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BMW eyes stabilisation in China with latest 'Neue Klasse' launch

Automotive & EVConsumer Demand & RetailEmerging MarketsCompany FundamentalsCorporate Guidance & OutlookManagement & Governance

China EV prices are stabilising after a period of heavy discounting, according to BMW sales chief Jochen Goller. Stabilisation should ease pricing pressure on OEM margins and indicate firmer demand or pricing discipline in China’s EV market, but the remark is anecdotal and likely has limited near-term market impact.

Analysis

China EV prices are stabilising after a period of heavy discounting, according to BMW sales chief Jochen Goller. Stabilisation should ease pricing pressure on OEM margins and indicate firmer demand or pricing discipline in China’s EV market, but the remark is anecdotal and likely has limited near-term market impact.

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