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Ford warns devasting plant fire will hurt profit, but CEO still upbeat as he thanks Trump

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Ford warns devasting plant fire will hurt profit, but CEO still upbeat as he thanks Trump

Ford Motor Company lowered its annual profit guidance for the second time, now projecting $6.0B-$6.5B in EBIT, primarily due to a $1.5B-$2B pre-tax impact from a fire at its critical aluminum supplier, Novelis, which will constrain F-150 production. Despite this, the automaker reported stronger-than-expected Q3 EPS of $0.45 and saw its shares rise 4% after hours, partly benefiting from new tariff relief that reduced its net tariff impact to $1 billion. Ford plans to pause F-150 Lightning EV production to focus on more profitable gasoline models and aims to recoup lost production next year, aligning with a broader industry trend of prioritizing traditional vehicles amid evolving EV demand.

Analysis

Ford Motor Company revised its annual EBIT guidance downwards for the second time this year, now projecting $6.0 billion to $6.5 billion, primarily due to a fire at its critical aluminum supplier, Novelis. This incident is expected to incur a pre-tax cost of $1.5 billion to $2 billion, impacting F-150 production through year-end. Despite this, Ford reported robust Q3 revenue of $50.5 billion, a 9% year-over-year increase, and an EPS of 45 cents, significantly beating LSEG analysts' estimate of 36 cents. The market reacted positively, with shares rising approximately 4% after hours, reflecting a mixed sentiment. Ford is actively mitigating the Novelis fire's impact, with CEO Jim Farley confirming efforts to source aluminum from operational parts of the plant and Novelis accelerating its restart timeline to December. The company plans to recoup half of the projected 100,000 unit production loss by increasing F-150 and SuperDuty output by 50,000 vehicles in 2025. Strategically, Ford will pause F-150 Lightning EV production to prioritize more profitable gasoline models, aligning with a broader industry trend of re-evaluating EV investment in favor of traditional vehicles. The guidance cut would have been an upgrade without the Novelis fire, as Ford benefited from recent tariff relief, reducing its net tariff impact to $1 billion for 2025 and 2026. This political intervention, acknowledged by CEO Farley, provides a significant tailwind. However, the automotive sector faces ongoing supply chain risks, including China's export controls on battery materials and rare earths, and an IP dispute affecting chip availability, which could introduce further disruptions.