Samsung has rolled out aggressive pre-Black Friday discounts: the 512GB Galaxy Z Fold 7 is being sold unlocked for $1,399.99 (down from $2,119.99, a $720 effective discount with a free double-storage upgrade) and the Galaxy S25 Ultra is available unlocked for $849.99 after a $450 straight discount, with software bundles including six months of Google AI Pro. The company has simultaneously tightened trade-in valuations — for example the Galaxy S23 Ultra is now valued at about $268 versus roughly $600 last month and the S22 Ultra at $167 versus $500 — while Amazon’s competing Fold 7 256GB offer sits at $1,699.99, underscoring a strategy of deep upfront discounts plus bundles and manipulated trade-in economics. For investors, these moves signal inventory-clearing and customer-acquisition positioning ahead of the S26 launch and Black Friday, potential pressure on handset margins and secondary-market sales, and an expectation that Samsung will favor bundled incentives over substantially deeper advertised price cuts on the main shopping weekend.
Samsung has initiated aggressive pre-Black Friday pricing for flagship handsets, offering the 512GB Galaxy Z Fold 7 unlocked for $1,399.99 (down from $2,119.99 — an effective $720 discount and a double-storage upgrade) and the Galaxy S25 Ultra unlocked for $849.99 after a $450 straight discount; both offers include software bundles such as six months of Google AI Pro and other trial subscriptions. Amazon matches some promotions (256GB Fold 7 at $1,699.99 after a $300 cut), but Samsung’s no-trade-in straight discounts currently undercut Amazon on headline prices and include additional bundled services. Samsung has sharply reduced trade-in valuations versus last month — the Galaxy S23 Ultra is now valued at ~$268 versus ~$600 previously and the S22 Ultra at ~$167 versus ~$500 — which the article flags as likely temporary “pricing trickery” ahead of Black Friday when trade-in values may be raised. These moves point to inventory-clearing ahead of the S26 launch, potential near-term handset ASP compression and margin pressure offset partially by services bundling (Google AI Pro) and secondary-market resale activity; key risks are sustained margin erosion if discounts or poor trade-in economics persist and intensified channel competition from Amazon.
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