Q4 2025 Gaia Earnings Call

March 2, 2026

Operator: Good afternoon. Welcome to Gaia's Q4 2025 Earnings Conference Call. At this time, all participants are in a listen-only mode. Joining us today from Gaia are Jirka Rysavy, Chairman, Kiersten Medvedich, CEO, and Ned Preston, CFO. After the speakers' presentation, there will be a question-and-answer session. Before we begin, Gaia's management team would like to remind everyone that management's prepared remarks contain forward-looking statements. Management may make additional forward-looking statements in response to your questions, including, but not limited to statements of expectations, future events, or future financial performance. These statements do not guarantee future performance. Therefore, undue reliance should not be placed upon them. Although we believe these expectations are reasonable, Gaia management undertakes no obligation to revise any statements to reflect changes that occur after this call. Actual events or results could differ materially.

Speaker #2: After the speakers' presentation, there will be a question-and-answer session. Before we begin, GAIA's management team would like to remind everyone that management's prepared remarks contain forward-looking statements.

Speaker #2: And management may make additional forward-looking statements in response to your questions, including, but not limited to, statements of expectations, future events, or future financial performance.

Speaker #2: These statements do not guarantee future performance and therefore undo reliance should not be placed upon them. Although we believe these expectations are reasonable, GAIA management undertakes no obligation to revise any statements to reflect changes that occur after this call.

Speaker #2: Actual events or results could differ materially. These statements are based on current expectations of the company's management and involve inherent risks and uncertainties. Including those identified in the risk factors section of GAIA's latest annual report on Form 10-K filed with the SCC.

Operator: These statements are based on current expectations of the company's management and involve inherent risks and uncertainties, including those identified in the Risk Factors section of Gaia's latest annual report on Form 10-K filed with the SEC. All non-GAAP financial measures referenced in today's call are reconciled in the company's earnings press release to the most directly comparable GAAP measure. This call also contains time-sensitive information that is accurate only as of the time and date of this broadcast, 2 March 2026. Finally, I would like to remind everyone that this conference call is being webcast, and a recording will be made available for replay on Gaia's investor relations website at ir.gaia.com. At this time, I'd like to turn the call over to Gaia's chairman, Jirka Rysavy. Please go ahead.

Speaker #2: All non-GAAP financial measures referenced in today's call are reconciled in the company's earnings press release to the most directly comparable GAAP measure. This call also contains time-sensitive information that is accurate only as of the time and date of this broadcast, March 2nd, 2026.

Speaker #2: Finally, I would like to remind everyone that this conference call is being webcast and a recording will be made available for replay on GAIA's investor relations website at ir.gaia.com.

Speaker #2: At this time, I'd like to turn the call over to GAIA's chairman, Jirka Rysavy. Please go ahead. Good afternoon, everyone. Our first quarter was a good one.

Jirka Rysavy: Good afternoon, everyone. Our Q1 was a good one. Our revenue increased to $25.5 million, with a gross margin of 87.6%, which was above 87.1% average for the year. Free cash flow increased $1.1 million to $1.7 million, and our member count reached first time over 900,000. Revenue for the year grew 11% to $99 million, driven by increased member count and higher ARPU. Gross margin for the year improved 100 basis points to 87.1% from 86.1%. Our gross profit per employee increased to $827,000 from $730,000 during last year. Our free cash flow grew $2.2 million to $4.9 million.

Speaker #2: Our revenue increased to $25.5 million, with a gross margin of 87.6%, which was above the 87.1% average for the year. Free cash flow increased $1.1 million, to $1.7 million, and our member count reached, for the first time, over 900,000.

Speaker #2: Revenue for the year grew 11% to $99 million, driven by increased member count and higher ARPU. Gross margin for the year improved 100 basis points to 87.1% from 86.1%.

Speaker #2: Our gross profit per employee increased to $827,000 from $730,000 during last year. Our free cash flow grew 2.2 million to 4.9 million. Our cash position end of the year improved to $13.5 million from $5.9 million a year ago.

Jirka Rysavy: Our cash position end of the year improved to $13.5 million from $5.9 million a year ago. Kiersten will now speak about business.

Speaker #2: And Kirsten will now speak about business.

Speaker #3: Thank you, Jirka. Good afternoon, everyone. The past quarter marked an important milestone in GAIA's evolution as we continue building on our strong SVOD foundation while advancing toward a more integrated AI platform.

Kiersten Medvedich: Thank you, Jirka. Good afternoon, everyone. The past Q4 marked an important milestone in Gaia's evolution as we continue building on our strong SVOD foundation while advancing toward a more integrated AI platform. We delivered a strong Q4, growing revenue to $25.5 million and exiting the year at an annualized run rate of approximately $100 million. Subscriber growth for the Q4 remained solid, adding 20,000 members. For the year, we generated approximately $5 million in free cash flow, and operating efficiency continued to improve, with gross profit per employee increasing to $825,000, up from $730,000 last year. With disciplined management of operating expenses, we see a clear path to profitability in 2026. Before moving forward, I would like to briefly address a leadership update.

Speaker #3: We delivered a strong fourth quarter, growing revenue to $25.5 million and exiting the year at an annualized run rate of approximately $100 million. Subscriber growth for the quarter remained solid, adding 20,000 members.

Speaker #3: For the year, we generated approximately $5 million in free cash flow, and operating efficiency continued to improve with gross profit per employee increasing to $825,000, up from $730,000 last year.

Speaker #3: With disciplined management of operating expenses, we see a clear path to profitability in 2026. Now, before moving forward, I would like to briefly address a leadership update.

Speaker #3: In January, James Colhoun's contract reached its conclusion and we have transitioned his responsibilities to our new chief operating officer, Jonathan Newta. Jon, previously spent over five years in executive leadership roles at GAIA, from 2016 to 2021, before rejoining the company.

Kiersten Medvedich: In January, James Colquhoun's contract reached its conclusion. We have transitioned his responsibilities to our new Chief Operating Officer, Yonathan Nuta. No-Yon previously spent over five years in executive leadership roles at Gaia from 2016 to 2021, before rejoining the company. He also served as Chief Product Officer at Babylon and Fabric, bringing additional operational and product leadership experience to Gaia. With the leadership transition complete, we are focused on execution and building momentum across the business. Moving forward, our direct channel remains central to our progress. Approximately two-thirds of our direct members have been with Gaia for more than one year, and that percentage continues to increase. That level of loyalty speaks to the strength of our community and supports long-term lifetime value expansion.

Speaker #3: He also served as chief product officer at Babylon and Fabric, bringing additional operational and product leadership experience to GAIA. With the leadership transition complete, we are focused on execution and building momentum across the business.

Speaker #3: Moving forward, our direct channel remains central to our progress. Approximately two-thirds of our direct members have been with GAIA for more than one year, and that percentage continues to increase.

Speaker #3: That level of loyalty speaks to the strength of our community and supports long-term lifetime value expansion. With continued investment in AI and community, the direct platform delivers a differentiated experience, driving double retention and approximately double the revenue per member compared to third-party distribution.

Kiersten Medvedich: With continued investment in AI and community, the direct platform delivers a differentiated experience, driving 2x retention and approximately 2x the revenue per member compared to third-party distribution. This directly shapes our distribution strategy. Third-party platforms simply do not support the AI and community capabilities that define the next phase of Gaia. As a result, we are intentionally concentrating our capital and innovation focus on our direct platform. Subscriber growth remains important. However, as this strategy progresses, beginning this quarter, we will no longer report total subscriber count as a primary metric. As our business matures, we believe revenue growth, free cash flow, lifetime value, and earnings provide a clear reflection of the health of our model consistent with broader SVOD industry trends. Importantly, this strategic focus is translating into financial performance. We expect to achieve profitability in Q4 this year.

Speaker #3: This directly shapes our distribution strategy. Third-party platforms simply do not support the AI and community capabilities that defined the next phase of GAIA and, as a result, we are intentionally concentrating our capital and innovation focus on our direct platform.

Speaker #3: Subscriber growth remains important; however, as this strategy progresses, beginning this quarter, we will no longer report total subscriber count as a primary metric. As our business matures, we believe revenue growth, free cash flow, lifetime value, and earnings provide a clear reflection of the health of our model, consistent with broader SVOD industry trends.

Speaker #3: Importantly, this strategic focus is translating into financial performance and we expect to achieve profitability in the fourth quarter this year. With high gross margins and continued operating discipline, incremental revenue is increasingly flowing through to the bottom line positioning GAIA for sustained profitability and long-term value creation.

Kiersten Medvedich: With high gross margins and continued operating discipline, incremental revenue is increasingly flowing through to the bottom line, positioning Gaia for sustained profitability and long-term value creation. This year, we will continue to integrate AI across the business. AI is now embedded across major functions, from our code base to content production and creative workflows, improving speed, scalability, and efficiency. This is reflected in our continued improvement in gross profit per employee. Late last year, we launched a beta version of our AI Guide to direct members, generating more than 2 million prompts in its first 60 days. Early engagement data showed deeper session activity and increased repeat usage following interaction with the feature. Although still early, these trends reinforce our view that combining purpose-built AI with our predominantly exclusive content library enhances the direct member experience.

Speaker #3: This year, we will continue to integrate AI across the business. AI is now embedded across major functions, from our code base to content production and creative workflows, improving speed, scalability, and efficiency.

Speaker #3: This is reflected in our continued improvements in gross profit per employee. Late last year, we launched a beta version of our AI guide to direct members, generating more than $2 million prompts in its first 60 days.

Speaker #3: Early engagement data showed deeper session activity and increased repeat usage following interaction with the feature. Although still early, these trends reinforce our view that combining purpose-built AI with our predominantly exclusive content library enhances the direct member experience.

Speaker #3: Now, as rollout expands, we are extending AI-driven capabilities, including personalized onboarding, intelligent recommendations, enhanced search, and contextual guidance, further strengthening the engagement and long-term value for members.

Kiersten Medvedich: Now, as rollout expands, we are extending AI-driven capabilities, including personalized onboarding, intelligent recommendations, enhanced search, and contextual guidance, further strengthening the engagement and long-term value member. Given the strength of our direct member relationships and engagement trends, we are implementing a price increase that begins this quarter and will roll out progressively throughout the year. We are approaching this thoughtfully. Churn patterns are tracking favorably relative to the prior price increase. In closing, 2026 represents an important year for Gaia. We're entering it from a position of financial strength, strong performance, and a clear commitment to our members. We are staying focused on the steady progress as we build a stronger company for the long term. Now over to Ned for the financial details.

Speaker #3: Given the strength of our direct member relationships and engagement trends, we are implementing a price increase that begins this quarter and will roll out progressively throughout the year.

Speaker #3: We are approaching this thoughtfully and churn patterns are tracking favorably relative to the prior price increase. In closing, 2026 represents an important year for GAIA.

Speaker #3: We're entering it from a position of financial strength, strong performance, and a clear commitment to our members. We are staying focused on the steady progress as we build a stronger company for the long term.

Speaker #3: Now, over to Ned for the financial details.

Speaker #4: Thank you, Kirsten. Revenues for the fourth quarter 2025 increased to $25.5 million from $25.1 million in the fourth quarter of 2024, primarily driven by growth of our member base and increasing ARPU.

Ned Preston: Thank you, Kiersten. Revenues for Q4 2025 increased to $25.5 million from $25.1 million in Q4 2024, primarily driven by growth of our member base and increasing ARPU. Gross profit in Q4 increased to $22.3 million from $21.3 million in Q4 2024. Gross margin was 87.6% for Q4. Net loss improved to negative $0.5 million or negative $0.02 per share as compared to a net loss of negative $0.8 million or negative $0.03 per share in the year-ago quarter.

Speaker #4: Gross profit in the fourth quarter increased to $22.3 million from $21.3 million in the fourth quarter of 2024. Gross margin was $87.6% for the fourth quarter.

Speaker #4: Net loss improved to negative 0.5 million or negative 2 cents per share as compared to a net loss of negative 0.8 million or negative 3 cents per share in the year-ago quarter.

Speaker #4: Operating cash flow was $1.8 million for the fourth quarter with free cash flow improving $1.1 million from a year-ago quarter to $1.7 million. Representing the eighth consecutive quarter of positive free cash flow.

Ned Preston: Operating cash flow was $1.8 million for the Q4, with free cash flow improving $1.1 million from a year-ago quarter to $1.7 million, representing the eighth consecutive quarter of positive free cash flow. Shifting to the 2025 full year financial results, revenue for the year was $99.0 million as compared to $89.3 million in 2024, representing 11% growth on a year-over-year basis. Gross profit increased to $86.2 million from $76.9 million in 2024. Gross margin increased to 87.1% from 86.1%. We expect gross margin to remain at this level for fiscal year 2026.

Speaker #4: Shifting to the 2025 full year, financial results: revenue for the year was $99.0 million as compared to $89.3 million in 2024. Representing 11% growth on a year-over-year basis.

Speaker #4: Gross profit increased to $86.2 million from $76.9 million in 2024. Gross margin increased to $87.1% from $86.1%. We expect gross margin to remain at this level for fiscal year 2026.

Speaker #4: Loss for the year was negative 4.5 million or negative 18 cents per share as compared to a loss of 5.2 million or negative 22 cents per share for 2024.

Ned Preston: Loss for the year was -$4.5 million or -$0.18 per share as compared to a loss of $5.2 million or -$0.22 per share for 2024, with increased marketing spend and amortization and an operating cash flow of $5.7 million. For the year, free cash flow improved by $2.2 million to $4.9 million from $2.7 million in the prior year, further reflecting ongoing operational discipline. Our cash balance increased to $13.5 million as of 31 December 2025, up from $5.9 million a year ago, with a fully available $10 million line of credit. The company's financial position continues to strengthen with double-digit revenue growth, improving margins, and a growing cash balance through accelerating cash flow generation.

Speaker #4: With increased marketing spend and amortization, and an operating cash flow of $5.7 million. For the year, free cash flow improved by $2.2 million to $4.9 million from $2.7 million in the prior year.

Speaker #4: Further reflecting ongoing operational discipline. Our cash balance increased to $13.5 million as of December 31, 2025, up from $5.9 million a year ago with a fully available $10 million line of credit.

Speaker #4: The company's financial position continues to strengthen with double-digit revenue growth, improving margins, and a growing cash balance through accelerating cash flow generation. We have all of this with zero debt outside our mortgage on our campus, for which we finalized a new five-year extension in December.

Ned Preston: We have all of this with zero debt outside our mortgage on our campus, which we finalized a new 5-year extension in December. In summary, Gaia has a strengthening balance sheet. We continue to manage costs carefully and maintain healthy margins while investing in the strategic areas that will create long-term value for our shareholders. That completes my summary. I'd now like to turn the call back over to Jirka for his closing comments.

Speaker #4: In summary, Gaia has a strengthening balance sheet. We continue to manage costs carefully and maintain healthy margins while investing in the strategic areas that will create long-term value for our shareholders.

Speaker #4: That completes my summary. I'd now like to turn the call back over to Jirka for his closing comments.

Speaker #5: My quarter summary in this year, we expect similar annual revenue growth rate as we just had. With continuing growth of ARPU and focus on direct member, increasing gross profit per employee, and continued generation of positive cash flow.

Jirka Rysavy: For the summary, in this year, we expect similar annual revenue growth rate as we just had, with continuing growth of ARPU and focus on direct member, increasing gross profit per employee, and continued generation of positive cash flow. This concludes our remarks, I would like to open the call for question. Operator, please.

Speaker #5: This concludes our remarks, so I would like to open the call for questions. Operator, please. Operator?

Speaker #6: Thank you. At this time, we will open the line for questions from the company's publishing analysts. To ask a question, you may press star one on your telephone keypad.

Operator: Thank you.

Jirka Rysavy: Operator?

Operator: Thank you. At this time, we will open the line for questions from the company's publishing analysts. To ask a question, you may press star one on your telephone keypad. To remove your question, you may press star and the number two. Our first question comes from Ryan Meyers with Lake Street Capital. Please proceed.

Operator: At this time, we will open the line for questions from the company's publishing analysts. To ask a question, you may press star one on your telephone keypad. To remove your question, you may press star and the number two. Our first question comes from Ryan Meyers with Lake Street Capital. Please proceed.

Speaker #6: To remove your question, you may press star and the number two. Our first question comes from Ryan Myers with Lake Street Capital. Please proceed.

Speaker #7: Hey, guys. Thanks for taking my questions. Kirsten, congrats on the great quarter and being able to deliver upon both the ARPU and the member growth.

Ryan Meyers: Hey, guys. Thanks for taking my questions. Kristen, congrats on the great quarter and being able to deliver among both the ARPU and the member growth. Just, you know, thinking about the member growth that you have seen, you know, can you just speak to the willingness of your customers and their ability to continue to pay these higher prices as you guys enact the price increases as you did in Q4, and then how you're thinking about that in Q4 or sorry, in 2026?

Speaker #7: So, just thinking about the member growth that you have seen, can you speak to the willingness of your customers and their ability to continue to pay these higher prices as you guys enact the price increases, as you did in the fourth quarter?

Speaker #7: And then how you're thinking about that in Q4 or, sorry, in 2026?

Speaker #8: Sure. Well, our member growth in Q4 was driven by strong execution and typical seasonal strength within our core SSOD business. And as far as our price increase, we are delivering more value to our members between rolling out our AI guide and a very strong content slate, and our AI personalization.

Kiersten Medvedich: Sure. Well, our member growth in Q4 was driven by strong execution and typical seasonal strength within our core SVOD business. You know, and as far as our price increase, we are delivering more value to our members between rolling out our AI Guide, a very strong content slate, and our AI personalization. As the price increase, we have already rolled it out this quarter, and we are already seeing lower churn as compared to last year or the previous price increase.

Speaker #8: So, as to the price increase, we already rolled it out this quarter, and we're already seeing lower churn compared to last year or the previous price increase.

Speaker #7: Okay. Got it. And then 18 months ago. As we think about 2026 and some of the initiatives that you guys do have and Ignaton's obviously one of those, how should we think about potentially the ability to monetize that and then just how you're thinking about that double-digit growth in 2026?

Ryan Meyers: Okay. Got it. you know-

Kiersten Medvedich: Eight months ago.

Ryan Meyers: As we think about 2026 and some of the initiatives that you guys do have, you know, Igniton's obviously one of those. You know, how should we think about potentially the ability to monetize that? Then just, you know, how you're thinking about that double-digit growth in 2026, you know, maybe the balance across an ARPU, and I know you're not gonna be giving the member growth or the member number anymore, but just, you know, kinda unpack that double-digit growth rate for us in 2026 and what we should be watching for.

Speaker #7: Maybe the balance across an ARPU, and then you're not going to be giving the member growth or the member number anymore. But just kind of unpack that double-digit growth rate for us in 2026, and what we should be watching for.

Speaker #6: Yeah. Hey, Ryan. It's Ned. So for 2026, our growth will really be coming mostly from our core business. So in regards to the price increase, our shift to more of a direct member base as well as just general momentum that we have, that will be the driver and we'll be watching ARPU quite closely.

Ned Preston: Hey, Ryan, it's Ned. For 2026, our growth will really be coming mostly from our core business. In regards to the price increase, our shift to more of a direct member base, as well as just general momentum that we have, that will be the driver, and we will be watching ARPU quite closely. We will, on top of that, have some of these new business initiatives. You just mentioned Igniton, we have some others that we will add, and we have given some numbers in the past. Really, at this point, on a nearly $100 million revenue business, those are not material yet. The majority of our growth will come from our core business.

Speaker #6: We will, on top of that, have some of these new business initiatives you just mentioned, Ignaton, but we have some others that will add, and we've given some numbers in the past.

Speaker #6: But really, at this point, on nearly $100 million revenue business, those are not material yet. The majority of our growth will come from our core business.

Speaker #7: Okay.

Ryan Meyers: Okay.

Jirka Rysavy: Yeah.

Speaker #5: Yeah. For the question about Ignaton, Ignaton did $3.2 million in the 2025. And we are really introduced to Ignaton products in the second part of the year.

Jirka Rysavy: Yeah.

Ryan Meyers: Got it.

Jirka Rysavy: For the question about Igniton. Igniton did $3.2 million in 2025. You know, we really introduced the signal products in the second part of the year, otherwise was held by Photonics. It will grow. I don't wanna speak how fast, but it definitely will probably grow faster than the core business. I think it was all the questions.

Speaker #5: Otherwise, it was owned by Photonics. So, it will grow. I don't want to speak about how fast, but it definitely will probably grow faster than the core business.

Speaker #5: And I think it was all the questions. Go ahead.

Ned Preston: Yes.

Jirka Rysavy: Go ahead.

Speaker #7: Okay, got it. Nope, that's it for me. Thanks for taking my questions, guys.

Ryan Meyers: Okay, got it. Nope. That's it for me. Thanks for taking my questions, guys.

Speaker #6: Thanks, Ryan.

Ned Preston: Thanks, Ryan.

Speaker #3: The next question comes from the line of George Kelly with Roth Capital Partners. Please proceed.

Operator: The next question comes from the line of George Kelly with Roth Capital Partners. Please proceed.

Speaker #9: Hey, everybody. Thanks. First, just wanted to make sure I didn't miss something. Did you reiterate the guidance for double-digit revenue growth in 2026?

George Kelly: Hey, everybody. Thanks. First, just wanted to make sure I didn't miss something. Could you reiterate the guidance for double-digit revenue growth in 2026?

Speaker #6: Yeah, hey George. It's Ned. Yeah, that's correct. We are reiterating the numbers that you have for 2026. No changes there.

Ned Preston: Yeah. Hey, George, it's Ned. Yeah, that's correct. We are reiterating the numbers that you have for 2026. No changes there.

Speaker #9: Okay.

George Kelly: Okay.

Speaker #5: Yeah. But I said the call will be roughly the same as this year.

Jirka Rysavy: Yeah. What I said in the call will be roughly the same as this year.

Speaker #9: Okay, understood. And then, how much pricing are you taking?

George Kelly: Okay. Understood.

Jirka Rysavy: For our growth.

George Kelly: How much pricing are you taking?

Speaker #6: So we're between 14% and 17% price increases. And again, that's to all new customers and to all existing customers in opt-out countries, similar to what we did in October of '24.

Ned Preston: We're between 14% and 17% price increases. Again, that's to all new customers and to all existing customers in opt-out countries, similar to what we did in October of 2024.

Speaker #9: Okay. And then a couple of other questions for me. AI licensing, I was wondering if you could give any detail just on the status, if that's still something your contemplating, and if so, what's the expected timing and materiality of any of those potential AI licensing deals?

George Kelly: Okay. A couple other questions for me. AI licensing, I was wondering if you could give any detail just on the status, if that's still something you're contemplating, and if so, what's the expected timing and materiality of any of those potential AI licensing deals?

Speaker #6: Yeah, so that really didn't factor in in Q4. We're really still at the beginning stages of our AI and content licensing efforts. We're still going down that path, and we anticipate maybe a small pickup.

Ned Preston: That really didn't factor in in Q4. We're really still at the beginning stages of our AI and content licensing efforts. We're still going down that path, we anticipate maybe a small pickup. Again, these are one-time non-recurring revenue streams. Anything that would hit here in 2026 would really drive a little bit of upside. The numbers that we've reiterated to you are really our core business, we're not reliant on those really non-material numbers from licensing. Nothing yet. It's not something that we're going to stop pursuing, it's not something that we're dependent on either.

Speaker #6: But again, these are one-time, non-recurring revenue streams. And anything that would hit here in 2026 would really drive a little bit of upside. The numbers that we've reiterated to you are really our core business.

Speaker #6: And we're not reliant on those really non-material numbers from licensing. So nothing yet. It's not something that we're going to stop pursuing. But it's not something that we're dependent on either.

Speaker #9: Okay. Okay. And then last one for me is just about community. I was wondering if you could.

George Kelly: Okay. Okay. Last one for me is just about community. I was wondering if you.

Speaker #5: They go into the mailbox? Can you hear me?

Jirka Rysavy: Are you going to the mailbox?

George Kelly: Can you hear me?

Jirka Rysavy: No, I was going to the box.

Speaker #10: Can you repeat that question?

Kiersten Medvedich: Can you repeat that question?

Speaker #9: Oh, yep. Yep. Sorry about that. So community. Can you give more detail just about the sort of timing of different community initiatives and what you're most excited about, I guess, with respect to the community offering in 2026?

George Kelly: Oh, yep. Yep. Sorry about that. Community, can you give more detail just about the sort of timing of different community initiatives and what you're most excited about, I guess, with respect to the community offering in 2026?

Kiersten Medvedich: Okay. For community, we remain on track to launch the community experience later this year. I will be very, very excited to talk about it when we're closer to launch. Right now we're still building it.

Speaker #10: Okay. So, for Community, we remain on track to launch the Community experience later this year, and I will be very, very excited to talk about it when we're closer to launch.

Speaker #10: But right now, we're still building it.

Speaker #5: It's kind of closer to do. I mean, we might do the different tests, but actually launching is closer to the end of the year.

Jirka Rysavy: It's kind of closer to the... I mean, we might do the different tests, but actual launching is closer to the end of the year.

Kiersten Medvedich: Yes.

Speaker #10: Yes.

Speaker #9: Okay. Understood. Thank you.

George Kelly: Okay. Understood. Thank you.

Speaker #3: The next question comes from James Sadoti with Sadoti and Company. You may proceed.

Operator: The next question comes from James Sidoti with Sidoti & Company. You may proceed.

Speaker #11: Hi, good afternoon. Thanks for taking the question. Can you give us a sense of what percentage of your 900,000 subscribers are third-party subscribers, and what the plan is to convert those subscribers to direct subscribers?

James Sidoti: Hi. Good afternoon. Thanks for taking the question. Can you give us a sense on what percentage of your 900,000 subscribers are third-party subscribers and what the plan is to convert those subscribers to direct subscribers?

Speaker #6: Yeah. Hey, Jim. How are you? It's Ned. Yeah. So really, we have shared that in the past. I think we've in the past talked about trying to limit that to 20% from a number of third-party members.

Ned Preston: Yeah. Hey, Jim. How are you? It's Ned. Yeah. Really, we have shared that in the past. I think we've in the past talked about trying to limit that to 20% from a number of third party members as well as revenue attribution. We'll work towards kind of bringing that down a couple percentage points to Kiersten's earlier points around kind of a focus on first party. For 2024, 2025, it was around that 20% level. We'll take it from there going forward.

Speaker #6: As well as revenue attribution. So we'll work towards kind of bringing that down a couple of percentage points, to Kiersten's earlier points around kind of a focus on first-party.

Speaker #6: So for 2020, five, it was around that 20% level. And we'll take it from there going forward.

Speaker #9: Okay. And do you have specific things you can do to convert those 20% to direct members and can you give us a sense on how you can accomplish that?

James Sidoti: Okay. And do you have, you know, specific things you can do to convert those, that 20% to direct members? You know, can you give us a sense on how you can accomplish that?

Jirka Rysavy: What? We're not going to planning to per se actively convert a lot. We'll convert some percentage, but I think it's a valid channel. We just need to focus on marketing on our direct channels.

Speaker #5: I mean, not going to planning to per se actively convert a lot. We'll convert some percentage. But I think it's very channel. We just need to focus on marketing on our direct channel.

Speaker #10: Yeah. And we'll be coming out with really strong brand campaigns this year. So to let the broader audience know what the value prop is for coming to GAIA as a direct member.

Kiersten Medvedich: Yeah. We'll be coming out with really strong brand campaigns this year. To let the broader audience know what the value prop is for coming to Gaia as a direct member.

Speaker #9: And it sounds like you expect the community free cash flow positive any plans for that cash? Are there acquisition targets out there? Do you plan to share buyback?

James Sidoti: It sounds like you expect to continue to be free cash flow positive. You know, any plans to that cash? Are there acquisition targets out there? Do you plan to share buyback? You know, can you share what your plans are for that?

Speaker #9: Can you share what your plans are for that?

Speaker #6: Yeah. So, Jim, just to be clear, our plan is to continue to be free cash flow positive. We've been free cash flow positive the last eight quarters.

Ned Preston: Yeah. Jim, just to be clear, our plan is to continue to be free cash flow positive. We've been free cash flow positive the last 8 quarters, but what Kiersten shared earlier is for us to be P&L positive by Q4 of this year. And really not to comment on any of those other specifics. You know, we have a strong business model with our SVOD business. We are rolling out some of these new strategic initiatives, but not really ready to comment on any sort of acquisition or other elements at this time.

Speaker #6: But what Kirsten shared earlier is for us to be P&L positive by Q4 of this year. And really not to comment on any of those other specifics.

Speaker #6: We have a strong business model with our SBOD business. We are rolling out some of these new strategic initiatives, but not really ready to comment on any sort of acquisition or other elements at this time.

Speaker #9: All right. Thank you.

James Sidoti: All right. Thank you.

Speaker #3: At this time, this concludes our question and answer session. I'd now like to turn the call back over to Mr. Rysavy for his closing remarks.

Operator: At this time, this concludes our question and answer session. I'd now like to turn the call back over to Mr. Ressavi for his closing remarks.

Speaker #6: Well, thank you, everyone, for joining. And we look forward to speaking with you when we are reported first quarter results in early May. Thank you.

Jirka Rysavy: Well, thank you everyone for joining, and we look forward to speaking with you when we report the Q1 results in early May. Thank you.

Operator: Thank you for joining us today for Gaia's Q4 2025 Earnings Conference Call. You may now disconnect.

Q4 2025 Gaia Earnings Call

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