
Google says its TurboQuant algorithm can cut memory needs for training LLMs by at least a factor of six, prompting a sell-off in Sandisk (SNDK). Despite the near-term price concern, Morgan Stanley analyst Shawn Kim argues lower memory prices could spur AI consumption (Jevons Paradox), creating a long-term demand tailwind for NAND suppliers. Sandisk is forecast to see EPS rise to $40.27 from $2.99 this fiscal year and trades at ~18x forward earnings versus the S&P 500 at 20.4x; the article cites a scenario where $77.20 EPS at S&P multiples implies a ~$1,575 share price (≈2.7x current).
Compression-focused software that lowers per‑model storage needs does not translate linearly into a smaller addressable market; it changes the pricing elasticity and procurement cadence. If effective unit storage cost falls, OEMs and cloud customers will optimize for lower cost-per-inference and expand deployments into price‑sensitive endpoints (edge, consumer devices, mid‑market SaaS), which can more than offset per‑unit revenue loss if volume elasticity exceeds ~1.0 within 12–24 months. Memory suppliers with flexible allocation (ability to switch wafers between client SSD, embedded, and data‑center strings) and strong OEM relationships will capture the disproportionate upside; pure-play spot sellers will be first to see margin compression. Separately, HBM and accelerator shortages create a decoupling: solutions that reduce NAND demand may leave HBM demand intact, preserving a separate bottleneck that benefits GPU/HBM suppliers for at least the next 6–18 months. Key catalysts are binary and time‑staggered — software deployment announcements (days–weeks), OEM procurement cycles (quarters), and capex reallocation by fabs (6–24 months). Tail risks: a rapid overshoot in spot NAND pricing from aggressive capex or slow enterprise adoption would compress revenue for a cycle; conversely, faster-than-expected adoption by consumer OEMs (driven by local AI features) would re-rate players with capacity and distribution advantages within 12 months.
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