we recorded a cumulative three-quarter catch-up tax benefit in the third quarter. This tax update accounted for approximately $0.06 of our EPS in the quarter. Now, turning to the balance sheet. Third quarter inventory was down 2% year-over-year to just over $1 billion. We ended the quarter with $465 million in cash and cash equivalents and $600 million in restricted investments.
Dave Bergman: Separately, part of our Q3 adjusted EPS overdrive relative to our outlook was due to a favorable tax development from the IRS's approval of a tax method change that mitigated the use of our US losses to offset foreign earnings under the GILTI. As a result, our full-year fiscal 2026 non-GAAP estimated effective tax rate is lower than originally anticipated and more reasonable. So with that, we recorded a cumulative three-quarter catch-up tax benefit in the third quarter. This tax update accounted for approximately $0.06 of our EPS in the quarter. Now, turning to the balance sheet. Third quarter inventory was down 2% year-over-year to just over $1 billion. We ended the quarter with $465 million in cash and cash equivalents and $600 million in restricted investments.
Speaker #2: As a result, our full-year fiscal '26 non-gap estimated effective tax rate is lower than originally anticipated and more reasonable. So with that, we recorded a cumulative three-quarter catch-up tax benefit in the third quarter.
Speaker #2: This tax update accounted for approximately $0.06 of our EPS in the quarter. Now, turning to the balance sheet. Third quarter inventory was down 2% year-over-year to just over $1 billion.
Speaker #2: with $465 million We ended the quarter $600 million in restricted investments. As a reminder, that $600 million is fully set aside and dedicated to covering all remaining principal and interest on our senior notes due in June this year.
Dave Bergman: As a reminder, that $600 million is fully set aside and dedicated to covering all remaining principal and interest on our senior notes due in June this year. These restricted investments are not available for general use and should not be viewed as part of our operating liquidity or discretionary debt profile. Furthermore, we continued to prioritize balance sheet strength during the quarter, including repaying approximately $200 million of revolver borrowings and ending the period with no amounts outstanding under our $1.1 billion revolving credit facility. As a result, we entered the final quarter of this fiscal year with a strong liquidity position and meaningful financial flexibility, with more than sufficient resources to meet all expected obligations. Now moving to our fiscal 2026 outlook. With one quarter left in the fiscal year, we've updated our expectations, largely toward the high end of our previous ranges.
Dave Bergman: As a reminder, that $600 million is fully set aside and dedicated to covering all remaining principal and interest on our senior notes due in June this year. These restricted investments are not available for general use and should not be viewed as part of our operating liquidity or discretionary debt profile. Furthermore, we continued to prioritize balance sheet strength during the quarter, including repaying approximately $200 million of revolver borrowings and ending the period with no amounts outstanding under our $1.1 billion revolving credit facility. As a result, we entered the final quarter of this fiscal year with a strong liquidity position and meaningful financial flexibility, with more than sufficient resources to meet all expected obligations. Now moving to our fiscal 2026 outlook. With one quarter left in the fiscal year, we've updated our expectations, largely toward the high end of our previous ranges.
Speaker #2: These restricted investments are not available for general use, and should not be viewed as part of our operating liquidity or discretionary debt profile. Furthermore, we continued to prioritize balance sheet strength during the quarter, including repaying approximately $200 million of revolver borrowings and ending the period with no amounts outstanding under our $1.1 billion revolving credit facility.
Speaker #2: As a result, we entered the final quarter of this fiscal year with a strong liquidity position and meaningful financial flexibility with more than sufficient resources to meet all expected obligations.
Speaker #2: Now moving to our fiscal '26 outlook. With one-quarter left in the fiscal year, we've updated our expectations. Largely toward the high end of our previous ranges, breaking that down further, we now expect full-year revenue to decline approximately 4% compared with our prior expectation of a 4% to 5% decline.
Dave Bergman: Breaking that down further, we now expect full-year revenue to decline approximately 4%, compared with our prior expectation of a 4% to 5% decline. This reflects our expectation that North America revenue will decline approximately 8%, and APAC revenue will decline approximately 6%, partially offset by growth of approximately 9% in EMEA. This implies a meaningful improvement in Q4 revenue trends as we continue executing our strategy and move toward the stabilization we expect in fiscal 2027. Turning to gross margin, we now expect the full-year rate to decline by approximately 190 basis points, compared with our prior outlook of a 190 to 210 basis point decline. Drilling down further, US tariffs will drive most of the decline, along with unfavorable channel and regional mix and pricing headwinds.
Dave Bergman: Breaking that down further, we now expect full-year revenue to decline approximately 4%, compared with our prior expectation of a 4% to 5% decline. This reflects our expectation that North America revenue will decline approximately 8%, and APAC revenue will decline approximately 6%, partially offset by growth of approximately 9% in EMEA. This implies a meaningful improvement in Q4 revenue trends as we continue executing our strategy and move toward the stabilization we expect in fiscal 2027. Turning to gross margin, we now expect the full-year rate to decline by approximately 190 basis points, compared with our prior outlook of a 190 to 210 basis point decline. Drilling down further, US tariffs will drive most of the decline, along with unfavorable channel and regional mix and pricing headwinds.
Speaker #2: This reflects our expectation that North America revenue will decline approximately 8% and APAC revenue will decline approximately 6%, partially offset by growth of EMEA.
Speaker #2: This implies a meaningful improvement in fourth-quarter revenue trends as we continue executing our strategies. And move toward the stabilization we expect in fiscal '27.
Speaker #2: Turning to gross margin, we now expect the full-year rate to decline by approximately 190 basis points compared with our prior outlook of a 190 to 210 basis point decline.
Speaker #2: Drilling down further, US tariffs will drive most of the decline. Along with unfavorable channel and regional mix and pricing headwinds. These pressures are partially offset by foreign currency tailwinds and a more favorable product mix.
Dave Bergman: These pressures are partially offset by foreign currency tailwinds and a more favorable product mix. We remain highly focused on controlling costs and expect adjusted SG&A expenses to decline at a mid-single-digit rate, unchanged from our prior outlook, with even greater confidence in our ability to leverage, given the slight improvement in the revenue outlook. This implies a considerable decline in Q4 SG&A expenses, driven primarily by year-over-year marketing timing and lower compensation-related costs. This translates to an expected adjusted operating income of approximately $110 million, at the high end of the $95 to $110 million outlook we provided in mid-November. The bottom line, we now expect adjusted diluted earnings per share of $0.10 to $0.11, driven in part by the favorable tax planning developments I noted earlier.
Dave Bergman: These pressures are partially offset by foreign currency tailwinds and a more favorable product mix. We remain highly focused on controlling costs and expect adjusted SG&A expenses to decline at a mid-single-digit rate, unchanged from our prior outlook, with even greater confidence in our ability to leverage, given the slight improvement in the revenue outlook. This implies a considerable decline in Q4 SG&A expenses, driven primarily by year-over-year marketing timing and lower compensation-related costs. This translates to an expected adjusted operating income of approximately $110 million, at the high end of the $95 to $110 million outlook we provided in mid-November. The bottom line, we now expect adjusted diluted earnings per share of $0.10 to $0.11, driven in part by the favorable tax planning developments I noted earlier.
Speaker #2: We remain highly focused on controlling costs. And expect adjusted SG&A expenses to decline at a mid-single-digit rate, unchanged from our prior outlook. With even greater confidence in our ability to leverage given the slight improvement in the revenue outlook.
Speaker #2: This implies a considerable decline in fourth-quarter SG&A expenses driven primarily by year-over-year marketing timing and lower compensation-related costs. This translates to an expected adjusted operating income of approximately $110 million.
Speaker #2: At the high end of the $95 to $110 million outlook we provided in mid-November. At the bottom line, we now expect adjusted diluted earnings per share of $10 to $0.11.
Speaker #2: Driven in part by the favorable tax planning developments I noted earlier. These updates are expected to yield a full-year fiscal '26 effective tax rate roughly in line with the fiscal '25 rate.
Dave Bergman: These updates are expected to yield a full-year fiscal 2026 effective tax rate, roughly in line with the fiscal 2025 rate. In closing, we are operating with focus, discipline, and growing confidence as we complete a pivotal year in Under Armour's transformation. Our Q3 performance reflects meaningful progress in simplifying the business and driving more disciplined execution, supported by a leaner, more agile operating model. Foundation continues to give us flexibility to manage near-term challenges while positioning the company for improved financial performance over time. While work remains, we believe the most disruptive phase of this reset is behind us. And with a clear strategy, disciplined capital deployment, and continued focus on cost optimization and margin expansion, we are confident these actions will better position us to drive sustainable, profitable growth and shareholder value over the long term.
Dave Bergman: These updates are expected to yield a full-year fiscal 2026 effective tax rate, roughly in line with the fiscal 2025 rate. In closing, we are operating with focus, discipline, and growing confidence as we complete a pivotal year in Under Armour's transformation. Our Q3 performance reflects meaningful progress in simplifying the business and driving more disciplined execution, supported by a leaner, more agile operating model. Foundation continues to give us flexibility to manage near-term challenges while positioning the company for improved financial performance over time. While work remains, we believe the most disruptive phase of this reset is behind us. And with a clear strategy, disciplined capital deployment, and continued focus on cost optimization and margin expansion, we are confident these actions will better position us to drive sustainable, profitable growth and shareholder value over the long term.
Speaker #2: In closing, we are operating with focus and discipline, and growing confidence as we complete a pivotal year in Under Armour's transformation. Our third-quarter performance reflects meaningful progress in simplifying the business and driving more disciplined execution.
Speaker #2: Supported by a leaner, more agile operating model, the foundation continues to give us flexibility to manage near-term challenges while positioning the company for improved financial performance over time.
Speaker #2: While work remains, we believe the most disruptive phase of this reset is behind us. And with a clear strategy, disciplined capital deployment, and continued focus on cost optimization and margin expansion, we are confident these actions will better position us to drive sustainable, profitable growth and shareholder value over the long term.
Speaker #2: Finally, before we close out today's Prepared Remarks, this being my last call in this role, I want to pause and say thank you. For the special thanks to Kevin, our entire board, and to all my teammates around the world.
Dave Bergman: Finally, before we close out today's prepared remarks, this being my last call in this role, I wanna pause and say thank you. With a special thanks to Kevin, our entire board, and to all my teammates around the world. After 21 years at Under Armour, including 9 as CFO, I've had the privilege of working alongside extraordinary teammates who bring passion, resilience, and an unwavering commitment to this brand every day. Together, we have navigated periods of growth, transformation, and real challenges, and we have done so with locked arms and the humble and hungry mentality that makes this place so special. As we work through the coming CFO transition, with Reza joining the brand, I do so with complete confidence in our teams and in the strength of the foundation we have now established together.
Dave Bergman: Finally, before we close out today's prepared remarks, this being my last call in this role, I wanna pause and say thank you. With a special thanks to Kevin, our entire board, and to all my teammates around the world. After 21 years at Under Armour, including 9 as CFO, I've had the privilege of working alongside extraordinary teammates who bring passion, resilience, and an unwavering commitment to this brand every day. Together, we have navigated periods of growth, transformation, and real challenges, and we have done so with locked arms and the humble and hungry mentality that makes this place so special. As we work through the coming CFO transition, with Reza joining the brand, I do so with complete confidence in our teams and in the strength of the foundation we have now established together.
Speaker #2: After 21 years at Under Armour, including nine as CFO, I have had the privilege of working alongside extraordinary teammates who bring passion, resilience, and an unwavering day.
Speaker #2: Together, we have navigated periods of growth, transformation, and real challenges. And we have done so with locked arms in the humble and hungry mentality that makes this place so special.
Speaker #2: As we work through the coming CFO transition, with Reza joining the brand, I do so with complete confidence in our teams. And in the strength of the foundation we have now established together, we are reaching that crucial turning point.
Dave Bergman: We are reaching that crucial turning point, and thus, I believe Under Armour's best days are still ahead. With that, we'll open the call to questions. Operator?
Dave Bergman: We are reaching that crucial turning point, and thus, I believe Under Armour's best days are still ahead. With that, we'll open the call to questions. Operator?
Speaker #2: And thus, I believe Under Armour's best days are still ahead. With that, we'll open the call to questions. Operator? press star then one on your touch-tone session.
Speaker #2: We will now begin the question and answer To ask a question, you may phone. If you are using a speakerphone, please pick up your handset before pressing the keys.
Operator: We will now begin the question-and-answer session. To ask a question, you may press star then one on your touchtone phone. If you are using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw the question, please press star then two. Our first question comes from Simeon Siegel with Guggenheim. Please go ahead.
Operator: We will now begin the question-and-answer session. To ask a question, you may press star then one on your touchtone phone. If you are using a speakerphone, please pick up your handset before pressing the keys. If at any time your question has been addressed and you would like to withdraw the question, please press star then two. Our first question comes from Simeon Siegel with Guggenheim. Please go ahead.
Speaker #2: If at any time your question has been addressed and you would like to withdraw the question, please press star, then two. Our first question comes from Simon Siegel with Guggenheim.
Speaker #2: Please go
Speaker #2: ahead. Thanks.
Speaker #3: Hey, guys. Morning. Dave, just want to say it's been great working with you. Best of luck on your next chapter.
Simeon Siegel: Thanks. Hey, guys. Morning. Dave, just wanna say it's been great working with you. Best of luck on your next chapter.
Simeon Siegel: Thanks. Hey, guys. Morning. Dave, just wanna say it's been great working with you. Best of luck on your next chapter.
Speaker #4: Thank
Speaker #4: you.
Speaker #3: Kevin, your
Dave Bergman: Thank you.
Dave Bergman: Thank you.
Simeon Siegel: Kevin, your December quarter comment is interesting and encouraging. Can you speak to what makes you confident about that the quarter was the lowest revenue decline for North America, and just that the region and Under Armour overall will see stabilization in FY 2027? And then along those lines, just as you think about this path forward, I think you mentioned stabilization in footwear in 2027. Can you elaborate a little bit on that more? Thank you.
Simeon Siegel: Kevin, your December quarter comment is interesting and encouraging. Can you speak to what makes you confident about that the quarter was the lowest revenue decline for North America, and just that the region and Under Armour overall will see stabilization in FY 2027? And then along those lines, just as you think about this path forward, I think you mentioned stabilization in footwear in 2027. Can you elaborate a little bit on that more? Thank you.
Speaker #3: December quarter comment is interesting and encouraging. Can you speak to what makes you confident about that the quarter was the lowest revenue decline for North America and just that the region and Under Armour overall will see stabilization in FY '27?
Speaker #3: And then along those lines, just as you think about this path forward, I think you mentioned stabilization in footwear in '27. Can you elaborate a little bit on that more?
Speaker #3: Thank you.
Speaker #4: Yeah. Thank you, Simon. And let me just start with leadership. First of all, I'm becoming more and more proud, I think, of the ecosystem that we've built here at UA to be able to have internal talent like Kara Trent be able to move from merchandising role to America as a similar one in Europe, to heading up Europe, and then having the ability to bring her back here a little more than two years ago.
Dave Bergman: Yeah, thank you, Simeon. Let me just start with leadership. First of all, I'm becoming more and more proud, I think, of the ecosystem that we've built here at UA to-
Kevin Plank: Yeah, thank you, Simeon. Let me just start with leadership. First of all, I'm becoming more and more proud, I think, of the ecosystem that we've built here at UA to-
Kevin Plank: ... be able to have internal talent like Kara Trent, be able to move from a merchandiser role into America to a similar one in Europe, to heading up Europe, and then having the ability to bring her back here, a little more than two years ago. And I think stabilization was something that was her number one goal, and we did a care delivered and along with an amazing team of people that just made that happen. And then I also just wanna make note the credit of a 14- or 15-year Under Armour vet and Adam Peake, who we brought back to the brand about 11 months ago, and had the ability to create that kind of clarity and role and succession.
Kevin Plank: ... be able to have internal talent like Kara Trent, be able to move from a merchandiser role into America to a similar one in Europe, to heading up Europe, and then having the ability to bring her back here, a little more than two years ago. And I think stabilization was something that was her number one goal, and we did a care delivered and along with an amazing team of people that just made that happen. And then I also just wanna make note the credit of a 14- or 15-year Under Armour vet and Adam Peake, who we brought back to the brand about 11 months ago, and had the ability to create that kind of clarity and role and succession.
Speaker #4: And I think stabilization was something that was her number one goal. And we did a care-delivered and along with an amazing team of people that just made that happen.
Speaker #4: And then I also just want to make note of the credit of a 14- or 15-year Under Armour vet, and Adam Peeke, who we brought back to the brand about 11 months ago, and had the ability to create that kind of clarity in role and succession.
Speaker #4: So I think it starts with, A, the confidence we have in giving stability to our partners. Within that, structurally, I believe that we now have the right model in place.
Kevin Plank: So I think it starts with a the confidence we have in giving stability to our partners. Within that, you know, structurally, I believe that we now have the right model in place. I think that we're attacking the right issues, and that, of course, begins with product. We clearly have done a really solid job in laying out our design ethos and a language that consumers can look to, expect, and begin to make more and more repeatable. As I said, we started with our concept of winning with the winners, and that's getting behind HeatGear and ColdGear. And then meanwhile, we're introducing new styles and silhouettes that, again, we're just becoming more consistent with. From a storytelling standpoint, I think it's, you're just starting to feel the brand more.
Kevin Plank: So I think it starts with a the confidence we have in giving stability to our partners. Within that, you know, structurally, I believe that we now have the right model in place. I think that we're attacking the right issues, and that, of course, begins with product. We clearly have done a really solid job in laying out our design ethos and a language that consumers can look to, expect, and begin to make more and more repeatable. As I said, we started with our concept of winning with the winners, and that's getting behind HeatGear and ColdGear. And then meanwhile, we're introducing new styles and silhouettes that, again, we're just becoming more consistent with. From a storytelling standpoint, I think it's, you're just starting to feel the brand more.
Speaker #4: I think that we're attacking the right issues. And that, of course, begins with product. We've clearly have done a really solid job in laying out our design ethos and a language that consumers can look to, expect, and begin to make more and more repeatable.
Speaker #4: As I said, we started with our concept ColdGear. And then meanwhile, we're introducing new styles and silhouettes that, again, were just becoming more standpoint, I think it's—you're just consistent with.
Speaker #4: From a storytelling standpoint, you’re starting to feel the brand more. And that goes to the launch we did with the women’s flag football campaign on Wednesday.
Kevin Plank: That goes to the launch we did with the women's flag football campaign on Wednesday, and please take a chance to look at our investor relations page and, you know, see the recent spot that we just put out, which is pretty impressive. Probably the most telling thing, though, is gonna be, no matter what I say, Kara walked into a pretty tough situation, and we were just looking at declines, especially from a wholesale level, which is always a great indicator of how a year is gonna turn out. And I can say definitively, for the first time in quite some time, we're no longer looking at significant declines. And obviously, I'm hedging my statements there, but we're at a place that we like the way the order book is shaping up right now.
Kevin Plank: That goes to the launch we did with the women's flag football campaign on Wednesday, and please take a chance to look at our investor relations page and, you know, see the recent spot that we just put out, which is pretty impressive. Probably the most telling thing, though, is gonna be, no matter what I say, Kara walked into a pretty tough situation, and we were just looking at declines, especially from a wholesale level, which is always a great indicator of how a year is gonna turn out. And I can say definitively, for the first time in quite some time, we're no longer looking at significant declines. And obviously, I'm hedging my statements there, but we're at a place that we like the way the order book is shaping up right now.
Speaker #4: And please take a chance to look at our investor relations page and see the recent spot that we just put out, which is pretty impressive.
Speaker #4: Probably the most telling thing, though, is going to be, no matter what I say, Kara walked into a pretty tough situation. And we were just looking at declines, especially from a wholesale level, which is always a great indicator of how a year is going to turn out.
Speaker #4: And I can say, definitively, for the first time in quite some time, we're no longer looking at significant declines. And obviously, I'm hedging my statements there.
Speaker #4: But we're at a place that we like the way the order book is shaping up right now. And that also just goes back to just pure relationships with partners because hopefully you can hear it in our voice.
Kevin Plank: That also just goes back to just pure relationships with partners, because hopefully, you can hear it in our voice, and if you were watching, you could see it in our eyes, but there's just a different level of confidence, swagger, whatever you wanna call it, which I think leads to the most important indicator, which is just culturally. This business is feeling it, that's exuding out. It's exuding through the desire, the number of phone calls we get of people that wanna be here. And it's just a trend. It's hard to put it into words. And after, you know, 20 years public and celebrating 30 years this year as a business, I've just seen a lot. So we feel very good about what the North America position looks like. Moving on to footwear.
Kevin Plank: That also just goes back to just pure relationships with partners, because hopefully, you can hear it in our voice, and if you were watching, you could see it in our eyes, but there's just a different level of confidence, swagger, whatever you wanna call it, which I think leads to the most important indicator, which is just culturally. This business is feeling it, that's exuding out. It's exuding through the desire, the number of phone calls we get of people that wanna be here. And it's just a trend. It's hard to put it into words. And after, you know, 20 years public and celebrating 30 years this year as a business, I've just seen a lot. So we feel very good about what the North America position looks like. Moving on to footwear.
Speaker #4: And if you were watching, you could see it in our eyes. But there's just a different level of confidence, swagger, whatever you want to call it, which I think leads to the most important indicator, which is just culturally.
Speaker #4: This business is feeling it. That's exuding out. It's exuding through the desire of the number of phone calls we get of people that want to be here.
Speaker #4: And it's just a trend. It's hard to put it into words. And after 20 years public and celebrating 30 years this year as a business, I've just seen a lot.
Speaker #4: So we feel very good about what the North America position looks like. Moving on to footwear. As I said, we're not trying to hide anything here.
Kevin Plank: As I said, we're not trying to hide anything here. Footwear is a $1 billion-plus business for us that we believe has the opportunity to be much larger. As we compare ourselves to others in our space, we're seeing other partners or other brands do a lot more with a lot fewer items. That's pretty narrative to the way that I'm driving across the organization right now, is how can we just skinny up? I think I did a pretty good job covering it in my prepared remarks of, let's just stop trying to chase volume through additional units. Let's get behind, let's get clarity with the way it works from the product to the story, to the distribution.
Kevin Plank: As I said, we're not trying to hide anything here. Footwear is a $1 billion-plus business for us that we believe has the opportunity to be much larger. As we compare ourselves to others in our space, we're seeing other partners or other brands do a lot more with a lot fewer items. That's pretty narrative to the way that I'm driving across the organization right now, is how can we just skinny up? I think I did a pretty good job covering it in my prepared remarks of, let's just stop trying to chase volume through additional units. Let's get behind, let's get clarity with the way it works from the product to the story, to the distribution.
Speaker #4: Footwear is a billion-plus dollar business for us that we believe has the opportunity to be much larger. And as we compare ourselves to others in our space, we're seeing other partners or other brands do a lot more with a lot fewer items.
Speaker #4: That's pretty narrative to the way that I'm driving across the organization right now, is how can we just skinny up? I think I did a pretty good job covering it in my prepared remarks.
Speaker #4: Let's just stop trying to chase volume through additional units. Let's get behind. Let's get clarity with the way that works from the product to the story to the distribution.
Speaker #4: And I think that our new operating model—what we spent the majority of calendar year 2025 doing, implementing, and then running now for a year.
Kevin Plank: And I think that our new operating model, what we spent majority of calendar year 2025 doing, implementing and then running now for a year, I think we're gonna start seeing those benefits. So I can talk about the authenticity on field, and I think we made a good job making the statement that Under Armour's authentic athletic credibility is something which is nearly impossible to recreate. And so we're gonna lean there, we're gonna leverage, and you're gonna see, you know, really clear ideas, like when we talk about things like running, we have a really clear point of view of who we are in run. You know, we build running shoes for athletes that are running to train for their sport.
Kevin Plank: And I think that our new operating model, what we spent majority of calendar year 2025 doing, implementing and then running now for a year, I think we're gonna start seeing those benefits. So I can talk about the authenticity on field, and I think we made a good job making the statement that Under Armour's authentic athletic credibility is something which is nearly impossible to recreate. And so we're gonna lean there, we're gonna leverage, and you're gonna see, you know, really clear ideas, like when we talk about things like running, we have a really clear point of view of who we are in run. You know, we build running shoes for athletes that are running to train for their sport.
Speaker #4: I think we're going to start seeing those benefits. So I can talk about the authenticity on field. And I think we made a good job making the statement that Under Armour's is nearly impossible to recreate and so we're going to lean there.
Speaker #4: We're going to leverage and you're going to see really clear ideas like when we talk about things like running, we have a really clear point of view of who we are and run.
Speaker #4: We build running shoes for athletes that are running to train for their sport. In addition to that, we also have the ability to make Formula One race cars like the Velocity V3 at 250 dollars per share in locating.
Kevin Plank: In addition to that, we also have the ability to make Formula One race cars, like the Velociti 3 at $250 for Sharon Lokedi. But a part of it is some of the work that our team's been digging into, where we just took off the Velociti family that had 6 shoes in its franchise, ranging from $110 to $250.
Kevin Plank: In addition to that, we also have the ability to make Formula One race cars, like the Velociti 3 at $250 for Sharon Lokedi. But a part of it is some of the work that our team's been digging into, where we just took off the Velociti family that had 6 shoes in its franchise, ranging from $110 to $250.
Speaker #4: But a part of it is some of the work that our team's been digging into where we had six shoes in its franchise just took of the Velocity family that ranging from 110 to 250 dollars.
Speaker #4: We just went from six shoes in that franchise to four. Being more targeted, being more deliberate with the storytelling that we're going to do and put behind it.
Kevin Plank: We just went from 6 shoes in that franchise to 4, being more targeted, being more deliberate with the storytelling that we're gonna do and put behind it, which makes it easier for A, our teams to be able to build, B, our sales team be able to sell, C, the wholesale partners be able to write orders for, and most importantly, the consumer to be able to make an easy purchase decision with a really clear point of view from the brand.
Kevin Plank: We just went from 6 shoes in that franchise to 4, being more targeted, being more deliberate with the storytelling that we're gonna do and put behind it, which makes it easier for A, our teams to be able to build, B, our sales team be able to sell, C, the wholesale partners be able to write orders for, and most importantly, the consumer to be able to make an easy purchase decision with a really clear point of view from the brand.
Speaker #4: Which makes it easier for, A, our teams to be able to build, B, our sales team be able to sell, C, the wholesale partners be able to write orders for, and most importantly, the consumer to be able to make an easy purchase decision with a really clear point of view from the brand.
Speaker #4: So in some instances, and maybe just the last point here, when I think about, I mentioned sportswear and talked about three price points from 100, 120, and 125 dollars with the soul of the HB low, and the footwear that we now have in place there.
Kevin Plank: So, in some instances, and maybe just the last point here, when I think about it, I mentioned sportswear and talked about three price points from $100, $120, and $125 with the sole of the HB-LO, and the footwear that we now have in place there. We're just getting very intentional. That word is no accident on this call. You'll hear it over and over, and it's basically tattooed into anyone who walks through this building. So, we're doing a good job doing that. So thank you for that question, Simeon.
Kevin Plank: So, in some instances, and maybe just the last point here, when I think about it, I mentioned sportswear and talked about three price points from $100, $120, and $125 with the sole of the HB-LO, and the footwear that we now have in place there. We're just getting very intentional. That word is no accident on this call. You'll hear it over and over, and it's basically tattooed into anyone who walks through this building. So, we're doing a good job doing that. So thank you for that question, Simeon.
Speaker #4: We're just getting very intentional. That word is no accident on this call. You'll hear it over and over. And it's basically, it's tattooed into anyone who walks through this building.
Speaker #4: So we're doing a good job doing that. So thank you for that question, Simeon.
Speaker #1: That's great. You're excitement is really clear. Best of luck for the rest of the year.
Simeon Siegel: That's great. Your excitement is really clear. Best of luck for the rest of the year.
Simeon Siegel: That's great. Your excitement is really clear. Best of luck for the rest of the year.
Speaker #3: Thank Thank you. you.
Kevin Plank: Thank you. Thank you.
Kevin Plank: Thank you. Thank you.
Speaker #4: from Jay Seoul with UBS. Please go
Operator: Our next question comes from Jay Sole with UBS. Please go ahead.
Operator: Our next question comes from Jay Sole with UBS. Please go ahead.
Speaker #4: ahead. Thank you so
Speaker #5: much. Kevin, you mentioned that North America is beginning to turn the corner in the wholesale partners are engaging. You're seeing the fall order book.
Jay Sole: Thank you so much. Kevin, you mentioned that North America is beginning to turn the corner, and the wholesale partners are engaging. You're seeing the fall order book, you know, shaping up nicely. I'm wondering if all that progress, that operational progress in North America, is also transferable to Europe and the APAC regions. You know, are you seeing progress in those regions as well? Do you expect, you know, sequential improvement as we go through, you know, calendar 2026? That's the question. Thank you.
Jay Sole: Thank you so much. Kevin, you mentioned that North America is beginning to turn the corner, and the wholesale partners are engaging. You're seeing the fall order book, you know, shaping up nicely. I'm wondering if all that progress, that operational progress in North America, is also transferable to Europe and the APAC regions. You know, are you seeing progress in those regions as well? Do you expect, you know, sequential improvement as we go through, you know, calendar 2026? That's the question. Thank you.
Speaker #5: Shaping up nicely. I'm wondering if all that progress, that operational progress in North America is also transferable to Europe and the APAC regions. Are you seeing progress in those regions as well?
Speaker #5: Do you expect sequential improvement as we go through calendar '26? That's the question. Thank
Speaker #5: you. Yeah, thank you,
Speaker #2: Jay. Ameya has been a strong suit for the company for quite some time. And delivering no less this year with about 9% growth there.
Kevin Plank: Yeah. Thank you, Jay. EMEA has been a strong suit for the company for quite some time, and delivering no less this year with about 9% growth there. So we really like the team. Again, it's the consistency that we have in the team on the ground, the leadership of, again, being able to move in another Under Armour legacy athlete like Kevin Ross into the leadership position following Kara has been a real asset. Our relationships there have really never been stronger, in calling out specifically JD Sports and Sports Direct. The buy-in, the partnership is something that, you know, they're really getting behind the brand because we've been delivering and we've been consistent.
Kevin Plank: Yeah. Thank you, Jay. EMEA has been a strong suit for the company for quite some time, and delivering no less this year with about 9% growth there. So we really like the team. Again, it's the consistency that we have in the team on the ground, the leadership of, again, being able to move in another Under Armour legacy athlete like Kevin Ross into the leadership position following Kara has been a real asset. Our relationships there have really never been stronger, in calling out specifically JD Sports and Sports Direct. The buy-in, the partnership is something that, you know, they're really getting behind the brand because we've been delivering and we've been consistent.
Speaker #2: So we really like the team. Again, it's a consistency that we have, A, in the team on the ground, the leadership of, again, being able to move in another Under Armour legacy athlete like Kevin Ross into the leadership position following Kara has been a real asset.
Speaker #2: Our relationships there have really never been specifically JD Sports and Sports Direct. The buy-in, the partnership, is something that they're really getting behind the brand because we've been delivering and we've been consistent.
Speaker #2: And in places like France where we're probably the number one underground brand in the country, we're seeing that begin to translate out. Now, at the same time, Ameya is becoming a more and more promotional particularly in the UK, which is our largest market.
Kevin Plank: In places like France, where we're probably the number one underground brand in the country, we're seeing that begin to translate out. Now, at the same time, you know, EMEA is becoming a more and more promotional, particularly in the UK, which is our largest market, so it's something we have our eye on. And what we're seeing, frankly, from the other brands, is there's a lot of people that are out there buying business. So we know that that does not work. And so we're really holding the line, I think, for being opportunistic where we can, or more importantly, maybe we have to in some instances. But, you know, we like what EMEA is doing. We believe it will continue to grow for us.
Kevin Plank: In places like France, where we're probably the number one underground brand in the country, we're seeing that begin to translate out. Now, at the same time, you know, EMEA is becoming a more and more promotional, particularly in the UK, which is our largest market, so it's something we have our eye on. And what we're seeing, frankly, from the other brands, is there's a lot of people that are out there buying business. So we know that that does not work. And so we're really holding the line, I think, for being opportunistic where we can, or more importantly, maybe we have to in some instances. But, you know, we like what EMEA is doing. We believe it will continue to grow for us.
Speaker #2: So it's something we have our eye on. And what you're seeing, frankly, from the other brands is there's a lot of people that are out there buying business.
Speaker #2: So we know that that does not work. And so we're really holding the line. I think we're being opportunistic where we can, or more importantly, maybe we have to in some instances.
Speaker #2: But we like what Ameya is doing. We believe it will continue to grow for us. We're not sure at what levels right now, as we think and look out into the new year.
Kevin Plank: We're not sure at what levels right now as we think and look out into the new year, but it's certainly an area of strength for us. And again, you know, I guess I get to sit here like a bit of an old hat now, 30 years doing this, where I just look at things in progress. But you know, that feeling from the team, I'm gonna be over in Europe next week and get to see Lindsey Vonn, hopefully ski and win and compete and win some gold. So, and I'll be visiting our office in Amsterdam, too, and delivering the unleashing intentionality directly to our team, too. So, we like what's happening in Europe.
Kevin Plank: We're not sure at what levels right now as we think and look out into the new year, but it's certainly an area of strength for us. And again, you know, I guess I get to sit here like a bit of an old hat now, 30 years doing this, where I just look at things in progress. But you know, that feeling from the team, I'm gonna be over in Europe next week and get to see Lindsey Vonn, hopefully ski and win and compete and win some gold. So, and I'll be visiting our office in Amsterdam, too, and delivering the unleashing intentionality directly to our team, too. So, we like what's happening in Europe.
Speaker #2: But it's certainly an area of strength for us. And again, I guess I get to sit here like a bit of an old hat now, 30 years doing this, where I just look at things of progress.
Speaker #2: But that feeling from the team, I'm going to be over in Europe next week and get to see Lindsey Vonn hopefully ski and win and compete and win some gold.
Speaker #2: So I'll be visiting our office in Amsterdam too and delivering the unleashing intentionality directly to our team too. So we like what's happening in Europe.
Speaker #2: Again, we're not declaring victory anywhere, but what you see is you feel a brand that's I think we're right where we're supposed to be at this moment in our
Speaker #2: Again, we're not declaring victory anywhere, but what you see is you feel a brand that's—I think we're right where we're supposed to be at this moment in our turnaround.
Kevin Plank: Again, we're not declaring victory anywhere, but what you see is, you feel a brand that's it's. I think we're right where we're supposed to be at this moment in our turnaround.
Kevin Plank: Again, we're not declaring victory anywhere, but what you see is, you feel a brand that's it's. I think we're right where we're supposed to be at this moment in our turnaround.
Speaker #5: Got it. Thank you so much.
Operator: Got it. Thank you so much. Our next question comes from Bob Drbul with BTIG. Please go ahead.
Jay Sole: Got it. Thank you so much.
Operator: Our next question comes from Bob Drbul with BTIG. Please go ahead.
Speaker #4: Bob Drubel with Our next question comes from BTIG. Please go
Speaker #4: ahead. Hi, good
Speaker #6: morning. I guess just, Kevin, when you think about the go-forward, especially in footwear, how are you thinking about segmentation in a pretty competitive market?
Bob Drbul: Hi, good morning. I guess just, Kevin, when you think about, you know, the going forward, especially in footwear, how are you thinking about segmentation, you know, in a pretty competitive market? You know, is increased penetration and success of better and best to establish is that the key to stabilization here, or will it be good level driven? Thanks.
Bob Drbul: Hi, good morning. I guess just, Kevin, when you think about, you know, the going forward, especially in footwear, how are you thinking about segmentation, you know, in a pretty competitive market? You know, is increased penetration and success of better and best to establish is that the key to stabilization here, or will it be good level driven? Thanks.
Speaker #6: Is increased penetration and success of better and best to stabilize? Is that the key to stabilization here, or will it be Good level driven?
Speaker #6: Thanks.
Speaker #2: Yeah, we've used a vernacular of good, better, best of really just thinking about the line that's been critical as we've been working through this reset.
Kevin Plank: Yeah, we've used the vernacular of good, better, best of really just thinking about the line that's been critical, as we've been working through this reset. As I said in the past, we've made a lot of good, we've made some better and nowhere near enough best. Now, if you ask me for our druthers, we sit at $5 billion-ish in revenue. We'd love to maintain our good, of course, be opportunistic where we can, but we really like to concentrate our growth at the better and best level. And frankly, those clear lines of segmentation have not been there, and as we said, going through this premiumization, as we're really focusing. And so even with things, I gave the example about our Velocity franchise earlier, clear segmentation is there.
Kevin Plank: Yeah, we've used the vernacular of good, better, best of really just thinking about the line that's been critical, as we've been working through this reset. As I said in the past, we've made a lot of good, we've made some better and nowhere near enough best. Now, if you ask me for our druthers, we sit at $5 billion-ish in revenue. We'd love to maintain our good, of course, be opportunistic where we can, but we really like to concentrate our growth at the better and best level. And frankly, those clear lines of segmentation have not been there, and as we said, going through this premiumization, as we're really focusing. And so even with things, I gave the example about our Velocity franchise earlier, clear segmentation is there.
Speaker #2: As I said in the past, we've made a lot of good. We've made some better and nowhere near enough best. Now, if you ask me for our druthers, we sit at 5 billion-ish in in revenue.
Speaker #2: We'd love to maintain our good. Of course, be opportunistic where we can. But we really like to concentrate our growth at the better and best level.
Speaker #2: And frankly, those clear lines of segmentation have not been there. And as we said, going through this premiumization, as we're really focusing. And so even with things I gave the example about our
Speaker #1: Velocity franchise . Earlier , clear segmentation is there . And what I get into maybe a little bit . later Is we're , as thinking about the way that we're a little bit later is as we're thinking about the approaching this is becoming more way that we're consistent for the consumer , you know , I think one thing that I'm driving very much so is our global continuity .
Kevin Plank: And what I, I'll get into maybe a little bit later, is, as we're thinking about the way that we're approaching this, is becoming more consistent for the consumer. You know, I think one thing that I'm driving very much so, is our global continuity. And what's ironic is that in a brand that was founded effectively on two products, if not two fabrics, HeatGear and ColdGear, that if you ask today, what are our two most important franchises that we have? It's HeatGear and ColdGear, and then we make a lot of other stuff. So number one, we wanna go where the money is. We wanna leverage those places where we're already currently winning, and so establishing clear, good, better, best in that compression category, that base layer category, make sure that we continue to win there.
Kevin Plank: And what I, I'll get into maybe a little bit later, is, as we're thinking about the way that we're approaching this, is becoming more consistent for the consumer. You know, I think one thing that I'm driving very much so, is our global continuity. And what's ironic is that in a brand that was founded effectively on two products, if not two fabrics, HeatGear and ColdGear, that if you ask today, what are our two most important franchises that we have? It's HeatGear and ColdGear, and then we make a lot of other stuff. So number one, we wanna go where the money is. We wanna leverage those places where we're already currently winning, and so establishing clear, good, better, best in that compression category, that base layer category, make sure that we continue to win there.
Speaker #1: And what's ironic is that in a brand that was founded effectively two products , if on not two fabrics , heat care and cold gear , that if you ask today , what our two most important franchises that we have is heat gear and cold gear , and then we make a of other stuff .
Speaker #1: So, number one, we want to go where the money is. We want to leverage those places where we're already currently winning.
Speaker #1: And so establishing good , clear , better , best in that compression base category , that layer sure that we continue to win category , make their .
Kevin Plank: And then we're looking where we can create extensions. What we don't wanna be is we're not interested in being a fashion company. We'll be fashionable, but we're looking for more continuity, where today we're carrying a global commonality of a number that's somewhere in the 20s. Meaning that each year, or if you went to each region between Asia Pacific, EMEA, and the States, you'd find about 20% commonality, in stores.
Kevin Plank: And then we're looking where we can create extensions. What we don't wanna be is we're not interested in being a fashion company. We'll be fashionable, but we're looking for more continuity, where today we're carrying a global commonality of a number that's somewhere in the 20s. Meaning that each year, or if you went to each region between Asia Pacific, EMEA, and the States, you'd find about 20% commonality, in stores.
Speaker #1: We're looking at where we can create, what we don't want to be, and then we're not extensions. It is interested in being a fashion company.
Speaker #1: We'll be fashionable . But we're more continuity where today we're carrying a a commonality of a number that somewhere in the 20s , meaning that each year or if you go to each region between APAC and the states , you'd find about 20% commonality in stores .
Kevin Plank: We're looking to drive that much higher with a much more consistent brand voice and making sure that we're lining up with the distribution that we have, because I think it's a unique position of our industry, is that sports brands especially, you know, we've got the ability to sell at good, and as long as we have the quality and we have the product that can compete, we can do better and best very well. So you'll see a much better and broader offering, but not unlike the example I laid out in our footwear with some of our sportswear styles, including the Arc 96, the HB Low, and the Sola. We're looking to get into that business, and we're not coming in at $160.
Kevin Plank: We're looking to drive that much higher with a much more consistent brand voice and making sure that we're lining up with the distribution that we have, because I think it's a unique position of our industry, is that sports brands especially, you know, we've got the ability to sell at good, and as long as we have the quality and we have the product that can compete, we can do better and best very well. So you'll see a much better and broader offering, but not unlike the example I laid out in our footwear with some of our sportswear styles, including the Arc 96, the HB Low, and the Sola. We're looking to get into that business, and we're not coming in at $160.
Speaker #1: We're looking to drive that much higher with a much more consistent brand voice and making that we're sure lining up with the distribution that we have , because I think it's a unique position of our industry is that sports brands , especially we've got the ability , you know , to at good .
Speaker #1: And as long as we have the quality and we have the product that can compete , we can do better and best very well .
Speaker #1: So you'll see a much better and broader offering , but not unlike the example I laid out in our , our footwear with some of our sportswear styles , including the arc 96 , the and the Solar HP low .
Speaker #1: to get business into that and we're not coming in at We're being $160 . about the way thoughtful very we're approaching it our footwear , because ASP , which , as you've heard , is my number one driver , is I'm thinking about how we can grow the business and how we have the organization thinking about it number that .
Kevin Plank: We're being very thoughtful about the way we're approaching it, because our footwear ASP, which, as you've heard, is my number one driver, as I'm thinking about how we can grow the business and how we have the organization thinking about it. It's been a number with that that hasn't been carrying three digits, and so we're looking to start building a much stronger platform with $100 plus in footwear, which may be a good carryover from the last question, too.
Kevin Plank: We're being very thoughtful about the way we're approaching it, because our footwear ASP, which, as you've heard, is my number one driver, as I'm thinking about how we can grow the business and how we have the organization thinking about it. It's been a number with that that hasn't been carrying three digits, and so we're looking to start building a much stronger platform with $100 plus in footwear, which may be a good carryover from the last question, too.
Speaker #1: that It's been a hasn't been three digits . And carrying so we're looking to start building a much stronger platform with $100 plus in footwear , which may be a good , good carryover from the last question .
Bob Drbul: Thank you. Dave, good luck.
Bob Drbul: Thank you. Dave, good luck.
Kevin Plank: Thank you.
Kevin Plank: Thank you.
Speaker #2: Thank you , Dave . Good luck .
Speaker #3: Thank you .
Operator: Our next question comes from Sam Poser with Williams Trading. Please go ahead.
Operator: Our next question comes from Sam Poser with Williams Trading. Please go ahead.
Speaker #4: Our next question comes from Sam Poser with Williams Trading. Please go ahead.
Sam Poser: Thank you for taking my questions. I have a handful, but one, Kevin, you talked a lot about the product. You talked a bit about the storytelling. Can you discuss sort of what you're doing to create? And I just watched the ad very quickly, but what you're doing to create more of an emotional connection, both with your performance product and then with your product, like the HB and Sola and some of that better, those better kinds of introductions, both in footwear and apparel?
Sam Poser: Thank you for taking my questions. I have a handful, but one, Kevin, you talked a lot about the product. You talked a bit about the storytelling. Can you discuss sort of what you're doing to create? And I just watched the ad very quickly, but what you're doing to create more of an emotional connection, both with your performance product and then with your product, like the HB and Sola and some of that better, those better kinds of introductions, both in footwear and apparel?
Speaker #5: Thank you for taking my questions . I have a handful , but one . Kevin , you talked a lot about the product .
Speaker #5: You talked you talked a bit about the storytelling . Can you discuss what sort of you're doing to create just watched the ad very quickly .
Speaker #5: But what ? And I create you're doing to more of an connection , both with your and then product performance emotional with your product , like the HP solar and some of that and better , those of better kinds footwear and introductions , both in apparel .
Kevin Plank: Yeah. Thank you, Sam. Well, one thing is certain, is that the world does not need another capable apparel and footwear manufacturer. The world needs hope, and they need a dream, and that means that it's our job to make them feel something when they participate with our brand. And whether it's that little girl or little boy that may be strapping on their first Under Armour compression shirt and feeling like they just put on a superpower or sliding a shoe on their foot, we've got opportunity, and I don't think that we've maximized that opportunity yet. I was talking about in the sportswear categories, you can see is that the price to value in things like that new HB Low shoe at $100, it is extraordinary.
Kevin Plank: Yeah. Thank you, Sam. Well, one thing is certain, is that the world does not need another capable apparel and footwear manufacturer. The world needs hope, and they need a dream, and that means that it's our job to make them feel something when they participate with our brand. And whether it's that little girl or little boy that may be strapping on their first Under Armour compression shirt and feeling like they just put on a superpower or sliding a shoe on their foot, we've got opportunity, and I don't think that we've maximized that opportunity yet. I was talking about in the sportswear categories, you can see is that the price to value in things like that new HB Low shoe at $100, it is extraordinary.
Speaker #1: Yeah . Thank you . Sam . Well , one thing is certain is that the world does not need another capable apparel and footwear manufacturer .
Speaker #1: The world needs a hope and they need a dream . And that means that it's our make job to them feel something when they participate with our brand .
Speaker #1: And whether it's that little girl or little boy that may be strapping on their first Under Armour compression shirt and feeling like they just put on a superpower, or slotting a shoe on their foot.
Speaker #1: We've got opportunity and I don't think that we've maximized that opportunity yet . I was talking about in the sportswear category , as you see , is the can price to value in things like that .
Speaker #1: That new HB low shoe at $100 , it is extraordinary . And so that is incredibly from the brand intentional and saying we need to to look .
Kevin Plank: And so that is incredibly intentional from the brand in saying, "We need to get them to look." And if you check the sites and, Sam, there's nobody better than you at doing that and finding out what people are saying about it. It's, "What do you think of this UA shoe?" and then they're sort of eye-popping and saying, "Wow, that's $100?" So I think people have been critical of us, and we've been critical of ourselves, of improving the price-to-value relationship of the products that we put out there. So A, the product has to be there, then we have to give them a reason to wear the product. Our authenticity with athletes, teams, and leagues all over the planet are something that give us a global presence.
Kevin Plank: And so that is incredibly intentional from the brand in saying, "We need to get them to look." And if you check the sites and, Sam, there's nobody better than you at doing that and finding out what people are saying about it. It's, "What do you think of this UA shoe?" and then they're sort of eye-popping and saying, "Wow, that's $100?" So I think people have been critical of us, and we've been critical of ourselves, of improving the price-to-value relationship of the products that we put out there. So A, the product has to be there, then we have to give them a reason to wear the product. Our authenticity with athletes, teams, and leagues all over the planet are something that give us a global presence.
Speaker #1: And if you get them sites and check the Sam , there's nobody better at you than doing that and find out where people are about it .
Speaker #1: think of this It's , what do you shoe ? And then there's sort popping and saying , wow , that's $100 . So of eye I think people think critical of us , and we've been critical of of ourselves , improving price to value the relationship with the products out there .
Speaker #1: that we put So product a the has to be there . Then we have to give them a reason to wear the product .
Speaker #1: Are authenticity with athletes and teams and leagues all over the planet , or something that give us a global presence . But as you know , it's about winning here in the States .
Kevin Plank: But as you know, it's about winning here in the States, and so finding that credibility. So we're taking a very deliberate city attack strategy, making sure we get things like sportswear in there. Not to be lost on that, and the reason that people buy our sportswear is because we are authentic, because we are on field, and we have a great positioning. I think when you look at the levers that will drive that, it's athlete credibility, it's clever and inspirational imaging, and it's confidence, Sam. It's just confidence from us. I think that's the one thing that you see of us being the first ones to really drive and get behind, women's flag football and show it in such an aspirational way.
Kevin Plank: But as you know, it's about winning here in the States, and so finding that credibility. So we're taking a very deliberate city attack strategy, making sure we get things like sportswear in there. Not to be lost on that, and the reason that people buy our sportswear is because we are authentic, because we are on field, and we have a great positioning. I think when you look at the levers that will drive that, it's athlete credibility, it's clever and inspirational imaging, and it's confidence, Sam. It's just confidence from us. I think that's the one thing that you see of us being the first ones to really drive and get behind, women's flag football and show it in such an aspirational way.
Speaker #1: And so, finding that credibility. So we're taking a very deliberate city attack strategy, making sure we get things like sportswear in, not to there be lost on that.
Speaker #1: the reason that And people buy our sportswear is because we are authentic , because we are on field and we have a great positioning .
Speaker #1: think when you But I the levers that will drive that , look at it's athlete credibility . It's it's clever and inspirational . Imaging and it's confidence .
Speaker #1: Sam . It's just confidence from us . I think that's the one thing that you see of us first ones to really drive and get being the behind women's flag and show it in such an aspirational way football .
Kevin Plank: We think we can invite new young women and inspire them and give them the confidence to participate in the game, that we think will help their overall self, which is the thing that helps us show up here and go to work every day, and be so passionate about what it is that we do. So brands need to make you feel something. I certainly feel that commercial, with some of the feedback we've had in just a few days, from young women that are just sending thank yous and watching the handles of some of the incredible young stars that we have featured in the commercial, like Ashley. They're, they're, they're just these letters that are saying, "Thank you so much for doing this. You've inspired me.
Kevin Plank: We think we can invite new young women and inspire them and give them the confidence to participate in the game, that we think will help their overall self, which is the thing that helps us show up here and go to work every day, and be so passionate about what it is that we do. So brands need to make you feel something. I certainly feel that commercial, with some of the feedback we've had in just a few days, from young women that are just sending thank yous and watching the handles of some of the incredible young stars that we have featured in the commercial, like Ashley. They're, they're, they're just these letters that are saying, "Thank you so much for doing this. You've inspired me.
Speaker #1: We think a we can invite new young women and inspire them and give them the confidence to participate in the game that will help their overall self , which is a thing that helps us show up here and go to work every day and be passionate about what it is that we so do so brands need to make you feel something .
Speaker #1: I certainly feel that that commercial with some of the feedback we've had in just a few days from young women that are just sending thank yous and watching the handles of some of the incredible young stars that we have featured in the commercial , like Ashley .
Speaker #1: They're just these letters that are so much for doing saying , thank you this . You've inspired me . I'm going to go take a chance , and I want to be an athlete .
Kevin Plank: I'm gonna go take a chance, and I wanna be an athlete now." You'll see more and more of that, where product attributes are important, having our naming architecture, et cetera, in place matter, but making consumers feel something is where we're focused for the brand.
Kevin Plank: I'm gonna go take a chance, and I wanna be an athlete now." You'll see more and more of that, where product attributes are important, having our naming architecture, et cetera, in place matter, but making consumers feel something is where we're focused for the brand.
Speaker #1: Now . So you'll see more and more of that . Where product attributes are important . Having our naming architecture , etcetera in place matter , but making consumers feel something is where we're focused for the brand .
Sam Poser: Thank you. I just wanna follow up. In your flagship store in Baltimore, you have all those local high school teams who have their helmets up. When I was there, you had the two high schools that... I forget what that was called, but the two high schools that are like the rivalry, I think it was. And I'm wondering if you're thinking of applying that both in other full-line stores, but as well as the outlet stores. And then, second, the other question is, if somebody can break down sort of APAC by country, and three, the management realignment, especially with Yasin taking an external role. If you could talk a little bit about that, that would be great. Thanks.
Sam Poser: Thank you. I just wanna follow up. In your flagship store in Baltimore, you have all those local high school teams who have their helmets up. When I was there, you had the two high schools that... I forget what that was called, but the two high schools that are like the rivalry, I think it was. And I'm wondering if you're thinking of applying that both in other full-line stores, but as well as the outlet stores. And then, second, the other question is, if somebody can break down sort of APAC by country, and three, the management realignment, especially with Yasin taking an external role. If you could talk a little bit about that, that would be great. Thanks.
Speaker #5: Thank you . I just want to follow up in your in your flagship store in You Baltimore . have all those high school , local high school their When I was there , you had the helmets up .
Speaker #5: teams . the You have that two high schools I forget what that was called , but the two high schools that are like the rivalry , I think it was , and I you're thinking of applying that both wondering if in other full line stores , but as well as as , as the , outlet as the and stores then second and then the other question is if somebody can break down sort of AIPAC by country and three , the management realignment , especially with Yasin taking an external role , if you could talk a little bit about that , that would be great .
Kevin Plank: Well, Sam, with in North America alone, with 16,000 football-playing high schools in the country, and that just means they have a large enough budget, if you sort of want to simplify it. Under Armour has about 3,000 of those high schools right now, so our presence is significant. The opportunity we have to grow in the team sports, which has been a real bright spot for the brand consistently for us, double-digit growth that we continue to see, outfitting teams, sidelines, coaches, et cetera. So that's our anchor. The other thing is, frankly, the other stuff is the easy things that we're supposed to be able to sell as a result of being authentic on field.
Kevin Plank: Well, Sam, with in North America alone, with 16,000 football-playing high schools in the country, and that just means they have a large enough budget, if you sort of want to simplify it. Under Armour has about 3,000 of those high schools right now, so our presence is significant. The opportunity we have to grow in the team sports, which has been a real bright spot for the brand consistently for us, double-digit growth that we continue to see, outfitting teams, sidelines, coaches, et cetera. So that's our anchor. The other thing is, frankly, the other stuff is the easy things that we're supposed to be able to sell as a result of being authentic on field.
Speaker #5: Thanks .
Speaker #1: Well , with with in America alone with 16,000 football playing high schools in the country . And that just means they have a large enough budget .
Speaker #1: If you sort of want to simplify it . Under Armour has about 3000 of those high schools right now . So our presence is significant .
Speaker #1: The opportunity we grow in the have to team sports , which has been a bright spot real for the brand consistently for us , double digit growth that we continue to see outfitting teams coaches , , sidelines So etc.
Speaker #1: . that's our anchor . The other thing is the other is frankly the easy things that stuff we're supposed to be able to sell as result of being authentic .
Kevin Plank: I don't think we've done a good enough job setting the consumer up for that, giving them products that will get them to and from the field, you know, to and from the court. But we have all the credibility in the world when it happens actually on field, or on court. And so opening that up, which is things like, you know, buying into the sportswear business by offering such great value, with some of those new sports shoe offerings we have, is something that hopefully will help translate a little more in driving, more, more top and bottom line for us.
Kevin Plank: I don't think we've done a good enough job setting the consumer up for that, giving them products that will get them to and from the field, you know, to and from the court. But we have all the credibility in the world when it happens actually on field, or on court. And so opening that up, which is things like, you know, buying into the sportswear business by offering such great value, with some of those new sports shoe offerings we have, is something that hopefully will help translate a little more in driving, more, more top and bottom line for us.
Speaker #1: a On think we've done a good enough job setting the consumer up for that , given them products that will get them to and from the field , you know , to and from the court .
Speaker #1: But we have all the credibility in the world when it happens . Actually , on field or on court . And so opening that up , which is things like , you know , buying into the sportswear business by offering such great value with new some of those offerings we have , horseshoe is something that hopefully will help translate more .
Speaker #1: A little driving and more, more, and top-bottom line for us.
Dave Bergman: I think, Sam, on APAC, you know, we don't normally break down by country, but, you know, obviously, it's a super critical region for us. We've got some new leadership there that's really focused on the brand and rebuilding the brand, which is great. We've also got a new country leader in China who's very seasoned, and she's digging in really, really quickly, which is awesome. We've talked about that, that APAC is a little bit behind as far as North America on the turnaround efforts, but that we feel like we can turn it around more quickly. It is a challenging environment there, you know, a little bit of softening consumer sentiment.
Dave Bergman: I think, Sam, on APAC, you know, we don't normally break down by country, but, you know, obviously, it's a super critical region for us. We've got some new leadership there that's really focused on the brand and rebuilding the brand, which is great. We've also got a new country leader in China who's very seasoned, and she's digging in really, really quickly, which is awesome. We've talked about that, that APAC is a little bit behind as far as North America on the turnaround efforts, but that we feel like we can turn it around more quickly. It is a challenging environment there, you know, a little bit of softening consumer sentiment.
Speaker #3: Sam And I think on on APAC , don't you know , we normally break down by country . But you know , obviously it's a super critical for us region .
Speaker #3: some new leadership We've got that's there really focused on the and rebuilding the brand brand , which is great . We've also got a new country leader in China who's seasoned , and she's digging in really , very really awesome .
Speaker #3: quickly , which is So we've talked about that , that APAC is a little bit behind as far as North America . On the turnaround efforts , but that we feel like we can around more turn it quickly .
Speaker #3: It is a challenging environment there . You know , a little bit of softening consumer sentiment . It's pretty promotional environment . But I the right think we've got leadership there .
Dave Bergman: It's pretty, pretty promotional environment, but I think we've got the right leadership there now, the right intention, and the right focus, and we keep rebuilding kind of the brand voice and driving full price sales, and that's, that's where the focus is there. I think we could probably say the worst declines for APAC are behind us at this point, and we really start to drive forward again. So we're, we're excited.
Dave Bergman: It's pretty, pretty promotional environment, but I think we've got the right leadership there now, the right intention, and the right focus, and we keep rebuilding kind of the brand voice and driving full price sales, and that's, that's where the focus is there. I think we could probably say the worst declines for APAC are behind us at this point, and we really start to drive forward again. So we're, we're excited.
Speaker #3: Now . The right intention and the right focus . And we rebuilding kind brand voice driving full the price sales . And that's that's where the focus is .
Speaker #3: and I think we could probably say the worst declines for APAC are behind us at this And we really start to drive forward again .
Speaker #3: point . So we're excited .
Kevin Plank: Sam, what was your last question?
Kevin Plank: Sam, what was your last question?
Sam Poser: About Yasin and his changed role.
Sam Poser: About Yasin and his changed role.
Speaker #1: Was your last question, Sam, what...
Speaker #5: About Yacine and his changed role ?
Kevin Plank: Yeah. So Yasin has been an incredible partner for us in just really helping to drive a consistent brand aesthetic across the organization. So that red thread is now beginning to pull across. You know, it's when structure follows strategy and, you know, the people follow the structure. As Yasin and I started talking about his role, where he could be most helpful to the brand, it was a really, you know, easy decision for both of us. And so, Yasin's going back to his agency world, and Under Armour is his first client. And this is all in a very positive way as he begins a new chapter with getting remarried, et cetera. So, we're excited for Yasin and what he's gonna be doing going forward.
Kevin Plank: Yeah. So Yasin has been an incredible partner for us in just really helping to drive a consistent brand aesthetic across the organization. So that red thread is now beginning to pull across. You know, it's when structure follows strategy and, you know, the people follow the structure. As Yasin and I started talking about his role, where he could be most helpful to the brand, it was a really, you know, easy decision for both of us. And so, Yasin's going back to his agency world, and Under Armour is his first client. And this is all in a very positive way as he begins a new chapter with getting remarried, et cetera. So, we're excited for Yasin and what he's gonna be doing going forward.
Speaker #1: Yeah , so Yassine has been an incredible partner for us and just really helping to drive a consistent brand aesthetic across the organization .
Speaker #1: So that Red thread is now beginning to across pull , you know , it's when structure when follows strategy and , you know , the people follow the structure as you've seen .
Speaker #1: And I started talking about his role where he could be most helpful to the brand . It was it was a really , you know , easy for both of us .
Speaker #1: And so, decision Yassine is going back to his agency world, and Under Armour is his first client. This is all in a very positive way as he begins a new chapter with getting remarried, etc.
Speaker #1: . So we're excited for you seeing what be doing he's going to going forward . As it relates to Under Armour , this aesthetic is something that we're driving the unleashing intentionality presentation that I talked about that we've been rolling out .
Kevin Plank: As it relates to Under Armour, this aesthetic is something that we're driving. The unleashing intentionality presentation that I talked about, that we've been rolling out, it's about getting consistent. It's about establishing clear, good, better, best, and in categories where we have multiple styles, and you could take something as our woven pants, our Unstoppable pants, as they're classically called, we've just been editing. We've just been going through and just cleaning the brand up. We're going from, you know, 10 different pants and multiple styles with, frankly, though, 10 different fabrics and 10 different drawstrings or waistbands or closures or buttons and logo applications, and reducing it down to three: good, better, and best.
Kevin Plank: As it relates to Under Armour, this aesthetic is something that we're driving. The unleashing intentionality presentation that I talked about, that we've been rolling out, it's about getting consistent. It's about establishing clear, good, better, best, and in categories where we have multiple styles, and you could take something as our woven pants, our Unstoppable pants, as they're classically called, we've just been editing. We've just been going through and just cleaning the brand up. We're going from, you know, 10 different pants and multiple styles with, frankly, though, 10 different fabrics and 10 different drawstrings or waistbands or closures or buttons and logo applications, and reducing it down to three: good, better, and best.
Speaker #1: It's about getting consistent . It's about clear , good , establishing better , best . And in categories where we have multiple styles .
Speaker #1: And you could take something as , as our , our woven paint pants are unstoppable . Pants , as are classically called . We've just been editing .
Speaker #1: We've just been going through and just cleaning the brand up . We're we're from , you going ten different know , pants and multiple styles frankly ten different , though , and ten different or waistbands closures or or buttons and logo fabrics drawstrings applications and reducing it down to three good , better and best .
Kevin Plank: And that simplification that we're gonna do on the raw material side of really thinking about how we can be a better supply chain company is a lot of what's driving the thinking that we're doing right now. And when we, you know, just made the shift 2 February to the new structure and having Kara sit in as our maestro, as the Chief Merchandising Officer, you know, getting those 5 different category managers that are running 10 different categories vertically, we all sat in the same room, and we've had, you know, we've got the planners in there, and we have, you know, 15, 20 people that are just really driving, you know, cross-functional communication and what that means. And as a part of that, we need the red thread of design.
Kevin Plank: And that simplification that we're gonna do on the raw material side of really thinking about how we can be a better supply chain company is a lot of what's driving the thinking that we're doing right now. And when we, you know, just made the shift 2 February to the new structure and having Kara sit in as our maestro, as the Chief Merchandising Officer, you know, getting those 5 different category managers that are running 10 different categories vertically, we all sat in the same room, and we've had, you know, we've got the planners in there, and we have, you know, 15, 20 people that are just really driving, you know, cross-functional communication and what that means. And as a part of that, we need the red thread of design.
Speaker #1: And that simplification that we're going to do on the raw materials side of really thinking about how we can be a better supply company is a lot of chain what's driving the thinking that we're doing now .
Speaker #1: And when right we , you know , just made this shift , structure and February 2nd to the new having Kara sit in as our our maestro , as the chief merchandising officer , you know , getting those five different category managers that are running ten different categories vertically .
Speaker #1: We all sat in the same room and we've had , you know , we've got the the planners in there and we have , you know , 15 , 20 people that are just really driving , you know , cross-functional communication and what that means .
Speaker #1: And as a part of that , we need the red thread of design . And so now that we have a chief merchandising officer that's setting the tempo , they're setting the music for us .
Kevin Plank: And so now that we have a Chief Merchandising Officer, that's setting the tempo, they're setting the music for us, they're writing the sheet music. Then you have the category managers that are driving and really implementing what is the consumer insights that we can do. Marketing is driving, ensuring that every product we build has a story, and ensuring that that design comes across in a horizontal way to drive the red thread of what actually makes it Under Armour, what makes it consistent, and what makes this Under Armour good level, Under Armour better level, Under Armour best level. But you should find a much more consistent, deliberate, and get ready for it, intentional Under Armour going forward. So, we're excited about working with Yasin, Kara, and all the other leaders that we have in place now.
Kevin Plank: And so now that we have a Chief Merchandising Officer, that's setting the tempo, they're setting the music for us, they're writing the sheet music. Then you have the category managers that are driving and really implementing what is the consumer insights that we can do. Marketing is driving, ensuring that every product we build has a story, and ensuring that that design comes across in a horizontal way to drive the red thread of what actually makes it Under Armour, what makes it consistent, and what makes this Under Armour good level, Under Armour better level, Under Armour best level. But you should find a much more consistent, deliberate, and get ready for it, intentional Under Armour going forward. So, we're excited about working with Yasin, Kara, and all the other leaders that we have in place now.
Speaker #1: They're writing the sheet music . Then you have the category managers that are driving in really consumer the the implementing what is insights that we can do .
Speaker #1: is driving Marketing ensuring that every product we build has a story and ensuring that that design comes across in a horizontal way to drive the red thread of what actually makes it makes it consistent , and what makes this Under Armour good level Under Armour better Under Armour .
Speaker #1: level Best level . But you should find a much more consistent , deliberate and get ready for it . Intentional Under Armour going forward .
Speaker #1: So we're excited about working with Yacine, Kara, and all the other leaders that we place now.
Sam Poser: Thank you.
Sam Poser: Thank you.
Speaker #5: Thank you .
Operator: Our next question comes from Peter McGoldrick with Stifel. Please go ahead.
Operator: Our next question comes from Peter McGoldrick with Stifel. Please go ahead.
Speaker #4: Our next question comes from Peter McGoldrick with Stifel. Please go ahead.
Peter McGoldrick: Yeah, thanks for taking my question, Dave. All the best in the future.
Peter McGoldrick: Yeah, thanks for taking my question, Dave. All the best in the future.
Speaker #6: Yeah , thanks for taking my question , Dave . All the best in the future . I want to dig in on the complexity reduction and opportunities for greater progress in the future .
Kevin Plank: Thanks.
Kevin Plank: Thanks.
Peter McGoldrick: I want to dig in on the complexity reduction and opportunities for greater progress in the future. It seems like much or some of the heavy lifting from SKU rationalization and organization have been made already. I was curious, if you can help us think about the improvements, we should expect in the coming quarters and how that would manifest in the cost structure of the business, whether it be raw materials or other items.
Peter McGoldrick: I want to dig in on the complexity reduction and opportunities for greater progress in the future. It seems like much or some of the heavy lifting from SKU rationalization and organization have been made already. I was curious, if you can help us think about the improvements, we should expect in the coming quarters and how that would manifest in the cost structure of the business, whether it be raw materials or other items.
Speaker #6: It seems like much of the heavy lifting, in terms of skew rationalization and organization, has already been made. I was curious if you can help us think about the improvements we should expect in the coming quarters, and how that would manifest in the cost structure of the business, whether it be raw or other materials items.
Kevin Plank: Yeah. Thank you, Peter. Let me give this in two parts. I'll take the first, and Dave will take the back end of it. I've used this analogy as coming back in the CEO chair in April 2024. You know, walking and seeing our innovation head, Kyle Blakely, and having a conversation where we were talking about we might need more resources because of the number of fabrics that we're having to go to market with every season. The number came out as we were making more than 300 fabrics, and we just came down and said, "Why are we making so many?
Kevin Plank: Yeah. Thank you, Peter. Let me give this in two parts. I'll take the first, and Dave will take the back end of it. I've used this analogy as coming back in the CEO chair in April 2024. You know, walking and seeing our innovation head, Kyle Blakely, and having a conversation where we were talking about we might need more resources because of the number of fabrics that we're having to go to market with every season. The number came out as we were making more than 300 fabrics, and we just came down and said, "Why are we making so many?
Speaker #1: Yeah . Thank you . Peter , let me give this in two parts . I'll take the first and Dave will take the back end of it .
Speaker #1: I used this analogy as coming back in the CEO chair in April of 2024. You know, walking and seeing our innovation head, Blakely, and having Kyle— a conversation where we were talking about we might need more resources because of the number of fabrics that we're having to go to market with every season.
Speaker #1: And the number came out as we were making more than 300 fabrics, and we just came down and said, why are we making so many?
Kevin Plank: Can we run the 80/20 on that?" And the 80/20 is that there's actually 30 fabrics that are driving 80% of our volume, yet we're spending all that time driving nearly another 300 fabrics in development. So we're just looking at it holistically, like, how do we get rid of all this stuff, become more simple, become more narrowed, and more deliberate? Applying a good, better, best structure, which is what Kara's job is doing, setting the margin targets, of where it sits for apparel, where it sits for footwear, setting the profitability targets, SKU targets, et cetera. Being really clear at the top, and then making sure that there's products that will fall out of that line.
Kevin Plank: Can we run the 80/20 on that?" And the 80/20 is that there's actually 30 fabrics that are driving 80% of our volume, yet we're spending all that time driving nearly another 300 fabrics in development. So we're just looking at it holistically, like, how do we get rid of all this stuff, become more simple, become more narrowed, and more deliberate? Applying a good, better, best structure, which is what Kara's job is doing, setting the margin targets, of where it sits for apparel, where it sits for footwear, setting the profitability targets, SKU targets, et cetera. Being really clear at the top, and then making sure that there's products that will fall out of that line.
Speaker #1: Can we run the 80 over 20 on that ? And the 80 over 20 is that there's actually . 30 fabrics that are driving 80% of our volume , yet we're spending time all that driving nearly another 300 fabrics in development .
Speaker #1: So we're just looking at it holistically , like , how do we get rid of all this stuff , become more simple , become more narrowed , and more deliberate ?
Speaker #1: Applying a good , better , best is what Kara's job is doing , setting the margin targets it sits of where for apparel , where it sits for footwear , setting the profitability targets , skew targets , etc.
Speaker #1: being really clear at the top and then making sure that there's products that will fall out of that line . actually So we've spent the last two weeks since getting into this new with , cadence as I said in the last question .
Kevin Plank: We've actually spent the last two weeks, since getting into this new cadence with, as I said in the last question, with our GMs and just going through line by line, product by product, finding out where we can maybe have 15 or 16 or 17 training shirts. With a business like training shirts, where Under Armour has five products that sit in the NPD top 10, nine products that sit in the NPD top 25. As I've mentioned, our focus here is how do we drive ASP? Because while we may be listed in the top 10 and top 25, we're not, certainly not driving anywhere near the highest ASP.
Kevin Plank: We've actually spent the last two weeks, since getting into this new cadence with, as I said in the last question, with our GMs and just going through line by line, product by product, finding out where we can maybe have 15 or 16 or 17 training shirts. With a business like training shirts, where Under Armour has five products that sit in the NPD top 10, nine products that sit in the NPD top 25. As I've mentioned, our focus here is how do we drive ASP? Because while we may be listed in the top 10 and top 25, we're not, certainly not driving anywhere near the highest ASP.
Speaker #1: With our just going gems and through line by line , product by product , finding out where we can maybe have 15 or 16 or 17 training shirts .
Speaker #1: And with a business like training shirts , we're Under Armour has five products that sit in the NPD top , top ten , nine products that sit in the NPD top 25 .
Speaker #1: As I've mentioned , our focus here is how do we drive ASP ? Because while we may be listed in the top ten and top 25 , we're not certainly not driving highest the ASP .
Kevin Plank: So we see there's opportunity, A, to be able to drive more volume, be more consistent with our messaging to the consumer, and then as well, be able to get more consistent by having less fabrics, having less, basically, inventory. So we have fewer things with clearer stories for the consumer, that hopefully will manifest into a much clearer brand with a much brighter bottom line.
Kevin Plank: So we see there's opportunity, A, to be able to drive more volume, be more consistent with our messaging to the consumer, and then as well, be able to get more consistent by having less fabrics, having less, basically, inventory. So we have fewer things with clearer stories for the consumer, that hopefully will manifest into a much clearer brand with a much brighter bottom line.
Speaker #1: So we see drive more opportunity A to be volume , be more able to consistent with our messaging to the consumer , and then as well be able to get more consistent by having less fabrics , having less , basically inventory .
Speaker #1: So we have fewer things with clearer stories for the consumer that hopefully will manifest into a much clearer brand with a much brighter line .
Dave Bergman: Yeah, Peter, and I think as far as, you know, when you think about the go forward, there's some, you know, different pieces. What Kevin's getting at absolutely should be able to drive a little bit better margin as far as pricing on raw materials and actual, you know, production based on volumes and less SKUs. That's clear, and that's what we're gonna be driving for, and that'll probably benefit more, you know, think about, like, back half of fiscal 2027, more into fiscal 2028 and beyond. But I think also keep in mind, you know, right now, fiscal 2027 would have a full year of tariff costs, assuming tariff rates don't change, versus a partial year in fiscal 2026.
Dave Bergman: Yeah, Peter, and I think as far as, you know, when you think about the go forward, there's some, you know, different pieces. What Kevin's getting at absolutely should be able to drive a little bit better margin as far as pricing on raw materials and actual, you know, production based on volumes and less SKUs. That's clear, and that's what we're gonna be driving for, and that'll probably benefit more, you know, think about, like, back half of fiscal 2027, more into fiscal 2028 and beyond. But I think also keep in mind, you know, right now, fiscal 2027 would have a full year of tariff costs, assuming tariff rates don't change, versus a partial year in fiscal 2026.
Speaker #3: Peter , and I Yeah , think as far as you know , when you think about the go forward , there's some , you know , different pieces .
Speaker #3: What Kevin's getting at . Absolutely should be able to drive a little bit better margin as far pricing on raw materials and as actual , you know , production based on volumes and less SKUs .
Speaker #3: That's , that's , that's clear . And that's what we're going to be driving for . And that will probably benefit more . You think about like back half of fiscal 27 more into fiscal 28 and beyond .
Speaker #3: But I think also keep in mind, you know, right now, fiscal '27 would have a full year of tariff costs, assuming tariff rates don't change, versus a partial year in fiscal '26.
Dave Bergman: So, you know, the actions that Kevin's speaking to will help offset that, in addition to some of the pricing changes that we're driving through that, you know, you'll start to see in the market more in back half of fiscal 2027 as well. So there's kind of a balance there, is the best way I would, I would put it.
Dave Bergman: So, you know, the actions that Kevin's speaking to will help offset that, in addition to some of the pricing changes that we're driving through that, you know, you'll start to see in the market more in back half of fiscal 2027 as well. So there's kind of a balance there, is the best way I would, I would put it.
Speaker #3: So , you know , the actions that Kevin's speaking to will help offset addition . In to some of that changes that pricing we're the driving through that , you know , to see in the you'll start market more in the back half of fiscal 27 as well .
Speaker #3: So there's kind of a balance there, is the best way I would put it.
Peter McGoldrick: Appreciate that. Thank you.
Peter McGoldrick: Appreciate that. Thank you.
Speaker #6: Appreciate Thank you
Speaker #6: that . . .
Operator: Our final question comes from Brooke Roach with Goldman Sachs. Please go ahead.
Operator: Our final question comes from Brooke Roach with Goldman Sachs. Please go ahead.
Speaker #4: Our final question comes from Brooke Roach with Goldman Sachs. Please go ahead.
Brooke Roach: Good morning, Kevin and Dave. Thank you for taking our question. Can you elaborate on the channel and product category puts and takes you expect in the North America business as you drive stabilization into fiscal year 2027? Are there any businesses that you expect to drive faster or slower stabilization? And are you seeing the same level of wholesale order book improvement across accounts and product lines that might over-index to premium versus the value segments of your business? Thank you.
Brooke Roach: Good morning, Kevin and Dave. Thank you for taking our question. Can you elaborate on the channel and product category puts and takes you expect in the North America business as you drive stabilization into fiscal year 2027? Are there any businesses that you expect to drive faster or slower stabilization? And are you seeing the same level of wholesale order book improvement across accounts and product lines that might over-index to premium versus the value segments of your business? Thank you.
Speaker #7: Good morning, Kevin and Dave. Thank you for taking our question. Can you elaborate on the channel and product category puts and takes you expect in the North America business as you drive stabilization into fiscal year '27?
Speaker #7: Are there any businesses that you expect to drive faster or slower stabilization . And are you seeing the same level of wholesale order book improvement across accounts and product lines that might overindex to premium versus the value segments of your business ?
Dave Bergman: Thanks, Brooke. Definitely appreciate the question, but getting into details on fiscal 2027 is not something we're really at this point going to do. We're gonna do that more when we get to the early May call. But I would say that, you know, we've talked a lot about all the deliberate actions that we've been taking over the last year or so, and Kara was definitely driving a lot of that in her new role. And then obviously now she's transitioning into product, which is gonna be awesome, with the chief merchandising officer, and we've got Adam Peake stepping in, seasoned veteran, and he's gonna take the reins to keep driving forward with those relationships in North America. So the wholesale discussions have been positive. I think a lot of the newer product is really resonating.
Dave Bergman: Thanks, Brooke. Definitely appreciate the question, but getting into details on fiscal 2027 is not something we're really at this point going to do. We're gonna do that more when we get to the early May call. But I would say that, you know, we've talked a lot about all the deliberate actions that we've been taking over the last year or so, and Kara was definitely driving a lot of that in her new role. And then obviously now she's transitioning into product, which is gonna be awesome, with the chief merchandising officer, and we've got Adam Peake stepping in, seasoned veteran, and he's gonna take the reins to keep driving forward with those relationships in North America. So the wholesale discussions have been positive. I think a lot of the newer product is really resonating.
Speaker #7: Thank you .
Speaker #3: Thanks , Brooke . Definitely the question . appreciate into fiscal details on something we're 27 is not we're really at this point do .
Speaker #3: Thanks , Brooke . Definitely the question . appreciate into fiscal details on something we're 27 is not we're really at this point to do going to that more We're going when we get to the to the May early call .
Speaker #3: But I would say that , you know , we've talked a lot about all the deliberate actions that we've been taking over the last year or so .
Speaker #3: And Kara was definitely driving a lot of that in her new role. And obviously, now she's transitioning into product, which is going to be awesome.
Speaker #3: With the chief merchandising officer, and we've got Adam Peake stepping in, seasoned veteran, and he's going to take the reins to drive forward, keep with those relationships in North America.
Speaker #3: So the the wholesale discussions have been have been positive . I think a lot of the newer product is really resonating . So we should see that come through as we think about , you know , the full wholesale price business next year and beyond .
Dave Bergman: So we should see that come through as we think about, you know, the full price wholesale business, next year and beyond. But it does still take some time. We've talked about that. You know, the orders that you're placing now are definitely further out in the future as far as when it comes through on the revenue side. So it is a journey. We've talked a lot about being excited about, you know, reaching that stabilization period as we drive into fiscal 2027, and that's exactly what we're gonna do. I think there's opportunities in each of the channels as we go forward, but we're gonna be deliberate.
Dave Bergman: So we should see that come through as we think about, you know, the full price wholesale business, next year and beyond. But it does still take some time. We've talked about that. You know, the orders that you're placing now are definitely further out in the future as far as when it comes through on the revenue side. So it is a journey. We've talked a lot about being excited about, you know, reaching that stabilization period as we drive into fiscal 2027, and that's exactly what we're gonna do. I think there's opportunities in each of the channels as we go forward, but we're gonna be deliberate.
Speaker #3: But it does still take some time. We've talked about that. You know, the orders that you're placing now are definitely further out in the future as far as when it comes through on the revenue side.
Speaker #3: It is a so journey. We've talked a lot about being excited about, you know, reaching that stabilization period as we drive into fiscal '27.
Speaker #3: And that's exactly what we're going to do think there's I opportunities each of the in channels as we go forward , but we're going to be delivered .
Dave Bergman: We're gonna continue to be smart about how we deploy promotions and discounting and continue to try and step off that, that journey more and more and reach the sweet spot there, as we continue to double down on our big partnerships with our... with on the wholesale side. So a lot of different moving pieces, and, we are excited about the momentum on the product, on the brand, on the relationships, and we're excited to talk more about that when we get to the, the early May call.
Dave Bergman: We're gonna continue to be smart about how we deploy promotions and discounting and continue to try and step off that, that journey more and more and reach the sweet spot there, as we continue to double down on our big partnerships with our... with on the wholesale side. So a lot of different moving pieces, and, we are excited about the momentum on the product, on the brand, on the relationships, and we're excited to talk more about that when we get to the, the early May call.
Speaker #3: going to continue to be We're smart about how we deploy discounting and promotions and continue to try and step off journey more and more and reach the that .
Speaker #3: That spot sweet there . As we continue to double down on our big partnerships with our on the wholesale side . So of different a lot moving pieces and we are excited about the momentum on the product , on the brand , on the relationships , and we're excited more about that when we get to the early May the call .
Kevin Plank: And Brooke, maybe I'll just give you the sort of high-end version from that answer as well, which is, I said earlier about winning with the winners. Today, Under Armour is famous for base layer. We're famous for HeatGear and ColdGear. Getting a really clear segmentation within both of those categories is a massive opportunity for us, ensuring that we can be present, you know, in distribution at the appropriate price, and making sure there's a real reason for a consumer to spend more for it, too. So that's been a lot of the work that Kara and the team are really attacking right now, and then extrapolating that out to, you know, multiple categories and as it relates to, you know, appropriate distribution.
Kevin Plank: And Brooke, maybe I'll just give you the sort of high-end version from that answer as well, which is, I said earlier about winning with the winners. Today, Under Armour is famous for base layer. We're famous for HeatGear and ColdGear. Getting a really clear segmentation within both of those categories is a massive opportunity for us, ensuring that we can be present, you know, in distribution at the appropriate price, and making sure there's a real reason for a consumer to spend more for it, too. So that's been a lot of the work that Kara and the team are really attacking right now, and then extrapolating that out to, you know, multiple categories and as it relates to, you know, appropriate distribution.
Speaker #1: Brooke , maybe And I'll just give you the sort of high end version from that answer as well , which is , I said earlier about winning with the winners today , Under Armour is famous for base layer .
Speaker #1: We're famous for heat and cold gear , getting a really clear segmentation within both of those categories is a massive opportunity for us , ensuring that we can be present , you know , in distribution at the appropriate price and making sure there's a real reason for a consumer to spend more for it , So too .
Speaker #1: that's the work been a lot of that Kara and the team are really attacking And right now . then extrapolating that out to , you know , multiple categories .
Kevin Plank: So, we're definitely in this fight, but we got a really good, strong base to build from, and you'll see, you know, better and better from us with that.
Kevin Plank: So, we're definitely in this fight, but we got a really good, strong base to build from, and you'll see, you know, better and better from us with that.
Speaker #1: And as it relates to , you know , appropriate distribution . So we're definitely in this fight , but we got we got a really good strong base to build from .
Speaker #1: And you'll see , you know , better and better from us with that .
Brooke Roach: Great. Thanks so much. Best of luck.
Brooke Roach: Great. Thanks so much. Best of luck.
Kevin Plank: Thank you.
Kevin Plank: Thank you.
Speaker #7: Great . Thanks Best of luck . so much .
Dave Bergman: Thanks, Brooke.
Dave Bergman: Thanks, Brooke.
Speaker #1: Thank you .
Speaker #3: Brooke Thanks , .
Operator: This concludes our question and answer session. I would like to turn the conference back over to Kevin Plank for any closing remarks.
Operator: This concludes our question and answer session. I would like to turn the conference back over to Kevin Plank for any closing remarks.
Speaker #4: That concludes our question and answer session. I would now like to turn the conference back over to Kevin Plank for any closing remarks.
Speaker #4: concludes our question and This answer session . I would like to turn the conference over to back Kevin Plank for any remarks closing .
Kevin Plank: Thank you, operator and the listeners out there. I'd like to close with one final thought. We're, we're thrilled to welcome Reza to UA, as he's gonna be filling some very big UA shoes as CFO for the next chapter with this brand. But I just wanna start and say, Dave, thank you. 21 years at Under Armour mean you joined just before the IPO in November 2005. We've been through a lot. Your alma mater, James Madison, made it to the college football playoffs, which is just another proof point that you can do anything, and you have here. Not even close to my Terps. Joining from a great run at PwC, you're an accountant who became our controller to our CFO for the last 9 years, but always the best teammate, partner, CFO, and even more importantly, an amazing husband, father, and friend.
Kevin Plank: Thank you, operator and the listeners out there. I'd like to close with one final thought. We're, we're thrilled to welcome Reza to UA, as he's gonna be filling some very big UA shoes as CFO for the next chapter with this brand. But I just wanna start and say, Dave, thank you. 21 years at Under Armour mean you joined just before the IPO in November 2005. We've been through a lot. Your alma mater, James Madison, made it to the college football playoffs, which is just another proof point that you can do anything, and you have here. Not even close to my Terps. Joining from a great run at PwC, you're an accountant who became our controller to our CFO for the last 9 years, but always the best teammate, partner, CFO, and even more importantly, an amazing husband, father, and friend.
Speaker #1: Operator. And with that, thank you. I'd like to close with one final thought. We're thrilled to welcome Reza to UAS. Thank you to our listeners out there.
Speaker #1: He's going to be filling some very big shoes as CFO for the next chapter with this brand . But I just want to start and say , Dave , thank you .
Speaker #1: 21 years at Under Armour mean , you joined just before the IPO in November 2005 . We've been through lot a . Your alma mater , James Madison , made it to the college football playoffs , which is just another proof point that you can do anything here , not even and you have my terps joining close to from a great run at PwC .
Speaker #1: You were an accountant who became our controller to our CFO for the last nine years . But always the best teammate , partner , CFO and even more importantly , an amazing husband , father and friend .
Kevin Plank: You and I have been through a lot of stuff, thick and thin. We've had amazing times together, and we've also been tested, yet here we are still standing, moving forward. You remain a major shareholder, know you'll always be a part of this team, and we'll honor and do a great job for you and all of our stakeholders. I give you my highest compliment: You're a true professional. Thank you, and on behalf of the brand, a heartfelt, overwhelming thank you, Dave Bergman. We appreciate everyone joining us on today's call and ask you to have a great day. Thank you, operator.
Kevin Plank: You and I have been through a lot of stuff, thick and thin. We've had amazing times together, and we've also been tested, yet here we are still standing, moving forward. You remain a major shareholder, know you'll always be a part of this team, and we'll honor and do a great job for you and all of our stakeholders. I give you my highest compliment: You're a true professional. Thank you, and on behalf of the brand, a heartfelt, overwhelming thank you, Dave Bergman. We appreciate everyone joining us on today's call and ask you to have a great day. Thank you, operator.
Speaker #1: You and I have been lot of stuff , thick and thin . We've had amazing times together and we've also been tested . Yet here we are , still standing , moving forward .
Speaker #1: You major remain a shareholder . Know you'll always be a part of this team and will honor and do a great job for you and all of our stakeholders .
Speaker #1: I give you my highest compliment your true professional you . And on . Thank behalf of the , a brand heartfelt , overwhelming thank you Dave Bergman .
Speaker #1: We appreciate everyone joining us on today's call and ask you to have a great day. Thank you. Operator.
Dave Bergman: Thank you, Kevin. Thank you, UA.
Dave Bergman: Thank you, Kevin. Thank you, UA.
Speaker #3: Thank you, Kevin. Thank you. UA.
Operator: The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.
Operator: The conference is now concluded. Thank you for attending today's presentation. You may now disconnect.
