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Market Impact: 0.35

Down 29% in 6 Months, Is Ferrari Stock a Buy?

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Down 29% in 6 Months, Is Ferrari Stock a Buy?

Revenue rose 8% on a constant-currency basis in 2025, while management's 2030 target of ~€9.0bn (from €7.15bn in 2025) implies a 5% CAGR over the next five years. Operating margin expanded 120 bps to 29.5% and industrial free cash flow increased ~50% to >€1.5bn, supported by a pre-sold F80 supercar rollout that will ramp through 2026 and an order book extending toward end-2027. Shares are down ~29% over six months and trade at about 33x earnings, but shareholder returns are being boosted by a 21% dividend increase and a €3.5bn buyback through 2030, making the name a cautious long-term buy despite muted near-term top-line guidance.

Analysis

Scarcity-driven luxury models create very different supplier and aftermarket dynamics than volume autos: the real winners are low-volume, high-content suppliers (carbon-composite shops, bespoke powertrain electronics, specialty calibration houses) and the certified-pre-owned/auction channels that capture pricing upside when new supply is deliberately constrained. Dealers and service networks also enjoy asymmetric economics — limited new inventory gives them leverage on used-vehicle pricing and service retention, concentrating margin in the aftermarket over a multi-year window. Primary risks live in execution and demand elasticity rather than product desirability. A hiccup in ramping complex, low-volume models (quality holds, parts bottlenecks, regulatory homologation) would compress near-term gross margins quickly because fixed costs don’t scale down with deliberately capped volumes; conversely, order-book burn-off without replenishment would create a revenue trough even if pricing power persists. Macroeconomic shocks that change ultra-high-net-worth spending patterns, or progressive wealth taxation/tariff moves targeting luxury imports, are plausible tail events on a 12–36 month horizon. The market appears to have priced headline top-line conservatism but under-weights per-share compounding from structural EPS leverage and optional balance-sheet actions. That creates asymmetric payoffs for structures that capture long-dated operational optionality while capping near-term downside. Monitor three near-term readouts — production ramp quality reports (next 3–9 months), order-book replacement rate (quarterly), and any change in buyback execution pace — to re-rate position size or move to outright short exposure if all three deteriorate in tandem.