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Barcode scanner maker Zebra forecasts upbeat Q4 on resilient demand, lower tariffs

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Barcode scanner maker Zebra forecasts upbeat Q4 on resilient demand, lower tariffs

Zebra Technologies projected fourth-quarter profit and revenue growth significantly above analyst estimates, forecasting 8%-11% net sales growth and adjusted EPS of $4.20-$4.40, driven by robust demand for its barcode scanners and mobile computers as businesses accelerate digitization and automation. This optimistic outlook, which saw shares rise over 2% premarket, follows strong third-quarter results and strategic acquisitions aimed at expanding its technology portfolio, signaling continued market strength despite previous trade tensions.

Analysis

Zebra Technologies (ZBRA) reported robust third-quarter results, with net sales of $1.32 billion and adjusted EPS of $3.88, both surpassing analyst estimates of $1.31 billion and $3.75, respectively. The company further issued an optimistic fourth-quarter outlook, projecting net sales growth between 8% and 11%, significantly above the 6% analyst estimate, and adjusted EPS of $4.20-$4.40, with the midpoint exceeding the $4.24 consensus. This positive guidance prompted a more than 2% rise in ZBRA shares during premarket trading. The strong forecast is underpinned by steady demand for Zebra's barcode scanners and mobile computers, driven by accelerated digitization and automation efforts across warehouses, retail, and logistics sectors. The company's operational resilience has been enhanced by diversified manufacturing across China, Vietnam, Malaysia, and Mexico, mitigating previous U.S.-China trade tensions, while Q3 results also benefited from lower-than-expected tariffs. Strategic acquisitions, such as Elo Touch Solutions and Photoneo, are expanding Zebra's technology portfolio and customer base, reinforcing its position in critical supply chain and operational visibility markets.

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