Netflix is planning a "KPop Demon Hunters" world tour to capitalize on its most popular movie, according to Bloomberg citing people familiar with the talks. The initiative signals a content-to-live-events monetization strategy that could incrementally boost revenue and fan engagement, though timing, scope and financials were not disclosed.
Netflix is planning a "KPop Demon Hunters" world tour to capitalize on its most popular movie, according to Bloomberg citing people familiar with the talks. The initiative signals a content-to-live-events monetization strategy that could incrementally boost revenue and fan engagement, though timing, scope and financials were not disclosed.
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