Q1 2026 Bridgeline Digital Inc Earnings Call

February 12, 2026

Operator: Good day, everyone, and welcome to the Bridgeline Digital Q1 2026 earnings call. At this time, all participants are placed on a listen-only mode, and we will open the floor for your questions and comments after the presentation. It is now my pleasure to hand the floor over to your host, Thomas Windhausen. Sir, the floor is yours.

Speaker #1: Good day, everyone, and welcome to the Bridgeline Digital First Quarter 2026 earnings call. At this time, all participants are placed on listen-only mode, and we will open the floor for your questions and comments after the presentation.

Speaker #1: It is now my pleasure to hand the floor over to your host, Thomas Windhausen. Sir, the floor is yours.

Speaker #2: Thank you. Thank you, everyone, for joining us this afternoon. My name is Thomas Windhausen. I'm the chief executive financial officer of Bridgeline Digital Inc. We're pleased to welcome you to our fiscal 2026 first quarter conference call.

Thomas Windhausen: Thank you. Thank you everyone for joining us this afternoon. My name is Thomas Windhausen. I'm the Chief Financial Officer of Bridgeline Digital Inc. We're pleased to welcome you to our fiscal 2026 Q1 conference call. On the call with me today is our President and CEO, Ari Kahn, who will begin this call with a discussion of our business highlights. Then I will update you on our financial results for the quarter, and we'll conclude with some questions.

Speaker #2: On the call with me today is our president and CEO, Ari Khan, who will begin this call with a discussion of our business highlights.

Speaker #2: Then I will update you on our financial results for the quarter, and we'll conclude with some questions. Before I begin, I'd like to remind listeners that during the conference call, comments that we make regarding Bridgeline that are not historical facts are forward-looking statements in the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934, and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results.

Thomas Windhausen: Before I begin, I'd like to remind listeners that during the conference call, comments we make regarding Bridgeline that are not historical facts are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934, and are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. The statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, and the internal projections and beliefs upon which we base our expectations today may change over time, and we expressly disclaim and assume no obligation to inform you if they do. The results we report today will not be considered an indication of future performance.

Speaker #2: The statements are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995, and the Internal Projections and Beliefs upon which we base our expectations today may change over time, and we expressly disclaim and assume no obligation to inform you if they do.

Speaker #2: The results we report today will not be considered an indication of future performance. Changes in our economic business, competitive, technological, regulatory, or other factors could cause our results to differ materially from those expressed or implied by the projections or forward-looking statements made today.

Thomas Windhausen: Changes in our economic, business, competitive, technological, regulatory, and other factors could cause our results to differ materially from those expressed or implied by the projections or forward-looking statements made today. For more information, you can review our filings from time to time on the Securities and Exchange Commission website. On the call today, we'll also discuss some non-GAAP financial measures, and we have a reconciliation of those GAAP financials to those non-GAAP measures in our earnings release, which is on our website. I'd now like to turn the call over to Ari Kahn, Bridgeline's President and CEO. Ari?

Speaker #2: For more information, you can review our filings from time to time on the Securities and Exchange Commission website. On the call today, we'll also discuss some non-GAAP financial measures, and we have a reconciliation of those GAAP financials to those non-GAAP measures in our earnings release, which is on our website.

Speaker #2: I'd now like to turn the call over to Ari Khan, Bridgeline's President and CEO. Ari?

Speaker #3: Thank you, Tom. Good afternoon, everyone. Bridgeline's core products, led by the HawkSearch Suite and AI products, continue to lead our growth, and our customers are having an outstanding experience, as they've proven with their pocketbooks.

Ari Kahn: Thank you, Tom, and good afternoon, everyone. Bridgeline's core products, led by HawkSearch Suite and AI, our AI products, continue to lead our growth, and our customers are having an outstanding experience as they've proven with their pocketbooks when they repeatedly increase their investment into their HawkSearch subscription and purchase add-on products as well. Enhanced hosting, expanded usage packages, and the AI suite are all upsells to our existing customer base. Search is the heart of the online shopping experience for both B2B and B2C sites, with HawkSearch acting as our customer's online salesperson who intelligently interacts with their customers to increase traffic, conversion, and order size.

Speaker #3: When they repeatedly increase their investment into their Hawk Search subscription and purchase add-on products as well. Enhanced hosting, expanded usage packages, and the AI suite are all upsells to our existing customer base.

Speaker #3: Search is the heart of the online shopping experience for both B2B and B2C sites, with HawkSearch acting as our customers' online salesperson who intelligently interacts with their customers.

Speaker #3: To increase traffic, conversion, and order size. Core products at Bridgeline are now 60% of our total revenue, growing 17% to $2.4 million this quarter from $2.0 million last quarter, and were $9.2 million on the trailing 12-month basis versus $8.8 million for the prior 12 months.

Ari Kahn: Core products at Bridgeline are now 60% of our total revenue, growing 17% to $2.4 million this quarter from $2.0 million last quarter, and with $9.2 million on the trailing twelve-month basis versus $8.8 million for the prior twelve months. HawkSearch is an even larger percentage of our subscription revenue, now representing 63% of the subscription revenue at $2 million of revenue versus $1.9 million last quarter. Net revenue retention, which includes renewals and license expansion, was 107% for our core product line. This demonstrates best of class customer satisfaction and how quickly our customers are adopting our new products. These new products include Smart Search, Visual Search, Smart Response, and our latest AI agents, such as the Search Assistant, Analytics Assistant, and Merchandising Assistant.

Speaker #3: HawkSearch has an even larger percentage of our subscription revenue, now representing 63% of the subscription revenue at $2.0 million of revenue versus $1.9 million last quarter.

Speaker #3: Net revenue retention, which includes renewals and license expansion, was $107% for our core product line. This demonstrates best-of-class customer satisfaction and how quickly our customers are adopting our new products.

Speaker #3: These new products include Smart Search, Visual Search, Smart Response, and our latest AI agents such as the Search Assistant, Analytics Assistant, and Merchandising Assistant.

Speaker #3: New customer acquisition continues to grow, with average ARR per customer increasing by 12% this quarter to $28,000 from $25,000 last quarter. After customers make their initial purchase, they tend to subscribe to additional HawkSearch products.

Ari Kahn: New customer acquisition continues to grow, with an average ARR per customer increasing by 12% this quarter to $28,000 from $25,000 last quarter. After customers make their initial purchase, they tend to subscribe to additional HawkSearch products. We have more than 200 customers in HawkSearch, with an average subscription per customer of $33,000, up from an average of $30,000 last quarter and up from $25,000 in Q1 of our fiscal 2025. This quarter, we sold 13 new licenses with $1.2 million in total contract value for over $350,000 in ARR and $700,000 in professional services. More than half of our new license sales include one of our AI products in their initial purchase, with many customers adding AI capabilities to their license after they go live with HawkSearch.

Speaker #3: We have more than 200 customers in HawkSearch, with an average subscription per customer of $33,000, up from an average of $30,000 last quarter and up from $25,000 in Q1 of our fiscal 2025.

Speaker #3: This quarter, we sold 13 new licenses with $1.2 million in total contract value for over $350,000 in ARR and $700,000 in professional services. More than half of our new license sales include one of our AI products in their initial purchase, with many customers adding AI capabilities to their license after they go live with Hawk Search.

Speaker #3: In our first quarter of fiscal 26, we won several new customers, including many B2B manufacturing and distribution customers, where we're growing so quickly and where Hawk Search was ranked number one in Gartner's 2025 critical capabilities report.

Ari Kahn: In our Q1 of fiscal 2026, we won several new customers, including many B2B manufacturing and distribution customers, where we're growing so quickly and where HawkSearch was ranked number one in Gartner's 2025 Critical Capabilities report. Some recent new customers include a national closeout retailer with more than 170 locations and a rapidly expanding e-commerce presence, who selected HawkSearch to power their online store. The retailer replaced their previous search software with HawkSearch to increase online revenue because of HawkSearch's AI-driven relevance, and filtering capabilities. A leading US distributor of specialty lighting products is leveraging HawkSearch's Smart Search, so their customers can search with images, concepts, and questions that enhance their ability to find items quickly and accurately.

Speaker #3: Some recent new customers include a national closeout retailer with more than 170 locations and a rapidly expanding e-commerce presence, who selected HawkSearch to power their online store.

Speaker #3: The retailer replaced their previous search software with Hawk Search to increase online revenue because of Hawk Search's AI-driven relevance and filtering capabilities. A leading U.S.

Speaker #3: distributor of specialty lighting products is leveraging Hawk Search's Smart Search, so their customers can search with images, concepts, and questions that enhance their ability to find items quickly and accurately.

Ari Kahn: A Midwest B2B distributor, using the optimized e-commerce platform, launched HawkSearch to elevate its online product discovery and delivery with an exceptional digital experience to its customers in the construction, industrial, plumbing, and HVAC industries. A leading wholesale supplier, serving both B2B and B2C, selected HawkSearch to power product discovery across 5 e-commerce sites. This supplier chose HawkSearch for its B2B foundation, multi-site support, and AI-driven recommendations. Also, a national industrial B2B supplier selected HawkSearch to improve search relevancy, engage logged-in customers, and enable stronger merchandising capabilities. This industrial B2B supplier used HawkSearch's AI relevance tuning, boost, and bury rules to enhance product discovery by providing precise control over how products are ranked and surfaced to customers.

Speaker #3: A Midwest B2B distributor using the Optimize e-commerce platform launched HawkSearch to elevate its online product discovery and delivery, providing an exceptional digital experience to its customers in the construction, industrial, plumbing, and HVAC industries.

Speaker #3: And a leading wholesale supplier serving both B2B and B2C selected Hawk Search to power product discovery across five e-commerce sites. This supplier chose Hawk Search for its B2B foundation, multi-site support, and AI-driven recommendations.

Speaker #3: Also, a national industrial B2B supplier selected Hawk Search to improve search relevancy and engage logged-in customers, and enable stronger merchandising capabilities. This industrial B2B supplier used Hawk Search's AI relevance tuning and boost and bury rules to enhance product discovery by providing precise control over how products are ranked and surfaced to customers.

Speaker #3: Because we made early investments in AI and have a clean product architecture, we're able to rapidly release new products that drive revenue for our more than 200 customers and to win more new customers against less nimble competitors.

Ari Kahn: Because we made early investments in AI and have a clean product architecture, we're able to rapidly release new products that drive revenue for our more than 200 customers and to win more new customers against less nimble competitors. In Q1, we released Spark, our next-generation user experience platform for administrators. Spark natively integrates Hawk AI capabilities with advanced analytics, including merchandising and analytics assistance. Spark represents a significant step in modernizing the user experience while enabling scalable AI innovation across the platforms. We've also introduced Contextual Fields for HawkSearch. Contextual Fields enable franchises and chains to provide customer-specific pricing and availability per store. This quarter, our customer leveraged Contextual Fields to provide contextual information across 120,000 products and 7,000 stores, with more than 1,000 real-time updates per minute.

Speaker #3: In Q1, we released Spark, our next-generation user experience platform for administrators. Spark natively integrates Hawk AI capabilities with advanced analytics, including merchandising and analytics assistance.

Speaker #3: Spark represents a significant step in modernizing the user experience while enabling scalable AI innovation across the contextual fields for HawkSearch. Contextual fields enable franchises and chains to provide customer-specific pricing and availability per store.

Speaker #3: This quarter, a customer leveraged contextual fields to provide contextual information across 120,000 products and 7,000 stores, with more than 1,000 real-time updates per minute.

Ari Kahn: HawkSearch Advanced Analytics API was released this quarter, and it allows AI agents to integrate with HawkSearch analytics for greater visibility into customer behavior for automating merchandising. HawkSearch launched AI content extractor to accelerate customer adoption by having an agent examine the customer's product catalog and marketing materials to automatically configure HawkSearch. With our pipeline of new products that drive value to existing customers and increase new customer wins, we expect HawkSearch and our core products to become over 70% of overall revenue this year, and that will drive faster, more profitable growth for Bridgeline as a whole. Because of outstanding customer satisfaction, our growth is expected to continue to be efficient, allowing us to invest more in new products that drive customer and shareholder value. Now, with that, I'll turn the call over to our Chief Financial Officer, Tom Windhausen, who will share additional details. Tom?

Speaker #3: HawkSearch advanced analytics API was released this quarter, and it allows AI agents to integrate with HawkSearch analytics for greater visibility into customer behavior for automating merchandising.

Speaker #3: And HawkSearch launched an AI content extractor to accelerate customer adoption by having an agent examine the customer's product catalog and marketing materials to automatically configure HawkSearch.

Speaker #3: With our pipeline of new products that drive value to existing customers and increase new customer wins, we expect HawkSearch and our core products to become over 70% of overall revenue this year.

Speaker #3: And that will drive faster and more profitable growth for Bridgeline as a whole. Because of outstanding customer satisfaction, our growth is expected to continue to be efficient, allowing us to invest more in new products that drive customer and shareholder value.

Speaker #3: Now, with that, I'll turn the call over to our Chief Financial Officer, Tom Windhausen, who will share additional details. Tom?

Speaker #2: Great. Thanks, Ari. I'll provide an update on our financial results for the first quarter of fiscal 2026, which ended December 31st, 2025. Our total revenue for the quarter ended December 31st, 2025, was $3.9 million, compared to $3.8 million in the prior year period.

Thomas Windhausen: Great. Thanks, Ari. I'll provide an update on our financial results for Q1 of fiscal 2026, which ended 31 December 2025. Our total revenue for the quarter ended 31 December 2025 was $3.9 million, compared to $3.8 million in the prior year period. As we look at components of revenue, we'll start with subscription revenue, which is comprised of our SaaS licenses, maintenance, and hosting. For the quarter ended 31 December 2025, it was $3.2 million, compared to $3.0 million in the prior year period. As a percentage of revenue, that puts subscription revenue at 81% of total revenue for the quarter ended 31 December 2025. Moving to services.

Speaker #2: And as we look at components of revenue, we'll start with subscription revenue, which is comprised of our SaaS licenses, maintenance, and hosting. For the quarter ended December 25, subscription revenue was $3.2 million, compared to $3.0 million in the prior year period.

Speaker #2: As the percentage of revenue, that puts subscription revenue at 81% of total revenue for the quarter ended December 25. Moving to services, the services revenue was $758,000 for the quarter ended December 25 versus $743,000 in the prior year period.

Thomas Windhausen: The services revenue was $758 thousand for the quarter ended December 25, versus $743 thousand in the prior year period, and that puts services revenue at 19% of total revenue for the quarter ended December 25. Our cost of revenue was $1.3 million for the quarter December 25, compared to $1.3 million in the prior year period, and that left our gross profit at $2.6 million, an increase from $2.5 million in the prior year comparable period. The overall gross profit percentage was 66%, with subscription gross margin at 69%, compared to 71% previously, and services gross margin this quarter was 55%, versus only 51% in the prior year same period.

Speaker #2: And that puts services revenue at 19% of total revenue for the quarter ended December 25. Our cost of revenue was $1.3 million for the quarter December 25, compared to $1.3 million in the prior year period.

Speaker #2: And that left our gross profit at $2.6 million, an increase from $2.5 million in the prior year comparable period. The overall gross profit percentage was 66%, with subscription gross margin at 69%, compared to 71% previously, and services gross margin this quarter was 55% versus only 51% in the prior year same period.

Speaker #2: That resulted in operating expenses of $2.8 million. For the year ended quarter, December 31st, '25, down from $3 million in the prior year comparable period.

Thomas Windhausen: That resulted in operating expenses of $2.8 million for the quarter ended December 31, 2025, down from $3 million in the prior year comparable period. That put our net loss at 100,000 negative loss, compared to a loss of $600,000 in the prior year period. We all ended up with positive EBITDA in Q1. Adjusted EBITDA was a positive $122,000, compared to negative adjusted EBITDA of $193,000 in the prior year period.

Speaker #2: And that put our net loss at $100,000 negative loss, compared to a loss of $600,000 in the prior year period. And we also ended up with positive EBITDA in the first quarter, adjusted EBITDA was positive $122,000, compared to negative adjusted EBITDA of $193,000 in the prior year period.

Speaker #2: As we move on to our balance sheet, December 31st, '25, we had cash of $1.5 million and accounts receivable of $1.6 million. And our total debt was down to $200,000, which is about $236,000 USD.

Thomas Windhausen: As we move on to our balance sheet, at December 31, 2025, we had cash of $1.5 million and accounts receivable of $1.6 million, and our total debt was down to EUR 200,000, which is about $236,000, 3.25% average interest rate, and those payments are due throughout 2028. Besides that, we have no other debt or contingent payments or earnouts remaining from any previous transactions. Our total assets were $15.7 million at December 31, 2025, and liabilities were $6.2 million. Looking at our cap table, at December 31, 2025, we had 12.2 million shares outstanding, 860,000 warrants, and just under 2 million stock options.

Speaker #2: $3.25% average interest rate and those payments are due throughout 2028. Besides that, we have no other debt or contingent payments or earnouts remaining from any previous transactions.

Speaker #2: Our total assets were $15.7 million at December 31, 2025, and liabilities were $6.2 million. Looking at our cap table as of December 31, 2025, we had 12.2 million shares outstanding, 860,000 warrants, and just under 2 million stock options.

Speaker #2: Those $860,000 warrants have two primary tranches: $167,000, which expire on May 26th at $2.85, and $592,000 with an exercise price of $2.51, which expire in November 2026.

Thomas Windhausen: Those 860,000 warrants have two primary tranches, 167,000, which expire on 26 May at $2.85, and 592,000, with an exercise price of $2.51, which expire in November 2026. Bridgeline looks forward to continued growth and success in 2026 and beyond, and we continue to focus on revenue growth, product innovation, customer success, and delivering shareholder value. Thank you for joining us on the call today, and at this time, we'll open up the call to questions and answers. Moderator?

Speaker #2: Bridgeline looks forward to continued growth and success in '26 and beyond, and we continue to focus on revenue growth, product innovation, customer success, and delivering shareholder value.

Speaker #2: Thank you for joining us on the call today. At this time, we’ll open up the call to questions and answers. Moderator?

Speaker #3: Certainly. Everyone at this time will be conducting a question-and-answer session. If you have any questions or comments, please press *1 on your phone at this time.

Operator: Certainly. Everyone at this time will be conducting a question-and-answer session. If you have any questions or comments, please press star one on your phone at this time. We do ask that while posing your question, please pick up your handset if you're listening on speakerphone, to provide optimum sound quality. Once again, if you have any questions or comments, please press star one on your phone. Your first question is coming from Casey Ryan from WestPark Capital. Your line is live.

Speaker #3: We do ask that, while posing your question, please pick up your handset if you're listening on speakerphone to provide optimum sound quality. Once again, if you have any questions or comments, please press *1 on your phone.

Speaker #3: Your first question is coming from Casey Ryan from West Park Capital. Your line is live.

Casey Ryan: Thank you. Good afternoon, Ari, Tom.

Speaker #4: Thank you. Good afternoon, Ari, Tom. Another good question. Yeah. Good to talk to you. Well, so I just want to jump into these ARR figures and make sure that we're understanding them correctly because they're impressive, right?

Casey Ryan: Thank you. Good afternoon, Ari, Tom.

Thomas Windhausen: Good afternoon, Casey.

Casey Ryan: Yeah.

Thomas Windhausen: Thank you.

Casey Ryan: Great to talk to you. Well, so I just want to jump into these ARR figures and make sure that we're understanding them correctly, because they're impressive, right? So I think I have, and you guys can correct me if I'm wrong, but for 2024, we talked about $18.5 as an ARR number, and then, you know, on the last call, we talked about this $25,000 figure, and now we're quoting a $33,000 figure.

Speaker #4: So, I think I have—and you guys can correct me if I'm wrong—but for '24, we talked about $18.5 million as an ARR number, and then on the last call, we talked about this $25,000 figure.

Speaker #4: And now we're quoting a $33,000 figure. That trend-wise also tracks with the new customer ARR numbers that you're giving out. I think in Q4, September quarter, you talked about 18 customers doing about $1.25 million of ARR.

Thomas Windhausen: Mm-hmm.

Casey Ryan: That trend-wise also tracks with the new customer ARR numbers that you're giving out. I think in Q4, September quarter, you talked about 18 customers doing about $1.25 million of ARR, and now you're talking about 13 customers doing $1.2 million. So kind of the point is, it's clear that people are spending more money, maybe on a per customer basis.

Speaker #4: And now you're talking about 13 customers doing $1.2 million. So kind of the point is, it's clear that people are spending more money, maybe on a per-customer basis.

Thomas Windhausen: Yep.

Speaker #4: But we're not quite seeing as big a jump yet in the revenue figures. And I just want to talk about the mechanics of how ARR blends into your future numbers and impacts future numbers, I guess.

Casey Ryan: But we're not quite seeing as big a jump yet in the revenue figures. And I just want to, you know, talk about the mechanics of how ARR blends into your future numbers and impacts future numbers, I guess.

Thomas Windhausen: Mm-hmm. Yep. So here, I'm going to tease out just a couple of details here, starting with the per customer and per new customer sales.

Speaker #4: Yep. So yeah, so here, let's I'm going to tease out just a couple of details here, starting with the per-customer and per-new customer sales.

Casey Ryan: Okay.

Speaker #4: So we've got for winning new customers, an average of $28,000 in ARR this year. It's 12% or this quarter. It's 12% up from the '25,000 for winning a new customer in our Q4.

Thomas Windhausen: So we've got, for winning new customers, an average of $28,000 in ARR this year is 12% up, or this quarter.

Casey Ryan: Mm-hmm.

Thomas Windhausen: - is 12% up from the $25,000 for winning a new customer in our Q4.

Speaker #4: And then, after those customers buy things, most of our customers end up investing even more with us. So, if you take a look at our overall revenue divided by our number of customers, we're now at $33,000 per customer, compared to $30,000 last quarter and $25,000 a year before.

Casey Ryan: Mm-hmm.

Thomas Windhausen: And then after those customers buy things, most of our customers end up investing even more with us. So if you take a look at our overall revenue divided by our number of customers, we're now at $33,000 per customer-

Casey Ryan: Mm-hmm

Thomas Windhausen: ... compared to 30 last quarter and 25,000 a year before. So those are the numbers, which I think you just pointed out, and I just reiterated.

Speaker #4: So those are the numbers, which I think you just pointed out, and I just reiterated. So net revenue retention is one of our core metrics that we evaluate every month in our customer success team internally, is focused on that.

Casey Ryan: Um, sure.

Thomas Windhausen: So, Net Revenue Retention is one of our core metrics that we evaluate every month, and our customer success team internally is focused on that. And that's 107.

Speaker #4: And that's $107. And that represents customers renewing. Customers buying additional products from us. And then also, when customers renew, sometimes they have increased the usage of our product and will have to renew to a higher set of limits in their license.

Casey Ryan: Mm-hmm.

Thomas Windhausen: That represents customers renewing, customers buying additional products from us. And then also when customers renew, sometimes they have increased the usage of our product, and we'll have to renew to a higher set of limits in their license. So, all of those contribute to our growth, and then, of course, churn, where a customer doesn't renew.

Speaker #4: So all of those contribute to our growth. And then, of course, churn, where a customer doesn't renew, pulls away from the NRR. So we feel pretty good about the 107%.

Ari Kahn: ... pulls away from the NRR. So we feel pretty good about the 107%. It was down from last quarter. I think last quarter was 116%, but 107% is still very good for the industry, but we had less growth this quarter than we did in our Q4 2025.

Thomas Windhausen: ... pulls away from the NRR. So we feel pretty good about the 107%. It was down from last quarter. I think last quarter was 116%, but 107% is still very good for the industry, but we had less growth this quarter than we did in our Q4 2025.

Speaker #4: It was down from last quarter. I think last quarter was $116, but $107 is still very good for the industry, but we had less growth this quarter than we did in our Q4 2025.

Speaker #4: I see. And maybe that response sort of leads us into the conversation. And I think the answer is there are lots of targets and customers to go after.

Casey Ryan: I see. You know, maybe that response sort of leads us into the conversation, and I think the answer is there are lots of targets and customers to go after.

Ari Kahn: Yes.

Speaker #4: But as anything changed, has the fact that your average package is going up, has that taken some people out of the market for your services?

Casey Ryan: But has anything changed? Like, like, has the fact that your average package is going up, has that, you know, taken some people out of the market for your services, just in that it's a more robust tool, or do you still feel like there are these, you know, hundreds of thousands of, you know, people to win still?

Speaker #4: Just in that it’s a more robust tool, or do you still feel like there are these hundreds of thousands of people to win, still?

Speaker #5: Yeah, I think that the total addressable market for us has not changed. What we're seeing is that on the initial purchase last year, people were still not as inclined to buy the AI add-ons—they needed to be proven.

Ari Kahn: Yeah, I think that the total addressable market for us has not changed. What we're seeing is that we've, on the initial purchase last year, people were still not as inclined to buy the AI add-ons. They needed to be proven.

Casey Ryan: Mm-hmm.

Speaker #5: And that adoption is more ready now, more readily purchased than before. So, our customers that we won last year are now buying—adding on to their base license—Smart Search and Smart Response, and the new customers are buying those more often right out of the gate.

Ari Kahn: That adoption is more readily purchased than before. So our customers that we won last year are now buying, adding on to their base license, Smart Search and Smart Response, and the new customers are buying those more often right out of the gate.

Speaker #4: Okay. Okay. And so that's good. So certainly, that can sort of be a tailwind for NRR, sort of that net purchase number as we move over through '26.

Casey Ryan: Okay. Okay. And so that's good. So certainly, that can sort of be a tailwind for NRR, you know, sort of that like, you know, net purchase number as we move through 2026. And then sort of the other question I was wondering about is, have things changed competitively? Has anybody seen your success and tried to sort of, you know, bring product into the sales channels-

Speaker #4: And then sort of the other question I was wondering about is, have things changed competitively? Has anybody seen your success and tried to sort of bring product into the sales channels that you are? Or have people fallen away and maybe said, 'Oh, this isn't for us.'

Ari Kahn: Yeah

Casey Ryan: that you are? Or, you know, have people, you know, fallen away and maybe said, "Oh, this isn't for us. We're not winning here, and HawkSearch is beating us?

Ari Kahn: Yeah

Casey Ryan: that you are? Or, you know, have people, you know, fallen away and maybe said, "Oh, this isn't for us. We're not winning here, and HawkSearch is beating us?

Speaker #4: We're not winning here," and Hawk search is cheating us?

Speaker #5: Yeah, yeah. So in our deals, we're still seeing the same top competitors as we did in 2025, so that hasn't changed. And we think that one of the ways that we're differentiating now, even better than we were last year, is through our analytics.

Ari Kahn: Yeah. Yeah. So in our deals, we're still seeing the same top competitors as we did in 2025. So that hasn't changed. And we think that one of the ways that we're differentiating now, even better than we were last year, is through our analytics. So at the end of the day, you cannot have artificial intelligence without data. There's a saying: you got artificial intelligence and artificial stupidity. And if you don't have sufficient data behind these AI agents, you get dumb agents. So what we did, which is different than what anyone else has done, is we have created a data lake that allows all of our customers to have their data, their analytics, which person-

Speaker #5: So, at the end of the day, you cannot have artificial intelligence without data. There's a saying: you have artificial intelligence and artificial stupidity.

Speaker #5: And if you don't have sufficient data, behind these AI agents, you get dumb agents. So what we did, which is different than what anyone else has done, is we have created a data lake that allows all of our customers to have their data, their analytics, which person clicked on what link and bought what product and so forth, all provided inside of a private lake for them.

Ari Kahn: -clicked on what link and bought what product and so forth, all, provided inside of a private lake for them. And then we're creating a library of agents, and they can create their own AI agents themselves, that are able to monitor that lake and automatically tune HawkSearch for them based on current customer behavior. And this is really driving. It's raising a lot of eyebrows, and our prospective customers and existing customers, everyone is really excited and interested about that, and that is helping to differentiate and win more deals with, for us.

Casey Ryan: Mm-hmm

Speaker #5: And then we're creating a library of agents, and they can create their own AI agents themselves that are able to monitor that lake and automatically tune HawkSearch for them based on current customer behavior.

Speaker #5: And this is really driving—it's raising a lot of eyebrows among our prospective customers and existing customers. Everyone is really excited and interested about that.

Speaker #5: And that is helping to differentiate and win more deals for us.

Speaker #4: Okay. Yeah. That's terrific to hear. Sort of just sorry if I'm jumping around. I just want to go back to the ARR figure just for a minute.

Casey Ryan: Okay. Yeah, that's terrific to hear. Sort of just... Sorry, if I'm jumping around. I just want to go back to the ARR figure just for a minute. The growth in it has been impressive and very important, and you know, obviously paints a good trend line to future growth. Should we expect growth rates like we've seen over the last 18 months, or has that sort of just been a spike as we've added the AI features, and maybe that'll start to level off and maybe not be as explosive as it's been, or maybe it'll continue?

Speaker #4: The growth in it has been impressive. And very important and obviously paints a good sort of trend line to sort of future growth. Should we expect growth rates like we've seen over the last 18 months, or has that sort of just been a spike as we've added the AI features and maybe that'll start to level off and maybe not be as explosive as it's been?

Speaker #4: Or maybe it'll continue?

Ari Kahn: We're actually expecting it to continue. So our HawkSearch had a 17% growth rate this quarter, and our goal-

Speaker #5: We're actually expecting it to continue. So our Hawk search had 17% growth rate this quarter, and our goal is to get that all the way up to 20% this year.

Ari Kahn: We're actually expecting it to continue. So our HawkSearch had a 17% growth rate this quarter, and our goal-

Casey Ryan: Mm-hmm

Ari Kahn: is to get that all the way up to 20% this year. So we expect to see that continue to increase, and it'll increase-

Speaker #5: So we expect to see that continue to increase, and it'll increase for two reasons. One is we've got a very solid pipeline of new customers that we're selling.

Casey Ryan: Mm-hmm

Ari Kahn: -for two reasons. One is we've got a very solid pipeline of new customers that we're selling to.

Speaker #1: Into and to . As we continue to release products , our existing customers , of which we've got more than 200 , have a lot .

Casey Ryan: Mm-hmm.

Ari Kahn: And two, as we continue to release products, our existing customers, which we've got more than 200, have a lot, there's a lot of room inside of that customer base for add-on growth. So both of those-

Speaker #1: There's a lot of room inside of that customer base for add-on growth. So both of those are going to contribute to that growth and allow us to grow even quicker.

Casey Ryan: Right

Ari Kahn: -are going to contribute to that growth and allow us to grow even quicker. Kind of going back a little bit to your previous question, the our sweet spot market, so we, you know, we sell to B2B and to B2C, but we've really been very strong in B2B manufacturing and distributors. That marketplace-

Speaker #1: And kind of going back a little bit to your previous question , the our sweet spot market . So we , you know , we sell to B2B and B2C , but we've really been very strong in B2B manufacturing and distributors and that marketplace itself is relative to our size , infinitely big and is maturing very quickly with respect to technology adoption .

Casey Ryan: Mm-hmm

Ari Kahn: itself is relative to our size, infinitely big and is maturing very quickly with respect to technology adoption.

Speaker #1: So we feel really good about that specific market . In addition to selling elsewhere . But , you know , we want to be very targeted with our marketing dollars .

Casey Ryan: Mm-hmm.

Ari Kahn: So we feel really good about that specific market in addition to selling elsewhere, but, you know, we want to be very targeted with our marketing dollars, and most of them point towards that market because we have such a high win rate there.

Speaker #1: And most of them point towards that market because we have such a high win rate . There . Right ? Okay . And thank you for mentioning the marketing dollars .

Casey Ryan: Right. Okay. And you know, thank you for mentioning the marketing dollars. I know you didn't call that out specifically, but-

Speaker #1: I know you didn't call that out specifically , but there was some I think , indication that last quarter you guys were saying , hey , we want to spend more a little bit more on sales and marketing and do it smartly as we've gone through just this sort of , you know , you know , October , December period , have you felt like the spend has matched what your plans were , or have they been above or below or how have you qualitatively ?

Ari Kahn: Hmm

Casey Ryan: There was some, I think, indication that last quarter you guys were saying, "Hey, we, we want to spend more, a little bit more on sales and marketing and do it smartly." As we've gone through just this sort of, you know, October, December period, have you felt like the spend has, has matched what your plans were, or have they, you know, been above or below, or? Mm-hmm. Obviously, qualitatively, yeah.

Speaker #1: Yeah , yeah , yeah . So we've had pretty good consistency with our cost per lead . So the marketing dollars are working well .

Ari Kahn: Yeah, yeah. So we did pretty good consistency with our cost per lead. So the marketing dollars are working well. We do, we do want more marketing dollars.

Speaker #1: We do We do want more marketing dollars . But not by injecting capital at bad dollar rates . So there's a lot of room for growth for us .

Casey Ryan: Mm-hmm.

Ari Kahn: but not by injecting capital at bad dollar rates.

Casey Ryan: Yeah.

Ari Kahn: So there's a lot of room for growth for us, and the marketing is effective. We're seeing great success at industry conferences. An example of one that we do very well at is B2B Online, Chicago, each spring. We also have our own customer conference that our partners are invited to, and they actually do sponsorships. So about 60% of the cost of that customer conference is actually covered by our partners. Our customers come to that, prospective customers do, and that has a great impact on revenue as well, and is very efficient. So we're feeling pretty good about the marketing dollars, and we need to continue to find ways to invest even more, because we know which campaigns work, which conferences work, and where to be.

Speaker #1: And and the marketing is effective . We're seeing great success at industry conferences on example of one that we do very well at is B2B online Chicago .

Speaker #1: Each spring, we also have our own customer conference that our partners are invited to, and they actually do sponsorships. So about 60% of the cost of that customer conference is actually covered by our partners.

Speaker #1: Our customers come to that, prospective customers do. And that has a great impact on revenue as well, and is very efficient. So we're feeling pretty good about the marketing dollars.

Speaker #1: And we need to continue to find ways to invest even more , because we know which campaigns work , which conferences work , and where to be .

Speaker #1: Right ? Right . Okay . Terrific . Thank you for all these questions . One last question , just on the gross margin line .

Casey Ryan: Right. Right. Okay, terrific. Thank you for all these questions. One last question. Just on the gross margin line, it's been pretty stable, you know, within a few points, I think, for quite a while. And is that something we should expect? I mean, is there any reason to think that-

Speaker #1: It's been pretty stable . You know , within a few points , I think for quite a while . And is that something we should expect ?

Speaker #1: I mean , is there any reason to think that maybe with the new products that we're burdening the GM line a little bit , or maybe there's some expansion because of the pricing changes , but what are your thoughts about about just kind of that , that mid 60s range , if that would , be expected to change meaningfully ?

Ari Kahn: Yep.

Casey Ryan: Maybe with the new products that we're burdening the GM line a little bit, or maybe there's some expansion because of the pricing changes. But what are your thoughts about just kind of that mid-sixties range, if that would, you know-

Ari Kahn: Yeah.

Casey Ryan: be expected to change meaningfully?

Speaker #1: Yeah , yeah . So we do expect to the combined gross margin of our services and subscriptions to stay in the mid 60s , 65 to 67% .

Ari Kahn: Yeah. Yeah. So we do expect to the combined gross margin of our services and subscriptions to stay in the mid-60s, 65% to 67%.

Speaker #1: And we look at that on a line item basis in terms of our professional services , gross margin and our subscription gross margin , because there's different characteristics within those .

Casey Ryan: Mm-hmm.

Ari Kahn: We look at that on a line item basis in terms of our professional services, growth margin, and our subscription growth margin, because there's different characteristics-

Casey Ryan: Mm-hmm.

Ari Kahn: - within those. This quarter, our services growth margin was unusually high. It was 55%, plus another, and then 69% for a subscription.

Speaker #1: This quarter, our services gross margin was unusually high. It was 55% plus another, and then 69% for a subscription on the services line.

Casey Ryan: Mm-hmm.

Ari Kahn: On the services line, the low fifties, I think, is where we're going to continue to be. So maybe, you know, say 53%, running there, which is a little bit better than last year, but it's because the value that we're delivering, especially in the context of a lot of the AI initiatives, is so much higher that we are able to bill a higher rate.

Speaker #1: The low 50s , I think , is where we're going to continue to be . So maybe , you know , say 53% running there , which is a little bit better than last year , but it's because the value that we're delivering , especially in the context of a lot of the AI initiatives , is so much higher that we are able to build a higher rate .

Speaker #1: And then, on the subscription side, which is dominated by our hosting costs, those should hover around 70% going forward. So for the rest of this year, that's what we should be looking for.

Casey Ryan: Yeah.

Ari Kahn: And then on the subscription side, which is dominated by our hosting costs, should hover around 70% going forward. So for the rest of this year, that's what we should be looking for. And then you combine the two of those together, and you can call that between 65% and 67%.

Speaker #1: And then you combine the two of those together, and you can call that between 65% and 67%. Okay, great. That's a terrific outlook.

Casey Ryan: Okay, great. That's a terrific outlook and really very strong trend continuation from last year. So, congratulations on a good quarter, and I'll jump back in the queue.

Speaker #1: And really very strong trend . Continuation from last year . So congratulations on a good quarter . And I'll jump back in the queue .

Speaker #1: Thank you . Thank you Casey

Ari Kahn: Thank you.

Casey Ryan: Thank you.

Ari Kahn: Thank you, Casey.

Speaker #2: Thank you . And once again everyone if you have any questions or comments please press star . Then one on your phone . Please hold while we poll for questions Thank you .

Operator: Thank you. Once again, everyone, if you have any questions or comments, please press star, then one on your phone. Please hold while I pull for questions. Thank you. There are no further questions in the queue.

Speaker #2: There are no further questions in the queue

Speaker #1: Well thank you everybody for joining us today . We appreciate your continued support . The support of all of our customers , partners and our shareholders .

Ari Kahn: Well, thank you, everybody, for joining us today. We appreciate your continued support, the support of all of our customers, partners, and our shareholders. We're excited about our business and ongoing growth prospects. This is an exciting time indeed. AI is making huge changes to the industry, especially marketing, and we have made the investments to continue to innovate in this area. Very exciting time. We look forward to speaking with you again on our Q2 fiscal 2026 conference call, which will be in May. Until then, be well.

Speaker #1: We're excited about our business and ongoing growth prospects . This is an exciting time indeed AI is making huge changes to the industry , especially marketing , and we have made the investments to continue to innovate in this area very exciting time .

Speaker #1: We look forward to speaking with you again on our second quarter fiscal 2026 conference call, which will be in May. Until then, be well.

Operator: Thank you. Everyone, this concludes today's event. You may disconnect at this time and have a wonderful day. Thank you for your participation.

Q1 2026 Bridgeline Digital Inc Earnings Call

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