GM's EV Market Share Crushes Ford's

General Motors (GM) significantly outpaced Ford (F) in the electric vehicle (EV) market during the first three quarters, capturing 13.8% market share compared to Ford's 6.6%, while Tesla maintained its lead at 43.1%. Despite substantial investment, Ford's EV sales remain stagnant, with a projected $5 billion loss this year and only one new EV model anticipated by 2027, raising concerns about its long-term strategy as the broader EV market faces declining sales forecasts following the expiration of federal tax credits.

Analysis

Cars and Drivers GM’s EV Market Share Crushes Ford’s Oct 6, 2025 | Updated 7:17 AM ET This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. The figures are in for the first three quarters of the year. Tesla Inc. (NASDAQ: TSLA) has a market share of 43.1%. General Motors Co.’s (NYSE: GM) was 13.8%. Ford Motor Co.’s (NYSE: F) 6.6% market share is only slightly better than Hyundai’s 5.8%. Total sales across the industry were just above 1 million, after a surge in the third quarter to 438,000 units sold. The expiration of the $7,500 federal tax credit was responsible for the surge. Forecasts have EV sales declining for the remainder of this year and into the next. 24/7 Wall St. Key Points: - Ford Motor Co. (NYSE: F) keeps proving that it has failed in the EV business. - Meanwhile, crosstown rival General Motors Co. (NYSE: GM), with most of the same tools, has performed significantly better. - Are you ahead, or behind on retirement? SmartAsset’s free tool can match you with a financial advisor in minutes to help you answer that today. Each advisor has been carefully vetted, and must act in your best interests. Don’t waste another minute; learn more here.(Sponsor) Ford’s EV Struggles Ford’s management has to know that its electric vehicle (EV) plans are in tatters. After tens of billions of dollars invested in its EV development, its market share is astonishingly low. It went so far as to use the name of its most popular model, the F-150, in an attempt to jump-start electric pickup sales by naming this version the F-150 Lightning. It took the name of its iconic sports car brand, the Mustang, and named an EV crossover the Mustang Mach-E. Ford’s overall EV sales this year are barely higher than those for the same period a year ago. Whether or not it is true, the number of EV models GM has gets the credit for its success in the business. As of mid-year, this number was 12. Chevy has three. Cadillac has five. GM, a company that has outflanked Ford, has not made Ford’s wild claims about the extent to which it would eventually dominate the EV sector in the United States by making a huge investment and leveraging its most well-known brands. Ford has now gone past the point at which that could happen, but it has decided to soldier on based on a new announcement. Ford’s next moves are to continue its ongoing EV investment. It will lose $5 billion in that business line this year. It has been said, with some exaggeration about likely results, that it will launch its Universal EV Production System. Yet, it is expected to introduce only one new EV model in 2027. In a familiar trend of wild exaggeration, it has dubbed this its “Model T moment” for EVs. Company chief Bill Ford and CEO Jim Farley have thus compared it to one of the greatest innovations of the industrial era. They are only the management of a global organization that would have enough arrogance to go that far. Ford has consistently proven that it has failed in the EV business. Another way to view its management ability is that crosstown rival GM, with most of the same tools, has performed significantly better. Ford Stock Price Prediction and Forecast 2025-2030 Get Ready To Retire (Sponsored) Start by taking a quick retirement quiz from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes, or less. Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests. Here’s how it works: 1. Answer SmartAsset advisor match quiz 2. Review your pre-screened matches at your leisure. Check out the advisors’ profiles. 3. Speak with advisors at no cost to you. Have an introductory call on the phone or introduction in person and choose whom to work with in the future.The image featured for this article is © 2023 Getty Images / Getty Images Entertainment via Getty Images Latest Podcast Episode AI Companies Entering A Game of Chips More Wild Than Westeros 62 min General Motors has established a significant lead over Ford in the U.S. electric vehicle market, capturing a 13.8% share in the first three quarters of the year, more than double Ford's 6.6%. This stark divergence in performance occurs despite Ford's multi-billion dollar investment and strategy of leveraging iconic brand names like the F-150 and Mustang for its EV models, which have failed to generate significant sales growth year-over-year. Ford's EV division is projected to lose $5 billion this year, and its future product pipeline appears thin, with only one new model announced for 2027. In contrast, GM's success is attributed to its broader portfolio of 12 EV models. The competitive challenges for underperformers like Ford are compounded by a weakening macro environment for EVs, with forecasts pointing to declining sales for the remainder of the year and into the next following the expiration of the $7,500 federal tax credit which drove a temporary sales surge in the third quarter.

Key Decisions for Investors

• Investors should scrutinize Ford's position due to its significant EV market share lag behind GM, a projected $5 billion loss in its EV division this year, and a weak near-term product pipeline, which collectively signal potential strategic failure.
• General Motors appears to be a more favorable investment for exposure to legacy auto's EV transition, given its superior market share execution and broader model lineup that has allowed it to significantly outperform its primary domestic rival.
• Monitor overall EV market sales data closely, as the forecast for a sector-wide decline following the expiration of tax credits presents a headwind that could impact valuations for all automakers, including market leaders.