Eli Lilly's newly FDA-approved weight-loss pill, Foundayo, recorded 3,707 prescriptions in its second week, up from 1,390 in week one but far below Novo Nordisk's Wegovy pill at 18,410 in its second week. The sluggish early uptake weighed on Lilly shares, which fell almost 4% intraday, as investors questioned whether the new oral product can match the success of Zepbound. Lilly said weekly data may be incomplete and should be judged over time.
The market is reacting less to the first-week prescription count itself than to what it implies about launch elasticity in oral obesity. If the first oral step-up from injectables does not create a meaningful acceleration curve, the incremental market opportunity for second-mover pills is likely smaller than the bull case assumed, and that compresses near-term multiples for any obesity-adjacent catalyst stock. The bigger second-order issue is channel behavior: insurers, PBMs, and physicians tend to wait for clear adherence and persistence data before broad uptake, so a weak opening can become self-reinforcing over the next 4-8 weeks even if the drug is clinically attractive.
That said, the relative setup still favors the incumbent with the most credible obesity franchise rather than the first mover in pills. A slow oral rollout does not necessarily damage the category; it may simply shift demand back toward the injectable leader, where brand trust and real-world discontinuation data are already established. For suppliers and service providers, the launch noise is actually constructive for long-duration utilization assumptions, because lower-than-hyped launch volumes reduce the risk of near-term supply strain and force competitors to compete on persistence rather than novelty.
The contrarian miss is that investors may be over-penalizing a company with diversified cash flow for a product-level read-through that is inherently noisy in week 1-3. The relevant question is not whether the first prescription print is weak, but whether the next two monthly cohorts show a deceleration or a stabilization once early sampling ends. If the weekly trend inflects by 2-3x from current levels over the next month, today’s selloff becomes a positioning flush rather than a thesis break; if not, the obesity pill narrative likely needs a much longer runway before it can justify premium multiple expansion.
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