Turkey prices have surged into the Thanksgiving season—up 22.65%—with the USDA projecting wholesale frozen whole-hen turkeys to average $1.32/lb in 2025 versus about $0.94 last year (roughly a 40% rise); producers plan to supply about 195 million birds in 2025 (down 3% year-over-year and roughly 36% from the mid-1990s), and USDA expects first-half 2025 turkey output of ~2.33 billion pounds, down 9.7% from a year earlier. The market tightness is driven by ongoing outbreaks of highly pathogenic avian influenza and widespread avian metapneumovirus (AMPV)—state and federal trackers have counted ~18.7 million affected birds since 2022 and growers reported over 600,000 affected turkeys in September—slowing replacement flocks and tightening the production pipeline. At the consumer level, higher turkey prices and broader cost pressures are shifting household behavior toward stretching and freezing leftovers to reduce grocery spending and food waste, with public-health guidance on refrigeration and reheating aimed at preserving both food safety and value.
Turkey prices have surged into the Thanksgiving season, rising 22.65% and with the USDA projecting wholesale frozen whole-hen turkeys to average $1.32 per pound in 2025 versus about $0.94 last year—a near 40% increase—while producers plan to supply roughly 195 million birds in 2025, down 3% year-over-year and about 36% from the mid-1990s peak. USDA economists expect U.S. turkey output of roughly 2.33 billion pounds in H1 2025, a 9.7% decline from H1 2024, indicating materially tighter supply than a year earlier. Supply-side pressures continue to be driven by disease: trackers show about 18.7 million affected turkeys since 2022, growers reported over 600,000 affected birds in September (much in Minnesota), and more than 2.2 million birds in 2025; the industry also cites avian metapneumovirus (AMPV), which reportedly affected 60–80% of flocks last year and slows replacement bird availability. AMPV typically reduces egg and replacement supply without mass barn depopulation, while HPAI causes acute flock losses, together constraining the production pipeline and supporting higher prices. At the consumer level, higher turkey costs are shifting behavior toward portioning, freezing and repurposing leftovers to stretch budgets, and nonprofits like ReFED highlight large household food-loss costs; public-health guidance on rapid refrigeration and reheating is relevant to preserve value and avoid waste. The news carries a moderately negative sentiment with a modest market-impact score (0.3), implying the effect is significant for food/commodity chains and household budgets but limited broader market contagion at present.
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Overall Sentiment
moderately negative
Sentiment Score
-0.52