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Spotify to adopt Apple’s new video podcast tech, offering creators easier cross-platform distribution

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Media & EntertainmentTechnology & InnovationProduct Launches

Spotify will enable creators to distribute and monetize video podcasts on Apple Podcasts using Apple’s HLS streaming technology, while preserving existing workflows. The update expands distribution and monetization options for creators and improves interoperability between major podcast platforms. The news is constructive for the podcast ecosystem but is unlikely to have a large immediate market impact.

Analysis

Spotify will enable creators to distribute and monetize video podcasts on Apple Podcasts using Apple’s HLS streaming technology, while preserving existing workflows. The update expands distribution and monetization options for creators and improves interoperability between major podcast platforms. The news is constructive for the podcast ecosystem but is unlikely to have a large immediate market impact.

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