See Which Of The Latest 13F Filers Holds NOW

Aggregate institutional holdings of ServiceNow Inc (NOW) increased by 2.65%, or 231,172 shares, to 8,952,564 shares between the Q1 and Q2 2025 reporting periods, according to an analysis of recent 13F filings. This collective increase across a broad set of funds, with 11 out of 42 recent filers adding to their positions, suggests a growing bullish sentiment and increased conviction in NOW among institutional investors.

Analysis

An analysis of 13F filings for the period ending June 30, 2025, reveals a net increase in institutional ownership of ServiceNow Inc. (NOW). Across all surveyed funds, aggregate holdings rose by 2.65%, an addition of 231,172 shares, bringing the total to 8,952,564 shares. This trend is further substantiated by a more granular look at a recent batch of 42 filers, where 11 funds increased their positions versus 7 that decreased them, alongside one new position initiation and one complete exit by Barlow Wealth Partners Inc. While it is crucial to acknowledge the limitations of 13F data, which only discloses long holdings and can mask complex bearish strategies, the collective buying activity across a broad set of managers points to a moderately positive shift in sentiment and growing conviction in the stock during the second quarter.

Key Decisions for Investors

• The net increase in institutional ownership provides a moderately bullish signal, suggesting investors with existing long positions can view this as a reinforcing data point for their thesis.
• Investors considering a position in ServiceNow should view the observed net accumulation by funds as a reason to conduct further fundamental research, as institutional flows can sometimes precede positive price action.
• It is critical to remember that this 13F data is backward-looking and incomplete as it omits short positions, and should be weighed alongside current market conditions and company-specific news before making any capital allocation decisions.