Q4 2025 Wix.com Ltd Earnings Call

March 4, 2026

Operator: Good day. Thank you for standing by. Welcome to the Wix Q4 2025 Earnings Conference Call. At this time, all participants are on listen only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during the session, you will need to press star 11 on your telephone. You will hear an automated message advising your hand is raised. To withdraw your question, please press star 11 again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Emily Liu, Investor Relations. Please go ahead.

Speaker #1: Good day, and thank you for standing by. Welcome to the Wix fourth quarter 2025 earnings conference call. At this time, all participants on the listen-only mode.

Speaker #1: After the speaker's presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star 11 on your telephone.

Speaker #1: You will then hear an automated message advising your hand is raised. To withdraw your question, please press star 11 again. Please be advised that today's conference is being recorded.

Speaker #1: I would now like to hand the conference over to your speaker today, Emily Liu, Investor Relations. Please go ahead.

Emily Liu: Thanks, good morning, everyone. Welcome to Wix's Q4 and full year 2025 Earnings Call. Joining me today to discuss our results are Avishai Abrahami, CEO and Co-founder, Nir Zohar, President and Co-founder, and Lior Shemesh, our CFO. During this call, we may make forward-looking statements. These statements are based on current expectations and assumptions. Please consider the risk factors included in our press release and most recent Form 20-F that could cause our actual results to differ materially from these forward-looking statements. We do not undertake any obligation to update these forward-looking statements. In addition, we will comment on non-GAAP financial results and key operating metrics. You can find all reconciliations between our GAAP and non-GAAP results in the earnings materials and in our interactive analyst center on the investor relations section of our website, investors.wix.com. With that, I'll turn the call over to Avishai.

Speaker #2: Thanks, and good morning, everyone. Welcome to Wix's fourth quarter and full year 2025 earnings call. Joining me today to discuss the results are Avishai Abrahami, CEO and co-founder; Nir Zohar, President and co-founder; and Lior Shemesh, our CFO.

Speaker #2: During this call, we may make forward-looking statements and these statements are based on current expectations and assumptions. Please consider the risk factors included in our press release and most recent Form 20F that could cause our actual results to differ materially from these forward-looking statements.

Speaker #2: We do not undertake any obligation to update these forward-looking statements. In addition, we will comment on non-GAAP financial results and key operating metrics. You can find all reconciliations between our GAAP and non-GAAP results in the earnings materials and in our interactive analyst center on the Investor Relations section of our website, investors.wix.com.

Speaker #2: With that, I'll turn the call over to Avishai.

Speaker #3: Thanks, Emily. 2026 is shaping up to be a defining year, and the start of a new chapter shapes not just by the continued shift toward AI, but by AI beginning to prove its real-world value and utility more broadly.

Avishai Abrahami: Thanks, Emily. 2026 is shaping up to be a defining year and the start of a new chapter shape, not just by the continued shift toward AI, but by AI beginning to prove its real-world value and utility more broadly. At Wix, we expect to begin to see the bold bets we've made over the past few years translate into measurable impact. When we founded Wix 20 years ago, our vision was straightforward: Make Wix the go-to platform for anyone, anywhere to create online. Over the years, we've delivered on that ambition. What started as a simple do-it-yourself website builder has grown into the leading online presence creation platform, serving not just self-creators, but also businesses of all sizes, as well as professional designers and developers.

Speaker #3: At Wix, we expect to begin to see the bold bets we've made over the past few years translate into measurable impact. When we founded Wix 20 years ago, our vision was straightforward: make Wix the go-to platform for anyone anywhere to create online.

Speaker #3: Over the years, we've delivered on that ambition. What started as a simple do-it-yourself website builder has grown into the leading online presence creation platform serving not just self-creators but also businesses of all sizes as well as professional designers, developers, and recent years the web has undoubtedly become much more AI-first.

Avishai Abrahami: In recent years, the web has undoubtedly become much more AI first. That shift is redefining how and what people build online. AI has dramatically expanded the world of what's possible and created new dimensions that hadn't existed before. As a result, Wix's market opportunity today is exponentially larger than that of 2006 or even 2025, primarily driven by our expansion into the application space, facilitated by our acquisition of Base44. This total addressable market expansion has advanced us leaps and bounds towards achieving that long-term vision of being the go-to place for anyone to build whatever they can imagine online. With the addition of Base44 to our platform, users can now build tailored software applications, smart mobile applications, pro-level visual content, and of course, websites, but so much more powerful and sophisticated than ever before.

Speaker #3: And that shift is redefining how and what people build online. AI has dramatically expanded the world of what's possible and created new dimensions that hadn't existed before.

Speaker #3: As a result, Wix's market opportunity today is exponentially larger than that of 2006 or even 2025, primarily driven by our expansion into the application space, facilitated by our acquisition of Base44.

Speaker #3: This total addressable market expansion has advanced us leaps and bounds, towards achieving that long-term vision of being the go-to place for anyone to build whatever they can imagine.

Speaker #3: Online. With the addition of Base44 to our platform, users can now build tailored software applications, smart mobile applications, pro-level visual content, and of course, websites, but so much more powerful and sophisticated than ever before.

Speaker #3: These are all things you can create on Wix today, which is incredible. But the possibilities ahead are much, much bigger. Importantly, as our business and time have evolved over the past 20 years, and will continue to evolve over the next 20, we remain focused on simplifying very complex technologies and making them accessible to anyone and everyone.

Avishai Abrahami: These are all things you can create on Wix today, which is incredible, but the possibilities ahead are much, much bigger. Importantly, as our business and time have evolved over the past 20 years and will continue to evolve over the next 20, we remain focused on simplifying very complex technologies and making them accessible to anyone and everyone. Today, there are two new cornerstone offerings to advance our vision. The first is Wix Harmony. Wix Harmony is the first of its kind website creation platform that blends intuitive visual editing with the flexibility and power of Velo coding. Wix Harmony provides a unified AI layer that spans across the full Wix experience, allowing for a real AI partner to be with you every step of the way as you create, manage, and grow an online presence or business.

Speaker #3: Today, there are two new cornerstone offerings to advance our vision: the first is Wix Harmony, Wix Harmony is the first of its kind website creation platform that blends intuitive visual editing with the flexibility and power of vibe coding.

Speaker #3: Wix Harmony provides a unified AI layer that spans across the full Wix experience, allowing for a real AI partner to be with you every step of the way as you create, manage, and grow an online presence or business.

Speaker #3: After launching in English in January, we are now expanding Wix Harmony globally in other languages and I'm very pleased with the early performance we're seeing, particularly across conversion and monetization metrics.

Avishai Abrahami: After launching in English in January, we are now expanding Wix Harmony globally in other languages, and I'm very pleased with the early performance we're seeing, particularly across conversion and monetization metrics. We believe Wix Harmony has the potential to fundamentally reshape how individuals and small businesses build and scale online, not just on Wix, but across the internet as it becomes increasingly AI-driven. Over time, we plan to gradually make Harmony the default experience for new and existing users, an evolution we anticipate will drive meaningful long-term impact across conversion, engagement, retention, and monetization. The second new pillar of our strategy is Base44, our leading Velo coding platform that expands our reach into the vast world of software creation and significantly grows our TAM. We are equally ambitious in this new world as we are in the world of website creation.

Speaker #3: We believe Wix Harmony has the potential to fundamentally reshape how individuals and small businesses build and scale online, not just on Wix but across the internet, as it becomes increasingly AI-driven.

Speaker #3: Over time, we plan to gradually make Harmony the default experience for new and existing users and evolution we anticipate will drive meaningful long-term impact across conversion, engagement, retention, and monetization.

Speaker #3: The second new pillar of our strategy is Base44, our leading vibe coding platform that expands our reach into the vast world of software creation and significantly grows our TAM.

Speaker #3: We are equally ambitious in this new world as we are in the world of website creation. Through innovation and strong marketing execution, Base44's user base is scaling rapidly.

Avishai Abrahami: Through innovation and strong marketing execution, Base44's user base is scaling rapidly. Today, the number of new users joining Base44 is nearly 2/3 of the number of new users joining Wix. This is an indicator of the platform's accelerating momentum and highlights the opportunity ahead to empower a massive and compounding cohort of users to build whatever they want online. Just one year after Maor founded the company and nine months after our acquisition, Base44 recently reached approximately $100 million of ARR, placing it among the fastest-growing software platforms in history. While Base44 is already emerging as a top platform to build lightweight personal projects, we're seeing adoption from a growing community of businesses and enterprise-sized organizations too. Companies in the tech, banking, and healthcare industries, as well as government organizations and nonprofits, are using Base44 to build customized software solutions.

Speaker #3: Today, the number of new users joining Base44 is nearly two-thirds of the number of new users joining Wix. This is an indicator of the platform's accelerating momentum and highlights the opportunity ahead to empower a massive and compounding cohort of users to build whatever they want online.

Speaker #3: Just one year after Mawar founded the company, and nine months after our acquisition, Base44 recently reached approximately 100 million dollars of ARR, placing it among the fastest growing software platforms in history.

Speaker #3: While Base44 is already emerging as a top platform to build lightweight personal projects, we're seeing adoption from a growing community of businesses and enterprise-sized organizations, too.

Speaker #3: Companies in the tech, banking, and healthcare industries, as well as government organizations and nonprofits, are using Base44 to build customized software solutions. We are seeing users develop their own CRM capabilities, product and project management tools, ERP systems, workflow automation frameworks, and financial reporting applications.

Avishai Abrahami: We are seeing users develop their own CRM capabilities, product and project management tools, ERP systems, workflow automation frameworks, and financial reporting applications. Importantly, this momentum and growth is completely organic. With no sales team at Base44 today, self-propelled adoption by enterprise-sized organizations demonstrates the strength of the platform as well as our successful marketing execution. As much as we are pleased by the success so far, I believe the real potential still lies ahead as Velo coding permeates beyond early tech-forward adopters to the broad online population. I haven't been this excited to kick off a new year in a long time. In just the first two months, we've made bold moves across both our product roadmap and capital strategy, which Nir will speak about shortly.

Speaker #3: Importantly, this momentum and growth is completely organic. With no sales team at Base44 today, self-propelled adoption by enterprise-sized organizations demonstrates the strength of the platform as well as our successful marketing execution.

Speaker #3: As much as we are pleased by the success so far, I believe the real potential still lies ahead as vibe coding permeates beyond early tech-forward adopters to the broad online population.

Speaker #3: I haven't been this excited to kick off a new year in a long time. In just the first two months, we've made bold moves across both our product roadmap and capital strategy, which near with speak about shortly.

Speaker #3: We are confident in our strategy, our ability to execute, and the opportunity in front of us. As the internet shifts further towards AI, Wix is reshaping how people create in this AI era and significantly expanding what’s possible to build online.

Avishai Abrahami: We are confident in our strategy, our ability to execute, and the opportunity in front of us as the internet shifts further towards AI. Wix is reshaping how people create in this AI era and significantly expanding what's possible to build online. With that, I'll turn it over to Nir.

Speaker #3: With that, I'll turn it over to Nir.

Speaker #4: Thanks, Avishai. I'd like to start with Q4 user cohort trends and what we're seeing there today, before discussing our capital strategy and the announcement made today.

Nir Zohar: Thanks, Avishai. I'd like to start with Q4 user cohort trends and what we're seeing there today before discussing our capital strategy and the announcement made today. As we closed out 2025, our new user cohorts exited the year with strong momentum. In the core Wix business, new cohort bookings maintained double-digit growth in Q4, fueled by a healthy top-of-funnel, higher conversion from free to paid subscriptions in key markets, and increased monetization per user. When we include Base44, new cohort bookings growth accelerated very meaningfully quarter-over-quarter, driven by particularly robust demand for Velo coding capabilities. This strength we saw in our new cohorts also extended to existing core Wix users. Our users are more active, engaged, and impactful than ever, demonstrated by resilient revenue retention in 2025.

Speaker #4: As we closed out 2025, our new user cohorts exited the year with strong momentum. In the core, Wix business, new cohort bookings maintained double-digit growth in the fourth quarter, fueled by a healthy top-of-funnel, higher conversion from free to paid subscriptions in key markets, and increased monetization per user.

Speaker #4: When we include Base44, new cohort bookings growth accelerated very meaningfully quarter over quarter, driven by particularly robust demand for Vibe coding capabilities. These strengths we saw in our new cohorts also extended to existing core Wix users.

Speaker #4: Our users are more active, engaged, and impactful than ever, demonstrated by resilient revenue retention in 2025. With net revenue retention of 105% in 2025, we nearly matched the strong retention we saw in 2024, despite the persistent GPV headwinds throughout 2025.

Nir Zohar: With net revenue retention of 105% in 2025, we nearly matched the strong retention we saw in 2024, despite the persistent GPV headwinds throughout 2025. This demonstrates that the inherent stickiness and creation power of our user base continues to improve. The strength of this user base, supported by high retention and growing user value, is also reflected in the projected 10-year value of existing cohorts, which grew 14% year-over-year. For the first time ever, we now project over $20 billion in future bookings over the next decade from current Wix users. This opportunity exists within just our core Wix business and doesn't yet include Base44, where the potential is both new and much larger. Throughout the year, we continued to increase user value as both new and existing users demonstrated better monetization.

Speaker #4: This demonstrates that the inherent stickiness and creation power of our user base continues to improve, the strength of this user base, supported by high retention and growing user value, is also reflected in the projected 10-year value of existing cohorts, which grew 14% year over year.

Speaker #4: For the first time ever, we now project over $20 billion in future bookings over the next decade from current Wix users. This opportunity exists within just our core Wix business and doesn't yet include Base44, where the potential is both new and much larger.

Speaker #4: Throughout the year, we continued to increase user value as both new and existing users demonstrated better monetization. This was a result of a steady shift toward higher-tier subscriptions, greater adoption of business solutions, and GPV growth.

Nir Zohar: This was a result of a steady shift toward higher-tier subscriptions, greater adoption of business solutions, and GPV growth. Paid subscription volume in our key markets, particularly in the US, where we generate a majority of our revenue, increased year-over-year in 2025. Additionally, business subscriptions made up a significantly larger share of our total subscription mix in 2025 compared to 2024. Looking into 2026, these positive cohort dynamics are gaining more momentum. In these early months of the year, new cohort bookings growth in the core Wix business has accelerated compared to last year's already very strong cohort growth.

Speaker #4: Paid subscription volume in our key markets particularly in the US, where we generate a majority of our revenue, increased year over year in 2025.

Speaker #4: Additionally, business subscriptions made up a significantly larger share of our total subscription mix in 2025 compared to 2024. Looking into 2026, these positive cohort dynamics are gaining more momentum.

Speaker #4: In these early months of the year, new cohort bookings growth in the core Wix business has accelerated compared to last year's already very strong cohort growth, this is a direct result of Wix Harmony.

Nir Zohar: This is a direct result of Wix Harmony, which is helping both new and existing cohorts convert more effectively, build more, and capture greater value. Finally, before I turn it over to Lior to walk through our financials and 2026 expectations, I would like to make a few comments on our repurchase plans for this year and the equity investment we announced this morning. As you heard from Avishai, we have a bold and ambitious strategy centered around reshaping the possibilities of online creation over the next few years. We believe the products we're building today will drive accelerating growth in the core Wix business over time as we extend our leadership as the go-to AI powered online presence creation platform globally, notably with Wix Harmony. In tandem, we are seeing explosive growth at Base44, which we expect will become a profitable and meaningful long-term growth engine.

Speaker #4: Which is helping both new and existing cohorts convert more effectively, build more, and capture greater value. Finally, before I turn it over to Lior to walk through our financials and 2026 expectations, I would like to make a few comments on our repurchase plans for this year and the equity investment we announced this morning.

Speaker #4: As you heard from Avishai, we have a bold and ambitious strategy centered around reshaping the possibilities of online creation over the next few years.

Speaker #4: We believe the products we're building today will drive accelerating growth in the core Wix business over time, as we extend our leadership as the go-to AI-powered online presence creation platform globally.

Speaker #4: Notably, with Wix Harmony. In tandem, we are seeing explosive growth at Base44, which we expect will become a profitable and meaningful long-term growth engine.

Speaker #4: Accordingly, we believe that our current stock performance greatly undervalues these opportunities as well as the fundamental strength of our business. So, taking full advantage of this, and demonstrating our immense conviction in our strategic plan, we expect to complete the large majority of our $2 billion repurchase program this year.

Nir Zohar: Accordingly, we believe that our current stock performance greatly undervalues these opportunities as well as the fundamental strength of our business. Taking full advantage of this and demonstrating our immense conviction in our strategic plan, we expect to complete the large majority of our $2 billion repurchase program this year. We plan to do this as quickly and aggressively as we can. Sharing in our conviction, Durable Capital Partners has led a $250 million equity investment in the form of a private placement of our ordinary shares and warrants. In addition to being highly respected equity investors, Henry, Anouk, and the team have been long-time supporters of Wix and developed a deep understanding of our business. Their investment is a powerful endorsement of our long-term vision and ability to execute as we build the next era of the Internet.

Speaker #4: We plan to do this as quickly and aggressively as we can. Sharing in our conviction, Durable Capital Partners has led a $250 million equity investment in the form of a private placement of our ordinary shares and warrants.

Speaker #4: In addition to being highly respected equity investors, Henry, Anouk, and the team have been long-time supporters of Wix and have developed a deep understanding of our business.

Speaker #4: Their investment is a powerful endorsement of our long-term vision and ability to execute as we build the next era of the internet. We are thrilled to partner with them as we pursue our strategy to accelerate growth and create lasting value for our users and shareholders.

Nir Zohar: We are thrilled to partner with them as we pursue our strategy, accelerate growth, and create lasting value for our users and shareholders. With that, I'll hand it over to Lior.

Speaker #4: With that, I'll hand it over to Lior.

Speaker #5: Thanks, Nir. We exited 2025 with strong cohort momentum, a clear strategic plan, and poise for continued growth in 2026. We're delivering on our ambitious product roadmap.

Lior Shemesh: Thanks, Nir. We exited 2025 with strong cohort momentum, a clear strategic plan, and poised for continued growth in 2026. We're delivering on our ambitious product roadmap. At the same time, our cohorts are strengthening, as Nir discussed, driven by positive early behavior from Wix Harmony and continued outperformance of Base44 as we expand our reach across the entire online creation journey. We expect 2026 to be a pivotal year as we make category-defining innovations and expand our leadership across the broader online ecosystem as AI tech increasingly makes the impossible now possible, setting the foundation for long-term growth acceleration. Before I get into our expectations for 2026, I want to quickly recap our Q4 and full year 2025 results. Bookings and revenue growth were healthy in the Q4, building on the incredibly strong growth we saw in the same quarter last year.

Speaker #5: At the same time, our cohorts are strengthening, as Nir discussed, driven by positive early behavior from Wix Harmony and continued outperformance of Base44 as we expand our reach across the entire online creation journey.

Speaker #5: We expect 2026 to be a pivotal year as we make category-defining innovations and expand our leadership across the broader online ecosystem, as AI tech increasingly makes the impossible now possible.

Speaker #5: Setting the foundation for long-term growth acceleration. Before I get into our expectations for 2026, I want to quickly recap our Q4 and full year 2025 results.

Speaker #5: Bookings and revenue growth were healthy in the fourth quarter, building on the incredibly strong growth we saw in the same quarter last year. Total bookings in Q4 were $535 million, up 15% year over year, while total revenue was $524 million, up 14% year over year.

Lior Shemesh: Total bookings in Q4 was $535 million, up 15% year-over-year, while total revenue was $524 million, up 14% year-over-year. Top line growth was driven by strong new cohort behavior and solid retention of our existing user base in our core Wix business as well as Base44 outperformance. Base44 finished the year with approximately $59 million of ARR above our expectations at the time of acquisition. Excitingly, Base44 recently reached approximately $100 million in ARR, a major milestone that underscores our rapid growth and growing market leadership. Strong ARR growth was driven by product innovation that has resonated a rapidly expanding user base, improving conversion, and consistent upgrade and renewal trends.

Speaker #5: Top-line growth was driven by strong new cohort behavior and solid retention of our existing user base in our core Wix business, as well as Base44 outperformance.

Speaker #5: Base44 finished the year with approximately 59 million dollars of ARR, above our expectations at the time of acquisition, excitingly Base44 recently reached approximately 100 million dollars in ARR, a major milestone that underscores our rapid growth and growing market leadership.

Speaker #5: Strong ARR growth was driven by product innovation that has resonated, a rapidly expanding user base, improving conversion, and consistent upgrade and renewal trends. Overall strength in Q4 was tempered by continued GPV headwinds, as SMBs on the platform saw macro pressure, resulting in seasonally softer than anticipated GPV on the platform.

Lior Shemesh: Overall strength in Q4 was tempered by continued GPV headwinds as SMBs on the platform saw macro pressure resulting in seasonally softer than anticipated GPV on the platform. Encouragingly, higher selling and larger businesses increasingly come to Wix to build and operate their storefronts. GPV grew 11% year-over-year to $3.7 billion in Q4 and 11% year-over-year to $14.3 billion for the full year. GPV growth, coupled with a steady increase in take rate throughout the year, drove year-over-year transaction revenue growth of 18% in Q4 and 19% in the full year. Partners revenue grew 21% year-over-year to $203 million in Q4, driven by solid studio performance as well as strong adoption of Google Workspace and marketing solutions.

Speaker #5: Encouragingly, higher selling in larger businesses increasingly come to Wix to build and operate their storefronts. GPV grew 11% year over year to 3.7 billion dollars in the fourth quarter, and 11% year over year to 14.3 billion dollars for the full year.

Speaker #5: GPV growth, coupled with a steady increase in take rate throughout the year, drove year over year transaction revenue growth of 18% in Q4 and 19% in the full year, partners' revenue grew 21% year over year to 203 million dollars in Q4, driven by solid studio performance as well as strong adoption of Google Workspace and marketing solutions.

Speaker #5: This was partially offset by the GPV headwinds I just mentioned. Turning to margins, fourth quarter total non-gap gross margin ticked down slightly sequentially and year over year to 68% as expected.

Lior Shemesh: This was partially offset by the GPV headwinds I just mentioned. Turning to margins. Q4 total non-GAAP gross margin ticked down slightly sequentially and year-over-year to 68% as expected, and total non-GAAP operating income came in at 15% of revenue. Lower total non-GAAP growth margin was driven by investments in Base44 to support its rapid growth. We continue to incur elevated AI compute costs as we scale to meet stronger than expected Base44 demand and maximize gross profit dollars. We believe these AI costs to be front-loaded as new users consume more AI inference bandwidth during their initial build phase. We anticipate non-GAAP growth margin for Base44 to improve sequentially throughout 2026 as we proactively optimize AI model usage and costs. Primarily through enhancing prompt caching, batching requests, focused model routing, and more favorable pricing from LLM providers.

Speaker #5: And total non-gap operating income came in at 15% of revenue. Lower total non-gap gross margin was driven by investments in Base44 to support its rapid growth.

Speaker #5: We continue to incur elevated AI compute costs as we scale to meet stronger-than-expected Base44 demand and maximize gross profit dollars. We believe these AI costs to be front-loaded, as new users consume more AI inference bandwidth during their initial build phase.

Speaker #5: We anticipate non-GAAP gross margin for Base44 to improve sequentially throughout 2026 as we proactively optimize AI model usage and costs, primarily through enhancing prompt caching, batching requests, focused model routing, and more favorable pricing from LLM providers.

Speaker #5: Approximately one-third of Base44's AI inference costs today is attributed to token consumption of free users, and included under S&M expenses in the fourth quarter, to align with industry standards.

Lior Shemesh: Approximately 1/3 of Base44's AI inference cost today is attributed to token consumption of free users and included under S&M expenses in Q4 to align with industry standards. We believe AI costs incurred by free users as a percentage of total AI costs will decline over time as conversion improves. Even after incorporating AI-related costs associated with free users into cost of revenue, Base44's non-GAAP gross margin is already positive today, reflecting healthy underlying unit economics that we believe will continue to improve. We expect Base44 gross margin to increase as the year progresses. Higher operating expenses in the quarter were driven by accelerated advertising and branding investments into Base44 against our TROI target, which currently stands at less than 12 months. These increased investments were anticipated as we captured elevated top-of-funnel traffic exiting the year.

Speaker #5: We believe AI costs incurred by free users as a percentage of total AI costs will decline over time as conversion improves. Even after incorporating AI-related costs associated with free users into cost of revenue, Base44's non-gap gross margin is already positive today, reflecting healthy underlying unit economics that we believe will continue to improve.

Speaker #5: We expect Base44 gross margin to increase as the year progresses. Higher operating expenses in the quarter were driven by accelerated advertising and branding investments into Base44 against our TROI target, which currently stands at less than 12 months.

Speaker #5: These increased investments were anticipated as we captured elevated top-of-funnel traffic exiting the year. Non-gap gross margin and operating profit margin in our core Wix business improved sequentially and year over year, driven by healthy top-line growth paired with a stable and disciplined operating cost base.

Lior Shemesh: Non-GAAP gross margin and operating profit margin in our core Wix business improved sequentially and year-over-year, driven by healthy top-line growth paired with a stable and disciplined operating cost base. We exited the year with free cash flow of $156 million in Q4, or 30% of revenue. Q4 free cash flow in the core Wix business was stable compared to the previous quarter. Moving on to 2025 full year results. Total bookings in 2025 grew to $2.07 billion, up 13% year-over-year. Total revenue in 2025 was $1.993 billion, an increase of 13% year-over-year. Total consolidated ARR was $1.836 billion at the end of the year, up 14% year-over-year.

Speaker #5: We exited the year with free cash flow of $156 million in Q4, or 30% of revenue. Fourth quarter free cash flow in the core Wix business was stable compared to the previous quarter.

Speaker #5: Moving on to 2025 full year results, total bookings in 2025 grew to $2.07 billion, up 13% year over year. Total revenue in 2025 was $1.993 billion, an increase of 13% year over year.

Speaker #5: Total consolidated ARR was $1.836 billion at the end of the year, up 14% year over year. Total non-GAAP gross margin was stable for the full year, while non-GAAP operating margin declined modestly, as investments in Base44 offset non-GAAP growth and operating margin expansion in the core Wix business.

Lior Shemesh: Total non-GAAP growth margin was stable for the full year, while non-GAAP operating margin declined modestly as investments in Base44 offset non-GAAP growth and operating margin expansion in the core Wix business. We generated free cash flow excluding acquisition-related expenses of $605 million or a milestone 30% of revenue in 2025. Turning now to what we expect in 2026. With new cohort momentum driven by Wix Harmony and the continued outperformance of Base44, we anticipate bookings and revenue growth to accelerate this year. Before I get into the numbers, I want to comment quickly on our updated guidance philosophy. As innovation evolves our opportunity set and expands Wix's TAM into new areas, we are refining our guidance approach to reflect a broader range of potential outcomes.

Speaker #5: We generated free cash flow, excluding acquisition-related expenses, of $605 million, or a milestone 30% of revenue in 2025. Turning now to what we expect in 2026, with new cohort momentum driven by Wix Harmony and the continued outperformance of Base44, we anticipate bookings and revenue growth to accelerate this year.

Speaker #5: Before I get into the numbers, I want to comment quickly on our updated guidance philosophy. As innovation evolves our opportunity set and expands Wix's STAM into new areas, we are refining our guidance approach to reflect a broader range of potential outcomes.

Speaker #5: So for the full year 2026, we expect bookings and revenue for the consolidated business to grow at mid-teens percentage year over year, for the first quarter of 2026 we expect revenue for the consolidated business to grow at a mid-teens percentage on a year-over-year basis.

Lior Shemesh: For the full year 2026, we expect bookings and revenue for the consolidated business to grow at mid-teens percentage year-over-year. For Q1 2026, we expect revenue for the consolidated business to grow at a mid-teens percentage on a year-over-year basis. We expect innovation-driven growth to be accompanied by high impact but disciplined investments to fully unlock the market opportunity ahead for both Wix and Base44. For the full year 2026, we expect free cash flow margin in the low to mid 20% range, assuming current capital structure and excluding acquisition expenses. This wider than normal guidance range reflects the dynamic hypergrowth trajectory of Base44 and the inherent variability that accompanies this level of rapid growth. We are playing to win and are willing to make the necessary investments in order to scale Base44 into the market leader.

Speaker #5: We expect innovation-driven growth to be accompanied by high-impact but disciplined investments to fully unlock the market opportunity ahead for both Wix and Base44. For the full year 2026, we expect free cash flow margin in the low- to mid-20% range, assuming current capital structure and excluding acquisition expenses.

Speaker #5: This wider-than-normal guidance range reflects the dynamic hyper-growth trajectory of Base44 and the inherent variability that accompanies this level of rapid growth. We are playing to win and are willing to make the necessary investments in order to scale Base44 into the market leader.

Speaker #5: So if Base44 top-line growth outperforms more meaningfully, we may experience further pressure on near-term free cash flow margins. In our core Wix business, we expect solid bookings and revenue performance, with flat-to-expanding free cash flow margin for full year 2026.

Lior Shemesh: If Base44 top-line growth outperforms more meaningfully, we may experience further pressure on near-term free cash flow margins. In our core Wix business, we expect solid bookings and revenue performance, with flat to expanding free cash flow margin for full year 2026. In addition to accounting for our current capital structure and the exclusion of acquisition costs, this expectation also takes into account, 1, a material currency headwind on our total payroll expense base net of our hedging activity as the US dollar continues to significantly weaken against the Israeli shekel. 2, negligible AI inference costs associated with Wix Harmony as a result of proactive infrastructure optimization completed last year. 2026 is shaping up to be a foundational year as we drive forward innovations that we believe will cement Wix's leadership and expand our role across an evolving online creation ecosystem. Operator, we are now ready for questions.

Speaker #5: In addition to accounting for our current capital structure and the exclusion of acquisition costs, this expectation also takes into account: 1. A material currency headwind on our total payroll expense base net of our hedging activity as the US dollar continues to significantly weaken against the Israeli shekel.

Speaker #5: 2. Negligible AI inference costs associated with Wix Harmony, as a result of proactive infrastructure optimization completed last year. 2026 is shaping up to be a foundational year as we drive forward innovations that we believe will cement Wix's leadership and expand our role across an evolving online creation ecosystem.

Speaker #5: Operator. We are now ready for questions.

Speaker #1: Thank you. As a reminder, to ask a question, please press star 11 on your telephone and wait for your name to be announced. To withdraw your question, please press star 11 again.

Operator: Thank you. As a reminder, to ask a question, please press star one one on your telephone and wait for your name to be announced. To withdraw your question, please press star one one again. Please stand by while we compile the Q&A roster. Our first question comes from the line of Brad Erickson with RBC Capital Markets. Your line is now open.

Speaker #1: Please stand by while we compile the Q&A roster. Our first question comes from the line of Brad Erickson with RBC Capital Markets. Your line is now open.

Speaker #3: Hey guys, thanks for taking my question. I have a couple. First, I guess if we look at the organic growth you're embedding into the full year bookings guide, can you lay out maybe and maybe rank some of the contributors there between thinking about things like payment volumes or subscriber mix shift or pricing?

Brad Erickson: Hey, guys. Thanks for taking my question. I have a couple. First, I guess if we look at the organic growth you're embedding into the full year bookings guide, can you lay out maybe rank some of the contributors there between, you know, thinking about things like payment volumes, subscriber mix shift, or pricing? Start there.

Speaker #3: So start there.

Speaker #4: Hey, this is Lior. So, we don't assume a significant change; we don't assume any increase in pricing or change in pricing. I believe that the entire guidance that we provided for 2026 actually reflects the growth that we see within the Wix core business and Base44.

Lior Shemesh: Hey, this is Lior. We don't assume a significant change. We don't assume any increase in pricing or change in pricing.

Lior Shemesh: Hey, this is Lior. We don't assume a significant change. We don't assume any increase in pricing or change in pricing.I believe that the entire guidance that we provided for 2026 actually, you know, reflects the growth that we see within the Wix core business and Base44. Besides of that, I cannot indicate about something that is kind of extraordinary. The same goal for our GPV payments and so on.

Lior Shemesh: I believe that the entire guidance that we provided for 2026 actually, you know, reflects the growth that we see within the Wix core business and Base44. Besides of that, I cannot indicate about something that is kind of extraordinary. The same goal for our GPV payments and so on.

Speaker #4: But besides that, I cannot indicate about something that is kind of extraordinary; the same goal for GPV payments and so on.

Speaker #3: Understood. That's helpful, thanks. And then just stepping back, what types of businesses or applications are you seeing users set up with Base44, and kind of how much crossover is there with what you see on Wix's core platform?

Brad Erickson: Understood. That's, that's helpful. Thanks. Then just stepping back, what types of businesses or applications are you seeing users set up with Base44? How much crossover is there with what you see on Wix's core platform? Like, are they, would you say they're kind of a decidedly different customer profile? Do you see some of those folks making a choice between the two? Thanks.

Speaker #3: Are they a—would you say they're kind of a decidedly different customer profile, or do you see some of those folks making a choice between the two?

Speaker #3: Thanks.

Nir Zohar: ent kind of applications outside. People building things for themselves, for their family, and then personal growth applications, all the way for applications for their business, for their enterprise application. We've seen CRM replacements in companies, FBR automations, a lot of different things, really. It's a huge variety. I think that's one of the things that makes us so excited about Base44 is that it looks like people are so creative, and the time for that, because of that, is essentially infinite. We don't see any kind of a competition, and you can see that they are very mostly different usage also, as we see now clearly Wix Harmony is accelerating, and Base44 is accelerating. Obviously, we don't take from each other much.

Speaker #4: We see many using kind of applications. This is Avishai. People building things for themselves, for their family, and then personal growth applications. All the way for applications for their business, for their enterprise application, we've seen CRM replacement in automations, a lot of different things.

Speaker #4: Really, it's a huge variety. I think that's one of the things that makes us so excited about Base44. It looks like people are so creative, and the time for that – because of that – is essentially infinite.

Speaker #4: We don't see any kind of competition, and you can see that they are mostly very different in usage. Also, we see now clearly that Harmony is accelerating, and Base44 is accelerating.

Speaker #4: Obviously, we don't take from each other.

Brad Erickson: Got it. Thanks.

Speaker #3: Got it. Thanks.

Operator: Thank you. Our next question comes from the line of Josh Beck with Raymond James. Your line is now open.

Speaker #1: Thank you. Our next question comes from the line of Josh Beck with Raymond James. Your line is now open.

Josh Beck: Thank you for for taking the question. You know, one kind of a higher level question with Base44, it seems like it's skewing upmarket. Obviously Harmony is kind of more geared towards the self-creator. Do you see those trends persisting in terms of the segmentation, and how far upmarket do you expect, you know, Base44 to go? A financial question related to Base44. Lior, I believe you said about a third of the inference costs are coming from the free users. I think that's kind of a snapshot for today. Is that happening maybe quicker than you had anticipated? Meaning the conversion of free to paid is happening at a pace maybe above your expectations. Would love some comments there. Thank you.

Speaker #4: Thank you for taking the question. One kind of higher-level question with Base44: it seems like it's skewing upmarket, and then obviously Harmony is kind of more geared towards the self-creator.

Speaker #4: So do you see those trends persisting in terms of the segmentation? And how far up market do you expect Base44 to go? And then a financial question related to Base44.

Speaker #4: Lior, I believe you said about a third of the inference costs are coming from the free users. I think that's kind of a snapshot.

Speaker #4: For today, was that—is that happening maybe quicker than you had anticipated, meaning the conversion of free to paid is happening at a pace maybe above your expectations?

Speaker #4: Would love some comments there. Thank you.

Avishai Abrahami: Hey, it's me. I'll take the first one. In terms of the self-creators question and the more upmarket. I think definitely on the Harmony side, Harmony is a product we built for the self-creators. I think you know, the association you're making between self-creators and Harmony is the right one. For Base44, as Avishai just said, you know, said before, the range of opportunities in terms of the kind of usage is still extremely wide. It makes sense. It's a, it's really a very vast TAM in the making, and it's expanding all the time. We are seeing all kinds of usages.By the way, I would, I think we definitely also seeing a lot of personal use as well on Base44. There, I think it's too early to say whether it's more of one or the other. To be honest, I think we're gonna work very hard to help it segment it over time to try and win on both ends for Base44.

Speaker #5: one. In terms of the self-creators question and the more up market, so I think definitely on the Harmony side, Harmony is a product we built for the self-creators.

Speaker #5: So I think the association you're making between the association you're making between self-creators and Harmony is the right one. For Base44, as Avishai just said, said before, the range of opportunities in terms of the kind of usage is still extremely wide.

Speaker #5: And it makes sense. It's really a very vast term in the making, and it's expanding all the time. So we are seeing all kinds of usages.

Avishai Abrahami: By the way, I would, I think we definitely also seeing a lot of personal use as well on Base44. There, I think it's too early to say whether it's more of one or the other. To be honest, I think we're gonna work very hard to help it segment it over time to try and win on both ends for Base44.

Speaker #5: By the way, I would—I think we definitely also see a lot of personal use as well on Base44. And there, I think it's too early to say whether it's more of one or the other.

Speaker #5: And to be honest, I think we're going to work very hard to help it segment it over time to try and win on both ends for Base44.

Lior Shemesh: I will take the second question. Yes, about one-third as of now, related to free users. Look, I believe that when we started, it was higher than that. I think that we are keep on increasing conversion, and it's a really, really good sign. We also become more, much more efficient in term of how we use the model between the different type of users. I do believe that the portion related to that will decrease in the future, as the overall cost will decrease.

Speaker #4: I will take the second question. Yes, about one-third as of now, related to free users, look, I believe that when we started, it was higher than that.

Speaker #4: I think that we are keeping on increasing conversion and it's a really, really good sign. And we also become more—much more efficient in terms of how we use the model.

Speaker #4: Between the different types of users, so I do believe that the portion related to that will decrease in the future as the overall costs will decrease.

Josh Beck: Very helpful. Thanks, guys.

Speaker #3: Very helpful. Thanks, guys.

Operator: Thank you. Our next question comes from the line of Ken Wong with Oppenheimer and Company. Your line is now open.

Speaker #1: Thank you. Our next question comes from the line of Ken Wong with Oppenheimer and Company. Your line is now open.

Ken Wong: Fantastic. Thanks for taking my question. Great to see the amazing Base44 outcome. Can you give us a sense for kind of what accelerated that growth sequentially? I realize, you know, kind of you're still working through some of the details, but would love to get a sense for, you know, what the base ARR bookings looks like in fiscal 2026 that is reflected in the free cash flow margin guide of low to mid-20s.

Speaker #3: Fantastic. Thanks for taking my question. Great to see the amazing Base44 outcome. Can you give us a sense for kind of what accelerated that growth sequentially?

Speaker #3: And I realize kind of you're still working through some of the details, but would love to get a sense for what the base ARR bookings looks like in fiscal 26 that is reflected in the free cash flow margin guide of low to mid-20s.

Lior Shemesh: Yeah, I mean, we do see acceleration and, you know, in a way also better than what we expected. I think that the fact that we've already gotten to a $100 million of ARR actually reflect that. With regard to the assumptions about the booking, we do not break it down between Wix and Base. You know, we believe that it's actually, it's already an organic product internally. We are not relating it separately. You know, a big part of Base44 growth is actually based on the synergy with Wix, and it's super important to understand it. Therefore, we are not going to provide separately, you know, between Base and Wix.

Speaker #4: So yeah, I mean, we do see an acceleration and in a way also better than what we expected. I think that the fact that we've already got into a 100 million dollar of ARR actually reflects that.

Speaker #4: And with regard to the assumptions about the booking, we do not break it down between weeks and base. We believe that it's already—it's actually—it's already an organic product internally.

Speaker #4: And we are not relating it separately. A big part of Base44 growth is actually based on the synergy with weeks. And it's super important to understand it.

Speaker #4: Therefore, we are not going to provide separately between base and weeks, but we did mention the ARR, which I think that can—and also the growth of the ARR that should give you a very good indication of what we assume with regard to that.

Lior Shemesh: We did mention the ARR, and also the growth of the ARR, that should give you a very good indication of what we assume with regard to that. We are very optimistic about it.

Speaker #4: We are very optimistic about it.

Ken Wong: Fantastic. If I could have just a quick follow-up. I think the early guide was that you would see second half acceleration of the core, specifically partners. It does seem like it maybe downticked a little bit. Would just love to get any color from you in terms of, you know, what you saw in Q4 on the core legacy Base business. I mean, Wix business, sorry.

Speaker #3: Fantastic. And then if I could have just a quick follow-up, I think the early guide was that you would see second-half acceleration of the core specifically partners.

Speaker #3: It does seem like it maybe downticked a little bit. We'd just love to get any color from you in terms of what you saw in Q4 on the core legacy base business.

Speaker #3: I mean, Wix business, sorry.

Lior Shemesh: Yeah, sure. Well, we actually saw acceleration in Q4 compared. I mean, we said that, you know, from the very beginning of the year, that we will see acceleration of core Wix in the second half of the year, and this is exactly what happened. The only thing that kind of we're not expected is some kind of modest softness in GPV. That partially was also compensated by the fact that we see a better growth in term of subscriptions. I think that, you know, if you look at the second half of the year for Wix, we actually did see some acceleration also in Q4, mostly coming from our creative subscriptions.

Speaker #4: Yeah, sure. We actually saw acceleration in Q4 comparer. I mean, we said that from the very beginning of the year, that we will see acceleration of core weeks in the second half of the year.

Speaker #4: And this is exactly what happened. The only thing that kind of we're not expected is some kind of modest softness in GPV. That partially was also compensated by the fact that we see a better growth in terms of subscriptions.

Speaker #4: So I think that if you look at the second half of the year for weeks, we actually did see some acceleration. Also in the fourth quarter, mostly coming from creative subscriptions.

Ken Wong: Fantastic. Thank you very much.

Speaker #3: Fantastic. Thank you very much.

Operator: Thank you. Our next question comes from the line of Andrew Boone with Citizens. Your line is now open.

Speaker #1: Thank you. Our next question comes from the line of Andrew Boone with Citizens. Your line is now open.

Andrew Boone: Thanks so much for taking my questions. I'm sorry. I'm at the airport, so there's a little bit of a conversation going on. Can I ask in terms of Base44 and LTV, if I think about the payback period of 1 year, how do we think about that now that you're just having customers that are hitting that 1-year mark? How are you guys estimating the LTV or the payback period using that framework as you guys define CAC for Base44? I'd love to ask just it looks like about $30 million of acquisition cost in 2025. Can you guys bring sense what that would look like for 2026 and how we should think about that within the free cash flow guide? Thank you so much.

Speaker #5: Thanks so much for taking my questions. I'm sorry, I'm at the airport, so there's a little bit of a conversation going on. Can I ask in terms of Base44 and LTV?

Speaker #5: If I think about the payback period of one year, how do we think about that now that you're just having customers that are hitting that one-year mark?

Speaker #5: How are you guys estimating the LTV or the payback period using that framework as you guys define CAC for Base44? And then I'd love to ask just, it looks like about $30 million of acquisition cost in 2025.

Speaker #5: Can you guys ring-fence what that would look like for 2026, and how we should think about that within the free cash flow guide? Thank you so much.

Lior Shemesh: Sure. You're right. I mean, Base is a very young company, very young product. By the way, this is why we are very also conservative about the guidance. Right now, based on the information that we have, based on the history that we already have, we are looking at less than 1 year of TOI. This is how we manage, you know, the acquisition cost. I think that it's very important to mention right now that we're investing for growth. We are not necessarily trying to optimize our growth margin. We are optimizing, you know, our dollar profits. Right now, definitely, we are intend to invest in growth.

Speaker #4: Sure. So you’re right. I mean, Base is a very young company, very young product. And by the way, this is why we are also very conservative about the guidance.

Speaker #4: But right now, based on the information that we have, based on the history that we already have, we are looking at less than one year of TRY.

Speaker #4: And this is how we manage the acquisition cost. I think that it's very important to mention right now that we're investing for growth. We are not necessarily trying to optimize growth margin.

Speaker #4: We are optimizing dollar profits. And right now, definitely, we are intending to invest in growth. And by the way, you can see that also reflected in part of our free cash flow guidance.

Lior Shemesh: By the way, you can see that, you know, also reflected in part of our free cash flow guidance. With regard to the TOI. By the way, it's the same Wix methodology that we use for many, many years, and we are very good at it. With regard to the $30 million of acquisition cost in 2025, definitely it's going to be higher in 2026, because we see the demand in the market. As I mentioned before, we plan to pursue that. We plan to go and make sure that we will continue to get a lot of market share and, you know, and expand this business. We see a great potential about this business.

Speaker #4: So with regard to the—so this is with regard to the TRY. By the way, it's the same weeks methodology that we use for many, many years, and we are very good at it.

Speaker #4: With regard to the $30 million of acquisition cost in 2025, definitely, it's going to be higher in 2026 because we see the demand in the market.

Speaker #4: And as I mentioned before, we plan to pursue that. We plan to go and make sure that we will continue to get a lot of market share.

Speaker #4: And expand this business. We see a great potential about this business.

Andrew Boone: Thank you.

Speaker #3: Thank you.

Operator: Thank you. Our next question comes from the line of Deepak Mathivanan with Cantor Fitzgerald. Your line is now open.

Speaker #1: Thank you. Our next question comes from the line of Deepak Mathimanan with Cantor Fitzgerald. Your line is now open.

Deepak Mathivanan: Hey, guys, thanks for taking the question. One on Harmony and then one on OpenAI partnership. First, you noted that the early read on Harmony, you're seeing improving conversion. What type of users are you seeing initially? Are you seeing perhaps more sophisticated tech users, you know, adding advanced capabilities to their websites with this, some of the, you know, more traditional SMBs? Is Harmony helping the capabilities of the websites become more sophisticated at all in the early days? Can you talk a little bit about that? On the partnership with OpenAI for Apps SDK, in addition to just integrating, you know, for new website creation when Wix is invoked as an app, what are some of the other benefits in terms of how ChatGPT is navigating the websites created by Wix that you're potentially seeing?

Speaker #5: Hey, guys. Thanks for taking the question. So one on harmony and then one on OpenAI partnership. First, you noted that the early read on harmony, you're seeing improving conversion.

Speaker #5: What type of users are you seeing initially? Are you seeing perhaps more sophisticated tech users? Adding advanced capabilities to their websites with some of the more traditional SMBs?

Speaker #5: Is harmony helping the capabilities of the websites become more sophisticated at all in the early days? Can you talk a little bit about that?

Speaker #5: And then on the partnership with OpenAI for Apps SDK, in addition to just integrating for new website creation when Wix is invoked as an app, what are some of the other benefits in terms of how ChatGPT is navigating the website created by Wix that you're potentially seeing?

Deepak Mathivanan: Any color you can add on how deeper this partnership can evolve over time? Thank you so much.

Speaker #5: Any color you can add on how deeper this partnership can evolve over time. Thank you so much.

Lior Shemesh: Of course. For the first part, we're pretty much seeing everybody using Harmony that was using Wix before. It's everything from personal website to the hair salon website to large company and enterprises, pretty much everybody.

Speaker #4: Of course. So for the first part, we're pretty much seeing everybody using Harmony that was using Wix. Before, so it's everything from personal websites to the hair salon websites to large company and enterprises.

Speaker #4: So, pretty much everybody. At this stage, Harmony does not support a database, and that will be added soon. So, a bit less sophisticated websites, but nothing major.

Nir Zohar: At this stage, Harmony does not support a database, and that will be added soon. A bit less sophisticated website, but nothing major. As for your other question, can you repeat it, please? It was breaking for me a little in the end.

Speaker #4: As for your other question, can you repeat it, please? I was breaking—it was breaking for me in the end.

Deepak Mathivanan: Yeah. I was curious, you know, in addition to partnership on apps with OpenAI, you know, do you see potential opportunities in terms of how Wix websites or perhaps, you know, navigated and searched by OpenAI in the future, particularly ChatGPT?

Speaker #5: Yeah. I was curious, in addition to partnership on apps with OpenAI, do you see potential opportunities in terms of how Wix websites are perhaps navigated and searched by OpenAI in the future, particularly ChatGPT?

Nir Zohar: Well, yeah, of course. I think that it's a very big sub. I think that all we are seeing, and if you remember a year ago, I spoke about the fact that it's very unlikely that the LLM companies will start building backends for the various services and so they're probably not gonna be the whole e-commerce stack. They're not gonna build databases for businesses. They're gonna bring the layer of intelligence on top of that. This is just one example where we allow Wix users to build with the intelligence that OpenAI provides their website, right? It's even more interesting because it's an intelligence in Wix talking to the intelligence in OpenAI. I think that this creates tremendous opportunities for the future. There's so much more we can do there because it's not APIs in the standard way.

Speaker #4: Well, yeah, of course. I think that it's a very big subject. I think that what we are seeing—and if you remember, a year ago, I spoke about the fact that it's very unlikely that the LLM companies will start building backend for the various services, and so they're probably not going to be the whole e-commerce stack.

Speaker #4: They're not going to build databases for businesses. They're going to bring the layer of intelligence on top of that. And this is just one example where we allow Wix users to build with the intelligence that OpenAI provides to their website, right?

Speaker #4: It's even more interesting because it's an intelligence in Wix talking to the intelligence in OpenAI. I think that this creates tremendous opportunities for the future.

Speaker #4: There's so much more we can do there. Because it's not APIs in the standard way, it's through essentially, it's through intelligences that are discussing and working together to build your website.

Nir Zohar: It's through, you know, essentially it's two intelligences that are discussing and working together to build a website. That is a fantastic pattern that can be grown a lot. As for how OpenAI or any other LLM can build websites, we support pretty much everything. We support, of course, making the text. If our customers choose so, we can make the text visible and easy to crawl and built in a way that is very easy for the LLMs to process. We also have a way to enrich, so we can give LLMs more than just the content that we normally have on the website because LLM likes to read a lot of content, and humans tend to wanna read less. This is one option.

Speaker #4: And that is a fantastic pattern that can be grown a lot. As for how OpenAI or any other LLM can read websites, we support pretty much everything.

Speaker #4: We support, of course, making the text. If our customers choose so, we can—we make the text visible and easy to crawl and built in a way that is very easy for the LLMs to process.

Speaker #4: We also have a way to enrich so you can give the LLMs more than just the content that we normally have on the website.

Speaker #4: Because LLMs like to read a lot of content when humans tend to want to read less. So this is one option. And we, of course, support MCP on every week's website.

Nir Zohar: We of course support MCP on every Wix website and pretty much every ad standard. I think that this is not a small step in a long roadmap of how we collaborate and create the new internet, right? An agent internet, but for humans. Still need the visuals, still need the rich results, you still need to buy products. However, you want to create the ability for agents to work together for humans to have a better experience.

Speaker #4: And pretty much every other standard. I think that this is not a small step in the long roadmap of how we collaborate and create the new internet, right?

Speaker #4: An agent internet but for humans. So still need the visuals, still need the transactions, still need to buy products. However, you want to create the ability for agents to work together for humans to have a better experience.

Deepak Mathivanan: Got it. Thanks, Oshrat.

Speaker #5: Got it. Thanks, Arsha.

Operator: Thank you. Our next question comes from the line of Trevor Young with Barclays. Your line is now open.

Speaker #1: Thank you. Our next question comes from the line of Trevor Young with Barclays. Your line is now open.

Trevor Young: Great. Thanks. First question, just on premium subs, declines persisting there even when layering in Base44. I appreciate the commentary that growth in key markets like the US was positive, but that metric is still negative for the second year in a row. Why is that? How much more churn is there among these lower value subs?

Speaker #6: Great, thanks. First question—just on premium subs, declines are persisting there even when layering in base 44. I appreciate the commentary that growth in key markets like the US was positive.

Speaker #6: That metric is still negative for the second year in a row. Why is that? And how much more churn is there among these lower-value subs?

Nir Zohar: Hey, Trevor, it's Nir. I think, you know, this is, as a reminder, this is very much aligned with our strategy around around bringing value to the cohorts and priority, I think, cohort value over the subs. This is something we've been pursuing for a few years now and been talking about. Again, throughout the year, we've seen more opportunities around geographies and areas where we can go after higher value subscriptions, which is why we prefer to go after those. You obviously, you see the lower net subs, but you're seeing the higher value that comes into the cohorts over time.

Speaker #7: Hey, Trevor. It's Samir. So I think this is a reminder. This is very much aligned with our strategy around bringing value to the cohorts and prioritizing core value over the subs.

Speaker #7: And this is something we've been pursuing for a few years now and have been talking about. And again, throughout the year, we've seen more opportunities around geographies and areas where we can go after higher-value subscriptions, which is why we prefer to go after those.

Speaker #7: So you can obviously see the lower-net subs, but you're seeing the higher value that comes into the cohorts over time.

Trevor Young: Thanks for that, Nir. Just a follow-up question. How should we think about the composition of growth between self-creator and partner in 2026? Is partner now kind of like a low 20s grower, or could that slow further? On self-creator, clearly that'll pick up from the contribution from Base44, but should we assume that the core self-creator business remains stable given that Harmony's coming in at the same price points as the older editor product? Thank you.

Speaker #6: Thanks for that, Samir. And just a follow-up question. How should we think about the composition of growth between self-creator and partner in '26? Is partner now kind of like a low '20s grower, or could that slow further?

Speaker #6: And then on Self-Creator—clearly, that'll pick up from the contribution from base 44. But should we assume that the core Self-Creator business remains stable, given that Harmony is coming in at the same price points as the older Editor product?

Speaker #6: Thank you.

Nir Zohar: Yes. I think that, you know, for self-creator, I think that you should assume that it is stable. We actually, when you think about it, we do see some acceleration in terms of the new cohorts. I think that we already indicated that in, you know, for the performance of Harmony. It's mostly, you know, has an impact, a very positive impact on self-creators, you know, especially for the new cohorts. Remember that, you know, most of the cohorts already performing, meaning that most of the effects of Harmony is a new cohort. We are going to see that over time. With regard to partners, we have a lot of innovation that we are going to do in the future, in the new future.

Speaker #7: Yes, I think that's enough for self-creator. I think that you should assume that it is stable. We actually—when you think about it, we do see some acceleration in terms of the new cohorts.

Speaker #7: I think that we already indicated that for the performance of Harmony. So it mostly has an impact—a very positive impact—on self-creators, especially for the new cohorts.

Speaker #7: Remember that most of the cohorts already performing meaning that most of the effect of Harmony is the new cohort. So we are going to see that over time.

Speaker #7: With regard to partners, we have a lot of innovation that we are going to do in the future, in the near future. But also, Trevor, remember that base 44 has a ton of interesting things for partners that they can actually use for their customers.

Nir Zohar: Trevor, remember that Base44 has a ton of interesting, you know, thing for our partners that they can actually use for their customers, and it's more revenue stream for them. We believe that although right now most of it's self-creators, we believe that it's a, it's a great opportunity also for partners to use Base44 in the future.

Speaker #7: And it's more revenue stream for them. So we believe that all the right now, most of it's self-creators. We believe that it's a great opportunity also for partners to use base 44 in the future.

Trevor Young: Thanks, Lior.

Speaker #6: Thanks, Lior.

Operator: Thank you. Our next question comes from the line of Mark Mahaney with Benchmark. Your line is now open.

Speaker #1: Thank you. Our next question comes from the line of Mark Segutovich with Benchmark. Your line is now open. Mark, your line.

Mark Mahaney: Thanks, guys. Thank you. A question on Harmony, and then I had a follow-up on your LLM partnerships. On Harmony, just curious what the early cohort KPIs that you're seeing there in terms of conversion, ARPU, attach rate, churn, relative to the traditional cohorts, and how durable do you see these KPIs across your geo mix? Thanks.

Mark Zgutowicz: Thanks, guys. Thank you. A question on Harmony, and then I had a follow-up on your LLM partnerships. On Harmony, just curious what the early cohort KPIs that you're seeing there in terms of conversion, ARPU, attach rate, churn, relative to the traditional cohorts, and how durable do you see these KPIs across your geo mix? Thanks.

Speaker #8: Hey, guys. Thank you. Question on Harmony, then I had a follow-up on your LLM partnerships. But on Harmony, just curious what the early cohort KPIs that you're seeing there in terms of conversion RPU, attach rate, churn.

Speaker #8: Relative to the traditional cohorts, and how durable do you see these KPIs across your geo mix? Thanks.

Avishai Abrahami: I start with Harmony. You know, as we mentioned, we see a very good performance of the new cohorts. We actually see a better conversion, faster monetization, and also higher ARPU. We believe, we hope that, you know, this trend will continue. Again, I think that it's too early, but we feel very positive about the, you know, the first reaction and performance of this product, which, you know, in a way we expected that, but it's always nice to see that.

Speaker #7: So I stopped with Harmony as we mentioned. We see a very good performance of the new cohorts. We actually see a better conversion faster monetization and also higher RPU.

Speaker #7: So we believe—we hope that this trend will continue. Again, I think that it's too early. But we feel very positive about the first reaction and performance of this product.

Speaker #7: Which, in a way, we expected that. But it's always nice to see that.

Mark Mahaney: Got it. In terms of the LLM partnerships you have, OpenAI with Harmony, Anthropic via Base44, curious how the economics work here and specifically the revenue split with these partners? Within Wix in ChatGPT, that framework there, what percent of new Harmony signups do you expect to come here over time? How do you manage a theoretically lower platform or take rate if these AI interfaces become your major distribution partners? Thank you.

Mark Zgutowicz: Got it. In terms of the LLM partnerships you have, OpenAI with Harmony, Anthropic via Base44, curious how the economics work here and specifically the revenue split with these partners? Within Wix in ChatGPT, that framework there, what percent of new Harmony signups do you expect to come here over time? How do you manage a theoretically lower platform or take rate if these AI interfaces become your major distribution partners? Thank you.

Speaker #8: Got it. And in terms of the LLM partnerships you have—OpenAI with Harmony and Anthropic via base 44—curious how the economics work here and specifically the revenue split with these partners.

Speaker #8: And then within Wix and ChatGPT, that framework there, what percent of new Harmony signups do you expect to come here over time? And how do you manage a theoretically lower platform or take rate if these AI interfaces become your major distribution partners?

Speaker #8: Thank you.

Avishai Abrahami: Hey, it's me. First of all, obviously we can't go into economics, we have with different deals and agreements we have with the LLM partnerships. I think it is worthwhile mentioning that we actually have quite a few different kind of corporations and partnerships and joint ventures with each and every one of them on completely different areas of the wide range of infrastructures that Wix has and supports. On the Wix side, on the Base44 side, we've been doing research with them for many years now, so also the research teams are very tightly connected on the Anthropic side, on the Google side, on the OpenAI side and others.

Speaker #7: Hey, it's Samir. So first of all, obviously, we can't go into economics. We have different deals and agreements we have with the LLM partnerships.

Speaker #7: I think it is—I think it is worthwhile mentioning that we actually have quite a few different kinds of corporations and partnerships and joint ventures with each and every one of them on completely different areas.

Speaker #7: Of the wide range of infrastructure that Wix has and supports. On the Wix side, on the base 44 side, we've been doing research with them for many, many years now.

Speaker #7: So also the research teams are very tightly connected. On the Anthropic side, on the Google side, on the OpenAI side, and others. I don't think—and currently, we're not assuming any kind of impact on the specifically on the Wix inside GPT thing.

Avishai Abrahami: I don't think, currently we're not assuming any kind of impact on the specifically on the Wix inside GPT thing. I cannot actually, you know, comment on changes that are going being incurred because of it. If it becomes over time, for some reason, a much more significant stream, then obviously we'll we can address that. For the time being, we won't expect that to be significant.

Speaker #7: So I cannot actually comment on changes that are being incurred because of it. If it becomes over time, for some reason, a much more significant stream, then obviously, we'll can address that.

Speaker #7: But for the time being, we don't accept that to be significant.

Mark Mahaney: Got it. Thank you.

Mark Zgutowicz: Got it. Thank you.

Speaker #8: Got it. Thank you.

Operator: Thank you. Our last question comes from the line of Elizabeth Porter with Bank of America. Your line is now open.

Speaker #1: Thank you. Our last question comes from the line of Mike McGovern with Bank of America. Your line is now open.

Elizabeth Porter: Hey, thanks for taking my question. For Base44, when you think about going from, I think about $60 million in ARR exiting the year to now over $100 million or close to $100 million in such a brief period of time, can you just double-click on kind of what was able to accelerate that growth? I know they've added a couple key features like payments. Is there anything else in there?

Mike Funk: Hey, thanks for taking my question. For Base44, when you think about going from, I think about $60 million in ARR exiting the year to now over $100 million or close to $100 million in such a brief period of time, can you just double-click on kind of what was able to accelerate that growth? I know they've added a couple key features like payments. Is there anything else in there?

Speaker #6: Hey, thanks for taking my question. For base 44, when you think about going from—I think about 60 million in ARR exiting the year to now over 100 million or close to 100 million in such a brief period of time, can you just double-click on kind of what was able to accelerate that growth?

Speaker #6: I know they've added a couple of key features like payments. Is there anything else in there?

Avishai Abrahami: I don't think we can call to one specific product release or change. Also you have to remember that the cadence of improvement and innovation there is massive. There's much more that's happening all the time. It's a combination, you know, of the ability to increase the increase the user base. The increase is coming first and foremost because there's more and more brand awareness. We did a Super Bowl campaign, which definitely did not hurt and was very beneficial. As the brand awareness grows, and also I would say as the awareness to the category grows for more and more people, then obviously the demand is increasing.

Speaker #7: So I don't think we can call to one specific product release or change. And also, you have to remember that the cadence of improvement and innovation there is massive.

Speaker #7: So there's much more that's happening all the time. But it's a combination. The ability to increase the user base, the increase is coming first and foremost because there's more and more brand awareness.

Speaker #7: We did a Super Bowl campaign, which definitely did not hurt. It was very beneficial. And as the brand awareness grows and also, I would say, as the awareness to the category grows, for more and more people, then obviously, the demand is increasing.

Avishai Abrahami: And you can then we match that demand with our marketing team that has been working very diligently to ignite and push the Base44 growth over time. Then I would say definitely the product is improving, and also we keep on optimizing many, many parts of both the funnel, the product, the business model. We're basically taking so many things out of the Wix playbook and everything we learned over the past two decades in how to run a successful subscription business, and we apply it to Base44 in the right relevant way. I think you're seeing the results.

Speaker #7: And you can then—we match that demand with our stellar marketing team that has been working very diligently to ignite and push the base 44 growth over time.

Speaker #7: And then I would say definitely the product is improving. And also, we keep on optimizing many, many parts of both the funnel, the product, the business model.

Speaker #7: We're basically taking so many things out of the Wix playbook and everything we learned over the past two decades and how to run a successful subscription business.

Speaker #7: And we apply it to Base 44 in the right, relevant way. And I think you're seeing the results.

Elizabeth Porter: Got it. Then when we think about the kind of tokens and free tokens for trial users within Base44, how much of that, you know, when we think longer term is somewhat self-inflicted in that S&M expense increase, and you could just lower that over time as Base44 scales and just awareness grows?

Mike Funk: Got it. Then when we think about the kind of tokens and free tokens for trial users within Base44, how much of that, you know, when we think longer term is somewhat self-inflicted in that S&M expense increase, and you could just lower that over time as Base44 scales and just awareness grows?

Speaker #8: Got it. And then when we think about kind of tokens and free tokens for trial users within base 44, how much of that, when we think longer term, is somewhat self-inflicted in that SNM expense increase?

Speaker #8: And you could just lower that over time as base 44 scales and just awareness grows.

Avishai Abrahami: Well, I think it's a great question, and we'll keep on testing and understanding where the threshold should be. It can definitely, you know, definitely can find ways to move the threshold as time progresses. We do think that having the free tokens there and having a free new model is great because you want to give people the opportunity to test drive, to pilot the product and try it out. We think, you know, that obviously the people who are gaining value from it will continue, and those are the people we will monetize immediately. The ones who don't may come back later on. We've seen the same thing when we were building the Wix premium model. Whereas, you know, again, the Base44 is a very young product.

Speaker #7: Well, I think it's a great question. And we'll keep on testing and understanding where the threshold should be. It can definitely—there definitely can find ways to move the threshold as time progresses.

Speaker #7: We do think that having the free tokens there and having a freemium model is great because you want to give people the opportunity to test drive, to pilot the product, and try it out.

Speaker #7: And we think that obviously, the people who are gaining value from it will continue and those are the people we will monetize immediately. The ones who don't may come back later on.

Speaker #7: And we've seen the same thing when we were building the Wix freemium model, whereas again, Base 44 is a very young product. On the Wix cohorts, we're seeing people who are converting who joined us 10 or 15 years ago.

Avishai Abrahami: On the Wix cohorts, we're seeing people who are converting, who joined us 10 or 15 years ago. That's amazing. You know, over time, building a big cohort base where people can experience your product, love your product, but if they don't necessarily need it right now, will come back to it later is a big benefit. That being said, we definitely think there's more things we can do to hone the model, the business model over time, and then we'll align that as we go forward.

Speaker #7: That's amazing. So over time, building a big cohort base where people can experience your product, love your product, but if they don't necessarily need it right now, will come back to it later is a big benefit.

Speaker #7: That being said, we definitely think there are more things we can do to hone the model—the business model—over time. And we'll align that as we go forward.

Elizabeth Porter: Thank you.

Mike Funk: Thank you.

Speaker #8: Thank you.

Operator: Thank you. This concludes the question and answer session. Thank you all for your participation on today's call. This does conclude the conference. You may now disconnect.

Speaker #1: Thank you. This concludes the question and answer session. Thank you all for your participation on today's call. This does conclude the conference. You may now disconnect.

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