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Market Impact: 0.5

Neutral on Equities in Back Half of 2025: RBC’s Calvasina

KDP
Tax & TariffsTrade Policy & Supply ChainSanctions & Export ControlsM&A & RestructuringGeopolitics & War
Neutral on Equities in Back Half of 2025: RBC’s Calvasina

Key developments include the European Union's proposal to remove US tariffs, potentially easing trade tensions, even as Trump separately vowed new tariffs and export curbs to combat digital taxes. Concurrently, Keurig Dr Pepper announced its intent to acquire JDE Peet’s, signaling significant M&A activity in the consumer beverage sector. These events highlight evolving global trade dynamics and notable corporate consolidation.

Analysis

The current market landscape is characterized by conflicting macroeconomic signals and significant corporate-level activity. On the geopolitical front, the European Union's proposal to eliminate US tariffs signals a potential de-escalation in transatlantic trade tensions, a constructive development for internationally exposed equities. However, this is counterbalanced by the US administration's threat of new tariffs and export controls in retaliation to digital services taxes, underscoring the persistent volatility and politically-driven nature of global trade policy. Simultaneously, the consumer sector is witnessing major consolidation, evidenced by Keurig Dr Pepper's (KDP) announced acquisition of JDE Peet’s. This strategic M&A activity highlights that companies are pursuing significant growth initiatives despite the uncertain macro backdrop. The market's reaction, indicated by a slightly positive sentiment score of 0.2 for KDP, suggests initial approval of this specific corporate action, even as the broader market sentiment remains mixed.

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