May retail sales declined 0.9%, exceeding expectations and marking the largest drop since November 2023, driven primarily by a 3.5% decrease in auto sales. This decline, coupled with downward revisions to April's figures, signals a potential deceleration in economic growth led by consumer spending, further pressured by anticipated price increases from tariffs. The slowdown is reflected in a sharp deceleration of personal consumption expenditure growth, suggesting downward revisions to GDP estimates and corporate earnings expectations, potentially leading to a 3-5% market pullback.
The U.S. economy is exhibiting initial signs of a significant deceleration, predominantly driven by weakening consumer spending, as highlighted by the May retail sales report. Sales fell 0.9% month-over-month, marking the largest decline since November 2023 and surpassing expectations, while April's figures were revised downwards from a 0.1% increase to a 0.1% decrease. This downturn was principally led by a 3.5% drop in auto sales, alongside contractions in building materials and gasoline sales. Although year-over-year retail sales increased by 3.3%, the inflation-adjusted figure is a more modest 0.9%, signaling a clear slowdown. Projections indicate a continued decline in sales over the subsequent months, attributed to anticipated price hikes from tariffs and a softening labor market, which is expected to necessitate downward revisions to GDP estimates and corporate revenue and earnings growth forecasts. The weakness was broad-based, with seven of the thirteen retail categories registering declines; notably, sales at bars and restaurants fell 0.9% in May, the largest drop since early 2023 and a critical indicator of discretionary spending, suggesting a slowdown in the broader service sector, a trend corroborated by recent PMI reports from ISM and S&P Global. While the Atlanta Fed’s Q2 GDP estimate is 3.5%, over 2 percentage points of this growth stem from a reversal of the Q1 trade deficit. Personal Consumption Expenditure (PCE), which constitutes over two-thirds of economic growth, decelerated sharply from 4% in Q4 2023 to 1.2% in Q1 2024, and after a brief tariff-driven acceleration at the start of Q2, its growth rate has again moderated to 1.9%. This deceleration in consumer activity, combined with geopolitical concerns such as escalating tensions in the Middle East which also pressured stock markets, supports an outlook for annual economic growth nearing 1%. Such a subdued growth environment would make it challenging to achieve Wall Street's consensus S&P 500 revenue growth of 5% and earnings growth of 9%, potentially exerting pressure on the current forward 12-month earnings multiple of 21.6 and possibly leading to a market pullback of 3-5%.
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